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Copyright © 2013 by Society of International Chinese in Educational Technology (SICET) All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior written permission of the publisher. SICET is not responsible for papers accidentally omitted form the conference proceedings due to late or errant submission by the author or proxy, or technical electronic anomalies during the time of submission. The publisher is not responsible for the use which might be made of the information contained in this book. From SICET, the Conference Organizer: This is to confirm that all conference paper submissions are peer-reviewed by at least two referees prior to acceptance in the Final Program and prior to publication in the Proceedings book. Published by Society of International Chinese in Educational Technology (SICET) 118 College Dr. #5057 Hattiesburg, MS 39406 USA http://sicet.org ISBN: 2168-944X (Print); ISSN: 2166-0549 (Online) Printed at Tsinghua University, Beijing, China Special thanks to – EITT 2013 host universities: Educational Technology Institute (THETI), Tsinghua University, China and the Center for Instructional Technology Solutions in Industry and Education (CITSIE), Virginia Tech, USA About EITT 2013 The Second International Conference of Educational Innovation through Technology (EITT 2013) provides a forum for researchers who study technology and education to publish research findings and exchange experiences in related topics. The conference is organized by Society of International Chinese in Educational Technology (SICET). It is hosted jointly by Tsinghua University and Virginia Tech. It collaborates with the annual Educational Technology Leadership Conference (ETLC) which is sponsored by Virginia Tech's Center for Instructional Technology Solutions in Industry and Education. EITT and ETLC will share opening and closing ceremonies and keynotes presentations while the concurrent sessions will be separated. Founded in 2003, the Society of International Chinese in Educational Technology (SICET) is a nonpolitical, non-profit academic organization. The organization’s goal is to aggregate international Chinese scholars and experts in the field of educational technology to encourage academic cooperation and support among members. The mission of SICET is to establish and strengthen academic international connections, exchanges, research, and studies in educational technology for teaching and learning, as well as to promote the application of educational technology in Chinese education. For detailed information, visit SICET official Website at: http://sicet.org. SICET sponsors two refereed international academic journals, The International Journal of Technology in Teaching and Learning (IJTTL) and The Journal of Educational Technology Development and Exchange (JETDE). Selected articles presented at EITT will be recommended to these journals. SICET also organizes Summer Fellowship trip to China every summer to provide a platform for the scholars in US and China to exchange their research results, share their teaching experiences, and establish possible collaborations in the area of educational technology. During EITT 2012 conference held at Tsinghua University, Beijing, China, August 10-12, 2012, the Asia-Pacific Chapter of Society of International Chinese in Educational Technology (SICET- AP) was found. Asia-Pacific Chapter has over 30 affiliate universities and more than 300 members. Currently SICET members mainly locate in North America and Asia. Some members are in Australia and Europe. SICET is becoming a true International association. EITT 2013 Organization Organized by Society of International Chinese in Educational Technology (SICET) Hosted by Educational Technology Institute (THETI), Tsinghua University Center for Instructional Technology Solutions in Industry and Education (CITSIE), Virginia Tech Sponsored by Association for Educational Communications and Technology (AECT) China Association for Educational Technology (CAET) Conference Chairs Jiangang Cheng, Professor, Tsinghua University, Beijing John Burton, Professor, Virginia Tech, Blacksburg Harrison Hao Yang, Professor, State University of New York, Oswego Program Committee Chairs Xibin Han, Associate Professor, Tsinghua University, Beijing Shuyan Wang, Associate Professor, University of Southern Mississippi, Hattiesburg Barbara Lockee, Professor, Virginia Tech, Blacksburg Nian-Shing Chen, Professor, Sun Yat-Sen University, Kaohsiung Program Committee Members (Alphabetical order) Li Chen, Professor, Beijing Normal University, Beijing Mingxuan Chen, Professor, Jiangnan University, Wuxi Pearl Chen, Associate Professor, California State University, Los Angeles Hsiu-Jen Cheng, National Kaohsiung Normal University, Kaohsiung Guoqiang Cui, Instructional Designer, Montclair State University, New Jersey Gangshan Fu, Professor, Shaanxi Normal University, Xi’an Liansheng Ge, Professor, Shandong University, Jinan Ray Yueh-Min Huang, Professor, National Cheng Kung University, Tainan Jui-Long Hung, Associate Professor, Boise State University, Boise Gwo-Jen Hwang, Professor, National Taiwan University of Science and Technology, Taipei Wu-Yuin Hwang, Associate Professor, National Central University, Jhongli Baocong Jiao, Professor, Capital Normal University, Beijing Yu-Ju Lan, Associate Professor, National Taiwan Normal University, Taipei Yi Li, Professor, Nanjing Normal University, Nanjing Geping Liu, Professor, Southwest University, Chongqing Leping Liu, Professor, University of Nevada, Nevada Yongqian Liu, Professor, China Association for Educational Technology, Beijing Chin-Hwa Kuo, Professor, Tamkang University, Tamsui Junjie Shang, Associate Professor, Peking University, Beijing Jihua Song, Professor, Beijing Normal University, Beijing Shian-Shyong Tseng, Professor, Asia University, Tamsui Chih-Hsiung Tu, Professor, Northern Arizona University, Flagstaff Hong Wang, Instructional Designer, Kansas State University, Kansas Jide Wang, Professor, Henan University, Kaifeng Lu Wang, Professor, Capital Normal University, Beijing Yuping Wang, Associate Professor, Griffith Univiversity, Brisbane Zhijun Wang, Professor, Tianjin Normal University, Tianjin Youru Xie, Professor, South China Normal University, Guangzhou Stephen Yang, Professor, National Central University, Jhongli Yi Yang, Associate Professor, Franklin University, Ohio Kuang-Chao Yu, Professor, National Taiwan Normal University, Taipei Shengquan Yu, Professor, Beijing Normal University, Beijing Hong Zhan, Associate Professor, Embry-Riddle Aeronautical University, Arizona Jianping Zhang, Professor, Zhejiang University, Hangzhou Ke Zhang, Associate Professor, Wayne State University, Detroit Shaogang Zhang, Professor, China Open University, Beijing Shuyu Zhang, Professor, Nanjing Normal University, Nanjing Chengling Zhao, Professor, Central China Normal University, Wuhan Preface The 2nd International Conference of Educational Innovation through Technology (EITT2013) is held in Nov. 4-6, 2013 at Williamsburg, Virginia USA. EITT provides a forum for researchers who study technology and education to publish research findings and exchange experiences in related topics. The conference intends to be organized annually by Society of International Chinese in Educational Technology (SICET) and hosted jointly by Tsinghua University and Virginia Tech in this year. The final EITT2013 program consists of one keynote speech with two speakers, 35 concurrent sessions, 13 roundtable sessions, 12 poster sessions, and two panel sessions with a total of 62 presentations. More than 60 participants from the United State, Canada, Taiwan, Hong Kong and China Mainland attended the conference. The conference proceedings collect 52 articles accepted out of 113 submissions in a standard peer-review process. The topics of the selected papers and the concurrent sessions include Emerging Technologies in Learning and Teaching, Innovative Approaches to Learning and Learning Environments, and Information Society and Culture It is our great pleasure and honor to have received kind supports from many scholars in various ways that helped make this conference a reality. We are greatly thankful to all authors and speakers for their excellent contributions, to all session facilitators for their efforts and enthusiasm, and to all the program committee members and referees for their time and expertise in the paper review. Special thanks go to the Educational Technology Institute of Tsinghua University (THETI) and Virginia Tech's Center for Instructional Technology Solutions in Industry and Education (CITSIE) for their host to the conference in this year. We heartily wish all EITT2013 participants enjoy attending the conference, meeting friends and colleagues, and having pleasant stays at Williamsburg. Conference Chairs: Jiangang Cheng, Professor, Tsinghua University John Burton, Professor, Virginia Tech Harrison Hao Yang, Professor, State University of New York at Oswego TABLE OF CONTENTS Section One Emerging Technologies in Learning and Teaching Some Eye Tracking Phenomena of Integrated Circuit Layout Debugging Hong-Fa Ho ................................................................................................................................. 1-6 Motivating Chinese College Students’ Learning with Educational Games Shuzhuang Hao and Haiyan Wang ............................................................................................ 7-14 Using Data Mining Technologies