BUSINESS & MANAGEMENT

BOOKS FOR COURSES 2017

Penguin Publishing Group www.penguin.com/academic BUSINESS & NEW MANAGEMENT John Kotter and Holger Rathgeber 2017 THAT’S NOT HOW WE DO IT HERE! A Story about How Organizations Rise and Fall—and Can Rise Again CONTENTS Ten years after the publication of their iconic bookOur Iceberg Is Melting, Harvard professor emeritus John Kotter and busi- Global Trends 3 ness executive Holger Rathgeber return with another story that will help teams cope with their biggest challenges and Technology & Business 5 turn them into exciting opportunities. In this new tale, Nadia, Business History 7 a member of a clan of meerkats, must develop a solution to a severe draught and threats from vultures by combining her Sales & Marketing 12 group’s tried and true methods and the innovative, new ideas of a neighboring clan. Distilling Kotter’s decades of experience Entrepreneurship 14 and award-winning research, That’s Not How We Do It Here! Financial Markets 16 reveals why organizations rise and fall, and how they can rise again in the face of adversity. Negotiation & Communication 18 “This unique parable shows us how we’re safer in changing times when we innovate!”—Spencer Johnson, MD, author of Motivation, Management, & Who Moved My Cheese? Leadership 20 “This simple parable of furry mammals facing the challenge Women in Business 28 of adapting to threat[s] offers real insights into the journey Innovation & Creativity 29 so many of us make. Brilliant!”—General Stanley McChrys- tal (Ret.), author of Team of Teams and cofounder of the Psychology in Business 32 McChrystal Group Personal FInance 37 Portfolio • 176 pages • 978-0-399-56394-2 • $25.00 Business & Environment 38 Business of Food 38 Illuminating Business: Classic Fiction 39 ALSO AVAILABLE: Other Titles of Interest 39 Reference 40

OUR ICEBERG IS MELTING Changing and Succeeding Under Any Conditions To order examination copies or desk cop- In this classic business parable, an emperor penguin colony ies of any of the titles listed in ths catalog, in Antarctica lives as it has for many years. Then one curious please visit us online at: bird discovers a potentially devastating problem threatening their home—and pretty much no one listens to him. www.penguin.com/deskcopies Our Iceberg Is Melting is based on pioneering­ work that For personal service, adoption assistance, shows how Eight Steps produce needed change in any sort and complimentary examination copies, of group. please sign up for our College Faculty Infor- mation Service. Information can be found at “Whether you work in a business or the business of life, ev- the back of the catalog or by visiting: eryone from CEOs to high school students can gain from what they take from this story.”—Spencer Johnson, author of www.penguin.com/cfis Who Moved My Cheese? (from the foreword)

“Companies should buy a copy for everyone from the CEO to PENGUIN PUBLISHING the stock clerk.”—Michelle Archer, USA Today GROUP Academic Marketing Portfolio • 160 pp. • 978-0-399-56391-1 • $23.00 375 Hudson Street New York, NY 10014 www.penguin.com/academic Global Trends

GLOBAL TRENDS Cynthia Enloe and Joni Seager Dean Karlan and Jacob Appel THE REAL STATE OF AMERICA ATLAS MORE THAN GOOD INTENTIONS Mapping the Myths and Truths Improving the Ways the World’s Poor Ian Bremmer of the United States Borrow, Save, Farm, Learn, and Stay Healthy EVERY NATION FOR ITSELF What Happens When No Cowritten by two esteemed scholars, this compre- “[Karlan’s] work smashes old boundaries within eco- One Leads the World hensive work upends many long-held myths, draw- nomics to answer some of the most pressing issues For the first time in seven decades, there is no single ing back the curtain to reveal the U.S. today, from its facing poor countries today. Most of what we know power or alliance of powers ready to take on the chal- changing demographics to patterns of home owner- today about how to make microfinance work for the lenges of global leadership. Acclaimed geopolitical an- ship to the kinds of food we eat. poor flows from Dean’s research.”—Edward Miguel, Penguin • 128 pp. • 978-0-14-311935-7 • $25.00 alyst Ian Bremmer argues that this leadership vacuum UC Berkeley. Plume • 320 pp. • 978-0-452-29756-2 • $16.00 is here to stay, as power is regionalized instead of glo- balized—and the need for international cooperation Leigh Gallagher has never been greater. THE END OF THE SUBURBS Henry Kissinger Portfolio • 240 pp. • 978-1-59184-620-8 • $16.00 Where the American Dream Is Moving ON CHINA Also available: Superpower 978-0-14-310970-9 “No one knows how American residential preferences “Fascinating, shrewd….[The book’s] portrait of Chi- will change in the 21st century. But Leigh Gallagher’s na is informed by Mr. Kissinger’s intimate firsthand Joel Brenner well-researched and provocative The End of the Sub- knowledge of several generations of Chinese lead- GLASS HOUSES urbs makes a persuasive argument that is difficult to ers. The book deftly traces the rhythms and patterns Privacy, Secrecy, and Cyber refute. Required reading for anyone interested in the in Chinese history…even as it explicates the philo- Insecurity in a Transparent World future of the United States.”—Kenneth T. Jackson, Co- sophical differences that separate it from the United “A compelling, readable narrative....Should be required lumbia University, author of Crabgrass Frontier: The States.”—Michiko Kakutani, The New York Times. reading on Capitol Hill and in the West Wing.”—The Suburbanization of the United States. Penguin • 512 pp. • 978-0-14-312131-2 • $20.00 Christian Science Monitor. Portfolio • 272 pp. • 978-1-59184-697-0 • $16.00 Penguin • 320 pp. • 978-0-14-312211-1 • $17.00 Jonathan A. Knee, Bruce C. Greenwald, Edward Glaeser and Ava Seave James Canton TRIUMPH OF THE CITY THE CURSE OF THE MOGUL THE EXTREME FUTURE How Our Greatest Invention Makes Us Richer, What’s Wrong with the World’s Leading The Top Trends That Will Reshape Smarter, Greener, Healthier, and Happier Media Companies the Future in the Next 20 Years “Seamlessly combining economics and history, [Glae- Portfolio • 320 pp. • 978-1-59184-390-0 • $17.00 Plume • 384 pp. • 978-0-452-28866-9 • $16.00 ser]…makes clear how cities have not only survived but thrived, even as modern technology has seemingly Lawrence Lessig Tyler Cowen made one’s physical location less important.”—Steven REMIX AVERAGE IS OVER D. Levitt, University of Chicago. Making Art and Commerce Powering America Beyond the Penguin • 352 pp. • 978-0-14-312054-4 • $17.00 Thrive in the Hybrid Economy Age of the Great Stagnation A reigning authority on intellectual property high- “A lively and worryingly prophetic read…Some of the Tony Judt lights the opportunities of a “sharing economy.” most talked-about issues in present-day America…. ILL FARES THE LAND Penguin • 352 pp. • 978-0-14-311613-4 • $17.00 Observations that are genuinely enlightening, interest- Shortlist, Financial Times/Goldman Sachs’ Business “Poignant and arresting, both for who wrote it and for ing, and underappreciated.”—The Daily Beast. Book of the Year Award what it says…As an idealist, Mr. Judt hopes for a re- Plume • 304 pp. • 978-0-14-218-111-9 • $17.00 vived social democracy that will again speak its name. FREE CULTURE As a realist, he recognizes that it may be grievously, The Nature and Future of Creativity William Easterly even terminally vulnerable.”—The Economist. Penguin • 368 pp. • 978-0-14-303465-0 • $17.00 THE WHITE MAN’S BURDEN Penguin • 256 pp. • 978-0-14-311876-3 • $15.00 A Choice Outstanding Academic Title; Why the West’s Efforts to Aid the Rest Have Also available: Reappraisals 978-0-14-311505-2; Postwar A BusinessWeek and Publishers Weekly Book of the Done So Much Ill and So Little Good 978-0-14-303775-0 Year Penguin • 448 pp. • 978-0-14-303882-5 • $18.00

BUSINESS & MANAGEMENT 2017 3 Global Trends

NEW Nouriel Roubini and Stephen Mihm Ellen Ruppel Shell David Pilling CRISIS ECONOMICS CHEAP BENDING ADVERSITY A Crash Course in the Future of Finance The High Cost of Discount Culture Japan and the Art of Survival “A rigorous yet highly readable look at why booms Shell offers a myth-shattering investigation of the true “Pilling’s vivid and humane account of Japan is the and busts occur and how to keep them from wreaking cost of America’s passion for finding a better bargain. book we needed....He blends precise analysis and un- havoc on the real economy.”—Bloomberg. “[An] important book . . . a first-rate job of report- obtrusive firsthand reporting, allowing his cast of writ- Penguin • 368 pp. • 978-0-14-311963-0 • $18.00 ing.”—The New York Times Book Review. ers, farmers, and pols to struggle, on the page, with A Bloomberg Book of the Year; A New York Times Penguin • 320 pp. • 978-0-14-311763-6 • $17.00 Japan’s era of fragile power and its search for renewal.” Notable Book —The New Yorker. NEW Penguin • 416 pp. • 978-0-14-312695-9 •$18.00 Jeffrey D. Sachs Nate Silver COMMON WEALTH THE SIGNAL AND THE NOISE Eduardo Porter Economics for a Crowded Planet Why So Many Predictions THE PRICE OF EVERYTHING: Finding “Common Wealth explains the most basic economic Fail—but Some Don’t Method in the Madness of What Things Cost reckoning that the world faces....Policies to help the “Silver...is an expert at finding signal in noise….[He] “An enthralling look at the prices we put, consciously and world’s poor and the global environment are in fact the illustrates his dos and don’ts through a series of inter- unconsciously, on everything from a gallon of gas to a very best economic bargains on the planet.”—Al Gore. esting essays that examine how predictions are made spare kidney.”—Tim Harford, Financial Times columnist. Penguin • 400 pp. • 978-0-14-311487-1 • $19.00 in fields including chess, baseball, weather forecast- Portfolio • 304 pp. • 978-1-59184-427-3 • $16.00 THE END OF POVERTY ing, earthquake analysis and politics….[The] chapter Economic Possibilities for Our Time on global warming is one of the most objective and NEW Foreword by Bono honest analyses I’ve seen….Even the noise makes for a T. R. Reid “A landmark book.…[Sachs] combines his practical good read.”—The New York Times. Penguin • 560 pp. • 978-0-14-312508-2 • $17.00 A FINE MESS: A Global Quest for a Simpler, experience with sharp professional analysis and clear Fairer, and More Efficient Tax System exposition.”—Publishers Weekly (starred review). Reid voyages around the world to solve the urgent Penguin • 448 pp. • 978-0-14-303658-6 • $18.00 Dan Smith problem of America’s failing tax code, unraveling a THE PENGUIN STATE OF THE WORLD ATLAS complex topic in plain English and telling a rollicking Juliet B. Schor Ninth Edition story along the way. TRUE WEALTH Penguin Press • 288 pages • 978-1-59420-551-4 • $27.00 How and Why Millions of Americans Are Presents a unique visual survey of current events and Creating a Time-Rich, Ecologically Light, global trends, and includes the latest statistics on com- THE HEALING OF AMERICA munications and information technology, internation- A Global Quest for Better, Small-Scale, High-Satisfaction Economy al trade, globalization of work, food and water, energy Cheaper, and Fairer Health Care Schor shares examples of urban farmers, DIY reno- resources and consumption, literacy, gender equality, “Important and powerful... a rich tour of health care vators, and others working outside the conventional market to illuminate the path away from the work- wars and peacekeeping, and more. around the world.”—Nicholas Kristof, The New York Penguin • 144 pp. • 978-0-14-312265-4• $22.00 Times. and-spend cycle. “A documented and timely inversion Penguin • 304 pp. • 978-0-14-311821-3 • $17.00 of conventional economic logic.”—Paul Hawken, au- thor of Blessed Unrest. NEW Penguin • 272 pp. • 978-0-14-311942-5 • $16.00 Edward Tse NEW CHINA’S DISRUPTORS Elisabeth Rosenthal Barry Schwartz and Kenneth Sharpe How Alibaba, Xiaomi, Tencent, AN AMERICAN SICKNESS and Other Companies are How Healthcare Became Big Business PRACTICAL WISDOM Changing the Rules of Business and How You Can Take It Back The Right Way to Do the Right Thing “A useful corrective for those who regard China as a Based on one of the most popular TED Talks ever, “Rosenthal’s meticulous history of the crisis in Ameri- calcified state-driven economy and underestimate the scholars Schwartz and Sharpe make a reasoned call to can health care should be required reading for our changes taking place.”—Financial Times. put aside the bureaucratic system of rules and incen- generation....Bold, imaginative, tautly written and Portfolio • 272 pp. • 978-1-59184-754-0 • $27.95 filled with fury and compassion, this book will serve tives that make work ineffective and uninspiring. as the definitive guide to the past and future of health Riverhead • 336 pp. • 978-1-59448-543-7 • $17.00 care in America.”—Siddhartha Mukherjee, Pulitzer Prize-winning author of The Emperor of All Maladies and The Gene. Penguin Press • 416 pages • 978-1-59420-675-7 • $28.00

4 BUSINESS & MANAGEMENT 2016–2017 Global Trends / Technology & Business

Daniel Yergin Mark Bauerlein, editor NEW THE QUEST THE DIGITAL DIVIDE Luke Dormehl Energy, Security, and the Arguments For and Against Facebook, THE FORMULA Remaking of the Modern World Google, Texting, and the Age of Social How Algorithms Solve All Our Problems . . . Yergin presents an overarching study of the highly Networking and Create More complex global energy market. “This is one book you With an Introduction by the Editor “The clash between humanists and technologists, be- must read to understand the future of our economy Includes essays by Steven Johnson, Nicholas Carr, Don tween brain power and machine power, is an ancient and our way of life.”—Walter Isaacson. Tapscott, Clay Shirky, Todd Gitlin, and more. battle. In his lucidly written account of how this clash Penguin • 832 pp. • 978-0-14-312194-7• $21.00 TarcherPerigee • 368 pp. • 978-1-58542-886-1 • $17.95 has played out in past years and how it will unfold in the future, Luke Dormehl is a tour guide with the Gregory Zuckerman NEW breadth of a scholar, the sagacity of a judge, and the THE FRACKERS Shlomo Benartzi clear eye of a good journalist. This important book de- The Outrageous Inside Story of THE SMARTER SCREEN serves to be read, and digested, by all who wrestle with, the New Billionaire Wildcatters Surprising Ways to Influence and enjoy—or worry about—a world transformed by “Told with care and precision and a deep understand- and Improve Online Behavior digital technology.”—Ken Auletta, author of Googled. ing of finance and corporate politics as well as oil and “In this insightful book, Benartzi explores the human TarcherPerigee • 288 pp. • 978-0-399-17054-6 • $16.95 geology.”— Bryan Burrough, The New York Times. experience in the digital world and considers the many Also available: Thinking Machines 978-0-14-313-058-1 Portfolio • 432 pp. • 978-1-59184-709-0 • $18.00 ways—social, psychological, ethical, and financial— we might make screens serve us better. A fun, impor- NEW tant, and revelatory read!”—Eldar Shafir, Princeton Jim Dwyer TECHNOLOGY & BUSINESS University, coauthor of Scarcity. MORE AWESOME THAN MONEY Portfolio • 256 pages • 978-0-14-310875-7 • $17.00 Four Boys, Three Years, and a Chronicle of Also available: Thinking Smarter, p. 37 Ideals and Ambition in Silicon Valley “[A] tumultuous story of four young men….Offers a NEW Richard L. Brandt useful vantage point for assessing the strengths and Adam Alter THE GOOGLE GUYS weaknesses of Silicon Valley’s culture.”—The Wall Street IRRESISTIBLE Inside the Brilliant Minds of Google Founders Journal. “[A] lively account…[that] finds heroism and The Rise of Addictive Technology and Larry Page and Sergey Brin success, betrayal and even, ultimately, tragedy in the the Business of Keeping Us Hooked Portfolio • 272 pp. • 978-1-59184-412-9 • $14.00 hurtling pursuit of a cause.”—The Washington Post. “A fascinating and much needed exploration of one of Penguin • 384 pp. • 978-0-14-312789-5 • $17.00 the most troubling phenomena of modern times.”— ONE CLICK Jeff Bezos and the Rise of Amazon.com Malcolm Gladwell. See page 8 NEW Penguin Press • 368 pages • 978-1-59420-664-1 • $27.00 David M. Ewalt NEW DEFYING REALITY NEW Geoff Colvin The Inside Story of the Samuel Arbesman Virtual Reality Revolution HUMANS ARE UNDERRATED OVERCOMPLICATED What High Achievers Know That A fascinating exploration of the history, development, Technology at the Limits of Comprehension Brilliant Machines Never Will and future of virtual reality. “With humor, insight, and wide-ranging examples, “Beautifully written and deeply researched, Humans Blue Rider • 288 pages • 978-1-101-98371-3 • $26.00 polymath Samuel Arbesman helps us hack through Available September 2017 Are Underrated is one of the most creative and in- the tangle of complexity that defines our world today, sightful leadership books I have ever read. It is a tri- and shows us how to cope with it.”—Steven Strogatz, Jon Gertner umph!”—Doris Kearns Goodwin. Cornell Unversity, author of The Joy of x. Portfolio • 272 pp. • 978-0-14-310837-5 • $16.00 THE IDEA FACTORY Current • 256 pp. • 978-1-59184-776-2 • $23.00 Bell Labs and the Great Age of American Innovation See Technology & Business, page 9 Join Penguin Publishing Group’s College Now you can make desk and examination Faculty Information Service for personal copy requests online. Visit assistance in selecting books for college www.penguin.com/deskcopyorder or courses. See pages 42-43 for more www.penguin.com/examcopyorder information or go to: to order www.penguin.com/facinfo

BUSINESS & MANAGEMENT 2017 5 Technology & Business

NEW Steven Johnson NEW Michael John Harris WHERE GOOD IDEAS COME FROM Steve Levine THE END OF ABSENCE The Natural History of Innovation THE POWERHOUSE Reclaiming What We’ve Lost in a Riverhead • 352 pp. • 978-1-59448-538-1 • $16.00 America, China, and the Great Battery War World of Constant Connection “With the pace...of a thriller, [LeVine]...reveals how “In this thoughtful, well-written book, Michael Harris Steven Johnson, editor the very human foibles of scientists and entrepreneurs, combines personal narrative with the views of experts THE INNOVATOR’S COOKBOOK as well as fundamental physics and chemistry, stand in to show us that the digital revolution that envelops us Essentials for Inventing What Is Next the way of...efforts, which, if successful, could result in contains traps that can lead us to understand less even Johnson gathers essays, interviews, and cutting-edge a new global industry and attendant jobs.”—Scientific as we seem to know more.”—Barry Schwartz, author insights by such exciting field leaders as Peter Drucker, American. of The Paradox of Choice and Practical Wisdom. Richard Florida, Eric Von Hippel, Dean Keith Simon- Penguin • 320 pp. • 978-0-14-312832-8 • $17.00 Current • 256 pp. • 978-1-59184-792-2 • $16.00 ton, Arthur Koestler, John Seely Brown, and Marshall Berman. NEW NEW Riverhead • 256 pp. • 978-1-59448-558-9 • $18.00 Daniel J. Levitin John Havens Also in Riverhead: How We Got to Now p. 9, Wonderland p. 9 WEAPONIZED LIES HACKING HAPPINESS How to Think Critically in the Post-Truth Era Why Your Personal Data Counts and How “The world is awash with data, but not always with NEW Tracking It Can Change the World accurate information. [Weaponized Lies] does a ter- Kevin Kelly “Havens gives us an illuminating examination of how rific job of illustrating the difference between the emerging technology can be harnessed to promote in- THE INEVITABLE Understanding the 12 Technological Forces two with precision—and delightful good humor.”— dividual, community, corporate, and global happiness. That Will Shape Our Future Charles Wheelan, Dartmouth College, author of As one who studies intrinsic motivation, achievement “In this book, you’re swept along by [Kelly’s] clear Naked Economics. and happiness, I enjoyed John’s rare emphasis on al- Dutton • 320 pages • 978-1-101-98382-9 • $16.00 truistically serving others as a path toward greater prose and unassailable arguments until it finally hits you: The technological, cultural, and societal changes happiness and health.”—John Mark Froiland, Ph.D., Jane McGonigal University of Northern Colorado. he’s foreseeing really are inevitable. It’s like having a crystal ball, only without the risk of shattering.”— REALITY IS BROKEN TarcherPerigee • 304 pp. • 978-0-399-17319-6 º $16.95 Why Games Make Us Better and How They David Pogue, Yahoo Tech. Can Change the World NEW Viking • 336 pages • 978-0-525-42808-4 • $36.00 HEARTIFICIAL INTELLIGENCE Penguin • 336 pages • 978-0-14-311037-8 • $18.00 “McGonigal’s groundbreaking research offers a sur- Embracing Our Humanity Paperback available June 2017 prising solution to how we can build stronger com- to Maximize Machines munities and collaborate at extreme scales.”—Jimmy WHAT TECHNOLOGY WANTS “Brings a uniquely human perspective to the quickly Wales, founder of Wikipedia. “Kelly is one of the world’s best philosophers of tech- advancing world of artificial intelligence. [Havens] Penguin • 416 pp. • 978-0-14-312061-2 • $18.00 nology, and he’s again ahead of the wave with this manages to ask critical questions while embracing the astonishingly brilliant book. He shows how technol- possibilities afforded by new technologies—avoiding Clifford Nass with Corina Yen ogy is an outgrowth of human life, and thus it evolves sensationalism in favor of meaningful explorations of THE MAN WHO LIED TO HIS LAPTOP based on its own inherent desires and instincts.”— our relationship with AI.”—Ramona Pringle, Ryerson What Machines Teach Us About Human Walter Isaacson. University, writer/director of Avatar Secrets. Relationships Penguin • 416 pp. • 978-0-14-312017-9 • $17.00 TarcherPerigee• 304 pp. • 978-0-399-17171-0 • $17.00 Current • 256 pp. • 978-1-61723-004-2 • $16.00

Ray Kurzweil Steven Johnson Eli Pariser THE SINGULARITY IS NEAR THE FILTER BUBBLE FUTURE PERFECT When Humans Transcend Biology The Case for Progress in a Networked Age What the Internet Is Hiding from You A radical and optimistic view of the future course of “A wide-ranging sketch of possibilities....Frequently An eye-opening account of how the hidden rise of per- human development by “the best person I know at inspiring. Above all, it’s exciting to reflect on the pos- sonalization on the Internet is controlling—and limit- predicting the future of artificial intelligence.” (Bill sibility that the many achievements of the Silicon Val- ing—the information we consume. Gates). B/w illustrations. ley revolution might be compatible, rather than in Penguin • 304 pp. • 978-0-14-312123-7• $18.00 Penguin • 672 pp. • 978-0-14-303788-0 • $23.00 tension, with a progressive focus on social justice and Also available: participatory democracy.”—The Guardian (UK). The Age of Spiritual Machines 978-0-14-028202-3 Riverhead • 272 pp. • 9781594631849 •$16.00

6 BUSINESS & MANAGEMENT 2017 Technology & Business

NEW Aaron Shapiro Don Tapscott and Anthony D. Williams Alex Pentland USERS, NOT CUSTOMERS WIKINOMICS SOCIAL PHYSICS Who Really Determines the Success How Mass Collaboration Changes Everything How Social Networks Can Make Us Smarter of Your Business Expanded Edition “This book will not only whisk you up to speed on cut- “A must read for anyone seeking to integrate digital Portfolio • 368 pp. • 978-1-59184-367-2 • $18.00 Also available: Macrowikinomics 978-1-59184-356-6 ting-edge research at the interface of technology, behav- experiences with their products and services. Shapiro ioral science, and the social world, but it will also give presents a wonderful novel perspective on the evolv- you a good sense of what could be next. Professor Pent- ing role of digital in business as a tool for interacting Clive Thompson land brilliantly analyzes how new ideas flow and how, with the world.”—Ramon Casadesus-Masanell, Har- SMARTER THAN YOU THINK How Technology Is Changing with the emergence of the ‘data-driven society,’ they will vard Business School. Our Minds for the Better increasingly influence every aspect of our lives.”—Ste- Portfolio • 256 pp. • 978-1-59184-631-4 • $16.00 phen M. Kosslyn, Former Dean of Social Science, Har- “[A] judicious and insightful book on machine intel- vard University; Former Director, Center for Advanced Clay Shirky ligence.”—Walter Isaacson, The New York Times Book Study in the Behavioral Sciences, Stanford University; COGNITIVE SURPLUS Review. Penguin • 352 pp. • 978-0-14-312582-2 • $17.00 Founding Dean, Minerva Schools at KGI. How Technology Makes Penguin • 320 pp. • 978-0-14-312633-1 • $17.00 Consumers into Collaborators “Shirky writes convincingly about the intersection of NEW NEW technological innovation and social change.”—The Patrick Tucker Douglas Rushkoff New York Observer. THE NAKED FUTURE THROWING ROCKS AT THE Penguin • 256 pp. • 978-0-14-311958-3 • $16.00 What Happens in a World GOOGLE BUS: How Growth Became That Anticipates Your Every Move? the Enemy of Prosperity HERE COMES EVERYBODY “A thorough yet thoroughly digestible book on the The Power of Organizing ubiquity of data gathering and the unraveling of per- “Thoughtful, provocative, and essential reading for our without Organizations sonal privacy.” —Daniel Pink, author of Drive. economic moment.”—Joi Ito, director, MIT Media Lab. Penguin • 352 pp. • 978-0-14-311494-9 • $16.00 Portfolio • 288 pages • 978-1-61723-017-2 • $28.00 Current • 288 pp. • 978-1-59184-770-0 • $16.00 Teacher’s Guide available at www.penguin.com/tguides Christopher Steiner NEW AUTOMATE THIS Lior Zoref PRESENT SHOCK How Algorithms Took Over Our When Everything Happens Now Markets, Our Jobs, and the World MINDSHARING The Art of Crowdsourcing Everything “This is a wondrously thought-provoking book. Un- “Algorithms are affecting every field of human en- “Zoref offers us powerful insights into the nature like other social theorists who either mindlessly decry deavor, from markets to medicin­ e, poker to pop of crowd wisdom and how this will change the way or celebrate the digital age, Rushkoff explores how it music. Read this book if you want to understand the we make our decisions in every aspect of our lives.” has caused a focus on the immediate moment that can most powerful force shaping the world today and to- —Peter H. Diamandis, CEO, X PRIZE Foundation. be both disorienting and energizing.”—Walter Isaac- morrow.”—Andrew McAfee, MIT, coauthor of Race Portfolio • 272 pp. • 978-1-59184-665-9 • $26.95 son, author of Steve Jobs. Against the Machine. Current • 304 pp. • 978-1-61723-010-3 • $16.00 Portfolio • 256 pp. • 978-1-59184-652-9 •$16.00 Teacher’s Guide available at NEW www.penguin.com/tguides Michael Wolff NEW TELEVISION IS THE NEW TELEVISION Don Tapscott and Anthony D. Williams NEW The Unexpected Triumph of Charles Seife BLOCKCHAIN REVOLUTION Old Media in the Digital Age How the Technology Behind Bitcoin Is Portfolio • 224 pages • 978-0-14-310892-4 • $15.00 VIRTUAL UNREALITY Changing Money, Business, and the World The New Era of Digital Deception “What a spectacular book. Mind-blowing in its ex- “Seife (a professor of journalism at New York Universi- pansiveness and profundity. It makes me think we’re BUSINESS HISTORY ty and the author of five books on science and math)... at one of those times in technological, economic, is a meticulous writer, and he quickly won me over.... and social history where the sky is the limit.”—Steve Liaquat Ahamed [H]is portrait is persuasive and thus disconcerting Wozniak, cofounder, Apple Computer, chief scientist, LORDS OF FINANCE and frightening.”—Howard Schneider, The Wall Street Prime Data. The Bankers Who Broke the World Journal. “A cogent, balanced, quietly impassioned call Portfolio • 368 pp. • 978-1-101-98013-2 • $30.00 “A magisterial work.”—The New York Times Book Re- for Internet skepticism.”—Nature. Penguin • 256 pp. • 978-0-14-312767-3 •$16.00 view. Also available: Proofiness978-0-14-312007-0 Penguin • 576 pp. • 978-0-14-311680-6 • $20.00 Winner of the Pulitzer Prize

BUSINESS & MANAGEMENT 2017 7 Business History

Ken Auletta NEW Edward Chancellor GOOGLED Zac Bissonnette DEVIL TAKE THE HINDMOST The End of the World As We Know It THE GREAT BEANIE BABY BUBBLE A History of Financial Speculation Auletta presents a revealing examination of the out- The Amazing Story of How America Lost Its “Entertaining, useful, admirable scholarship.”—Adam sized influence Google has had on the changing me- Mind Over a Plush Toy—and the Eccentric Smith, The New York Times Book Review. dia landscape. “Functions as a fine primer for anyone Genius Behind It Plume • 400 pp. • 978-0-452-28180-6 • $18.00 looking to get a grip on the company’s history and its “Enlightening....Most impressive of all, Mr. Bisson- repercussions on the current media landscape.”—Los nette refuses to gratuitously trumpet his story as an Peter Chapman Angeles Times. emblematic critique of American culture, human folly THE LAST OF THE IMPERIOUS RICH Penguin • 432 pp. • 978-0-14-311804-6 • $17.00 or entrepreneurial greed—though of course it is all Lehman Brothers, 1844-2008 that and more.”—The Wall Street Journal. The full story of the once-great financial giant Lehman Charles V. Bagli Portfolio • 272 pages • 978-1-59184-800-4 • $17.00 Brothers, from its modest start to its disastrous collapse. OTHER PEOPLE’S MONEY Portfolio • 320 pp. • 978-1-59184-432-7 • $16.00 Inside the Housing Crisis and the Demise of Michael Blanding the Greatest Real Estate Deal Ever Made THE COKE MACHINE Dan Charnas The Dirty Truth Behind the Plume • 432 pp. • 978-0-14-218071-6 • $17.00 THE BIG PAYBACK World’s Favorite Soft Drink The History of the Business of Hip-Hop Gotham • 384 pp. • 978-1-583-33435-5 • $16.00 John Battelle NAL • 688 pp. • 978-0-451-23478-0 • $16.00 THE SEARCH Richard L. Brandt How Google and Its Rivals Rewrote the Rules NEW of Business and Transformed Our Culture ONE CLICK Peter B. Doran Portfolio • 336 pp. • 978-1-59184-141-8 • $16.00 Jeff Bezos and the Rise of Amazon.com BREAKING ROCKEFELLER Portfolio • 240 pp. • 978-1-59184-585-0 • $14.00 The Incredible Story of the Ambitious Rivals Alan Beattie Who Toppled an Oil Empire FALSE ECONOMY Philip Delves Broughton “A vivid reminder of the dangers of monopolies, and A Surprising Economic History of the World AHEAD OF THE CURVE of the merits of no-holds barred competition and tech- Two Years at Harvard Business School “How economic triumphs and disasters have shaped nological upheaval.”—The Economist. the world—and why it’s so hard to change the course “An important exposé of life in the most famous edu- Penguin • 352 pages • 978-0-14-313000-0 • $18.00 of history once decisions have been made.”—Financial cational institution in the world.”—Rory Stewart, au- Times. thor of The Prince of the Marshes. Charles D. Ellis Riverhead • 368 pp. • 978-1-59448-444-5 • $17.00 Penguin • 304 pp. • 978-0-14-311543-4 • $16.00 THE PARTNERSHIP A History of Goldman Sachs Bryan Burrough NEW Penguin • 704 pp. • 978-0-14-311612-7 • $20.00 Nick Bilton THE BIG RICH The Rise and Fall of the AMERICAN KINGPIN Niall Ferguson The Epic Hunt for the Criminal Greatest Texas Oil Fortunes Mastermind Behind the Silk Road Penguin • 480 pp. • 978-0-14-311682-0 • $18.00 THE GREAT DEGENERATION How Institutions Decay and Economies Die A true-life thriller about the rise and fall of Ross Ul- “A dazzling history of Western ideas....Epic.”—The bricht, aka the Dread Pirate Roberts, the founder of Andrew Carnegie Economist. the online black market Silk Road. THE “GOSPEL OF WEALTH” ESSAYS Penguin • 192 pp. • 978-0-14-312552-5 • $16.00 Portfolio • 352 pages • 978-1-59184-814-1 • $27.00 AND OTHER WRITINGS Edited and Introduced with Notes by David Nasaw THE ASCENT OF MONEY HATCHING TWITTER Penguin Classics • 128 pp. • 978-0-14-303989-1 • $11200 A Financial History of the World A True Story of Money, Power, Friendship, and Betrayal THE AUTOBIOGRAPHY OF The Harvard professor explores the evolution of -fi “Exhaustively researched....Extensively detailed....Un- ANDREW CARNEGIE AND nance, from its origins in ancient Mesopotamia to the expectedly addictive.”—The Wall Street Journal. THE GOSPEL OF WEALTH latest upheavals of the global economy. Penguin • 448 pp. • 978-0-14-311617-2 • $18.00 Portfolio • 320 pp. • 978-1-59184-708-3 • $17.00 Signet Classics • 352 pp. • 978-0-451-53038-7 • $7.95 Also available: Colossus: The Price of America’s Empire 978-0-14-303479-7, The War of the World 978-0-14- 311239-6, High Financier 978-0-14-311940-1, The House of Rothschild 978-0-14-024084-9, The House of Rothschild: Volume 2 978-0-14-028662-5

8 BUSINESS & MANAGEMENT 2017 Business History

Charles Fishman Alan Greenspan NEW THE WAL-MART EFFECT THE AGE OF TURBULENCE Steven Johnson How the World’s Most Powerful Company Adventures in a New World WONDERLAND Really Works—and How It’s Transforming the “Greenspan’s well-informed musings offer much more How Play Made the Modern World American Economy food for thought than the usual Washington mem- This lushly illustrated history of popular entertain- Updated with a New Introduction oir.”—BusinessWeek. “First rate...intelligent in a way ment takes a long-zoom approach, contending that Penguin • 352 pp. • 978-0-14-303878-8 • $18.00 An Economist Best Book; a Choice Outstanding that few popular books on economics manage or even the pursuit of novelty and wonder is a powerful driver Academic Title try to be...An enjoyable read.”—The Economist. of world-shaping technological change. “An engaging Teacher’s Guide available at Penguin • 576 pp. • 978-0-14-311416-1 • $17.00 survey full of unexpected connections that readers of www.penguin.com/tguides A Business Book of the Year Award Finalist; Business- a historical or sociological bent will find particularly Week, Portfolio.com, USA Today, Library Journal Best riveting.”—Library Journal. Joshua Freeman Business Book of the Year Riverhead • 204 pp. • 978-0-399-18448-2 • $30.00 AMERICAN EMPIRE THE MAP AND THE TERRITORY 2.0 The Rise of a Global Power, the Democratic Risk, Human Nature, and NEW Revolution at Home, 1945-2000 the Future of Forecasting HOW WE GOT TO NOW “The best grand synthesis of postwar U.S. history we “A model of expositional clarity, with complex and re- Six Innovations That Made the Modern World have.”—Mike Wallace, Pulitzer-Prize winning coau- condite matters made accessible to the lay reader. The “You’re apt to find yourself exhilarated…Johnson is thor of Gotham. book should be must reading for anyone interested in not composing an etiology of particular inventions, Penguin • 544 pp. • 978-0-14-312349-1 • $20.00 the way our financial markets work—and sometimes but doing something broader and more imaginative… fail to do so.”—The Wall Street Journal. I particularly like the cultural observations Johnson John Kenneth Galbraith Penguin • 432 pp. • 978-0-14-312591-4 • $20.00 draws along the way…[he] has a deft and persuasive A SHORT HISTORY OF touch…[a] graceful and compelling book.”—The New FINANCIAL EUPHORIA NEW York Times Book Review. “Dourly irreverent analyses of financial debacle from Tim Harford Riverhead • 320 pp. • 978-1-59463-393-5 • $18.00 the tulip craze of the seventeenth century to the recent Also available: The Ghost Map 978-1-59448-269-4, FIFTY INVENTIONS THAT SHAPED Everything Bad Is Good for You 978-1-59448-194-9, plague of junk bonds.”—The Atlantic. THE MODERN ECONOMY Future Perfect 978-1-59463-184-9, The Innovator’s Cook- Penguin • 128 pp. • 978-0-14-023856-3 • $15.00 book 978-1-59448-558-9, Where Good Ideas Come From From the plough to artificial intelligence, from Gil- 978-1-59448-538-1, The Invention of Air lette’s disposable razor to IKEA’s Billy bookcase, Har- 978-1-59448-401-8 Jon Gertner ford recounts the story of each of fifty inventions that THE IDEA FACTORY profoundly affected the world. Leander Kahney Bell Labs and the Great Age Riverhead • 304 • 978-0-735-21613-6 • $28.00 JONY IVE of American Innovation Available August 2017 The Genius Behind Apple’s Greatest Products “Filled with colorful characters and inspiring lessons.... “An adulating biography of Apple’s left-brained wun- The Idea Factory explores one of the most critical is- Neil Irwin derkind, whose work continues to revolutionize mod- sues of our time: What causes innovation?”—Walter THE ALCHEMISTS ern technology.”—Kirkus Reviews. Three Central Bankers and a World on Fire Isaacson, The New York Times Book Review. Portfolio • 320 pp. • 978-1-59184-706-9 • $17.00 Penguin • 432 pp. • 978-0-14-312279-1 • $18.00 “[Irwin] has provided an accessible, engrossing ac- count....He has a nice touch for translating central INSIDE STEVE’S BRAIN Tom Gjelten banking’s mysteries, opaque and forbidding, into un- “A rich, essential read...to get inside Jobs’ head and dis- BACARDI AND THE LONG FIGHT FOR derstandable English. He is astute in describing the in- cover what makes Apple insanely great.”—USA Today. CUBA: The Biography of a Cause ternal and external politics of institutions traditionally Portfolio • 320 pp. • 9781591845515 •$16.00 “A gripping saga that tells us just as much about hu- expected to remain above politics of the usual sort.”— man nature and the struggle between power and free- The New York Times. Gina Keating dom as it does about Bacardi’s transformation from a Penguin • 448 pp. • 978-0-14-312499-3 • $18.00 NETFLIXED fledgling business into the world’s top family-owned The Epic Battle for America’s Eyeballs distiller.”—BusinessWeek. Two 16-page b/w inserts. “Even if all you know about Netflix is that it has bright Penguin • 432 pp. • 978-0-14-311632-5 • $18.00 red mailers and comes out of your Roku box, Keating’s reporting will make you want to sit down and learn more. It’s a tale of corporate intrigue, gigantic success, and enormous failure.”—Allan Parachini, California State University. Portfolio • 304 pp. • 978-1-59184-659-8 • $16.00

BUSINESS & MANAGEMENT 2017 9 Business History

Kate Kelly Roger Lowenstein Mark Mazower STREET FIGHTERS THE END OF WALL STREET GOVERNING THE WORLD The Last 72 Hours of Bear Stearns, the “Lowenstein, a highly accomplished financial journal- The History of an Idea, 1815 to the Present Toughest Firm on Wall Street ist, lays out what may be the best explanation yet of the From the rubble of the Napoleonic empire in the nine- Portfolio • 256 pp. • 978-1-59184-318-4 • $16.00 recent crash—and as good a prediction as any on what teenth century through the birth of the League of Na- happens next.”—Barron’s. tions and the United Nations in the twentieth century NEW Penguin • 384 pp. • 978-0-14-311872-5 •$20.00 to the dominance of global finance at the turn of the John Maynard Keynes A Bloomberg Book of the Year millennium, Mazower masterfully explores the cur- THE ESSENTIAL KEYNES Also available: While America Aged 978-0-14-311538-0, Origins of the Crash 978-0-14-303467-4 rent era of international life as Western dominance Edited with an Introduction and wanes and a new global balance of powers emerges. Commentaries by Robert Skidelsky “Impressive….A significant contribution to historical Bob Lutz This uniquely comprehensive selection of Keynes’s scholarship.”—Paul Kennedy, Financial Times. work, edited by Keynes’s award-winning biographer, CAR GUYS VS. BEAN COUNTERS The Fall and Rise of GM Penguin • 496 pp. • 978-0-14-312394-1 • $18.00 aims to make his work more accessible to both stu- (and American Business) dents of economics and the general reader. All of Portfolio • 272 pp. • 978-1-59184-622-2 • $16.00 Bethany McLean and Peter Elkind Keynes’s major economic work is included, along with THE SMARTEST GUYS IN THE ROOM his essential writings on philosophy, social theory and The Amazing Rise and NEW policy, and his futurist vision of a world without work. Scandalous Fall of Enron Sebastian Mallaby Penguin Classics • 592 pp. • 978-1-84614-813-2 • $18.00 Foreword by Joe Nocera THE MAN WHO KNEW The Life and Times of Alan Greenspan “Powerful and shocking.”—The New York Times. “The NEW “A rich, subtle portrait of a complex and surprisingly best book about the Enron debacle to date....Based on Lawrence Kudlow and Brian Domitrovic vulnerable human being.”—Roger Lowenstein, author hundreds of interviews and fresh details, McLean and JFK AND THE REAGAN REVOLUTION Elkind masterfully weave together the many strands of A Secret History of American Prosperity of America’s Bank. Penguin Press • 800 pp. • 978-1-59420-484-5 • $35.00 the Enron story.”—BusinessWeek. The fascinating, suppressed history of how JFK Also available: The World’s Banker 978-0-14-303679-, Portfolio • 480 pp. • 978-1-59184-660-4 • $20.00 pioneered supply-side economics. More Money Than God 978-0-14-311941-8 A BusinessWeek Top Ten Business Book of the year; Portfolio • 256 pp. • 978-1-59523-114-7 • $29.00 a strategy+business magazine Best Business Book of Karl Marx the year David S. Landes CAPITAL DYNASTIES Volume 1: A Critique of Political Economy Bethany McLean and Joe Nocera Fortunes and Misfortunes of the Translated by Ben Fowkes ALL THE DEVILS ARE HERE World’s Great Family Businesses Foreword by Francis Wheen The Hidden History of the Financial Crisis Penguin • 400 pp. • 978-0-14-311247-1 • $16.00 Penguin Classics • 1,152 pp. •978-0-14-044568-8 • $20.00 The co-author of The Smartest Guys In the Room, and For more Marx, visit www.penguin.com Gerald Loeb award-winning business columnist for Carol J. Loomis The New York Times tell the story of the financial crisis TAP DANCING TO WORK Henry Mayhew and parse the subsequent blame game. “For the first Warren Buffett on Practically Everything, LONDON LABOUR AND time…read about the true roots of the crisis.”—Hardy 1966-2013 THE LONDON POOR Green, Daily Finance. Portfolio • 368 pp. • 978-1-59184-680-2 • $18.00 Edited with an Introduction by Victor Neuburg Portfolio • 416 pp. • 978-1-59184-438-9 • $17.00 Through the unflinching accounts of the eminent A New York Times Notable Book NEW journalist, the underprivileged of Victorian London Roger Lowenstein became shockingly alive. NEW AMERICA’S BANK Penguin Classics • 352 pp. • 978-0-14-144192-4 • $13.00 Lisa Napoli The Epic Struggle to Create RAY & JOAN the Federal Reserve The Man Who Made the McDonald’s Fortune “Lowenstein tells, vividly and compellingly…the re- and the Woman Who Gave It All Away markable tale of the politics, disagreements, decisions Dutton • 368 pp. • 978-1-101-98495-6 • $27.00 and crises that culminated in the Federal Reserve Act.”—Robert Rubin, The New York Times Book Review. Penguin • 368 pages • 978-0-14-310984-6 • $18.00

10 BUSINESS & MANAGEMENT 2017 Business History

David Nasaw Jon Savage Steve Stoute ANDREW CARNEGIE TEENAGE THE TANNING OF AMERICA “Never has this story been told so thoroughly or so The Prehistory of Youth Culture: 1875–1945 How Hip-Hop Created a Culture that well as Nasaw tells it in this massive and monumental “Compulsive reading....A rich, rewarding book that Rewrote the Rules of the New Economy biography.”—Jonathan Yardley, The Washington Post. makes an important contribution to cultural history.” “Argues that hip-hop blurred ‘cultural and demo- Penguin • 896 pp. • 978-0-14-311244-0 • $23.00 —Camille Paglia, The New York Times Book graphic lines so permanently that it laid the founda- A New York Times, Los Angeles Times, Boston Globe, Review. tion’ for the transformation he calls ‘tanning,’ a process and BusinessWeek Book of the Year Penguin • 576 pp. • 978-0-14-025415-0 • $18.00 that would ‘alter the landscape of America—racially, socially, politically, and especially economically.’”— NEW Robert Skidelsky Publishers Weekly. Joe Nocera and Ben Strauss JOHN MAYNARD KEYNES Avery • 304 pp. • 978-1-59240-738-5 • $17.00 INDENTURED 1883-1946: Economist, Philosopher, The Inside Story of the Statesman Dana Thomas Rebellion Against the NCAA Now in one volume, revised and abridged, “a master- DELUXE: How Luxury Lost Its Luster “A searing indictment of the power and exploitation piece of biographical and historical analysis” (The New “A crisp, witty social history….[Thomas] traces the at the heart of big-money college athletics.”—Senator York Times Book Review). evolving face of the luxury goods business, from de- Cory Booker. Penguin • 1,056 pp. • 978-0-14-303615-9 • $35.00 sign through marketing to showroom sales.”—The Portfolio • 384 pages • 978-1-59184-632-1 • $30.00 New York Times. Portfolio • 400 pages • 978-0-14-313055-0 • $18.00 Penguin • 384 pp. • 978-0-14-311370-6 • $17.00 Paperback available September 2017 Adam Smith THE WEALTH OF NATIONS, BOOKS I-III Edited with an Introduction John B. Thompson Daniel Okrent and Notes by Andrew Skinner MERCHANTS OF CULTURE GREAT FORTUNE Penguin Classics • 544 pp. • 978-0-14-043208-4 • $16.00 The Publishing Business in The Epic of Rockefeller Center the Twenty-First Century THE WEALTH OF NATIONS, BOOKS IV-V “With characters worthy of a Dickens novel, a su- Sociology professor Thompson charts the publishing Edited with an Introduction premely gifted writer makes the greatest city on earth business’s transformation since the 1960s. “All you and Notes by Andrew Skinner come elegantly alive.”—Ken Burns. need to know about the industry at a time of momen- Penguin • 560 pp. • 978-0-14-200177-6 • $18.00 Penguin Classics • 672 pp. • 978-0-14-043615-0 • $16.00 tous change”—Drake McFeely, chairman and presi- A BusinessWeek Top Ten Business Book Also available: The Theory of Moral Sentiments 978-0-14- 310592-3 dent, W. W. Norton & Company. Plume • 464 pp. • 978-0-452-29772-2 • $18.00 Michael A. Perino Andrew Ross Sorkin THE HELLHOUND OF WALL STREET Adam Tooze How Ferdinand Pecora’s Investigation of TOO BIG TO FAIL the Great Crash Forever Changed American The Inside Story of How Wall Street and THE WAGES OF DESTRUCTION Finance Washington Fought to Save the Financial The Making and Breaking System—and Themselves of the Nazi Economy Penguin • 368 pp. • 978-0-14-312003-2 • $17.00 “Sorkin’s prodigious reporting and lively writing put the “Virtually every page of his book contains something John Paul Rathbone reader in the room for some of the biggest-dollar con- new and thought-provoking.”—Michael Burleigh, The THE SUGAR KING OF HAVANA ference calls in history....Sorkin skillfully captures the Sunday Times (London). The Rise and Fall of Julio raucous enthusiasm and riotous greed that fueled this Penguin • 848 pp. • 978-0-14-311320-1 • $27.00 Also in Penguin: The Deluge 978-0-14-312797-0 Lobo, Cuba’s Last Tycoon rational irrationality.”—The New York Times Book Review. Penguin • 640 pp. • 978-0-14-311824-4 • $20.00 “An entertaining biography that is also a portrait of Cuba between the island’s independence in the late nineteenth century and Fidel Castro’s march into Ha- vana in January 1959.”—The Wall Street Journal. Penguin • 320 pp. • 978-0-14-311933-3 • $16.00 www.prhspeakers.com A Bloomberg Book of the Year For all inquiries, including speakers’ fees and availability, call 212-366-2271 or email [email protected]

BUSINESS & MANAGEMENT 2017 11 Business History / Sales & Marketing

NEW Jay Baer NEW Stephen Witt YOUTILITY Seth Godin HOW MUSIC GOT FREE Why Smart Marketing Is ALL MARKETERS ARE LIARS A Story of Obsession and Invention About Help Not Hype The Underground Classic That Explains “The richest explanation to date about how the arrival Portfolio • 240 pp. • 978-1-59184-666-6 • $24.95 How Marketing Really Works—and Why of the MP3 upended almost everything about how Authenticity Is the Best Marketing of All music is distributed, consumed and stored. It’s a story NEW Portfolio • 240 pages • 978-1-59184-303-0 • $24.95 you may think you know, but Mr. Witt brings fresh HUG YOUR HATERS WE ARE ALL WEIRD reporting to bear, and complicates things in terrific How to Embrace Complaints The Rise of Tribes and the End of Normal and Keep Your Customers ways.”—Dwight Garner, The New York Times. Portfolio • 112 pages • 978-1-59184-824-0 • $19.95 Penguin • 320 pp. • 978-0-14-310934-1 • $16.00 Portfolio • 240 pages • 978-1-101-98067-5 • $27.00 THE DIP Scott Bedbury with Stephen Fenichell A Little Book That Teaches You Michael Woodford When to Quit (and When to Stick) A NEW BRAND WORLD EXPOSURE Portfolio • 96 pp. • 978-1-59184-166-1 • $15.95 Inside the Olympus Scandal: How I 8 Principles for Achieving Brand Went from CEO to Whistleblower Leadership in the 21st Century MEATBALL SUNDAE The first CEO of a global multinational to blow the Penguin • 240 pp. • 978-0-14-200190-5 • $16.00 Is Your Marketing Out of Sync? whistle on his own company recounts his time as Portfolio • 256 pp. • 978-1-59184-535-5 • $15.00 For more by Seth Godin, visit www.penguin.com president of Olympus, where he was uncerimoniously Scott Belsky fired for unconvering corruption. Exposure“ treats MAKING IDEAS HAPPEN readers to a fascinating inside look at bare-knuckled Overcoming the Obstacles Between Vision and Reality corporate governance…[it] should be compulsory Matthew Dixon, Nick Toman, and Rick DeLisi reading for company directors and MBA students.”— “Belsky provides a compendium of the knowledge one The Economist. needs to turn a great idea into something tangible.”— THE EFFORTLESS EXPERIENCE Conquering the New Battleground for Portfolio • 272 pp. • 978-1-59184-688-8 • $17.00 John Batelle, Co-founder of Wired. Portfolio • 240 pp. • 978-1-59184-411-2 • $16.00 Customer Loyalty Portfolio • 256 pp. • 978-1-59184-581-2 • $29.95 SALES & MARKETING Philip Delves Broughton NEW NEW THE ART OF THE SALE Learning from the Masters About the Fredrik Eklund and Bruce Littlefield Brent Adamson, Matthew Dixon, Pat Business of Life THE SELL Spenner and Nick Toman The Secrets of Selling THE CHALLENGER CUSTOMER A revelatory examination of the elusive mix of talents Anything to Anyone that sparks successful selling and the essential role of Selling to the Hidden Influencer “Eklund has created the modern day How to Win Who Can Multiply Your Results sales in business, religion, romance, art, and every Friends and Influence People. If you’re looking for how “This book will set the tone for years of work to other corner of human experience. Penguin • 304 pp. • 978-0-14-312276-0• $17.00 to achieve success in the 21st Century, the answer is in come....Helping your clients make buying decisions your hands.”—Tom Doctoroff, CEO, J. Walter Thomp- and then moving them to action, in your direction, is son, author of of Twitter Is Not a Strategy. Bob Burg and John David Mann the HOW in this book that makes the biggest differ- Avery • 320 pp. • 978-1-59240-952-5 • $16.00 ence of all.”—Mitch Little, vice president, worldwide GO-GIVERS SELL MORE sales and applications, Microchip Technology Inc. Applies the lessons of the bestselling parable The Go- Mark Ellwood Portfolio • 288 pp. • 978-1-59184-815-8 • $28.95 Giver to real-world situations. BARGAIN FEVER Portfolio • 208 pp. • 978-1-59184-308-5 • $23.00 How to Shop in a Discounted World Also Available: The Go-Giver and It’s Not About You, see Matthew Dixon and Brent Adamson page 21 “Through gumshoe investigative reporting and re- THE CHALLENGER SALE vealing case studies, Mark Ellwood’s Bargain Fever Taking Control of the Customer Conversation Andrew Clancy and the Editors of the explores our addiction to acquiring abundantly on the Explains how to deliver a distinctive purchase experi- Soundview Executive Book Summaries cheap—whether we need the items or not—and how ence that drives higher levels of customer loyalty, and THE SALES GURUS corporations have encouraged and nourished it with greater growth. Lessons from the Best coupons, outlets, sales, and other commercial gim- Portfolio • 240 pp. • 978-1-59184-435-8 • $28.95 Sales Books of All Time micks.”—Dana Thomas, author of Deluxe. Portfolio • 320 pp. • 978-1-59184-593-5 • $16.00 Portfolio • 304 pp. • 978-1-59184-705-2 • $16.00

12 BUSINESS & MANAGEMENT 2017 Sales & Marketing

Mimi Goss John Jantsch NEW WHAT IS YOUR ONE SENTENCE? DUCT TAPE SELLING Jill Konrath How to Be Heard in the Age of Short Think Like a Marketer—Sell Like a Superstar AGILE SELLING Attention Spans “Jantsch brings the concept of inbound selling to life Get Up to Speed Quickly in Today’s Master the one-sentence pitch. with practical, actionable advice that can help turn Ever-Changing Sales World Prentice Hall Press • 272 pp. • 978-0-7352-0463-8 • $15.00 any sales rep into a sales superstar.”—Brian Halligan, “Agile Selling is a must-read for sales professionals HubSpot CEO and co-author, Inbound Marketing who want to be prepared to succeed in this new world, Bruce Greenwald and Judd Kahn Portfolio • 256 pp. • 978-1-59184-633-8 •$27.95 where learning how to learn becomes a competitive COMPETITION DEMYSTIFIED advantage. Konrath has provided the reader with THE REFERRAL ENGINE A Radically Simplified countless practical tips and a call to action to embrace Teaching Your Business to Market Itself Approach to Business Strategy an agile mind-set.”—Mike Derezin, vice president, “The best of the strategy books now or soon to be in Get your customers to do your best marketing for you. Sales Solutions, LinkedIn. Portfolio • 256 pp. • 978-1-59184-311-5 • $26.95 the stores.”—The New York Times. Portfolio • 272 pp. • 978-1-59184-791-5 • $16.00 Portfolio • 416 pp. • 978-1-59184-180-7 • $18.00 Josh Kaufman NEW MORE SALES, LESS TIME NEW THE PERSONAL MBA Master the Art of Business Surprisingly Simple Strategies for David Hoffeld Portfolio • 416 pp. • 978-1-59184-352-8 • $27.95 Today’s Crazy-Busy Sellers THE SCIENCE OF SELLING Acclaimed sales consultant and strategist Konrath re- Proven Strategies to Make Your Pitch, veals a new approach to using time wisely and working Influence Decisions, and Close the Deal Guy Kawasaki smartly specifically for salespeople. “Offers some of the freshest thought-leadership on ENCHANTMENT The Art of Changing Hearts, Portfolio • 256 pp. • 978-1-59184-726-7 •$27.00 sales that I have heard in a long, long time. [Hoffeld’s] Minds, and Actions evidence-based sales strategies provide real solutions Paul Kurnit and Steve Lance to the challenges that salespeople face.”—Dave Stein, The author of the international bestseller The Art of the THE LITTLE BLUE BOOK Principle of ES Research, author of How Winners Sell. Start offers a new perspective on the art of influence. Portfolio • 240 pp. • 978-1-59184-583-6 • $16.00 OF MARKETING TarcherPerigee • 272 pp. • 978-0-14-312932-5 • $25.00 Build a Killer Plan in Less Than a Day REALITY CHECK A step-by-step guide to creating an actionable market- The Irreverent Guide to Outsmarting, Ryan Holiday ing plan—fast. Outmanaging, and Outmarketing Your GROWTH HACKER MARKETING Portfolio • 288 pp. • 978-1-59184-305-4 • $21.95 A Primer on the Future of PR, Competition Marketing, and Advertising Portfolio • 496 pp. • 978-1-59184-394-8 • $18.00 Also available: The Art of the Start 2.0 Michael LeBoeuf, Ph.D. “Finally, a crystallization and explanation of growth 978-1-59184-784-7 HOW TO WIN CUSTOMERS hacking in easy-to-understand terms—and better, real Guy Kawasaki and Peg Fitzpatrick AND KEEP THEM FOR LIFE strategies and tactics for application.”—Alex Korchin- Revised Edition THE ART OF SOCIAL MEDIA ski, growth hacker at Scribd. Berkley • 256 pp. • 978-0-425-17501-9 • $15.00 Portfolio • 144 pp. • 978-1-59184-738-0 • $14.00 Power Tips for Power Users Portfolio • 208 pp. • 978-1-59184-807-3 • $25.95 Harvey Mackay TRUST ME, I’M LYING Confessions of a Media Manipulator Donald R. Keough THE MACKAY MBA OF SELLING IN THE REAL WORLD “This is an astonishing book. Holiday has worked for THE TEN COMMANDMENTS FOR BUSINESS FAILURE Introduction by Lou Holtz several years as a self-proclaimed media manipulator, Portfolio • 416 pp. • 978-1-59184-623-9 • $17.00 running campaigns for companies such as American With a Foreword by Warren Buffet Apparel. He is now intent on revealing the tricks that “A must-read for every leader.”—Jack Welch. Daniel H. Pink his kind use to influence us. Many of these stories are Portfolio • 208 pp. • 978-1-59184-413-6 • $15.00 TO SELL IS HUMAN chilling.”—Gillian Tett, Financial Times. The Surprising Truth About Moving Others Portfolio • 320 pp. • 978-1-59184-628-4 • $16.00 Mahan Khalsa with Randy Illig “Excellent….Radical, surprising, and undeniably LET’S GET REAL OR LET’S NOT PLAY Transforming the Buyer/Seller Relationship true.”—Harvard Business Review Blog. Riverhead • 272 pp. • 978-1-59463-190-0 • $16.00 Foreword by Stephen R. Covey Also in Riverhead: Drive 978-1-59448-480-3, A Whole Portfolio • 288 pp. • 978-1-59184-226-2 • $27.95 New Mind p. 35

BUSINESS & MANAGEMENT 2017 13 Sales & Marketing / Entrepreneurship

Dan Roam Ron Willingham NEW THE BACK OF THE NAPKIN AUTHENTICITY Yvon Chouinard Solving Problems and The Head, Heart, and Soul of Selling LET MY PEOPLE GO SURFING Selling Ideas with Pictures “Authenticity guides one to create a strong personal The Education of a Reluctant Businessman Expanded Edition character, lovingly put into service to the larger whole Completely Revised and Updated Portfolio • 304 pp. • 978-1-59184-306-1 • $29.95 The legendary climber, businessman, environmental- Also available: Blah Blah Blah 978-1-59184-459-4 , Unfold- of humanity, as a rich foundation for a satisfying and ing the Napkin 978-1-59184-319-1 successful life in all fields of endeavor.”—William A. ist, and founder of Patagonia, Inc. shares the persis- Tiller, Ph.D., Professor Emeritus, Stanford University, tence and courage that have gone into being head of NEW author of Science and Human Transformation. one of the most respected and environmentally re- Tim Sanders Prentice Hall • 336 pp. • 978-0-735-20534-5 • $25.00 sponsible companies on earth. “Wonderful....A mov- DEALSTORMING ing autobiography, the story of a unique business, The Secret Weapon That Can Solve Your ENTREPRENEURSHIP and a detailed blueprint for hope.”—Jared Diamond, Toughest Sales Challenges author of Collapse. Penguin • 272 pp. • 978-0-14-310967-9 • $20.00 “Sanders has created a way to combine the art of the NEW Teacher’s Guide available at deal with the science of a deal. And when art meets Sophia Amoruso www.penguin.com/tguides science it creates a storm. Not a rainstorm, a deal- #GIRLBOSS storm. This book will change pennies from heaven to “Rather than present a get-rich-quick manual or a list NEW dollars from heaven.”—Jeffrey Gitomer, author ofThe of business tips, Amoruso teaches the innovative and Daniel DiPiazza Little Red Book of Selling. entrepreneurial among us to play to our strengths, RICH20SOMETHING Portfolio • 256 pages • 978-1-59184-821-9 • $28.00 Ditch Your Average Job, Start an Epic learn from our mistakes, and know when to break a Business, and Score the Life You Want few of the traditional rules.”—Vanity Fair. INSANELY SIMPLE Portfolio • 256 pp. • 978-1-59184-793-9 • $16.00 A candid step-by-step guide to help smart, ambitious The Obsession That Drives Apple’s Success 20-somethings (and beyond) identify and use the “A blueprint for running a company the Steve Jobs skills they have to break free of the 9-to-5 slog, start way....Should be required reading for anyone inter- Norm Brodsky and Bo Burlingham a business they care about, and build a career and life ested in management and marketing.”—The Times STREET SMARTS they love. An All-Purpose Tool Kit for Entrepreneurs (London). TarcherPerigee • 304 pages • 978-0-14-312938-7 • $24.00 Portfolio • 256 pp. • 978-1-59184-621-5 • $16.00 “An excellent handbook for entrepreneurs, stressing the thinking necessary to deal with many different NEW NEW situations and to identify and capture opportunities as John Doerr and Kris Duggan Derek Thompson they arise....Required reading for those planning a new MEASURE WHAT MATTERS MOST HIT MAKERS venture.”—Booklist. The Simple Idea That Drives 10X Growth Portfolio • 288 pp. • 978-1-59184-320-7 • $17.00 The Science of Popularity Legendary venture capitalist John Doerr’s revolution- in an Age of Distraction ary approach to goal-setting, which has catapulted “An engrossing read that doesn’t settle for easy an- NEW tech giants like Google and is spreading from Silicon swers, and one that seems destined to become one of Beth Buelow Valley to the rest of corporate America and leading the hits that Thompson so deftly analyzes.”—Maria THE INTROVERT ENTREPRENEUR nonprofits. Konnikova, author of The Confidence Game. Amplify Your Strengths and Create Portfolio • 256 pages • 978-0-735-21187-2 • $27.00 Penguin Press • 352 pages • 978-1-101-98032-3 • $28.00 Success on Your Own Terms Available October 2017 “What introverted dreamer wouldn’t want a smart, NEW successful mentor available in the quiet of their living NEW John Warrillow room? Beth Buelow is that mentor, and The Introvert Randy Gage THE AUTOMATIC CUSTOMER Entrepreneur reaches introverts where they live: inside, MAD GENIUS Creating a Subscription with their hopes, fears and questions. An indispens- A Manifesto for Entrepreneurs Business in Any Industry able guide.”—Laurie Helgoe, Ph.D., author of Introvert “Mad Genius is friggin’ mind-rocking. It’s a Vul- “Universal, immediate, and profound....Warrillow’s Power: Why Your Inner Life is Your Hidden Strength. can mind meld between author and reader, where case for adding a recurring revenue stream to your TarcherPerigee • 272 pp. • 978-0-399-17483-4 • $15.95 Gage exhibits what Mozart and Picasso did—artistry business model is convincing and he shows you nine emerging from the riot within their own heads.”— ways to do it, as well as how to navigate the potential Alan Weiss, Ph.D., author of Million Dollar Consulting. pitfalls.”—Verne Harnish, CEO of Gazelles, author of TarcherPerigee • 240 pp. • 978-0-399-17556-5 • $24.00 Scaling Up, The Greatest Business Decisions of All Time. Portfolio • 224 pp. • 978-1-59184-746-5 • $27.95

14 BUSINESS & MANAGEMENT 2017 Entrepreneurship

NEW NEW NEW Jeff Hoffman and David Finkel Ash Maurya William R. Seagraves SCALE SCALING LEAN BE YOUR BEST BOSS Seven Proven Principles to Grow Your Mastering the Key Metrics for Startup Growth Reinvent Yourself from Business and Get Your Life Back “We tend to teach entrepreneurship as if we are physi- Employee to Entrepreneur “Scale is a must-read for anyone interested in found- cists only interested in the first femtosecond of The Foreword by Perry Marshall ing and scaling firms.”—Jonathan Ortmans, president, Big Bang....Scaling Lean is about what happens after Exploring the full range of questions and concerns Global Entrepreneurship Week, senior fellow, Kauff- your company’s Big Bang: how to perform the many voiced by mid-career entrepreneurs, including how to man Foundation. customer experiments needed to win your startup get started after a lifetime of having other bosses; risks Portfolio • 288 pp. • 978-1-59184-724-3 • $27.95 the traction to escape its black holes.”—Bob Metcalfe, and rewards of making the entrepreneurial leap; and University of Texas, Austin, Ethernet inventor, 3Com the drawbacks to starting a business under the con- NEW founder. straints of traditional start-up costs, this book helps Guy Kawasaki Portfolio • 304 pp. • 978-1-101-98052-1 • $30.00 entrepreneurially-minded professionals seize the op- THE ART OF THE START 2.0 portunity offered by the current economic environ- The Time-Tested, Battle-Hardened NEW ment to begin a “second act” in their careers. Guide for Anyone Starting Anything Patrick J. McGinnis TarcherPerigee • 224 pp. • 978-0-399-17564-0 • $15.00 Illustrated by Lindsey Filby THE 10% ENTREPRENEUR “The ultimate entrepreneurship handbook. Kawasaki’s Live Your Startup Dream Without NEW generous wisdom, tips, and humor reflect his success- Quitting Your Day Job Mary Spio es and failures. We can all benefit from his insights.” Portfolio • 240 pages • 978-1-59184-809-7 • $28.00 IT’S NOT ROCKET SCIENCE —Arianna Huffington. 7 Game-Changing Traits for Portfolio • 336 pp. • 978-1-59184-784-7 • $29.95 NEW Uncommon Success Also available: Enchantment p. 13, Reality Check p. 13 Nilofer Merchant Spio went from being a barefoot girl in Ghana to a THE POWER OF ONLYNESS rocket scientist with major patents with Boeing, and Sanjay Khosla and Mohanbir Sawhney Make Your Wild Ideas Mighty an internet entrepreneur who speaks throughout the FEWER, BIGGER, BOLDER Enough to Dent the World world about how anyone with a dream and some tools From Mindless Expansion to Focused Growth Filled with accounts of ordinary people who have can harness the digital world for success and prosper- “An excellent book—a clear, practical roadmap to sus- exploited the possibilities of this new era, The Power ity. In It’s Not Rocket Science, she presents advice and tained, profitable growth.”—James M. Kilts, Former of Onlyness reveals how individual people’s unique empowering stories that will inspire readers to move Vice Chairman, The Procter and Gamble Company; contributions to the world can effect extraordinary beyond their comfort zones into mastery and empow- Former Chairman and CEO, The Gillette Company. change. erment. Portfolio • 272 pp. • 978-1-59184-605-5 • $27.95 Viking • 288 pages • 978-0-525-42913-5 • $27.00 TarcherPerigee • 256 pp. • 978-0-399-16932-8 • $16.00 Available August 2017 NEW Randall Stross Randall Lane NEW THE LAUNCH PAD YOU ONLY HAVE TO BE RIGHT ONCE Mike Michalowicz Inside Y Combinator The Rise of the Instant Billionaires PROFIT FIRST “Y Combinator is a national treasure, a Silicon Valley Behind Spotify, Airbnb, WhatsApp, Transform Your Business from a Cash-Eating seed fund that is mass-producing new startups. Ran- and 13 Other Amazing Startups Monster to a Money-Making Machine dall Stross’s behind-the-scenes look at YC offers a rare Portfolio • 224 pp. • 978-1-59184-796-0 • $17.00 Portfolio • 224 pages • 978-0-735-21414-9 •$27.00 glimpse into what it really takes to conceive an idea and get it to market as quickly as possible. The Launch NEW NEW Pad is a must-read for anyone interested in the reali- Adam Lashinsky Mark Rampolla ties of modern entrepreneurship.”—Eric Ries, author WILD RIDE HIGH-HANGING FRUIT of The Lean Startup. Inside Uber’s Quest for World Domination Build Something Great by Going Portfolio • 304 pp. • 978-1-59184-658-1 • $16.00 Lashinsky, veteran Fortune writer, traces the story of Where No One Else Will Uber’s rapid growth from its murky origins to its plans “Wise and refreshingly human. High-Hanging Fruit is...a for expansion into radically different industries. call to action to start something that matters and use Portfolio • 288 pages • 978-0-735-21139-1 • $28.00 business to fuel social change.”—Blake Mycoskie, found- er, TOMS, author of Start Something That Matters. Portfolio • 240 pp. • 978-0-399-56212-9 • $28.00

BUSINESS & MANAGEMENT 2017 15 Entrepreneurship / Financial Markets

John Sviokla and Mitch Cohen FINANCIAL MARKETS Todd G. Buchholz THE SELF-MADE BILLIONAIRE EFFECT NEW IDEAS FROM DEAD ECONOMISTS How Extreme Producers An Introduction to Modern Daniel Alpert Create Massive Value Economic Thought THE AGE OF OVERSUPPLY “A fabulous profile of value creation that all organiza- Overcoming the Greatest Challenge Foreword by Martin Feldstein tions need to ponder as they build talent for the fu- to the Global Economy “This wide-ranging survey of economic thought com- ture.”—Thomas Colligan, former Vice Dean and Di- “Alpert does a magnificent job of analyzing the deeper bines a witty and clear exposition with a high degree of rector, Aresty Institute of Executive Education, The underlying causes of our economic troubles.”—Lia- accuracy.”—Milton Friedman. Plume • 368 pp. • 978-0-452-28844-7 • $16.00 Wharton School. quat Ahamed, author of Lords of Finance. Portfolio • 256 pp. • 978-1-59184-763-2 •$27.95 Also available: Rush 978-0-452-29795-1 Portfolio • 304 pp. • 978-1-59184-701-4 • $17.00

NEW Michael Treacy Alan S. Blinder Steven Clifford DOUBLE-DIGIT GROWTH AFTER THE MUSIC STOPPED THE CEO PAY MACHINE How Great Companies Achieve It— The Financial Crisis, the Response, How it Trashes America and How to Stop it No Matter What and the Work Ahead A former top CEO examines the scandalous and cor- Uses case studies from industry leaders such as Dell, “Blinder’s book deserves its likely place near the top rupt reasons behind obscene pay packages for cor- Home Depot, and GE. of reading lists about the crisis. It is the best compre- Portfolio • 240 pp. • 978-1-59184-066-4 • $16.00 porate executives—and explains how this hurts all of hensive history of the episode....A riveting tale.”— us—and how we can stop it. Financial Times. Blue Rider Press • 288 pages • 978-0-735-21239-8 • $23.00 NEW Penguin • 528 pp. • 978-0-14-312448-1 • $18.00 James Watt NEW BUSINESS FOR PUNKS NEW Break All the Rules—the BrewDog Way Edward Conard Danielle DiMartino Booth James Watt and Martin Dickie founded BrewDog with THE UPSIDE OF INEQUALITY FED UP How Good Intentions no business plan, just a mission to revolutionize beer An Insider’s Take on Why the Federal Undermine the Middle Class drinking. Soon, BrewDog became one of the world’s Reserve is Bad for America “A must-read for serious students of economic poli- best-known craft breweries and fastest-growing bev- “An outsider turned insider gives a gripping account of cy. Conard’s core thesis—that advancement in living erage brands. They’ve not only rewritten the record how false, but stubbornly held beliefs at the Fed helped standards is constrained by risk capital and properly books—they’ve inadvertently forged a whole new create the global economic crisis as well as contribut- trained talent—suggests an inequality borne of returns approach to business. Business for Punks bottles the ing to rising inequality in the United States. Brutally from innovation. His solutions are sensible and all the essence of James’s methods in an accessible, honest honest and engagingly written….A must read.”—W. more compelling in the context of this paean to risk- mani­festo. R. White, former Economic Adviser and Head of the taking.”—Glenn Hubbard, dean of Columbia Business Portfolio • 256 pages • 978-1-101-97992-1 • $26.00 Monetary and Economic Department at the Bank for School, former chairman of the Council of Economic International Settlements. John Warrillow Portfolio • 336 pages • 978-0-735-21165-0 •$28.00 Advisers. BUILT TO SELL Portfolio • 320 pp. • 978-1-59523-123-9 • $29.00 Creating a Business That Can Ian Bremmer UNINTENDED CONSEQUENCES Thrive Without You THE END OF THE FREE MARKET Why Everything You’ve Been Told Foreword by Bo Burlingham Who Wins the War Between About the Economy Is Wrong Portfolio • 176 pp. • 9781591845829 • $15.00 States and Corporations? “Gives a good overview of the forces behind the fi- “An essential guide to the future of the world econ- nancial crisis. It is far smarter and more thought-pro- NEW omy.”—David Smick, author of The World Is Curved. voking than most economics written for the general Sam Zell An expert on the intersection between economics and public.”—Greg Mankiw, Harvard University, Former AM I BEING TOO SUBTLE? politics illustrates the rise of state capitalism and the Chairman of the Council on Economic Advisors. Straight Talk From a Business Rebel threats it poses to the global economy. Portfolio • 320 pp. • 978-1-59184-630-7 • $16.00 Self-made real estate billionaire Sam Zell reveals the Portfolio • 240 pp. • 978-1-59184-440-2 • $17.00 story behind his success and lays out a road map for entrepreneurs seeking to follow in his footsteps. Portfolio • 240 pages • 978-1-59184-823-3 • $28.00

16 BUSINESS & MANAGEMENT 2017 Financial Markets

NEW Alexandra Harney NEW Harry S. Dent, Jr. THE CHINA PRICE James Rickards THE DEMOGRAPHIC CLIFF The True Cost of Chinese THE DEATH OF MONEY How to Survive and Prosper Competitive Advantage The Coming Collapse of the During the Great Deflation Ahead “The great business story of our time.”—Karl Taro International Monetary System Dent explores the implications of his controversial Greenfeld, author of China Syndrome. “A fast-paced and apocalyptic look at the financial fu- predictions as an economic forcaster and offers advice Penguin • 352 pp. • 978-0-14-311486-4 • $16.00 ture, taking in financiers’ greed, central banks’ incom- on retirement planning, health care, real estate, educa- petence and impending Armageddon for the dollar.... tion, investing, and business strategies. NEW Rickards may be right that ‘the system is going wob- Portfolio • 368 pp. • 978-1-59184-788-5 • $17.00 Billee Howard bly.’”—Financial Times. WE-COMMERCE Portfolio • 385 pp. • 978-1-59184-771-7 • $17.00 Doug Fine How to Create, Collaborate, and Succeed in the Sharing Economy NEW TOO HIGH TO FAIL THE ROAD TO RUIN Cannabis and the New Instead of traditional business strategies, companies The Global Elite’s Secret Plan Green Economic Revolution must now inspire belief and trust in their communi- for the Next Financial Crisis “Fine examines how the American people have borne ties; collaborate with their customers; create business Rickards identifies how governments around the the massive economic and social expenditures of the models that are socially and environmentally respon- world are secretly preparing an alternative strategy for failed Drug War, which is ‘as unconscionably wrong sible; and find opportunities for creative collabora- the next big crisis. for America as segregation and DDT.’ A captivating, tion with large, global markets. In WE-Commerce, Portfolio • 368 pp. • 978-1-59184-808-0 • $29.00 solidly documented work rendered with wit and hu- visionary marketing strategist Billee Howard lays out m or.” — Kirkus (starred review). her plan for a new vision of success and long-term, NEW Avery • 384 pp. • 978-1-59240-761-3 • $16.00 purposeful profitability in the new global, sharing THE NEW CASE FOR GOLD economy. Portfolio • 192 pages • 978-1-101-98076-7 • $26.00 TarcherPerigee • 208 pp. • 978-0-399-17362-2 • $25.00 John Kenneth Galbraith CURRENCY WARS A SHORT HISTORY OF The Making of the Next Global Crisis FINANCIAL EUPHORIA NEW See page 9 An expert from the highest levels of finance and gov- Kate Kelly ernment provides an understanding of how currency THE SECRET CLUB wars threaten the economy, going behind closed doors Dan Gardner THAT RUNS THE WORLD to explain complex financial and political currents FUTURE BABBLE Inside the Fraternity of Commodities Traders with absorbing first-hand anecdotes. Why Expert Predictions Are Next to “There’s so much to like in this book—lively anec- Portfolio • 320 pp. • 978-1-59184-449-5 • $17.00 Worthless, and You Can Do Better dotes, crisp pacing, and brevity....A highly accessible Plume • 320 pp. • 978-0-452-29757-9 • $16.00 narrative for the general reader.”—Bloomberg News. Also available, The Science of Fear 978-0-452-29546-9 Timothy Taylor Portfolio • 288 pp. • 978-1-59184-713-7 • $17.00 THE INSTANT ECONOMIST NEW Everything You Need to Know NEW About How Money Works Tim Harford Peter G. Peterson THE UNDERCOVER ECONOMIST A one-stop shop for understanding the key principles STEERING CLEAR of economics—both macroeconomics and microeco- STRIKES BACK How to Avoid a Debt Crisis and nomics. How to Run—or Ruin—an Economy Secure Our Economic Future Plume • 272 pp. • 978-0-452-29752-4 • $16.00 “Harford is a brave man to write a book about macro- “This timely and essential book presents a frank as- economics for the lay person; luckily, he is also a funny sessment of our country’s long-term fiscal picture, why David M. Weiss man....His perky style and chatty asides keep us grin- it matters, and what we can do to put our nation on ning...[and he] has a knack for posing questions the DERIVATIVES a path toward a brighter economic future....Steering A Guide to Alternative Investments average reader will have wondered about.”—The Wall Clear should be required reading for anyone who is Financial expert David Weiss introduces readers to the Street Journal. concerned about the fiscal legacy and economic op- Riverhead • 272 pp. • 978-1-59463-291-4 • $16.00 basic concept of a derivative and offers a thorough ex- portunities we will bequeath to future generations.” Available August 2017: Fifty Inventions That Shaped the amination of the many derivative products. Modern Economy 978-0-735-21613-6 —Alan Greenspan. Portfolio • 320 pp. • 978-1-59184-572-0 • $65.00 Portfolio • 208 pp. • 978-1-59184-780-9 • $27.95

BUSINESS & MANAGEMENT 2017 17 Financial Markets / Negotiation & Communication

David M. Weiss Olivia Fox Cabane Michael Doyle and David Straus AFTER THE TRADE IS MADE THE CHARISMA MYTH HOW TO MAKE MEETINGS WORK! Processing Securities Transactions How Anyone Can Master the Art Berkley • 320 pp. • 978-0-425-13870-0 • $16.00 Revised Third Edition and Science of Personal Magnetism Portfolio • 544 pp. • 978-1-59184-127-2 • $55.00 “Cabane has done us a big favor. She’s woven solid sci- Roger Fisher and Daniel Shapiro Also available: Financial Instruments 978-1-59184-227-9 ence and engaging narrative into an instructive treat- BEYOND REASON ment of the role of charisma in leadership—a topic Using Emotions as You Negotiate NEW that (until now) we only poorly understood.”—Robert Penguin • 256 pp. • 978-0-14-303778-1 • $17.00 Martin Wolf B. Cialdini, author of Influence. THE SHIFTS AND THE SHOCKS Portfolio • 272 pp. • 978-1-59184-594-2 • $16.00 NEW! What We’ve Learned—and Have Still to Learn—from the Financial Crisis Roger Fisher, William Ury, NEW and Bruce Patton “Wolf provides an insightful and timely analysis of Evan Carmichael GETTING TO YES how global imbalances, international capital flows, YOUR ONE WORD Negotiating Agreement Without Giving In and economic policies have helped create a financially The Powerful Secret to Creating Updated and Revised Edition fragile world.”—Ben Bernanke. “Extremely good at a Business and Life That Matter “By far the best thing I’ve ever read about negotia- untangling the causes of the global financial crisis.”— With thought-provoking questions and inspiring, in- tion.”—John Kenneth Galbraith. The New York Times. structive examples, Your One Word will help readers Penguin • 240 pp. • 978-0-14-311875-6 • $17.00 Penguin • 528 pp. • 978-0-14-312763-5 • $18.00 nail down their personal mottos—the word that cap- tures their purpose and passion. Roger Fisher and Danny Ertel TarcherPerigee • 272 pp. • 978-0-14-310909-9 • $26.00 GETTING READY TO NEGOTIATE NEGOTIATION & The Getting to Yes Workbook COMMUNICATION NEW Penguin • 208 pp. • 978-0-14-023531-9 • $17.00 Dana Caspersen CHANGING THE CONVERSATION NEW The 17 Principles of Conflict Resolution Carl Alasko, Ph.D. Amy Cooper Hakim and SAY THIS, NOT THAT Produced by Joost Elffers Muriel Solomon A Foolproof Guide to Effective “If your strategy for winning an argument is to yell WORKING WITH DIFFICULT PEOPLE Interpersonal Communication louder than the other guy, Dana Caspersen’s Changing Handling the Ten Types of Problem People TarcherPerigee • 240 pp. • 978-1-58542-932-5 • $15.95 the Conversation is an innovative look at conflict reso- Without Losing Your Mind lution that will be an eye-opener. Take a deep breath Second Revised Edition NEW and learn to listen carefully, resist the urge to attack A revised edition of the classic guide on how to best Dianna Booher and find ways to move forward.”—BookPage. resolve conflict in today’s technologically advanced WHAT MORE CAN I SAY? Penguin • 272 pp. • 978-0-14-312686-7 • $18.00 workplace. Why Communication Fails and TarcherPerigee • 336 pp. • 978-0-14-311187-0 •$16.00 What to Do About It Sandra A. Crowe Prentice Hall • 176 pp. • 978-0-7352-0533-8 • $15.00 SINCE STRANGLING ISN’T AN OPTION NEW Dealing with Difficult People: Common Todd Henry NEW Problems and Uncommon Solutions LOUDER THAN WORDS Bob Burg TarcherPerigee • 288 pp. • 978-0-399-52540-7 • $16.00 Harness the Power of Your Authentic Voice ADVERSARIES INTO ALLIES The key to standing apart from the noise is to find Master the Art of Ultimate Influence Tim David your unique voice. Those who identify and develop “Full of practical wisdom for becoming more persua- MAGIC WORDS their voices will gain more attention and wield more sive while keeping your integrity intact. Bob Burg, a The Science and Secrets Behind Seven influence. But first they have to identify what they Words That Motivate, Engage, and Influence master of winning friends and influencing people, has truly stand for, develop a compelling vision, and be- written an immensely useful and thoroughly enjoyable “Whereas most communication advice is concerned come masters of expressing their ideas in whatever book.”—Adam Grant, The Wharton School, author of with what to say or even how to say it, Magic Words media they choose. Henry offers strategies, exercises, Originals. places the focus where it belongs: on the other per- and true stories that illustrate the attributes of reso- Portfolio • 272 pp. • 978-1-59184-816-5 • $16.00 son. Tim David offers keen insight into how to better nant work. connect with others in business and in life.”—Adam Portfolio • 224 pp. • 978-1-59184-752-6 • $27.95 Grant, author of Originals and Give and Take. Prentice Hall • 160 pp. • 978-0-7352-0539-0 • $20.00

18 BUSINESS & MANAGEMENT 2017 Negotiation & Communication

Chris St. Hilaire and Lynette Padwa John Neffinger and Susan Scott 27 POWERS OF PERSUASION Matthew Kohut FIERCE CONVERSATIONS Simple Strategies to Seduce COMPELLING PEOPLE Achieving Success at Work and in Life Audiences & Win Allies The Hidden Qualities That Make Us Influential One Conversation at a Time NAL • 240 pp. • 978-0-7352-0459-1 • $15.00 “This is not just another pop-psych book: it’s the first Revised and Updated book to capture and share the insights from all the re- Berkley • 336 pp. • 978-0-425-19337-2 • $16.00 NEW cent groundbreaking research on how we judge and Kelly Hoey persuade each other. And it translates that into simple, NEW BUILD YOUR DREAM NETWORK practical terms anyone can use to build more effective Daniel Shapiro Forging Powerful Relationships relationships at the office or at home. I’m glad they NEGOTIATING THE NONNEGOTIABLE in a Hyper-Connected World wrote it so I didn’t have to.”—Amy Cuddy, Harvard How to Resolve Your Most Emotionally Charged Conflicts TarcherPerigee • 256 pp. • 978-0-14-311148-1 •$23.00 Business School. Plume • 304 pp. • 978-0-14-218102-7 • $17.00 “A must-read!...Offers bold, practical, and uplifting Dorothy Leeds advice to reduce the turmoil of conflict and foster rec- THE 7 POWERS OF QUESTIONS Andrew Newberg, M.D. and onciliation in your professional and personal life.”— Secrets to Successful Communication Mark Robert Waldman Michael Wheeler, Harvard Business School. in Life and at Work Penguin • 352 pages • 978-0-14-311017-0 • $17.00 WORDS CAN CHANGE YOUR BRAIN TarcherPerigee • 320 pp. • 978-0-399-52614-5 • $14.95 12 Conversation Strategies to Build Trust, Resolve Conflict, and Increase Intimacy Ronald M. Shapiro NEW Newman and Waldman reveal how Compassionate PERFECTING YOUR PITCH Larry G. Linne and Patrick Sitkins Communication, a strategy they developed based on How to Succeed in Business and in Life by Finding Words That Work BRAND AID brain scans and extensive data collected in studies, is Taking Control of Your Reputation an excellent tool for any type of communication in- “Filled with powerful insights about effective commu- —Before Everyone Else Does cluding conflict resolution, presenting arguments, and nication for leaders, parents, friends, spouses, manag- “Brand Aid uses examples from our everyday lives delivering bad news. ers, and consumers. Ron Shapiro, a world-renowned to help you to quickly develop a solid foundation of Plume • 272 pp. • 978-0-14-219677-9 • $16.00 negotiation expert, sports agent, and lawyer, shares fundamentals that you can immediately apply to your rich examples and practical wisdom accumulated personal and professional brand. It strikes the perfect NEW through decades of experience.”—Adam Grant, The balance between practical advice and knowledge that Michael Parker Wharton School, author of Originals. will allow you to adapt and evolve your brand for the Plume • 272 pp. • 978-0-14-218122-5 • $16.00 IT’S NOT WHAT YOU SAY rest of your life.”—Steve Farnsworth, Executive Direc- How to Sell Your Message When tor, Silicon Valley Brand Forum. It Matters Most G. Richard Shell with Mario Moussa Prentice Hall • 176 pp. • 978-0-7352-0541-3 • $15.95 Capturing a lifetime’s work in the art of persuasive THE ART OF WOO communication, this powerful book reveals the prin- Using Strategic Persuasion to Sell Your Ideas Michael Maslansky with Scott West, Gary ciples, tools and tricks for what it takes to be a coura- Penguin • 320 pp. • 978-0-14-311404-8 • $18.00 DeMoss, and David Saylor geous, memorable, stand-out speaker. THE LANGUAGE OF TRUST TarcherPerigee • 160 pp. • 978-0-399-17543-5 • $15.95 G. Richard Shell Selling Ideas in a World of Skeptics BARGAINING FOR ADVANTAGE Prentice Hall Press • 288 pp. • 978-0-7352-0456-0 • $16.00 Negotiation Strategies for NEW Reasonable People Don Peppers and Martha Rogers NEW Updated and Revised Edition EXTREME TRUST Penguin • 320 pp. • 978-0-14-303697-5 • $17.00 Ross McCammon Turning Proactive Honesty and Flawless WORKS WELL WITH OTHERS Execution into Long-Term Profits Shaking Hands, Shutting Up, and Revised Edition Other Crucial Skills in Business That Portfolio • 304 pages • 978-0-14-310855-9 • $17.00 No One Ever Teaches You “McCammon has amassed an arsenal of tips on how to For instructions on requesting permission to get ahead…the book’s sly wisecrack ratio is strong.”— copy Penguin Publishing Group titles for coursepacks or other uses please visit: The New York Times Book Review. Dutton • 288 pp. • 978-1-101-98413-0 • $16.00 permissions.penguinrandomhouse.com

BUSINESS & MANAGEMENT 2017 19 Negotiation & Communication / Motivation, Management, & Leadership

NEW Lena Claxton and Alison Woo MOTIVATION, MANAGEMENT, Douglas Stone and Sheila Heen HOW TO SAY IT®: MARKETING WITH & LEADERSHIP THANKS FOR THE FEEDBACK NEW MEDIA The Science and Art of Receiving A Guide to Promoting Your Small Business Feedback Well Using Websites, E-zines, Blogs, and Podcasts NEW Jon Acuff “Thanks for the Feedback is a potentially life-changing Foreword by Sandra Yancey Prentice Hall Press • 240 pp. • 978-0-7352-0432-4 • $16.95 DO OVER look at one of the toughest but most important parts Make Today the First Day of Your New Career of life: receiving feedback. It’s a road map to less de- “If you’re sick of constantly fighting the Monday blues, fensiveness, more self-awareness, greater learning, Jack Griffin this book is for you....[Acuff’s] career advice is solid.... and richer relationships. Doug Stone and Sheila Heen HOW TO SAY IT®: BE INDISPENSABLE AT WORK By the end, most will have a new outlook on their role have delivered another tour de force.”—Adam Grant, Winning Words and Strategies to Get in the workplace. They will be ready to take on the The Wharton School, author of Originals. Noticed, Get Hired, and Get Ahead Penguin • 368 pp. • 978-0-14-312713-0 • $18.00 day with nothing but an adjusted attitude and a ton of Prentice Hall Press • 240 pp. • 978-0-7352-0454-6 • $20.00 grit.”—Associated Press. Portfolio • 288 pp. • 978-0-14-310969-3 • $17.00 Douglas Stone, Bruce Patton, and HOW TO SAY IT® FOR FIRST-TIME Sheila Heen MANAGERS DIFFICULT CONVERSATIONS Winning Words and Strategies for Earning NEW UPDATED EDITION How to Discuss What Matters Most Your Team’s Confidence David Allen 10th Anniversary Edition Prentice Hall Press • 256 pp. • 978-0-7352-0447-8 • $18.00 GETTING THINGS DONE The Art of Stress-Free Productivity The 10th-anniversary edition of the New York Times Penguin • 352 pp. • 978-0-14-312656-0 • $17.00 business bestseller—now updated with “Answers to Sue Hershkowitz-Coore Also available: Making It All Work 978-0-14-311662-2, Ten Questions People Ask.” HOW TO SAY IT® TO SELL IT Ready for Anything 978-0-14-303454-4 Penguin • 352 pp. • 978-0-14-311844-2 • $17.00 Key Words, Phrases, and Strategies to Build Relationships, Boost Revenue, and Beat the Roger E. Allen Competition NEW WINNIE-THE-POOH ON MANAGEMENT Sherry Turkle Prentice Hall Press • 224 pp. • 978-0-7352-0426-3 • $13.00 In Which a Very Important Bear RECLAIMING CONVERSATION and His Friends Are Introduced The Power of Talk in the Digital Age Brad Karsh with Courtney Pike to a Very Important Subject “In this brilliant and incisive book, Sherry Turkle HOW TO SAY IT® ON YOUR RÉSUMÉ Management consultant Roger E. Allen uses A. A. explains the power of conversation, its fragility at A Top Recruiting Director’s Guide to Writing Milne’s beloved stories and characters to illustrate es- present, the consequences of its loss, and how it can the Perfect Résumé for Every Job sential business principles, such as the establishment be preserved and reinvigorated.”—Howard Gardner, Prentice Hall Press • 304 pp. • 978-0-7352-0434-8 • $16.00 of clear objectives and strong leadership, the need for Harvard Graduate School of Education. accurate information, and other neglected aspects of Penguin • 448 pp. • 978-0-14-310979-2 • $17.00 Linda Matias prudent management. HOW TO SAY IT®: JOB INTERVIEWS Penguin • 176 pp. • 978-0-14-311966-1 • $14.00 William Ury Prentice Hall Press • 272 pp. • 978-0-7352-0422-5 • $12.95 THE THIRD SIDE NEW Why We Fight and How We Can Stop Phyllis Mindell, Ed.D. Caroline L. Arnold Penguin • 272 pp. • 978-0-14-029634-1 • $17.00 HOW TO SAY IT® FOR EXECUTIVES SMALL MOVE, BIG CHANGE The Complete Guide Using Microresolutions to Transform Ken Watanabe to Communication for Leaders Your Life Permanently Prentice Hall Press • 208 pp. • 978-0-73520-388-4 • $16.00 PROBLEM SOLVING 101 “Filled with wisdom, insight, and whip-smart ‘micro’ A Simple Book for Smart People ’suggestions you can actually implement to change Portfolio • 128 pp. • 978-1-59184-242-2 • $23.95 Meryl Runion and Janelle Brittain your life. Caroline Arnold manages to be funny, down HOW TO SAY IT®: PERFORMANCE to earth, and hard-hitting all at the same time. This is Dudley Weeks REVIEWS a must-read.”—Amy Chua, Yale Law School, author of Phrases and Strategies for Painless and Battle Hymn of the Tiger Mother. THE EIGHT ESSENTIAL STEPS TO Productive Performance Reviews CONFLICT RESOLUTION Penguin • 272 pp. • 978-0-14-312616-4 • $17.00 Preserving Relationships at Work, Prentice Hall Press • 224 pp. • 978-0-7352-0412-6 • $14.00 at Home, and in the Community TarcherPerigee • 304 pp. • 978-0-87477-751-2 • $14.99

20 BUSINESS & MANAGEMENT 2017 Motivation, Management, & Leadership

Janet Bray Attwood and Chris Attwood Ryan Blair Katharine Brooks, Ed.D. THE PASSION TEST NOTHING TO LOSE, YOU MAJORED IN WHAT? The Effortless Path to EVERYTHING TO GAIN Mapping Your Path from Chaos to Career Discovering Your Life Purpose How I Went from Gang Member to “Brooks has provided the liberal arts grad with exactly Plume • 320 pp. • 978-0-452-28985-7 • $16.00 Multimillionaire Entrepreneur what they need to compete and succeed.”—Jaye R. “Blair’s story proves how success is a choice—and find- Roseborough, Middlebury College. Marcus Aurelius ing the right mentors can change your life and destiny. Plume • 336 pp. • 978-0-452-29600-8 • $16.00 THE ESSENTIAL MARCUS AURELIUS Devour this book and share it with someone young Translated with an Introduction by you love and mentor.”—David Bach, author of The NEW Jacob Needleman and John P. Piazza Automatic Millionaire and founder of FinishRich.com. W. Steven Brown Fresh translations of the Roman emperor’s thoughts Portfolio • 256 pp. • 978-1-59184-599-7 • $16.00 13 FATAL ERRORS MANAGERS MAKE and aphorisms firmly situate the philosopher-king AND HOW YOU CAN AVOID THEM among the classic ethical traditions. NEW “Pragmatic and down-to-earth, yet uplifting and TarcherPerigee • 144 pp. • 978-1-58542-617-1 • $10.00 Jenny Blake inspiring....A thinking man’s book that teaches how PIVOT to manage head to head and heart to heart. I highly Alan Axelrod The Only Move That recommend it.”—Zig Ziglar. Matters Is Your Next One PATTON ON LEADERSHIP Berkley • 256 pp. • 978-1-101-98894-7 • $15.00 Strategic Lessons for Corporate Warfare Jenny Blake, a former career development program Preface by George Steinbrenner manager at Google, shows readers how to move into Bob Burg and John David Mann Foreword by William A. Cohen their next career phase by leveraging what they already THE GO-GIVER LEADER Prentice Hall Press • 320 pp. • 978-0-7352-0297-9 • $17.00 do well. A Little Story About What Portfolio • 272 pp. • 978-1-59184-820-2 • $28.00 Matters Most in Business Ryan Babineaux and John Krumboltz “We should all seek to practice the message illustrated FAIL FAST, FAIL OFTEN Ori Brafman and Rod A. Beckstrom so elegantly in The Go-Giver Leader—that great lead- How Losing Can Help You Win THE STARFISH AND THE SPIDER ers don’t try to act like ‘leaders,’ they strive to be more “Chock-full of practical, inspirational stories and ad- The Unstoppable Power of human.”—Simon Sinek, author of Start with Why and Leaderless Organizations vice that will help get even the most reluctant of us Leaders Eat Last. off the couch and on to more exciting life pursuits.” “Like Blink, The Tipping Point, and The Wisdom of Portfolio • 176 pp. • 978-0-399-56294-5 • $25.00 —Denise Pope, Ph.D., Stanford Graduate School of Crowds before it, showed me a provocative new way Also available: Go-Givers Sell More, see page 12 Education, co-founder, Challenge Success. to look at the world and at business.”—Robin Wolaner, TarcherPerigee • 208 pp. • 978-0-399-16625-9 • $15.95 author of Naked in the Boardroom. Tony Buzan Portfolio • 240 pp. • 978-1-59184-183-8 • $15.00 THE MIND MAP BOOK Howard Behar How to Use Radiant Thinking to Maximize IT’S NOT ABOUT THE COFFEE NEW Your Brain’s Untapped Potential Lessons on Putting People First Richard Branson Plume • 220 pp. • 978-0-452-27322-1 • $28.00 from a Life at Starbucks THE VIRGIN WAY Also Available: Mind Maps at Work 978-0-452-28682-5 “Behar, the keeper of Starbucks’ soul for many years, has If It’s Not Fun, It’s Not Worth Doing given us a book about how to succeed anywhere—not The founder of Virgin Group gives an inside look at his NEW just in business.”—Former U.S. Senator Bill Bradley. strikingly different, swashbuckling style of leadership. John Calipari and Michael Sokolove Portfolio • 208 pp. • 978-1-59184-272-9 • $15.00 Portfolio • 400 pp. • 978-1-59184-798-4 • $16.00 PLAYERS FIRST Coaching from the Inside Out SCREW BUSINESS AS USUAL NEW “Players First is filled with so many nuggets of Branson argues that it’s time to turn capitalism upside Ryan Blair wisdom, I found myself highlighting and tak- down—to shift our values from an exclusive focus on ROCK BOTTOM TO ROCK STAR ing notes as I read....Calipari shares stories of how profit to also caring for people, communities and the Lessons from the Business he learned to inspire greatness from his play- School of Hard Knocks planet. ers and how they pushed themselves to achieve Portfolio • 384 pages • 978-0-14-313054-3 • $17.00 more than they thought possible.”—Simon Sinek, The author of Nothing to Lose, Everything to Gain Also available: Business Stripped Bare 978-1-59184-406- shares the hard-won life lessons and counterintuitive 8, Like a Virgin 978-1-59184-568-3 author of Start with Why and Leaders Eat Last. advice they don’t teach you in business school. Penguin • 320 pp. • 978-0-14-312708-6 •$17.00 Portfolio • 272 pp. • 978-1-101-98055-2 • $28.00

BUSINESS & MANAGEMENT 2017 21 Motivation, Management, & Leadership

NEW NEW NEW Grant Cardone Roger Connors and Tom Smith Paul Downs BE OBSESSED OR BE AVERAGE THE WISDOM OF OZ BOSS LIFE In an age where people tend to do exactly what’s asked Using Personal Accountability to Surviving My Own Small Business of them and nothing more, it’s easy to get complacent Succeed in Everything You Do “A memoir—not a manual—about life as a small busi- and seek a so-called balanced life. But Grant Cardone Connors and Smith present the practical and pow- ness owner, complete with honest reflections on fail- argues that professionals have to be hungry, hyper-fo- erful principles of personal accountability in simple, ures and shortcomings.”—Forbes cused, and insatiable. Be Obsessed or Be Average shows down-to-earth terms that you can apply in your Blue Rider Press • 352 pp. • 978-0-399-18529-8 • $16.00 readers how to harness that obsession so that we can homes, schools, communities, churches, and volun- use it to your advantage. teer groups. NEW Portfolio • 240 pp. • 978-1-101-98105-4 • $27.00 Portfolio • 160 pages • 978-0-14-310854-2 • $17.00 Nancy Duarte and Patti Sanchez ILLUMINATE Dan Clark Roger Connors, Tom Smith, and Ignite Change Through Speeches, THE ART OF SIGNIFICANCE Craig R. Hickman Stories, Ceremonies, and Symbols Achieving the Level Beyond Success THE OZ PRINCIPLE “Illuminate is a tremendous guide for anyone who Getting Results Through Individual “Clark shows how success is but a stepping-stone must educate, motivate or inspire—and that’s just and Organizational Accountability to the real prize—making a difference that benefits about all of us.”—General Stanley McChrystal. Fully Revised and Updated Portfolio • 336 pages • 978-1-101-98016-3 • $32.00 others. He offers commonsense tools for character Portfolio • 256 pp. • 978-1-59184-348-1 • $17.00 building and focusing on the greater purpose.”—Jon M. Huntsman, Sr., founder and executive chairman, Jonathan Fields Tom Coughlin and David Fisher Huntsman Corporation. UNCERTAINTY EARN THE RIGHT TO WIN Portfolio • 256 pp. • 978-1-59184-574-4 • $25.95 Turning Fear and Doubt How Success in Any Field Starts with into Fuel for Brilliance Superior Preparation Drawing on extensive case studies and research, Fields NEW Foreword by Michael Strahan Tim Clark and Bruce Hazen shares a set of practices and environmental changes to A top NFL coach offers leadership advice that ap- help foster a spirit of creativity and opportunity for in- BUSINESS MODELS FOR TEAMS plies from the field to the office Tom Coughlin led the See How Your Organization Really dividuals and teams. New York Giants to two Super Bowl victories with his Works and How Each Person Fits In Portfolio • 240 pp. • 978-1-59184-566-9 • $16.00 unique system of relentless preparation and resilience. Portfolio • 272 pages • 978-0-735-21335-7 • $30.00 Portfolio • 224 pp. • 978-1-59184-728-1 • $16.00 Sydney Finkelstein Geoff Colvin WHY SMART EXECUTIVES FAIL His Holiness the Dalai Lama TALENT IS OVERRATED And What You Can Learn from Their Mistakes What Really Separates World-Class and Howard C. Cutler, M.D. Portfolio • 336 pp. • 978-1-59184-045-9 • $17.00 Performers from Everybody Else THE ART OF HAPPINESS AT WORK Riverhead • 224 pp. • 978-1-59448-054-6 • $15.00 Based on scientific research, Colvin shares the secrets Also available: Ethics for the New Millenium Neil Fiore, Ph.D. of extraordinary performance and shows how to apply 978-1-57322-883-1 THE NOW HABIT these principles. A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play Portfolio • 240 pp. • 978-1-59184-294-1 • $17.00 NEW Lolly Daskal TarcherPerigee • 224 pp. • 978-1-58542-552-5 • $14.99 Roger Connors and Tom Smith THE LEADERSHIP GAP CHANGE THE CULTURE, What Gets Between You and Your Greatness NEW CHANGE THE GAME Based on a mix of modern philosophy, science, and Ron Friedman, Ph.D. The Breakthrough Strategy for Energizing her own vast well of business experience, Daskal offers THE BEST PLACE TO WORK Your Organization and Creating The Art and Science of Creating an a breakthrough perspective on leadership Accountability for Results Extraordinary Workplace Portfolio • 240 pages • 978-1-101-98135-1 • $26.00 Connors and Smith show how leaders can achieve re- “Presents the latest scientific findings in a highly -en cord-breaking results by quickly and effectively shap- tertaining but rigorous way. An excellent example of ing their organizational culture to capitalize on their great science writing for practical application in the greatest asset—their people. real world.”—Dean Keith Simonton, Ph.D., University Portfolio • 240 pp. • 978-1-59184-539-3 • $17.00 of California, Davis. Also available: How Did That Happen? 978-1-59184-414-3 TarcherPerigee • 352 pp. • 978-0-399-16560-3 •$16.95

22 BUSINESS & MANAGEMENT 2017 Motivation, Management, & Leadership

Michael J. Gelb and Sarah Miller Caldicott Seth Godin The Group of 33 INNOVATE LIKE EDISON LINCHPIN THE BIG MOO The Five-Step System for Are You Indispensable? Stop Trying to Be Perfect Breakthrough Business Success Linchpins are the essential building blocks of great and Start Being Remarkable “A must-have for anyone who wants to turn creative organizations. These people figure out what to do Edited by Seth Godin ideas into profitable reality.”—Dr. Vijay Govindara- when there’s no rule book. They delight and challenge Portfolio • 208 pp. • 978-1-59184-103-6 • $21.95 jam, author of Ten Rules for Strategic Innovators. B/w their customers and peers. They love their work, pour photos and illustrations. their best selves into it, and turn each day into a kind Ronald Gross Plume • 320 pp. • 978-0-452-28982-6 • $19.00 of art. In today’s world, they get the best jobs and the SOCRATES’ WAY most freedom. “This is what the future of work (and Seven Keys to Using Your Mind to the Utmost Robin Gerber the world) looks like. Actually, it’s already happening Foreword by Michael J. Gelb LEADERSHIP THE ELEANOR around you.”—Tony Hsieh, CEO, Zappos.com. TarcherPerigee • 304 pp. • 978-1-58542-192-3 • $19.95 ROOSEVELT WAY Portfolio • 256 pp. • 978-1-59184-409-9 • $16.00 Timeless Strategies from Also available: Purple Cow 978-1-59184-317-7, All Market- Chris Guillebeau the First Lady of Courage ers Are Liars p. 12 Free Prize Inside 978-1-59184-167-8, Small Is the New Big 978-1-59184-126-7. THE ART OF NON-CONFORMITY Foreword by James MacGregor Burns For more on Seth Godin visit Set Your Own Rules, Live the Life You Want, Portfolio • 368 pp. • 978-1-59184-020-6 • $17.00 www.sethgodin.typepad.com and Change the World TarcherPerigee • 256 pp. • 978-0-399-53610-6 • $14.95 Debi Ghate and Richard E. Ralston, editors NEW WHY BUSINESSMEN NEED PHILOSOPHY Adam Grant Belle Linda Halpern and Kathy Lubar The Capitalist’s Guide to the Ideas Behind ORIGINALS LEADERSHIP PRESENCE Ayn Rand’s Atlas Shrugged How Non-Conformists Move the World Foreword by Warren Bennis Introduction by John Allison Foreword by Sheryl Sandberg “Reveals what great leaders have always known: that A collection of essays presenting a philosophical de- “A fascinating, eye-opening read that will help you the secret to having a commanding presence isn’t fense of capitalism by Ayn Rand and other Objectivist not just recognize your own unique gifts, but find the about personal power, but about empowering oth- intellectuals. strength to challenge conventional wisdom to bring ers.”—Ken Blanchard, coauthor of The One Minute NAL • 336 pp. • 978-0-451-23269-4 • $17.00 them to life. Using surprising studies and riveting sto- Manager. ries, Adam Grant brilliantly shows us how to champi- Gotham • 304 pp. • 978-1-59240-086-7 • $20.00 Michael Gates Gill on new ideas, bust persistent myths that hold us back HOW STARBUCKS SAVED MY LIFE and change not only our lives, but our world.”—Ari- NEW A Son of Privilege Learns anna Huffington. Carla A. Harris to Live Like Everyone Else Penguin • 336 pages • 978-0-14-312885-4 • $17.00 STRATEGIZE TO WIN “How Starbucks Saved My Life is based on the simple GIVE AND TAKE The New Way to Start Out, Step Up, idea that down-to-earth, humbling labor can help you Why Helping Others or Start Over in Your Career re-orient your values and priorities and give you new Drives Our Success “A highly practical guide for people in their early to life.”—Thomas Moore, author of Care of the Soul. “Give and Take just might be the most important book mid-careers or newly transitioning to a corporate Gotham • 272 pp. • 978-1-59240-404-9 • $16.00 environment. The rich examples make unspoken ex- A Booklist Top Ten Business Book of 2007 of this young century....This book has profound im- Also available: How to Save Your Own Life 978-1-592- plications for how we manage our careers, deal with pectations in corporate environments visible and the 40603-6 our friends and relatives, raise our children, and de- step-by-step instructions will be very helpful for peo- sign our institutions. This gem is a joy to read, and it ple who are struggling to navigate their personal and Seth Godin shatters the myth that greed is the path to success.”— professional lives in today’s corporate environment.”— TRIBES Robert Sutton, author of The No *sshole Rule and Good Lakshmi Ramarajan, Harvard Business School. We Need You to Lead Us Boss, Bad Boss. Avery • 256 pp. • 978-1-59463-305-8 • $25.95 “Tribes is a must read for all of us. It’s up to each one of Penguin • 320 pp. • 978-0-14-312498-6 • $17.00 us to lead in today’s new kind of world.”—Former U.S. Sign up for Penguin Random House senator Bill Bradley. Robert Greene and Joost Elffers newsletters to get the latest Portfolio • 160 pp. • 978-1-59184-233-0 • $20.95 THE 48 LAWS OF POWER information on new books for your Penguin • 480 pp. • 978-0-14-028019-7 • $20.00 courses. Also Available: www.randomhouseacademic.com/ The 33 Strategies of War 978-0-14-311278-5, Mastery 978-0-14-312417-7 e-newsletters

BUSINESS & MANAGEMENT 2017 23 Motivation, Management, & Leadership

Todd Henry Julie Jansen Bob Lutz DIE EMPTY I DON’T KNOW WHAT I WANT, ICONS AND IDIOTS Unleash Your Best Work Every Day BUT I KNOW IT’S NOT THIS Straight Talk on Leadership Die Empty is a tool for people who aren’t willing to put A Step-by-Step Guide to Lutz, a former General Moters executive, reveals the off their most important work for another day. Todd Finding Gratifying Work leaders who made the strongest impression on him Fully Revised and Updated Henry explains the forces that lead to stagnation and throughout his career and shows that we can learn just Penguin • 304 pp. • 978-0-14-312851-9• $15.00 introduces practices that will keep readers on a true as much from the most stubborn, stupid, and corrupt and steady course. leaders as we can from the inspiring geniuses. Portfolio • 240 pp. • 978-1-59184-699-4 • $16.00 NEW Portfolio • 240 pp. • 978-1-59184-696-3 • $16.00 Jason Jennings NEW THE HIGH-SPEED COMPANY NEW Creating Urgency and Ryan Holiday Growth in a Nanosecond Culture William MacAskill EGO IS THE ENEMY DOING GOOD BETTER “[Jennings] shows how to move forward. His con- “We’re often told that to achieve success, we need con- How Effective Altruism Can versations with thousands of CEOs worldwide come Help You Make a Difference fidence. With refreshing candor, Ryan Holiday chal- through in memorable stories of struggle and learn- lenges that assumption, highlighting how we can earn “A superb achievement. This must-read book will ing—and from those, battle-tested strategies and tips lead people to change their careers, their lives, and confidence by pursuing something bigger than our for success.”—Rich Karlgaard, publisher, Forbes Maga- own success.”—Adam Grant, Wharton School, author the world, for the better.”—Peter Singer, Princeton zine and Media, and, author of The Soft Edge. University, author of Animal Liberation and The Most of Originals and Give and Take. Portfolio • 240 pp. • 978-1-59184-736-6 • $27.95 Portfolio • 256 pp. • 978-1-59184-781-6 • $25.00 Also available: Think Big, Act Small 978-1-59184-393-1 Good You Can Do. Avery • 272 pp. • 978-1-59240-910-5 • $26.95 THE OBSTACLE IS THE WAY The Timeless Art of Turning Spencer Johnson, M.D. Gordon Mackenzie Trials into Triumph WHO MOVED MY CHEESE? ORBITING THE GIANT HAIRBALL “A book for the bedside of every future—and cur- An Amazing Way to Deal With Change in Your Work and in Your Life A Corporate Fool’s Guide to rent—leader in the world.”—Robert Greene, author of Surviving with Grace Foreword by Kenneth Blanchard, Ph.D. The 48 Laws of Power and Mastery. Viking • 224 pp. • 978-0-670-87983-0 • $23.00 Putnam • 96 pp. • 978-0-399-14446-2 • $19.95 Portfolio • 224 pp. • 978-1-59184-635-2 • $24.95 Named one of Management General’s Top Business Also available: Growth Hacker Marketing p. 13 Books of the Year NEW Dacher Keltner Charles S. Jacobs NEW MANAGEMENT REWIRED THE POWER PARADOX L. David Marquet Why Feedback Doesn’t Work How We Gain and Lose Influence TURN YOUR SHIP AROUND! and Other Surprising Lessons “With personal insight and the latest science, Dacher A Workbook for Implementing Intent-Based from the Latest Brain Science Keltner is both realistic and idealistic: The Power Para- Leadership in Your Organization “Turns prevalent management theory on its head and dox sheds light on human power’s dark side, as well as “The best how-to manual anywhere for managers on will have a lasting impact on how it is taught.”—Pub- its redeeming qualities. Everyone can learn from this delegating, training and driving flawless execution.”— lishers Weekly, starred review. wise book.”—Susan T. Fiske, Princeton University. Fortune Magazine. Portfolio • 240 pp. • 978-1-59184-337-5 • $16.00 Penguin • 208 pages • 978-0-14-311029-3 • $16.00 Portfolio • 192 pp. • 978-1-59184-753-3 • $15.00

Nathan Jamail Donald R. Keough General Stanley McChrystal THE LEADERSHIP PLAYBOOK THE TEN COMMANDMENTS FOR MY SHARE OF THE TASK Creating a Coaching Culture to BUSINESS FAILURE “McChrystal is a legendary warrior with a fine eye Build Winning Business Teams Foreword by Warren Buffett Avery • 224 pp. • 978-1-59240-866-5 • $27.00 See page 13 for enduring lessons about leadership, courage, and consequence.”—Tom Brokaw, author of The Greatest Generation. Donald G. Krause Portfolio • 480 pp. • 978-1-59184-682-6 • $20.00 THE ART OF WAR FOR EXECUTIVES Ancient Knowledge for Today’s Business Professional TarcherPerigee • 160 pp. • 978-0-399-53410-2 • $7.99

24 BUSINESS & MANAGEMENT 2017 Motivation, Management, & Leadership

NEW John G. Miller David Novak General Stanley McChrystal with Tantum QBQ! THE QUESTION TAKING PEOPLE WITH YOU Collins, David Silverman and Chris Fussell BEHIND THE QUESTION The Only Way to Make Big Things Happen TEAM OF TEAMS Practicing Personal Accountability “Novak shares his deep understanding of leadership: New Rules of Engagement at Work and in Life including everyone, the importance of a compelling for a Complex World Offers a method for putting personal accountability vision, comprehensive strategy and relentless imple- “An instant classic. [Team of Teams is the] best lead- into daily action, with results: problems get solved, mentation, the power of positive recognition and ership book I have read in many a decade, by one of barriers come down, service improves, teamwork continuous improvement forever.”—lan Mulally, CEO, our nation’s most gifted and iconic general officers.”— grows, and people adapt to change. Ford Motor Company. Admiral James Stavridis, USN (Ret), Supreme Allied Putnam • 160 pp. • 978-0-399-15233-7 • $19.95 Portfolio • 256 pp. • 978-1-59184-591-1 •$16.00 Commander at NATO 2009–2013; dean, The Fletcher Also available: Flipping the Switch 978-0-399-15295-5 School of Law and Diplomacy, Tufts University. NEW Portfolio • 304 pp. • 978-1-59184-748-9 • $29.95 John G. Miller and Kristin E. Lindeen David Novak and Christa Bourg THE QBQ! WORKBOOK O GREAT ONE! Ari Meisel A Hands-on Tool for Practicing Personal A Little Story About the Accountability at Work and in Life LESS DOING, MORE LIVING Awesome Power of Recognition Make Everything in Life Easier This workbook and study guide takes readers ofQBQ! “Through this insightful and elegantly written story, “[Less Doing, More Living] is a hands-on guide that The Question Behind the Question deeper into the ma- [Novak] does a brilliant job illustrating how recogni- teaches you how to quickly implement the art of terial, allowing them to explore and absorb how to tion—a simple concept that is all too easily taken for ‘strategic laziness’—doing only the most important replace blame, complaining, and procrastination with granted—can be a potent force, motivating people to stuff, and doing it well enough to get what you want... personal accountability, by asking the simple question, perform at their highest levels.”—Indra Nooyi, Chair- whether you’re an entrepreneur, a student, or any- “What can I do better next time?” man and CEO, PepsiCo. TarcherPerigee • 160 pp. • 978-0-14-312991-2 • $16.00 where in between.”—Dave Asprey, founder of Bullet- Portfolio • 240 pp. • 978-0-399-56206-8 • $25.00 proof Executive. TarcherPerigee • 144 pp. • 978-0-399-16852-9 • $15.95 Geoffrey A. Moore NEW DEALING WITH DARWIN Rachael O’Meara NEW How Great Companies Innovate PAUSE Urban Meyer with Wayne Coffey at Every Phase of Their Evolution Harnessing the Life-Changing ABOVE THE LINE “Moore has delivered an innovative and instructive Power of Giving Yourself a Break Lessons in Leadership and Life treatise on innovation.”—The Boston Globe. “With proven techniques backed by science, Rachael from a Championship Program Portfolio • 304 pp. • 978-1-59184-214-9 • $17.00 O’Meara shows us how to connect with ourselves and Contribution by Wayne Coffey tap into what we really value.”—Arianna Huffington. Remarkable lessons in leadership and teambuilding Margot Morrell and Stephanie Capparell TarcherPerigee • 256 pages • 978-0-14-312924-0 • $15.00 from one of the greatest college football coaches of our SHACKLETON’S WAY time. Leadership Lessons from NEW Penguin Press • 272 pp. • 978-1-101-98070-5 • $27.95 the Great Antarctic Explorer Neil Pasricha Penguin • 272 pp. • 978-1-101-98072-9 • $17.00 Preface by Alexandra Shackleton THE HAPPINESS EQUATION Paperback available August 2017 “A first-rate business primer.”—Publishers Weekly. Want Nothing + Do Penguin • 256 pp. • 978-0-14-200236-0 • $16.00 Anything=Have Everything NEW “Pasricha is a life coach for the next generation! He John G. Miller J. Keith Murnighan makes happiness attainable by using scientifically OUTSTANDING! DO NOTHING! proven habits that require low time investment and 47 Ways to Make Your Discover the Power of Hands-Off Leadership reap massive rewards!”—Shawn Achor, author of The Organization Exceptional “Murnighan uses rigorous research to provide detailed Happiness Advantage. Informed by his own commitment to the concept of advice that will help leaders do their jobs better, de- Putnam • 320 pp. • 978-0-425-27798-0 • $16.00 personal accountability and enlivened by compel- velop more adept and committed followers, and suf- ling true stories from exceptional organizations, John fer from less stress and overwork.”—Robert I. Sutton, Steve Peters Miller identifies the principles and behaviors that dis- author of The No Asshole Rule. THE CHIMP PARADOX tinguish outstanding organizations from the pack and Portfolio • 240 pages • 978-0-14-310856-6 • $17.00 The Mind Management Program to Help You provides readers with ways to integrate them into their Achieve Success, Confidence, and Happiness own work. TarcherPerigee • 368 pp. • 978-0-399-16359-3 • $16.95 TarcherPerigee • 224 pp. • 978-0-14-312992-9 • $15.00

BUSINESS & MANAGEMENT 2017 25 Motivation, Management, & Leadership

Daniel H. Pink Ken Robinson, Ph.D.,with Lou Aronica NEW DRIVE THE ELEMENT Ken Segall The Surprising Truth About How Finding Your Passion THINK SIMPLE What Motivates Us Changes Everything How Smart Leaders Defeat Complexity “Pink’s ideas deserve a wide hearing. Corporate A world-renowned creativity thinker shows how to “Segall gathers the best advice from industries and boards…could do well by kicking out their pay con- reach the element, the point at which natural talent leaders around the globe, and combines it with his sultants for an hour and reading Pink’s conclusions meets personal passion. “The Element transcends tra- own experience on a rocket ride with Apple from life instead.”—Forbes. ditional thought on how we think about and develop support to world domination.”—Steve Hayden, Vice Riverhead • 288 pp. • 978-1-59448-480-3 • $16.00 people in virtually any setting.”—Suzanne J. Peterson, Chairman, Ogilvy & Mather (retired). W.P. Carey School of Business at Arizona State Uni- Portfolio • 256 pp. • 978-1-59184-750-2 • $28.00 THE ADVENTURES OF JOHNNY BUNKO The Last Career Guide You’ll Ever Need versity. Penguin • 288 pp. • 978-0-14-311673-8 • $15.00 Told in Manga—the popular Japanese comic book for- G. Richard Shell mat—this story of a young man who lands his first job FINDING YOUR ELEMENT SPRINGBOARD Launching Your Personal Search for Success illustrates the six key core lessons of finding, keeping How to Discover Your Talents and and flourishing in satisfying work. “Hard-hitting and Passions and Transform Your Life Based on Wharton professor Richard Shell’s Success informative yet bursting with optimism.”—Forbes. “A book that is as relevant and imperative for the par- course, designed to answer the questions “What, for Riverhead • 160 pp. • 978-1-59448-291-5 • $16.00 ents of a 12-year-old as it is for the CEO of a behemoth me, is success?” and “How will I achieve it?” Shell corporation.”—Vanity Fair. shows readers how to tap into hidden influences of A WHOLE NEW MIND Penguin • 320 pp. • 978-0-14-312551-8 • $17.00 family, media, and culture on their beliefs about suc- Why Right-Brainers Will Rule the Future cess in order to recognize their unique passions and See page 35 Also available: To Sell Is Human, see page 13 NEW capabilities. Raj Raghunathan Portfolio • 320 pp. • 978-1-59184-700-7 • $16.00 Also available: Bargaining for Advantage p. 19, The Art of Jerry Porras, Stewart Emery, IF YOU’RE SO SMART, WHY Woo p. 19 and Mark Thompson AREN’T YOU HAPPY? SUCCESS BUILT TO LAST “This is an empirically-grounded, practical, and fun- NEW Creating a Life that Matters to-read book that will help you get the most out of SImon Sinek Plume • 304 pp. • 978-0-452-28870-6 • $16.00 your life and find the happiness you really want. A TOGETHER IS BETTER must-read for anyone searching for the true meaning A Little Book of Inspiration NEW of success.”—Kristin Neff, Ph.D., author ofSelf Com- In this unique combination of inspiring quotes, story- Adam Smiley Poswolsky passion. telling, and commentary, Sinek shows us that we are THE QUARTER-LIFE BREAKTHROUGH Portfolio • 352 pp. • 978-1-101-98073-6 • $28.00 more likely to overcome our struggles to find what we Invent Your Own Path, Find Meaningful are looking for when we are willing to work and col- Work, and Build a Life That Matters Mike Rose laborate with others. Poswolsky provides honest, counterintuitive, and in- THE MIND AT WORK Portfolio • 144 page • 978-1-59184-785-4 • $22.00 spiring career advice for anyone stuck in a quarter-life Valuing the Intelligence crisis (or third-life crisis) figuring out what to do with of the American Worker NEW their lives. “Humorous yet deeply moving, this ex- “An eloquent tribute to our working men and women” LEADERS EAT LAST cellent book should come with a warning: DO NOT (Studs Terkel) that uncovers the intellectual demands Why Some Teams Pull Together and Others Don’t READ UNLESS YOU WANT TO CHANGE YOUR of the most undervalued work. “[Rose has] a rare ca- LIFE.”—Lodro Rinzler, author of The Buddha Walks pacity to weave together elements of autobiography While many of today’s workplaces are full of cyni- into the Office, founder of the Institute for Compas- with the role of class.”—Houston Chronicle. cism and self-interest, the best organizations are those sionate Leadership. Penguin • 304 pp. • 978-0-14-303557-2 • $17.00 that foster trust and cooperation because their leaders TarcherPerigee • 224 pp. • 978-0-14-310952-5 • $15.00 build what Sinek calls a Circle of Safety, which sepa- NEW rates the security inside the team from the challenges Jeffrey Rothfeder outside, and energies are devoted to facing the com- www.prhspeakers.com DRIVING HONDA mon enemy and seizing big opportunities. Now with Inside the World’s Most a new chapter on leading millennials, based on Simon For all inquiries, including speakers’ fees Innovative Car Company Sinek’s viral video, “The Millennial Question” (150+ and availability, call 212-366-2271 or email million views). [email protected] “Fascinating and insightful.”—Financial Times. Portfolio • 320 pp. • 978-1-59184-797-7 • $16.00 Portfolio • 368 pp. • 978-1-59184-801-1 • $17.00 Also available: Start with Why 978-1-59184-644-4

26 BUSINESS & MANAGEMENT 2017 Motivation, Management, & Leadership

NEW NEW NEW Simon Sinek, David Mead, Itay Talgam Anthony Tjan and Peter Docker THE IGNORANT MAESTRO GOOD PEOPLE FIND YOUR WHY How Great Leaders Inspire The Only Leadership Decision A Practical Guide to Discovering Unpredictable Brilliance That Really Matters Purpose for You and Your Team “An enthralling portrait of some of music’s most fas- Tjan argues that while competence is necessary, real Portfolio • 208 pp. • 978-0-14-311172-6 • $25.00 cinating conductors that serves as a vehicle for a re- goodness must also encompass values. Available September 2017 markably thoughtful study of leadership.”—General Portfolio • 304 pages • 978-0-399-56215-0 • $28.00 Stanley McChrystal, author of Team of Teams. NEW Portfolio • 240 pp. • 978-1-59184-723-6 • $26.95 NEW Terri L. Sjodin Brian Tracy SCRAPPY NEW MASTER YOUR TIME, A Little Book About Choosing to Play Big Carson Tate MASTER YOUR LIFE “While scrappiness isn’t taught in business school, WORK SIMPLY The Breakthrough System to Get More embracing the mind-set can be the difference between Embracing the Power of Your Results, Faster, in Every Area of Your Life success and failure. Reading [Sjodin’s] book is like tak- Personal Productivity Style Based on the most recent research in the field of pro- ing a performance enhancing drug for your business “Not only is Work Simply rich with solid, practical, ductivity, as well as the author’s personal experiences career...with no bad side effects.”—Alexander S. Bha- grounded advice about reclaiming your time, it’s in- and those of his clients, Tracy identifies the ten differ- thal, co-president, RAJ Swim & SwimSpot. fused with heart, warmth, and humanity to boot.”— ent “times” in which we operate, and reveals a unique Portfolio • 256 pp. • 978-1-59184-835-6 • $27.00 Sonia Choquette, author of The Answer Is Simple and approach required for each of these in order to per- Trust Your Vibes at Work. form at our very best. Stan Slap Portfolio • 304 pp. • 978-1-59184-730-4 • $26.95 TarcherPerigee • 240 pp. • 978-0-399-18381-2 • $22.00 BURY MY HEART AT NEW CONFERENCE ROOM B NEW The Unbeatable Impact of GET SMART! William C. Taylor Truly Committed Managers How to Think and Act Like the Portfolio • 272 pp. • 978-1-59184-324-5 • $25.95 SIMPLY BRILLIANT Most Successful and Highest-Paid How Great Organizations Do Ordinary People in Every Field Things in Extraordinary Ways Perry M. Smith and Jeffrey W. Foley “An amazing book with the simple reminder that “Taylor empowers us with a set of basic, first-order RULES AND TOOLS FOR LEADERS when we look for good, good things happen. Brian, principles in action—on the virtues of kindness, hu- From Developing Your Own Skills to Running you’ve done it again.”—Greg S. Reid, author of Stick- Organizations of Any Size, Practical Advice mility, and empathy—that turbocharge, and often ability and coauthor of Thoughts Are Things. for Leaders at All Levels outdo, all of the more complex ideas we teach in busi- TarcherPerigee • 224 pp. • 978-0-399-18378-2 • $23.00 TarcherPerigee • 320 pp. • 978-0-399-16351-7• $15.95 ness schools. A must read!”—Len Schlesinger, Har- vard Business School, President Emeritus at Babson NEW NEW College. Rory Vaden Portfolio • 272 pp. • 978-1-59184-775-5 • $27.00 Scott Steinberg PROCRASTINATE ON PURPOSE MAKE CHANGE WORK FOR YOU 5 Permissions to Multiply Your Time 10 Ways to Future-Proof Yourself, Fearlessly Noel Tichy “[Vaden] builds on what we’ve all heard about time Innovate, and Succeed Despite Uncertainty SUCCESSION management and adds the two things that have al- Mastering the Make-or-Break “A must-read for those who want to survive in our rap- ways been missing: emotion and significance.”—Dave Process of Leadership Transition idly changing world. Clear. Concise. Practical.”—Gary Ramsey, nationally syndicated radio show host. Portfolio • 448 pages • 978-1-59184-498-3 • $29.95 Shapiro, CEO, Consumer Electronics Association. Also available: Judgment on the Front Line 978-1-59184- TarcherPerigee • 256 pp. • 978-0-399-17063-8 • $16.95 TarcherPerigee • 320 pp. • 978-0-399-16677-8 • $16.95 388-7, Judgment 978-1-59184-293-4 Jane Walmsley Sun-tzu Gordon Thomas BRIT-THINK, AMERI-THINK THE ART OF WAR LEADER EFFECTIVENESS TRAINING: A Transatlantic Survival Guide The Essential Translation L.E.T. Revised Edition of the Classic Book of Life Proven Skills for Leading “A candid and humorous look at the way Americans Translated with an Introduction and Today’s Business into Tomorrow and British view life from different perspectives.”—The Commentary by John Minford Revised Edition Washington Post. Penguin Classics • 384 pp. • 978-0-14-043919-9 • $18.00 TarcherPerigee • 320 pp. • 978-0-399-52713-5 • $26.00 Penguin • 160 pp. • 978-0-14-200134-9 • $15.00

BUSINESS & MANAGEMENT 2017 27 Motivation, Management, & Leadership / Women in Business

Bill Walsh with Steve Jamison WOMEN IN BUSINESS Linda R. Hirshman and Craig Walsh GET TO WORK THE SCORE TAKES CARE OF ITSELF ...And Get a Life, Before It’s Too Late Jessica Bacal My Philosophy of Leadership MISTAKES I MADE AT WORK “One of the most outspoken voices in the...women’s Portfolio • 288 pp. • 978-1-59184-347-4 • $17.00 5 Influential Women Reflect on What movement...sifts through the confusing spectrum of They Got Out of Getting It Wrong arguments over women’s roles with a clarity and con- NEW “This insightful book reminds us that even the women viction harking back to Betty Friedan.”—Los Angeles Shaa Wasmund we most admire have dealt with failure.”—Arianna Times Book Review. DO LESS, GET MORE Huffington. Penguin • 112 pp. • 978-0-14-303894-8 • $12.00 How to Work Smart and Live Life Your Way Plume • 272 pp. • 978-0-14-218057-0 • $16.00 “This book will teach you how to do the right thing Arlie Russell Hochschild at the right time rather than trying to do everything with Anne Machung NEW all the time. Invaluable advice for busy people and a Cheryl Casone THE SECOND SHIFT potential life changer!”—Jason Jennings, author of The Working Families and the THE COMEBACK Revolution at Home Reinventors and The High-Speed Company. How Today’s Moms Reenter Updated Edition Portfolio • 224 pp. • 978-1-59184-716-8 • $27.95 the Workplace Successfully Penguin • 352 pp. • 978-0-14-312033-9 • $17.00 Portfolio • 224 pages • 978-1-101-97982-2 • $26.00 NEW NEW Sam Weinman Carla Harris Sharon Lechter WIN AT LOSING EXPECT TO WIN How Our Biggest Setbacks Can 10 Proven Strategies for THINK AND GROW RICH FOR WOMEN Lead to Our Greatest Gains Thriving in the Workplace Using Your Power to Create Success and Significance A rousing guide to succeeding from setbacks, with One of the most powerful and respected women in “As a successful entrepreneur, philanthropist, and lessons from famous figures who have survived and business today shares advice, tips, and strategies for catalyst, Sharon Lechter mixes wisdom from women thrived after enduring legendary defeats. surviving in any workplace environment. TarcherPerigee • 272 pp. • 978-0-14-310958-7 •$26.00 Plume • 240 pp. • 978-0-452-29590-2 • $16.00 through the ages with her own powerful experiences to map a road to success.”—Barbara Barrett, former United States Ambassador to Finland. David Whyte Margaret Heffernan TarcherPerigee • 352 pp. • 978-0-399-17476-6 • $16.95 THE THREE MARRIAGES WOMEN ON TOP Reimagining Work, Self and Relationship “Heffernan blasts through the fog with her conten- Riverhead • 384 pp. • 978-1-59448-435-3 • $17.00 NEW tion that women-owned companies are creating a Natalie MacNeil CROSSING THE UNKNOWN SEA ‘new norm’ for entrepreneurial business and manage- THE CONQUER KIT Work as a Pilgrimage of Identity ment success. And she comes armed with hair-raising A Creative Business Planner for Riverhead • 272 pp. • 978-1-57322-914-2 • $16.00 facts.”—Business Voice. Women Entrepreneurs Penguin • 288 pp. • 978-0-14-311280-8 • $15.00 “MacNeil’s interactive approach to navigating the NEW business world…will strengthen readers’ savvy and David Zweig NEW confidence.”—BookPage. INVISIBLES Pat Heim, Tammy Hughes, TarcherPerigee • 224 pp. • 978-0-399-17577-0 • $16.95 Celebrating the Unsung and Susan K. Golant Heroes of the Workplace HARDBALL FOR WOMEN “Invisibles explains why some of the world’s most tal- Winning at the Game of Business ented, accomplished people choose to fly under the Third Edition radar....It’s a clarion call for work as a craft: for gener- For nearly two decades, Hardball for Women has ously sharing knowledge without hogging credit and shown women how to get ahead in the business world. www.prhspeakers.com prizing meaningful work above public recognition. An Whatever the arena, it decodes male business culture excellent book.”—Adam Grant, The Wharton School, and shows women how to break patterns of behavior For all inquiries, including speakers’ fees author of Originals. that put them at a disadvantage. The latest edition is and availability, call 212-366-2271 or email Portfolio • 272 pp. • 978-1-59184-790-8 • $16.00 fully updated for the post-Lean In era. [email protected] Plume • 432 pp. • 978-0-14-218177-5 • $17.00

28 BUSINESS & MANAGEMENT 2017 Women in Business / Innovation & Creativity

NEW Joni Seager INNOVATION & CREATIVITY Tara Mohr THE PENGUIN ATLAS OF WOMEN IN THE WORLD PLAYING BIG Scott Adams Practical Wisdom for Women Who Fourth Edition Want to Speak Up, Create, and Lead HOW TO FAIL AT ALMOST Graphically presents global data on key issues facing EVERYTHING AND STILL WIN BIG “Mohr offers a new model of leadership, one that women today: equality, motherhood, feminism, wom- Kind of the Story of My Life acknowledges and embraces the complex realities of en at work, women in the global economy, and more. “Adams has drawn nearly 9,000 Dilbert cartoons since the women’s lives. She shows us how to take the leap, even “A wealth of fascinating information.”—The Washing- strip began, in 1989, and his cynical take on management when we don’t feel ready. Playing Big is the perfect ton Post. ideas, the effectiveness of bosses, and cubicle life has af- Penguin • 128 pp. • 978-0-14-311451-2 • $22.00 catalyst for any woman who wants to go outside her fected the worldview of millions. But he built his success- comfort zone, find her voice, and embrace the big- ful career mainly through trial and error—a whole lot of gest possibilities of her life.”—Kelly McGonigal, Ph.D., NEW error, to be exact.”—Harvard Business Review. author of The Willpower Instinct. Farnoosh Torabi Portfolio • 256 pp. • 978-1-59184-774-8 • $16.00 Avery • 304 pp. • 978-1-59240-960-0 • $17.00 WHEN SHE MAKES MORE The Truth About Navigating Love and Ron Adner Life for a New Generation of Women NEW THE WIDE LENS Susan Packard “Torabi unmasks the challenges female breadwinners What Successful Innovators NEW RULES OF THE GAME face and provides solid solutions for protecting your See That Others Miss 10 Strategies for Women in the Workplace finances and your relationship.”—Tory Johnson, au- “This is a path-breaking perspective on innovation. “With style that’s observant, insightful and funny, thor of The Shift. Adner’s tools guide you to ask the right questions to Plume • 272 pp. • 978-0-14-218192-8 • $16.00 Packard teaches the rules and the language of win- protect you from making mistakes that condemn so ners.”—The Washington Post. many innovations to failure.”—Clayton M. Chris- TarcherPerigee • 256 pp. • 978-0-7352-0538-3 • $18.00 NEW tensen, Harvard Business School, author of The Inno- Laura Vanderkam vator’s Dilemma. NEW I KNOW HOW SHE DOES IT Portfolio • 304 pp. • 978-1-59184-629-1 • $17.00 Caryl Rivers and Rosalind C. Barnett How Successful Women Make the Most of Their Time THE NEW SOFT WAR ON WOMEN Warren Berger and Bruce Mau How the Myth of Female Ascendance Is “[Vanderkam] shares how busy people build full, pro- CAD MONKEYS, DINOSAUR BABIES, Hurting Women, Men—and Our Economy ductive careers and happy homes as well. You’ll find AND T-SHAPED PEOPLE “Myth-shattering, disturbing, persuasive, and hope- lots of tools that can help you make time for every- Inside the World of Design Thinking and How ful all at once. The authors argue that discrimination thing that’s important and cut out what’s not.”—An- it Can Spark Creativity and Innovation isn’t gone, it’s gone underground, and they show what gela Jia Kim, founder of Om Aroma & Co. and Savor. “Berger utilizes anecdotal storytelling, one of the best to do about it to ensure that women’s talent isn’t lost. Portfolio • 320 pp. • 978-0-14-310972-3 • $17.00 Also available: 168 Hours 978-1-59184-410-5 teaching methods, and combines it with actual ex- Anyone who cares about a thriving economy—and amples of creative solutions—among the most pow- her own career—should grab this powerful book.”— erful tools any educator can use to elicit creative and Marie C. Wilson Rosabeth Moss Kanter, Harvard Business School, and innovative thinking from learners.”—John E. Martin- CLOSING THE LEADERSHIP GAP author of Confidence and SuperCorp. Rutherford, Harrington College of Design. Add Women, Change Everything TarcherPerigee • 204 pp. • 978-0-399-17639-5 • $17.95 Penguin • 352 pp. • 978-0-14-311802-2 • $18.00 Penguin • 240 pp. • 978-0-14-311403-1 • $16.00

Hanna Rosin NEW THE END OF MEN Sunni Brown And the Rise of Women THE DOODLE REVOLUTION “Pinpoints the precise trajectory and velocity of the Unlock the Power to Think Differently culture....Rosin’s book, anchored by data and aroma- Join Penguin Publishing Group’s College “Sunni Brown opens our minds to the idea that we tized by anecdotes, concludes that women are gaining Faculty Information Service for personal naturally possess a simple, overlooked skill of great the upper hand.”—The Washington Post. assistance in selecting books for college value: the ability to doodle. It’s a rare gift to be taught Riverhead • 336 pp. • 978-1-59463-183-2 • $17.00 courses. See pages 42-43 for more such a rewarding truth in so joyful and light-hearted a information or go to: www.penguin.com/ manner. Sunni is a creative light and an inspiring men- facinfo tor.”—Chris Anderson, TED Curator. Portfolio • 272 pp. • 978-1-59184-703-8 • $20.00

BUSINESS & MANAGEMENT 2017 29 Innovation & Creativity

NEW Seth Godin Josh Kaufman Dorie Clark V IS FOR VULNERABLE THE FIRST 20 HOURS STAND OUT Life Outside the Comfort Zone How to Learn Anything...Fast! How to Find Your Breakthrough Idea and Illustrated by Hugh MacLeod Research suggests it takes 10,000 hours to master a Build a Following Around It This full-color ABC book for adults highlights twenty- new skill. Kaufman challenges this notion with sys- “It’s easy to admire a thought leader; it’s much harder six of Seth Godin’s principles about treating your work tematic approach to rapid skill acquisition showing to become one. Stand Out illuminates the path. With as a form of art, with illustrations by acclaimed car- readers how to deconstruct complex skills, maximize compelling advice from many of the world’s top influ- toonist Hugh MacLeod. productive practice, and remove common learning encers, as well as her own impressive journey, Dorie Portfolio • 64 pp. • 978-1-59184-610-9 • $16.95 barriers in just 20 hours. Clark has written a highly accessible book that’s both Also available: The Icarus Deception 978-1-59184-607-9, Portfolio • 288 pp. • 978-1-59184-694-9 • $16.00 Poke the Box 978-1-59184-825-7, The Big Moo p. 23 informative and motivating.”—Adam Grant, The Wharton School, author of Originals. NEW NEW Portfolio • 224 pp. • 978-1-59184-740-3 • $26.95 Rod Judkins Tim Harford THE ART OF CREATIVE THINKING Lee Crutchley MESSY 89 Ways to See Things Differently The Power of Disorder to THE ART OF GETTING STARTED Transform Our Lives In short and engaging entries, this deceptively simple Written by illustrator Lee Crutchley, this upbeat, inter- “Ranging expertly across business, politics and the volume presents examples of creative thinkers from active book is filled with inspiration, humor, wisdom, arts, Tim Harford makes a compelling case for the the worlds of writing, music, architecture, painting, commiseration, and help whenever the reader needs creative benefits of disorganization, improvisation and technology, and more, shedding light on their process, it most. confusion. His liberating message: you’ll be more suc- and showing how each of us can learn from them to TarcherPerigee • 160 pp. • 978-0-399-16407-1 • $15.00 cessful if you stop struggling so hard to plan or control improve our lives and our work. TarcherPerigee • 208 pp. • 978-0-399-17683-8 • $16.00 your success. Messy is a deeply researched, endlessly Nir Eyal eye-opening adventure.”—Oliver Burkeman, author HOOKED of The Antidote: Happiness for People Who Can’t Stand Adam L. Penenberg How to Build Habit-Forming Products Positive Thinking. PLAY AT WORK How Games Inspire Breakthrough Thinking Edited by Ryan Hoover Riverhead • 304 pp. • 978-1-59463-479-6 •$28.00 “Nir’s work is an essential crib sheet for any startup “Penenberg takes you well beyond Zynga and through looking to understand user psychology.”—Dave Mc- Todd Henry the countless, inventive ways games can be designed to Clure, Founder 500 Startups. THE ACCIDENTAL CREATIVE bring out our best thinking. This is a fascinating and Portfolio • 256 pp. • 978-1-59184-778-6 • $25.95 How to Be Brilliant at a Moment’s Notice entertaining exploration of that most basic of human “Henry’s prescription for maximizing productivity proclivities: play.”—Daniel H. Pink, author of To Sell Is NEW is sagacious, innovative, and sublimely practical. The Human and Drive. Portfolio • 256 pp. • 978-1-59184-710-6 • $17.00 Agustín Fuentes Accidental Creative is high-octane fuel for creative THE CREATIVE SPARK productivity.”—Steven Pressfield, author of The War How Imagination Made Humans Exceptional of Art. NEW “A magisterial tour of what makes us human, and how Portfolio • 240 pp. • 978-1-59184-624-6 • $16.00 Philippe Petit we got that way. Large and complex controversies are CREATIVITY The Perfect Crime judiciously evaluated in a clearly written, fascinating NEW way, and coherently assembled into a persuasive alter- Peter Himmelman “Petit created one of the greatest works of art of the native to the simplistic biologisms that dominate con- LET ME OUT twentieth century. He is also a most intelligent and temporary discourse.”—R. Brian Ferguson, Rutgers Unlock Your Creative Mind original thinker (not to mention terrific company). University-Newark. and Bring Your Ideas to Life How lucky we are to have him as a guide into the elu- Dutton • 352 pages • 978-1-101-98394-2 • $28.00 “A scientifically solid, humanly inspiring, personally sive and all-important subject of creativity.”—Jona- transformative approach to liberating innovative ideas than Safran Foer. and inspiring creative action. Himmelman’s human- Riverhead • 224 pp. • 978-1-59463-387-4 • $18.00 Join Penguin Publishing Group’s College ity and humor make the journey both a pleasure and Faculty Information Service for personal whole lot of fun!”—Daniel J. Siegel, UCLA School of assistance in selecting books for college courses. See pages 42-43 for more Medicine, Mindsight Institute, author of Brainstorm. TarcherPerigee • 240 pp. • 978-0-14-311095-8 • $23.00 information or go to: www.penguin.com/ facinfo

30 BUSINESS & MANAGEMENT 2017 Innovation & Creativity

NEW Dan Roam NEW John Pollack SHOW AND TELL Matthew Syed SHORTCUT How Everybody Can Make BLACK BOX THINKING How Analogies Reveal Connections, Spark Extraordinary Presentations Why Most People Never Learn Innovation, and Sell Our Greatest Ideas “Whether you present on stage, in the boardroom, or from Their Mistakes—But Some Do “Once you lower your guard to Pollack’s clever forays, in the classroom, this book is your bible for touch- Using a cornucopia of interviews, gripping stories, you will never undervalue the power of analogical rea- ing hearts and minds.”—Ekaterina Walker, author of and sharp-edged science, Syed explores the intimate soning again—or ignore the risks of using compari- Think Like Zuck and The Power of Visual Storytelling. relationship between failure and success. Moving from sons too sloppily.”—Jack Rakove, Stanford University, Portfolio • 272 pages • 978-1-59184-802-8 •$18.00 anthropology to psychology and from history to com- winner of the Pulitzer Prize. plexity theory, he explains why even when we think we Avery • 256 pp. • 978-1-59240-947-1 • $17.00 Pamela Slim have 20/20 hindsight, our vision is still fuzzy. He offers BODY OF WORK a radical new idea: that the most important determi- NEW Finding the Thread That nant of success in any field is an acknowledgment of Bob Proctor and Greg S. Reid Ties Your Story Together failure and a willingness to engage with it. THOUGHTS ARE THINGS “Slim has written THE modern career handbook. Her Portfolio • 336 pp. • 978-0-14-313030-7 • $17.00 Turning Your Ideas Into Realities advice, spunk, and spirit make it a joy to read.”—Rob- “When you’re ready to change everything about your ert Sutton, Stanford University, author of The No Ass- NEW life, you have to change your thoughts, which control hole Rule and Scaling Up Excellence. Erik Wahl your actions and your results. This book is where you Portfolio • 256 pp. • 978-1-59184-619-2 •$16.00 THE SPARK AND THE GRIND begin.”—Jim Stovall, author of The Ultimate Gift. Ignite the Power of Disciplined Creativity TarcherPerigee • 224 pp. • 978-0-399-17497-1 • $16.95 Keri Smith Synthesizing the wisdom of other artists, philoso- EVERYTHING IS CONNECTED phers, scientists and business visionaries throughout Reimagining the World One NEW history, along with his personal story of generating Postcard at a Time Srinivas Rao creative work as an artist, Wahl presents a guide to en- UNMISTAKABLE “Everything is Connected is not just a book of post- suring constant creativity. Why Only Is Better Than Best cards. It’s a series of experiments designed to shake us Portfolio • 256 pages • 978-0-399-56420-8 • $26.00 “If you’re interested in short-term fame and fleeting out of our ruts. Through the ingenious use of the com- status, you’re better off with reality TV and the latest mon postcard, Keri Smith encourages us to embark on social network. But if you want to change the world, a quest to reanimate everyday life.”—Booktopia. Penguin • 51 pp. • 978-0-399-16518-4 • $14.00 this book will inspire, encourage, and equip you. The Also available: Mess 978-0-399-53600-7, How to Be an stories are powerful and the advice is rock solid.”— Explorer of the World 978-0-399-53460-7 Chris Guillebeau, author of Born for This and The $100 Startup. Tom Sturges Portfolio • 224 pp. • 978-1-101-98170-2 • $25.00 EVERY IDEA IS A GOOD IDEA Be Creative Anytime, Anywhere www.prhspeakers.com NEW “One of the most revealing and insightful books on For all inquiries, including speakers’ fees Dan Roam the creative process that I have ever read.”—Ritch Esra, and availability, call 212-366-2271 or email DRAW TO WIN publisher of The Music Business Registry. [email protected] A Crash Course on How to Lead, TarcherPerigee • 288 pp. • 978-0-399-16603-7 • $16.95 Sell, and Innovate With Your Visual Mind “In this wonderful little book, Dan Roam has achieved something remarkable. He shows how the sim- Sign up for Penguin Random House plest thing—making a quick little drawing of your newsletters to get the latest Now you can make desk and examination thoughts—leads to a renewed sense of purpose, focus, information on new books for your calm, and mastery.”—Kelly McGonigal, author of The copy requests online. Visit courses. www.penguin.com/deskcopyorder or Willpower Instinct and The Upside of Stress. www.randomhouseacademic.com/ Portfolio • 272 pp. • 978-0-399-56299-0 • $20.00 www.penguin.com/examcopyorder e-newsletters to order

BUSINESS & MANAGEMENT 2017 31 Innovation & Creativity / Psychology & Business

NEW Stuart Brown, M.D. with NEW Rosamund Stone Zander Christopher Vaughan Susan David, Ph.D. PATHWAYS TO POSSIBILITY PLAY EMOTIONAL AGILITY Transforming Our Relationship with How It Shapes the Brain, Opens the Get Unstuck, Embrace Change, Ourselves, Each Other, and the World Imagination, and Invigorates the Soul and Thrive in Work and Life “An extraordinary, a unique, book. Zander helps us to “Builds a compelling case for the importance of rec- “David is a leading authority on how our thoughts, see the connection between our inner selves and the reation to success and creativity—and insists that emotions and motives can empower or derail us. nature of the natural world and the universe. By the grown-ups need it too.”—Discover. Her work combines compelling research, an engag- end we have a new understanding of who we are and Avery • 240 pp. • 978-1-58333-378-5 • $17.00 ing style, and practical wisdom to show people how our individual human responsibilities.”—Jane Goodall. to create meaningful change in their lives in order to Viking • 272 pages • 978-0-670-02518-3 • $26.00 Olivia Fox Cabane and Judah Pollack thrive.”—Peter Salovey, president, Yale University. Penguin • 272 pages • 978-0-14-311054-5 • $17.00 THE NET AND THE BUTTERFLY Avery • 288 pp. • 978-1-59240-949-5 • $27.00 Paperback available June 2017 The Art and Practice of Breakthrough Thinking Cathy Davidson Rosamund Stone Zander and Drawing on their extensive coaching and training NOW YOU SEE IT Benjamin Zander practice with top Silicon Valley firms, Cabane and How the Brain Science of Attention Will THE ART OF POSSIBILITY Pollack provide a step-by-step process for accessing Change Our Schools, Workplaces, and Transforming Professional and Personal Life the part of the brain that produces breakthroughs and Everything Else Penguin • 224 pp. • 978-0-14-200110-3 • $15.00 systematically removing internal blocks to encourage Penguin • 352 • 978-0-14-312126-8 • $17.00 new ways of thinking. PSYCHOLOGY IN BUSINESS Portfolio • 288 pp. • 978-1-59184-719-9 • $27.00 Edward L. Deci with Richard Flaste WHY WE DO WHAT WE DO Adam Alter Tomas Chamorro-Premuzic, Ph.D. Challenges traditional thinking, showing the best way DRUNK TANK PINK CONFIDENCE to motivate people is by supporting their sense of au- And Other Unexpected Forces That Shape How Much You Really Need tonomy. How We Think, Feel, and Behave and How to Get It Penguin • 240 pp. • 978-0-14-025526-3 • $16.00 “With remarkable clarity and subversive humor, Al- “Persuasively argues that we’ve taken our culture of ter presents a radical new perspective on human na- self-assurance and self-promotion too far.”—Harvard John F. Demartini ture.”—Paul Bloom, author of How Pleasure Works. Business Review. THE VALUES FACTOR Penguin • 272 pp. • 978-0-14-312493-1 • $17.00 Plume • 272 pp. • 978-0-14-218116-4 • $17.00 The Secret to Creating an Also available: Irresistible p. 5 Inspired and Fulfilling Life NEW Berkley • 400 pp. • 978-0-425-26474-4 • $16.00 NEW Amy Chua and Jed Rubenfeld Brené Brown, Ph.D. THE TRIPLE PACKAGE NEW DARING GREATLY How Three Unlikely Traits Explain the Rise David DeSteno, Ph.D. How the Courage to Be Vulnerable and Fall of Cultural Groups in America THE TRUTH ABOUT TRUST Transforms the Way We Live, Love, “A sometimes funny, sometimes academic, and always Parent, and Lead How It Determines Success in interesting study of the cultural traits that make some Life, Love, Learning, and More “Brown draws upon extensive research and personal groups outperform others in America....The book asks “Smart, fun, and informative, The Truth About Trust experience to explore the paradoxes of courage: we be- a very important question: why are some of us doing describes the most frightening, most wonderful, and come strong by embracing vulnerability, we dare more so much better (or worse) than others?”—National most human thing we do: putting our fates in some- greatly when we acknowledge our fear.”—Gretchen Review Online. one else’s hands. This one’s worth reading. Trust me.”— Rubin, author of The Happiness Project. Penguin • 352 pages • 978-0-14-312635-5 • $17.00 Avery • 320 pp. • 978-1-59240-841-2 • $17.00 Daniel Gilbert, Harvard, author of Stumbling on Hap- piness. Plume • 288 pp. • 978-0-14-218166-9 • $16.00 Join Penguin Publishing Group’s College Sign up for Penguin Random House Faculty Information Service for personal newsletters to get the latest assistance in selecting books for college information on new books for your courses. See pages 42-43 for more courses. information or go to: www.penguin.com/ www.randomhouseacademic.com/ facinfo e-newsletters

32 BUSINESS & MANAGEMENT 2017 Psychology & Business

Bob Deutsch, Ph.D., and Lou Aronica Nassir Ghaemi Heidi Grant Halvorson, Ph.D. THE 5 ESSENTIALS A FIRST-RATE MADNESS SUCCEED Using Your Inborn Resources Uncovering the Links Between How We Can Reach Our Goals to Create a Fulfilling Life Leadership and Mental Illness An eminent social psychologist shows us how we can “A book of rare insight on how to live your best life “Ghaemi is a remarkably disciplined writer, and he finally win by revealing how goals really work—and by by tapping into your deep personal resources. Bob examines both psychiatry and history with impres- showing us how to avoid what typically goes wrong. Deutsch is a wise, seasoned and compassionate com- sive clarity and sensitivity. A First-Rate Madness will Plume • 304 pp. • 978-0-452-29771-5 • $16.00 panion on this essential journey to become your true almost certainly be one of the most fascinating books self.”—Sir Ken Robinson, Ph.D., author of Creative of the year, not just because of the author’s lucid prose Heidi Grant Halvorson, Ph.D. Schools and Finding Your Element. and undeniable intelligence, but because of his pro- and E. Tory Higgins, Ph.D. Penguin • 320 pp. • 978-0-14-310806-1 •$17.00 vocative thesis: ‘For abnormal challenges, abnormal FOCUS leaders are needed.’”—NPR.org. Use Different Ways of Seeing the NEW Penguin • 352 pp. • 978-0-14-312133-6 • $17.00 World for Success and Influence Paul Dolan, Ph.D. “Insightful, thought-provoking, and highly practical, HAPPINESS BY DESIGN NEW Focus is an invaluable resource for anyone who wants Change What You Do, Not How You Think Gerd Gigerenzer more deeply to understand how to motivate others.”— “Dolan gives a comprehensive overview of the science RISK SAVVY Gretchen Rubin, author of The Happiness Project. of happiness and useful tips to achieve it. In his quest How to Make Good Decisions Plume • 272 pp. • 978-0-14-218073-0 • $16.00 to explain what makes us happy, Dolan touches on a Risk Savvy is an essential guide to the science of good powerful idea: happiness need not be pursued, simply decision making, showing how ordinary people can NEW rediscovered. In other words, sources of pleasure and make better decisions for their money, their health, Todd Kashdan and Robert Biswas-Diener purpose are all around us, if only one knows where to and their families. Gigerenzer delivers the surprising THE UPSIDE OF YOUR DARK SIDE look.”—Scientific American. conclusion that the best results often come from con- Why Being Your Whole Self—Not Just Your Plume • 256 • 978-0-14-751630-5 • $16.00 sidering less information and listening to your gut. “Good” Self—Drives Success and Fulfillment Penguin • 336 pp. • 978-0-14-312710-9 •$17.00 “With verve, humor, solid research, and lots of exam- ples, the authors cut through prevailing myths about NEW GUT FEELINGS happiness to show what actually creates a fulfilling, Friederike Fabritius and The Intelligence of the Unconscious Hans W. Hagemann contributing life. Brave, bold, and brilliant.”—Rick “Gigerenzer is able to show how aspects of intuition THE LEADING BRAIN Hanson, Ph.D., author of Buddha’s Brain. Powerful Science-Based Strategies work and how ordinary people successfully use it in Plume • 304 pp. • 978-0-14-751644-2 • $16.00 for Achieving Peak Performance modern life.”—The New York Times. Penguin • 288 pp. • 978-0-14-311376-8 • $16.00 “Really enjoyable and informative. Covers much of NEW what I teach my students, that they must take com- Maria Konnikova Joshua Greene mand of their own psychological machinery to be suc- THE CONFIDENCE GAME cessful in any endeavor. I hope to incorporate many of MORAL TRIBES Why We Fall for It...Every Time Emotion, Reason, and the the lessons in my lectures and recommend the book to Gap Between Us and Them “A fascinating look at the psychology behind every my students.”—Ken Singer, UC Berkeley. hustle, from Bernie Madoff’s Ponzi scheme to a three- “Greene is the rarest of birds—a brilliant scientist TarcherPerigee • 336 pages • 978-0-14-312935-6 • $26.00 card-monte game.”—The Economist “Konnikova...is and equally brilliant philosopher who simultaneously an insightful analyst of the dark art of the scam.”—The takes on the deepest problems of both disciplines. Dan Gardner New York Times Book Review. More than a decade in the making, Moral Tribes is a THE SCIENCE OF FEAR Penguin • 352 pages • 978-0-14-310987-7 • $17.00 Why We Fear the Things We Shouldn’t and masterpiece—a landmark work brimming with origi- Put Ourselves in Greater Danger nality and insight that also happens to be wickedly fun MASTERMIND How to Think Like Sherlock Holmes Plume • 368 pp. • 978-0-425-29546-9 • $17.00 to read. The only disappointing thing about this book Also available: Future Babble, see page 17 is that it ends.”—Daniel Gilbert, Harvard University. “The book is part literary analysis and part self-help Penguin • 432 pp. • 978-0-14-312605-8 • $18.00 guide, teaching readers how to sharpen the ways they observe the world, store and retrieve memories, and www.prhspeakers.com make decisions.”—Scientific American. Penguin • 288 pp. • 978-0-14-312434-4 • $17.00 For all inquiries, including speakers’ fees and availability, call 212-366-2271 or email [email protected]

BUSINESS & MANAGEMENT 2017 33 Psychology & Business

NEW NEW Hazel Rose Markus, Ph.D. Roman Krznaric Tania Luna and LeeAnn Renninger, Ph.D. and Alana Conner, Ph.D. CARPE DIEM SURPRISE CLASH! Seizing the Day in a Distracted World Embrace the Unpredictable How to Thrive in a Multicultural World Drawing on everything from the neuropsychology and Engineer the Unexpected “Using one simple principle, Clash! explains some of of regret to the anthropology of play, from medieval “Filled with both cutting-edge psychological science the most bedeviling cultural divides in our workplaces carnival rites to religious conceptions of the afterlife and delightfully-handy practical tips, Surprise will and communities. It’s mandatory reading for teachers, and early Japanese cinema, Carpe Diem offers a wide teach you how you can make the most of this curious managers, and parents who want to raise their kids range of solutions to the daunting challenge of leading human emotion.”—Laurie Santos, Yale University. to succeed in a multicultural world.”—Chip Heath, a meaningful life. TarcherPerigee • 272 pp. • 978-0-399-16982-3 • $26.95 Ph.D., coauthor, Decisive: How To Make Better Choices TarcherPerigee • 288 pages • 978-1-101-98312-6 • $16.00 in Life and Work. Sonja Lyubomirsky Plume • 320 pp. • 978-0-14-218093-8 • $17.00 EMPATHY Why It Matters, and How to Get It THE MYTHS OF HAPPINESS What Should Make You Happy, but Doesn’t, Kelly McGonigal, Ph.D. “Having spent the past decade studying empathy, I What Shouldn’t Make You Happy, but Does THE WILLPOWER INSTINCT can say without hesitation that [Krznaric’s] work is “In this thought-provoking volume, Lyubomirsky... How Self-Control Works, Why It Matters, and exactly what we need to bring this powerful concept examines happiness and conventional notions about What You Can Do to Get More of It off the pages and into our lives.Empathy inspires with how it’s nurtured in relationships, at work, and in one’s “This book has tremendous value for anyone inter- a unique combination of teaching, storytelling, and a own psyche....Lyubomirsky demonstrates that posi- ested in learning how to achieve their goals more ef- serious call to action.” —Brené Brown, Ph.D., author tively reframing life events can mine the best out of fectively. McGonigal clearly breaks down a large body of Daring Greatly and The Gifts of Imperfection. even the darkest situations. Provocative and fresh.”— of relevant scientific research and its applications, and Riverhead • 272 pp. • 978-0-399-17140-6 • $16.95 Publishers Weekly. shows that awareness of the limits of willpower is cru- Penguin • 320 pp. • 978-0-14-312451-1 • $16.00 cial to our ability to exercise true self control.”—Jef- Richard Layard frey M. Schwartz, M.D., co-author of You Are Not Your THE HOW OF HAPPINESS HAPPINESS Brain and author of Brain Lock. Lessons from a New Science A New Approach to Getting the Life You Want Avery • 288 pp. • 978-1-58333-508-6 • $17.00 “Layard, a leading British economist...draws on re- Penguin • 384 pp. • 978-0-14-311495-6 • $18.00 search in economics, history, medicine, philosophy, NEW psychology, and public life to answer the question of THE UPSIDE OF STRESS what happiness is.”—Library Journal. NEW Art Markman, Ph.D. Why Stress Is Good for You, Penguin • 320 pp. • 978-0-14-303701-9 • $16.00 and How to Get Good at It SMART CHANGE Five Tools to Create New and Sustainable “A courageous, counterintuitive, and convincing case NEW Habits in Yourself and Others for a big idea: stress can be good for you. This enchant- Daniel J. Levitin “[Smart Change is] based on the science of motivation ing, evidence-based book has already transformed THE ORGANIZED MIND and designed to tap into our habit-forming circuits how I think about stress, and I recommend it highly to Thinking Straight in the Age anyone who lives in the 21st century.”—Adam Grant, of Information Overload and use them to create a more satisfying life.”—Daniel Ph.D., The Wharton School, author of Give and Take. “An erudite synthesis of Levitin’s own contributions, H. Pink, author of To Sell is Human and Drive. TarcherPerigee • 288 pp. • 978-0-399-16412-5 • $16.00 Avery • 304 pages • 978-1-101-98293-8 • $16.00 recent advances in our understanding of attention and memory, and a deep perspective on the ways the SMART THINKING Geoffrey Miller Three Essential Keys to Solve Problems, human mind works.”—Stanley Prusiner, M.D., Nobel SPENT Laureate, director of the Institute for Neurodegenera- Innovate, and Get Things Done Sex, Evolution, and Consumer Behavior tive Diseases, University of California, San Francisco. Introduction by Craig Wynett and Dr. Mehmet Oz Penguin • 384 pp. • 978-0-14-311723-0 • $17.00 Dutton • 528 pp. • 978-0-14-751631-2 • $17.00 Markman demonstrates the difference between “smart Also available: Weaponized Lies 978-1-101-98382-9 thinking” and raw intelligence, showing readers how memory works, how to learn effectively, and how to Sign up for Penguin Random House use knowledge to get things done. newsletters to get the latest TarcherPerigee • 256 pp. • 978-0-399-53775-2 • $16.00 information on new books for your courses. www.randomhouseacademic.com/ e-newsletters

34 BUSINESS & MANAGEMENT 2017 Psychology & Business

NEW NEW NEW Barbara Oakley Heidi Reeder, Ph.D. Steven Sloman and Philip Fernbach MINDSHIFT COMMIT TO WIN THE KNOWLEDGE ILLUSION Break Through Obstacles to Learning How to Harness the Four Elements of Why We Never Think Alone and Discover Your Hidden Potential Commitment to Reach Your Goals “This is an exceptionally clear and well-reasoned “The message ofMindshift is utterly convincing—you “[Reeder’s] book is delightfully practical as well as in- book, and it has some important and radical things to can learn, change, and grow, often far more than you formative, packed with intelligence and clarity of both say about everything from the allure of stories to how can imagine. Read, learn, and enjoy!”—Francisco J. thought and expression. Learned, yet eminently acces- iPhones make us smarter to the pros and cons of de- Ayala, University of California, Irvine. sible, it is a rare pleasure.”—The Economist. mocracy. This is psychology at its best.” —Paul Bloom, TarcherPerigee • 304 pages • 978-1-101-98285-3 • $17.00 Plume • 256 pp. • 978-0-14-218181-2 • $16.00 Yale University, and author of Against Empathy: The Case for Rational Compassion. NEW NEW Riverhead • 304 pages • 978-0-399-18435-2 • $28.00 Keith Payne Russ Roberts THE BROKEN LADDER HOW ADAM SMITH CAN NEW How Inequality Affects the CHANGE YOUR LIFE Adam Kirk Smith Way We Think, Live, and Die An Unexpected Guide to THE BRAVEST YOU “An important, timely, and beautifully written account Human Nature and Happiness Five Steps to Fight Your of how inequality affects us all....Payne marshals the “A remarkable book . . . Mr. Roberts’s witty, candid Biggest Fears, Find Your Passion, cutting edge in psychology and neuroscience research take on Smith is filled with his own wisdom. Gurus, and Unlock Your Extraordinary Life to explain how inequality influences our political and theologians, and economists alike might learn a thing TarcherPerigee • 272 pages • 978-0-14-312989-9 • $25.00 religious beliefs, how we perform at work, and how we or two from him and the first modern economist.”— respond to stress and physical threats—and how we Robert Litan, The Wall Street Journal. Elizabeth Svoboda can combat its most insidious effects on our lives.”— Portfolio • 272 pp. • 978-1-59184-795-3 •$15.00 WHAT MAKES A HERO? Adam Alter, New York University’s Stern School of The Surprising Science of Selflessness Business, author of Irresistible and Drunk Tank Pink. Norman E Rosenthal, M.D. “The world would be a better place if everyone read Viking • 256 pages • 978-0-525-42981-4 • $28.00 THE GIFT OF ADVERSITY Elizabeth Svoboda’s fun, fascinating, and deeply re- The Unexpected Benefits of Life’s searched book.”—Joshua Foer, author of Moonwalking Daniel H. Pink Difficulties, Setbacks, and Imperfections with Einstein. Using dozens of fascinating real-life ex- A WHOLE NEW MIND “Insightful....Could help many of us cope with life’s amples, science journalist Elizabeth Svoboda explains Why Right-Brainers Will Rule the Future inevitable obstacles....The book’s titular message—that how our genes compel us to do good for others, how “One of those rare books that marks a turning point, adversity can be a gift—is especially relevant now.”— going through suffering is linked to altruism, and how one of those books you wish you read before everyone Jane Brody, The New York Times. acting generously can greatly improve our mental else did.”—Seth Godin. TarcherPerigee • 352 pp. • 978-0-399-16885-7 • $15.95 health. Riverhead • 304 pp. • 978-1-59448-171-0 • $16.00 Winner of the 2014 Nautilus Award Current • 240 pp. • 978-1-61723-013-4 • $16.00 Also available: Drive and The Adventures of Johnny Bunko p. 26, To Sell Is Human p. 13 Marc Schoen, Ph.D. Richard H. Thaler and Cass R. Sunstein YOUR SURVIVAL INSTINCT NUDGE NEW IS KILLING YOU Improving Decisions About Mitch Prinstein Retrain Your Brain to Conquer Health, Wealth, and Happiness Fear and Build Resilience POPULAR “Fundamentally changed the way I think about the The Power of Likability in a Contribution by Kristin Loberg world.”—Steven Levitt, Freakonomics. Status-Obsessed World “This book is outstanding....Dr. Schoen is unconven- Penguin • 320 pp. • 978-0-14-311526-7 • $17.00 “Offers a brilliant take on a largely misunderstood tional, and so is this book. Ancient wisdom with new subject, shedding light on the type of popularity we findings in brain research lead to a startling conclu- crave versus the type that will improve our lives. Based sion: What has allowed our species to survive is driv- on provocative psychological research, Popular will ing us crazy. There is something you can do about it— change how you think about your adolescence, your read this book, and follow its advice.”—David Logan, current relationships today, and ultimately help you Ph.D., University of Southern California Marshall become more truly happy in the future.”—Phil Zim- School of Business, coauthor of Tribal Leadership. bardo, Stanford University, principal investigator of Plume • 272 pp. • 978-0-14-218074-7 • $17.00 the Stanford Prison Experiment. Viking • 288 pages • 978-0-399-56373-7 • $27.00 Available June 2017

BUSINESS & MANAGEMENT 2017 35 Psychology & Business

NEW NEW Ruby Wax Theo Tsaousides, Ph.D. Vanessa Van Edwards SANE NEW WORLD BRAINBLOCKS CAPTIVATE A User’s Guide to the Normal-Crazy Mind Overcoming the 7 Hidden Barriers to Success The Science of Succeeding with People “Wax offers a fresh and revealing insider’s view of how Dr. Tsaousides offers strategies for overcoming brain- As a human behavior investigator, Vanessa Van Ed- the potential torments of everyday life can be eased as blocks, mental obstacles that keep people from achiev- wards studies the hidden forces that drive our behav- we train our minds to enable our feelings, thoughts, ing success, and reveals how to harness the power of ior patterns in her lab. Captivate is a comprehensive, and behaviors to become more stable and adaptive. As the brain to achieve success in any endeavor. science-backed, real-life manual on human behavior a spokesperson for the power of mindful awareness, Prentice Hall • 272 pp. • 978-0-7352-0545-1 • $14.95 and a completely new approach to building connec- our humorous and forthright guide offers up a unique tions. blend of personal experience and academic education Portfolio • 320 pages • 978-0-399-56448-2 •$27.00 to inspire us to enhance the health of our bodies, our Available May 2017 minds, and our relationships.”—Daniel J. Siegel, M.D., author of Brainstorm. TarcherPerigee • 256 pp. • 978-0-399-17060-7 • $16.00

TarcherPerigee Success Classics

James Allen Charles F. Haanel Napoleon Hill AS A MAN THINKETH THE MASTER KEY SYSTEM YOUR RIGHT TO BE RICH Revised Edition TarcherPerigee • 304 pp. • 978-1-58542-627-0 • $10.00 Napoleon Hill’s Proven Program for Introduction by Arthur R. Pell, Ph.D. Prosperity and Happiness TarcherPerigee • 224 pp. • 978-1-58542-638-6 • $10.00 Napoleon Hill TarcherPerigee • 432 pp. • 978-0-399-17321-9 • $16.95 THINK YOUR WAY TO WEALTH Napoleon Hill, Joseph Murphy, Ph.D., Claude Bristol TarcherPerigee • 384 pp. • 978-1-58542-894-6 • $12.95 Wallace D. Wattles, Robert Collier THE MAGIC OF BELIEVING THE LAW OF SUCCESS HOW TO BE RICH The Classic Guide to the Miracle Compact Wisdom from the World’s Greatest Power of Your Mind The Master Wealth-Builder’s Complete and Original Lesson Wealth-Builders TarcherPerigee • 320 pages • 978-0-399-17322-6 • $15.95 Plan for Achieving Your Dreams TarcherPerigee • 208 pp. • 978-1-58542-821-2 • $11.95 Dale Carnegie TarcherPerigee • 640 pp. • 978-1-58542-689-8 • $17.95 Christian D. Larson THE OPTIMIST CREED PUBLIC SPEAKING FOR SUCCESS THE SCIENCE OF SUCCESS TarcherPerigee • 592 pages • 978-1-58542-993-6 • $15.95 TarcherPerigee • 464 pp. • 978-1-58542-492-4 • $12.95 Napoleon Hill’s Proven Program for Prosperity and Happiness Anthony Norvell A.H.Z. Carr TarcherPerigee • 256 pages • 978-0-399-17095-9 • $16.95 THE MILLION DOLLAR SECRET HOW TO ATTRACT GOOD LUCK THINK AND GROW RICH HIDDEN IN YOUR MIND And Make the Most of It in Your Daily Life Revised Edition TarcherPerigee • 304 pp. • 978-0-399-16197-1 • $11.95 TarcherPerigee • 320 pp. • 978-0-399-16736-2 • $14.95 TarcherPerigee • 320 pp. • 978-1-58542-433-7 • $10.00 Wallace D. Wattles Robert Collier YOUR MAGIC POWER TO BE RICH THE SCIENCE OF GETTING RICH TarcherPerigee • 160 pp. • 978-1-58542-601-0 • $10.00 THE SECRET OF THE AGES TarcherPerigee • 528 pp. • 978-1-58542-555-6 • $18.95 TarcherPerigee • 416 pp. • 978-1-58542-629-4 • $10.00 THE SCIENCE OF BEING GREAT TarcherPerigee • 144 pp. • 978-1-58542-628-7 • $10.00

36 BUSINESS & MANAGEMENT 2017 Psychology & Business / Personal Finance

NEW NEW Daniel R. Solin Daniel M. Wegner and Kurt Gray Helaine Olen and Harold Pollack THE SMARTEST MONEY THE MIND CLUB THE INDEX CARD BOOK YOU’LL EVER READ Who Thinks, What Feels, and Why It Matters Why Personal Finance Doesn’t Everything You Need to Know “Us[es] thought-provoking examples, clever writing, Have to Be Complicated About Growing, Spending, and Enjoying Your Money and brilliant experiments. Essential reading for any- “Offers engaging stories, persuasive explanations, and TarcherPerigee • 304 pp. • 978-0-399-53778-3 • $16.00 one who owns a mind and wants to know how to use fascinating data. It’s realistic, honest, wise, and com- Also available: The Smartest 401k Book You’ll Ever Read it!”—Nicholas Epley, University of Chicago Booth passionate, as well as socially and politically astute.”— 978-0-399-53608-3, The Smartest Retirement Book You’ll Joe Conason, editor in chief at The National Memo. Ever Read 978-0-399-53634-2, The Smartest Investment School of Business, author of Mindwise. Book You’ll Ever Read 978-0-399-53599-4 Penguin • 400 pages • 978-0-14-311002-6 • $18.00 Portfolio • 256 pages • 978-0-14-313052-9 • $13.00

Laura Vanderkam PERSONAL FINANCE NEW Carl Richards ALL THE MONEY IN THE WORLD What the Happiest People NEW THE ONE-PAGE FINANCIAL PLAN Know About Wealth A Simple Way to Be Smart Shlomo Benartzi About Your Money “In this engaging and thought-provoking book, Laura THINKING SMARTER “In a world where financial advice is (often purposely) Vanderkam explains how we can get the most happi- Seven Steps to Your Fulfilling ness bang for our buck, right here and now, in the way Retirement...and Life complicated and filled with jargon, Carl distills what we live our ordinary lives.”—Gretchen Rubin, author “This is a most unusual retirement planning book, for matters most into something that is easy and fun to read.”—Morgan Housel, columnist, The Wall Street of The Happiness Project. it focuses squarely on the psychological barriers to Portfolio • 288 pp. • 978-1-59184-625-3 • $16.00 good saving, investing, and life goals achievement, and Journal. Portfolio • 224 pp. • 978-1-59184-755-7 • $24.96 from a scientific perspective.”—Robert Shiller, Nobel Stuart R. Veale Laureate, Yale University, author of Irrational Exuber- Vicki Robin and Joe Dominguez THE INVESTOR’S GUIDEBOOK ance and Finance and the Good Society. TO EQUITIES Portfolio • 144 pp. • 978-1-59184-805-9 • $24.95 with Monique Tilford Equity Pricing, Trading, and Investing YOUR MONEY OR YOUR LIFE Prentice Hall • 208 pp. • 978-0-735-20532-1 • $25.00 NEW Transforming Your Relationship Jason Kelly with Money and Achieving THE INVESTOR’S GUIDEBOOK Financial Independence THE 3% SIGNAL TO FIXED INCOME INVESTMENTS Revised and Updated Edition The Investing Technique That Bond Markets—A Handbook for Issuers and Will Change Your Life “The seminal guide to the new morality of personal Investors Prentice Hall • 256 pp. • 978-0-735-20531-4 • $25.00 Plume • 336 pp. • 978-0-14-218095-2 •$16.00 money management.”—Los Angeles Times. Penguin • 384 pp. • 978-0-14-311576-2 • $17.00 THE NEATEST LITTLE GUIDE TO STOCK THE INVESTOR’S GUIDEBOOK TO MARKET INVESTING NEW ALTERNATIVE INVESTMENTS Fifth Edition The Role of Alternative Investments in Ellen Rogin and Lisa Kueng Plume • 336 pp. •978-0-452-29862-0 • $16.00 Portfolio Design PICTURE YOUR PROSPERITY Prentice Hall • 256 pp. • 978-0-735-20530-7 • $25.00 Smart Money Moves to Turn Helaine Olen Your Vision into Reality THE INVESTOR’S GUIDEBOOK POUND FOOLISH “It’s rare to find a money book that’s both practical and TO DERIVATIVES Exposing the Dark Side of the Demystifying Derivatives and Their Personal Finance Industry inspiring. Picture Your Prosperity will expand your vi- sion of what’s possible and give you the tools to get Applications “It’s rare to come across a realistic and readable book Prentice Hall • 272 pp. • 978-0-735-20529-1 • $25.00 there.”—Marci Shimoff, author ofHappy for No Rea- about personal finance....Olen, a freelance journalist, son and Chicken Soup for the Woman’s Soul. offers an exception with Pound Foolish....It’s a take-no- Portfolio • 288 pp. • 978-1-59184-739-7 • $27.95 prisoners examination of the ways she says we have www.prhspeakers.com been scared, misled or bamboozled by those purport- Bill Schultheis ing to help us achieve financial security.”—The New For all inquiries, including speakers’ fees THE COFFEEHOUSE INVESTOR York Times. and availability, call 212-366-2271 or email How to Build Wealth, Ignore Wall Street, and [email protected] Portfolio • 304 pp. • 978-1-59184-679-6 • $16.00 Get On with Your Life Portfolio • 224 pp. • 978-1-59184-584-3 • $15.00

BUSINESS & MANAGEMENT 2017 37 Business & Environment

BUSINESS & ENVIRONMENT Edward Humes Laurence C. Smith GARBOLOGY THE WORLD IN 2050 Our Dirty Love Affair with Trash Four Forces Shaping Civilization’s NEW Northern Future Patrick Allitt “Humes delves into the underbelly of a consumer so- Plume • 336 pp. • 978-0-452-29747-0 • $17.00 A CLIMATE OF CRISIS ciety—its trash. What he finds is so startling and infu- America in the Age of Environmentalism riating, you will never think about ‘waste’ in the same Daniel Yergin “A book that deserves widespread readership and way again.”—Samuel Fromartz, author of Organic, Inc., editor-in-chief of the Food & Environment Re- THE QUEST course adoption....Allitt’s wide-gauge historical ap- Energy, Security, and the proach is a valuable complement to the many scien- porting Network. Avery • 336 pp. • 978-1-58333-523-9 • $16.00 Remaking of the Modern World tific and policy critiques that have piled up over the See page 4 years.”—The Weekly Standard. Penguin • 400 pp. • 978-0-14-312701-7 • $18.00 Frances Moore Lappé and Anna Lappé HOPE’S EDGE BUSINESS OF FOOD The Next Diet for a Small Planet Stewart Brand TarcherPerigee • 464 pp. • 978-1-58542-237-1 • $15.95 Joe Bastianich WHOLE EARTH DISCIPLINE RESTAURANT MAN Why Dense Cities, Nuclear Power, Transgenic Crops, Restored Wildlands, and Bill McKibben “Compulsory reading for anyone who dreams of Geoengineering Are Necessary THE GLOBAL WARMING READER someday opening an eatery….The lessons Bastianich Penguin • 352 pp. • 978-0-14-311828-2 • $17.00 A Century of Writing About Climate Change has to offer are important and fundamental.”—Russ “Relevant, timely, and engaging....Among the many Parsons, LATimes.com. Jared Diamond books available on global warming, this one is Plume • 288 pp. • 978-0-14-219684-7 • $16.00 COLLAPSE unique.... One would be hard pressed to create a better How Societies Choose to Fail or Succeed list of documents.”—Electronic Green Journal. Michael Blanding Revised Edition Penguin • 432 pp. • 978-0-14-312189-3 • $18.00 THE COKE MACHINE Penguin • 608 pp. • 978-0-14-311700-1 • $20.00 The Dirty Truth Behind the Also available: David Owen World’s Favorite Soft Drink The World Until Yesterday 978-0-14-312440-5 See page 8 THE CONUNDRUM How Scientific Innovation, Increased NEW Efficiency, and Good Intentions Can Make Rachel Hofstetter McKenzie Funk Our Energy and Climate Problems Worse COOKING UP A BUSINESS WINDFALL A common sense yet contrarian manifesto on the en- Lessons from Food Lovers Who Turned Their The Booming Business of Global Warming Passion into a Career—and How You Can, Too vironmental issues of our time. TarcherPerigee • 240 pp. • 978-0-399-16231-2 • $16.00 “This exposé of the powers and people that view global Riverhead • 272 pp. • 978-1-59448-561-9 • $14.00 warming as an investment opportunity is darkly hu- Also available: Green Metropolis 978-1-59448-484-1 morous and brilliantly researched.”—Nature. Dan Koeppel Penguin • 320 pp. • 978-0-14-312659-1 • $18.00 NEW BANANA Anastasia Cole Plakias The Fate of the Fruit That Changed the World Edward Glaeser THE FARM ON THE ROOF TRIUMPH OF THE CITY What Brooklyn Grange Taught Us A history of the world’s largest fruit crop, and the po- How Our Greatest Invention Makes Us Richer, About Entrepreneurship, Community, litical and business interests it has affected. Smarter, Greener, Healthier, and Happier and Growing a Sustainable Business Plume • 304 pp. • 978-0-452-29008-2 • $17.00 See page 3 “Tells an unvarnished and gritty tale about what it takes to build a business with purpose and profit. This Michael Pollan NEW book is jammed with inspirational stories of overcom- THE OMNIVORE’S DILEMMA Paul Hawken, editor ing entrepreneurial challenges and provides endless A Natural History of Four Meals DRAWDOWN lessons that can be applied to any organization.”—Eric “Thoughtful, engrossing...You’re not likely to get a The Most Comprehensive Plan Ever Ryan, cofounder of Method and Olly. better explanation of exactly where your food comes Proposed to Reverse Global Warming Avery • 288 pages • 978-1-59240-948-8 • $27.00 from.”—The New York Times Book Review. The 100 most substantive solutions to reverse global Penguin • 464 pp. • 978-0-14-303858-0 • $18.00 warming, based on meticulous research by leading sci- Also available: In Defense of Food 978-0-14-311496-3, Food Rules 978-0-14-311638-7, Cooked 978-0-14-312533-4 entists and policymakers around the world. Penguin • 256 pp. • 978-0-14-313044-4 • $22.00 Also available: Blessed Unrest 978-0-14-311365-2

38 BUSINESS & MANAGEMENT 2017 Illuminating Business: Classic Fiction

ILLUMINATING BUSINESS: Ruth L. Ozeki Upton Sinclair CLASSIC FICTION MY YEAR OF MEATS OIL! “A very funny, very ambitious first novel about a Japa- Sinclair’s 1927 novel, upon which the movie There Will Martin Amis nese American documentary filmmaker who gleefully Be Blood was based, on the early days of the Califor- MONEY takes on the meat industry, the media, wife-battering, nia oil industry is a highly entertaining story featur- A Suicide Note sexism and racism without ever losing sight of plot or ing a cavalcade of characters including senators, oil “A brilliant and frightening novel.”—Anthony Burgess. character.”—San Francisco Chronicle. magnates, Hollywood film starlets, and a crusading Penguin • 400 pp. • 978-0-14-028046-3 • $17.00 The story of John Self and his insatiable appetite for evangelist. Winner of the Kiriyama Pacific Rim Book Prize Penguin • 560 pp. • 978-0-14-311226-6 • $17.00 money, alcohol, drugs, porn and more. Ceaselessly in- Reader’s Guide available at www.penguin.com ventive and thrillingly savage, it is a tale of life lived Also available: All Over Creation 978-0-14-200389-3 without restraint; of money and the disasters it can H.G. Wells TONO-BUNGAY precipitate. NEW! Penguin • 368 pp. • 978-0-14-311695-0 • $17.00 Ernest Poole Edited by Patrick Parrinder THE HARBOR Introduction and Notes by Edward Mendelson Theodore Dreiser Introduction by Patrick Chura Presented as a miraculous cure-all, Tono-Bungay is in fact nothing other than a pleasant-tasting liquid THE FINANCIER Poole’s bestselling, muckraking classic about the plight with no positive effects. Nonetheless, when the young Introduction by Larzer Ziff of the worker. “An absorbingly interesting and very George Ponderevo is employed by his uncle Edward to A master of gritty naturalism, Theodore Dreiser ex- significant novel.”—The New York Times. plores the corruption of the American dream as Frank Penguin Classics • 368 pp. • 978-0-14-310644-9 • $16.00 help market this ineffective medicine, he finds his life Cowperwood, the very embodiment of greed, relent- overwhelmed by its sudden success. Penguin Classics • 384 pp. • 978-0-14-144111-5 • $15.00 lessly seeks satisfaction in wealth, women, and power. Ayn Rand Penguin Classics • 528 pp. • 978-0-14-310554-1 • $18.00 THE FOUNTAINHEAD Emile Zola Afterword by Ayn Rand AU BONHEUR DES DAMES William Dean Howells Ayn Rand’s daringly original literary vision and her Translated and Edited by Robin Buss THE RISE OF SILAS LAPHAM groundbreaking philosophy, Objectivism, are de- Charting the beginnings of the capitalist economy Introduction by Kermit Vanderbilt picted in the story of an intransigent young architect, and bourgeois society, Zola captures in lavish detail Howells’s richly humorous characterization of a self- his violent battle against conventional standards, and nineteenth-century French consumer society. Bibliog- made millionaire in Boston society provides a para- his explosive love affair with a beautiful woman who raphy, chronology, notes. digm of American culture in the Gilded Age. struggles to defeat him. Penguin Classics • 464 pp. • 978-0-14-044783-5 • $16.00 Penguin Classics • 400 pp. • 978-0-14-039030-8 • $17.00 Plume • 752 pp. • 978-0-452-28637-5 • $25.00

Afterword by Leonard Peikoff Sinclair Lewis Signet • 720 pp. • 978-0-451-19115-1 $9.99 BABBITT Teachers Guide at penguin.com/tguides Introduction and Notes by James M. Hutchisson ATLAS SHRUGGED This satirical portrait of a town obsessed by capitalism www.prhspeakers.com Signet • 1,088 pp. • 978-0-451-19114-4 • $9.99 and the “values” of the marketplace captures the flavor For all inquiries, including speakers’ fees of 1920’s America during the economic boom years. Introduction by Leonard Peikoff and availability, call 212-366-2271 or email Penguin Classics • 400 pp. • 978-0-14-018902-5 • $12.00 Signet • 1,200 pp. • 978-0-452-01187-8 • $26.00 [email protected]

Frank Norris Upton Sinclair McTEAGUE THE JUNGLE A Story of San Francisco Penguin Classics Deluxe Edition Introduction by Kevin Starr Introduction by Eric Schlosser Join Penguin Publishing Group’s College This searing portrait of the downfall of a slow-witted Jacket Illustrator Charles Burns Faculty Information Service for personal dentist and his avaricious wife embodies Frank Nor- This classic depiction of the brutal conditions in the assistance in selecting books for college ris’s powerful insights into conflicting forces of hered- Chicago stockyards at the turn of the nineteenth cen- courses. See pages 42-43 for more ity and social conditioning. tury brought into sharp moral focus the apalling odds information or go to: www.penguin.com/ Signet Classics • 384 pp. • 978-0-451-53197-1 • $7.95 against which immigrants and other working people facinfo struggled for their share of the American dream. Penguin Classics • 432 pp. • 978-0-14-303958-7 • $17.00

BUSINESS & MANAGEMENT 2017 39 Other Titles of Interest / Reference

OTHER TITLES OF INTEREST Elizabeth L. Cline REFERENCE OVERDRESSED The Shockingly High Cost of Cheap Fashion Samuel Arbesman NEW THE HALF-LIFE OF FACTS “Cline is the Michael Pollan of fashion…Hysterical Jack Covert, Todd Sattersten Why Everything We Know Has levels of sartorial consumption are terrible for the en- and Sally Haldorson an Expiration Date vironment, for workers, and even, ironically, for the THE 100 BEST BUSINESS “Fun and fascinating, filled with wide-ranging stories way we look.”—Michelle Goldberg, Newsweek/The BOOKS OF ALL TIME and subtle insights about how facts are born, dance Daily Beast. What They Say, Why They Matter, their dance, and die. In today’s world, where knowl- Portfolio • 272 pp. • 978-1-59184-654-3 •$16.00 and How They Can Help You edge often changes faster than we do, [The Half Life of Portfolio • 368 pp. • 978-0-14-310973-0 • $19.00 Facts] is essential reading.”—Steven Strogatz, Cornell Tanner Colby University, author of The Joy of X. SOME OF MY BEST Thomas S. Kane Current • 256 pp. • 978-1-59184-651-2 • $16.00 FRIENDS ARE BLACK THE OXFORD ESSENTIAL GUIDE The Strange Story of Integration in America TO CRITICAL WRITING Gerald Chertavian In a book that is part reportage, part history, part so- Berkley • 464 pp. • 978-0-425-17640-5 • $7.99 A YEAR UP cial commentary, Tanner Colby explores why the civil Helping Young Adults Move from Poverty rights movement ultimately produced such little true Richard Montauk, J.D. to Professional Careers in a Single Year integration in schools, neighborhoods, offices, and HOW TO GET INTO THE “Chertavian is one of America’s leading pioneers for churches—the very places where social change needed TOP MBA PROGRAMS Sixth Edition social change. Especially at a time of economic hard- to unfold. Prentice Hall Press • 656 pp. • 978-0-7352-0466-9• $30.00 ship, it is inspiring to read his story about Year Up, a Penguin • 320 pp. • 978-0-14-312363-7 • $17.00 dynamic social venture that is helping so many young people lift themselves up.”—David Gergen, Harvard NEW Jae K. Shim, Ph.D., Joel G. Siegel, Ph.D., CPA, and Abraham J. Simon, Ph.D., CPA University Kennedy School of Government. Jordan Ellenberg Plume • 368 pp. • 978-0-14-312370-5 • $16.00 HOW NOT TO BE WRONG THE VEST-POCKET MBA The Power of Mathematical Thinking Fourth Edition Portfolio • 576 pp. • 978-1-59184-433-4 • $22.00 “Brilliantly engaging....Ellenberg’s talent for finding real-life situations that enshrine mathematical prin- ciples would be the envy of any math teacher. He presents these in fluid succession, like courses in a fine restaurant, taking care to make each insight shine through, unencumbered by jargon or notation.”—The Washington Post. Penguin • 480 pp. • 978-0-14-312753-6 • $17.00

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