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The Fifth Estate C A B L E S A T E L L I T E R A D I O T E L E V I S I O N Broadcasting iiNov16 IN»V 70 CAN MORE KIDS T(NI &JERRY EXCLUSIVELY FROM TURNER PROGRAM SERVICES Why does George Silverman work with Americom? "Recently, I completed a complex three -party, like -kind exchange of assets through Americom. We broke much new ground with this type of broadcast sale. Americom stayed right on top of things, providing solutions to difficult problems. At closing, it was a great deal for all parties involved. I applaud Americom's innovative nature and professional attitude." George Silverman President, Sunshine Group Broadcasting L_ Which selling strategy helps you reach your objectives? 1 Confidential Marketing 2 Americom Auction 3 Negotiated Bid Minimizes your station's exposure Involves wide exposure of your Your station's sensitive informa- by personally pre -qualifying 15 property's availability, financial tion is handled discreetly but buyers and selecting the five hot- performance and operating infor- public exposure of its availability test buyers to review with you mation to maximize the pool of is used to increase the pool of before re- contacting them with buyers and achieve the highest buyers to produce the highest your station's details. offer from the auction's most ag- possible offer. gressive bidder. Americom offers you a choice of selling strategies and the ability to get financing for buyers. Americom's Financing Services Because we work with leading lenders on a daily basis, we can provide you with financing over $3,000,000 by structuring a loan package that may include senior debt, mezzanine layers and pure equity. Refinancing: By reviewing your current debt structure, Americom can help you arrange refinancing if you anticipate debt service short falls. Call before your bank eliminates refinancing options. A MER*-, ICOM Radio Station Brokerage & Financing 1130 Connecticut Avenue, N.W. Suite 500 / Washington, DC 20036 / (202) 737 -9000 Broadcasting u; Nov 16 Broadcasters get upper hand in transfer tax fight... page 43. Wing expected to fill Dawson's FCC seat... page 43. White House pushes antipornography bill... page 45. GOING THE DISTANCE: LOCAL JOURNALISM '87 0 broadcast stations to raise money for BROADCASTING'S annual report on local journalism noncommercial broadcasting -taxing sale of showcases the range of stories and issues TV's, radios and VCR's instead. PAGE 130. covered by a cross -section of local TV stations and cable systems nationwide, from covering the ENTERPRISES DISSOLVED O NBC dissolves its Pope's U.S. tour to massing public service efforts Enterprises division, dispersing operation's against substance abuse. Capsule reports on businesses to executives at NBC television what stations and cable systems are doing begins network and corporate communications. PAGE 133. On PAGE 40. THIRD -QUARTER BLUES O Three -network time sales LEMASTERS TAKES CHARGE O CBS names Kim revenue fo( third quarter is off by more than 4% LeMasters, former CBS vice president of from last year according to Arthur Young Co. programs, as president of its entertainment research. PAGE 44. division, replacing B. Donald (Bud) Grant. PAGE 144. ROUND THREE O President Reagan's third attempt SEE YOU ON THE RADIO O CBS News to fill vacant Supreme Court seat is San Francisco correspondent, Charles Osgood will have broader Appeals Court Judge Anthony Kennedy, who is role on CBS Radio Network. Beginning week of viewed as judicial conservative holding generally Jan. 25, he will anchor four, four-minute Osgood File strong First Amendment views. PAGE 47. programs each weekday during morning drive. PAGE 146. TVB '87 o Television Bureau of Advertising meets in Atlanta, focusing on obtaining greater share of CABLE'S TOP PRIZE 0 National Academy of Cable local retail advertising. New NB president -elect Programing announces 314 ACE Award Moll says organization's goals include increasing nominations. PAGE 150. Wad revenues, to be more "customer focused, high performance and growth oriented." PAGE 46. MARKETING MAN O CBS -TV's David Poltrack is charged with both charting that network's ratings NAB WHITE PAPER 0 In 14 -page report to members fortunes and targeting new markets to improve of Congress, NAB lays out alternatives to taxing that curve. PAGE 175. INDEX TO DEPARTMENTS Business 133 Editorials 178 In Sync 153 Special Report 40 139 Cabiecastings 154 Fates & Fortunes 171 Law & Regulation 130 Stock Index 152 Changing Hands 151 Fifth Estater 175 Monday Memo 38 Technology 156 Closed Circuit 7 For the Record 157 Programing 144 Telecastings 10 Datebook 26 In Brief 176 Riding Gain 140 Where Things Stand INDEX TO ADVERTISERS: D Accu -V ather 10 0 A.F. Associates, Inc. 54 D All American Television 11 D Allied Satellite Equipment 14 D American Bar Associations, The 125 0 American Chiropractic Assn., The 135 0 Americom Second Cover, 152 D Beam Communications 103 D Blackburn & Co., Inc. 150 D Breeders' Cup Newsfeed 27 D Buena Vista Television 19, 20 -21 0 C.B. Distribution Co. 75 D Chapman Associates 1570 Chicago, The University of 105 D Classified Ads 163-1700 CNN Newsource 32 -330 Coca -Cola Telecommunications 31 0 Coral Pictures Corp. 115, 117,119,121 D Dow Chemical Co., The 26 0 Eastman Kodak Co. 84 -85 0 Richard A. Foreman Associates 140 D Michael Fox Auctioneers, Inc. 142 D Fries Distribution Co. 68 -69 o Gannett Foundation 123 o General Electric 18 D Greyhound Financial Corp. 155 0 Group W Productions 56-57 0 Group W Television 101 0 GTE Spacenet 67 D Harris 76 -77 0 H.B. La Rue 153 0 Lorimar Syndication 4 -5, 8 -9 0 R. A. Marshall & Co. 158 0 Media Venture Partners 148 0 MGM/UA Telecommunications, Inc. 28 -29 0 Michigan, The University of 59, 73 0 Morgan Stanley & Co., Inc. 145, 147,1490 National Assn. of Broadcasters Third Cover 0 NBC News 40- 41 0 New Century Entertainment 83 0 Newsfeed Network, The 100 D Orion Television Syndication 15, 16 -17, 89, 90 -91 0 Otani Corp. 23 0 Panasonic Broadcast Systems Co. 36-37 0 Pannell, Kerr, Forster 113 0 Paramount 39 0 Petry Fourth Cover D Professional Cards 161 D Radio Advertising Bureau, Inc. 1410 Cecil L. Richards, Inc. 1510 Hal Roach Studios 93, 95, 97, 990 Sandler Capital Management 42, 63, 64.650 Satellite Music Network 143 0 Scripps Howard Foundation 71 0 Services Dir. 1600 Howard E. Stark 34 0 D. L. Taffner/Ltd. 12-13 0 TeleVentures 60 -610 Edwin Tornberg & Co., Inc. 156 D Tribune Entertainment Co. 35 0 Turner Program Services Front Cover, 51, 52 -53 0 TV Direct 6 0 20th Century Fox Television 24 -25 0 USA Network 80.810 Wstron Television 79 D Washington International Teleport 107, 109, 111 postage at Washington. D.C.. Broadcasting (ISSN 0007 -2028) is published 52 Mondays a year by Broadcasting Publications. 1705 DeSales Street. N W Washington. D.C. 20036. Second -class paid Canadian and and additional offices. Single issue $2 except special issues $3.50 (50th Anniversary issue $10). Subscriptions. U S and possessions. one year $70. two years $135. three years $190. O Cablecasting other international subscribers add $20 per year. U S. and possessions $235 yearly for special delivery. $100 for first- class. Subscriber's occupation required. Annually Broadcasting lull $55). Microfiche of Yearbook $105. Across the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road, Ann Arbor, Mich. 48106 (35mm, year 1705 DeSales Broadcasting is available from Bell & Howell. Micro Photo Division. Old Mansfield Road, t'boster, Ohio 44691 ($37/yr.). Postmaster please send address corrections to Broadcasting. St., N.W Washington. D.C. 20036. WI NESS T MARKET New York "NewitaiV Chicago* Philadelphia San Francisco* Detroit Dallas Washington Seattle Miami Hartford SUPERIOR L2:9014,T\ E GROWTH. SHARE INCREASE TION TIME PERIOD OCT. 87 vs MAY 87 CBS Mon -Fri 4:00 PM +23% BBM Mon -Fri 3:30 PM +17% TAF Mon -Fri 1:00 PM +40% PIX Mon -Fri 4:30 PM +33% JBK Mon -Fri 9:00 AM +67% KAS Mon -Fri 3:30 PM +27% 'J LA Mon -Fri 10:00 AM +20% ïTW Mon -Fri 11:30 AM + 7% SVN Mon -Fri 12:30 PM +20% TNH Mon -Fri 10:30 AM +16% SOURCE. HH Shores NSIOverr htARBOvemigM As Dated Two Star Judges. Lligh Stakes Cases. °owerful Verdicts. impressive Growth! A Ralph Edwards /Stu Billett DR! Production in association with MAR SYNDICATION . iOViwAe ,t,trIC,IJ.t5 Ca.,>Arq A CIÓN NEWS SERVICE AS RESPECTED AS1HE ASSOCIATED PRESS. C1osedCircuit was result of wealth pick up access strip Downside, upside No hurry of new first -run alternatives now available Viacom-earlier trial balloons to the for fall 1988. Network radio sales, which ran into CBS group decision does not preclude contrary-now appears less inclined to sell rough waters in mid -year, will finish 1987 individual O &O's from buying show. minority interests in its diverse media anywhere from 3% off to 2% up Decisions by some of network-owned businesses. Exceptions are its ailing pay compared to 1986's $380,024,808 total, stations about access plans for fall 1988 cable services, Showtime and The Movie according to sampling of network radio are expected this week. Channel. Company has $2.3 billion in executives. However, some officals report had locked up deals for two- bank debt associated with National GTG -all network's upfront buying season over half of top 50 markets as of Amusements purchase, but first payment, years-in (typically November through January) for last Friday.