PREMIER MUSIC INTERNATIONAL LTD PRESS PACK January 2014

Contents – 7 releases Premier introduces new kits and finishes to its APK range Premier welcomes new artists to its prestigious family of drummers Premier introduces exciting new options to its Genista range Premier launches new branded merchandise range and web-store Premier updates finish options to its XPK range Premier introduces new collection of snare drums to its XPK range Premier introduces XPK Special Edition concert tom kit

Booth #4878

FOR IMMEDIATE RELEASE Press Release For Immediate Release

PREMIER INTRODUCES NEW KITS AND FINISHES TO ITS APK RANGE

Leicestershire, UK – January 2014 | Premier, the iconic British drum brand, is pleased to announce the introduction of new kits and finishes to its APK range in 2014.

Following on from the popularity of the unique compact and portable APK Heritage set-ups, the range is set to include the Jazz 20 (12”x8” tom, 14”x14” floor, 20”x14” bass and 14”x5” snare) and Concert Master 24 (13”x9” tom, 16”x16” floor, 24”x14” bass and 14”x6.5” snare) shell packs. This range is ideal for smaller spaces or portability with no compromise to the sound.

Two new voguish colours are also to be introduced to the APK Heritage. A classic White Marine Silk (WMS), plus a stunning wood satin finish: Walnut Satin (WAS).

A further two new finishes are to be introduced to the standard APK offering. The dazzling Gunmetal Sparkle Wrap (GSW), based on the popular Gen-X finish by Premier, and the timeless Polar White Wrap (PWW).

Both APK and APK Heritage offer drummers of all ages and ability a high- quality affordable birch kit, now with even greater choice and exceptional value for money.

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PREMIER WELCOMES NEW ARTISTS TO ITS PRESTIGIOUS FAMILY OF DRUMMERS

Leicestershire, UK – January 2014 | Premier, the iconic British drum brand, is proud to welcome several new artists to its prestigious family of drummers.

Chris “Woody” Wood enjoyed a successful 2013 touring the UK, Europe and USA with Bastille. This year has started well with the band nominated for Best British Group, Best British Breakthrough Act, Best British Single and Best British Album at the forthcoming 2014 . Woody is over the moon with his new Premier Elite kit in apple fade sparkle.

Multi-instrumentalist and amazing drummer “Beanie” is currently touring with UK chart toppers Rudimental. Like Bastille, the band have also been nominated for three Brit Awards at this year’s ceremony and will shortly be playing a series of dates around the UK with Beanie on his customized tie-dye finish Premier kit.

The latest Premier ‘Young Gun’ Lew Whittington is currently touring with Rizzle Kicks, a Brighton based duo who have enjoyed chart success in the UK and Europe and are currently preparing for their sell-out 2014 tour that kicks off in February. Having gigged with various bands and singer songwriters since the age of 14, Lew’s drumming career has certainly excelled and he can be seen around the UK on his Genista purple sparkle fade lacquer kit.

Other additions to the Premier family of drummers include Nathaniel “Tonez” Fuller (), Pete Cater (The Pete Cater Big Band), Joe Lazarus (Voodoo Six), David “Greenie” Green (Little Comets), Sebastian Sternberg (Marina and the Diamonds/Goldfrapp), Matthew Brown (Ellie Ingrams) and Jay Sharrock (Miles Kane) who follows in the footsteps of his father Chris with Premier as his number one choice for drums.

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PREMIER INTRODUCES EXCITING NEW OPTIONS TO ITS GENISTA RANGE

Leicestershire, UK – January 2014 | Premier, the iconic British drum brand, is proud to introduce exciting new options to its Genista range for 2014.

Launching at the NAMM Show are two new kits - a Quick Five 22 (10”x7” tom, 12”x8” tom, 16”x14” floor, 22”x18” bass and 14”x6.5” snare) and a Bebop 20 (12”x8” tom, 14”x14” floor, 20”x14” bass, 14”x5.5” snare).

Genista has long been the most popular choice for drummers seeking a professional all-birch kit. These new kits continue to offer the legendary birch shells and are upgraded to include an undrilled bass drum for maximum shell resonance, a matching 10-lug snare drum, Remo Clear Emperor drumheads for brighter sounding toms and a redesigned tom clamp system providing optimum tom placement.

The Quick Five 22 kit is available in Iridium Blaze Sparkle Lacquer (IBX), a luxurious, deep sparkle with satin nickel hardware whilst the Bebop 20 is available in Pharaoh Sparkle Lacquer (PHX), a stylish black and gold sparkle finish with brass-plated hardware.

Premier will also launch a limited edition run of 50 Bebop 20 kits in a Rainbow Wood (RAW), a striking characteristic vertical grain finish with chrome-plated hardware.

All three finishes feature the classic Premier script badge, matched to the hardware colour with a selection of add-on drums available to order for each kit.

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PREMIER LAUNCHES NEW BRANDED MERCHANDISE RANGE AND WEB-STORE

Leicestershire, UK – January 2014 | Premier, the iconic British drum brand, is pleased to announce the launch of its new branded merchandise range and web-store. The range offers an exciting collection of fashionable apparel and accessories, inspired by the famous Premier name and designed specifically for drummers of all ages.

The collection features Premier sweatshirts, tees and accessories plus an exclusive retro-style ‘P’ badge printed tee and messenger bag. A pop art themed tee has also been introduced for children.

Over the coming months, further designs and accessories will be added to the range including media cases, headwear and other fashion and drum-related products.

The web-store’s features and functionality offer an enjoyable shopping experience allowing the customer to browse easily, select size and quantity requirements and update their shopping cart effortlessly. Payment can be taken in a number of currencies and shipping is global.

“We’ve launched this range so that drummers can express their personality and loyalty to Premier. Our drummers are among the world’s most passionate drum enthusiasts,” said Colin Tennant, Premier’s marketing manager. “It is important to us that drummers can purchase Premier lifestyle products on a platform that offers ease of functionality and the new web-store offers just that.”

Premier invites drummers and enthusiasts to experience the new web-store for themselves at shopbravado.com/stores/premierdrums

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PREMIER UPDATES FINISH OPTIONS TO ITS XPK RANGE

Leicestershire, UK – January 2014 | Premier, the iconic British drum brand, is proud to present the 2014 collection of finishes for its XPK range.

The XPK Exclusive delivers an all-birch kit, finished with an outer ply of ash, in two contemporary kit offerings with undrilled bass drums and matching wood snare drums.

Launching at NAMM 2014 are three brand new finishes to the XPK Exclusive: Burnt Orange Satin (BOS), Ocean Burst Satin (OBS) and Walnut Satin (WAS). These latest colours will come with chrome hardware unlike Cherry Burst Satin (CBS) and Black Ash Satin that will continue to come with black hardware. Dropping out of the range will be Natural Burst Satin (NBS).

The standard XPK sees three finishes to be discontinued in 2014 with Latte Fade Lacquer (LFL), Natural Fade Lacquer (NFL) and Tequila Fade Lacquer (TFL) dropping out of the range. Replacement finishes will be scheduled for introduction to the XPK range later this year.

XPK and XPK Exclusive kits continue to set the standard expected by today’s player looking for a high-quality, affordable kit with no compromise to sound. The range features as standard 100% birch shells, wood bass drum hoops and a matching wood snare drum.

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PREMIER INTRODUCES NEW COLLECTION OF SNARE DRUMS TO ITS XPK RANGE

Leicestershire, UK – January 2014 | Premier, the iconic British drum brand, is proud to introduce a new collection of snare drums to its XPK range.

The offering of wood snares feature an all-birch shell with an outer ply of ash to provide a beautiful overall aesthetic. Available in two finishes, Natural Satin (NAS) with chrome hardware or Black Ash Satin (BAS) with black hardware, these snares provide outstanding value for money.

Available in six sizes – 10”x5”, 12”x6”, 13”x7”, 14”x5.5”, 14”x6.5” and 14”x8”, each snare features 1.6mm triple-flange steel hoops, a strong yet smooth snare strainer and throw-off and a coated drumhead.

XPK continues to set the standard for affordable, high-quality kits and the introduction of a dedicated selection of snare drums offers greater choice for drummers looking to expand their sound palette at this level.

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PREMIER INTRODUCES XPK SPECIAL EDITION CONCERT TOM KIT

Leicestershire, UK – January 2014 | Premier, the iconic British drum brand, is proud to introduce the XPK Special Edition kit, an eight-piece concert tom kit that provides an affordable solution for drummers who were fans of this classic set-up, or for players looking to set themselves apart from the crowd.

The XPK Special Edition is inspired by the retro concert tom kits of the 70s, preferred at the time by some of the world’s leading recording and performing drummers including the legendary Keith Moon.

This new offering delivers an all-birch shell with classic mounted toms and clear drumheads with a black dot for a more controlled sound. All fittings are chrome-plated and the kit is complemented with a matching wood snare drum and matching bass drum hoops.

The Concert Tom 22 set-up includes an 8”x6” tom, 10”x7” tom, 12”x8” tom, 13”x9” tom, 14”x14” floor, 16”x16” floor, 22”x16” bass and a 14”x6.5” snare drum. To complete the set-up a tom holder and additional double tom stand are also included.

Launching at NAMM will be the Natural Satin Lacquer (NSL) colour with further finish options to be announced later this year by Premier.

With the aim to launch innovative and exceptional kits on a yearly basis, the XPK Special Edition is an affordable addition to Premier’s XPK portfolio that presents something unique for dealers and consumers alike.

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Media contact (worldwide): Colin Tennant - Marketing Manager +44 (0)116 279 1437 [email protected]

Download images: Click here for Premier's media dropbox or cut and paste the following into your browser: https://www.dropbox.com/sh/g7dp7t8oso1uom2/sQKyjsr4ym

About Premier Music International Limited: Founded in 1922, Premier is based in the heart of England with its headquarters in Kibworth, Leicestershire. With a passion for sound and quality, Premier blends innovation with optimum performance to produce the finest products available today. Premier seeks to encourage players, irrespective of age or ability, to perform with pride, confidence and without limitation on world-class instruments. For more information visit www.premier- percussion.com

Notes: Visit Premier’s booth #4878 at NAMM between the 23rd-26th January for more information and to discuss media plans for 2014.

This press release and images are available to download from the dropbox link above.

Premier Music International Limited Kibworth Business Park • Kibworth Harcourt • Leicestershire • LE8 0EX • UK