TRENDING
WIXON INNOVATES ON THE EDGE OF THE PACIFIC FILIPINO CUISINE
With its distinct sweet and sour notes, the rise of KEY FLAVORS Filipino (aka “Pinoy”) cuisine in America is in direct relation to a cultural shift of better-for-you diets that • Ube • Banana • Vinegar still pack in the flavor. Island cuisines are primarily dairy and gluten-free, aligning with trending low-carb • Mango • Coconut • Adobo and free-from diets. In addition, Pacific Rim flavors • Calamansi • Tomato • Shrimp like coconut and passion fruit are increasingly being adopted into health and wellness products.
By researching consumer behavior and trend data, Considered the “melting pot of Asia,” the Philippines Wixon’s Marketing and Innovation team has identified are home to an ethnically diverse and flavorful Filipino cuisine as a top flavor trend. Let the growing cuisine. Encompassing over 7,000 islands, this now Pacific Island population and desire for Filipino sovereign nation was once controlled by foreign ruling food fuel your next innovation. We’ve combined the powers – including the United States, Spain and Japan. creativity of our R+D and Culinary experts to develop Each of these nations have left a unique flavor mark flavor inspiration that keeps you ahead of the curve. on the country, leading the way to unique ingredient combinations and creative taste profiles.
ABOUT WIXON INNOVATES
Research-driven trend identification unites imagination and science in Wixon innovation. Our constant state of creation leads to value-driven custom taste solutions for food and beverage. For more information on the latest flavor trends influencing today’s food culture, visit www.wixon.com.
1390 East Bolivar Avenue | St. Francis, WI 53235 | 800.841.5304 | [email protected] | wixon.com CULINARY INSPIRATIONS
Sweet Filipino Sausage Pinoy Barbeque Sauce Pineapple Adobo Rice Wixon’s Filipino-inspired sausage puts The condiment of choice in the Philippines Adobo is a hallmark taste in Filipino a spin on the traditional “Longaniza” is a sweet and slightly tangy sauce known cuisine. This savory seasoning has sausage. We’ve upped the brown sugar as banana ketchup. It is often found in everything; it’s tangy, sweet and sweetness and included craveable “Pinoy” – a Filipino style of preparing has a slight kick of heat. We have savory flavors like roasted garlic, soy barbequed meat. We created a palate- provided it on rice, but this seasoning sauce, onion and dried red chili for the friendly barbeque sauce that imparts just would suit any savory application perfect balance of Filipino sweetness the right level of sweetness for any savory including meat and snacks. and mouth-watering savory notes. protein of choice. • Pineapple Adobo Flavor System • Sweet Filipino Flavor System • Pinoy Barbeque Sauce (770-008-B) (1438-094-F) (770-024-A)
Chili Calamansi Lime Snack Spicy Pickled Mango Asian Pacific Toyo Snack Kick it up a notch with an island twist on Snack + Dip Toyo is a soy sauce in Filipino cuisine that chili lime. Our blend combines the sour Add intrigue and depth of flavor with is infused with citrus to be savory and of calamansi lime with trendy habanero Wixon’s tangy and spicy seasoning tangy. In our version, we’ve taken the pepper. We also added subtle savory blend. Pickled fruits like mango and Pacific Rim inspiration of soy, ginger and notes of soy, onion and garlic for a spicy, papaya are common in the tropical citrus, and added a hint of onion, garlic flavor-packed experience. This pairs well region of the Philippines and served as and slight heat to round out the flavor. with the sweetness of diced coconut but our inspiration with an added spicy twist. Best for snack bases like half-popped can add a kick to any snack base. Our innovative seasoning is versatile popcorn, or customized for sauces, dips • Chili Calamansi Lime Flavor System in application, shown best in hummus and marinades. (1605-043-B) and on Filipino-inspired taro chips. • Asian Pacific Toyo Flavor System • Spicy Pickled Mango Flavor System (1605-042-A) (1605-044-A)
NEED MORE INSPIRATION? Our R+D and Culinary team can develop any custom taste solution for your Filipino-inspired product. Here are a few tasty flavors we’d recommend: Rambutan Rose Vinaigrette Ube Flavor Collection • Smoked Green Papaya + Roasted Shallot This vinaigrette provides a Filipino- Purple sweet potato (known as “ube”) • Fiery Calamansi Lime + Ginger inspired floral aroma and fruit flavor has a nutty flavor that provides a trendy Bloody Mary consumers are seeking, with sweetness pop of color. We blended ube with • Caramelized Papaya + Charred from the rambutan (similar in flavor coconut milk and coconut sugar to Tomato Relish to lychee), and slight acidity from the provide a health halo for an indulgent • Sweet + Smoky Ube S’more vinegar. This tangy, sweet and floral beverage. We were also inspired to make • Spicy Green Chili + Roasted Pineapple flavor is sure to deliver a positive an Instagram-worthy cream cheese and • Sweet + Sour Green Mango and memorable taste experience in delectable ube flavored truffle. • Toasted Peanut + Calamansi Lime any application. • Coconut Ube Beverage Mix • Smoky Passion Fruit Sambal • Rambutan Rose Flavor System (1603-086-B) • Filipino Five Spice Adobo (771-035-B) • Ube Purple Paradise Flavor System • Toasted Coconut + Bitter Melon (300-027-A) • Charred Green Onion + Guava + Cilantro • Ube Flavor (6100458)
1390 East Bolivar Avenue | St. Francis, WI 53235 | 800.841.5304 | [email protected] | wixon.com