"ÕÀVœÀ«œÀ>ÌiœÕÌÀi>V ˆ˜ˆÌˆ>̈ÛiÃ]ˆ˜VÕ`ˆ˜} THANK YOU «>À̘iÀˆ˜}ÜˆÌ Ûi}>˜vœœ`“>˜Õv>VÌÕÀiÀà >˜`ܜÀŽˆ˜}ÜˆÌ ܓiœvÌ iܜÀ`½Ã>À}iÃÌ Dear Friends, Vœ“«>˜ˆiÃ̜ÃÌÀi˜}Ì i˜Ì iˆÀ>˜ˆ“>Üiv>Ài «œˆVˆiÃ] >ÛiÜˆÌ œÕÌ>`œÕLÌ positively 2013 was an incredible year at Mercy For impacted the lives of tens of millions of . In the past 12 months, we have animals. thrown a bright spotlight on the widespread ÃÕvviÀˆ˜}ˆ˜yˆVÌi`œ˜>˜ˆ“>ÃLÞÌ i“i>Ì] Ƃ½Ãi`ÕV>̈œ˜Ìi>“ˆ˜Ã«ˆÀi`“ˆˆœ˜Ãœv i}}>˜``>ˆÀÞˆ˜`ÕÃÌÀˆið ޜ՘}«iœ«i̜“œÛi̜Ü>À`>Ûi}>˜`ˆiÌ Ì ÀœÕ}  Փ>˜ii`ÕV>̈œ˜«ÀiÃi˜Ì>̈œ˜Ã "ÕÀLÀ>Ûi՘`iÀVœÛiÀˆ˜ÛiÃ̈}>̜ÀÃ̈“i >ÌÃV œœÃ]Ì œÕ} ̇«ÀœÛœŽˆ˜}>`ÛiÀ̈Ș} >˜`>}>ˆ˜iÝ«œÃi`Ì ià œVŽˆ˜}]ÞiÌ>̜œ V>“«>ˆ}˜Ã]>˜`«œÜiÀvՏœ˜ˆ˜iÀiÜÕÀVið Vœ““œ˜«>Vi]>LÕÃiÃi˜`ÕÀi`LÞ`ÕVŽÃ] The demand for meat also continues to «ˆ}Ã]VœÜÃ>˜` i˜Ãœ˜v>V̜ÀÞv>À“ð drop, as more and more consumers learn / ÀœÕ} Ì iÃiiÞi‡œ«i˜ˆ˜}ˆ˜ÛiÃ̈}>̈œ˜Ã] about the horrors of factory farming. MFA sparked landmark reforms while generating international mainstream / iÃi >À`‡Üœ˜}>ˆ˜Ã>ÀiÌ >˜ŽÃ̜ޜÕp media coverage that reached millions. Ƃ½ÃÌÀi>ÃÕÀi`“i“LiÀð>“Ì >˜ŽvՏ̜ i>V >˜`iÛiÀÞœ˜iœvޜÕvœÀޜÕÀ}i˜iÀœÕà Ƃ½Ãi}>>`ۜV>VÞ`i«>À̓i˜Ì >˜`œ˜}œˆ˜}ÃÕ««œÀÌ°Together we are ÌÀˆÕ“« >˜ÌÞܜÀŽi`̜`ivi>̺>}‡}>}» truly building a more compassionate >ÜÃ]Ü ˆV >ˆ“̜ȏi˜ViÜ ˆÃ̏iLœÜiÀà world for all. >˜`Žii«Vœ˜ÃՓiÀÈ˜Ì i`>ÀŽ>LœÕÌ œÜ Ì iˆÀvœœ`ˆÃ«Àœ`ÕVi`°ƂÃ>ÀiÃՏÌœvœÕÀ With gratitude, animals. ۈ}œÀœÕÃivvœÀÌÃ]>££ÃÕV LˆÃˆ˜ÌÀœ`ÕVi` ˆ˜ÃÌ>ÌiÃ>VÀœÃÃÌ iVœÕ˜ÌÀÞv>ˆi`°Our legal department also helped secure convictions of four individuals for criminal .  >Ì >˜,՘Ži  ÝiVṎÛi ˆÀiV̜À

I BELIEVE IN

º >Ì >˜,՘ŽivœÕ˜`i` ºÌˆÃ“ÞȘViÀi«i>ÃÕÀi º>“>ÃÌÀœ˜}ÃÕ««œÀÌiÀ ºƂ˜ˆ“>Àˆ} ÌÃ>ÀiÛiÀÞ iÀVÞœÀƂ˜ˆ“>ÃÜˆÌ  to support MFA’s vœÀ Ƃ]LiV>ÕÃiÌ iÞ>Ài ˆ“«œÀÌ>˜Ì̜ÕðœÀœÕÀ «>ÃȜ˜>˜``i`ˆV>̈œ˜° }ÀœÕ˜`LÀi>Žˆ˜}ܜÀŽ° Àii˜ÌiÃÈ˜Ì iˆÀw} Ì̜ ÜVˆiÌÞ̜ÃÕÀۈÛi]Üi >Ûi i>˜` ˆÃ>ÃÜVˆ>Ìià / iÞLÀˆ˜}Ì iÌÀÕÌ  iÝ«œÃiÌ i«À>V̈ViÃœv ̜ÌÀi>Ì>ˆÛˆ˜}VÀi>ÌÕÀià >Ûi`œ˜i՘«ÀiVi`i˜Ìi` to light about animals v>V̜ÀÞv>À“ˆ˜}]̜ i«Ì i ÜˆÌ Ì iÀiëiVÌÌ iÞ investigations into the ÃÕvviÀˆ˜}œ˜“œ`iÀ˜`>Þ «ˆ} Ìœvv>À“i`>˜ˆ“>Ã° `iÃiÀÛi° iÀVÞœÀƂ˜ˆ“>Ã inhumane treatment of v>V̜ÀÞv>À“Ã]>˜`Ì iˆÀ 1˜`iÀVœÛiÀˆ˜ÛiÃ̈}>̈œ˜] has done an amazing job ˆ˜˜œVi˜Ì>˜ˆ“>Ã°/ iÞ VœÕÀ>}iˆÃ՘“>ÌV i`>˜` ˆ˜Ì iv>Viœv>}‡}>}>ÜÃ] ˆ˜`ivi˜`ˆ˜}Ì ˆÃV>ÕÃi Vœ˜Ìˆ˜Õi̜ˆ˜vœÀ“>˜` ՘Ü>ÛiÀˆ˜}°/ iˆÀiÞi‡ ˆÃÌ iœ˜ÞÜ>Þ̜i˜ˆ} Ìi˜ and we believe that their i`ÕV>ÌiÌ i՘ÃÕëiV̈˜} œ«i˜ˆ˜}iÝ«œÃjÃV >˜}i Ì i}i˜iÀ>«ÕLˆV°7 i˜ VœÕÀ>}i]}i˜iÀœÃˆÌÞ>˜` «ÕLˆVˆ˜“>˜ÞÜ>Þð i>ÀÌÃ>˜`“ˆ˜`ð/ i ޜÕÃÕ««œÀÌ Ƃ]ޜÕ>Ài `i`ˆV>̈œ˜ˆÃ՘ÃÕÀ«>ÃÃi`°» am a vegan and support ܜÀ`ˆÃw˜>ÞÃÌ>À̈˜}̜ «>ÀÌœvÌ iV >˜}i̜LiÌÌiÀ MFA with an annual fund Ü>ŽiÕ«Ì >˜ŽÃ̜ Ƃ°» Ì iܜÀ`vœÀ>˜ˆ“>Ã°» -Youri Bujko LiV>ÕÃiœvÌ iÃiۈ`iœÃ° and Luciana Andrade / >˜ŽޜÕ iÀVÞœÀ - Sam Simon -Melissa Li Ƃ˜ˆ“>Ãt» -Elisa Wolfe MAPPING COMPASSION

BY THE NUMBERS 1,000,000 +15,000,000 Pieces of literature 500,000 People impacted by distributed Signatures on media stories 200,000 petitions Members & Supporters 600 Outreach 2,000,000 +20,000,000 190 Events Online video views People reached through Cities spotlighting social media MFA events +300,000 3,200,000 Facebook followers 125,000 Website visitors Twitter followers UNDERCOVER INVESTIGATIONS Over the last 12 months, MFA’s groundbreaking undercover investigations have been shining a bright spotlight on the culture of cruelty that runs rampant in the meat, dairy and egg industries. Media exposure for these investigations has been reaching millions of Americans and opening the eyes of consumers around the world to the nightmare animals face at the hands of factory farming.

DISGUSTING DIGIORNO FOIE GRAS FOES

i ˆ˜`Ì iVœÃi``œœÀÃœv7ˆÃVœ˜Ãˆ˜½Ã MFA exposed the violent and often 7ˆiÃi ÀœÌ iÀÃ>À“Ã]>V iiÃiÃÕ««ˆiÀ fatal practice of force-feeding ducks for DiGiorno pizza, MFA uncovered >ÌÕ`ܘ6>iÞœˆiÀ>Ã]Ì i>À}iÃÌ workers violently kicking and vœˆi}À>ëÀœ`ÕViÀˆ˜Ì iVœÕ˜ÌÀÞ>˜`> beating cows,`À>}}ˆ˜}Ì i“LÞÌ iˆÀ “>œÀÃÕ««ˆiÀ̜Ƃ“>✘°Vœ“°ºœˆi vÀ>}ˆi˜iVŽÃ>˜`i}Ã]>˜` œˆÃ̈˜} }À>Ã]»Ü ˆV ˆÃÀi˜V vœÀv>ÌÌޏˆÛiÀ]ˆÃ vÀˆ} Ìi˜i`VœÜà ˆ} Õ«ˆ˜ÌœÌ i>ˆÀ «Àœ`ÕVi`LÞà œÛˆ˜}“iÌ>«ˆ«iÃ`œÜ˜ LÞÌ iˆÀ«iÛˆÃið À°/i“«iÀ>˜`ˆ˜] Ì iÌ Àœ>ÌÃœv`ÕVŽÃ>˜`vœÀVi‡vii`ˆ˜} Vœ˜Ãˆ`iÀi`Ì iܜÀ`½Ãi>`ˆ˜}iÝ«iÀÌ Ì i“iÝViÃÈÛi>“œÕ˜ÌÃœvvœœ`Ì Àii œ˜v>À“i`>˜ˆ“>Üiv>Ài]`iÃVÀˆLi` ̈“iÃ>`>ÞvœÀÕ«̜Ì ÀiiÜiiŽÃ°/ ˆÃ Ì i>V̈œ˜ÃœvܜÀŽiÀÃ>ÌÌ ˆÃv>VˆˆÌÞ «>ˆ˜vՏ«ÀœViÃÃV>ÕÃiÃÌ iLˆÀ`ýˆÛiÀÃ̜ >úÃiÛiÀi>˜ˆ“>>LÕÃi°»MFA is ÃÜiÕ«̜Ìi˜̈“iÃÌ iˆÀ˜œÀ“>Èâi° vœœÜi`LÞ“>ÃÈÛi“i`ˆ>VœÛiÀ>}i calling for criminal prosecution of the / iÀiÃՏ̈˜}`ˆÃi>Ãi`]v>ÌÌޏˆÛiÀÃ>Ài >VÀœÃà >˜>`>]ˆ˜VÕ`ˆ˜}LÞÌ i workers, and for DiGiornopÌ i>À}iÃÌ Ì i˜܏`>Ãvœˆi}À>ð º >̈œ˜>*œÃÌ]»º/ iœLi>˜` >ˆ» vÀœâi˜«ˆââ>“>ŽiÀˆ˜Ì iVœÕ˜ÌÀÞpto >˜`Ì iº/œÀœ˜Ìœ-Ì>À]»Ài>V ˆ˜}“ˆˆœ˜Ã implement a meaningful dairy cow During the investigation, the œv >˜>`ˆ>˜Ã>LœÕÌÌ i ˆ``i˜ œÀÀœÀà welfare program. investigator rescued four female œvˆ˜`ÕÃÌÀˆ>i}}«Àœ`ÕV̈œ˜° baby ducklings from certain death. , Kristen, Ellen and Carrie are TORTURED FOR TYSON now enjoying their days swimming, WALMART’S WOES WORSEN exploring, and hanging out with their Ƃ˜ Ƃˆ˜ÛiÃ̈}>̈œ˜>Ì>˜"Ž> œ“>‡ friends, free from harm, at a farmed Ƃ˜ Ƃˆ˜ÛiÃ̈}>̜À`œVՓi˜Ìi` L>Ãi`/Þܘ«ˆ}v>V̜ÀÞv>À“]>“>œÀ sanctuary. œÀÀˆwV>˜ˆ“>>LÕÃi>Ì*ˆ«iÃ̜˜i 7>“>ÀÌ«œÀŽÃÕ««ˆiÀ]revealed some -ÞÃÌi“Ș ˆ˜˜iÜÌ>p>“>œÀ7>“>ÀÌ of the most sadistic animal abuse we «œÀŽÃÕ««ˆiÀœÜ˜i`LÞ,>˜`Þ-«Àœ˜Ž] have ever seen,ˆ˜VÕ`ˆ˜}>ܜÀŽiÀ CANADA’S EGG INDUSTRY Ì i«ÀiÈ`i˜ÌœvÌ i >̈œ˜>*œÀŽ throwing a bowling ball at a ’s head, CRACKED *Àœ`ÕViÀà œÕ˜Vˆ° >˜`ܜÀŽiÀÃŽˆVŽˆ˜}]Ì ÀœÜˆ˜}] ˆÌ̈˜}] Lœ`ÞÏ>““ˆ˜}]>˜`œÌ iÀ܈Ãi̜ÀÌÕÀˆ˜} iÀVÞœÀƂ˜ˆ“>Ã >˜>`>à œVŽi` During the investigation, workers «ˆ}ð Ì i˜>̈œ˜ÜˆÌ  ˆ``i˜‡V>“iÀ>ۈ`iœ were caught violently slamming œvÌܜÃÕ««ˆiÀÃ̜ ÕÀ˜LÀ>i>À“Ãp Vœ˜ÃVˆœÕëˆ}iÌà i>`wÀÃÌ>}>ˆ˜ÃÌ Following the investigation, which V œ˜>`½Ã >˜>`>½ÃiÝVÕÈÛii}} the ground, ripping off their tails and broke on NBC National News, Tyson «ÀœÛˆ`iÀ° testicles without painkillers, hitting, immediately dropped its contract throwing, and dropping and with the factory , and local law The undercover investigation «ˆ}iÌÃ]>˜`Vœ˜w˜ˆ˜}«Ài}˜>˜Ì«ˆ}à enforcement began a criminal animal revealed thousands of egg-laying ˆ˜wÌ Þ]yއˆ˜viÃÌi`}iÃÌ>̈œ˜VÀ>Ìià cruelty investigation. hens crammed inside tiny wire battery barely larger than their own bodies cages, workers smashing in the heads for nearly their entire lives. ƂˆÃ˜œÜV>ˆ˜}œ˜7>“>ÀÌ̜>`œ«Ì of baby birds and tossing live chicks new guidelines, including into trash bags to suffocate, and >ˆ˜ÃÌÀi>“VœÛiÀ>}iœvÌ i prohibiting Tyson and its other dead hens left to rot in cages with ˆ˜ÛiÃ̈}>̈œ˜ˆ˜Ì i ˆ˜˜i>«œˆÃº-Ì>À UWRRNKGTUHTQOEQPƂPKPIRKIUKPETCVGU live birds still laying eggs for human /ÀˆL՘i]»Ì iºƂÀŽ>˜Ã>Ã/ˆ“iÃ]»>˜` ÜÓ>Ì iÞV>˜˜œÌiÛi˜ÌÕÀ˜>ÀœÕ˜`° consumption. º/ iÕvw˜}̜˜*œÃÌ]»>“œ˜}œÌ iÀ major media outlets, prompted “W5,” Canada’s leading investigative hundreds of thousands of people to Undercover investigation news program, aired an in-depth story sign the petition calling on Walmart to reveals “torture” at foie about the investigation, Ü ˆV Ü>à ditch cruel gestation crates. gras factory Tyson cuts ties with pig farm after brutally graphic video shows abuse group calls out McDonald’s Canada over alleged cruelty at chicken LEGAL ADVOCACY 6JKU[GCT/(#oUNGICNCFXQECE[FGRCTVOGPVEQPVKPWGFKVUVKTGNGUUƂIJV on behalf of the nation’s eight billion farmed animals, advocating for improved legal protections and ensuring that existing animal cruelty laws were enforced to hold animal abusers accountable.

MFA’s legal advocacy work in 2013 resulted in groundbreaking victories for farmed animals nationwide, including more criminal convictions, legislative successes and judicial involvement in matters never before addressed by the courts.

CRIMINAL CONVICTIONS LÀœÕ} Ì ˆÃVÀˆ“ˆ˜>œ«iÀ>̈œ˜Ã̜ˆ} Ì] CONTINUE ii`œ˜½Ã>V̈ۈ̈iÃÜiÀiÃÕLÃiµÕi˜ÌÞ “œ˜ˆÌœÀi`Lޏ>Üi˜vœÀVi“i˜Ì>˜` Three factory farm employees were ˆ˜Óä£Î iÜ>Ã>}>ˆ˜Vœ˜ÛˆVÌi`œv convicted of criminal cruelty to VÀˆ“ˆ˜>>˜ˆ“>VÀÕiÌÞ°/ ˆÃ̈“i iÜ>à animalsÌ ˆÃÞi>À>Ã>ÀiÃՏÌœv Ƃ½Ã Ãi˜Ìi˜Vi`̜Ì ÀiiÞi>ÀȘ >ˆvœÀ˜ˆ> state prison, one of the longest Ó䣣՘`iÀVœÛiÀˆ˜ÛiÃ̈}>̈œ˜œv> Ag-gag’s failure this year represents sentences ever imposed for farmed ÕÌÌiÀL>ÌÕÀŽiÞv>VˆˆÌÞˆ˜œŽi œÕ˜ÌÞ] a tremendous victory for American animal cruelty. œÀÌ  >Àœˆ˜>° ÕÌÌiÀL>ˆÃÌ i>À}iÃÌ consumers, who have the right to ÌÕÀŽiÞ«Àœ`ÕViÀˆ˜Ì iܜÀ`°/ >Ì know how their food is produced. ˆ˜ÛiÃ̈}>̈œ˜ÀiÛi>i`ܜÀŽiÀÃۈœi˜ÌÞ ŽˆVŽˆ˜}>˜`Ã̜“«ˆ˜}œ˜LˆÀ`Ã]`À>}}ˆ˜} CALIFORNIA CRUSADE FOR DOWNERS Ì i“LÞÌ iˆÀ܈˜}Ã>˜`˜iVŽÃ]>˜` FIGHTING FOIE GRAS Ï>““ˆ˜}Ì i“ˆ˜ÌœÌÀ>˜Ã«œÀÌVÀ>Ìið In response to MFA’s 2012 investigation /ܜœvÌ iÌ Àii ÕÌÌiÀL>i“«œÞiià œœÜˆ˜}œÕÀ՘`iÀVœÛiÀˆ˜ÛiÃ̈}>̈œ˜ ˆ˜Ìœ"˜Ì>ÀˆœˆÛiÃ̜VŽ->iÃ]> ÜiÀiVœ˜ÛˆVÌi`LÞÌÀˆ>]œ˜iœvÌ iviÜ œvÕ`ܘ6>iÞœˆiÀ>Ã]œ˜iœvÌ i -œÕÌ iÀ˜ >ˆvœÀ˜ˆ>ˆÛiÃ̜VŽ>ÕV̈œ˜] trials relating to farmed animal abuse œ˜ÞÀi“>ˆ˜ˆ˜}«Àœ`ÕViÀÃœvvœˆi}À>Ã Ì i >ˆvœÀ˜ˆ> œÕÀÌœvƂ««i>Ã >à iÛiÀ i`°/ iÃiVœ˜ÛˆV̈œ˜ÃvœœÜ ˆ˜Ì i1°-°] ƂÌi>“i`Õ«ÜˆÌ  iÜ ˜œÜ>}Àii`̜ÀiۈiÜ>œ˜i‡œvq>‡ Ì œÃiœvÌܜœÌ iÀ ÕÌÌiÀL>i“«œÞiià 9œÀŽÃi˜>̜À/œ˜ÞƂÛi>̜«ÀiÃÃvœÀ> Žˆ˜` >ˆvœÀ˜ˆ>>ÜÌ >Ì«Àœ ˆLˆÌÃÌ i >ÃÌÞi>Àˆ˜Ì iÃ>“iV>Ãi]ˆ˜VÕ`ˆ˜}the statewide ban on the force-feeding of dragging and inhumane treatment ƂTUVGXGTHGNQP[EQPXKEVKQPHQTETWGNV[ ducks for foie gras. Ƃ½ÃVœ>LœÀ>̈œ˜ œv˜œ˜‡>“LՏ>̜ÀÞ]œÀº`œÜ˜iÀ]» to factory-farmed poultry in U.S. ÜˆÌ -i˜°ƂÛi> i«i`ÀiۈÌ>ˆâiivvœÀÌà >˜ˆ“>Ã°*ÀˆœÀ̜ Ƃ½Ãˆ˜ÛiÃ̈}>̈œ˜] history. ̜œÕ̏>ÜÌ ˆÃ œÀÀˆwV«À>V̈Vi>˜`̜ ˜œ >ˆvœÀ˜ˆ>VœÕÀÌ >`iÛiÀ>``ÀiÃÃi` LÀˆ˜} iÜ9œÀŽˆ˜ˆ˜iÜˆÌ œÌ iÀÃÌ>ÌiÃ Ì iÛ>ˆ`ˆÌÞœvÌ ˆÃˆ“«œÀÌ>˜Ì>Ü° Ƃ½Ã Ƃ½Ãˆ˜ÛiÃ̈}>̈œ˜ˆ˜Ìœ iÌÌi˜VœÕÀÌ >˜`VœÕ˜ÌÀˆiÃÌ >Ì >Ûiˆ“«i“i˜Ìi` investigation led to a total of 21 counts >ˆÀˆiÃ]Ì i>À}iÃÌ`>ˆÀÞˆ˜`> œ>˜`> ȓˆ>ÀL>˜Ã° supplier to Kraft Foods and Burger King, of criminal animal cruelty against the >ÃœÀiÃՏÌi`ˆ˜>VÀˆ“ˆ˜>Vœ˜ÛˆV̈œ˜vœÀ owner of the facility and seven of his employees. >˜ˆ“>>LÕÃiˆ˜i>ÀÞÓä£Î° UNPRECEDENTED MEDIA COVERAGE The Bettencourt Dairies employee AG-GAG VICTORY pled guilty based on MFA’s Ƃ½Ã՘`iÀVœÛiÀˆ˜ÛiÃ̈}>̈œ˜Ã>˜` undercover footage showing him œÕÀw} Ì>}>ˆ˜ÃÌ>}‡}>}ÀiViˆÛi` / i>}ÀˆVՏÌÕÀ>ˆ˜`ÕÃÌÀÞ½Ã`iëiÀ>Ìi maliciously beating and shocking ՘«ÀiVi`i˜Ìi`“i`ˆ>VœÛiÀ>}iˆ˜Óä£Î° >ÌÌi“«ÌÃ̜Ã̜«՘`iÀVœÛiÀ cows and violently twisting their tails National Geographic Channel devoted ˆ˜ÛiÃ̈}>̈œ˜ÃÜiÀiÕÌÌiÀÞ`ivi>Ìi`ˆ˜ ˆ˜œÀ`iÀ̜`iˆLiÀ>ÌiÞˆ˜yˆVÌ«>ˆ˜° an entire episode of its program Óä£Î°/ ˆÃÞi>À]iiÛi˜ÃÌ>ÌiȘÌÀœ`ÕVi` “Inside Secret America” to MFA’s legal ܇V>i`>}‡}>}i}ˆÃ>̈œ˜pLˆÃ successes as a result of investigations, >ˆ“i`>ÌVÀˆ“ˆ˜>ˆâˆ˜}՘`iÀVœÛiÀ BACKYARD BUTCHER ˆ˜VÕ`ˆ˜}Ì i ˆÃ̜ÀˆV ÕÌÌiÀL>ÌÀˆ>° investigations and preventing people IMPRISONED ˜ÀiVœ}˜ˆÌˆœ˜œv Ƃ>Ã>i>`iÀˆ˜ from learning how animals are treated ՘`iÀVœÛiÀˆ˜ÛiÃ̈}>̈œ˜Ã]œÕÀ ˆ``i˜‡ œ˜v>V̜ÀÞv>À“ðEvery single one of ,œLiÀ̜ ii`œ˜Ü>ÃwÀÃÌVœ˜ÛˆVÌi` V>“iÀ>iÝ«œÃjÃ>˜`Ì iÀiÃՏ̈˜} those bills was rejected, due in large œvviœ˜Þ>˜ˆ“>VÀÕiÌÞˆ˜Óä£ÓLÞ> ˆ˜`ÕÃÌÀÞ«Õà L>VŽÜiÀivi>ÌÕÀi`>Ã> «>ÀÌ̜Ì iivvœÀÌÃœv>>À}iVœ>ˆÌˆœ˜œv >ˆvœÀ˜ˆ>VœÕÀÌvœœÜˆ˜}>˜՘`iÀVœÛiÀ cover story in “The New York Times” vœœ`Ã>viÌÞ]i˜ÛˆÀœ˜“i˜Ì>]VˆÛˆˆLiÀ̈iÃ] ˆ˜ÛiÃ̈}>̈œ˜LÞ iÀVÞœÀƂ˜ˆ“>Ã° >˜`>ÃœVœÛiÀi`LÞÌ œÕÃ>˜`Ãœv >˜`>˜ˆ“>«ÀœÌiV̈œ˜}ÀœÕ«Ã]ˆ˜VÕ`ˆ˜} Ƃ½Ã ˆ``i˜‡V>“iÀ>vœœÌ>}iÀiÛi>i` œÌ iÀ“i`ˆ>œÕ̏iÌÃ]ˆ˜VÕ`ˆ˜}CNN’s Ƃ° ii`œ˜ۈVˆœÕÏÞLÕÌV iÀˆ˜}>˜ˆ“>Ãˆ˜ “Headline News,” ABC’s “Nightline,” >˜ˆi}>Ï>Õ} ÌiÀv>VˆˆÌÞ° iV>ÕÃi Ƃ and “RT”p,ÕÃÈ>½Ã>À}iÃ̘iÜÃœÕ̏iÌ° Senate Bill Seeks To Ban Cruel Force- Fifth worker at Hoke County Butterball farm Feeding Of Ducks Exposed In Shocking pleads guilty to animal cruelty New Undercover Investigation CORPORATE OUTREACH +P/(#oUEQTRQTCVGQWVTGCEJFGRCTVOGPVOCFGUKIPKƂECPVUVTKFGU on behalf of farmed animals, successfully pressuring some of the world’s largest corporations to implement groundbreaking new farmed animal welfare policies and partnering with vegan food manufacturers to promote cruelty-free food choices. Our efforts this year vastly reduced animal suffering and saved countless lives.

CANADA GROCERS CAN />À}iÌ]Àœ}iÀ>˜`->viÜ>Þ] >Ûi GESTATION CRATES Vœ““ˆÌÌi`̜« >Ș}Ì i“œÕÌ° To bring nationwide attention to / ˆÃÞi>ÀÃ>܈˜VÀi>Ãi`“œ“i˜ÌՓ Walmart’s dismal animal welfare ˆ˜Ì i“œÛi“i˜Ì̜i˜`Ì iVÀÕi stance, Ƃ>՘V i`ˆÌÃ7>“>ÀÌ «À>V̈ViœvVœ˜w˜ˆ˜}«Ài}˜>˜Ì«ˆ}à ÀÕiÌÞV>“«>ˆ}˜°Ƃë>ÀÌœvÌ i ˆ˜}iÃÌ>̈œ˜VÀ>ÌiÃp“iÌ>i˜VœÃÕÀià V>“«>ˆ}˜]Ì i7>“>ÀÌ ÀÕiÌÞ“œÌœÀ ÜÓ>Ì i>˜ˆ“>ÃV>˜½ÌiÛi˜ÌÕÀ˜ tour hit over 150 citiesˆ˜Óä£ÎÜˆÌ  >ÀœÕ˜`]ˆi`œÜ˜Vœ“vœÀÌ>LÞ]Ü>Ž]œÀ iÞi‡V>ÌV ˆ˜}] i>`ˆ˜i‡}À>LLˆ˜} i˜}>}iˆ˜œÌ iÀL>ÈVLi >ۈœÀð- œÀ̏Þ «ÀœÌiÃÌð/ ˆÃÞi>À½ÃV>“«>ˆ}˜>Ãœ >vÌiÀ Ƃ >˜>`>Àii>Ãi`à œVŽˆ˜} Vœ˜ÃˆÃÌi`œvthree full-page ads in ՘`iÀVœÛiÀvœœÌ>}iœv>««>ˆ˜} 7>“>À̽à œ“i̜ܘ˜iÜë>«iÀ]V>ˆ˜} Vœ˜`ˆÌˆœ˜Ãˆ˜Ãˆ`iœ˜iœvÌ iVœÕ˜ÌÀ޽à on the mega retailer to stop supporting >À}iÃÌ}iÃÌ>̈œ˜VÀ>Ìiv>VˆˆÌˆiÃ]Ì i VÀÕiÌÞ°/œˆ˜VÀi>Ãi«ÀiÃÃÕÀiœ˜ ,iÌ>ˆ œÕ˜Vˆœv >˜>`>>˜˜œÕ˜Vi` Vœ“«>˜ÞiÝiVṎÛiÃ]MFA unleashed ˆ˜ >ˆvœÀ˜ˆ>>˜`“œÀiÌ >˜>`œâi˜ Ì >Ì>iˆ} ÌœvÌ iVœÕ˜ÌÀ޽Ïi>`ˆ˜} a giant mobile billboard`iV>Àˆ˜}] VœÕ˜ÌÀˆiðResponding to pressure, }ÀœViÀÞV >ˆ˜Ã]ˆ˜VÕ`ˆ˜} >˜>`> º7>“>ÀÌ\-̜«/œÀÌÕÀˆ˜}*ˆ}Ã]» Amazon UK stopped the sale of ->viÜ>Þ] œÃÌVœ7 œiÃ>i >˜>`>]>˜` Ü ˆV “>`iÌܜ>««i>À>˜ViÃœÕÌÈ`i foie gras on its site this year, fueling 7>“>ÀÌ >˜>`>]would require their 7>“>À̽à i>`µÕ>ÀÌiÀȘ i˜Ìœ˜Ûˆi] «ÀiÃÃÕÀivœÀƂ“>✘1-̜`œÌ iÃ>“i° suppliers to phase out the use of cruel ƂÀŽ>˜Ã>Ã]i>V ̈“iVˆÀVˆ˜}Ì iLՈ`ˆ˜} gestation crates.Ƃ i>`ˆ˜iˆ˜º/ i vœÀÌܜÜiiŽÃ° 6>˜VœÕÛiÀ-՘»`iV>Ài`\º*ˆ}VÀÕiÌÞ VEGAN VENTURES ۈ`iœ >Ã`iÈÀi`ivviVÌ]}ÀœViÀëÀiÃà In response to increased pressure, vœÀ Փ>˜iVœ˜`ˆÌˆœ˜Ã°» including over 350,000 signatures / ˆÃÞi>ÀÃ>Ü՘«ÀiVi`i˜Ìi`}ÀœÜÌ  on MFA’s online petition asking the ˆ˜«>˜Ì‡L>Ãi`vœœ`“>ÀŽiÌÃ]>ÃÜi>à The announcement by the RCC company to ban gestation crates, ՘«>À>ii`“>ˆ˜ÃÌÀi>“ÀiVœ}˜ˆÌˆœ˜œv prompted “The Western Producer,” Walmart has publicly announced that Ûi}>˜Ûi˜ÌÕÀiðMFA partnered with a a major periodical, to it is working “towards an industry number of game-changing companies, run an article titled “Gestation stalls wide model” that is “respectful” including Gardein, DF Mavens, done? Seems like it.” According to of animals, hinting that important Hampton Creek Foods, and Beyond the article, “When even Walmart and change is on the horizon. Meat,̜ÌÀ>˜ÃvœÀ“Ì iÜ>ÞƂ“iÀˆV>˜Ã sign-on to something like this, i>Ì>˜`ë>ÀiVœÕ˜ÌiÃÃ>˜ˆ“>Ãˆ˜Ì i farmers had better take it seriously.” «ÀœViÃð FOIE GRAS: AMAZON STILL -ÕV >«œˆVÞV >˜}i]՘>˜ˆ“œÕÏÞ DUCKING THE ISSUE RETAIL RELATIONSHIPS i˜>VÌi`LÞiÛiÀÞ“>œÀ}ÀœViÀˆ˜ >˜>`>]Ài«ÀiÃi˜ÌëiÀ >«ÃÌ iȘ}i Following MFA’s startling investigation Ƃ½ÃVœÀ«œÀ>ÌiœÕÌÀi>V `i«>À̓i˜Ì greatest animal welfare advancement ˆ˜ÌœÕ`ܘ6>iÞœˆiÀ>Ã]>ÃÕ««ˆiÀ Vœ˜Ìˆ˜ÕiÃ̜˜ÕÀÌÕÀi«Àœ`ÕV̈Ûi in Canada’s recent history. ̜Ƃ“>✘°Vœ“]Ì iܜÀ`½Ã>À}iÃÌ `ˆ>œ}ÕiÜˆÌ œÛiÀ> ՘`Ài`}ÀœViÀÞ online retailer, MFA organized a stores, restaurants, and major food nationwide campaign demanding “>˜Õv>VÌÕÀiÀÃ̜ÃÌÀi˜}Ì i˜Ì iˆÀ PRESSURE MOUNTS AGAINST Amazon stop its sale of foie gras. >˜ˆ“>Üiv>Ài«œˆVˆið ÞVœ˜Ûˆ˜Vˆ˜} WALMART >“«>ˆ}˜ ˆ} ˆ} ÌȘVÕ`i` i>`‡ Vœ“«>˜ˆiÃ̜L>˜ˆ˜ Փ>˜i«À>V̈ViÃ] turning protests outside Amazon’s ÃÕV >ÃÌ>ˆ`œVŽˆ˜}>˜`Ì iÕÃiœv 1˜vœÀÌ՘>ÌiÞ]7>“>À̈˜Ì i1°-°Ã̈ VœÀ«œÀ>Ìi i>`µÕ>ÀÌiÀȘ-i>Ì̏i° ÀiÃÌÀˆV̈ÛiVÀ>ÌiÃ>˜`V>}iÃ]MFA Vœ˜`œ˜iÃÌ iÕÃiœvVÀÕi}iÃÌ>̈œ˜ / i«À>V̈ViœvvœÀVi‡vii`ˆ˜}`ÕVŽÃ̜ UKIPKƂECPVN[KORCEVUVJGNKXGUQH VÀ>ÌiÃ]iÛi˜Ì œÕ} >“œÃÌ>œvˆÌà «Àœ`ÕVi`ˆÃi>Ãi``ÕVŽˆÛiÀÃ܏`>à billions of farmed animals and brings “>œÀVœ“«ï̜ÀÃ]ˆ˜VÕ`ˆ˜} œÃÌVœ] vœˆi}À>ÈÃÜVÀÕiˆÌ >ÃLii˜œÕ̏>Üi` them hope.

Animal-rights group targets Amazon James Cromwell Appears in Video over foie gras Asking Walmart to End ‘Torture’ of Pigs EDUCATION Education is the foundation of all societal change, which is why MFA’s education department worked so hard in 2013. Focusing on effective, results-driven tactics, such as advertising campaigns, grassroots advocacy, social media, and public demonstrations, MFA reached tens of millions of #OGTKECPUCDQWVVJGRNKIJVQHCPKOCNUQPHCEVQT[HCTOUCPFVJGDGPGƂVU of a compassionate vegan diet.

FRESH NEW VEGAN our Paid-Per-View video pledged to RESOURCES reduce or eliminate their consumption of meat, dairy and egg products. ˜œÕÀiÛiÀ‡iÝ«>˜`ˆ˜}ivvœÀÌ̜LÀˆ˜}> / ˆÃˆÃˆvi‡V >˜}ˆ˜}]>˜`ˆviÃ>ۈ˜}] Ûi}>˜ˆviÃÌޏi̜Ì i“>ÃÃiÃ]ˆ˜Óä£Î }À>ÃÃÀœœÌÃ>`ۜV>VÞ>̈ÌÃLiÃÌ° Ƃ>՘V i`ÌܜLÀ>˜`‡˜iÜÀiÜÕÀViÃ\ our rebuilt ChooseVeg.com website From coast to coast, over 250 MFA and revamped “Vegetarian Starter volunteers marched in 15 pride Guide.” These innovative support parades behind logo banners ̜œÃ>ÀiVœ“«iÌiÜˆÌ “œÕÌ Ü>ÌiÀˆ˜} declaring, “No one is free when ÀiVˆ«iÃ>˜`“i>«>˜Ã]ˆ˜vœÀ“>̈œ˜œ˜ others are oppressed.” Combined Ì iiÌ ˆV>]i˜ÛˆÀœ˜“i˜Ì>]>˜` i>Ì ‡ they handed out more than 60,000 of Ài>Ìi`Li˜iwÌÃœv>«>˜Ì‡L>Ãi``ˆiÌ] œÕÀº6i}"ÕÌ»i>yiÌÃ>˜`ˆ˜Ã«ˆÀi` ̈«Ãœ˜“>Žˆ˜}Ì iÃ܈ÌV ]>Ûi}>˜vœœ` thousands to consider adopting a «ÞÀ>“ˆ`]>˜`iÝ«iÀÌ>`ۈVi° compassionate vegan diet. Ƃ½Ãº7 ÞœÛi"˜iLÕÌ >ÌÌ i Ƃˆ“ˆ˜}̜“>ŽiÌ iÌÀ>˜ÃˆÌˆœ˜̜>Ûi}>˜ "Ì iÀ¶»«Àœ‡Ûi}iÌ>Àˆ>˜LˆLœ>À`Ã]œ˜i `ˆiÌ> i>Ì vՏ]i>ÃÞ>˜``iˆVˆœÕÃœ˜i] AD CAMPAIGNS: vi>ÌÕÀˆ˜}>«Õ««Þ>˜`>L>LÞ«ˆ}iÌ]Ì i MFA’s powerful new site and starter MAINSTREAMING œÌ iÀvi>ÌÕÀˆ˜}>ŽˆÌÌi˜>˜`>L>LÞV ˆVŽ] guide have reached over a million COMPASSION appeared in cities from Las Vegas people. to Tampa and served hundreds of 7ˆÌ >ëiVˆ>vœVÕÃœ˜œ˜ˆ˜i thousands of commuters some serious >`ÛiÀ̈Ș}]Ü ˆV >œÜÃÕÃ̜reach food for thought. MFA also teamed SOWING SEEDS OF CHANGE millions of young people with Õ«ÜˆÌ “ÕÈV“œ}Տ,ÕÃÃi-ˆ““œ˜Ã] compelling, life-altering information ëœÌˆ} ̈˜} ˆ“œ˜>LˆLœ>À`ˆ˜-œÕÌ  ˜Óä£Î]MFA conducted over 600 on and factory farming, MFA ˆV>}œÌ >Ìi˜VœÕÀ>}i`œV>Ã̜º >Ì outreach events in 190 cities, Vœ˜Ìˆ˜Õi`̜iÝ«>˜`ˆÌà ˆ} ÞivviV̈Ûi 7i]ˆÛi7i° œœÃi6i}iÌ>Àˆ>˜°» distributing close to one million pieces i`ÕV>̈œ˜>>`ÛiÀ̈Ș}«Àœ}À>“Ș of pro-vegan literature>ÌVœi}i Óä£Î°Ƃ`Ãœ˜>ViLœœŽ]ՏÕ]œœ}i] V>“«ÕÃiÃ]viÃ̈Û>Ã]>˜` >ÀÌ  >Þ >˜`œÌ iÀœ˜ˆ˜i œÌëœÌÃ`ˆÀiVÌi` THE PUPPY BURGER TOUR iÛi˜ÌÃ]ˆ˜Ã«ˆÀˆ˜}“>˜Þœv̜“œÀÀœÜ½Ã “ˆˆœ˜ÃœvÌii˜Ã̜ i>Ì6ˆ`iœ°Vœ“>˜` i>`iÀÃ̜ÌÀ>˜ÃˆÌˆœ˜̜>Ûi}>˜ˆviÃÌޏi° œœÃi6i}°Vœ“Ü iÀiÌ iÞÃ>ÜÌ i Hitting over 70 cities across the œÀÀœÀÃœvv>V̜ÀÞv>À“ˆ˜}ÜˆÌ Ì iˆÀœÜ˜ country, and generating front-page Ƃë>ÀÌœv Ƃ½Ã}À>ÃÃÀœœÌÃ>`ۜV>VÞ] iÞið headlines >˜`VœÛiÀ>}iœ˜`œâi˜Ãœv we reached over 10,000 people /6à œÜÃ]œÕÀÌÀ>vwV‡Ã̜««ˆ˜}7 ÞœÛi through our Paid-Per-View events, "ÕÀ«ÀœÛœV>̈Ûi >`->ÕÃ>}i>`] One but Eat the Other? tour got millions «>ވ˜}Ì i“i>V f£̜Ü>ÌV > vi>ÌÕÀˆ˜}>Ì>Žˆ˜}«ˆiViœv“i>ÌÜ œ œv«iœ«iÌ ˆ˜Žˆ˜}>LœÕÌÜ ÞÜiœÛi vœÕÀ‡“ˆ˜ÕÌiۈ`iœ`i«ˆV̈˜}VÀÕiÌÞ Vœ˜vÀœ˜ÌÃ>ܜՏ`‡Li`ˆ˜iÀÜˆÌ Ì i >˜ˆ“>ÃÜiVœ˜Ãˆ`iÀº«iÌûLÕÌi>Ì ̜>˜ˆ“>Ãœ˜v>V̜ÀÞv>À“ð"˜Vi ۈœi˜ÌÀi>ˆÌÞœv ˆÃ«>ÃÌœ˜>v>V̜ÀÞ œÌ iÀÃÜiV>º`ˆ˜˜iÀ°»/ iV>“«>ˆ}˜ Vœ˜vÀœ˜Ìi`ÜˆÌ Ì i >À`Ài>ˆÌˆiÃœv farm, aired on MTV, VH1, Bravo and vi>ÌÕÀi`> i>`‡ÌÕÀ˜ˆ˜}]£ä‡vœœÌ‡œ˜} ˆ˜`ÕÃÌÀˆ>ˆâi`>˜ˆ“>>}ÀˆVՏÌÕÀi]over ՏÕ>˜`Ü>ÃۈiÜi`LÞ“ˆˆœ˜Ãœv ˆ˜y>Ì>Li«Õ««Þˆ˜> >“LÕÀ}iÀL՘° 80 percent of people who watched Ìii˜Ã°The eye-catching spot took our meatless message to the masses. MEET Y OUR NEW BFFS (BEST FAB FOODS) // BOUNTY ON A THE BUDGET FREE VEGETARIAN STARTER GUIDE Campaign protests meat producers’ cruelty to animals

Hollywood protest targets YUM! * QUICK, EASY carnivores & FUN RECIPES + MOUTH30WA TERING MEATLESS MEALS “I have been wanting to go vegetarian for “I’ve been a meat lover my whole life and after a long time but have not known how. After I saw that commercial with the talking sausage, seeing the Walmart and Tyson video about I realized it’s time to change things.” cruelty against pigs, I am angry and anxious “MY HUSBAND AND I ARE INTERESTED IN to start.” BECOMING VEGETARIAN. WE JUST HAD A BABY AND WE WOULD LIKE TO RAISE HER VEGETARIAN AS WELL AFTER SEEING A DOCUMENTARY CALLED ‘ANIMAL UNDERCOVER’ ON NAT GEO TV.” “AFTER WATCHING THIS VIDEO IT “AFTER WATCHING MADE ME THINK ABOUT REALLY EVERYTHING WE DON’T KNOW ABOUT WHERE OUR FOOD COMES WANT TO MAKE A FROM. I REALLY IT ON.” CHANGE AND PASS MFA: INSPIRING COMPASSION IN 2013 “I WAS INSPIRED TO BE VEGETARIAN BY THE ‘FARM TO FRIDGE’ VIDEO.” RELATIVES. THANK YOU!” TALK ABOUT THIS TO MY FRIENDS AND I DECIDED TO GO VEGETARIAN. I’LL INFORMATION. AFTER LEARNING THIS, “THANK YOU SO MUCH FOR THIS “JUST DECIDED TO ADOPT “THANK YOU FOR HELPING ME A PLANT-BASED DIET GET STARTED GOING VEGAN. I LARGELY AS A RESULT DIDN’T REALIZE THE HORRORS OF VIEWING THE VIDEO PRODUCED BY MERCY FOR ANIMALS GO THROUGH UNTIL ANIMALS. HOPEFULLY THIS RECENTLY AND YOUR ARTICLE VEGETARIAN STARTER GUIDE AND VIDEOS WERE VERY HELPFUL. WILL GET ME GOING!” TIME! THANKS AGAIN!” WANTED TO DO FOR A LONG THIS IS SOMETHING I HAVE SINCERELY APPRECIATE IT! BECOME A VEGAN. I ME BE MOTIVATED TO “THANK YOU FOR HELPING

“THANK YOU FOR THE VIDEO. I HAD NO OF ANIMALS. I WILL IDEA OF THE TORTURE GO VEGAN. THANK YOU.” DEFINITELY I’M SHARING ON FACEBOOK.” Ɔ YOU.” YOU, PLEASE CONTINUE TO STAND UP FOR STAND SO MUCH FROM “I HAVE LEARNED “I HAVE ANIMALS, THANK “Found this because of a link to MeatVideo.com someone shared on my Facebook. Thank you so much for all the good you’re doing for animals and for helping me and so many others get involved.” “I was literally in tears when I saw a video showing how they kill animals in I want to industry. the food processing play my part and stop this by opting for a vegetarian diet.”

Dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies.