2018 Media Pack

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TOGETHER WE’RE LOUDER

LOUDERSOUND.COM

2018 Media Pack

1 Contents

MEET LOUDER ……………………………. 3

OUR AUDIENCE ………………….…………... 7

LOUDER WITH US ...... 11

OUR BRANDS AND EVENTS ...... 19

2 TOGETHER We’re Louder

We love music. Our fans love music. Louder exists to turn up the volume on all types of heavy music, expanding from our heartland of rock and metal into alternative, indie and everything in between. Louder exists to grow our community of fans and bands by reaching new online audiences, and feeding their passion with new sounds and new bands.

We want to keep music thriving by being a life blood of the scene, because we all have a part to play - bands, fans, labels, brands – together we’re Louder.

3 THE NEW DIGITAL HOME For Classic Rock, Metal Hammer & Prog

Louder acts as an aggregator of the best content from our market-leading magazines and the home for the latest in the world of rock. The new look LouderSound.com site provides an easy to navigate, user friendly environment for our fans to best engage with their passions.

What do we do? We find the very best in what to listen to, what to buy, where to get the best prices

on tickets, news, reviews, interviews, opinions ... everything you need to know about rock.

4 LOUDER Is…

PASSIONATE Everyone involved is a rock and metal fan, determined to give this tremendous global community a shared home to enjoy the music and lifestyle they love - somewhere to belong.

EXPERT Louder brings together the teams behind Classic Rock, Metal Hammer and Prog with other experienced rock music media professionals, consistently serving engaging and expertly written content.

ALL-ENCOMPASSING From the latest music news to the best gigs, showcasing new talent to interviewing the biggest names in rock, Louder enables readers to pursue their passion, all in one place.

5 DIGITAL CHANNELS On The New Site

. Classic Rock

. Metal Hammer

. Prog

. Blues

. Alt. Rock

. Gear

. Video

. Tickets

and more available for sponsorship…

6 Channels TBC OUR AUDIENCE A LOYAL FANBASE

1.8m Online Monthly Users

75% Male

51% 25-44

1in5 Are returning users

1in5 Come directly onto loudersound.com

1in3 Visit the site via social media sharing

8 Source: Google Analytics Oct’17-Jan’18; 59% Of Rock, Metal and Alternative music enthusiasts attended A SUPERIOR AUDIENCE gigs or concerts in the past 12 months

Our brands have been a source of trusted rock and metal news, reviews and features for decades, so we 2in5 know our audience inside-out. Driven by editors with Rock, Metal and true passions for this world, Louder is synonymous Alternative music with honest, well-written content that stands out enthusiasts have from the crowd. attended gigs or concerts at least twice in the past year - and With Rock, Metal and Alternative music enthusiasts are 75% more likely to being among the most highly engaged listeners in than the GB average Britain, Louder offers the perfect environment to reach these valuable consumers. 311ix Rock, Metal and Alternative music 1in10 enthusiasts are over Brits listen to Rock, Metal, Indie or Alternative music 3x more likely to online intend to purchase music equipment in the next 12 months 2.8m+ Brits purchased Rock, Metal, Indie or Alternative music in the past 12 months £108

Rock, Metal and Alternative music 20m enthusiasts spend a Brits attended concerts or gigs in the past 12 months yearly average of £108 on Vinyl, CDs and music downloads 9 Source: GB TGI Clickstream 2017 Q4 MEET (Some Of) Our Readers

The Event Lovers The Musicians As our largest identified in-market segment, Knowledgeable, zealous and looking for event lovers are always looking for the best in their big break, our site attracts amazing music; from local gigs to festivals. Looking for bands and artists, keen to share their music news, previews, new shows and more, this and have the very best equipment to further group is active and poised to buy tickets. their passion and careers.

The Music Enthusiasts The Gear Nuts With busy careers and social lives, this group With plenty of disposable income and an wants to engage with their passion eye for quality, this group is looking for whenever and wherever they want; they buying advice, inspiration and reassurance need accessible and easy to navigate about their purchases from our expert content on everything rock music. editorial team.

10 BE LOUDER WITH US

New Band Of The Week: Funeral Shakes …………………………………………………… Judas Priest celebrate Firepower chart success …………………………………………………… Inverview: Jeff Beck on Hendrix, Page, Clapton, Van Halen and more... …………………………………………………… The 50 Best Punk Albums Of All Time AUDIENCE TARGETING

Our advertising campaigns are guided by a focus on efficiency and in-depth knowledge of our readers, allowing you reach only the most relevant audience and reduce ad wastage.

Leveraging a proprietary combination of behavioural, demographic, geographic and eCommerce data, we can create a bespoke audience solution tailored to the unique needs of your business.

Events Rock Music Intenders Enthusiasts

Students Guitarists

LouderSound.com provides a superior, brand- safe environment for you to connect with passionate audiences globally.

Anchored in proprietary insights and robust audience segmentation, our advertising solutions are optimised to deliver on our partners’ KPIs, from building awareness and affinity to driving direct response.

PURCHASE TICKETS FROM LOUDER NOW

Multi-screen Video-enabled

Programmatic Interactive buying formats

13 Mock example TARGETED EMAIL CAMPAIGNS

Connecting known interested readers with their passion, our weekly accompanying newsletters showcase our expert editorial content, highlighting the best articles, inspiration and buying guides.

Newsletter Subscribers 152k Total Louder Newsletter Subscribers

58k+ Metal Hammer

52k+ Classic Rock

41k+ Prog

14 Source: Future Internal Records, 2018 SPONSORED CONTENT

We are trusted by our fans to deliver content they love and by brands to craft marketing programs that help them build advocacy to valuable target consumers.

From articles to social media posts, every piece of Louder sponsored content is produced to the highest level of quality and expertise.

A sponsored page on LouderSound.com delivers a rich user experience through various optional multi- media elements such as video, user polls and social feeds.

Mock example 15 VERTICAL INTEREST Metal Hammer Classic Rock SPONSORSHIP

An opportunity to surround one of our content verticals across the website and magazines. Prog Blues Sponsorship includes:

. Sponsored content online and in our specialist magazines

. 100% display advertising share-of-voice on the website for chosen vertical Alt. Rock Events . Social media amplification

. Branded video solutions available on request

16 Channels TBC Videos Gear AMPLIFY YOUR MESSAGE

We help craft original multi-platform creative solution programmes, entirely unique to your brand to ensure we target the best people and reach your campaign goals; going above and beyond traditional media.

LOUDER Online Social Media Native pages or Hubs Experiential

Native placements Sponsored posts Housing all campaign content Sponsorship of the and social media created and offering a Golden Gods, Classic Rock audience extension rich user experience Awards and Prog Awards

17 MARKET-LEADING Magazines

For over three decades our expert magazines have kept fans entertained and informed on all the latest news, albums, tour schedules, festivals to attend and products available to best engage with their passions. Our print audience consists of highly targeted, active music lovers.

202k Total Magazine Readership

114k Classic Rock Readership

58k Metal Hammer Readership

30k Prog Readership

18 OUR BRANDS AND EVENTS SOCIAL MEDIA A Powerful Network

FACEBOOK FANS Metal Hammer: 2.1 million Classic Rock: 1.8 million Prog: 89k LOUDER: 130k Total: 4.1 million fans

TWITTER FOLLOWERS Metal Hammer: 503k Classic Rock: 222k Prog: 58k+ LOUDER: 42k+ Total: 825k followers

20 CLASSIC ROCK The Definitive Source of High Voltage Rock‘n’Roll

Classic Rock is a turbo-charged, rock’n’rollathon of a magazine, packed with exclusive interviews and features on rock’s biggest names, from Led Zeppelin to Deep Purple, Guns N’ Roses to the Rolling Stones, and beyond. Each issue has the heftiest rock reviews section on the planet and we feature the very best new bands set to rock your world and keep you informed with what's going on in your neck of the woods.

114k Monthly Magazine Readers

47 Average Age

£51.9k Average Household Income

21 METAL HAMMER Defending The Faith Since 1986

Metal Hammer is the world's biggest and best metal magazine, run by fans, for fans. In print and online, we give our readers world exclusive access to the biggest names in heavy music, along with the very best young and upcoming names in our scene. From thrash to death to black to hardcore to everything in between, if it's heavy, we have you covered. And with a social following of over 2m, Metal Hammer reigns supreme globally in the music scene.

58k Monthly Magazine Readers

34 Average Age

£35.7k Average Household Income

22 PROG The World’s Leading Progressive Music Outlet

Prog is the only international magazine devoted to progressive music in all its guises. From the classic pioneers of the 70s through the 80s Marillion-helmed revival, to the impact of the likes of Radiohead and Muse in the 90s and today’s vibrant and ever developing scene spearheaded by the likes of Steven Wilson, Opeth and Anathema With our strong network of contacts the magazine gets behind the big stories of yesteryear and brings you the best coverage of what’s happening today.

30k Monthly Magazine Readers

47 Average Age

£51.9k Average Household Income

23 THE GOLDEN GODS The Largest Metal Awards In The World

The Metal Hammer Golden Gods is the most metal awards ceremony in the universe. With over 1000 attendees, 500 industry and media influencers as well as a stream of amazing bands and artists, the event is a celebration of the very best of metal.

Sponsorship Opportunities Include:

. Headline sponsorship with integrated logo

. Awards sponsorship

. On-site branding

. Media & press extension

For additional partnership opportunities and a full media pack, th please contact you Future representative. 11 June 2018 24 THE PROG AWARDS The Best In The World Of Progressive Rock

With only 200 guests in attendance, The Prog Awards are a highly exclusive celebration of the ever-vibrant and growing Progressive Music Scene. Attended by stars such as Rick Wakeman, Jon Anderson and Steve Wilson, partnering with us allows brands to make a mark in the Progressive Music Scene.

Sponsorship Opportunities Include:

. Headline sponsorship with integrated logo

. Awards sponsorship

. On-site branding

. Media & press extension

For additional partnership opportunities and a full media pack, please contact you Future representative. 25 THE CLASSIC ROCK AWARDS The Authoritative Ceremony For The World Of Rock

Hosted by Classic Rock magazine, the awards are held to celebrate the legends of rock. Voted for by rock fans all over the world, we honour both contemporary and classic giants of rock.

Sponsorship Opportunities Include:

. Headline sponsorship with integrated logo

. Awards sponsorship

. On-site branding

. Media & press extension

For additional partnership opportunities and a full media pack, please contact you Future representative. 26 TOGETHER WE’RE LOUDER

LOUDERSOUND.COM

For more information and to discuss LOUDER partnership opportunities, please contact your Future representative.

Please note: all mock ups are for illustrative purposes only. 27