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Introducing the 2015 New Jersey Auto Show NJ Advance Media Presents: New Jersey’S 1St Auto Show

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Introducing the 2015 New Jersey Auto Show NJ Advance Media Presents: New Jersey’S 1St Auto Show Introducing the 2015 New Jersey Auto Show NJ Advance Media presents: New Jersey’s 1st Auto Show Set between the Philadelphia and New York DMA’s, New Jersey represents one of the most densely populated regions in the country without an auto show. NJ Advance Media, representing the largest local media audience in New Jersey, presents New Jersey car aficionados with the inaugural New Jersey Auto Show. New Jersey Auto Show October 9 – 11, 2015 New Jersey Convention and Exposition Center 2015 NEW JERSEY AUTO SHOW 2 Market Potential The Market: New Jersey • The most densely populated state in the U.S. • Houses most of its residents in the North and Central parts of the state • 5.4 million residents live within a 40 mile radius of the NJ Expo Center in Edison Auto Show Market Area 40 mile radius from the NJ Expo Center excluding Passaic, Bergen, Hudson and any NY zip codes other than Staten Island Middlesex County, NJ 808,468 Essex County, NJ 789,983 Monmouth County, NJ 639,036 Union County, NJ 570,155 Morris County, NJ 490,015 Richmond County, NY 470,957 Ocean County, NJ 421,064 Mercer County, NJ 382,126 Somerset County, NJ 311,410 Bucks County, PA 211611 Hunterdon County, NJ 124,630 Burlington County, NJ 56,657 Sussex County, NJ 55,490 Warren County, NJ 55,014 Grand Total 5,386,616 2015 NEW JERSEY AUTO SHOW Source: Nielsen, Consumer Concentration 2014 4 Demographic profile of the Auto Show market area Reach educated consumers with discretionary income who plan to buy a vehicle 15% of households plan to purchase/lease a new vehicle in the next 12 months 15% 12% Black/ 6% Race/Origin 65% White Other Hispanic African American Asian 2015 NEW JERSEY AUTO SHOW Source: 2014 NY/Philadelphia study, Base = 40 mile radius from Edison, NJ (excluding Bergen, Passaic, Hudson and NY counties other than Richmond)t 5 New Jersey Consumer Buying Power for Autos Ranks #3 among the top DMAs in the country with over $20 Billion to be spent in 2014 Rank DMA Spent at Auto Dealer 1 New York $43,305,753,112 2 Los Angeles $36,152,094,274 3 New Jersey (if NJ were a DMA) $20,515,860,252 4 Chicago $20,025,056,588 5 San Francisco $18,457,578,324 6 Washington, DC-MD $17,989,025,298 7 Philadelphia $17,757,783,665 8 Boston et al, MA-N $15,978,840,301 9 Dallas-Ft. Worth $15,499,328,419 10 Atlanta $13,460,939,743 2015 NEW JERSEY Source: Nielsen, Consumer Buying Power 2014 AUTO SHOW 2014 NY/Philadelphia study, Base = 40 mile radius from Edison, NJ (excluding Bergen, Passaic, Hudson and NY counties other than Richmond)t 6 IHS Polk reports on NJ Auto Market Top 10 Autos registered in NJ in 2013 Nearly Half a Million cars were HONDA 68,702 bought in New Jersey in 2013 TOYOTA 53,180 FORD 44,937 64% of them were purchased in NISSAN 39,759 HYUNDAI 30,843 the 40-mile Auto show market area CHEVROLET 25,599 BMW 22,317 JEEP 20,071 MERCEDES-BENZ 19,783 SUBARU 15,968 2015 NEW JERSEY AUTO SHOW Source: IHS Automotive Polk, 2013 and 2014 YTD (Jan-Aug) 7 Auto Show Opportunity in New Jersey If theIf designatedNorth/Central NJ New Auto Jersey Show was marketit’s own wasDMA, it’s own 20 DMA,it would it would be thebe onlythe marketonly sizeable without anmarket without an autoauto show show- 15 THIS PRESENTS 10 A HUGE Population In Millions OPPORTUNITY 5 0 DMA Tampa Atlanta Denver Detroit Detroit Orlando Phoenix Chicago Houston New York Los Angeles Los Sacramento Philadelphia San Francisco Seattle-Tacoma Boston, MA-NH Dallas-Ft. Worth Minneapolis-St. Paul Washington, DC-MD Washington, Miami-Ft. Lauderdale Source: Nielsen, Consumer Concentration 2014 2015 NEW JERSEY North Central includes: Burlington, Essex, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Somerset, Sussex, Union, AUTO SHOW Designated NJ Auto Show Market 8 Warren counties in NJ, Richmond in NY and Bucks in PA. New Jersey’s #1 showplace: New Jersey Convention and Expo Center • Be seen in New Jersey’s #1 showplace • Located at the hub of major NJ roadways including: I-95 (The NJ Turnpike) • Situated in Edison, NJ, in the heart of one of the I-287 nation’s fastest growing and most affluent The Garden State Parkway, and geographic regions US Route 1,9, and 35 • Largest venue in Northern New Jersey, offers Just 15 minutes south of Newark Liberty Airport 150,000 square feet of exhibit space plus ground level accessibility including fourteen loading docks and two drive-in doors 2015 NEW JERSEY AUTO SHOW 9 NJ Advance Media NJ Advance Media is part of one of the nation’s leading publishing companies • Part of Advance Publications and other global brands • World-class reputation • Nationwide presence • Best in-class digital marketing solutions • 12 local news and information websites ranking #1 in their markets, including NJ.com* • Newspapers in 25+ cities • Premier magazines 2015 NEW JERSEY AUTO SHOW Source: Scarborough 2013, comScore September 2013 11 Combining print and digital for powerful reach of the New Jersey region SUSSEX PASSAIC BERGEN WARREN 2.4 MORRIS On behalf of the media we represent ESSEX % NJ Advance Media HUDSON 15 UNION use BOTH desktop mobile print print & digital HUNTERDONprovides reach of AGE SOMERSET under 35 28% 37% 25% + +MIDDLESEX 50+ 46% 16% 54% millionlion 5.0digital million MERCER reach MONMOUTH GENDER people male 53% 52% 49% 6.3 female 47% 48% 51% in the NJ market Monthly HHI+ BURLINGTON OCEAN 100K+ 43% 51% 31% CAMDEN view nj.com on a GLOUCESTER desktopcomputer + SALEM Additional affliated publications: + 2.0 • NJ.com • The Jersey Journal million • The Star Ledger 3.2 ATLANTIC million • The Express-Times • Ledger Local • Suburban News • Hunterdon County Democrat • Ledger Somerset • Sunday Democrat CUMBERLAND • Hunterdon Observer Observer • The Times of Trenton view nj.com on a • Inside Jersey • South Jersey Times • The Warren Reporter mobile CAPE % device view nj.com MAY 4on BOTH Sources: Digital: comScore Key Measures & Key Measures Local Market, 6 month average unique visitors (June-November 2014), NY/Philadelphia 2015 NEW JERSEY DMAs; Desktop/Mobile: ratio calculated based on national NJ.com comScore data; Print: 2014 Release 2, Nielsen Scarborough New York & AUTO SHOW Philadelphia Mix study, Cume of daily, weekly, sunday papers plus Inside Jersey, NJ.com Mobile: comScore April 2015, Desktop: March 2015; Other: 12 Unduplicated digital plus print calculated based on Scarborough reported print/digital duplication applied to comScore reported digital reach No other local print + digital combination has reach that comes close to covering the Auto Show market area than NJ.com and Star Ledger 35.0% 32.0% 30.0% 25.0% 20.0% 13.6% 15.0% 12.7% 10.1% 10.0% 10.0% 5.6% 4.1% 4.1% 4.0% 5.0% 3.7% 0.0% Star-Ledger New York Asbury Park New York New York Home News Courier News Trentonian Daily Record Greater INA Times INA Press INA Post INA Daily News Tribune INA INA INA INA Philadelphia INA Newspapers (GPN) INA Source: 2014 NY/Philadelphia study, Base = 40 mile radius from Edison, NJ (excluding Bergen, Passaic, Hudson and NY counties other than Richmond) INA: Integrated Newspaper Audience Read one or more of the past 5 weekdays, read last Sunday or visited website in past 7 days. 2015 NEW JERSEY AUTO SHOW 13 NJ Advance Media Promotional Support: More than $1 Million A minimum 6 week promotional schedule including: • More than $550,000 digital marketing on NJ.com, social media and additional network websites • More than $400,000 newspaper advertising in the Star-Ledger and 12 affiliated New Jersey newspapers • $75,000 out-of-home billboards • Dedicated event website at njautoshow.com • Press release to be distributed to local media 14 Seasoned Auto Show Production Team • President Kent Coules began producing events while serving as Director of National/Automotive/ Sales Development Advertising at The Star-Ledger • Coul Productions has produced large-scale events in cooperation with The Star-Ledger and NJ.com for more than 8 years • Team has over 40 years of combined experience in marketing, promotion and events BOSTON 2010 • Produced the Delaware Auto Show on behalf of The Wilmington News-Journal for the last two years in addition to many other events 2015 NEW JERSEY AUTO SHOW 15 2015 NJ Auto Show: an opportunity not to be missed Powerful Event Know-How • NJ Advance Media: Representing New Jersey’s most prominent media outlets including NJ.com and The Star-Ledger • Event promotional schedule valued at more than $1,000,000 • Coul Productions : 40+ years of marketing and event experience including successful auto show two years in-a -row Exceptional Market • 5.4 Million Adults within a 40 mile radius of Auto Show venue • A population that ranks 11th among all DMAs- all of which have auto shows Outstanding Marketing Opportunity • Real-time connection to a broad audience of auto consumers • Extended presence throughout event promotional period • Ideally timed for the 2016 model year launch 2015 NEW JERSEY AUTO SHOW 16 Be a part of New Jersey’s inaugural Auto Show October 9-11, 2015 NJ Exposition Center, Edison NJ 2015 NEW JERSEY AUTO SHOW Contact: Kent Coules, Consultant to NJ Advance Media 908 268 4420 [email protected] .
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