Usa Summit 8 May 2017

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CMY

Major Topics: USA & Mediterranean Summits

The travel and tourism Organized for the second industry in the United time, the Mediterranean States generated nearly Summit, brought together $1.6 trillion in economic 30 speakers and 750 output in 2015. participants from 15 p. 8 different countries. p. 14

The travel and Leaving behind The Turkish culture tourism industry in a year in which & welcoming the United States many bad things attitude of Turkey, generated nearly occurred, the make it an ideal $1.6 trillion in tourism sector is new destination for economic output in hopeful for the Great Gujarati & 2015. 2017. Indian Weddings. p. 8 p. 14 p. 34 Index

New York City DONALD TRUMP 4 TRUMP’S PRESIDENCY AND PREDICTIONS ON GLOBAL TOURISM

USA SUMMIT 8 MAY 2017

MEDITERRANEAN SUMMIT 14 AFTER THE EVENT

HAKAN ATEŞ 28 KEYNOTE SPEECH

INDIA WEDDING INDUSTRY 34 CURRENT TRENDS IN DESTINATION WEDDINGS

TURGAY ŞAHAN 44 BORDER SECURITY

2 After Mediterranean Summit 2016

Ceren ÖZ Editor in Chief, World Tourism Forum

he Mediterranean Summit in on the current problems in tourism more into customer-based services in- Antalya came at a most crucial sector and its contemporary and stead of conventional tour packages. T time, whereby the countries of upcoming trends like social media We will make a fresh start on 2017 the Mediterranean are called upon to and digitization. While preparing this with our brand-new event, Russia share their leadership strategy and Summit, our aim was a prosperous Summit, which will be held in The vision for stability, growth and com- and more lucrative future for the Ritz Carlton Hotel Moscow, Russia petitiveness in the region. tourism industry in the near future. on 19 January 2017. Our topics will World Tourism Forum The forum had 30 speakers and 750 cover Online Tourism, Business Mediterranean Summit provided participants from 15 different coun- Travel, Tourism Investments, Luxury insight into tourism trends and de- tries and was attended by Antalya Consumption, Destination Marketing, velopments from global and regional Metropolitan Mayor Menderes Türel, Russian Companies in Global Market, perspectives. World tourism leaders, Belek Tourism Investors Union and MICE Trends in Russia. The 3rd regional representatives, government (BETUYAB) President Fikret Özturk, World Tourism Forum Global Meeting 3 authorities came together to define and World Tourism Forum President will be held in Istanbul from Feb. the future of tourism. Bulut Bagci. 16-18, 2017, where important figures Tourism industry’s financial sta- At Mediterranean Summit 2016, of world tourism will be discussing bility, challenges concerning border World Tourism Forum President about the future of tourism. Our security, immigration, financing, Bulut Bağcı announced four programs three-day summit will focus on destination weddings, technolog- which will take place in major capi- online tourism, new trends, health ical solutions in the industry, for- tals around the world. BBC News host and shopping tourism, influence of eign policy, multi-channel usage of Kasia Madera said that Antalya is the politics on tourism and contribution tourism, resort tourism, payment right place for discussion on tourism. of international sports organizations systems, mega sports events and new We will organize our next summits to tourism among others. At Global approaches to the European market in Moscow, Istanbul, New York and Meeting 2017, we will bring various were a few of the analyzed by top London, which can be considered as sector managers, investors and polit- flight speakers during this one-day the global tourism hubs of the world. ical authorities, top executives from event, while World Tourism Forum’s We chose the forum’s motto as world tourism companies, technology forecast by sector leaders on the next “Feel Global Be Local. The forum experts as well as tourism ministers steps to be taken has sealed a con- highlighted using social media plat- from several countries. ference of excellence and prestige in forms for advertising, as people now We believe that, establishing bridg- Antalya. make most of their decisions online. es between cultures, religions, and World Tourism Forum, achieved Digitization of tourism is a growing nations as well as bringing people a phenomenal success thanks to the trend; people now wish to search for together since its advent, tourism high-level speakers and classy mod- travel destinations online and learn has an undeniable impact on global eration of BBC World News reporter about other people’s experiences. peace. Just keep watching us in order Kasia Madera. Such services are expected to expand to be informed for the new trends in Mediterranean Summit focused their wings in tourism as people are tourism industry.

Editor in Chief Director of PR World Tourism Forum Headquarters Ceren ÖZ Huriye GÜL Bomonti Business Center, Cumhuriyet Mah. Silahşör Cad. [email protected] [email protected] Yeniyol Sok. No: 8 Kat: 7 Ofis: 33-34 Şişli/İstanbul Art Director Director of Sales Published by World Tourism Forum Phone: +90 (212) 358 20 07 Umut YILDIRIM Sevde ZERDE [email protected] [email protected] www.worldtourismforum.net E-mail: [email protected] Donald Trump

Trump’s Presidency and Predictions on Global Tourism As Donald Trump prepares to become America’s 45th president, the question is posed: what impact will a Trump presidency have on tourism? That’s both in terms of Americans traveling overseas and foreign tourists coming here. In the short term, airlines and hotels are reporting a dramatic drop in load factors and occupancy. Some of this can be attributed to the uncertainty of any election year. But this year, the number of travelers from Mexico, Latin America, and the Middle East has dropped significantly.

s Donald Trump prepares to On election day, Royal Jordanian of the losses. The Mexican peso was become America’s 45th pres- Airlines actually ran an ad about dis- one of the world’s hardest-hit curren- Aident, the question is posed: counted airfares that said, “Just in case cies, tumbling 12% to a record low of what impact will a Trump presidency he wins, travel to the U.S. while you’re 20.5708 to the dollar early Wednesday. have on tourism? That’s both in terms still allowed to.” Donald Trump’s And at 11:48 p.m. ET, the loonie of Americans traveling overseas and stunning victory over Hillary Clinton in was worth US$0.74119, according to foreign tourists coming here. In the the U.S. presidential election has sent XE.com. It lost more than a cent in short term, airlines and hotels are shockwaves around the world. Global early trading the day after the vote, reporting a dramatic drop in load markets are predicting a colossal im- falling to $0.768 for its biggest drop in factors and occupancy. Some of this pact to global tourism. 18 months. can be attributed to the uncertainty Stock markets around the world So what does all this mean for of any election year. But this year, took hits — the U.S. stock futures on travel and tourism? According to many the number of travelers from Mexico, the Dow Jones Industrial Average fell experts, a Trump win is both a good Latin America, and the Middle East has 5.1%, while stocks in London plunged and bad thing, depending on where dropped significantly. over 4.3% before recovering some you are in the world. The Telegraph in the UK says that a According to many were asked to try and read President’s hotel.” weaker dollar over the tea leaves. Below, they Brand Keys, a customer loyalty re- experts, a Trump the longer term offer some early thoughts search consultancy based in New York, win is both a good could lead to about how Mr. Trump’s seemed to underscore that notion in and bad thing, cheaper holi- presidency might affect a report the day after the election, days not only in depending on where tourism, including for- saying that Trump, “a brand that was America but around you are in the world. eign travel to the United once deemed toxic by many con- the world. Since oil is States, Americans traveling sumers is now seen as not only a safe priced in U.S. dollars, abroad, access to Cuba, the option, but an emotionally desirable this could mean a price drop in air- cost of airfare, and, of course, Trump option.” fares and other transportation, while Hotels. cruises – many of which are costed in NEW INFRASTRUCTURE dollars – can also see a dip in prices. TRUMP HOTELS “We are going to fix our inner cities On the flip side, a Euromonitor During Mr. Trump’s campaign, his and rebuild our highways, bridges, paper said Trump’s America-centric eponymous hotel brand appeared to tunnels, airports, schools, hospitals,” platform, his threat to ban Muslims be in trouble. And when the family Mr. Trump said during his victory or residents of terrorism-afflicted announced that a new hotel brand was speech. “We’re going to rebuild our countries and to build a wall between in the works but that it would not use infrastructure, which will become, by the U.S. and Mexico will have devas- the Trump name, some companies the way, second to none. And we will tating consequences on the travel and speculated it was because the Trump put millions of our people to work as tourism industry. It said that Mexico brand was indeed tarnished. In May, we rebuild it.” tourism, which is the second largest Hipmunk, the travel comparison site, That could generate jobs and help source market for inbound travellers said that “while overall Hipmunk hotel the economy. Exactly how that huge to the U.S. behind only Canada, would bookings have been on the rise year- increase in spending — Mr. Trump has be particularly hit, and that companies over-year, that has not been the case pledged to spend nearly $1 trillion like Airbnb and Expedia, both of which with bookings of Trump Hotels.” The on infrastructure — will be paid for is rely heavily on the Mexican market, share of Trump bookings on Hipmunk unclear, said Mr. Leff. Assuming Mr. would be among those negatively as a percent of total bookings was Trump’s administration finds a way to affected. A Travelzoo poll taken before down 59 percent year over year. make it happen (more recently he has Trump’s victory found that 20% of But now that Mr. Trump will be the suggested creating a federal infrastruc- Brits said they would not travel to the next president of the United States, ture fund supported by government 5 U.S. following a Trump win, and that things could be looking up. bonds), infrastructure projects still although inbound tourism to the States “Winning could mitigate whatever take years. So while there may be new would suffer, Canadian damage had been done to roads and airports, this is a change tourism would enjoy a Mr. Trump has not the brand,” said Mr. Leff, that’s unlikely to happen in the near boost. addressed tourism suggesting that there may term. Change is one thing the industry Mr. Trump has specifically, but on be a halo effect from the can be sure of when Mr. Trump takes not addressed the campaign trail presidency — especially the office. tourism specif- he has signaled a idea of staying at a Trump It is said that “He could be one of ically, but on the retrenchment from hotel in the shadow of the the most travel-friendly presidents campaign trail he has globalism. White House. Suddenly, in modern history,” noting that Mr. signaled a retrenchment he said, the new Trump Trump has long been part of the travel from globalism. He has International Hotel, industry and was deeply involved in talked about the possibility of re- Washington D.C. is “the the marketing of the Trump Shuttle in versing course with Cuba, barring its early days — experience that could Muslims from entering the United he put to use thinking of ways to States (though the Trump make the United States a more Hotels website is decidedly welcoming and appealing des- international, available in tination. Or Mr. Trump could several languages, includ- be one of the most travel-un- ing Arabic), and building friendly presidents. He has the a wall along the border potential to be at either end of with Mexico. In his the continuum. victory speech on Nov. Sources: 9, he said he planned to rebuild the nation’s • http://www.nytimes.com/2016/11/10/ infrastructure — including travel/trump-travel-tourism.html airports — and make it • http://www.travelweek.ca/news/ “second to none.” trump-white-house-impact-global- Less than 24 hours travel-tourism/ after Mr. Trump’s unex- • http://petergreen pected victory, travel berg.com/2016/11/22/ experts and economists impact-trump-presidency-tourism/ 2016-427 imaj ilan_40x26_6 ENG.pdf 1 19.12.2016 14:38 2016-427 imaj ilan_40x26_6 ENG.pdf 1 19.12.2016 14:38

While the majority of activity in the industry is domestic, expenditures by international visitors in the United States totaled $216.9 billion in 2015, yielding a $61 billion trade surplus for the year. According to U.S. Department of Commerce projections, international travel to the United States should grow by 3.1 percent annually through 2020. The U.S. leads the world in international travel and tourism exports, and travel and tourism is the top services export, accounting for 31 percent of all U.S. services exports in 2015. USA Summit

conic landmarks, action-packed departments and agencies impact the Statue of Liberty, adventure, breathtaking views, daz- New York City travel and tourism industry. Izling nightlife or total relaxation - the USA has it all. The travel and tourism industry is one of the largest industries in the United States, making a total Topics contribution of 1.47 trillion U.S. dollars to GDP in 2014. The industry was Leisure Tourism forecasted to contribute more than 2.5 trillion U.S. dollars by 2025. In 2014, The average leisure trip duration to the U.S. travel and tourism entered the country is 12.5 nights. spotlight when President Barak Obama Travel and tourism is the largest U.S. took on a campaign to promote the services industry. The value of over- industry and make the airport entry seas travel receipts in 2010 exceeded process easier in order to attract more $130 billion. This value represented international visitors. The campaign fo- 25 percent of total U.S. exports of cused on increasing international travel private services. The travel receipts spending within the country, creating are a combination of the purchases of more jobs for U.S. residents as a result. travel services and passenger fares of New York has always played an impor- approximately 60 million international tant role in the nation’s history and de- travelers who visited the United States. velopment dating back to early explo- Among these travelers, near 18 million ration, colonial times and the struggle were overseas international leisure for independence. Nearly one-third of travelers, and 32 percent of them re- all battles during the Revolution were quired a visa to enter the United States. fought in New York State, including This group of travelers accounted for the victory at the Battle of Saratoga. 46 percent of leisure travel expendi- New York was at the forefront of the tures on U.S. travel services in 2009. Underground Railroad movement, and Given the large proportion of leisure its prime location and politics made it a travel expenditures represented by 10 destination of choice for many Africans this group, we investigate some of the fleeing slavery along the eastern sea- key aspects of their expenditures. The board. The Women’s Rights Movement focus of this study is on the duration of was born in New York State, in Seneca leisure trips. The average leisure trip Falls. duration to the country is 12.5 nights. The travel and tourism industry in From the individual traveler respons- the United States generated nearly $1.6 es in the Survey of International Air trillion in economic output in 2015. Travelers (SIAT), the average duration This activity supported 8.1 million of leisure trips to the United States by U.S. jobs, and accounted for nearly 10 visitors entering on a visa is longer percent of all U.S. exports and nearly than the trips of visa-free travelers. We a third (31 percent) of all U.S. explain this survey result by extend- services exports. One out of The travel and export, accounting for ing Morley’s (1992) tour utility model every 18 Americans is tourism industry in 31 percent of all U.S. where trip benefit is a function of trip employed, either di- the United States services exports in duration and traveler’s trip preferenc- rectly or indirectly, in generated nearly 2015. es. A traveler incurs pre-trip fixed cost a travel or tourism-re- $1.6 trillion in Mark your calen- that can reduce the net benefit of a trip lated industry. In 2014, economic output in dars and start making below zero and make it not worth- U.S. travel and tourism output 2015. plans to join your while. In this model, a traveler chooses represented 2.7 percent of tourism leaders at whether to make the trip, and length of gross domestic product. USA Summit. In 2017, stay that maximizes his or her net trip While the majority of activity in the World Tourism Forum will add a new benefit. industry is domestic, expenditures summit brand to its high-level organiza- by international visitors in the United tions in the U.S.A. Health Tourism States totaled $216.9 billion in 2015, Mark your calendars and start mak- Today, healthcare has become a major yielding a $61 billion trade surplus for ing plans to join your tourism leaders reason for traveling across the globe. the year. According to U.S. Department at USA Summit. In 2017, World Tourism The concept of medical tourism may of Commerce projections, international Forum will add a new summit brand to sound new but it actually dates back to travel to the United States should grow its high-level organizations in the U.S.A. thousands of years in the past. Today, by 3.1 percent annually through 2020. Delegates from all over the world will healthcare has become a major reason The U.S. leads the world in interna- once again converge on the capital for traveling across the globe. Yes, you tional travel and tourism exports, and region and interact with the elected can seek medical care in any other travel and tourism is the top services officials and decision-makers whose country besides yours. Medical tourism

USA Summit

New York City more business travel spending. Culture Tourism The industry today encompasses cultural and heritage special- ists, who are an important Communities resource for the travel and throughout the U.S. tourism industry in have developed providing these cus- successful tomers with accurate, programs linking insightful interpretation the arts, humanities, of local assets. Communities history and tourism. throughout the U.S. have developed successful programs linking the arts, humanities, history and tourism. Cultural and heritage organizations—such as muse- ums, performing arts organizations, festivals, humanities, and historic preservation groups—have formed partnerships with tour operators, state travel offices, convention and visitors bureaus (CVBs), hotels, and air carriers to create initiatives that serve as models for similar efforts across the U.S. An integral but often invisible component of the cultural and heritage sector are the artists, performers, writers and other creative workers whose skills and vision bring to life 12 our nation’s genius and ideas. These living traditions are often supported by the cultural and heritage tourism infrastructure of institutions, galleries, performance spaces and other community venues that make a significant contribution to economic and community development. The arts, humanities and heritage involve and benefit local residents in developing the narrative that creates has become popular, mainly because tries to suffer greatly in the aftermath a sense of place, which the travel and of two reasons – money and time. So, if of the September 11 terrorist attacks in tourism industry can promote, market your local hospital does not have dates 2001, it was quick to recover and, by and brand. Cultural and heritage for a specialized surgery like joint 2013, made a total contribution to GDP tourism also provides a means of pre- replacement, you can go to another of 1.35 trillion U.S. dollars serving and perpetuating our nation’s country to get it done. Also, in case The travel and tourism industry is cultural heritage through education, your insurance does not offer compen- one of the largest industries in the increased revenues and audiences, sation for let’s say, psychiatric treat- United States. Despite being one of and good stewardship. Yet cultural ment, you can travel overseas to seek the first industries to suffer greatly and heritage tourism is different from medical treatment. People from many in the aftermath of the September 11 other “mass market” travel industry other countries come to the U.S. to get terrorist attacks in 2001, it was quick segments in several ways. treated for ailments demanding the to recover and, by 2013, made a total use of advanced technology. Medical contribution to GDP of 1.35 trillion Sources: expertise and competent physicians U.S. dollars. Business travel makes • http://www.pcah.gov/sites/default/ have made medical tourism a popular up a sizeable portion of this industry, files/05WhitePaperCultHeritTourism_2.pdf industry in America. Also, the recent contributing 282.6 billion U.S. dollars • https://www.usitc.gov/research_and_analysis/ dip in the value of the U.S. dollar has directly to GDP in 2015 – 28.4 percent documents/Belenkiy-International-Leisure- made medical treatment affordable in of travel and tourism’s overall direct Travelers_3-30-12_0.pdf the US. contribution. This is likely to increase • https://www.statista.com/topics/1832/ year on year with domestic business business-travel/ Business Travel trips predicted to reach 483 million by • https://www.healthstatus.com/health_blog/ Despite being one of the first indus- 2020 – and more business travel means wellness/medical-tourism-in-the-usa/

The Mediterranean Summit, organized for the first-time last year in order to keep the finger on the pulse of other regions as well as its main event in Istanbul, was held in Antalya this year. At the summit, World Tourism Forum President Bulut Bağcı announced four programs set to take place in major capitals around the globe. The first will be in Moscow on Jan. 19 followed by Istanbul on Feb. 16- 18 with the participation of President Erdoğan. Then there will be a program in New York in April and London in September. Mediterranean Summit 2016

orld Tourism Forum Global Meeting 2017 President “Let’s end the summer season Mediterranean will host nearly 150 Bulut Bağcı where we started,” that was my latest W Summit 2016 international speakers, announced Instagram post with the hashtags features current and including top executives four programs #antalya #feelglobalbelocal #worldtour- future trends in global of the world’s leading set to take ismforum. I had the chance to start this tourism like social tourism companies, place in major summer season with the opening of media and digitization, Expo 2016 Antalya in April and now I 16 tourism investors, capitals around while hoping for a prosperous public organizations, the globe. The have ended it with the World Tourism and more lucrative future for Forum Mediterranean Summit. After academics, first will be in tourism industry in the year to sharing my post showing a beautiful technology experts, Moscow on Jan. come. Focusing on the current view of Antalya with my friends, I political authorities, 19 followed by problems of the tourism sector attended a session of the forum where I non-governmental Istanbul on Feb. and its future trends, The World learned that 51 percent of social media 16-18 with the Tourism Forum Mediterranean organizations as well as users prioritize their holidays as one participation Summit 2016 was held at the Turkish and international of top three post types, as they like to of President Regnum Carya Golf & Spa Resort tourism authorities. share their travel experience, with their in Antalya’s Belek district on Erdoğan. Then friends and relatives. Saturday. Organized for the sec- there will be Another attendee at the summit, ond time under the scope of tourism’s a program in New York in April and Facebook’s head of sales Erdem Çelik, Davos, the World Tourism Forum, London in September. speaking at the program revealed that which is set to be held in Istanbul from 84 percent of people choose their Feb. 16-18, the Summit 2016 brought travel destinations according to where together 30 speakers and 750 par- their relatives and friends went before. ticipants from 15 different countries. Antalya, the destination This percentage makes social media Antalya Metropolitan Mayor Menderes posts more valuable as they help peo- Türel, Belek Tourism Investors Union to discuss tourism ple decide where to go. This can be an (BETUYAB) President Fikret Özturk, opportunity for tourism companies, as Calling Antalya the right destination for and World Tourism Forum President they may understand what people are discussions on tourism, BBC News host Bulut Bagci attended the opening cere- into. Kasia Madera said the tourism mobil- mony of the summit, which focused on Referring to the forum’s motto “Feel ity flowing to the city was incredible. world tourism and ways to shape the Global Be Local,” Çelik said it would be sector’s future. The event was hosted Highlighting the fact that even though important to add this motto as well “be by the BBC World News’ famous an- tourism does not claim to bring world more relevant to the users.” chor and reporter Kasia Madera. peace, it can actually make a very im- “Try to understand where they are, The Mediterranean Summit, organ- portant contribution towards the issue, what they are doing, what they are ized for the first-time last year in order Madera said “people want to see new interested in, try to know who intends to keep the finger on the pulse of other places in the world and get to know to go on a vacation,” Çelik said, under- regions as well as its main event in new people.” lining the audience is there, but it is Istanbul, was held in Antalya this year. Holiday posts top lists for 51 percent important to send the messages at the At the summit, World Tourism Forum of social media users right time. The tourism sector can use

Mediterranean Summit 2016

Turkey: A Crisis Resilient The New Perspectives Economy with a Growing and Approaches to the Appetite for Reform Protocol Speech European Markets Fikret Öztürk Hakan Ateş Chairman, Belek Tourism Investors Hüseyin Baraner CEO, DenizBank Joint Venture (BETUYAB Foreign Operations Representative, Association of Turkish Travel Agencies (TURSAB) social media platforms to advertise, as Online reservation services like “book- people now mostly make their deci- ing.com” also helps people learn about sions online. others’ experiences. These services are Middle Eastern countries, but Turkey 18 Digitization of tourism is a growing expected to expand their share in the is the rising trend, and Antalya and trend according to Baher Badr, Head of tourism industry as people become Istanbul are beautiful cities preferred Marketing of Attar Travel. People like more into customer-based services by Indians, adding that Turks are warm to search for travel destinations online instead of traditional tour packages. and welcoming. and see other people’s experiences.

Turkey a rising star in hosting weddings

Sabbas Joseph, Director of Wizcraft World, one of India’s leading communi- cation and entertainment companies, said the wedding industry in India has been operating in more than 30 states. Saying that each region where weddings are organized has their own language and customs, Joseph said each one is a nation in itself and a mosaic, stressing that India has 33 thousand gods and that everyone there is aware of the importance of religion in India. Stating that wedding tourism is a $ 2.8 billion business in India and that 10 New Opportunities in Border Security percent of the money is allocated to weddings held at foreign destinations. Payment Systems for Joseph said the wedding sector has Travel Industry Turgay Şahan been growing by two percent each General Manager year. “We work in the happiness sec- TAV Security Solutions tor,” he said. Regarding Turkey’s place Orkun Saitoğlu in Indian weddings, Joseph said Indians COO, iyzico mostly prefer Thailand, Hong Kong and

Mediterranean Summit 2016

Kasia Madera Erika Garcia

Daniela Hupfeld

CHANGING Kasia Madera PERCEPTIONS Daniela Hupfeld Erika Garcia TV News Presenter, BBC News Commercial Director, CEO, IN RESORT Thomas Cook Hotels & Cancun for a Cause TOURISM Resorts

Bulut Bağcı President of Executive Board, World Tourism Forum Global leaders of the sector to meet in Egemen Bağış Istanbul 20 The 3rd World Tourism Forum Global Meeting will be held in Istanbul from Feb. 16-18, 2017, where the movers and shakers of the world tourism will discuss the future of tourism sector. The event will bring together a large number of sector managers, investors and political authorities from various countries. The global-scale forum will host nearly 150 international speakers, including TOURISM AND Egemen Bağış top executives of the world’s leading FOREIGN Minister of EU Affairs, tourism companies, tourism inves- Minister of State and Chief Negotiator of the tors, public organizations, academics, POLICY Republic of Turkey (2009-2013) technology experts, political authorities, non-governmental organizations as well as Turkish and international off the memory of people, travelling in tourism authorities. the global market after one and a half The three-day summit will focus on Revenues to Return to years. In other words, we will observe online tourism, the impact of politics 2015 Figures by an improvement that will ensure a re- on the tourism sector, new trends in peat of 2015 tourism figures for Turkey the sector, the contribution of interna- June 2018 by the end of June 2018, unless another tional sports organizations to tourism adverse event breaks out. as well as congress, health and shop- Saying that a negative event remains in He said, “The VAT imposed on the ping tourism. one’s mind for 18 months on average, The World Tourism Forum Global tourism industry is eight percent and Chairman of Turkish Tourism Investors Meeting will gather 20 tourism minis- Association, Murat Ersoy, said, “After reducing VAT to four percent only for ters from various countries. one-and-half-years, the negative 2017 and 2018 will provide a remark- World Tourism Forum Chairman memories fade away. To phrase it more able boost for the sector and will Bulut Bağcı emphasized that the event explicitly, such negative events as encourage investors to keep tourism has unified the leaders who have been terror attacks and July 15will get erased facilities open.” guiding world tourism via a single plat-

Mediterranean Summit 2016

things, they want to meet new people, they want to see new cultures. And it’s Menderes Enes Bulut Bağcı Türel Demiröz all thanks to tourism. Travel & Tourism has often been recognized for its ability to drive peace, security, and understanding. A sustainable tourism sector means a higher level of positive peace: namely the attitudes, institutions, and structures that create and sustain peaceful societies. Tourism affects positive peace in a number of ways. As people become more exposed to other cultures and people through Travel & Tourism, their degree of tolerance and acknowledge- ment of the rights of others should increase. Governments too may be forced to acknowledge the rights of local Bulut Bağcı Menderes Türel Enes Demiröz populations in working together with President of Executive Mayor, Board Member, them to facilitate and accommodate Board, Antalya Metropolitan World Tourism Forum the development of a tourism sector. In World Tourism Forum Municipality Myanmar, the government responded to increasing tourism interest by developing a policy on community involve- form since 2014. peace as an element bringing together ment in tourism, recognizing the rights According to Bağcı, the event is a cultures and nations, Bağcı stated it is of local communities to be involved in global and multi-regional regional fo- possible to exist in a global world by and benefit from the tourism sector. rum that hosted three successful meet- increasing the volume of tourism coop- Tourism should be planned and ings in three successive years, with two eration between countries. implemented in ways that are both of them being in Istanbul and one in beneficial and advantageous to the 22 Antalya so far. It has gained recognition local community. from industry leaders from around the Tourism should be planned and im- world as it creates a platform where the Kasia Madera plemented in ways that are both ben- sector’s leaders from around the world eficial and advantageous to the local can discuss their tourism strategies. It Every day we are talking about the community. If everyone in the commu- highlights the philosophy of building global situation we are in. The crisis, nity performs their appropriate role, bridges between tourism leaders. the destruction, the despair… But also tourism can gradually lead to peace. It Underlining that tourism has had I have hope. Because people want to is important for everybody to remem- an undeniable impact on global travel, people want to experience new ber that people of different places have their own culture, values and beliefs. If people can take an open-minded approach and respect different cultures, it would not only enrich their lives, but can also create a more harmonious Erdem Çelik Baher Badr Ali Bora İşbulan Willem Isbrucker relationship with others. The greater knowledge people have about each other, the less likely they will suffer from anxieties provoked by unfamiliarity. Hospitality includes accommodation, catering and other services involved during host-guest interaction. It is necessary to recognize that hospitality is not only a business but a destination attribute and image as well. It demon- strates and represents the behavior MULTI-CHANNEL of all members of the community as USAGE OF TOURISM they interact with tourists. People, who were at the Summit last year can Willem Erdem Baher Badr Ali Bora İşbulan recall that the subjects of the Summit were Online Tourism, Investment Isbrucker Çelik Head of Marketing, General Manager, TAV Product Owner Head of Sales Attar Travel Operation Services Management, they were all about booking.com Facebook future, a vision for 2030. Today we are going to build on that.

Mediterranean Summit 2016

Jaydeep Mehta Vijay Arora

Rajeev Jain Sabbas Joseph

MULTI-CHANNEL USAGE OF TOURISM Jaydeep Vijay Arora Rajeev Sabbas Director, Touchwood Mehta Group Jain Joseph Founder, Director, Director, bad things occurred, the tourism sector True Events Rashi Entertainment Wizcraft World is hopeful for 2017. Russia lifting its ban on chartered flights to Turkey, following the normalization process between drop in the value of the rouble and the Ankara and Moscow, is the main reason recession in the Russian economy. behind this hope. Fikret Öztürk Alongside Russia, there was also a Described as a fragile sector, tourism, sharp downturn in arrivals European which this year survived all the bad Turkey has suffered its biggest drop in markets such as Germany, with scenarios that could be possibly experi- monthly tourism in more than 17 years, numbers down by 9.4% in April, while enced at once, saw a nearly 45 percent 24 as the country grapples with ongoing arrivals from the UK decreased by decrease in the number of tourists. domestic and international conflict. 8.1%. If the flow of visitors from such World Tourism Forum Mediterranean Visitor numbers fell by 28 per cent to traditional markets remains sluggish, Summit provided insight into tourism 1.75m in April compared to the same Turkey may be unable to match or trends and developments from global month last year, the worst fall since improve on the 36.8m foreign arrivals and regional perspectives. World tour- records began, according to Turkey’s recorded in 2014, with some attribut- ism leaders, regional representatives, tourism ministry. It was also ninth ing the decline to the country’s image government authorities came together consecutive month of declines in an as a safe vacation destination being to define the future of tourism. economy where 12 per cent of GDP is tarnished abroad. reliant on the tourism and travel-re- lated industry. Over 36 million people visited Turkey in 2015. Feel Global, Be Local! Russia’s tourists stayed away from Menderes Türel the country last month, with visi- Tourism embraces both global and local tor numbers down by 79 per cent. Leaving behind a year in which many understanding at the same time. No one Relations between the two countries, bad things occurred, the tourism sector wants to feel like a tourist. And these who are on opposing sides of the is hopeful for 2017. days, people don’t even want to feel Syria conflict, have deteriorated after One of the biggest downfalls in last like travelers, but want to experience a Turkish authorities downed a Russian year’s figures come from the Russian place like a local. It is critically impor- warplane in November. More than sector and relationships with the two tant that local and global spirit should 40 per cent of foreign tourists visited countries are now back on an even keel be in harmony. Here World Tourism Istanbul in April, while 20 per cent hol- after the charter flight ban was lifted. In Forum Mediterranean Summit steps in, idayed in the coastal resort of Antalya. the three months since the ban was lift- with its “Feel Global Be Local” concept. Measured between January and April, ed, 432,000 Russians visited Antalya - a At Mediterranean Summit 2016, visitor numbers were down 16.5 per sharp contrast to the 20,000 who visit- speakers enjoyed the unique opportuni- cent. ed in the first eight months of this year. ty to join in a summit to share ideas and One region that has been particularly Property in Turkey is also a popular experiences in the challenges facing hard hit by the decline in tourist arriv- choice amongst Russian tourists, with their companies and countries with als is Antalya, where inbound visitor many buying Antalya villas and apart- respect to tourism. numbers from the Russian Federation ments. Real estate agents in Antalya are fell by 30.5% in April, according to the predicting a resurgence in interest in Ministry of Culture and Tourism, with the property sector for 2017. Source: the decline generally attributed to the Leaving behind a year in which many • http://www.dailysabah.com/tourism

KEYNOTE SPEECH Hakan Ateş CEO, DenizBank

Hakan Ateş CEO, DenizBank

Turkey: A Crisis Resilient Economy with a Growing Appetite for Reform

akan Ateş, CEO of DenizBank, DenizBank financed habilitated and IPO’ed. And Diversified made a very inspirational speech $200 million in 2016 loan base: Wholesale share in total Hat Mediterranean Summit 2016. alone when the sector lending from 67% to 49% and Retail up He said there has been some points was in need of financing. to 51% from 33% while the loans to GDP which made recent crisis resilience grew from 14% to 56%. possible. Ambitious Privatization Program & Independent Central Bank & Fiscal Consolidation, a total of $50 bn Monetary Policy, ending state funding Hakan Ateş also and targeting only inflation (Sovereign privatization (2001-2015) and a fiscal securities/bank assets down to 14% discipline of 4.7% primary budget highlighted reforms in 2015 from 40% in 2002). Floating surplus a year (2001-2007) with 3-year Exchange Rate Regime, ending state economic visibility with Medium Term in progress in 6 main guarantee on exchange rates. Legal Plans. Consolidation: 35 of 85 banks areas prioritized by the and Institutional Reforms such as have been liquidated, merged or taken New Arbitration Law in Turkey. under SDIF control, 3 State Banks re- government:

KEYNOTE SPEECH Hakan Ateş CEO, DenizBank 1. Democracy and Justice Reforming business courts, a new Bulut Bağcı President of income tax law, patent law, revising Executive Board, notary system, establishing integrated World Tourism Hakan Ateş CEO, DenizBank social support regime. Forum

2. Education Establishing Teachers’ Academy and Higher Education Quality Council, restructuring education faculties, up- dating education curriculum, revising foreign language education.

3. Public Administration Increasing transparency in public sector, improving the quality of public services, expanding the e-government portal.

4. Public Finance Rationalizing public expenditures, improving tax payers’ rights.

5. Transformation in real economy Making labor market more flexible, improving the labor force skill level, increasing female labor force participation, increasing domestic savings, raising capital productivity.

6. Priority transformation programs 30 DenizBank supports the SMEs in tourism sector, such as small hotels, restaurants and businesses Enhancing productivity in manufac- turing, reducing import dependency, increasing domestic savings. Mr. Ateş also reported that DenizBank has, as always, full confi- dence in the tourism sector: He said that DenizBank provided $3.0 billion of the total of $19 billion loans granted by the banks to the tourism sector. DenizBank financed $200 million in 2016 alone when the sector was in need of financing. DenizBank also supported the SMEs in tourism sector, such as small hotels, restaurants and businesses, which can be sorted as below: $500 million financing by DenizBank to the SMEs in Tourism sector the banks to the tourism sector. possible, Sberbank customers able Loans with 84 months’ maturity and POS machines to SMEs, which can to withdraw cash from all DenizBank option to defer payments until tourism operate in USD, Euro, GBP, Ruble and ATMs free of charge. season Japanese Yen DenizBank makes it possible and Restructuring the loans in the sec- More ATMs in the tourism regions facilitating transactions in ruble for tor: The restructured loan amount is $ (11.8% market share in Antalya and tour operators, hotels and individuals, 1.5 billion 7.3% in Muğla) to enhance our services providing advantageous Ruble loans Projects undertaken exclusively for to the sector, English, German and and collaborates with prestigious com- the Tourism Sector Russian menus in the ATMs panies such as Odeon, Pegas, Rixos, DenizBank provided $3.0 billion of Depositing, withdrawing and ex- AtlasJet, Muna Turizm, Klas Group, the total of $19 billion loans granted by changing euro, dollar and ruble being Demirkaya Group. WHAT’S YOUR PLAN TO GROW YOUR BUSINESS? WE ARE SETTING THE TRENDS. FOLLOW US TO BE IN RIGHT DIRECTION.

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Marriages are made in Heaven. However, wedding celebrations are Current planned and celebrated on Earth. Marriages and their celebrations are the coming together of two Trends in families: very often two distinct traditions, two communities. And in more recent times, two families Destination from different parts of the world. The celebrations and the festivities have been constantly changing to reflect the mood of the times and the Weddings perspectives of different generations. India Wedding Industry

Jaydeep Mehta Founder, Vijay Arora Bünyat Özpak True Events Rajeev Jain Director, Managing Director, Touchwood Sabbas Joseph Partner, Rashi Group Director, Inventum Mice Entertainment Wizcraft World

r. Jaydeep Mehta, founder will change is the mode of payment. traditions, two communities. And in of True Events, talked about Even now when the country is going more recent times, two families from India’s potential on weddings. through the pains of demonetization, different parts of the world. The cele- 36 D He said, the state of Gujarat is pop- the big fat weddings are on as per plan brations and the festivities have been ularly known as Wedding Capital of and schedule. constantly changing to reflect the India, located on the Western Coast As the director of Wizcraft, mood of the times and the perspec- of India has the biggest potential for Sabbas Joseph talked about the tives of different generations. Indian weddings- it is the economic trends in the wedding industry: International hotels, airlines, tourist growth engine of India with a huge in- Everyone is a wedding planner. Our destinations, tour companies, palaces, dustrial and business base. A wedding competition is everybody. the regular standards and traditions is also considered to be a business The groom, his friends, the bride, have been broken to accommodate statement- more lavish the scale more her friends, the bride’s sister, her the “requests” and demands of the the stature of the host. The state has friends, the decorator, the occasional wedding traveller. taken the lead in reaching to exotic caterer, the restaurateur, the lighting new destinations- across India and designers and the electrician, the peo- What are these trends: around the globe- right from Goa and ple who organized the last wedding 1. We are in the Business of Rajasthan to Bali, Greece, Thailand, that the couple went to or better still Happiness: Creating everlasting Dubai, Malaysia. The Turkish culture that their parents went to. We were memories. & welcoming attitude of Turkey, also all used to the tentwalla, the event Look back at your memories: Birth, the infrastructural support and easy wallah and the caterer now, even the the child’s enunciation, the first girl, logistics make it an ideal new desti- wedding-priest “Panditji” has seen the the first kiss, the first marriage… very nation for the Great Gujarati & Indian opportunity. few celebrate their second or third Weddings. Marriages are made in Heaven. marriages. After the initial pain, it is going to However, wedding celebrations are 2. Weddings are being planned to be be long term gain as the economy and planned and celebrated on Earth. held for a shorter period of time (2 to transactions will move towards Marriages 3 days) more transparency also The Turkish culture & and their 3. Weddings tend to be more exclu- this will invite more joint welcoming attitude celebra- sive and the celebration party com- ventures within wedding of Turkey, also the tions are prises as few persons as possible if it planners across the globe as infrastructural support the coming is a destination wedding…fewer the Indian Wedding Planners books and easy logistics together of better is the new norm. of accounts will show official turn make it an ideal new two fami- 4. Recreating the Old: Nostalgia is over. Wedding is a status statement destination for the lies: very another approach that several wed- and no one is going to back off Great Gujarati & Indian often two ding hosts believe in. 6. Décor is no longer the most or cut down on expenses- all that Weddings. distinct important facet: simply transport the TAV_IK_INSAN_ENG_World Tourism.pdf 1 29.03.2016 14:06

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guests to the setting or palace that or lighting…it’s about audio visual show directors are the new norm. suits you, country does not matter spectaculars. Local artists are being enlisted to cre- 7. Celebrations held at 10. Weddings are be- ate a more holistic experience weaving a destination, capture the First it was five star ing designed for a few the local culture into the themes of environs as part of the hotels, then residential families to enjoy at the the ceremonies. International artists experience weddings, then came location. The rest to are becoming the highpoints and the 8. The most destination weddings envy the celebrations distinguishing elements. Film stars exotic locales, in India. Now; Goa, through social media. and pop stars are the new jewels in the places with his- Jaipur, Cochin, Udaipur, Social Media and the crown. tory and decora- palaces, fancy hotels are story in 140 characters First it was five star hotels, then tive settings are the no longer good enough. have now defeated residential weddings, then came des- chosen venues India as a destination the chance of recy- tination weddings in India. Now; Goa, 9. Event Technology can no longer satisfy cling ideas or copying Jaipur, Cochin, Udaipur, palaces, fancy is making its way to the the discerning wedding someone else’s idea. hotels are no longer good enough. centre stage of wedding guests, it’s passé. Because the world India as a destination can no longer celebrations: we’ve seen now knows what we satisfy the discerning wedding guests. lighting on the stage, do and when and for 12. Décor is out. Events are passe. lighting and visual effects creating whom. Experiences are in! environments; LEDs are passé, holo- 11. Performances that are made to Everything needs to work together in grams and augmented reality are the order. harmony. There’s no place for the bits new reality. Ceiling projections, floor Weddings are now competing with and pieces players. Holistic experienc- graphics, mapping are the new norms. film award ceremonies for uniqueness. es are the order of the day. It’s no longer just about fireworks Entertainment curators; entertainment 13. Exclusivity is in. Personalization, detailing of the requirements of each guest and their preferences to cover the delivery of the invitation card, travel, room choice, grooming services, meal preference, unique memorable moments and the religious ceremonies all need to hold together 38 as one! Everything is part of the craft- ing of the guest experience. 14. The exchange of rings: Mid-air or under water are the new norm. The exotic arrival of the bridal couple is expected. The more exotic and unique the better. 15. The world’s the stage: Destination weddings will last for a long time to come. India is reserved as the venue for those who have too many guests, or can’t afford to travel abroad or those who are returning from foreign countries to India. India is not for the “Indians” to get married in. The search for the new has wel- comed tourist boards, destination marketers, international hotels to market themselves as great wedding destinations. THE WORLD IS OUR DESTINATION…33 COUNTRIES HAVE BEEN USED IN THE LAST ONE YEAR ALONE FOR WEDDINGS. 16. No rules are good enough: International hotels, airlines, tourist destinations, tour companies, palaces, the regular standards and traditions have been broken to accommodate the “requests” and demands of the wedding traveller. 17. A collaborative working force. The spirit of partnership: Indian

India Wedding Industry

and international partners working a grudge or ill-will with regard to the With about one marriage per family together. newly weds every 20 years, the country averages Many examples: Preston Bailey, CAA- 7. Be guided by the superstitions. roughly 10 million marriages every Kwaan, Cirque du Soleil, philharmonic Becuase the clients will decide on that year, I came across a very interesting orchestras and your own Inventum. basis. Feng shui, vastu, the various sun fact about Indian weddings, a person There’s an opportunity out there that signs will determine a lot that all of us in India spends one fifth of the wealth is larger than what is currently being will need to cope with. accumulated in a life time on a wedding tapped. ceremony. Global clientele, global social events The bridal families will become your Whenever an Indian does interna- are far beyond what the Indian wedding best ambassadors. They will bring you tional weddings, there is a group size calendar dictates through the auspi- more business and opportunities. When of approximately 300-400 People, 40 cious periods. It’s time to explore the the bride and groom celebrate, and who travels as guest and more than world, build partnerships with the best the clean-up is done, make sure that 150-200 People Travels, Who Are Crew, in the world. Partnerships, global in- you’ve got those precious pics, videos Caterers, Artist, Performer, Halwai, vestments, global alignments are what and memories. The word of mouth will Maharaj and Cooks. one can see on the horizon. spread. Most people are married only We Indians are famous for shopping, 18. Working together is an art! once, hence let’s make each experience and any country which is able to see Multiple agencies work together on a “Memorable”. this kind of movement is bound to in- single wedding. While we chase our Rajeev Jain, director of Rashi crease its foreign revenues for sure…. dreams, and fulfill our ambitions, as Entertainment, highlighted the pax Let me share an interesting fact with in the Events Tourism and Wedding size for an Indian wedding: all of you. Last year, Thailand saw a business professionals, we have a The weddings in India are larger than total of 780 Indian Weddings being or- pioneering role to fulfill your needs by life. Massive structures get construct- ganized. 4 Cr being the rough estimate being the Change Makers. We must be ed, the weddings happen at stadiums for one wedding, Indian Weddings con- the evangelists, the ones that will go and at destinations and it is once in a tributed in excess of 3120 CR towards forward in search of tomorrow, and set life time opportunity for a person to Thailand’s economy. the path for others to follow. shows his wealth and status and India is According to latest survey Destination famous for it. weddings make up for 8% of the total Notes for venues, wedding planners Hollywood & Bollywood themes / wedding market in India. and prospective hosts of weddings: domestic & international cousins / The wedding planners of Indian are 1. Be unique Worldwide famous decorators like chased by every country now, because 2. Listen to your prospective client. Preston Bailey are the basic assets of Indians have done weddings in more They always think they know what they Indian weddings. than 25 countries like…Thailand, want; they know better. Currently the industry is over 2.8 Macao, Dubai, Hong Kong UAE, Europe, 3. Always offer all that is available Billion USD and is drastically growing to Indonesia, Bali, etc. 4. Be flexible to allow them to bring 20-25 %, God forbid the denomination After doing a Fan trip being organized in their own fare: Cuisine, décor, tech- of 500 & 1000 currency should not by Antalya (by Baka) all of us in love nical, religiosity, outfits and planners impact the same, though we are facing with Antalya, Because of the political 5. Be ready to step in. Because it will a major impact just now. instability, we tried many times to get always go wrong, and they’ll need you Talking statistically, currently, the back our clients who went back due to to step in. country has a population of around this big time political instability and are 6. They will always negotiate. But you 1.25 billion and considering an average praying for stability as we Indian love will always get paid. We are supersti- family with five members, there are turkey and we will get all the Indian tious and we don’t want anyone to bear around 250 million families in India. friend to do their weddings over there.

BORDER SECURITY Turgay Şahan General Manager, TAV Security Solutions

Illegal Transnational Movement in the Mediterranean Region

44 urkey is on a major migration the return costs of such high number of and it fuels conflict. route with ever-increasing num- illegal immigrants puts heavy financial In Belgium, where terrorists Tbers of illegal immigrants trying burden on the already strained resources bombed the Brussels airport and sub- to cross its territory towards Europe. of Turkey. Given the exponential rise of way, the biggest hits were to hotels, Given the magnitude of the problem, irregular migrants and the humanitar- restaurants and tourism the solutions are beyond the means ian crises that accompany their failed While there is growing consensus as of a single country, requiring inter- attempts to reach European shores, to the rapid evolution and detrimental national burden sharing. Providing EU states, including Italy, are under a impact of organized crime, there is much shelter, food, medical treatment as growing pressure to restructure and align less agreement around what constitutes well as bearing the return costs of their immigration and asylum policies an effective response. Combating illegal such high number of illegal immi- and practices. Current efforts to limit mi- migration does not only mean taking grants puts heavy financial burden gration have only succeeded in shifting security measures but also, opening on the already strained resources of migration routes, forcing many seeking communications between the parties Turkey. refuges to take more dangerous, riskier concerned and trying to understand the Turgay Şahan, General Manager of routes to Europe. root causes of the problem for finding TAV Private Security Services Inc., gave In France, growth in nightly hotel solutions. a speech regarding illegal transnational room bookings after the Paris attacks The problem of organized crime movement in the Mediterranean Region. fell to single digits from 20 percent. is not new, but the scope, scale and Current efforts to limit migration He also highlighted the Challenges spread of the phenomena is now have only succeeded in shifting mi- Ahead; unprecedented. gration routes, forcing many seeking The problem of organized crime is not Opening channels for legal, regulated refuges to take more dangerous, riski- new, but the scope, scale and spread of migration may have positive and con- er routes to Europe. the phenomena is now unprecedent- structive effects. Mr. Şahan said that Turkey is on a ed. It affects all countries, developed, Turkey is on a major migration major migration route with ever-increas- middle-income and developing, as well route with ever-increasing numbers ing numbers of illegal immigrants trying as states beset by political instability and of illegal immigrants trying to cross to cross its territory towards Europe. conflict. The impacts can be diverse, but its territory towards Europe Given the magnitude of the problem, the common feature is that organized Regulated migration, integrated solu- the solutions are beyond the means of crime negatively affects the life chances tions between countries of origin, transit a single country, requiring international of ordinary people: it undercuts key and destination and mutual interests burden sharing. Providing shelter, food, institutions, damages the environment, may contribute to development in all medical treatment as well as bearing distorts or impedes economic growth countries of the Mediterranean. ICONIC HOTELS IN ICONIC PLACES

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