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ROCHESTER TV GUIDE Rochester's Official TV Program and News Guide

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ROCHESTER TV GUIDE Rochester's Official TV Program and News Guide SUPER GIVE-AWAY!!! Page 6 TEB 15c GuideOct. 20-26, 1951 ROCHESTER'S Official TVTV Win $50.00--Page 9 PROGRAM & NEWS GUIDE BOSTON BLACKIE Page 16 VAL & IRENE MATES DANCING on a DIME THOSE COLORFUL, graceful, expert- you're constantly keeping one ey peel d ly-staged dance routines that have be- on chalk marks that limit your dancing come such an integral part of TV today area." --oh, the problems they involve! Then there are the added obstacles of According to Val Mates, proprietor of picking up the sound of tap dancers who the Val Mates School of Dance at 62 have the habit of rocketing across the East Avenue, choreographing intricate stage. On a large runway this presents a dance numbers for the television medium dandy spectacular routine, but in TV is the No. 1 problem of most dancing the poor Boom Microphone operator instructors today. And this, despite the tears his hair out trying to follow the fact that Val and practically every other dancer's flying feet. choreographer believe "television is the Rehearsal times are generall y short, greatest boon that ever happened to the due to the high cost of production; only dancing profession." certain costumes may be worn ~ "no What are some of the problems pecul- spangles, they refl ect too much light and iar to tripping the li ght fantastic before studio engineers object" --and because of the hungry eye of the studio cameras? the intimacy of TV itself, close-up shots ''I'd say that the limited area we must oftentimes obscure the meaning a dancer work in is the biggest hurdle," Mr. M ates is trying to impart in a certain number. says. "Because the average TV stage "However, I still believe that television is much smaller than the theatre stage, is wonderful," says Val, and his view- our routines must be developed in a point is shared equally by his lovely comparatively small area. And it's a and talented wife, Irene, who assists him real problem to interpret routines when (Continued on Page 18) TV GUIDE - PAGE' 3 ROCHESTER TV GUIDE Rochester's Official TV Program and News Guide Vol. 1 No. 39 Owned and Published by ROCHESTER PUBLICITY SERVICE 242 Powers Bldg. Rochester, 14, N.Y. Phone: LOcust 6727 Letters Editor Ellison R. Jack To The Editor Bus. Mgr. James M. Trayhern, Jr. D ear Sir: Adv. Mgr. Ralph Chinelly Bob T urner's morale must be pretty Circulation Mgr. Anthony Ciaraldi low by now, if he's read the last few issues of your magazine's "Letters T o The Editor." THIS WEEK'S TV FEATURES We think he is wonderful. and would like to see and hear more of him on Dancing on o Dime 3 Letters to Editor 4 Television. Sows and Silk Purses 5 Mr. and Mrs. W. Hoppough H enrietta, N. Dollar Derby 6, 7 Y D ear Sir: Big Red's Gift 8 Press Time Flashes 9 I am disappointed in the TV programs OFlynn Fan Fore 11 on our station. T V is getting worse in- Beauty Is Her Business 13 stead of better. I w ish Godfrey and hi s Eileen Borton 14 Friends would be back on again. I am a Boston Blackie 16, 17 Godfrey fan and I mi ss that show . TV Service Directory 23 Lucy V acca Shadow Stopper 25 Wadsworth, N . Y . Over The "TV" Fence 28 How To Be Funny 29 WHAM-TV PROGRAMS MELTON - DAILY SCHEDULE - vs. Saturday 11 Sunday 12 Monday 15 WRESTLING Tuesday 15 Last week a letter was printed in our Wednesday 18 "Letters T o The E ditor " column from Thursday 18 several viewers in Retsof. N ew York, Friday 23 commenting on the substitution of live WSYR-TV 26 w restling ma tches on Thursday nights at WHEN 27 9 o'clock for the James Melton Show. WBEN-TV 30 W e sta ted that the station 's v iewpoint would be printed next w eek. Rochester TV Guide, Oct. 20-26, 1951 . Published weekly at Rochester, N. Y. Your E ditor visi ted w ith program of- Vol. I, No. 39. Subscription price $5.00 fici als at WHAM-T V and a thorough per year, in advance. and honest review of the conflict was ex- (Continued on Page 22) TV GUIDE PAGE 4 at 11:15 when he joins Louise Wilson for "Tower Clock Time." (He also does the radio show). On Fridays, Haefner has another TV task that will be of interest for area housewives. WHAM-TV will be pre- senting a program entitled "Make It and Market" and working with the station w ill be the Monroe County Home Bureau. "The name explains the type of pro- gram it is," according to Haefner." For instance, we might give a demonstration on the making of fabric gloves at home, or how to make lamp shades, how to wrap gift packages, or other things of interest. That's the 'make it' part of the program. In addition to home making, the best buy of the day in the line of fruits and vegetables will be discussed, For in- stance, how do you know when a grape- fruit is fully ripe, or how to pick out a That's George Haefner up a-there, hasting good head of lettuce. That's the 'market' on the new "Make it and Market Show. part of the show." Working with Haef- Sows and Silk Purses On October 15th, 1940, George Haef- ner will be Miss Sue Kamienski, of the ner marched away to military service Home Bureau who will do some of the with the 10th infantry. One of the things demonstrations. that bothered him the most when he first "We'll have mimeographed sheets of joined the military, was that early morn- instructions free for the asking, about ing bugle call. all the things we show and discuss," Haef- "I used to hate to think about that 6 ner said, and we'll be invWng the house- A. M. rise and shine routine," says H aef- wives to send in their suggestions on what ner. For me, that was awfully early in they would like to have demonstrated on the day. future programs." Compared to Haefner's hours now, that Around WHAM-TV, Haefner is 6 A. M. bugle was a "second breakfast" known as a man who w ill dive into things routine. headfirst, and TV is no exception. Not For the past few y ears, George has content to work on one new show, he's been Farm Editor at WHAM, and starts going to do another. his radio broadcasting day at 5:15, but Each Tuesday, at 12 :45, his long time he has to be up an hour before that. "4: 15 radio partner Louise Wilson w ill join A. M. is the coldest, bleakest, dreariest H aefn er on "Homemakers Holiday" or and unhappiest hour of the day or night," "How To Be A Good Hostess." according to the 2-year-old-radio man Working in conjunction with the 'Tm gla d television starts later in the Y.W.C.A., George and Louise will chat day." and demonstrate about the things that For Haefner, his TV day starts now interest the modern hostess. TV GUIDE - PAGE 5 $ $ $ $ $ $ $' $ $ $ $ $ $ $ $ $ $ DOLLAR DERBY HEREr IN ONE EXCITING FUN-PACKED HALF HOURr IS TV's ANSWER TO THE HIGH COST OF LIVING Do I hear one? .one . one . exciting excursion into audience partici- I have one! Do I hear two? two pation~"DOLLAR DERBY" ~scored an two dollars bid . two it is . three immediate and jubilant success with the three going once, going twice hundreds of happy housewives, children S ~ O ~ L ~ D , --to the lady in the and skeptical husbands who jammed the fourth row for Threeee dollars! studio to vie for the many fine prizes The rapid-fire auctioneer's chant brought which fell to the highest bidders under to Rochester TV on Wed., Oct. 17, one the auctioneer's gavel. of the liveliest fun-happy half hours ever With versatile Mort Nusbaum perform- designed to catch the imagination of ing flawlessly as "Dollar Derby's" Mas- Madam Housewife. ter of Ceremonies, the show swung into Premiered from 11 to 11:30 a.m. from a swift opening pitch of excitement that the main auditorium of Rochester Radio rang some sort of hell for sustained City on Humboldt St., Wegman's ultra- viewer-studio audience interest. TV GUIDE - PAGE 6 Essentially, for those who might have missed the first show (and for the thous- ands that will soon clamor to take their Wed. morning seats at the studio) "Dol- lar Derby" -can be classified as a super give-away, a glorified auction. Here's how it works: With every purchase at any of the W egmans Super Markets, the customer is given a cash register slip showing the total amount of his purchase. These slips are ·then redeemed at a special booth in the lobby of Rochester Radio City on the morning of the Wednesday telecast of "Dollar Derby." Derby Dollars are ex- changed there for the slips and each studio visitor then uses this "cash" to bid for the many valuable prizes put on the auctioneer's block during the program. No actual money is required-just DERBY DO's Host - MORT NUSBAUM - two of them to bid by telephone from their own homes. Those chosen will be notified in advance. In between the auctions which are mas- terfully conducted by machine-gun tongu- AUCTION WHAM-TV AUCTION ed Ted Jackson, emcee Mort strolls up MONEY Wed.
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