The Disruption of MEDIA Media Outlook 2016 Uber, the World’S Largest Taxi Company, Owns No Vehicles
The Disruption of MEDIA Media Outlook 2016 Uber, the world’s largest taxi company, owns no vehicles. “Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening. – Tom Goodwin” SVP of Strategy and Innovation at Havas Media Should traditional media be worried? TV’s relationship with Twitter drives drives 40% 11% of UK Twitter of broadcasts had some form of traffic is positive causation – an increase in Tweets was followed by an TV-related increase in viewing. Is Digital taking audiences away from Traditional? Longer time spent watching TV Average Viewing Minutes 236 250 230 217 200 168 150 100 50 0 2012* 2013 2014 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2015 Specs: Individuals 2+, Total Philippines, *June 2012-Nov 2015 TV reach on its high end Monthly Reach (%) 100 95.7 95.6 93.6 81.1 80 60 40 20 0 2012* 2013 2014 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2015 Specs: Individuals 2+, Total Philippines, *June 2012-Nov 2015 In Urban PH, Radio can reach up to 20 million Urban PH 20,849 Mega Manila 15,474 Cebu 893 CDO 440 Davao 345 Bacolod 336 GenSan 317 Iloilo 246 Dagupan 94 0 5,000 10,000 15,000 20,000 25,000 Average Weekly Reach (000) Specs: Urban PH Key Cities, Individuals 10+, 2013 Research Dates Rtg(000) (Urban PH) Consumption are toMedia bookends Radio 10,000 12,000 14,000 16,000 2,000 4,000 6,000 8,000 0 02:00 03:00 04:00 05:00 listeners 06:00 4 million
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