"ÕÀVÀ«À>ÌiÕÌÀi>V Ì>ÌÛiÃ]VÕ`} THANK YOU «>ÀÌiÀ}ÜÌ Ûi}>v`>Õv>VÌÕÀiÀà >`ÜÀ}ÜÌ ÃivÌ iÜÀ`½Ã>À}iÃÌ Dear Friends, V«>iÃÌÃÌÀi}Ì iÌ iÀ>>Üiv>Ài «ViÃ] >ÛiÜÌ ÕÌ>`ÕLÌ positively 2013 was an incredible year at Mercy For impacted the lives of tens of millions of Animals. In the past 12 months, we have animals. thrown a bright spotlight on the widespread ÃÕvviÀ}yVÌi`>>ÃLÞÌ ii>Ì] Ƃ½Ãi`ÕV>ÌÌi>ëÀi`Ãv i}}>``>ÀÞ`ÕÃÌÀið ÞÕ}«i«iÌÛiÌÜ>À`>Ûi}>`iÌ Ì ÀÕ} Õ>ii`ÕV>Ì«ÀiÃiÌ>Ìà "ÕÀLÀ>ÛiÕ`iÀVÛiÀÛiÃÌ}>ÌÀÃÌi >ÌÃV Ã]Ì Õ} Ì«ÀÛ}>`ÛiÀÌÃ} >`>}>iÝ«Ãi`Ì ià V}]ÞiÌ>Ì V>«>}Ã]>`«ÜiÀvÕiÀiÃÕÀVið V«>Vi]>LÕÃiÃi`ÕÀi`LÞ`ÕVÃ] The demand for meat also continues to «}Ã]VÜÃ>` iÃv>VÌÀÞv>Àð drop, as more and more consumers learn / ÀÕ} Ì iÃiiÞi«i}ÛiÃÌ}>ÌÃ] about the horrors of factory farming. MFA sparked landmark reforms while generating international mainstream / iÃi >À`Ü}>Ã>ÀiÌ >ÃÌÞÕp media coverage that reached millions. Ƃ½ÃÌÀi>ÃÕÀi`iLiÀð>Ì >vÕÌ i>V >`iÛiÀÞivÞÕvÀÞÕÀ}iiÀÕà Ƃ½Ãi}>>`ÛV>VÞ`i«>ÀÌiÌ >`}}ÃÕ««ÀÌ°Together we are ÌÀÕ« >ÌÞÜÀi`Ì`ivi>̺>}}>}» truly building a more compassionate >ÜÃ]Ü V >ÌÃiViÜ ÃÌiLÜiÀà world for all. >`ii«VÃÕiÀÃÌ i`>À>LÕÌ Ü Ì iÀv`ëÀ`ÕVi`°ƂÃ>ÀiÃÕÌvÕÀ With gratitude, animals. Û}ÀÕÃivvÀÌÃ]>££ÃÕV LÃÌÀ`ÕVi` ÃÌ>ÌiÃ>VÀÃÃÌ iVÕÌÀÞv>i`°Our legal department also helped secure convictions of four individuals for criminal cruelty to animals. >Ì >,Õi ÝiVÕÌÛi ÀiVÌÀ
I BELIEVE IN MERCY FOR ANIMALS
º >Ì >,ÕivÕ`i` ºÌÃÞÃViÀi«i>ÃÕÀi º>>ÃÌÀ}ÃÕ««ÀÌiÀ ºƂ>À} ÌÃ>ÀiÛiÀÞ iÀVÞÀƂ>ÃÜÌ to support MFA’s vÀ Ƃ]LiV>ÕÃiÌ iÞ>Ài «ÀÌ>ÌÌÕðÀÕÀ «>ÃÃ>``i`V>Ì° }ÀÕ`LÀi>}ÜÀ° ÀiiÌiÃÃÌ iÀw} ÌÌ ÃViÌÞÌÃÕÀÛÛi]Üi >Ûi i>` Ã>ÃÃV>Ìià / iÞLÀ}Ì iÌÀÕÌ iÝ«ÃiÌ i«À>VÌViÃv ÌÌÀi>Ì>Û}VÀi>ÌÕÀià >Ûi`iÕ«ÀiVi`iÌi` to light about animals v>VÌÀÞv>À}]Ì i«Ì i ÜÌ Ì iÀiëiVÌÌ iÞ investigations into the ÃÕvviÀ}`iÀ`>Þ «} Ìvv>Ài`>>ð `iÃiÀÛi° iÀVÞÀƂ>à inhumane treatment of v>VÌÀÞv>ÀÃ]>`Ì iÀ 1`iÀVÛiÀÛiÃÌ}>Ì] has done an amazing job ViÌ>>ð/ iÞ VÕÀ>}iÃÕ>ÌV i`>` Ì iv>Viv>}}>}>ÜÃ] `ivi`}Ì ÃV>ÕÃi VÌÕiÌvÀ>` ÕÜ>ÛiÀ}°/ iÀiÞi ÃÌ iÞÜ>ÞÌi} Ìi and we believe that their i`ÕV>ÌiÌ iÕÃÕëiVÌ} «i}iÝ«ÃjÃV >}i Ì i}iiÀ>«ÕLV°7 i VÕÀ>}i]}iiÀÃÌÞ>` «ÕLV>ÞÜ>Þð i>ÀÌÃ>``ð/ i ÞÕÃÕ««ÀÌ Ƃ]ÞÕ>Ài `i`V>ÌÃÕÃÕÀ«>ÃÃi`°» am a vegan and support ÜÀ`Ãw>ÞÃÌ>ÀÌ}Ì «>ÀÌvÌ iV >}iÌLiÌÌiÀ MFA with an annual fund Ü>iÕ«Ì >ÃÌ Ƃ°» Ì iÜÀ`vÀ>>ð» -Youri Bujko LiV>ÕÃivÌ iÃiÛ`ið and Luciana Andrade / >ÞÕ iÀVÞÀ - Sam Simon -Melissa Li Ƃ>Ãt» -Elisa Wolfe MAPPING COMPASSION
BY THE NUMBERS 1,000,000 +15,000,000 Pieces of literature 500,000 People impacted by distributed Signatures on media stories 200,000 petitions Members & Supporters 600 Outreach 2,000,000 +20,000,000 190 Events Online video views People reached through Cities spotlighting social media MFA events +300,000 3,200,000 Facebook followers 125,000 Website visitors Twitter followers UNDERCOVER INVESTIGATIONS Over the last 12 months, MFA’s groundbreaking undercover investigations have been shining a bright spotlight on the culture of cruelty that runs rampant in the meat, dairy and egg industries. Media exposure for these investigations has been reaching millions of Americans and opening the eyes of consumers around the world to the nightmare animals face at the hands of factory farming.
DISGUSTING DIGIORNO FOIE GRAS FOES
i `Ì iVÃi``ÀÃv7ÃVýà MFA exposed the violent and often 7iÃi ÀÌ iÀÃ>ÀÃ]>V iiÃiÃÕ««iÀ fatal practice of force-feeding ducks for DiGiorno pizza, MFA uncovered >ÌÕ`Ã6>iÞiÀ>Ã]Ì i>À}iÃÌ workers violently kicking and vi}À>ëÀ`ÕViÀÌ iVÕÌÀÞ>`> beating cows,`À>}}}Ì iLÞÌ iÀ >ÀÃÕ««iÀÌƂ>â°V°ºi vÀ>}iiVÃ>`i}Ã]>` ÃÌ} }À>Ã]»Ü V ÃÀiV vÀv>ÌÌÞÛiÀ]à vÀ} Ìii`VÜà } Õ«ÌÌ i>À «À`ÕVi`LÞà Û}iÌ>««iÃ`Ü LÞÌ iÀ«iÛÃið À°/i«iÀ>`] Ì iÌ À>ÌÃv`ÕVÃ>`vÀVivii`} VÃ`iÀi`Ì iÜÀ`½Ãi>`}iÝ«iÀÌ Ì iiÝViÃÃÛi>ÕÌÃvv`Ì Àii v>Ài`>>Üiv>Ài]`iÃVÀLi` ÌiÃ>`>ÞvÀÕ«ÌÌ ÀiiÜiið/ Ã Ì i>VÌÃvÜÀiÀÃ>ÌÌ Ãv>VÌÞ «>vÕ«ÀViÃÃV>ÕÃiÃÌ iLÀ`ýÛiÀÃÌ >úÃiÛiÀi>>>LÕÃi°»MFA is ÃÜiÕ«ÌÌiÌiÃÌ iÀÀ>Ãâi° vÜi`LÞ>ÃÃÛii`>VÛiÀ>}i calling for criminal prosecution of the / iÀiÃÕÌ}`Ãi>Ãi`]v>ÌÌÞÛiÀÃ>Ài >VÀÃà >>`>]VÕ`}LÞÌ i workers, and for DiGiornopÌ i>À}iÃÌ Ì iÃ`>Ãvi}À>ð º >Ì>*ÃÌ]»º/ iLi>` >» vÀâi«ââ>>iÀÌ iVÕÌÀÞpto >`Ì iº/ÀÌ-Ì>À]»Ài>V }à implement a meaningful dairy cow During the investigation, the v >>`>Ã>LÕÌÌ i ``i ÀÀÀà welfare program. investigator rescued four female v`ÕÃÌÀ>i}}«À`ÕVÌ° baby ducklings from certain death. Emily, Kristen, Ellen and Carrie are TORTURED FOR TYSON now enjoying their days swimming, WALMART’S WOES WORSEN exploring, and hanging out with their Ƃ ƂÛiÃÌ}>Ì>Ì>"> > friends, free from harm, at a farmed Ƃ ƂÛiÃÌ}>ÌÀ`VÕiÌi` L>Ãi`/Þë}v>VÌÀÞv>À]>>À animal sanctuary. ÀÀwV>>>LÕÃi>Ì*«iÃÌi 7>>ÀÌ«ÀÃÕ««iÀ]revealed some -ÞÃÌià iÃÌ>p>>À7>>ÀÌ of the most sadistic animal abuse we «ÀÃÕ««iÀÜi`LÞ,>`Þ-«À] have ever seen,VÕ`}>ÜÀiÀ CANADA’S EGG INDUSTRY Ì i«ÀiÃ`iÌvÌ i >Ì>*À throwing a bowling ball at a pig’s head, CRACKED *À`ÕViÀà ÕV° >`ÜÀiÀÃV}]Ì ÀÜ}] ÌÌ}] L`ÞÃ>}]>`Ì iÀÜÃiÌÀÌÕÀ} iÀVÞÀƂ>à >>`>à Vi` During the investigation, workers «}ð Ì i>ÌÜÌ ``iV>iÀ>Û`i were caught violently slamming vÌÜÃÕ««iÀÃÌ ÕÀLÀ>i>ÀÃp VÃVÕë}iÌà i>`wÀÃÌ>}>ÃÌ Following the investigation, which V >`½Ã >>`>½ÃiÝVÕÃÛii}} the ground, ripping off their tails and broke on NBC National News, Tyson «ÀÛ`iÀ° testicles without painkillers, hitting, immediately dropped its contract throwing, and dropping pigs and with the factory farm, and local law The undercover investigation «}iÌÃ]>`Vw}«Ài}>Ì«}à enforcement began a criminal animal revealed thousands of egg-laying wÌ Þ]yÞviÃÌi`}iÃÌ>ÌVÀ>Ìià cruelty investigation. hens crammed inside tiny wire battery barely larger than their own bodies cages, workers smashing in the heads for nearly their entire lives. ƂÃÜV>}7>>ÀÌÌ>`«Ì of baby birds and tossing live chicks new animal welfare guidelines, including into trash bags to suffocate, and >ÃÌÀi>VÛiÀ>}ivÌ i prohibiting Tyson and its other pork dead hens left to rot in cages with ÛiÃÌ}>ÌÌ i i>«Ãº-Ì>À UWRRNKGTUHTQOEQPƂPKPIRKIUKPETCVGU live birds still laying eggs for human /ÀLÕi]»Ì iºƂÀ>Ã>Ã/iÃ]»>` ÃÃ>Ì iÞV>ÌiÛiÌÕÀ>ÀÕ`° consumption. º/ iÕvw}Ì*ÃÌ]»>}Ì iÀ major media outlets, prompted “W5,” Canada’s leading investigative hundreds of thousands of people to Undercover investigation news program, aired an in-depth story sign the petition calling on Walmart to reveals “torture” at foie about the investigation, Ü V Ü>à ditch cruel gestation crates. gras factory Tyson cuts ties with pig farm after brutally graphic video shows abuse Animal rights group calls out McDonald’s Canada over alleged cruelty at chicken farms LEGAL ADVOCACY 6JKU[GCT/(#oUNGICNCFXQECE[FGRCTVOGPVEQPVKPWGFKVUVKTGNGUUƂIJV on behalf of the nation’s eight billion farmed animals, advocating for improved legal protections and ensuring that existing animal cruelty laws were enforced to hold animal abusers accountable.
MFA’s legal advocacy work in 2013 resulted in groundbreaking victories for farmed animals nationwide, including more criminal convictions, legislative successes and judicial involvement in matters never before addressed by the courts.
CRIMINAL CONVICTIONS LÀÕ} Ì ÃVÀ>«iÀ>ÌÃÌ} Ì] CONTINUE ii`½Ã>VÌÛÌiÃÜiÀiÃÕLÃiµÕiÌÞ ÌÀi`LÞ>ÜivÀViiÌ>` Three factory farm employees were Óä£Î iÜ>Ã>}>VÛVÌi`v convicted of criminal cruelty to VÀ>>>VÀÕiÌÞ°/ ÃÌi iÜ>à animalsÌ ÃÞi>À>Ã>ÀiÃÕÌv Ƃ½Ã ÃiÌiVi`ÌÌ ÀiiÞi>Àà >vÀ> state prison, one of the longest Ó䣣Õ`iÀVÛiÀÛiÃÌ}>Ìv> Ag-gag’s failure this year represents sentences ever imposed for farmed ÕÌÌiÀL>ÌÕÀiÞv>VÌÞi ÕÌÞ] a tremendous victory for American animal cruelty. ÀÌ >À>° ÕÌÌiÀL>ÃÌ i>À}iÃÌ consumers, who have the right to ÌÕÀiÞ«À`ÕViÀÌ iÜÀ`°/ >Ì know how their food is produced. ÛiÃÌ}>ÌÀiÛi>i`ÜÀiÀÃÛiÌÞ V}>`ÃÌ«}LÀ`Ã]`À>}}} CALIFORNIA CRUSADE FOR DOWNERS Ì iLÞÌ iÀÜ}Ã>`iVÃ]>` FIGHTING FOIE GRAS Ã>}Ì iÌÌÀ>ëÀÌVÀ>Ìið In response to MFA’s 2012 investigation /ÜvÌ iÌ Àii ÕÌÌiÀL>i«Þiià Ü}ÕÀÕ`iÀVÛiÀÛiÃÌ}>Ì Ì"Ì>ÀÛiÃÌV->iÃ]> ÜiÀiVÛVÌi`LÞÌÀ>]ivÌ iviÜ vÕ`Ã6>iÞiÀ>Ã]ivÌ i -ÕÌ iÀ >vÀ>ÛiÃÌV>ÕVÌ] trials relating to farmed animal abuse ÞÀi>}«À`ÕViÀÃvvi}À>Ã Ì i >vÀ> ÕÀÌvƂ««i>à >à iÛiÀ i`°/ iÃiVÛVÌÃvÜ Ì i1°-°] ƂÌi>i`Õ«ÜÌ iÜ Ü>}Àii`ÌÀiÛiÜ>ivq> Ì ÃivÌÜÌ iÀ ÕÌÌiÀL>i«Þiià 9ÀÃi>ÌÀ/ÞƂÛi>Ì«ÀiÃÃvÀ> ` >vÀ>>ÜÌ >Ì«À LÌÃÌ i >ÃÌÞi>ÀÌ iÃ>iV>Ãi]VÕ`}the statewide ban on the force-feeding of dragging and inhumane treatment ƂTUVGXGTHGNQP[EQPXKEVKQPHQTETWGNV[ ducks for foie gras. Ƃ½ÃV>LÀ>Ì v>LÕ>ÌÀÞ]Àº`ÜiÀ]» to factory-farmed poultry in U.S. ÜÌ -i°ƂÛi> i«i`ÀiÛÌ>âiivvÀÌà >>ð*ÀÀÌ Ƃ½ÃÛiÃÌ}>Ì] history. ÌÕÌ>ÜÌ Ã ÀÀwV«À>VÌVi>`Ì >vÀ>VÕÀÌ >`iÛiÀ>``ÀiÃÃi` LÀ} iÜ9ÀiÜÌ Ì iÀÃÌ>ÌiÃ Ì iÛ>`ÌÞvÌ Ã«ÀÌ>Ì>Ü° Ƃ½Ã Ƃ½ÃÛiÃÌ}>ÌÌ iÌÌiVÕÀÌ >`VÕÌÀiÃÌ >Ì >Ûi«iiÌi` investigation led to a total of 21 counts >ÀiÃ]Ì i>À}iÃÌ`>ÀÞ`> >`> Ã>ÀL>ð supplier to Kraft Foods and Burger King, of criminal animal cruelty against the >ÃÀiÃÕÌi`>VÀ>VÛVÌvÀ owner of the facility and seven of his employees. >>>LÕÃii>ÀÞÓä£Î° UNPRECEDENTED MEDIA COVERAGE The Bettencourt Dairies employee AG-GAG VICTORY pled guilty based on MFA’s Ƃ½ÃÕ`iÀVÛiÀÛiÃÌ}>ÌÃ>` undercover footage showing him ÕÀw} Ì>}>ÃÌ>}}>}ÀiViÛi` / i>}ÀVÕÌÕÀ>`ÕÃÌÀÞ½Ã`iëiÀ>Ìi maliciously beating and shocking Õ«ÀiVi`iÌi`i`>VÛiÀ>}iÓä£Î° >ÌÌi«ÌÃÌÃÌ«Õ`iÀVÛiÀ cows and violently twisting their tails National Geographic Channel devoted ÛiÃÌ}>ÌÃÜiÀiÕÌÌiÀÞ`ivi>Ìi` À`iÀÌ`iLiÀ>ÌiÞyVÌ«>° an entire episode of its program Óä£Î°/ ÃÞi>À]iiÛiÃÌ>ÌiÃÌÀ`ÕVi` “Inside Secret America” to MFA’s legal ÃV>i`>}}>}i}Ã>ÌpLà successes as a result of investigations, >i`>ÌVÀ>â}Õ`iÀVÛiÀ BACKYARD BUTCHER VÕ`}Ì i ÃÌÀV ÕÌÌiÀL>ÌÀ>° investigations and preventing people IMPRISONED ÀiV}Ìv Ƃ>Ã>i>`iÀ from learning how animals are treated Õ`iÀVÛiÀÛiÃÌ}>ÌÃ]ÕÀ ``i v>VÌÀÞv>ÀðEvery single one of ,LiÀÌ ii`Ü>ÃwÀÃÌVÛVÌi` V>iÀ>iÝ«ÃjÃ>`Ì iÀiÃÕÌ} those bills was rejected, due in large vviÞ>>VÀÕiÌÞÓä£ÓLÞ> `ÕÃÌÀÞ«Õà L>VÜiÀivi>ÌÕÀi`>Ã> «>ÀÌÌÌ iivvÀÌÃv>>À}iV>Ìv >vÀ>VÕÀÌvÜ}>Õ`iÀVÛiÀ cover story in “The New York Times” v`Ã>viÌÞ]iÛÀiÌ>]VÛLiÀÌiÃ] ÛiÃÌ}>ÌLÞ iÀVÞÀƂ>ð >`>ÃVÛiÀi`LÞÌ ÕÃ>`Ãv >`>>«ÀÌiVÌ}ÀÕ«Ã]VÕ`} Ƃ½Ã ``iV>iÀ>vÌ>}iÀiÛi>i` Ì iÀi`>ÕÌiÌÃ]VÕ`}CNN’s Ƃ° ii`ÛVÕÃÞLÕÌV iÀ}>>à “Headline News,” ABC’s “Nightline,” >i}>Ã>Õ} ÌiÀv>VÌÞ° iV>ÕÃi Ƃ and “RT”p,ÕÃÃ>½Ã>À}iÃÌiÜÃÕÌiÌ° Senate Bill Seeks To Ban Cruel Force- Fifth worker at Hoke County Butterball farm Feeding Of Ducks Exposed In Shocking pleads guilty to animal cruelty New Undercover Investigation CORPORATE OUTREACH +P/(#oUEQTRQTCVGQWVTGCEJFGRCTVOGPVOCFGUKIPKƂECPVUVTKFGU on behalf of farmed animals, successfully pressuring some of the world’s largest corporations to implement groundbreaking new farmed animal welfare policies and partnering with vegan food manufacturers to promote cruelty-free food choices. Our efforts this year vastly reduced animal suffering and saved countless lives.
CANADA GROCERS CAN />À}iÌ]À}iÀ>`->viÜ>Þ] >Ûi GESTATION CRATES VÌÌi`Ì« >Ã}Ì iÕÌ° To bring nationwide attention to / ÃÞi>ÀÃ>ÜVÀi>Ãi`iÌÕ Walmart’s dismal animal welfare Ì iÛiiÌÌi`Ì iVÀÕi stance, Ƃ>ÕV i`ÌÃ7>>ÀÌ «À>VÌVivVw}«Ài}>Ì«}à ÀÕiÌÞV>«>}°Ƃë>ÀÌvÌ i }iÃÌ>ÌVÀ>ÌiÃpiÌ>iVÃÕÀià V>«>}]Ì i7>>ÀÌ ÀÕiÌÞÌÀ ÃÃ>Ì i>>ÃV>½ÌiÛiÌÕÀ tour hit over 150 citiesÓä£ÎÜÌ >ÀÕ`]i`ÜVvÀÌ>LÞ]Ü>]À iÞiV>ÌV }] i>`i}À>LL} i}>}iÌ iÀL>ÃVLi >ÛÀð- ÀÌÞ «ÀÌiÃÌð/ ÃÞi>À½ÃV>«>}>à >vÌiÀ Ƃ >>`>Àii>Ãi`à V} VÃÃÌi`vthree full-page ads in Õ`iÀVÛiÀvÌ>}iv>««>} 7>>À̽à iÌÜiÜë>«iÀ]V>} V`ÌÃÃ`iivÌ iVÕÌÀ޽à on the mega retailer to stop supporting >À}iÃÌ}iÃÌ>ÌVÀ>Ìiv>VÌiÃ]Ì i VÀÕiÌÞ°/VÀi>Ãi«ÀiÃÃÕÀi ,iÌ> ÕVv >>`>>ÕVi` V«>ÞiÝiVÕÌÛiÃ]MFA unleashed >vÀ>>`ÀiÌ >>`âi Ì >Ì>i} ÌvÌ iVÕÌÀÞ½Ãi>`} a giant mobile billboard`iV>À}] VÕÌÀiðResponding to pressure, }ÀViÀÞV >Ã]VÕ`} >>`> º7>>ÀÌ\-Ì«/ÀÌÕÀ}*}Ã]» Amazon UK stopped the sale of ->viÜ>Þ] ÃÌV7 iÃ>i >>`>]>` Ü V >`iÌÜ>««i>À>ViÃÕÌÃ`i foie gras on its site this year, fueling 7>>ÀÌ >>`>]would require their 7>>À̽à i>`µÕ>ÀÌiÀà iÌÛi] «ÀiÃÃÕÀivÀƂ>â1-Ì`Ì iÃ>i° suppliers to phase out the use of cruel ƂÀ>Ã>Ã]i>V ÌiVÀV}Ì iLÕ`} gestation crates.Ƃ i>`iº/ i vÀÌÜÜiið 6>VÕÛiÀ-Õ»`iV>Ài`\º*}VÀÕiÌÞ VEGAN VENTURES Û`i >Ã`iÃÀi`ivviVÌ]}ÀViÀëÀiÃà In response to increased pressure, vÀ Õ>iV`Ìð» including over 350,000 signatures / ÃÞi>ÀÃ>ÜÕ«ÀiVi`iÌi`}ÀÜÌ on MFA’s online petition asking the «>ÌL>Ãi`v`>ÀiÌÃ]>ÃÜi>à The announcement by the RCC company to ban gestation crates, Õ«>À>ii`>ÃÌÀi>ÀiV}Ìv prompted “The Western Producer,” Walmart has publicly announced that Ûi}>ÛiÌÕÀiðMFA partnered with a a major agribusiness periodical, to it is working “towards an industry number of game-changing companies, run an article titled “Gestation stalls wide model” that is “respectful” including Gardein, DF Mavens, done? Seems like it.” According to of animals, hinting that important Hampton Creek Foods, and Beyond the article, “When even Walmart and change is on the horizon. Meat,ÌÌÀ>ÃvÀÌ iÜ>ÞƂiÀV>à Costco sign-on to something like this, i>Ì>`ë>ÀiVÕÌiÃÃ>>ÃÌ i farmers had better take it seriously.” «ÀViÃð FOIE GRAS: AMAZON STILL -ÕV >«VÞV >}i]Õ>ÕÃÞ DUCKING THE ISSUE RETAIL RELATIONSHIPS i>VÌi`LÞiÛiÀÞ>À}ÀViÀ >>`>]Ài«ÀiÃiÌëiÀ >«ÃÌ iÃ}i Following MFA’s startling investigation Ƃ½ÃVÀ«À>ÌiÕÌÀi>V `i«>ÀÌiÌ greatest animal welfare advancement ÌÕ`Ã6>iÞiÀ>Ã]>ÃÕ««iÀ VÌÕiÃÌÕÀÌÕÀi«À`ÕVÌÛi in Canada’s recent history. ÌƂ>â°V]Ì iÜÀ`½Ã>À}iÃÌ `>}ÕiÜÌ ÛiÀ> Õ`Ài`}ÀViÀÞ online retailer, MFA organized a stores, restaurants, and major food nationwide campaign demanding >Õv>VÌÕÀiÀÃÌÃÌÀi}Ì iÌ iÀ PRESSURE MOUNTS AGAINST Amazon stop its sale of foie gras. >>Üiv>Ài«Við ÞVÛV} WALMART >«>} } } ÌÃVÕ`i` i>` V«>iÃÌL> Õ>i«À>VÌViÃ] turning protests outside Amazon’s ÃÕV >ÃÌ>`V}>`Ì iÕÃiv 1vÀÌÕ>ÌiÞ]7>>ÀÌÌ i1°-°ÃÌ VÀ«À>Ìi i>`µÕ>ÀÌiÀÃ-i>ÌÌi° ÀiÃÌÀVÌÛiVÀ>ÌiÃ>`V>}iÃ]MFA V`iÃÌ iÕÃivVÀÕi}iÃÌ>Ì / i«À>VÌVivvÀVivii`}`ÕVÃÌ UKIPKƂECPVN[KORCEVUVJGNKXGUQH VÀ>ÌiÃ]iÛiÌ Õ} >ÃÌ>vÌà «À`ÕVi`Ãi>Ãi``ÕVÛiÀÃÃ`>à billions of farmed animals and brings >ÀV«iÌÌÀÃ]VÕ`} ÃÌV] vi}À>ÃÃÃVÀÕiÌ >ÃLiiÕÌ>Üi` them hope.
Animal-rights group targets Amazon James Cromwell Appears in Video over foie gras Asking Walmart to End ‘Torture’ of Pigs EDUCATION Education is the foundation of all societal change, which is why MFA’s education department worked so hard in 2013. Focusing on effective, results-driven tactics, such as advertising campaigns, grassroots advocacy, social media, and public demonstrations, MFA reached tens of millions of #OGTKECPUCDQWVVJGRNKIJVQHCPKOCNUQPHCEVQT[HCTOUCPFVJGDGPGƂVU of a compassionate vegan diet.
FRESH NEW VEGAN our Paid-Per-View video pledged to RESOURCES reduce or eliminate their consumption of meat, dairy and egg products. ÕÀiÛiÀiÝ«>`}ivvÀÌÌLÀ}> / ÃÃviV >}}]>`viÃ>Û}] Ûi}>viÃÌÞiÌÌ i>ÃÃiÃ]Óä£Î }À>ÃÃÀÌÃ>`ÛV>VÞ>ÌÌÃLiÃÌ° Ƃ>ÕV i`ÌÜLÀ>`iÜÀiÃÕÀViÃ\ our rebuilt ChooseVeg.com website From coast to coast, over 250 MFA and revamped “Vegetarian Starter volunteers marched in 15 pride Guide.” These innovative support parades behind logo banners ÌÃ>ÀiV«iÌiÜÌ ÕÌ Ü>ÌiÀ} declaring, “No one is free when ÀiV«iÃ>`i>«>Ã]vÀ>Ì others are oppressed.” Combined Ì iiÌ V>]iÛÀiÌ>]>` i>Ì they handed out more than 60,000 of Ài>Ìi`LiiwÌÃv>«>ÌL>Ãi``iÌ] ÕÀº6i}"ÕÌ»i>yiÌÃ>`ëÀi` Ì«Ã>}Ì iÃÜÌV ]>Ûi}>v` thousands to consider adopting a «ÞÀ>`]>`iÝ«iÀÌ>`ÛVi° compassionate vegan diet. Ƃ½Ãº7 ÞÛi"iLÕÌ >ÌÌ i Ƃ}Ì>iÌ iÌÀ>ÃÌÌ>Ûi}> "Ì iÀ¶»«ÀÛi}iÌ>À>LL>À`Ã]i `iÌ> i>Ì vÕ]i>ÃÞ>``iVÕÃi] AD CAMPAIGNS: vi>ÌÕÀ}>«Õ««Þ>`>L>LÞ«}iÌ]Ì i MFA’s powerful new site and starter MAINSTREAMING Ì iÀvi>ÌÕÀ}>ÌÌi>`>L>LÞV V] guide have reached over a million COMPASSION appeared in cities from Las Vegas people. to Tampa and served hundreds of 7Ì >ëiV>vVÕÃi thousands of commuters some serious >`ÛiÀÌÃ}]Ü V >ÜÃÕÃÌreach food for thought. MFA also teamed SOWING SEEDS OF CHANGE millions of young people with Õ«ÜÌ ÕÃV}Õ,ÕÃÃi-Ã] compelling, life-altering information ëÌ} Ì} >LL>À`-ÕÌ Óä£Î]MFA conducted over 600 on veganism and factory farming, MFA V>}Ì >ÌiVÕÀ>}i`V>Ã̺ >Ì outreach events in 190 cities, VÌÕi`ÌiÝ«>`Ìà } ÞivviVÌÛi 7i]Ûi7i° Ãi6i}iÌ>À>°» distributing close to one million pieces i`ÕV>Ì>>`ÛiÀÌÃ}«À}À>à of pro-vegan literature>ÌVi}i Óä£Î°Ƃ`Ã>ViL]ÕÕ]}i] V>«ÕÃiÃ]viÃÌÛ>Ã]>` >ÀÌ >Þ >`Ì iÀi ÌëÌÃ`ÀiVÌi` THE PUPPY BURGER TOUR iÛiÌÃ]ëÀ}>ÞvÌÀÀܽà ÃvÌiiÃÌ i>Ì6`i°V>` i>`iÀÃÌÌÀ>ÃÌÌ>Ûi}>viÃÌÞi° Ãi6i}°VÜ iÀiÌ iÞÃ>ÜÌ i Hitting over 70 cities across the ÀÀÀÃvv>VÌÀÞv>À}ÜÌ Ì iÀÜ country, and generating front-page Ƃë>ÀÌv Ƃ½Ã}À>ÃÃÀÌÃ>`ÛV>VÞ] iÞið headlines >`VÛiÀ>}i`âiÃv we reached over 10,000 people /6à ÜÃ]ÕÀÌÀ>vwVÃÌ««}7 ÞÛi through our Paid-Per-View events, "ÕÀ«ÀÛV>ÌÛi >`->ÕÃ>}i>`] One but Eat the Other? tour got millions «>Þ}Ì ii>V f£ÌÜ>ÌV > vi>ÌÕÀ}>Ì>}«iVivi>ÌÜ v«i«iÌ }>LÕÌÜ ÞÜiÛi vÕÀÕÌiÛ`i`i«VÌ}VÀÕiÌÞ VvÀÌÃ>ÜÕ`Li`iÀÜÌ Ì i >>ÃÜiVÃ`iÀº«iÌûLÕÌi>Ì Ì>>Ãv>VÌÀÞv>Àð"Vi ÛiÌÀi>ÌÞv ë>ÃÌ>v>VÌÀÞ Ì iÀÃÜiV>º`iÀ°»/ iV>«>} VvÀÌi`ÜÌ Ì i >À`Ài>ÌiÃv farm, aired on MTV, VH1, Bravo and vi>ÌÕÀi`> i>`ÌÕÀ}]£ävÌ} `ÕÃÌÀ>âi`>>>}ÀVÕÌÕÀi]over ÕÕ>`Ü>ÃÛiÜi`LÞÃv y>Ì>Li«Õ««Þ> >LÕÀ}iÀLÕ° 80 percent of people who watched ÌiiðThe eye-catching spot took our meatless message to the masses. MEET Y OUR NEW BFFS (BEST FAB FOODS) // BOUNTY ON A THE BUDGET FREE VEGETARIAN STARTER GUIDE Campaign protests meat producers’ cruelty to animals
Hollywood protest targets YUM! * QUICK, EASY carnivores & FUN RECIPES + MOUTH30WA TERING MEATLESS MEALS “I have been wanting to go vegetarian for “I’ve been a meat lover my whole life and after a long time but have not known how. After I saw that commercial with the talking sausage, seeing the Walmart and Tyson video about I realized it’s time to change things.” cruelty against pigs, I am angry and anxious “MY HUSBAND AND I ARE INTERESTED IN to start.” BECOMING VEGETARIAN. WE JUST HAD A BABY AND WE WOULD LIKE TO RAISE HER VEGETARIAN AS WELL AFTER SEEING A DOCUMENTARY CALLED ‘ANIMAL UNDERCOVER’ ON NAT GEO TV.” “AFTER WATCHING THIS VIDEO IT “AFTER WATCHING MADE ME THINK ABOUT REALLY EVERYTHING WE DON’T KNOW ABOUT WHERE OUR FOOD COMES WANT TO MAKE A FROM. I REALLY IT ON.” CHANGE AND PASS MFA: INSPIRING COMPASSION IN 2013 “I WAS INSPIRED TO BE VEGETARIAN BY THE ‘FARM TO FRIDGE’ VIDEO.” RELATIVES. THANK YOU!” TALK ABOUT THIS TO MY FRIENDS AND I DECIDED TO GO VEGETARIAN. I’LL INFORMATION. AFTER LEARNING THIS, “THANK YOU SO MUCH FOR THIS “JUST DECIDED TO ADOPT “THANK YOU FOR HELPING ME A PLANT-BASED DIET GET STARTED GOING VEGAN. I LARGELY AS A RESULT DIDN’T REALIZE THE HORRORS OF VIEWING THE VIDEO PRODUCED BY MERCY FOR ANIMALS GO THROUGH UNTIL ANIMALS. HOPEFULLY THIS RECENTLY AND YOUR ARTICLE VEGETARIAN STARTER GUIDE AND VIDEOS WERE VERY HELPFUL. WILL GET ME GOING!” TIME! THANKS AGAIN!” WANTED TO DO FOR A LONG THIS IS SOMETHING I HAVE SINCERELY APPRECIATE IT! BECOME A VEGAN. I ME BE MOTIVATED TO “THANK YOU FOR HELPING
“THANK YOU FOR THE VIDEO. I HAD NO OF ANIMALS. I WILL IDEA OF THE TORTURE GO VEGAN. THANK YOU.” DEFINITELY I’M SHARING ON FACEBOOK.” Ɔ YOU.” YOU, PLEASE CONTINUE TO STAND UP FOR STAND SO MUCH FROM “I HAVE LEARNED “I HAVE ANIMALS, THANK “Found this because of a link to MeatVideo.com someone shared on my Facebook. Thank you so much for all the good you’re doing for animals and for helping me and so many others get involved.” “I was literally in tears when I saw a video showing how they kill animals in I want to industry. the food processing play my part and stop this by opting for a vegetarian diet.”
Dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies.