DOCSLIB.ORG

Ashesi University College Improving the Football Industry in Ghana Through Franchising, Licensing and Merchandising

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Ashesi University College Improving the Football Industry in Ghana Through Franchising, Licensing and Merchandising Ashesi University College Improving the Football Industry in Ghana through Franchising, Licensing and Merchandising: A Focus on Domestic Football Teams. By Gilbert Tackie Undergraduate thesis submitted to the Department of Business Administration, Ashesi University College. Submitted in partial fulfilment of the requirements for the award of Bachelor of Science Degree in Business Administration Supervised by: Dr. Stephen Emmanuel Armah April 2018 IMPROVING THE FOOTBALL INDUSTRY IN GHANA THROUGH FRANCHISING, LICENSING AND MERCHANDISING i Declaration I hereby declare that this undergraduate thesis is my original work and that no part of it has been presented for another degree in this university or elsewhere. Candidate’s Signature: _______________________________ Candidate’s Name: Gilbert Tackie Student Date: 18/04/2018 I hereby declare that the preparation and presentation of this undergraduate thesis was supervised in accordance with the guidelines on supervision of theses established by Ashesi University College Supervisor’s Signature: _________________________________ Supervisor’s Name: Dr. Stephen Emmanuel Armah Date: 18/04/2018 IMPROVING THE FOOTBALL INDUSTRY IN GHANA THROUGH FRANCHISING, LICENSING AND MERCHANDISING ii Acknowledgement I would like to thank Almighty God for giving me life and grace to successfully undertake this study. Also a big thank you to my supervisor Dr. Stephen Armah, your guidance and dedication was instrumental to my completion of this study. To my parents who have been the financiers of all activities during the course of this undergraduate thesis, I want to say thank you and God bless you. I would also like to thank you to Mr. Oti Adjei of the TV3 network for introducing to several team directors and football executives who helped me in undertaking this study. To all the football team’s representatives and random individuals who contributed to my thesis, God richly bless you. Finally, I am grateful for the encouragement and support all my friends showed me in the course of my work. IMPROVING THE FOOTBALL INDUSTRY IN GHANA THROUGH FRANCHISING, LICENSING AND MERCHANDISING iii ABSTRACT Football as a sporting discipline has a large fan following in Ghana. However, Ghanaians patronize European Leagues more than the Ghana Premier League. This phenomenon has given rise to problems like low stadia attendances and high levels of player migration. In defining the sports industry and identifying its primary stakeholders, this study describes the nature of local football landscape. It hints at the drawbacks and flaws that have arisen due to current industry structures and management practices of domestic clubs. Franchising, licensing and merchandising are concepts that have become a fabric of sports innovations. Some benefits of their successful implementation include the increased avenues for capital acquisition and augmented brand enhancement campaigns. By acquiring qualitative data from 3 Accra based teams, this study identifies their current management practices and gauges the place for franchising, licensing and merchandizing in their operations. Also, qualitative data is gathered from 201 respondents with interest football. This data is analyzed to ascertain demographics domestic clubs can target in their merchandizing schemes and suggest viable avenues of commerce. Ultimately, this study proposes ideals local football teams can adopt to improve capital acquisition and augment their brand enhancement campaigns. Correspondingly, the study identifies mediums of commerce and advertising local football teams can utilize in merchandising. Lastly, the role of the media and the GFA in the successful application of suggested tools is discussed in this study. Key words: football, franchising, licensing, merchandising, commodification, media, football club, Ghana premiere league IMPROVING THE FOOTBALL INDUSTRY IN GHANA THROUGH FRANCHISING, LICENSING AND MERCHANDISING iv Table of Contents Declaration ....................................................................................................................... i Acknowledgement ............................................................................................................ ii ABSTRACT .................................................................................................................... iii Definition of terms and abbreviations. ............................................................................ vii CHAPTER 1: INTRODUCTION ........................................................................................ 1 1.1 Overview and background ....................................................................................... 1 1.1.1 Defining the sports industry .............................................................................. 1 1.1.2 The sports value chain ....................................................................................... 2 1.1.3 Hierarchy of the governance in the sport industry .............................................. 4 1.2 The sports industry in Ghana .................................................................................. 7 1.2.1 Public administrative structure of sports in Ghana ............................................. 7 1.2.1 Private Sector Involvement................................................................................ 9 1.3 Problem description .............................................................................................. 10 1.3.1 Stating the problem ......................................................................................... 10 1.3.2 Establishing the failures of current structures of football .................................. 11 1.4 Using franchising, licensing and merchandising ...................................................... 13 1.4.1 Introduction ................................................................................................... 13 1.4.2 Application of franchising: RB Leipzig ............................................................ 14 1.4.3 Application of licensing: Futbol Club (FC) Barcelona ....................................... 15 1.4.4 Application of merchandising: Real Madrid ..................................................... 16 1.4 Research question ................................................................................................. 17 1.5 Research objectives ............................................................................................... 17 1.6 Research relevance ................................................................................................ 18 1.7 Conceptual framework .......................................................................................... 19 1.8 Organization of the study ...................................................................................... 20 CHAPTER 2: LITERATURE REVIEW ............................................................................. 22 2.1 Introduction to literature on franchising, merchandising and licensing ................... 22 2.2 The role of franchising, licensing and merchandising in football .............................. 23 2.2.1 The relationship between sports innovation and franchising or licensing ........... 23 2.2.2 Franchising as a system for running a football club .......................................... 24 2.2.3 Licensing as a guard to the use intellectual property in sport ............................ 26 2.2.3 Merchandizing as a key value capturing tool in football .................................... 26 IMPROVING THE FOOTBALL INDUSTRY IN GHANA THROUGH FRANCHISING, LICENSING AND MERCHANDISING v 2.3 Discussion of different arrangements on sports administration in global contests ..... 27 2.3.1. A focus on franchising and licensing in the international context ...................... 27 2.4 Role of private and public sectors in the football ..................................................... 28 2.5 Peripherals of franchising, licensing and merchandising ......................................... 29 2.6 Conclusion: The identified gap............................................................................... 30 CHAPTER 3: METHODOLOGY ...................................................................................... 32 3.1 Overview of methodology ...................................................................................... 32 3.2 Research Design .................................................................................................... 33 3.3 Research Scope ..................................................................................................... 34 3.3.1 Study Population............................................................................................. 34 3.3.2 Study Area...................................................................................................... 35 3.4 Sampling Strategy ................................................................................................. 35 3.4.1 Sampling techniques ....................................................................................... 35 3.4.2 Sample sizes .................................................................................................... 35 3.5 Data Collection ..................................................................................................... 37 3.5.1 Data preparation, collation and processing....................................................... 37 3.6 Validity and Reliability .........................................................................................
Load more

Recommended publications
  • Ghana Shared Growth and Development Agenda (Gsgda) Ii, 2014-2017
    REPUBLIC OF GHANA MEDIUM-TERM NATIONAL DEVELOPMENT POLICY FRAMEWORK GHANA SHARED GROWTH AND DEVELOPMENT AGENDA (GSGDA) II, 2014-2017 VOLUME I: POLICY FRAMEWORK GOVERNMENT OF GHANA NATIONAL DEVELOPMENT PLANNING COMMISSION (NDPC) DECEMBER 2014 TABLE OF CONTENTS LIST OF FIGURES AND TABLES ............................................................................................................................................. III LIST OF ACRONYMS ...................................................................................................................................................... IV EXECUTIVE SUMMARY ..................................................................................................................................................... XIII CHAPTER ONE: INTRODUCTION ........................................................................................................................................... 1 1.1 BACKGROUND ....................................................................................................................................................... 1 1.2 CONTENT AND STRUCTURE OF THE FRAMEWORK ................................................................................................ 2 1.3 PROCESS OF PREPARING THE FRAMEWORK .......................................................................................................... 2 1.4 RECENT SOCIO-ECONOMIC DEVELOPMENTS ........................................................................................................ 3 1.5 MEDIUM-TERM
    [Show full text]
  • An English Speaking Country Ghana
    Ghana – an English speaking country A global perspective in English classes Finanziert durch: Pia Kranz Esther Mumuni Introduction Table of contents Introduction 2 Chapter schedule 5 Chapter 1: First steps into Ghana (B1) 6 On DVD: Pictures to Main exercise C Chapter 2: Weekdays in Ghana (A2) 21 On DVD: Pictures to Main exercise A Chapter 3: Globalisation on Ghana’s markets and Ghanaian culinary art (B1) 32 On DVD: Pictures to Introduction A, Exercise A, Conclusion Chapter 4: The impact of festivals and traditions in the Ghanaian and German culture (B1) 44 On DVD: Pictures to Introduction A, Main exercise A Chapter5: Business location Ghana – The consequences of economic growth, gold mining and tourism (B2) 57 Chapter 6: Cocoa production in Ghana (B2) 73 On DVD: Pictures to Main exercise B Chapter 7: Conservation of natural resources – A global responsibility (B2) 83 On DVD: Pictures to Introduction A Chapter 8: What is culture? New perspectives on Ghana and Germany (B2) 91 Chapter 9: Modern media – Electrical explosion in the world and it effects on Ghana (C1) 102 On DVD: Pictures to Main exercise B Ghana – an English speaking country | dvv international 2013 | 1 Introduction Introduction This English book is addressed to English teachers in adult education centres and provides an opportunity to integrate global learning into language courses with the main focus on language acquisition In an age of globalisation the world is drawing closer together and ecological and economic sustainable development has become
    [Show full text]
  • Football League Tables 29 April
    Issued Date Page England Top Leagues 2019 - 2020 29/04/2021 10:45 1/66 England - Premier League 20/21 England - Championship 20/21 P T Team PL W D L GH W D L GA W D L GT PT Last RES P T Team PL W D L GH W D L GA W D L GT PT Last RES 1 ● MAN. CITY 33 24 5 4 69:24 12 2 3 37:15 12 3 1 32:9 77 Cl L W W 1 ● NORWICH 44 28 9 7 69:33 13 6 3 35:14 15 3 4 34:19 93 Pro D W W 2 ● MAN. UTD 33 19 10 4 64:35 9 3 4 34:21 10 7 0 30:14 67 Cl W W W 2 ● WATFORD 44 26 10 8 61:28 18 2 2 42:12 8 8 6 19:16 88 Pro W D W 3 ● LEICESTER 33 19 5 9 60:38 9 1 7 30:22 10 4 2 30:16 62 Cl W W L 3 ● BRENTFORD FC 44 22 15 7 74:41 11 9 2 37:20 11 6 5 37:21 81 Pro Pl D W D 4 ● CHELSEA 33 16 10 7 51:31 7 6 3 27:16 9 4 4 24:15 58 Cl W D L 4 ● BOURNEMOUTH 44 22 11 11 73:43 13 3 6 40:22 9 8 5 33:21 77 Pro Pl W W W 5 ● WEST HAM 33 16 7 10 53:43 9 4 4 29:21 7 3 6 24:22 55 Uefa L D W 5 ● SWANSEA 44 22 11 11 54:36 11 6 5 25:15 11 5 6 29:21 77 Pro Pl L W W 6 ● LIVERPOOL 33 15 9 9 55:39 8 3 6 25:20 7 6 3 30:19 54 L W W 6 ● BARNSLEY 44 23 8 13 56:46 12 5 5 28:20 11 3 8 28:26 77 Pro Pl D W W 7 ● TOTTENHAM 33 15 8 10 56:38 8 3 5 28:18 7 5 5 28:20 53 L W D 7 ● READING 44 19 12 13 59:48 12 3 7 35:25 7 9 6 24:23 69 D W L 8 ● EVERTON 32 15 7 10 44:40 5 4 7 22:25 10 3 3 22:15 52 L L D 8 ▼ CARDIFF CITY 44 17 13 14 61:48 8 5 9 36:25 9 8 5 25:23 64 L L D 9 ▼ LEEDS 33 14 5 14 50:50 6 5 6 22:19 8 0 8 28:31 47 D W W 9 ▼ MIDDLESBROUGH 44 18 9 17 54:49 11 4 7 30:22 7 5 10 24:27 63 L D L 10 ▲ ARSENAL 33 13 7 13 44:37 6 4 7 19:20 7 3 6 25:17 46 W D L 10 ▲ Q.P.R.
    [Show full text]
  • England Top Leagues 2019 - 2020 15/11/2020 09:45 1/31
    Issued Date Page England Top Leagues 2019 - 2020 15/11/2020 09:45 1/31 England - Premier League 2020/21 England - Championship 2020/21 P T Team PL W D L GH W D L GA W D L GT PT Last RES P T Team PL W D L GH W D L GA W D L GT PT Last RES 1 ▲ LEICESTER CITY FC 8 6 0 2 18:9 2 0 2 5:6 4 0 0 13:3 18 Champions L.. W W W 1 ● READING FC 11 7 1 3 17:12 4 0 2 7:6 3 1 1 10:6 22 Promotion L L L 2 ▲ TOTTENHAM HOTSPU.. 8 5 2 1 19:9 1 2 1 6:6 4 0 0 13:3 17 Champions L.. W W W 2 ▲ WATFORD FC 11 6 3 2 14:9 5 1 0 12:6 1 2 2 2:3 21 Promotion W W L 3 ▼ LIVERPOOL FC 8 5 2 1 18:16 4 0 0 11:6 1 2 1 7:10 17 Champions L.. D W W 3 ● NORWICH CITY FC 11 6 3 2 13:8 3 2 1 6:4 3 1 1 7:4 21 Prom Poffs W D W 4 ▲ SOUTHAMPTON FC 8 5 1 2 16:12 3 0 1 8:5 2 1 1 8:7 16 Champions L.. W W W 4 ▲ AFC BOURNEMOUTH 11 5 5 1 15:9 3 2 0 6:3 2 3 1 9:6 20 Prom Poffs W L D 5 ▲ CHELSEA FC 8 4 3 1 20:10 2 1 1 11:6 2 2 0 9:4 15 Europa Leag.
    [Show full text]
  • Masarykova Univerzita Brno Fakulta Sportovních Studií
    MASARYKOVA UNIVERZITA BRNO FAKULTA SPORTOVNÍCH STUDIÍ Bakalářská práce Historie fotbalu v Africe Vedoucí bakalářské práce: Luboš Vrábel SEBS, 5. sem., rok 2009 Učo: 21389 Čestné prohlášení: Prohlašuji, že jsem bakalářskou práci, vypracoval sám. Souhlasím, aby práce byla uložena na Masarykově univerzitě v Brně v knihovně Fakulty sportovních studií a zpřístupněna ke studijním účelům. …………………… podpis Poděkování: Děkuji za pomoc a odborné vedení při zpracování této bakalářské práce. Obsah 1. Úvod……………………………………………………………………………………5 2. Fotbal v koloniální Africe……………………………………………………………...6 2.1 Počátky kolonialismu…………………………………………………….….6 2.2 Rasismus……………………………………………………………………. 7 2.3 Koloniální společnost………………………………………………………..8 3. Fotbal a rozvoj………………………………………………………………………….9 3.1 Východ ( Etiopie, Súdán, Keňa)…………………………………………… 9 3.2 Západ ( Kamerun, Nigérie, Ghana, Kongo)………………………………… 9 3.3 Sever ( Egypt, Tunisko, Maroko)………………………………………….... 10 3.4 Jih ( Jihoafrická Republika)…………………………………………………. 10 4. Fotbal a politika………………………………………………………………………... 12 5. Africké organizace……………………………………………………………………... 15 5.1 CAF …………………………………………………………………………… 15 5.2 MYSA…………………………………………………………………………. 16 5.3 playsoccer …………………………………………………………………….. 16 6.Africké fotbalové hvězdy………………………………………………………………. 17 6.1. Didier Yves Drogba Tébily…………………………………………………… 17 6.2. Roger Milla……………………………………………………………………. 17 6.3. Mahmoud El-Khatib…………………………………………………………… 17 6.4. Samuel Eto'o Fils………………………………………………………………. 18 7.Nejslavnější Africké kluby ……………………………………………………………. 19 8.Soutěže………………………………………………………………………………….
    [Show full text]
  • Memorial Service for Stadium Victims
    Vol. 3 No. 36 Tuesday May 15, - May 17, 2001 ¢1500 • £0.50 Memorial service for stadium victims President Kuffuor pays his last respects to the 126 departed souls The Kotoko delegation arrive at the memorial service Military officers and others pay their final respects Chiefs and Queen mothers were also there to pay their respects Amil Awal Shaibu offers prayers for the departed ones Members of the diplomatic corp were well represented Regional Minister Sheik I.C. Quaye in a chat with Herbert Mensah Joy FM had the opportunity to interview the Kotoko boss The only official mouthpiece Vol. 3 No. 36 Tuesday May 15, - May 17, 2001 ¢1500 • £0.50 Damirifa Due! “No one can anticipate the time of disaster. Like fish caught in a cruel net or birds caught in a trap, so are humans caught at a time of calamity, when it suddenly falls upon them.” [Ecclesiastes 9.17} Page 2 • Asante Kotoko Express • May 15 - May 17, 2001 In remembrance! Wednesday May 9th 2001 and Hearts are the two biggest clubs in the country and irresponsible grounds of the people to be considered are taken into account. We comments and acts could easily confuse some supporters to act shall all make our opinions known and would hope to be able to influ- will never ever forget this day. I still wake up at night and early against their fellow Ghanaian. ence the final decision! in the morning and remember the afternoon rain, the match itself, the linesman’s flag, the poor officiating, the tear gas, the In the current dispensation such actions are totally out of place.
    [Show full text]
  • NPP Manifesto.Pdf
    FOREWORD BY THE PRESIDENTIAL CANDIDATE I am excited to write the foreword to “MOVING GHANA FORWARD – BUILDING A MODERN GHANA,” our manifesto for the 2008 elections. This is a historic moment for our Party. We have had two successful terms and stand poised to win another. The values of our Party are becoming day-by-day, the values of our country. We are committed to building an open society where respect for human rights, the rule of law, free markets and faith in our country are its bedrocks. These were the values, whose entrenchment in our body politic, were defined as the goals of Ghanaian nationalism on that fateful Saturday of 4th August 1947, when the United Gold Coast Convention (UGCC) of blessed memory, was launched at Saltpond in the Central Region to spearhead the agitation for national independence and freedom. Unfortunately, however, Africa and Ghana’s political classes subsequently became infatuated with the ideology of centralised control of society and one –party and one-person dictatorships. As a result, many of our leaders were persecuted. Many were imprisoned and some, including the founding father of our tradition, the man whose scholarship gave our country its name Ghana, Joseph Boakye Danquah and his great ally, Emmanuel Obetsebi -Lamptey, died in political detention without trial, much to the shame of our nation. Despite the persecution, those in our tradition never doubted that their values would triumph in the end. Before the Berlin Wall came down after nearly half-a-century of a cold and bitter global struggle, we were on the right side of history.
    [Show full text]
  • African Football Labor Migrants in Egypt
    School of Humanities and Social Sciences Molding and Moving Bodies in a Neoliberal World: African Football Labor Migrants in Egypt A Thesis Submitted to The Department of Sociology, Anthropology, Psychology, and Egyptology In Partial Fulfillment of the Requirements For the Degree of Master of Arts In Sociology – Anthropology By Andrea Groves Under the supervision of Dr. Joseph Hill September 2011 Abstract Egypt has a large profitable football industry that increasingly attracts the attention of both football agents wanting to earn income from another market and sub-Saharan football players hoping to further a career by using Egypt as an intermediary between their home countries and Europe. The labor migration of sub-Saharan football players to Egypt has been enabled mainly by neoliberal, market-orientated changes adopted by FIFA, the CAF, the European Union, and the Egyptian football industry itself. Yet more importantly it is the individual actors that implement and take advantage of these hegemonic spheres of influence. This thesis explores how these individual actors and sub-Saharan football players have negotiated the neoliberal project. Specifically it shows the changes brought by localized mutations of neoliberalism as well as its continuities how they affect the ways in which sub-Saharan football players in Egypt move, work, and live. ii Acknowledgments First of all, I would like to thank my thesis advisor Professor Joseph Hill for listening, teaching, and advising me through out this research. I would not have been able to complete this thesis without his guidance. I would also like to thank Professor Mark Westmoreland for his enthusiasm, belief in this subject, and his honesty.
    [Show full text]
  • Analyse Socioéconomique Du «Phénomène De Don En Retour»: Les Footballeurs Africains En Europe Et L’Aide À Leurs Communautés D’Origine
    THÈSE Pour obtenir le grade de DOCTEUR DE LA COMMUNAUTÉ UNIVERSITÉ GRENOBLE ALPES Spécialité: CIA-Ingénierie de la Cognition, de l'interaction, de l'Apprentissage et de la création. Arrêté ministériel: 25 Mai 2016 Présentée par Ernest Yeboah ACHEAMPONG Thèse dirigée par Michel RASPAUD (EDISCE), UJF, et codirigée par Malek BOUHAOUALA préparée au sein du Laboratoire Sport et Environnement Social dans l'École Doctorale Ingénierie pour la Santé, la Cognition et l'Environnement. Analyse socioéconomique du «phénomène de don en retour»: Les footballeurs africains en Europe et l’aide à leurs communautés d’origine. Thèse soutenue publiquement le 2 Juin 2017, devant le jury composé de: Monsieur Claude SOBRY, Président de jury Professeur des universités, Université Lille 2, Rapporteur Monsieur Pierre LANFRANCHI Professeur des universités, De Montfort University, Rapporteur Monsieur Michel RASPAUD (EDISCE) Professor, Université Grenoble Alpes/UFR APS-SENS, Directeur de thèse Monsieur Malek BOUHAOUALA Maître de conférences, Université Grenoble Alpes/ UFRAPS-SENS, Co- Directeur de thèse Monsieur James ESSON Professeur assistant, Loughborough University, Examinateur Monsieur Stanislas FRENKIEL Maître de conférences, Université d'Artois, Examinateur UNIVERSITÉ GRENOBLE ALPES THESIS For obtaining the grade of DOCTORATE OF THE COMMUNITY UNIVERSITY GRENOBLE ALPES Speciality: CIA. Ingénierie de la Cognition, de l'interaction, de l'Apprentissage et de la création. Ministerial order: 25th May 2016 Presented by Ernest Yeboah ACHEAMPONG Thesis directed by Michel RASPAUD and co-director Malek BOUHAOUALA Prepared within the Laboratory of Sport and Social Environment in the Doctoral School of Engineering for Health, Cognition and Environment. Socioeconomic analysis of ‘Give Back Phenomenon’: African footballers in Europe and their assistance to the communities of origin.
    [Show full text]
  • Off Pitch: Football's Financial Integrity Weaknesses, and How to Strengthen
    Off Pitch: Football’s financial integrity weaknesses, and how to strengthen them Matt Andrews and Peter Harrington CID Working Paper No. 311 January 2016 Copyright 2016 Andrews, Matt; Harrington, Peter; and the President and Fellows oF Harvard College Working Papers Center for International Development at Harvard University Off Pitch: Football’s financial integrity weaknesses, and how to strengthen them Matt Andrews and Peter Harrington1 Abstract Men’s professional football is the biggest sport in the world, producing (by our estimate) US $33 billion a year. All is not well in the sector, however, with regular scandals raising questions about the role of money in the sport. The 2015 turmoil around FIFA is obviously the most well known example, creating a crisis in confidence in the sector. This study examines these questions, and the financial integrity weaknesses they reveal; it also offers ideas to strengthen the weaknesses. The study argues that football’s financial integrity weaknesses extend far beyond FIFA. These weaknesses have emerged largely because the sector is dominated by a small elite of clubs, players and owners centered in Europe’s top leagues. The thousands of clubs beyond this elite have very little resources, constituting a vast base of ‘have-nots’ in football’s financial pyramid. This pyramid developed in recent decades, fuelled by concentrated growth in new revenue sources (like sponsorships, and broadcasting). The growth has also led to increasingly complex transactions—in player transfers, club ownership and financing (and more)—and an expansion in opportunities for illicit practices like match-fixing, money laundering and human trafficking. We argue that football’s governing bodies – including FIFA – helped establish this pyramid.
    [Show full text]
  • GAME CHANGERS Nii Quaye Brown Botsyo Nkegbe Vida Anim Juliet Bawuah for THOSE THAT RISE STEPHEN APPIAH | AZUMAH NELSON
    GAME CHANGERS ISSUE MAY 2021 Dave Acheampong Prince Larbie Yaw Sakyi Damola Roberts GAME CHANGERS Nii Quaye Brown Botsyo Nkegbe Vida Anim Juliet Bawuah FOR THOSE THAT RISE STEPHEN APPIAH | AZUMAH NELSON GH¢30 N2000 $5.99 / £4.99 emyafrica.com AZUMAH NELSON STEPHEN APPIAH PHOTOGRAPHY: GILBERT ASANTE STORY: FENTUO TAHIRU / VICTOR TAMAKLOE www.kia.com.gh The fastback evolution of Kia’s global best-selling sedan. The all new Kia K5 beautifully combines a striking new design with a driver-focused interior and the latest cutting-edge technologies. @KiamotorsGhana Terms and Conditions Apply Visit our Showrooms Accra | Tema Call 0249 911444 Spintex Rd | Takoradi | Kumasi [email protected] www.kia.com.gh The fastback evolution of Kia’s global best-selling sedan. The all new Kia K5 beautifully combines a striking new design with a driver-focused interior and the latest cutting-edge technologies. @KiamotorsGhana Terms and Conditions Apply Visit our Showrooms Accra | Tema Call 0249 911444 Spintex Rd | Takoradi | Kumasi [email protected] C O N T E N T S MAY 2021 16 EDITOR’S LETTER 17 TEAM 18 CONTRIBUTORS Culture 22 ABOVE AND BEYOND Sportsmen – Raphael Botsyo Nkegbe, Nii Quaye Brown, Damola Roberts and Akwasi Frimpong – go above and beyond challenges to do what they love. 34 HERE THEY COME... Ready or not, here they come! These are some of the finest sport talents on the come up. Remember their names. We have a feeling you’ll be hearing them much often in the coming years. 40 THE RIGHT TO DREAM This is what the academy has stood for for many years – being able to give young children a chance to showcase their football talents and connect them to 20 clubs and universities abroad where they can decide for themselves if football is still the way to go.
    [Show full text]
  • By Darragh Mcgee a Thesis Submitted in Conformity with the Requirements
    NAVIGATING BODIES, BORDERS AND THE GLOBAL GAME: AN ETHNOGRAPHY OF YOUTH, FOOTBALL AND THE (PRODUCTIVE) POLITICS OF PRIVATION IN GHANA, WEST AFRICA By Darragh McGee A thesis submitted in conformity with the requirements for the degree of Doctor of Philosophy Graduate Department of Exercise Sciences University of Toronto © Copyright by Darragh McGee (2015) NAVIGATING BODIES, BORDERS, AND THE GLOBAL GAME: AN ETHNOGRAPHY OF YOUTH, FOOTBALL AND THE (PRODUCTIVE) POLITICS OF PRIVATION IN GHANA, WEST AFRICA Darragh McGee Doctor of Philosophy Graduate Department of Exercise Sciences University of Toronto 2015 ABSTRACT This dissertation explores the precarity and politics of youth as it intersects with the game of football in postcolonial Ghana. Departing from scholarly assertions of a ‘crisis’ of youth in its masculine guise, the study is predicated on the lived experiences of a male youth citizenry excluded from the prosperous narrative of Ghana’s neoliberal state, and unable to procure the basic means to work, wage and wedlock. Drawing on multi-sited ethnographic fieldwork in southern Ghana, I ask of how this generation of peripheral male youth construct the game of football vis-à-vis the precarious nature of their societal ‘becoming’, and their broader quest to live productively through the fractured, crisis-ridden exigencies of these neoliberal times. Drawing on the metaphor-concept of the borderland, I proceed to argue that the game of football – both as a mediated form of global popular culture and a hegemonic masculine practice – has come to represent an alternative source of mobility and a most millenarian resolution to the ‘crisis’ of youth in its masculine and West African guise.
    [Show full text]