The AzA Gazette The Azteca America Monthly Newsletter for Clients, Friends and Associates July 2005 • Number 33 • Year 3 Events & • Promotion Winners Live it Up in Monterrey p.3 that grandparents, parents and • Final Concert Beats Out Anything from Telemundo or children can share. Features cont. p. 5 Telefutura in P18-49 for the Week p.5 There’s no doubt that La Academia is complete entertainment, as our 1 Promotion Behind million-plus audience for the final concert illustrated. However, it’s not La Academia about ratings at any cost. There’s no doubt that La Azteca America and Fundación Academia is a great product. Azteca America, its non-profit However, promotion has been key organization, also launched this in fueling the fire. month a miniseries called “Ni Una Vez Más” that portrays how First of all, thanks go out to affili- domestic violence destroys one of ates that worked in conjunction our most important values: the with local radio stations for a family. With this kind of program- combined total of almost 100 ming we show that entertainment phone-in interviews with expelled Dear Friends with a message can be a very pow- students for the three months of erful combination. La Academia. We also generated After over three months of excite- about 20 press releases during ment, La Academia, our thrilling Apart from exciting coverage of our the 18 weeks of La Academia, as musical reality show, held its final La Academia final concert, and well as countless phone inter- concert on July 3. details on our first simultaneous views with print media. novela launch “Amor en Custo- Although reality shows are definite- dia,” this issue profiles our affiliate For the final concert, we had rep- ly in fashion these days, what sets TVC in Miami, who is holding a resentatives from El Nuevo Herald La Academia apart is values. In an regional Upfront this month. We of the Miami Herald and La age when many television compa- also have an update on the coming Opinion of Los Angeles, as well as nies are being as explicit as the FCC soccer season and a profile of two representatives from El Latino may allow (and even more so), and of our US Hispanic La Academia from San Diego, Super Estrella formats are often based on how finalists: Edgar and Yuridia. from San Diego, Notimex and TV much people can be humiliated Notas, in addition to a very exten- and still smile, it’s refreshing to see Please enjoy, sive group of journalists from how La Academia is about effort, Luis J. Echarte Mexico. learning and achieving goals; values President and CEO Station Spotlight: Miami 2 Simultaneous Launch of Amor en Custodia on Both Sides of the Border 3 KAZA’s Hechos 54 Newcast Beats Out Telemundo’s Local Newscast in LA 4 Soccer Season Just Around the Corner 4 Ni Una Vez Más Miniseries Focuses on Domestic Violence 6 Names & Faces: Yuridia & Edgar 6 Fundación Azteca 7 ONTENT Sales Update 8 AzA Coverage / Contacts C 10 www.aztecaamerica.com 1 AzA Gazette The Azteca America Newsletter and cross promotion within existing Station cable carriers. Spotlight: “The community likes our pro- gramming, and there’s certainly a Miami need for a new option here in WPMF Channel 38 Miami,” said Gustavo. With local programming on hold well as a strong over-the-air signal until the results of its current mar- José Ramón Grau - with WPMF. keting push are in, Gustavo says he President & CEO TVC expects a strong turnout for the July 14 Upfront. And clients will Gustavo Cubas “There is a hunger for quality pro- gramming like what Azteca America soon have concrete results since Vice-President TVC offers,” said José Ramón. “The TVC is currently in talks with quality transcends any boundaries Nielsen for ratings coverage, which of origin.” José Ramón expects to be “very With its distribution footprint 99% soon.” complete, TVC is entering the While its July 14 Upfront marks its upcoming season with a rejuvenat- formal presentation to the local Best of luck TVC!!! ed spirit. advertising community, it also sig- nals the start of an aggressive mar- In the last twelve months TVC has keting campaign. signed carriage agreements with Station Data Comcast, Adelphia and Atlantic Using a multipronged attack, the tar- Market Miami Broadband (all on basic tier sys- gets will be full-sized billboards, radio, Call Letters WPMF tems), which are added to DirecTV print media (especially with El Nuevo Channels 38 and Dish Latino’s network signal, as Herald and El Diario de las Americas), General Market Market Rank 17 Congratulations go out to TVC for Population 2004* 4,147 their regional Upfront that will be held Households* 1,511 % Cable TV in Miami on July 14. Penetration 2004 75.0% Joining the TVC will be COO Jorge Jaidar and our news Retail Sales (Million US$) 56,023 team of Gaby Alcalá, José Martín Sámano and Edgar % of Hispanic Origin 41.0% Galicia. Hispanic Market Info. This presentation builds on a regional Upfront held Hispanic TV HH Market Rank 3 Hispanic TV HH by Una Vez Mas following our network Upfront. Market Coverage 5.5% Hispanic TV HH Market * 603 For more information on the Miami event, Hispanic P2 + Coverage 4.6% contact: Gustavo Cubas at 305 994 1700 Hispanic P2 + * 1,137 or e-mail: [email protected] * In thousands www.aztecaamerica.com 2 AzA Gazette The Azteca America Newsletter well-trained and has a crush on Promotion Simultaneous Bárbara. But everything will change when he meets Juan Manuel’s Winners Live it Launch of Amor daughter Tatiana. Up in Monterrey en Custodia Nevertheless, Paz’s husband’s body- Novela guard, Tango, has not given up on A total of 20 people flew in from trying to kidnap the beer baroness, Fresno, San Francisco, Las Vegas who has the dual challenge of and Phoenix to cash in on promo- uncovering her enemy and winning tional contests to see the final La over the heart of her bodyguard. Academia concert. Don’t Miss Amor en Custodia with Winners began arriving on Friday, its July 18 debut at 9:30pm EST and July 1, when Stephanie Aguilar, PST / 8:30 pm CST. marketing director for Fresno’s KMSG arrived with eight people. Then on Saturday, Ernesto Del- Noticiero Azteca gado, from Una Vez Mas, arrived with a group of seven from Las America Live Vegas and Phoenix. They were Azteca America will have its first accompanied by two winners from simultaneous novela launch with its From Miami San Francisco’s KTNC. Mexican counterpart TV Azteca with the July 18 debut of Amor en Custodia. Congratulations go out to all of these affiliates for organizing suc- The story is based on Juan Manuel, cessful La Academia promotions. a farmer who has practiced martial We would also like to thank our arts since his youth. When he finds radio partners for La Academia it difficult to support his wife Cuarta Generación: Radiolobo and Gabriela and his young daughter Radio Tekila in Fresno; Radio Tatiana, he decides to go to Romántica in San José; Oye in Los Mexico City to look for work. Our network news transmissions will Angeles, La Mera Mera in Houston be held live on-site in Miami, at the and KBNO in Denver. Once in the city, Juan Manuel uses Bayside Mall, for July 13, 14 and 15. his martial art techniques to pre- As always the early evening trans- We look forward to building on vent the kidnapping of the beer mission of Noticiero Azteca America this success for the next genera- magnate Paz Achaval Urien. The at 3:30 will be anchored by Edgar tion of La Academia. man sent for the abduction turns Galicia and Gaby Alcalá. Noticiero out to be the chief of security of Azteca America Última Edición at Paz’ husband Alejandro. Paz is eter- 10:30 with José Martín Sámano will nally grateful to Juan Manuel, and feature special Miami-based reports, takes him for a special agent, later including a scheduled interview with hiring him as her bodyguard. The Florida Governor Jeb Bush. close daily contact between Paz and Juan Manuel is a breeding ground for romance. Paz has a teenage daughter, Bárbara, who is capricious and suf- fers from an eating disorder. She also has a personal bodyguard, Nicolás Pacheco, who is young, www.aztecaamerica.com 3 AzA Gazette The Azteca America Newsletter "This shows how a dedicated team Hechos 54 was the only local news- KAZA’s Hechos 54 of journalists and a dynamic pro- cast that gained viewers, to the Newcast Beats Out duction staff can make a differ- tune of an amazing 120%, com- ence,” said Eduardo Urbiola, CEO pared to losses of 41%, 20%, 13% Telemundo’s Local of Azteca 54. “Despite fewer and 11% for Telemundo’s 52, the resources and staff than our com- independent channel 22, Newscast in LA petitors, we are nonetheless grow- Lieberman’s channel 62 and ing our audience.” Univision’s 34, respectively. With less than two years on the air, Hechos 54 is steadily climbing in Comparing average 18-49 ratings Congratulations to KAZA and the news rating wars. During the for June with February sweeps, Hechos 54!! month of June, for the first time in history Hechos 54 surpassed the local newscast of Telemundo’s channel 52 as well as Lieberman’s channel 62. Hechos garnered 1.3 rating points for the coveted 18-49 demo, com- pared with 1.1 for channels 52 and 62, respectively. and Gerardo Torres, as well as the Santos Laguna, is awaiting the arrival Soccer Season 25-year-old Brazilian striker Osmar.