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Milovg Ion Are Middlemen the Spec a Is Bi'tf4 'Füture? P33 FCC's Hyde Endorses Principle of Free Press Before IRTS

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Milovg Ion Are Middlemen the Spec a Is Bi'tf4 'Füture? P33 FCC's Hyde Endorses Principle of Free Press Before IRTS September 29, 1969:Our 38th Year:50 THE BUSINESSWEEKLY OF TELEVISION AND RADIO a LA?: JRD1A C ,iïtürlBAD milovg ion Are middlemen the spec a is bi'tf4 'füture? p33 FCC's Hyde endorses principle of free press before IRTS. p36 Burch looks forward to tough job at commission. p42 Violence report draws dissents from networks. p52 Traditionally, Texans brag -and we're Texans. But even we had never claimed Honduras as part of our neighborhood. That was before we met a group of Houston young people who had formed a medical mis- sionary group to help fight disease in Central America. They thought Honduras was part of their "neigh- borhood", and they convinced us. We sent a film crew with them on their first and second expeditions, and two documentaries -"The Young Americans" and "Yanqui, Come Back" -were the result. Other "neigh- bors" joined in our enthusiasm, and the project has now become a true international agency -"Los Amigos de las Americas" -now in its fifth year of service. It all proves that you never really know where you might find a neighbor -one of the challenges which keeps us trying to be os. nnt ele Good Neighbor KPNC -TV! Edwwa d Petri& C ,tNational Represe Talking It all Up on wMAR-TV Baltimore of with a in April Sportsternoon relaxed, 49 sigeed call" twohour toPar filld e g a live ad tonal the racing air time -lib h° results d the i from reports sand of local of dancers Seven or eightMaryland and there were s performed Sing - celebrities comedy each fithhe passing skits wees' paid through Reprinted from a bar , the NEWSWEEK show. basementNational Brewingtown. 4, 1969 for the g Co., August , ;. hour TALK SHOWS are not the only pioneering WMAR -TV has to its credit since it went on the air as the first television station in Baltimore and the second station in the country to join the CBS network. Other WMAR -TV "firsts" have been in news, enter- tainment, public service features and documentaries as well as in production and telecasting facilities. Think FIRST of the FIRST Maryland station for effective tele- vision in Baltimore! In Maryland Most People Watch COLOR -FULL W/HA/? -TV m CHANNEL 2, SUNPAPERS TELEVISION TELEVISION PARK, BALTIMORE, MD. 21212 Represented Nationally by KATZ TELEVISION If They're Good, They'll Sell RAMSEY LEWIS RAMSEY LEWIS Mother Nature's Son Cadet LPS -821 Another Voyage Cadet LPS -827 THE DELLS JOHN KLEMMER love Is Blue Cadet LPS -829 Blowin' Gold Cadet Concept LPS -321 These Are Selling CADET ' AiMsW "R4>lW. AVERAGE NUMBER HOUSEHOLDS REACHED* Thousands WTEV 100 UP 29% 7:30 p.m. to 11 :00 p.m. 90 Sunday through Saturday 80 70 UP 34% 9:00 a.m. to midnight 60 Sunday through Saturday 50 40 UP 77°70 noon to 5:00 p.m. 30 Monday through Friday 20 'Based on Feb. -Mar. 1969 ARB 10 estimates as compared with Feb. -Mar. 1968 ARB estimates; subject to inherent limitations of U sampling techniques and other qualifications Issued by ARB, FEBRUARY -MARCH 1968 FEBRUARY -MARCH 1969 available upon request. WTEV grows greater in the greater Providence TV area Lowell Reading -e4rFel G.,dne, Channel 6 ratings in average number of homes Represented by reached prove that its audience share of the .. ua,is.,a -d i`çwer;aa: A a I e.4,- «"we w,q áPVOi1°BOSiON datil@ greater Providence market is definitely on the a.N.,..,Ilmostor ,. .a« `MW\ M. 11.1N1 NO FOLK ...4"'""*. up and up. The installation of a new 1,049 - Springheld O.Iwd c.. Television, Inc. Sea*ba J,.'. kanPeada.,W n., foot tower provides more reach, more pene- ASS. tration. Programming with the feel of TODAY -^ Pa-rocker rn..aç,',^n: CAPI: con and specific appeal for all demographic PROVIDENCE Sa,:.r e... O.i.., r 5i c.i. NIIIMIiNP1.,.,..,. Gaili.l groups attracts and holds viewers. With such ; :: ISick `.n_..,,/ c......, a. Nao Fill Nleu / NP: spectacular growth, WTEV is far better for / II 11NUe advertisers. l(C NeNpM GRADE A Channel O GRADE B Providence -New Bedford -Fall River Rhode Island- Massachusetts Vance L. Eckersley, Sta. Mgr. Sewing the grteatex CPKOVideltee:tKea STEINMAN TELEVISION STATIONS Clair McCollough, Pres. WTEV Providence, R. I. /New Bedford -Fall River, Mass. WGAL -TV Lancaster- Harrisburg- York - Lebanon, Pa. 4 BROADCASTING, Sept. 29, 1969 tIOSOIICI!CIIIt® Deferred action (BROADCASTING, Sept. 8) have asked Commissioners Kenneth Cox, Nicholas managements of three remaining VHF's Johnson and Robert Bartley dissented Get two or more broadcasters together in city to meet with them to discuss (BROADCASTING, Feb. 17), but four and they talk strike applications on stations' "offensive' programing. Re- other members voted for transfer. renewals, one -to -a- customer and what quest was made in letter signed by Jack Equivalent result in Dallas is likely be- new FCC line -up will do about them. Massie Jr., of George Washington Uni- cause there's no "media concentration" Those rather than business outlook, versity's Urban Law Institute, who as- factor involved. Bonneville (Mormons) new -season programing and CATV were sisted in filing WMAL -TV petition. Letter now has ownership interests in only top subjects at last week's International to WTOP -TV, WRC -TV and WTTG -TV said four VHF's whereas permissible quota Radio and Television Society attended that, like WMAL -TV, they have failed to is five. by about 1,000 broadcasters to honor serve Washington's black majority. And out -going FCC Chairman Rosel H. letter noted that blacks need not wait Hyde (see page 36). until Washington stations are up for re- Friends at the top It's fair guess that strike applications newal again, in three years, before they New Senate Republican leaders are on will continue to be filed, encouraged by to operate in can protest their "failures" record in favor of Pastore bill to pro- three virtually certain votes to con- public interest. But before taking further hibit competing broadcast applications them, but that one -to- customer sider action before FCC, letter adds, blacks time. Minority leader, Sena- rulemaking, wherein licensee would be at renewal want to meet with stations on their pro- tor Hugh Scott (R-Pa.), is among bill's limited to one station of kind in any graming plans. co- sponsors; new minority whip, Sena- market, won't be resolved by FCC as tor Robert Griffin (R- Mich.), is sup- now constituted. FCC Chairman Rosel porter, though not co- sponsor. Sources H. Hyde and Commissioner James close Senator Griffin say he may sup- would prefer to Test of responsibility to Wadsworth naturally port "minor modifications" of bill; al- their already -nominated succes- have Question of rating service's liability though these were not named specifical- sors, Dean Burch and Robert Wells, when station blames its ratings for sales ly, they are reportedly not unfavorable deal with that and certain other pend- losses reportedly will be raised in suit to broadcasters' position. than force possible ing issues, rather due to be filed, probably this week reconsideration later on. against one ratings firm. It won't be first time issue has come up in court. Comstock lode? At least in part, new suit is expected to Heavy opposition Anello out as general challenge rating service's definition of With Douglas Association of When House Commerce Committee market involved. By coincidence, whole counsel of National finally works pay -TV hearings into its broad subject of market definitions has Broadcasters (see page 38), there's now schedule, chances are good that it will been under study for several months talk of consolidating association's law with affairs vote out bill prohibiting that service. by Broadcast Rating Council, which department government and Key factor, according to House sources, hopes eventually to have uniform mar- putting both under Paul Comstock, now is clout of committee's chairman, Rep- ket definitions established and used by VP for government affairs. Mr. Com- resentative Harley O. Staggers (D- all rating services and perhaps other stock practiced law in Florida before W. Va.), who opposes pay TV. Com- media as well. joining NAB several years ago. NAB mittee has again postponed hearing be- may also use outside counsel on assign- cause of other business (see page 46). ment. Third party Comsat's show Although no one in authority is dis- Going slow on news agreement reached by If preliminary posed to comment on $91- million trans- FCC reportedly is preparing to clear in In- 14 '+of 70 countries participating action that will bring Dallas Times of news- staging charge leveled at Satel- CBS ternational Telecommunications Herald (KRLD- AM- FM -TV) under own- network following newscast last year of lite Consortium (Intelsat) in informal ership umbrella of Times Mirror Co., start of Poor People's March on Wash- sessions preparatory to treaty confer- indicates Los Angeles, past experience ington, filmed in Marks, Miss. Commis- ence next February prevails, control of transfer of broadcast properties that sion is expected to say that investigation space communications will be vested in automatic approval. Need won't receive into allegation -that newsmen staged international secretariat, to be based in KRLD -TV from its AM and to separate news to highlight poverty in area -does Washington with Communications Sat- adjuncts, for one thing, will entail FM not warrant further action. Thus, result ellite Corp. delegated technical and op- spin -off (BROADCASTING, Sept. 22). would be similar to that being reached erations control. In addition to U.S., But there's another aspect that may in Hunger in America case, in which nations understood to have agreed in stall deal but is likely to divide not accused news distortions principle to plan are Australia, Brazil, FCC.
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