press.co.nz In the swim New world records for Sophie Pascoe B7 THE PRESS, Tuesday, October 1, 2013 B10 GOLF How much is Ko worth as a pro? $6m is ‘good starting point’ Matt Richens but that’s a pretty good starting
[email protected] ● ●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● ● point.’’ As well as a lucrative manage- Lydia Ko could pocket $6 million ment deal, Ko would also be in line when she decides to turn profes- for a number of endorsements sional. And that’s just the start. ranging from apparel, equipment, The 16-year-old sensation has hats, watches, shoes and even cars. leapt to No 5 in the official world Miller warned the money and rankings on the back of two wins deals might not roll in immedi- and nine top-10s in 14 professional ately. tournaments this year and her ‘‘I think the acid test will be in stock continues to rise. two to three years,’’ he said. When Ko turns professional – ‘‘I can see a management com- most believe it will be later this pany signing her up then year or early next – there are leveraging off her success in a few expected to be a number of suitors years and signing some bigger waiting in the wings. deals then on her behalf.’’ The value of endorsement deals In the way: The hype around American It could go beyond obvious for women are often well below Michelle Wie could count against Lydia endorsement deals, too; the very those for men, but Ko is a very Ko’s corporate appeal.