is proud to announce The Second Shamnad Basheer Essay Competition on Intellectual Property Law (2021) Entries adjudged by: Prof. N.S Gopalakrishnan, Honorary Professor, Inter-University Centre for IPR Studies, Cochin University of Science and Technology (CUSAT) Prof David Llewelyn, Managing Director of David Llewelyn & Co. LLC, Professor of Law (Practice), School of Law, Singapore Management University, Professor of Intellectual Property Law, King’s College, London Prof. Madhavi Sunder, Professor of Law and Associate Dean for international and graduate programs at the Georgetown University Law Centre II Prize Devangini Rai University School of Law and Legal Studies, Guru Gobind Singh Indraprastha University
[email protected] For the essay “Infringement of Publicity rights: An Intellectual Property Approach” The Second Shamnad Basheer Essay Competition on IP Law, 2021 INFRINGEMENT OF PUBLICITY RIGHTS: AN INTELLECTUAL PROPERTY APPROACH Devangini Rai I. Introduction .................................................................................................................................... 1 II. History and Genesis ........................................................................................................................ 2 III. Indica of Identity in Celebrity Persona ............................................................................................ 3 IV. Infringement of Publicity Rights: Trademark Approach ................................................................. 7 V. Exceptions to Publicity