The Challenge Facing Amy Astley at Architectural

Home , Alexander Liberman, Fairchild Fashion Media, Teen Vogue, User revolt

May 23, 2016 | Vol. 69 No. 20 Read more at: minonline.com Steve Smith's App Review 2 Time Inc.'s Investor Open House Wows Press, But Not Wall Street Video Hub Conundrum: Why Are We Here? 4 Publishers Should Seize The Two apps try to aggregate audiences with mixed results. Opportunity to Define Ad "Impact" Even though investment and ad money are rushing into the digital video space, the medium remains a distribution challenge. Social channels like YouTube and now 6 Users' App Fever Cools, Accord- ing to a New Analysis Facebook have been key engines for audience growth. But as multi-title publishers and new aggregators look beyond social and towards OTT TV and mobile, ev- 8 Google+ and Instagram Boxscores eryone wants to build an app and aggregate audiences for themselves. The video for April Might Surprise You hub strategy has multiple challenges. First, it relies on an app channel that has proven weak in discovery and recidivism. This basic problem is compounded by the 10 Like Hearst's Shelter Titles, GH fact that most people just want content that interests them, whether it is text, im- Experiments With Color-Themed Issue age or video. Most of us don’t decide to slip into video viewing mode on our phones by seeing what is up at apps like The Scene or go90. Continued on page 3

The Challenge Facing Amy Astley at Architectural Digest Can the new EIC implement change while maintaining AD's prestige? When Margaret Russell succeeded Paige Rense as Architectural Digest editor-in-chief nearly six years ago, the former Elle Decor EIC filled the alleged communication void with the business side and helped make the AD 100 top designers (January) and the Design Show (March) into well-attended events without compromising editorial integrity. With Teen Vogue editor-in-chief Amy Astley moving intra-Condé Nast to succeed Russell on May 19, the reason behind Russell's ouster is less clear. Was it due to her lack of "digital chops," as Women's Wear Daily speculated? What the move does do is enhance the authority of Vogue editor-in-chief Anna Wintour in her dual capacity as CN artistic director. Astley first worked for Wintour at House & Garden in 1988 before joining her as Vogue beauty director in 1993 before launching Teen Vogue a decade later. The CN announcement cited Astley's experience as "de facto personal interior stylist" for the late CN editorial director Alexander Liberman as an asset that she will bring to AD. But will that earn Astley the respect of the design community that Russell clearly had? Astley's challenge is similar to that of Allure EIC Michelle Lee, who replaced founding EIC Linda Wells last November. Bernie and the Beasts Sanders, two wolves, and Stefani topped the January readership charts. From Bernie to Blake, from critters to Cosby. A variety of images adorned the covers of the top indexing print-magazine titles in January, as measured by GfK MRI's Issue Specific (IS) Readership Study. Continued on page 7

© 2016 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $150,000 for violations. minonline.com Can Ripp Pull Off the Second 'Time Inc. Century'?

Media Industry Newsletter CEO's goal is to make Luce's legacy a force across all platforms. Editor-in-Chief: Steven Cohn On May 17, Joe Ripp and his lieutenants hosted an investor open house at the new Liberty ([email protected]) Street corporate headquarters to showcase Time Inc.'s transformation into a one-stop shop 203/899-8437 Digital Media Editor: for e-commerce, native advertising, video, mobile (with the launch of Instant, a video platform Steve Smith covering digital celebrities), data (acquisition of Viant) and events (acquisition of inVNT). ([email protected]) 302/691-5331 Content remains the cornerstone, only now it's distributed on multiple platforms. People min especially has become a multimedia powerhouse (it seems that much of editorial director Editorial Director: Michele Shapiro Jess Cagle's time is spent in front of a camera interviewing celebrities). Yet, ironically, with ([email protected]) 646/745-4152 all the technological advances at the company, Ripp projected that in 2016, two-thirds of the Group Editor: Caysey Welton corporate revenues ($3.1 billion in 2015) would come from print. ([email protected]) 203/899-8431 Time Inc. founder Henry Luce would likely welcome that news. Back in February 1941, Luce Editorial Assistant: Jameson Doris wrote the seminal essay "The American Century," in which he argued that internationalism, ([email protected]) not isolationism, was the path to take for the U.S. to become a global leader. Eventually, VP/Publisher: Amy Jefferies ([email protected]) World War II and the Cold War proved Luce's prediction correct. Director of Market Development: He was also prescient with his then-18-year-old company in making Time, Fortune and Life Laurie M. Hofmann ([email protected]) (where his essay appeared) the nation's leading newsweekly, business and general interest Senior Marketing Manager: magazines. The 1954 launch of Sports Illustrated would come before Luce's death in 1967, Danielle Sikes ([email protected]) and Money (1972), People (1974) and Entertainment Weekly (1990) would further buttress Marketing Manager: Rachel Feldman Time Inc. as the magazine leader in the 20th century. ([email protected]) But the first 16 years of the 21st century were harsh with magazines harmed by economic Senior Account Executive: Tania Babiuk downturns and from the consumer shift from print to digital. Jeff Bewkes and his predeces- ([email protected]) sors at Time Warner had put no corporate money into Time Inc. for the decade leading to the Production Manager: Sophie Chan-Wood 2014 spinoff. That's what Joe Ripp—a former TW executive and private equity specialist— ([email protected]) walked into. In 2014 and 2015, Ripp did the proverbial "two steps backward" (layoffs, restruc- Graphic Designer: Yelena Shamis turings, etc.) before embarking on that "one step forward." ([email protected]) Data and Analytics Manager: Despite his recent effort to rally investors, Time Inc. stock was trading at under $15 per share Stacy Hill through May 19. That is well below the $24.26 fifty-two week high set last June. Luce and his ([email protected]) successors had the wherewithal to wait nearly two decades for SI to become profitable, but Access Intelligence, LLC President & patience is no longer a virtue with an investment community that Ripp was once a part of. Chief Executive Officer: Don Pazour SVP, Media Group: Diane Schwartz Chief Operating Officer: Heather Farley Vogue Trips Up During Spring Lull Subscriptions/Client Services: According to our Social Media Boxscores (see page 8-9), April BY THE NUMBERS 888-707-5814 was a cruel month for Vogue, which saw a 29% drop in likes List Sales: MeritDirect, 914-368-1090 Instagram Likes ([email protected]) on Instagram. Many factors can be attributed to this slight Advertising: 203-899-8498 but notable decrease from March. The impeccable quality of Reprints: Wright’s Media, the brand's posts didn't waiver, but the month was light on 877-652-5295 ([email protected]) the types of events that tends to cover. 52% Editorial Offices: 10 Norden Place, Vogue Reader's Digest ben- Norwalk, CT 06855; 40 Wall Street, New York Fashion Week isn't until September, and the 50th floor, New York, NY 10005; efitted from not posting Faxes: 203-854-6735, 212-621-4879; Met Gala took place in early May, so the brand's Instagram text-heavy images www.minonline.com feed was short on noteworthy runway and red-carpet looks. Access Intelligence LLC, 9211 Corporate Blvd, 4th Floor, Rockville, MD Reader's Digest, on the other hand, had much to celebrate. 20850; Ph: 301-354-2000 Published The brand reported a 52% surge in likes on the social photo- 2016 © by Access Intelligence LLC. Distributed via email and online. For sharing app. In the months preceding April, RD posted many 29% email and postal address changes, allow 2 weeks notice. Send to: Client text-heavy images. But as soon as April arrived, it opted to Vogue saw a decrease Services or call 888-707-5814. For advertising info contact 301/ 354- "spring clean" its images so that more than half were posted in likes the month be- 1629. Contents may not be reproduced fore the Met Gala in any form without written permission. on Instagram sans text. Sharpening its focus on photos rather Subscription Rate: $1,199.97 than words benefited the brand. See Boxscores on page 8

2 Magazine Media’s Most Trusted Source Since 1947 5/23/2016 minonline.com Steve Smith's App Review The Video Hub Conundrum: Why Are We Here? (continued from page 1) That said, Condé Nast and Verizon both pushed ahead with an app strategy, but from entirely different design and tactical directions. The Scene takes a design-heavy, curated approach to aggregating Condé Nast Entertain- ment’s many magazine, native and partnered sources. The home page of the new app high- lights top videos from a customizable selection of its highly eclectic categories (recipes, arts and leisure, workouts, news, drinks, and on and on). They come from sources from within and outside of CN, the magazines and sites like Buzzfeed, AOL, PBS, and The Onion. The basic deisgn of The Scene enjoys the usual Condé polish. There is a big thumbnail, clear source branding, a Save and Share tool, all available at the main feed. Drop into a video and related clips cascade beneath it. Mechanically, the app is nicely designed. However, the app gets disorienting quickly. The Scene is way too insistent about autoplaying video as you scroll. This behavior can be turned off, but that requires a deep drill into settings. The discovery mechanism in the app is confusing as well. There are both Search and Discover tabs in the interface. The former is organized around brands and topics, while the latter is… well… I'm not sure. It seems like a random feed of some kind that is punctuated by “Suggested for You,” “Recommended For You” and “You Might Like” elements that seem undifferentiated from the feed itself. And why three labels? Are they the same thing? Also, why is there no The Scene REPORT CARD detailed alerting tool here to pull me in? I like the mechanics of the app, but the personalization and User Experience B- push mechanisms are not helping me get to the videos I want. Verizon’s go90 is just as far from a solution to video dis- Overall Design B+ covery. It tries to organize its scores of partners (which include Social Integration B Hearst, HBO, Vice, NBA, and Dreamworks) into a YouTube- Mobile Utility B- like interface that uses Channels, Shows, Videos and People as organizing principles. That's not bad, and you can Follow any Monetization - of those categories to customize the experience. Unlike The Final Grade B- Scene, however, there is no custom feed of latest videos, just favorite categories that require too much lean-in drilling to find what you want. Also, the main “What’s Hot” feed is a mess of countless categories with no top-level detail. Verizon appears not to have enough editorial design sense to know that most thumbnails and non-descriptive headlines are enough for people triaging content. Worse, the interface seems to shift according to which video you click into. Most show different tabs for Activity (current feed), Episodes (poorly labeled videos in the series) and More (not sure). The sum total of the experience gets downright disorienting. Worse, the sharing tools seem to be buried a couple of clicks down. The app seems to think that being “social” means pulling in Twitter comments, which tend to be nominally interesting. GO90 REPORT CARD The monetization of The Scene was not apparent at launch, but the lush format invites a branded content approach. Go90 peppered clips with pre-rolls from Geico, again channeling User Experience C+ YouTube’s uninspired experience. Overall Design C- The endemic weakness of a video hub model is that it doesn’t map against usage. People Social Integration D just don’t decide they want a little video. We don’t hunt for specific media experiences like video or images. Video of this kind needs to weave its way into other types of content-hunting Mobile Utility C or it needs to remind us through alerts or messaging that something of specific interest is Monetization C there for us. Neither The Scene nor go90 really solve for the underlying problem of a video hub —how and why people would feel the need to launch them on a regular basis. Final Grade C

5/23/2016 Magazine Media’s Most Trusted Source Since 1947 3 minonline.com EYE ON INNOVATION Talking the Talk: Defining Quality and “Impact” The onus falls on publishers to prevent against bad ad experiences.

To hear media buyers tell it at this abuse (fraud), uncertainty (viewability) and consumer resis- Steve Smith week’s Internet Week in New York, tance (blocking), guaranteed audience getting clean ad ex-

major media publishers have a golden periences matters. The entire panel pointed to native ads, opportunity (nay, obligation) to clean up their sites, leverage their when done well, as exemplars of better experiences for own first-party data with advertisers and reap the benefits of pre- users and advertisers. True native, some argued, is where the mium pricing and deeper relationships with their ad clients. sponsored content is not just native to the format (in feed) but Stop me if you heard this one before. native to the context (i.e. recipe content at a food site). But really, this time, in light of the ad blocking phenom- Increasingly, traditional display advertising is being seen mainly enon and a general user revolt against" bad experiences, I as a promotional mechanism for driving eyeballs to deeper content repeatedly heard agency executives urge publishers to drive that brands and/or their agencies are crafting. “The ads we want change that these media buyers seemed willing to help un- to push through for impact are the ones that come from the con- derwrite. Razorfish’s SVP of media Brian Leder, among oth- tent group with higher value content,” said Carbonne. ers, seemed to recognize that bad experiences online were “Impact” is apparently the new “engagement.” But its def- being driven by publisher desperation to monetize against inition is vague at best. “Impact” indicates what advertisers meager CPMs. He told an are looking for from their audience at Mediapost’s There is a clear void placements. The search for OMMA Programmatic that “impact” opens the door agencies needed to work (read: opportunity) for publishers to tout social more directly with publish- on the publishing side shares, share of voice, and ers to find solutions that even select brand-lift met- make more money while in- right now. rics around a campaign. In creasing effectiveness. The fact, I heard more than a good news is that most of the buyers in attendance wanted couple buyers lament CPMs as a pricing mechanism. to see the research and attribution metrics that show how The industry may be closer to defining “quality” as a result things like greater share voice and subtler uses of ads on of bad user and advertiser experiences, but it isn't any closer a page actually increased effectiveness. This strikes me as to defining the term premium pricing. “Premium over what?” a great opportunity for media to make the case that better a publisher muttered at one" point. If remnant programmatic is contexts drive effectiveness. the baseline then audience is still extremely undervalued. “We have to press the publishers,” said Leder. “Plenty of oth- Media buyers are calling on publishers to take the lead in er companies [i.e. cheap advertising] get let in because it’s about improved experiences, better research around the value of maximizing everything, and it ruins the experience.” He and oth- context, share of voice, etc. One agency exec asked who in ers lamented the proliferation of clickbait content networks that the audience had heard of the IAB’s “LEAN” guidelines for distract from quality advertising. “There’s got to be a way that lighter, less intrusive ad loads on pages or had worked with doesn’t destroy the industry for the sake of profit,” he said. publishers to implement them. Crickets. Steve Carbonne, chief digital and analytics officer for Me- During the post-crash era of the early 2000s, online advertis- diaCom, claimed, “We said to publishers, it’s okay if pre- ing dug itself out from depressed spending by researching the mium inventory sold out. It’s okay for publishers to say this hell out of it. Case studies, post-campaign brand lift reports, is 100% in-view impressions that sell out, and we will pay a and studies about the value of context all pounded against dis- premium for it. We should be willing to pay a premium price illusionment with the Web as an ad channel. There is a clear for inventory of that quality.” void (read: opportunity) on the publishing side right now, a lack The way Carbonne constructed the argument is interest- of organized, communal action to drive the next definitions of ing. It suggests that the parallel crises in ad blocking, fraud “quality,” “premium,” and “impactful” experiences. and viewability have helped to better zero in than before Steve Smith covers digital trends and innovations as min's digital media editor. on what “quality” means. In an environment under siege by Send him tips or feedback: [email protected]

4 Magazine Media’s Most Trusted Source Since 1947 5/23/2016 minonline.com For TNY, Trump Covers Do Little to Boost Newsstand Sales But 'The Belly Flop' helped the brand set a digital record. Single-copy sales are no indicator of The New Yorker's vitality when, per the Alliance for Audited Media's second-half 2015 pink sheets, just 34,619 of the weekly's average 1,070,047 circulation came from the print and digital- replica newsstand. Donald Trump's first of—thus far—four covers since announcing his candidacy for the GOP Presidential nomination had a neg- ligible impact because the 35,301 sales from July 27's "Belly Flop" were barely above the norm. And per the AAM's Rapid Report, print sales from the February 1 and March 28 Trump covers made no major waves, either. Yet, "Belly Flop" (pictured, left) contributed to a record-setting July digi- tally. Video views were up 326% year-to-date, and min cited Senator John McCain's "Trump is firing up all of the crazies" remark to TNY's Ryan Lizza as a catalyst. May 23's "Grand Illusion" (pictured, right) is artist Barry Blitt's fourth satiric swipe at Trump, and he defends this piling on by explaining that the "Trump-induced rift in the GOP is the least depressing of the items in the news cycle." Now that Bernie Sanders is sawing through the Democratic Party establishment, will Blitt draw a second illusion of him carving a donkey? Tribune Publishing Stock Ends Week Down Slightly Wall Street remains hesitant as to whether Gannett will buy. This 30-day chart shows that the Chicago Tribune and Los Angeles Times group publisher was languishing at about $7.50 per share until April 25, when Gannett Co. made its first hostile bid of $12.25 per share (roughly $400 million, plus the assumption of another $400 million in debt). But resistance from Tribune Publishing chairman Mike Ferro is why the company's value never matched Gannett's offer then, or now, with the ante raised to $15 per share ($479 million) on May 16. Judgment Day may come at Tribune Publishing's June 2 annual meeting, when the institutional investors clamoring for the sale will be heard.

Stay on top of current trends, changes and breaking news. Become a minsider today! August 13, 2012 Media Industry Newsletter Vol. 65 No. 32 New york, N.y. www.minonline.com

April 2, 2012

min's ExclusiveMedia Analysis/ChartsIndustryVol. Newsletter 65 No. of 14 Magazine Circulation: PART 1: NEWSSTAND NIGHTMARENew York, IS THEN.Y. LATEST DÉJÀ VU ALL OVER AGAIN. Media Industry Newsletter April 9, 2012 Keith Kelly's New York Postwww.minonline.com headline (August 8) is apt when only 13 of the 86 titles charted by min in the first of our three-part analysis of first-half-2012 data from the Audit Bureau of Circulations' Fas-Fax are up in newsstand. But Yogi Berra's famed Vol. 65 No. 15 malapropism is apt, too, because the ABC cumulative for 395 reporting Stevemagazines Smith's find- Eye On Digital Media: New York, N.Y. ing single copy sales -9.60% versus first-half-2011 continues the pattern at least www.minonline.com CALLING ALL LEADERS--LESSONS FROM OUR 2012 BEST OF THE WEB WINNERS. SUBSCRIBE the last four Fas-Fax periods when the differentials were -9.96%/-9.15%/-7.27%/-5.63% Stop me if you have heard me say this before. In the 15 years I have been covering mag- from—in reverse order—second-half-2011 down to first-half-2012. azines and their checkered migration to the new reality of digital media, this is one of But the long-term decline for many magazines is severe. Take, for theexample, first Familytimes I can honestly say the industry has moved at long last into a leadership Circle and Woman's Day, which are two of the 13 newsstand-up magazines with +8.0% and position. Rather than follow and copy the famously "fleet footed" online startups, mag- +6.2%, respectively. That, in part, is because of reduced frequenciesazines from are 15 innovatingtimes and also leveraging their unique cross-platform reach to achieve editorial and ad programs that no other media can match. In working on the April 3 Steve Smith's Eye on Digital Media: (continued, with charts,Best on of page the Web8 and 9) Steve Smith's Eye on Digital Media--Quarterly App Review: struck by several winners for the ways in which they offer glimpses of new models. HOW PUBLISHERS CAN CAPTURE THAT NEW "MOBILE REFLEX." awards and the special issue of min that outlines who won and why, I was EXTRA! EXTRA! NEWSSTAND SELLS THE LastDIGITAL week, GOODS!Nielsen revealed an interesting tipping point in the evolu♦ -In the tablet space everyone was rushing to app-ify their magazines for the As we review the ever-lengthening list oftion magazine-branded of smartphone offer-habits: almost half of all advanced phone owners nowKindle Fire, and Nook in 2011. Our two winners in the Tablet App/Paid App Maga- ings in the mobile and tablet universe inuse min's a shopping quarterly app appof chart,some kind. zine Edition category were Wired and Bloomberg Businessweek+, but each was point- it is a good time to reflect on the one thething top that apps has in changedthe category. the EveneBay more, Amazontelling, Grouponis that andthe average usering the way differently for tablet experiences that reached beyond enhanced print. game for magazines on devices in the last six months.Newsstand After strug-mod- Shopkick are of theseApple 'sapps is referencing it 17 times a month. The clear implication gling against criticism that digital editionshere is werethat tooshopping expensive and mobile devices have become synonymous inCONGRATULATIONS many TO OUR BEST OF THE WEB WINNERS AND HONORABLE MENTIONS... on a per-issue basis and forced subscribers to buy their magazines users' minds. Nothing is more important to emerging media than theSteve con -Smith put his perceptive digital-media Eye on magazines finally "leading" rather twice, publishers finally got relief from cept of rituals. iPad how business has than following the digital conversation, and the 34 winners and the numerous honorable el in mid-2011. With subscriptions, subscriber authentication, In other words, an all-important mobile reflex is developing.mentions We shop, met far higher standards than anyone would have envisioned at our first Best and a special area to find periodical content, both providers and TODAY! and then at some point prior to or during the experience, we almost of the Web awards in 2004. A couple of good examples iPad, users finally got what they were lookinginstinctively for from Apple: reach afor sane our ecosystem. mobile phones. It is when a new communications technology (continued on pages 7, 8, 9, 10, 11, and 12) are Digital Teams of the Year--Saveur and The Atlantic, When we asked some of the leading magazinebecomes secondpublishers nature on andthe closely identified with an activity bothor time of which of day went that from it the backwater to the head of the (continued on page 4) been for them, each looked at the Newsstandtruly becomes emphasizing a reliable a different medium butthat positive content at-companies and theirclass advertisers with innovative can tar-strategies and management support. tribute. get with confidence. Thanks go to The Atlantic publisher (since March STOCK WATCH: APPLE (+50.6% FIRSTThis QUARTER) knowledge AND must 27 matter "MORTALS." to publishers, and some already 2008)see it. Jay The Lauf, new whoseSeventeen keynote described how he and his Analysts' forecasts that Apple stockShopping may--barring Insider a appsplit--surpass is designed $1,000as what per the share magazine’s associatecolleagues publisher/marketing moved the magazine from the 19th to the 21st Howard Grier describes as "a bridge fromis magazine on page to3) store." century (continued (Jay even on quotedpage 4 )1857 co-founder Ralph Waldo by year-end are looking spot-on (price excludes March 30). LargeStock credit, Watch as min Eye ( Emerson). He is pictured (left) accepting The Atlantic digital editorial director on Digital Media columnist Steve SmithDAN LAGANI:has written, "My goes TIME to ATthe 'READER'Scompany'sWEEK." nearly DIGEST' com- WAS A GREAT EXPERIENCE." plete tablet domination with the iPad, with each iteration contributingUSINESS to it. Also Bob Cohn's Digital Hall of Fame induction. Joining him are Complex Media ceo Rich He took the high road in theB aftermath from his August 3 impressive: Time Warner Cable (+26.4%), as its carriage dispute with Cablevision-owned Antoniello, Hearst Digital Media vp/chief revenue officer Kristine Welker, Cygnus Reader's Digest North America president and more than two years with parent Madison Square Garden ended. exitBusiness after Media 14 months ceo John as French, and Style.com editor-in-chief Dirk Standen (photogra- Digest Association. "We really built a sound strategy to phertransform Doug Goodman).the business Special dig- thanks to our event sponsor MagazineRadar. JOHN BYRNE ADDS A "FORTUNE" itally,"COVER STORYLagani TOtells 57 min.AT " "We drove real digital transformation on the advertising,Reader's The latter sum came during his 1985-2003 stint as BW executive editor, where at least ...AND TO THE "FOLIO: 40." three--on 1981-2001 General Electric ceo Jack Welch, 1980s Apple ceo(continued John Scully, on page and 4) min's sister publication continues its April tradition of honoring magazine people "from (continued on page 3) the infamous Al (Chainsaw) Dunlap• atREFRESHED Sunbeam, et FAMILy al.--turned CIRCLE; into REDESIGNEDacclaimed books. (AND But "GOLDEN") the corner FITNESS.... office to the Pagecorner 2 cubicle, where new ideas drive meaningful change." Among Byrne became a magazine "free agent"• EX-ROLLING in October STONE2009 when PUBLISHER he ended JACKhis four-year ROTHERHAM sec- JOINSthe recognized are above story) and ond run at BW (he had added BW.com• THE editor) min/ with the Bloomberg Businessweek relaunch MAGAZINERADAR ENTHUSIAST CHART GOES ers.TEENy-BOPPING..... GoRICH to Rfoliomag.comELEVANCE.Complex Pagefor Media more. 73 • INSIDE B2B TURNS "FOODIE" (SUPERMARKET NEWS, ETC.)... PagesFairchild 10 and Fashion 11 Media president/ceo (since January 2010) Gina Sand APRIL 3 IS min's 2012 BEST OF THE WEB AWARDS • TNy'S AD-BENEFITTING iPHONE APP; LHJ'S GOODByE,• ESQUIRE'S NORMA JEANE..GLOBAL INITIATIVEPage 12 ceo MEANS and min's 10 MILLION Digital HallMEN ofAT FamerTHEIR Rich BEST Antoniello (see Digital Hall of Fame • SMITH ON HARPER'S BAZAAR'S PAST STRENGTHENING ITS PRESENT..... Page 2 Our ninth recognition of the magazine-digital convergence will be at Tuesday's • (April 3) breakfast in New York's Grand Hyatt, and the 28 Bestwww.etouches.com/bow ofwww.minonline.com the Web catego-. MORE/FITNESS WILL HAVE A HUGE HALF-MARATHON; NOONAN/CIVILITY.. Page 3 www.minonline.com/subscribe ries (including social media tablets) are indicative of the vast expansion, so- • PREVIEWING FIRST-QUARTER 2012 PIB WITH YEAR-END 2011...... Page 7 phistication, and importance. The honors extend to our six • NATIONAL GEO. REVISITS TITANIC, WHICH inductees, so attendees will get to experience a fun and informative morning. We welcome you to join us. For ticket information, go to - GOLF WORLD... Page 4 • JOE LEVY JOINS BILLBOARD; LEE SLATTERY'S MAD MEN BROTHER...... Page 2 .. Page 2 VARIETY/NEWSWEEK ANALOGY; STYLE.COM'S 2ND PRINT ISSUE.. Pages 2 and 3 www.minonline.comS • CIAM REPORTED IN 1912.. Page 8 • WHY GOLF DIGEST WAS "WINTERIZED"--AND DIAZ EDITS • A LONGER BRIDES "SEASON"; FINE COOKING'S EXPANDED CIRC. Pages 4 and 5 • FORBES.COM'S FEB. SURGE; WILLwww.minonline.com SI'S ANGELS GET THEIR WINGS?... Page 14

5/23/2016 Magazine Media’s Most Trusted Source Since 1947 5 minonline.com The App Retention Game Gets Tougher App adoption remains marginal at best even for widely-known magazine brands. The problem is not just with basic app habits: Conventional wisdom suggests that most of us only use a handful of apps regularly. According to the latest analysis of app retention and use by analytics firm Flurry (its first update sine 2012), “Users are spending less time and returning less frequently to apps across all categories.” Charting the frequency of use across over 800,000 apps it tracks, Flurry found that 30 days after downloading, only weather, fitness, and card games (for Android) and finance (iOS) were accessed more than twice a week by 25% to 50% of users. The biggest growth has been in the routinization of fitness apps. Clearly, health and fitness monitoring have gotten traction in the last few years, since this category didn't show this kind of retention four years ago. We can only surmise that wearable technology (and its connection to mobile apps) is helping to drive some of this growth. But what is significant here is how mobile devices have tied themselves to the most intimate aspects of daily existence: environment, finance, body. In another quadrant of Flurry’s grid analysis (intense use for a limited amount of time) we find most of the games categories. These are the apps that get cast off quickly after a burst of use. But the bulk of magazine media categories (news, lifestyle, entertainment) live somewhere in the low frequency, moderate adoption quadrants. In iOS, for instance, magazine apps are on about a quarter of users’ devices, but they are used only once or twice per week. News apps have a similar penetration, but users access them between 2 and 3 times per week. Lifestyle apps fall somewhere between news and magazines in frequency, but have a lower penetration of about 16%. Flurry suggests that the majority of apps continue to suffer from high churn rates and low use. Users are still willing to try an app, but few are giving them any reason to bring those apps into routine use. It is an open question whether many app publishers in the magazine space are aggressively using common techniques for promoting recidivism. Most of the apps we encounter have no mobile alert strategy, no app indexing, no deep linking of URLs to call up their apps even if the user has them installed. One wonders if publishers have given up too early on an app ecosystem and its sophisticated retention tools.

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Questions? Contact Rachel Feldman at [email protected]; 301-354-1416

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6 Magazine Media’s Most Trusted Source Since 1947 5/23/2016 minonline.com GFK MRI’s TOP PRINT MAGAZINE AUDIENCE PERFORMERS

Best Issue Specific Indexing Titles (continued from page 1) Venerable stalwart The Saturday Evening Post, with menacing twin wolves culled from its portrait archives, tied for first place with Bloomberg Businessweek's "Bernie Sanders Doesn't Want Your Vote" and InTouch's "revelation" of a Gwen Stefani pregnancy that she and beau Blake Shelton have yet to confirm. All three achieved the maximum IS score of 140 (GFK MRI methodology bottoms out at 72). Falling just a hair short with IS scores of 139 were Country Living, In-Fisherman and National Enquirer's emphatically dire outlook for Bill Cosby. The IS metrics show how magazines perform with regard to their average issue audience estimates from GfK MRI's Survey of the American Consumer for the two most recent waves of Survey data. IS data supplement the company's 12-month readership averages to show how many people had the opportunity to see ads within a given issue of a magazine.

Rank: #1 (tie): Bloomberg BW Rank: #1 (tie): InTouch Rank: #1 (tie): Sat. Evening Post Issue: January 11, 2016 Issue: January 11, 2016 Issue: January/February 2016 Issue Specific Audience: 2,280,000 Issue Specific Audience: 8,381,000 Issue Specific Aud.: 2,269,000 Issue Specific Index: 140 Issue Specific Index: 140 Issue Specific Index: 140

Rank: #4 (tie): Country Living Rank: #4 (tie): In-Fisherman Rank: #4 (tie): National Enquirer Issue: January/February 2016 Issue: January 2016 Issue: January 18, 2016 Issue Specific Aud.: 16,231,000 Issue Specific Audience: 4,131,000 Issue Specific Audience: 8,297,000 Issue Specific Index: 139 Issue Specific Index: 139 Issue Specific Index: 139

5/23/2016 Magazine Media’s Most Trusted Source Since 1947 7 minonline.com min Social Media Boxscores April 2016 vs. March 2016 - Google+ & Instagram

% % % % % Publication Source Followers Difference in Posts Difference Favorites Difference Replies Difference Shares Difference Followers in Posts in Favorites in Replies in Shares April 2016 April 2016 April 2016 April 2016 April 2016 Allrecipes Google+ 303,102 -0.08% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 129,525 5.35% 44 -8.33% 47,725 -8.40% 1,119 -43.14% 43 -72.44% Allure Google+ 1,293,511 0.02% 262 -4.38% 4,332 7.28% 75 13.64% 172 8.86% Instagram 281,942 3.30% 61 -4.69% 72,837 -8.28% 965 -21.61% 1 -94.74% Automobile Google+ 73,732 0.11% 214 4.39% 6,516 8.49% 290 1.75% 741 47.61% Autoweek Google+ 1,617 -0.12% 363 -8.33% 458 -16.12% 9 -62.50% 22 -15.38% Instagram 5,179 4.92% 58 -1.69% 3,328 -6.12% 82 -33.33% 0 -100.00% Better Homes and Gardens Google+ 796,558 2.06% 32 10.34% 398 16.03% 33 106.25% 53 -10.17% Birds & Blooms Google+ 387,040 1.63% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 4,107 5.12% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Bloomberg Businessweek Google+ 305,249 3.96% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Boating Google+ 2,557 0.55% 3 N/A 10 N/A 0 0.00% 2 N/A Brides Google+ 468,247 -0.22% 39 -72.54% 183 -75.86% 9 -73.53% 23 -42.50% Car Craft Google+ 1,183 1.46% 158 88.10% 1,620 47.01% 20 25.00% 42 68.00% Instagram 33,734 4.23% 12 20.00% 3,000 34.77% 29 16.00% 0 -100.00% Closer Instagram 2,325 11.03% 54 1.89% 2,076 109.91% 48 128.57% 0 -100.00% Conde Nast Traveler Google+ 2,059,507 1.96% 843 -4.96% 33,162 -16.02% 826 8.26% 2,410 -13.81% Instagram 860,341 4.87% 163 -14.21% 1,446,638 -21.78% 24,728 -32.00% 109 -87.66% Cosmopolitan Google+ 1,547,898 0.32% 1 -88.89% 38 -66.67% 2 -80.00% 6 -66.67% Instagram 1,644,580 2.69% 157 12.95% 2,066,599 18.75% 83,853 21.97% 4,215 154.22% Country Google+ 203 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Country Living Google+ 687,804 1.69% 61 -11.59% 3,069 -32.16% 103 -35.22% 401 -39.88% Departures Instagram 14,694 8.63% 76 -7.32% 10,542 -2.15% 310 33.05% 5 -44.44% Details Instagram 102,040 0.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Dirt Rider Instagram 109,156 6.31% 157 -14.67% 173,787 -21.01% 1,455 -26.92% 16 -36.00% DuPont Registry Home Instagram 577,366 2.22% 125 5.93% 501,362 5.50% 6,395 26.11% 87 -5.43% Dwell Google+ 1,033,116 2.54% 17 -46.88% 1,038 -41.52% 55 -65.19% 79 -51.23% Elle Google+ 4,161,274 0.16% 13 -90.91% 988 -86.89% 29 -87.71% 35 -92.05% Instagram 1,634,259 4.59% 146 -6.41% 1,185,525 -9.16% 13,529 -35.15% 351 -42.83% Elle Decor Google+ 603,025 1.89% 6 -14.29% 27 -27.03% 4 300.00% 4 0.00% Entertainment Weekly Google+ 3,178,452 1.11% 2,236 35.60% 32,570 14.23% 1,060 12.89% 1,423 38.02% Instagram 467,178 3.39% 157 -2.48% 467,113 15.39% 6,470 9.87% 954 369.95% Entrepreneur Google+ 2,568,995 1.57% 1,118 -7.76% 27,446 -9.10% 703 -3.57% 4,214 -19.01% Esquire Google+ 112,853 -0.06% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Essence Google+ 79,249 0.17% 30 114.29% 64 128.57% 1 -50.00% 29 93.33% Instagram 765 -125.55% 3 200.00% 38 46.15% 0 -100.00% 0 0.00% FamilyFun Instagram 17,535 3.97% 35 -36.36% 3,385 -51.88% 109 -61.35% 13 -56.67% Field & Stream Google+ 1,185 0.85% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Fit Pregnancy Google+ 244,391 -0.10% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 86,306 10.17% 21 23.53% 12,984 15.22% 462 -69.10% 4 -87.10% Fitness Google+ 791,298 2.04% 12 0.00% 222 -1.33% 4 100.00% 48 -7.69% Flying Google+ 1,497 0.81% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Food & Wine Google+ 1,483,252 0.94% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 1,305,269 4.66% 98 -37.18% 925,008 -52.57% 15,925 -65.90% 322 -60.64% Food Network Magazine Google+ 6,082,220 0.70% 185 4.52% 56,735 -12.32% 1,078 -11.86% 3,155 -9.08% Instagram 2,586,609 5.29% 96 3.23% 1,575,933 0.09% 36,164 26.80% 1,912 85.81% Forbes Google+ 4,962,962 1.09% 370 -9.76% 18,373 -14.19% 805 -15.08% 2,165 -12.74% Glamour Google+ 4,005,162 0.38% 7 -65.00% 741 -52.53% 15 -69.39% 20 -53.49% Instagram 1,147,716 3.32% 67 1.52% 322,671 -2.47% 9,319 24.39% 332 107.50% Golf Digest Instagram 431,876 7.54% 127 14.41% 1,080,481 41.50% 44,559 61.27% 3,746 255.07% Golf Magazine Google+ 24,530 0.20% 0 -100.00% 0 -100.00% 0 -100.00% 0 -100.00% Instagram 63,543 10.42% 115 -12.21% 86,464 18.32% 3,911 67.07% 98 127.91% Good Housekeeping Google+ 795,303 1.10% 82 34.43% 2,832 7.97% 56 -12.50% 491 -9.24% Instagram 196,064 9.26% 105 29.63% 136,811 44.89% 2,431 1.25% 540 -17.30% GQ (Gentlemen's Quarterly) Google+ 549,648 0.12% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 2,705,933 3.45% 97 14.12% 2,117,655 34.39% 30,907 17.51% 676 57.21% Harper's Bazaar Google+ 397,070 -0.06% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 1,998,033 3.98% 131 -13.25% 1,205,932 -12.08% 9,594 -23.35% 3,751 487.01% HGTV Magazine Google+ 544,065 2.42% 9 800.00% 735 1941.67% 56 2700.00% 58 2800.00% Hot Rod Google+ 74,579 0.07% 237 78.20% 8,927 117.47% 163 111.69% 374 81.55% Instagram 345,793 4.07% 117 62.50% 429,967 60.87% 4,075 59.12% 117 28.57% House Beautiful Google+ 568,085 0.49% 1 -96.88% 72 -95.42% 1 -97.78% 15 -88.55% In Touch Google+ 548 2.05% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 116,047 3.37% 31 -16.22% 19,472 6.82% 502 -37.25% 8 -33.33% InStyle Instagram 1,270,811 3.28% 102 -10.53% 572,078 4.08% 8,941 -1.31% 331 -20.05% J-14 Google+ 848,067 -0.07% 19 -24.00% 49 -56.64% 1 -50.00% 2 -71.43% Instagram 198,575 5.89% 50 66.67% 84,099 31.64% 562 1.63% 14 180.00% Latina Google+ 932 0.00% 52 271.43% 100 212.50% 11 83.33% 9 800.00% Instagram 190,726 0.17% 273 -6.51% 429,801 -7.84% 12,041 -14.29% 327 -13.72% Life & Style Google+ 316 -0.63% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 82,984 6.23% 25 -10.71% 7,847 2.39% 173 -41.55% 2 -75.00% M-Magazine Google+ 810,862 3.60% 0 -100.00% 0 -100.00% 0 -100.00% 0 0.00% Instagram 237,803 2.72% 29 3.57% 48,292 -7.56% 199 -26.84% 5 N/A Marie Claire Google+ 161,426 0.23% 1,284 -0.31% 1,736 21.65% 89 61.82% 91 30.00% Instagram 738,052 4.00% 193 -10.23% 764,076 3.45% 24,158 5.82% 407 -38.70% Martha Stewart Living Google+ 2,510,518 0.11% 1 -95.45% 135 -91.45% 3 -95.00% 16 -87.50% Men's Fitness Google+ 20,218 0.87% 740 24.37% 5,469 21.89% 58 18.37% 818 20.83% Instagram 83,010 6.95% 42 44.83% 17,807 43.35% 284 27.93% 29 45.00% Men's Health Google+ 868,501 1.06% 1,028 15.77% 18,292 5.76% 833 0.85% 2,818 19.71% Instagram 690,918 3.64% 69 -2.82% 235,224 -15.85% 10,615 -43.87% 659 -36.27% Men's Journal Google+ 1,367,503 -0.01% 25 -64.29% 139 -69.11% 14 -41.67% 15 -58.33% Instagram 28,479 2.87% 20 233.33% 3,063 115.40% 56 93.10% 4 300.00% Midwest Living Instagram 26,277 4.38% 30 -3.23% 23,680 0.22% 542 39.69% 50 35.14% Money Google+ 4,141 1.05% 445 -8.25% 392 -0.25% 10 -41.18% 167 5.03% More Instagram 8,713 1.42% 0 -100.00% 0 -100.00% 0 -100.00% 0 0.00% Motor Trend Google+ 2,518,319 0.11% 168 -15.15% 25,131 -35.92% 957 -31.05% 1,012 -42.47% Motorcyclist Google+ 973 0.93% 9 50.00% 188 370.00% 5 400.00% 11 10.00% Muscle & Fitness Google+ 16,610 1.39% 713 5.47% 10,376 -4.29% 84 -40.43% 1,330 0.61% National Geographic Google+ 9,298,670 0.47% 85 11.84% 81,671 36.74% 1,834 26.66% 4,809 35.62%

8 Magazine Media’s Most Trusted Source Since 1947 5/23/2016 minonline.com % % % % % Publication Source Followers Difference in Posts Difference Favorites Difference Replies Difference Shares Difference Followers in Posts in Favorites in Replies in Shares April 2016 April 2016 April 2016 April 2016 April 2016 Instagram 48,585,587 3.47% 266 -1.48% 96,970,134 -0.13% 711,458 -5.75% 40,505 -2.10% National Geographic Traveler Google+ 8,483 0.02% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 9,672,770 5.10% 137 -16.97% 16,372,397 -7.55% 108,880 -14.53% 7,260 -4.18% New York Magazine Google+ 590,674 -0.06% 1,662 -2.41% 4,192 10.58% 514 -14.48% 416 -11.86% Nylon Instagram 969,069 2.22% 160 21.21% 618,696 10.31% 10,987 17.73% 192 90.10% Nylon Guys Instagram 54,348 1.35% 3 200.00% 765 124.34% 1 -80.00% 0 0.00% OK! Google+ 796,968 0.06% 15 50.00% 34 142.86% 0 -100.00% 3 N/A Instagram 128,170 1.30% 50 28.21% 21,408 13.34% 371 0.27% 4 N/A Outdoor Google+ 2,741 0.77% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Outside Instagram 491,087 7.14% 32 0.00% 207,137 -1.40% 3,405 -15.09% 117 11600.00% Parents Google+ 500,660 0.11% 26 -23.53% 75 -24.24% 4 300.00% 20 25.00% Instagram 94,967 9.54% 36 9.09% 20,743 81.43% 770 74.21% 35 1066.67% People Google+ 1,216,791 0.02% 272 -3.20% 4,126 20.82% 345 27.78% 253 27.14% Instagram 1,468,398 0.28% 0 -100.00% 0 -100.00% 0 -100.00% 0 -100.00% People en Español Google+ 3,614 0.53% 842 10.50% 1,199 -18.77% 112 33.33% 11 -21.43% Instagram 1,239,778 4.95% 272 -28.42% 695,577 -31.66% 15,315 -6.15% 307 1705.88% People StyleWatch Google+ 1,027,990 -0.08% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 200,696 2.52% 43 22.86% 45,289 -2.80% 737 -25.40% 10 -67.74% Playboy Google+ 48,765 0.13% 2 -84.62% 52 -89.12% 8 -82.98% 3 -92.68% Instagram 4,741,513 3.24% 239 -7.00% 4,574,760 -7.94% 28,403 -0.48% 1,282 1731.43% Popular Mechanics Google+ 717,681 1.01% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Popular Science Google+ 7,051,663 1.24% 4 -42.86% 588 -49.83% 31 -53.03% 50 -53.27% Prevention Instagram 33,730 3.29% 29 -12.12% 5,560 -6.24% 108 -23.94% 23 76.92% Reader's Digest Google+ 4,335 0.91% 495 3.99% 211 -8.66% 7 -50.00% 121 -15.38% Instagram 119,069 4.56% 33 37.50% 15,825 52.03% 253 78.17% 42 2000.00% Real Simple Google+ 185,033 -0.10% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 347 0.29% 1 0.00% 11 57.14% 1 0.00% 0 0.00% Redbook Google+ 638,180 2.08% 164 -7.34% 620 -6.34% 67 -26.37% 71 29.09% Reminisce Google+ 428 0.47% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 1,478 5.05% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Road & Track Google+ 1,398 1.30% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Rolling Stone Google+ 3,957,885 1.61% 307 15250.00% 10,464 4352.77% 794 2461.29% 1,008 4940.00% Instagram 1,734,739 4.40% 65 3.17% 1,076,098 15.98% 15,862 -1.87% 963 1150.65% Runner's World Google+ 576,725 2.61% 153 -37.04% 2,034 -25.71% 35 -54.55% 123 -43.32% Instagram 301,601 5.40% 21 -4.55% 76,960 26.75% 914 -48.07% 92 9100.00% SaltWater Sportsman Google+ 507 1.00% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Scientific American Google+ 437,947 2.55% 11 -8.33% 351 4.78% 83 10.67% 105 20.69% Self Google+ 625,939 1.65% 895 25.17% 4,657 7.93% 161 -12.02% 929 -5.11% Instagram 383,622 5.01% 136 1.49% 392,936 10.98% 20,615 6.35% 824 130.81% Ser Padres Instagram 37,583 2.54% 18 20.00% 1,007 12.39% 11 -15.38% 2 100.00% Seventeen Google+ 713,119 -0.20% 0 -100.00% 0 -100.00% 0 0.00% 0 -100.00% Instagram 881,016 1.84% 95 -12.04% 1,426,606 -18.23% 18,113 -22.74% 291 92.72% Shape Google+ 753,473 1.18% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 379,007 9.10% 128 31.96% 321,693 26.77% 14,755 18.89% 578 45.23% Siempre Mujer Instagram 52,282 9.61% 36 44.00% 4,278 50.32% 72 75.61% 0 0.00% Sierra Magazine Google+ 183,252 0.34% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Ski Magazine Instagram 40,465 3.58% 5 -64.29% 4,752 -64.83% 71 -34.26% 0 0.00% Smithsonian Google+ 1,007,369 0.01% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Sport Diver Google+ 419 0.48% 94 -11.32% 79 -12.22% 5 0.00% 11 -8.33% Sports Illustrated Google+ 3,263,999 0.77% 25 31.58% 527 9.56% 23 9.52% 35 45.83% Instagram 842,762 1.91% 80 17.65% 466,763 12.02% 2,743 51.30% 84 4100.00% Street Rodder Google+ 2,528 -0.04% 95 3.26% 4,382 -19.63% 22 -48.84% 203 -26.45% Sunset Google+ 1,772,675 1.19% 8 -65.22% 381 -71.59% 21 -55.32% 24 -71.76% Taste of Home Google+ 7,166 1.21% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Teen Vogue Google+ 293,480 -0.01% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 1,735,311 2.58% 68 -10.53% 1,254,173 -3.27% 6,771 -41.69% 120 15.38% Texas Monthly Google+ 603 0.67% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 49,815 11.96% 26 -7.14% 19,022 14.19% 486 -26.92% 43 115.00% The Atlantic Google+ 306,928 -0.08% 582 8214.29% 3,398 7622.73% 792 9800.00% 984 19580.00% The Economist Google+ 10,263,409 0.78% 156 15.56% 6,890 -10.97% 652 -7.91% 821 -19.67% Instagram 483,725 6.55% 151 4.86% 577,041 -0.76% 12,107 -6.29% 3,370 -24.27% The Family Handyman Google+ 581,819 1.39% 176 -8.33% 3,872 -9.51% 104 -1.89% 963 -12.77% The New Yorker Google+ 661,120 0.18% 66 -34.00% 1,258 -14.48% 413 40.96% 177 -11.06% This Old House Google+ 728,681 1.15% 33 13.79% 645 19.67% 37 105.56% 148 57.45% Instagram 40,986 3.91% 20 42.86% 12,156 122.19% 274 130.25% 17 88.89% Time Google+ 8,411,160 0.99% 1 0.00% 127 4.10% 27 92.86% 15 0.00% Instagram 2,431,532 4.48% 47 11.90% 670,539 -1.02% 10,418 -37.17% 727 -40.31% Town & Country Google+ 387 1.04% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Travel + Leisure Google+ 2,462,762 2.12% 342 14.00% 9,636 -7.12% 216 -8.09% 608 -12.77% Instagram 1,739,896 4.34% 38 -5.00% 943,454 7.30% 17,580 -2.34% 383 3.79% Twist Google+ 414,125 -0.07% 52 100.00% 879 78.30% 38 -20.83% 43 86.96% Instagram 40,212 5.19% 53 -14.52% 34,794 -14.53% 235 -25.87% 3 0.00% US Weekly Google+ 739,564 2.06% 604 -2.27% 8,410 25.37% 1,456 15.28% 411 18.44% Instagram 1,449,747 5.14% 302 -0.33% 2,654,399 4.60% 52,710 1.09% 526 91.27% Vanity Fair Google+ 2,775,084 1.06% 248 12.22% 4,812 14.30% 112 1.82% 229 -4.18% Instagram 1,858,253 4.80% 96 -19.33% 1,467,552 -21.60% 28,543 -14.06% 975 19.78% Veranda Google+ 72,931 -0.11% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Vogue Google+ 4,105,406 0.20% 1 N/A 381 N/A 15 N/A 45 N/A Instagram 10,214,361 5.76% 37 -31.48% 3,507,818 -28.98% 36,057 -21.01% 865 -30.13% W Google+ 8,239 -0.05% 1 -75.00% 1 0.00% 0 -100.00% 0 0.00% Instagram 1,835,231 4.14% 121 -27.98% 976,583 -18.56% 9,696 -23.44% 402 -12.42% Wired Google+ 3,113,662 0.49% 442 -12.65% 11,928 -4.33% 1,215 -6.97% 1,857 -11.49% Woman's Day Google+ 309,206 -0.12% 62 -16.22% 238 -37.70% 9 -18.18% 21 -61.82% Women's Health Google+ 839,102 1.89% 0 0.00% 0 0.00% 0 0.00% 0 0.00% Instagram 612,793 5.91% 68 -17.07% 204,560 -14.04% 5,539 -19.00% 450 -9.09% Yachting Google+ 2,156 1.55% 0 -100.00% 0 -100.00% 0 -100.00% 0 -100.00% Yankee Google+ 224 0.00% 1 -66.67% 1 0.00% 0 0.00% 0 0.00% Instagram 24,664 6.28% 30 3.45% 21,437 3.02% 419 26.59% 37 48.00% Yoga Journal Google+ 1,755,055 1.10% 156 -12.85% 6,989 -5.55% 156 34.48% 975 -8.54% Instagram 383,859 6.16% 41 5.13% 110,657 8.61% 1,453 -24.91% 251 67.33%

5/23/2016 Magazine Media’s Most Trusted Source Since 1947 9 minonline.com THE WRAP Good Housekeeping Joins Hearst's Carousel of Color The lifestyle title proves that hue-themed issues can transcend home décor. Color's importance in the Hearst Magazines' spectrum is clear, particularly for its home lifestyle titles. HGTV has a "Pop of Color" issue in May and House Beautiful has its "Colors" perennial. The newest magazine to claim a pot of gold at the end of the rainbow is Good Housekeeping. Editor-in-chief Jane Francisco tells min that June's "The Color Issue" involved all of the women's service title's departments, including home and décor, beauty and fashion. "It even extends to the kitchen when we talk about food." Francisco says she chose June to focus on hues of all shades because, "what better time than when the world around us is full of the vibrant shades of nature?" Inside GH's "Your Home" sec- tion—which includes a piece titled "Hot Color Combos"—are ads for Olympic paint and Scotch painter's tape. The "Combos" article features several palettes, including variations of Francisco's favorite col- or: Grey. "We're currently redoing our kitchen cabinets, and I'm totally torn between soft, buttery putty and dark, saturated, charcoal," she says. It's no surprise that Grey also happens to be her pre-teen son's first name. Also not surprisingly, Francisco's editor's letter is headlined "Color me happy." The Knot's Dream Wedding Is Fit For a Football Star The very special flower girl played a pivotal role in the festivities. Two years ago, NFL defensive end Devon Still and fiancée Asha Joyce were making wedding prepara- tions when Devon's four-year-old daughter Leah was diagnosed with neuroblastoma. Devon and Asha put everything off—nuptials and football—as Leah went through a series of operations at Children's Hospital of Philadelphia. The happy news came in March 2015, when Leah's oncologists declared her cancer-free, and the couple resumed their wedding planning. Among those moved by the story was The Knot editor-in-chief Kellie Gould, who named Asha and Devon the digital and print brand's 17th "Dream Wedding" couple. The May 13 ceremony attended by 180 at the New York Public Library came with the Prima Tornai wedding gown along with bridesmaid dresses, groom's and ushers' tuxedos, rings, flowers and cake. Stevie Wonder's "Signed, Sealed, Delivered" was the entrance song, selected by readers. Best of all was Leah as the flower girl, wearing a Hayley Paige pink dress (her favorite color) and a Simon G. bracelet designed by Asha and Devon to convey, says Gould, that "she is the center of their world, today and always." At the recep- tion, the six-year-old toasted the couple and announced the reader-chosen honeymoon destination—Secrets Resorts & Spas Jamaica. When the couple returns from paradise, Devon will resume training for the 2016 season with the Houston Texans. The bridal registry included the #LeahStrong hashtag so guests could make donations to pediatric cancer organizations.

Congratulations to Asha, Devon... and Leah, The Editors NEXT WEEK Steven Cohn, Editor-in-Chief Michele Shapiro, Editorial Director The 'Fabulous Beekman Boys' Steve Smith, Digital Media Editor Jameson Doris, Editorial Assistant Are Coming to the Country Living Fair Caysey Welton, Group Editor

10 Magazine Media’s Most Trusted Source Since 1947 5/23/2016 minonline.com