sustainability Article The Influence of Teacup Shape on the Cognitive Perception of Tea, and the Sustainability Value of the Aesthetic and Practical Design of a Teacup Su-Chiu Yang 1,2, Li-Hsun Peng 3,* and Li-Chieh Hsu 2 1 Graduate School of Design, National Yunlin University of Science and Technology, Yunlin 64002, Taiwan;
[email protected] 2 School of Arts and Design, Sanming University, Sanming 365004, China;
[email protected] 3 Department of Creative Design, National Yunlin University of Science and Technology, Yunlin 64002, Taiwan * Correspondence:
[email protected] Received: 18 September 2019; Accepted: 21 November 2019; Published: 4 December 2019 Abstract: The ceramic industry is among the most profitable industries in the world, but, because of the use of nonrenewable materials and high fuel consumption, it also has a carbon footprint. Ceramic materials account for the majority of drinking vessels. Several scholars found that consumers’ awareness of drinks and purchasing desires are highly correlated with a vessel’s shape and color—in other words, the visual stimulation. However, since prior studies have focused on alcohol, bubble drinks, juice, coffee, cocoa, etc., there has rarely been any research on the appropriate drinking vessels for Chinese tea. This study intends to investigate the visual design of vessels for Chinese tea, in terms of its impact on the taste of the drink, by integrating the thinking and methods of expert users and designers for the sustainability of design and industry. In this study, tea experts and designers were asked for their opinions as a means of data collection.