Bayer Sharpens OTC Focus with Sale of Diabetes Care
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OTC26-06-15p1_OTC15/11/2005 p1&24 24/06/2015 09:14 Page 1 26 June 2015 COMPANY NEWS 3 Bayer sharpens OTC focus Pfizer growsits footprint 3 with new facilityinChina OTCmachines offered in US 3 CVS to pay US$1.9bn for 4 with saleofDiabetes Care Target pharmacybusiness Weifaset to enlarge 5 ayer is set to sharpen its focus on its tour as the Consumer Health unit’sbiggest-sell- itsOTC operations Brecently-expanded OTCbusiness by ing franchise (see Figure 1). OTCcompanies need 6 selling its Diabetes Careunit –which in- Werner Baumann,Bayer HealthCare’schief to pricesmarter cludes anumber of OTCdiagnostic devices – executive officer,said that the companywas Mission adds expertise 8 to Panasonic HealthcareHoldings for C1.02 confident that its Diabetes Care business would in transdermal patches billion. The deal is expected to close in the thrive as part of Panasonic HealthcareHoldings Merz lookingfor innovativefirms 8 first quarter of 2016. –which wasbacked by private-equity firm Sanofi’s NasacortAllergy 9 The business includes the Contour line of KKR and technology giant Panasonic –point- to enter Canadian market blood-glucose monitoring meters and strips, ing out that the German companyhad along- Phynovaopens up 10 which is the Bayer Consumer Health unit’s standing relationship in the diabetes sector with pipelineofTCMs biggest-selling brand, with sales of C658 mil- the Japanese firm. lion in 2014. Commenting on the deal, KKR said that GENERAL NEWS 12 Outside of Europe, Diabetes Care products in partnership with Panasonic it would create were sold directly to consumers through phar- a“global diabetes care powerhouse” with the Greek pharmacists strike 12 macies, drugstores and mass merchandisers, aim of transforming the diabetes-care industry. over wider access to OTCs Bayer pointed out, while in Europe theywere ASMI welcomes reportonselfcare 12 primarily sold via pharmacies. Focus on Life Sciences Canada approves IBS-reliefproduct 12 Diabetes Care forms part of Bayer Con- Bayer announced in September last year that OTCibuprofen gets allclear 13 sumer Health’sMedical Care unit, along with it intended to focus entirely on its Life Sciences from New Zealand agency the company’sradiology products. Bayer Con- businesses –including its consumer healthcare Perrigotolaunch 13 sumer Health also includes the German firm’s interests –byspinning offits MaterialScience store-brand Mucinex D Animal Health and Consumer Care units. Bayer polymers operation (OTC bulletin, 26 Sept- Consumer Health is adivision of the Bayer ember 2014, page 9). MARKETING NEWS 14 HealthCare sub-group. By floating the MaterialScience business UPSA adds granules to 14 Selling the Diabetes Care business will see on the stock market, Bayer claimed it would EfferalganlineinFrance Consumer Care –which wasexpanded signifi- position itself as a“world leader” in the fields Benecol debutsinChina 15 cantly when Bayer acquired Merck &Co’s of human, animal and plant health. in solublepowder format Consumer Care operation and its Claritin, Cop- Earlier this month, the companysaid that Nelsons backs Arnicare cream 15 pertone, Dr Scholl’sand MiraLAX brands late the MaterialScience unit would change its name Scandinavia will be first 16 last year (OTC bulletin,10October 2014, page to Covestro on 1September and be floated on to seeSwimCount launch 1) –become Consumer Health’sprimary focus. the stock market by “mid-2016 at the latest”. Insomniadevicelaunched in UK 16 Furthermore, the OTCloratadine-based al- MaterialScience reported annual sales of Sudocrem’s app inspired 17 lergybrand Claritin will takeoverfrom Con- C11.7 billion in 2014. by Britishsummer fêtes Contour Clarityn FEATURES 20 Other five Other five brands brands Advantage Empowerment key to 20 (Animal driving OTC growth Aspirin Health) Merck taps consumers 24 for inspiration REGULARS Advantage Aspirin Events – Our regularlisting 19 Bepanthen (Animal Health) Bepanthen People – Smithappointed PAGB 27 Aleve Aleve chiefwithDarracott as deputy Consumer Health’s top-10 brands by sales pre- and post- acquisition of Merck Consumer Careand sale of Diabetes Care, based on Bayer’s third-quarter 2014 and first-quarter 2015 results (Source –Bayer) Generics Sister Ad 04-2015_Generics Sister Advert 23/04/2015 10:44 Page 1 All that’s happening in generics and biosimilars Writtenbygenerics specialists from agenerics industryperspective The bestdecision-makers in thegenerics industrydon’thave thetimetogolooking for good information. 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VATNo: GB 608 0432 69 OTC26-06-15p2-9_Layout 1 23/06/2015 17:47 Page 3 COMPANY NEWS OTC Retailing BusinessStrategy OTC machines Pfizer grows its footprint offered in US withnew facility in China elf-service machines offering consumers Sarange of OTCmedicines could soon be fizer has begun construction of aUS$95 particularly in China,”Schmeltz explained. found across the US, as manufacturer Pharma- Pmillion (C84 million) OTCmanufacturing Noting that Pfizer also had plans to house a box rolls out its “automateddrugstore”. facility in Suzhou, China, in response to “grow- research and development facility on the site, Describing the machine –known as the ing demand” for its consumer healthcare prod- Schmeltz pointed out that this would help the Pharmabox –asa“pharmacyatyour finger- ucts in the Asia-Pacific region. firm to develop “innovative”consumer health- tips”, Pharmabox noted that its “unique self- Located near the firm’sexisting facility in care products for consumers in the region. service kiosk” carried over140 items typically Suzhou, the newplant would initiallymanufac- Pfizer’sexisting production facility in Su- found in alocal drugstore. ture Caltrate dietary supplements and Centrum zhou, which opened in 1994, had been expand- The Pharmabox offered arange of OTC multivitamins, Pfizer said, with plans to extend ed anumber of times, the companynoted, “to and personal-care brands, the firm pointed out, production to additional products in the future. keep pace with adouble-digit growth in de- including Benadryl allergy products, Listerine Commenting on the move,Andy Schmeltz, mand for the Caltrate and Centrum brands”. mouthwashes, Trojan condoms, Tylenol pain- Pfizer Consumer Healthcare’sregional presi- The facility employs astaffof700 and pro- killers and Zantac heartburn treatments. dentfor Asia-Pacific and Europe, Middle East duces arange of OTCbrands includingRobi- Claiming that the Pharmabox was“unique and Africa, said Asia-Pacific wasa“large and tussin cough and cold products, as well as Cal- in the automated-retailing industry”, the com- rapidly-growing region” for the company’sCon- trate and Centrum, plus anumber of prescrip- panysaid the vending machines offered “well- sumer Healthcare division. tion medicines. known products at the same or lower prices “The newplant in Suzhou will give us the Keith Choy, Pfizer Consumer Healthcare’s than found in most pharmacies”. production capacity we need to meet increasing regional general manager for North Asia, said The Pharmabox wasdesigned to get OTC demand for our consumer healthcarebrands, thenew facility would build on the “strong foun- and personal-care products into communities dation” the companyalready had in Suzhou. that were “not well-served by traditional bricks “Weare confident that as we expand with our and mortar pharmacies”, the firm said, noting newsite here, we will build on the productive that its machine could be placed “anywhere IN BRIEF and mutually-beneficial relationships