The AzA Gazette

The Azteca America Monthly Newsletter for Clients, Friends and Associates July 2005 • Number 33 • Year 3

Events & • Promotion Winners Live it Up in p.3 that grandparents, parents and • Final Concert Beats Out Anything from Telemundo or children can share. Features cont. p. 5 Telefutura in P18-49 for the Week p.5 There’s no doubt that is complete entertainment, as our 1 Promotion Behind million-plus audience for the final concert illustrated. However, it’s not La Academia about ratings at any cost.

There’s no doubt that La Azteca America and Fundación Academia is a great product. Azteca America, its non-profit However, promotion has been key organization, also launched this in fueling the fire. month a miniseries called “Ni Una Vez Más” that portrays how First of all, thanks go out to affili- domestic violence destroys one of ates that worked in conjunction our most important values: the with local radio stations for a family. With this kind of program- combined total of almost 100 ming we show that entertainment phone-in interviews with expelled Dear Friends with a message can be a very pow- students for the three months of erful combination. La Academia. We also generated After over three months of excite- about 20 press releases during ment, La Academia, our thrilling Apart from exciting coverage of our the 18 weeks of La Academia, as musical reality show, held its final La Academia final concert, and well as countless phone inter- concert on July 3. details on our first simultaneous views with print media. novela launch “Amor en Custo- Although reality shows are definite- dia,” this issue profiles our affiliate For the final concert, we had rep- ly in fashion these days, what sets TVC in Miami, who is holding a resentatives from El Nuevo Herald La Academia apart is values. In an regional Upfront this month. We of the Miami Herald and La age when many television compa- also have an update on the coming Opinion of Los Angeles, as well as nies are being as explicit as the FCC soccer season and a profile of two representatives from El Latino may allow (and even more so), and of our US Hispanic La Academia from San Diego, Super Estrella formats are often based on how finalists: Edgar and . from San Diego, Notimex and TV much people can be humiliated Notas, in addition to a very exten- and still smile, it’s refreshing to see Please enjoy, sive group of journalists from how La Academia is about effort, Luis J. Echarte . learning and achieving goals; values President and CEO

Station Spotlight: Miami 2 Simultaneous Launch of Amor en Custodia on Both Sides of the Border 3 KAZA’s Hechos 54 Newcast Beats Out Telemundo’s Local Newscast in LA 4 Soccer Season Just Around the Corner 4 Ni Una Vez Más Miniseries Focuses on Domestic Violence 6 Names & Faces: Yuridia & Edgar 6 Fundación Azteca 7

ONTENT Sales Update 8 AzA Coverage / Contacts

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AzA Gazette The Azteca America Newsletter

and cross promotion within existing Station cable carriers.

Spotlight: “The community likes our pro- gramming, and there’s certainly a Miami need for a new option here in WPMF Channel 38 Miami,” said Gustavo. With local programming on hold well as a strong over-the-air signal until the results of its current mar- José Ramón Grau - with WPMF. keting push are in, Gustavo says he President & CEO TVC expects a strong turnout for the July 14 Upfront. And clients will Gustavo Cubas “There is a hunger for quality pro- gramming like what Azteca America soon have concrete results since Vice-President TVC offers,” said José Ramón. “The TVC is currently in talks with quality transcends any boundaries Nielsen for ratings coverage, which of origin.” José Ramón expects to be “very With its distribution footprint 99% soon.” complete, TVC is entering the While its July 14 Upfront marks its upcoming season with a rejuvenat- formal presentation to the local Best of luck TVC!!! ed spirit. advertising community, it also sig- nals the start of an aggressive mar- In the last twelve months TVC has keting campaign. signed carriage agreements with Station Data Comcast, Adelphia and Atlantic Using a multipronged attack, the tar- Market Miami Broadband (all on basic tier sys- gets will be full-sized billboards, radio, Call Letters WPMF tems), which are added to DirecTV print media (especially with El Nuevo Channels 38 and Dish Latino’s network signal, as Herald and El Diario de las Americas), General Market

Market Rank 17 Congratulations go out to TVC for Population 2004* 4,147 their regional Upfront that will be held Households* 1,511 % Cable TV in Miami on July 14. Penetration 2004 75.0% Joining the TVC will be COO Jorge Jaidar and our news Retail Sales (Million US$) 56,023 team of Gaby Alcalá, José Martín Sámano and Edgar % of Hispanic Origin 41.0% Galicia. Hispanic Market Info.

This presentation builds on a regional Upfront held Hispanic TV HH Market Rank 3 Hispanic TV HH by Una Vez Mas following our network Upfront. Market Coverage 5.5% Hispanic TV HH Market * 603 For more information on the Miami event, Hispanic P2 + Coverage 4.6% contact: Gustavo Cubas at 305 994 1700 Hispanic P2 + * 1,137 or e-mail: [email protected] * In thousands

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well-trained and has a crush on Promotion Simultaneous Bárbara. But everything will change when he meets Juan Manuel’s Winners Live it Launch of Amor daughter Tatiana.

Up in Monterrey en Custodia Nevertheless, Paz’s husband’s body- Novela guard, Tango, has not given up on A total of 20 people flew in from trying to kidnap the beer baroness, Fresno, San Francisco, Las Vegas who has the dual challenge of and Phoenix to cash in on promo- uncovering her enemy and winning tional contests to see the final La over the heart of her bodyguard. Academia concert. Don’t Miss Amor en Custodia with Winners began arriving on Friday, its July 18 debut at 9:30pm EST and July 1, when Stephanie Aguilar, PST / 8:30 pm CST. marketing director for Fresno’s KMSG arrived with eight people. Then on Saturday, Ernesto Del- Noticiero Azteca gado, from Una Vez Mas, arrived with a group of seven from Las America Live Vegas and Phoenix. They were Azteca America will have its first accompanied by two winners from simultaneous novela launch with its From Miami San Francisco’s KTNC. Mexican counterpart TV Azteca with the July 18 debut of Amor en Custodia. Congratulations go out to all of these affiliates for organizing suc- The story is based on Juan Manuel, cessful La Academia promotions. a farmer who has practiced martial We would also like to thank our arts since his youth. When he finds radio partners for La Academia it difficult to support his wife Cuarta Generación: Radiolobo and Gabriela and his young daughter Radio Tekila in Fresno; Radio Tatiana, he decides to go to Romántica in San José; Oye in Los to look for work. Our network news transmissions will Angeles, La Mera Mera in Houston be held live on-site in Miami, at the and KBNO in Denver. Once in the city, Juan Manuel uses Bayside Mall, for July 13, 14 and 15. his martial art techniques to pre- As always the early evening trans- We look forward to building on vent the kidnapping of the beer mission of Noticiero Azteca America this success for the next genera- magnate Paz Achaval Urien. The at 3:30 will be anchored by Edgar tion of La Academia. man sent for the abduction turns Galicia and Gaby Alcalá. Noticiero out to be the chief of security of Azteca America Última Edición at Paz’ husband Alejandro. Paz is eter- 10:30 with José Martín Sámano will nally grateful to Juan Manuel, and feature special Miami-based reports, takes him for a special agent, later including a scheduled interview with hiring him as her bodyguard. The Florida Governor Jeb Bush. close daily contact between Paz and Juan Manuel is a breeding ground for romance.

Paz has a teenage daughter, Bárbara, who is capricious and suf- fers from an eating disorder. She also has a personal bodyguard, Nicolás Pacheco, who is young,

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"This shows how a dedicated team Hechos 54 was the only local news- KAZA’s Hechos 54 of journalists and a dynamic pro- cast that gained viewers, to the Newcast Beats Out duction staff can make a differ- tune of an amazing 120%, com- ence,” said Eduardo Urbiola, CEO pared to losses of 41%, 20%, 13% Telemundo’s Local of Azteca 54. “Despite fewer and 11% for Telemundo’s 52, the resources and staff than our com- independent channel 22, Newscast in LA petitors, we are nonetheless grow- Lieberman’s channel 62 and ing our audience.” Univision’s 34, respectively. With less than two years on the air, Hechos 54 is steadily climbing in Comparing average 18-49 ratings Congratulations to KAZA and the news rating wars. During the for June with February sweeps, Hechos 54!! month of June, for the first time in history Hechos 54 surpassed the local newscast of Telemundo’s channel 52 as well as Lieberman’s channel 62.

Hechos garnered 1.3 rating points for the coveted 18-49 demo, com- pared with 1.1 for channels 52 and 62, respectively.

and Gerardo Torres, as well as the , is awaiting the arrival Soccer Season 25-year-old Brazilian striker Osmar. of Jair García and , Just Around with whom the team could be a is coming into the season strong contender this season. the Corner with one of the strongest rosters in Mexican Soccer League teams con- the league thanks to the addition Meanwhile, the Tiburones Rojos of tinue to make last-minute roster of , who played in are looking to regain some changes as they gear up for July 30 Europe last season, as well as of the shine they had in Apertura debut of the 2005 Opening season. Alberto Rodríguez, Adrián Sánchez 2004 with a new head coach from and Denis Caniza, all with eyes on a León, Juan Carlos Chávez, as well as Last season runners up, Guadalajara’s championship in Apertura 2005. players like: Joaquín Reyes, Alejandro Tecos, are looking to build on their Leyva, Miguel de J. Fuentes, Óscar surprising success last season when The Tuzos of Pachuca, who sacri- Rojas, Miguel Acosta, Mario Rosales they faced off against America in the ficed some performance in the and Hugo Gómez Sánchez. final. Following the exit of former Mexican League last season in hopes head coach Daniel Guzmán, the of advancing in the Copa Liberta- Finally, the Dorados of Culiacán and Tecos hired the Uruguayan Eduardo dores, have signed the defensive Jaguares of , who struggled Acevedo, as well as boosting their center Arquivaldo Mosquera, who to stay in the league last season have roster with the Chilean striker Nelson played with Atlético Nacional last added Sebastián Abreu, Leonardo "el Chupa" Pinto Martínez. season, as well the Colombian Gabriel Tambussi, José Castañeda, Franky Oviedo, who will be joining Gustavo Sedano and Carlos Hurtado Past season semifinalists Monarcas his fellow countrymen the also cen- in the case of the Dorados squad; and Morelia are also looking to build on terfielder Andrés Chitiva and goalie Edoardo Isella, Humberto Martínez, last season’s success and have Miguel Calero, not to mention the Gabriel Palmerosa and Alonso brought on board Edgar Solano head coach José Luis Trejo. Sandoval in the case of Chiapas.

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First place winner of La Academia was Erasmo González, a bilingual school teacher in the indigenous town of Xalpatláhuac, Guerrero. Second place went to Yuridia Gaxiola, from Mesa, Arizona. And third place was for Adrián Varela, of Culiacán, Sinaloa. Edgar Gue- rrero, from Boise, Idaho, just missed the big money, coming in at num- ber five and was awardered with $20,000 as consolation.

In all, the top three finishers took home over $400,000 in prize money, as well as late-model cars and SUVs and unlimited airline tickets. Final Concert also well ahead. The 826,000 fig- ure is a whopping 49% above the “In May it was Mexican Soccer Beats Out number of 18-49 impressions from League finals. Now’s its musical Telefutura’s final reality shows. Stay tuned for more Anything from concert on May 1 and an even exciting blockbuster programming more astonishing 200% higher formats and live events,” said Telemundo or than Telemundo’s 18-49 impres- Azteca America COO Jorge Jaidar. sions for its Nuevas Voces final con- Telefutura in P18- cert on May 29. Immediately following the final concert, 12 La Academia students 49 for the Week “First we built a network. Now launched a concert tour that began we’re building a ratings story, one in Monterrey and will include 30 The reality on realities is in, and page at a time,” said Azteca cities in Mexico and 10 cities in the Azteca America is on top. The final America President and CEO Luis J. United States, as well as venues in La Academia concert attracted 1.19 Echarte. . million viewers 2+ for its July 3 final concert. The numbers placed the concert as number 17 for the week in terms of network ratings when collapsing strip programs, marking the eighth consecutive week that Azteca America has had one or more programs among the top 25 Hispanic programs of the week.

As for the coveted 18-49 demo, La Academia attracted 826,000 view- ers, beating out anything for the week in the demo from Telemundo or Telefutura. In comparable musi- cal reality finals, Azteca America is

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series depicts different forms of Ni Una Vez Más domestic violence, such as physical, Miniseries psychological, sexual and economic abuse. Focuses on Although a commercial product, Ni Domestic Violence Una Vez Más represents some of the self-determination and educa- The first simultaneous launch of a tional values held by Fundación dramatic series between Azteca Azteca America. America and TV Azteca was with Ni dedicated to improving the lives of Una Vez Más, a miniseries broad- rural and urban women, the minis- The cast includes Angélica Aragón, cast this month. eries was produced by Genoveva Andrea Noli, Sergio Bustamante Martínez, who also produced the and Sergio Klainer. Working with the non-governmen- miniseries of the Juárez Killings, Tan tal organization APIS (Acción Popu- Infinito Como El Desierto, as well as We look forward to including simi- lar de Integración Social), which is Lo Que Callamos Las Mujeres. The lar projects in the future.

Mesa , Arizona (Yuridia) and Boise, casting. A young, insecure girl Names & Faces Idaho ( Edgar) would seem to have with an amazing voice, we have Yuridia Gaxiola and little in common, aside from both all watched her grow to become residing in the United States. the runner-up of the final concert. Edgar Guerrero Yuridia is 18 years old and still has According to Yuridia the two have At first glance these two La a semester to go before finishing been a couple for the last few Academia finalists and residents of high school in Mesa. Edgar, age weeks… Stay tuned!! 26, is a self-styled hombre del campo, or country boy.

Edgar was actually born in Idaho, to a father who still drives a trac- tor at night to harvest potatoes, while his mother trucks them into the silo. However, he has also lived in Sinaloa and California. Prior to La Academia, Edgar washed about 300 cars a day, earning about $300 a week, at the local Hertz rental agency and played with a band at local weddings and quince años parties during the weekends.

Yuridia was born in Hermosillo and was almost ready to graduate from her local high school, when her father insisted that she give La Academia a try at a Los Angeles

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AzA Gazette • Fundación Azteca America Update The Azteca America Newsletter

FUNDACIÓN AZTECA AMERICA

During the conferences, assistance Vive Sin Drogas and information modules are avail- Vive Sin Drogas, our “drug-free” able for participants to receive public service campaign, began in immediate support and guidance. Mexico in 1999 and is now the These modules are attended by most important national campaign medical experts and conference of its kind. The tours are aimed at panelists. informing audiences about the negative health and emotional The response to the Vive Sin Drogas impacts of drug use. Vive Sin Tour in Mexico has surpassed all Drogas has received the prestigious expectations, and Fundación Civic Society Award from the Azteca America plans to build on United Nations for its contribution this success. There is no doubt that toward the betterment of society. the Vive Sin Drogas message is a powerful one, benefiting thou- Vive Sin Drogas makes forceful sands of at-risk youths, with many arguments to youths to reduce and being channeled directly to rehabil- avoid substance abuse and illus- itation centers or support groups. trates how narcotics consumption harms lives and the social fabric of We need your support our communities. to become a bridge between the enormous OBJECTIVES: VIVE SIN DROGAS needs of our community TOUR and the resources that • Emphasize the societal hazards are available to help. of substance abuse A conference series where rehabili- • Show the elevated risks associat- tating users, experts on the topic of Please join us in delivering these ed with drug consumption narcotics use and Azteca America powerful messages to the Hispanic • Illustrate the accelerated nega- on-screen personalities talk to young community here in the U.S. tive health effects caused by drugs people about the effects of sub- • Instill the necessary responses to stance abuse. The tour provides If you are interested in sponsoring reject drugs when offered for the Fundación Azteca America the or supporting our Vive Sin Drogas first time opportunity to transmit the Vive Sin Tour, please call: • Strengthen personal commit- Drogas message in a direct and per- Fernanda Ostos or Juan José Sainz ments against drugs sonal manner to more than Fundación Azteca America • Preserve the lives and integrity of 250,000 young people in a year. (212) 207-8839 our community

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AzA Gazette • Sales Update The Azteca America Newsletter

ADVERTISING OPPORTUNITIES

ABOUT THE TOUR

KICK OFF: Friday, August 19th

LENGTH: The Tour will have an approximate length of 4 weeks within the following 12 US Hispanic cities:

CITIES: - Los Angeles - Dallas - Fresno - Houston - San Antonio - Boise - San Diego - Sacramento - Las Vegas - Salt Lake City - Phoenix - Tucson

The cast will be integrated by all 5 finalists and the most representative figures from La Academia 4th Generation: • Silvia Amalia Mendivil - 27 years - Los Mochis, Sinaloa. ASK ABOUT • González - 27 years - Xalpatlahuac, Guerrero • Johanna Delgado Nuñez - 19 years - Los Angeles, California OUR SPECIAL • Adrián Eduardo Varela - 21 years - Culiacán, Sinaloa • Cynthia Deyanira Rodríguez - 20 years - Monclova, Coahuila SPONSORSHIP • Yuridia Francisca Gaxiola - 18 years - Hermosillo, Sonora • Edgar Guerrero Gastelum - 25 years -Burley, Idaho LEVELS

CONTACTS

Carlos de la Garza González President MKT & Sales AzA (212) 207 8535 ext. 23 [email protected]

Mishelle Velez Esquivel Marketing AzA (212) 207 8535 ext. 28 [email protected]

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The Fastest Growing Hispanic Network in the U.S.

Fresno-Visalia Yakima-Pascoe-Richland Reno Boise Las Vegas Salt Lake City Coverage:77% KMSG Channel 55 KAZW Channel 9 & 27 KAZR Channel 46 KCBB Channel 51 KHDF Channel 19 KSVN Channel 66 1.9% 0.4% 0.3% 0.2% 0.9% 0.6% Omaha KAZO Channel 57 0.14% San Francisco-Sacramento Denver New York KTNC Channel 42 KCIN Channel 27 Chicago WNYN Channel 39 5.1% 1.7% WOCK Channel 13 11.3% 3.95% Bakersfield KPMC Channel 42 Hartford - New Haven, CT 0.6% WHCT Canal 38 0.7% Monterey-Salinas Chattanooga KMCE Channel 43 WDGA Channel 43 0.6% 0.1% Santa Barbara KBDF Channel 32 Charleston 0.4% WTBD Channel 22 0.04%

Los Angeles Orlando KAZA Channel 54 W21AU Channel 21 16.3% 1.2% Albuquerque Wichita Palm Springs KQDF Channel 25 Phoenix KSMI Channel 51 West Palm Beach KYAV Channel 19 2.1% Dallas WWHB Channel 48 KPDF Channel 41 0.3% 0.4% KODF Channel 26 0.6% 2.5% San Antonio 3.3% San Diego KTDF Channel 18 Miami KZDF Channel 41 Tucson 3.3% Houston Oklahoma City WPMF Channel 38 2.0% 5.7% KUDF Channel 14 Austin KAZH Channel 57 KOHC Channel 38 1.0% KADF Channel 20 4.1% 0.3% Tampa Ft. Myers 1.1% Corpus Christi WXAX Channel 26 WTPH Channel 14 Victoria KYDF Channel 64 1.2% 0.4% KBGS Channel 51 1.0% * Note: KTNC-TV 42 covers the San McAllen 0.1% Francisco and Sacramento DMA´s K64FM Channel 64 Source: Nielsen Universe Estimates, 2003, 0.4% Hispanic households.

Operations: Contacts: Jorge Jaidar (212) 207-8623 Executives: [email protected] About TV Azteca Luis J. Echarte President and CEO TV Azteca, listed on the Mexican Distribution and Affiliate Relations: (212) 207-8839 Bolsa, the New York Stock Luis M. Cortés 011(5255) 1720-5777 (212) 207-8839 Exchange and Spain’s Latibex, is 011(5255) 1720-9256 the second largest producer of Sales: [email protected] Spanish-language programming in Carlos de la Garza the world, and one of two nation- (212) 207-8535 KAZA Azteca 54, L.A. wide broadcasters in Mexico. [email protected] Eduardo Urbiola (818) 241-5400 [email protected] Today TV Azteca broadcasts four networks: the family-driven Azteca Editorial Committee For further contacts see our website 13, with 278 signals in Mexico; the Héctor Romero youth-focused Azteca 7, with 270 Daniel McCosh signals in Mexico; Azteca Linda Garcidueñas International for 13 countries in Elena Arceo Luis M. Cortés Central and South America; and Juan Pablo Álvarez Azteca America the fastest grow- Fernanda Ostos A Grupo Salinas Company ing network in the U.S. Edith Pavón www.gruposalinas.com This document does not constitute, nor shall it be construed under any circumstances, as an offer to sell or as a solicitation of an offer to buy Azteca America Network's signal, programming or any of its parts thereof.

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