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Business & Management BUSINESS & MANAGEMENT BOOKS FOR COURSES 2017 Penguin Publishing Group www.penguin.com/academic BUSINESS & NEW MANAGEMENT John Kotter and Holger Rathgeber 2017 THAT’S NOT HOW WE DO IT HERE! A Story about How Organizations Rise and Fall—and Can Rise Again CONTENTS Ten years after the publication of their iconic bookOur Iceberg Is Melting, Harvard professor emeritus John Kotter and busi- Global Trends 3 ness executive Holger Rathgeber return with another story that will help teams cope with their biggest challenges and Technology & Business 5 turn them into exciting opportunities. In this new tale, Nadia, Business History 7 a member of a clan of meerkats, must develop a solution to a severe draught and threats from vultures by combining her Sales & Marketing 12 group’s tried and true methods and the innovative, new ideas of a neighboring clan. Distilling Kotter’s decades of experience Entrepreneurship 14 and award-winning research, That’s Not How We Do It Here! Financial Markets 16 reveals why organizations rise and fall, and how they can rise again in the face of adversity. Negotiation & Communication 18 “This unique parable shows us how we’re safer in changing times when we innovate!”—Spencer Johnson, MD, author of Motivation, Management, & Who Moved My Cheese? Leadership 20 “This simple parable of furry mammals facing the challenge Women in Business 28 of adapting to threat[s] offers real insights into the journey Innovation & Creativity 29 so many of us make. Brilliant!”—General Stanley McChrys- tal (Ret.), author of Team of Teams and cofounder of the Psychology in Business 32 McChrystal Group Personal FInance 37 Portfolio • 176 pages • 978-0-399-56394-2 • $25.00 Business & Environment 38 Business of Food 38 Illuminating Business: Classic Fiction 39 ALSO AVAILABLE: Other Titles of Interest 39 Reference 40 OUR ICEBERG IS MELTING Changing and Succeeding Under Any Conditions To order examination copies or desk cop- In this classic business parable, an emperor penguin colony ies of any of the titles listed in ths catalog, in Antarctica lives as it has for many years. Then one curious please visit us online at: bird discovers a potentially devastating problem threatening their home—and pretty much no one listens to him. www.penguin.com/deskcopies Our Iceberg Is Melting is based on pioneer ing work that For personal service, adoption assistance, shows how Eight Steps produce needed change in any sort and complimentary examination copies, of group. please sign up for our College Faculty Infor- mation Service. Information can be found at “Whether you work in a business or the business of life, ev- the back of the catalog or by visiting: eryone from CEOs to high school students can gain from what they take from this story.”—Spencer Johnson, author of www.penguin.com/cfis Who Moved My Cheese? (from the foreword) “Companies should buy a copy for everyone from the CEO to PENGUIN PUBLISHING the stock clerk.”—Michelle Archer, USA Today GROUP Academic Marketing Portfolio • 160 pp. • 978-0-399-56391-1 • $23.00 375 Hudson Street New York, NY 10014 www.penguin.com/academic Global Trends GLOBAL TRENDS Cynthia Enloe and Joni Seager Dean Karlan and Jacob Appel THE REAL STATE OF AMERICA ATLAS MORE THAN GOOD INTENTIONS Mapping the Myths and Truths Improving the Ways the World’s Poor Ian Bremmer of the United States Borrow, Save, Farm, Learn, and Stay Healthy EVERY NATION FOR ITSELF What Happens When No Cowritten by two esteemed scholars, this compre- “[Karlan’s] work smashes old boundaries within eco- One Leads the World hensive work upends many long-held myths, draw- nomics to answer some of the most pressing issues For the first time in seven decades, there is no single ing back the curtain to reveal the U.S. today, from its facing poor countries today. Most of what we know power or alliance of powers ready to take on the chal- changing demographics to patterns of home owner- today about how to make microfinance work for the lenges of global leadership. Acclaimed geopolitical an- ship to the kinds of food we eat. poor flows from Dean’s research.”—Edward Miguel, Penguin • 128 pp. • 978-0-14-311935-7 • $25.00 alyst Ian Bremmer argues that this leadership vacuum UC Berkeley. Plume • 320 pp. • 978-0-452-29756-2 • $16.00 is here to stay, as power is regionalized instead of glo- balized—and the need for international cooperation Leigh Gallagher has never been greater. THE END OF THE SUBURBS Henry Kissinger Portfolio • 240 pp. • 978-1-59184-620-8 • $16.00 Where the American Dream Is Moving ON CHINA Also available: Superpower 978-0-14-310970-9 “No one knows how American residential preferences “Fascinating, shrewd….[The book’s] portrait of Chi- will change in the 21st century. But Leigh Gallagher’s na is informed by Mr. Kissinger’s intimate firsthand Joel Brenner well-researched and provocative The End of the Sub- knowledge of several generations of Chinese lead- GLASS HOUSES urbs makes a persuasive argument that is difficult to ers. The book deftly traces the rhythms and patterns Privacy, Secrecy, and Cyber refute. Required reading for anyone interested in the in Chinese history…even as it explicates the philo- Insecurity in a Transparent World future of the United States.”—Kenneth T. Jackson, Co- sophical differences that separate it from the United “A compelling, readable narrative....Should be required lumbia University, author of Crabgrass Frontier: The States.”—Michiko Kakutani, The New York Times. reading on Capitol Hill and in the West Wing.”—The Suburbanization of the United States. Penguin • 512 pp. • 978-0-14-312131-2 • $20.00 Christian Science Monitor. Portfolio • 272 pp. • 978-1-59184-697-0 • $16.00 Penguin • 320 pp. • 978-0-14-312211-1 • $17.00 Jonathan A. Knee, Bruce C. Greenwald, Edward Glaeser and Ava Seave James Canton TRIUMPH OF THE CITY THE CURSE OF THE MOGUL THE EXTREME FUTURE How Our Greatest Invention Makes Us Richer, What’s Wrong with the World’s Leading The Top Trends That Will Reshape Smarter, Greener, Healthier, and Happier Media Companies the Future in the Next 20 Years “Seamlessly combining economics and history, [Glae- Portfolio • 320 pp. • 978-1-59184-390-0 • $17.00 Plume • 384 pp. • 978-0-452-28866-9 • $16.00 ser]…makes clear how cities have not only survived but thrived, even as modern technology has seemingly Lawrence Lessig Tyler Cowen made one’s physical location less important.”—Steven REMIX AVERAGE IS OVER D. Levitt, University of Chicago. Making Art and Commerce Powering America Beyond the Penguin • 352 pp. • 978-0-14-312054-4 • $17.00 Thrive in the Hybrid Economy Age of the Great Stagnation A reigning authority on intellectual property high- “A lively and worryingly prophetic read…Some of the Tony Judt lights the opportunities of a “sharing economy.” most talked-about issues in present-day America…. ILL FARES THE LAND Penguin • 352 pp. • 978-0-14-311613-4 • $17.00 Observations that are genuinely enlightening, interest- Shortlist, Financial Times/Goldman Sachs’ Business “Poignant and arresting, both for who wrote it and for ing, and underappreciated.”—The Daily Beast. Book of the Year Award what it says…As an idealist, Mr. Judt hopes for a re- Plume • 304 pp. • 978-0-14-218-111-9 • $17.00 vived social democracy that will again speak its name. FREE CULTURE As a realist, he recognizes that it may be grievously, The Nature and Future of Creativity William Easterly even terminally vulnerable.”—The Economist. Penguin • 368 pp. • 978-0-14-303465-0 • $17.00 THE WHITE MAN’S BURDEN Penguin • 256 pp. • 978-0-14-311876-3 • $15.00 A Choice Outstanding Academic Title; Why the West’s Efforts to Aid the Rest Have Also available: Reappraisals 978-0-14-311505-2; Postwar A BusinessWeek and Publishers Weekly Book of the Done So Much Ill and So Little Good 978-0-14-303775-0 Year Penguin • 448 pp. • 978-0-14-303882-5 • $18.00 BUSINESS & MANAGEMENT 2017 3 Global Trends NEW Nouriel Roubini and Stephen Mihm Ellen Ruppel Shell David Pilling CRISIS ECONOMICS CHEAP BENDING ADVERSITY A Crash Course in the Future of Finance The High Cost of Discount Culture Japan and the Art of Survival “A rigorous yet highly readable look at why booms Shell offers a myth-shattering investigation of the true “Pilling’s vivid and humane account of Japan is the and busts occur and how to keep them from wreaking cost of America’s passion for finding a better bargain. book we needed....He blends precise analysis and un- havoc on the real economy.”—Bloomberg. “[An] important book . a first-rate job of report- obtrusive firsthand reporting, allowing his cast of writ- Penguin • 368 pp. • 978-0-14-311963-0 • $18.00 ing.”—The New York Times Book Review. ers, farmers, and pols to struggle, on the page, with A Bloomberg Book of the Year; A New York Times Penguin • 320 pp. • 978-0-14-311763-6 • $17.00 Japan’s era of fragile power and its search for renewal.” Notable Book —The New Yorker. NEW Penguin • 416 pp. • 978-0-14-312695-9 •$18.00 Jeffrey D. Sachs Nate Silver COMMON WEALTH THE SIGNAL AND THE NOISE Eduardo Porter Economics for a Crowded Planet Why So Many Predictions THE PRICE OF EVERYTHING: Finding “Common Wealth explains the most basic economic Fail—but Some Don’t Method in the Madness of What Things Cost reckoning that the world faces....Policies to help the “Silver...is an expert at finding signal in noise….[He] “An enthralling look at the prices we put, consciously and world’s poor and the global environment are in fact the illustrates his dos and don’ts through a series of inter- unconsciously, on everything from a gallon of gas to a very best economic bargains on the planet.”—Al Gore.
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