Bauer Media Bauer is a conglomerate. A conglomerate is a company that is made up of subsidiaries. Due to the subsidiaries that Bauer have that means they have cross media ownership (they have more than one type of media) which allows them to make brands which can be promoted and advertised across different platforms. This is called Synergy. These are the subsidiaries and different platforms Bauer Media own

Kerrang magazine, Kerrang radio and Kerrang Television Bauer is a dominant magazine industry in the UK (two conglomerate companies) it’s a German multination cross medial company. Baur bought EMAP (they were the UK’s publishing house and radio network) One of the reasons why Bauer is a successful media company is that alongside Channel4 both put in 50% (we call this a joint venture) to buy ‘Box’ television which is now booming. Music magazines Bauer Media owns

These are the different music magazines Bauer Media owns Synergy enables Bauer to easily advertise their own products over different platforms and targets a larger audience thus creating more profit and attracting more advertisers.

This is apart of a subsidiaries (Kerrang) that Bauer Media own and this apart of their Media Pack which advertisers look on

Bauer is a publishing house (a company that specialise in magazine) and Bauer have created Bauer Media has different brands for example their magazines – Kerrang, Q and Heat are all booming magazine and are different products and attract different audiences in order for Bauer Media to outreach. Their magazines also have TV music shows and Radio networks. For example, Kerrang also has a TV music channel, a radio network, a massive festival, tours and an award show which big international artist who produce rock music come to. A larger target audience creates cross media ownership and they use synergy in all their platforms which all creates profit for them. The Kerrang TV music channel could promote and advertise the festival, the radio network and the magazine etc. Bauer caters for a mainstream audience because there magazines there magazines make an incredible amount of income and they have dedicated subscribers. They attract a more younger audience there populist age range is 15-24 because of that they have to make sure that there magazines are mainstream. What are the subgenres and how much do they cost? The main subgenre for Bauer Media is music as it is their best selling genre

Mojo magazine cost Q magazine cost Kerrang magazine £4.60 £3.90 cost £2.20

What are IPC Media

IPC Media is a conglomerate meaning that it has subsidiaries. This means that due to the subsidiaries IPC Media has Cross Media Ownership(they have more than one type of media) which allows them to make brands which can be promoted and advertised across different platforms. This is called Synergy. Music Magazines they own IPC media own NME and Uncut magazine Subgenres for IPC Media

• The subgenres for IPC Media are Fashion and Homes because most of their magazines are based on that.

£3.90 – it’s aimed at people who want a luxurious home mid 20’s that £3.90 – why it’s cheap, overprices affordable price Do they cater for a niche or a mainstream audience? IPC Media cater for a mainstream audience because they target a popular audience because they have high amount of readership and circulation Facts and figures from NME’s Media pack showing evidence that the magazine Is mainstream

Future Publishing is an independent company are an independent company They do not produce Media Packs for their magazines because they're an independent company. They attract and older audience of people who enjoy listening to rock and classical musical. Classical Rock produces other magazines such as; Prog, Blues and Country. As an independent company you’ll find that Future Publishing cannot use synergy as they do not have many subsidiaries which doesn’t create platforms for them to advertise. An independent company is on a tight budget and therefore attract a small audience thus creating less profit and attracting less advertisers. Music Magazines they own

• Classic Rock and Metal Hammer Subgenres for Future Publishing

• The subgenres for Future Publishing are Music and Sports

It’s aimed at people who particularly love cycling They cost £4.75 They cost £5.50 It’s aimed at people who love classical rock music

Do they cater for mainstream or niche audiences? (demographic) Why do you think this?

• Future publishing cater for a niche audiences. I think this because for example for their music magazines they target a niche audience as not many people listen to classical rock/country music as a whole. Also, for their sports magazine they target a niche audience for example cyclist and all there magazines target a very older audience this can be an advantages as a very older audience will be working and can afford to buy their magazines.