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Winter 2019 Formerly the Publican PM40026059 THE QUARTERLY Pour Winter 2019 formerly the publican PM40026059 » Holiday Pop Ups » Compensation Packages » Cannabis-Infused Beverages » ID Checking 604-271-1412 250-868-8890 Lower Mainland Okanagan [email protected] FEATURES 10 Cannabis-Infused Beverages up front New products will be available for sale soon. How will you compete? PLAN YOUR HOLIDAY POP UP 16 Creston Liquor Store This store features rustic-chic Maybe this is the year you wood panelling and stairs leading do more than hang some up to an open balcony space. sad tinsel garlands. 6 18 Best Practices for ID Checking Best practices for ensuring your staff is 100% compliant. 22 Creating an Attractive Compensation Package Show you care about your employees and get an advantage in a crowded labour market. DEPARTMENTS 4 ABLE BC Industry Update 5 BC Liquor Industry Trends 13 Product Showcase 14 LDB Update 15 Beer Notes: The Future of Big Beer 20 Names in the News 21 Wine Report: Canned Wine 25 Spirit Spotlight: Distilleries in BC 27 What’s Coming? 30 BC Hospitality Foundation Update 30 LCRB Report EXTRAS 9 A Day in the Life of a Doorman 28 Mead: A New Category » ABLE BC Industry Update by Jeff Guignard For those who are picking up our newest issue deliver these services. Despite this change, of The Quarterly Pour (formerly The Publican) at go2HR will continue its leadership of key our annual BC Liquor Conference—welcome! programs on behalf of our industry, including This is our fourth year hosting BC’s premier SuperHost and FOODSAFE. They will also Quarterly Publication for the Alliance of Beverage Licensees annual gathering of liquor industry professionals, remain the industry Health & Safety Association and we’ve worked hard to ensure it’s the best and Certifying Partner in partnership with 2nd floor 948 Howe Street, Vancouver, BC V6Z 1N9 one yet. In addition to our popular education WorkSafeBC. T 604-688-5560 F 604-688-8560 Toll free 1-800-663-4883 seminars and keynotes on government On behalf of ABLE BC’s directors, staff, [email protected] www.ablebc.ca @ABLEBC regulations, liquor liability changes, progress and members, I wish to offer our collective on our BTAP report, and emerging industry appreciation and thanks to the team at 2018-2019 Board of Directors & ABLE BC Staff trends, we’re also introducing a few new go2HR for their years of dedicated service President Al McCreary elements. For the first time ever, BC Liquor to our industry and their exemplary work Past President Poma Dhaliwal Vice President Al Deacon Stores are attending to specifically address the administering SIR. Treasurer Trevor Kaatz customer service concerns of their hospitality Cannabis customers, as well as to offer insights into Spokesperson Damian Kettlewell, New Policy Directive: Directors Brady Beruschi, Michael Brown, future improvements to their business. We Cannabis Promotion in Patrick Greenfield, Damian also launched three in-depth, pre-conference Licensed Establishments Kettlewell, Dave McQuinn, workshops to provide focused professional In September, the LCRB issued a new policy Gerald Proctor, Stephen Roughley, Randy Wilson, Barry Zwueste development to members from industry experts. regarding cannabis promotion in liquor- Director-At-Large Lorne Folick We’re already working on the 2020 conference, licensed establishments and at events held Executive Director Jeff Guignard so we look forward to hearing your feedback under a special event permit (Policy Directive Director of Membership & from this year’s event, so we can make our 5th No: 19-11). Although the intent of the policy is Communications Danielle Leroux annual BC Liquor Conference our best event yet. specific, it caused considerable confusion in both the liquor and cannabis industries as the The Quarterly Pour Editorial Committee: Megan Carson, Dean Gaudry, Trevor Kaatz, Paul Rickett, Leah Stark, Important Changes about initial wording of the policy seemed to imply Aly Sunderji Serving it Right that any promotion of cannabis in licensed As you may know, after a successful 30-year spaces—including conference venues, hotels, Designed, Produced & Published by: EMC Publications public/private partnership with go2HR, the special events, etc.—was strictly prohibited. 19073 63 Avenue, Surrey BC V3S 8G7 Province of BC decided to proceed with a new We immediately worked with the LCRB to gain Ph: 604-574-4577 1-800-667-0955 model and new provider for BC’s provincially clarity on their intent and to assist in circulating [email protected] www.emcmarketing.com mandated responsible beverage training a policy clarification. Publisher Joyce Hayne programs. As of September 30, Serving It Right To be clear, the purpose of the policy directive Designer Krysta Furioso (SIR) and Special Event Server (SES) training was simply to “prevent the promotion of non- Copy Editor Marina Lecian ABLE BC Editor Jeff Guignard are now available at responsibleservicebc. medical cannabis to minors, and to ensure gov.bc.ca. alignment with federal rules.” Nothing in the Copyright EMC Publications The LCRB has assured us this transition policy directive prohibits licensees (as well as PUBLICATIONS MAIL AGREEMENT NO. 40026059 will not result in any SIR service disruptions conference venues, hotels, etc.) from hosting RETURN UNDELIVERABLE CANADIAN ADDRESSES to you or your business. You, your staff, and cannabis-related events in their licensed TO CIRCULATION DEPT EMC PUBLICATIONS all licensees will still have access to the same spaces. 19073 63 AVENUE quality of responsible beverage service training As the legalization of cannabis-infused SURREY BC V3S 8G7 email: [email protected] you’ve grown accustomed to over the past edibles and beverages arrives, we will continue several decades. to work closely with our partners at the LCRB We are in the process of building a relationship to advocate for a clear regulatory regime that with the new provider to ensure our industry supports business growth. We will also ensure continues to have a strong voice in SIR the Branch understands the perspective of The opinions & points of view expressed in curriculum development. licensed cannabis retailers and others who are published articles are not necessarily those of ABLE BC. Advertisers are not necessarily endorsed by ABLE BC. Unfortunately, this change will impact go2HR all working diligently to comply with this new significantly. As you may know, go2HR used the regulatory framework. surplus from SIR to fund implementation of the As always, if you have any other questions BC Tourism HR Strategy. Without these financial or concerns, please contact ABLE BC at 604- resources, go2HR is re-evaluating its ability to 688-5560 or [email protected]. 4 The Quarterly Pour BC LIQUOR INDUSTRY trends Wholesale Sales in Litres with % change over 2018 April - June 2019 Beer - Domestic BC Commercial 40,090,496 -9.7% Beer - BC Micro Brew 8,773,834 +7.1% Beer - BC Regional 12,739,578 +9.4% Beer - Import 10,973,924 -4.3% Cider - Domestic & Import 5,560,570 -6.8% Coolers 14,067,122 +29.1% Gin 512,164 +9.1% Rum 836,254 -1.7% Tequila 309,177 +9.1% Vodka 2,334,296 +3.7% Whisky 1,751,107 +3.7% Wine - BC 10,189,171 -0.8% Wine - Canadian 172,492 +53.4% Wine - USA 1,749,425 +3.2% Wine Total 19,247,765 +2.6% Hospitality Sales in Litres with % change over 2018 April - June 2019 Beer - Domestic BC Commercial 6,351,907 -13.6% Beer - BC Micro Brew 3,613,343 +8.8% Beer - BC Regional 2,891,011 +2.1% Beer - Import 2,259,661 -3.2% Cider - Domestic & Import 697,587 +2.7% Coolers 369,625 +26.3% Gin 3,112,114 +9.6% Rum 3,042,413 -1.7% Tequila 4,710,611 +13.1% Vodka 9,221,944 +3.8% Whisky 6,227,254 +0.8% Wine - BC 1,562,807 -1.4% Wine - Canadian 30,512 +26.8% Wine - USA 175,580 -6.9% Wine Total 2,600,391 -1.9% Source: BC Liquor Distribution Branch Commercial and imported beers continue their decline as regional and micro beers grow. Consumers just can’t get enough of their craft beer! Coolers keep growing in popularity and the LDB reports this summer saw that trend continuing (read the LDB’s report). With the trend towards healthy eating and keto diets, more vodka-based RTDs keep entering the market and people are buying them. The growth in Canadian wine sales outside of BC was primarily in the white wine category, which more than doubled, and rosé sales going from 0 to 12,416 litres in one quarter. Sparkling wine and red wine also increased. Ontario wines are obviously putting a big push on sales in BC. The Quarterly Pour 5 PLAN YOUR Holiday POP UP Five Easy Steps to Create your Own Winter Wonderland by Joanne Sasvari Up on the fourth floor at the Rosewood Hotel Georgia, the elevator 1. Ho-Ho-Hospitality doors whoosh open. The aroma of cinnamon and cloves fills the air. Burl Grinches need not apply. Leave the bah humbug at home, slip on your Ives is having a holly jolly Christmas. And then you step straight into a goofy reindeer sweater, and get into the festive spirit—and encourage winter wonderland of gleaming decorations, sparkly lights, and happy your staff to do so as well. “You want staff dressed up and people who people merrily sipping festive cocktails. are engaged. That’s the most important part,” Gray says. “You want Welcome to the annual holiday popup at Reflections: The Garden them infused with all the Christmas jingle-jangle.” Terrace. “It’s purely a seasonal place and that’s magical,” says Robyn Gray, 2. Deck the Halls the head bartender at the Hotel Georgia. “It works so well to be open “Ambience is huge.
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