CEATEC JAPAN 2013 Exhibition Report

Exhibition Report

Smart Innovation ̶ Technology for Future Society and Lifestyles

Oct.1 Tue. Oct.5 Sat. Makuhari Messe, Tokyo

■Sponsors: CEATEC JAPAN Executive Board

Japan Electronics and Information Technology Industries Association

Communications and Information network Association of Japan

Computer Software Association of Japan Contents CEATEC JAPAN 2013 CONTENTS

1. EXHIBITION PROFILE 1

2. MESSAGE FROM THE SPONSORS 2

3. OPENING EVENTS / CEREMONY 2

4. EXHIBITION CONFIGURATION 3

5. RECENT EXHIBIT TRENDS 5

6. SPECIAL EXHIBITS AND PROJECTS 12

7. AWARDS 14

8. EXHIBITORS 16

9. CONFERENCE 18

10. NUMBER AND ANALYSIS OF VISITORS 19

11. PUBLICITY / ADVERTISING 22

12. CEATEC JAPAN OFFICIAL WEBSITE 25 Outline CEATEC JAPAN 2013 1. EXHIBITION PROFILE

Name: CEATEC JAPAN 2013 (Combined Exhibition of Advanced Technologies)

Objectives: ○ To allow visitors to experience the newest technologies, products, systems and software for the digital network age, and the convergence of communications, information and imaging technologies. ○ To function as a highly specific exhibition capturing the interest and responding to the needs of users by presenting the industries' latest achievements and trends. ○ As Asia’s largest interactive exhibition of information on the communications, information and imaging fields, to present the achievements, trends and vitality of the industry to the world. ○ To gather industry organizations to present clear social messages, thereby supporting industrial development and contributing to lifestyles, economies and society in the digital network age.

Duration: October 1st (Tue.) – 5th (Sat.), 2013, 10:00 a.m. - 5:00 p.m. ○ Invitational Day: October 1st (Tue.) ○ Business Days: October 2nd (Wed.) – 4th (Fri.) ○ Free Admission Day: October 5th (Sat.) ○ ICT Suite/Electronics Suite: October 1st (Tue.) – 4th (Fri.)

Location: Makuhari Messe 2-1 Nakase, Mihama-ku, Chiba, Japan

Admission: All visitors are required to register ○ Invitational Day: October 1st ○ Business Days: October 2nd – 4th Visitor registering at the Gate: General admission JPY1,000, Students JPY500 Online pre-registration / Invitational registration at the gate: Free admission ○ Free Admission Day: October 5th

Sponsor: CEATEC JAPAN Executive Board Japan Electronics and Information Technology Industries Association (JEITA) Communications and Information network Association of Japan (CIAJ) Computer Software Association of Japan (CSAJ)

Support: ○ Ministry of Internal Affairs and Communications, Japan (MIC), Ministry of Foreign Affairs of Japan (MOFA), Ministry of Economy, Trade and Industry, Japan (METI) *Listed by date established. ○ Japan External Trade Organization (JETRO), New Energy and Industrial Technology Development Organization (NEDO), National Institute of Advanced Industrial Science and Technology (AIST), National Institute of Information and Communications Technology (NICT), Information-technology Promotion Agency, Japan (IPA), Organization for Small & Medium Enterprises and Regional Innovation, JAPAN, Japan National Tourist Organization (JNTO) ○ Chiba Prefectural Government, Chiba Municipal Government ○ Japan Broadcasting Corporation (NHK), The National Association of Commercial Broadcasters in Japan (NAB) ○ Nippon Keidanren, The Japan Chamber of Commerce and Industry (JCCI), The Tokyo Chamber of Commerce and Industry, The Chiba Chamber of Commerce and Industry ○ U.S. Commercial Service, Delegation of the European Union to Japan, British Embassy in Japan, Canadian Embassy and Consulates in Japan, UBIFRANCE JAPAN (No particular order)

Assistance ○ Telecommunications Carriers Association (TCA), The Telecommunications Association (TTA), Internet Association Japan (IAjapan), Organizations: The Telecommunication Technology Committee (TTC), JAPAN INSTITUTE FOR PROMOTION OF DIGITAL ECONOMY AND COMMUNITY (JIPDEC), IT Verification Industry Association (IVIA), Association for Computer Skills Promotion (ACSP) ○ Association of Radio Industries and Businesses (ARIB), Japan Satellite Broadcasting Association (JSBA), Japan Cable and Telecommunications Association (JCTA), Japan Cable Television Engineering Association (JCTEA) ○ Association of Consumer Electronics Marketing in Japan, Electrical Products Association of Japan, Japan Federation of Electronic Parts Distributors & Dealers (JEP), Japan Computer System Seller Association (JCSSA), Japan Electronic Products Importers Association (JEPIA) ○ The Japan Electrical Manufacturers' Association (JEMA), Japan Business Machine and Information System Industries Association (JBMIA), Japan Audio Society (JAS), Japan Association of Medical Devices Industries (Jamdi), Japan Electric Measuring Instruments Manufacturers' Association (JEMIMA), Nippon Electric Control Equipment Industries Association (NECA), Camera & Imaging Products Association (CIPA), Japan Embedded Systems Technology Association (JASA), Japan Electronics Packaging Circuits Association (JPCA) ○ Japan Automobile Manufacturers Association, Inc. (JAMA), ITS Japan, Japan Auto Parts Industries Association (JAPIA) ○ The Federation of Electric Power Companies of Japan, New Energy Foundation (NEF), The Energy Conservation Center, Japan (EECJ), The Japan Electric Association (EJA), The Battery Association of Japan (BAJ), Japan Photovoltaic Energy Association (JPEA), Japan Wind Power Association (JWPA), Solar System Development Association (SSDA) ○ Japan Federation of Housing Organizations (Judanren), The Japan Machinery Federation (JMF), Japan Robot Association (JARA), The Japan Refrigeration and Air Conditioning Industry Association (JRAIA) ○ Digital Content Association of Japan (DCAj), Japan Video Software Association (JVA), Japan Book Publishers Association (JBPA), Recording Industry Association of Japan (RIAJ) (No particular order)

Assistance The Institute of Image Information and Television Engineers (ITE), The Japan Society of Applied Physics (JSAP), Academic The Institute of Image Electronics Engineers of Japan (I.I.E.E.J.), Information Processing Society of Japan (IPSJ), The Institute of Electrical Engineers of Japan, Societies: The Institute of Electronics, Information and Communication Engineers (IEICE) (No particular order)

Prime Media EDN Japan, @IT MONOist, EETimes Japan, Engadget, Digital Health Online, Tech-On!, Nikkei Electronics Partners: (No particular order)

Global Consumer Electronics Association (CEA) / International CES (USA) Partners: Messe Berlin/IFA (Germany) Messe München International/electronica (Germany), electronica & Productronica China (China) Hanover Fairs/CeBIT (Germany)

Asia China Council for the Promotion of International Trade, Electronics & Information Industry Sub-Council (CCPIT ECC) Partners: China Electronic Chamber of Commerce (CECC) China International Software & Information Service Centre (CiSiS) The Hong Kong Electronic Industries Association (HKEIA) Taiwan External Trade Development Council (TAITRA) ○ Asia Electronics Exhibition Cooperate Conference (AEECC) Member* China Electronic Appliance Corporation (CEAC) Hong Kong Trade Development Council (HKTDC) Korea Electronics Association (KEA) Taiwan Electrical and Electronic Manufacturers' Association (TEEMA) * The Asia Electronics Exhibition Cooperate Conference (AEECC) was established in 1997 to encourage mutual promotional cooperation activities among major electronics and IT exhibition organizers in the Asia region.

Management: CEATEC JAPAN Management Office (Japan Electronics Show Association (JESA))

1 Message CEATEC JAPAN 2013 2. MESSAGE FROM THE SPONSORS

CEATEC JAPAN Executive Board is pleased to announce that

CEATEC JAPAN 2013, the Cutting-Edge IT & Electronics Comprehensive Exhibition, Japan Electronics and Information Technology Industries Association was held for a five-day period from Chairman October 1 (Tuesday) to October 5 (Saturday), 2013, Norio Sasaki at Makuhari Messe (Mihama Ward, Chiba City).

Counting its 14th year, and this year under the theme

“Smart Innovation —Technology for Future Society and Lifestyles”, Communications and Information network CEATEC JAPAN 2013 sent a strong message to the world Association of Japan showcasing the technological innovations in IT & electronics, Chairman Takashi Okuda and cross-integration with other fields, that will make lifestyles and society safer, more secure and more comfortable.

CEATEC JAPAN will continue to respond to the changing times, and offer a venue to show the innovative technologies, products and services, Computer Software Association of Japan as well as contribute to creation, expansion, and vitalization of the market. Chairman Please look forward to CEATEC JAPAN in the future. Shigefumi Wada

Opening Event CEATECCEATEC JAPANJAPAN 20112013 3. OPENING EVENTS / CEREMONY

(1) Invitational Day

For the opening of CEATEC JAPAN 2013, we made the first day of the event, October 1st, as Invita- tional Day, allowing special VIP guests and exhibitor representatives. In addition to experiencing CEATEC JAPAN in a comfortable and relaxed atmosphere, exhibiting companies made the most of the day for close contact with important customers, while their executives deepened information exchange among themselves. Exhibitor representatives had the opportunity to not only fully promote the content of their exhibits but also to find out more about the exhibits of other companies, which helped to enhance future business policies and development objectives. What’s more, many press members from newspapers, magazines and broadcasting also attended this event, following Media Convention which was held the day before, and earnestly gathered news of for later release in various media. During the 5-day event, a total of 742 attended the show via VIP registration.

(2) Opening Reception The CEATEC JAPAN 2013 Opening Reception, which was held from noon on October 1st, was also a spectacular success, with 463 attendees ranging from exhibitors, sponsors, cooperating groups and government officials as well as media representatives among the invited guests. First, Mr. Masami Yamamoto, Vice-Chairman of the JEITA offered a greeting on behalf of the spon- soring associations. Next, Mr. Kazuyoshi Akaba, the Vice-Minister of the Ministry of Economy, Trade and Industry and Mr. Shun Sakurai, Deputy Director-General for the Ministry of Internal Affairs and Communications presented congratulatory speeches, followed by the announcement of two honor- ary Ministers Award winners for CEATEC AWARD 2013. In addition, a ribbon cutting ceremony to celebrate the opening of CEATEC JAPAN 2013 was con- ducted by the 3 aforementioned gentlemen plus Mr. Shuichi Fujisawa, Head of NHK Science & Tech- nology Research Laboratories, Chairman Mr. Takashi Okuda from CIAJ, and Chairman Mr. Shigefumi Wada from CSAJ. Linking CEATEC JAPAN with ITS World Congress Tokyo 2013, and the Tokyo Motor Show 2013 – three shows that are being held this fall in Tokyo – as a venue to symbolize the linkage, Mr. Akio Toyoda, the chairman of JAMA and Mr. Hiroyuki Watanabe, the chairman of ITS Japan joined the podium with Chairman Masami Yamamoto of JEITA for a photo session.

2 Exhibition Configuration CEATEC JAPAN 2013 4. EXHIBITION CONFIGURATION

(1) Stage Configuration CEATEC JAPAN（ 5 Days）

Lifestyle & Society Stage Key Technologies Stage

Exhibitions that offer proposals for new experiences from the user perspective are promoted. As a cutting-edge electronic component and device exhibition, Key Technology Stage hosted This part of the show presented technologies, products and services designed to make announcements for proposals in wide-ranging fields and industries both within Japan and peoples' lifestyles even richer and more pleasant by seamlessly linking next-generation video internationally, for electronic components and semiconductors created to achieve a smart technologies, mobile communications, smart house, smart appliances, cloud services, and society, including the materials from which they are produced, and measuring technologies to recognition technologies etc in a range of lifestyle scenes. ensure their safety.

・Home Entertainment and Video Network ■Semiconductors, Devices Zone

Smart TVs, Digital TVs, Monitors, Recorders/Players, Home servers, Storage, ・Semiconductors Home theater systems, Surround systems, Audio products, Game platforms, Broadcasting-related products & services, Digital signage, Digital cinema, MOS micro, MOS logic, System LSIs, Digital bipolar, MOS memory (DRAM, SRAM, Commercial video systems, Next-generation video technology, IPTV, Broadband, Flash memory), Analog ICs, Optical ICs, Sensors, Discreet (Silicon diodes, Rectifier elements, transistors, Thermistors, Varistors, Thyristors, Optoelectronic conversion elements, Next-generation network, Video distribution, content, Related products & services Other discreet semiconductors), Power semiconductors, Hardware design solutions (System LSIs, ASIC/ASSP, MPU/DSP, FPGA/PLD devices, EDA), Software design solutions (Embedded OS, Device drivers, Firmware, Middleware), MEMS, ・Personal Digital Tools and Mobile Networks Other semiconductors Smartphones, Tablet PCs, Mobile PCs, Electronic books, Digital cameras, Display Devices Digital video cameras, Portable game players, Portable digital audio players, ・ Electronic dictionaries, Wireless broadband services, LCDs, Plasma display panels (PDPs), Inorganic & organic electroluminescent (EL) displays, Wireless communication technology & products, Wireless LAN technologies & products, LEDs, LED elements (Lighting, Street lights, LCD backlighting, Automotive, PCs, Peripheral equipment, Related products & services Mobile phones/Mobile devices, Amusement devices, Signals), FEDs, VFDs, Touch panels, CRTs, Other display devices

・Smart Networks and Business Cloud computing, Data centers(IDC), Virtualized solution, Grid computing, Servers, Storage, ■Electronic Components Zone Operating systems, Middleware, Applications, Database, Clients, Information terminals, Digital office equipment, PDAs, Fixed communications devices, PBXs, Switching stations, ・Passive Components Transmitters devices, Communications devices, Internet equipment, Passive components (Resistors, Capacitors, Transformers, Inductors, OSCs, Video/Web conferencing systems, Softphones, IPv6, Information security, Crystal oscillators, Filters), Noise-reducing components, Other passive components Related systems & services ・Structural Components Connecting components (Connectors, Switches, Relays), PCBs, PWBs, ・Smart Houses & Smart Communities Other structural components Reusable energies, new energies, solar power generation systems for home use, household fuel cell systems, household rechargeable batteries/recharging systems, ・Functional Components power feeding systems, HEMS, smart houses, smart meters, power controllers, Transducers (Acoustic transducers, Magnetic heads, Small motors, Sensors), smart grid systems, green ITs, eco offices, BEMS systems, zero emission buildings, High-frequency modules (Digital tuners, RF modules), Other functional components smart towns, and other related systems and services ・Power Sources ・Home Appliances and Lifestyles Adapters, Chargers, Switching power supplies, Other power source-related items Home solutions, home security systems, smart appliances, network appliances, living environment appliances, HVAC equipment, cooking devices, home laundry equipment, beauty instruments, high-power appliances, design CEs, lighting apparatus, interiors, ■Batteries, Materials, Manufacturing Equipment Zone household equipment, healthcare equipment for home use, ・Batteries nursing care equipment for home use, living assistance robots, communication-enabled robots, and other related products and services Fuel cells, Lithium-ion batteries, Nickel-hydride batteries, Solar cells, Modules, Other battery-related items

・Smart Mobility ・Materials EV, HEV, PHV, FCV systems, batteries, in-car networking systems, energy supply systems, Metals, Ferrites, Magnets, Other materials ITS, telematics, traffic-related systems/services, car AVC equipment, in-vehicle computers, and other related products and services ・Devices Measurement instrumentation, Inspection and test equipment, Manufacturing equipment, Electronic component mounting machines, equipment & systems;Electronic packaging devices, ・Industrial/Social Systems and Advanced Technologies components & materials, Other equipment Disaster prevention/reduction related, security technologies, medical, social welfare, e-learning, education, government/financial related, RFID/traceability, logistics/distribution, ・Social Systems and Leading-edge Technology traffic operation management, social-infrastructure technologies, production technologies, Car electronics, Environmental/energy-related technologies, Health care/medical electronics, agriculture/agrotechnology related, robot technologies, space science technologies, Nanoelectronics, Nanotechnology, Biometrics, Biotechnology, Science and technology, nano-technologies, biometrics, biotechnologies, industrial technologies, Leading-edge Technology, Element technology, Research presentations, scientific technologies, advanced technologies, research workshops, Cross-sector cooperation, Electoral assets, Human resources, Municipal & regional industries, and other related products and services Books, Magazines, Software, Service, Other technology-related

ICT Suite/Electronics Suite（ 4 Days）

A number of activities were available to support business activities. For instance, Theme Plazas was planned for visualizing business trends, and the BtoB zone showcased improved and enhanced environments and services. The zone turned out to be an area effectively supporting business talks by dividing product categories into either the ICT Suite or Electronics Suite, which was also interlinked with the Lifestyle & Society and Key Technologies Stages.

■ICT Suite ■Electronics Suite

Technologies exhibited at the Digital Network Stage Technologies exhibited at the Electronic Components, Devices, & Industrial Equipment Stage

3 Exhibition Configuration CEATEC JAPAN 2013

(2) Breakdown of Exhibits by Category

Number of Exhibitors 2012 Results (reference) Stage/Zone No. of Booths Japan Overseas Total Exhibitors Booths Lifestyle & Society Stage 122 58 180 832 221 996 Semiconductors, Devices 19 43 62 125 41 110 Key Technologies Electronic Components 58 30 88 357 83 357 Stage Power Source, Materials, Manufacturing Equipment 34 15 49 107 72 167 ICT Suite 67 5 72 83 64 85 Electronics Suite 25 10 35 32 43 49 Lifestyle Innovation 2013 99 2 101 803 100 524 Total 424 163 587 2,339 624 2,288

(3) Overseas Exhibitors 163 exhibitors from 18 countries/regions *2012 results: 161 exhibitors from 19 countries / regions

Asia (116 exhibitors from 6 countries/regions) Taiwan 47 / China 46 / Korea 14 / Hong Kong 7 / Malaysia 1 / Thailand 1 Europe (18 exhibitors from 10 countries/regions) Germany 6 / Austria 2 / Swiss 2 / France 2 / UK 1 / Italy 1 / Sweden 1 / Czech 1 / Norway 1 / Belgium 1 North America (28 exhibitors from 1 country) USA 28 Pacific Ocean (1 exhibitor from 1 country) Australia 1

(4) Exhibition Site

1F Hall 8 Hall 7 Hall 6 Hall 5 Hall 4 Hall 3 Hall 2 Hall 1 Customer Lounge Hall 7 6 4 Hall 3

Lifestyle & Society Stage Key Technologies Stage

7 Hall 6 4 Hall 3 Lifestyle Innovation 2013 Test Drive Area ICT / Electronics Suite

Exhibitor Seminar 7 Hall 6 Hall 4 3 New Technologies and Products Seminar

NW ES

On-Site Registration On-Site Registration Hotels

Parking Information Pre-Registration Service Counter International Press Registration Conference Hall Counter Central Entrance

4 Exhibits Recent Trend CEATECCEATEC JAPANJAPAN 20112013 5. RECENT EXHIBIT TRENDS

●Exhibition Trends At Lifestyle Innovation 2013, a large vehicle demonstration area was setup inside Halls 7 and 8, where Toyota and Honda gave demonstrations and CEATEC JAPAN 2013 featured exhibits from 587 companies and organiza- prepared test-drive sessions for personal vehicles and mobility equipment, tions (Overseas participants: 163 companies/ organizations from 18 coun- as well as autonomous driving demonstration by Nissan. tries) and was held over 5 days from October 1st to 5th at Makuhari Messe. Under the theme “Smart Innovation — Technology for Future Society and Lifestyles — this year’s CEATEC JAPAN saw a number of proposals in technological innovations by uniting of diverse industries such as “automotive”, “medical and healthcare”, and “energy”, as well as new lifestyles made possible by next generation video technologies such as 4K and 8K televisions that showcased the latest trends in IT & electronics and the industry’s vitality and underlying power. What’s more, the linkage between the IT & electronics and automotive industries has further tightened this year. Various exhibits/ events representing the deeper connection between IT & electronics and automobile were on display, such as demonstrations of more realistic autonomous driving and devices that support automobile safety/comfort, as well as cooperative sym- posiums with two other shows – ITS World Congress Tokyo 2013 and the Tokyo Motor Show 2013 both coming to Tokyo in Autumn 2013. At Lifestyle & Society Stage, technologies, products and services that make people’s lifestyle more flourishing and comfortable garnered attention, such as the next-generation video technologies like 4K TV, the latest mobile devices including wearable terminals, the next-generation wireless communications technologies like 5G anticipated for ultra-fast, large-capacity communications, V2H (vehicle-to-home) and HEMS that interconnect and control homes, energy, and consumer electronics, and cloud services that promote usage of ICT.

At the ICT Suite/Electronics Suite, various business trend Theme Plazas gathered including cloud computing plaza and programmable device plaza. At the Research Park, R&D technologies of IT & electronics by university labs, university- venture corporations, corporations and public institutions were introduced. Because the admission on the last day of the show (Saturday, October 5th) was free of charge, special workshops such as Electronics Workshop for Juniors/Kids, and All Japan Robot Sumo Tournament were held again, filled with young future engineers.

●Highly anticipated next-generation video technologies gather at CEATEC JAPAN

High-definition 4K video technologies, a topic-making subject at the 2012 show, were on exhibit again at this year from a number of manufacturers in a variety of styles and methods. Panasonic concentrated its exhibits on 4K. The company’s reference exhibit of 4K OLED Panels was highly topical, which gathered visitors to form long lines for viewing. 4K television exhibitions proposed diverse ways to view 4K content including fast-motion 4K games, full-screen map display on a 4K browser, and playback of 4K videos. Also, handheld 4K video cam- At Key Technologies Stage, the world’s leading-edge, highly functional eras and the professional 4K VARICAM were on exhibit as reference prod- electronic components and devices were introduced that support “innova- ucts. The 4K VARICAM garnered attention of the global broadcasting indus- tions” including automotive sensing devices to control automotive equip- try professionals when the product was displayed back in September at ment and product functions, NFC (near-field communications) technology to IBC2013 held in the Netherlands. As for a B2B product, the TOUGHPAD 4K realize non-contact information transmission system, key devices to support tablet featuring 4K IPS-Alpha LCD panel was displayed dynamically, which the development of more compact and energy-efficient smartphones and was the recipient of Grand Prix prize of the CEATEC AWARD 2013. Visitors tablets, and various devices for medical and welfare equipment. stared intently at its high-precision display.

5 Exhibits Recent Trend

Toshiba, a company launched its 2nd generation 4K TV this summer, ●Increase in Smart Houses Utilizing ICT appealed the picture quality of their 4K REGZA Z8X Series, which were lined up at one corner of the booth. Although many say, “if you stand 3 Exhibitions in energy-efficient meters away from any TV, even with 4K televisions, you can hardly tell and convenient ”smart appli- the difference in picture quality”, Toshiba’s 4K products showed dis- ances” were showcased by con- tinct difference in viewing even from a distant space, appealing the sumer electronics manufacturers, potential of 4K TVs to the show comers. This year, the company also whereas automotive manufactur- exhibited reference models in 40-, 50-inch diagonal sizes, which are ers appealed their existence with considered to be rather small for the category, to convey 4K and proposal of “smart houses”. direction of the trend. Mitsubishi Electric introduced Toshiba also proposed new ways of using 4K for the professional terminal devices that enable audiences. Along with 4K, exhibits at the booth included energy-related users to experience home energy products. Exhibits such as photovoltaic generation system, energy management system (HEMS). The solutions such as ENE-FARM, and HEMS technologies/products show- company’s HEMS can be con- cased the company’s serious attitude towards the energy category. nected to a total of seven con- Mitsubishi Electric exhibited an LCD TV with Built-in Blu-ray sumer electronics and appliances Recorder that features Red-laser as the light source. Replacing a con- such as air conditioners, TVs, and ventional backlighting, this LCD TV is equipped with a backlighting refrigerators. that uses LED and red-laser. With this method, color purity has been Various hands-on demonstrations were performed: timer function acti- improved as it uses RGB primary colors as a light source compared to vated simply by entering the return-home time on a tablet, a function that conventional white LED backlighting, which had difficulties splitting efficiently switches to an energy-saving mode, and more. RGB primaries. Additionally, color gamut has expanded to 131% com- Toshiba showed to the public for the first time its new IT system that works pared to the company’s predecessor model, and high color purity in for refrigerators and washing machines, called “Home appliance concierge”. red can be achieved as it uses red-laser light as the R component. At the booth, a refrigerator was setup with a compact camera inside the box Also, a 65-inch 4K+Laser TV using the same backlighting technology describing what “Home appliance concierge” can do, such as viewing inside was displayed as reference exhibit. of the refrigerator via smartphone while shopping to find out the remaining Once again, Sharp, who developed its original indium gallium zinc number of eggs, etc. even if the user forgets to bring along a shopping list. oxide technology — IGZO, exhibited products adopting the IGZO LCD Sharp introduced a new concept home management system by adding display. The company widely appealed the IGZO World that keeps on “heart” to solar, reserve cell, and HEMS smart houses, which was called expanding into new categories including 4K2K displays, smartphones, the Smart Sweet Home at the exhibition. Linking appliances and consumer and tablets. Frame displays that realized ultra-thin framing using the electronics equipped with “cocoro (heart) engine”, such as seen in the IGZO technology were adopted in various sizes, for mobile device dis- robotic appliance COCOROBO, proposed the existence of household plays in 4.9- and 8.8-inch sizes, as well as a reference exhibit of 46- appliances to assist people through friendly relationships between the inch size concept model received visitors attention. What’s more, the people and electronics. company exhibited MEMS Display jointly developed with Pixtronix, a subsidiary of Qualcomm, proposing as a new application method of the IGZO technology with a unique, energy-efficiency. The display’s backlight optical transmission is controlled by applying a very minute shutter for each pixel to achieve 10x light usage efficiency compared to conventional LCD displays. MEMS Display was introduced as a new method different from both OLEDs and LCDs that features the energy-saving construction, which helps to offer better color repro- ducibility, and wider compatibility with ambient temperatures. Also, AQUOS Quattron Pro exhibited in 3 sizes of 52-, 70-, and 80- inch panels received high attention as a newly developed display adopting a new technology to realize 4K-equivalent resolution on a native HD resolution LCD panel, and turns into a “mirror display” when the power is turned off, providing new experiences for signage and other visual applications. Sharp also appealed the company’s track record in various technology applications with exhibitions of smart houses, lifestyle support technologies using robotic consumer electronics, robotics as a new business, healthcare and medical-related technologies, and more. Sony/Sony Marketing displayed their 4K-related and mobile-related products in an open-plan booth. The 56-inch 4K-compatible OLED TV reference exhibit was on display at the center of the booth and many visitors took a close look into the new TV. Xperia Z1 smartphone, which gathers Sony’s latest technologies, also received high attention. What’s more, the 4K video camera recorder Handycam FDR-AX1 for consumer applications was on displayed, another highly interested product. Popular among Special Exhibit “Lifestyle Innovation 2013” Smart Mobility mainly proposed broadcasting camera- smart houses by automotive manufacturers. men gathering news at Honda, who is targeting a full-scale entry into the HEMS market in 2015, is CEATEC JAPAN was a mainly developing co-generation units using residential gas, utilizing the unique lens-style company’s expertise in the engine development. At the booth, “residential camera — a cylindri- gas engine co-generation unit”, which is a core element for energy manage- cal form lens is the ment technology for Honda Smart Home System (HSHS) to generate and camera itself. High consume energy at home, was introduced using a kettle to resemble the unit functionality that can for easy understanding. be told from its form In addition to the three major functions of photovoltaic generation, elec- garnered interests of tricity storage, and control via HEMS, Toyota Home’s smart house featured the professionals. vehicle energy management and online management services. The energy for EVs and PHVs is taken from HEMS, which helps to save energy for transportation. Energy supply can be taken from a lithium reserve cell, which is charged using solar cells and cheaper late-night electricity rates. What’s more, electricity usage can be analyzed and confirmed online at Toyota Smart Center, which sends daily guides and advises to the user on efficient energy-savings. Such system was exhibited at the company’s booth.

6 CEATEC JAPAN 2013

●Protecting the environment and enriching In the organic EL field, Pioneer exhibited a sample of its "light-emitting layer coated OLED module" developed jointly with Mitsubishi Chemical. Cur- Corporations that build infrastructure and offer services through it also rently, the light emitting part of OLEDs are manufactured by vapor deposi- made many exciting proposals. At the roots of all of these companies lies a tion methods in which materials are vaporized in a vacuum chamber, and flowing of ideas about wide-ranging approaches to environmental protection those vaporized materials are then built up on substrate to form a film. and lifestyle enrichment. NEC, a company that has forged ahead with cloud business, proposed "cloud-type EV/PHV charging infra-service." Currently there are a number of charging stations for electric (EV) and plug-in hybrid (PHV) vehicles available at free-of-charge. However, future expansion of the number of charging stations will entail wider involvement of installation operators and charge fees, and will also require increases to the number of EV/PHV users. NEC offers a cloud service to achieve a variety of services such as billing. The company has also developed a charging controller that is separate from the charger so that the charger can connect to the cloud. Businesses involved in manufacturing charging devices are often inexperienced in networking and cloud services even though they may be very good at designing and manufacturing charging equipment. Thus, one of the purposes of NEC's system is to enable these companies to concentrate on developing and manufacturing chargers by relieving them of the burden of having to develop cloud services themselves. As well as controlling a wide range of charging devices, the charge controller can realize a variety of services by connecting to the cloud. NEC received the CEATEC AWARD 2013 Grand Prix in the Network & Service Category for this development. ●Highly anticipated 5G communications and wearable terminals

When the time where all devices connect with each other via communications comes, communications infrastructure supporting the information transaction will become much more essential than ever before. It is expected that by 2020 several billion devices connect through M2M (machine-to-machine), which will require ability to handle large capacity data even for mobile communications. NTT DOCOMO showed the power of 5G communications, which is coming after the current LTE system, through simulation. 5G is planned to be 100x faster than the current system, realizing 10Gbps transmission speed when the user is moving in speed between stationary and walking. Unlike the current system where a base station creates a cell and communications take place between the mobile units within the coverage area, the 5G uses a different method. With 5G, multiple base stations create small cells and intersect between multiple coverage areas. Mobile terminals will select an optimum cell to make communications. At the booth, when communicating in the aforementioned method under the transmission speed of 1000MHz bandwidth was shown on a big screen. On the screen, a system realizing 100x speed of the current system even where it is difficult to achieve high-speed communications like between or behind buildings was shown. This Next-generation Mobile Communication (5G) received the Minister for Internal Affairs and Communications Award of the CEATEC AWARD 2013. NTT DOCOMO proposed the potential of wearable information terminal, the Intelligent Glass, which was a reference exhibit. Intelligent Glass is an Fujitsu exhibited its "FingerLink" next-generation interface that enables eye-glasses type information terminal equipped with functions such as intuitive operations with the fingertips. FingerLink is a type of peripheral camera and display to realize interactive information services using the device used connected to a PC, and enables computerization of text on visual input from the eyes. Four proposals were made for the wearable paper through the fingertips without the need for a scanner, and pasting of terminal. First one is “All You Do is Look at Info”, which draws any informa- files anywhere. The company plans to commercialize this technology during tion from a cloud server simply by looking at the cloud with the wearable. the next financial year. Fujitsu also exhibited the sleepiness detection and Second one is “Hands-free Movie”, which requires nothing to watch video sleep sensors it has developed. This technology enables monitoring of driver for prolonged time even while on the move. Third one is “Anything is an sleepiness by sending data from a clip-type pulse sensor attached to the Interface” that turns a space or any personal belonging into a user-interface, driver's ear via a wireless module (Bluetooth) to a smartphone for analysis. and lastly the forth one is “Space Interface” that turns anything that appears The company has indicated that it would like this technology to be adopted in the Intelligent Glass into an interface. for automotive purposes. A company that proactively demonstrated "in-vehicle infotainment" (IVI) information presentation was Pioneer. sing augmented reality (AR) technology, Pioneer IVI provided driving support by displaying a variety of information in the space in front of the vehicle. There was a long queue visitors wanting to try out the simulator set up in the company's booth each day of the exhibition. Other than that, Pioneer also exhibited a number of its commercialized "AR HUD" augmented reality head-up display units, devices that project navigation information on to the upper part of the vehicle windshield, an exhibit that also attracted long line of people waiting to experience the devices. Pioneer also exhibited its "R&D see-through projection" technology. This is a display format the company is currently researching that enables viewers to see through the projection screen to the actual view behind the screen. Images are projected onto a special screen so that the projected image is visible over the background. This technology holds promise for signage applications and so forth.

7 Exhibits Recent Trend

●Electronic components and parts In the optical media field, the company exhibited and 8-layer 250 GB Blu- ray disc prototype. Storing seldom-accessed data called "cold data" on enhance presence optical discs like these enables drastic cost reductions in operating memory systems. Propping up the IT and electronics industries in Japan is the country's superior components industry. This year again, the components industry fully showed off its high-productivity, creativity and strengths. Alps Electric, a company that exhibited a concept model of an automotive cockpit last year, displayed a more advanced cockpit this year. The company presented this technology with its futuristic functions that can determine the health of the driver as well as predict behaviors (desired actions) from eye sight movements. The demonstration featured a sequence of electronic support from boarding the vehicle and driving it through to alighting. Different from the conventional mechanical type, the gearshift in this cockpit is controlled by software that allows free programming of the number of shifts and notch positions while emulating the feeling of a gearshift by creating an artificial sense of force. As well as offering operational flexibility, this device also achieves a lot more compactness. The company also presented practical configurations featuring its RF-type breath sensors, components that have been separate in the past. Also the demonstration this year of the eye sight and movement prediction technology was operated by software developed entirely by the company, meaning the company is also keeping its options open with software component development. In the area of energy, the "sleeveless current sensor" (technical exhibit) also gained attention. Usually current sensors rely on the installation of a sleeve around wires to measure the current flow, which is enabled by mea- TDK is a company that has been advancing with development and manu- suring the magnetic flux induced in the sleeve. The company's new sensor facture of electronic parts centered on its magnetic technologies as vehicle only requires installation alongside the wire which enables better use of components, and for information and energy related devices. In particular, space. The volume and weight of this new type of sensor is about one third as TDK leads the world supplying global markets with hard disk heads, its that of the conventional component, a feature that will also contribute to latest magnetic head technologies are being carefully watched. assembly machine miniaturization. The company’s heat assisted recording head technology on display this year features a close range, semiconductor laser that fires energy onto an area only a few tens of nanometers across, to heat the writing area for a fraction of a second, which holds the promise of increasing hard disk recording den- sity to 10 times that of the present level. Towards commercialization, TDK promoted this technology with a demonstration of record and replay using a server HDD that rotates at 10,000 rpm (provided by Seagate of the US). TDK won the CEATEC�AWARD Grand Prix in the Key Technology Category for this technology. As an Essential EV and HEV component, a 5th-generation DC-DC converter was also on show. This 5th-generation 1.45 kW output device provides twice the output per volume ratio as the previous 4.7 next-generation version at 2W/cc. Making the converter dramatically more compact makes it easier to install in small-sized vehicles where space is at a premium. In other areas, EV/PHV charging technologies and lithium batteries were also on display as TDK appealed to the application of its technologies across a wide range of automotive domains. The CEATEC AWARD 2013 Minister of Economy, Trade and Industry Award went to Kyocera for its "SmartSonic® sound piezo film speaker," a device that the company demonstrated at the entrance to its booth. Constructing by mounting the piezo element on a plastic film, the speaker is a mere 1 mm At the front of it exhibition, Mitsumi Electric placed its AF actuators with thick even including its supports. The good acoustic properties and thinness the company’s world-leading optical hand shake correction (OIS) systems of the speaker surprised exhibition visitors. attached. OIS use compact coils to detect shift in lenses, and requires high As automotive components, Kyocera exhibited ceramic heaters, Peltier precision to correct for handshake. In addition, higher levels of structural and piezo elements as ceramic base materials, and presented the technology are required for the extremely small actuator components company’s rapidly expanding range of products based on its ceramic designed for smartphones in recent years. technologies. Novel products on show included the lens lineup from Kyo- In the automotive area, Mitsumi exhibited its "next-generation laser projec- cera Optec. tion solution" enabled by the company’s dual-axis MEMS mirror develop- Kyocera Optec is a global top-share company in the scanner lens market, ment, "smart antenna" and "output voltage correcting 2.5A DC-DC con- and also produces barcode reader lenses among others, including infrared verter for USB." camera and sensor lenses are used for sensing long-wave infrared (heat). Smart antenna is an all-in-one antenna for digital terrestrial broadcasting, The company’s lenses GPS, LTE sending and receiving, AM/FM and so forth that outputs signals made with metallic mate- via the vehicle Ethernet. This enables a single cable to be used for the rials emit a characteristic antenna instead of the many cables previously required. metallic luster, and The company also exhibited a high-precision smartphone and tablet IC that demand for these in the detects remaining battery power - looking at the errors that have occurred heat detection and moni- up to now and having extra leeway for remaining power has lead to exces- toring field is growing. sive battery capacity. Taiyo Yuden also appealed to its dramatic shift to parts manufacture for the automotive industry. The company has begun supplying parts to the automotive, industrial and medical industries under the rubric of "combining high reliability with optimized costs." Taiyo Yuden has a product lineup that has passed the standards in those various fields, for instance the AEC-Q200 standard in the automotive field, and already has manufactured more than 2000 high-reliability items. The company also exhibited its "1 kW high-efficiency charger" as an auto- related device targeted for golf carts and forklifts.

8 CEATEC JAPAN 2013

Well-known for its automotive semiconductor products, Rohm exhibited its Omron gave a demonstration of its real-time 7-expression sensing solid hydrogen fuel cell developed in partnership with Kyoto University and using its OKAO Vision facial expression sensing technology, technology Aquafairy, as the company's approaches in the energy field. This year's is based on HumanVision Components (HVC) image sensing combined model featured a bottle containing the solid hydrogen source designed like a with a camera module in a single unit. The standard type will be released gas stove cartridge for handling safety and ease-of-use. in December. Facial expressions can reveal whether a person is feeling The solid hydrogen source produces hydrogen when water comes into comfortable or not. Combining these devices with air conditioning, light- contact with it, and the calcium hydroxide (calcified compound) that remains ing, vending machines or vehicles and so forth can provide indicators for after use is environmentally friendly. Rohm exhibited three types this year, a optimizing product temperature, brightness and so on. hybrid high-output model, a long-life model and a compact model. The Tamura Corporation introduced the products of its divisions and group hybrid high output model is about to be tested in the field. Rohm won the companies through the theme of “Supporting lifestyles as a one-and-only Grand Prix in the CEATEC AWARD 2013 Core Technology Category for this company.” The reactor coils (PV reactor) exhibited by the company’s fuel cell technology. In power semiconductors, the company announced a electronic components division are optimally configured in the standard "Hybrid MOS" that combines the advantages of super junction mosfet (SJ- range for domestic power conditioner applications. New product lineups MOSFET) with insulated gate bipolar transistor (IGBT). These components included the ELD series using amorphous powder-core low loss, high flux can raise the efficiency of inverters by improving the operational frequency magnets and conventionally cased powder core devices through to com- and reducing conduction loss, and hold promise for application in areas pact, low DCR plastic coated type powder core devices. The company's where conventional IGBTs and super junction mosfets cannot be applied, exhibition featured three types of powder core magnets for different and can greatly reduce the amount of electric power wasted as heat. applications. With attention focused on next-generation power semiconductor materials, the company's core technology division exhibited the world's first 4-inch diameter gallium oxide single crystal wafer LED (GaN on GaO LED). In preparation for TPP participation, Nichicon exhibited its "smart agri- net work system" that enables detailed control with large-scale and elec- trified agricultural operations. This system stores renewable energy such as solar, wind or micro- hydroelectric power generated in local agricultural areas, and features portable power supplies, EVs, and agricultural charging stations for fast EV charging. The company will begin field testing the system in Iwanuma City in Miyagi Prefecture at the end of the year, and is aiming for commercialization and mass production from FY 2018 onward. In May this year, Tyco Electronics Japan (TE) began operations at its next-generation Kakegawa plant in Shizuoka Prefecture, enabling the company to integrate development and production of its cutting-edge connectors and other electronic components. The company exhibition depicted how the launch of the Kakegawa plant is a new stage and a leap into a new future for the company, using a moonwalk attraction that simulates the experience 1/6 of Earth's gravity. In these ways, component makers are forging ahead to pioneer new Murata Manufacturing, a company that has poured efforts into presenting areas. The components on exhibit this time around will most likely be new wireless modules at CEATEC JAPAN in recent years, has further used in sets in a few evolved this year with its "connectability module for vehicles." On-board years from now, and Wi-Fi and Bluetooth is not just used for navigation via smartphones and these exhibits once tablet computers, but also can be used for IVI (in vehicle infotainment), an again gave one of the application gaining a lot of attention. Wireless technologies are also impor- feeling that set develop- tant to advance ease-of-use. For example, there is the "Miracast" technol- ment will be enabled ogy that transmits video displayed on a digital device to another device. This with this rich array of is achieved by the "Miracast solution vehicular Wi-Fi/Bluetooth connected components, and that ability module" that the company demonstrated. Miracast is bound to CEATEC JAPAN has become an indispensable function into the future. unveiled these underly- The company's automotive corner featured a digital output acceleration ing strengths. sensor, and a DC-DC converter for e-bikes. A unique exhibit presented in conjunction with a partner company was the surface mounted ultrasonic sensor displayed in the company's lifestyle corner. At 5.2 mm high and only 1.2 mm thick, this ultra-compact device emits ultrasound at 40 kHz, and can also receive ultrasound at the same frequency when used as a sensor. The gesture recognition functions developed by Murata’s Norwegian partner Elliptic Laboratories recognizes hand or finger waving by detecting changes in the ultrasonic waves. This system can recognize gestures anywhere as it ●Healthcare solutions close at hand uses reflected ultrasonic waves. As people all over the world become older, the heightened interest in healthcare & support (and social contributions in these areas) is becoming more and more prevalent, and the urgency to solve related problems and the expectations in the healthcare field are becoming much more familiar. In addition to its blood pressure measuring and pedometer healthcare management devices, Omron Healthcare exhibited products in new fields such as sleep and sleep time metering devices. Many of these devices are networkable in some form, and are designed for labor-saving in sorting results of measurements. At the front of its booth, Omron demonstrated its apparent age estimation system using OKAO Vision technology the company has developed. This system can simultaneously estimate the apparent age of multiple people, and estimated the ages of people walking down a designated route one after the other past the system camera. Sharp presented a system it developed for general health data measurement, storage and management that includes blood pressure, pulse and weight obtained while the patient sits on a seat called a “healthcare support chair,” a cloud-type health diagnosis support system that will enable doctors to remotely diagnose patients in real time. Sharp also exhibited a microbe sensor designed to detect airborne

9 Exhibits Recent Trend

microbes (moulds, bacteria) in about 10 min. After absorbing air in the area to be measured, the sensor uses a fluorescent detection method in addition to proprietary method to detect target microbes. Murata Manufacturing presented nursing and healthcare support technologies such as MEMS accelerometers designed to be close at hand and contribute to the gathering of biological data without the need to install cum- bersome detection equipment. Intel presented 3 applications that enable simple personal computer recording and management of health data acquired with health equipment conforming with Continua standard. Intel’s health management application designed for individuals is called Project Woodbridge, and is under development by a Japanese subsidiary of Intel. The top screen features square tiles aligned against a blue background that display vital signs such as weight, blood pressure and heart rate. Rohm exhibited its “Banalyst” micro-fluidic blood test system that detects diabetes or infectious diseases, as well as non-contact breath sensing technology that uses semiconductor lasers. The company anticipates these sensors will be used in systems to detect sleep apnea syndrome and protect drivers, using the 822nm wavelength semiconductor lasers that the com- ●Smart automobiles pany is currently developing. These lasers are shone onto the chest area, the reflection of which is then captured using an infrared camera at 640 x Automobiles have now been seen at CEATEC JAPAN for quite some time. 480 pixels. As the distance changes between the laser light position and the Vehicles have become inextricably linked with from IT and electronics, and subject, the horizontal position of the brightness peak taken with the infrared computerized automotive devices are now used at all levels from the drive camera also changes, which is the basic principle behind this technology. controller that controls the engine and the brakes, through to in-vehicle info- NEC exhibited a reference exhibit of the world's first portable DNA analysis tainment (IVI), and as functionality increases with the advances in electron- device designed for identifying individuals. Because this device and can be ics, it's as if these industries have arrived at a singularity of purpose. carried around in its case, it can be used on-site for quick DNA comparison, As well as a booth exhibition, Toyota also presented test driving of its enabling quick identification with DNA comparison in as little as 25 min. The "Winglet" personal mobility partner robot in the drive demonstration areas in product won the CEATEC AWARD 2013 runner-up Grand Prix in the Prod- halls 7 and 8. In a bold step, the company has incorporated a notably ucts Category, as well as the US Media Panel Innovation Awards 2013 in the smaller wheel diameter and lower standing position to give users a better Digital Health Category. sense of stability compared to other personal mobility devices. As well as that, the design enables much more agile mobility - visitors who got to test drive the device were visibly surprised and delighted. In Toyota's booth, the company presented its "big data transport information service” — a service designed to provide government bodies and corporations with transport data and statistics derived from big data, as well as another new transport data service that offers Telematics via smartphone called "smart G-BOOK."

●Measuring equipment supporting cutting-edge technology

Well-known measuring solutions company Rohde & Schwarz Japan presented an exhibit centered mainly on broadcast signal generators. The company exhibited its "Atomix 4K2K video board" with 4Kx2K signals in 4 As a CEATEC JAPAN newcomer, Honda offered test driving of its new HDMI for 4K, and demonstrated the system with output all the way through "UNI-CUB" personal mobility device in the drive demonstration space. to 4:2:2 signals. 4:2:2 is a signal format often used in content production to Although reminiscent of riding a gymnastics ball, users only have to entrust transfer materials, and becomes 4:2:0 with broadcasting. This video board themselves to UNI-CUB, which takes care of balance control. People handles both these signal types, and thus can generate signals for both pro- seemed tense at first when trying out these devices, but soon seemed to ducer and consumer equipment. loosen up and get comfortable. The company also set up a whiteboard in Anritsu exhibited a wide range of measuring solutions including smart the test drive area, on which people wrote many encouraging messages to meters, HEMS/BEMS, Wi-SUN wireless, ECHONET Lite device maintain the excitement during the test drive sessions. appraisal/field interference wave search systems designed to achieve Focusing on safety functions, Mazda was another company exhibiting for wireless communications technologies as infrastructure to support a the first time at CEATEC JAPAN this year. The company exhibited its safe, secure and comfortable society with environmental, health care, i-ACTIVESENSE panel designed to maintain safety with 4 types of sensors and M2M applications. In addition, the company also exhibited high- pre- (millimeter wavelength radar, pre-millimeter wavelength radar, infrared sen- cision control equipment designed to raise communications quality and sors, and visibility sensors), and also exhibited other radar sensors to operational efficiency on IP networks and with cloud services, and also convey how the installation of small devices in vehicles holds the promise of solutions to convert analog lines to IP among others. The company pre- great benefits. The new generation HMI based on The company's unique sented a range of cutting-edge solutions proposals to support the HMI "heads up cockpit" concept was demonstrated in an actual vehicle (in a achievement of a comfortable ICT society. cutaway model).

10 CEATEC JAPAN 2013

In the drive demo area in Hall 8, Nissan demonstrated man vehicles simultaneously with vehicles driving autonomously to show how the autonomously driven vehicle reacted when it encountered other vehicles at intersections or parked cars. The company set up a special course with a two- lane perimeter road and signal-less intersections in a 45m x 80 m space. Nissan took this opportunity to demonstrate the artificial intelligence of the autonomous driving technology. These city-driving demonstrations featured the "Nissan Autonomous Drive" automatic vehicle control technology fitted into the company's "Leaf" electric vehicle. The highest levels of intelligence are required to enable door-to-door driving on city and suburban roads, and this technology entails mounting 5 laser scanners, and 5 cameras (surround view monitor cameras) for 360° image recognition around the vehicle which is referenced against 3-D map data to constantly monitor potential risks from other vehicles, as well as road signage and signals. Both the autonomous and manned vehicles drove around the course at the same time, and when they encountered each other at the traffic signal-free Two awards that illustrated the Japan’s cutting-edge intersection, the autonomous vehicle waited for the manned vehicle to pass ● through the intersection before it did likewise. Then, when there was a car Under CEATEC JAPAN 2013's theme of "Smart Innovation — Technology parked on the roadside, the automotive vehicle confirmed that there were no for Future Societies and Lifestyles," the CEATEC AWARD 2013 winners were vehicles in front of it to ensure safety before passing. selected from technologies, products, services or systems that demon- The Nissan Autonomous Drive technology demonstrator was awarded the strated superior innovation from among the show' s exhibits. Presentation Grand Prix in the US Media Panel Innovation Awards. ceremonies for the Minister of Economy, Trade and Industry and the Minister of Internal Affairs and Communications Awards were held on October 1. The Minister of Internal Affairs and Communications Award was won by NTT DOCOMO for its next-generation mobile communications (5G), while the Minister of Economy, Trade and Industry Award was won by Kyocera for its SmartSonic® sound piezo film speaker. The Products Category prize went to Panasonic for its world-first "Touch- pad 4K" 20 inch 4K IPS-Alpha LCD panel 4K tablet, the Network and Service Category prize went to NEC for its cloud-type EV/PHP charging infrastructure service, the Key Technology Category prize went to TDK for its heat- assisted HD recording head, and the core technology category prize went to Rohm for its solid hydrogen fuel cell system. Each of these companies won the Grand Prix in their respective categories. The Judges’ special award went to Keio University Faculty of Science and Technology Department of System Design Engineering, Katsura laboratory, for its warmth sensation communications system. Awards at the show also included the US Media Panel Innovations Awards which went to technology, product and service exhibits at CEATEC JAPAN 2013 that were thoroughly covered and selected by IT and consumer appliance journalists visiting from the United States. The Grand Prix was selected from among the nine award categories including the newly established Industrial Design Category, and went to Nissan for its Autonomous Drive Technology.

●CEATEC JAPAN — Feel Japanese technology’s eagerness and determination to lead world markets

Car navigators continue to advance At the opening reception on the first day of the show, Deputy Minister ● Akabane of the Ministry of Economy, Trade and Industry emphasized that "We are now at a critical point that will determine whether the real The car navigator answer to the explosion of smartphones could be seen economy will improve, and whether we can revive a strong Japanese in the Clarion booth. There are two directions these advances are heading, economy. The activities of everyone working in IT and electronics are one being the display of smartphone navigation functions on vehicle naviga- crucial to the success of the government’s 3 arrows growth strategy." tor displays, and the other being car navigator advances that make use of Heeding the words of Deputy Minister Akabane, those at the forefront of smartphones while receiving cloud support. Japanese technology stepped up to the plate at this year's CEATEC Clarion has developed technology it calls "Smart Access" that connects JAPAN. It was not so much a glitzy exhibition aimed a pleasing everyone, car navigators using smartphones, and acts as core technology to provide a but an exhibition that gave you a clear sense of the recent years of the range of services. Users can download the application from the company keen determination that Japanese technology companies have towards through their smartphone and run it on their car navigator. leading global markets. The company also presented a "natural dialogue voice recognition" technology reference exhibit that enables searching through the navigator using natural speech. With this setup, voice is sent to the cloud via the special application, where meaning is analyzed, and where are searching using the information sent to the search engine takes place. The JEITA Smart Drive Technology Booth also featured a variety car navigation device demonstrations from companies that develop and manufacture them. All of these companies treat smartphones differently, but they all have connection to smartphones in common. Operability and OS stability in car navigators looks to move ahead with even more efficiently allocated processing thanks to the long accumulation of these technologies. Intel presented actual services that run on their Tizen IVI OS the company is advocating for vehicle Information Systems. By connecting to the net, a wide range of information and services can be accessed from vehicles, and applications to enable access from companies such as Toyota and NTT were on exhibit.

11 Special Exhibit “Lifestyle Innovation 2013” Smart Mobility mainly proposed smart houses by automotive manufacturers. Honda, who is targeting a full-scale entry into the HEMS market in 2015, is mainly developing co-generation units using residential gas, utilizing the company’s expertise in the engine development. At the booth, “residential gas engine co-generation unit”, which is a core element for energy management technology for Honda Smart Home System (HSHS) to generate and consume energy at home, was introduced using a kettle to resemble the unit for easy understanding. In addition to the three major functions of photovoltaic generation, electricity storage, and control via HEMS, Toyota Home’s smart house featured vehicle energy management and online management services. The energy for EVs and PHVs is taken from HEMS, which helps to save energy for transportation. Energy supply can be taken from a lithium reserve cell, which is charged using solar cells and cheaper late-night electricity rates. What’s more, electricity usage can be analyzed and confirmed online at Toyota Smart Center, which sends daily guides and advises to the user on efficient energy-savings. Such system was exhibited at the company’s booth.

Special Exhibits 6. SPECIAL EXHIBITS AND PROJECTS

Hall 8 Hall 7 Hall 6 Hall 5 Hall 4 Hall 3 Hall 2 Hall 1 Lifestyle & Society Stage NE Theater Local Content Experience Zone Government Lifestyle Innovation 2013 Plaza Key Technologies Stage

Research Park Experience of TV evolution! Test Drive Area (NHK/JEITA) Accessibility PLAZA Cloud Computing Plaza Programmable Device Plaza HATS PLAZA Chamber of Commerce Business Square ICT / Electronics Suite

Lifestyle & Society Stage

■Lifestyle Innovation 2013 ■HATS PLAZA (Exhibition Hall 6, *Test Drive Area: Hall 7-8) (Exhibition Hall 4) Exhibitors: 101 Exhibitors: 14 Supported by: Japan Electrical Manufacturers’ Association (JEMA), Supported by: Communications and Information network Association of Japan (CIAJ) Japan Automobile Manufacturers Association (JAMA) HATS Conference presented demonstrations of bidirectional communica- “Smart” evolves from a technological concept to a lifestyle proposal tions between cutting-edge communications devices from a wide range Technological developments continue to advance human lifestyles. We now have of manufacturers, and staged presen- the infrastructure to get online from anywhere and at any time with our platformized tations highlighting the importance of digital devices. The smart revolution is advancing with IT and electronics connect- bidirectional communications in a fun able to multiple networks and demands for "smart" to move past being a techno- and easy-to-understand way. logical concept and to become real-life proposals. At CEATEC JAPAN 2013, under the themes of Smart Mobility, Smart Houses & Home Appliances, Smart Healthcare, and Smart SOHO, the special exhibit Lifestyle ■Accessibility PLAZA Innovation 2013 and its related conferences brought together the lifestyles and (Exhibition Hall 4) social experience proposals of tomorrow. Exhibitors: 3 Supported by: Communications and Information network Association of Japan (CIAJ) ①Smart Mobility The Info-communication Access Hands-on experiences and drive demonstration areas were setup and visitors Council presented exhibits and enjoyed the settings. demonstrations including a range Also, a linkage symposium was held on Oct. 2nd (Wed.) with ITS World Congress of communication equipment and 2013 and Tokyo Motor Show 2013. services conveniently accessible to the physically challenged and ②Smart House & Home Appliance elderly. Exhibit corner was setup with a cooperation from ECHONET Consortium. What’ s more, on Oct. 4th (Fri.), a panel discussion organized by JEITA under the theme “New smart houses opened up by smart meters” was held. ■Experience of TV evolution! (NHK/JEITA) Smart Healthcare ③ (Exhibition Hall 5) With a cooperation from Continua Health Alliance, Digital Healthcare Plaza Supported by: Japan Broadcasting Corporation (NHK), was staged and presented. Also, the 4th Medical Healthcare Industry Innovation Japan Electronics and Information Technology Industries Association (JEITA) Forum organized by JEITA was held on Oct. 3 (Thu). Visitors experienced TV evolutions including the next generation ④Smart SOHO broadcast with ultimate video and Smart SOHO and Contents Technology Pavilion was held as an organized audio "Super Hi-Vision" and exhibition. Broadcast/Communication Hybrid services "Hybridcast" which launched recently.

■Content Experience Zone (Exhibition Hall 5) Exhibitors: 16 Supported by: Ultra-Realistic Communications Forum (URCF)

These exhibits gave visitors an experience of new communications with never-before- seen levels of realism, including 3-D and multiview imaging with super-high presence technologies, five-sense/multi-perception content and telework technologies, and 3-D imaging applications and contents using a range of new technologies.

12 CEATEC JAPAN 2013

ICT Suite Electronics Suite

■Cloud Computing Plaza ■Programmable Device Plaza (Exhibition Hall 3) (Exhibition Hall 3) Exhibitors: 24 Exhibitors: 10 Supported by: Cloud Business Alliance (CBA) Supported by: FPGA/PLD Programmable Device Forum

The cloud computing plaza intro- As if invincible, programmable duced the cloud in a number of devices continue to advance. This different fields and in an easy-to- presentation introduced cutting- understand way, including energy- edge technologies from program- saving DC composition, smart mable device design to achieve device application and deployment application expansion through to management, business systems, mounting technologies and more. and statistics utilization systems etc.

■Chamber of Commerce Business Square Saturday Events (Exhibition Hall 3) Exhibitors: 9 Supported by: The Tokyo Chamber of Commerce and Industry and others ■Electronics workshop for juniors and kids (Exhibition Hall 3) The Chamber of Commerce Busi- ness Square introduced products, Participants: 208 Supported by: Wireless Power Consortium (WPC)/Gakken technologies, and services of its members. Designed for elementary school children and parents with their children, this class gave kids an opportunity to experience building a device, hoping to get kids interested in electronics. Kids soldered components onto a circuit board, and took home ■Research Park the completed electronic models. (Exhibition Hall 3) Exhibitors: 4 Research Park presented the IT and ■All-Japan Robot Sumo Competition electronics research technologies of (Exhibition Hall 3) public and university research insti- Host: The National Association of Principals of Technical Senior High Schools and Fujisoft Inc. tutions, and promoted exchange The Kanto-division High-school Tourna- and link-up of educational and ment of All Japan Robot Sumo Tourna- research institutions with industry. ment was once again held at the CEATEC JAPAN venue. High-school students who will be responsible for the next generation have spent a year on developing their robots, of which they are very proud. The students competed each Key Technologies Stage other with their robots' performance.

■Local Government Plaza ■IT & Electronics Industrial Research Seminar for Students (Exhibition Hall 3, and others) (10:00～12:30 International Conference Hall, Room 201) Exhibitors: 17 Participants: 154 Through Cooperation and partnering of Presented by: The Japan Electronics and Information Industries Association (JEITA), IT & Electronics personnel training committee regional and local governments from around the country, this exhibit offered a Offering the opportunity to speak forum for contribution and support for directly to the front-line engineers, bringing together and promoting regional IT the Industrial Research Seminar and electronics industries, and provided gave students a venue to exchange information about leading business partner- information between industry, ships across regions, pioneering customer school personnel, and IT & elec- bases and expanding sales channels. tronics corporation.

■NE Theater (Exhibition Hall 3) Supported by: Nikkei Electronics, Nikkei Monodukuri, Nikkei Automotive Technology, Digital Health Online

Throughout the entire 5 days of the exhibition, the NE Theater showcased a number of slideshow seminars including the latest electronics technologies, essential points of the next-generation healthcare equipment development, the latest electronics and trend supporting the next-generation automotive technology, and more.

13 Award 7. AWARDS

(1)CEATEC AWARD 2013

Two years ago in 2011, under the slogan “Safe, Secure and Smart Society Proposed by the IT and Electronics Industries,” CEATEC AWARD was established to express those principles, and the award counts the third time this year. Prize winners were selected from applicant exhibitors for their products, technologies and services through strict screening. The judging committee consisted of members representing both academic and media fields, who scrutinized documents prior to the preliminary judging on-site at the actual venue to select winners. This year winners were selected from 80 applicant exhibits.

①Details of Awards ■Minister of Economy, Trade and Industry Award ■Minister for Internal Affairs and Communications Award ■Judges’ special Award

Piezo Film Speaker “Smart Sonic® Sound” Next-generation Mobile Communication System (5G) Thermal Communication System Kyocera Corporation NTT DOCOMO, Inc. Katsura Laboratory, Department of System Design Engineering, Keio University

●Products Category

〈Grand Prix〉〈Semi Grand Prix〉〈Semi Grand Prix〉 TOUGHPAD 4K, World’s first 20-inch 4K tablet with IPS Alpha LCD panel New Style Lens Cameras, the DSC-QX100 and DSC-QX10 Portable DNA Analyzer Panasonic Corporation Sony Corporation/Sony Marketing Corporation NEC Corporation

●Network & Services Category

〈Grand Prix〉〈Semi Grand Prix〉〈Semi Grand Prix〉 Electric Vehicle Charging Infrastructure Portable Headend Smart Agriculture Network System NEC Corporation DX Antenna Co., Ltd. Nichicon Corporation

●Key Technologies Category

〈Grand Prix〉〈Semi Grand Prix〉〈Semi Grand Prix〉 Thermal Assisted Magnetic Recording Head Aerial Imaging Plate TransferJet-USB Adaptor TDK Corporation Asukanet Co., Ltd. TransferJet Consortium

●Core Technologies Category

〈Grand Prix〉〈Semi Grand Prix〉〈Semi Grand Prix〉 Solid Hydrogen Source Fuel Cell system Development of Ultra Small Size (0.25mm×0.125mm) Chip Component DC-DC converter by SiC power device Rohm Co., Ltd. Murata Manufacturing Co., Ltd. Alps Electric Co., Ltd. / Alps Green Devices Co., Ltd. / Rohm Co., Ltd.

14 CEATEC JAPAN 2013

②CEATEC AWARD Judging Committee Members ■Academic experts (No particular order) Mr. Yuji Inoue (Chairman, Yuji Inoue, Chairman, The Institute of Electronics, Information and Communication Engineers) Mr. Tokumichi Murakami (Director or Planning Office, The Institute of Electronics, Information and Communication Engineers) Mr. Yasuhiro Shiraki (Auditor, The Japan Society of Applied Physics) Mr. Toru Kuroda (Vice-president, Institute of Image Information and Television Engineers) Mr. Toshiyuki Nakata (Vice President, Information Processing Society of Japan)

■Mass Media (No particular order) Mr. Tetsuya Muroyama (Executive Commentator, Japan Broadcasting Corporation — NHK) Mr. Waichi Sekiguchi (Editorial Writer, Nikkei Inc.) Mr. Tetsushi Hayashi (Chief, Electronics & Mechanical Engineering) Mr. Masaya Ishida (Senior Director, Engineering Media, ITmedia Inc.)

■Minister Award Selection Observer (Listed by date established) Ministry of Internal Affairs and Communications, Japan (MIC) Ministry of Economy, Trade and Industry, Japan (METI)

③Announcement and Award Ceremony ■MIC Award and METI Award Announcement and Award Ceremony Date: (Tue.) 1st October, 12:00 ~ Venue: CEATEC JAPAN 2013 Opening Ceremony (Hotel New Otani, Makuhari) ■Category Awards Announcement / Ceremony ●Announcement of category award exhibits that passed the primary review Date: (Wed.) 18th September, 11:15 a.m. ~ Venue: CEATEC JAPAN 2013 press conference (Sankei Hall, Otemachi) ●Announcement of the Grand Prix and Semi Grand Prix for each category and the Judges’ special Award Date: (Wed.) 2nd October, 10:00 a.m. Method: Press release, CEATEC JAPAN official website, posted at the entrance to the venue ●Award ceremony for the Grand Prix and Semi Grand Prix for each category and the Judges’ special Award Date: (Thu.) 3rd October, 10:00 a.m. ~ Venue: CEATEC JAPAN 2013 Exhibition Site (Meeting Room 201, International Conference Hall)

(2)CEATEC INNOVATION AWARDS, "As Selected by U.S. Journalists"

The CEATEC INNOVATION AWARDS, “As Selected by U.S. Journalists” were selected from technologies, products and services on show at CEATEC JAPAN and thoroughly covered at the venue by US journalists working in the IT and consumer electronics areas. Award winners were chosen for their superior innovation and potential impact on the US market. 8 US journalists covered the booths at the CEATEC JAPAN 2013 exhibition. 10 category and Grand Prix winners were selected after rigorous screening and selection. As well as the new Industrial Design Category, this year also featured the special "Smart Mobility" award presented in line with the CEATEC JAPAN 2013 theme of "Smart Innovation-Technology for Future Society in Lifestyles."

Grand Prix Autonomous Drive Vehicle Nissan Motor Co., Ltd. ①Details of Awards Category Recipient Product Grand Prix Nissan Motor Co., Ltd. Autonomous Drive Vehicle Home Entertainment Toshiba Corporation REGZA TimeOn Service Electronic Component Sharp Corporation MEMS-IGZO Display Software Sony Corporation / Sony Marketing Corporation Info-Eye Computing and Networking Murata Manufacturing Co., Ltd (Joint with Ellipticlabs) SMD Ultrasonic Sensor Mobile Technology Kyocera Corporation Torque Digital Imaging Mastor Technology Limited Steadicam Smart Community Fujitsu Limited Plant Factory Health & Household NEC Corporation Portable DNA Analyzer Industrial Design Sharp Corporation Frameless Television Smart Mobility Special Award Nissan Motor Co., Ltd. Autonomous Drive Vehicle

②The list of judges comprising the CEATEC Innovation Awards 2013 panel Michael Kanellos — Greenbiz.com, Forbes.com (Chairman) Tim Stevens — Editor at Large, CNET Mark Seavy — Consumer Electronics Daily Richard Lai — Senior Associate Editor, Engadget Tom Samiljan — Men's Journal, Travel & Leisure Auri Rahimzadeh — The Auri Group, LLC Hubert Nguyen — Ubergizmo.com Rich DeMuro — Tech Reporter, KTLA-5 TV ③Award Announcement / Ceremony Date: (Thu.) 3rd October, 12:00 a.m. ~ 13:00a.m. Venue: CEATEC JAPAN 2013 Exhibition Site (Meeting Room 201, International Conference Hall)

15 Exhibitors 8. EXHIBITORS

■CEATEC JAPAN Experience of TV evolution ! KYOCERA Corporation FIRSTOHM Kyocera Chemical Corporation ACCESSIBILITY PLAZA FORUM8 Co., Ltd. KYOCERA Connector Products Corporation Mitsue-Links Co., Ltd. Foster Electric Co., Ltd. KYOCERA Display Corporation PLUSVoice Co., LTD. Fox, inc. KYOCERA OPTEC CO., LTD. UNICOM Co., Ltd. Fraunhofer HHI KYOCERA SLC Technologies Corporation Actec., LTD. Fujikom Corporation Kyoto-Shisaku. Com ALPS ELECTRIC CO., LTD. FUJIKOWA INDUSTRY CO., LTD. Leister Technologies KK amix. co., ltd. Fujikura Ltd. Logic Research Co., Ltd. ams Japan Co., Ltd. Fujitsu Limited MAC EIGHT CO., LTD. AnyDATA Corporation FUKUI BYORA MASPRO DENKOH CORP. Aomori Core Industrial Estate Business Establishment Promotion Council GeneLite Inc. MASTOR TECHNOLOGY LTD. ArcSoft Inc. Global Cyber Group Co., Ltd. media bridge inc. ART FACTORY Co., Ltd. HAMAI ELECTRIC LAMP CO., LTD. Merci Corporation Arts-eihan Co., Ltd. HAMAMATSU PHOTONICS K.K. Mik Denshi Kohgyo Co., Ltd. ASCII HATS PLAZA Mitsubishi Electric Corporation Association of Radio Industries and Businesses ・PBX Group MITSUMI ELECTRIC CO., LTD. astrodesignK-01 FUJITSU LIMITED MOTOYA CO., LTD. Asukanet Co., Ltd. Hitachi, Ltd. Murata Manufacturing Co., Ltd. AUTOMATION REVIEW, INC. NEC Nagasaki Prefectural Government Bad ELF OKI Isahaya electronics corporation CeBIT ・MM Group (HDTV) LANCARD.COM inc. CEIEIRD in Hokuriku Neix, Inc. Ariyasu Auto Chang Sung Corporation K-02 Nippon Telegraph and Telephone Corporation Proje Company Limited Chiba City ・FAX Group Nanaboshi Electric Mfg. Co., Ltd. Chiba Prefecture CIAJ Image Data Communication & Facsimile Committee National Instruments Japan Corporation China Electronic Appliance Corporation ・10G-EPON Group NEC Corporation Changzhou Tonghui Electronic Co., Ltd. FUJITSU LIMITED NEC TOKIN Corporation China Electronics Fair/China Information Technology Expo K-03 Hitachi, Ltd. New Energy and Industrial Technology Development Organization Dongguan city Zhongqi Electronics Technology Co., Ltd. Mitsubishi Electric Corporation NGK INSULATORS, LTD. HINEN ELETRONICS (Shenzhen) Co., Ltd. OKI NHK Media Technology, INC. Hollyland (China) Electronics Technology Corporation Limited PMC-Sierra JAPAN K.K. NHK SPRING CO., LTD. Huizhou HEG Technology Co., Ltd. Sumitomo Electric Industries, Ltd. NICHICON CORPORATION IBE Electronics Co., Ltd. ・TTC Group NIHON DEMPA KOGYO CO., LTD. Lumi Legend Corporation The Telecommunication Technology Committee NIHON MARUKO CO., LTD. K-04NINGBO KEPO ELECTRONICS CO., LTD. Higashihiroshima City Nikkei Business Publications, Inc. SHENZHEN HELLO TECH ENERGY CO., LTD. Hitachi Metals, Ltd. Nikkei Inc. SHENZHEN JINGHUA DISPLAYS CO., LTD. Hoganas Japan K.K. NIPPON ANTENNA Co., Ltd. Shenzhen Ketaili Technology Co., Ltd. HOKURIKU ELECTRIC INDUSTRY CO., LTD. NIPPON CHEMI-CON CORPORATION Shenzhen WJM Silicone&Plastic Electronic Co., Ltd. HONG KONG TRADE DEVELOPMENT COUNCIL Nippon Electric Glass Co., Ltd. Well Ascent ElectronicGanzhouCo., Ltd. HORIC CORPORATION NISOUL CO., LTD. Yuehua Holding Group Co., Ltd. Hosiden Corporation NISSAN CHEMICAL INDUSTRIES, LTD. Yuyao lede computer slience&techology. Co., Ltd. Huawei Japan NLT Technologies, LTD. ZheJiang Hiye Electronics CO., Ltd. HU-BRAIN, INC. NORITAKE ITRON CORP. CHLORTROL LTD. HYPERSYNES INTERNATIONAL LIMITED NORITAKE CO., LIMITED CHRONIX Inc. IBIS Quality Framework (JEITA EC CENTER EDA STANDARD WG) NS Solutions Corporation CIVIC MEDIA CO., LTD. Icrex CO., LTD. NSM Initiatives LLC CLOVER DISPLAY LIMITED Icsil Co., Ltd. / Roinos Co., Ltd. NTT DOCOMO, Inc. Coming Plastic Co., Ltd. ICT RESORT OKINAWA (Nago City, Ginoza Village) OhmSha, Ltd. Kisomo innovation corp. Nago City Okitsumo Incorporated Computer Software Association of Japan Ginoza Villege Yamashita Materials Corporation Computer System Technology Co., Ltd. IFA/Messe Berlin GmbH OMRON Corporation Contents Experience Zone IM Co., Ltd. OMRON HEALTHCARE Co., Ltd. Ultra-Realistic Communications Forum INCOM Co., Ltd. Osaka Business & Investment Center K-05 ASTRODESIGN, Inc Information Processing Society of Japan OTAX CO., LTD. Chukyo TV. Broadcasting co., LTD. INNOBIZ ASSOCIATION Owltech Corporation/SHUN HING SPRING LIMITED FA. SYSTEM ENGINEERING Co., LTD. DAE KYOUNG IND. CO., LTD. OZ CREATIVE Co., Ltd. Hirose Tanikawa Lab., the University of Tokyo GT CO., LTD. Panasonic Corporation KEISOKU GIKEN CO., LTD. DICAPAC CO., LTD. PENTEL CO., LTD. Kyoto Univercity LIBERO SYSTEM CO., LTD. Philips Electronics Japan, LTD. Nagoya University CNS LINK CO., LTD. PIONEER CORPORATION Newsight Japan Ltd. SPRINGWAVE CO., LTD. Plott Corporation Oki Electric Industry Co., Ltd. SEJU ENGINEERING CO., LTD. POCONS CO., LTD. Saito Hideo Lab,Keio University ILSUNG IND. Pure Gear Japan Inc. Sharp Corporation Intel K.K. Ray Tron, INC. 3Dragons, LLC, INTERNATIONAL CES RCL DISPLAY LTD. Tokyo University of Agriculture and Technology IPEVO (Raimu, Inc.) Rohde & Schwarz Japan K.K. University of Fukui ITTI COMPANY LIMITED ROHM Co., Ltd. K-06 Visual Media Lab, University of Tsukuba JAPAN AUTOMATIC MACHINE CO., LTD. AGLED Co., Ltd. COSMO SOUND Co., Ltd. Japan Aviation Electronics Industry, Limited Kionix, Inc. CWB Group Japan Electronics & Information Technology Industries Association LAPIS Semiconductor Co., Ltd. Cybernoids Co., Ltd. JAPAN FEDERATION OF ELECTRONIC PARTS DISTRIBUTORS & DEALERS Rovi Corporation DAIKEN CHEMICAL Group JIANGHAI JAPAN CO., LTD. RUBYCON CORPORATION DAISHINKU CORP. NANTONG JIANGHAI CAPACITOR CO., LTD. RUSHRUN Corporation DC POWER LTD. JIPDEC RYOSAN COMPANY LIMITED DempaK-09 Publications, Inc. Jorte Inc. San Technology, Inc. DENSO CORPORATION JUNSUNGTECH CO., LTD. SANWA SUPPLY INC. DX Antenna Co., Ltd. KAGA HIGHTECH CO., LTD. SEIDIO, INC. ECOPRO ICT JAPAN CO., LTD. Katsura Laboratory, Department of System Design Engineering, Keio University SHARP CORPORATION eJigen Inc. Knowles Electronics Japan, K.K. Shiga Industry Attraction Council / Shiga Prefecture K-10Yokohama National University, VBL KOA CORPORATION SOLAR JOURNAL PieCake, Inc. KODENSHI CORP. Sonostar Inc. Electronic Journal, Inc. KONG HONG CORPORATION LIMITED SONY Corporation / SONY Marketing Corporation ERNI Electronics GmbH KORINS INC. STANLEY ELECTRIC CO., LTD. Eventregist Co., Ltd. KTL Corporation SUMIDA CORPORATION

16 CEATEC JAPAN 2013

SUNLIKE DISPLAY TECH CORP. Cloud Computing Plaza ■Lifestyile Innovation 2013 Suntec Software (Shanghai) Co., Ltd. Ascentech K.K. SUWA Optronics Co., Ltd. ASPEX Inc. Clarion Co., Ltd. SUZHOU IE-TECH CO., LTD. Chuo System Corporation Digital Healthcare Plaza Continua Health Alliance System Technology-i Co., Ltd. Cloud Business Alliance A&D Company, Limited TABUCHI ELECTRIC CO., LTD. Computer Institute of Japan, Ltd. Alive Inc. TAC SYSTEM, INC. DOVA CORPORATION BiosPyxis Corporation TAIWAN ELECTRICAL AND ELECTRONIC MANUFACTURERS' ASSOCIATION Eugrid CORE Corporation AJATO CO., LTD. EWM Japan, Ltd FUJISOFT Inc. Intel Corporation BIZLINK INTERNATIONAL CORPORATION FIT Pacific, Inc. MOM Technology Co., Ltd. CHILISIN ELECTRONICS CORP. Future Facilities K.K. MTI Ltd. ELKA INTERNATIONAL LTD. IPCORE laboratory inc. Nippon Telegraph and Telephone Corporation GI FAR TECHNOLOGY CO., LTD. Kyokuananet. co., ltd. Nordic Semiconductor ASA GLORY MARK ELECTRONIC LTD. M.Soft Co., Ltd. NTT Resonant Inc. OMRON HEALTHCARE Co., Ltd. HI-LIGHT ELECTRONIC CO., LTD. Net One Systems Co., Ltd. Oracle Corporation Japan HONOLA CO., LTD. NEURONET Inc. PLANEX COMMUNICATIONS Inc. JENJAAN QUARTEK CORPORATION Nihon CLOUDFILING Corp. RENAISSANCE Inc. JOINT TECH ELECTRONIC INDUSTRIAL CO., LTD. NIPPON SYSTEMWARE CO., LTD. Renesas Electronics Corporation JOULES MILES CO., LTD. NTT Communications Ryoyo Electro Corporation SFK Medical Corporation KING WINS TECHNOLOGY CO., LTD. QualitySoft Corp. SHARP Corporation LENOO ELECTRONICS CO., LTD. SmileWorks, Inc. Sony Corporation MAX ECHO TECHNOLOGY CORPORATION Tsukaeru.net co., Ltd. Texas Instruments Japan Semiconductor Limited MING CHIANG PRECISION CO., LTD. Vanten/Ganbatte365 TOSHIBA Corporation ONCQUE CORPORATION Web Service Development Inc WellnessData Inc. YUWA Inc. SFI ELECTRONICS TECHNOLOGY INC. Communications and Information Network Association of Japan ECHONET Consortium SHUN KUANG CO., LTD. MIRAIT Corporation ACCESS CO., LTD. TAITEK COMPONENTS CO., LTD. NAKAYO TELECOMMUNICATIONS, INC. Anritsu Engineering T-GLOBAL TECHNOLOGY CO., LTD. Ricoh Company, Ltd. Computer Engineering & Consulting, Ltd. TOPCOM TECHNOLOGY CO., LTD. Seed Planning, Inc. FUJITSU KANSAI-CHUBU NET-TECH LIMITED TRANS ELECTRIC CO., LTD. SOFTFRONT I-O DATA DEVICE, INC. Japan Electrical Safety and Environment Technology Laboratories UNISONIC TECHNOLOGIES CO., LTD. TAKACOM CORPORATION Kanagawa Institute of Technology VIKING TECH CORPORATION TSUZUKI DENKI Co., LTD. Kawamura Electric Inc. WELL BUYING INDUSTRIAL CO., LTD. Cybernet Systems Co., Ltd. KYOCERA Corporation WINSTAR DISPLAY CO., LTD. DA FORTUNE (INTERNATIONAL) COMPANY LIMITED Mediotec. Co., Ltd. YFC-BONEAGLE ELECTRIC CO., LTD. IT Verification Industry Association NIPPON SYSTEMWARE CO., LTD. Nippon Telegraph and Telephone East Corporation YOKETAN CORPORATION KBB, I&D Corp. NISSIN SYSTEMS Co., Ltd. TAIWAN EXTERNAL TRADE DEVELOPMENT COUNCIL MOUBIC OKI TAIYO INDUSTRIAL CO., LTD. National Institute of Information and Communications Technology SANDEN Corporation TAIYO YUDEN CO., LTD. ACROSS Solutions, INC. Smart Power System TAJIMI ELECTRONICS CO., LTD. Advanced Telecomunications Research Institute International Sony Computer Science Laboratories, Inc. TSP Co.,Ltd. /ATR-Promotions Inc./ATR-Trek Co., Ltd. TAMURA CORPORATION Ubiquitous Corporation TANITA Corporation /ATR Learning Technology Corporation/Vstone Co., Ltd. XXCAL Japan Inc. TDK Corporation Agrifuture GLOBAL YOUTH FESTA TE Connectivity Group Dueller Corporation Honda Motor Co., Ltd. DEUTSCHJAPANLIMITED GClue, Inc. Internet Television Inc./EVC inc. ITS Japan Tyco Electronics Japan G.K. Gootech Co., Ltd./NIPPON ALEPH CORPORATION The Japan Organizing Committee of ITS WORLD CONGRESS TOKYO 2013 TECHNICAL Co., Ltd. Quatre-i Science co., ltd. JEITA/Smart Drive Technology TECHNO BRAIN COMPANY., LTD. ShuR Group ・ITS Committee Tektronix Sofnetjapan Corporation Alpine Electronics, Inc. Teledyne LeCroy Japan Yokosuka Telecom Research Park, Inc. Clarion Co.,Ltd. DENSO CORPORATION Telit Wireless Solutions /Ubiquitous Computing Technology Corporation" FUJITSU LIMITED The Core System Co., Ltd. OHTAMA CO., LTD. FURUNO ELECTRIC CO., LTD. THE INSTITUTE OF ELECTRONICS, INFORMATION AND COMMUNICATION ENGINEERS Programmable Device Plaza Hitachi, Ltd. THE NIKKAN KOGYO SHIMBUN LTD. Agilent Technologies Japan, Ltd. Japan Radio Co., Ltd. THINK LABORATORY Co., Ltd. Aldec Japan K.K. Mitsubishi Electric Corporation Mitsubishi Heavy Industries, Ltd. TOKAI COMMUNICATION INDUSTRY CO., LTD. KONDO ELECTRONICS INDUSTRY CO., LTD. Murata Manufacturing Co., Ltd. TOKYO WELD CO., LTD. Mentor Graphics Japan Co., Ltd. NEC Corporation Tokyo Coil Engineering Co., Ltd. Non-Profit Organization FPGA Consortium Oki Electric Industry Co., Ltd. TOSHIBA CORPORATION CYPRESS SEMICONDUCTOR CORP. Panasonic Corporation TOYO ELECTRIC CORP. Kumamoto University TOSHIBA CORPORATION YAZAKI Energy System Corporation TransferJet Consortium Mitsubishi Electric Micro-Computer Application Software Co., Ltd. ITS Service Promotion Association ORG. Tripod Works CO., LTD. TAIYO KOGYO CO., LTD. InternetITS Consortium ULIS Verification Technology., Inc. Japan Automobile Research Institute UNION TECHNOLOGY MANAGEMENT LIMITED Research Park ・Car Electronics Committee Yamato Co., Ltd. Intelligent Information System (IIS) research center Alpine Electronics, Inc. Clarion Co.,Ltd. YAMATO Electronic Co., Ltd. Joint R&D group of Kyoto Univ., Univ. of Electro-Communications, and Kobe Digital Labo Inc. DENSO CORPORATION Yangzhou Yangjie Electronic Technology Co., Ltd. Kanagawa Institute of Technology, Department of Information and FUJITSU TEN LIMITED. Zhongshan Longde S&T Technology Co., Ltd. Computer Sciences, i-Android club Harman International Industries, Incorporated ZOX CO., LTD. Kenjiro Kimura reseach group, Graduate School of Science, Kobe University JOHNSON CONTROLS, K.K. SANSHIN ELECTRIC CO., LTD. JVC KENWOOD Corporation Mitsubishi Electric Corporation SHINKOWA co., ltd. Panasonic Corporation ■ICT Suite/Electronics Suite SINFONIE ELECTRONICS co., ltd. PIONEER CORPORATION SB Creative Corp. KELC ELECTRONICS SYSTEM CO., LTD. ANRITSU CORPORATION Seiko Instruments Inc. Mazda Motor Corporation BSEF Japan Seiwa Co., Ltd. Micom Car Rally Renesas Micom Car Rally Organizing Committee Chamber of Commerce Business Square Softfront Japan Micom Car Rally Organizing Committee Business Mentor Corp. SONNET GIKEN CO., LTD. Renesas Electronics Corp. GRAPS Co., Ltd. SUNGWOO MOBILE Renesas Solutions Corp. Japan Media Systems Corporation TAKITEK K.K. NISSAN MOTOR CO., LTD. PC Support Ya GT Contact., Ltd. TOKYO FM BROADCASTING CO., LTD. TOYO LABEL CO., LTD. PRAGE THE NIHONKOGYO SHIMBUN Co., Ltd. TOYOTA MOTOR CORPORATION SELTECH Corporation TOYODA GOSEI CO., LTD. TOYOTA HOUSING CORPORATION SIS Co., Ltd. TSUZUKI DENKI CO., LTD. VEHICLE INFORMATION AND COMMUNICATION SYSTEM CENTER TSUZUKI TECHNO SERVICE Co., Ltd. YRP R&D Promotion Committee / Broadband Wireless Forum VESTEC JAPAN Xware Corporation Wireless Power Consortium

17 Conference CEATEC JAPAN 2013 9. CONFERENCE

(1) Attendees of the CEATEC JAPAN 2013 Conferences Tracks / Sessions Attendees Tracks / Sessions Attendees Tracks / Sessions Attendees K Keynote Speeches 15 5,092 ST Standards/Standardization/Certification System Session 3 274 HA HATS/Accessibility Session 3 305 G Guest Speeches 2 1,319 MB Mobile Session 6 546 GK Industrial Research Seminar 1 154 SP Special Session 7 3,619 NW/ES New Technology and Product Seminars/Exhibitor Seminar 22 1,563 IEEE IEEE GCCE2013 28 636 CS Conference Sponsor Sessions 6 783 EC Electronic Component/Device Session 1 165 ICT ICT Innovation Forum 9 382 TR Trend Sessions 9 996 ENV Environment Session 1 107 IEICE The Institute of Electronics, Information and Communication Engineers 8 1,008 IS Industrial System Sessions 11 779 CP Consumer Products Session 2 295 Total 134 18,023

(2) Program Keynote Speeches Keynote Speeches （Simultaneous Japanese-English Interpretation available） Media Partners

Oct. 1st (Tue.) K-12 14:30-16:30 Convention Hall B, International Conference Hall 2F K-01 14:00-14:45 Convention Hall AB, International Conference Hall 2F The 4th Medical and Healthcare Industry Innovation Forum Strategies for the Japanese software industry toward the realization of 14:30-15:10 Health Policy and Medical Devices Policy the Growth Policies Health Policy Bureau, Ministry of Health, Labour and Welfare Mr. Hidehito Sekino - Thinking about roles of the public and private sectors to realize the world's most advanced IT society - 15:10-15:50 Medical Device Software, current discussion in international standardization Chairman, Computer Software Association of Japan. President, OBIC BUSINESS CONSULTANTS CO., LTD. Mr. Shigefumi Wada Medical Device Development and Regulation Research Center, Director and Professor, School of Engineering, The University of Tokyo Mr. Ichiro Sakuma K-02 15:00-15:45 Convention Hall AB, International Conference Hall 2F 15:50-16:30 Demands to the government for medical device industry Total Storage Innovation and Total Energy Innovation to expansion to overseas market Lead Future Growth Chairman, The Japan Federation of Medical Devices Associations Vice Chairman of the Board, Toshiba Corporation Mr. Norio Sasaki (Chairman & Representative Director, Terumo Corporation) Mr. Koji Nakao K-03 16:00-16:45 Convention Hall AB, International Conference Hall 2F Enriching Life through ICT & Electronics Oct. 4th (Fri.) - Technology to Customers - K-13 10:00-11:00 Convention Hall B, International Conference Hall 2F Chairman, Sharp Corporation Mr. Takashi Okuda Home is Where the Technology is

Managing Director, IEEE Standards Association Mr. Konstantinos Karachalios Oct. 2nd (Wed.) K-14 11:30-12:30 Convention Hall B, International Conference Hall 2F K-05 10:00-11:00 Convention Hall B, International Conference Hall 2F Communication Technology will become Infrastructure The world of medical devices that semiconductor changes for Smart society Managing director, Member of the Board Quality, Business Creation, ROHM Co., Ltd. Mr. Hidemi Takasu Executive Vice President Member of the Board of Directors, K-15 13:00-14:00 Convention Hall B, International Conference Hall 2F Communication Business Unit, Murata Manufacturing Co.,Ltd Mr. Norio Nakajima Declaration to create the world's most advanced IT nation K-06 11:30-12:30 Convention Hall B, International Conference Hall 2F Government Chief Information Officer, National Strategy Office of Information and Dispersed Generation System with Renewable Energy, Communications Technology, Cabinet Secretariat Mr. Koichi Endo V2H system and Devices for Power Electronics Applications K-16 14:30-16:30 Convention Hall B, International Conference Hall 2F Director / Operating Officer, NECST Project, NICHICON CORPORATION Mr. Tadahiro Yamaguchi Smart House Innovation triggered by smart metering K-07 12:45-14:45 Convention Hall B, International Conference Hall 2F Director, Information Economy Division Commerce and Information Policy Bureau, Ministry of Economy, Trade and Industry Mr. Kiyoshi Sawaki Smart SOHO: Need to change mind! Workplace changes in social interaction from the organization Chair, HEMS-TF, JSCA Smart House/Building Standardization and Business Promotion Study Group Moderator: Corporate Officer, Gocro, Inc. Mr. Atsuo Fujimura (Kanagawa Institute of Technology) Prof. Masao Isshiki

Panelists: Founder, Office KOROBOCL Mr. Kazufu Hotta Vice Chair, JSCA Smart House/Building Standardization and Business Promotion Study Group President, Cybozu, Inc. Mr. Yoshihisa Aono (Keio University) Mr. Masaki Umejima CEO, Founder, NetLearning, Inc. Mr. Toru Kishida General Manager, CEO, Toor, Inc. Mr. Yoshio Takaeda Power System Engineering Center, Power Grid Company, Tokyo Electric Power Company Mr. Hiroshi Okamoto K-08 15:00-17:00 Convention Hall B, International Conference Hall 2F General manager – Smart Grid Technology, Next-generation Smartphone OS Social Infrastructure Systems Company, Transmission & Distribution Systems Div., Toshiba Corporation Dr. Hideki Hayashi Moderator: Senior Consultant, InfoCom Research, Inc. Mr. Sigeyuki Kishida Managing Officer, Panelists: Director, Technology Planning Group Product Department, Eco Solutions Company, Panasonic Corporation Mr. Yoshinobu Takegawa NTT DOCOMOINC. Mr. Ryoichi Roy Sugimura Ph.D Chairman, Echonet Consortium Mr. Mototaka Taneya Chair of the Board Directors, Mozilla Japan Ms. Satoko Takita Co-Chief Technology Officer, ACCESS CO., LTD. Chief Executive Officer, ACCESS Seoul Mr. Michimasa Uematsu Guest Speech （Simultaneous Japanese-English Interpretation available） Oct. 1st (Tue.) Oct. 3rd (Thu.) G-01 10:00-12:30 Convention Hall AB, International Conference Hall 2F K-09 10:00-11:00 Convention Hall B, International Conference Hall 2F The Era of 4K/8K Has Begun! Japan's Growth Strategy by ICT Moderator: Professor, Meiji University Ms. Kaoru Arakawa Director-General of the Global ICT Strategy Bureau, Global ICT Strategy Bureau, Ministry of Internal Affairs and Communications Mr. Yasuo Sakamoto Panelists: NHK Science & Technology Research Laboratories (STRL) Mr. Touru Kuroda K-10 11:30-12:30 Convention Hall B, International Conference Hall 2F Sky Perfect JSAT Corporation Mr. Masao Nito Korean Broadcasting System Mr. Yim Zungkon NTT Group’s Activities Towards Becoming a Value Partner NIPPON TELEGRAPH AND TELEPHONE CORPORATION Mr. Masahiko Kawazoe Representative Director and Senior Executive Vice President, CTO and CIO, SONY Corporation Mr. Keiichiro Shimada Nippon Telegraph and Telephone Corporation Mr. Yasuyoshi Katayama TOSHIBA CORPORATION Mr. Seijiro Yasuki K-11 13:00-14:00 Convention Hall B, International Conference Hall 2F Panasonic Corporation Mr. Hideyuki Oka Becoming Your Partner for Smart Life: Our Endeavors To Create New Values G-02 13:00-13:45 Convention Hall AB, International Conference Hall 2F - Our Endeavors To Create New Values - The Evolution of Mobile Computing Senior Executive Vice President, Member of the Board of Directors, NTT DOCOMO, INC. Mr. Fumio Iwasaki Senior Vice President, GM of PC Client Group PC Client Group, Intel Corporation Mr. Kirk Skaugen

18 Analysys of Visitors CEATEC JAPAN 2013 10. NUMBER AND ANALYSIS OF VISITORS

(1) No. of Visitors Tue. Oct.1 Wed. Oct.2 Thu. Oct.3 Fri. Oct.4 Sat. Oct.5 Total

Registrants/Japan 13,406 20,969 26,869 34,039 18,667 113,950

Registrants/Overseas 197 323 289 401 177 1,387

Registrants/Press 1,035 191 191 223 110 1,750

Exhibitor-related 5,573 5,114 4,725 4,670 4,179 24,261

Total 20,211 26,597 32,074 39,333 23,133 141,348

(2) Visitor Attributes

Industry type (%) Gender (%) Electronics, Information and communication manufacturer/Section 16.9 Male 90.0 Electronic device manufacturer/Section 11.4 Female 10.0 Car/Vehicle manufacturer 3.5 Medical machinery manufacturer 0.7 Age (%) General/Precision machinery manufacturer 5.8 Under 10 0.1 Other manufacturer 7.4 10-19 3.5 Software developer and system integrator 4.7 20-29 17.6 Communication service provider 3.2 30-39 22.5 Application service provider/Web creator 1.5 40-49 26.9 Broadcasting/Picture service 2.8 50-59 20.0 Information processing 2.1 60-69 7.6 Investigation/Consulting 1.4 Over 70 1.7 IT business-trade 3.9 IT business-distribution and sales 2.1 Interest (%) Energy 0.7 Lifestyle & Society Stage 42.6 Finance/Securities/Insurance 1.2 Semiconductors, Devices Zone 15.8 Publication/Advertisement/Printing 2.8 Key Technologies Stage Electronic Components Zone 18.0 Construction/Real estate 1.4 Power Source, Materials, Manufacturing Equipment Zone 7.4 Other service 4.1 ICT Suite/ ICT Suite 9.6 Government office/Organization 1.6 Electronics Suite Electronics Suite 6.7 School/Research institute 2.0 Other business 4.0 Other 7.4 Student 7.7

Occupation type (%) Management/General affairs/Accounting 10.5 Consulting 1.7 Purchasing 1.8 R & D 17.4 System management/Maintenance 1.7 Design 12.1 Production/Testing 1.9 Operation 0.8 Investigation/Planning/Marketing 8.9 Public information/Advertisement 1.1 Sales 19.6 Other occupation 5.6 Other 8.6 Student 8.3

Managerial position (%) Owner/Director/Board member 9.2 Manager 28.0 Other 62.8

19 Analysys of Visitors 10. NUMBER AND ANALYSIS OF VISITORS

(3)Results of Visitor Questionnaire ●Please rate your level of satisfaction The questionnaire from the Internet was held after the exhibition. Lifestyle & Key ICT Suite / Lifestyle Visitors were classified according to their objective (Stage), and this data has been collated as follows. Society Technologies Electronics Innovation Conference TOTAL Stage Stage Suite 2013 Lifestyle & Key ICT Suite / Lifestyle Information on products and technologies (%) Society Technologies Electronics Innovation Conference TOTAL Stage Stage Suite 2013 Very satisfied 21.7 21.5 22.2 22.1 21.4 21.3 Where did you travel from? (%) Somewhat satisfied 56.7 57.6 56.6 56.7 59.4 56.7 Hokkaido 0.4 0.4 0.4 0.2 0.4 0.5 Neither agree nor disagree 13.5 13.0 13.4 13.3 11.7 13.7 Tohoku 2.1 2.3 2.3 2.0 2.3 2.0 Somewhat dissatisfied 6.3 6.1 6.1 6.4 4.9 6.1 Saitama 10.0 9.5 9.5 9.8 10.7 9.8 Very dissatisfied 2.0 2.0 1.5 1.6 2.9 2.0 Chiba 16.2 15.8 15.9 14.1 14.0 16.6 Understanding of industry trends (%) Tokyo 29.2 28.8 28.8 29.5 26.0 29.8 Very satisfied 20.9 20.4 21.9 22.0 24.6 20.5 Kanagawa 22.6 22.3 22.5 23.8 22.5 21.7 Somewhat satisfied 57.2 58.0 56.2 56.7 57.0 57.0 Ibaraki, Tochigi and Gunma 4.6 5.1 5.8 5.4 4.5 4.7 Neither agree nor disagree 15.7 15.7 15.9 14.8 12.5 16.2 Hokuriku, Koshin-etsu 2.3 2.5 1.5 1.4 1.9 2.3 Somewhat dissatisfied 4.6 4.6 4.7 4.8 3.6 4.5 Tokai 4.8 4.9 5.0 6.0 6.4 4.8 Very dissatisfied 1.6 1.6 1.4 1.4 2.4 1.7 Kinki 5.6 5.8 5.5 5.5 8.3 5.8 Information on competing companies (%) Chugoku 0.7 0.7 1.0 1.0 1.4 0.6 Very satisfied 10.3 10.3 10.2 9.6 8.6 10.1 Shikoku 0.3 0.4 0.4 0.4 0.4 0.3 Somewhat satisfied 29.0 29.4 28.2 28.2 26.4 29.2 Kyushu, Okinawa 0.8 1.1 1.1 0.8 0.8 0.9 Neither agree nor disagree 44.9 44.9 46.1 46.1 50.9 44.7 Overseas 0.2 0.3 0.3 0.1 0.4 0.3 Somewhat dissatisfied 10.0 9.8 9.5 9.7 7.4 9.8 Have you attended previous CEATEC JAPAN, JES or COM-JAPAN exhibitions? (multiple answers accepted) (%) Very dissatisfied 6.1 5.7 6.0 6.3 6.6 6.1 First visit to the show 23.4 22.7 25.3 27.2 25.0 22.8 Advance studies for possible product introduction (%) CEATEC JAPAN 2012 47.9 46.4 46.1 46.1 50.1 47.4 Very satisfied 9.0 8.8 8.9 9.0 7.8 9.0 CEATEC JAPAN 2011 45.2 43.8 43.0 42.2 44.3 44.8 Somewhat satisfied 19.9 20.5 19.9 18.5 19.3 20.0

CEATEC JAPAN 2000～2010 52.7 53.2 51.1 50.4 51.5 52.7 Neither agree nor disagree 52.8 53.3 53.5 54.6 56.0 53.0 Japan Electronics Show(JES)&COM JAPAN 29.9 32.2 28.2 28.9 28.5 30.2 Somewhat dissatisfied 11.2 10.5 10.7 11.1 9.6 10.9 What kind of ticket did you enter with? (%) Very dissatisfied 7.0 6.7 7.0 6.9 7.2 7.1 Invitation (complimentary) 9.2 8.6 9.4 9.6 11.7 9.4 Business discussions (%) Invitation ticket for today 0.1 0.1 0.0 0.1 0.0 0.1 Very satisfied 10.4 10.0 9.7 9.8 9.0 10.3 Simplified registration system for the exhibition on Saturday 1.8 1.9 1.6 1.8 1.4 1.8 Somewhat satisfied 13.0 13.1 12.8 12.4 11.7 13.0 Prior registration via the web 89.0 89.5 89.0 88.5 87.0 88.8 Neither agree nor disagree 54.1 54.6 55.2 55.8 57.9 53.9 Are you involved with purchasing (procurement) in your company? (%) Somewhat dissatisfied 12.5 12.4 12.3 12.2 11.7 12.4 Make decisions on purchases for own work 12.6 12.7 12.6 12.5 12.1 12.9 Very dissatisfied 10.0 10.0 9.8 9.9 9.6 10.2 Provide opinions and guidance for purchases for own work 27.6 27.5 28.9 27.5 29.5 27.1 Opening business channels (%) Gather information for study regarding purchases for own work 28.5 29.2 28.9 30.6 28.2 28.2 Very satisfied 10.4 9.9 9.7 9.7 8.8 10.2 NA 31.2 30.6 29.6 29.3 30.2 31.7 Somewhat satisfied 15.4 16.3 16.7 15.6 15.4 15.9 Are you involved in product development? (%) Neither agree nor disagree 51.9 52.0 52.0 53.2 54.8 51.8 Determine directives for product development 11.6 12.2 13.2 12.6 12.1 11.7 Somewhat dissatisfied 12.6 12.7 12.7 12.1 11.9 12.7 Provide opinions and guidance for product development 29.6 31.3 30.8 30.4 33.3 29.9 Very dissatisfied 9.4 9.3 9.1 9.3 9.1 9.5 Gather information for study regarding product development 25.5 26.4 25.3 24.8 27.1 25.4 Interchange and strengthening links with customers (%) NA 33.3 30.1 30.7 32.2 27.5 33.0 Very satisfied 10.8 10.9 10.7 10.8 9.6 10.9 What is the primary purpose of your visit? (multiple answers accepted） (%) Somewhat satisfied 19.6 20.5 20.0 18.9 21.5 19.8 Information on products and technologies 86.6 87.9 87.8 88.5 87.6 85.7 Neither agree nor disagree 48.9 48.8 49.2 50.8 50.4 48.9 Understanding industry trends 77.0 78.1 78.6 79.3 84.7 76.7 Somewhat dissatisfied 11.3 11.0 11.1 10.7 10.0 11.3 Information on competing companies 21.8 23.7 21.9 23.0 21.4 21.8 Very dissatisfied 9.1 8.7 8.8 8.7 8.4 9.2 Advance studies for possible product introduction 9.0 10.3 10.3 10.2 10.9 9.0 General areas of interest (%) Business discussions 1.8 2.1 2.3 1.8 2.7 2.1 Very satisfied 27.4 27.2 27.3 29.1 28.7 26.6 Opening business channels 5.3 6.3 7.0 6.8 5.2 5.6 Somewhat satisfied 48.6 48.5 49.6 48.4 50.8 48.9 Interchange and strengthening links with customers 5.8 6.7 6.6 6.8 6.6 6.1 Neither agree nor disagree 14.0 14.6 13.7 13.6 12.0 14.6 General areas of interest 53.6 53.3 55.8 57.5 51.1 52.1 Somewhat dissatisfied 6.5 6.5 6.8 6.2 5.4 6.5 Other 3.9 4.2 4.9 5.6 5.2 4.0 Very dissatisfied 3.4 3.3 2.7 2.6 3.4 3.4

●Please rate your level of satisfaction of the areas you visited

Lifestyle & Key ICT Suite / Lifestyle Society Technologies Electronics Innovation Conference TOTAL Stage Stage Suite 2013 Lifestyle & Society Stage (%) Very satisfied 15.4 15.1 15.0 16.6 15.2 15.4 Somewhat satisfied 52.8 52.2 53.5 53.8 56.7 52.8 Neither agree nor disagree 21.4 21.8 22.5 20.8 20.1 21.4 Somewhat dissatisfied 7.6 7.9 6.6 6.7 5.1 7.6 Very dissatisfied 1.9 1.8 1.3 1.3 2.3 1.9 Don't know 0.9 1.1 1.2 0.9 0.6 0.9

20 CEATEC JAPAN 2013

Lifestyle & Key ICT Suite / Lifestyle Lifestyle & Key ICT Suite / Lifestyle Society Technologies Electronics Innovation Conference TOTAL Society Technologies Electronics Innovation Conference TOTAL Stage Stage Suite 2013 Stage Stage Suite 2013 Key Technologies Stage (%) Helps build relationships between exhibitors and visitors (%) Very satisfied 12.8 12.0 13.3 13.9 12.0 12.0 Definitely true 11.8 12.3 12.3 12.0 11.3 11.7 Somewhat satisfied 46.6 47.0 48.2 46.8 50.0 47.0 I think so 34.5 34.9 36.0 36.5 36.5 33.9 Neither agree nor disagree 29.5 29.5 28.3 27.8 28.6 29.5 Neither agree nor disagree 33.5 33.2 33.6 33.7 33.6 33.8 Somewhat dissatisfied 6.7 6.6 6.3 7.3 6.4 6.6 I don't really think so 12.2 12.0 11.2 10.7 11.8 12.2 Very dissatisfied 1.2 1.2 1.1 1.2 1.3 1.2 Definitely not 3.7 3.8 3.3 3.3 2.7 3.8 Don't know 3.1 3.6 2.9 3.0 1.8 3.6 Don’t know 4.3 3.9 3.6 3.7 4.1 4.5 ICT Suite/Electronics Suite (%) Provides ample information on the newest products and technologies (%) Very satisfied 10.2 10.1 9.8 9.8 10.8 9.8 Definitely true 33.1 33.0 33.1 33.7 33.4 32.6 Somewhat satisfied 44.5 43.7 44.8 45.6 45.2 44.8 I think so 48.4 48.0 49.6 48.1 47.4 48.2 Neither agree nor disagree 33.7 34.6 34.2 33.0 33.8 34.2 Neither agree nor disagree 12.4 12.8 11.9 12.7 12.4 12.9 Somewhat dissatisfied 7.7 7.4 7.6 7.7 7.4 7.6 I don't really think so 4.1 4.3 3.8 3.5 3.9 4.1 Very dissatisfied 1.1 1.1 1.0 1.2 0.9 1.0 Definitely not 1.4 1.3 1.4 1.5 2.3 1.5 Don't know 2.8 3.1 2.6 2.8 1.8 2.6 Don’t know 0.7 0.6 0.3 0.4 0.6 0.8 Lifestyle Innovation 2013 (%) Provides a comprehensive look at industry trends (%) Very satisfied 12.0 11.4 11.3 11.7 11.5 11.7 Definitely true 27.9 27.8 28.3 28.5 29.7 27.6 Somewhat satisfied 49.0 47.5 49.9 49.2 51.5 49.2 I think so 49.0 48.3 49.5 49.3 48.7 48.6 Neither agree nor disagree 30.3 31.5 30.1 30.4 29.5 30.4 Neither agree nor disagree 15.9 16.9 15.9 15.9 14.2 16.5 Somewhat dissatisfied 5.7 6.0 5.5 5.8 4.6 5.8 I don't really think so 4.9 4.8 4.4 4.3 4.3 4.8 Very dissatisfied 1.5 1.7 1.4 1.4 1.6 1.4 Definitely not 1.4 1.5 1.3 1.3 2.1 1.5 Don't know 1.6 1.8 1.8 1.5 1.3 1.5 Don’t know 0.9 0.7 0.7 0.7 1.0 1.1 Conference (%) Driver of the trend toward " Smart Innovation " (%) Very satisfied 22.8 21.7 21.8 23.3 23.1 23.1 Definitely true 17.8 17.2 18.7 19.0 19.4 17.0 Somewhat satisfied 45.7 45.9 44.3 43.3 45.8 45.8 I think so 38.7 38.6 41.4 41.1 39.2 39.1 Neither agree nor disagree 18.4 19.9 21.2 20.0 18.4 18.4 Neither agree nor disagree 30.4 31.2 28.4 29.0 30.1 30.4 Somewhat dissatisfied 8.9 8.7 8.6 9.5 8.3 8.3 I don't really think so 7.3 7.1 6.5 5.5 5.2 7.3 Very dissatisfied 3.6 2.8 3.1 3.0 3.5 3.5 Definitely not 2.8 3.0 2.9 2.7 3.3 2.9 Don't know 0.6 1.0 0.9 1.0 0.8 0.8 Don’t know 3.0 2.8 2.1 2.7 2.7 3.2 Valuable for product purchasing and ordering (%) Definitely true 12.7 12.9 11.7 12.4 11.1 12.4 I think so 33.7 34.0 33.6 32.1 36.7 33.8 Neither agree nor disagree 35.2 34.7 36.5 37.3 35.5 35.0 ●What is your impression of CEATEC JAPAN? I don't really think so 9.3 9.4 9.8 9.8 8.2 9.5

Lifestyle & Key ICT Suite / Lifestyle Definitely not 2.3 2.5 2.3 2.0 1.9 2.5 Society Technologies Electronics Innovation Conference TOTAL Don’t know 6.7 6.6 6.2 6.4 6.6 7.0 Stage Stage Suite 2013 One of Japan's leading exhibitions in the IT field (%) Valuable for product and technology development (%) Definitely true Definitely true 47.7 47.4 46.4 47.8 50.9 47.2 17.7 18.0 17.5 17.0 17.5 17.8 I think so I think so 37.4 37.2 38.9 37.0 35.0 37.3 45.3 46.2 46.1 46.5 45.4 45.0 Neither agree nor disagree Neither agree nor disagree 9.0 9.3 9.1 9.2 7.2 9.3 25.3 25.0 25.8 25.8 25.0 25.5 I don't really think so I don't really think so 3.6 3.6 3.6 3.6 4.3 3.5 5.3 5.1 5.2 4.9 5.4 5.3 Definitely not Definitely not 1.6 1.8 1.6 2.1 1.4 1.8 1.6 1.4 1.7 1.7 1.9 1.6 Don’t know Don’t know 0.7 0.8 0.4 0.3 1.4 1.0 4.8 4.2 3.7 4.1 4.7 4.8 A global exhibition valuable for gathering and conveying information (%) Valuable for opening new business channels （%） Definitely true Definitely true 21.3 20.9 20.6 21.0 21.0 21.2 11.1 11.3 11.2 11.2 10.5 11.1 I think so I think so 37.4 37.6 37.6 35.9 38.3 37.2 29.7 31.3 32.3 30.7 33.4 30.5 Neither agree nor disagree Neither agree nor disagree 23.9 23.3 25.2 24.5 23.5 23.8 38.4 37.7 37.5 39.1 36.1 37.5 I don't really think so I don't really think so 11.5 11.8 11.7 12.5 10.9 11.6 10.4 9.5 9.5 9.2 9.5 10.3 Definitely not Definitely not 4.5 4.9 4.1 5.3 4.5 4.7 3.0 3.1 2.9 3.2 3.1 3.1 Don’t know Don’t know 1.3 1.4 0.8 0.8 1.9 1.5 7.3 7.1 6.6 6.6 7.4 7.5 Fosters the dreams of the near future (%) Definitely true 29.4 28.8 28.4 29.3 29.7 28.7 I think so 46.4 45.4 48.2 47.6 46.6 46.3 Lifestyle & Key ICT Suite / Lifestyle Society Technologies Electronics Innovation Conference TOTAL Neither agree nor disagree 15.8 17.1 16.3 16.2 15.3 16.3 Stage Stage Suite 2013 I don't really think so 6.1 6.0 5.1 5.2 6.2 6.0 What is your overall opinion of CEATEC JAPAN 2013? (%) Definitely not 2.0 2.2 1.8 1.8 1.6 2.2 Very satisfied 19.6 19.3 20.8 20.3 21.6 19.0 Don’t know 0.3 0.5 0.1 0.0 0.6 0.6 Somewhat satisfied 57.8 57.9 57.8 57.3 60.4 58.0 Valuable for directly experiencing future issues (%) Neither agree nor disagree 9.7 10.1 9.1 10.0 7.8 10.3 Definitely true 15.2 15.6 15.4 15.4 16.9 15.0 Somewhat dissatisfied 10.6 10.5 10.6 10.7 8.2 10.5 I think so 36.8 36.3 38.8 38.8 37.9 36.5 Very dissatisfied 2.3 2.1 1.7 1.7 2.1 2.2 Neither agree nor disagree 31.5 31.7 31.3 31.9 29.7 31.8 Do you plan to visit CEATEC JAPAN 2014? (%) I don't really think so 11.6 11.5 10.4 9.8 11.1 11.5 Definitely yes 73.9 73.9 72.4 73.7 75.3 73.7 Definitely not 2.9 3.0 2.9 2.8 2.7 2.9 Undecided 24.7 24.8 26.4 25.6 22.9 24.8 Don’t know 1.9 1.9 1.3 1.3 1.7 2.2 Do not plan to attend 1.4 1.3 1.2 0.7 1.7 1.5

21 Publicity/Advertisements 11. PUBLICITY / ADVERTISING

(1)Media Press Releases Insertion Media Title Oct. 2 Fuji Sankei Business i CEATEC opens. Strengthened linkage with cloud. Electronics manufacturers compete on Smartness of consumer electronics ①Distribution of notices announcing the start of a call for exhibitors (February 7th) Dempa Shimbun CEATEC JAPAN opens. Japanese manufacturers appeal their latest technologies ②Distribution of Exhibition overview announcement (July 18th) Dempa Shimbun CEATEC JAPAN: Three sponsor chairmen deliver talk ③Press conference on day preceding start (September 18th / Sankei Plaza,Otemachi) Dempa Shimbun CEATEC Awards: Minister of MIC award goes to DOCOMO. Minister of METI award goes to Kyocera. ④Media Convention Specialty industry newspapers CEATEC 2013 — Seeing an array of Smart Electronics exhibitions, and more. In a trial first for this year, 405 members of the press visited the venue for the Media Oct. 3 The Asahi Shimbun Automotive makers participate one after another at CEATEC. Deepening linkage with consumer electronics and IT. Convention held from 3 to 7 PM on September 30. Plenty of publicity resulted including TV, Mainichi Children’s Newspaper Boil water with a motorcycle? CEATEC opens in Chiba. newspapers and on the web the day before opening. The Sekai Nippo Cars make presence in the electronics and IT fields at CEATEC. Auto driving and “electronic unicycles” make appearance. ⑤Distribution of CEATEC AWARD 2013 Winners Announced for the Minister of International and Communications Award and The Minister of Economy, The Japan Times Driving systems in spotlight at high-tech fair Trade and Industry Award (October 1st) Local newspapers throughout Japan (Kyodo distribution) Synergy of the latest IT and automobiles. CEATEC opens. ⑥Distribution of CEATEC AWARD 2013 Category Grand Prix and Nikkei Sangyo Shimbun CEATEC 2013 Major components & devices makers focus on healthcare-related fields. Semi Grand Prix Announced (October 2nd) Nikkei Sangyo Shimbun CEATEC 2013 autonomous driving. Nissan eye offer from other makers. ⑦Distribution of final report (October 5th) Nikkei Sangyo Shimbun Undefined landing site of 8K broadcasting — will it follow the footsteps of “analog”? Nikkan Kogyo Shimbun CEATEC 2013 (vol. 2): Electronics industry makes a comeback – 4K and 8K TVs (2)Exhibitor Press Releases Featured on Fuji Sankei Business i From CEATEC — a new type of see-through display CEATEC JAPAN 2013 Official Website Dempa Shimbun CEATEC: Category grand prix awards selected. Japanese: 28, English:4 *As of October 31st, 2013 Specialty industry newspapers CEATEC JAPAN 2013 — proposals of EVs, houses, new public transportation system linked with IT, and more. Oct. 4 The Sankei Shimbun “I forgot the name!” DOCOMO exhibits glasses-type device. (3)Exhibitor Press Releases Using the The Japan Times High-def 4K taking center stage this year Int'l Herald Tribune A Google Glass alternative CEATEC JAPAN 2013 Press Release Distribution Local newspapers throughout Japan (Kyodo distribution) CEATEC — increased presence of automotive manufacturers. Autonomous driving and even electronic unicycles make appearance. English (including other European languages): 14, Japanese: 17, Chinese: 9 Nikkei Sangyo Shimbun CEATEC. Chinese team stands out. Anticipating the rise of domestic electronics makers. Dempa Shimbun CEATEC JAPAN 2013. Major instrumental manufacturers appeal core products to develop new market. (4)No. of Press Visitors Specialty industry newspapers Technologies contributing to create smart society gather under one-roof, and more. ①Press conference on day preceding start (9/18): 158 ②Media Convention (9/30): 405 ③Attendees (10/1-10/5): 1,750 (foreign: 78) (5)No. of Print Media Articles (6)No. of Web Media Articles (8)Results of TV Coverage in Japan Airdate Broadcaster Program Name Time CEATEC No. of Articles No. of Articles Mon., NHK Yu’udoki Network (Relay) 16:50-18:00 3’38 Before the Show 184 Domestic 5,800 Sept. 30 Shotoken Network 18:10-19:00 6’14 During the Show 339 Overseas 7,253 NHK News 7 19:00-19:30 4’26 After the Show 170 Total 13,053 NEWS WEB 23:30-24:00 1‘03 Exhibitors and Others 219 *April - October, 2013 NTV PON! 10:25-11:25 0’46 Total 912 *As of November 22nd, 2013 NNN Straight News 11:30-11:45 1’07 Hirunandesu 11:55-13:55 1’09 (7)No. of Articles in the Japanese Press (Main appearances in newspapers while the show commenced) Joho Live Miyane-ya 13:55-15:50 2’18 news every 16:53-19:00 5’21 Insertion Media Title NEWSZERO 22:54-23:58 0’34 Oct. 1 The Nikkei Shimbun Electronics find a new opportunity in “smart cars”— CEATEC opens today. Major components and parts makers compete for safety. TBS Hiruobi! 11:00-13:50 1’26 The Asahi Shimbun Electronic components play major role targeting smartphones and EVs – latest electronics & IT show CEATEC JAPAN N Sta 15:50-19:00 7’29 The Mainichi Shimbun (Osaka) CEATEC opens today – focus on 4K TVs Fuji TV FNN Speak (Relay) 11:30-12:00 2’52 The Yomiuri Shimbun Strengthened linkage between automotive and IT. CEATEC opens today. Autonomous driving cars make an appearance. Super News 16:50-19:00 5’57 The Yomiuri Shimbun (Osaka) Intensified “Smart CEs” – CEATEC opens today. TVs center on 4K. TV Asahi Wide Scramble 11:25-13:05 1’00 The Yomiuri Shimbun (Chiba) Digital electronics show CEATEC in Chiba. Appeal to the corporate advance promotion. Super J Channel 16:53-18:53 0’36 The Sankei Shimbun Saw the future of IT. CEATEC opens today. TV Tokyo Mplus 11 11:13-11:35 0’24 The Sankei Shimbun High-value added strategy on TVs. Sony and Panasonic exhibits 4K OLED TVs. CEATEC opened. L4YOU! Plus 15:35-16:00 2’11 Sankei Express CEATEC opens today. Booming 4K — high-value added catch-up. NEWS Answer 16:52-17:20 2’57 Seikyo Shimbun One of Asia’s largest electronics tradeshow – CEATEC opens today. World Business Satellite 23:00-23:58 10’23 Sports Aichi Latest IT exhibition at Makuhari Messe. TV Chiba NEWS Chiba 930 21:30-21:55 7’22 Local newspapers throughout Japan (Kyodo distribution) Focus on new displays. CEATEC opens today. CNBC NEWS CORE 21:00-22:00 7’01 Local newspapers throughout Japan (JIJI distribution) CEATEC opens today. One of Asia’s largest electronics tradeshow. NEWS CORE (Repeat) 24:00-24:45 7’01 Nikkei Sangyo Shimbun Next-generation is a gold mine. Big business opportunity for electronics parts and components manufacturers. Tue., NTV Oha!4 04:00-05:50 2’55 Nikkei Sangyo Shimbun CEATEC opens today. DOCOMO exhibits “wearables”. Oct. 1 ZIP! 05:50-08:00 4’21 Nikkei Sangyo Shimbun Robot-cars instead of smartphones at CEATEC 2013. Next-gen cars are a gold mine. TBS Mino Monta's Asa Zuba! 05:30-08:30 11’37 Nikkan Kogyo Shimbun Smart Innovation as a theme — exhibition by 587 companies. CEATEC opens today. Hiru Obi! 11:00-13:50 12’41 Fuji Sankei Business i Catch-up with 4K + OLED – CEATEC opens today. Fuji TV Meza New 04:00-05:25 1’45 Dempa Shimbun CEATEC opens today. Creating Smart society. Makers exhibit the latest products and technologies. Mezamashi TV 05:25-08:00 6’42 Specialty industry newspapers CEATEC opens today in Makuhari. Smart Innovation, and more. Toku Dane! 08:00-09:55 5’24 The Nikkei Shimbun (evening edition) Tradeshow CEATEC opens. “4K” TVs compete. DOCOMO exhibits eyewearable devices. TV Asahi Good! Morning 04:55-08:00 9’09 The Asahi Shimbun (evening edition) Latest in medical care and automotive. CEATEC opens today. Super J Channel 16:53-18:53 2’56 The Mainichi Shimbun(evening edition) Consumer electronics and cars link-up. CEATEC opens today. TV Osaka Yukan Channel 18:13-18:30 3’03 The Sankei Shimbun (evening edition, Osaka) CEATEC JAPAN opens today. Feel like being a terminator? Eyewearables appear too. BS JAPAN BS News, Nikkei Plus 10 22:00-22:54 10’09 The Tokyo Shimbun (evening edition) Next-generation vehicles compete. CEATEC opens. Wed., NTV Sukkiri! 08:00-10:25 8’06 The Tokyo Shimbun (evening edition) Pay close attention to autonomous driving cars — CEATEC opens. Oct. 2 TV Asahi Good! Morning 04:55-08:00 0’57 Oct. 2 The Nikkei Shimbun Majority of over 50-inch TVs turn 4K Hiroshima Home TV J Station 16:50-18:56 2’37 The Asahi Shimbun CEATEC – “automatic” for curves, even for passing. Nissan exhibits car of the future. Thu., Oct. 3 RCC Broadcasting NEWS 6 18:15-18:56 2’10 The Mainichi Shimbun CEATEC opens. Linking people and electronics through smartphones. Sat., Oct. 5 TBS/MBS Shittoko! 08:00-09:25 6’00 The Yomiuri Shimbun (Osaka) Spotlight on next-generation cars. CEATEC opens. “Electronics tradeshow” takes on new dimensions. Sun., Oct. 6 TV Asahi Hodo Station Sunday 10:00-11:45 10’00 The Sankei Shimbun Appeal “Smart electronics”— CEATEC opens TV Tokyo Hitto no Himitsu 12:25-12:49 1’26 The Tokyo Shimbun Fusion of automobiles and electronics — CEATEC opens. Making use of IT. Wed., Oct. 9 RCC Broadcasting NEWS 6 18:15-18:56 5’01 Sankei Express CEATEC opens. Focus on 4K TVs, auto driving cars. Thu., Oct. 10 Nagoya TV UP 18:15-18:56 0’17 Seikyo Shimbun CEATEC, the electronics & IT tradeshow, opens. Featuring wearable devices. Sat., Oct. 12 CS353 CLICK 15:30-16:00 15’22 The Sekai Nippo CEATEC opens. Focus on body wearable terminals. BBC World News Shimbun Akahata Asian electronics under one roof – CEATEC in Chiba. Sun., Oct. 13 CS353 CLICK (Repeat) 15:30-16:00 15’22 The Japan Times CARE CHAIR CEATEC, Asia’s largest electronics trade show… BBC World News The Japan News Carmakers at center stage at info tech trade show Sun., Oct. 20 NHK News 18:00-18:10 1’00 Local newspapers throughout Japan (Kyodo distribution) Latest IT and electronics come together – tradeshow CEATEC opens. BS Asahi Teiban.tv 11:00-12:00 45’08 Nikkei Sangyo Shimbun CEATEC 2013: “4K” features compete Sat., Oct. 26 CNBC Channel Japan 09:00-10:00 12’01 Nikkei Sangyo Shimbun CEATEC 2013: Big moment for wearable parts 18:00-19:00 12’01 Nikkei Sangyo Shimbun CEATEC 2013: Just as smooth as conventional cars Sat., Nov. 16 BS JAPAN Digital TV Life 18:00-18:54 43’30 Nikkan Kogyo Shimbun CEATEC opens – participation by 587 exhibitors Mon., Nov. 25 NHK BS-1 great gear 03:00-03:30 12’12 Nikkan Kogyo Shimbun CEATEC 2013 “Cars that connect” seeking enjoyment, advancement of safe and secure technologies Nikkan Kogyo Shimbun CEATEC 2013 (vol. 1): Electronics industry makes a comeback – Smart Houses *As of November 15th, 2013 Nikkan Kogyo Shimbun Collaboration with electronics — expectation for CEATEC Nikkan Kogyo Shimbun (Osaka) CEATEC JAPAN opens. Business opportunity for wearables — glasses- and watch-type information terminals.

22 CEATEC JAPAN 2013

(9)Results of TV Coverage Overseas (Main Broadcasts) ●USA: NBC Sports Network / Cable TV (MAV TV and TUFF TV) (Eastern Time) Airdate Broadcaster Program name Aired area Aired time on CEATEC ●WORLDWIDE: BBC WORLD (British Time) Note: Also includes Asia (and Japan). December NBC “Hard Drive” NBC Sports Network / 4’00 Airdate Broadcaster Program name Time Aired time on CEATEC MAV TV “Hard Drive” Cable TV (MAV TV, TUFF TV): 4’00 Wed., Oct. 2 BBC WORLD “Live” News by LJ (reporter) 11:30 - 4’00 TUFF TV “Hard Drive” 39.4 million viewing households 4’00 BBC WORLD “Live” News by Spenser (reporter) 15:30 - 3’52 Automobiles and latest automobile electronics technologies reported on high-viewership program "Hard Drive." Sat., Oct. 19 BBC WORLD “Click” (CEATEC 2013) 08:30 – 09:00 15’22 This program is a special 13-part series (30 min each) beginning at the end of November, reaching 40 million households in the US mainly through NBC Sports Network (aired 3 times weekly) and MAV TV, TUFF TV cable BBC WORLD “Click” (CEATEC 2013) (Repeat) 16:30 – 17:30 15’22 networks, and reaching 3 million households in Canada through satellite and the CAVE TV cable network. Sun., Oct. 20 BBC WORLD “Click” (CEATEC 2013) (Repeat) 04:30 – 05:00 15’22 BBC WORLD “Click” (CEATEC 2013) (Repeat) 13:30 – 14:00 15’22 ●Canada: CAVE TV Network (USA : Eastern Time) Airdate Broadcaster Program name Aired area Time Aired time on CEATEC "Click" is a highly popular IT-oriented program broadcast around the world by BBC World Service, and broadcast within the United Kingdom by the British Broadcasting Corporation (BBC) on BBC2 and News Channel/Breakfast. Wed., CAVE TV “Hard Drive” CAVE TV: 3 million viewing 07:30 - ,14:00 -,23:00 - 4’00 The BBC distributes a program digest in the video-on-demand format from its website free of charge, which can Nov. 21 households be viewed at any time and in any location around the world. CAVE TV: Canadian satellite and network (3 million viewing households) ●WORLDWIDE: NHK WORLD/jitv (Japan International Broadcasting Television) (Japan Time) ●USA: Link TV (Eastern Time) Airdate Broadcaster Program name Time Aired time on CEATEC Airdate Broadcaster Program name Time Aired time on CEATEC Late November(Fri.) Link TV Earth Focus 19:00-19:30 13’00 Mon., Nov. 18 NHK WORLD/jitv “Great Gear” 23:30 – 23:58 12’12 (Mon.) Satellite : DirecTV, CEATEC 2013 report-1 10:30-11:00 (Repeat) 13’00 Tue., Nov. 19 NHK WORLD/jitv “Great Gear” (Repeat) 03:30 – 03:58 12’12 (Tue.) Dish Network 00:30-01:00 (Repeat) 13’00 NHK WORLD/jitv “Great Gear” (Repeat) 07:30 – 07:58 12’12 (Wed.) Cable : LA36 13:00-13:30 (Repeat) 13’00 NHK WORLD/jitv “Great Gear” (Repeat) 11:30 – 11:58 12’12 (Thu.) (Los Angeles, CA), 21:00-21:30 (Repeat) 13’00 NHK WORLD/jitv “Great Gear” (Repeat) 15:30 – 15:58 12’12 December (Fri.) MNN (New York, NY), Earth Focus 19:00-19:30 13’00 NHK WORLD/jitv “Great Gear” (Repeat) 19:30 – 19:58 12’12 (Mon.) KRCB (Bay Area, CA) CEATEC 2013 report-2 10:30-11:00 (Repeat) 13’00 1) Japan International Broadcasting Inc. (JIB) is a 24-hour broadcast in English delivered globally through NHK. 2) NHK World/jibtv reaches 156.4 million households in 130 countries and regions globally (5.3 3 million in the (Tue.) eaTV (San Francisco, CA) 00:30-01:00 (Repeat) 13’00 US; 82.3 4 million in Europe; 41.83 in the Middle East and Africa; 420,000 in Oceania; and 15.3 8 million in Asia (Wed.) Website: LinkTV.org 13:00-13:30 (Repeat) 13’00 (April 2012 survey)). (Thu.) 21:00-21:30 (Repeat) 13’00 Link TV is a noncommercial satellite TV station featuring both domestic and international productions under a ●USA：KTLA-5 (Los Angeles）Network range of perspectives and themes mainly televised to more than 33 million households in the US on DirecTV and Dish Network. Programs selected from Link TV are also televised through 220 cable stations in New York, Airdate Broadcaster Program name Area Aired time on CEATEC Los Angeles and San Francisco (to more than 22 million viewing households). Programs can also be viewed through Wed., KTLA5 Good Day LA Los Angeles, CA 3’10 x 3 the LinkTV.org website. Oct. 2 CW33 / KDAF Eye Opener DFW Dallas/Fort Worth, TX 3’10 x 2 CW39 Eye Opener Houston, TX 3’10 x 2 ●USA: Spanish-language network station ‐MundoFox, NTN24 (Eastern Time) CW39 Eye Opener Miami, FL 3’10 x 2 ①MundoFox CW11 Eye Opener St. Louis, MO 3’10 x 2 Airdate Broadcaster Program name Aired area Time Aired time on CEATEC FOX2 FOX2 News in the Morning St. Louis, MO 3’10 x 2 Wed., Oct. 9 MundoFox FOX13 FOX13 News Good Day Utah Salt Lake City, UT 3’10 x 2 “Noticias” (daily newscast) 55 branch stations in 22 US 17:43 - 1’25 states plus Mexico City FOX59 FOX59 Morning News Indianapolis, IN 3’10 x 2 FOX61 / WDSI FOX CT Morning Show Hartford, CT 3’10 x 2 MundoFox is a Spanish-language network station in the US. This new network station was established as a joint-venture between Fox International News Channel and RCN television of Columbia in South America on 13 April 2012. WXMI / FOX17 FOX17 Morning News Grand Rapids, MI 3’10 x 2 The station reaches 3.4 million viewing households through 55 branch stations in 22 US states plus Mexico City. KWGN / Cw2(ch-2) Daybreak Denver, CO 3’10 x 2 A list of stations is available at http://en.wikipedia.org/wiki/List_of_MundoFox_affiliates CW11 PIX Morning News New York, NY 3’10 x 2 CLTV ChicagoLand News Chicago, IL 3’10 x 2 ②NTN24 MGN Morning News Chicago, IL 3’10 x 2 Airdate Broadcaster Program name Aired area Time Aired time on CEATEC Freedom 43 Rise & Shine Oklahoma City, OK 3’10 x 2 Fri., Oct. 4 NTN24 Informativo NTN Satellite: Dish Network, DirecTV 12:20 - 2’08 Cable: Compact, Cablevision, Verizon, NBC4 Today Oklahoma City, OK 3’10 x 2 NTN24 Informativo NTN (Repeat) 18:18 - 2’08 Time Warner,AT&T, Cox Comm, WITI / FOX6NOW Wake-Up News Milwaukee 3’10 x 2 Fri., Oct. 11 NTN24 CTS Salud Ciencia et Technologia Charter, Insight, NCTC, Frontier, 22:00 - 2’15 KSWB / FOX5 Morning News San Diego 3’10 x 2 Sat., Oct. 12 NTN24 CTS Salud Ciencia et Technologia (Repeat) SureWest, iFiber Comm, Urban Comm 03:00 - 2’15 KCPQ / Q13FOX Q13FOX News This Morning Seattle 3’10 x 2 NTN24 (Nuestra Tele Noticias 24 Horas) is a 24-hour Spanish-language news channel broadcast in North and South America. KTXL / FOX40 FOX40 Live Sacramento 3’10 x 2 NTN24 features news, current affairs, sports and entertainment programs, and can be viewed from Alaska all the way to WGNO / ABC26 Patagonia on satellite and cable. ntn24news.co also provides online news productions in English in the US. NTN24 has a total Morning News New Orleans 3’10 x 2 viewership of 9,001,772, (3,436,895 in the US; 915,000 in Europe (Spain); 212,170 in Central America; 4,437,707 in South America). WJW / FOX8 FOX8 News Cleveland 3’10 x 2 Fri., KTLA5 Good Day LA Los Angeles 2’40 x 3 Oct. 4 CW33 / KDAF Eye Opener DFW Dallas/Fort Worth, TX 2’40 x 2 ●Central America: NTN24 (USA: Eastern Time) CW39 Eye Opener Houston, TX 2’40 x 2 Airdate Broadcaster Program name Time Aired time on CEATEC Viewing households CW39 Eye Opener Miami, FL 2’40 x 2 Fri., Oct. 4 NTN24 Informativo NTN CEATEC2013 12:20 - 2’08 Mexico: 9,779 Caribe: 142,832 CW11 Eye Opener St. Louis, MO 2’40 x 2 NTN24 Informativo NTN CEATEC2013 (Repeat) 18:18 - 2’08 Costa Rica: 21,233 El Salvador: 10,824 FOX2 FOX2 News in the Morning St. Louis, MO 2’40 x 2 Fri., Oct. 11 NTN24 CTS Salud Ciencia et Technologia 22:00 - 2’15 Honduras: 9,754 Panama: 12,682 FOX13 FOX13 News Good Day Utah Salt Lake City, UT 2’40 x 2 Sat., Oct. 12 NTN24 CTS Salud Ciencia et Technologia (Repeat) 03:00 - 2’15 Guatemala: 5,066 FOX59 FOX59 Morning News Indianapolis, IN 2’40 x 2 FOX61 / WDSI FOX CT Morning Show Hartford, CT 2’40 x 2 ●South America: NTN24, MundoFox (USA: Eastern Time) WXMI / FOX17 FOX17 Morning News Grand Rapids, MI 2’40 x 2 Airdate Broadcaster Program name Time Aired time on CEATEC Viewing households KWGN / Cw2(ch-2) Daybreak Denver, CO 2’40 x 2 Fri., Oct. 4 NTN24 Informativo NTN 12:20 - 2’08 Argentina: 1,447,483 CW11 PIX Morning News New York, NY 2’40 x 2 NTN24 Informativo NTN 18:18 - 2’08 Colombia: 824,487 CLTV ChicagoLand News Chicago, IL 2’40 x 2 Chile: 71,203, Ecuador: 218,468 MGN Morning News Chicago, IL 2’40 x 2 Wed., Oct. 9 MundoFox “Noticias” (daily newscast) 17:43 - 1’25 Peru: 253,621, Uruguay: 63,196 Freedom 43 Rise & Shine Oklahoma City, OK 2’40 x 2 Fri., Oct. 11 NTN24 CTS Salud Ciencia et Technologia 22:00 - 2’15 Venezuela: 1,559,250 NBC4 Today Oklahoma City, OK 2’40 x 2 Sat., Oct. 12 NTN24 CTS Salud Ciencia et Technologia (Repeat) 03:00 - 2’15 WITI / FOX6NOW Wake-Up News Milwaukee 2’40 x 2 KSWB / FOX5 Morning News San Diego 2’40 x 2 ●Europe (France): LCI (French Time) KCPQ / Q13FOX Q13FOX News This Morning Seattle 2’40 x 2 Airdate Broadcaster Program name Time Aired time on CEATEC KTXL / FOX40 FOX40 Live Sacramento 2’40 x 2 Fri., Oct. 4 LCI (La Chaîne Info) Morning News - Live - 07:50 5’00 WGNO / ABC26 Morning News New Orleans 2’40 x 2 Sun., Oct. 6 LCI (La Chaîne Info) Plein Ecran – CEATEC 2013 ① 13:10- 11’06 WJW / FOX8 FOX8 News Cleveland 2’40 x 2 LCI (La Chaîne Info) Plein Ecran – CEATEC 2013 ①(Repeat) 20:10- 11’06 KTLA 5 broadcast results: October 2 (Wednesday): CEATEC 2013: live broadcast + report (1) 05:15am, 7:50am, 9:30am Mon., Oct. 7 LCI (La Chaîne Info) Plein Ecran – CEATEC 2013 ①(Repeat) 15:40- 11’06 (U.S. west coast time) October 4 (Friday): CEATEC 2013: report (2) 05:15am, 7:50am, 9:30am (U.S. west coast time). * All reports televised on KTLA-5 were independent broadcasts (2 to 3 times daily) in KTLA-5 timeslots, including time differences. Tue., Oct. 8 LCI (La Chaîne Info) Plein Ecran – CEATEC 2013 ①(Repeat) 16:10- 11’06 Wed., Oct. 9 LCI (La Chaîne Info) Plein Ecran – CEATEC 2013 ①(Repeat) 16:40- 11’06 Thu., Oct. 10 LCI (La Chaîne Info) Plein Ecran – CEATEC 2013 ①(Repeat) 15:40- 11’06 ●USA：NBC National Sun., Oct. 13 LCI (La Chaîne Info) Plein Ecran – CEATEC 2013 ② 13:10- 9’44 Airdate Broadcaster Program name Aired area Aired time on CEATEC LCI (La Chaîne Info) Plein Ecran – CEATEC 2013 ②(Repeat) 20:10- 9’44 Fri., Oct. 4 NBC Today Show USA 1’02 Mon., Oct. 14 LCI (La Chaîne Info) Plein Ecran – CEATEC 2013 ②(Repeat) 15:40- 9’44 Tue., Oct. 15 LCI (La Chaîne Info) Plein Ecran – CEATEC 2013 ②(Repeat) 16:10- 9’44 Wed., Oct. 16 LCI (La Chaîne Info) Plein Ecran – CEATEC 2013 ②(Repeat) 16:40- 9’44 Thu., Oct. 17 LCI (La Chaîne Info) Plein Ecran – CEATEC 2013 ②(Repeat) 15:40 9’44 La Chaîne Info�LCI�is a French cable news channel that operates under France's largest broadcaster TF-1, and is a 24-hour news network with viewership of more than 7.2 million providing news across France and in French-speaking regions.

23 Publicity/Advertisements CEATEC JAPAN 2013

●Europe (United Kingdom ): BBC (British Time) (10)Newspaper Advertising Airdate Broadcaster Program name Time Aired time on CEATEC Media Date of insertion Sat., Oct. 12 BBC News Channel Click – CEATEC 2013 01:30 – 02:00 15’22 Dempa Shimbun Sept. 25 BBC News Channel Click – CEATEC 2013 (Repeat) 03:30 – 04:00 15’22 BBC Breakfast Click – CEATEC 2013 (Repeat) 06:45 – 07:15 15’22 Automation Review Sept. 25 BBC News Channel Click – CEATEC 2013 (Repeat) 12:30 – 13:00 15’22 The Nikkei Shimbun Sept. 27 Sun., Oct. 13 BBC News Channel Click – CEATEC 2013 (Repeat) 04:30 – 05:00 15’22 The Dempa Times Sept. 30 BBC Breakfast Click – CEATEC 2013 (Repeat) 07:45 – 08:15 15’22 Eizoshimbun Sept. 30 BBC News Channel Click –CEATEC 2013 (Repeat) 11:30 – 12:00 15’22 Dempa Shimbun Oct. 1 BBC News Channel Click – CEATEC 2013 (Repeat) 15:30 – 16:00 15’22 The Nikkan Kogyo Shimbun Oct. 1 BBC News Channel Click – CEATEC 2013 (Repeat) 22:45 – 23:15 15’22 The Tsushin Kogyo Shimbun Sept. 9, 16, 23, 30 Mon., Oct. 14 BBC 2 Click – CEATEC 2013 (Repeat) 10:35 – 11:05 15’22 "Click" is a highly popular IT-oriented program broadcast around the world by BBC World Service, and broadcast within the United Kingdom by the British Broadcasting Corporation (BBC) on BBC2 and News Channel/Breakfast. The BBC distributes a program digest in the video-on-demand format from its website free of charge, which can (11）Magazine Advertising be viewed at any time and in any location around the world. Media Date of insertion ●Europe (Spain): NTN24 (USA: Eastern Time) SOLAR JOURNAL Jul. 16 Airdate Broadcaster Program name Time Aired time on CEATEC Viewing households Robocon Magazin Aug. 15 Fri., Oct. 4 NTN24 Informativo NTN CEATEC2013 12:20 - 2’08 Spain: 915,500 ProductNavi Aug. 29 NTN24 Informativo NTN CEATEC2013 (Repeat) 18:18 - 2’08 Nikko Forum Aug. 30 Fri., Oct. 11 NTN24 CTS Salud Ciencia et Technologia 22:00 - 2’15 OHM Sept. 5 Sat., Oct. 12 NTN24 CTS Salud Ciencia et Technologia (Repeat) 03:00 - 2’15 Electronic Journal Sept. 15 Journal of IEICE Oct. 1 ●Middle East：BBC Persian TV (British Time) ExpoTODAY Sept. 28, Oct. 5 Airdate Broadcaster Program name Time Aired time on CEATEC Fri., Oct. 18 BBC Persian TV Farsi Click - CEATEC 2013 14:00 – 14:30 13’35 Sat., Oct. 19 BBC Persian TV Farsi Click - CEATEC 2013 06:00 – 06:30 13’35 (12)Mailmagazine Advertising Sun., Oct. 20 BBC Persian TV Farsi Click - CEATEC 2013 16:00 – 16:30 13’35 Media Date of insertion Mon., Oct. 21 BBC Persian TV Farsi Click - CEATEC 2013 08:00 – 08:30 13’35 Tue., Oct. 22 BBC Persian TV Farsi Click - CEATEC 2013 13:00 – 13:30 13’35 Automation Review Sept. 18 Wed., Oct. 23 BBC Persian TV Farsi Click - CEATEC 2013 08:00 – 08:30 13’35 G Maga Sept. 19 Thu., Oct. 24 BBC Persian TV Farsi Click - CEATEC 2013 06:00 – 06:30 13’35 ExpoTODAY Sept. 19 This is a sister program of the popular BBC program "Click." BBC delivers to the roughly 100 million Persian Johoka no Shohosen (Special Edition) Sept. 20 speakers in the Middle East in Iraq, Afghanistan, Uzbekistan and Tajikistan with Persian-speaking staff ProductNavi Sept. 25 dispatched to those regions. Broadcasts are available through the Hotbird, Eutelsat, Telestar and Eurobird satellites. SOLAR JOURNAL Sept. 25 Eizoshimbun Sept. 26 ●Asia: CNBC Asia(Singapore time), CNBC TV18 (New Delhi time) Event & Seminor Sept. 27 Airdate Broadcaster Program name Time Aired time on CEATEC Nikkei Electronics NEWS Special Mail Sept. 17, 24 Sun., Oct. 27 CNBC Asia (all Asian regions) Japan Channel 09:00 – 10:00 12’01 BIT Sept. 19, 26 Japan Channel (Repeat) 18:00 – 19:00 12’01 Nikkei BP Gijutsu Zaisen Sept. 10, 13, 19, 26 CNBC TV18 (India) Japan Channel 14:00 – 15:00 12’01 Nikkei BP Targeting Mail Sept. 24 Produced by TBS and Nihon Keizai Shimbun, Channel Japan is an Asian-oriented program broadcast internationally (in English) through CNBC Asia (all Asian regions), CNBC TV18 (India) and Nikkei CNBC (Japan) offering the latest Nikkei BP Nikkei Electronics NEWS Sept. 10, 12, 18, 20, 24, 26 news on the Japanese economy, culture, trends and technologies.

●Asia: Phoenix Television (Hong Kong) (13)Online Advertising Airdate Broadcaster Program name Time Aired time on CEATEC Media Date of insertion Thu., Oct. 17 Phoenix Television Trendy Guide (Report①) 21:50 – 22:15 11’15 Automation Review Sept. 1 ～ Oct.5 Fri., Oct. 18 Phoenix Television Trendy Guide (Report①) (Repeat) 03:30 – 03:55 11’15 InComm Sept. 1 ～ Oct.5 Phoenix Television Trendy Guide (Report①) (Repeat) 09:55 – 10:20 11’15 Electronic Journal Sept. 1 Oct.5 Phoenix Television Trendy Guide (Report②) 21:50 – 22:15 11’10 ～ Sat., Oct. 19 Phoenix Television Trendy Guide (Report②) (Repeat) 03:30 – 03:55 11’10 The Dempa Times Sept. 1 ～ Oct.5 Phoenix Television Trendy Guide (Report②) (Repeat) 08:00 – 08:55 11’10 SOLAR JOURNAL Sept. 1 ～ Oct.5 Thu., Oct. 24 Phoenix Television Trendy Guide (Report③) 21:50 – 22:15 10’10 Eizoshimbun Sept. 1 ～ Oct.5 Fri., Oct. 25 Phoenix Television Trendy Guide (Report③) (Repeat) 03:30 – 03:55 10’10 Tech-On! Sept. 10 ～ Oct.5

Phoenix Television Trendy Guide (Report③) (Repeat) 09:55 – 10:20 10’10 Tech-On! Special Site Sept. 10 ～ Oct.5

Phoenix Television is Mandarin language television broadcast to the Chinese mainland, Hong Kong, Taiwan and Digital Health Online Sept. 10 ～ Oct.5 regional Chinese language viewers (through Cambodian Central Chinese Television, MetroTV/Da Ai TV Indonesia, ntv7 8TV in Malaysia, Channel 8Channel UChannel NewsAsia in Singapore, and the Thai TV5(BBTV)CH7Da Ai BIT Sept. 17 ～ Oct.5 TV Thailand). Phoenix Satellite Television’s "Trendy Guide" established 15 years ago is one of its most popular programs among viewers. As one of the station' s longest running programs, "Trendy Guide" is broadcast every day from Monday to Friday, and is structured with a focus on a range of topics, including fashion, interior design, cutting-edge technologies, （14）MAIL MAGAZINE travel, food and dining, lifestyles and the latest automobile information. "Trendy Guide" is Phoenix Chinese Channel’s representative program disseminating the latest trends, technologies and lifestyles. ■CEATEC JAPAN OFFICIAL MAIL MAGAZINE The CEATEC JAPAN OFFICIAL MAIL MAGAZINE is distributed Friday each week to ●Asia (India): TV Today Network (Indian Time) both people on the database of past attendees, and those preregistered for the event. Airdate Broadcaster Program name Time Aired time on CEATEC Viewer ①Numbers distributed to: Approx. 150,000 Mon., Oct. 7 TV Today Network Headlines Today 13:23 - 1’25 around 50 million ②Frequency distributed:11 Headlines Today (Repeat) 18:48 - 1’25 viewer in India Along with Network 18 and NDTV (Hindi broadcast), TV Today Network is a leading Indian 24-hour English-Hindi news channel that boasts viewership of around 50 million. "Headlines Today" is a news program compiled from 4 specialist news channels targeting young urban dwellers. (15) CEATEC News Starting with Volume 1 on July 1st, this newsletter was rapidly distributed featuring highlights of CEATEC JAPAN, as well as information about exhibitors and other topical information. Featured articles Japanease: 106 English:31

(16) Creation of Printed PR Tool Complimentary tickets, invitations, mailers (J, E): Distributed to exhibitors, concerned parties, and the media Venue map: Distributed to all attendees during the event

24 Website CEATEC JAPAN 2013 12. CEATEC JAPAN OFFICIAL WEBSITE

（4）Popular pages on the official website (Access ranking for each page) ■Japanese ■English Rank Page title Page view Rank Page title Page view 1 How to registration 246,091 1 Search by Exhibitor 2,089 2 Search by Exhibitor Name 112,935 2 Exhibition Topics 1,795 3 Admission 94,963 3 Exhibitor Directory 1,572 4 Exhibition Theme / Exhibit Outline 66,215 4 Admission 1,559 5 Exhibitor Search 64,405 5 Key Technologies Stage 1,548 6 Exhibit Information 57,366 6 Exhibition Theme 1,462 7 Floor MAP 50,909 7 Search by Exhibitor 1,454 8 Conference Calendar 48,761 8 Lifestyle & Society Stage 1,422 9 Lifestyle & Society Stage 48,013 9 Search by Product 1,413 10 Exhibit Outline 47,113 10 Innovation Awards 2013 Winners 1,361

(5)CEATEC JAPAN 2013 Exhibitors' Own Site List CEATEC JAPAN has assembled a collection of feature websites created by the exhibitors themselves. Providing a link to these sites from the official website promotes effective information dissemination and produces a bandwagon effect. Posted links: 19 No. of Accesses: 6,648

*As of October 31st, 2013 〈CEATEC JAPAN OFFICIAL WEBSITE〉

(1)No. of Sessions (6)Social Networking Following from last year, CEATEC JAPAN 2013 operated official Twitter and Facebook sites. Month No. of Sessions Linked with the official website, these social networking services provided efficient guidance July 55,290 to the exhibition in advance as well is real-time announcements about the vibe at the venue. August 73,597 ■Twitter September 307,788 Twitter was used to publicize a range of information including CEATEC News and October 435,669 exhibition information prior to the event along with official website updates, and provide event guidance while prompting visitors to use pre-register admission Total 872,344 system. Through active communications with users and proactively tweeting back Note: Session refers to a number of clicks a visitor makes within a set period of time at the to the followers, Twitter was utilized as website. A session starts when a visitor comes to the website and ends either when the browser application is closed or no action taken for a certain period of time. an interaction channel that also provided user support aspect. Real-time announcements introducing (2)Language settings for users who accessed the site (top 5 listed) exhibition booths and the vibe at the venue and so forth were also made. Language (%)

Japanese 92.07% No. of Twitter followers (max.): 2,603 No. of CEATEC JAPAN-related tweets: 50,020 English 4.94% (Sep. 1～Oct. 31, 2013)

Chinese 1.53% *Search Criteria: Tweets including "CEATEC" as content Korean 0.60% 〈CEATEC JAPAN Official Twitter〉 French 0.19% ■Facebook *As of October 31st, 2013 Facebook was also used to publicize a range of information including CEATEC News and exhibition information prior to the event along with official website (3)Access (Classification by Countries / Up to 20th Place) updates, and provide event guidance while prompting visitors to use pre-registration system. Articles were periodically posted on Facebook and the number of "likes" Rank Access (%) Rank Access (%) increased dramatically. During the exhibition period, effective publication of the vibe at the venue was made 1 Japan 94.40% 11 France 0.13% by posting photographs and links on 2 United States 1.15% 12 Thailand 0.09% the Facebook page. Additionally, 3 China 0.91% 13 Canada 0.08% proactive dissemination of information to prospective visitors was made 4 Taiwan 0.62% 14 Russia 0.07% through exhibition booths and updates, 5 South Korea 0.58% 15 Malaysia 0.06% along with linking the with official Twitter account. 6 Hong Kong 0.21% 16 Australia 0.05% 7 India 0.18% 17 Philippines 0.05% No. of “Like”: 4,837 (As of October 31st, 2013) 8 United Kingdom 0.17% 18 Brazil 0.04% Number of official site accesses from 9 Singapore 0.15% 19 Viet Nam 0.04% the Facebook page: 6,863 (Jul.- Oct., 2013) 10 Germany 0.14% 20 Italy 0.03% 〈CEATEC JAPAN Official Facebook〉

25 CEATEC JAPAN Management Office (Japan Electronics Show Association (JESA)) Ote Center Bldg., 1-1-3 Otemachi, Chiyoda-ku, Tokyo 100-0004, Japan TEL:+81-3-6212-5233 FAX:+81-3-6212-5226