The Disruption of MEDIA Media Outlook 2016 Uber, the World’S Largest Taxi Company, Owns No Vehicles
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The Disruption of MEDIA Media Outlook 2016 Uber, the world’s largest taxi company, owns no vehicles. “Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening. – Tom Goodwin” SVP of Strategy and Innovation at Havas Media Should traditional media be worried? TV’s relationship with Twitter drives drives 40% 11% of UK Twitter of broadcasts had some form of traffic is positive causation – an increase in Tweets was followed by an TV-related increase in viewing. Is Digital taking audiences away from Traditional? Longer time spent watching TV Average Viewing Minutes 236 250 230 217 200 168 150 100 50 0 2012* 2013 2014 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2015 Specs: Individuals 2+, Total Philippines, *June 2012-Nov 2015 TV reach on its high end Monthly Reach (%) 100 95.7 95.6 93.6 81.1 80 60 40 20 0 2012* 2013 2014 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2015 Specs: Individuals 2+, Total Philippines, *June 2012-Nov 2015 In Urban PH, Radio can reach up to 20 million Urban PH 20,849 Mega Manila 15,474 Cebu 893 CDO 440 Davao 345 Bacolod 336 GenSan 317 Iloilo 246 Dagupan 94 0 5,000 10,000 15,000 20,000 25,000 Average Weekly Reach (000) Specs: Urban PH Key Cities, Individuals 10+, 2013 Research Dates Rtg(000) (Urban PH) Consumption are toMedia bookends Radio 10,000 12,000 14,000 16,000 2,000 4,000 6,000 8,000 0 02:00 03:00 04:00 05:00 listeners 06:00 4 million 07:00 08:00 09:00 Radio 10:00 8 million 11:00 viewers 12:00 13:00 TV 14:00 15:00 Specs for Radio: Urban PH Key Cities, 2013 Research Dates Research 2013 Cities, Key PH Urban Radio: for Specs 16:00 Specs for TV: Urban Philippines, Individuals 10+, FY 2013; 2013; FY 10+, Individuals Philippines, Urban TV: for Specs 17:00 18:00 14 million 14 19:00 viewers listeners 20:00 2 million 21:00 22:00 23:00 24:00 25:00 Rtg(000) (Urban PH) and is developing a Home radio listening retains its 1,000 1,500 2,000 2,500 3,000 500 0 02:00 03:00 04:00 Home 05:00 06:00 07:00 newlateaudience night 08:00 Work 09:00 10:00 11:00 loyal morning loyal listeners In TransitIn 12:00 13:00 14:00 Specs : Urban PH Key Cities, Individuals 10+, 2013 Research Dates Research 2013 10+, Individuals Cities, Key PH Urban : Specs 15:00 16:00 Elsewere 17:00 18:00 19:00 20:00 21:00 22:00 23:00 24:00 25:00 Radio reach Like TV Looks Stable Reach (%) 100 95 91 80 60 40 20 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Mar Sep 2013 2013 2015 2015 Specs: Individuals 10+, Mega Manila, 2013 and 2015 research dates, Whole day Newspaper readership in past week at 18% % of individuals who read a newspaper… 45 18 8 Yesterday Past Week Longer Ago Specs: SCMI Media Insights 2015, Urban Philippines covering 20+ cities, 2000 interviews Media Evolution is True and Here • TV, radio and print audiences remain • Media Audiences are still delineated • Content and adaptability is key The More Immediate Future… Political/Advocacy Advertising TV, Radio and Print, 2015 20000 18000 1% 11% 16000 14000 12000 10000 8000 6000 88% 4000 2000 TV PRESS RADIO 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Top 10 Stations Radio, 2015 Mega Manila Stations Spots Provincial Stations Spots DWSM-FM/102.7 MHZ 1145 DWRC-FM/95.5 MHZ (LEGASPI) 2487 DZMM-AM/630 KHZ 1088 DYFM-AM/837 KHZ (ILOILO) 1948 DZBB-AM/594 KHZ 961 DZVR-AM/711 KHZ (LAOAG) 1793 DZRH-AM/666 KHZ 758 DYGB-FM/91.7 MHZ (DUMAGUETE) 1682 DWWW-AM/774 KHZ 638 DXDC-AM/621 KHZ (DAVAO) 1500 DZXL-AM/558 KHZ 586 DXBR-AM/981 KHZ (BUTUAN) 1449 DWKY-FM/91.5 MHZ 574 DXBC-AM/693 KHZ (BUTUAN) 1416 DWYS-FM/101.1 MHZ (YES) 564 DXCB-FM/93.9 MHZ (ZAMBOANGA) 1365 DWFM-FM/92.3 MHZ 539 DXMB-FM/95.1 MHZ (BUTUAN) 1345 DWRK-FM/96.3 MHZ 490 DYHP-AM/612 KHZ (CEBU) 1295 Top Radio Advertisers Mega Manila, 2015 DWSM-FM/ 102.7 DWWW-AM/ 774 Rank DZMM-AM/ 630 KHZ DZBB-AM/ 594 KHZ DZRH-AM/ 666 KHZ MHZ KHZ 1 JEJOMAR BINAY GRACE POE MAR ROXAS GRACE POE GRACE POE SENATOR FERDINAND GRACE POE MAR ROXAS GRACE POE MAR ROXAS 2 BONGBONG MARCOS JR. SENATOR FERDINAND SENATOR FERDINAND CONG. SHERWIN ISKO MORENO RODRIGO DUTERTE 3 BONGBONG MARCOS JR. BONGBONG MARCOS JR. GATCHALIAN CONG. SHERWIN JERICHO " ICOT" PETILLA ISKO MORENO MAR ROXAS RAFFY ALUNAN 4 GATCHALIAN SEN. FERDINAND CONG. SHERWIN CONG. MARTIN G. MANNY PACQUIAO ISKO MORENO 5 BONGBONG MARCOS, JR. GATCHALIAN ROMUALDEZ 6 REP. NERI COLMENARES RODRIGO DUTERTE LENI ROBREDO REP. NERI COLMENARES ATTY. FRANCIS ATTY. FRANCIS CONG. MARTIN G. ISKO MORENO 7 TOLENTINO TOLENTINO ROMUALDEZ 8 MAR ROXAS JEJOMAR BINAY GRINGO HONASAN CONG. SHERWIN JOEL VILLANUEVA LENI ROBREDO 9 GATCHALIAN 10 RISA HONTIVEROS JEJOMAR BINAY Top Radio Advertisers Mega Manila, 2015 DWKY-FM/ 91.5 DWYS-FM/ 101.1 DWFM-FM/ 92.3 DWRK-FM/ 96.3 Rank DZXL-AM/ 558 KHZ MHZ MHZ (YES) MHZ MHZ ATTY. FRANCIS GRACE POE GRACE POE MAR ROXAS GRACE POE 1 TOLENTINO CONG. MARTIN G. SEN. TEOFISTO MAR ROXAS GRACE POE REP. NERI COLMENARES 2 ROMUALDEZ GUINGONA SENATOR FERDINAND ATTY. FRANCIS CONG. MARTIN G. PANFILO LACSON RODRIGO DUTERTE 3 BONGBONG MARCOS JR. TOLENTINO ROMUALDEZ CONG. MARTIN G. CONG. SHERWIN REP. NERI COLMENARES MAR ROXAS 4 ROMUALDEZ GATCHALIAN CONG. MARTIN G. ISKO MORENO MAR ROXAS 5 ROMUALDEZ SEN. TEOFISTO ATTY. FRANCIS RAFFY ALUNAN 6 GUINGONA TOLENTINO 7 MAR ROXAS 8 9 10 Top Radio Advertisers Provincial, 2015 DYGB-FM/ DWRC-FM/ DYFM-AM/ DZVR-AM/ DXDC-AM/ 91.7 MHZ Rank 95.5 MHZ (LEGASPI) 837 KHZ (ILOILO) 711 KHZ (LAOAG) 621 KHZ (DAVAO) (DUMAGUETE) GENDER WATCH AGAINST 1 GOV. JOEY SALCEDA MAR ROXAS MAR ROXAS VIOLENCE & MAR ROXAS EXPLOITATION COUN. VINCE BALTAZAR ATTY. FRANCIS JEJOMAR BINAY GRACE POE PANFILO LACSON 2 III TOLENTINO ATTY. FRANCIS AL BITCHARA GRACE POE GRACE POE ISKO MORENO 3 TOLENTINO 4 DIEGO OBIDO JEJOMAR BINAY PANFILO LACSON MAR ROXAS GRACE POE SENATOR FERDINAND SEN. TEOFISTO SEN. FERDINAND PAMELA C PANFILO LACSON 5 BONGBONG MARCOS JR. GUINGONA BONGBONG MARCOS, JR. MAYOR ALLAN L. RELLON, SEN. TEOFISTO SEN. TEOFISTO RODRIGO DUTERTE ISKO MORENO 6 DPA GUINGONA GUINGONA 7 HAROLD IMPERIAL JERICHO " ICOT" PETILLA JERICHO " ICOT" PETILLA GOV. ROEL DEGAMO RISA HONTIVEROS CONG. MARTIN G. LENI ROBREDO ISKO MORENO 8 ROMUALDEZ SENATOR FERDINAND REP. NERI COLMENARES RAFFY ALUNAN 9 BONGBONG MARCOS JR. CONG. MARTIN G. ISKO MORENO 10 ROMUALDEZ Top Radio Advertisers Provincial, 2015 DXBR-AM/ DXBC-AM/ DXCB-FM/ DXMB-FM/ DYHP-AM/ Rank 981 KHZ (BUTUAN) 693 KHZ (BUTUAN) 93.9 MHZ (ZAMBOANGA) 95.1 MHZ (BUTUAN) 612 KHZ (CEBU) 1 MAR ROXAS MAR ROXAS MAR ROXAS GRACE POE MAR ROXAS 2 JEJOMAR BINAY GRACE POE JEJOMAR BINAY KRUMWEL ORTEGA RODRIGO DUTERTE 3 GRACE POE KRUMWEL ORTEGA GRACE POE ISKO MORENO GRACE POE SENATOR FERDINAND SENATOR FERDINAND SEN. TEOFISTO ATTY. FRANCIS PANFILO LACSON 4 BONGBONG MARCOS JR. BONGBONG MARCOS JR. GUINGONA TOLENTINO 5 ISKO MORENO COUN. DERRICK A. PLAZA JERICHO " ICOT" PETILLA LAO FORTUN ISKO MORENO SEN. FERDINAND MANNY PACQUIAO RODRIGO DUTERTE MANNY PACQUIAO COUN. DERRICK A. PLAZA 6 BONGBONG MARCOS, JR. CONG. MARTIN G. RISA HONTIVEROS ISKO MORENO FRANCIS TOLENTINO JOSE JOBOY AQUINO 7 ROMUALDEZ 8 JERICHO " ICOT" PETILLA REP. NERI COLMENARES REP. NERI COLMENARES ANTONIO TRILLANES IV LENI ROBREDO 9 REP. NERI COLMENARES LAO FORTUN RISA HONTIVEROS RAFFY ALUNAN ATTY. FRANCIS LAO FORTUN LENI ROBREDO ATTY. HARRY ROQUE 10 TOLENTINO Top 10 Stations Television, 2015 FTA Stations Spots Pay TV Stations Spots GMA 2745 SOLAR SPORTS 152 ABS-CBN 2453 JACK TV 152 TV 5 236 BASKETBALL 151 GMA News TV 232 ANC 74 PTV 209 CINEMA ONE 41 2ND AVENUE 152 ETC 152 ABS-CBN Sports + Action 44 IBC 33 CNN Philippines 33 Top TV Advertisers Free to Air, 2015 Rank GMA ABS-CBN TV 5 GMA News TV PTV BANGSAMORO BASIC BANGSAMORO BASIC GRACE POE GRACE POE JOEL VILLANUEVA 1 LAW LAW SAMAHAN PARA SA 2 JEJOMAR BINAY JEJOMAR BINAY RODRIGO DUTERTE GRACE POE TUNAY NA ELEKSYON SA PILIPINAS METROPOLITAN MANILA CONG. MARTIN G. MAR ROXAS GRACE POE ALAN PETER CAYETANO DEVELOPMENT 3 ROMUALDEZ AUTHORITY CONGRESSMAN WIN DEPARTMENT OF ALAN PETER CAYETANO ALAN PETER CAYETANO REY LANGIT 4 GATCHALIAN AGRICULTURE CONG. MARTIN G. ATTY. FRANCIS VP. JEJOMAR BINAY/SEN. MAR ROXAS ANGKLA PARTYLIST 5 ROMUALDEZ TOLENTINO GRINGO HONASAN DENR/OFFICE OF THE INTERNATIONAL ATTY. FRANCIS LENI ROBREDO MAR ROXAS PRESIDENT/PIA/GMA COASTAL CLEANUP 6 TOLENTINO KAPUSO NG KALIKASAN PHILIPPINES SENATOR FERDINAND CONG. MARTIN G. LENI ROBREDO MARK VILLAR CHIZ ESCUDERO 7 BONGBONG MARCOS JR. ROMUALDEZ CONGRESSMAN WIN JEORGE ER EJERCITO JOEL VILLANUEVA REP. REYNALDO V. UMALI JEJOMAR BINAY 8 GATCHALIAN ESTREGAN CONFEDERATION OF SAVINGS AND LOAN ATTY. FRANCIS ATTY. FRANCIS PANFILO LACSON RODRIGO DUTERTE 9 ASSOCIATIONS INC. TOLENTINO TOLENTINO (CONSLA) 10 RODRIGO DUTERTE MARK VILLAR LENI ROBREDO MAR ROXAS Top TV Advertisers Free to Air, 2015 ABS-CBN Sports + Rank 2ND AVENUE ETC IBC CNN Philippines Action SENATOR SERGIO BANGSAMORO BASIC JOEL VILLANUEVA JOEL VILLANUEVA GRACE POE 1 OSMENA III LAW INTERNATIONAL SAMAHAN PARA SA METROPOLITAN MANILA 2 MAR ROXAS MAR ROXAS COASTAL CLEANUP TUNAY NA ELEKSYON SA DEVELOPMENT PHILIPPINES PILIPINAS AUTHORITY METROPOLITAN MANILA 3 GRACE POE DEVELOPMENT AUTHORITY ATTY.