CONFERENCE PROCEEDINGS Organised and Hosted by ASEAN Tourism Research Association Conference (ATRC) 2017 Proceeding of the ASEAN Tourism Research Conference 2017 Copyright © 2017 by ASEAN Tourism Research Association (ATRA) All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, include photocopying, recording or by any information storage and retrieval system, without permission in writing from the copyright owner. On no account may any part of this publication be reproduced without the written permission of ATRA or the authors concerned. Published by Taylor’s University, Malaysia ISBN: 978-967-0173-37-5 Disclaimer: The views expressed in this publication are those of invited contributors and not necessarily those of the Association. The ASEAN Tourism Research Association (ATRA) do not endorse any of the views stated, nor any claims or representations made in this publication and accept no responsibility or liability to any person for loss or damage suffered as a consequence of their placing reliance upon any view, claim or representation made in this publication. The information and expressions of opinion contained in this publication are not intended to be a comprehensive study, nor to provide advice of any nature and should not be treated as a substitute for specific advice concerning individual cases. All contents, opinions and syntax/grammar of the papers under the sole responsibilities of the authors. ASEAN Tourism Research Association School of Hospitality, Tourism & Culinary Arts Taylor’s University Lakeside Campus No. 1, JalanTaylor’s, 47500 SubangJaya Selangor, Malaysia Tel: +603-56295500 Printed in Malaysia ASEAN Tourism Research Association Conference (ATRC) 2017 WELCOME NOTE Greetings and a warm welcome to the delegates of the ASEAN Tourism Research Conference (ATRC) 2017. “Shaping our Tourism Journey Together” is the theme for the conference in Singapore on 18 January 2017. Since the tourism industry contributes immensely towards national development, fostering its development is essential as we envision the evolution that is shaping the industry. The theme of the conference reflect on the future of the ASEAN Tourism that has adopted the ASEAN Tourism Strategic Plan (ATSP) 2016-2025. This plan aims to strategically transform the region into a competitive, sustainable, and more socio-economically inclusive and integrated tourism destination. That creates multiple research opportunities to be discussed at ATRC 2017. Political circumstances, economic volatilities, sociological evolutions, environmental issues, demographic changes, and new technologies are some of the challenging issues that need to be discussed as ASEAN move towards becoming One Community. To achieve this, extra- disciplinary inquiries into the intricacies of present predicaments are a must - and every practitioner, educator and researcher plays an imperative role in this transition. This conference focuses on a broad range of topics related to hospitality and tourism challenges and development in ASEAN and outside ASEAN. It is a strategic platform for academic, research and industry exchange. The various sessions in this conference will help researchers, academics, industry stakeholders and practitioners to discuss and understand the future trends that can shape the tourism and hospitality industry in ASEAN as envisaged in the theme of the conference. We look forward to meeting with you during the conference. HEAD OF SCIENTIFIC COMMITTEE Prof. Dr. Vikneswaran Nair Taylor’s University, Malaysia ASEAN Tourism Research Association Conference (ATRC) 2017 Scientific Committee Members Head of Scientific Committee: Prof. Dr. Vikneswaran Nair, Taylor’s University, Malaysia Main Scientific Committee Coordinator: Rupam Konar, Taylor’s University, Malaysia Members: Prof. Ney Baromey, Royal University of Phnom Penh, Cambodia Prof. Dr. Perry Hobson, Taylor’s University, Malaysia Prof. Dr. Parikshat Singh Manhas, University of Jammu, India Prof. Dr. Mastura Jaafar, Universiti Sains Malaysia Assoc. Prof. Dr. Toney Thomas, Taylor’s University, Malaysia Assoc. Prof. Dr. Scott Richardson, RMIT University, Singapore Assoc. Prof. Dr. Prathana Kannaovakun, Prince of Songkla University, Thailand Assoc. Prof. Dr. Miguela Mena, University of the Philippines Assoc. Prof. Dr. Kashif Hussain, UCSI University, Malaysia Assoc. Prof. Dr. Abhishek Bahti, James Cook University, Singapore Dr Sam Kim, Hong Kong Polytechnic University, Hong Kong Dr. Wientor Rah Mada, Bandung Institute of Tourism, Indonesia Dr. Pornpisanu Promsivapallop, Prince of Songkla University, Thailand Dr. Pham Quoc Loc, Hoa Sen University, Vietnam Dr. Paolo Mura, Taylor’s University, Malaysia Dr. K. Thirumaran, James Cook University, Singapore Dr. Jackie Ong, James Cook University, Singapore Dr. Conrado Inigo Jr, Lyceum of the Philippines University, Philippines Dr. Chondro Suryono, Trisakti School of Tourism, Indonesia Dr. Anang Sutono, Bandung Institute of Tourism, Indonesia ASEAN Tourism Research Association Conference (ATRC) 2017 Table of Contents An Investigation into Employee Engagement and Emotional Labor - A Study on select Hotels in India ::::::::::::::::::::::::::::::::::::: 1 Gowri Kusuma Pinjarla and Sukanya Madasu Communit-Based Tourism as Livelihood Program of Mount Banoi: : : : : : : 19 Sevillia Felicen Rural Tourism Destination Strategy through SWOT Analysis in Cibuntu Village Indonesia : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : 27 Purwanti Dyah Pramanik and Novita Widyastuti S The Critical Analysis of Event Management Education Practices around the Globe and their Impact on the Tourism Industry: A Study of the Event Management Education Practices in the National Capital Region of the Republic of the Philippines. : : : : : : : : : : : : : : : : : : : : : : : : : : : : 36 Xialeemar Valdeavilla The Analysis of Tourist Travel Demand Model in Three Destinations: Bandung, Lombok and Raja Ampat - Indonesia : : : : : : : : : : : : : : : : : : : : : : : 76 Lestari Ningrum, Prasadja Ricardianto and Rina Suprina Pamana mula sa Hukay: Identifying Archaeological Heritage Significance { The Case of Barangay Puypuy Archaeological Site, Municipality of Bay, Laguna, Philippines : : : : : : : : : : : : : : : : : : : : : : : : : : : : : 84 Jame Monren Mercado An Urban Rehabilitation Project and its Implications to the Host Community in Benguet : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : 98 Eliza Joyce Palaroan, Ma. Araceli Diaz-Tambol and Lee Majors Fajilan Tourism Sustainability On Young Generation Perspective Case Study the Village of Jatiluwih, Bali-Indonesia : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : 108 I Gede Gian Saputra and Tirtawati Ni Made Positioning for Bali as A Tourism Destination : : : : : : : : : : : : : : : : : : : : : : : : 117 Hanugerah Kristiono Liestiandre The Rise of ASEAN Farm-to-table Tourism: Synergy of Agriculture, Gastronomy and Tourism in achieving Sustainable Ecological Balance : : : 125 Harold Bernardo Bueno, Vikneswaran Nair and Melinda Torres Convention Tourism Destination Competitiveness Assessment of Malaysia: A Qualitative Analysis Using Porter Diamond Model : : : : : : : : : 140 Hamrila A. Latip, Suzie S. Y. Lim and Mohd Uzairi Ahmad Hajazi ASEAN Tourism Research Association Conference (ATRC) 2017 Eco-Tourism in Borawan Island of Quezon Province: Inputs to Tourism Development : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : 150 Ryan Joseph Calinao and July Aze Barcenas Determinant Factors in Pursuing Hospitality and Tourism Programs of Lyceum of the Philippines University-Laguna : : : : : : : : : : : : : : : : : : : : : : : : : 160 Ryan Joseph Calinao and July Aze Barcenas Create Memorable Experiences and Vivid Memories: Promote your Tourism Destination for Free! : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : 168 Janardan Krishna Yadav and Omkumar Krishnan Tying the Knot in Malaysia: The Factors that Motivate Venue Selection and Venue Attributes : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : 177 Lisa Yeu-Moy Yong, Shantini Thuraiselvam and Francisca Kiun-Yii Lo Influence of Socio Demographic Factors in The Choice of Airline Between Air Asia & Malaysia Airlines : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : 187 Narmatha Murugan The Exponential Growth of Network Hospitality: Perspectives from Asia : 195 Sonia Lim and Frederic Bouchon Understanding the Challenges of Developing a Brand for Rural Tourism Destination : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : 203 Samuel Adeyinka-Ojo and Vikneswaran Nair Measuring the Failure Factors of Festival: A Case of FMFA : : : : : : : : : : : : 214 Khairiah Ismail Juxtaposing Experiences of Local and Foreign Travel Bloggers: Insights from Abduction : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : 220 Nimrod L. Delante and Jenny H. Panchal Philippine Accreditation Practices for Tourism Professional under ASEAN 236 Sharlene Batin and Arthur Digman Factors influencing event organizers to adopt green practices for business events in Malaysia: A proposed framework" : : : : : : : : : : : : : : : : : : 246 Ng Wai Yee Compliance of Philippine Manning Companies with Maritime Labor Convention: Proposed Intervention