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41 The internationally-acclaimed Resort-Within-A-City will also see a strategic transformation with the development 2008 MILESTONE: Launches of SunCity’s next iconic development, the RM5.2 billion project, Sunway South Quay, changing its landscape into an Awards and Accolades international lakeside metropolis. Known for its commitment to the industry and its achievements, SunCity has always been on the radar as a Inspired by its success in Malaysia, SunCity has been exploring winning brand deserving recognition. SunCity is encouraged ANNUAL REPORT 2008 RM1.7bil value-partnerships beyond the country with its strong by its nomination and award at the recent Malaysia’s Top credentials; while articulating its vision to be a regional and Property Developers Awards 2008 conferred by Malaysia’s Sales international player by 2010. SunCity, with its best-in-class leading publication, The Edge. SunCity has moved up in industry practices has been able to establish its presence rankings this year and featured amongst Malaysia’s top overseas in 4 countries, namely Australia, Cambodia, China 3 property developers. This is a significant milestone in its and India. continuing efforts to better our standards and also deliver SUNWAY CITY BERHAD SUNWAY greater value to its customers and key stakeholders. RM1.3bil SunCity’s continuous commitment to value and innovation has made SunCity Malaysia’s leader in property and resort The Company’s top 10 position for the sixth consecutive year township developments. The uncompromising aspiration reflects its constant growth and evolution as a company which to achieve the highest standards in quality and excellence is always conscious of the specific needs of the industry and in customer service has been the driving force behind all its people. developments including the expansion overseas. Record-Breaking Unbilled Revenue above RM1.2 Most recently, the Property Development division found new billion and 2 En Bloc Sales ground in Malaysia with the launch of luxury projects such A condominium block in Sunway South Quay was sold en as Sunway Vivaldi and Sunway Palazzio, and in line with its bloc to CI Korea Co. Ltd. in December 2007 for RM171 million. focus on going green through sustainable development has This condominium block known as Residential Condominium also incorporated sustainable features in its key projects. 4 (RC4), is situated on a 3.6-acre plot of land and will comprise 249 condominium units with various facilities. RC4 will be specially developed for the South Korean community. At the same time, Sunway Palazzio Block B in Sri Hartamas was sold to Radiant Splendour Sdn Bhd for RM219 million in January 2008. Both en bloc sales have enabled SunCity to achieve a record of unbilled sales of above RM1.2 billion in the first half of the financial year. BayRocks Garden Waterfront Villa @ Sunway South Quay KEY BUSINESS SEGMENTS 42 Key Launches in 2008 SUNWAY SURIAN AVENUE @ SUNWAY VIVALDI WITH A GDV OF RM735 MILLION SUNWAY DAMANSARA WITH A GDV OF RM34 MILLION Sunway Vivaldi at Mont’ Kiara is situated on 7.7 acres of elevated prime freehold land and comprises 228 Sunway Surian Avenue is located within the 400-acre condominium units. It achieved another benchmark price of Sunway Damansara mixed development. It is well- ANNUAL REPORT 2008 in the area with RM830 per square feet. Boasting an open served by a network of major highways such as the New layout concept of up to 4,000 square feet, this low-density Klang Valley Expressway (“NKVE”) and SPRINT Highway. development offers homeowners a resort-style living Strategically positioned within close proximity to the thriving with ultra-modern facilities and convenience in a serene neighbourhood of Mutiara Damansara, it is set to cater to surrounding. It is inspired by the intrinsic beauty of music, the needs of the vicinity’s ever growing population. Sunway conceived as the symbol of post-modern living and built to Surian Avenue offers 23 limited units of 2-storey shop offices SUNWAY CITY BERHAD SUNWAY rigorous standards of sophistication. (22’x75’) with high visibility and business exposure. VILLA MANJA @ SUNWAY SPK DAMANSARA WITH A GDV OF RM400 MILLION Nestled within the affluent yet mature neighbourhoods of Taman Tun Dr Ismail, Bandar Utama and Mutiara Damansara, Villa Manja @ Sunway SPK Damansara offers 196 units of 2-storey semi-detached twin villas, complete with a central park beautified by a string of quality features. Expected to be completed by mid-2010, Villa Manja has an approximate GDV of RM400 million. Villa Manja @ Sunway SPK Damansara Artist’s Impression of Sunway Vivaldi 43 Landbank Acquired in 2008 In 2008, SunCity has acquired landbanks worth a total of RM2.5 billion in GDV. SunCity’s strategy of developing pockets of land in multiple locations continues to be a key strength. These landbanks were carefully selected after in- depth market research and have immediate development potential. ANNUAL REPORT 2008 • Wisma Denmark, an existing Grade A office tower • Up north, SunCity recently acquired 28.6 acres of land development along bustling Jalan Ampang in the KL in Penang with a total GDV of approximately RM194 Golden Triangle was acquired in May 2007. Comprising million. These landbanks, located in Sungai Batu Dua, 2 office towers (Tower 1 and Tower 2), the development Sungai Ara and Batu Maung will primarily be dedicated has been renamed Sunway Towers KL and will well- to residential developments. CITY BERHAD SUNWAY position SunCity to tap into the ever-increasing demand for office space within the KL city centre. • On the overseas front, 2 landbanks have been acquired in Hyderabad, India and Jiangyin, China with GDV of RM380 million and RM473 million respectively. BayRocks Garden Waterfront Villa @ Sunway South Quay KEY BUSINESS SEGMENTS 44 Customer Satisfaction The recently formed Customer Service Department under Focus group surveys involving the residents, developers, Customer Account Relations is setting the pace for SunCity architects and consultants are also conducted to obtain to embrace a customer oriented culture among its staff and feedback on the developments, in terms of the quality of the deliver excellent service to customers. This department is products and services rendered. The recently created Service constantly on the alert, seeking for more meaningful and Desk is another proactive move by senior management to ANNUAL REPORT 2008 innovative community activities to delight customers and to reach out to residents. This move enables the management help serve the community better. to rapidly assist residents on issues related to their new homes. The Customer Service Department has assisted the setting up of Residents Associations Committees in the residential townships developed by SunCity. The department also SUNWAY CITY BERHAD SUNWAY organises events for the residents to promote togetherness and improve the community’s well being. SunCity embraces customer oriental culture among its staff and deliver excellent service to customers. 45 Responsible Developer FUTURE PLANS: As a responsible developer, SunCity has also initiated the establishment of Joint Management Bodies (“JMB”) in SunCity’s • SunCity will continue to focus on the luxury segment strata titled developments. SunCity goes a step further by with many new developments planned for launch, demonstrating transparency, integrity and professionalism especially in Sunway South Quay. Our endeavour would in complying with the new Building and Common Property be to create luxury spaces for both residential and ANNUAL REPORT 2008 (Maintenance and Management) Act 2007. Lawyers were commercial purposes; with international standards and engaged to conduct the nomination for the JMB and to field global appeal. legal questions regarding the body while a professional accountant has been appointed to maintain the accounts • In line with its vision, SunCity will also continue to and ensure a proper transfer of funds over to the JMB. explore new frontiers and establish its foot-print beyond its current locations in India, China and Cambodia. SUNWAY CITY BERHAD SUNWAY Innovation and best-in-class practices will be the key to our success. Our regional credibility and joint venture partnerships in foreign markets will help us deliver real- value for our customers worldwide. Sunway South Quay Lakeside Metropolis KEY BUSINESS SEGMENTS 46 PROPERTY INVESTMENT Turnover Occupancy Rate 100% (Sunway Pyramid Mall) ANNUAL REPORT 2008 RM218mil 92% (Sunway Carnival Mall) Operating Profit No. of Tenants 800 (Sunway Pyramid Mall) SUNWAY CITY BERHAD SUNWAY RM455mil 161 (Sunway Carnival Mall) SunCity has built a strong property investment division over the years, with assets including Sunway Pyramid Shopping Mall, Sunway Carnival Shopping Mall, Menara Sunway, Monash University Sunway Campus, Sunway University College and Wisma Denmark. Sunway Pyramid Shopping Mall 47 After 10 years of success, Sunway Pyramid, the crown jewel Banking on its successful expertise in successfully managing of the Property Investment division has embarked on its next 2 shopping malls, the Group had also exported its mall growth phase with the completion of its 1.5 million square consultancy services to 2 emerging malls in Shenzen and feet gross built-up expansion in September 2007. Totalling Chong Qing, China. The Holiday Plaza in Shenzen was 4 million square feet, the retail iconic landmark situated at opened to public in September 2008. Bandar Sunway echoed prevailing Egyptian architecture with contemporary interpretations