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SMALL BUSINESS Banks rushing in to lure millennials CRAIN’S® NEW YORK BUSINESS PAGE 3

VOL. XXXI, NO. 17 WWW.CRAINSNEWYORK.COM APRIL 27-MAY 3, 2015 PRICE: $3.00 Turnaround

So much promise, so many problems. We SIGN OF DISTRESS: The backward seat—an ride with new boss informal way for riders to signal that a Citi Bike is not as he plots working—has become a symbol of the system’s bike share’s comeback broader glitches.

BY ANDREW J. HAWKINS One sunny morning in April, Jay Walder was steering his bulky Citi Bike through a busy intersection, trying not to get flattened by a city bus. His hand outstretched in the universal gesture for “please don’t run me over,” the 6-foot-6 president and CEO of , the company that operates bike shares in New York and nine other cities, squeezed between the bus’bumper and the fender of a red Toyota. “Isn’t this fun?” he crowed shortly after navigating the vehicular crucible. Wearing a dark suit with no tie and a black bike helmet, the transit-system- boss-turned-bike-share-savior hadn’t even broken a sweat. For the past several weeks, Mr. Walder, 56, has hosted reporters at Motivate’s Brooklyn office and visited editorial boards See CITI BIKE on Page 19 buck ennis 17

5 REPORT TOURISM THE LIST Hotels spend big on super-luxury just United, Delta battle to be the as fears of a downturn grow PAGE 13 biggest airline in NY PAGE 15 NEWSPAPER 71486 01068 0 20150427-NEWS--0002-NAT-CCI-CN_-- 4/24/2015 6:29 PM Page 1

EXECUTIVE EDITOR’S NOTE

Lonely work FYICRAINSNEWYORK.COM

Being a small-business owner can be a lonely affair when the CEO is Competition finally also the head of HR, PR and sales. Last week, I had breakfast at the catches up to MakerBot Penn Club with a dozen or so professionals who tap into each hen news broke last week of a other’s networks and expertise so downsizing at MakerBot—the that they don’t have to go it alone. Jeremy Smerd Brooklyn-based 3-D printing “If I look tired, I am,” said one. W Bre Pettis company co-founded by Over coffee and fruit salad, they (pictured) that was touted as the city’s poster doled out advice and voiced concerns about the child for a tech-driven revival of buck ennis challenges they are facing. “It’s either too many manufacturing—many wondered if demand for 3-D printers was waning. Not so, said one people and not enough work,” said another, who is analyst. In fact, consumers are simply buying printers cheaper than MakerBot’s $3,000 versions. facing a hiring challenge, “or too much work and not ¶ “The MakerBot printers are expensive compared with many others in the marketplace today,” enough people.”The meeting was therapeutic and said Pete Basiliere, research vice president of imaging and print services at Gartner, noting that regenerative. As a journalist, I wanted to hear their there are as many as 200 global manufacturers of printers that cost less than $1,000. Such stories. As a manager, I wanted to share mine. New products appeal to shoppers looking to support small home projects. ¶ “When you think about York teems with formal and informal networking all the consumers worldwide who have the means to invest in a 3-D printer, we’ve only just groups, and most professionals belong to more than scratched the surface,” added Mr. Basiliere. ¶ Professionals in the creative industry, such as one.The media tend to focus on the associations engineers and designers, are MakerBot’s primary buyers, able to pony up the cash for its printers, perceived to be powerful because their members are but that could change. However, even if MakerBot introduces lower-priced models, consumers individually wealthy, donate heavily to politicians will only be able to find them at Home Depot and Sam’s Club. ¶ Six-year-old MakerBot, which (who then return the favor and meet with them) or was bought by -based Stratasys Ltd. in 2013 for more than $400 million, has closed represent the largest companies in the city. What its three Northeast stores, including its Mulberry Street flagship. About 20% of MakerBot’s struck me about the New York Business Forum, as staff, which insiders estimated to be 100, was laid off. —adrianne pasquarelli this group calls itself, is the extent to which they offer their own time, resources and contacts to help CONSTRUCTION DEATH CORZINE COMEBACK? fitness-conscious tourists. The each other succeed.That could be because they limit A knuckle boom crane attached to a Jon Corzine, the former governor of 60,000-square-foot property will in- membership to “ethical professionals committed to truck fatally crushed a worker at a site New Jersey and chief executive of clude the largest-ever Equinox gym, delivering the highest quality of service ... exceeding on East 44th Street, the latest in a bankrupt financial brokerage MF indoor and outdoor swimming pools string of construction accidents. Global,may start his own hedge fund. and a spa. standards of their industry.”That ethos lends The fund would start credibility to their criticisms of, say, the new paid- CABLE DEAL off with money from INAUGURAL PULITZERS sick-leave law.“People don’t object to it; it just takes CALLED OFF ‘Markets do Mr. Corzine and The Wall Street Journal won its first up so much time,” one member said. “Even the good After heavy regula- not just outside investors. He Pulitzer Prize since Rupert Mur- tory scrutiny, Com- most likely won’t be doch acquired the newspaper in guys who want to do everything right are having a cast abandoned its manipulate able to launch any 2007, sharing the investigative re- difficult time.” If you’re in a networking group that $45 billion plan to themselves. fund until legal porting prize with The New York deserves recognition, just send me an email: take over Time proceedings against Times, which received three awards. [email protected] learn more about Warner Cable. It takes him over MF Global Bloomberg News was awarded its Charter Communi- are resolved. first Pulitzer ever. the New York Business Forum, email cations Inc. is ex- deliberate [email protected]. pected to bid soon for wrongdoing CONFIRMED ANOTHER UNICORN? TWC. AT LAST Sixteen-month-old health-insur- by individuals’ After a five-month ance startup Oscar has raised $145 GOODBYE, PLANYC —Benjamin Lawsky, wait, Loretta Lynch million, boosting its valuation to THIS WEEK IN CRAIN’S Mayor Bill de Blasio superintendent of the was approved by the $1.5 billion—triple its valuation last renamed as OneNYC New York Department Senate to be U.S. at- January. SMALL BUSINESS ------3 the city’s sustainabili- of Financial Services, torney general. Ms. —emily laermer about Deutsche Bank’s IN THE BOROUGHS------4 ty and resiliency plan Lynch was most re- created by former $2.5 billion settlement cently U.S. attorney THE INSIDER ------5 Mayor Michael of an interest-rate for the Eastern Dis- IN THE MARKETS------6 Bloomberg. The ef- manipulation case trict in New York OPINION------8 fort’s focus has been and was one of shifted in line with his administra- Crain’s most powerful women in GREG DAVID ------9 tion’s attention toward addressing New York in 2013. She is the first REPORT: TOURISM ------13 poverty and income inequality. African-American woman to be- THE LIST ------15 come AG.

CLASSIFIEDS ------GROWTH OF NEW MEDIA

buck ennis 16 Business Insider added 20 million TAXI SUIT

SOURCE MEETING ------21 ap images GOTHAM GIGS unique visitors in March 2015 New York state sued Evgeny Freid- Hester Street’s Meow Parlour SNAPS------22 from a year earlier—the same man—among the largest holders of SWAIN DIVE is the purrfect spot. P. 20 FOR THE RECORD------23 number that Yahoo Finance lost taxi medallions in the city and a 2008 Clean-water activist Christopher during that time. Just two of the Crain’s 40 Under 40 honoree—for al- Swain marked Earth Day by CORRECTIONS (SEE PAGE 19) other 18 websites tracked by com- legedly failing to pay drivers, impos- swimming in the notoriously tox- vol. xxxi, no. 17, april 27, 2015—Crain’s New York Business (issn 8756-789x) is Score—Financial Times and The ing improper fees and violating ic Gowanus Canal to encourage a published weekly, except for double issues the weeks of June 29, July 13, July 27, Aug. 10, Economist—reported declines. terms of a 2013 settlement. more aggressive cleanup of the Aug. 24 and Dec. 21, by Crain Communications Inc., 685 Third Ave., New York, NY 10017. Periodicals postage paid at New York, N.Y., and additional mailing offices. Post- Business Insider Editor-in-Chief Superfund site.Though he had to master: Send address changes to: Crain’s New York Business, Circulation Department, 1155 Henry Blodget credited his web- EQUINOX HOTEL abandon his 1.8-mile journey less Gratiot Avenue, Detroit, MI 48207-2912. site’s 87% growth to the “new gen- Luxury gym chain Equinox Hold- than a mile in because of for subscriber service: Call (877) 824-9379.Fax (313) 446-6777.$3.00 a copy,$99.95 one year, $179.95 two years. (GST No. 13676-0444-RT) eration of business leaders.” The ings will open its first hotel in 2018, weather, he gained the attention ©Entire contents copyright 2015 by Crain Communications Inc. All rights reserved. site averaged 42.7 million unique at Hudson Yards, part of a push to of authorities. visitors in March. appeal to a growing number of

2 | Crain’s New York Business | April 27, 2015 20150427-NEWS--0003-NAT-CCI-CN_-- 4/24/2015 5:56 PM Page 1

SMALL BUSINESS Banking on the ‘underbanked’

More competitors physical branches, it is using digital advertising to tout its no-fee accounts pursue millennial and and free overdraft protection. BankMobile is a wholly owned di- low-income clients vision of Customers Bank in Read- ing,Pa.,where Mr.Sidhu is chairman BY ELAINE POFELDT and CEO. Since the Sidhus launched ew York City’s status as BankMobile in January, they’ve ac- a global banking capital quired about 3,000 customers nation- hasn’t helped it solve a ally,according to Ms. Sidhu. Its serv- vexing challenge: a ices will be available on the Apple large population of Watch, which was scheduled for an Npeople who are “underbanked” and April 24 release. have limited access to financial serv- “BankMobile is truly revolution- ices—or have no bank at all. ary,”said Ms. Sidhu.“We’re bringing Jay and Luvleen Sidhu hope to [customers] a branch in the palm of make a dent in the problem. In Jan- their hand.” uary, Mr. Sidhu—a former chair- has plenty of po- man of Santander and Sovereign tential customers. Locally, 12.2% of Bank—and his daughter Luvleen, households—or 371,752 in total— who earned an M.B.A. from Whar- have no checking or savings account, ton, launched BankMobile, which compared with 7.7% across the U.S., they tout as the first completely according to the nonprofit Corpora- FAMILY AFFAIR: mobile bank. tion for Enterprise Development. Luvleen Sidhu and The bank, which has its executive Another 20.2% of “underbanked” her father, Jay, offices in New York City, is actively local households—or 615,525— teamed up to start BankMobile. courting millennials who are still get- supplement bank accounts with

ting established financially. With no See UNDERBANKED on Page 18 buck ennis

THE BEST WAY TO LEARN YOUR BUSINESS IS TO TEACH YOUR BUSINESS. Sign up now to be a New York State small business mentor and see how much you gain by helping someone else. Business mentors not only get the satisfaction of using their knowledge to OLSWV[OLYZI\[[OL`HSZVÄUK[OH[I`KPZJ\ZZPUNZOHYPUNHUKL_WSHPUPUN [OLPYL_WLY[PZL[OLPYV^U\UKLYZ[HUKPUNVM[OLPYI\ZPULZZLZHJ[\HSS`NYV^Z +PZJV]LYHSS[OLILULÄ[ZVMILPUNHZTHSSI\ZPULZZTLU[VY[VKH` Learn more at BusinessMentor.NY.gov

April 27, 2015 | Crain’s New York Business | 3 20150427-NEWS--0004-NAT-CCI-CN_-- 4/24/2015 6:29 PM Page 1

STATS IN THE CITY IN THE BOROUGHS by Emily Laermer TRAINSPOTTING Subway ridership grew 2.6% in 2014, to Rockaway ready for renaissance 1.75 billion, the highest level in 65 years, according to data released last week. SHORE THING: Thai Rock restaurant owner Robert Kaskel (foreground) says Three years after bookings at his restaurant are back to pre-Sandy levels. The eatery features a Sandy, devastated area boat, owned by Geoff Rawling gets its cool back (background), to lounge on.

BY WENDY DAVIS bloomberg news Superstorm Sandy hit many business RIDERS per average owners along the beaches in Queens 5.6M weekday in 2014, up hard when it came ashore. 132,000 from the year before It took Lenny Kohn nearly four INCREASE in ridership in months to reopen his print and design 11% Brooklyn from 2008-14, business after Sandy’s wallop in Octo- to 1.2 million per weekday, the largest gain of any borough. Greatest growth: ber 2012. It took him much more Marcy Avenue J, M, Z station (+58%). time to fully restore the building he owns in the Rockaways that houses AVERAGE weekly commute, in his business as well as six others. 7.5 hours, for NYers who get to But in May, with the opening of a work primarily via subway Chinese restaurant, the property— PORTION of NYC transit with its brand-new brick façade, paid 66%routes that ran on time in for with a grant from the city’s De- February, down from 69% a year prior partment of Small Business Serv- ices—will at last be fully occupied. PORTION of express buses that “I’m feeling optimistic about Rock- were early, late or no-shows by away,” said Mr. Kohn, who has sold borough of origin (fall 2013) everything from trophies to T-shirts at 36% 34% his store on Rockaway Beach Boule- 32% vard and Beach 91st Street for 33 years. “Business is slowly coming back.” 20% Others share his optimism. Along a half-mile commercial stretch from Beach 87th to 97th streets—dotted Staten Brooklyn Queens Bronx with a small strip mall with a Key Island Food, restaurants, wine bars and a Source: NYC Comptroller Scott Stringer new ice-cream shop—owners are FEET of old conduit removed gearing up for the peak summer sea- 125 from the L line from April 17- son, which many believe will rival or 20. Much of the L will be down for five See ROCKAWAY on Page 7 consecutive weekends, through May 18. AVERAGE number of miles traveled in 2013

buck ennis 153Kby a subway before experiencing mechanical failure. Worst: C train, with a car breaking down every 58,859 miles. Sources: Metropolitan Transportation Authority, Creatives cut out the middleman Straphangers Report, NYC Comptroller Scott Stringer GENTRIFICATION? Subways seeing the largest growth are located in Marketplace gives The deal would pay about $10,000 normally do—a fashion blogger “We’re taking this revolutionary some of the city’s most rapidly for a week’s work, or roughly triple trying out a lipstick on Instagram,a approach that creators and individ- growing neighborhoods. brands a new way to what Ms. Smeyne might get as a magician doing a six-second Vine ual people can come up with cam- freelancer for publications like Ny- that shows off an HP laptop—but paigns and projects and ideas that Growth (2008-14) Change in median home sales develop ads, but will lon, New York magazine and Paper. that was actually produced at the are as interesting, if not more so, price (2008-14)1 At the same time, the gig would brand’s direction. than agency strategists or market- they embrace it? Marcy Ave. J,M,Z (Bed-Stuy, Brooklyn) help a new platform called Tidal ing planners can come up with,” +58% Marketplace reverse the way spon- said co-founder and Chief Execu- +46% BY MATTHEW FLAMM sored content—photos, videos or Coming up with tive Matthew Myers. 39th Ave. N, Q (Astoria, Queens) stories that function as advertising He sees the platform as a cre- +54% As a photojournalist working the but don’t necessarily look like it— campaigns that ative version of what’s known as +26% edges of popular culture, Rebecca typically gets made.Tidal could also programmatic advertising, in are better York St. F (Dumbo, Brooklyn) Smeyne has shot Miley Cyrus danc- find itself edging onto the turf of ad- which computers auction online ad +52% ing topless in Bushwick and a bejew- vertising agencies, which are usually space and instantly serve up ads to -9% 2 eled Chihuahua during a Fashion the ones to come up with creative than the pros’ the highest bidder. Central Ave. M (Bushwick, Brooklyn) Week dog show. But a series she’s ideas that brands can use to market In the same way,Tidal will even- +49% been planning on an upcoming mu- themselves or their products. tually have a network of influencers +38% sic festival could mark a new frontier Though the platform is hardly whose projects brands could slot Jefferson St. L (Bushwick, Brooklyn) in Ms. Smeyne’s career—and point the first to connect advertisers with into their marketing plans.And just +49% toward a lucrative new way for cre- photographers, bloggers and other Tidal Marketplace, part of as programmatic advertising has +38% ative types to fund their projects. online “influencers,” Tidal’s ap- SoHo-based Tidal Labs, which sometimes meant less need for an ad 1 Fourth quarter of each year The New York photographer is pears to be the only one designed so builds influencer networks and web- agency to do a brand’s buying and 2 Data reflect Dumbo and Vinegar Hill in the midst of negotiations that that creators can work on their own sites for everyone from Birchbox to planning, Mr. Myers expects cre- Sources: MTA, Real Estate Board of New York could wind up with the photo series projects. The approach until now the Today show, aims to provide a ative agencies will see their roles ADDICTED TO NUMBERS? GET A being sponsored by an advertiser, has been for influencers to create new kind of pipeline for this increas- shifting as opportunities grow for DAILY DOSE AT @STATSANDTHECITY instead of assigned by a magazine. something that looks like what they ingly popular form of advertising. See CREATIVE on Page 18

4 | Crain’s New York Business | April 27, 2015 20150427-NEWS--0005-NAT-CCI-CN_-- 4/24/2015 5:53 PM Page 1 THE De Blasio group INSIDER suspends lobbying by Andrew J. Hawkins and Erik Engquist The lobbying group that pushed successfully for Mayor Bill de Blasio’s prekindergarten expansion last year Cuomo vs. Schneiderman, again hasn’t registered to lobby in 2015— but it’s raising money anyway. he news last week that Deutsche Bank will pay an eye- Campaign for One New York, popping $2.5 billion to settle investigations into the the nonprofit formerly known as UPKNYC, was scheduled to hold a rigging of benchmark interest rates raised a new round ap images fundraiser last week featuring Mr. T Eric Schneiderman of chatter that New York Attorney General phone, and that number is rising de Blasio, apparently as part of a was again outmaneuvered by Gov. . Parking stinks. fast, according to Mr. Cummins, larger effort to advance the mayor’s In 2012, Mr. Schneiderman subpoenaed several banks, Here’s how to fix it who is based there. New York is just priorities in Albany. In March, Mr. rolling out a pilot program to let de Blasio was reportedly helping the including JPMorgan Chase, Deutsche Bank and the Royal In the fast-moving field of parking motorists do that. group amass a war chest to compete technology, the Big Apple has gone Los Angeles and San Francisco against opponents, mainly the Bank of Scotland, in connection with Standard Chartered. Federal from leader to laggard, according to not only have pay-by-phone, but charter-school movement. with rigging the interbank investigators have seemed more an expert in town last week to map a also employ sensors that feed data But the campaign has yet to offered rate, or Libor. But last week, willing to work with Mr. Lawsky high-tech future for the city. to computers that raise rates when reregister with the state as a lobby- it was Benjamin Lawsky,state superin- than with Mr. Schneiderman. “Five to 10 years ago, New York parking is tight and lower them ing entity—a move that would re- tendent of financial services and a Mr. Schneiderman’s office notes City was ahead of most U.S. cities,” when spots are plentiful. More- quire a slew of disclosures about its top aide to Mr. Cuomo, who an- examples of its working with feder- said David Cummins, managing direc- over, smartphone apps use the in- activities and expenditures. nounced the settlement as well as al investigators, including a $714 tor of parking and justice solutions formation to direct motorists to “It’s in their interest, and in the the firing of culpable employees. million settlement by Bank of New for Xerox, the world’s largest open spots. In some New York public’s interest, that all activity, no Mr. Lawsky’s agency will receive York Mellon procured in tandem provider of municipal parking serv- neighborhoods, up to half of all matter how nominal, be publicly $600 million of the settlement. with U.S. Attorney Preet Bharara. ices. “Other cities have caught up traffic consists of drivers looking disclosed,” said Dick Dadey, executive “Eric gets squat,” one insider The Deutsche Bank settlement and overtaken New York in terms of for parking. director of Citizens Union. Ⅲ quipped. isn’t the first time Mr. Schneider- progressiveness and smart parking.” Mr. Schneiderman’s office says man has been eclipsed by Mr. Cuo- New York was among the first Deutsche’s deal will have no effect mo. In March, Commerzbank, large cities to replace all of its park- QUOTE OF THE WEEK: ‘I would never let on his own effort to make banks pay accused of violating regulations in ing meters with units that accept for allegedly rigging interest rates. dollar-clearing transactions for credit cards and allow more than one optics or politics enter into our Insiders theorize that Mr. sanctioned nations, agreed to pay vehicle at each meter. But parking conversation’ Lawsky has more success because he $1.45 billion. DFS got the lion’s innovation has stalled since then. —Mayor Bill de Blasio, on including a poverty-reduction target has the legal authority to revoke a share: $610 million. Mr. Schneider- In Washington, D.C., 60% of in the city’s sustainability plan bank’s charter,as he threatened to do man got nary a dime. meter payments are made by mobile

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April 27, 2015 | Crain’s New York Business | 5 20150427-NEWS--0006-NAT-CCI-CN_-- 4/24/2015 5:52 PM Page 1 IN THE MARKETS by Aaron Elstein

BUY HIGH

SELL LOW bloomberg news More proof of investors’ folly

ost people understand they aren’t experts in investing. But with the Nasdaq now reaching all- Mtime highs for the first time in 15 years, it’s irresistible for amateurs and pros alike to tweak their portfolios and get in on the action. The trouble is that most of us act much too late. Investors are notorious for selling after the market has sunk and buying when the rally is all but done, to their persistent BUSINESS ASIDE, LET’S GET PERSONAL. financial detriment. A painful study released by consulting firm Dalbar last week showed just how bad most people are at Reach New York’s Wealthiest Executives in our playing the markets.The analysis showed that investors who upcoming Featured Advertising Section put money in equities got a 5.5% return last year.That amounts to less than half the automatically adjusts its mix of 13.7% returned by the S&P 500. stock and bond holdings over the WEALTH MANAGEMENT Folks who invested in bonds got a years. Another answer would be to 1.2% return, while a benchmark simply buy a few index funds that index returned 6%. Investors’ cover the broad markets and forget – Retirement Planning shabby performance isn’t unusu- about them. al—in fact, it’s the rule. What’s an appropriate mix? – Estate Planning Over three-, five-, 10-, 20- and Well, two years ago Warren Buffett 30-year periods studied by Dalbar, wrote that after his death 10% of his – When to Hire A Money investors got much less than the estate should be invested in short- Manager market was giving them.The S&P term government bonds and 90% 500 returned 11.1% over 30 years, in a “very-low-cost S&P 500 index – Caring for Elderly Parents but investors got only 3.8%. Ick. fund.” What’s going on here? Part of That’s quite a high percentage – Avoiding Pitfalls the problem is that as a group we in- in stocks and probably isn’t right for vest too much in actively managed most people,but Mr.Buffett’s mes- – Lessons from the Rich funds whose high fees erode re- sage of low-cost index investing is turns. But the main issue, said Dal- quite worth heeding. and Famous bar, is “bad investor decisions at Bottom line: The ranks of – critical points,the first in the face of money managers who outperform Passing Along The Family severe market declines and the sec- the market for more than a brief Business ond when the equity market period are tiny. Yet there are le- surged.” gions of people marketing hedge What is to be done? For average funds, mutual funds and other in- folks trying to manage a 401(k) or vestments that offer a chance at similar vehicle, the simplest solu- this Holy Grail. It’s a quest best tion might be to invest retirement left to King Arthur and his money in a “target date” fund that knights. Ⅲ Close Date: April 30th Print Date: May 11th

For advertising information $22.5B Joanna Harp, Ad Director APPLE’S MARKET VALUE in March 2000, when the [email protected] 212-210-0270 Nasdaq hit an all-time high. Nasdaq finally reached a new record high last week thanks mainly to the stellar performance of Apple, which now has a market value of more than $750 billion.

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IN THE BOROUGHS QUEENS JUNE 19 DEADLINE NOMINATIONS Rockaway set for summer rebound ARE OPEN DOES YOUR COMPANY have what it Continued from Page 4 quarters recently and now has more than a year, most recently in late already equal to pre-Sandy levels, takes to earn a coveted spot on even exceed pre-storm levels. than 260 members—more than April. Customers who purchased while his Jet Ski tour business may Crain’s New York Business’ 2015 What’s more, a new merchants’ as- quadruple its pre-Sandy level. $10 tickets could get samples at all have its best year ever. Last summer, Best Places to Work list? sociation with nearly 20 member “Everything is pointing in the right 12 participating restaurants. he sold between 2,000 and 3,000 It’s time to find out. Registration is now open to nominate companies businesses—a dozen of them less direction for us,” Ms. Romulo said. rides. This summer, he predicted, ‘Turning the corner’ for Crain’s eighth annual Best Places than three years old—aims to make Area foodies feel much the same that figure could exceed 4,000. to Work competition. Registration sure that happens. way, aided in part by a second new Robert Kaskel, owner of water- “We’re turning the corner,” he closes on Friday, June 19. Co-owner Ziv Karasanti of organization, the Hospitality and front restaurant Thai Rock as well as said. “Last summer was very good, Crain’s will announce the Rockaway Roasters coffee shop said Entertainment Association for a business that offers Jet Ski tours, is but all indications show this sum- rankings at a special event on Friday, he chose to open in March on the Restaurants and Taverns (HEART) a member of both organizations, mer’s going to be much better.” Dec. 4, and the winning firms will be boulevard at Beach 92nd Street be- for Rockaway Beach. The group, which, he said, plan to merge soon. The only downside, Mr. Kaskel highlighted in a special feature in our cause the clientele of several nearby which has 16 bar and restaurant Meanwhile,he reported that vis- noted,is that he has a long way to go print edition on Monday, Dec. 7, as startups, including the Crom Phys- members, has held four “Taste of itors are streaming into the Rock- before he can repay the debt he in- well as on our website. ical Culture gym,are a natural fit for Rockaway” events in a little more aways.Bookings at his restaurant are curred rebuilding after the storm. Ⅲ a shop like his.He sells gourmet cof- fee, panini, juices with wheatgrass and açai bowls. Mr. Karasanti, who regularly works out at Crom him- self, has even created a smoothie named after one of the classes the gym offers, “Shred by Crom,” made with açai, ba- nana, spinach 20 and almond milk. MEMBERS in new merchants’ “It used to be association like a ghost town over here,”he said. In fact, his store $10 occupies a portion ‘TASTE OF of what used to be ROCKAWAY’ ticket price to a boarded-up sample menus of parking garage Todd Staub 12 restaurants with apartments CHIEF FINANCIAL OFFICER above, and whose UTZ QUALITY FOODS neighbors still in- 10 0% clude pawn shops RISE in commercial rents and check-cash- over five years ing establish- ments. A revival of the long-depressed lower stretch of the avenue below Beach 90th Street that began with A hunger the arrival of hipsters and surfers be- fore the storm has finally kicked back into gear. Andrew Field, a former co-own- for growth. er of onetime hot spot Rockaway Taco at Beach 96th Street, plans to open a place called Tacoway Beach 10 blocks down the avenue on May 1. In another sign of a revived local economy, commercial rents along the half-mile strip have doubled in Understanding the past five years, according to Bri- an Heffernan,a broker with Heffer- nan Realty. what’s important. Williamsburg redux? Mr. Karasanti goes so far as to note that new wine bars and eateries like Uma’s—a two-year-old Uzbek restaurant serving dishes like pel- Utz Quality Foods has come a long way from the kitchen of Bill and Salie Utz. Today, they deliver snacks all over meni (stuffed dumplings) for $12— make the area “feel like the early the country, employing hundreds of hardworking Americans. At M&T, we’re proud to have aided their recent days of Williamsburg.” The nine-month-old Rockaway growth – being proactive with acquisitions and providing multiple strategic financing options. We not only have Beach Merchants Association, put together with an assist from the the resources they need, we offer the responsive, personal attention this family-owned company is looking for. Queens Chamber of Commerce and /commercial a grant from the city’s Department Find more of Utz Quality Foods’ story at mtb.com . of Small Business Services, plans to help out by adding more lights and plants along the boulevard as well as staging more street fairs. “We’re all trying to help promote everyone else’s businesses,” said Crom owner Sarah Romulo, who gives out a gift card to Rockaway Roasters as a prize in a weight-loss competition for new members.Crom DEPOSITORY AND LENDING SOLUTIONS | TREASURY MANAGEMENT | MERCHANT SERVICES | COMMERCIAL CARD members also get discounts at Yoga on the Rocks, just up the street.With a little help from its neighbors, Crom ©2015 M&T Bank. Member FDIC. moved to larger, 5,000-square-foot

April 27, 2015 | Crain’s New York Business | 7 20150427-NEWS--0008-NAT-CCI-CN_-- 4/24/2015 5:54 PM Page 1

OPINION CRAIN’S Bold vision, blurry plan NEW YORK BUSINESS editor in chief Rance Crain publisher, vp Jill R. Kaplan t’s easy to knock Mayor Bill de Blasio for messing carbon footprints. Mr. de Blasio’s motivations are EDITORIAL with his predecessor’s groundbreaking plan for the different—he wants more affordable housing—but his call executive editor Jeremy Smerd assistant managing editors Barbara Benson, city’s future. After all, the mayor blurred its focus for growth is the same.That is commendable. Erik Engquist senior news producer Amanda Fung by adding his pet issue, inequality, to the existing The revised plan, renamed OneNYC, has some copy desk chief Steve Noveck goals of sustainability, growth and resiliency. What shortcomings. It is bold in setting goals but not in endorsing art director Carolyn McClain staff photographer Buck Ennis began as a sustainability blueprint now has no ways to achieve them.The mayor wants to cut greenhouse- senior reporters Aaron Elstein, Matthew Flamm, fewer than four visions. gas emissions by 80% over the next 35 years but doesn’t Daniel Geiger, Adrianne Pasquarelli reporters Joe Anuta, Andrew J. Hawkins, One NY1 columnist and Rockaway resident grumbled, support congestion pricing, a key to reducing pollution from Jonathan LaMantia “While it’s wonderful to hope that everyone makes $15 an cars and trucks. His plan calls for more transit funding but news producer Emily Laermer I editorial intern Carly Apar hour, floodwaters don’t care if you’re on food stamps when doesn’t promise to reverse the long-term decline in the city’s editor at large Glenn Coleman columnist Greg David they’re surging your way.” own subsidy to the Metropolitan Transportation Authority. contributing editors Tom Acitelli, Indeed. But lest we forget, resiliency was not part of Mr. de Blasio calls for Theresa Agovino, Paul Bennett, Erik Ipsen, Elizabeth MacBride, Judith Messina, Elaine Pofeldt, former Mayor Michael Bloomberg’s smart-growth PlaNYC The mayor sets eliminating waste to Miriam Kreinin Souccar, Cara S. Trager when he unveiled it in 2007—that aspect was added after landfills and cutting ADVERTISING Superstorm Sandy. Plans should change with the times, and ambitious goals back on plastic bags but advertising director Joanna Harp senior account managers inequality has certainly become a prevalent concern, as ignores user fees, the Jill Bottomley Kunkes, Rob Pierce stagnant wages and rising housing costs have left more than but pulls some most effective way to account managers Zita Doktor, Stuart Smilowitz sales coordinator LeAnn Richardson 40% of New Yorkers struggling to make ends meet. punches accomplish that. credit manager Jason Hogan (313-446-0353) Mr. de Blasio has made it excruciatingly clear that he sees Is his obsession with ONLINE AND INTERACTIVE SERVICES inequality as today’s most pressing issue and the lens through inequality dissuading general manager Rosemary Maggiore which every city policy should be assessed. him from fees that CUSTOM CONTENT, EVENTS AND PRODUCTION crain’s 5boros general manager The risk, however, is that he forgets about the plan’s promote sustainability? Irene Bar-Am original emphasis: sustainable growth. He insists the two missions go hand in hand, but we see director of audience & content partnership development Michael O’Connor Sustainability means pursuing a better quality of life areas where the mayor might perceive a contradiction. director of conferences & events Courtney Williams without impairing the ability of future generations to do so. OneNYC is a comprehensive and thoughtful assessment. events coordinator Adrienne Yee Mr. Bloomberg, seeking to reduce the entire metropolitan It’s not yet a fully formed plan, but the mayor says programs events coordinator & scheduler Alexis Sinclair area’s environmental impact, wisely incorporated growth and funding to meet its ambitious targets are coming soon. reprint account executive Alicia Samuel into his plan because New York City dwellers have small Boldness will be required. production and pre-press director Simone Pryce media services manager Nicole Spell TO SUBSCRIBE: COMMENTS For print and digital subscriptions or customer service, e-mail [email protected] or call 877-824-9379 (in the U.S. and Canada) or 313-446-0450 (all other locations). $3.00 a copy for the print edition; or $99.95 one year, $179.95 two years, for print subscriptions with digital access. No arrests for minor crimes? Bad idea www.crainsnewyork.com/subscribe TO ADVERTISE: DECRIMINALIZING DISORDER probably for the same bull reasons remember a guy standing in front This happens because the public Contact Joanna Harp at [email protected] they think squeegee men are just of the place in a purple velvet suit does not demand accountability. or call 212-210-0278. Re “Should the city decriminalize exercising their “rights.” and a matching hat with a feather While Heather Lubov, the www.crainsnewyork.com/advertise turnstile-jumping, public urina- The liberal ethos of New York: in it. It was a hell of a lot different head of the Parks Department- FOR INFORMATION ON OUR EVENTS: tion and other minor crimes?” tax the successful, and enable the around there back then! affiliated City Parks Foundation, Contact Courtney Williams at (Poll, CrainsNewYork.com): riffraff who would pee in the My father sold Conway’s in encourages New Yorkers to roll up [email protected] or 212-210-0257. We are sliding back to the city streets. 1994 and opened Annie Moore’s, their sleeves and volunteer (“Up- www.crainsnewyork.com/events of Dinkins.That ended horribly, —non metro a much bigger location, shortly set about parks? Don’t just stand FOR INFORMATION ON CRAIN’S 5BOROS: with an exodus of the middle class, after. East 43rd Street has put food there,” Op-Ed, April 20), this will Contact Irene Bar-Am at and took years to rebuild. Maybe it warned us: Bill de Blasio on my table for most of my life, so never offset the $20 billion in cap- [email protected] or 212-210-0133. looks different on the Upper West will send us right back to the ’70s. it’s sad to leave it, but our landlord, ital money and $700 million in www.5boros.com Side, but I’m not ready to turn the If the mayor signs this into law, I SL Green, was very good to us, so annual expense funding needed. TO CONTACT THE NEWSROOM: city over to criminals again. will work very hard to defeat him there are no complaints. Hopefully While no one is against people 685 Third Ave., New York, NY 10017-4024 —get real in the next election, as well as any our new location on 41st Street lending a hand in a garden, New editorial phone: 212-210-0277 fax 212-210-0799 council members who vote for this. will be half as good. Yorkers could truly make a differ- Entire contents ©copyright 2015 Crain Communications Inc. When developers tried to clean up —fred —michael columb ence by holding elected officials All rights reserved. ®CityBusiness is a registered trademark 42nd Street and kick out the Co-owner accountable. Ms. Lubov’s call to of MCP Inc., used under license agreement. prostitutes, drug dealers and porn Bicycles on the sidewalks are haz- Annie Moore’s Pub and Restaurant action allows the very people CRAIN COMMUNICATIONS INC. BOARD OF DIRECTORS theaters, there were liberal- ardous. NOT a minor offense. whose job it is to properly fund chairman Keith E. Crain progressive “activists” who were —jan PARKS CAN’T CAPITULATE and protect our public spaces off president Rance Crain protesting over the “changes in the hook. It is the city’s responsi- treasurer Mary Kay Crain character” of the neighborhood. A TOAST TO EAST 43RD ST. Each year our elected officials allo- bility to properly fund parks, not Cindi Crain These miscreants were actually cate a fraction of the funds desper- that of businesses or volunteers. executive vp, operations William Morrow protesting turning 42nd Street Re “Annie’s no more” (Executive ately needed by our 29,000 acres of Until communities stand to- executive vp, director of strategic operations Chris Crain into what they called “Disney- Editor’s Note, April 20): The first public parks. Mayor Bill de Bla- gether and demand accountability executive vp, director of corporate like” and out of character in New time I was on that block [East 43rd sio’s $78 billion budget proposes from officials, the public can expect operations K.C. Crain York City. How pathetic. Street and Vanderbilt Avenue] was just $336 million to maintain, op- more of the same—a park system senior vp, group publisher David Klein These are the same people who in 1982, when I was 9 years old, erate, secure and program our shamefully under-resourced. vp/production, manufacturing David Kamis chief financial officer Thomas Stevens want to allow theft of subway and my dad, who came here from parks.That’s 0.4% of the budget to —geoffrey croft chief information officer Anthony DiPonio rides, spitting in public, public Ireland in 1959, was signing the care for 14% of the city’s land. President founder G.D. Crain Jr. (1885-1973) drinking and other behavior, lease for Patrick Conway’s. I Parks are simply not a priority. NYC Park Advocates chairman Mrs. G.D. Crain Jr. (1911-1996) secretary Merrilee Crain (1942-2012) CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send columns of 475 words or fewer to [email protected]. Please include the writer’s name, company, address and telephone number.

8 | Crain’s New York Business | April 27, 2015 20150427-NEWS--0009-NAT-CCI-CN_-- 4/23/2015 6:16 PM Page 1

LINDSAY SIEGEL nect with coaches, mentors and CONNECT WITH advisers as they navigate the path ahead. Closing the gender Carry Fils-Aime, a student in the Standard Chartered incubator, is one example.Following the 2010 earthquake in her native Haiti, she gap in NYC tech immigrated to the U.S. and even- tually came to the Zahn Center ew York is not used to being called second- with a simple but incredibly effec- best. Although the growth of the technology tive idea to modernize salt produc- tion in Haiti. She hopes to address sector in the city has protected our economy Haitians’ lack of access to iodine, from the shrinking of financial services, there an essential nutrient for the brain. is more we can do for tech to get ahead.It starts Carry is but one of millions of with correcting the unjustifiable gaps between men and women who can change the world N if given the opportunity. Our pro- women in the industry that exist on nearly every metric: em- gram will only reach the smallest ployment, pay, longevity, venture funding and more. fraction of these potential leaders. Opening doors to support such op- Only 7% of tech companies understanding of what career op- portunities must be a collaborative were founded by women. This tions are available in tech, to name effort by universities, companies does not reflect a lack of talent or a few.It is a broad problem that re- and government. Only in doing so ambition, but points to a systemic quires a variety of remedies. can New York expand the pool of issue that needs addressing. Soci- One step is to address the gen- innovative ideas and narrow the ety is being deprived of a valued der gap at the collegiate level. dramatic gap in representation. source of creativity and the result- The Standard Chartered Bank City College, the Zahn Center ing return on investment. Women’s Entrepreneurship Pro- and Standard Chartered are doing The opportunity for New York gram, for example, is a partnership their part.I am sharing our story in is to remedy the gender gap and be between the bank and the Zahn In- the hope that more people join our a model for inclusiveness, toler- novation Center at the City Col- cause. Supporting women entre- ance and diversity. lege of New York, where I serve as preneurs can help pave the way for The many reasons women are executive director.At the Standard cities to compete at the highest underrepresented in tech begin Chartered incubator, startups re- level.As New Yorkers,we must get well before they enter the job mar- ceive intensive training on build- there first. ket. They include a paucity of ing a business, including financial @crainsnewyork women interested in pursuing planning, prototyping, market re- Lindsay Siegel is the executive director of technical degrees, a general expec- search and pitching. More signifi- the Zahn Innovation Center (a program tation that steers boys to engineer- cant, however, is the opportunity of the City College Fund) at City College ing and math fields, and a lack of for these women leaders to con- of New York. crainsnewyork

unemployment rate is more than 20%; Italy’s exceeds 40%, and Inequality 101 Spain’s, 50%. The European econ- omy has been stuck in a downturn since 2008. And government debt crainsnewyork for City Hall team levels are very high. The appropriate size of the safety net is a matter of bitter dis- deputy mayor in the de Blasio administration pute among economists, but in- Crain’s New York says that the American Dream is a myth for centives to create jobs and to work need to be considered, too. Business much of the city.The mayor’s counsel says New ⅷ Manhattan focus. Yet another York should emulate the policies in Europe that report shows Manhattan is the have reduced the official poverty rate to 5%. A epicenter of inequality, when noted demographer does yet another study to show that ranked against other U.S. coun- A ties. This is statistical sleight of Manhattan is the most unequal place in America. All of this hand. Most cities make up a por- in the past two weeks as the mayor recasts the Bloomberg- tion of a county. New York is unique in that five counties make Stay on top of era environmental plan to empha- up the city. would be No. 1 size income inequality. if only the richest neighborhoods Unfortunately for good public were compared. A virtually end- New York business policy, all three statements are less number of lists of the most un- misleading at best. equal cities have been done, using ⅷ The American Dream. New York somewhat different criteria.A rea- with Crain’s City offers some of the best eco- sonable 2014 list from Bloomberg nomic mobility in the country. A News puts New York 13th. crucial study published two years The bottom line: Inequality is Breaking News Opinion ago—and widely publicized, in- high in New York, but it is differ- e cluding in — ent because it is a byproduct of Networking e Information found that New York ranks fifth lucrative Wall Street salaries and Connections Original Imagery among large cities in providing GREG DAVID its attraction to very rich people e people the ability to climb the eco- (who spend only part of the year in nomic ladder. Manhattan). Inequality creates This analysis, by the most not- relatively good school system. big disparities.It also lifts an econ- ed progressive researchers in the ⅷ Let’s be more like Europe. Yes, omy that has outperformed the field, contradicts the assumption Europe can boast of low official rest of the country in creating jobs. that inequality leads to less oppor- poverty rates as a result of a robust And now incomes are rising in the tunity. It turns out that New York safety net. The United States city at a pace that outstrips the rest offers the key factors in providing achieves a similar result with Social of the country. www.crainsnewyork.com mobility: the poor and rich living Security,which has reduced pover- Too many leading figures in the in close proximity, a robust public ty among seniors to less than 10%. de Blasio administration don’t un- transit system and (for big cities) a But Europe’s overall youth- derstand this.

April 27, 2015 | Crain’s New York Business | 9 20150427-NEWS--0010-NAT-CCI-CN_-- 4/23/2015 6:17 PM Page 1

PERSONAL ESSAY

DANIEL J. BROOKS water.I drank bottled water,howev- cident when microphones disguised er, and even used it to brush my as smoke detectors were discovered teeth. I ate in the galley for lunch in the room where detainees met I went to Gitmo and all I got and breakfast, remembering to take with their counsel. The Justice De- off my hat inside before sitting partment subsequently appointed a alongside Army, Navy and Coast special review team to investigate Guard service members. the infiltration while an independ- was this lousy T-shirt There are a handful of restau- ent counsel was appointed to advise rants, including an Irish pub, a Mc- Mr. bin al Shibh as to whether he Donald’s, even a Starbucks. A mu- should get new lawyers. isitors to Guantánamo Bay,Cuba,are often surprised to find that the U.S.naval base seum traces the camp’s history back The impasse was supposed to housing the notorious detention center for alleged terrorists is something of a mix to the Spanish-American War. have been resolved by October. It between a tourist haven and small-town USA. A Navy-run souvenir store next to Shortly before 9 a.m. on Feb. 9, I was not. On Feb. 11, Mr. bin al an exchange the size of a Walmart hocks hats, keychains and T-shirts emblazoned got my first taste of Gitmo’s justice Shibh’s independent counsel told system. Each of the five defendants the judge that she in fact could not with “Gitmo.” Outside, Girl Scouts sell cookies and students raise money to attend was escorted into the courtroom by advise her client because she was not a model Congress in the U.S.Planes from Andrews Air Force Base arrive regularly with observers four male guards,while a small group privy to the special review team’s V of us looked on from a gallery front- findings. She also said she was not at like me—professionals intent on bearing witness to the military justice playing out not in a fed- eral court in Manhattan but on another island, this one 500 miles from Miami. ed by double-paned glass. Audio liberty to share many of the facts that would be piped in on a 40-second were disclosed to her with her client I traveled to Gitmo in February with an open mind, on a charter flight with observers desig- delay, enough time for censors to (whose mental competency was, in nated by nongovernmental organizations, members of the media, Sept. 11 victims’ family mem- scrub the conversation clean. After any event, being challenged by the each detainee was placed in his seat, government in yet another motion). bers and legal teams for the defense a legal bin was deposited at his feet, As long as these potential con- and prosecution. By my return containing papers and a prayer rug. flicts remained unresolved, the case home, I had concluded that the de- Within minutes of the start of the could not go forward. cision not to try these cases in Man- hearing, one of the defendants, The history of these proceedings hattan federal court was not just a le- Ramzi bin al Shibh,a Yemeni accused suggests that what I observed was no gal concern,but also a business story of being an accomplice to the Sept.11 aberration. As reported by the of importance to New Yorkers. attacks, complained that he did not Guardian, the Pentagon calculated Every year, companies around that maintaining the detention fa- the world enter into contracts that cility and transporting counsel and designate New York law supporting personnel to and from and courts to govern them. the base for the 34 days that Countless financial trans- the commissions met in actions, meanwhile, involve 2014 cost $7,647 per wire transfers of funds—pro- minute, $458,823 per hour tected by state and federal and $2.2 million per day. laws—through New York banks. With the case stalled and the Parties agree to do this because they hearings adjourned indefinitely, I trust our judicial institutions, which spent the rest of my time on the island are known for fairness, due process like any tourist catching a week of and outcomes that are not result- winter sun. I went to the beach over- oriented. looked by Camp Iguana,the complex What is going on at Gitmo un- housing the 50 or so detainees who dermines the very legal system that have been cleared to leave but can’t be underpins New York City as a released because no country will take global commercial hub. Instead of them. I hung out with my fellow ob- the rule of law and the separation of buck ennis servers and spoke freely with the powers, Gitmo sends the opposite prosecution and defense attorneys. I message: that our country—and by Why the military checked out the golf course, worked extension our state and our city—is out at the gym. A tour I was given of a place where rules are made up as proceedings a destroyer caused me to miss going we go along, human rights are de- to the movies, where American Sniper nied, and fear overrules reason. against the was playing. I bought souvenir T- BATTERY PARK CITY AUTHORITY I went to Gitmo as a designated shirts and hats for my family. observer—call it a witness—for the alleged 9/11 The naval base has a permanent New York City Bar Association co-conspirators feel about it. Camp Justice, on the Request for proposal for (though only my views are repre- other hand, was built to be tempo- sented here), to attend pretrial pro- are bad for rary.Though the court is modeled to “Wagner Park Site Assessment Services” ceedings for the five detainees look like the one in The Hague, it charged with organizing and fund- NY business hangs from wires and could be dis- ing the Sept. 11 attacks. assembled and theoretically re- Proposals are requested from Architectural, Like any New Yorker with mem- moved at a moment’s notice. Engineering & Surveying firms. ories of that sparkling clear Tuesday Each year,however,Congress re- in lower Manhattan, I questioned news the National Defense Autho- holding the trial of Khalid Shaikh rization Act,prohibiting transfers of Mohammed, the accused master- trust the newly appointed interpreter Gitmo detainees to U.S. soil, where The RFP may be obtained online at mind of the attacks, and his four al- seated next to him.He recognized the they could be tried in Manhattan http://batteryparkcity.org/Who-We-Are/ leged accomplices before a military linguist from a CIA-run “black site” federal court. This provision effec- commission on a remote island in- where Mr. bin al Shibh had been tor- tively makes permanent the Opportunities_2.php. accessible to the public, on a naval tured. This was the first in a series of military-justice apparatus that was base leased from a once-hostile na- roadblocks that turned two weeks of intended to be an interim one. tion, and in a makeshift courthouse planned hearings for five terrorists I spent one week on the island as For any questions regarding this RFP, ringed with barbed wire where pho- into a carousel of delays,cancellations part of a group that was sheltered, tographs are prohibited. and, ultimately, inaction. fed and transported there and back please email Michael LaMancusa, We stayed in tents during my When the hearings resumed, the at a cost to the taxpayer of more than week in Camp Justice, the complex chief prosecutor asserted that the $1 million. And there appears to be [email protected] that houses the court and is part of a government had not deliberately no end in sight. 45-square-mile “city” of military in- placed the former CIA linguist on the frastructure and residences. defense team to gather information. Daniel J. Brooks is a member of the New In the morning, reveille and the The proceedings immediately York City Bar Association Federal Courts national anthem are played; at sun- hit another roadblock. It had been Committee and a partner in the securities down, taps. Water at Camp Justice revealed a year earlier that the FBI litigation practice group at Schnader Harri- is not potable. Fidel Castro cut off had infiltrated Mr.bin al Shibh’s de- son Segal & Lewis. The views expressed in the water main, so Gitmo relies on a fense team and was spying on it, this story are his, and not necessarily those of desalinization plant for its drinking which was redolent of an earlier in- his law firm or the Bar Association.

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TOURISM INSIDE Luxury travel Come to New York and join the circus PAGE 14 The List Region’s top 50 airlines PAGE 15 ‘You have to continue to reinvent yourself’ REPORT —Mark Van Stekelenburg, senior VP, PKF Hospitality Research, Page 14

RAISING THE ROOF: John Taft (left) and Tom Glassie, managing directors of parent company Atlantic Stars, at the Park South Hotel’s new rooftop lounge, part of an overall $20 million renovation.

Hotels showshow off,off, but will TIGHT MONEY Crossing the pond has become costly for visitors show up? Europeans, with the euro down 23.6% against the dollar in Properties pin BY JUDITH MESSINA a year. hopes on such New York City’s biggest hotel, the 1,980-room Hilton Midtown, recently spent $500,000 upgrades as to upgrade its Wi-Fi system,part of a multimillion-dollar renovation that includes hundreds rooftop decks, of guest rooms. $1.40 At the Park South,a 131-room boutique hotel in hip Flatiron,owner Atlantic Stars is putting $1.07 but room glut and $20 million into guest-room do-overs and a new rooftop lounge, among other improvements. strong dollar spark A few blocks north,the 88-room Grand Union Hotel is in the middle of a $12 million face-lift. Amid thousands of new rooms flooding the market and concerns that the strengthening fears of downturn dollar will be a turnoff for international visitors, hotels in the city See HOTELS on Page 14 May 2014 April 2015 buck ennis

April 27, 2015 | Crain’s New York Business | 13 20150427-NEWS--0014-NAT-CCI-CN_-- 4/23/2015 6:17 PM Page 1

REPORT TOURISM Been there, done that? Firms market ‘unique’ NY

Gordon’s most popular offerings. cheap. It costs $7,000 to $25,000 for Businesses cater Customized bicycle excursions to the baseball or basketball game expe- to clients clamoring Brooklyn neighborhoods are also rience, depending on the player. The catching on. Tourists want to bike culinary option costs for high-end travel into Bushwick to see graffiti art or $8,000 to $20,000,de- experiences ride through the Greenpoint sites pending on the chef. depicted in the HBO show Girls,he But,Mr.Tuchman said. A “lemonade concierge” meets said, his clients are BY HILARY POTKEWITZ the bike group along the way to de- willing to pay for the liver fresh-squeezed lemonade and knowledge that These days, a simple carriage ride homemade cookies. something has been around Central Park is for amateurs. arranged on a special- buck ennis ‘Bragging rights’ CARRIAGE RIDES Done right, the ride should end at a ized basis and that go upscale to include CarpetKids staffers saw that Can was shady spot where a catered picnic “New York City has become more few others have had catered picnics with fascinated by the circus camel, they lunch is waiting,complete with blan- and more of a luxury destination,” the same opportunity. gourmet treats—and had a 6-foot stuffed camel delivered kets, artisanal cheeses, Prosecco and, said Chris Heywood, senior vice Even hotels are butlers. to his hotel room that night. of course, hidden staffers to whisk it president of NYC & Company, a getting into the high- “I’m always going for that sense all away afterward. The cost: about partnership between the hospitality end experience market.The Chatw- to 15 kids star in their own movie of wonder,” Ms. Shure said. “As big $900 to $1,200 from high-end tour industry and city government to pro- al Hotel last year created a marriage- and have a red-carpet screening at a as you can dream, we’ll dream right company Beyond Times Square. mote tourism. “Sophisticated travel- proposal “menu” for visitors who small theater at Lincoln Center. there with you and make it happen.” Horse-drawn rides are just one ers want to do more than just see at- want to pop the question in a dra- When Ayse Draz-Orhon; her The circus week can range from of the many New York tourist activ- tractions;they want bragging rights.” matic fashion: an $1,100 “musical husband, Selim Orhon; and their 7- $15,000 to $24,000, depending on ities that are getting souped up. Robert Tuchman,owner of Govi- proposal” package that includes a year-old son, Can, were planning to the activities included. Tourism businesses are increasingly va, specializes in providing just that. walking tour through Greenwich visit New York City from Istanbul Another highlight, said Ms. catering to sophisticated travelers He started out 15 years ago offering Village with a hired street musician last year to celebrate her 35th birth- Draz-Orhon, was a rare workshop willing to splurge for one-of-a-kind VIP sports and entertainment expe- playing specially requested songs; a day, RedCarpetKids put together with a graduate of the famous experiences. In the process, they are riences. He sells the opportunity to $2,500 “scavenger hunt proposal” their dream vacation. French mime school Jacques Lecoq. reimagining Big Apple standbys attend a Yankees game with a former that takes a couple on a personalized And when the Orhons went out on while inventing ever-more cus- player, like legendary third baseman scavenger hunt and includes an SUV Joining the circus a grown-up date, RedCarpetKids tomized outings. Graig Nettles,or go to a Knicks game and a flash mob; and a “proposal in Founder Eva Shure sent the sent over two staffers who trained “We have people who’ve been to with former guard John Starks. lights” option, starting at $14,000, Orhons a three-page questionnaire with the Upright Citizens Brigade, New York quite a few times, and He has since added culinary and that puts your proposal on a bill- to figure out the interests of each an improv comedy troupe, to baby- they say, ‘We’ve already done this other lifestyle experiences: a private board in Times Square. family member. Ms. Draz-Orhon is sit and give Can a private class. and this; what do you have for us?’ ” dinner with celebrity chef Chris San- A couple of years ago, the Four a theater professor, and her son loves “He still talks about that improv said Eric Gordon,who founded Be- tos at one of his restaurants; a day- Seasons joined forces with RedCar- clowns and street performers, so Ms. class,” Ms. Draz-Orhon said. “I’m yond Times Square in 2003. time excursion to a farmers’ market petKids, a Manhattan-based com- Shure came up with a circus-themed trying to find something similar Private yacht charters to see the with a celebrity chef as a tour guide. pany staffed by professional actors week that started with ringside seats here in Istanbul.” Ⅲ Statue of Liberty and Broadway Private tours of fashion designers’ and filmmakers that is best known at the Big Apple Circus and a back- shows with private backstage tours studios are popular, too. for its Academy Awards birthday stage tour after the show to meet the LISTEN to a discussion at to meet the actors are among Mr. Such experiences don’t come parties, where for about $4,500, up performers and animals.When Red- CrainsNewYork.com/podcasts

into their properties, food services enue “a little more hip,”according to and other amenities. The Hilton Michael Marshall, CEO of Mar- Midtown is changing its main en- shall Hotels & Resorts Inc., which Hotels undergo upgrades trance on Sixth Avenue, adding operates the Grand Union.The goal three high-end retail stores and is simple, he said: “Renovations are Continued from Page 13 the city for business. But although analysts predict widening the driveway to make all about being able to drive addi- are overhauling their physical plants Between 2008 and 2013, 89 ho- there will be plenty of “heads in beds” guest arrivals more efficient. tional rate.” and adding bells and whistles in or- tels and nearly 16,000 rooms came for the next four or five years,it won’t The Park South, which is aiming Amenities are on the agenda at der to stand out in the crowd. on the market in Manhattan. And be smooth sailing by any stretch, for four-star status, according to At- many other hotels, too, as they “When there is added supply,the more are on deck. PKF is tracking especially as Airbnb and limited- lantic Stars Managing Director John compete with entrants such as the market becomes more competitive 230 new projects with 36,000 rooms, service hotels being built outside Taft,has demolished 10 guest rooms newly reclaimed Knickerbocker. Its and forces everybody into doing a including 70 now in the works,many Manhattan put pressure on rates. on the ground floor in order to ex- three restaurants, including a more-than-good job,” said Laurens of them in the boroughs outside In January, a typically slow pand the lobby space and has opened rooftop bar,are managed by celebri- Zieren, general manager of the month, occupancy in Manhattan a rooftop bar. It is also equipping all ty chef and restaurateur Charlie Hilton Midtown. dropped to 74%, and the average rooms with new lighting, bathroom Palmer. The Strand has recruited a The upgrades come at a heady ‘Renovations room rate fell to $230 from Decem- fixtures and furnishings. sommelier and its own celebrity time for the city’s hotel industry, but ber’s $340, according to the EDC. chef, Jason Tillman, for its renovat- the good times may be in peril. Dur- are all about Indeed, since reaching a peak in ‘Match the quality’ ed first-floor bistro, while the Park ing the past 25 years, despite dips 2007 and 2008, the average room At the Strand, which has seen South is adding three restaurants, during recessions, the hotel business being able rate in the city has dropped $70,said two new rivals on its turf since it de- bringing in the big-name duo Tim has grown steadily, achieving an av- PKF’s Mr. Van Stekelenburg. An- buted in the Garment Center five and Nancy Cushman from Boston erage occupancy rate of nearly to drive nual rate increases from 2007 and years ago, owner Atlantic Stars is to run them. 78%—compared with 61.9% na- 2010 averaged 7%, but they came in preparing for a lobby expansion and How much longer the city’s ho- tionally,according to PKF Hospital- additional rate’ at 2% last year. a major renovation of its 177 rooms. tel expansion will last is anyone’s ity Research. In 2014, a year when a “It’s getting tougher and “Because so many hotels are go- guess. New York still offers better record 56 million visitors came to the tougher,” said Henry Kallan, presi- ing up around us, we want to match value than higher-priced cities such city, the average occupancy was 85% dent of the Library Hotel Collec- the quality with other properties as Tokyo, Paris and Rome, but ob- and,according to the city’s Econom- tion, which owns four properties in coming online,” said Tom Glassie, servers said they are already seeing a ic Development Corp., reached a Manhattan.“As long as the invento- managing director of Atlantic Stars, slowdown in the number properties stratospheric 94% in some months. Manhattan.In the end,it’s likely that ry is growing, someone is constant- which has eight hotels across the being planned for 2017 and beyond. not everything now on the drawing ly adjusting rates lower, and that’s U.S.,including its two in Manhattan. In the meantime, though, hote- Thousands of new rooms board will be developed,but PKF es- not helpful. It’s a delicate balance: Meanwhile, the Grand Union liers are grappling with the current The surge of tourists and the timates some 13,000 to 14,000 new how to please the customer and con- Hotel’s overhaul includes new bath- flood of new supply. So for now, the strength of a residential market that rooms will become available over the tinue to exist and maintain prof- rooms, windows and furniture, as face-lifts will continue. is spawning luxury mixed-use prop- next two years. itability.” well as improved food and beverage “In New York, it’s a cost of doing erties are driving development.New “There’s a record level of supply As they try to maintain that bal- services. The upgrades are aimed at business,”said PKF’s Mr.Van Steke- office towers are adding momentum additions,”said Mark Van Stekelen- ance, hoteliers are responding to the making the landmarked property at lenburg. “You have to continue to as more travelers make their way to burg, PKF senior vice president. surge in supply by sinking money East 32nd Street and Madison Av- reinvent yourself to stay on pace.” Ⅲ

14 | Crain’s New York Business | April 27, 2015 20150427-NEWS--0015-NAT-CCI-CN_-- 4/23/2015 6:18 PM Page 1

NEXT WEEK: THE New York Area’s Top Airlines New York’s top real estate financings LIST Ranked by total passengers at major local airports

Total Total Total passengers, % change, flights, flights, % change, Running late % passengers, by airport1 March ’14- March ’14- March’14- March ’13- March ’14- The portion of tardy departures has increased Rank Airline Feb. ’15 Feb. ’15 Feb. ’15 Feb. ’14 Feb. ’15 JFK NEWARK LAGUARDIA STEWART around the area: 1 United Airlines2 28,023,176 +0.6% 297,216 312,276 -4.80 5% 87% 8% - JFK 21.12% 12.33% 18.63% 26.80% 25.30% 2 Delta Air Lines 25,610,608 +7.1% 305,603 293,142 +4.3% 52% 7% 41% 0.3% LGA 15.94% 9.07% 14.98% 22.12% 27.14% 3 JetBlue Airways 15,473,091 +6.1% 135,355 131,241 +3.1% 80% 10% 10% 1% EWR 4 American Airlines 12,647,903 -5.6% 138,849 144,128 -3.7% 52% 9% 39% - 19.01% 19.17% 23.47% 28.45% 24.40%

5 US Airways 4,854,023 -2.9% 60,857 59,447 +2.4% 20% 27% 52% 1% SWF 16.55% 8.87% 9.67% 17.80% 25.38% 6 Southwest Airlines 3,682,523 +15.1% 32,592 30,000 +8.6% - 35% 65% - 2011 2012 2013 2014 2015

3 7 Spirit Airlines 2,344,640 +3.8% 15,362 14,893 +3.1% - - 54% - Notes: All figures are Jan. 1 through Feb. 28 of each year. JFK: John F. Kennedy International Airport; LGA: LaGuardia Airport; 8 British Airways 1,747,150 +6.6% 8,895 8,273 +7.5% 81% 19% - - EWR: Newark Liberty International Airport; SWF: Stewart International Airport 9 Virgin America 1,543,691 +17.6% 12,471 10,728 +16.2% 7% 30% 63% - Source: Bureau of Transportation Statistics 1,472,590 + 10 Air Canada 7.8% 23,965 24,135 -0.7% 64% 31% 5% - Aviation’s economic impact 11 Lufthansa 1,103,115 +5.1% 4,096 4,231 -3.2% 50% 50% - - 2014 wages at airport by category (in millions) 12 Virgin Atlantic 987,554 -2.4% 4,246 4,255 -0.2% 71% 29% - -

13 Air France 897,796 -3.9% 3,284 3,329 -1.4% 100% - - - Passenger $7,429 $2,737 $4,044 $14,210 0perations 14 Cathay Pacific Airways 848,795 +32.4% 3,616 2,755 +31.3% 77% 23% - - Visitor $4,434 $3,118 $3,348 $10,900 services Emirates Airlines 807,742 +18.9% 2,188 1,790 +22.2% 100% - - - 15 Cargo $2,209 $18 $1,153 $3,380 16 Caribbean Airlines 586,933 -0.9% 4,852 4,488 +8.1% 100% - - - Capital $74 $70 $58 $202 spending 573,989 + + 17 El Al Israel Airlines 0.9% 1,917 1,907 0.5% 74% 26% - - Total regional $14,146 $5,942 $8,604 $28,692 economic 18 Alitalia Airlines 560,018 +8.7% 2,521 2,338 +7.8% 100% - - - impact

19 SAS 518,480 +8.7% 2,353 2,162 +8.8% - 100% - - JFK LGA EWR REGION

20 Swiss International Air Lines 516,267 -4.4% 2,862 2,894 -1.1% 72% 28% - - Source: Port Authority of New York and New Jersey 21 Turkish Airlines 508,007 +1.4% 1,884 1,882 +0.1% 100% - - - Jobs outlook 22 Aeromexico 487,544 +11.8% 3,813 3,676 +3.7% 100% 2014 employment at New York-area airports 23 KLM Royal Dutch Airlines 486,144 +18.8% 1,743 1,442 +20.9% 100% - - - Total employees 24 Tam Brazilian Airlines 444,115 +5.6% 2,050 1,652 +24.1% 100% - - - 37,396 25 Aer Lingus 441,766 +4.9% 1,887 1,656 +13.9% 100% - - -

26 Korean Air 434,793 +1.7% 1,454 1,462 -0.5% 100% - - -

27 WestJet 406,903 +15.5% 4,834 4,804 +0.6% 10% - 90% - 20,505 28 Air Berlin 391,603 +15.6% 1,586 1,350 +17.5% 100% - - -

29 Aeroflot Airlines 383,302 +2.2% 1,452 1,486 -2.3% 100% - - - 11,952 30 Porter Airlines 382,247 +7.8% 7,479 7,468 +0.1% - 100% - -

31 Etihad Airways 371,321 +90.6% 1,458 730 +99.7% 100% - - - 1,239 32 Norwegian Airlines4 357,617 +199.4% 1,375 475 +189.5% 100% - JFK LGA EWR SWF 33 Air India 349,813 +0.1% 1,438 1,460 -1.5% 51% 49% - - Source: Port Authority of New York and New Jersey 34 Iberia Airlines of Spain 340,608 +6.1% 1,468 1,410 +4.1% 100% - - - 35 Air China International 327,319 +14.0% 1,304 1,088 +19.9% 100% - - - By the numbers 36 LAN Airlines 317,284 +2.0% 1,492 1,503 -0.7% 100% - - -

37 Avianca 313,818 +0.7% 2,188 1,965 +11.3% 100% - - -

38 Copa Airlines 292,320 +33.4% 2,190 1,622 +35.0% 100% - - - ESTIMATED117.1M NUMBER of passengers who 39 All Nippon Airways 250,010 +2.6% 1,456 1,460 -0.3% 100% - - - traveled through Port Authority airports in 2014, 40 TACA Airlines 248,493 +11.5% 2,102 1,838 +14.4% 80% 20% - - a record 41 Singapore Airlines 232,890 -17.4% 728 1,181 -38.4% 100% - - -

42 Icelandair 229,573 +19.3% 1,349 1,148 +17.5% 77% 23% - - 43 Austrian Airlines 225,716 +33.5% 984 677 +45.3% 74% 26% - - $8B 44 Alaska Airlines 225,157 +7.7% 1,413 1,374 +2.8% - 100% - - PORT AUTHORITY FUNDS dedicated to more than 100 airport improvement projects 45 Japan Airlines 224,525 +56.2% 1,398 729 +91.8% 100% - - - as part of 10-year capital plan 46 Qatar Airways 209,773 +3.3% 668 730 -8.5% 100% - - -

47 China Eastern Airlines 208,073 +0.6% 764 721 +6.0% 100% - - - 48 Frontier Airlines 193,715 -2.1% 1,298 1,283 +1.2% - - 100% +199.4% 49 Air Portugal 187,756 -0.8% 827 842 -1.8% - 100% - - GROWTH in the number of passengers flying Norwegian Airlines (No. 32) at local airports 174,747 + 50 Jet Airways 7.9% 726 730 -0.5% - 100% - - between 2014 and 2015. The carrier added Combined data on arrivals and departures for airlines flying into and out of John F. Kennedy International, LaGuardia, Newark Liberty International, Stewart International and Atlantic City International airports for the 12 months ended Feb. 28. Regional affiliates are included with their parent airlines. 1-Rounded to the nearest 10th. Percentage totals may not equal 100%. 2-Less than 1% of the airline’s flights originate or depart flights to Copenhagen, Bergen and London. from Atlantic City. 3-46% of the airline’s local flights originate or depart from Atlantic City. 4-In 2014, the airline began flying from JFK to Copenhagen, Bergen (Norway) and London. Source: Port Authority of New York and New Jersey, www.panynj.gov/airports, with additional research by Emily Laermer. Source: Port Authority of New York and New Jersey

April 27, 2015 | Crain’s New York Business | 15 P016-17CL_CN_20150427.qxp 4/23/2015 1:25 PM Page 16

TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR EMAIL [email protected] POSITIONS AVAILABLE PUBLIC & LEGAL NOTICES

Sr. IT Business Analyst – Enterprise Data SQL Data Analyst – Enterprise Data Notice of Application for Authority of Notice of Qualification of Bristol Notice of Qualification of SWN Energy System, Equinox Holdings, NY, NY System, Equinox Holdings, NY, NY InstaSpace, LLC filed with the Secy. of Industries, LLC. Authority filed with NY Services Company, LLC. Authority filed Senior IT business analyst/project management role Hands-on SQL data analyst position State of NY (SSNY) on 3/2/15. Formed Dept. of State on 4/8/15. Office location: with NY Dept. of State on 3/30/15. as a key member of Enterprise Data Team; over- in PA 2/28/13. Office loc.: New York NY County. LLC formed in AK on Office location: NY County. LLC formed see/facilitate business & technical requirements in as a key member of Enterprise Data support of rapidly growing business across a Warehouse Team; establish and County. The SSNY is designated as 5/11/05. NY Sec. of State designated in TX on 2/6/15. NY Sec. of State portfolio of brands & locations; exercise independent oversee help-desk; provide high agent of LLC upon whom process agent of LLC upon whom process designated agent of LLC upon whom discretion & work collaboratively with in-house quality, end-user support utilizing T- against it may be served. The address against it may be served and shall mail process against it may be served and team & business owners implementing complex SQL/SQL server knowledge, query SSNY shall mail copy of process to and process to: c/o CT Corporation System, shall mail process to: c/o CT Corporation reporting structures & data management compa- writing, and enterprise reporting tools the office address required to be 111 8th Ave., NY, NY 10011, regd. 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Equinox’s CRM & club management systems; metrics ; problem solve, debug, trou- Any lawful activity. Willoughby Ave., 9th Fl., Juneau, AK Purpose: all lawful purposes. produce quantitative diagrams/models, functional bleshoot in multi-platform environ- and technical documentation, and translate into 99801. Purpose: all lawful purposes. ments; perform detailed system structured analysis to ensure functionalities & Notice of Formation of TALKING ANIMALS NYIF Remsen, LLC. Arts. of Org. filed project scope are well understood & executed ; analysis with MS SQL server; serve LLC Arts. of Org. filed with Secy. of NOTICE OF FORMATION of KISSINGWELL with Secy. of State of NY (SSNY) on support business needs for new data and/or as primary information/data help State of NY (SSNY) on 04/03/15. DIGITAL LLC. Arts. of Org. filed with 09/17/14. Off. loc.: NY Co. SSNY des. changes to existing data model using quantitative desk for relevant business lines; Office location: NY County. 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SSNY shall mail process to the LLC, Purpose: General. and scenarios; present reporting dashboards, with complex data models and their Purpose: Any lawful activity. 205 W. 54th St., Ste. 6G, NY, NY 10019. KPIs & data analytics to key stakeholders; trou- relationship to the business process Purpose: Any lawful activity. Notice of Qual. of 285 W12th Investors bleshoot & debug reported problems of applica- and systems involved. BS degree in tions to support end-users; advise on issues of Notice of Qualification of Waterside LLC, Auth. filed Sec’y of State (SSNY) Computer Science, information tech- Drive Investments, LLC. Authority filed Notice of formation of Flat World LLC. 2/23/15. Office loc: NY County. LLC systems integration, compatibility, scalability and Arts of Org filed with Secy. of State of multiple platforms; build & maintain working rela- nology, or closely related field plus 2 with NY Dept. of State on 4/15/15. org. in DE 2/11/15. SSNY desig. as tionships with team members, business users, yrs. experience in job offered Office location: NY County. Princ. bus. NY (SSNY) on 02/09/2015. Office agent of LLC upon whom proc. against vendors, and cross-functional groups involved in required (will accept MS degree in addr.: 60 E. 56th St., 9th Fl., NY, NY location: NY County. SSNY designated it may be served. SSNY shall mail copy multiple projects for Data Team. Bachelor's stated fields). Email resumes to 10022. LLC formed in DE on 3/30/15. agent upon whom process may be of proc. to NRAI, 111 Eighth Ave., NY, degree in computer science, engineering or quan- [email protected]. NY Sec. of State designated agent of served and shall mail copy of process titative discipline which uses principles of quanti- NY 10011, the Reg. Agt. upon whom LLC upon whom process against it may against LLC to principal business proc. may be served. 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LLC org. in DE 12/10/14. • FREE PICKUP & DELIVERY and shall mail process to: CT Corporation LLC. Arts. of Org. filed with NY Dept. of proc. to NRAI, 111 Eighth Ave., NY, SSNY desig. as agent of LLC upon of State on 3/4/15. Office Location: • 48 HOUR TURNAROUND System, 111 8th Ave., NY, NY 10011. NY 10011, the Reg. Agt. upon whom whom proc. against it may be served. ON REPAIRS DE addr. of LLC: RL&F Service Corp., New York County. SSNY designated proc. may be served. DE office addr.: SSNY shall mail copy of proc. to Feil as agent of LLC upon whom process Org., 7 Penn Plaza, NY, NY 10001. DE • FREE ENGRAVING 920 N. King St., 2nd Fl., Wilmington, DE 160 Greentree Dr., Ste. 101, Dover, DE 19801. Cert. of Form. filed with DE Sec. against it may be served. SSNY shall 19904. Cert. of Form. on file: SSDE, office addr.: CSC, 2711 Centerville Rd., • SHORT & LONG TERM of State, 401 Federal St., Dover, DE mail process to: 67 Liberty St. #10, Townsend Bldg., Dover, DE 19901. Wilmington, DE 19808. Cert. of Form. RENTALS 19901. Purpose: all lawful purposes. NY, NY 10005. Purpose: any lawful Purp: any lawful activities. on file: SSDE, Townsend Bldg., Dover, activity. DE 19901. Purp: any lawful activities. Notice of Qualification of RICHMOND Notice of Qualification of Century GLOBAL VENTURES LLC Appl. for Notice of Qualification of Williamsburg Support Services, LLC. Authority filed Notice of Qualification of Direct Auth. filed with Secy. of State of NY Portfolio V, LLC. Authority filed with NY with NY Dept. of State on 4/8/15. Office Cabinet Sales - US LBM, LLC. Authority (SSNY) on 03/25/15. Office location: Dept. of State on 2/18/15. Office location: NY County. Princ. bus. addr.: filed with NY Dept. of State on 4/9/15. NY County. LLC formed in Delaware location: NY County. LLC formed in 1061 Main St., Banco Business Park, Office location: NY County. Princ. bus. (DE) on 03/13/14. Princ. office of LLC: DE on 2/13/15. NY Sec. of State #26, North Huntingdon, PA 15642. LLC addr.: 1990 Larsen Rd., Green Bay, WI, PUBLIC & LEGAL NOTICES 900 Third Ave., Ste. 1401, NY, NY designated agent of LLC upon whom formed in DE on 11/15/12. NY Sec. of 54303. LLC formed in DE on 3/2/15. NY 10022. SSNY designated as agent of process against it may be served and State designated agent of LLC upon Sec. of State designated agent of LLC 36 EAST 64TH STREET LLC. Art. of Org. LLC upon whom process against it may shall mail process to: c/o CT whom process against it may be served upon whom process against it may be filed with the SSNY on 03/10/15. Office: be served. SSNY shall mail process Corporation System, 111 8th Ave., NY, and shall mail process to: c/o CT served and shall mail process to: c/o New York County. SSNY designated as to the LLC at the princ. office of the NY 10011, regd. agent upon whom Corporation System, 111 8th Ave., NY, CT Corporation System, 111 8th Ave., agent of the LLC upon whom process LLC. DE addr. of LLC: Paracorp process may be served. DE addr. of NY 10011, regd. agent upon whom NY, NY 10011, regd. agent upon whom against it may be served. SSNY shall mail Incorporated, 2140 S. Dupont Hwy., LLC: The Corporation Trust Co., 1209 process may be served. DE addr. of LLC: process may be served. DE addr. of copy of process to the LLC, c/o Gunter Camden, DE 19934. Cert. of Form. Orange St., Wilmington, DE 19801. 160 Greentree Dr., Ste. 101, Dover, DE LLC: 1209 Orange St., Wilmington, DE Frangenberg, 141 East 56th Street, #9H, filed with DE Secy. of State, Div. of Cert. of Form. filed with DE Sec. of 19904. Cert. of Form. filed with DE Sec. 19801. Cert. of Form. filed with DE Sec. New York, NY 10022. Purpose: Any Corps., 401 Federal St., Ste. 4, Dover, State, 401 Federal St., Dover, DE of State, 401 Federal St., Dover, DE of State, 401 Federal St., Dover, DE lawful purpose. DE 19901. Purpose: Any lawful activity. 19901. Purpose: all lawful purposes. 19901. Purpose: all lawful purposes. 19901. Purpose: all lawful purposes.

16 | Crain’s New York Business | April 27, 2015 P016-17CL_CN_20150427.qxp 4/23/2015 1:26 PM Page 17

TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR EMAIL [email protected] PUBLIC & LEGAL NOTICES

NOTICE OF FORMATION of Nso Notice of Qualification of NRG DoorPost Blessing, LLC Art of Org Notice of formation of BLUELIGHT Notice of Formation of GROOM-U, Xperience, LLC. Arts. of Org. filed with Business Services LLC. Authority filed filed with Secretary of State of New NYC, LLC filed with the Secy. of State LLC Arts. of Org. filed with Secy. of Secy. of State of NY (SSNY) on with NY Dept. of State on 3/16/15. York (SSNY) on Dec. 8, 2014. Office of NY (SSNY) on 3/16/15. Office loc.: State of NY (SSNY) on 03/23/15. Office 03/10/14. Office location: NY County. Office location: NY County. Princ. bus. location: Richmond County. SSNY is New York County. SSNY is designated location: NY County. Princ. office of SSNY designated as agent of LLC addr.: 211 Carnegie Ctr., Princeton, NJ designated as agent of LLC upon as agent of the LLC upon whom LLC: 25 W 81st St., #2-C, NY, NY upon whom process against it may be 08540. LLC formed in DE on 3/11/15. whom process against it may be served process against it may be served. The 10024. SSNY designated as agent of served. SSNY shall mail process to NY Sec. of State designated agent of against LLC to: DoorPost Blessing address SSNY shall mail copy of LLC upon whom process against it may the LLC, 123 E. 54th St, #7E, NY, NY LLC upon whom process against it may 572 Cary Ave., SI, NY 10310. Purpose: process to is Shannon Bailey Palmer, be served. SSNY shall mail process 10022. Purpose: Any lawful activity. be served and shall mail process to: Any lawful activity or purpose. 1 Sheridan Sq., Apt. 7D, New York, NY to the LLC at the addr. of its princ. c/o CT Corporation System, 111 8th 10014. Purpose: Any lawful activity. office. Purpose: Any lawful activity. BoxTree Productions, LLC. Appl. for Ave., NY, NY 10011, regd. agent upon Notice of Formation of VKAL, LLC Arts. Auth. filed with Secy. of State of NY whom process may be served. DE addr. of Org. filed with Secy. of State of NY MASS INCARCERATION PROJECT 17 WASHINGTON LLC, Arts. of Org. (SSNY) on 03/12/15. Off. loc: NY Co. of LLC: 1209 Orange St., Wilmington, (SSNY) on 01/20/15. Office location: LLC. Art. of Org. filed with the SSNY on filed with the SSNY on 03/11/2015. Orig. juris: DE. SSNY designated as DE 19801. Cert. of Form. filed with DE NY County. SSNY designated as agent 03/31/15. Office: New York County. Office loc: NY County. SSNY has agent of LLC upon whom process Sec. of State, 401 Federal St., Dover, of LLC upon whom process against SSNY designated as agent of the LLC been designated as agent upon whom may be served. SSNY shall mail DE 19901. Purpose: all lawful purposes. it may be served. SSNY shall mail upon whom process against it may be process against the LLC may be served. process to Andrea Dubois, 245 W process to Gusrae Kaplan Nusbaum served. SSNY shall mail copy of process SSNY shall mail process to: The LLC, 138th St, New York, NY 10030. Notice of Qualification of PLLC, 120 Wall St., 25th Fl., NY, NY to the LLC, c/o The Law Firm of Rosalind 135 West 26 Street #11B, NY, NY Purpose: General. Williamsburg Portfolio IV, LLC. 10005. Purpose: Any lawful activity. Lichter, 375 Greenwich Street, New York, 10001. Purpose: Any Lawful Purpose. Authority filed with NY Dept. of State NY 10013. Purpose: Any lawful purpose. Notice of Qualification of Stone & on 1/29/15. Office location: NY County. TERZI W72ND STREET LLC, Arts. of Notice of Formation of WALDEN Strand LLC. Authority filed with NY LLC formed in DE on 1/23/15. NY Sec. Org. filed with the SSNY on 03/12/2015. Notice of Formation of 249 Church PRESERVATION, L.P. Cert. of LP filed Dept. of State on 4/1/15. Office location: of State designated agent of LLC upon Office loc: NY County. SSNY has Retail Owner LLC, Art. of Org. filed with with Secy. of State of NY (SSNY) on NY County. LLC formed in DE on whom process against it may be been designated as agent upon whom Sec’y of State (SSNY) on 1/5/15. Office 03/17/15. Office location: NY County. 5/1/12. NY Sec. of State designated served and shall mail process to: c/o process against the LLC may be served. location: NY County. SSNY designated Princ. office of LP: 60 Columbus Circle, agent of LLC upon whom process CT Corporation System, 111 8th SSNY shall mail process to: JTRE, as agent of LLC upon whom process NY, NY 10023. Latest date on which against it may be served and shall mail Ave., NY, NY 10011, regd. agent 385 5th Ave., Ste. 1010, NY, NY against it may be served. SSNY shall mail the LP may dissolve is 12/31/2114. process to: 154 Grand St., NY, NY upon whom process may be served. 10016. Purpose: Any Lawful Purpose. copy of process to 150 E. 58th St., 39th Fl., SSNY designated as agent of LP upon 10013, principal business address. DE addr. of LLC: The Corporation Trust NY, NY 10155. Purpose: any lawful whom process against it may be served. DE address of LLC: Corporation Co., 1209 Orange St., Wilmington, DE Notice of Formation of NEW FORK CITY activities. SSNY shall mail process to Corporation Service Co., 2711 Centerville Rd., 19801. Cert. of Form. filed with DE Sec. 212 LLC Arts. of Org. filed with Secy. Service Co., 80 State St., Albany, NY Ste. 400, Wilmington, DE 19808. Cert. of State, 401 Federal St., Dover, DE of State of NY (SSNY) on 03/13/15. NOMAD 28TH STREET LLC, Arts. of 12207-2543. Name and addr. of each of Form. filed with DE Sec. of State, 19901. Purpose: all lawful purposes. Office location: NY County. SSNY Org. filed with the SSNY on 05/30/2014. general partner are available from P.O. Box 898, Dover, DE 19903. designated as agent of LLC upon whom Office loc: NY County. SSNY has been SSNY. Purpose: Any lawful activity. Purpose: all lawful purposes. Notice of Qualification of process against it may be served. SSNY designated as agent upon whom process against the LLC may be served. Williamsburg Portfolio III, LLC. shall mail process to the LLC, c/o, Notice of Formation of SystemOne, Notice of Qualification of Wildcat SSNY shall mail process to: Morris Terzi, Authority filed with NY Dept. of State 30-10 Review Ave., Long Island City, LLC Arts. of Org. filed with Secy. of Capital Management, LLC. Authority 385 Fifth Ave., Ste. 1010, NY, NY on 1/29/15. Office location: NY County. NY 11101. Purpose: Any lawful activity. State of NY (SSNY) on 04/03/15. Office filed with NY Dept. of State on 3/31/15. 10016. Purpose: Any Lawful Purpose. Office location: NY County. Princ. bus. LLC formed in DE on 1/23/15. NY Sec. location: NY County. Princ. office of of State designated agent of LLC upon Notice of Qualification of Viking addr.: 888 7th Ave., 35th Fl., NY, NY Notice of Formation of WOLF SCI- LLC: c/o David Florin, 333 E. 56th St., whom process against it may be served Partners Fund III LP. Authority filed with 10106. LLC formed in DE on 10/17/11. ENTIFIC, LLC Arts. of Org. filed with 2C, NY, NY 10022. SSNY designated and shall mail process to: c/o CT NY Dept. of State on 4/11/14. Office NY Sec. of State designated agent of Secy. of State of NY (SSNY) on as agent of LLC upon whom process Corporation System, 111 8th Ave., NY, location: NY County. Princ. bus. addr.: LLC upon whom process against it 11/07/14. Office location: NY County. against it may be served. SSNY shall NY 10011, regd. agent upon whom 55 Railroad Ave., Greenwich, CT may be served and shall mail process SSNY designated as agent of LLC mail process to the LLC, 333 E. 56th process may be served. DE addr. of 06830. LP formed in DE on 4/2/14. to: c/o CT Corporation System, 111 upon whom process against it may St., 2C, NY, NY 10022. Purpose: Any LLC: The Corporation Trust Co., 1209 NY Sec. of State designated agent of 8th Ave., NY, NY 10011. DE addr. of be served. SSNY shall mail process lawful activity. Orange St., Wilmington, DE 19801. LP upon whom process against it may LLC: 1209 Orange St., Wilmington, DE to the LLC, 1725 York Ave., Apt. 29B, Cert. of Form. filed with DE Sec. of be served and shall mail process to: 19801. Cert. of Form. filed with DE Sec. NY, NY 10128. The regd. agent of the Notice of FORMATION of CreagerCole State, 401 Federal St., Dover, DE c/o CT Corporation System, 111 8th of State, 401 Federal St., Dover, DE company upon whom and at which Communications LLC. Arts of Org 19901. Purpose: all lawful purposes. Ave., NY, NY 10011. DE addr. of LP: 19901. Purpose: all lawful purposes. process against the company can be filed with Secy. of State of NY (SSNY) The Corporation Trust Co., 1209 on 2/24/15. Office location: NY County. Orange St., Wilmington, DE 19801. served is Barry Farkas at the addr. of Notice of formation of Meliki Hurd Notice of Formation of Amsland process. Purpose: Any lawful activity. SSNY designated agent upon whom Retail LLC. Arts. Of Org. filed with Name/addr. of genl. ptr. available from process may be served and shall Entertainment LLC. Arts. of Org. filed NY Sec. of State. Cert. of LP filed with with NY Secy. of state (SSNY) on Secy. of State of NY (SSNY) on Notice of Qualification of Thor 98 mail copy of process against LLC to 3/4/15. Office Location: New York DE Sec. of State, 401 Federal St., Dover, principal business address: 817 02/24/2015. Location: Kings County. DE 19901. Purpose: any lawful activity. Morningside Ave LLC. App. for Auth. SSNY designated for service of County. SSNY designated as agent of filed with Secy. of State of NY (SSNY) Broadway FL 10 New York, NY LLC upon whom process against it process and shall mail copy of SLB 121 NY LLC, a domestic LLC, 2/10/15. Office location: NY County. 10003. Purpose: any lawful act. process served against the LLC to may be served. SSNY shall mail process LLC formed in Delaware (DE) on to: c/o Texwood Investment Inc., 850 filed with the SSNY on 1/14/15. Office Registered Agent: c/o United States location: New York County. SSNY is 10/3/14. SSNY designated as agent THE WILSON HALL GROUP, LLC, Arts. Corporation Agents, Inc., 7014 13th Seventh Avenue, New York, NY of LLC upon whom process against it of Org. filed with the SSNY on 10019. Purpose: any lawful activity. designated as agent upon whom Avenue, Ste. 202, Brooklyn, NY process against the LLC may be may be served. SSNY shall mail process 03/31/2015. Office loc: NY County. SSNY 11238. Purpose: Any lawful purpose. served. SSNY shall mail process to to: c/o Thor Equities, LLC, 25 W. 39th has been designated as agent upon ELISABETH MANDEL, LICENSED whom process against the LLC may The LLC, 180 Park Row, Apt. 24D, St., NY, NY 10018. DE address of LLC: MARRIAGE AND FAMILY THERAPIST, be served. SSNY shall mail process to: Notice of Formation of HASKELL NY, NY 10038. General purpose. c/o United Corporate Services, Inc., CAPACITY BROKERAGE, LLC Arts. of PLLC. Art. Of Org. Filed Sec. of State 874 Walker Road, Ste. C, Dover, DE 171 W. 79th St., Ste 112, NY, NY 10024. of NY 3/12/2015. Off. Loc.: New York Org. filed with Secy. of State of NY Notice of Qualification of FINGER 19904. Arts. of Org. filed with DE Secy. Reg Agent: Michael J. Wilson CEM Co. SSNY designated as agent upon (SSNY) on 03/10/15. Office location: NY LAKES SOLAR 1, LLC Appl. for Auth. of State, 401 Federal St., Ste. 4, Dover, CLEP, 171 W. 79th St., Ste 112, NY, whom process against it may be County. SSNY designated as agent of filed with Secy. of State of NY (SSNY) DE 19901. Purpose: any lawful activity. NY 10024. Purpose: Any Lawful Purpose. served. SSNY to mail copy of process LLC upon whom process against it on 03/23/15. Office location: NY to The LLC, 25 West 45th Street, Ste may be served. SSNY shall mail process County. LLC formed in Delaware (DE) Notice of Qualification of 21-25 West Notice of Qualification of WFO BP REO 401, New York, NY 10036. Purpose: to the LLC, 100 William St., Ste. 1850, NY, on 03/17/15. Princ. office of LLC: 360 34th Air Rights Owner LLC. Authority 2015-01, LLC Appl. for Auth. filed with Any lawful act or activity. NY 10038. Purpose: Any lawful activity. 22nd St., Ste. 600, Oakland, CA filed with NY Dept. of State on 3/3/15. Secy. of State of NY (SSNY) on 03/17/15. 94612. SSNY designated as agent of Office location: NY County. LLC formed Office location: NY County. LLC Notice of Formation of Rome Pays Off, Notice of Qualification of MSG AVIATION, LLC upon whom process against it in DE on 12/5/13. NY Sec. of State formed in Delaware (DE) on 03/05/15. LLC, Art. Of Org. filed with Sec. of State LLC Appl. for Auth. filed with Secy. may be served. SSNY shall mail designated agent of LLC upon whom Princ. office of LLC: 1140 Ave. of the (SSNY) on 3/6/2015. Office location: of State of NY (SSNY) on 03/27/15. process to c/o Corporation Service process against it may be served and Americas, 7th Fl., NY, NY 10036. SSNY NY County, SSNY designated as agent Office location: NY County. LLC formed Co., 80 State St., Albany, NY 12207- shall mail process to: National Registered designated as agent of LLC upon whom of LLC upon whom process against it in Delaware (DE) on 03/04/15. Princ. 2543. DE addr. of LLC: 2711 Centerville Agents, Inc. (NRAI), 111 8th Ave., NY, process against it may be served. SSNY may be served. SSNY shall mail copy office of LLC: Two Pennsylvania Ave., Rd., Wilmington, DE 17808. Cert. of NY 10011. DE address of LLC: NRAI, shall mail process to c/o Corporation of process to 44 W. 18th St., 8th Floor, NY, NY 10121. SSNY designated as Form. filed with Jeffrey W. Bullock, 160 Greentree Dr., Ste. 101, Dover, Service Co., 80 State St., Albany, NY NY,NY 10011.Purpose:any lawful activity. agent of LLC upon whom process Townsend Bldg., 401 Federal St., #3, DE 19904. Cert. of Form. filed with DE 12207-2543. DE addr. of LLC: 2711 against it may be served. SSNY shall Dover, DE 19901. Purpose: Solar Sec. of State, 401 Federal St., Dover, DE Centerville Rd., Ste. 400, Wilmington, mail process to c/o Corporation NOTICE OF FORMATION of VICOPA energy development. 19901. Purpose: all lawful purposes. DE 19808. Cert. of Form. filed with DE Service Co., 80 State St., Albany, NY Secy. of State, 401 Federal St., Dover, LLC. Arts of Org filed with Secy. of 12207-2543. DE addr. of LLC: 2711 Stare of NY (SSNY) on 03/11/2015. Notice of Qualification of Varsity Notice of Qualification of NY-SMSA DE 19901. Purpose: Any lawful activity. Centerville Rd., Ste. 400, Wilmington, Spirit LLC. Authority filed with NY Sale Site Subsidiary LLC. Authority Office location: NY County. SSNY DE 19808. Cert. of Form. filed with designated agent upon whom process Dept. of State on 3/23/2015. Office filed with NY Dept. of State on NOTICE OF FORMATION OF Aesop DE Secy. of State, Div. of Corps., John location: NY County. LLC formed in 3/19/15. Office location: NY County. Advisors LLC. Articles of Organization may be served and shall mail copy of G. Townsend Bldg., 401 Federal St., process against LLC to principal business TN on 4/21/1983. NY Sec. of State Princ. bus. addr.: One Verizon Way, filed with the Secretary of State of NY Ste. 4, Dover, DE 19901. Purpose: designated agent of LLC upon whom Basking Ridge, NJ 07920. LLC formed (SSNY) on 2/12/2015. Office location: address: 244 Fifth Avenue, Suite # B292, Any lawful activity. NY NY 10001. Purpose: any lawful act. process against it may be served and in DE on 3/3/15. NY Sec. of State NEW YORK County. SSNY has been shall mail process to: c/o CT designated agent of LLC upon whom designated as agent upon whom Notice of Formation of Denise Bethel Corporation System, 111 8th Ave., NY, process against it may be served and process against it may be served. The To place your classified LLC. Arts. of Org. filed with Secy. of NY 10011, regd. agent upon whom shall mail process to: c/o CT Post Office address to which the SSNY State of NY (SSNY) on 2/24/15. Office process may be served. TN and principal Corporation System, 111 8th Ave., NY, shall mail a copy of any process against location: NY County. SSNY designated business address: 6745 Lenox NY 10011, regd. agent upon whom the LLC served upon him/her is: as agent of LLC upon whom process Center Ct., Ste. 300, Memphis, TN process may be served. DE addr. of Corporate Direct, Inc, 2248 ad call Joanne Barbieri against it may be served. SSNY shall 38115. Cert. of Org. filed with TN LLC: 1209 Orange St., Wilmington, DE Meridian Blvd, Ste H, Minden, NV, mail process to: c/o Cahill Partners LLP, Sec. of State, 312 Rosa L. Parks 19801. Cert. of Form. filed with DE Sec. 89423 The principal business address 70 W. 40th St., NY, NY 10018, Attn: Denise Ave., 6th Fl., Nashville, TN 37243. of State, 401 Federal St., Dover, DE of the LLC is: New York Purpose: any @ 212-210-0189 Bethel. Purpose: any lawful activity. Purpose: all lawful purposes. 19901. Purpose: all lawful purposes. lawful act or activity.

April 27, 2015 | Crain’s New York Business | 17 20150427-NEWS--0018-NAT-CCI-CN_-- 4/24/2015 6:27 PM Page 1

Creative license The ‘underbanked’ MATTHEW MYERS wants to put the Continued from Page 4 ing has been embraced creators of content Continued from Page 3 Competition among lenders with brands to develop campaigns on by everyone from Forbes in control. costly financial products such as pay- a strong mobile presence is also hot. their own. and Slate to The Wall day loans, compared with 17.9% of “Almost 50% of people who come to At the same time, he acknowl- Street Journal and The U.S. households. us are not coming on a desktop or lap- edged that Tidal Marketplace is an New York Times. But acquiring customers for a top,” said Ron Suber, CEO of San experiment, as it sets off on an op- Overall, spending on mobile-only bank could be tough, Francisco-based peer-to-peer lender posite course from companies like content marketing is ex- given that many people are still leery Prosper,which serves New York City. TapInfluence and Manhattan- pected to spike 35% in of digital-only banking. Millennials Meanwhile,PayNearMe,an elec- based Niche (recently bought by 2015, to $10.7 billion, are often more comfortable with fi- tronic cash-transaction network, Twitter), which also connect influ- and reach $21 billion in nancial technology than recently partnered with encers with brands. 2018, according to BI older counterparts,but Ac- nonprofit microlender In the case of those companies, Intelligence. centure’s research in 2014 39% Grameen America to let

the brands provide a creative “brief ” Tidal Marketplace is buck ennis found that only 27% of all CELLPHONE its borrowers repay their suggesting what the post should designed to feed this consumers would consider OWNERS who debts in cash at 7,800 7- have used mobile contain. Mr. Myers said Tidal has new world as the old one breaks to as little as $150 for a recipe post a branchless digital bank. banking in the past Eleven stores, such as one always found that sponsored posts apart. in which its salad dressing features Net Bank, one of the first 12 months in Sunset Park,Brooklyn,a from “voices that are authentic for “Digital marketing is a content- as a key ingredient. Internet-only players, end- Source: Federal Reserve location convenient to Board of Governors, that destination” get the most en- hungry beast,” said Gartner analyst The price tags can be steep on Tidal ed up selling its core opera- 2015 survey many city members of gagement. Jake Sorofman. Unlike “traditional- Marketplace, ranging from $245,000 tion to another bank in Grameen. About 2,600 The best way to produce that ly bounded” ad campaigns, he for a 10-part video series by filmmak- 2007, after announcing that it New Yorkers in Grameen’s network content, he believes, is to put the added, digital marketing “is always er Jenny Schweitzer to $4,500 for a planned to close. will be eligible, said Danny Shader, creator in control. ‘on,’ and that puts pressures on mar- travel series on living well without Meanwhile, there’s lots of com- CEO of PayNearMe, based in the “Things work better if you start keters to look beyond traditional money,by blogger and video producer petition brewing among both banks San Francisco area. with what you’re passionate about agency relationships to source con- Jeff Smith. But Mr. Myers says the and fin-tech companies that have Some players are going after un- and then align it with the brand,” he tent in more creative ways.” higher costs reflect the work that goes made inroads into the market, derbanked customers with more said. “The [other players] are start- into the projects and the long shelf life which can be profitable. Bill Gates traditional solutions. For instance, ing with a brand and their brief and Owning ideas they’re likely to have—whether on a wrote in his recent annual letter that TD Bank offers TDGo,a reloadable shoehorning that into somebody But there’s a question of whether brand’s site or a publisher’s. “the marginal cost of processing a general-purpose debit card aimed at online, which doesn’t feel authentic Tidal’s way of sourcing content actu- For Ms. Smeyne, who will share digital transaction is near zero,” as teens. because you’re forcing it.” ally has an edge over that of existing her fee with a writer,Tidal Market- he announced that his foundation And many institutions offer a The launch of Tidal Market- players. Competitors, for one, argue place offers the promise of creative would promote mobile banking in no-frills “safe account,” a concept place and the growth of TapInflu- with Tidal’s definition of authentic. freedom—with better pay. impoverished countries. pioneered by the Federal Deposit ence and others reflect the rapidly “It’s absolutely true that content “This is the kind of work I want Insurance Corp. and piloted by changing climate for online adver- that comes from an authentic source to do, but I’d be getting paid expo- ‘Little risk’ banks including Citi and Cross tising as well as the growing market- is more trusted and gets higher en- nentially more for it,” she said. “If One new player in New York, County Savings Bank in Middle ing power of bloggers, YouTube gagement,”said Holly Hamann,co- you can bring those two things to- GlobeOne, plans to roll out a smart- Village, Queens, said Ted Beck, stars, “Viners” and Instagrammers. founder and chief marketing officer gether, it’s good for everyone.” phone application later this year that CEO of the National Endowment Brands want to rise above the of Boulder, Colo., based TapInflu- And however much Mr. Myers will connect underserved customers for Financial Education in Denver. clutter of traditional banner ads, ence. “But does that mean the idea thinks Tidal Marketplace will even- in the city and elsewhere to banks, In these accounts, the minimum while publishers are desperate to get for the content has to come from tually shake up ad agencies,there are says Philip Valvardi, CFO and head deposit is usually very low, and cus- more money for their inventory as [the influencer]? Not necessarily.” agency executives eager to work of business development. tomers can’t make overdrafts that ad rates decline. In addition, brands She says her company’s platform with him. U.S. consumers who pay $9.95 a lead to unexpected fees.“It’s a way to need content for their own sites,and enables its agency and brand sub- “There is a big opportunity for month to the Santa Monica, Calif.- get people into the system with very both brands and publishers are scribers, which include Coca-Cola agencies to use the Marketplace to based firm will receive a suite of fi- little risk they will have something looking for better ways to reach con- and Old Navy, to find authentic showcase their creativity and bold nancial services, such as a deposit ac- negative happen,” Mr. Beck said. sumers on mobile phones, whose voices for their products among the thinking directly to [clients],” said count with a debit card, a savings Amid all the competition, the small screens are particularly inhos- network’s thousands of influencers. Michael Bassik, president of global account with a line of credit, free Sidhus are confident there is plenty pitable to banner ads. TapInfluence’s database contains digital operations at marketing money transfers with other cus- of room for growth. “The majority Sponsored content solves a lot of every relevant detail about its influ- agency MDC Partners. “The need tomers and a chance to earn income of the big banks are not going after these problems, which is why it’s encers’ interests and audience,along for high-quality, authentic brand as a result of referrals through its the millennials,” said Mr. Sidhu. growing so quickly, whether as part with all their social-media metrics. content has never been greater, and “Social Boost” program. The ac- “It’s really the community banks of a blog or as a so-called native ad Clients can also buy access to a Tidal influencers can produce that counts will be managed by the banks, and the payday lenders.” Ⅲ on a publisher’s website. Initially re- range of influencers, not just one, content in a more authentic way which will receive fees to do so. Ⅲ sisted by some publishers, who and at a reasonable cost. Depending than ever before.” “We put out a service we really be- To sign up for Crain’s thought it would blur the line be- on how big and engaged an audience lieve will help address financial in- SMALL BUSINESS newsletter, go to tween editorial and business and a food blogger has, for instance, LISTEN to a discussion at equality in the U.S.and other parts of www.crainsnewyork.com/smallbiz. erode readers’ trust, native advertis- Kraft might pay as much as $1,000 CrainsNewYork.com/podcasts the world,” Mr. Valvardi said.

TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR EMAIL [email protected] PUBLIC & LEGAL NOTICES 500A E. 87th STREET LLC A. Art. of Notice is hereby given a license, Notice of Formation of MM WELLNESS Notice of Formation of Amstore Retail NYIF Livingston, LLC. Arts. of Org. filed Org. filed with the SSNY on number 1285051 for on-premises LLC Arts. of Org. filed with Secy. of LLC. Arts. Of Org. filed with Secy. of with Secy. of State of NY (SSNY) on 01/13/15. Office: New York County. Liquor has been applied for by the State of NY (SSNY) on 04/10/15. Office State of NY (SSNY) on 3/4/15. Office 11/19/14. Off. loc.: NY Co. SSNY des. SSNY designated as agent of the undersigned to sell liquor at retail in a location: NY County. Princ. office of Location: New York County. SSNY as agent of LLC upon whom process LLC upon whom process against it Restaurant under the Alcoholic LLC: Mark Meiners, 250 E. Houston St., designated as agent of LLC upon may be served. SSNY shall mail process may be served. SSNY shall mail Beverage Control Law at 2350 Apt. 10D, NY, NY 10002. SSNY designated whom process against it may be to the LLC, 267 Broadway, 2nd Fl., copy of process to the LLC, c/o Broadway a/k/a 215 West 85th Street, as agent of LLC upon whom process served. SSNY shall mail process to: New York, NY 10007. Purpose: General. Staffard Garson Properties, LLC, 747 New York, NY 10024 for on premises against it may be served. SSNY shall mail c/o Texwood Investment Inc., 850 Central Park Avenue, Yonkers, NY consumption. Han Dynasty Upper process to the LLC at the addr. of its Seventh Avenue, New York, NY 10704. Purpose: Any lawful purpose. West Side Corp d/b/a Han Dynasty. princ. office. Purpose: Any lawful activity. 10019. Purpose: any lawful activity. Notice of Qual. of 520 West 41 Funding LLC, Auth. filed Sec’y of State (SSNY) 1/9/15. Office loc: NY County. LLC org. NOTICE OF FORMATION of The Front Notice of Formation of Boulevard Notice of Formation of Strategic NOTICE OF FORMATION of in DE 12/29/14. SSNY desig. as agent Office NYC LLC. Arts. of Org. filed with Retail LLC. Arts. Of Org. filed with Secy. Business – Properties – New York LLC. Riesenburger Properties, LLC. Arts of of LLC upon whom proc. against it may Secy. of State of NY (SSNY) on of State of NY (SSNY) on 3/4/15. Arts. of Org. filed with Secy. of State Org filed with Secy. Of State of NY (SSNY) be served. SSNY shall mail copy of 03/05/15. Office location: NY County. Office Location: New York County. of NY (SSNY) on 1/16/15. Office on January 20, 2015. SSNY designated proc. to NRAI, 111 Eighth Ave., NY, NY SSNY designated agent upon whom SSNY designated as agent of LLC location: NY County. SSNY designated agent upon whom process may be 10011, the Reg. Agt. upon whom proc. process may be served and shall mail upon whom process against it may as agent of LLC upon whom process served and shall mail copy of process may be served. DE office addr.: 160 copy of process against LLC to prin- be served. SSNY shall mail process against it may be served. SSNY shall against LLC to C/O Corporation Services Greentree Dr., Ste. 101, Dover, DE cipal business address: 51 Essex St., to: c/o Texwood Investment Inc., 850 mail process to: c/o The LLC, 100 Co., 80 State St. Albany, NY 12207. 19904. Cert. of Form. on file: SSDE, 3rd Fl., NY, NY 10002. Purpose: Any Seventh Avenue, New York, NY Riverside Blvd., Ste. 5G, NY, NY Dissolution Date: no later than December Townsend Bldg., Dover, DE 19901. lawful activity. 10019. Purpose: any lawful activity. 10069. Purpose: any lawful activity. 31, 2043. Purpose: any lawful purpose. Purp: any lawful activities.

18 | Crain’s New York Business | April 27, 2015 20150427-NEWS--0019-NAT-CCI-CN_-- 4/24/2015 6:28 PM Page 1

CHANGING GEARS: New CEO Jay Walder is known for big ideas, but his immediate focus is to Citi Bike turnaround make the system work.

Continued from Page 1 Meanwhile, maintenance crews touting his efforts to turn around Citi have overhauled 4,200 bikes and Bike. Better software, bikes and cus- plan to get to the remaining 1,800 tomer service are being rolled out, before the summer high season. On with territorial expansion and hun- average, each bike is ridden 8.3 dreds more bicycles on the horizon. times a day, making Citi Bike the The system has enjoyed im- busiest such system in the world. mense popularity since its launch in (Paris’ bike share, Vélib’, is second, 2013 but has been plagued by prob- with 6.7 daily trips per bike.) lems that led to a corporate rebrand- Cracked seats, worn tires, loose ing and the October hiring of Mr. brakes and graffiti removal are the Walder, who has an international top targets of the fix-up, which Mr. reputation in the transportation Walder described as a “monumental world for big ideas. effort.” The work seems to be paying off: Fixing the system Only 1,702 bike-maintenance is- His immediate goal is to make sues were reported in March 2015, Citi Bike better for dedicated and compared with 3,545 in the same casual users alike. Ultimately, he month last year. must make it profitable, presumably Citi Bike could soon have a dif- while maintaining its status as the ferent look, too. Mr. Walder said a only large-city bike-share system new bike is under development and that doesn’t get government subsi- could be announced shortly. dies.In the face of shrinking revenue For the moment, red ink is a sec- and eroding customer confidence, ondary concern.“My focus one, two

both will be uphill battles. and three is just on the product right buck ennis “A lot of Citi Bike’s short history now,” Mr. Walder said. “I want to was dominated by drama and make Citi Bike as good as it can be. tract negotiations that he could not company.” pected to grow by 20% by the end of glitches,” said Veronica Vanterpool, I want to make it what everyone in bring to fruition.Some said his frus- Citigroup’s original six-year con- 2015, with 90 new stations coming executive director of the Tri-State New York wants it to be.” tration with the chronically under- tribution as title sponsor will total to Greenpoint, Williamsburg and Transportation Campaign,an advo- He added, “I don’t have any funded and politicized MTA led $41 million, while MasterCard Bedford-Stuyvesant in Brooklyn; cacy group. “So this overhaul was doubt that when we do that, people him to accept an offer to become signed on for $6.5 million. They Long Island City in Queens; and definitely needed.” will come back and say, ‘Gee, this is CEO of Hong Kong’s Mass Transit benefit from having their corporate the Upper East Side and Upper Many of Citi Bike’s problems really wonderful.’ To me, that’s the Railway Corp., where projects are logos on all 6,000 bikes, 332 dock- West Side in Manhattan.The aim is were detailed in a recent audit by the horse in front of the cart.” well capitalized and his salary was a ing stations and thousands of key to have more than 700 stations and city comptroller: poor maintenance, The job is something of a turn- reported $1.6 million, about four fobs used by annual members. Citi 12,000 bikes by the end of 2017. buggy software, defective stations around for Mr. Walder as well. As times his MTA compensation. recently renewed its sponsorship There will likely be more glitch- and a failure by the system’s operators But controversy followed him to through 2024 to the tune of $110 es as Mr.Walder continues his quest to regularly inspect all 6,000 bikes Asia, where cost overruns on an in- million. for “operational excellence.” As well and 332 stations.High usage—more ‘Citi Bike’s herited high-speed rail project link- Mr. Walder said the company is as more close calls with lumbering than 34,000 trips are made each ing Hong Kong to mainland China also mulling other opportunities. city buses. But the bike-share exec- day—and punishing winters also short history led to his resignation after three “Some of that might well be ...lo- utive is optimistic. took their toll on revenue. years. Mr. Walder received a $2.02 cal sponsorship in the community, “I’m a pretty big guy on a bicy- Citi Bike last month grossed was dominated million “golden parachute” upon at individual docking stations and cle,” he said. “I make myself pretty $405,878, down 4% from March leaving last August,according to the other things of that nature,” he said. visible.” Ⅲ 2014, and annual membership pur- by drama South China Morning Post. “We’re working on that right now.” chases plunged 42%, to 1,589. An- Mr. Walder acknowledges the Citi Bike’s expansion will kick LISTEN to a discussion at nual subscriptions increased last and glitches’ problem with the rail project but is off later this year. The system is ex- CrainsNewYork.com/podcasts November to $149 from $95, while coy about exactly why he left with a daily and weekly passes remain year remaining on his contract. “I $9.95 and $25,respectively.Still,to- would use the phrase ‘mutual agree- CYCLE OF SUFFERING ENDS HERE tal membership is down 12%, year ment,’ ” he said, adding there were over year, although the system’s ex- head of the Metropolitan Trans- certainly “cultural differences.” Citi Bike has had issues, but its ecutives hope to see increases as the portation Authority from 2009 to He is trying to import some of operator, Motivate, is working on them. weather improves. 2011 and then Hong Kong’s transit Hong Kong’s technical innovations Problem: Mr.Walder said that will happen system, he moved several million to Citi Bike. Mass-transit users in Smartphone app didn’t only when he has finished ripping riders every day.Motivate’s 10 bike- Hong Kong receive a text message accurately show how many bikes were the tangled guts out of the system share systems combined serve about every time their train is more than docked at a given station. and installing more nimble software 1% as many.Instead of the Madison two minutes late. Now Citi Bike Remedy: Software company 8D and better-designed equipment. Avenue skyscraper owned by the users will get an email at the end of Technologies was brought back to The new software, developed by MTA, Mr. Walder works out of a each ride to confirm that their bike replace the software. The company 8D Technologies, should result in a modest, plywood-reinforced space has been properly docked so they was Citi Bike’s original software marked improvement for users, Mr. in an industrial area of far-flung won’t be on the hook for late charges. developer, but was fired when Alta Walder said. It will enable real-time Sunset Park, Brooklyn. “I’m trying to bring some of that Bike Share and its partner PBSC updates on Citi Bike’s app and web- Yet he seems to be approaching thinking to what we do now,” he decided they could handle the job site as well as provide a foundation the Motivate challenge with the said.“I want to achieve a level of op- in-house. for future enhancements. same enthusiasm he brought to the erational excellence.” Problem: Bikes plagued by cracked Docking stations are already get- MTA, where he introduced count- Mapping revenue seats, loose pedals, bad brakes and ting new software. Mr. Walder re- down clocks at stations and closed a graffiti. ceives a nightly email from mainte- Most of Citi Bike’s revenue yawning budget gap by consolidat- Remedy: Motivate is bringing in all 6,000 bikes for maintenance. More than nance crews with a list of the nine or ing departments, eliminating 3,500 comes from user fees and sponsors. 4,000 have been overhauled so far, and the rest should be done by summer. 10 stations that will receive positions, reducing overtime and But data assets could enter the mix. overnight overhauls. In the morn- renegotiating vendor contracts. Motivate collects an enormous In the future, bikes will be inspected monthly. ing, he gets a follow-up message on The MTA job appeared to grad- amount of information: Where and Problem: Customers couldn’t dock their bikes and sometimes rammed them which stations are operating with ually wear down Mr. Walder, who when do customers ride? For how repeatedly into the docking stations. the new software. About 90 stations was demonized by the Transport long? Who is the typical bike-share Remedy: Citi Bike technicians are increasing nightly station visits to install had been updated as of last week. Workers Union during testy con- user? Much of it is available free of new software and address equipment issues. A dock-bashing machine was charge on its website, but the com- built to test station durability. Maintenance workers are being added to CORRECTIONS pany could decide to monetize that respond faster to breakdowns. if the demand is there, said Paul Michael Zaytsev is the founder of High NY, a meet-up for local cannabis entrepreneurs. His surname Problem: Alta Bike Share was effectively bankrupt and was criticized for was misspelled in the April 20 “Bud and breakfast, anyone?” Steely White, executive director of Transportation Alternatives. faulty leadership. David Pfeffer is an attorney with law firm Tarter Krinsky and Drogin. The firm’s name was misspelled in Remedy: the April 20 “Cinema verite, meet in vino veritas.” “They have a very loyal and at- CEO Jay Walder was hired, is mulling new sponsorship opportunities and is rebuilding the company’s management team. Astoria Bank earned high satisfaction scores in Greenwich Associates’ annual benchmarking research. tractive user base,” he said.“In some The name of the bank was misstated in the April 20 “Loans to small businesses jump—first time since respects, they’re not so much a —ANDREW J. HAWKINS 2010.” transportation company as a data

April 27, 2015 | Crain’s New York Business | 19 20150427-NEWS--0020,0021-NAT-CCI-CN_-- 4/24/2015 1:51 PM Page 1

BUSINESS Number1 of NYS hospitals to earn five stars in customer service (Northern Westchester Hospital) PEOPLE Source: Centers for Medicare & Medicaid Services

EXECUTIVE MOVES KITTY CORNER: Christina Ha’s Coty Inc.: Elio Leoni- Meow Parlour has Sceti, 49, will join been booked solid the beauty products since the Lower company as chief East Side venue’s executive, effective December debut. July 1. He was previously CEO of Iglo Group. Cava Construction: Peter Serpico, 48, was promoted to chief executive. He was previously chief operating officer. Avison Young: A. Mitti Liebersohn,56, joined the real estate company as president of its New York operations. He was previously vice chairman at JLL. United Realty: Brian Buehler, 40, joined the real estate company as president. He was previously first vice president at Storage Holdings. Yieldbot: Deitra Mara, 38, joined the media-technology company as chief operating officer. She was previously head of operational efficiency at Google. The New York Times Co.: Meredith Kopit Levien, 44, was promoted to chief revenue officer at the media company. She was previously executive vice president of advertising. Kinsey Wilson, 59, was promoted to executive vice president of product and technology. He was previously editor for strategy and innovation. IDG Communications: Josh London, 42, joined the technology media, events and research company as chief

buck ennis marketing officer. He was previously GOTHAM GIGS the founder and managing partner at Salt Island Ventures. Exiger Advisory: Jeff Schlanger, 62, joined the global financial regulatory firm’s specialized consulting division as managing director and president. He was previously chief of staff at Where the cool cats hang out the Manhattan district attorney’s office. TIAA-CREF: Rahul Merchant, 58, joined the finance company as executive vice Coffee with feline companionship at Meow Parlour president and chief information officer. He was previously general The inspiration for Meow Parlour is gray and forecast. Finally, KittyKind, a rescue program she manager at RM Solutions. Café’s City National Bank: John Brouillard,36, white and goes by Mr. Socks. Christina Ha and approached to supply the adoptable cats, had a joined the bank as vice president and patrons her husband found and adopted the stray during simple but critical question: Why would New wealth adviser with its entertainment team. He was previously portfolio a 2013 heat wave. Partly because of that rescue, Yorkers want to spend their coffee breaks with manager at Bank of America Merrill can enjoy Ms. Ha, who also owns Macaron Parlours on the cats? ¶ “I would go to the adoption center after Lynch. Fordham University: Martha Hirst, 61, quality Upper West Side and in the East Village, opened work just to spend time with the cats,” said Ms. was appointed senior vice president, New York’s first permanent cat café 18 months Ha, who founded Meow Parlour with pastry chef chief financial officer and treasurer. time later. ¶ Meow Parlour, at 46 Hester St., is Emilie Legrand. “I saw a lot of people doing the She was previously vice president, chief operating officer and treasurer at with modeled on Japan’s trendy cat cafés, where same thing.” Some were city dwellers jonesing for St. John’s University. patrons enjoy their coffee with in-house feline a cuddle, while others were out-of-towners who WeiserMazars: adoptable Deborah Bornstein, companions. Despite their popularity abroad, missed their pets.That was her customer base. ¶ 52, was named and her track record of two successful bakeries, Patrons pay $4 to reserve 30-minute blocks at leader of the health pets care practice at the the pastry chef still had to convince skeptics that Meow Parlour, which holds about 15 people at tax, audit, a cat café could work in New York. ¶ To satisfy any one time.They can stay up to five hours. ¶ accounting and the Department of Health, Ms. Ha, 29, got her Since its December opening, the 800-square- advisory firm. She was previously chief animal-handling license and moved food prep to foot space has been booked nearly solid. Ms. Ha operating officer at Creative Health a building around the corner. Customers can eat is delighted with its success—and even more so Concepts. Capital Business Credit: John Leclair, there or at the café. Persuading her husband by the adoption of 20-plus felines thus far. ¶ Mr. 57, joined the commercial finance required a 13-page business plan and a five-year Socks, no doubt, is very proud. —deanna cioppa company as vice president and senior

20 | Crain’s New York Business | April 27, 2015 20150427-NEWS--0020,0021-NAT-CCI-CN_-- 4/24/2015 1:51 PM Page 2

SOURCE EXECUTIVE MOVES MEETING: BRANDON STANTON Interview by Barbara Benson account executive. He was previously vice president and senior middle-market lending officer at Bank Leumi USA. eCommission Solutions: John Brehm, 48, joined the travel technology and business intelligence company as vice president, sales and business development. He was A photographer’s New York stories previously vice president, franchise group, at Travel Leaders. American International Group Inc.: Douglas Steenland, 63, joined the insurer he photographer and At first you only took photos. Posting were a number of plot lines. I broke, I did one commercial. I al- as nonexecutive chairman, effective July writer behind the Hu- stories came later. Was it difficult fleshed that out by using the por- ways get offers to hook up and 1. He was previously chief executive of mans of New York coaxing your subjects to talk? traits I’ve always used to tell brand with Humans of New York. Northwest Airlines Corp. blog, Brandon Stan- Having those conversations the tale. I turn them all down. This is about Mount Sinai Health System: Dr. Sean ton,31,has been called on the street is a learned other people’s stories, and tying Pinney, 46, was promoted to director an Internet phenomenon.The blog skill.It’s very much a repet- What are the sources of them to the sale of products is of advanced heart failure and T your income? transplantation for the entire hospital has 12.8 million followers on Face- itive process of learning to something that cheapens it. system. He was previously director book, 2.5 million on Instagram and approach subjects and Books and speeches. of advanced heart failure and 1 million on Tumblr.His No.1 New make them comfortable That’s it. Back when What are your new projects? transplantation at Mount Sinai Hospital. York Times best-seller, Humans of enough to share intimate I was completely I have another book coming out. CommonBond: Vinayak Gurjar, 39, New York, spent 45 weeks on the details of their lives. I had to I’m very excited. My first book joined the financial firm as chief risk list. His new book, Humans of New practice. looked nothing like the blog. I’m officer. He was previously global head of York Stories, is due out this fall. very proud of my first book, but it governance in Treasury capital markets Earlier this year, Humans of How was the Mott Hall project is representative of what Humans at Citigroup. New York’s followers raised more different? of New York used to be when it was Samuel French: Amy Rose Marsh, 31, was than $1 million for a Brownsville At the most, I would do pictures with captions. Then the promoted to literary middle school. The inspirational two or three posts, tops. quotes and captions got longer and director at the play storyline of Mott Hall Bridges I started bringing the deeper. Humans of New York and musical Academy, viral fundraising and an audience a single sto- evolved from a photo blog to sto- publishing and international media frenzy pro- ry over a period of ries and its current form. My sec- licensing company. pelled Mr. Stanton and his Mott time. I found this ond book was a kids’ book. It did- She was previously Hall subjects to the Oval Office continuing tale of a n’t sell anywhere near the same literary manager. New York Bar Foundation: and a meeting with President school in number of copies, but probably Lawrence Barack Obama. Brownsville on the was one of the top sellers for the Mandelker, 71, was appointed as a fellow. He continues as a partner at Kantor Speaking to a Harvard audience front lines of the season. The new book will have Davidoff. earlier this year, Mr. Stanton ad- battle over edu- 10 times as much Simmons Hanly Conroy: Daniel Blouin, 38, mitted his “photos could be out of cation. There text. [His website joined the mass tort law firm as a focus, and the composition is not describes it as “a shareholder. He was previously an perfect.” But, he added, “I had whole new group of associate attorney at Weitz & an idea that was new that people in stunning Luxenberg. brought something to the photographs, with a Edward Braniff, 47, joined as a world.” rich design and, shareholder and serves as Northeast asbestos litigation manager. He was Humans of New York most importantly, longer stories previously a senior trial counsel at Weitz would be impossible with- that delve deeper and surprise with & Luxenberg. out social media. Even two or greater candor.”] New York City Charter School Center: three years earlier than its Corey Callahan, 32, joined the nonprofit launch, the site was “probably not Will you keep doing Humans of New as legal counsel. She was previously an possible,” said Mr. Stanton, a 2015 York? assistant counsel at the New York State Crain’s 40 Under 40. His Internet- One possible evolution is to stay in Gaming Commission. driven path to the White House is New York City and take the art Gibson Dunn & Crutcher: Brian O’Keefe, a tale of luck, hard work and an form deeper and tell stories deep- 48, joined the law firm as of counsel. He was previously deputy director at the artistic eye for storytelling. er, in a New York style. Another Commodity Futures Trading option is to take that form and Commission. Does your fame surprise you? travel more. I took a two-month Denham Wolf Real One of the most interesting parts trip around the world, to 12 coun- Estate Services Inc.: of Humans of New York is how tries, in collaboration with the Joseph Auld, 44, joined quickly it took off. I started doing U.N. I paid for it. I have never tak- as the firm’s first street photography, pictures of en money to put content in the director of project people. During the first three blog. management. He was years of Humans of New York, I previously associate Why did you hand me a dog when I vice president of probably took less than 10 days design and off, and took pictures for six to walked into your Manhattan construction at Volunteers of America- eight hours a day.I had no friends. apartment? Greater New York Inc. I had no money. When I wasn’t My girlfriend, Erin, runs Susie’s Schulte Roth Zabel: Stephen Brecher, 41, doing the work, I was thinking Senior Dogs. [His dog is named joined the law firm as special counsel. about it. You can get lucky. But it Susie.] They have rescued hun- He was previously an associate at is impossible to sustain an audi- dreds of old dogs from shelters. Prokauer Rose. ence daily or hold their interest When we spun it off from Humans Smith Gambrell & Russell: Benjamin Gorelick, 36, was promoted to partner at without consistency. In order for of New York, it raised more than the law firm. He was previously an an audience to be built, you have $250,000 from our Facebook fans. associate. to have consistency before you get buck ennis The senior dogs are hard to place. Hinshaw & Culbertson: Peter Maloney,52, to your first fan. But all the dogs get adopted. joined the law firm as a partner. He was previously chief legal officer at QBE North America. O’Melveny & Myers: Tobias Knapp,45, PLAY/LIST People, places and things that make Brandon Stanton tick joined the law firm as a partner. He was previously a partner at Jenner & Block. RAH, RAH: Academy. They include donations for Humans of New York. There is a lot of of New York success, however, has —carly apar At his Georgia high school, Mr. the YMCA in Bedford-Stuyvesant, and power to do good in that group.” made his mom “very happy.” Stanton was president of the Spirit money to adopt a child from EXECUTIVE PROMOTIONS Club. Ethiopia. But Mr. Stanton said he CAREER: FUHGEDDABOUDIT: The fastest way to get an announcement into wasn’t completely surprised that the Mr. Stanton was fired from his job as Mr. Stanton has engaged with people Crain’s is to submit online. Fill out the form FUNDRAISING: Humans of New York community a bond trader after two years, in part on the streets of Iraq, Iran, South at www.crainsnewyork.com/section/ executive_moves. The Executive Moves column Humans of New York has done raised more than $1 million for the for taking risks. “I was a boundary Sudan and many other countries. But is also available online. several fundraisers in addition to the Brownsville school. “We have 12 pusher,” he says. His mother wasn’t “there is nowhere I get turned down money that went to Mott Hall Bridges million very generous people on pleased he lost his job. His Humans more than in New York City,” he said.

April 27, 2015 | Crain’s New York Business | 21 20150427-NEWS--0022-NAT-CCI-CN_-- 4/24/2015 1:49 PM Page 1

SNAPS Brooklyn Museum honors artists and its outgoing director at fundraiser In June, Arnold Lehman will retire after 17 years as director of the Brooklyn Museum. He was among the honorees at an April 15 gala that raised $1.6 million for the institution. Mr. Lehman, 70, told Crain’s in an interview earlier this year that he wanted to go out while he was still on top. “I would put my energy level up against any 28-year-old’s now, but I don’t know if that will be the case in five or 10 years,” he said. A replacement has yet to be named. Also honored at the gala were artists Takashi Murakami, Kiki Smith and the late Jean- Michel Basquiat.

Event honoree and retiring Brooklyn Museum Director ARNOLD LEHMAN with Borough President ERIC ADAMS at the April 15 fundraiser for the museum. More than 800 people attended.

liz ligon for brooklyn museum brooklyn liz ligon for Artists DUSTIN YELLIN and KEHINDE WILEY at the Brooklyn Museum fete.

Dress for Success gala honorees ALEX TAKASHI MURAKAMI with master cake baker AMIRAH KASSEM in front of the GARFIELD and 10,000-gumball flower installation she created for the Brooklyn Museum. TOMMY HILFIGER at the nonprofit’s April 16 fundraiser. The event at the Grand Hyatt New York raised $1.3 million for the organization, which helps women re- enter the workforce.

Dress for Success CEO JOI GORDON with JAY MANUEL,

ilya savenok savenok ilya a fashion and beauty expert. ben rosser/bfanyc.com Actress HILARY SWANK, ASPCA President MATT BERSHADKER and actress EDIE FALCO at a fundraiser for the ASPCA on April 9. The event, held at the Plaza Designer CHRISTIAN SIRIANO, a former Crain’s 40 Under 40, with his partner, Hotel, raised more than $1.4 million. BRAD WALSH, a singer and music producer, at the April 9 ASPCA gala.

See more of this week’s Snaps online at CrainsNewYork.com/galleries.

22 | Crain’s New York Business | April 27, 2015 20150427-NEWS--0023-NAT-CCI-CN_-- 4/24/2015 1:51 PM Page 1

FOR THE RECORD

● Housing Authority Coffee signed a 10-year lease for the 6, he sold 36,396 shares at a price of Seeks competitive sealed bids by 10 a.m. entire 904-square-foot retail space at $31.99 per share on April 6, in a ABOUT THIS SECTION on May 14 for SMD boiler water testing 8 Spruce St. The tenant was represented transaction worth $1,164,454. He now FOR THE RECORD is a weekly listing of information from the public record that and treatment at various developments by Kyle Allen of Synapse Development directly holds 70,319 shares. can help businesspeople in the New York area find opportunities, potential throughout the five boroughs. The term Group. Lon Rubackin of CBRE of the contract is two years. For the RFQ represented the landlord, Forest City ● NorthStar Realty Finance (NRF) new clients and updates on competitors. number, visit nyc.gov/nychabusiness. For Ratner Cos. The asking rent was $125 Daniel R. Gilbert, chief investment and To ask questions or get more information on this section, contact Crain’s a nonelectronic paper document, send a per square foot. operating officer, sold 450,000 shares of research department at [email protected]. nonrefundable $25 fee via money order common stock at a price of $18.22 per or certified check to NYCHA Finance share on April 2, in a transaction worth Dept., 90 Church St., sixth floor. To STOCK TRANSACTIONS $8,197,155. He now directly holds make inquiries, contact Emmanuel 322,048 shares. NEW IN TOWN Filed for Chapter 11 bankruptcy Charles at (718) 391-3170 or Following are recent insider transactions at protection on April 15. The filing cites [email protected]. New York’s largest publicly held companies ● AmTrust Financial Services (AFSI) Companies that would like to have details estimated assets of $0 to $50,000 and filed with the Securities and Exchange Max G. Caviet, president of AmTrust of openings published should submit estimated liabilities of $500,001 to $1 GOODS AND SERVICES Commission by executives and major International Insurance Ltd. and chief descriptions following this format to cnyb- million. ● Department of Education shareholders. Listings are in order of executive of AmTrust Europe Ltd., [email protected], with “New Seeks competitive sealed bids by 4 p.m. transaction value.The information was exercised options on 15,154 shares of in Town” in the subject line. ● Costa Tropical Beauty Spa Inc. on May 11 for the furnishing, delivery obtained from Thomson Reuters. common stock at prices ranging from 1200 Lexington Ave. and pickup of metal roll-off containers $6.20 to $12.02 between March 25 and ● Harlem Skin & Laser Clinic Filed for Chapter 7 bankruptcy for the purpose of waste removal for all ● ABM Industries (ABM) March 26, in a transaction worth 219 Frederick Douglass Blvd. protection on April 17. The filing cites schools and offices under the James S. Lusk, chief financial officer, $150,396. Between March 25 and The full-service skin and laser center estimated assets of $0 to $50,000 and jurisdiction of the city’s Board of exercised options on 61,728 shares of March 27, he sold 74,181 shares at opened in Harlem. Owner Seven estimated liabilities of $100,001 to Education. To make inquiries, contact common stock at a price of $21.20 per prices ranging from $55.43 to $58.22, in Brown’s new venture includes a beauty $500,000. The creditors with the largest the Vendor Hotline at (718) 935-2300 share between April 2 and April 6, in a a transaction worth $4,146,583. He now bar, laser hair removal and an oncology unsecured claims are New York State or [email protected]. transaction worth $1,308,634. On April directly holds 173,629 shares. Ⅲ skin-care program. Workers’ Compensation Board and Tatiane Souza de Oliveira, both owed ● Fire Department of New York ● LoLo’s Seafood Shack $87,772.54. Seeks competitive sealed bids by 4 p.m. on 303 W. 116th St. May 12 for the supply, delivery, removal DEALS ROUNDUP The Caribbean/Cape Cod restaurant ● Lormar Realty and disposal of vehicles for FDNY opened an outdoor space. The Harlem 37-18 24th St., Long Island City, training and extrication demonstrations. eatery features New England seafood Queens To make inquiries, contact Kristina TRANSACTION SIZE TARGET/SELLERS (IN MILLIONS) BUYERS/INVESTORS TRANSACTION TYPE steampots, as well as Caribbean street Filed for Chapter 11 bankruptcy LeGrand at (718) 999-1234 or food, served with its signature sauces. protection on April 9. The filing cites [email protected]. U.S. equity assets, $9,539.7 Blackstone Real Estate Advisors SB M&A estimated assets of $1,000,001 to $10 European real estate (Manhattan) million and estimated liabilities of ● Health and Hospitals Corp. assets, performing first COMPANY MOVES $1,000,001 to $10 million. Requests proposals by noon on May 13 mortgage loans in Mexico and Australia/GE Real Estate for a managed print-services program Companies that would like to have details ● Parilla Grill Restaurant Inc. across the system. To make inquiries, 82 first mortgage loans $4,600.0 Blackstone Mortgage Trust Inc. SB M&A in U.S., Canada, U.K. and (Manhattan) of recent moves published should submit 3379 Broadway contact James Bouchard at (203) 530- Germany/GE Real Estate descriptions following this format to Filed for Chapter 11 bankruptcy 1754 or [email protected]. [email protected], protection on April 17. The filing cites Zhong An Insurance Co./ $1,450.3 GP Capital Co. Ltd.; Morgan Stanley GCI not disclosed Investment Management Inc. (Manhattan) with “Company Moves” in the subject line. estimated assets of $1,000,001 to $10 million and estimated liabilities of REAL ESTATE DEALS AuRico Gold Inc./ $1,066.8 Alamos Gold Inc. SB M&A ● Marine Layer $100,001 to $500,000. Mondrian Investment Partners Ltd; Van Eck 195 Court St., Brooklyn Companies that would like to have details Associates Corp. (Manhattan) The company that says it invented the ● Park 91 of their recent transactions appear in these Spotify Ltd./ $400.0 Goldman Sachs Group, merchant GCI “perfect shirt” opened a second city 1145 Park Ave. listings should email descriptions following not disclosed banking division (Manhattan) outpost, in Cobble Hill. It specializes in Filed for Chapter 11 bankruptcy this format to cnyb-research@crainsnew shirts made from a blend of Pima cotton protection on April 17. The filing cites york.com, with “Real estate transaction” in AliphCom Inc./ $300.0 BlackRock Inc. (Manhattan) GCI not disclosed and MicroModal, which comes from estimated assets of $10,000,001 to $50 the subject line, or enter them online at recycled beechwood. A button-down million and estimated liabilities of crainsnewyork.com/submitadeal. Deals are RetailNext Inc./ $125.0 Activant Capital Group; GCI runs about $100. It also has a location on $1,000,001 to $10 million. listed in order of square footage. not disclosed American Express Ventures; August Capital; Commerce Ventures; Bleecker Street. Nokia Growth Partners; Pereg Ventures COMMERCIAL (Manhattan); Qualcomm Ventures; ● Schatzie the Butcher GOVERNMENT CONTRACT ● Advertising agency the Interpublic Siguler Guff & Co. (Manhattan); 2665 Broadway OPPORTUNITIES Group inked a 12-year sublease from StarVest Partners (Manhattan) The deli and maker of the “famous dirty pharmaceutical company Forest Cipher Pharmaceuticals Inc./ $100.0 Athyrium Capital Management GCI brisket” moved from 555 Amsterdam Following are selected contract Laboratories for a 112,300-square-foot not disclosed (Manhattan) Ave. It features heat-and-eat dinners, opportunities recently announced by New space at 909 Third Ave., a Brookfield Meritage Midstream $100.0 Riverstone Holdings (Manhattan) GCI Colorado lamb and a variety of cheeses. York City agencies.To learn how to sell Office Properties building.The company Services III/ goods and services to city government, visit will move from 1114 Sixth Ave., and it not disclosed www.nyc.gov/selltonyc. For a searchable will occupy part of the 20th floor and all Docker Inc./not disclosed $95.0 AME Cloud Ventures; Benchmark Capital; GCI BANKRUPTCIES database of current procurement notices, of the 23rd and 25th floors at its new Coatue Management (Manhattan); visit www.nyc.gov/cityrecord. Listings are location.The subtenant was represented Goldman Sachs Group, merchant banking The following listings are selected from the alphabetical by category and department. by Scott Panzer, Robert Romano and division (Manhattan); Greylock Partners; most recent available filings by companies Shannon Rzeznikiewicz of JLL, while Insight Venture Partners (Manhattan); seeking bankruptcy protection in the CONSTRUCTION SERVICES Lee Cross, Anthony Dattoma, Evan Northern Trust Corp., investment arm; Sequoia Capital; Trinity Ventures Southern and Eastern Districts of New ● Department of Design and Construction Fiddle and Howard Fiddle of CBRE York. Information was obtained from U.S. Seeks competitive sealed bids by 2 p.m. represented Forest Laboratories.The Dover Saddlery Inc./ $64.9 Webster Capital FB M&A Glenhill Capital Advisors Bankruptcy Court records available on on May 12 for roof replacement and asking rent was $52 per square foot. (Manhattan); RBF Capital; Public Access to Court Electronic Records. related work at the Jerome Park Branch Seed Venture Finance Listings are in alphabetical order. Library in the Bronx. A bid-document ● Sparks Marketing Group, a global Voyager Therapeutics Inc./ $60.0 Brookside Capital; Casdin Capital GCI deposit of $35, payable by company brand experience agency, signed a seven- ● not disclosed (Manhattan); Partner Fund Management; A to Z Printing Ltd. check or money order, is required. An year lease at 42-44 Greene St. for 5,400 Wellington Management Co. 514 Broadway, Massapequa, L.I. optional prebid walk-through will be square feet. The tenant was represented Motion Computing Inc./ $16.0 Xplore Technologies Corp. SB M&A Filed for Chapter 7 bankruptcy held on April 28 at 10 a.m. at the library, by Caroline O’Connell and Elliot Advantage Capital Partners; protection on April 7. The filing cites 118 Eames Place. To make inquiries, Zelinger of Savitt Partners. David Zar of Eastward Capital Partners; estimated assets of $0 to $50,000 and contact Emmanuel Charles at (718) Grand Greene represented the owner. Enhanced Capital Partners estimated liabilities of $100,001 to 391-3170 or [email protected]. The asking rent was $72 per square foot. (Manhattan); G-51 Capital $500,000. The creditors with the largest Management; Horizon Technology unsecured claims are Mark Erenberg, ● Department of Parks and Recreation RETAIL Finance Management; owed $74,223; Anthony E. Core, Esq., Seeks competitive sealed bids by 10:30 ● Hair salon Drybar, which already has Institutional Venture Partners; Intel Capital; New Enterprise owed $21,468.49; and T&P Paper, owed a.m. on May 19 for the reconstruction of eight locations in Manhattan, signed a Associates $8,259.35. play equipment, safety surfacing, 14-year lease for 3,050 square feet at 270 Cosi Inc./not disclosed $15.0 Goose Hill Capital Ltd. (Manhattan); GCI pavements and fences, as well as general Madison Ave. The tenant was ● individual investors; Janus Capital Group; B&H Development 1 Corp. site work at various locations on Staten represented by Navin Bhutani and Luther King Capital Management Corp.; 2017 E. 53rd St., Brooklyn Island. Bid documents are available in Steven Greenberg of the Greenberg The Bigger Capital Fund; Trishield Capital Filed for Chapter 7 bankruptcy the Blueprint Room, Room 64, Olmsted Group. The landlords, 270 Madison Management (Manhattan) protection on April 15. The filing cites Center, Flushing Meadows Corona Avenue Associates and Independence Selected deals announced for the week ended April 16 involving companies in metro New York. estimated assets of $0 to $50,000 and Park, Queens, for a $25 fee payable by 270 Madison, were represented by John SB M&A: Strategic buyer M&A represents a minority or majority acquisition of existing shares estimated liabilities of $1,000,001 to $10 company check or money order to City Brod, Mark Tergesen and Dean of a company without the participation of a financial buyer. GCI: Growth capital investment million. of New York, Parks and Recreation. To Valentino of ABS Partners. The asking represents new money invested in a company for a minority stake. FB M&A: Financial buyer make inquiries, contact Michael rent was $125 per square foot. M&A represents a minority or majority acquisition of existing shares of a company with the participation of a financial buyer. source: capitaliq ● Beautiful View Realty Inc. Shipman at (718) 760-6705 or 1211 Nostrand Ave., Brooklyn [email protected]. ● Food and beverage purveyor Birch

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