Milovg Ion Are Middlemen the Spec a Is Bi'tf4 'Füture? P33 FCC's Hyde Endorses Principle of Free Press Before IRTS

September 29, 1969:Our 38th Year:50

THE BUSINESSWEEKLY OF TELEVISION AND RADIO a LA?: JRD1A C ,iïtürlBAD milovg ion Are middlemen the spec a is bi'tf4 'füture? p33 FCC's Hyde endorses principle of free press before IRTS. p36 Burch looks forward to tough job at commission. p42 Violence report draws dissents from networks. p52

Traditionally, Texans brag -and we're Texans. But even we had never claimed Honduras as part of our neighborhood. That was before we met a group of Houston young people who had formed a medical mis- sionary group to help fight disease in Central America. They thought Honduras was part of their "neighborhood", and they convinced us. We sent a film crew with them on their first and second expeditions, and two documentaries -"The Young Americans" and "Yanqui, Come Back" -were the result. Other "neigh- bors" joined in our enthusiasm, and the project has now become a true international agency -"Los Amigos de las Americas" -now in its fifth year of service. It all proves that you never really know where you might find a neighbor -one of the challenges which keeps us trying to be

os. nnt ele Good Neighbor KPNC -TV! Edwwa d Petri& C ,tNational Represe Talking It all Up on wMAR-TV Baltimore of with a in April Sportsternoon relaxed, 49 sigeed call" twohour toPar filld e g a live ad tonal the racing air time -lib h° results d the i from reports sand of local of dancers Seven or eightMaryland and there were s performed Sing - celebrities comedy each fithhe passing skits wees' paid through Reprinted from a bar , the NEWSWEEK show. basementNational Brewingtown. 4, 1969 for the g Co., August , ;. hour

TALK SHOWS are not the only pioneering WMAR -TV has to its credit since it went on the air as the first television station in Baltimore and the second station in the country to join the CBS network. Other WMAR -TV "firsts" have been in news, entertainment, public service features and documentaries as well as in production and telecasting facilities. Think FIRST of the FIRST Maryland station for effective television in Baltimore!

In Maryland Most People Watch COLOR -FULL W/HA/? -TV m CHANNEL 2, SUNPAPERS TELEVISION TELEVISION PARK, BALTIMORE, MD. 21212 Represented Nationally by KATZ TELEVISION If They're Good, They'll Sell

RAMSEY LEWIS RAMSEY LEWIS Mother Nature's Son Cadet LPS -821 Another Voyage Cadet LPS -827

THE DELLS JOHN KLEMMER love Is Blue Cadet LPS -829 Blowin' Gold Cadet Concept LPS -321

These Are Selling

CADET ' AiMsW "R4>lW. AVERAGE NUMBER HOUSEHOLDS REACHED* Thousands WTEV 100 UP 29% 7:30 p.m. to 11 :00 p.m. 90 Sunday through Saturday

70 UP 34% 9:00 a.m. to midnight 60 Sunday through Saturday

40 UP 77°70 noon to 5:00 p.m. 30 Monday through Friday

'Based on Feb. -Mar. 1969 ARB 10 estimates as compared with Feb. -Mar. 1968 ARB estimates; subject to inherent limitations of U sampling techniques and other qualifications Issued by ARB, FEBRUARY -MARCH 1968 FEBRUARY -MARCH 1969 available upon request.

WTEV grows greater in the greater Providence TV area

Lowell Reading -e4rFel G.,dne, Channel 6 ratings in average number of homes Represented by reached prove that its audience share of the .. ua,is.,a -d i`çwer;aa: A a I e.4,- «"we w,q áPVOi1°BOSiON datil@ greater Providence market is definitely on the a.N.,..,Ilmostor ,. .a« `MW\ M. 11.1N1 NO FOLK ...4"'""*. up and up. The installation of a new 1,049 - Springheld O.Iwd c.. Television, Inc. Sea*ba J,.'. kanPeada.,W n., foot tower provides more reach, more pene- ASS. tration. Programming with the feel of TODAY -^ Pa-rocker rn..aç,',^n: CAPI: con and specific appeal for all demographic PROVIDENCE Sa,:.r e... O.i.., r 5i c.i. NIIIMIiNP1.,.,..,. Gaili.l groups attracts and holds viewers. With such ; :: ISick `.n_..,,/ c...... , a. Nao Fill Nleu / NP: spectacular growth, WTEV is far better for / II 11NUe advertisers. l(C NeNpM

GRADE A Channel O GRADE B Providence -New Bedford -Fall River Rhode Island- Massachusetts Vance L. Eckersley, Sta. Mgr. Sewing the grteatex CPKOVideltee:tKea

STEINMAN TELEVISION STATIONS Clair McCollough, Pres. WTEV Providence, R. I. /New Bedford -Fall River, Mass. WGAL -TV Lancaster- Harrisburg- York - Lebanon, Pa.

4 BROADCASTING, Sept. 29, 1969 tIOSOIICI!CIIIt®

Deferred action (BROADCASTING, Sept. 8) have asked Commissioners Kenneth Cox, Nicholas managements of three remaining VHF's Johnson and Robert Bartley dissented Get two or more broadcasters together in city to meet with them to discuss (BROADCASTING, Feb. 17), but four and they talk strike applications on stations' "offensive' programing. Re- other members voted for transfer. renewals, one -to -a- customer and what quest was made in letter signed by Jack Equivalent result in Dallas is likely be- new FCC line -up will do about them. Massie Jr., of George Washington Uni- cause there's no "media concentration" Those rather than business outlook, versity's Urban Law Institute, who as- factor involved. Bonneville (Mormons) new -season programing and CATV were sisted in filing WMAL -TV petition. Letter now has ownership interests in only top subjects at last week's International to WTOP -TV, WRC -TV and WTTG -TV said four VHF's whereas permissible quota Radio and Television Society attended that, like WMAL -TV, they have failed to is five. by about 1,000 broadcasters to honor serve Washington's black majority. And out -going FCC Chairman Rosel H. letter noted that blacks need not wait Hyde (see page 36). until Washington stations are up for re- Friends at the top It's fair guess that strike applications newal again, in three years, before they New Senate Republican leaders are on will continue to be filed, encouraged by to operate in can protest their "failures" record in favor of Pastore bill to pro- three virtually certain votes to con- public interest. But before taking further hibit competing broadcast applications them, but that one -to- customer sider action before FCC, letter adds, blacks time. Minority leader, Sena- rulemaking, wherein licensee would be at renewal want to meet with stations on their pro- tor Hugh Scott (R-Pa.), is among bill's limited to one station of kind in any graming plans. co- sponsors; new minority whip, Sena- market, won't be resolved by FCC as tor Robert Griffin (R- Mich.), is sup- now constituted. FCC Chairman Rosel porter, though not co- sponsor. Sources H. Hyde and Commissioner James close Senator Griffin say he may sup- would prefer to Test of responsibility to Wadsworth naturally port "minor modifications" of bill; al- their already -nominated succes- have Question of rating service's liability though these were not named specifical- sors, Dean Burch and Robert Wells, when station blames its ratings for sales ly, they are reportedly not unfavorable deal with that and certain other pend- losses reportedly will be raised in suit to broadcasters' position. than force possible ing issues, rather due to be filed, probably this week reconsideration later on. against one ratings firm. It won't be first time issue has come up in court. Comstock lode? At least in part, new suit is expected to Heavy opposition Anello out as general challenge rating service's definition of With Douglas Association of When House Commerce Committee market involved. By coincidence, whole counsel of National finally works pay -TV hearings into its broad subject of market definitions has Broadcasters (see page 38), there's now schedule, chances are good that it will been under study for several months talk of consolidating association's law with affairs vote out bill prohibiting that service. by Broadcast Rating Council, which department government and Key factor, according to House sources, hopes eventually to have uniform mar- putting both under Paul Comstock, now is clout of committee's chairman, Rep- ket definitions established and used by VP for government affairs. Mr. Com- resentative Harley O. Staggers (D- all rating services and perhaps other stock practiced law in Florida before W. Va.), who opposes pay TV. Com- media as well. joining NAB several years ago. NAB mittee has again postponed hearing be- may also use outside counsel on assign- cause of other business (see page 46). ment. Third party Comsat's show Although no one in authority is dis- Going slow on news agreement reached by If preliminary posed to comment on $91- million trans- FCC reportedly is preparing to clear in In- 14 '+of 70 countries participating action that will bring Dallas Times of news- staging charge leveled at Satel- CBS ternational Telecommunications Herald (KRLD- AM- FM -TV) under own- network following newscast last year of lite Consortium (Intelsat) in informal ership umbrella of Times Mirror Co., start of Poor People's March on Wash- sessions preparatory to treaty confer- indicates Los Angeles, past experience ington, filmed in Marks, Miss. Commis- ence next February prevails, control of transfer of broadcast properties that sion is expected to say that investigation space communications will be vested in automatic approval. Need won't receive into allegation -that newsmen staged international secretariat, to be based in KRLD -TV from its AM and to separate news to highlight poverty in area -does Washington with Communications Sat- adjuncts, for one thing, will entail FM not warrant further action. Thus, result ellite Corp. delegated technical and op- spin -off (BROADCASTING, Sept. 22). would be similar to that being reached erations control. In addition to U.S., But there's another aspect that may in Hunger in America case, in which nations understood to have agreed in stall deal but is likely to divide not accused news distortions principle to plan are Australia, Brazil, FCC. Mormon Church owns about 4% CBS was of 36). Two cases may produce Chile, Guatemala, Italy, Malaysia, Ko- of Times Mirror Co. and when its $2- (see page admission of error on part of commis- rea, New Zealand, Panama, Philippines, million purchase of KBIG -AM -FM Ava- Spain, Thailand and Venezuela. lon (Los Angeles) was pending before sion in deferring action on renewal of FCC question was raised about Mor- CBS's California stations because of mon organization being "conglomerate" those cases. Stations involved, KNX -AM- Program directors as well as licensee of dozen broadcast FM and KNXT(TV) Los Angeles and KCBS -AM -FM San Francisco were re- Fifteen Washington -area blacks who pe- stations and tied into ownership of newed Friday (Sept. 26) after being titioned FCC last month to deny renew- Los Angeles Times, dominant in vast was held up since last December. al application of WMAL -TV Washington Southern California area. Upshot

'77, No. 13. BROADCASTING, September 29. 1969: Vol. Washington, D.C. 20036. Postmaster: Send Form 3579 to BROADCASTINO, 1735 DeSales Street, N.W., OVER WHELING LE AO ERSHIP Ih

EIIREN 11EÚ15.6 P. m COMPARE FOR THE 110.1 NEWS STATION WSYR -TV's EARLY NEWS WITH NEWS SHOWS OF COMPETING STATIONS

March 1969 ARB 223 °o more Homes Than Station B; 73% illore Homes Than Station [ Women Homes Women 18 -49 WSYR -TV* Mon -Fri 6- 6:30pm 78,200 62,800 24,700 Station "B" Mon -Fri 5:30 -6pm 24,200 18,000 6,200 Station "C" Mon -Fri 6:30 -7pm 45,100 34,600 17,800 WSYR-TV Advantage over Station "B" 223% 249% 298% Station "C" 73% 82% 39% March 1969 NSI 252% more Homes Than Station B; 63% more Homes Than Station t

WSYR -TV* Mon -Fri 6- 6:30pm 88,000 77,000 30,000 Station "B" Mon -Fri 5:30 -6pm 25,000 21,000 10,000 Station "C" Mon -Fri 6:30 -7pm 54,000 45,000 20,000 WSYR -TV Advantage over Station "B" 252% 267% 200% Station "C" 63% 71% 50%

'WSYR -TV figures include satellite WSYE -TV, Elmira, N. Y. Audience measurements are estimates only, subject to the limitations of the source.

EXPERIENCE! KNOW -HOW! ON- THE-AIR -REPORTERS WHO ARE NEWSMEN! WHY no. 1? An 18 -man news team, led by the dean of Central New York newsmen, Fred Hillegas, knows its business. And its only business is WSYR -TV NEWS. Check the figures -they tell the story.

Get the full story from HARRINGTON, RIGHTER & PARSONS I, wsri.iv . H T -ucusE .rer.c! V WSYR.TVvo tw\ v L1. . .1 ,nr tlsf NBC 'Lt1f LIIJ.lJJJi wusltnt Affiliefe 4::1sá ti_+ 4 i T Channel 3 SYRACUSE, N. Y. 100 K W Plus WSYE-TV channel 18 ELMIRA, N. Y. WeekIiißrieI

Independent media -buying services -middlemen between Report of National Commission on Violence spawns con- agency and client -may become specialists of future. New troversy with charges of excessive TV violence, influence firms proliferate, siphoning off advertising executives, on young. Networks contend commission's research is underselling agencies -especially in spot TV. See ... dated, brutality in new season drastically reduced. See... Middleman -the specialist of the future? ... 33 Violence report draws dissents ... 52

Retiring FCC Chairman Rosel H. Hyde, speaking before Smothers brothers culminate six months of recrimina- International Radio and Television Society, warns against tions, appeals on cancellation of series with $31,160,000 zealous regulation of broadcast news; suggests creation suit against CBS, and its officers, charging infringement of cabinet -level secretary of telecommunications. See... of rights, antitrust acts, breach of contract. See . . . Hyde endorses principle of free press ... 36 Smotherses' suit is far -reaching ... 56

NAB general counsel Douglas A. Anello resigns effective Main topic of concern at Detroit convention of Radio

Oct. 1 after 12 years with organization -eight of them in Television News Directors Association is ramifications of present post. No appointment of successor has yet been Supreme Court's decision in 'Red Lion' case. Newsmen made. See ... ponder how to maintain objectivity. See . . . Anello resigns his NAB post ... 38 RTNDA ponders news threats ... 61

Scene of showdown on AT &T's $15 million tariff hike in After covering last year's Democratic national convention charges for TV transmission service will be FCC hearing. in Chicago, news director of KHJ -AM -FM Los Angeles Commission denies networks and NAB 90 -day delay of devises "survival kit" for newsmen, replete with uniform, effective date of new rates. See ... goggles, boots, helmet, gas mask, other defenses. See ...

FCC to hold hearing on new TV tariffs ... 42 Do newsmen need a survival kit? ... 64

WTOP -TV Washington becomes latest target of complaints Widespread programing changes are on tap at CBS Radio. as citizens groups urge FCC to investigate station's pro- Modifications, which take effect Nov. 17, lend emphasis to graming before renewing its license and charge it with hard news and minimize feature shows. Ten new pro- violation of fairness doctrine. See ... grams will be introduced, seven dropped. See Other side of coin for WTOP -TV ... 43 Hard news gets the nod on CBS Radio ... 66

Departments Broadcasting

AT DEADLINE 9 PROGRAMING 52 Published every Monday by Broad- Inc. Second -class ADVERTISING 76 PROMOTION 74 casting Publications BROADCAST postage paid at Washington, D.C., and CHANGING HANDS 40 WEEK'S PROFILE 97 additional offices. CLOSED CIRCUIT 5 WEEK'S HEADLINERS 10 Subscription prices: Annual subscrip- weekly issues $10.00. Add 12 tion for 52 DATEBOOK $2.00 per year for Canada and $4.00 EDITORIALS 98 for all other countries. Subscriber's oc- FATES & FORTUNES 80 cupation required. Regular issues 50 cents per copy. BROADCASTING YEAR- 78B FOCUS ON FINANCE BOOK, published every January, $11.50 FOR THE RECORD 84 per copy. INTERNATIONAL 75 Subscription orders and address AIQIGIB BBSIYESS PRESS, BIG changes: Send to BROADCASTING Circula- LEAD STORY 33 tion Department, 1735 DeSales Street, THE MEDIA 36 N.W., Washington, D.C., 20036. On include both old and 18 changes, please MONDAY MEMO new address plus address label from OPEN MIKE 31 front cover of the magazine.

BROADCASTING, Sept. 29, 1969 7 in & Detroit: A great new inter ainment team.

The cast? Storer -the ser- ervation slip -is printed on the vice- oriented broadcasting com- spot. In seconds. And it's always pany and TICKETRON -the the computer's best available seat national network of electronic box at the time of purchase. Cost: box offices. office prices plus a mere 254 ser- The story? Storer has become vice charge per ticket. Beautiful! TICKETRON's exclusive affiliate The reviews? In little more in six of the largest markets in the than a year, TICKETRON has al- USA. Boston and Detroit/Toledo ready changed ticket buying hab- r for openers. Coming up: Cleveland, its forever. Everybody wins. The Atlanta, Milwaukee and Miami. public gets reserved seats faster STÖRER The audience? Anybody who and easier. Producers and owners BROADCASTING COMPANY wants "instant tickets" to great sell more tickets. And now, with entertainment - theaters on and Storer's intimate knowledge of off -Broadway, sporting events, local markets and professional movies, concerts, jazz and folk fes- marketing skills, this new duo is tivals.You name it. Each electronic sure to be a hit. T 4. box office -in a bank, department Want to join the team? If store, bookstore, or travel agency, you're interested in information on T1CIfETßON for example -has a direct line to an affiliation with TICKETRON, A SERVICE OF TICKET RESERVATION SYSTEMS. INC. one of TICKETRON's giant com- write: Mr. Thomas W. Moore, puters. The operator punches a Chairman of the Board,Ticket Res- few buttons and an actual re- ervation Systems, Inc., 375 Park served seat ticket -not just a res- Avenue, New York, N.Y. 10022.

8 BROADCASTING, Sept. 29, 1969 Late news breaks on this page and overleaf. Complete coverage of the week begins on page 33. Atßea,'IIifle

Peace in Rochester tainment Network on Oct. 2. Station and marketing and of recording opera- operates on 950 me with 5 kw. William tions. Group that protested renewal of Gan- Corporate staff is headed by Penn Broadcasting Co., headed by Wil- James F. Cavanaugh, TVC's vice pres- nett Co.'s WHEC -TV Rochester, N. Y., liam H. Sylk, is licensee. ident- controller, who directs account- has withdrawn protest and urged FCC ing and financial areas, and Paul E. to renew station's license. Van Hook, vice president, who is re- Action followed station's agreement Movie catechism sponsible for acquisitions and coordina- to take number of steps that group, Senator John L. McClellan (D -Ark.) is tion of TV station activity. Metro -Act of Rochester, says indicates mailing questionnaires today (Sept. 29) TVC is buying WBNB -TV Charlotte effort to "correct deficiencies we noted." to National Association of Broadcast- Amalie, V.I., for $840,000 (BROADCAST- Proposed actions were spelled out in ers, National Cable Television Associa- ING, April 21) and is on verge of an- amendment to WHEC -TV renewal appli- tion, networks and all commercial TV nouncing purchase of KNWA(FM) cation filed with commission, along with stations, asking whether they plan to Fayetteville. Ark. letter from Metro -Act withdrawing its broadcast films that are rated unaccept- protest. able for viewing by minors. Metro -Act, which reportedly repre- Another questionnaire was mailed to Merger in works sents 3,000 residents, had accused sta- motion -picture producers and distribu- Filmways Inc., New York, and Camp- tion of distorting news and ignoring tors, and to Motion Picture Association bell- Silver Corp., Los Angeles, both events of interest to black community of America, Friday (Sept. 26). entertainment production companies, ( "Closed Circuit," April 21). It also Television questioning was unavail- said Friday (Sept 26) they are nego- accused Gannett of having concentra- able at end of last week; questions ad- tiating agreement for Filmways' acqui- tion of control in Rochester, where it dressed to film industry include follow- sition of Campbell -Silver for undis- owns WHEC(AM) and publishes Roch- ing: closed amount of stock. Filmways stock ester Times Union and Democrat & Why did industry find it necessary is sold on American stock exchange, at Chronicle. to create code and rating program? about $24 this last week. Under "additional proposals" filed by If more than 25% of films produced station, it promises to: by company in last year have not been KBUZ -AM -FM sale rated as suitable for general audiences, Establish advisory council on prob- Number One Radio, licensee of KAIR- why does company find it necessary to lems in metropolitan area, which would (AM) Tucson, Ariz., announced Friday produce or distribute so many "adult" include representatives of Metro -Act (Sept. 26) it is buying KBUZ -AM -FM movies? and other civic area groups. Mesa, Ariz., for $600,000. subject to What is gross income company has Add three news reporters, two of FCC approval. received in past year from sale of films whom will be concerned principally H. S. Rutherford is sole owner of with in -depth reporting and preparation to television industry? Does company plan to offer for sale Mesa stations. Number One Radio is of documentaries. headed by Edwin G. Richter Jr. Increase time devoted to news, from to television films that have been rated present proposed minimum of 6.3% "X" (no one under 16 admitted), "R" per week to 8.9 %. (no one under 16 unless accompanied Tops first week Devote two half -hour periods per by parent or guardian) or "M" (Paren- NBC -TV recorded strong lead and month to special programs dealing with tal discretion advised)? ABC -TV moved ahead of CBS -TV in metropolitan area problems. Programs In letter to both television and film first 70 -city Nielsen MNA Report, out will be developed through consultations interests, Senator McClellan iterated his Friday (Sept. 26). Average ratings for with advisory council and other leaders position on TV showings of adult films: week of Sept. 15 -21 were 23.3 for NBC, in Rochester and surrounding area. he opposes it, and has vowed to intro- 14.4 for ABC and 14.0 for CBS. In addition, Gannett's WHEC Inc. duce legislation if necessary to "curb the Ratings covered period when NBC has established committee of local performance on television of films harm- introduced all its new programing, ABC groups to assist in developing program- ful to children" (BROADCASTING, Sept. broadcast some new programs and CBS ing for young black community over 22). did none. WHEC(AM). Programs will start first NBC's seven new shows (My World week in October, three nights per week, TVC restructures and Welcome To lt, Debbie Reynolds, from 9 p.m. to midnight. Then Came Bronson, Bracken's World, Television Communications Corp., New Andy Williams, Bill Cosby and Bold York, is restructuring its organization Ones) ranged in ratings from 18.6 for NBC radio affiliate in view of additional diversification, in- Bold Ones to 27.6 for Bill Cosby, both WFLN -AM-FM Philadelphia, independent cluding CATV (16 systems with over in their second episode. stations. will become NBC Radio af- 70,000 subscribers), recording compa- ABC's new shows launched that filiates Oct. 1. network said Friday nies. related cable -TV activities includ- week, Courtship of Eddie's Father, (Sept. 26). WFLN(AM) operates on ing engineering services and program- Room 222. Ghost and Mrs. Muir rated

900 kc with 1 kw days, and WFLN -FM ing. 18.1. 23.4 and 16.2 respectively. broadcasts on 95.7 me with 50 kw. New structure has two major operat- Top 10 shows of that week were: Stations are owned by Franklin Broad- ing divisions: new cable division with Tuesday movie "Ballad of Josie" (NBC), casting Co., with Raymond S. Green as F. Gordon Fuqda, TVC executive vice Laugh -ln (NBC), Julia (NBC), Bill president. president in charge; recording division Cosby (NBC), Dean Martin (NBC), WPEN(AM), previous NBC affiliate with responsibilities held by Christopher Monday Movie "Nobody's Perfect" in Philadelphia, canceled NBC contract Stone and Gary Kellgren, executive di- (NBC). Then Caine Bronson (NBC), and will join ABC's American Enter- rectors respectively for administration Walt Disney (NBC), Bracken's World

More "At Deadline" on page 10 of media coverage on event itself. Problem of dealing with obscenties highlighted radio workshop discussions. WeelrsNeadlíners Cited were conflict in trying to maintain standards while still conveying true tempers of those in ghetto or on campus who use colorful "language of protest" that is full of four -letter words. Endorsement of candidates was seen as next extension of responsibilities in broadcast editorializing at NBEC panel. Wes Bowen, KsL -TV Salt Lake City, was elected chairman of NBEC steering committee for 1970 succeeding Joe Vaughn, WXYZ -AM -TV Detroit.

Mr. Savage Mr. Davis Mr. Lrrüir Commentary on CATV Richard N. Savage, general sales man- Bernardino, Calif. He will continue to Teleprompter Corp., multiple CATV owner, will launch ager KABC -TV Los Angeles, named presi- work out of Denver. Doubleday Broad- half -hour program dent of ABC Television Spot Sales, ef- casting also owns and operates three of commentary on its cable TV system in New York this week. It features fective Oct. 6. He replaces Fred L. TV stations, KOSA -TV Odessa -Midland, writer Harriet Van Home and Hubbell Nettere who resigns to join Timebuy- Tex.; KROD-TV El Paso; and KDTV(TV) Robinson, former programing vice ing Services Inc., New York, (see page Dallas, all Texas. president at CBS -TV. at XX). Mr. Savage has been with ABC Titled Critics Large, program will be carried twice since March 1963 as account executive Irving H. Levin, executive VP of Na- each day on weekdays and will be of- with TV Spot Sales in San Francisco, tional General Corp., Los Angeles, fered in syndication to other CATV worked also in New York with that elected president and chief operating systems. division and moved in 1967 to KABC- officer. Samuel Schulman, senior VP. TV as sales manager. elected vice chairman of board of di- FCC pushes frontier and general manager rectors and chairman of executive com- Hal Davis, VP FCC has renewed its hint to Frontier - owned mittee. Eugene V. Klein, president and of Doubleday Broadcasting Broadcasting Co. that sale of one of KHOW(AM) and KMYR(FM), both Den- chairman of board, continues as chair- its media properties in Cheyenne, Wyo., of man and chief Mr. ver, elected senior VP in charge executive officer. might facilitate commission action on eight AM and FM stations owned by Levin was named executive VP in 1962 renewal application of Frontier's KFBC- New and Mr. Schulman was named senior Doubleday Broadcasting Co., Tv Cheyenne. stations, VP in 1966. Mr. had York. In addition to Denver Klein been pres- Commission in letter released Friday KROD- ident 1961. is Mr. Davis now is responsible for since National General (Sept. 26) gave Frontier 30 days to KITE involved in distribu- (AM) El Paso and -AM -FM Terrell TV production and provide "further information or a count- all -AM Albuquer- tion. motion -picture Hills, Tex., KDEF -FM production and er proposal" commission says it needs que, and KRNO(AM) San book publishing. N.M.; to determine whether hearing is required on KFBC -TV renewal. For other personnel changes of the week see "Fates & Fortunes." Commission in August had first indicated that action on renewal might be cleared if Frontier reduced its (NBC) and Sunday movie "Our Man of economic gain, was high on list of Cheyenne media holdings ( "Closed Cir- Flint" (ABC) tied. media weaknesses recited Friday (Sept. cuit" Aug. 25). Commission noted that First National Nielsens available Fri- 26) by FCC Commissioner Nicholas Frontier owned AM and FM. as well day (Sept. 26) cover only first Sunday Johnson in Detroit before joint lunch- only VHF and CATV in Cheyenne of NBC's new programing (Sept. 14), eon of Radio -TV News Directors As- and, through its principal stockholders. and NBC naturally led all evening. sociation and National Broadcast Edi- only daily and Sunday newspapers in CBS's Danny Thomas special was only torial Conference. Cheyenne area. program to approach ratings of Walt Commissioner Johnson defended his Frontiers had asked commission to Disney, Bill Cosby, Bonanza and Bold role of critic by pointing out that his give Frontier chance to respond after Ones, ranging from 30.6, 49 share, to sources on news abuses and internal conclusion of commission rulemakings 19.1, 36 share. censorship virtually all come to him limiting owner of one full -time station Of note in national daytime ratings from those within ranks of networks from acquiring another in same market Sept. 14 was that achieved by opening andl stations. Later same day, Commis- and banning CATV -TV cross owner- American Football League game be- sioner Johnson continued attack on ship. tween New York Jets and Buffalo Bills what he called "media barons," and big business. He spoke at University of at 1:30 p.m. (EDT) -15.0 rating, 47 Silverman named share. NBC said this is highest rating Michigan, Ann Arbor, Mich., under Don Silverman, formerly producer ever received by regular- season game auspices of journalism department and of daytime Dick Cavett Show on ABC since network started broadcasting law school. -TV newsmen with violence and associated with various networks AFL in 1965. Obsession of and failure to dig more deeply into since 1958, was named Friday (Sept. "whys" were cited in panel on campus 26) as producer of syndicated Dennis Johnson again disorders that included Dr. S. I. Haya- Wholey Show. He replaces Roger Ailes, Top management's neglect of ability of kawa (by two -way phone) of San Fran- who resigned following dispute with as- TV news and documentaries to dig into cisco State College. Dr. Hayakawa said sociates, which produces show for Taft issues of times, so as not to rock board he hoped for deeper study into influence Broadcasting Co. (see page 72).

10 BROADCASTING, Sept. 29, 1969 CHARLIE CHAN TV'S NUMBER ONE DETECTIVE

21 "CAMP CLASSICS" SOLD: 77 MARKETS UNITED STATES g CANADA

ABROAD: ARGENTINA, CURACAO, FINLAND, GERMANY, HOLLAND, HONG KONG, MALAYSIA g MEXICO

WARNER BROS.-SEVEN ARTS NEW YORK CHICAGO DALLAS LOS ANGELES TORONTO LONDON PARIS ROME BARCELONA BEIRUT SYDNEY TOKYO MEXICO CITY COMPARE... Datebook® YOU'LL BUY a A calendar of important meetings CCA "ULTIMATE" and events in the field of communications. 10 FADER STEREO or Indicates first or revised listing. Oct. 11-12- Meeting of Wisconsin AP Radio- TV Association. Pioneer Inn, Lake Winne- DUAL CHANNEL MONO bago, Oshkosh. September Oct. 11- 12- Annual fall convention of Texas Association of Broadcasters. Koko and Villa CONSOLE Sept. 28 -Oct. 3-106th technical conference inns, Lubbock. and equipment exhibit of Society of Motion Picture and Television Engineers. Century- Oct. 12-15- Convention of American Asso- Plaza hotel, Los Angeles. ciation of Advertising Agencies Western Region. Speakers: John Crichton; Clay Sept. 29-30- Annual convention of New Buckhout; Bart Cummings; Bill Sharp, J. Jersey Broadcasters Association. Shelburne Walter Thompson; Albert Petcavage, Doyle hotel, Atlantic City. Dane Bernbach; Carl Kotchian, Lockheed Aircraft Corp. ; Charles Adams, McManus, October John and Adams; Jim Levenson, Hotel Corp. of America. Santa Barbara Biltmore Oct. 1 -Deadline for reply comments on hotel, Santa Barbara, Calif. Part Five of FCC's proposed rulemaking Oct. 13- Comparative hearing between NBC, dealing with CATV policy. licensee of KNBC(TV) Los Angeles, and and lunch- Voice of Los Angeles Inc. for channel 4, . Oct. 2 -Fall sales presentation Los Angeles. eon, ABC Radio Network. Fairmont hotel, Los Angeles. Federal building, San Francisco. Oct. 13-15--Fall convention, Kentucky Broad- casters Association. Phoenix hotel, Lexing- Oct. 1-3--Annual fall convention of Ten- ton. nessee Association of Broadcasters. Sheraton - Peabody, Memphis. Oct. 13-16- Seminar for antenna site design and maintenance, sponsored by Nation- Oct. 2- 3- Combined workshop- management al Cable TV Center, Pennsylvania State conference session, Radio Advertising Bu- University, University Park, Pa. reau. Mariott Motor Hotel, Dallas. Oct. 14- Annual stockholders meeting, Mere- . Oct. 3- Seminar for working broadcast dith Corp. Des Moines, Iowa. newsmen, sponsored by AP. Ramada Inn, Lexington, Ky. Oct. 15 -Man of the Year luncheon, sponsored by Pulse Inc. Honors Eugene Katz, Oct. 1 -7 -Japan Electronics Show, Elec- president of Katz Agency Inc., as Pulse's tronic Industries Association of Japan. man of year. Osaka. .Oct. 16- International Radio and Television Oct. 3 -New deadline for comments on Society's fourth radio commercials work- FCC's proposed rulemaking requiring li- shop, "Radio: The Message, the Medium censees to show nondiscrimination in em- and the Magic," Waldorf- Astoria hotel, New ployment practices. Prior deadline was Aug. 4. York. Panels will examine successful ad- Oct. 3-4-Meeting of North Dakota Broad- vertising case histories, humorous commer- casters Association. Holiday Inn, Bismarck. cials and effective use of music. Panelists Oct. 6--Annual fall outing, Federal Commu- include: "The Message"- Robert Oskner, nications Bar Association. Polo Grounds, vice president, creative director, David, Travilah, Md. Oskner & Mitchneck; Warren Pfaff, senior vice president, creative supervisor, J. Wal- AP Broadcast- Oct. 6- Meeting of Montana ter Thompson Co. ; George Newell, vice ers Association. Bozeman. president, copy supervisor, LaRoche, Mc- Oct. 6-8-UPI Editors and Publishers Con- Caffrey & McCall; "The Medium" -Jane ference. Walter Cronkite will be among Trahey, president, Trahey /Wolf Advertising; featured speakers. Hamilton, Bermuda. Tabby Andriello, president, Six West Re- cording, and Vic Cowan, associate creative Oct. 6-9- Annual fall conference, Electronic "The Industries Association. Century Plaza hotel, director, Goulding -Elliott -Graybar; Los Angeles. Magic " -Ed Flynn, senior vice president and director of music, Lennen & Newell; Frank Oct. 6-9- Annual convention, National As- Harris, president, Frank Harris Produc- sociation of Regulatory Utility Commis- tions. sioners. Among features is panel on CATV. We've not spared any expense Hilton hotel, Denver. Oct. 14- 17- International Film & TV Festi- in offering our completely val of New York, presented by Industrial Oct. 7 - Hearings begin before House Exhibitions Inc. Americana hotel, New York. transistorized, full capacity, Commerce on bills to Committee prohibit 16- Ole ()pry annual ten fader stereo and dual pay television. Room 2123. Rayburn build- Oct. 18-WSM Grand channel mono consoles. We're birthday celebration. Municipal auditorium, ing, Washington. Nashville. using Altec faders, Altec pre- Oct. 7-8-Association of National Advertis- amplifiers and Altec trans- ers workshop. Plaza hotel, New York. Oct. 17 -New deadline for reply comments formers!! Substantial switch - on FCC's proposed rulemaking banning craft switches!! A completely Oct. 8-9 -First AM directional seminar of cigarette advertising. Previous deadline was enclosed National Association of Broadcasters, Cleve- Aug. 10. RF shielded metal land Engineering and Scientific Center, cabinet dressed with mahog- Cleveland. Oct. 17- Annual fall convention, Connecti- any wood and covered with cut Broadcasters Association. Hotel Amer- handsome formica!! Switching Oct. 9- Annual fall sales presentation and ica, Hartford. facilities beyond your expec- luncheon, ABC Radio Network. New York Hilton hotel, New York. Oct. 19- 21- Annual fall convention of North tations!! You will understand Carolina Association of Broadcasters. Robert why we call these consoles Oct. 9-19- Meeting of International Film, the "ULTIMATE ". Detailed- TV Film and Documentary Market, Milan. literature upon request. Italy. Trading on worldwide scale. For in- NAB regional conferences formation and bookings, contact MIFED- Oct. 23-24- Palmer House, Chicago. Largo Domodossola 1, 20145 Milan. Italy. Oct. 27-28- Statler Hilton, Boston. Oct. 10- Annual FM day sponsored by Oct. 30- 31- Marriott, Atlanta. Nov. 13- Marriott, Dallas. CCA ELECTRONICS CORP. Georgia Association of Broadcasters. Mari - 14- ott Motor Nov. 17 -18-Brown Palace, Denver. CCA 716 Jersey Ave., Gloucester City, Inn, Atlanta. New Jersey 08030 (609)456 -1716 Nov. 20-21- Sheraton motor inn, Portland, Oct. 10- 11- Meeting of New York State AP Ore. Association. Whiteface Inn, Lake Placid.

12 BROADCASTING, Sept. 29, 1969 CRITICAL CHEERS FOR NBC SPECIALS

Arthur Rubinstein "A man and his music, both irresistible, were vividly encapsuled ...an Monsanto Night Presents Lena Horne exceptional TV-and human -document." "Here was an outstanding hour of song." -Harry Harris, Philadelphia Inquirer -Ben Gross, New York Daily News "...The finest television offering of the sum- "If there's been a better showcase for a singer, mer season; it may well wind up as the finest I can't think of what it was. `Lena' and Lena single program 01 1969." Horne were great." -Anthony LaCamera, Boston Record American -Bettelou Peterson, Detroit Free Press

Jack Paar And His Lions "...A thoroughly Who "An exceptionally absorbing, of ten poignant, actuality hour." Killed Lake Erie? - Cynthia Lowry, AP vivid television essay on man's pollution of his "...A fascinating show, punctuated by Paar's own environment." -Jack Gould, New York Times wry humor...a thoroughly satisfying special." "...Persuasively poetic documentary...cine - -Jacob Hay, Baltimore News American matic inventiveness..." -Variety IF IT'S REALLY "SPECIAL" IT'S ON NBC

WEDNESDAY /OCT. 1 MONDAY /OCT. 13

Kraft Music Hall (9:00- 10:00) On "The From Here To The Seventies (8:30 -11:00) Chrysler Presents The Bob Hope Speoil Friars Club 'Roasts' Milton Berle," Milt gets Filmed in 80 locations around the world, this (9:00 -10:00) Enjoy a lively salute to vaud. a merry grilling from the famed fraternity for 24 -hour NBC News special will try to project ville, where Bob got his start as a hoofer. H entertainers. The roastmaster is Alan King. the next decade. Paul Newman narrates. guests are Jimmy Durante, Donald O'Conno

SATURDAY/OCT. 4 SATURDAY/OCT.11 MONDAY/OCT. 13

Major League Baseball Championships The World Series (1:00 -conclusion) The Mitsi's 2nd Speoial (10:00- 11:00) A sine (1:00- conclusion) The new intra- league cham- 1969 edition of the baseball classic, exclusively ing, dancing, clowning delight, starring Mit: pionships start with the American League, on NBC! The opener will take place in the Gaynor. Joining her are actor Ross Martin an continue with the National at 4:00. home park of the American League champion. the song- and -dance group, the Four Fellow: NDAY/ OCT. 19 WEDNESDAY /OCT. 29

eidi (7:00-9:00) Encore performance! Star- The Brass Are Coming (9:00- 10:00) See in the TV version of this classic are Max - Herb Alpert and the Tijuana Brass in their tilian Schell, Jean Simmons, Sir Michael only network special this year.They Il be abet- digrave, Walter Slezak, Jennifer Edwards. ted by thatdown -town girl, Petula Clark.

1TURDAY/OCT. 25 1111111211LAIVISIRMINI ALL IN COLOR ON NBC THE FULL COLOR NETWORK

om Jones (8:30- 11:00) "The best comedy 'er made!" said Newsweek. Albert Finney, usannahYork,Hugh Griffith and Edith Evans ar. An NBC Sat. Night Movie event (color). E. Lee hotel, Winston- Salem, Oct. 20- 23- Annual board and membership meetings of Television Bureau of Advertis- ing. HEW Secretary Robert H. Finch will deliver keynote address. TV's service to ONE BUY DELIVERS $3.5 BILLION small business is theme of TVB's new presentation, "Small business growing larger," to be premiered at Wednesday session. Shoreham hotel, Washington. KANSAS TELEVISION MARKET Oct. 20- 21-Convention of eastern and southeastern chapters of National Religious Broadcasters. Marriott Motor Hotel, Twin Bridges, Washington. Oct. 22- 23- Production '70 workshop on video -tape television production methods, a second edition of Reeves television workshop, which began in 1968. Reeves Television Studios, Lincoln Square, New York City. Oct. 22-24- Annual fall convention of Indi- ana Broadcasters Association. Sheraton hotel, French Lick. 'Oct. 22- 24-Industry- sponsored Hollywood Festival of World Television. Features TV programs from more than 20 countries. Century Plaza hotel, Los Angeles. Oct. 22- 25- National meeting of Mutual Ad- vertising Agency Network. Pfister hotel, Milwaukee. Oct. 23- 24-Annual fall convention of Ohio Association of Broadcasters. Nell House, Columbus. Oct. 29-31- Annual fall convention of Illi- nois Association of Broadcasters. Drake- Oakbrook hotel, Oakbrook.

November

Nov. 3 -New deadline for reply comments on FCC's proposed rulemaking requiring licensees to show nondiscrimination in em- KANSAS BROADCASTING ployment practices. Previous deadline was SYSTEM Sept. 5. Delivers-MORE Homes Viewing Each Day Nov. 3 -New deadline for filing reply comments on Part Five of FCC's proposed MORE Total TV Homes rulemaking dealing with CATV policy. Pre- MORE vious deadline was Oct. 1. Population Nov. 3-7-Annual armed forces audio- visual MORE communications conference with Department Consumer Spendable of Army as host. Annual audio-visual, Income pictorial, TV and communications equipment symposium will be held In conjunc- MORE Total Retail Sales tion with conference. Sheraton -Park hotel, Washington. Than any other regional broadcasting Nov. 5-6- Association of National Advertis- system in Kansas! ers workshop. Delmonico's hotel, New York. Nov. 6- 8- Cablecasting seminar, sponsored KANSAS by the National Cable TV Association, Na- tional Cable TV Center. Pennsylvania State BROADCASTING STATE STATE University, University Park, Pa. SYSTEM Network X Network Y Nov. 7- 8-Annual fall meeting, Maryland - Homes Viewing Each Day 225,300 219,200 159,300 District of Columbia- Delaware Association Total TV Homes 307,800 302,000 of Broadcasters. Annapolis Hilton hotel, 228,800 Annapolis, Md. Population 1,037,200 1,009,600 758,200 C S I (000) $3,068,182 $3,014,025 $2,273,787 Nov. 8-12- Annual convention, National Asso- T R S (000) $1,959,478 $1,918,419 $1,401,061 ciation of Educational Broadcasters. Shera- 50% and over -Avg. Daily Circulation ton -Park hotel, Washington. Nov. 9-12-Annual seminar of Broadcasters Source: ARB Television Coverage/65 Promotion Association, Marriott motor ho- ARB 1968 -69 Estimated TV Households tel, Philadelphia. Standard Rate & Data -June 1969 Nov. 10- 11- Combined workshop- management conference sessions, Radio Advertising Bu- 4 Independently owned stations with local leadership reau. Continental Plaza, Chicago. Nov. 12- 15- Annual convention, Sigma Delta ONE ORDER -ONE INVOICE -ONE CHECK Chi. El Cortez hotel, San Diego. Nov. 18- Deadline for filing comments in FCC's proposed rulemaking permitting the inclusion of coded information in TV visual KANSAS BROADCASTING transmissions for the purpose of program SYSTEM identification. KTVH KAYS -TV KLOE-TV KTVC Nov. 21- Annual fall management seminar, Wichita Hays Goodland Dodge City Kansas Association of Broadcasters. Ramada Hutchinson Ensign Inn., Lawrence. December Dec. CBS 7- 10- Annual meeting of Association of Atiiliates Represented by Blair Television National Advertisers. Camelback and Moun- tain Shadows Inn. Scottsdale, Ariz. Indicates first or revised listing.

16 (DATEBOOK) BROADCASTING, Sept. 29, 1969 INC EIS

INWCBS Newsradio 88 isNS. now the Number One news station in New York in weekly audience reach. For the first time. Two years ago we started out 43% behind the other news station. Now we have overtaken that sizeable lead and even moved ahead. And maybe the most important thing is this. Overall, the other station hasn't really lost audience. We've built audience. Which should answer those who may have doubted that New York had room for two news stations. Now they know better. In fact, now the whole New York area knows better, about everything. That's what we're here for. WCBS Newsradio 88

Audience data based on AR li July-A ne. T,9 & Oct.- Nov. 'CT. TRA, Total Week ir, not- Midnight). Adults IS- Cum estinnues subject to quxlifentions which B't'ItS will supply nn request. MonilayMenio from John G. Keane, vice president, J. Walter Thompson Co., Chicago

Measuring ad effectiveness is a possible mission

So we've landed a man on the moon. sources from the academic, business and substantial differences in exploring What possible connection is there be- and government publics. Clue for ad- space versus human behavior. Obvious- tween this lofty achievement and meas- vertising: Encourage fellow advertisers, ly, the physical sciences are far more uring advertising eriectiveness7 A bi- agencies, marketing- research firms, me- orderly and predictable than the be- zarre connection? Perhaps, but wait. dia, academic and related interests to havorial sciences. Let's examine this incredible space combine and coordinate their efforts Yet there seem to be sufficient paral- achievement a bit. There just might be through a single body. It minimizes lels for the advertising profession to some clues for measuring advertising duplication and other wasteful efforts learn from the space profession. Let's effectiveness. such as many of our current piecemeal face it- our current, fragmented efforts Remember the space situation 10 approaches. to measure advertising effectiveness short years ago? Landing on the moon Conquering space resulted from have thus far resulted in scant success. was strictly Jules Verne. The Russians planning a total program. Long -range "Divide and conquer" isn't working. with their successful, suborbital Sput- goals and programs evolved into short- And future prospects are less than re- niks were winning the world prestige range goals and programs. Once the assuring. Meanwhile, the pressure to race. World prestige was deemed so im- program was launched it was modified measure advertising effectiveness ever as it progressed. Major were portant a goal for the U.S. it provided programs mounts. Isn't some kind of a new, co- the incentive for an all -out effort to planned, modified and discharged: ordinated approach indicated? land a man on the moon. Mercury, Gemini, Apollo. And finally But who is to spearhead such an over- Let's shift the focus to measuring success -Apollo 11. Clue for advertis- whelming project? Advertisers? Agen- advertising effectiveness. What's the in- ing: After establishing a precise long - cies? Media? Research companies? Gov- centive here? The incentive is an an- range goal, translate it into intermedi- ernment? All have a stake. Yet it nual investment approaching $20 bil- ate and short -range goals. Plan and seems that professional associations lion. To date, businessmen have been program to achieve these goals. Let representing most of these interests generally unable to measure what dol- each succeeding step be modified by stand the best chance to lar return they are getting for this huge cumulative results from previous steps. organize such an effort. However fraught outlay. Seemingly, we now know about Prerequisite to landing a man on with current problems as much about truly measuring adver- the moon was new thinking and tech- and past disappointments, associations such as the tising effectiveness as we did 10 years nology. New concepts in aerodynamics, American Association of ago about landing a man on the moon. structural materials, communications, Advertising Agencies, Association of To be sure the situations are not medicine, space foods and the like, first National Advertisers, and the Advertis- precisely parallel. Yet our successful had to be developed successfully. Clue ing Research Foundation should renew space feats do suggest some clues. Here for advertising: Strike out in new di- their efforts. The problems are great but are a few: rections beyond the traditional ap- the need and opportunity are greater. In 1961, President John F. Ken- proaches to advertising measurement. Difficult as measuring advertising ef- nedy committed the U.S. to landing a Reassess work to date as a basis for fectiveness is, it seems no less insur- man on the moon by 1969. Neither he conceptualizing and testing new ap- mountable than landing a man on the nor anyone else knew how to accom- proaches. Seek to understand more moon. Perhaps the same kind of plan- plish this. But he made a definite com- about human behavior as the key to ned, massive, coordinated assault will mitment anyway. Clue for advertising: understanding advertising behavior bet- produce similiar success and reconfirm Don't insist on a predetermined pro- ter. Switch from vertical (more of the the David Sarnoff observation, ". . . gram or guaranteed success before com- same) to lateral (different) thinking. anything that the human mind can con- mitting to a goal of measuring adver- There are, of course, acknowledged ceive can ultimately be produced." tising effectiveness. Also get a precise, measurable goal. And tie the achievement of that goal to a definite time period. Thereafter, Congress initially and periodically approved billions of dol- John G. Keane has been vice president - lars for space exploration ... in spite research and planning director, J. Walter of disappointing progress at times. Clue Thompson Co., Chicago, since mid-1968. for advertising: Allocate sizeable ex- Before that for two years he had been with penditures to measuring advertising ef- North Advertising, Chicago, preceded by fectiveness. Make it a long term and Wade Advertising, one year, and Needham, continuing allocation commensurate Harper & Steers, four years, both also Chi- with the advertising investment and cago. His duties included account handling risk. as well as inarket research. Mr. Keane also The National Aeronautics and has worked for Booz, Allen & Hamilton and Space Administration, as the clearing U.S. Steel. He received his PhD in eco- house, has played a crucial role in con- nomics in 1965 at University of Pittsburgh. quering space. It serves as the coor- dinating body to marshall requisite re-

18 BROADCASTING, Sept. 29, 1969 / 1 One of the nation's newest and most dynamic conglomerates has been formed in Dixie! Gray Communications combines the vast facilities of three television stations that cover the big, rich Southern markets of Albany, Georgia ... Panama City, Florida ... Monroe, Louisiana ... and El Dorado, Arkansas ... with the ever -expanding Gray Communi- cations Cablevision Company, and one of the South's best known newspapers, The Albany Herald. this is Gray Corn m u ni cations Although Gray Communications is new, the scope of its conception and the reach of its facilities already combine to create a communications system that .serves areas totaling thousands of square miles. If you have something to sell down South in the dynamic Gray markets ... sell it better. Con- tact your representative and Gray Communications with confidence!

Gray Communications Systems, Inc., James H. Gray, President; Raymond E. Carow, Vice Presi- dent, Albany, Georgia. J

GRAY COMMUNICATIONS SYSTEMS INC.

WALB -TV (10) WALB -TV, WJHG -TV and KTVE -TV The Albany Herald, Inc. Albany, Georgia Represented in the South Albany, Georgia by James S. Ayers, Company Inc. Represented by WJHG -TV (7) Atlanta, Georgia -Charlotte, N. C. Ward- Griffith Company Panama City, Florida Gray Cablevision, Inc. KTVE -TV (10) Albany, Georgia El Dorado, Ark.- Monroe, La. Represented by Adam Young-VTM

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r,i.-,. ¢4rWl FEI. i,yl.tr, SAQeW..-urFF. _ :,- .-O+., .",.-.w!`ÿ. .Fri. rCMt T, ÿ..v.16' . . SA +. `. ;,éw.T.°rm,,,T.,n.s _'v. ,. rcr. :. F.F ,1,,.NAAW YMK''_.,m.w,w r«. P 1.".,, .... . x _.wti » oes = ò_ Broadcasting ..,.,. .^ . .". .k ;::"":..,"t_Armw..7-1°-.-L.. F., lStt9Y PAIE ,a °r^ p EYGLk p1Eit TA, W .... eb. rW 9..MI F. l. I.IrM1Wp°Oâóf'`C,.. IRE 111, 9ha9d8tc0a0s0tw e r; s SY . `MA.;'"6:1'Ai»BEE . Bro ^''«,o,'"TFI ..n pecisö^` ,.'itis":p, .4,r--.. TV DAiLY.a NEWS Ee'tlrMla^c"" Wwwr:, .,é" r.. ncwy..u+Fs 1»°^^w°:c.: ,.á.wTM°,:`F. 411, 00.011 witl cam 0.37 pon 0001 mbe1100 10.04010.00,0011.08 ,..0010 .0..00. c..°rwî ^n . .. ..»^"w DAILY.ëNE w' eco 3,ame.FU i. . sm.; .. w 1b IF rOSmN PER AID :r; w'.. .L K ... W'.m m';.r 0000 Yley "Y.... : nehan ,.»,».» »1TM;iu âa,,apv,..käü°k m;.m. ;. Name another oiv's ßth Con business magazine mw...,. `ru`` that's quoted oftener than we are.

Come up and look at our scrapbooks some We regard these clippings as endorse- time. Or better yet, come up and help us ments of our editorial quality. And so may paste clippings. We fall behind. It's hard to you, if you're an advertiser looking for an keep up when they're coming from points environment that will add importance to as far -flung as the "Chicago Tribune" and your message. "Los Angeles Times," "The New York Take our word for it. Just as journalists Times" and "The Birmingham News," "The everywhere take our word for what is going Wichita Sunday Eagle and Beacon" and on in your business. the "Battle Creek Enquirer and News" - to drop a few names from a page picked at random in our current scrapbook. TMBröaKda,stinq BROADCASTING PUBLICATIONS INC. Sol Taishoff, president; Lawrence B. Taishoff, executive vice president and LOOKING FOR secretary; Maury Long, vice president; Edwin H. James, vice president; B. T. OpenMike® Taishoff, treasurer; Irving C. Miller, comptroller; Joanne T. Cowan, assistant treasurer. DRUG Surprise request EDITOR: I believe the ultimate in the llroadcastinq fairness -doctrine and equal-time situa- BUSINESSWEENLY aF YEWÌISION MO RADIO SALES? mf tion has arrived. At our KGNC -AM -TV TELEVISION Amarillo, Tex., we have been carrying The Roanoke -Lynchburg a series of stories pro and con on a city Television Market Executive and publication headquarters sales tax which was to be on the ballot BROADCASTING -TELECASTING building, 1735 DeSales Street, N.W., Washington, Sept. 22. We have given consideration Delivered an estimated D.C. 20036. Phone: 202- 638 -1022 to the possibility of editorially support- Sol Taishoff, editor and publisher tax the Lawrence B. Taishoff, executive VP ing the city sales which has backing of thoughtful civic leaders. $58,933,000* EDITORAL Tuesday afternoon (Sept. 16), we Edwin H. James, Vice president and in Drug Sales executive editor. received the following telegram: Rufus Crater, editorial director "This will serve as our notice that I During 1968 (New York). Art King, managing editor. plan to vigorously oppose the city sales Frederick M. Fitzgerald, Earl B. Abrams, Leonard Zeidenberg, tax as proposed by referendum on For more information call us, senior editors. Monday, Sept. 22, and I hereby request or your PGW Colonel. Joseph A. Esser, William R. Loch, Robert A. Malone, associate editors. equal time for any time that you give Alan Steele Jarvis, Mehrl Martin, Tim- to the proponents of this tax measure. othy M. McLean, Steve Millard, staff writers; Albert N. Abrams, Donna Gali- (Signed: ) John Tyler, KVII-TV, Ama- ette, Deborah May Nordh, J. Daniel Rudy, Robert Sellers, editorial assist- rillo." W D BJ -TV ants; Gladys L. Hall, secretary to the How about that, sports fans?-Thad editor and publisher. Erwin Ephron (vice president, director of media, M. Sandstrom, Stauffer Stations, Tope- 0 programing and media research, Carl ka, Kan. Ally), research adviser. ROANOKE SALES Radio's place in the sun Maury Long, vice president - Management's Survey general manager. Sales Ed Sellers, Southern sales manager; EDITOR: We were delighted that the of Television Markets 1969 George L. Dant, production manager; Ted Bates study (BROADCASTING, Harry Stevens. trafflic manager; Bob Sept. Sandor, assistant production-traffic 15) pinpointed San Diego as one of manager; Sarah Bryant, classified advertising; Dorothy Coll, advertising assist- the nation's under -rated markets. ant; Kathy Kibsey, secretary to the vice We feel, however, that the study may president, sales. be misleading in that only TV viewing CIRCULATION is presented as a basis for market -rank- We're David N. Whitcombe, circulation ing. Because its director. of geographic spread Richard B. Kinsey, subscription and data and magnificent year -round climate per- processing manager; Michael Carrig, Professional William Criger, Kwentin Keenan, Jean mitting continuous outdoor recreational Powers. Suzanne Schmidt, Arbenia activities, San Diego's TV viewing levels Williams. Williams, Lucy Kim. Headhunters! Bertha are understandably lower than eastern BUSINESS or midwestern cities of comparable size. Irving C. Miller. comptroller. Sheila Thacker. These are precisely the factors which Gentlemen headhunters who make San Diego a superb market for BUREAUS radio. David Feldman, executive vice know all the subtle ways to New York: 444 Madison Avenue, 10022. Phone: 212 -755 -0610. president, KSDO San Diego, Calif. move people from where they Rufus Crater, editorial director; David Berlyn, Rocco Famighetti, senior editors. are to your station where they Hazel Hardy, Frank Lyons, Helen Mana - Trapped in cross -fire ought to be. Contact head sian, Caroline H. Meyer, staff writers. Warren W. Middleton, sales manager; headhunter, Ron Curtis, Eleanor R. Manning, institutional EDITOR: In this current trend to bad- sales manager; Greg Masefield, mouth broadcasting, how about the Nationwide Management Eastern sales manager Laura D. Grupinski, Harriette Weinberg, silent majority -the two- thirds of all Consultants, 645 North advertising assistants. broadcasting that provide a service in Michigan Avenue, Chicago, Chicago: 360 North Michigan Avenue, small areas where their radio service is 60601. Phone: 312 -463 -3148. Illinois 60611 for professional Lawrence Christopher, senior editor. all the local service available. T. Byrne O'Donnell, Midwest sales Well, if help. Phone if you'd like manager. some of the critics could Rose Adragna, assistant. spend one week selling, announcing, (312) 337 -5318.

Hollywood : 1680 North Vine Street. news gathering and watching equipment, 90028. Phone : 213-263-4115. ways. Morris Gelman, senior editor. they would see the error of their Bill Merritt, Western sales manager. All broadcasting is not major market, Sandra Klausner, assistant. or network. Two -thirds do a daily job BROADCASTING' Magazine was founded in at low pay and with dedication. 1931. by Broadcasting Publications Inc., Mister senators, congressman, and using the title BROADCASTING'-The News Magazine of the Fifth Estate. commissioners; In trying to get at Goli- Broadcasting Advertising' was acquired In 1932. Broadcast Reporter In 1933. ath, don't kill Dave.-John McAdam, Telecast' In 1953 and Television. in owner, manager, announcer, engineer, 1961. Broadcasting -Telecasting' was in 1946. salesman, KLBS -AM -FM Los Banos, IntroducedReg. U.S. Patent Office. Calif. C 1969 by BROADCASTING Publications Inc. BROADCASTING, Sept. 29, 1969 31 CG viewers make up Indiana's newest and hottest "500 ". They spent almost 500 million dollars* on automobiles in 1968. Let our CG "buy- power" make you the winner. Call Blair today.

$446,786,000 -Sales Management, 1969 Survey of Buying Power

The Communicana Group Includes: a. THE COMMUNICANA GROUP H o a /a a o WSIV-TV MU °TV Z Z SOUTH BEND- ED ABC fOxr WATNE ®NBC ELKHART o 7 ú Also: WKJG -AM and FM, Ft. Wayne; WTRC and WFIM (FM), Elkhart z The Elkhart Truth (Newspaper) o a S 11-- INDIANA COMMUNICATORS JOHN F. DILLE, JR. IS PRESIDENT OF THE COMMUNICANA GROUP BLAIR TELEVISION

32 BROADCASTING, Sept. 29, 1969 September29,1969:Vo1.77No.13 Broadcasting THL BUSINESSWEENEY Of TELEVISION AND RADIO

Middleman the specialist of the future? Widening appeal of media arm serving both agency and advertiser is apparent in proliferation of firms

The independent media- buying services, Lion representatives and advertising liferation of new companies on the which surfaced to prominence last year agencies, voiced privately and at indus- scene. The catalysts are some of the amid a swirl of controversy, have be- try meetings, that the independent me- outstanding executives in the advertis- come a fast -growing phenomenon that dia unit might destroy station -rate cards ing- agency world and some of the new could alter drastically the advertising - through sharp, unfair bargaining-and key employes are household names in agency structure of the future. might circumvent agency and rep com- media. The impact of this new breed of missions. There is Sam B. Vitt, senior vice middleman began to be felt last year Their apprehension has been some- president, executive director of media when the attention was attracted to what allayed, though suspicion still and programing of Ted Bates & Co., three companies that promised and ap- lurks. Station representatives questioned New York, who resigned to establish, parently delivered advertising cam- by BROADCASTING last week said their in early October, a company to be paigns, particularly in spot television, commissions have been paid, and ad- called either Vitt Media Corp. or Vitt at costs reported to be at least 10% vertising agencies that have used media Media International. and sometimes as much as 40% below services, often at the instigation of ad- There is Edward Gray, formerly vice that of advertising agencies (BROAD- vertisers, acknowledged they have often, chairman of McCann -Erickson and be- CASTING, July 15, 1968). At that time, if not always, delivered on their prom- fore that senior vice president for me- the billing of these buyer- negotiators ises. Though many media executives at dia services at Bates, who formed this was estimated at $40 million. agencies are perturbed over the dimi- summer an organization called Tekna- In the year since then, the concept of nution of their power, they must inevi- Media Inc. A key official is Marion the outside media arm, serving both tably bow to clients' wishes. Harper Jr., erstwhile chairman of In- agencies and advertisers, has widened The most noteworthy development in terpublic, who is serving as chairman its acceptance considerably, and the the independent media business in this of the executive committee of Tekna- fledgling industry has attracted to its final quarter of 1969 has been the pro- Media. fold executives who were prominent in Other executives with blue- ribbon some of the more prestigious advertis- agencies who have left or are in the ing agencies and related fields. Though Do you want a middleman? process of leaving to form their own the figures may be inflated, billing esti- media services are Richard Gershon, mates provided by some of the leading These firms are available previously vice president and media media groups indicate their buying this Names and addresses of independent manager, Benton & Bowles (whose com- year should zoom to more than $225 media -buying services follow, all in pany is Independent Media Services); million, overwhelmingly in spot TV. New York (addresses for SFM Media S. C. (Bud) Sawyer, formerly vice The pioneering spadework in this and the Sam Vitt organization had not president and media director, Ted Bates field was by U.S. Media -International, & Co. (The Sawyer Group); Ken been set by late last week) : Timebuying Services Inc. and Adonis Independent Media Services Inc., Keoughan, formerly vice president and Radio Corp. During the past year and 110 East 59th Street. media director of Kelly, Nason (Media particularly during the past few weeks Media Corp. of America, 415 Madi- Department Inc.) and Walter Staab, a significant number of new media - son Avenue. also a vice president and media direc- buying organizations have cropped up, Media Department Inc., 322 East tor at Bates (SFM Media Service including Independent Media Services 44th Street. Corp.) . Inc.; TeknaMedia; Media Corp. of Media Partners Inc., 685 Fifth Ave- And only last week Fred Nettere, America: the Sawyer Group: Media nue. president of ABC -TV Spot Sales, re- Partners; Mediators Inc., and SFM Mediators Inc., 39 West 55th Street. signed to join Timebuying Services as vice Media Service Corp., all New York. The Sawyer Group, 2 Pennsylvania executive president. Others are on the way. Plaza. Earlier this year, Hope Martinez left During the past formative year, some SFM Media Service Corp. BBDO, where she was vice president, of the outside media services, rightly or Timebuying Services Inc., 444 Madi- buying and station relations and a 23- wrongly, communicated the image of son Avenue. year veteran, to align herself with U.S. "wheeler dealers" or "cut -rate opera- TeknaMedia Inc., Waldorf Towers, Media -International as executive vice tors," probably at least in part because Park Avenue and 50th Street. president. Don Severn, formerly vice some of the pioneer companies (U.S. U.S. Media -International, 375 Park president, media relations, Ted Bates & Media, Timebuying Service and Adonis Avenue. Co., will serve in the same capacity Radio) were at one time associated Vitt Media Corp. or Vitt Media In- with TeknaMedia. with barter. ternational. Grace Porterfield, veteran media su- There was concern among some sta- pervisor at Bates, has joined Timebuy-

BROADCASTING, Sept. 29, 1969 33 ing Services as vice president and as- that the performance of independent tional services at no charge, including sistant to the president. John Reidy, media specialists was questionable. sales development, marketing and corn - once president of Schick Inc. and vice Those who were more favorably dis- puter- related research programs. president and director of marketing for posed toward media specialists believed Probably the largest of the independ- Yardley Inc., has been appointed execu- that with growing professionalism, they ent media services is U.S. Media -In- tive vice president of the newly formed would handle much -but not all-of ternational, which began to operate Media Corp. of America. the actual buying of media. quietly in this area three years ago and With the infusion of well -known Several agency officials, questioned achieved billing of $30 million in 1968, names into an industry activity that was in New York by BROADCASTING, ac- according to Chairman -President Nor- once and still may be considered sus- knowledged that pressure from their man King. He estimates billing this pect, the independent media services advertiser clients had prompted them year will be more than $100 million, have firm expectations that their busi- to work with outside media groups. though his competitors felt this figure ness will expand even further in the They conceded that on the whole, me- reflected a penchant for hyperbole. decade ahead. Their premise is that dia specialists had performed reason- Mr. King maintains a staff of 63 at their single most precious ingredient is ably well, but felt they themselves New York headquarters in the Sea- "people" who have expertise that can could have completed the assignment gram building and has opened branch be exerted to bring to advertisers both equally as well. offices in Philadelphia, Miami, Chicago efficiency and effectiveness in their ad- Warren Bahr, executive vice presi- and Seattle and says that by Dec. 1, vertising purchases. Many maintain dent and media director of Young & the company will have additional of- that in many advertising media depart- Rubicam, who was critical of inde- fices in Los Angeles and London. The ments there is inexperience, lack of pendent media groups last year, was large bulk of U.S. Media's work, he care and interest and inadequate super- willing to go on record as saying that said, is media negotiating. vision and control which add up to unjustifiably high costs of operation. Outside media services function in various ways. Some serve as the total media arm of an agency, performing the full complement of planning and execution. The larger organizations work with conventional agencies for specific clients, fulfilling the media buy according to a plan submitted to them. These services point out that their ef- Mr. Sawyer Mr. Shepard Mr. Vitt forts are scrutinized carefully by the client's agency of record and if their performance were lackluster, they would be dismissed. Media services are reluctant to provide exact details on the way they are paid. They report they sometimes receive a flat fee, a percentage of the agency commission (15% of 15% was mentioned) or a percentage of the buy. They insist they can deliver a cam- Mr. Gray Mr. Wyman Mr. Gershen Mr. King paign that will save the advertiser money, increase his cost efficiency, and his mind has not changed. He asserted: U.S. Media reported it has com- at the same time provide both the "This whole thing is a delusion. pleted assignments for more than 40 agency of record and the national rep- Some advertisers are being deluded that advertising agencies, including BBDO, resentatives with their commissions. these ouside groups can perform more Campbell -Ewald Co., Dancer- Fitzger- The role of the independent media - efficiently and effectively. It's true that ald-Sample, Doyle Dane Bernbach, Wil- buying services was explored at the some top people are being lured into liam Esty Co., Norman, Craig & Kum - annual meeting of the Institute of Ca- this field because of the prospects of mel, Reach, McClinton & Co. and nadian Advertisers in Quebec on Sept. money. These outside media people are Warwick & L.egler. Advertisers on its 20. Barton A. Cummings, chairman of chewing away at rate cards, using sec- list include American Home Products, the board of Compton Advertising, tion three [pre -emptible positions] so Arnold Bakers, Borden Co., Bristol - New York, reported on a poll that was extensively that there will be no room Myers, DuPont Co., Ex Lax Inc., conducted among 39 agencies. left and stations will have to give dis- Heublein Inc., Andrew Jergens Co., The reaction to the poll was mixed, counts on section one [fixed posi- International Brands, Olympic Airways, but 29 of the agency officials questions]." Peter Paul Inc., Reading DeLuxe Co. tioned felt that outside services would (One charge leveled at some inde- Mr. King said he has sold 30% of not take over most of the agency me- pendent services is that they have U.S. Media -International to a group dia functions by the end of the 1970's. bought on section three of a rate card, of Philadelphia investors for $2.5 mil- The 10 who differed said that inde- providing discounts for pre -emptions, lion and added that he has plans to pendent services would assume control but warning stations that their sched- go public shortly. over mechanical portions and bargain- ules could be pre -empted only at the Another King -sized operation is ing but not planning and strategy. risk of losing the business.) Timebuying Services Inc., headed by Agency executives who minimized Media services contend that criti- President Sam Wyman. Though Mr. the role of the outside groups in the cism by some agencies is "emotional," Wyman was not available for comment future noted that strong and more crea- tied to the depreciation of the media last week, Timebuying Services has an- tive media departments must be estab- function there and the attendant loss in nounced in the past it has a staff of 60 lished. (Elsewhere, reports indicate this prestige by the media director. media and allied specialists, and billing is already in progress at some agen- Many of the media specialty shops is estimated in excess of $50 million. cies.) Only three executives reported are offering or planning to offer addi- An official last week declined to give

34 (LEAD STORY) BROADCASTING, Sept. 29, 1969 the list of clients. The company has and Lawrence Benedict Co. All these manager of RDR Associates Inc. Mr. been in business for about a year under agencies are in New York. Gaynor said Media Partners has a staff the Timebuying Services name. Under "Though my primary function is to of six but he declined to name clients its former name of RDR Associates, it serve as the media department of agen- or provide billing. performed media- buying and bartering cies without such units," Mr. Gershon A summer entry in the field was Me- functions. (TBS is reported to be plan- stated, "I have completed special as- dia Department Inc., set up in July by ning to go public very shortly, which signments from other agencies and some Ken Keoughan, previously vice presi- may explain its reluctance to discuss advertisers. These include Gillette, dent and media director of Kelly, Na- its operations at this time.) Glendenning Cos., Jerry Della Femina son Inc. Mr. Keoughan reported that A newcomer to the specialized indus- & Partners, Trahey -Wolf Advertising he will provide a full- service media fa- and cility and try is Media Corp. of America, orga- Creamer -Colarossi Inc." expects to work with both Mr. 11, nized by Albert Shepard, who left Gershon has a staff of all of advertisers and agencies. give Timebuying Services, where he was ex- whom have had agency media experi- He would not an estimate of his that a billing a ecutive vice president, to launch his own ence. He stressed good media or list of his clients, but he buy does not necessarily involve one was optimistic expenditures enterprise, effective Sept. 2. Mr. Shep- that placed ard, who previously was president of that meets the test of cost efficiency through independent groups would reach Eastman Television Inc. and president alone but also must be effective in $250 million by 1972 and he of Select Station Representatives, re- reaching the target audience. hoped to obtain 10% of that. is a -service S. ported that Media Corp. of America is Mediators Inc. media C. (Bud) Sawyer was scheduled beginning operations with billing in ex- unit that has been operating without to move into his new offices in New cess of $20 million. fanfare for three years, according to York over the weekend, heralding the Richard Manney, president. He said he start of the Sawyer Group. Mr. Sawyer He described MCA as a full -line, has a staff of 15 and a billing of ap- resigned from Bates, where he was vice specialized media unit that will offer proximately $15 million for work per- president and a media director to form clients a total package (planning as well formed for such clients as Mrs. Paul's his company, which at present has two as placing) or a part thereof. Assign- Frozen Foods, American Export Lines, small clients and a staff of two (the ments have been received from such Bristol-Myers, Ralston- Purina, Hamil- secretary is the other worker). clients as Eastern Airlines, P. Lorillard, ton Beach Products, Icelandic Airlines. "I will increase my staff as my busi- American Kitchen Foods and Helene Mediators Inc. works with such agen- ness increases," he observed. "There is Curtis Industries. Agencies with which cies as Doyle Dane Bernbach, Clinton a trend toward `island' groups in cre- the company is working include Young E. Frank, Fuller & Smith & Ross and ative, marketing and production func- & Rubicam, Foote, Cone & Belding, Diener & Dorskind. tions and this reinforces the demand Grey & Advertising, Spade Archer and Mr. Manney worked for various ad- for 'island' media groups. There's no Weiss & Edward Co., Chicago. vertising agencies in media capacities, reason why these specialized groups Media Corp. already has a staff of including Ruthrauff & Ryan and Frank- cannot refer business to me and, in 28, according to Mr. Shepard, and he lin Bruck, before turning to the barter turn, why I cannot provide them with predicted the number would grow to field about 15 years ago. He reported business." 100 by this time next year. His key he decided to switch to the media - Mr. Sawyer believes that agency me- aides include John Reidy; Edmund service field from barter three years ago dia departments will become smaller Stefenson, formerly vice president and because he felt his background could but indicated this might not be entirely marketing director of Best Foods Divi- be better utilized in media planning injurious in that it would permit agen- sion of Corn Products Co., and Barbara and placement. cies to conduct more profitable opera- Kellner, Dolores Marsh and Susan Bell, Edward Gray had a distinctive cations. all of whom have had extensive agency reer in the advertising- agency field be- Still in the formative stages is SFM media experience and were associated fore he formed Teknamedia Inc. in Media Service Corp. that is reported to with Mr. Shepard at Timebuying Serv- July. He was vice chairman of Mc- be opening for business in early Octo- ices. Cann- Erickson most recently and was ber. It will be headed by Walter Staab, Mr. Shepard regards computer facil- earlier senior vice president for media another Bates vice president and media ities as one of the vital plusses at MCA. services at Bates. director, and a key aide will be Michael He said this service already is in op- Mr. Gray said that he planned to Moore, a media supervisor at Bates. eration and is used to produce esti- announce complete details of Tekna- One of the best-known agency media mates, schedules and traffic forms; pro- Media in a few weeks but mentioned names, Sam B. Vitt, has resigned from vide costs of buys; analyze buys ac- that, unlike most of the outside media his post of senior vice president and cording to media objectives and goals, units, his company intended to work director of media and programing at and produce station invoices. almost exclusively with advertisers and Bates to launch his own company in a Richard Gershon departed from would offer a full range of services, in- few weeks. His company is so new that Benton & Bowles, where he was vice cluding strategy, sales development and he has not decided on a name but he is president and media manager, more marketing as well as buying. He cur- said to be considering Vitt Media than a year ago to establish Independ- rently has a staff of 10 and among his Corp. or Vitt Media International. ent Media Services Inc. His main top colleagues will be Marion Harper An ironic twist was provided by news thrust: to provide a full line of media Jr., who will be chairman of the ex- of Mr. Vitt's venture into the independ- services for advertising agencies with- ecutive committee, and Don Severn, ent media service sector. Less than two out their own media departments. vice president of medial relations. Mr. months ago, at a convention of the Mr. Gershon estimates that billing is Gray said he could not identify clients American Advertising Federation, Mr. now running about $35 million, up or disclose billings at this time. Vitt, along with five other media ex- from "a few million" last year when his Another recent arrival on the scene ecutives, criticized the growth of the first client was Lois Holland Callaway, is Media Partners Inc., formed on outside media services in a post -panel New York. Among his clients, in addi- Sept. 1 by Lee Gaynor, formerly na- discussion (BROADCASTING, July 7). At tion to LHG, are Case & Krone; Kurtz tional sales manager of Rust -Craft that time, Mr. Vitt suggested that such Kambanis Symon; Klemtner Casey Broadcasting Co. and media execu- services were founded on a "we'll give Inc.; George Burke Advertising; Cal - tive with Dancer -Fitzgerald- Sample and you something for nothing philosophy" derhead, Jackson Inc.: Kelly & Wein- Doherty, Clifford, Steers & Shenfield, and added that "no sophisticated client man Inc.; Olshan, Smith & Gould Inc. and Paul Sulzer, previously general will use this (service) forever."

BROADCASTING, Sept. 29, 1969 35 IheMedia

Hyde endorses principle of free press Warns New York IRTS meeting of dangers that federal interference with reporting can bring to radio -TV

FCC Chairman Rosel H. Hyde, for 41 man would risk dishonest reporting. scheduled to retire as soon as the Senate years in the business of regulating the Chairman Hyde also had a word for confirms Dean Burch to succeed him. communications industry, last week left those who would restructure the ma- Chairman Hyde's comments regard- this word for those remaining in that chinery for regulating the comunications ing government intrusion into broad- business as well as for broadcasters: In industry: Centralize don't fragmentize, cast journalism reflected a controversy matters of broadcast news, beware of and put all related functions under the boiling within the commission as to the zealous regulator. direction of a cabinet -level secretary of whether the agency should issue a policy "The greatest service to healthy and telecommunications, if there is to be statement forswearing any intent to in- vigorous broadcast journalism the Fed- reorganization. vestigate alleged news distortions bar- eral Communications Commission can The chairman, speaking Tuesday to a ring extrinsic evidence that the licensee render," he said, "is to set aside the luncheon meeting of the International or top management is involved. temptation to interfere with the freest Radio and Television Society in New Chairman Hyde, with the support of workings of the journalist's craft. York, was giving what will probably Commissioners Robert E. Lee and The greatest disservice we could render be his valedictory address as a member James J. Wadsworth, is backing such a the American public would be to as- of the commisson. Mr. Hyde, who has position as expressed in a statement sume the censor's righteousness and been with the commission and its prede- drafted by the general counsel's office. power." For the sake of the value he cessor agency, the Federal Radio Com- Commissioners Kenneth A. Cox, Robert feels can be provided by newsmen free mission, since 1928, and who has been T. Bartley and H. Rex Lee, on the other of government supervision, the chair- a commission member since 1946, is hand, are supporting the position of the

The dais at the IRTS luncheon last Tuesday (Sept. 23) was man, NBC; Willard Walbridge, Television Information Office a living who's who of broadcasting and advertising. and NAB; Simon B. Siegel, ABC; George A. Koehler, Tri- First row (r -l): Frank Gaither, Cox Broadcasting Corp.; angle Publications; Bill Michaels, Storer Broadcasting Co.; Don Durgin, NBC -TV; Robert E. Lee, FCC; Vincent T. Richard W. Jencks, CBS/Broadcast Group; Kenneth A. Cox, Wasilewski, National Association of Broadcasters; Theodore FCC; Edward P. Shurick, H -R Television. F. Shaker, ABC; Herbert D. Maneloveg, BBDO; John A. Second row (r -l): Peter W. Allport, Association of Na- Schneider, CBS; Thomas S. Murphy. Capital Cities Broad- tional Advertisers; Thomas F. O'Neil, RKO General Inc.; casting; Leonard H. Goldenson, ABC; Sol Taisho$, BROAD- Arthur A. Watson, NBC Radio; Miles David, Radio Adver- CASTINO magazine; Walter D. Scott, NBC; Richard A. R. tising Bureau; Harold L. Neal Jr., ABC-Owned Radio Sta- Pinkhmn, Bates; Rosel H. Hyde, FCC; Frank Stanton, CBS; tions; James C. Richdale Jr., Corinthian Broadcasting Corp.; Clair R. McCollough, the Steinman Stations; Julian Good- Robert D. Wood, CBS-TV; Marion Corwe!!, American

36 BROADCASTING, Sept. 29, 1969 Broadcast Bureau, which does not feel merit's role in such matters. stop intrusion into that area "short of an broadcast licensees have exhibited the The chairman said the "temptation to assumption of the censor's role." kind of thoroughness in investigating look over the reporter's shoulder" is Chairman Hyde said he recognized alleged indiscretions of their newsmen strong, since the broadcaster has a re- the risks involved in the course he to justify the commission telling broad- sponsibility to operate in the public in- favors -"some newsmen may deliberate- casters in advance it will not check into terest and the public has the right to ly do a dishonest job." But the risks in- such matters. demand fair news reporting. He said the volved in a lack of restraint on the part Commissioner Nicholas Johnson has broadcast newsman is held to "super- of government in supervising broadcast the swing vote in the case. But he and human" standards of performance. news he feels are greater. "How can Commissioners Cox and H. Rex Lee "I fully agree that deliberate slanting reporters, whether working for a newsweek paper or a broadcast station, were reported last attempting or falsifying of the news is a heinous be ex- separately to draft statements that offense against the public." But, he pected to perform fully and effectively a substantial majority of the commission added: "Far more than I fear the dis- their journalistic function with a governmental agency dogging could accept. Several commission honest reporter do I fear overzealous their footsteps ?" sources expressed doubt, however, that government intervention because gov- The chairman does not call for a completely hands -off their efforts would be successful. ernmental power typically is exerted as policy, however. He said The opposing views of the commis- a limiting force." he would not hesitate to act sion's general counsel's office and against a licensee or its management The chairman expressed pride in his Broadcast Bureau are contained in sep- which attempted to interfere with the developing the fairness doctrine, arate proposed orders winding up the role in honest performance of a station's news which "promotes the vital pur- commission investigation of alleged dis- he said staff or which failed to take every pre- poses of the First Amendment," and tortions on the part of CBS in its con- caution to assure the fair handling of noted that the last June troversial Hunger in America documen- Supreme Court news. upheld its validity. But he said that the tary. Both documents would clear CBS Mr. Hyde's suggestion that a cabinet - doctrine does the commis- of wrongdoing. not empower level agency be created to incorporate sion to attempt to determine where the Mr. Hyde did not explicity refer to all communications- regulation matters truth lies. the Hunger in America matter in his was a reaction to various FCC- reorgani- speech Tuesday. But he said "recent "The essence of a commission pro- zation proposals, some under considera- criticisms" of broadcast journalism, such gram to oversee the honesty of the news tion at the White House ( "Closed Cir- as those that followed the Democratic would be commission determination of cuit," Sept. 22). These would strip the national convention in Chicago in Au- the 'truth,' he said. "I would have no commission of its spectrum -allocation gust 1968, have raised a new and deli- part of any such business." Once begun, powers, and give them to the executive cate question regarding the govern- he added, the commission could not branch, leaving the agency with its reg-

Women in Radio and Television; Barry Zorthian, Tinte -Life H. Fuchs, NBC; Lester W. Lindow, Association of Maximum Broadcast Inc.; Ward L. Quaal, Wcrt Continental Broad- Service Telecasters; John E. Campbell, ABC-Owned TV casting; Raymond W. Welpott, NBC Owned TV Stations; Stations; John W. Macy Jr., Corp. for Public Broadcast- A. Louis Read, WDSU- AM -FM -TV New Orleans; Larry Israel, ing; Ralph Daniels, CBS Television Stations; Richard E. Post-Newsweek Stations; Clark B. George, CBS Radio; Roy Bailey, Hughes Sports Network Inc.; Sam Cook Digges, CBS Danish, Television Information Office; John B. Sias, Metro- Radio; C. Glover Delaney of the New York State Broad- media Inc.; Frank P. Fogarty, Meredith Corp.; George casters Association. Huntington, Television Bureau of Advertising. Also, Thomas E. Erwin, NBC; Irving B. Kahn, Tele- Third row (r -l): Robert P. Keim, The Advertising Council; prompter Corp.; Irvin S. Fox, National Academy of Tele- Fred M. Thrower, WFixlnc.; Alan Henry, Sonderling Broad- vision Arts and Sciences; Don Pels, LIN Broadcasting Corp.; casting Corp.; Kenneth Harwood, Temple University; George Stephen J. McCormick, Mutual Broadcasting Corp.

BROADCASTING, Sept. 29, 1969 37 ulatory and licensng functions. ment would eliminate the present divi- tions, "with all the attendant prestige," The chairman said that spectrum allo- sion of authority over spectrum alloca- he said, would have the authority to cation is a most important tool "and tion and lead to "further centralization force changes on the government users should and must be in the hands" of not fragmentation." when needed. those charged with responsibility for The government portion of the spec- Chairman Hyde said no such author- regulating and licensing users of the trum is now allocated by the executive ity now exists. spectrum. branch, while the FCC handles the non- He acknowledged that his plan has The chairman said he was offering his government segment. And Chairman some disadvantages -that the absence proposal as a means of highlighting the Hyde expressed doubt that the govern- of an independent, bipartisan, multi- limitations he said the commisson would ment user "of enormous amounts of member agency would be felt in such suffer if it were deprived of its authority spectrum space" would be "an appro- delicate areas as political broadcasts, in spectrum -allocations matters. "I do priate repository for authority to de- fairness or the award of valuable fran- this," he added, "with a deep sense of termine allocations to nongovernment chises in contested cases. belief" that the commission's accom- use." But Chairman Hyde suggested that plishments "will be even more signifi- He also expressed concern over the these matters might be handled by cant and meaningful" if the agency were close secrecy with which the executive independent panels, similar to the com- "adequately funded" commensurate branch cloaks its spectrum- allocations mission's review board, that would im- with its large and growing responsibili- decisions. plement the secretary's policies but ties. Although military requirements may whose decisions in cases would not be Mr. Hyde felt his proposal would provide some justification for this lack reviewed by him. have two advantages. The creation of a of public scrutiny, Chairman Hyde said, The chairman said he did not know cabinet -level agency with authority over the large amount of spectrum allocated if his plan would work. But, he said, all telecommunications functions "might to the government requires that its use changes should not be made "that mere- well lead to the budgetary sums so of that limited resource be carefully ly fragmentize the present situation and urgently needed." checked. represent simply bureaucratic shuffles What's more, he said, such a depart- And a secretary of telecommunica- of authority."

have, for some time, been seriously tion with the FCC. Anello to leave considering leaving NAB for a number He was named general counsel on of reasons. It has been a difficult de- Sept. 21, 1961. his NAB post cision to make not only because of my Mr. Anello has served as chairman high regard and interest in the import- of the standing committee on com- General counsel moves out ant work done by the association and munications of the American Bar As- Oct. 1; no successor the challenges it presents, but, most sociation. importantly, because my has yet been named of sincere and In addition he is a member of the deep affection and regard for you. fair trial -free press advisory commit- "Be that as it may, I am convinced tee and serves on the advisory panel A. counsel for Douglas Anello, general that I should no longer delay, and I, to the register of copyrights on a pro- Association of Broadcast- the National therefore, am submitting my resigna- posed revision of the copyright laws of ers, resigned last week, effective Oct. 1, tion to be effective Oct. 1...." the U.S. ending 12 years of service with the Mr. Wasilewski's answer, in part: Mr. Anello is a member of the Con- Reports that the move was organization. "Yours has been a long and dedicated necticut Bar, the Bar of the Supreme a result of dissension between some service to broadcasting and the NAB. Court of the United States, the board members and Amer- NAB .executive Thus, it was with great regret that I ican Bar Association and the Federal Mr. Anello were unconfirmed officially. received your letter of resignation. Communications Bar Association. Vincent T. Wasilewski, president of "Because it will be most useful and A native of New London, Conn., NAB, announced the resignation of Mr. beneficial to all of us, I appreciate your Anello was graduated from Bowdoin Mr. Anello from the $35,000 -a -year willingness to be available on a con- College and earned his LLB at Harvard job "with regret." Letters by Mr. sulting basis for the next year...." Law School. Anello and Mr. Wasilewski said Mr. Mr. Anello joined the NAB as chief He served in the Anello will Coast Guard during remain available to NAB counsel in June 1957, leaving a posi- World War II. on a consulting basis. Mr. Wasilewski refused to comment on the move beyond his printed statement. Mr. Anello was not available for comment. His statement declared he had been considering the move for some time. Other sources insisted the resignation was requested by Mr. Wasilewski, who announced it to a meeting of the NAB executive committee Thursday Sept. 25. Mr. Anello had mentioned to other persons he was thinking of quit- ting. Mr. Wasilewski said no choice for the counsel post has been made. Mr. Anello's letter to Mr. Wasilewski said, in part: "As we have previously discussed, I Messrs. Anello (I.) and Wasilewski

38 (THE MEDIA) BROADCASTING, Sept. 29, 1969 The assassination of a police officer & the response of the community

Mr. Courtney Page Two

With the support and understanding of people such as yourself, Mr. Courtney, many dedicated police officers can, and will,

. continue to do their jobs to the best of their ability, and in so doing, help make the world a better one --for all of us.

Please accept our heartfelt thanks from both my children and myself. To have friends such as you is certainly to be blessed.

Gratefully, cD ,cf,,,,_, ..xo,° Cr

Street LA N. W. 128th 1585 Florida North Miami, June 24, 1969 McLs.04 Rbovida, McLecd

Mr. Alan Courtney W I O D North Bay Causeway 1401 Florida North Bay Village,

Dear Mr. Courtney: gratitude I feel into words the To put and that of your for your thoughtfulness, to do. is indeed hard listeners, help great deal to you've done a I know and better understanding knowl dgigof create Through to "policemen's lot." are trying the public know they you've let the a war as surely safe; fighting keep America Yet, in a way, in Viet Nam. as our men insidious combat--one more dangerous, but our is a only our men, that eats up not our national well, and decays resources as fiber. inadequate in morality, The breakdown ignorance, WIOD listeners responded to the avarice, old home life, poverty, and traits, as appeal of personality Alan Courtney conditions with their coins and dollars and a greed--these as our heartbeat, as current our as man, yet, which check for $2,500 went out to the wife some 'of the and children of slain Police Officer provide in daily battles policemen are McCleod.

610 RADIO WIOD Miami Represented nationally by Edward Petry & Co., Inc.

COX BROADCASTING CORPORATION

WSB AMFM -TV, ATLANTA; WHIO AM- FM -TV, DAYTON; WSOC AM- FM -TV, CHARLOTTE; WIOD AM -FM, MIAMI; WIICTV, PITTSBURGH; KTVU, SAN FRANCISCO. OAKLAND

BROADCASTING, Sept. 29, 1969 39 Kos to another frequency or to re- grams during the 1968 composite week, WABC, KOB continue quire it to protect WASC's nondirectional as compared to WNSC(AM)'s 22% and signal at night. wcss(AM)'s 20 %, the New York NBC debate over 770 kc Hubbard, in opposing the FCC's pro- and CBS outlets. posal, argued that the commission "WASC has no more relationship to WABC wants equal status should stand by its 1958 and 1963 de- the ABC network (aside from common with other network AM's cisions in the case, which provided for ownership) than any other affiliate." mutual operation by Kos and WABC as Hubbard added. in New York City I -B stations, with both directionalizing Hubbard also argued that directional at night to protect their respective con- operation of WABC would enable Kos "The Kos case," well into its third de- tours. to bring a primary AM night -time serv- cade, goes on -and on. Last week pro- A 1965 appeals court ruling reversed ice to 97,992 persons, 70,063 of whom tagonists ABC and Hubbard Broadcast- the commission's 1963 decision, lead- are now without any aural broadcast ing Co. commented on the FCC's latest ing to the April proposal. However, service, including TV. (April 25) attempt to lay the protracted Hubbard noted that the court, in di- ABC in its comments said Kos's op- affair to rest. recting the commission to determine eration on 770 kc as a class I -B station In the April action the commission whether Kos's operation as a class II is "out of the question" unless the com- reopened its clear- channel proceeding station would fulfill the needs of the mission also considers the operation of specifically to consider whether Hub - Southwest, left a proviso for its opera- WNBC and WCBS, on 660 kc and 880 kc bard's Kos(AM) Albuquerque, N.M., tion as a class I facility. respectively. should operate as a class II -A station The court said that if class I op- on 770 kc, the frequency on which eration by Kos was required, WABC ABC's WABC(AM) New York operates must be removed from its disparate Film -CATV firm buys as a I -A outlet. The commission also position with respect to the other New VHF in Bangor, Me. said it would entertain counterpro- York network stations, or else "corn- posals for Kos's mode of operation, such pelling reasons" must be provided as American Diversified Industries Corp., as its assignment as a class I station on to why the disparity is in the public in- a New York -based mutual fund with another frequency. Hubbard rejected terest. interests in film distribution and CATV, the proposal; ABC endorsed it. The major "compelling" reason of- has acquired WEMT(TV) Bangor, Me., ABC and Hubbard have been spar- fered by Hubbard was its contention for stock worth about $1.84 million, ring since 1941 -when the commission that WABC no longer performs a "flag- subject to FCC approval. assigned Kos to 770 kc on a "tem- ship" function, offering comparatively The company will exchange 175,000 porary" basis-over their joint tenancy little network - provided programing. of its shares fur all the stock of Down - on the frequency. ABC has been trying Hubbard said the station devoted only east Television Inc., licensee of the to get the commission either to bump 8.5% of its air time to network pro- channel 7 ABC -TV affiliate. American Diversified Industries was trading at $10.53 bid Wednesday (Sept. 24), and Outstanding at that rate the transaction would be Values worth $1,842,750. in Radio -TV Properties Melvin L. Stone, president and 25% owner of Downeast Television, owns WGUY(AM) Bangor and WRUM(AM) Rumford, Me. Herbert S. Hoffman, 12.5% owner of Downeast, also owns WUNR and wsos(FM) Brookline, Mass. FLORIDA American Diversified Industries (formerly National Telepix Inc.) owns nine companies engaged in the distribu- $125,000 tion of motion pictures and television films and a Jellco, Tenn., CATV system. It also holds CATV franchises for Daytimer with good growth potential in Canton and Spruce Pine, Tenn., and owns companies engaged in manufac- expanding community. Showing a profit turing, consumer products and real estate development. C. E. Feltner Jr. under absentee ownership. $125,000 on is chairman and H. Richard Shields is president. terms - includes land and building. WEMT, which went on the air in October of 1965, has power of 58.9 kw visual and an antenna height of 820 feet above average terrain. Broker handling the sale is Black- BLACKBURN & Company, Inc. burn & Co. RADIO TV CATV NEWSPAPER BROKERS NEGOTIATIONS FINANCING APPRAISALS tllanqinqNands WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS James W. Blackburn Hub Jackson Clifford B. Marshall Colin M. Selph Jack V. Harvey William B. Ryan Robert A. Marshall Roy Rowan Announced: Joseph M. Sitrick Eugene Carr Harold Walker Bank of America Bldg. Frank Nowaczek Wendell W. Doss MONY Building 9465 Wilshire Blvd. The following sales were reported last \ 333- K St. N.W. 333 N. Michigan Ave. 1655 Peachtree Rd. N.E. 274.8151 week, subject to FCC approval: \33-92703 346 -6460 873 \ -5626 69 -27 WIGO(AM) Atlanta; wyDE(AM) Bir-

40 (THE MEDIA) BROADCASTING, Sept. 29, 1969 mingham, Ala., and WWVA -AM -FM by Merrimack Valley Communications ette Heinze, executive vice president of Wheeling, W. Va.: Sold by Basic Com- Inc., is scheduled to go on the air in WCKY, both 19.3 %. Other stockholders munications Inc. to Medical Investment early October. The station will operate are William M. Ittmann, vice president, Corp. for cash and stock valued at on channel 50 with 472 kw visual and international division, Procter & Garn- $6,850,000 (see page 79). an antenna height of 944 feet above ble, Cincinnati, 11.275 %; The Jolar WEMT(TV) Bangor, Me.: Sold by average terrain. It has about $1.5 mil- Corp., 26% owned by Sol Taishoff, Melvin L. Stone, Herbert S. Hoffman lion worth of Ampex equipment, in- president of Broadcasting Publications and others to American Diversified In- cluding three VR -1200 high band video- Inc. and editor and publisher of BROAD- dustries Corp. for about $1.84 million tape recorders, three BC -210 color CASTING Magazine, 11.275 %, and Mrs. in stock (see page 40). cameras, two Marconi Mark VII color Essie Rupp, secretary of L. B. Wilson, cameras and an Ampex TA-55 trans- 6.3%. Approved: mitter. Neal P. Cortell is president of WLBW -TV is the Washington Post's The following transfers of stations own- Merrimack Valley Communications. third VHF station and WCKY is its sec- ership were approved by the FCC last ond AM station. week (for other FCC activities see "For Post -Newsweek Post -Newsweek is a subsidiary of the the Record," page 84). Washington Post Co., publisher of the WLBW -TV Miami and WCKY(AM) purchases approved Washington Post and Newsweek Maga- Cincinnati: Sold by L. B. Wilson Inc. zine, and licensee of WTOP- AM -FM -TV to Post-Newsweek Stations for about WLBW -TV Miami Washington and wJxT(TV) Jacksonville, $19.6 million (see this page). Fla. WCKY (AM) Cincinnati Katherine Graham, president of the WGEZ(AM) Beloit, Wis.: Sold by bought for $19.6 million Washington Post Co., controls it Raymond W. Crandle and Wilmer through beneficial ownership of 50.1% Grabau to F. W. Woodward and fam- The sale of WLBW -TV Miami and wcKY- of the voting stock and right to vote ily for $320,000. Buyers own the Du- (AM) Cincinnati from L. B. Wilson Inc. stock. buque (Iowa) Telegraph -Herald. They to Post-Newsweek Stations Inc. for The vote on the transaction was 4 -to- also DWG KDTH(AM) and KFMD(FM) about $19.6 million (BROADCASTING, 2 with Commissioners Robert T. Bartley Dubuque. WGEZ is full time on 1490 March 10) was approved by the FCC and Nicholas Johnson dissenting. H. kc with 1 kw day and 250 w night. last week. Rex Lee was absent. KHSJ -AM -FM Hemet, Calif.: Sold by Charles Topmiller is president and WLBW -TV, which went on the air Herndon Hughes and W. H. Newsome 32.5% owner of L. B. Wilson. Other Nov. 20, 1961, is a channel 10 ABC -TV to James C. Richards, Dr. Donald E. principals include Thomas A. Welstead, affiliate and has 316 kw visual. WCKY- Holt and Dr. Stephen R. Mills for about executive vice president and general (AM), on 1530 kc with 50 kw full time, $200,000. Messrs. Holt and Mills are manager of WLBW -TV, and Mrs. Jean- began operation in 1929. San Diego physicians. Mr. Richards is sales manager for KFMB -TV that city. KHSJ is a daytimer on 1320 kc with 500 w. KHSJ -FM is On 105.5 me with 700 w and an antenna height of minus 265 feet below average terrain. ADVANTAGES OF KToo(AM) Henderson, Nev.: Sold EMPLOYING THE "PROS" by Henry V. Crosby, Samuel Komsky, Reginald P. Newmann and Harold 1. We can qualify a buyer in advance and weed out lookers not Newman to Thomas H. Redman and Cy Newman for $175,000. Mr. Red-. qualified to buy your property. man is president of Bankers Acceptance hold licenses Corp., Indianapolis, and owner of the 2. We are fully versed on matters of real estate and Continental Football League's Las in states where we have offices. Vegas Cowboys. Cy Newman formerly had interest in KSJV -TV Hanford, Calif. 3. As brokers we can cite comparable sales. You cannot, you only KTOO is a daytimer on 1280 kc with have one property. 5 kw. WFBF(AM) Fernandina Beach, Fla.: 4. Our organization combines specialists in finance, marketing, Sold by Harold J. and Inez Mann to appraising and management know -how enabling sellers and Charles C. Scovill, William A. Smith buyers to get the opinions of experts in the media field. and William W. Harrell Jr. for $70,000. Mr. Scovill was formerly general man- 5. As skillful negotiators, we know how to induce a buyer to ager of WAAG(AM) Adel, Ga., and commit himself to a deal. Messrs. Harrell and Smith own poultry farms. WFBF is a daytimer on 1570 kc with 1 kw. Sold by WASHINGTON, D.C. WDAX(AM) McRae, Ga.: 1100 Connecticut Ave., N.W. Dr. G. E. Callahan, Jack W. and Wim- 20036 202/393-3456 bric Walker, Walter Dyal and H. B. CHICAGO 1507 Tribune Tower 60611 Williams to Henry J. Akins II for AND ASSOCIATES, INC. 312/337.2754 $65,000. Mr. Akins is manager of the DALLAS Atlanta branch, H -R Radio division of Brokers of Radio,TV & Newspaper Properties 1234 Fidelity Union Life Bldg. H -R Representatives. WDAX is a day - 75201 Appraisals and Financing 214/748-0345 timer on 1410 kc with 1 kw. SAN FRANCISCO AMERICA'S MOST EXPERIENCED MEDIA BROKERS 111 Sutter St. 94104 New TV station 415/392.5671 WxPO -Tv Manchester, N. H., owned

BROADCASTING, Sept. 29, 1969 41 Burch looks forward to tough job

FCC chairman -designate leaves the Tucson sun for Senate confirmation hearing in Washington

It was 90 degrees in Tucson last Thurs- turn it on or off at will," he said. committee. And he said he has "no day, and as FCC chairman- designate The matter came up in a discussion apologies for anything in the report." Dean Burch looked out of the window of the announcement of Senator John Given that end attitude and his politi- of his law office in that city he felt he D. McClellan (D -Ark.) that he plans cal background, particularly his close should be outside hitting golf balls. to query all television broadcasters, in- association with Senator Goldwater dur- He admitted to that temptation by cluding the networks, and CATV op- ing his race for the Presidency in 1964, way of illustrating that the decision to erators on whether they plan to show it would not be surprising if the corn - return to the city where he had served films the motion- picture industry says mittee report calls for reduced broad- Senator Barry Goldwater (R- Ariz.) as are unacceptable for viewing by minors cast rates for political candidates. administrative assistant and the Repub- (BROADCASTNIG, Sept. 22). When he finally joins the commis- lican party as its national chairman had And Mr. Burch's position on broad- sion, Mr. Burch will find at least one not been an easy one. casting in relation to presidential cam- familiar face among his colleagues, "But," he said in an interview, "I'm paigning will be revealed Tuesday that of Commissioner H. Rex Lee. Mr. looking forward to the new job. It (Sept. 30), when a special committee of Lee was a high official in the Interior should be tremendously exciting." the 20th Century Fund will release its Department's Bureau of Indian Affairs Meanwhile, his mind is filled with report on presidential campaign financ- during the 1950's, when Mr. Burch's the problems involved in winding up ing. boss then, Senator Goldwater, was his affairs in Tucson, finding a house Mr. Burch was a member of that serving on the Interior Committee. in Washington and preparing for his It will not be long before he gets to confirmation hearing before the Senate know the others, and begins digging Commerce Committee. 122 violations cited in into the complex issues facing the date for had The that appearance KVAN renewal commission-issues like one- to- a -cus- not yet been set, and he expressed the hearing tomer, concentration of control of me- hope the hearing would be held within Mrs. Cathryn C. Murphy, licensee of dia, domestic satellites, spectrum -allo- two weeks. He wants to get that matter KVAN(Arst) Vancouver, Wash., was no- cation matters, CATV, not to mention resolved during a trip to Washington tified by the FCC last week that her the problems presented by a tight agen- this week. station's license renewal has been set cy budget, a frequently ornery Con- Mr. Burch appeared familiar with a for hearing. gress and a critical press. In addition, number of issues of interest, not to The commission noted that Mrs. dealing with six strong- minded and in- say concern, to broadcasters. But he Murphy has been cited for 122 rule dependent commissioners can be a wasn't prepared to comment on them. violations since she became licensee of major -size headache all by itself, as "I have a glib, politician's knowledge KVAN in 1960. Issues to be considered FCC chairmen through the years can of things, gleaned from your magazine in the hearing include operating at a attest. In time, no doubt, Mr. Burch and from newspapers, but not enough new transmitter site without FCC will occasionally wish he were back in information to base a decision on," he authorization; failing to file timely re- Tucson, hitting a golf ball. said. newal applications and financial state- One issue on which Senate Com- ments; failure to comply with FCC re- merce Committee members are expect- porting requirements, and failure to ed to question him is the bill intro- respond to FCC correspondence. FCC to hold hearing duced by Senator John O. Pastore Mrs. Murphy filed her last renewal (D- R.I.), chairman of the committee's application on Feb. 3. Since her license on new TV tariffs communications subcommittee, to af- was due to expire Feb. 1, the commis- ford broadcast licensees some protec- sion accepted her application as one But FCC turns down bid tion against competing applications at for a. broadcast license. Mrs. Murphy by the networks and NAB renewal time. The bill would require protested that she had sent a renewal the commission to find a licensee dis- application in November 1968, but the to delay AT &T rate rise qualified before accepting applications commission said it had no record of the for the frequency on which he oper- filing. Mrs. Murphy's Feb. 3 applica- The lawfulness of the tariffs under ates. tion, the commission observed, was which AT &T expects to increase the dated Nov. 8, 1968. revenues it receives from Mr. Burch is apparently among those users of its An additional television transmission who expect the bill-actively backed hearing issue will be service by some whether Mrs. Murphy has adequately $15 million annually will be tested in by broadcasters -to be discussed at his surveyed community needs in KKVAN an FCC hearing. hearing. For he has read it. But, he the service area and The commission, in said: "I have more questions than how she proposes to ordering the hear- meet them. ing last week, denied views." He said he does not "even the request of In view ABC, CBS, NBC and the know how radical a change" of Mrs. Murphy's many National As- it would sociation create. lapses, the commission said her re- of Broadcasters for a 90 -day newal application "raises a substantial delay in the effective date of the new One issue on which he expressed and material question of fact as to tariffs. "a gut reaction" is the showing of whether Mrs. Murphy possesses the However, the commission ordered "X" -rated movies on television. "I can't requisite qualifications to operate a AT&T to keep a record of the revenues conceive of that sort of thing on the broadcast station." it receives under the tariffs. This will television screen, where children can enable the commission to require re- 42 (THE MEDIA) BROADCASTING, Sept. 29, 1969 funds, with interest, in the event it resolve the situation-more than a year interim. finds the tariffs improper. and a half. The issues to be considered in the The tariffs, which had been sched- AT &T, arguing that evidence de- rate hearing include questions as to uled to go into effect on Oct. 1. were veloped in the commission's ongoing whether the charges, classifications, suspended by the commission until Oct. inquiry into the company's rate struc- practices and regulations contained in 2. The one -day suspension was a tech- ture had shown that the rate level for the tariffs are unjust and unreasonable, nical device that permitted the commis- program transmission rates was too low, or discriminatory. sion to comply with the legal require- filed revised tariff schedules covering Another issue is whether and what ments involved in issuing an account- those services on Feb. 1, 1968. They kind of charges, classifications, practices ing order. were to become effective two months and regulations the commission should The tariff revisions, which provide for later. prescribe, if those contained in the a major restructuring of television - However, the effective date was twice tariffs are found to be unlawful. transmission rates, will provide AT &T postponed -the second time to Sept. 1, The hearing will be held at the corn- with $69,612,000 in revenues by 1971, 1969 -to permit AT&T to complete mission's offices in Washington a date according to the company's estimates. cost studies that the commission's corn - to be set later. And the hearing will be It says it would earn $54,568,000 from mon carrier bureau had requested. On expedited to the extent that the ex- that service in that year if present rates Aug. 29, AT &T asked cancellation of aminer will certify the record to the were continued. those tariff schedules, and filed the commission without preparing an initial AT &T also filed tariffs that it said now- pending tariffs. decision; but the chief of the common would provide radio- transmission reve- A principal factor leading to the re- carrier bureau will issue a recom- nues of $21,009,000 by 1971, as against vision was the initial decision in the mended decision, subject to exceptions the $17,524,000 it says it would earn in Sports Network case. But AT&T said and requests for oral argument. that year if it did not raise those rates. in filing the new tariffs that additional AT&T was made a party, and ABC, However, the commission rejected the review of the rate level for the broad- CBS, NBC, and NAB, and Hughes radio tariffs two weeks ago on the cast services was in order and that the Sports Network Inc. were told they may ground the carrier had failed to provide proposed rates should be regarded as intervene. explanations and justifications for the proposed changes (BROADCASTING, Sept. 22). In ordering the hearing on the tele- Other side of coin for WTOP -TV vision rates, the commission is granting in part petitions of the major networks Citizens' group accuses station of favoring liberals, and NAB requesting the commission either to reject the television tariffs or ignoring conservatives, asks FCC for probe to suspend and set them for hearing. The broadcasters argued that the new rates are unreasonably high and have Last week it was the turn of wrop -Tv the commission either deny renewal of not been justified by the company. Washington to be subject to citizens' the stations' licenses or, "as a minimum, AT&T, in opposing the broadcasters' complaints filed with the FCC. obtain assurances" that the stations will petition, said the time "for further de- The Federation of Citizens Associa- present "unbiased" news. lay" in the imposition of higher rates tions of the District of Columbia -a Mr. Phelps also asked that the corn- is past, and noted that the rate level group of some 34 neighborhood home- mission deny the renewal applications for video transmission services has re- owner and residents groups -and one of of WTOP- AM -TV -he did not refer to the mained virtually unchanged since they its delegate members filed documents FM outlet -"or, in the alternative," in- were instituted 20 years ago, while the with the commission urging it to investigate the services of those stations levels of other network costs have vestigate the station's programing before to determine if they have operated in risen sharply. The commission said there renewing its license. Both accused the the public interest, or if they are likely was "no need" for the three -month Washington Post Co. station of viola- to do so in the future. suspension provided by law, since the tion the commission's fairness doctrine. Mr. Phelps, in addition, suggested that tariff revisions appear to have "ame- The documents-a one -page letter in view of the complaint against WMAL- liorated" the objectionable tariff pro- from the federation and a 14 -page "in- TV, the commission defer renewal of all visions found by a hearing examiner formal complaint" from the individual Washington broadcasting stations until in an initial decision in the Sports Net- member, Allen C. Phelps -were a kind it concludes an examination of "the work Inc. case on Jan. 25, 1968. The of mirror image of the petition that a merits of the respective applications." examiner concluded that AT &T tele- group of Washington area blacks filed Washington stations are due for renewal vision and radio transmission tariffs dis- with the commission on Sept. 2, urging of license on Oct. 1. criminated against part -time users. How- denial of WMAL -TV Washington's re- The federation did not include any ever, the commission last week stressed newal application (BROADCASTING, Sept. specific allegations to buttress its charge that it was not reviewing that case, but 8). that the Post Co. stations violated the merely noting that a relationship existed Where the blacks accused WMAL -TV fairness doctrine, but it asked the com- in the revised tariff. of being racist and of failing to meet the mission to determine if the stations have The commission actually rejected two needs of Negroes in its service area, the presented news and comment "with a petitions by the broadcasters seeking at federation by implicaton and Mr. Phelps bias reflecting the opinions" of the Post least a 90 -day delay in the effective date explicitly accused WTOP -TV of favoring Co. of the tariffs. Last month, they said liberal causes while suppressing the Mr. Phelps, a retired Federal Trade that much time would be needed to views of conservatives. In addition Mr. Commission attorney, said the Post sta- study the mass of underlying cost data Phelps charged the station with advocat- tions violated the doctrine by editing that AT &T had submitted in connection ing causes he said were backed by black or suppressing "news items and expres- with its new tariffs. militants while ignoring contrasting sions of public opinion inconsistent with The commission denied that peti- points of view. or contradictory to [the Washington tion because of the "inordinate amount The federation, which also directed Post newspaper's] liberal creed. . . . of time" already spent in attempting to its charges at WTOP- AM -FM, asked that His pleading was as much a compen-

BROADCASTING, Sept. 29, 1969 43 dium of complaint about conditions in through its newspaper and stations, has crime" while opposing measures to Washington as about the stations. "consistently praised political liberals "strengthen the hands of the police." Mr. Phelps had sought to interest the and denigrated the conservatives." The He also said the Post stations must federation in joining him in his com- Post stations, he said, have opened their bear "some responsibility" for the April plaint and had prepared it as a joint facilities to the former and either denied 1968 riot that followed the assassination filing. However, the federation decided them to conservatives or presented con- of Martin Luther King. He said they not to to participate in it. servatives in an unfavorable light. helped generate an atmosphere of "law- George W. Brady, president of the Among the controversial issues of lessness" among blacks by "repeatedly federation, said his group "agreed in public importance on which he said the dwelling" upon the alleged oppression general" with Mr. Phelps's complaint, Post stations have taken one -sided posi- of blacks in Washington. but felt that it contained "some points tions are home rule for the District of One of Mr. Phelps's major complaints that were not supported by data, so we Columbia, integration of the races in is that the Post newspaper and stations, did not support it. schools and other aspects of community in his view, have been unfair in their "But since we felt the WTOP stations life and increased expenditures for edu- treatment of President Nixon through- did not present opposing points of cation -all of which, he noted, the sta- out his political career, "down to the view," he added, "we decided to go tions support. present." Mr. Phelps sent a draft of the ahead and write [the commission] a Mr. Phelps said that, in discussing complaint to the President before filing brief letter." the crime problem, the stations favor it with the commission with no reaction Mr. Phelps charged that the Post Co., a policy of "removal of the causes of as yet from the White House.

gets a tax break ing performance declined between 1963 Jefferson Standard and 1968 -from $214,250 to $91,500 - although the station reported earnings Court overturns FCC denial of $292,872 and $257,456 for 1965 and of certificate for WBTW sale 1966 respectively. Judge McMillan said WBTV'S earnings have shown some in- A federal district court judge says the 1964, 10 years after Jefferson Standard crease, "if inflation is disregarded," but added that the station's competive FCC erred last year in denying Jefferson acquired WBTW and 15 years after it posi- "has Standard Broadcasting Co.'s request for began operating the Charlotte station. tion become weaker and weaker." a certificate that would enable the corn - Judge McMillan noted that Jefferson Futhermore, he said, while the prac- pany to defer payment of federal in- Standard's dilemma in being unable to tical effect of continued common own- come tax on the $4.5 million it real- increase the signal strength of either ership of both stations would be that ized on the sale of WBTW(TV) Florence, station occurred at a time when both both would suffer, "the commission's S.C. were facing increasing competition from basic policy is to promote competition Judge James B. McMillan, sitting in new and existing stations in their re- and to encourage rather than suppress the Charlotte division of the western spective markets. WBTW'S over -all earn- improvement of service and quality of district of South Carolina, said last week that Jefferson Standard was entitled to the certificate on the ground it had sold CBS backs petition companies with broadcast interests, the station to comply with the commis- CBS said, would be to deny them in- sion's multiple -ownership policy. He di- on multi -owner curbs vestment opportunities. It added that rected the commission to issue the cer- an institutional trustee may little CBS last week gave its support to a have tificate. May 27 petition by the American or no control over a trust, and, if the Jefferson Standard thus will be Banker's Association asking the FCC trust contained broadcast investments placing the bank in violation allowed under the tax laws to treat the to eliminate or modify its present and of multiple- sale of WBTW as an involuntary conver- proposed multiple- ownership restric- ownership rules, the bank would have to decline divest sion of property. And since it subse- tions as they apply to bank trusts trusteeship or itself of enough shares to bring it into quently acquired another station, WWBT- (BROADCASTING, June 3). compliance. (TV) (formerly WRVA -TV) Richmond, CBS petitioned the commission to Va., for more than it received for the issue a notice of proposed rulemaking "We do not believe that it was the Florence outlet-$5 million will be to consider raising the 1% benchmark, commission's intention to force this -it kind permitted to postpone payment of taxes and urged it to include in the notice a of decision upon a trustee," CBS on the $4.5 million if it sells the Rich- stay of the June 1970 deadline for asserted in its brief. mond station. compliance with the 1% rule by insti- Another probable adverse effect of the present rule, CBS noted, would be However, Jefferson Standard's fight tutional trusts until it has acted upon that banks and investment advisors with the government on the issue may submissions in response to the rulemaking proposal. would tend to invest in large compa- not be over. The commission is expected The network pointed nies rather than in small firms where to urge the Department of Justice to ap- out that the ABA petition the they would reach the 1% limit on a peal Judge McMillan's decision. and accompanying tables with the results of a survey of relatively small investment. "The effect Jefferson Standard, in requesting the the trust departments of 19 major here would be to discourage invest- certificate, contended it had sold WBTW banks, show that "a significant portion ment in particularly small or new to the Daily Telegraph Printing Co. in of bank trust holdings are in the form broadcasters, and deprive them of ac- April 1968 because it could not in- of employe benefit accounts which rep- cess to an important source of capital," crease the signal strength of either resent savings and retirement benefits CBS said. WBTW WBTV(TV) or its Charlotte, N.C., of millions of individuals who . . CBS also supported ABA's proposal without violating a commission rule bar- might not otherwise be able to enjoy to require banks to execute a disclaimer ring the improvement of already over- the benefits of stock ownership." of intent to control a company with lapping signals of commonly owned To limit trustees' investments in broadcast holdings. VHF stations. The rule was adopted in

44 (THE MEDIA) BROADCASTING, Sept. 29, 1969 iN MINNEAPOLIS -ST. PAUL r

A radio station with bigger audiences than TV? You've got to be kidding! It's for real. It's WCCO Radio --- the one station that proves there's more to broadcasting than meets WCCO the eye. The latest ARB Reports for radio and television in the Minneapolis - St. Paul market include four important areas in which average quarter -hour audiences can be compared. On a total of 16 different RADIO points. WCCO Radio beats TV on all 16. The four areas: TOTAL DAY I TOTAL WEEK: WCCO Radio delivers larger audiences than any of the four television stations in the Twin Cities market. So much larger that WCCO Radio 31GGER nearly equals the top two TV channels combined! (6 A.M. - 12 Mid., Monday - Sunday) DAYTIME: WCCO Radio's audience is greater than all four TV stations combined! (6 A.M. -6 P.M., Monday- Friday) PRIME TIME: WCCO Radio's morn- THAN ing drive audience is bigger than the glamorous evening block on any TV station. (6 -10 A.M., Monday - Friday, for WCCO Radio; 6:30- 10:30 P.M., Monday- Friday for TV) TOP HOURS: WCCO Radio has two separate hours with bigger TV. audiences than any hour on any TV station. (6 A.M. -12 Mid., Monday- Friday) In each of the four areas, WCCO Radio attracts more total persons 12+. More adults. More women. More men. That's not all. WCCO Radio also provides superior coverage. Un- matched advertising economy. A setting of top acceptance for CCO RBDIO your sales story. Source: ARS estimates. Radio: April -May 19691 MINNEAPOLIS -ST. PAUL TV: May 1969. Total survey areas. All data subject to qualifications Represented by CBS RADIO SPOT SALES which WCCO Radio will supply on request. signal." line's flattening sales curve over the TV households in U.S. Judge McMillan said: "The evidence years were differences in distribution that the sale of the Florence television and advertising allocations in the Mon- hit new peak, ARB says and station was caused by the economic con- tana Idaho markets. American Research Bureau, Beltsville, In sequences of the commission's `no im- addition, Skyline said its troubles Md., has reported that the total involved provement' policy is uncontradicted and the increasing trend towards number of TV households increased by overwhelming. And, he said, there could advertising expenditures into larger over 1.8- million during the last year to be no finding that the sale "was not markets, and complexities with national a new high total of 59.3- million Amer- `appropriate' to effectuate the commis- sales organizations that represented the ican homes with one or more TV sion's `no improvement' policy of 1964." regional network. sets. The Internal Revenue Code provision Melvin B. Wright has been president, The increase in new TV households, on which Jefferson Standard relied general manager and chief executive ARB indicated, exceeded the number states that the commission is to issue the officer of the Skyline Network since of new households in all states, except certificate permitting a tax deferment if July 1, 1959. Alaska, for the period by 1,675,000. the sale involved is "necessary or appro- Mr. Wright is on terminal leave and The estimated number of households in priate to effectuate a change in policy his future plans are unrevealed. the U.S. is 62.3 million. of, or the adoption of a new policy by, And, the rating firm said, 11 in- the commission with respeot to the own- dividual counties are now virtually sat- ership and control of radio broadcasting Cable hearings are due urated with TV households. Those, with stations...." in New York and Albany an estimated 99 %, are New Castle, The commission, in denying Jefferson Del.; Cobb and DeKalb, both Georgia; Standard's request, said the applicable Two major hearings on cable TV have Campbell and Fenton, both Kentucky; section of the Internal Revenue Code been scheduled by a committee of the Montgomery and Prince Georges, both applies only to sales required by the New York state legislature. The first, Maryland; Nassau, N.Y.; Fairfax, Va., commission. on Oct. 7, will take place in Albany; and Brooke and Hancock, both West But, Judge McMillan said: "The com- the second, on Oct. 15, in New York. Virginia. mission has no power to order the sale The hearings will cover a nine -point Among the states that showed the of a particular property." Furthermore, agenda on CATV and will be held by most percentage gains, ARB noted, Mis- he said, the legislative history shows the standing committee on corpora- sissippi led with an increase from 87% that Congress did not intend to restrict tions, authorities and commissions. As- to 93 %; others were Alabama, from tax postponements to cases involving in- semblyman Robert F. Kelly, Republican 91% to 95 %; Kentucky, Tennessee, voluntary transfers. of Brooklyn, is chairman. Virginia and the District of Columbia, The commission three weeks ago Among the points to be discussed all with a three -point gain to 95 %, wrote a footnote to the WBTW case. The will be legislation, charges, standards, 96 %, 97% and 97 %, respectively. Sub- new owner had filed an application re- service and the relationship of the FCC stantial gains in TV- household penetra- questing an improvement in facilities to state jurisdiction. tion occurred principally in the South that would permit the station to extend Atlantic states, up three points to 97 %, its signal -the kind of application Jeffer- and the East South Central region, also son Standard had felt it was barred by Ford tells Staggers up three points to 94 %. the overlap rule from filing. CATV isn't pay TV ARB's 1969 -1970 Estimates of U.S. But the Daily Telegraph found there Television Households reports TV pen- can be more than one obstacle to com- The House Commerce Committee, etration by census region, state, county mission approval of such facilities. The which has once again postponed for a and total U.S. It is compiled annually commission designated the application week its hearings on pay TV, was by ARB, using data from Standard for hearing on the question of whether urged last week by National Cable Rate and Data Service and Advertising a stronger WBTW would impair the de- Television Association President Fred- Research Foundation. velopment of UHF in the area (BROAD- erick W. Ford to accept the proposi- tion that "pay TV and CASTING, Sept. 15) . CATV are not synonymous." ETV's seek $28 million In a letter addressed to the com- in Stations' changes bring mittee's chairman, Representative Har- government grants end to Skyline network ley O. Staggers (D -W. Va), Mr. Ford Educational broadcasters have received explained that while pay TV would im- more than $36 million from the federal The Skyline TV Network, Idaho Falls, pose a per-program charge, CATV government in the last five years to help Idaho, in operation more than 10 years, charges its subscribers "on a monthly build and improve noncommercial, edu- is scheduled to dissolve at the close of rate basis for the whole antenna recep- cational TV and radio stations. Based business, Sept. 30. Skyline is a regional tion service." on pending applications at the Depart- network composed of KMVT(TV) Twin Mr. Ford contended that in the past ment of Health, Education and Welfare, Falls, KID -TV Idaho Falls, both Idaho; "the National Association of Broad- public broadcasters are seeking $28 KXLF -TV Butte, KRTV(TV) Great Falls casters and the chairman of the FCC million more. and KOOK-TV Billings, all Montana. It have accepted this fundamental differ- Up to June 30 when the 1969 fiscal operated Skyline Advertisers' Sales, a ence." year ended a total of 190 TV and ra- national and regional sales agent for Mr. Ford also said that although dio stations have benefited from the fa- the Skyline TV Network stations. NCTA takes no position for or against cilities matching grant program that was Skyline reportedly had annual gross establishment of pay TV, it does op- initiated in 1964 at the instigation of sales of up to $900,000. Its operating pose as discriminatory the FCC's pro- Senator Warren G. Magnuson (D- budget was estimated at $150,000 a posal to require "compulsory carriage Wash.), chairman of the Senate Corn - year. Changes in ownership and net- by CATV of scrambled pay TV merce Committee. The last grant was work affiliations at the various Skyline signals...." for $324,219 to help the University of stations are believed to have caused The Commerce Committee's hearings South Dakota establish a new noncom- disruptions that limited the network's are now scheduled for next Tuesday mercial, educational TV station on chan- effectiveness. Also contributing to Sky- (Oct. 7) . nel 10 at Pierre, S. D. (BROADCASTING, 46 (THE MEDIA) BROADCASTING, Sept. 29, 1969 is here! Media Music No.5 TEN RECORDS OF. TOP PROGRAMMING MUSIC FOR THE NEW BROADCASTING SEASON SPARKLES WITH SUCH CATEGORIES AS: UP, UP AND GO VOCALS :60 SEC. TRACKS FOR COMMERCIALS NEW HIP BEAT MUSIC STRONG OPEN & CLOSE THEMES FOR SHOWS STINGS & PROGRAMMING TAGS 1970 SOUND IN STRINGS AND MUCH MORE! THIS "HOT FROM THE RECORDING SESSIONS" ISSUE IS UP, IT'S ALIVE, IT'S INSTANT TODAY!

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w, AP PhotoColor (AP's unique means a Black and White reproduc- angry. Thanks to this new AP Photo - for news photo service) has just tion of the actual color slide in the Color quick look system, a quick look me up with another journalistic upper right hand corner of each card is all it takes for a photo editor to st to serve you better. As a for easy filing, easy back ordering and select the best pose and expression bscriber, you still get twice a week most important, easy selection of to suit the story about to be aired. filings (10 each of 35mm color exactly the right picture at the right It's all part of the service, free for les in the news). With each slide time with less time and effort for every subscriber. u get a PhotoColor index card every photo editor. AP PhotoColor is now serving over r caption and identification. For example, in your AP PhotoColor 1000 network television stations and It now, each caption card has the file of 3500 slides in current use - key independents around the world. tra added and unique feature of there are 35 color slides of the Pres- If you're an AP member - AP Photo - uick look" identification. That ident: Nixon sad, happy, serious, Color should be serving you.

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View of rising Earth that greeted Apollo 8 astronauts as they came from behind the moon after lunar orbit insertion burn. Earth is about five degrees above horizen. Unnamed surface features in foreground are near Eastern limb of moon as viewed from Earth. Lunar horizen is about 780 kilometers from spacecraft. Horizen shown is about 175 kilometers wide. `s 240,000 statute miles away, sunset terminat Africa. Dec. 1968 nasa

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1 -A Clear Channel 50,000 Watts BLAIR RADIO National Representatives Sept. 15) . This award completed ob- TV scores with youth, J. Dwyer (R- N.J.), would establish a ligations of the $4 million appropriated permanent office of consumer affairs for the 1969 fiscal matching- grants believability polls low inside the White House. A companion to the bill program. Young people between the ages of 14 Rosenthal has been introduced in the Senate by Actually, $4,228,311 was paid out or and 21 spend one hour 53 minutes on promised to 29 TV and radio stations an average weekday watching TV and Senator Gaylord Nelson (D-Wis.). during the last fiscal year, HEW re- two hours 22 minutes listening to radio, All the bills would empower the new agency to ported. The extra money came from compared with 23 minutes reading represent consumer interests unused funds from the previous fiscal newspapers and 23 minutes with maga- before regulatory agencies. year. zines. During the year, grants were made to High TV -radio attention in this Cox adds data service help establish 10 new TV and five new age group was reported by Gilbert radio stations, as well as improve or ex- Cox Broadcasting Corp. has formed Youth Research in a poll conducted by Cox Data Systems Co. as a new divi- pand eight TV and six existing radio high -school and college students under stations. Radio, which was included for sion in the Atlanta headquarters. CDS the direction and supervision of teach- will provide computer facilities to service the first time in the 1969 program, in- ers trained in research techniques. volved $404,734, granted to 11 stations. data processing requirements of several Gilbert said the figures dropped in Cox divisions across the country and There are 96 applications for federal the 22 to 25 -age group to one hour 30 financial help pending at HEW, seeking develop software "packages" for broad- minutes with TV, one hour 48 minutes casting, cable TV and trade publishing. a total of $28 million. At present, no with radio, 21 minutes with magazines Packages will be used to provide data funds have been appropriated for the but up in newspaper readership to 30 processing services to customers of the 1970 fiscal year. minutes. Atlanta data center as well as additional The Gilbert poll also found that in data centers which are expected to be the 14 to 25 -age group 61% believed Has Nixon lost control in operation by 1971. C. Dan Clay, magazines were informative compared formerly director of information serv- with 36% for TV, while a negative re- of antitrust policy? ices, Cox Broadcasting, is general man- action was voiced by 20% for TV, last week on the news- ager of CDS. House hearings 17% for radio and 9% for magazines. bill revealed a split paper preservation Factors of "convincing" and "believ- within the Nixon administration on the ability" for TV and radio also scored Starch plans purchase measure, which would exempt from low, the Gilbert poll found, leading to antitrust law certain joint operating the conclusion that "young people of Roper research firm agreements between newspapers in the would rather be amused than informed, Daniel Starch & Staff, Mamaroneck, the is in same city, if one of papers and a large percentage are willing to N.Y., has reached an agreement in difficulty. financial give more of their time to what they principle to acquire Roper Research Richard W. McLaren, chief of the feel is an unbelievable media than that Associates, New York. Details of the Justice Department's Antitrust Division, to which they describe as convincing." acquisition were not revealed pending reiterated his department's opposition to approval by the boards of both com- the proposal, which he said would "flout panies. the basic principles of the free- enter- Complaints are off in August Starch, which went public last De- prise system." A new and opposing view The public sent 1,160 complaints to the cember with a small issue of stock came from Walter A. Hamilton, deputy FCC during August, a decrease of 190 traded over- the -counter, specializes in assistant secretary of commerce, who from July. Comments and inquiries continuing audience and marketing re- said the bill would "help insure the in- totaled 2,487, 789 below the previous search. The firm recently acquired C. E. dependence of the newspaper press." month. Complaints in August included Hooper Inc., a radio research organiza- Mr. McLaren also told the subcom- allegations that certain licensees were tion (BROADCASTING, May 19). mittee that Commerce, not the Justice discriminating against minority groups Roper concentrates on custom re- Department, speaks for President Nixon. in their employment practices and pro- search projects, primarily in public af- Once again, the House hearings did graming; concern over common owner- fairs. Roper and Starch would maintain not deal with the secondary broadcast ship of print and broadcast properties separate identities, officials of both firms angles involved in the bill. Some of the in the same market and objections to said. measure's opponents have charged that program format changes and alleged newspapers with broadcast properties offensive matter in broadcasts. Media reports: use profits from those stations to further New building KGGM(AM) Albuquer- practices, and that these anticompetitive que, N. M., has started construction on same companies could claim "failing" Nader confers on bill a new $50,000 studio building. It ex- newspaper status the bill if their under for consumer agency pects to make its first broadcast from newspaper holdings were struggling, there on Christmas Eve. It will be lo- profits might A subcommitee of the House Govern- even though the broadcast cated on 14th Street and Coal Avenue more than offset newspaper deficits. ment Operations Committee has re- cruited consumer advocate Ralph Nader S.W. to help draft a compromise bill that One for CBS WMFD(AM) Wilming- Maurice Mitchell is nominee would establish a new executive -branch ton, N.C., owned and operated by An ad hoc subcommittee of the Senate agency on consumer affairs. Dunlea Broadcasting Industries Inc., Judiciary Committee will hold hearings Mr. Nader and two other outside has joined CBS Radio Network. The next week on the nomination of Maur- experts will serve without pay in an station, operating on 630 kc with 1 kw ice B. Mitchell chancellor of Denver attempt to combine the merits of two fulltime, was previously an affiliate of University to be a member of the U.S. pending bills. One, introduced by Repre- ABC's American Entertainment Net- Commission on Civil Rights. Mr. sentative Benjamin Rosenthal (D-N.Y.), work, but affiliation had to be canceled Mitchell, once with wTOP Washington, would establish a cabinet -level Depart- under FCC small market limitations has also worked for the National As- ment of Consumer Affairs. The other, (BROADCASTING, May 5), the network sociation of Broadcasters. submitted by Representative Florence said.

BROADCASTING, Sept. 29, 1969 (THE MEDIA) 51 Programing

Violence report draws dissents Research used by Eisenhower group questioned; networks say they're already readjusting program content

Television broadcasters who weathered Violence. This group was appointed last and perhaps the most damaging to a charge last week of too much vio- year by former President Lyndon B. broadcasters, reads as follows: lence in TV programs by the National Johnson following the assassination of "Each year advertisers spend $2.5 Commission on Violence-an indict- Senator Robert F. Kennedy (D- N.Y.). billion in the belief that television can ment given front -page treatment by the The report called on broadcasters to influence human behavior. The televi- country's newspapers -are turning their reduce violence in children's cartoons, sion industry enthusiastically agrees attention to the next TV and violence and in adult programs and to program with them, but nonetheless contends scenario: the surgeon general's $1 -mil- dramatic shows containing aggression that its programs of violence do not lion study of TV and social behavior. late in prime time when most children have any such influence. The prepon- This project, initiated by Senator presumably are not watching. It also derance of the available research evi- John O. Pastore (D- R.I.), who is chair- recommended that broadcasters pursue dence strongly suggests, however, that man of the Senate Commerce Commit- more intensively research into the re- violence in television programs can and tee, is about ready to move into high lationship between TV violence and so- does have adverse effects upon audi- gear, following the second meeting of cial behavior of viewers, and to affirm- ences- especially child audiences." its advisory committee held in Wash- atively promote "more acceptable" In introducing the report, Dr. Eisen- ington late last week. methods of resolving conflicts. hower emphasized that TV cannot be committee The considered proposals The commission also asked the Pres- made the `scapegoat' for violence in for research projects submitted by Dr. ident and Congress to finance the Corp. America, and that, based on his "inten- Eli A. Rubinstein, assistant director of for Public Broadcasting with a "dedi- sive" personal viewing in the last few the Institute Mental Health, National of cated" tax so that public broadcasting weeks, there has been substantial reis the director the It who of TV study. can present alternatives to commercial duction in the amount of violence in TV confirmed a number of programs, Dr. programs. And it called on parents to prime time compared to the previous Rubinstein said, but he declined to dis- supervise more closely their children's season. cuss specifics pleading professional in- viewing habits and asked all viewers to To be followed in about a month tegrity. Dr. Rubinstein is a psycholo- let networks and stations know will be the commission's task force re- gist. when they disapprove and when they like a ports on the news media and violence, Meanwhile broadcasters anxious to program. which is understood not to deal too determine is going to just what happen The key paragraph in the document, harshly with TV, and the documenta- now that the violence commission's tion of violence and the mass media on statement has been made public -and which the commission's report on TV after they had reduced violence in TV was based. Also dealt with in this sec- programs in the new TV season -could tion, but not extensively, are movies only take notice of the comments of and comic books. Dr. Milton S. Eisenhower, president - Dr. Eisenhower said that the TV re- emeritus of Johns Hopkins University port was unanimous except for a "mod- and chairman of the commission. est" dissent by Ernest W. McFarland, In response to a question of what former chairman of the Senate Com- next, Dr. Eisenhower noted that the merce Committee who is now president report is to the President and it is up and 41% owner of tcTVx(Tv) Phoenix, to the White House to take whatever Ariz., who did not participate in the action it deems necessary. findings or approve them because of The 11 -page printed report, entitled his TV station ownership interest, but "Commission Statement on Violence in who stated that he recognized the TV Television Entertainment Programs" industry should continue to improve charged that violence in TV programs programing and build character in the has contributed to violence in America. youth of the nation and voted to ap- It asked the networks and stations to prove the recommendations of the com- cool it (BROADCASTING, Sept. 15, 22). mission. Dr. Eisenhower also noted that Spokesmen for the TV broadcasters, Senator Roman L. Hruska (R -Neb.) in a generally low -key reaction, noted was not present at the final meeting of that (1) the research on which the the commission when the TV report commission's report is based is pretty was approved. old, and (2) brutality in the new sea- Other members of the commission: TV been dras- son's programing has Judge A. Leon Higginbotham, U. S. tically reduced. district judge, Philadelphia, vice chair- The report was issued on Sept. 24 man; Representative Hale Boggs (D- by the 13- member National Commis- La.); Archbishop Terence J. Cooke, sion on the Causes and Prevention of Dr. Eisenhower New York; Mrs. Patricia Harris, How- 52 BROADCASTING, Sept. 29, 1969 7 é111 ri110.

J4 .

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BROADCASTING, Sept. 29, 1969 53 and University law professor and form- also showed that there were about nine er ambassador to Luxembourg; Senator Defamation bill covers TV violent episodes per hour in both Philip A. Hart (D- Mich.); Eric Hoffer, Representative Frank Clark (R-Pa.) years in crime, western and action - longshoreman and author; Leon Jawor- has introduced a bill that would ex- adventure programs, which comprise ski, Houston lawyer; Albert E. Jenner press the "sense of the Congress" with about two -thirds of networks' dramatic Jr., Chicago lawyer; Representative respect to "motion pictures and televi- presentations in both years. In the car- William M. McCulloch (R- Ohio), and sion and radio broadcasts which de- toon programs, only 10% of the net- Dr. W. Walter Menninger, Topeka, fame, stereotype, ridicule, demean or work's total hours of entertainment Kan., psychiatrist. degrade ethnic, racial and religious programs, but all concentrated in the Although the industry's comments Saturday morning "children's hours," groups. . . ." The bill (H. Con. Res. were carefully low- level, a few were af- 328) would call upon the film and there is an almost constant recipe of fronted by parts of the report. broadcast industries to establish "ad- violence, and that the rate of such epi- Vincent T. Wasilewski, president of equate standards" for portrayals of such sodes was high in both years, more the National Association of Broadcast- groups, and would authorize the Con- than 20 per hour. ers, after calling attention to the re- gress to formulate and implement stand- A second study, the attitude of the search underway by his organization ards through legislation if the two in- public toward TV and violence, was and the networks, termed "unfortunate" dustries fail to act within one year after not mentioned by the commission but was the impression that what he said enactment of the bill. should be an integral part of the task the commission's report used new and force report when it is published in original research. November. This study was done by "We find," he said, "no evidence that Louis Harris & Associates (BROADCAST- such original research on causal rela- as `violent,' regardless of the dramatic ING, Jan. 13). tionships was, in fact, undertaken by circumstances or the program's quality The commission acknowledges that the commission. The commission's con- and value." its analysis is a year old. Since network clusions, therefore, appear to be based Mr. Goodman also said that, as an- officials testified that it takes about 18 on a survey of earlier research and to nounced last March, NBC was in the months for decisions to be reflected in draw conclusions from the same ma- process of establishing qualitative re- network programs, the test of network terial which other scientists and research on the effects of TV violence on intentions, it says, to reduce violence searchers have found inconclusive." viewer attitudes and behavior and that "can properly begin with this year's ABC noted that it has pledged to de- it is now testing methodology. television season." emphasize violence in programing and The violence commission report Television's impact on children is opens up noted that it has already made "sub- with the statement that televi- significant and what they see "teaches stantial changes" that are reflected in sion is the most pervasive of the mass them moral and social values about vio- media the new 1969 -70 season both in prime and notes types of programs that lence which are inconsistent with the time and in children's programs. "We it considers good. standards of a civilized society," the shall maintain our efforts in these But the commission goes on to say commission comments. areas," ABC said, "and shall carefully that many of TV's entertainment pro- In what will undoubtedly be a heav- the four recommendations con - grams feature violence and this element consider ily quoted paragraph the commission tained in the national commission's has brought to the commission "more notes that television "is never too busy statement. . ." suggestions, strong recommendations to talk to them [children], and it never CBS said and often bitter complaints" from the President Frank Stanton has to brush them aside while does for most of what the general public than any other single it that his network household chores. Unlike commission recommends has already issue. their preoc- cupied parents, television seems to want been accomplished. "Few will now find Determined not to countenance government censorship or to impose arbi- their attention at any time, and goes to objectionable," he said, "the content of considerable lengths Saturday morning children's programs." trary limitations on programs, the com- to attract it. The image of the adult world which Dr. Stanton also noted that CBS has mission says it is nevertheless "deeply most children get from television drama is taken "substantial" steps to alter the troubled" by what it calls television's by and large an unwholesome one, but it context in which violence is presented, "constant" portrayal of violence "not in is at least an image they find available as recommended by the commission, any genuine attempt to focus artistic when they may not have access and he added that the network was expression on the human condition but to the guidance of parents. "continuing" extensive research into the rather in pandering to a public pre- Indeed, parents too often use the television behavorial effects of violence depicted occupation with violence that television set as a itself has helped to baby sitter, and for many this is an on TV. generate." abdication Julian Goodman, president of NBC, Referring to studies that have been of their parental responsibil- made on the amount of time children ity to instill proper values in their chil- stressed that, although the report dren." "makes some valuable observations" on spend before the TV screen, and the TV and violence, it gives only gen- ratios of violence to nonviolence in TV The commission finds little support eral and passing notice of substantial programing, the commission says that it for the theory that depiction of violence changes that have reduced the amount contracted for its own analysis of all on television or other media has a "ca- of violence on the air and modified its network dramatic programs during thartic" effect that is beneficial in treatment, including, he said, a new ap- children's hours and adult's prime time draining off aggressive impulses in the proach to evening entertainment pro- (4 to 10 p.m., weekdays and Sunday, audiences. graming and a complete revision of and Saturday mornings for the week of "We believe," the report states, "it is Saturday morning programing for chil- Oct. 1 to 7, 1968, and for the same reasonable to conclude that a constant dren. week in 1967). This study, done by the diet of violent behavior on television Mr. Goodman, also took issue with Annenberg School of Communications, has an adverse effect on human character the commission's definition of violence University of Pennsylvania, reported and attitudes ..." Television violence, as "the overt expression of force in- that in both years eight out of every the commission continues, not only can tended to hurt or kill." Under that 10 dramatic programs contained "some" displace parental influence but it fills a definition, the NBC president noted, "a violence, but the rate of violent epi- vacuum in families where parental in- single incident- however slight -would sodes per hour showed a decline from fluences are weak or lacking, notably in result in classifying the whole program 7.5 in 1967 to 6.7 in 1968. The study low- income areas or where violent "life

54 (PROGRAMING) BROADCASTING, Sept. 29, 1969 styles" are common. programs should be more responsive to addressed to President Nixon and Con- But, the commission concludes in this the best evidence provided by social gress, the commission urged: "Adequate section: "We do not suggest that televi- scientists, psychologists and communi- and permanent financing in the form sion is a principal cause of violence in cations researchers. Although we be- of a dedicated tax, should be provided society. We do suggest that it is a con- lieve in the desirability of further re- for the Corp. for Public Broadcasting tributing factor." search and thus urge continuing co- so that it may develop the kind of The commission flatly disagrees with operation with such valuable efforts as educational, cultural and dramatic pro- broadcasters' arguments that its present the current surgeon general's study of graming not presently provided in suffi- standards on the portrayal of violence television violence, we reemphasize our cient measure by commercial broad- and its enforcement machinery are ade- conclusion that enough is known to casting." quate. The standards, the report says, make inexcusable any delay in taking are in reality nothing but a "cosmetic action along the lines we have recom- Boxing films planned approach" and do not get to the heart mended." of the problem. The commission also And, referring again to the surgeon The Magic Lantern Co., Miami, will finds fault with the lack of research un- general's study, the commission urges film one -hour boxing matches for na- dertaken by broadcasters in this field. that regular analyses of TV program tional TV syndication. The shows, ar- Brushing aside the industry's claims content be undertaken by that group ranged by boxing promoter Chris Dun- Miami Beach that its TV standards for programing as well as by independent research dee, will be shot in the are adequate -( "We do not agree. ") groups "for the purpose of ascertain- Auditorium. Jim Harper, announcer, of the -the commission recommends a four - ing whether a reduction in televised and Edwin Pope, sports editor will do commentary and point program for television broad- violence is being carried through, both Miami Herald, is available casters: by the networks and by the local color. Further information Abandon the broadcasting of chil- stations." from Boxing, 7920 E. Drive, Miami Beach 33141. dren's cartoons containing "serious, The commission also offered two non -comic violence ". The commission recommendations specifically to the says: "The cartoons broadcast by the viewing public and especially to par- Distributing $5 million networks on Saturday morning during ents: (1) Parents, it said, should make The American Federation of Musicians the 1967 -68 and 1968 -69 seasons were every effort to supervise their children's has reported that it has begun distribu- the most intensively violent programs television viewing and (2) the viewing tion of almost $5 million to about on television, with perhaps the least public should express to the networks 18,000 members under terms of an amount of redeeming constructive and to local stations both disapproval agreement between the union and value. We note that the networks have of programs which they find objection- phonograph companies. This is the fifth effected substantial improvements in able, and their support for programs straight year in which payments have the cartoon programs offered this sea- they like. been made; to date almost $15 million son. We urge that these improvements And, in another recommendation, has been disbursed. be maintained in coming seasons and we urge affiliates and independent stations to refrain from broadcast of violent cartoons produced in prior years." Reduce the amount of time devoted to the broadcast of crime, western and NEWPORT FOLK FESTIVAL action -adventure programs containing violent episodes and run them to late JULY 20TH hours. "We include here," the commission said, "full- length motion pictures ... TM/ WAS THERE shown by the networks and independent television stations. In particular, we recommend that programs of this type be restricted to the late viewing hours when fewer very young children are watching television." And, it continues: "With respect to this recommendation, we note that the networks' 1969 -70 program schedule seems to indicate the beginning of a favorable trend along the lines recommended here." Portray more acceptable methods of resolving conflicts. "When the resort to violence is depicted as an un- Thanks, NBC, for selecting our the usual and undesirable outcome, Mobile ÿ1 for taping highlights context is sharply different from the world of contemporary television in of this outstanding festival. which violence has been the routine method by which people solve problems." 1 The television industry should be- TRANS MEDIA come more seriously active in research INTERNATIONAL CORP. MOBILE COLOR PRODUCTION on the effects of violence in TV. And, the commission adds, television broad- 538 Madison Avenue I New York, N.Y. 100221(212)TE 2 -9200 casters, "future policies, standards and 3259 Winton Road South / Rochester, N.Y. 146231(716) 442 -0220 practices with regard to entertainment 55 BROADCASTING, Sept. 29, 1969 Smotherses' suit is far -reaching

In $31- million -plus suit they charge CBS with violating their constitutional rights

After nearly six months of widely pub- filings and lists a total of six different the plaintiffs to present programs both licized recriminations and appeals to complaints. The filings were made in entertaining and informative . . . de- governmental agencies and to the pub- the U.S. District Court, Central District prives plaintiffs of their liberty and lic for redress, comedians Tom and of California, in Los Angeles. Also property without due process of law ... Dick Smothers last week turned to the listed as defendants in two of the suits capriciously and discriminatorily denies courts in a "definitive and final" are William S. Paley, chairman of the plaintiffs the equal protection of the counterattack against the cancellation board of directors of CBS Inc.; Frank laws ... denies plaintiffs access to tele- of their weekly Smothers Brothers Com- Stanton, president of CBS Inc.; Richard vision substantially dominated and con- edy Hour series by CBS last April. In a W. Jencks, president of CBS Broadcast trolled by defendant . . . deprives the move that long had been threatened, Group; Thomas H. Dawson, president community and the general public of the brothers sued the Columbia Broad- of CBS TV network; Robert D. Wood, the exercise of freedoms of speech and casting System Inc. and various officers president of CBS Television Stations press by curtailing their right to know and employes of the company for a Division; and Michael H. Dann, senior and their right to choose among vari- total of $31,160,000 in exemplary and vice president of CBS -TV network, in ous expressions of ideas and entertain- charge of programing. Mr. Wood is punitive damages and other damages, ment . . . and defendant has . . . some of them on a trebling basis. now president of CBS -TV, having re- assumed to act as censor of constitu- earlier this year. In what is potentially the most far - placed Mr. Dawson tionally protected matter under a policy as reaching plea in the action taken by the One suit, with CBS Inc. defendant based on standards vague, subjective, a Smothers-possibly a precedent- making and with a jury trial demanded, is and without precision, designed solely for damages for deprivation complaint - the brothers asked fhe complaint for prior restraint of expression and as court for an injunction that would pre- of constitutional rights and injunction an agency of suppression." suit, vent CBS from censoring its entertain- against censorship. The second Tom and Dick Smothers starred in ment programs. In the language of the with CBS Inc. and the six top CBS ex- the hour Smothers Brothers Comedy with jury suit, a plea is made that CBS, "its of- ecutives as defendants, and Hour series in the 1966 -67, 1967-68 trial also demanded, is a complaint for ficers and employes be permanently en- and 1968 -69 seasons. On April 3, 1969, acts. joined from censoring from any enter- damages under the antitrust The CBS terminated its contract with the for breach of tainment programs presented over its third suit is for damages, Smothers brothers. The brothers con- libel, and copyright in- television network any expressions of contract, trade sistently have claimed that the cancel- social, political, esthetic, moral or other fringement. lation was a direct result of the net- The first suit asks $3 million dam- ideas and experiences." The suit says work's attempts to impose a a total of censorship such ideas and experiences are protect- ages. The second suit seeks over the programs. $18,855,000 The third suit ed from network censorship by the damages. First Amendment. asks $4,305,000 for breach of contract, $3 trade libel and $2 mil- Warner Bros. Pictures This argument is said to be based on million for and un- the U.S. Supreme Court's so-called Red lion for copyright infringement realigns TV operation Lion decision of last June (BROADCAST- fair competition. In charging violation of constitution- Warner Bros. Pictures, now under the ING, June 16) which upheld the FCC's ownership of Kinney National Service Red Lion ver- al rights, the first suit argues that net- fairness doctrine. In the Inc., last week began to reorganize its dict, the court said, "It is the right of work censorship of entertainment programs is in violation of the First and television operation. Charles McGregor, the public to receive suitable access to co- founder moral and Fifth Amendments. Such practices, it is of Banner Films and form- social, political, esthetic, erly that company's president and chief experiences." The court said in the suit, `constitutes an unlawful other ideas and executive officer, was named executive "it is the right of the interference with, and abridgment and also found that vice president in charge viewers and listeners, not the right of denial of, the freedoms of speech and of global television for Warner Bros. He will be in the broadcasters, which is paramount." press . . . amounts to a previous re- charge of all television distribution in- The Smothers-brothers suit is in three straint and restriction on the right of cluding syndication of Warner Bros. feature films and series. Mr. McGregor had been number one, they wouldn't is to report to the head of Warner Number 58 advised it have been muzzled-or canceled," as- Bros. TV division. should have tried harder serted Mr. Rowan. As of late last week, Warner Bros. As to their own show, Mr. Rowan had not announced a new executive to Dan Rowan and Dick Martin, hosts observed: "If we have 20 things we be in charge of its TV operations. Jerry of NBC's Laugh -In, dropped a few want to do and the network takes 12 Leider, however, resigned as vice pres- thoughts on CBS's cancellation of the out, we're still happy to get the eight ident in charge of TV, East Coast, for Smothers brothers' program in the . . . I think Tommy Smothers should International Famous Agency, New October issue of Playboy -and sug- have realized, and would have, if he York. In a divesture move, Internation- gested that they have their own prob- were older and had been around longer, al Famous acquired Ashley Famous lems with the blue pencil. that it's their store. I personally am not Agency, when Kinney National Service. Mr. Rowan noted that when the prepared to be canceled in order to say parent of Ashley Famous, acquired Smotherses' show slipped to 58th place something ... I'll equivocate; I'll duck Warner Bros. Ted Ashley, top man in in the ratings, their bargaining position and dodge. I'd much rather be a work- Ashley Famous, is now chairman and weakened. "If the Smothers brothers ing coward than a canceled hero." chief executive officer of Warner Bros. It is believed that Mr. Leider who served

56 (PROGRAMING) BROADCASTING, Sept. 29, 1969 under Mr. Ashley at the talent agency, by Oscar Brown Jr., the musical revue chatter on his show. imminently will be named to head the will be essentially the same as the stage `Music Bag' in syndication Metromedia Warner Bros. TV operation. Also representation currently playing at the Television has placed Dick Clark's signing from International Famous Little Fox Theater in San Francisco. Music Bag, a one -hour special, in syn- Agency last week, reportedly to join Two character studies Cine -Vox dication and has sold it in 10 markets. Warner Bros., was Al Ashley. Inter- Productions Inc., Custom Radio Divi- Produced by Dick Clark Productions national Famous Agency's treasurer. sion, New York, is placing into daily with Metromedia TV, the program has Program notes: syndication The Michaels Thing, a two - been bought by KARK -TV Little Rock; hour radio program of contemporary WTVN(ry) Columbus, Ohio; WBEN-TV Handshake deal Stan Harris and Ken music and commentary, and the Jimmy Buffalo; WWL -TV New Orleans; KBTV- Fritz, co- producers of ABC-TV's new Piersall Program, a 90- second daily radio (Tv) Denver; KFMB -TV San Diego; 45- minute Music Scene series, have strip. Johnny Michaels of WNEW-FM wTEv(rv) New Bedford -Providence, formed Harris /Fritz Productions Inc., New York is host of the music pro- R. I.; WLAC-TV Nashville; WCSH-TV Hollywood. The new production firm gram, and former baseball star Jimmy Portland, Me., and WTSJ -TV San Juan, hopes to develop and produce televi- Piersall offers interviews and sports P.R. sion series and specials in addition to the ABC series. One of H /F's future projects is Ringo Starr Time, being prepared as an hour special, to feature The Beatles. Mr. Harris, who also is director of Music Scene, last season was producer of ABC -TV's That's Life. their dial Mr. Fritz is a former personal manager chains of the Smothers brothers, president of Nobody we kno the now defunct Kragen, Smothers & these audience Fritz Inc., and executive producer of 7, bu The Smothers Brothers Comedy Channel Hour. at us wonder. Indian agreement WJw -Tv Cleveland make has purchased the right to televise a figures minimum of 46 and a maximum of 52 Cleveland Indians games in color for each of the years 1970 through 1972. New NET season WBAL -TV Baltimore, cooperating with that city's new ETV outlet, WMPB (TV), offered its facilities for a preview of the new channel's upcoming programs. Included in the one- hour show were remarks on the history and nature of noncommercial television, samplings from locally produced and network programs the station will carry, and a telephone question and answer segments. Prestigious anchorman WTOr - TV Washington has signed Tom Braden and Frank Mankiewicz, syndicated newspaper columnists, to anchor the station's 11 p.m. news Monday through Friday beginning Sept. 29. Messrs. Braden's and Mankiewicz's column cur- STATION TOTAL HOUSEHOLDS DAYTON AREA rently appears in over 80 newspapers. Sunday thru Saturday Mr. Braden was formerly owner of the Eve. Total Day Oceanside (Calif.) Blade-Tribune; Mr. Station 7:30 PM 7 AM Mankiewicz, news secretary to Senator Station Circulation 11PM 1 AM Robert F. Kennedy. WHIO 7 42 counties 446.000 563,000

Self-defense Station B 33 counties series Western Video WO IY 397,000 456.000 Industries Inc., Hollywood, is distribut- WHIG -TV ing a new five -minute series, Self De- Advantage 9 counties + 49.000 -I- 107.000 fense for Women, which is designed to O4YTOle Represented by Petry tSource: NSI TV Weekly Cumulative Audiences- February- March. 1969 show women how to defend themselves 'Source: ARB Circulation Study 1965 against puse snatching, mugging and other forms of personal attack. Any figures quoted or derived from audience surveys are estimates subject to sampling There and other errors. The original reports can be reviewed for details on methodology. are 130 episodes in the series. The series was developed by and features retired U.S. Marine Major William L. Maugh- Cox Broadcasting Corporation stations: WHIG AM -FMN, Dayton; WSB AM- FM-TV. Atlanta; WSOC AM -FM-1V, Charlotte; an. WIOD AM -FM, Miami: KTVU, San Francisco-Oakland: WIIC TV, Pittsburgh Theatrical timing Time For Joy, a 90- minute TV special will be on the Westinghouse Broadcasting Co.'s five Twenty years of responsible service to the Miami Valley TV stations the week of Oct. 8. Created

BROADCASTING, Sept. 29, 1969 57 9-10 p.m. Ratings race goes into first turn ABC -Movie 18.2 28 CBS -Football 11.7 18 N BC- Bonanza 29.8 45 NBC -TV comes out ahead in first Nelsen MNA; 10-11 p.m. Mets' heroics cut down network viewing in N.Y. ABC -Movie 14.6 24 CBS- Football 12.8 21 NBC -Bold Ones 27.1 45 Following the pattern of the New York the Mets had a big audience between Nielsen overnight ratings, the 30- market 8 and 10:45 p.m. with an 18 rating The New York Nielsens for the new MNA ratings for NBC -TV's premiere and 26 share, belonged to ABC, on shows aired from Sept. 19 -24 follow: night, Sunday, Sept. 14, available last top all evening with Mod Squad, Movie week, predictably reflected a large of the Week and Marcus Welby. CBS's Friday, Sept. 19 sampling for that network's new fare. new comedy, The Governor and Ll., NBC's Walt Disney, Bill Cosby, placed third behind movies on the other Rating Share Bonanza and The Bold Ones maintained networks. 7:30 -8 p.m. a lead all night, despite special program- NBC, featuring three straight hours ABC -Let's Make a Deal 6.2 12 ing (Archie, Make Room for Grand- of comedy between 8 and 11 p.m., led CBS -Wild, Wild West 12.8 24 NBC -High Chapparal 13.4 25 daddy and football) on CBS -TV and York Monday night's New Nielsens, 8-8:30 p.m. new episodes of The FBI and the movie and also did well Friday and Saturday ABC -Ethics il Government 1.0 2 on ABC-TV. (Sept. 19 -20), when the other networks CBS -Wild, Wild West 16.5 31 The New York Nielsens for last week, had not started new programing. Sunday NBC -High Chapparal 14.2 26 however, were a different story. The (Sept 21) CBS's Royal Family and 8:30 -9 p.m. New York Mets, who clinched the title ABC- Ethics in Government - - Woody Allen specials did not win as CBS-Gomer Pyle 13.8 25 for the Eastern Division of the National many viewers as NBC's Walt Disney, NBC -Name of Game 20.7 37 League last Wednesday (Sept. 24), re- Bill Cosby and Bonanza and ABC's 9-9:30 p.m. corded more audience for their 7 -9:15 movie, "Our Man Fint." ABC -Judd 2.5 4 p.m. baseball game on independent CBS - Friday Movie 11.0 19 The available Nielsen MNA report NBC -Name of Game 21.8 37 wort-TV than the network -owned sta- covered the week of Sept. 8 -14. Sunday 9:30 -10 p.m. tions averaged Mets 4 all evening. The Sept. 14, was the only day during that ABC -Judd 2.5 had a 22 rating, 35 share, not quite CBS - Friday Movie 13.3 22 period to fall into the new season, and NBC -Name of Game 24.9 40 equaled by ABC-TV's 21.5 rating, 32 the MNA ratings for that day follow: 10 -10:30 p.m. share for the -11 7:30 p.m. period and ABC -Cavett 3.3 6 far ahead of NBC's average of 14.6, 22 CBS -Friday Movie 10.5 19 NBC- Bracken's World 26.5 47 and CBS -TV average of 11.2, 17. Sunday, Sept 14 Among the three networks, ABC took 10:30 -11 p.m. ABC -Cavett 3.9 7 the Wednesday -night honors in New Rating Share CBS- Friday Movie 9.7 18 NBC-Bracken's World 26.5 48 York from 8 p.m. on with The Court- 7:30 -8:30 p.m. ship of Eddie's Father, Room 222 and ABC -Land Giantsl of 12.8 24 a movie, "Guide for the Married Man." FBI ! Saturday, Sept. 20 CBS -Archie l 15.5 29 CBS's new programing, The Glen Camp- 1M Granddaddy Special} Rating Share bell Hour and Medical Center, placed NBC-Disney 17.9 33 third behind NBC's Virginian and Kraft 8:30.9 p.m. 7:30 -8 p.m. Music Hall. ABC -FBI 15.8 25 ABC- Dating Game 5.9 12 CBS- Granddaddy Special 19.6 31 CBS- Jackie Gleason 14.9 30 Tuesday night, (Sept 23), although NBC -Cosby 23.5 37 NBC -Andy Williams 17.4 35

smooth by one reviewer, a winner by to be considered a season success. Com- A second look another and the debut of O. J. Simpson ments were on the cynical side but its at the new season won several bouquets. Marcus Welby, audience appeal was given much credit. M.D. (ABC-TV 10 p.m. EDT Tuesday) Evaluations of the new season as a was found sensitive, and promising, if Reviews are tepid, whole were sparse, most writers appar- somewhat morbid. ently preferring to wait for more evi- but somewhat better All of the returns were not in on dence. Paul Molloy of the Chicago Sun - The Jim Nabors Hour, (CBS than previous week -TV 8 Times, after a week of watching the p.m. Thursday), but the available com- new shows, found the results mediocre ment was lukewarm. and predicted a disaster for the season. With CBS's unveiling of six new shows CBS's The Governor and J. J. (Tues- Two of ABC's new shows The Sur- last week the 1969 -70 television season day 9:30 p.m.) scored on the laugh vivors (9 p.m. EDT) and Love Amer- race for audiences was well underway. meter with most reviewers surveyed. The ican Style (10 p.m. EDT) will be on ABC and NBC each added new shows Monday -night openings, ABC's The television for the first time tonight. on the track. New People and The Music Scene, drew Critical evaluation of the latest at- scathing comments from a number of CBS's schedule included openings for tempts to woo prime -time viewers was critics, who also often noted the shows Get Smart (Friday 7:30 p.m. EDT), generally more charitable than it had might appeal to the young audience at When in Rome (7:30 p.m. ETD) and been for some of the previous week's which they were aimed. New People is The Leslie Uggams Show (both Sun- openings. Two new medical -story series seen at 8:15 p.m. EDT and Music day). made the scene and were fairly well re- Scene at 7:30 p.m. EDT. Here are comments on the latest tele- ceived. CBS's Medical Center (Wednes- With more returns in NBC's Bracken's vision openings culled from some of the day 9 p.m. EDT) was called slick and World (Friday 10 p.m. EDT) appears critics.

58 (PROGRAMING) BROADCASTING, Sept. 29, 1969 8 -8:30 p.m. 10:30 -11 p.m. 9 -9:30 p.m. ABC -Newlywed Game 8.0 15 ABC -Sunday Movie 24.7 43 ABC -Movie of Week 21.8 30 CBS- Jackie Gleason 16.2 30 CBS-Mission: Impossible 66 12 CBS -Red Ske /ton 10.7 15 NBC -Andy Williams 20.6 38 NBC -The Bold Ones 20.5 36 NBC- Tuesday Movie 17.1 24 8:30 -9 p.m. 9:30 -10 p.m. ABC -Lawrence Welk 12.0 22 Monday, Sept. 22 ABC -Movie of Week 21.1 29 CBS -My Three Sons 16.5 30 CBS -Gov. & J. J. 12.3 17 N BC- Adam -12 22.5 41 NBC- Tuesday Movie 16.3 23 9 -9:30 p.m. Rating Share 10 -10:30 p.m. ABC -Lawrence Welk 11.6 21 7:30 -8 p.m. ABC- Marcus Welby 21.6 31 CBS -Hogan's Heroes 16.5 30 CBS -Miners in Revolt, ABC -Music Scene 10.4 19 NBC -Saturday Movie 22.5 41 news spec. 5.8 8 CBS -Gunsmoke 14.9 26 N BC- Tuesday Movie 17.4 25 9:30 -10 p.m. NBC -My World 19.3 34 12.0 22 10:30 -11 p.m. ABC -Johnny Cash 8 -8:30 p.m. CBS - Petticoat Junction 16.0 29 ABC - Marcus Welby 23.9 36 NBC- Saturday Movie 21.8 40 A BC- Scene /People 10.0 16 CBS Miners in Revolt, CBS -Gunsmoke 14.8 23 - news spec. 5.1 R 10 -10:30 p.m. NBC-Laugh-In 26.3 41 NBC -Tuesday Movie 17.3 26 ABC -Johnny Cash 11.3 20 8:30 -9 p.m. CBS -Mann ix 16.0 28 10.7 15 NBC- Saturday Movie 24.1 43 ABC -New People CBS -Lucy 11.9 17 Wednesday, Sept. 24 10:30 -11 p.m. NBC- Laugh'ln 30.9 43 8.4 15 ABC -(Stations) 9-9:30 p.m. CBS- Mannix 15.3 28 Rating Share ABC 5.9 8 NBC -Saturday Movie 25.0 46 -Movie CBS - Mayberry RFD 10.3 14 7:30-8 p.m. NBC -Bob Hope 38.0 52 ABC - Flying Nun 11.6 19 9:30 -10 p.m. CBS -Glen Campbell 9.2 15 Sunday, Sept. 21 ABC -Movie 6.1 8 NBC - Virginian 14.1 23 CBS -Doris Day 9.7 13 '8 -8:15 p.m. NBC -Bob Hope 36.6 50 Rating Share ABC -Courtship of 10 -10:30 p.m. Eddie's Father 16.5 25 7:30 -8 p.m. ABC -Movie 5.7 8 CBS -Glen Campbell 8.9 13 16.8 24 NBC ABC -Land of the Giants 8.0 16 CBS -Carol Burnett - Virginian 14.3 22 CBS -Royal Family 14.7 24 N BC -Flip Wilson 27.7 45 '8:45-9 p.m. NBC -Walt Disney 17.1 34 10:30 -11 p.m. ABC -Room 222 24.0 33 8 -8:30 p.m. ABC -Movie 6.1 10 CBS- Beverly Hillbillies 8.2 11 19.5 31 NBC Virginian 15.0 ABC -FBI 13.4 23 CBS -Carol Burnett - 21 38.3 45 CBS -Royal Family 16.8 29 NBC -Flip Wilson 9 -9:30 p.m. NBC -Walt Disney 19.7 34 ABC -Movie 27.1 36 8:30 -9 p.m. Tuesday, Sept. 23 CBS -Medical Center 9.1 12 N BC Music 10.7 14 ABC -FBI 14.1 23 -Kraft Hall CBS -Royal Family 16.4 26 Rating Share 9:30 -10 p.m. NBC -Bill Cosby 24.5 39 ABC -Movie 26.6 37 9-9:30 p.m. 7:30 -8 p.m. CBS- Medical Center 12.3 17 N BC Music Hall 14.6 20 ABC -Sunday Movie 21.6 34 ABC -Mod Squad 20.0 33 -Kraft CBS -Woody Allen 16.2 26 CBS -Lancer 9.9 16 10 -10:30 p.m. N BC- Bonanza 18.5 29 N BC- Jeannie 17.1 28 ABC -Movie 25.7 39 9:30 -10 p.m. 8 -8:30 p.m. CBS- Hawaii Five-0 14.7 22 NBC Came Bronson 16.4 25 ABC- Sunday Movie 22.2 35 ABC -Mod Squad 24.1 35 -Then CBS -Woody Allen 15.9 25 CBS - Lancer 10.6 16 10:30 -11 p.m. N BC- Bonanza 18.7 30 N BC- Debbie 18.4 27 ABC -Movie 19.2 32 10 -10:30 p.m. 8:30 -9 p.m. CBS -Hawaii Five-0 16.0 27 NBC Bronson 17.3 29 ABC -Sunday Movie 22.8 38 ABC -Movie of Week 21.7 31 - CBS- Mission Impossible 8.4 14 CBS -Red Skelton 9.7 14 * Machine breakdown between 8:15 and NBC -The Bold Ones 21.4 35 NBC -Julia 19.5 27 8:45 p.m.

Bracken's World (NBC -TV, Fridays 10 Washington Post. Diego Union. p.m. EDT). .. pure Hollywood tinsel encased . difficult to offer any sort of ap- in a soap opera storyline but fan mag- praisal ..." Cecil Smith, Los Angeles .. a slick, fan magazine -type hour, azine addicts will love it ..." Charleston Times. cluttered with cliches and bulging with (W. Va.) Gazette. bosoms, bottoms and broads ..." Kay The Music Scene (ABC -TV, Monday Gardella, New York Daily News. 7:30 p.m. EDT). .. The watcher had difficulty sort- . . dead aim on the younger gen- ing out all the ambitious starlets and eration . . ." Jack Gould, New York their hangups Bob Williams, New ..." Times. York Post. . . a most untidy affair ..." Percy "... would seem to be located in a Shain, Boston Globe. suburb of Peyton Place named Holly- . a mod, updated Hit Parade ..." wood ..." Harry Harris, Philadelphia Kay Gardella, New York Daily News. Inquirer. 4 . . a latter -day version of the Hit "... an emotional extravaganza . "Bracken is lucky, he missed the first Parade." Bob Williams, New York Post. a kind of Peyton Place in costume . . . episode." Morton Moss, Los Angeles . . series of interesting introduc- (should) click for a season or two." Herald -Examiner. tions to singing faces." Norman Mark, Tom Donnelly, Washington Daily News. . . a slick package of stereotypes Chicago Daily News. lavish production ... some of ... all as familiar as the growling lion .. sounds like a winner." Indian- the world's tiresome stereotypes ... will who overacts in front of the MGM apolis Star. be a TV success." Lawrence Laurent, movies." Donald Freeman, The San . . if you dig the Beatles, Tom

BROADCASTING, Sept. 29, 1969 59 Jones or James Brown, then The Music will have a winner." Russ Marabito, The Governor and J. J. (CBS -TV, Tues- Scene is where it's at." Russ Marabito, Family Today (Chicago). day 9:30 p.m.). Family Today (Chicago). ". . . old and unnecessarily simple .. is TV's only 45- minute program before its time ... really the old people . . the laugh track on this series and that is its only distinction." Law- in miniskirts." Norman Marks, Chicago howls. At what, wasn't discernible in rence Laurent, Washington Post. Daily News. the introductory episode." Bob Williams, ". . . will be of interest to young ". . . I found the premiere a total New York Post. people who are at home Monday nights bore." Paul Molloy, Chicago Sun -Times. . . basically gag stuff . . ." Jack ..." Paul Molloy, Chicago Sun - Times. "... started off with a tremendous Gould, New York Times. .. disc -daffy teen -agers may wel- impact that was vitiated by glimpses of . . bright, slickly produced ..." come the chance to see rock, soul and coming episodes . . ." Harry Harris, Kay Gardella, New York Daily News. folk favorites." Harry Harris, Philadel- Philadelphia Inquirer. . . pleasant entertainment . . . " phia Inquirer. 44. was loaded with slogans and Percy Shain, Boston Glob'. abstractions masquerading as flesh -and- blood." Morton Moss, Los Angeles Herald- Examiner. "The series seems to be as stranded as its young people." Dwight Newton, San Francisco Examiner. .. most facinating program idea of the new season, but ... characters will need to display more humor and honor . . ." Terrence O'Flaherty, San Fran- cisco Chronicle. . the comedy has a fine satiric .. the jokes are funny, the dialogue bite." Cecil Smith, Los Angeles Times. is crisp and the supporting roles a Marcus Welby, M.D. (ABC -TV, Tues- ... . . it had a cheapie look on its delight ought to enjoy a landslide day 10 p.m. EDT). ... premiere." Terrence O'Flaherty, San in the ratings." Lawrence Laurent, Francisco Chronicle. "... sensitively played, if a bit mor- Washington Post. .. this is good enough to be more bid..." Percy Shain, Boston Globe. "... I only wish all that energy and than a clique's program." Morton Moss, break -neck farce tempo were wrapped Examiner. "... one of this season's promising Los Angeles Herald- entries Kay around something other than a family "Television's first serious attempt to ..." Gardella, New York Daily News. comedy." Bernie Harrison, Washington gather top pop tunes and performers Evening Star. under one roof." Dwight Newton, San ". . . no doubt will join Medical "... dialogue was sharp and laughs Francisco Examiner. Center as a success . ." Jack Gould, followed one another, often only seconds New York Times. apart." Allen Rich, Hollywood Citizen - The New People (ABC -TV, Monday News. 8:15 p.m. EDT). 44. .. I enjoyed myself largely because the actors seemed to be enjoying them- cliche con- began with many selves as well." Terrence O'Flaherty, trivances but has an interesting po- San Francisco Chronicle. . . Jack Gould, New York tential ." "... may actually be the sleeper on Times. a modest list of new CBS shows." Mor- . . Kay Gardella, New preachy ... ton Moss, Los Angeles Herald -Exam- York Daily News. iner. . . a viewing momentum that should make it popular, particularly Medical Center (CBS -TV, Wednesday among the young . . ." Percy Shain, . . an hour that ran more like a 9 p.m. EDT). Boston Globe. week . . ." Bob Williams, New York will un- . . "... one of the characters Post. no tour de force but quite pass- doubtedly be worth mentioning, when able by televison's ordinary standards they get the cast sorted out for the ad- "... little of the warm tenderness of .." Jack Gould, New York Times. the movie does have the kind of 44. venture in paradise or something." Bob ... . . slick, smooth entertainment Williams, New York Post. ingredients that usually mean success ..." Ben Gross, New York Daily News. for a series." Lawrence Laurent, Wash- "... somewhere between Gilligan's . . benign, undistinguished story Island and Lord of the Flies. Law- ington Post. .." Percy Shain, Boston Globe. rence Laurent, Washington Post. "... Young brings solid virtues to the " ... a certain winner . .. noteworthy ". . . has potential of being long-run role of a GP. It's good to have him for unexpected and high excellence of hit." Peoria (Ill.) Journal Star. back." Bernie Harrison, Washington football star O. J. Simpson." Lawrence "... if future episodes match it ABC Evening Star. Laurent, Washington Post. "... should win favor with fans of medical dramas." Allen Rich, Holly- wood Citizen -News. "Three quarters, perhaps a bit more, of the hour's film was valid, worthwhile drama ..." Morton Moss, Los Angeles Herald- Examiner. "... is a medic show that seems as familiar as a hangnail." Dwight Newton, San Francisco Examiner.

60 (PROGRAMING) BROADCASTING, Sept. 29, 1969 RTNDA ponders news threats Stanton counsels `faint- hearted' to fight back; Geller sees no new controls coming out of FCC

Members of the Radio Television News gap as does the government, and are in the population, having grown sick and Directors Association meeting in con- danger of losing public support unless tired of hippies, SDS, LSD, war, pro- vention in Detroit last week found people can be assured the news is re- tests, riots and the general disarray of themselves faced with more threats to ported accurately. our times, wants bad news suppressed." broadcast news than a year ago -and "I think the problem should be solved Dr. Stanton said that he "would they were plainly perplexed over how in the industry itself," Mr. Klein as- intensify the impact of news in order to handle them. serted. And he added that he was per- to drive home a message of social In previous sessions the newsmen had sonally opposed to greater interference significance by having the journalist be- railed against-and accepted grudging- by government in broadcasting matters. come part of the action. It's the new ly -the restrictions imposed by the Mr. Klein also said that there are journalism of involvement." Reardon free press-fair trial rules. But "plenty of demigods in the country, All this, he said, "suggests a grievious the current cause for concern was the some official and some unofficial," who misunderstanding of the proper role of Supreme Court decision in the Red find it expedient to attack the news journalism, which is to report the news Lion case which upheld the FCC's fair- media. accurately, fairly, honestly -to provide ness doctrine and its personal attack Advocates of public access to the the public as a whole with information rules (BROADCASTING, June 16). media also scored their points before it can trust, rather than to promote spe- That decision raised questions, evi- the RTNDA membership-and, at one cial causes, or special interests, or put a dent during the panel discussions at point, provoked a rebuttal from Dr. pretty face on a sour situation." both the RTNDA meeting and a con- Stanton. Concerning rising pressures from gov- current session of the National Broad- Professor Jerome A. Barron of ernment, Dr. Stanton noted that histori- cast Editorial Conference, about how a George Washington University noted cally government has found journalism newsman can maintain his objectivity that the Supreme Court had held that -an exacerbating force" by its very na- and integrity in the present regulatory the First Amendment means the pub- ture. "The better we do our job, the climate and whether a station must lic right is paramount to that of the worse the collision," he said. serve as a platform for every demand- broadcasters. The next step, he pre- "It may be considered a tribute to ing shade of view irrespective of jour- dicted, will be that newspapers will be the quality of broadcast reporting that nalistic judgment. subject to the same fairness require- government, with encouragement from As Edward Barrett, former dean of ments. some elements of the public, shows an the graduate school of journalism at Co- "The legal responsibilities that are increasing tendency to encroach on our lumbia University, aptly described the imposed on broadcasting," he said, "will journalistic freedom," Dr. Stanton said, dilemma facing broadcast journalists to- not long evade the print media." He "but the satisfaction this may offer in day: "Interviewing the nuts at the ex- felt newspapers would fall under these the first instance pales in comparison treme right and the extreme left does rules first because there are so many with the seriousness of the threat." not produce truth." one -paper markets across the U.S. He Dr. Stanton suggested the new ciga- Dr. Frank Stanton, president of CBS was also critical of the courts for the rette advertising rules represent a con- Inc., viewed a "deeply troubling trend" dichotomy of liberalizing libel laws for stitutional double standard -"the great- threatening news freedom as well as the the print media, yet tightening the fair- er the impact of an organ of the press open society the broadcast media help ness laws for stations. [broadcasting], the less it is entitled to to protect and maintain. But he said That position was protested by Dr. the protection of the First Amendment." the only way to halt these rising re- Stanton who said in citing Professor Bar - Even more disturbing, he continued, straints from the courts and the com- ron's views, that "another school, even is the Supreme Court's Red Lion de- mission "is to fight back with more more distrustful, would set up some cision which in effect says that "for forceful journalism- honest, accurate, systems of oversight of all journalism broadcasting, unlike the printed press, unintimidated and courageous." -print as well as electronics -which truth is no longer a defense. The way FCC General Counsel Henry Geller would impose regulations on editorial has been opened for individuals and asserted that these threatening trends judgment." He termed it a "chilling groups, with the force of administrative were not embodied in the personal -at- thought." fiat behind them, to demand and get tack rules, that, instead, the rules served He continued: "A large segment of free time on the air without regard for to promote "robust, wide -open debate" on controversies. But he was challenged in a panel discussion by W. Theodore Pierson, RTNDA's Washington counsel, who wasn't as optimistic concerning possible new commission restrictions growing out of Red Lion. Mr. Pierson said he did not believe a majority of the present commission would follow Mr. Geller's belief "that too much regulation can be a bureaucratic monster." The media's credibility was also questioned by Herbert Klein, director of communications for President Nixon. Mr. Klein said that the mass media, including broadcasting, have a credibility Dr. Stanton Mr. Gamble Mr. Barrett

BROADCASTING, Sept. 29, 1969 61 the truth, decency or responsiveness of licenses for stations which have not been their presentations." White award to Walker responsive to the needs of the black Though the court thought it was rein- communities." forcing the individual's right to freedom The Radio Television News Director Ben Holman of the community rela- of speech, Dr. Stanton said, "its strip- Association's Paul White Memorial tions service in the Department of Jus- ping of First Amendment protection Award was presented at the RTNDA tice was somewhat critical of broadcast- from the broadcast journalist, however, convention annual banquet last Friday ing's failure to meet the challenges of may well lead to a suppression of the (Sept. 26) to Judge Herbert V. Walker the ghetto. He praised stations for mak- individual's right to know." of Los Angeles County superior court, ing more progress in this area and par- The great danger in the many pres- who ordered the closed-circuit TV in- ticularly lauded the efforts of broadcast sures on broadcast journalists "is that a stallation for the benefit of newsmen newsmen. However, he hoped stations sense of surveillance will pervade the covering the Sirhan B. Sirhan trial last would expose more of the racism of climate in which he works," Dr. Stanton spring. whites to show that the solution to the said. "The threat of control often can ghetto problem is in the white commu- be as effective as actual control," he nity and not the black. added, "but this is no time for faintness ment will not enter. That broadcast newsmen have been of heart. We need more probing jour- "Our role is not to authenticate the complacent too long, particularly with nalism, not less." news," he said, but the government does regard to their professional standards, But Mr. Geller predicted that no new have the right to know licensees are was the contention of Robert Gamble, WFBM- AM -FM -TV controls on broadcast journalism would working affirmatively to protect and Indianapolis. Keynot- result from the Red Lion case. (The maintain the integrity of their over -all ing the convention Mr. Gamble recalled question of broadcasters responsibilities news operations. that RTNDA adopted its code of ethics for what they air with respect to their Defending the broadcast journalist's three years ago, enacted a procedure to news programs, however, is a matter of vital role of exposing corruption in gov- censure member infractions and issued current debate within the commission ernment, Mr. Pierson hoped for more position papers on matters of conduct [see page 36]. And Mr. Geller recently investigative reporters "with fire in their and professionalism. He chided the held, however, that the agency has the belly." He said the distinction must be group for barely using the procedure. legal authority to prescribe categories of made "that the fairness doctrine imposes "It should be used," he said, noting, programing and specify percentages of the burden of balance upon the licen- "we cannot reject outside interference time as a result of Red Lion [BROAD- see and that the journalist must devise unless we accept responsibility within. CASTING, Sept. 12].) his own professional standards that are We cannot claim the privilege of a pro- Mr. Geller explained the main goal sacrosanct from invasion by advertisers, fession without commitment to its stand- at the FCC is "to provide robust, wide - managers or the government." ards." open debate. That is the only way we Those standards were called into RTNDA has begun moving to answer feel that truth can emerge and it is the question by black- community spokes- Mr. Gamble's call. Eddie Barker, KRLD- best way to lead to an informed elec- men who reaffirmed intentions to con- AM-TV Dallas, disclosed in his annual torate." He acknowledged that this is tinue license- renewal challenges against president's report that a special ad hoc the broadcaster's goal. Mr. Geller said its local stations. committee was formed after the Red he doesn't think Red Lion changes this Leon Atchison, administrative assist- Lion decision, met in Washington Aug. at all, but instead reaffirms it. ant to Representative John Conyers Jr. 8 and Sept. 5 and agreed the develop- He said he agrees that too much regu- (D- Mich.), warned a joint session of ment of better standards for broadcast lation could get in the way of achieving NBEC and RTNDA on urban affairs news is essential. As a result a series these common goals. "I think that like that "the new frontier of the civil -rights of essays is being written on key sub- the antitrust field, we are better off movement will be in the area of the jects. proceeding under the general statement mass media." Mr. Atchison said: "The These position papers will comprise of the fairness doctrine," Mr. Geller black communities in urban areas across a new "handbook of excellence in broad- said, "with rulings where appropriate America are taking a hard look at their cast news" for member use as well as and in the unusual case with hearings or local mass media, with the idea of filing for distribution generally. It would not forfeiture." with the FCC to block the renewal of necessarily be a "code" to which members would subscribe, Mr. Barker He stressed the term "unusual case," explained, but it would that the only way a licensee display profes- explaining sional responsibility and "what can become subject to forfeiture or RTNDA it is we names new president are seeking to accomplish and the di- hearing is through "flagrant miscon- J. W. (Bill) Roberts, with Time -Life rections we are or should be going." duct." He said the FCC recognizes Broadcasting Inc., Washington, has honest mistakes should not be subject moved to presidency of the Radio -Tele- Philadelphia Orchestra on to sanction. vision News Directors Association, re- Parkway Productions Inc. will produce Mr. Geller added that the commission placing Eddie Barker, KRLD -AM -TV Dal- and syndicate a weekly broadcast by the is not adverse to altering its rules if they las, according to officer-succession pro- Philadelphia Orchestra. Conducted are not promoting the robust debate by cedure. In Thursday's elections, (Sept. Eugene Ormandy, the group will be re- desired. He said the commission would 25), Jim McCulla of ABC Radio News, corded in concert in Philadelphia; Sara- if the facts were reconsider "promptly" Los Angeles, was chosen vice president toga Springs, New York, and during properly presented. a and president -elect (1971) . European tour in Florence, Italy; Ham- Regarding the FCC ruling defending RTNDA also elected three new mem- burg, Germany; Vienna, and London. coverage of the Democratic convention bers to its board: Wayne Vriesman, The 52 -week series has been sold to in Chicago, Mr. Geller said the finding KWGN -TV Denver; Jud Collins, wsM- more than 40 markets, including WQXR- was significant because it proves the AM-TV Nashville, and Roy Wood Sr., AM-FM New York, KFAC -AM -FM Los wvoN(AM) FCC recognizes "it is not the national Chicago. Mr. Wood be- Angeles, WFMT(FM) Chicago, WFLN- arbiter of truth" and decisions of jour- comes the first black journalist to serve AM-FM Philadelphia, KLEF(FM) Hous- nalistic judgment within specific pro- as an officer of RTNDA. ton, WGMS -AM -FM Washington and the grams are areas in which the govern- Voice of America.

,62 (PROGRAMING) BROADCASTING, Sept. 29, 1969 Newsmen may desert doghouse White House pool may perish if newsmen are relocated to more spacious quarters

Members of the White House press CBS, NBC and Mutual Broadcasting have long called the doghouse. corps may soon be occupying working System -has a small cubicle opening Six of the seven reporters work out quarters in the executive mansion a off a narrow corridor. What with audio of five booths the shape and size of little more in keeping with the glamor- equipment, typewriters and telephones, broom closets, Metromedia and WTOP ous role their friends and relatives two working reporters can fill each newsmen sharing one of them. The back home think they play. cubicle 'to overflowing. RKO General man uses a photogra- At present, they work out of a sec- The nonnetwork newsmen are even pher's dark room. Television film crews tion of the west wing of the White less fortunate. Reporters for Metrome- use the area for storing their gear. House complex, where the President's dia Inc., Storer Broadcasting Co., UPI Golden West Broadcasters, which office is located and where space is at Audio, WTOP(AM) Washington, West- didn't assign a man to the White House a premium. inghouse Broadcasting Co., RKO Gen- until President Nixon moved in, doesn't President Nixon is planning to close eral Inc. and the Voice of America even have a dark room. Its Alan Lidow down the White House swimming pool, occupy a dreary area, that broadcasters uses a typewriter and telephone booth covering it over and remaking the pool area, which includes a message room and florist shop, into quarters for newsmen that will be more confortable than those they now occupy. The area is located between the White House living quarters and the west wing. The President went on a walking tour of the newsmen's facility with a small group of reporters last week, and said he thought it was inadequate. But that would not be the only reason for the switch, if it is made. The President is said to have other plans for the quarters now occupied by the print and broadcast reporters and photographers. A lounge area where newsmen read, gossip and doze while awaiting the twice-a -day news briefings would be turned into quarters for his staff and a waiting room for distin- guished visitors calling on the Presi- dent. Presidential visitors now either pick Tom Gerard, Metromedia Inc., in dog- Byron Gross, MBS technician, checks their way through the crowd of news- house tape recorder men or, if they want to avoid questioning, duck in through a rear basement entrance where they rub shoulders with the White House chauffeurs. The White House swimming pool was installed during the administration of President Franklin Roosevelt, to enable him to exercise his polio- stricken legs, and was used frequently by Pres- idents Kennedy and Johnson. But President Nixon would not miss it. He prefers swimming in the ocean, a preference he has indulged in visits to his homes in San Clemente, Calif., and Key Biscayne, Fla. Presidential thinking on the project is said to have already reached the blue- print stage. And workmen were seen surveying the pool area. Construction is expected to start soon. Broadcast newsmen particularly will probably welcome the change, for they i are said to be in line for the kind of elbow room they now lack. Dale Kelsey, CBS technician, feeds Herb Kaplow, NBC, phones in his Each of the four networks -ABC, material to studio story

BROADCASTING, Sept. 29, 1969 63 in a 20' x 60' room with 29 small desks of last year. of interest has accrued in an escrow ac- and occupied mainly by press reporters. For this year's eight months, expenses count involving the radio networks. When he saw the doghouse, Presi- were reported at $6,922,000. This leaves Pursuant to a court order, monthly dent Nixon remarked that his pets had $36,955,000 for distribution to domestic payments on the accounts received from better quarters, and the reporters nod- members and foreign societies. The CBS, ABC, NBC and Mutual Broad- ded in agreement. breakdown of domestic receipts was casting are being kept separate from According to what knowledgable $42,905,000 from licensing songs, $160,- ASCAP's general funds and cannot be sources say is current White House 000 from dues, and $812,000 from in- distributed until final determination is thinking, the new facility in the swim- vestments. made of the rate proceedings involving ming -pool area would contain 13 or Also available for distribution to the radio networks. 14 broadcast booths, four or five more ASCAP members, but not included in ASCAP, it was further reported, cur- than now in use. the receipts figures, is a total of $290,- rently has 14,843 writer and publisher There would also be a fairly large 000 received during the first eight members. Writers number 11,040, pub- area that would be used as a combina- months of 1969 from the four national lishers 3,803. Since Feb. 26, 560 writers tion lounge and news- briefing room, radio networks. An additional $99,819 and 227 publishers have joined ASCAP. which would have a built -in camera platform and permanent lighting for television filming. There was no indi- cation whether the White House is con- Do newsmen need a survival kit? sidering facilities for live television. The Roosevelt room in the west Incidents in Chicago, Watts, Mississippi wing is now used occasionally for film- ccnvince KHJ's Art Kevin there is a need ing news briefings. Cables for lighting from mobile units, and re- are run in After covering the Democratic national country. The uniform has no buttons, about the of porters complain lack convention in Chicago, Art Kevin, news but instead two long zippers. It opens space in the room. The proposed space director of KHJ -AM -FM Los Angeles, up like a coat and, reportedy, can be could 40 -odd White House accommodate felt that he had been pushed around put on or taken off in 40 seconds. the 30 or more who show regulars plus enough. He had been jostled in Watts, The designation "press" is boldly up for special assignments. shoved while walking with civil -rights stamped on a front pocket, across the Some reporters say colleagues who workers through Mississippi, bumped entire back, and on left and right are set in their ways might not feel the during the march on the Pentagon, and shoulder patches. is the loss of an area new comfort worth clobbered across the back in Chicago. "There is no way we cannot be tabs on who is where they can keep Always he had heard the excuse from identified as newsmen," says Mr. Kevin. visiting the President. assailants that they didn't know he was KHJ's parent company, RKO Gen- The nonnetwork broadcast types are press. eral Broadcasting, is distributing the likely to be not among the grumblers. After last year's Democratic conven- uniform to all its stations' newsrooms After all, they will be getting out of tion turmoil, Art Kevin became con- around the country. the White House doghouse. vinced that there is a great need for The jump suit is worn with a blue newsmen to have some kind of visual highway -patrolmen -type helmet. "I tell identification that cannot be mistaken my people to wear it whenever there's Money or missed from any vantage point or the slightest chance of trouble," says tree still even at a considerable distance. He Art Kevin. "Let people laugh at you," came back from Chicago and designed I tell them. "I don't want you injured." growing for ASCAP what he calls, "the newsman's survival kit." Members told $43.8 million What it amounts to is a collection of was accrued in receipts, equipment and supplies to be used for gain of about $8.5 million a specific purpose -so that newsmen reporting a crowd action or hazardous event can live through it and remain The American Society of Composers, healthy. The kit basically contains uni- Authors and Publishers has an A -B -C form, goggles, boots, helmet, utility plan for the future, some 600 West belt, gas mask, poncho and medical aid Coast members attending the organiza- pack, all stuffed in Army -surplus duffle tion's semiannual meeting in Los An- bags. The four full -time and one part- geles were told last week. time KHJ field reporters carry the kits The A stands for a continued fight with them at all times in the trunks of for adequate compensation. The B is their mobile units. for bylaws updated and modem. The C The total price for outfitting each represents copyright, which must be re- mobile -unit reporter with full survival vised from the 1909 law and preferably kit was $160 (adding a personal tape before the close of the 91st Congress, recorder and walkie talkie increases the it was emphasized to ASCAP members. cost to $400). For an aggregate of $800, They were assured that the perform- Art Kevin feels that he has made his ing- rights society is experiencing "healthy staff "battle gear ready" to report any growth" this year. The meeting was story. told that ASCAP had total domestic The key item in the kit is a blue receipts of $43,877,000 for the first eight jump -suit uniform designed by Mr. months of 1969. This represents an al- Kevin and manufactured by a Los KHJ's "newsman's survival kit" spread most $8.5- million increase in receipts Angeles company that turns out uni- out for inspection on the Los Angeles over the January through August period forms for police departments across the station's mobile unit.

64 (PROGRAMING) BROADCASTING, Sept. 29, 1969 INTRODUCING

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BROADCASTING, Sept. 29, 1969 65 Hard news gets the nod on CBS Radio

New five -minute weekday programs launched; size, reach and flexibility of radio stressed

Plans for an overhaul adding up to 60 it may be to the field of television, that are occurring within the industry changes in the CBS Radio Network's could even more seriously disrupt the and society" and "provide programs program schedule took the spotlight at rigorously competitive field of radio." that are better integrated, contain more the 16th annual convention of the CBS Richard S. Salant, president of immediacy and more news." Radio Affiliates Association, held in CBS News, called again for broadcast Five new five -minute weekday pro- New York last Wednesday and Thurs- newsmen to engage in "self- examina- grams will be launched Monday, Nov. day (Sept. 24 -25) . tion, self- criticism and examination of 17: Network officials said, and affiliate why we do what we do and whether Wallace At Large at 10:30 a.m. sources confirmed, that the changes we're doing the best we can." But, he EST, featuring CBS News correspond- were developed in response to proposals stressed, though newsmen must get "as ent Mike Wallace with colleagues by the stations and would have the near to the truth as is humanly possi- around the world in reports on the live- effect of putting greater emphasis on ble," universal credibility is impossible ly arts; Mid -Day Weather at 12:30 hard news and minimizing features in because some people "find credible on- p.m. with CBS meteorologist Gordon CBS Radio network programing. ly those facts and reports which sup- Barnes feeding separate reports for the A total of 212 broadcasters represent- port their own predispositions." eastern, central and mountain pacific ing 126 of the network's approximately John A. Volpe, secretary of trans- time zones; Mid -Day Report at 11:30 240 affiliated stations were on hand for portation in the Nixon cabinet, re- p.m., similar in format to the network's the meeting, which appeared to reflect viewed problems of air, water and land First Line Report and featuring corre- a spirit of satisfied cooperation between traffic. He addressed the convention's spondent John Hart on Monday, network and stations, unmarred by seri- wind -up luncheon Thursday. Wednesday and Friday and correspond- ous controversy. The 60 changes planned for the CBS ent Joseph Benti on Tuesday and Contributing to the apparent har- Radio network program schedule, start- Thursday; Profile at 2:30 p.m., featur- mony were reports by CBS Radio offi- ing Nov. 17, center on 10 new pro- ing Charles Osgood of CBS -owned cials describing CBS as "the leading ra- grams to be introduced and seven to be wcss(AM) New York in reports on dio network," holding out the 1970's dropped. The others for the most part people, events and things in the news; as a period of vast growth for America were said to be changes in time periods and Correspondents Report at 5:30 and of expanding opportunities for and featured personnel and similar re- p.m., presenting top CBS newsmen in broadcasters, and assuring the affiliates alignments. The "Dimension" features reports on a current news story. that CBS Radio would help make them will drop the title "Dimension" and Five other new five -minute shows "the best promoted" stations in their stand under their own names, and will be added to the weekend sched- communities. some of the features themselves will ules, effective Nov. 22 -23: Spotlight Between sessions dealing with day - be dropped and others added as part on Sports at 8:15 a.m. and 5:05 and to -day operations, the convention heard of the increased emphasis on hard 6:10 p.m. on Saturdays and 10:05 addresses on broader issues confronting news. a.m. and 5:05 and 8:10 p.m. on Sun- broadcasters and on one facing the Despite the widespread changes, the days; The Action Generation at 2:05 country as a whole. affiliates were advised, there will be no p.m. Saturday, featuring Larry Atte- Richard W. Jencks, president of change in the weekly volume of net- berry; Pets and Wildlife at 4:30 p.m. the CBS/Broadcast Group, wove into a work-option time. Saturday and Sunday with Roger tribute to radio a warning that the FCC's George J. Arkedis, vice president of Caras; Time for Youth at 11:30 a.m. one -to -a- customer proposal and the en- the CBS Radio Division and general Sundays with correspondent John Lau- couragement of strike applications at manager of the CBS Radio Network, rence exploring campus turmoil, the renewal time reflect a "regulatory said the changes would enable affiliates draft and other issues concerning the philosophy which, however damaging to "keep pace with the rapid changes younger generation; and Science for the

Robert Peebles, WROW (AM) Albany, Lochridge, vice president, network sales; CBS News; George J. Arkedis, vice pres- N.Y., and chairman of the CBS Radio Maurie Webster, vice president, division ident and gen, mgr., CBS Radio; Sher- Affiliates Association addresses CBS Ra- services; Clark B. George, president, rill W. Taylor, vice president, affiliate dio executives that include (l -r): Ben CBS Radio; Richard Salant, president, relations; Albert Dwyer, CBS counsel.

66 (PROGRAMING) BROADCASTING, Sept. 29, 1969 St.Valentine's Day promotion turned into a massacre.

Who is WPRO's greatest lover, we asked. 26,375 people voted ... on 26,375 Valentine cards! We were floored. When our personalities get involved, our listeners take them to heart. And that's just one more reason why there's more to WPRO than meets the ear.

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Kérjuk , %gyezni: Ebben az évben a 7 es számu televizios ategoria hozá lett adva a Nemzetkozi Kozvetitési Di' :z. Korlátozva van kereskedelmi reklamirozásra minden nyelvben angolon kivul. Az N.K.D. (Nemzetkozi

vetitesi Dijak) reméli hogy serkenteni fog további beiratkozásokat ebbe a kategoriaba kulonosen olyan

eruletekrol, ahol a kereske delmi reklám kozvetités még uj. '70's at 7:30 p.m. Saturdays and Sun- journalistic credibilty" does not justify NAB, record industry days with Dr. Leonard Reiffel covering "hitting the panic button." changes in science and their likely ef- He cited Roper studies for the Tele- talk of mutual aid fects in the next decade. vision Information Office and the re- Mutual problems of two industries with Programs to be dropped, network cent Lou Harris poll for Time Maga- closely allied interests and rec- spokesmen said, are the 10 Jack Drees zine as showing "people rely on -radio that ords explored by representatives weekend sports reports, the Bob Trout and trust broadcast journalism to a -were in New York last and Norton Mockridge weekend fea- greater degree than other forms of of the two groups tures, and the Monday- Friday Dimen- journalism. Thursday (Sept. 25). was a meeting of the sion at Home, Dimension on Mother Moreover, he said, "a substantial part The occasion and Child, Dimension on Tomorrow's -certainly not all-of the attacks liaison committee established earlier Living and Personal Closeup. on journalistic credibility come from this year by the National Association In changes in public- affairs program- people of very pronounced political and of Broadcasters and the Record Indus- to ing, American Week, a 25- minute re- social views who refuse to believe be- try Association of America expedite and expand communications between port, will be fed at 3:35 -4 p.m. Mon- cause they don't want to believe . . . days in place of the current Mike Wal- this is so among the very conservative, the two organizations. lace at Large, and will be available for who have a tendency to write letters, Although the meeting was closed, it sale by the stations. Washington Week, and the very liberal, who have a ten- was presumed to have encompassed an a 25- minute report fed on Friday after- dency to write articles." exchange of views and information noons, will remain available for local The affiliates also heard optimistic looking toward what the founding an- sale, and World of Religion and Science reports concerning immediate past and nouncement last spring called "a more Editor will continue but not for sale. immediate future. effective area of mutual planning to Three of seven football bowl games Mr. Arkedis said the latest four -net- meet the challenges of both program- scheduled in December and January work radio's all- dimension audience re- ing and production of recorded music will be available for station sale: the search (RADAR) study, for fall 1968, as used in radio." National Football League Western showed CBS Radio with 17 of the top - The committee was created as an Conference championship on Dec. 27, 20 programs among adults aged 18 and outgrowth of comments by both broad- the NFL Eastern Conference cham- over, and with 20 of the top -20 pro- casters and record -company represen- pionship on Dec. 28 and the Cotton grams among women 18 and over. "In tatives in "record roundtable" sessions Bowl college game Jan. 1. For the first addition," he said, "CBS Radio affiliates during the 1968 series of NAB fall con- two the network will charge stations a are among the top three stations in 36 ferences, recognizing radio's reliance on "small fee "; for the third, no fee. of the top 63 markets." records for much of its programing and Among current programs changing Maurie Webster, CBS Radio vice record companies' reliance on radio time periods, Dear Abby will be carried president for division services, told the performance to promote record sales. in- at 9:10 a.m. Monday through Saturday; affiliates that his department offers Charles M. Stone, NAB vice presi- The Reasoner Report will go to 3:30 formation services, sales promotion, ad- dent for radio, and Henry Brief, execu- pro- p.m. Monday through Friday, Vietnam vertising and audience promotion, tive director of RIAA, said at the time Diary moves to 5:30 p.m. Sunday and gram practices, engineering, research that the committee would deal with and ma- Sports Central USA, with Win Elliot, coordination sales -development "matters involving either or both in- the best - will expand from five broadcasts a terials that will "help make you dustries where one might assist the in your community." weekend to 10. All these are five -min- promoted station other." ute programs. NAB members of the committee are Looking ahead, Clark George, presi- Firm plans N.Y. branch Don Hayslett, KIXL(AM) Dallas; Rob- dent of CBS Radio, told the broad- ert L. Pratt, KGGF(AM) Coffeyville, casters that the 1970's just 99 days Glen- Warren Productions Ltd., Cana- Lester M. Smith, KJR(AM) Seattle away, would "out -do anything we've dian television production company, is Kan.; Tannen, Mediamerica Sta- experienced during the '60's decade opening an office in New York for pro- and Erny -a Spring, Md. RIAA mem- of fantastic growth for this country." duction of television commercials, se- tions, Silver ries and specials for the U.S. and inter- bers are Stanley M. Gortikov, Capitol A faster growth rate, smaller house- markets. The company said Industries, Hollywood; Jac Holzman, holds but more families with children, national that Nat B. Eisenberg, president of Elektra Records, New York; Hal an increase in white -collar jobs, sig- Ltd., New York, Neely, Starday -King Records, Madison, nificant growth in income and educa- N.B.E. Productions with it. The ad- Tenn., and Jerry Wexler, Atlantic Rec- conditions generally regarded as would be associated tion- York. ords. New York. favoring increased spending and in- dress is 1700 Broadway, New creased advertising-were forecast by Mr. George. In the Wednesday luncheon speech Mr. Jencks stressed the importance, More than a decade o/ Constructive eeuice size, reach and flexibility of radio. is much emphasis on and There fo groadcadler9 and the groadcaeling .9nduJlry importance in the use of radio to serve minority groups, he asserted, but "there is even more to be said for the role of network affiliates in unifying the listen- I©WARD E. STARK ing audience -in bringing to the public, as a whole, every day, day after day - literally as regularly as clockwork -an Brokers -Consultants authoritative news and information service." 50 EAST 58TH STREET NEW YORK, N. Y. 1212) 355 -0405 Mr. Salant, addressing the affiliates Thursday morning, maintained that the current "high incidence of attacks on

BROADCASTING, Sept. 29. 1969 (PROGRAMING) 71 Klein cites value Station to support of TV to Nixon antiwar projects Support for the planned student "mor- Says emphasis on medium atoriums" against the war in Vietnam relations Oct. 15 was promised last week, by will continue; wt.KW(AM) Providence, R.I., which will with newsmen called good give free time to the movement. WLKW has opposed the war editor- Herbert G. Klein, White House direc- ially for many months, according to tor of communications who last Thurs- owner Alexander M. Tagger. He said day (Sept. 25) reminded radio -TV news- the station will publicize the moratori- men in Detroit that the media have um movement daily until Oct. 15. On credibility problems (see page 61), in that day the station will air one -minute an earlier speech in New York also spots hourly for 24 hours. Mr. Tanger noted that President Nixon will continue also said the station will also support to rely on TV to reach the American the subsequent moratorium days that people. are planned until the U.S. withdraws Speaking to the Public Relations So- or has accepted a negotiated peace. ciety of America, Mr. Klein first said that The moratoriums on U.S. campuses are the Nixon administration has not pulled being set up by the Vietnam Moratori- the plug on its promise to keep an "open um Committee in Washington. Sam administration" and permit media access Brown, one of the moratorium leaders to high -level administration officials. was a principal organizer of youth for Then he added that this open policy ex- Senator Eugene McCarthy (D- Minn.). tends to presidental news conferences Mr. Brown is working with a staff of and to a continued "stress" on televi- 15 young people in offices at 1029 Ver- sion as a means of communicating with Mr. Klein mont Ave. N.W., Washington. He said the public. that the campaign was being financed Asked to comment at a news confer- cerned, it was his belief that "it's the by donations. ence before his New York talk on the job of the television industry to police Mr. Brown said that to date WLKW release last week of the violence com- itself." is the first and only commercial broad- mission report that was critical of TV At both the conference and in his caster to respond to the committee's (see page 52), Mr. Klein said "You talk, Mr. Klein sought to temper criti- solicitation for support. He said sup- can't blame any one thing for the in- cism of reporters who had expressed a port was indicated by a number of un- creased rate of crime," and that insofar growing frustration in seeking Mr. versity -owned stations but no firm com- as TV program standards were con- Nixon's views or explanations of issues. mitments had been received. The Washington news corps had noted a The student committee hopes for a decline in recent months in presidential one -day shut down at universities and news conferences including a three - SPECIAL colleges when students will be asked to REPORT month period in which no conferences circulate antiwar petitions and leaflets. were held. A spokesman for WKLW said the re- BATES REPORT Mr. Klein told the public relations action of advertisers to the station's group that the dearth of news confer- plans was generally negative but that ON MARKET ences was only temporary and caused he was not disturbed. principally by the President's involve- RE- EVALUATION ments with his recent overseas trip followed by "The San Clemente (Calif.) Ailes leaves Wholey' BROADCASTING Gap," referring to Mr. Nixon's extended in contract dispute stay at his "California White House" retreat. He noted also that Mr. Nixon Producer Roger Ailes has resigned from had scheduled a TV news conference The Dennis Wholey Show, syndicated, REPRINTS AVAILABLE for last Friday (Sept. 26) and said there daily, variety -talk series, claiming a would be no change in the "open "breach of agreement" by the program policy" but that news conferences could packager, R. Associates, headed by Tad 50¢ each not be held on a "regular basis because Reeves. this would lock us in." Mr. Ailes, who claimed he was cre- 35¢ each in quantities of ator as well as producer 100 to 500 Mr. Klein responded to a question of the show, as to whether the press -newspaper said "it was clearly understood by 30C each over 500 and radio -TV- "adequately represented all parties that I would have creative the President to the public" and whether control of the show and final decisions Plus shipping costs it was "fair in representing the views" with regard to staff assignments." He of the President, by noting that over -all added that "since R. Associates has there were "good relations." There have breached our agreement, I have no BROADCASTING been "some inaccuracies," Mr. Klein other choice but to resign from the said but he gave good marks to news show." PUBLICATIONS, INC. media for their "basic coverage" of The series is produced for Taft 1735 DeSales Street, N.W. White House events. While the news re- Broadcasting Co., which syndicated the porters tend to have "more liberal at- series in 24 markets. A spokesman for Washington, D. C. 20036 titudes," they are "basically fair" to the Taft said the company was not involved President, he said. in the dispute and Mr. Ailes' disagree-

72 (PROGRAMING) BROADCASTING, Sept. 29, 1969 ment was with R. Associates. He said a Foreign agent series of comic books based on the car- new producer would be named shortly. toon characters appearing in H -B's five CBS Enterprises has signed to negotiate network series. Taft announced also that Jack E. distribution deals for foreign sales of Rhoades, who has been vice president five new TV series produced by Hanna- and general manager of Group W Pro- Barbera Productions, Hollywood. The New WNYW host ductions and Larry Spangler Produc- series are being presented on one or the WNYW, an independent, commercially tions in New York, has been appointed other of the three TV networks during spo0.sored short -wave radio gtätion vice president and general sales man- the 1969.70 season on Saturday morn- broadcasting mtiSie, hews And docú- ager of the Dennis Whaley Show. He ings. Product that CBS Enterprises will mentaries to Europe, Africa and Latin will make his headquarters in New handle outside of the U.S. includes America, has added Jim Aylward to its York. Scooby Doo, Where Are You, The staff of personalities. Mr. Aylward, Perils of Penelope Pitstop, Dastardly formerly director of special projects at Program executive resigns and Muttley in Their Flying Machines, Sesac Inc., New York, will host the The Banana Splits Adventure Sam Chase has resigned as vice presi- Hour and station's afternoon portion of Music The Cattanooga Cats. From WNYW dent in charge of operations and pro- New York. is owned and In a production separate agreement, operated by Radio New graming at WLIB -AM -FM New York to York World- Western Publishing Co. will publish a wide. devote more time to his own programing firm, Sam Chase Associates, New York. Mr. Chase, who has been with the stations for the past three years, said last week he will continue to serve them through his firm as an independent consultant in programing and public relations. The company currently produces Periscope, a daily radio series featuring editors of Newsweek Magazine and the syndicated radio series, At Issue, using editors and contributors to Harper's Magazine. The new firm's address is 38 East 57th Street.

New college network Campus Media Inc., New York, will open a 57-station live network next month linking college stations from Boston to Oklahoma with midnight -to- 7 a.m. programing. Officials said AT &T ran some 4,200 miles of phone lines to interconnect the stations, which are all automated except for the control station, WFIB Cincinnati, operated by the NEVER SEE A 450 TON TRUCK* University of Cincinnati. The network YOU MAY will have news reported by campus talent, and world news through a feed from United Press International. BUT ... in Greater Western Michigan you'll see WKZO outpull them all. Moore, Van Dyke return to CBS -TV With more than 3 times as many Ford, Chevy and Plymouth in CBS-TV, in its first week of the 1969- dealers our primary 70 season, annouced another new series area as compared to the No. 2 station, for 1970 -71: Mary Tyler Moore will WKZO has the horsepower to speed up star in a situation -comedy series. Miss sales for you in Greater Western Michigan. Moore starred in The Dick Van Dyke Your Avery -Knodel man can put you Show, which started on CBS in the 1961 -62 season and ran for five years. in the driver's seat with more car sales Since then, she had appeared with WKZO's primary service area with WKZO. Van Dyke in a TV special and covers virtually three times as Dick many Ford, Chevrolet and Plym- has starred in motion pictures. *The Army's 572 -foot long overland train can carry a outh dealers as the next -largest 168 ton payload. Meanwhile, CBS -TV said late last station. week that Mr. Van Dyke would return W416.u/4 Vie .Fr /'.'lJ to the network as the star of a weekly RADIO woo KALAMAZOO.BAaIE CREEK TV series. His show, however, will not WIES GRAND RAPIDS ream GRAND RAPIDSRAIAMAZO0 appear in the lineup for another two WWAM /WWIV.FM CAOILLAC WKZO years. TELEVISION CBS RADIO FOR KALAMAZOO wkzodV GRANO RAPIOSNALAMAZOO AND GREATER WESTERN MICHIGAN AWN CADILLAC TRAVERSE CITY CBS -TV said it planned to present WWUP.rA SAULT STE. MARIE Awry- RnR/rl, Inr -, BMlwir, Notional RogPRRnIOIIk *R ROLN TV LINCOLN, NEBRASKA the series in the 1971 -72 season. KEIN-TV GRANO ISLAND. NEB

BROADCASTING, Sept. 29, 1969 73 Promotion

city government employment. for Faith In Action; wvoN(AM) Chi- NCCJ group Special recognition goes to Charlotte cago for promoting the sale of record Morris of WNEW -TV New York for pro- albums for the station's scholarship and honors broadcasters ducing Focus, a series of comunity- welfare fund; WBz(AM) Boston for T- oriented public service announcements. Group 15. Portraya's of social injustice, Also receiving special awards are the human relations and religion South Carolina ETV Network for a TIO teacher's guide win Brotherhood Awards weekly job series, Job Man Caravan, and wrrF -TV Hershey, Pa., for So Where begins new semester Are You, God, a drama /documentary. Radio -TV stations, networks and group Television runners -up include wcBS- New fall issue lists owners figure heavily in the National TV New York for Eye On New York, Conference of Christians and Jews an- WFIL -TV Philadelphia for Assignment: upcoming specials and nouncement today (Sept. 29) the win- of The Young Greats and WCAU -TV Phila- films for classroom use ners of Mass Media Brotherhood delphia for Black White Paper. Awards. The awards, presented annually Radio awards go to the Television, An expanded third issue of Teachers by the NCCJ, are for outstanding treat- Radio and Film Commission of the Guides to Television, has been mailed ment of human -relations themes. United Methodist Church for Night to regular subscribers and to station CBS News wins an award in the doc- Call, a telephone call -in program, and to managers, along with suggestions for umentary category for Black History: wilt; (Am) New York for What Must use to the mutual benefit of educators Lost, Stolen or Strayed. NBC -TV is the Be Done, a series of 13 programs on and broadcasters. recipient of a drama award for "The urban problems. WEEI(AM) Boston is The Television Information Office, Wish," an episode of Bonanza. ABC -TV commended for its editorials. which has been giving editorial, pro - motional and financial assistance to the wins a series award for Time For Amer- Radio runners -up: NBC Radio for A new publication, has sent copies of the icans, six programs on racism. Crisis: Religion and Civil Nation In Teachers Guides to stations, accom- WJZ -TV Baltimore is cited for The Rights; wxo(AM) Des Moines, Iowa, panied by a covering letter from TIO Other Americans, a documentary con- for a program in the Religion Speaks director Roy Danish. The letter outlines cerning the disadvantaged. Westing- wKRs(AM) Waukegan, Ill., for series; projects that have been successfully em- house Broadcasting Co. gets an award Viewpoint; Larry Nathan, producer and ployed by station managers in the past for One Nation, Indivisible, its three - CBS News for The World of Religion; to promote the magazine locally. and- one -half -hour documentary on racial Metromedia Radio News and WNEW- Teachers Guides, which begins its crisis. Editorial awards go to WCBS -TV York for Which Side Are (AM) New second year of semi -annual publication, New for an editorial series on a ?; KDKA(AM) Pittsburgh for The York You On suggests programs for classroom study New York City school strike and to Great Ones Of Pittsburgh; WMCA(AM) and offers a supplementary bibliography. Kaye KEBS -TV Diego for York for The Schomburg Collec- Peter of San New Included on this fall's list are specials drawing attention to discrimination in Heritage In Peril; NBC Radio tion-A on all three networks and, for the first time, a regular series, ABC -TV's corn- edy drama, Room 222. KALL's A further innovation in the fall campaign Teachers Guides is a "related film is without puff list," which provides descriptions of films, many of them off -air documen- The staff and listeners of KALL(AM) taries, available for classroom use. Salt Lake City are breathing easier be- Guides to weather and space are also cause of a "cold- turkey" campaign to offered as teaching aids throughout the quit smoking. Of the 12 smokers on year. KALL's staff five weeks ago, eight are Mr. Danish's letter to station man- "off days, the still the weed." After 60 agers points out that television is often station each day will pay each ex- criticized for its program content, par- smoker the price of the pack of ciga- ticularly in what is available for chil- rettes he or she would normally smoke. dren. He suggests that Teachers Guides The campaign was launched last can be used to bring television's posi- month with Senator Frank E. Moss tive values to the attention of educa- (D- Utah), before a crowd of listeners tors and community opinion leaders. gathered in front of the station with a TIO notes that in the past, stations coffin as a prop. Senator Moss, avowed KALL'S Will Lucas (r) interviews Sen- have used items about Teachers opponent of cigarette advertising, light- ator Moss (1) and Dr. Cyril Fullmer, Guides on their news programs, dis- ed a 10-foot cigarette symbolic of the head of Utah's I.Q. campaign. cussed it on women's and other talk last cigarette for KALL. More than 350 shows, mentioned Teachers Guides in people took the American Cancer So- Utah turkeys to people who signed a connection with promotion for shows ciety's I.Q. (I Quit) pledge at the pledge. Hundreds of KALL "survival selected for the Guides, and distrib- "cough -in" ceremonies and tossed their kits" containing Nikoban, an ersatz uted promotional copies to schools. remaining cigarettes into the coffin. pacifier, and a Chinese fortune cookie In addition to Room 222, (Wednes- To encourage listeners to join the containing an anti -cigarette slogan were days, 8:30 -9 p.m.), the programs battle of the butt, KALL gave away 30 given to listeners who took the pledge. selected for the new Teachers Guides are: CBS -TV's The Mystery of Animal

74 BROADCASTING, Sept. 29, 1969 Behavior, Oct. 14, 7:30 -8:30 p.m.; of the Year," and three stations were Louis Read will head ABC -TV's "The Desert Whale" (The honored last week for 30 continuous Undersea World of Jacques Cousteau), years of affiliation with the CBS Radio NAB information unit Oct. 28, 7:30 -8:30 p.m.; ABC-TV's network. "The Killer Whale" (Discovery), Dec. The presentations were made during The selection of Louis A. Read, presi- 14, 11:30 a.m. -12:30 p.m.; NBC -TV's the annual CBS Radio affiliates conven- dent of Royal Street Corp.'s radio and Namu: The Killer Whale, Jan. 3, 9 -11 tion held in New York (story page television division (wDsU -Tv New Or- p.m.; NBC-TV's The Wolf Men, Nov. 66). leans and 51% interest in WALA -TV Mo- the television 18, 7:30-8:30 p.m.; NBC-TV's Hans The promotion contest is the first bile, Ala.), as chairman of the National Brinker, or the Silver Skates, Dec. 14, held by CBS Radio. The winners, by information committee of was an- 8 -10 p.m.; CBS -TV's Dr. Seuss: How market size, were Thomas C. Cox, Association of Broadcasters Danish, di- the Grinch Stole Christmas, Dec. 21, KRLD(AM) Dallas (markets over 500,- nounced last week by Roy Of- 7:30 -8 p.m.; CBS -TV's A Day in the 000); Bill Hollingsworth, WDBJ(AM) rector of the Television Information Wal- Life of the United States of America, Roanoke, Va. (markets between 100,- fice. Mr. Read succeeds William man- December; ABC -TV's Mission Pos- 000 and 500,000), and Edward B. bridge, vice president and general sible, December; NBC -TV's The West Fritts, WPAD(AM) Paducah, Ky. (mar- ager of KTRK-TV Houston and chairman of Charles Russell, Jan. 7, 10-11 p.m.; kets under 100,000). Others receiving of the NAB. ABC-TV's The Golden Age of the trophies are William A. Roberts, vice Mr. Danish also reported during a Automobile, Jan. 13, 7:30 -8:30 p.m.; president and general manager of TIO meeting in New York that 11 sta- CBS -TV's Wild Rivers, Feb. 10, 7:30- KRLD, and Frank E. Kohler, vice pres- tions have joined or rejoined TIO since 8:30 p.m. ident and general manager of WDBJ, July 1. These include the six Triangle Television are Teachers Guides to for support given their promotional outlets (WNBF -TV Binghamton, N. Y.; 1 $1 a semester available until Jan. at managers. WFIL-TV Philadelphia; WFBG -TV Al- the year; 1 and $2 for school after Jan. Golden microphones were presented toona, Pa.; wNHC -TV New Haven, it will be $2 a semester and $3 per year. to James Woodruff WRBL Columbus, Conn.; WLYH -TV Lancaster- Lebanon, Orders for fewer than 10 copies must Ga. (joined CBS on March 15, 1939); Pa. and KFRE -TV Fresno, Calif.), plus be accompanied by payment and a 25 Claude Freeman, WNNC (AM ) Asheville, WHDH -TV Boston, wLWI(Tv) Indianap- cent handling charge per magazine. The N.C. (April 1, 1939) and Ben Ludy, olis, WIIC -TV Pittsburgh, KTVU(TV) Oak- address is: Teachers Guides to Televi- KWFT(AM) Wichita Falls, Tex. (July land -San Francisco and KTSB(Tv) To- 564, Lenox Hill Station, sion, P.O. Box 15, 1939). The mikes, presented by peka, Kan. New York 10021. Clark B. George, president of the CBS Radio Division, recognized the 30 -year He also told the group that TIO's 60- CBS Radio names 3 affiliation of the stations with the net- second film spot, "You Have the Right work. Along with mocrophones, each to Know," has been to more than 300 in promotion contest of the three station executives received TV stations that have purchased prints. Promotion managers at three stations a tape narrated by CBS's Walter Cron - The film spot was previewed at the affiliated with CBS Radio are winners kite and highlighting the significant last NAB convention (BROADCASTING, of silver trophies as "Promotion Men events of 1939. March 31) .

International

lost $2.6 million in its first year of op- fer of responsibility is completed. Peacock affair eration, and is expected to declare only Meanwhile, it is expected that Post- minimal profits for the second, next master- General John Stonehouse will be jars British TV month, it denies that the Peacock affair calling on the Independent Television is a money versus culture clash. Authority for a full report on the rump- Inquiry into independents, In an official statement the company us inside LWT. One of the questions BBC promised; it may says there never has been any dispute which Peacock supporters believe Stone- between board and management about house must ask is why was Peacock alter all television there the program objectives of LWT. It fired? There has been much speculation adds: "The board is confident that the and inside opinion seems to veer to- British commercial television has been new management will achieve these ob- ward a report that Peacock is brilliant precipitated into a major upheaval jectives and that the company will ful- but difficult. With a major inquiry into with the dismissal, Sept. 18, of Mi- fill its responsibilities...." both BBC and independent TV loom- chael Peacock, managing director of There is to be no change in program ing, there is a distinct possibility of London Weekend TV, and the subse- policy, according to Dr. Margerison, changes in the whole structure of com- quent resignation in protest, of six who says, "the original aims of the mercial television in Britain. senior LWT executives. company remain as they were." Mr. Peacock, who is 40, was BBC- The six executives who announced TV1 controller before joining the new their resignations -they include Humph- February new date programer LWT just over two years rey Burton, head of drama, arts and for Intelsat meeting ago. His deputy, Dr. Tom Margerison, music; Derek Granger, head of plays, has been named to the newly created and Frank Muir, head of entertainment That international conference on the post of chief executive. -also issued a statement which de- future of the International Telecom- Announcement of the reshuffle came clared that Mr. Peacock's leadership munications Satellite Consortium, which its after a week -long investigation by a would be vindicated by the success of expected to resume and complete "watchdog" committee set up by the forthcoming programs. They said that work in November, found itself facing board to inquire into the management they will complete their current proj- a well -known Washington ailment - re- of LWT. Although the company has ects and remain at LWT until the trans- slippage. The conference now will

BROADCASTING, Sept. 29, 1969 75 sume in February. vention, approval of an international was also chairman of the U.S. delega- But a preparatory committee, which secretariat, under the direction of a tion. Former Pennsylvania Governor has been meeting for the last three secretary general, has won the concur- William Scranton is now chief of the weeks in Washington, will resume Nov. rence of virtually all members, in- U.S. delegation. 18 and hopes to have a working draft cluding the U.S. But the question of of a new Intelsat treaty ready for who shall manage and operate the To help in Philippines circulation among the 70 Intelsat na- satellite system is still to be resolved, ABC News producer Daryl Griffin left tions at least 60 days before the sched- according to an informed source. At last week for Manila, Philippines, where uled resumption Feb. 16, 1970, of the present, under the interim Intelsat he will spend three months as a con- plenary sessions. treaty, the U.S. Communications Satel- sultant in organizing the news depart- John Killick, British undersecretary lite Corp. is the manager. ment of channel 3 of the ABS -CBN of state who is chairman of the prepara- The international conference began Network. Mr. Griffin was pool pro- tory group, reported "good progress" in in Washington last February, under the ducer of Apollo 11 coverage, and has the latest round of working committee chairmanship of Leonard H. Marks, handled Apollo 10 and Apollo 8 cov- meetings. Washington attorney and former head erage, President Nixon's inauguration, In the preliminary draft of the con- of the U.S. Information Agency. He and the 1968 elections.

BroadcastAdvertising

Record TV spending Candidate's best ally planned by Bell unit is his broadcaster 65% of ad budget now Media experts agree in television; special station manager can aid set for NBC -TV in April political broadcast buys Bell System, Long Lines Department, It is not only the broadcast buy that is New York, will spend a record $6.5 important in political campaigns. There million on television during the 1969- is also the posture of the station man- 70 season with a one -hour entertain- ager to consider. ment- public interest special on NBC - The broadcasters' importance in the TV next April as its keystone effort critical area of placing political adver- ( "Closed Circuit," Sept. 22). tising during a campaign was pointed Dan E. Hutchins, director of adver- up by advertising agency executives re- tising for the Bell System, Long Lines, sponsible for buying the time at a semi- reported last week that the depart- nar held in New York Sept. 19 -20. ment's initial representation on TV be- The seminar, held under the auspices Mr. Mendelson (1) and Mr. gan in 1966. This season, he added, Hutchins of the American Association of Political examine plans for the special 65% of its $10 million advertising Consultants, covered topics that ranged budget will be invested in participations from creative strategy and conception in daytime and nighttime network, plus sign of new cities. "Since the program will cover vir- and media planning to production tech- full sponsorship of the special on NBC - niques and local programing, press rela- TV, It Couldn't Be Done on April 2 tually all states in the Union, our com- (7:30 -8:30 mercials will be produced on location," tions and news conferences. p.m.). Media experts, led by Ruth Jones, "Until three years ago long lines Mr. Hutchins said. had radio -TV consultant, and William Mur- been exclusively in print," Mr. Hutch- phy, vice president and media director, ins said in an interview in New York. Magnavox doubles spots Papert, Koenig, Lois, New York, noted "We then decided to experiment with broadcasters can aid television and we have found it a high- to sell new color sets how a political campaign. They said: ly effective medium. What we are sell- The Magnavox Co., through Kenyon & ing is long -distance telephone calling Eckhardt, both New York, has started Getting those scarcity spots, prime - and a principal ingredient is emotion. a $14 million advertising campaign to time 60's, prime -time five -minute posi- There is no medium that can commu- introduce its new color television sys- tions and election -eve time, can depend nicate emotion more effectively than tem called "Total Automatic Color." on the good will of a station manager. TV." The advertising budget calls for Buying pre -emptible spots saves a The special, which is being produced doubling television and radio spending candidate money, and if station manage- by Lee Mendelson Film Productions in the upcoming market year. There ment likes a candidate, that can be in- Inc., Burlingame, Calif., is a tribute to are spots on network television and a surance against pre -emption. American know -how in the past, pres- heavy spot radio schedule. In addition, The national advertising business a ent and future. It will intersperse en- there will be an intensive local cam- media buyer also represents can cut the tertainment with film clips and new paign geared to television and radio ice with a station manager in an election footage on such projects as the Panama through the company's co -op budget. campaign. Canal, Golden Gate Bridge, Holland In 1968 Magnavox spent $615,300 A creativity session dealt with the role Tunnel, the Alcan Highway, current on spot television. Of that amount the agency must play in presenting a challenges, such as the redesigning of $78,700 was spent for color television candidate to the public. There was some Niagara Falls and future endeavors, in- sets, and $271,500 for television-radio- contention over whether or not an cluding ocean exploration and the de- phonograph combination units. agency should present a candidate with

76 BROADCASTING, Sept. 29, 1969 "warts and all" to the public. Panelists (BROADCASTING, Sept. 15). were Frederic Papert of PKL Co.'s, NAB's interpretation According to Mr. Wasilewski, "the Eugene Case of Case & Krone, and of tobacco ad issue difference between the cigarette -industry Tony Isadore of Young & Rubicam. All proposal and that of the broadcasters is have been involved in political cam- a great deal more than 'timing.' " The paigns in the past. Four -year phase -out plan NAB proposal, he said, "was formulated Some political pros at the meeting not just political ploy, primarily in response to the rulemaking voiced the opinion that the value of Wasilewski tells Moss proceeding of the FCC, in which the television exposure of candidates was commission strongly urged the broad- doubtful. However, a political adviser cast industry to take 'voluntary action' The cigarette- advertising debate lingers from Alaska, who was in the audience, on what it regarded as a serious public on. National Association of Broadcast- said that the day after a simulcast in the health problem." And, he added, "in ers President Vincent T. Wasilewski state for his candidate, tests a adopting this proposal, the NAB did showed provided the latest retort last week when 28% change in the candidate's favor. not ask for congressional sanction or he challenged a tobacco -industry spokes- The panelists also federal action which would pre -empt said political adver- man's interpretation of the differences tising is the regulatory agencies or the states in not profitable for agencies, un- between NAB's proposal for termina- less it is for a national campaign. It was the field. As indicated above, I submit don of broadcast cigarette advertising that these differences cannot be cate- noted, however, that political -campaign and the made by proposal cigarette gorized as merely those of `timing.' " work generates enthusiasm within an manufacturers. agency, especially when a candidate is Mr. Wasilewski apparently meant to In a to supported by people in the agency. letter Senator Frank E. Moss convey that the tobacco industry, un- (D- Mr. Wasilewski took issue This assertion raised a question of Utah), like broadcasters, had hinged its phase- with Joseph Cullman, president of what is owed to a political client in terms out proposal on adoption by the Con- Philip Morris Inc., who in an earlier of loyalty. It was agreed that when a gress of a law that would curb the Fed- candidate pays for services, he should letter to the senator had said that eral Trade Commission from requiring expect to receive something in return. broadcasters should not have labeled warnings or other restrictions on cig- The keynote speaker of the confer- the tobacco -industry's proposal to drop arette advertising-but the cigarette ence was Joseph McGinniss, who broadcast cigarette advertising as "dis- manufacturers' offer was conditioned worked in President Nixon's campaign criminatory." Mr Cullman said "the only upon exemption from antitrust law and is author of "The Selling of the only difference between the cigarette - of the companies' joint agreement to President 1968," which is critical of industry proposal and that of the broad- withdraw from broadcast advertising. methods used to "sell" Mr. Nixon. He casters is one of timing; the cigarette in- Moreover, although NAB did not ask said that while television cameras can dustry proposes prompt action (one year for pre -emptive legislation when it of- find a man out, "controlled exposure" or less), and the broadcasters propose a fered the four -year phase-out plan, the only strengthens his case. four -year phase -out through 1973" association's action came after months

All lectures and demonstrations will be given by the top professionals in the field. Production 70. Among them will be film producer, Pablo Ferro, and master lighting artist, Imero Fiorentino. Educational & Industrial Workshop

A Workshop (October 22 and 23 ) Includes : Case history of use by a major corporation. Introduction to Synchrovision by its designer. in Television Case history of videotape use by The State. University of New York. Concept of visualization. Techniques Methods of economical lighting. State of the art -use of Helical Scan videotape. The state of the videotape art. Case histories from education and industry. The Commercial Workshop psychology of color. Economic lighting (October 29 and 30) Includes: State of the art techniques. Professionals. Educators. commercial applications. On October 22 and 23, and October 29 Demonstration of advanced lighting techniques. and 30, Reeves /Actron is presenting Production "Slaying the Electronic Dragon ", by Morty 70, the second edition of their videotape work- Dubin, President of MPO Videotronics. shop. Each session, held in their Lincoln Square Production pre -planning and videotape editing. studio, has a distinct focus: the first is for edu- Range of contemporary videotape uses. cators and industrial users, the second is for The Psychology of Color. commercial and agency professionals. Enroll- Graphics and Art. ment in each workshop is limited to 100. Use of Color. This year's specialized format is "Creativity in Commercials" by Dr. Bruce designed to give each group the greatest Spencer of Ohio State University. Registration for either session of opportunity to work on a wide range of subjects PRODUCTION 70 is 5140, including in depth, and provide ample time for detailed Reeves /Actron lunches. All inquiries should be addressed to Richard Christian, Reeves /Actron, 565 discussions on programs of technique and cost. A service of Reeves Telecom Corporaiian Fifth Avenue, New York, New York 10017

BROADCASTING, Sept. 29, 1969 77 of political maneuvering, during which ment up to Congress. Warnings said to have NAB's position was that Congress The agency supported as "an excel- should limit severely the agencies' pow- lent starting point" for termination of some effect on smoking er to regulate the advertising of "a law- broadcast cigarette advertising, a pro- Warnings of the dangers of cigarette ful product." The maneuvering ended, posal sent to Senator Moss by NBC smoking are contributing to a small for all practical purposes, when Mr. calling for "early termination ... by the decline in cigarette consumption, the Cullman told Senator Moss's consumer substitution of commercials promoting Department of Agriculture said last subcommittee that cigarette companies the products of the cigarette companies week. would withdraw from broadcast ad- other than cigarettes (and by some sub- In a "tobacco situation" report, de- vertising by September 1970, or sooner stitution of public service announce- partment economists reported that high- if broadcasters would terminate existing ments sponsored by these companies," er costs and health warnings have com- as the FCC it. contracts. It was that action which was paraphrased NBC made bined to reduce per capita cigarette labeled its proposal in response to a letter "discriminatory" by broadcast- from smoking by 2- to -3 %, and may also Moss asking ers. Senator whether each of have led to a decline in the number the networks Discrimination is now the primary planned to terminate exist- of smokers. They said drop has oc- live issue left and ing cigarette contracts by Jan. 1, 1970, for broadcasters, curred despite a rise in the smoking- as the tobacco companies NAB president Wasilewski again sound- had earlier age population and in consumer in- suggested. NBC ed that theme in his letter. Calling for refused, but offered the comes, factors which have previously "equal above alternative (BROADCASTING, treatment from the Congress," Aug. contributed to higher cigarette sales. he said that any antitrust exemption 25). granted to cigarette manufacturers As part of the basis for its interest in should be conditioned on "the voluntary the NBC proposal, the commission said: L.A. office to barter withdrawal of the cigarette companies "Clearly, early termination will adverse- `Death Valley' episodes from advertising and promotion in all ly affect, to varying degrees, the private advertising media by a fixed date. Only interest of either the broadcasting indus- The Los Angeles office of McCann - in this way can the principle of equality try or the cigarette industry. Since the Erickson Inc. last week revealed that it between competing advertising media latter industry is primarily responsible is going to assume total responsibility which now accept this product be for the health hazard issue, since it is for barter sales for retitled episodes maintained," he said. now diversified so that it can advertise of television's longest -running western, Another call for equal treatment other products (and even to some ex- Death Valley Days. In the past U. S. came from the FCC, in another letter tent present public service announce- Borax and Chemical Corp., Los Angeles, to Senator Moss. The commission called ments), and since it does secure benefits owner of the syndicated series, used for an "across-the -board" approach by from the compromise under considera- Peter Roebuck and Co., New York, in- Congress affecting all media alike," and tion (e.g. prevention of any state reg- dependent syndicator, to cover the sales said the question of discrimination ulatory legislation [and) suspension of activity of the program. McCann -Erick- raised by broadcasters is "a significant the Federal Trade Commission proceed- son, agency for U. S. Borax, formerly one." ings until July 1971), it would appear handled only contract and commercial However, the commission added, the reasonable that the cigarette industry responsibilities. possibility of discrimination did not should bear the largest brunt of the The barter sales of retitled Death deter it from issuing its proposed ban on effect of early termination.... At the Valley Days amounts to a trade -out of radio -TV cigarette advertising. Rather, same time, we would also urge that the sorts. The way it works is that old the commission said it chose to dis- broadcasting industry make every effort, Death Valley Days shows are sorted charge its "responsibility in the broad- in the way of equitable adjustments, to out in various packages and retitled. cast field," where it has jurisdiction, facilitate a resolution along the above Host-narrators in the first -run product, thus leaving the matter of equal treat- lines." such as Robert Taylor or Ronald Reag-

How TV- network billings stand in BAR's ranking Broadcast Advertisers Reports' network -TV dollar revenue estimate -week ended September 14, 1969 (net time and talent-charges in thousands of dollars) otal Total ABC rCBS 9 NBC minutes dollars Week Cume Week Cume Week Cume week week 1969 1969 ended Jan. 1- ended Jan. 1. ended Jan.1- ended ended total total Day parts Sept.14 Sept.14 Sept.14 Sept.1 I Sept.14 Sept.14 Sept.14 Sept.14 minutes dollars Monday-Friday Sign-on -10 a.m. $ $ 101.9 $ 120.4 4,054.3 $ - 336.0 $ 12,662.5 94 $ 456.4 3,158 $ 16,818.7 Monday-Friday 10 a.m.-6 p.m. 1,428.5 52,284.2 2,474.5 98,117.7 1,730.0 78,860.6 835 5,633.0 32,791 229,262.5 Saturday- Sunday Sign -on -6 p.m. 726.5 31,711.8 748.4 36,172.6 1,203.6 23,865.9 303 2,678.5 10,386 91,750.3 Monday-Saturday 5 p.m.-7:30 p.m. 180.9; 11,267.2 484.0 23,833.1 868.1 22,074.0 88 1,533.0 3,427 57,174.3 Sunday 6 p.m. 7:30 p.m. 59.4 4,934.1 181.2 7,332.2 125.0 6,571.4 15 365.6 770 18,837.7 M onday -Sunday 7:30.11 p.m. 4,566.1 169,981.1 5,777.2 229,480.6 6,388.7 227,260.8 448 16,732.0 16,081 626,722.5 I!onday- Sunday 11 p.m.-Sign-off 761.8 '' 14,738.1 594.8 5,448.5 481.9 18,166.0 136 1,838.5 3,237 38,352.6

Total $7,723.2 $285,018.4 $10,390.5 $404,439.0 511.133.3 5389.461.2 1.919 529.237.0 69,850 $1,078,918.9

78 (BROADCAST ADVERTISING) BROADCASTING, Sept. 29, 1969 an, are cut out and replaced by new ganization. Another commercial out- the agency to terminate the long- stand- actors. New openings and closings to lines the car-rental agency's new "fail - ing business relationship. Billings are ap- each show are filmed. The syndicator, safe" reservations system, which guar- proximately $1 million, with 90% go- a job now to be handled by McCann - antees a higher -priced car at no extra ing into network television. Past billings Erickson, goes across the country and cost if the customer fails to receive the have been as high as $4 million. Cun- places the retitled reruns on TV sta- car designated in his reservation. ningham & Walsh will continue to tions. In return U.S. Borax receives handle Sunshine's advertising through from stations time credits that are used the end of the year while a new agency to advertise the brands under the 20 New circulation study is being selected. Mule Team label, such as Borateem and updates magazine data Boraxo. The stations are permitted to Dip -it ads campaign sell time on the Death Valley Days re- The Association of National Advertisers runs to local advertisers. has issued a 1968 supplement to its for better coffee Four rerun series in all have been study Magazine Circulation and Rate The wicked coffee witch may be turn- produced by U. S. Borax and will be Trends. Together, the basic report and ing your into sold by McCann -Erickson. They in- supplement provide trend data on cir- coffee a bitter brew, a new commercial warns the ladies in the clude 104 episodes of Pioneers, featur- culation, rates and costs -per- thousand daytime television audience. ing Will Rogers Jr.; 104 episodes of for each of 62 leading consumer and Stale coffee oils in the pot may be Trails West, featuring Ray Milland; 68 farm magazines from 1940 through creating the "witches' brew," explains episodes of Western Star Theater, fea- 1968. the 30- second animated Dip -It, turing Rory Calhoun; and the newest The 182 -page report, covering the spot for a coffee -pot cleaner made by Econom- package, 52 episodes of Call of the years 1940 -67, and the 16 -page supple- ics Laboratory, St. Paul. West, with John Payne and a host - ment for 1968 were based on informa- The commercial begins its two -month narrator. tion compiled by the Audit Bureau of Circulations and by the Magazine Ad- run today (Sept. 29) on NBC-TV and vertising Bureau of the Magazine Pub- in a spot campaign around 40 markets. Teletronics offers lishers Association. Copies are available Warwick & Legler, New York, is the from the ANA, Information Center, agency, and Pelican Films, New York, video -tape facilities 155 East 44th Street, New York 10017, is the production company. Teletronics Inc., New York, has in- at $15 each. vested an estimated $1.5 million in new equipment over the past few months to change the function of the company Ad executives told from production of TV taped commer- to watch tots shows cials to a video -tape facility open to all TV commercial producers. Assignments to watch and review the George K. Gould, president, said Saturday morning children's programs last week that after a year of operating and commercials on all three television as a producer, Teletronics recognized a networks are the lot of 54 executives need in the industry for a custom serv- of Dancer -Fitzgerald- Sample. ice video -tape service. He added that The executives, all involved with advertising for General Mills, Peter the expansion at the company has in- witch in the pot (above) and her Paul and Topper Toys, have been or- The cluded the purchase of six additional downfall (below). tape recorders, three complete tape pro- ganized into 12 groups, each of which is duction units and the construction of expected to view from five to six hours three more editing rooms. of programing during the four -week "Teletronics' expansion coincides with period from Sept. 13 through Oct. 4. the fragmentation of the larger film The aim, the agency says, is to houses into two and three -man shops," "heighten awareness of the programing Mr. Gould said. "More and more film environment within which D -F -S child producers are moving into tape and products are viewed -land] to compile the need for a truly custom service a systematic, qualitative review of the house becomes clear." `new child season' on television." Among those participating in viewing sessions are D -F -S= s Gordon John- Avis opens son, board chairman, and Stuart B. Up- son, president. new campaign Rep appointments: "You ain't seen nothing yet" from Avis KROS -AM -FM Clinton, Iowa; wAN- Rent A Car System, declares a new $6- Sunshine switch due AM-FM Dixon, Ill.; KFRM(AM) Salina, million advertising campaign from after 44 -year deal Kan.; and WDMP -FM Dodgeville, Wis.: Avis's agency, Benton & Bowles. Walton Broadcasting Sales Corp., Chi- A three-week "warm -up" campaign Cunningham & Walsh, New York, sub- cago. theme began last week in mitted a letter last week with that of resignation WAAB(AM) and wAAF(FM) both Wor- radio and television spots across the to Sunshine Biscuits Inc., New York cester, Mass.: Katz Radio, New York. country. The major campaign will break after a 44 -year association with the Oct. 13, Avis said, and will feature 60- manufacturers of Sunshine Biscuits, WLIR -FM Garden City, N.Y.: Her- 30- and 20- second commercials. Krispy Crackers, Hi Ho Crackers, Cheez- bert E. Groskin Co., New York. One 60-second spot focuses on Andy It, Hyrdox Cookies and Cheez -Pix. WNFL(AM) Green Bay, WNAM(AM) Granatelli, whose car won the Indianap- A spokesman for Cunningham & Neenah and WMKC(FM) Oshkosh, all olis 500 race, and who has now pre- Walsh said client changes in manage- Wisconsin: Grant Webb & Co., New pared a manual for Avis's service or- ment and marketing direction caused York.

BROADCASTING, Sept. 29, 1969 78A focusi0nfinance®

forces and those of Board Chairman Tender offer for MGM called a success Edgar Bronfman, who, along with Pres- ident Louis Polk, urged stockholders not If he reaches goal, Kerkorian will own a third to sell to Mr. Kerkorian. They did not of the company and may put in his own team fight the latest offer. Asked why he did not ask stockholders not to sell, Mr. Polk last week said, Kirk Kerkorian, Las Vegas financier, in- tally will not be available until later this "I considered it a fair price for the dicated last week that this tender offer week. stock, and I do not believe it is manage- for 620,000 shares of Metro- Goldwyn- At any rate, if he acquires the 620,- ment's job to interfere in issues concern- Mayer Inc. stock at $42 a share was 000 shares he sought, he will have 33% ing the sale of company stock." "quite successful." He would not say of the shares of MGM. Previously, he Mr. Polk, as Mr. Bronfman's choice whether or not he received more shares had bought 1,263,950 shares in a $35 for president, will be in a weak position, than he tendered for. tender offer. That offer touched off a it is thought, if Mr. Kerkorian gains The offer expired Sept. 23. A final bitter fight between Mr. Kerkorian's control of the company. Asked about

The Broadcasting stock index A weekly summary of market activity in the shares of 89 companies associated with broadcasting. Approx. Total Market Shares Capitali- Stock Ex- Closing Closing Closing 1969 Out zation Symbol change Sept. 25 Sept.18 Sept. 11 High Low (000) (000) Broadcasting ABC ABC N 54% 52 48% 7635 4535 4,796 231,407 Atlantic States Ind. O 7% 7% 735 1535 6 1,798 13,036 Capital Cities CCB N 29% 2735 28% 3794 26 5,804 172,669 CBS CBS N 46 43% 4334 593 5 4235 25,617 1,139,957 Corinthian CRB N 233 5 22 21% 37% 20 3,384 71,470 Cox COX N 45 42% 43y¢ 59 37 2,893 121,043 Gross Telecasting GGG A 1534 15% 1534 24% 15 805 12,365 Metromedia MET N 19% 19% 1935 53% 1735 5,507 112,123 Pacific & Southern O 17% 17 17 2633 13% 1,635 28,280 Reeves Telecom RBT A 13% 13 14% 35% 12% 2,253 31,812 Scripps -Howard 0 25% 2434 24% 31% 21 2,589 64,725 Sonderling SDB A 32% 3235 3094 47% 3034 985 32 ,623 Starr Broadcasting O 935 935 735 735 6% 338 2,451 Taft TFB N 32 30% 3134 43% 27% 3 ,437 106 ,547 Total 61,822 $2,140,508 Broadcasting with other major interests Avco AV N 25y§ 25% 2734 49% 23% 12,872 349,098 Bartell Media BMC A 13% 15% 1234 22% 834 2 ,292 31,515 Boston Herald -Traveler O 31 32 32 71 29 574 17,220 Chris -Craft CCN N 13% 13¡j 12% 24% 1135 3 ,20i 40,813 Combined Communications A 10% 10% 10 1135 9 1,800 18,648 Cowles Communication CWL N 1034 1094 10% 1734 9% 3,620 38,372 Fuqua FQA N 3634 34 4 32% 47 30% 5,073 175 ,019 Gannett GC! N 3734 37 36% 42 33 4,738 167,536 General Tire GY N 18% 183 e 18% 3494 17% 17,914 322,452 Gray Communications o 8% 8% 8% 12% 894 475 4,199 Lamb Communications O 3% 3% 335 10 434 2,650 10,600 Lee Enterprises O 18% 1735 17% 2194 15% 1,957 36,400 Liberty Corp. LC N 21% 1834 17% 23% 14 6,743 102,831 LIN O 11% 1034 10 32% 734 2,174 22,827 Meredith Corp. MDP N 4235 433; 40% 59% 3235 2,779 112,550 The Outlet Co. OTU N 18% 18% 19 30% 17% 1,332 24,309 Plough Inc. PLO N 68 64% 61% 7294 57% 7,892 493,250 Post Corp. O 19 1935 1735 40 143. 5 566 10,754 Rollins ROL N 37% 353 3634 3935 30% 7,981 287,316 Rust Craft RUS A 253.5 2635 27% 38% 2534 1,168 31,956 Storer SBK N 31% 31% 2734 62 2435 4 ,220 116 ,050 Time Inc. TL N 46 443 5 43% 100% 36% 7,238 332,948 Wometco WOM N 19 18% 19% 23% 16% 5,683 117,922 Total 104,942 52,864,576 CATV Ameco A 8% 8% 8% 14% 734 1,200 10,800 American TV & Commun. ACO 0 13% 133 5 1335 15% 11 1,775 25,738 Ca blecom -General CCG A 93 4 10% 1094 1234 9% 1,605 17,013 Cable Information Systems O 2 2% 2 5 2% 955 3,343 Columbia Cable O 9% 9% 9% 15% 934 580 5,429 Cox Cable Communications O 12y., 12% 13 22 1335 3,550 47,925 Cypress Communications O 10 10 10 23 10% 808 8,080 Entron O 2% 2% 294 10% 3% 607 1,894 General Instrument Corp. GRL N 35 36% 34% 43% 26 6 ,028 227 ,557 H & B American HBA A 15 147% 14% 20% 1194 5 ,016 70,826 Sterling Communications O 5 535 6 1035 5% 500 3,125 Teleprompter TP A 60 56% 56 7035 46 1,006 54,324 Television Communications O 10% 1134 103% 20% 11% 2 ,090 25 ,603 Vikoa VIK A 24% 23 33% 20 1,795 40,388 Total 27,515 $542,045

78B BROADCASTING, Sept. 29, 1969 that, he said last week, "a chief execu- in January. MGM has 17 directors, but fiscal year. The company also declared tive is expendable." He added, however, there will be five vacancies at that time. a regular quarterly dividend of 20 that whether or not Mr. Kerkorian In a surprise move, MGM last week cents per share, payable Oct. 13 to keeps him on, "Mr. Kerkorian will find announced that it had named Kenneth stockholders of record Sept. 29. a good management team at MGM." Hyman to head its International Pro- For the year ended Aug. 1: Earlier, Mr. Kerkorian had said he ductions. Mr. Hyman formerly was ex- 1969 198 Earned per share $3.01 $4.44 could provide MGM with "better man- ecutive vice president in charge of pro- Sales 400.233.000 447,026,000 agement than it now has." duction at Warner Bros. -Seven Arts. Net income 8,932,000 13,014,000 The company had a loss of approxi- Mr. Hyman will be working in Music Makers Group Inc., New York, mately $25 million at the end of fiscal MGM's London office. Asked about creator of music for advertisers, pro- 1969 ended Aug. 31. MGM's involvement in television producer of radio and TV programing - In view of this loss, the board of duction in England, he said it is too production packages and minority stock- directors met Sept. 25 and omitted the early to predict anything, but that the holder of wFEA(AM) Manchester, N.H., declaration of dividend on the com- company will "surely become more reported a 28% increase in revenues pany's common stock for the fourth involved in that area." and a 42% increase in net income for quarter of its fiscal year. No dividend the year ended June 30: had been paid for the third quarter, 1969 1968 Earned per share $0.55 $0.50 either. Company reports: Revenues 3,336,570 2,604,928 Net Income 301,220 212,766 Mr. Kerkorian's influence may be felt Collins Radio Co., Dallas, broadcast Average shares when the stockholders vote for a new equipment manufacturer, reported de- outstanding 546,958 426.271 board of directors at the annual meeting clines in sales and net income for the Star Broadcasting Group Inc., Omaha

Approx. Total Market Shares Capitali- Stock Ex- Closing Closing Closing 1969 Out zation Symbol change Sept. 25 Sept.18 Sept.11 High Low (000) (000) Programing Columbia Pictures CPS N 34 3474 3334 42 25 5,863 193,479 Commonwealth United CUC A - - - 24% 835 12,428 132,000 Disney DIS N 9738 94 B6 98 69% 4,381 370,195 Filmways FWY A 244 23% 258/4 3834 1934 1,244 32,145 Four Star International O 54 5 48/4 10 3% 666 3,330 Gulf and Western GW N 21% 2134 21% 50% 19 16,426 386,011 Kinney National KNS N 273/ 25% 24% 3934 19 5,940 158,895 MCA MCA N 21% 223/ 2534 4434 233/ 8,059 202,442 MGM MGM N - 4138 41 4434 25 5,801 224 ,789 Transamerica TA N 24 27 27% 38% 23 61,869 1,732,332 Trans -Lux TLX A 1934 21% 2134 58% 20 979 23,104 20th Century -Fox TF N 20% 2138 22 41% 164 8,155 154,945 Walter Reade Organization 0 94 93. 9 15% 8 2,083 18,747 Wrather Corp. O 8% 84 734 23 8% 1,760 14,291 Total 135,654 53,646,705

Service John Blair BJ N 244 2438 2235 28% 17% 2,667 61,341 Comsat CQ N 48% 48% 473% 554 41% 10,000 485,000 Creative Management O 123/ 1234 12 2034 834 1,020 13,260 Doyle Dane Bernbach O 20% 203/ 21 323/ 2134 2,104 45,762 Foote, Cone & Belding FCB N 1334 114 1134 153/ 11 2,147 24 ,390 Grey Advertising O 14'/ 1434 15 18% 13 1,163 17,445 Movielab MOV A 634 6% 6% 1434 64 1,407 10 ,018 MPO Videotronics M PO A 83/ 8% 9% 22% 84 548 5,129 Nielsen O 2934 29% 2834 374 28% 5,240 157 ,200 Ogilvy & Mather 0 22% 2234 203% 35 1734 1,090 23,435 Papert, Koenig, Lois PKL A 1234 14 14% 3034 1034 723 10,303 J. Walter Thompson O 32% 3034 26% 41 24% 2,778 73 ,617 Wells, Rich, Greene O 934 934 934 18 8% 1,501 14,635 Total 32,388 $941,535

Manufacturing Admiral ADL N 16 1534 153 21% 1435 5 ,110 77,928 Ampex APX N 45!/ 4534 42% 4734 32% 10 ,776 527 ,826 General Electric GE N 8534 83% 8434 983. 81 91,025 7,623,344 Magnavox MAG N 433. 46% 47% 568 41 16 ,561 790.788 3M M M M N 11234 109% 10834 11534 94 54 ,521 5,820,117 Motorola MOT N 14034 142 13648 149 102% 6 ,148 811,536 RCA RCA N 41 4038 3934 484 3534 62 ,713 2,310,347 Reeves Industries RSC A 5% 54 43/ 1034 434 3 ,443 17 ,628 Visual Electronics VIS A 10 1035 1034 37 93( 1,326 13,260 Westinghouse WX N 57 57)4 5738 713/ 53% 38 ,647 2,264,714 Zenith Radio ZE N 4234 4134 3934 58 35% 18 ,965 734 ,894 Total 309,235 $20,992,382

Grand total 671,556 531,127,751

Standard & Poor Industrial Average 94.77 103.60 103.50

as of August N -New York Exchange Shares outstanding and capitalization A-American Stock Exchange Trading temporarily suspended. 0 -Over the counter (bid price shown)

BROADCASTING, Sept. 29, 1969 78C based group broadcasters, reported a Columbia Pictures -Leo Jaffe sold 10,000 A shares, leaving 65,026 class A shares held shares, leaving 80,324 held personally, 1,749 personally and 34,000 class A shares held in 20% increase in revenues and a 205% held by wife, 96 held by daughter and 407 trusts. John Shima exercised option to buy held In retirement fund. 300 class A shares, giving him a total of 600 increase in net income for the year ended Corinthian Broadcasting Corp. -C. Wrede class A shares. Bernard Shlossman exercised June 30: Petersmeyer bought 5,000 shares, giving option to buy 3,400 class A shares, giving 1969 1968 him a total of 105,000 held personally and him a total of 3,415 class A shares. Earned per share $0.46 $0.15 1,200 held by children. RCA Corp. -R. L. Werner exercised op- Revenues 2,803,383 2,354,000 Cowles Communications -John H. Perry tion to buy 110 shares, giving him a total Net income 211,238 67,034 Jr. bought 348,937 shares. He also owns of 30,000. 228,500 shares through a trust. Reeves Telecom Corp.-E. L. Glockner Reeves Telecom Corp., New York, Cox Cable Communications-Marcus Bart- bought 1,300 shares, giving him a total of lett sold 100 shares, leaving 400. 102,352. Morris Schechter sold 1,500 shares, group broadcaster, multiple CATV Cypress Communications -David Graham leaving none. owner and producer of television pro- bought 16,192 shares through trading ac- Rollins Inc. -John W. Rollins sold 12,500 count and sold 8,743 shares through trading shares, leaving 902,640 held personally, grams, reported record revenues but a account, giving him a total of 57,372 held 7,494 held as custodian and 3,250 held by through trading account and 1,193 held wife. O. Wayne Rollins sold 8,800 shares, decline in net income for the six months personally. leaving 3,324,440. ended June 30: Walt Disney Productions -S. C. Olin Rust Craft Greeting Cards -John J. Laux 1969 1968 exercised option to buy 500 shares, giving bought 100 shares, giving him a total of Earned per share ($0.13) $0.16 him a total of 1,698. 29,465 held personally and 7,744 held by Gross revenues 10,096,000 7,195,000 Doyle Dane Bernbach-William Bernbach wife. Net income (268,000) 370.000 sold 10,088 shares, leaving 120,981. Mrs. Sonderling Broadcasting -Alan Henry ex- Note: 1968 figures are restated to reflect William Bernbach sold 119 shares, leaving ercised option to buy 1,000 shares, giving acquisitions treated as pooling of interest. 153,184. Suzanne Brock bought 5,000 shares, him a total of 4,500. Mason A. Loundy giving her a total of 6,000. Ned Doyle sold sold 900 shares, leaving 45,900. Television Communications Corp., New 148,769 shares personally and sold 10,900 Storer Broadcasting Co. -A. A. Church shares through foundation, leaving 90,079 bought 100 shares, giving him a total of York, group CATV owner and ap- shares held personally and none held through 5,300 held personally, 10 held by trust and plicant to purchase WBNB -TV Charlotte foundation. Mrs. Ned Doyle sold 1,000 400 held by wife. Mr. Church also bought shares, leaving none. Marvin Honig bought $10,000 of 41 % convertible subordinated Amalie, V. I., reported a record 19% 5,000 shares, giving him a total of 5,140. debentures. Merrill B. Johns Jr. bought increase in sales and a record 127% Robert H. Levenson bought 10,000 shares, 4.000 shares, giving him a total of 5,000. giving him a total of 17.374. Sidney Myers Terry H. Lee bought 1,000 shares, giving increase in net income for the year bought 7,000 shares and sold 600 shares, him a total of 12,200 held personally and July 31: giving him a total of 10,786. L. Sirowitz 100 held by wife. Bill Michaels bought 3,100 ended bought 8,000 shares, giving him a total of shares, giving him a total of 23,100. George 1969 1968 15,000 held personally and 300 held by wife B. Storer bought 600 shares, giving him a Earned per share $0.23 $0.11 and children. total of 833,201. F. W. Sullivan bought 900 Sales 4,574,000 3,848,000 Entron Inc.- Boston Herald- Traveler shares, giving him a total of 10,500. Net income 536,000 236,000 Corp. sold 9,187 warrants, leaving 18.593 warrants. Taft Broadcasting Co. -E. C. D'Angelo Columbia Pictures Industries Inc., New Boston Herald -Traveler Corp. acquired 9,187 Jr. bought 2,000 shares, giving him a total shares, giving It a total of 287.189 shares. of 5,023 held personally and 25 held as York, producer and distributor of mo- Filmways Inc. -Following shares were custodian. L. D. Bolton II bought 1,000 tion pictures and television programs, acquired through bonus plan: J. Nicholaides, shares, giving him a total of 4.092. D. L. 400; R. R. St. Johns. 3,000, and J. R. Chapin bought 2,000 shares, giving him a reported declines in both revenues and Schoemer III, 400. total of 4.056 held personally and 21 held income the fiscal year. Fuqua Industries Inc.- Robert S. Divine as custodian. L. H. Rogers II bought 3,500 net for bought 3.000 shares. J. B. Fuqua bought shares, giving him a total of 13,723 held A. Schneider, president of the parent 20,000 shares, giving him a total of 416,000 personally, 1,212 held in trust, 800 held by held personally, 400 held by wife as custo- wife and 241 held by wife as custodian. company, of which Columbia Pictures dian and 3.046 held In trust. James A. Goese William H. Hansher bought 2,000 shares, Corp. and Screen Gems Inc. are divi- bought 4,000 shares. E. D. Kenna bought giving him a total of 3,070 held personally 10,000 shares, giving him a total of 10,010. and 18 held by wife. S. T. Johnston bought sions, said lowered earnings had been L. P. Klamon bought 4,000 shares. 2.000 shares. giving him a total of 7,346 anticipated but added that fiscal 1969 Grey Advertising -Ben Alcock bought 650 held personally, 226 held by wife and 940 shares, giving him a total of 11,525. held as custodian. John L. McClay bought "stood up well in comparison to any Gulf & Western Industries -Philip J. 2,500 shares. giving him a total of 5,640 of the corporation's better years." He Levin bought 5.000 shares, giving him a held personally and 5 held as custodian. total of 284,949. Mrs. Philip J. Levin bought Charles S, Mechem Jr. bought 4.000 shares, noted that fiscal 1968 net income was 5.000 shares. giving her a total of 310.052. giving him a total of 4.501. Dorothy S. Kinney National Service Co. -Allan B. Murphy bought 2,500 shares, giving her a "the highest in history," and voiced op- Ecker bought 750 series C convertible pre- total of 13.458. Roger B. Read bought 1,000 timism that the current fiscal year would ferred shares. shares, giving him a total of 2,235. R. T. Schlinkert bought 2.000 shares, giving him show improvement over last year. it Lamb Communications -J. Edward Goff a bought 1.000 class A shares. total of 3.936. Thomas P. Shelburne bought For the year ended June 28: MCA Inc. -Max Adler sold 200 shares. 1.000 shares, giving him a total of 1,009. F. H. von Stade bought 2,000 shares, giving 1969 leaving 126.550 held personally. 1.900 held 1968 by wife, 4,051 held in trusts and 2.250 held him a total of 5.259. Dudley S. Taft bought Earned per share $1.03 $1.93 by foundation. Bob R. Baker received 1.000 class A shares, giving him a total of Revenues 206,244,000 248,178.000 7.500 2.750 class A shares held personally and Net income 5,903,000 10,351,000 shares from stock plan. Mrs. Baker has 20 shares. Ralph C. Franklin bought 108.740 class A shares held as co- executor. 5.000 shares. giving him a total of 5,150. Robert C. Wiegand bought 2,000 class A Edd Henry received 5.000 shares as compen- shares. giving him a total of 3.733 class sation. giving him a total of 22.065. D. L. A shares. Who traded stock Ritchie received 25.000 shares as compen- Technicolor Inc. -R. M. Blanco bought sation, giving him a total of 35,250. Sidney one share and sold 1.200 shares, leaving during August J. Sheinberg received 25,000 shares as com- none. W. G. Rabe bought 180 shares, giving pensation. giving him a total of 26,500. him a total of 700. Mr. Rabe also bought Ned Tanen received 25.000 shares as com- 500 shares through a company. The Securities and Exchange Commis- pensation, giving Teleprompter Corp. -Jay Gartenlaub ex- him a total of 25.900. ercised sion has reported the following stock Metromedia inc. -C. M. Weber bought 200 option to buy 400 shares. Eugene shares personally and bought 40 shares as Weinrich exercised option to buy 700 shares, transactions of officers and directors custodian. giving him a total of 1.850 held giving him a total of 1,800. and of other stockholders owning more personally and 71 held as custodian. 20th Century-Fox Film Corp. -D. F. 3M Co.- Ralph H. Owen sold 200 shares Zanuck bought 10.000 shares. giving him a than 10% of broadcasting or allied through trusts. leaving 894.009 held through total of 65,608 held personally, 10.000 held trusts. 1,000 held personally and 1.900 held by wife and 102.608 held in trusts. companies in its Official Summary for by wife. C. B. Sampair sold 200 shares, Vikoa Inc. -Robert Baum bought 2.000 August (all common stock unless other- leaving 18.949 held personally, 4,735 held shares and sold 3.000 shares, leaving 192.876 by wife and 2.663 held by wife as custodian. hold personally. 118 held by wife. 1,250 wise indicated) : Motorola Inc. -Following are exercise of held as custodian and 219.011 held in trusts. options: John T. Hickey bought 1.200 A. L. Danzig bought 2.000 shares. giving Ampex E. shares. giving him a 2.200 him a total of 2.552. Elliot B. Paley bought Corp. -W. Roberts exercised total of held 2.000 option to buy 7.000 shares, giving him a personally. 99 held by wife and 639 held shares. giving him a total of 2.977. total of 24.182 held personally, 5.350 held as custodian. Homer L. Marrs bought 1,000 Walter Reade Organization inc. -A. M. by wife and 7.268 held In trusts. Walter shares. giving him a total of 2.100. E. P. Floershelmer Jr. received 2nn shares as P. Weber exercised option to buy l0u shares. Vanderwirken hnurht 1.000 shares, giving bonus. giving him a total of Rm. S. L. giving him a total of 1,445. him a total of 1.500. Highleyman bought 2.800 shares. riving him Avco Corp. -G. Keith Funston bought n National General Corp.- Herbert A. Allen a total of 3.808 Mr. Highleyman also 100 shares, giving him a total of 200. sold 4.500 shares through trusts. leaving bought 10n of $4.55 cumulative convertible John Blair & Co. -John P. Blair bought 1.9nn held through trusts and 6.600 held nreferred sharps. Nick Srhermerhnrn re- 100 shares, giving him a total of 112.250 onrsnnally. reived 400 shares as bonus. giving him a held personally and 1.000 held by wife. PKL Co.'s John Collins sold 200 class A total of 5.400. Capital Cities Broadcasting Corp.- Follow- shares, leaving none. Wnmeten ing Santo Critelli exer- Enternrises- Investnrs stork fund are exercise of options: P. R. Beuth cised option to buy 450 class A shares. Wil- hnrht 10.0f1í1 shares. giving ft a total of bought 4.000 shares, giving him a total of liam Dowling bought 5.000 53.gnun. fund 11.524. class A shares. The also owns $2.5 million of Robert W. Gelles bought 500 shares. Norman Grulich sold 300 class A shares, 51í.o convertible subordinated debentures. giving him a total of 1,800. Robert K. leaving 37.863 class A Zenith King shares held personally Radio Corp. -Walter C. Fisher bought 4,000 shares, giving him a and 9.510 class A shares held by members exercised option to buy 2.000 shares, giving total of 16.850. of family. Frederic Papert sold 6.000 class him a total of 7.100.

78D (FOCUS ON FINANCE) BROADCASTING, Sept. 29, 1969 Communications common shares. The Medical is newest name in broadcast company acquired Naegele Outdoor Ad- vertising of Detroit earlier (BROADCAST- Basic Communications enters merger deal ING, April 21) . with entertainment -oriented company Filmways Inc. and Skye Recording Co., both New York, have announced termination of their agreement for ac- Communica- cents per share on revenues of $4,430,- Group -broadcaster Basic quisition of Skye by Filmways (BRoAD- has merged with 000. tions Inc., New York, CASTING, Aug. 4). Medical Investment Corp., a Min- All the Basic Communications sta- neapolis -based diversified communications operate full time- wloo(AM) on Signal Co.'s Inc., Los Angeles, has filed a tions, entertainment and marketing - 1340 kc with 1 kw day and 250 w registration statement with the services complex, for cash and stock night, WYDE on 850 kc with 10 kw Securities and Exchange Commission offering $100 million of sinking fund valued at $6,850,000. day and 1 kw night and WWVA on At the same time, the boards of di- 1170 kc with 50 kw. The Wheeling FM debentures for public sale. Net pro- rectors of Medical Investment Corp. operates on 98.7 me with 7.4 kw and ceeds will be added to general funds. and Twentieth Century-Fox Film Corp. an antenna height of 470 feet above Signals Co.'s is engaged in oil and gas business, manufacture and sale of approved an agreement for Fox to ac- average terrain. quire 45% voting interest in Medical Brokers handling the transaction were aerospace and industrial products and Investment Corp. through an exchange Kleiner, Bell & Co. and Adams Broad- the manufacture and sale of motor trucks. It also owns 49.9% of Golden of $4 million of Fox convertible stock casting Services. West Broadcasters, station owner. and warrants. Earlier this year, Basic withdrew group Under the merger agreement, which from a proposed $18- million merger is subject to FCC approval, Medical agreement with West Michigan Tele- Time Inc. sets up Investment Corp. will issue $1.5 million casters (wzzM -FM -Tv Grand Rapids, new film division in cash and 389,091 common shares, Mich.) and the Birmingham (Mich.) based on a value of $13.75 per share, Eccentric and Averill Press (BROAD- Time Inc., New York, publisher, group for Basic Communications-owner of CASTING, March 17). The other parties broadcaster and CATV owner, an- WIGO(AM) Atlanta; WYDE(AM) Birm- continued with their merger plans and nounced last week an agreement in prin- ingham, Ala., and WWVA -AM -FM Wheel- the FCC approved the merger Sept. 17. ciple to acquire Peter M. Robeck & Co., ing, W. Va. The Wheeling stations pro- Under the plan, West Michigan will New York -based primary distributor of duce and stage the 34- year -old Wwva form a holding company, Synergistic British Broadcasting Corp. television Jamboree, a weekly country-music show Communications Corp., 55% -owned by programs. in Wheeling. On Sept. 9, Basic Com- West Michigan stockholders and 45 %- The acquisition would be made munications purchased that city's Cap- owned by three new stockholders - through an exchange of 13,500 shares ital Theater to stage the show. Henry M. Hogan Jr., Paul Neal Averill of Time common stock, worth more Basic will be operated under its and Elinor Bunin. Mr. Hogan will ex- than $600,000, for all outstanding stock president and 50.8% owner, Emil change his 98% of the Eccentric and of the Robeck Co. Mogul, who will also become senior 100% of a Michigan commercial print- The Robeck organization would serve vice president of Medical Investment ing company for 41.84% of Synergistic. as the core of a new division of Time, and is proposed as a member of the Mr. Averill will exchange his 2% of to be known as Time -Life Films, with company's board of directors. Basic the Eccentric for 2.5% of Synergistic Mr. Robeck as managing director and Communications had revenues last year and Elinor Bunin will exchange her Frank White, formerly associate director of over $2 million. company (which creates and produces of Time's corporate development de- Thomas K. Scallen, president of graphic designs and films for television partment, as associate director of the Medical Investment, said the proposed and motion pictures) for 2.5% of the new division. Time -Life Films plans to acquisition is a natural extension of the new company. continue working with the BBC after company's activities in the field of the acquisition, Time chairman Andrew communications, adding that under Mr. Financial reports: Heiskell said in announcing the merger Mogul's leadership it intends to further Combined Communications Corp., plan. expand its activities by acquiring addi- Phoenix -based group broadcaster, has Time -Life broadcast stations are KI.z- tional radio and television stations and reached an agreement in principle to AM-FM-TV San Diego, KERo -Tv Bakers- CATV facilities. acquire Neagele Outdoor Advertising of field, Calif., and WFBM-AM -FM -TV In- Despite its name, Medical Investment Kansas City Inc. for 148,000 Combined dianapolis. is a diversified company which owns Shipstads and Johnson Ice Follies; Blaine Thompson Co., a New York Let's talk traffic ¡accounting advertising firm oriented to the enter- computerized tainment industry which handles a majority of advertising for Broadway road ter -to- BROADCASTER shows and other entertainment, and Royal Typographers Inc., a New York firm which does typesetting primarily Program Logs Avails Confirmations Billing Rep Reports Copy Shortage Reports Sales for the advertising industry. It also has Analysis & Prognosis Aging of Accounts Receivable Time Income Reports Sales Journal, etc. interests in banking, land development VERY FEW INPUTS NO KEY PUNCH CARDS and the leasing of medical equipment. TO SORT, Medical Investment, which is traded STACK, THE PROFESSIONALS" FILE BROADCAST over the counter, earned $415,000 or OR SHUFFLE COMPUTER 66 cents per share on revenues of Alá $7,236,000 for the six months ended SERVICES June 30, 1969. This compares with last A Division of Wolverine Broadcasting Corp. CALL OR WRITE P.O. BOX 966, COLORADO SPRINGS, COLO. 80901 / (303) 471 -3900 year's net income of $195,000 or 31

BROADCASTING, Sept. 29, 1969 79 I Ask fdteSáfOltlllleS ®

Merlin Broadcast advertising agency, named president. She succeeds W. Robert Shimer, also co- founder, of the John Schneider III, with National who retains position of chief executive Brewing Co., Baltimore, appointed officer with responsibilities in creative Movies corporate advertising manager for Colt development. 45 Malt Liquor and regional brewery's Arnold Kusnetz, research supervisor, brand beers. He will also have advertis- Doyle Dane Bernbach, New York, joins ing responsibility for Baltimore Orioles Kenyon & Eckhardt there as research baseball club and Laco Corp., producer account manager. of waxes, cleaners and olive oil products. Both are subsidiaries of National Stanley J. Bodner and John U. Hill, Brewing Co. account supervisor, Bishopric /Green/ Fielden, Miami, named VP's. Frederic Cuba, associate director of research, Charles F. Frost, account su- Jose Luis Amador, with KuKA(AM) San pervisor, Jack D. Hill, media research Antonio, Tex., named VP and sales director, Jane Maas, copy group head, manager. Sanford Roth, art group head, and Terry James Parker, with WJAC -AM -FM Johns- Stern, copy group head, all with Ogilvy town, Pa., appointed sales manager. & Mather, New York, elected VP's. Charles M. Bell. local sales manager, Pat Kenney, assistant man- advertising WRCH(AM) New Britain, Conn., joins ager, Alberto -Culver Co., Melrose Park, wcAS(AM) Cambridge, Mass. as sales Ill., joins wEws(Tv) Cleveland, as na- manager. Grand Seer of tional sales manager. John S. Lotz, manager, TV Programming ... David H. Means, VP and account su- commercial KWK(AM) St. Louis, and Thomas V. brought to you as a service of pervisor, N. W. Ayer & Son, Philadel- Metro -Goldwyn-Mayer Television. phia, elected VP and management su- O'Connell with wEws(Tv) Cleveland, pervisor. joins WKBF -TV Cleveland as general sales manager and local sales manager, Richard Schaller, local sales manager, A 25 viewer respectively. year old KHON -TV Honolulu, appointed general in Los Angeles asks: sales manager. Paul Theriault, senior executive, WNEW- "Why do TV stations have to FM New York, appointed station's di- Thomas G. Roche, with NBC Spot rector of New York sales. break -up their movies with so Sales, New York, joins Edward Petry many commercial interruptions, & Co., Chicago office, as group sales Rudy Fiala, Chuck Kollewe, Mike Mangano and Hal Silverman, copy su- especially when I'd see manager. rather pervisors, Doyle Dane Bernbach, New Johnny Jacobs, general wKTC- them than a lot of talk shows on manager, York, named VP's. at the same time ?" (AM) Charlotte, N.C., appointed corporate sales manager of Action City Andy Sandersier, with KGOM(AM) Al- Broadcasting Corp., parent company. buquerque, N.M., appointed general sales manager. Answer Bill Sommers, with RKO Radio Repre- "Because many different ad- sentatives, Los Angeles office, named Thomas J. Price, formerly sales -service vertisers want to reach you while western sales manager, FM sales divi- coordinator, KHJ -TV Los Angeles, joins you're watching the movies. sion, RRR. Tempo Enterprises, Hollywood commercial film -production company, as di- However, some stations have Elton L. Spitzer. director of sales, rector of creative services. found a single movie sponsor WFMF(FM) Chicago, joins wRFM(FM) Marvin Greenbaum, associate director who only breaks New York as director of special proj- a couple of ects, including development of special for advertising and marketing, Columbia times to bring you his message. sales campaigns. direct-marketing services division of Usually this is CBS, New York, joins Edward McLean an astute local re- Verne Reynolds, manager of Seattle of- & Co. agency there as director of pro- tailer. If you shop at one, tell him fice, Lennen & Newell, named VP- client duction services. how you'd appreciate his spon- services for Alaska, Washington and sorship. Macy's doesn't have to Oregon. He is succeeded by Harry Mc- Ray Rhodes, director at KFAx(AM) San Francisco, forms Ray & tell Gimbel's. It's the customer Coy, VP and account supervisor in Rhodes Co., L&N's San Francisco office. Stanley media representatives with offices at 68 who's supposed to be right. E. Yudin, assistant media director, Post Street, San Francisco. Phone 981- Right ?" L &N, New York, appointed associate 1833. media director. Betty Neimy, with CBS Television Sta- Merlin will answer all reason- Jerrold M. Marshall, with H -R Repre- tions National Sales, New York, ap- able questions. Write to him at sentatives, Philadelphia, joins radio divi- pointed coordinator of New York of- MGM-TV, 1350 Avenue of the sion of Edward Petry & Co. as manager fice. Americas, N.Y., N.Y. 10019. of office there. Herb Levitt, sales promotion art di- Roberta vonCantz, co- founder of Col- rector, Wells, Rich, Greene, New York, gan - Shimer - vonCantz, Philadelphia named to head new promotion services

80 BROADCASTING, Sept. 29, 1969 department of The Lampert Agency to newly created position of station manager at Storer's wtrl -TV Milwaukee. there. 13 named at COX Marcus Bartlett, VP of Atlanta -based Media Cox Broadcasting Co.'s technical pub- Programing lishing, program production and dis- Robert F. Klein, general sales manager, S. Reynolds Parke III, eastern sales and services divisions and xNEW(AM) Oakland, Calif., named VP tribution, manager, ABC -TV, New York, joins and general manager. CATV affiliate, Cox Cable communi- Metromedia Producers Corp. there as cations Inc.; Frank Gaither, VP, broad- VP in charge of national sales. Walt Kearsey, VP and general man- VP in ager, WBRK(AM) Pittsfield, Mass., re- M. Kenneth Hyman, executive signs to pursue career in travel busi- charge of worldwide production, Warner ness and other interests. No successor Bros. -Seven Arts, Burbank, Calif., has been named. named VP in charge of European production for MGM (see page 78 C). V. James Moore, treasurer, secretary- Murray Horowitz. director of creative Mullins Broadcasting Co., Denver, also services, Independent Television Corp., named VP. Jerry Robinson, business New York, named VP- creative services. manager of Mullins' KBTR(AM) and KBTV(TV) both Denver, and Charles Morris Goldschlager, general attorney Haskell, company VP, also appointed for theaters, real estate and motion - assistant treasurer and assistant secretary Mr. Bartlett Mr. Gaither picture production, ABC, New York, of company, respectively. joins Filmways Inc. there as VP and cast division; and director of legal affairs. Marshall Coe, with KuxA(AM) San An- Clifford M. Kirk- tonio, Tex., named executive VP and land Jr., VP and Ira Barmak, producer -writer of Game new for Chuck Barris station manager. secretary - treasur- Game, series, er of corporation, Productions Inc., Hollywood, joins CBS Edward Bergman Jr., Midwest sales development all named execu- Enterprises Inc. to direct manager for Chain Store Age Maga- of new syndicated TV programing. He zines, Chicago -based subsidiary of tive VP's of their divi- will have offices at both CBS Enter- Lebhar- Friedman Inc., New York, respective En- sions. James M. prises, New York, and Ira Barmak named VP and general manager of terprises, Hollywood. Leesburg (Fla.) Cablevision Inc., also Rupp, Michael S. - Robert T. Quinlan, VP and general Lebhar- Friedman subsidiary. Kievman and Ern Mr. Kirkland est L. Adams, Theodore R. Lon, formerly business with Broadcasting's broadcast divi- Cox (Advertisement) manager, wcAO(AM) Baltimore, joins sion. named corporate VP's of mar- WKBD -TV Detroit in same capacity. keting, programing and engineering, re- Karen Layland, director of communica- spectively. "Let the punishment tions center of National Council of Station general managers Don Elliott Churches, New York, joins National Heald, WSB -TV Atlanta; Elmo Ellis, Association of FM Broadcasters there WSB- AM -FM, Atlanta; Stanley G. Mouse, fit the crime" WHIO- AM -FM -TV Dayton, Ohio; C. as administrative director. Ah, that it were so. But in cases of George Henderson, WSOC- AM -FM -TV Harry Lipson, general manager, WPBN- Charlotte, N.C., Roger D. Rice, rrvu- libel, slander, piracy, plagiarism, TV Traverse City and WTOM -TV Cheboy- (Tv) Oakland -San Francisco; Leonard gan, elected president, Michigan Asso- invasion of privacy or copyright A. Swanson, WIIC -TV Pittsburgh; and ciation of Broadcasters. Others elected: James W. Wesley, wtoD -AM -FM Miami, violations it just may not happen John S. Markward, WOOD -TV Grand all Cox Broadcasting Co. stations, also Rapids, VP; Jay Watson, WJBK -TV De- that way. As a matter of fact, juries named station VP's. troit, secretary- treasurer. sometimes decide in favor of the Morris DeLisser, co- director of co -op- underdog simply because he is the erative college development program, controller underdog. You don't have to be a Phelps Stokes Fund, New York, joins AM -FM Phoenix, appointed xOOL- AM -FM -TV that city. CBS there as staff executive for minor- of "top dog" to be hit with a damage ity- management resources, management Harry C. Butcher, former broadcaster suit, you just have to be part of the resources department. His duties will in- and cable TV operator, becomes chair- clude executive placement of and man- man of executive committee of weekly communications industry. Solution? power planning for minority -group per- Goleta (Calif.) Sun, scheduled to be- An Employers Special Excess sonnel. come five -day -a -week daily. Mr. Butch- was Washington VP before Insurance Policy. Decide what you Jerome W. Morris, VP secretary- er, CBS World War II, founded xIsT(AM) and can afford in case of a judgment treasurer and business manager of KTAR- was involved in establishment of KEYT- against you, and we'll cover any Tv both Santa Barbara, Calif.; and was owner of KIVA(TV) Yuma, Ariz., as well excess. For details and rates, write Grahm Junior College as pioneer in cable TV, all in post -war to: Dept. D, EMPLOYERS REIN- RADIO AND TELEVISION BROADCASTING years. He has sold his remaining 5% Learn by doing. Two Year WorkStudy Degree SURANCE CORP., 21 West 10th, Programs in Radio and Television Broadcasting interest in Cable TV of Santa Barbara and Management. Radio & TV Communications. to majority stockholder Philadelphia Kansas City, Mo. 64105; New York, Liberal Arte. Profeaaional training on School Sta- tion WCSB and WCSB-TV. Activities. Placement. Bulletin Co. Dormitories. Write Mr. Roberts. 111 John; San Francisco, 220 Mont- Co-Ed. Catalog. of TV pro- Grahm Junior College Henry J. Davis, director gomery; Chicago, 175 W. Jackson; (Founded as Cambridge Betted) gram development for Storer Broad- 632 Beacon St., Boston, Mass. 02215 casting Co., Miami Beach, appointed Atlanta, 34 Peachtree, N.E.

BROADCASTING, Sept. 29, 1969 81 manager of Telewest Productions, San News. He succeeds James Holton, ap- elected chairman of AP Arkansas Francisco, appointed production and re- pointed director of TV special coverage, Broadcasters Association. He succeeds motes sales manager for mobile -unit NBC News (BROADCASTING, Sept. 1). Jim Pitcock, with KATv(Tv) Little operation of KBse(TV) Corona, Calif. Mr. Kimmel is succeeded by Charles Rock. F. producer, Thomas H. Darrah, with WJAC -AM -FM Eldridge, editor and writer for NBC News, New York. Stan Ma- Wanda Ramey, newscaster for KPix(Tv) Johnstown, Pa., appointed program di- San Francisco, joins KGO -TV there as rector. jor, writer and producer, NBC Radio News, Chicago, appointed Vietnam cor- newscaster. Jim Michaels, with WMNI(AM) Colum- respondent for NBC Radio News. Rev. Walter Wilson, formerly assistant bus, Ohio, appointed program director. Norman O. Wagy, news director, Storer pastor of First Baptist Church, Lima, John Pearson, director of international Broadcasting Co.'s WJW-TV Cleveland, Ohio, and news director of WIMA -AM- operations and Latin American sales for appointed bureau chief of Storer's ex- FM-TV there, joins WTRF -TV Wheeling, syndication division of Paramount Tele- panded Washington news bureau. W. Va.- Steubenville, Ohio, as night vision, Hollywood, resigns. Don Joan - news editor. nes, eastern regional sales manager for Tony Sylvester, re- Larry Blair, newsman, WTIC- AM -FM syndication porter-newscaster, -TV division, appointed domes- Hartford, Conn., joins wcBs(AM) New tic sales manager. WTOP- AM -FM -TV Robert F. Neece, York, in same capacity. director of southern sales operations, Washington, joins appointed national spot sales manager. RCA there as di- Bill Rees, newscaster, wcFL(AM) Chi- rector of news and cago, joins KQV(AM) Pittsburgh, in Jack James, director, wREx -TV Rock- information. same capacity ford, Ill., joins WCCO -TV Minneapolis - Bob Beattie, form- Douglas St. Paul as producer- director. er head coach of Johnson, newscaster WKBS -TV Burlington, N.J. - Philadelphia, joins Tom Swift and Timothy Powell, co- U. S. Alpine ski WABC-TV New York production directors, KMPX(FM) San team, joins ABC in same capacity. Francisco, appointed program director Mr. Sylvester Sports as special Robert Cerminara, with WJAS(AM) and music director respectively. consultant in development of ski pro- Pittsburgh, and David Ellsworth, with graming. wcue(AM) William J. Wilson, with The Christo - Cuyahoga, Ohio, join news phers, New York, appointed associate Jerry Bowen, reporter, KSTP -TV St. Paul - department of WGAR (AM ) Cleveland. director with responsibilities including Minneapolis, joins wcco -Tv Minneapo- Rod Carr, managing news editor, lis-St. Paul as Christophers' radio and TV programs. writer, reporter and news- WTRY(AM) Troy and WDKC (FM ) caster. Norman Fein, formerly news manager, Albany, joins WNYS -TV Syracuse, all WKBS -TV Burlington, N.J.-Philadelphia, William J. Dill, general news super- New York, as reporter and newscaster. visor, AP's Chicago bureau, appointed joins WABC -TV New York as associate Bud chief of AP's Baltimore Carter, news director, WHB(AM) producer. bureau. He Kansas succeeds Marvin D. Beard, who resigns. City, re-elected president, Mis- souri D. William Robinson. marketing man- Robert H. Johnson Jr., AP bureau chief Radio -TV News Association. Others elected: Don Shinkle, xucG(Tv) ager, motion -picture products, 3M Co., in Texas, appointed AP's general sports Jefferson City, St. Paul, joins Thomas Craven Film editor. He succeeds Ted Smits, who re- VP; and Jim Hale, Corp., New York, as executive pro- tires. KTVI(TV) St. Louis, secretary- treasurer. ducer. Carl George, reporter for KABC -TV Los Ray Ruester, formerly VP for news Angeles, joins KNxT(Tv) there as news- and special events, wFTV (Tv) Orlando, News caster. Fla., joins The News Journal, Daytona Beach, Fia., as political editor. Lou Cioffi, ABC News correspondent Randy D. Covington, newsman for AP and head of Far East bureau, appointed in Indianapolis, joins KXYZ -AM -FM Ross Mulholland, with United Broad- Tokyo bureau chief. He succeeds Roger Houston as editorial director. cast News, Birmingham, Mich., syn- Peterson, who returns to ABC News Jerry Oppenheimer, news producer, dicated automotive oriented radio and staff in New York. KYW -Tv Philadelphia, joins WMAL -TV publishing service, appointed as host Robert L. Kimmel, manager of radio Washington in newly created position of United Broadcast News radio pro- operations, NBC Radio News, New of executive news producer. gram, Cars and Comments. Company has moved general offices from York, appointed manager, NBC Radio HI Mayo, with Detroit KBRI(AM) Brinkley, to Suite 204, 700 Maple East, Birm- ingham, Mich. 48011. Please send SUBSCRIBER Promotion SERVICE ßroiidcastiiiq Josh Kane, assistant trade news editor, rHESUSINESSWED(LYOFn1ErSIDMANO MA010 1 year $10 program and trade publicity depart- 2 years $17 ment, NBC, New York, appointed to Name Position 3 years $25 newly created position of manager, pro- Canada Add $2 Per Year Foreign Add $4 Per Year gram and trade publicity. Company 1970 Yearbook $11.50 Michael B. Levine, PR director, Police C7 Business Address January Publication Home Address Athletic League of New York, joins WMAL -TV Washington as advertising Payment enclosed City and promotion manager. State Zip Bill me Jeff Satkin, assistant to advertising di- BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 rector, Screen Gems, New York, joins ADDHESS CHANGE: Walter Reade Organization there as di- Print new address above and attach address label from a reeem issue, or print old address ineludI no rip ends Please allow two weeks for processing. mailing labels are addressed on. to two Issues In drone. rector of advertising promotion for TV

82 (FATES & FORTUNES) BROADCASTING, Sept. 29, 1969 division. ABC -TV on both East and West Coasts Corp., Washington, as controller. Alexander S. Dusek, advertising and and James Kilgore, lighting director, sales promotion manager, WBZ -TV Bos- Lewron TV Inc., Baltimore, join new- International ton, appointed creative services direc- ly opened Los Angeles office of Imero tor. Fiorentino Associates Inc., lighting de- Gordon F. Kee - signers and consultants, as staff light- ble, chairman and Roy N. Lang, with promotion depart- ing directors. executive officer, ment, WFGA -TV Jacksonville, Fla., ap- CTV Television pointed promotion manager. Network Ltd., To- Allied ronto, resigns. Fu- Equipment & Engineering Cecil L. Richards, with Hamilton - ture plans are un- Landis & Associates, Washington, media announced. Mur- James L. Wilson, formerly VP of engi- brokerage firm, named VP. ray H. Chercover, neering NBC, New York, joins Philips president and Broadcast Equipment Corp., Montvale, Alvin Snyder, executive news producer, chief operating of- N.J., audio -video systems division, as WCBS -TV New York, accepts appoint- Mr. Keeble ficer of network, VP and general manager. ment as broadcast deputy to Herbert named president and managing direc- Howard G. McClure, production man- G. Klein, director of communications tor. President Nixon. ager for TV transmitters, Visual Elec- for Hiroshi Sakamoto, manager of foreign tronics Corp., New York, joins Gates Gerald Lukeman, VP in charge of sales, relations and program exchange, Nip- Radio Co., Quincy, Ill., in newly created Audience Studies Inc., New York, pon Hoso Kyokai (NHK), principal position of TV project manager. named to newly created position of ex- Japanese radio and TV network, Donald J. Degenhardt, studio services ecutive VP with over -all supervision granted two -year leave of absence to manager, broadcast operations and engi- of ASI offices in Los Angeles, Chicago join International Broadcast Institute, neering department, ABC, New York, and New York. Rome, organization studying contemporary revolution in mass communica- appointed to newly created position of in charge Walter Carlson, formerly VP tions, as deputy director. IBI, whose manager of studio services, West Coast. of corporate communications, Ted He is succeeded in New York by J. principal funds are now derived from Bates & Co., New York, joins Marshall Ford Foundation, opened Rome office Deet Jonker Jr., production coordina- com- Consultants Inc., executive search in February 1969. tor. Edward Messina Jr., also with ABC pany there, as VP and senior con- broadcast operations and engineering sultant. Charles V. Andersen, operations man- department, New York, appointed to ager of computer -products division of newly created position of assistant di- Arron Kessler, with Career Academy Ampex Corp., Culver City, Calif., rector of film services -technical. Inc., Milwaukee, occupational educa- named VP- general manager of Europe, tion organization, appointed divisional Africa and Middle East area of Ampex director of northeastern divison there. International, with headquarters in His responsibilities include marketing Reading, England. He replaces James of Career Academy's radio -TV broad- T. Walsh, who resigns. casting courses. Charles D. Jacobson, formerly executive Deaths Alfred Politz Research Inc., New VP, communications York, and Richard Vincent, manager Quayle B. Smith, 51, 19 at Veterans hos- of research development for Time lawyer, died Sept. cancer. Mr. magazine, New York, join Daniel pital, Washington, of lung Smith practiced law in Washington since Starch & Staff, Mamaroneck, N.Y., 1947, first with Segal, Smith & Hen- Mr. Andre M'Ir. Herman as assistant to president and associate nessey, and from 1960 to 1967 with publisher, respectively. John Andre, marketing manager, Delta Pierson, Ball & Dowd followed by one Electronics Inc., Alexandria, Va., joins Joseph L. Mahran, assistant treasurer year in private practice. He is survived Broadcast Electronics, Silver Spring, of American Electric Power Co., New by his wife, Eleanor, one son, and one Md., as marketing manager for govern- York, joins Communications Satellite daughter. ment and systems. Don Herman and Marty Heckman, with Broadcast Elec- tronics equipment sales, appointed Lo! A beauteous Christmas broadcast sales manager and sales pro- program of much zilch motion manager, respectively. for thine audiences- Thou shouldst have it so good! Charles H. Goris, with Sylvania En- With "Christmas As It Happened" tertainment Products, Batavia, N.Y., op- Nß P simulated "newscasts," your AM- erating group of Sylvania Electric Prod- ÑEP FM listeners can almost smell the ucts Inc., New York, appointed man- p5 camels -and get the vivid picture development for of what really happened back there, ager of market group. when history turned a corner. Fernando Perez, Latin American ex- *Six 41/2- minute "newscasts" and one 91 port sales manager for Telesco Inter- minute "wrap -up," plus promos. national Corp., New York, named in- Only $15 for program with city protection for local ternational marketing manager for sponsorship. Sparta Electronic Corp. and Jampro *Free for sustaining public service. Antenna Co., both Sacramento, Calif: based subsidiaries of Computer Equip- mennonite advertising agency ment Corp. Box 1018 Harrisonburg, Virginia 22801 Vincent Cilurzo, lighting director for

BROADCASTING, Sept. 29, 1969 83 fodeRecord

As compiled by BROADCASTING, Sept. Other actions main trans. as alternate main trans. Action Sept. 18. 16 through Sept. 23 and based on filings, Review board in Los Angeles. TV proceeding, 18602 -03, KZTV(TV) Corpus Christi. Tex.- Broad- authorizations and other FCC actions. Does. granted motion to ex- cast Bureau granted license covering permit tend time to file responsive pleadings to pe- for changes. titions to enlarge issues filed Sept. 15, by Action Sept. 18. Ann. -announced. ant -an- Abbreviations: Voice of Los Angeles Inc. Action Sept. 17. WSVI(TV) Christiansted, St. Croix, V. I- tenna. aur.- aural. CATV -community an- Broadcast Bureau granted license covering tenna television. CH- critical hours. CP- Review board in Jacksonville, Fla., TV permit for changes. Action Sept. 18. construction permit. D-day. DA-direction- proceeding, Doc. 10834, et al., denied peti- al antenna. ERP- effective radiated power. tion to enlarge issues filed July 11 by Antwin Actions on motions kc- kilocycles. kw- kilowatts. LS -local sun- Theatres Inc. Action Sept. 19. set. mc- megacyles. mod. -modification. N Chief, Broadcast Bureau, on requests by -night. PSA- presunrise service authority. Minneapolis-FCC denied applications by Electric Industries Association and National SCA-subsidiary communications authoriza- Control Data Corp., computer manufacturer, Association of Broadcasters, extended time for review of review board actions in two for filing tion. SH- specified hours. SSA-special serv- Minneapolis comments to Nov. 18 and time for ice authorization. STA- special temporary TV proceedings. Control Data filing reply comments to Dec. 17 in amend- authorization. trans. -transmitter. UHF-ul- alleged It would receive harmful interference ment Part 73, Section 73.682(a) of rules to tra high frequency. U- unlimited hours. from operations to TV trans. Action Sept. 17. permit inclusion of coded information in TV VHF -very high frequency. vis.- visual. w- visual transmissions for purpose of program watts. "- educational. Rulemaking action identification (Doc. 18605). Action Sept. 18. Hagerstown, Md., and Altoona, Pa. -FCC Hearing Examiner Basil P. Cooper in San New TV stations amended TV table of assignment by assign- Diego (Gross Broadcasting Co. [KJOGTV]), ing ch. 68 replacing ch. *31 at Hagerstown TV proceeding, granted request by Broadcast Final actions and substituted ch. 38 for ch. 31 at Altoona. Bureau and rescheduled evidentiary hearing (Doc. 18592). Action Sept. 17. to Oct. 8 (Doc. 18377). Action Sept. 11. *Louisville, Ky.- Kentucky State Board of Hearing Examiner Isadore A. Honig In Education Broadcast Bureau granted UHF Call letter action Baton Rouge (Louisiana Television Broad- ch. 68; ERP 562 kw vis., 112 kw aur. Ant. casting Corp. (WBRZ -TV]), TV proceeding, height above average terrain 810 ft.; ant. West Virginia Educational Broadcasting on request of applicant and respondent height above ground 565.9 ft. P.O. address: Authority. Grandview, W. Va. Granted party, postponed further prehearing c/o O. Leonard Press, 600 Cooper Drive, * -TV. confer- WSWP ence to Oct. 21; postponed hearing to Nov. Lexington, Ky. 40502. Estimated construction 7; cost $313,470.45; first -year operating cost postponed scheduled dates of Aug. 7 and $25,000; revenue none. Geographic coordinates Sept. 15, for commencement and completion Existing TV stations of discovery proceedings to later dates to be 380 22, 02" north lat.; 85* 49, 53" west long. specified at further prehearing conference Type trans. RCA TTU -30A. Type ant. RCA (Doc. 18555). TFU -3OJDAS. Legal counsel Krieger & Final actions Action Sept. 9. Jorgensen, Washington; consulting engi- Hearing Examiner James F. Tierney in neer none indicated. Principals: Kentucky KTVF(TV) Fairbanks, Alaska-Braoadcast Charleston, S. C. (South Carolina Education- Authority for Educational TV. O. Leonard Bureau granted license covering permit for al Television Commission [WITV(TV)), et. Press, executive director, et al. Principals changes. Action Sept. 18. al.), TV proceeding, granted petition by control *WKLE(TV) Lexington, WKAS(TV) State Educational Radio and Television Reeves Telecom Corp. for leave to amend Ashland, WKGB(TV) Bowling Green, Facility Board, Iowa City-Broadcast Bureau application to reflect election of new member *WKON(TV) Owenton, WKZT(TV) Eliza- of petitioner's board of directors granted mod. of CP to change ERP education and acquisi- bethtown, *WFPK(TV) Louisville, *WCVN- tional TV to 245 kw vis., 24.5 kw aur.; of subsidiary corporation (Doc. 18569- Covington, change type trans. and ant., ant. height 72). Action Sept. 12. KMA((TV) Madisonville, WKMR(TV) 1440 ft., condition. Action 18. Morehead, *WKMU(TV) Murray, KPI- Sept. Network affiliations (TV) Pikeville and *WKSO(TV) Somerset, KSLA-TV Shreveport, La.-Broadcast Bu- all Kentucky. Action Sept. 15. reau granted license covering permit for ABC changes. Action Sept. 28. Actions on motions Formula: In arriving at clearance payments Examiner J. Frederick in WWTV(TV) Cadillac, Mich. Broadcast ABC multiplies network's station rate Hearing Charles Bureau granted license covering- permit for by a compensation percentage (which varies Santa Fe, N. M. (Santa Fe Television Inc.), according TV proceeding, granted petition to intervene installation of auxiliary ant. system. Action to time of day), then by the Sept. 18. fraction of hour substantially occupied by by KOAT Television (Doc. 18608). Action Program which Sept. 16 . KMOX -TV St. Louis - Broadcast Bureau then by fraction of aggregateogate length of all Hearing Examiner Forest L. McClenning granted license covering permit for installa- commercial availabilities during program In Jacksonville. Fla., Miami and Asheville, tion of auxiliary ant. at main trans. and occupied by network commercials. ABC N. C. (Florida- Georgia Television Inc., et ant. location. Action Sept. 18. deducts 205% of station's al.), TV on examiner's motion, weekly network rate proceeding, WAKR Akron, to cover expenses, including pay- scheduled further hearing conference for -TV Ohio -Broadcast Bureau ments to ASCAP and BMI and intercon- Sept. 18, to establish time, place and order granted license covering changes, Action nection charges. of presentation of additional evidence rele- Sept. 18. vant to initial phase of proceeding (Docs. KAUS -TV Austin, Minn. (Minnesota -Iowa 10834, 17582 -4, 18185-6). Action Sept. 11. WNEP -TV Scranton, Pa.-Broadcast Bu- Television Co.). Amendment dated Aug. 1, reau granted license covering permit for in- 1969, amends contract dated 6, Hearing Examiner Herbert Sharfman in stallation of auxiliary ant. at main trans. effective July 1967; Orlando, Fla. (Mid July 2, 1969, to July 2, 1971. First -Florida Television Corp.. and ant. location. Action Sept. 18. call right. Programs delivered to station's et al.), TV proceeding, denied joint request control board. Network by applicants for partial initial decision on WCSC -TV Charleston, S. C.-Broadcast Bu- rate, $300 ($325 as of Feb. 1, 1970) ; compensation paid at Issue 5 (Dots. 11083, 17339, 17341-2 and 17344). reau granted license covering permit for prime time. 30% Action Sept. 10. changes; granted license covering use of KVII-TV Amarillo. Tex. (Marsh Media Ltd.). Contract dated July 14, 1969, replaces 1969,dtoeSept. 15.971. Firsicallvright tPro- grams delivered to AT &T testboard at Amarillo until microwave system between Falls. EDWIN TORNBERG station'seSmain control croom and in operation. Programs then delivered to AT &T testboard at Wichita Falls. Network rate, $325; compensation paid & COMPANY, INC. time. at 30% prime NBC Formula: NBC pays affiliates on the basis of "equivalent hours." Each hour broad- Negotiators For The Purchase And Sale Of cast during full rate period is equal to one equivalent hour. The fraction of total Radio And TV Stations CAN time available for network commercials that is filled with such announcements is applied Appraisers Financial Advisors against the equivalent hour value of the program period. Then, after payment on a New York -60 East 42nd St., New York, N.Y. certain number of hours is waived, the 10017 resulting figure is multiplied by the net- 212- 687.4242 work station rate. NBC pays station a West Coast -1357 Jewell Ave., Pacific Grove, Calif. 93950 stated percentage of that multiplication minus, usually 3.59% for ASCAP and BMI- 408 -375 -3164 payments. WNEM -TV Bay City- Saginaw-Flint, Mich. (Meredith Corp.). Letter-agreement dated 84 BROADCASTING, Sept. 29, 1969 PROFESSIONAL CARDS

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BROADCASTING, Sept. 29, 1969 85 Oct. 1 through Nov. 15, 1968, did not sign appropriate log when starting duty and Summary of broadcasting again when going off duty. Action Sept. 17. Compiled by FCC, Sept. 1, 1965 WKVA Lewistown, Pa.-FCC notified of Not apparent liability forfeiture of $700 for non- On Air On Air Total compliance with terms of license by failing Total to make or log field intensity measurements Licensed STA CP's On Air CP's Authorized each seven days; and for violation of rules for excessive modulation. Action Sept. 17. 4,249, 3 7 4,259 73 4,332' Commercial AM WVOZ Commercial FM 1,996 0 42 2,038 151 2,189 Carolina, P. R. -FCC ordered In- 522 ternational Broadcasting Corp., Rio Piedras, Commercial TV -VHF 495 2 9 506 16 322 P. R., to forfeit $7,500 for repeated failure Commercial TV -UHF 122 0 55 177 1452 to observe terms of station authorization, Total commercial TV 617 2 64 683 161 844 and failure to observe provisions of rules Educational FM 371 0 11 382 43 425 by over-modulating, making fictitious log Educational TV-VH F 71 0 6 77 6 83 entries, failing to log external frequency Educational TV -UHF 89 0 14 103 13 116 measurements and by failing to reduce Total educational TV 160 0 20 180 19 199 power at local sunset on five occasions. Action Sept. 17. Special Temporary Authorization KWMC Del Rio, Tex. -FCC notified of ap- 'Includes 25 educational AM's on nonreserved channels. parent liability forfeiture for $500 for viola- Includes two licensed UHF's that are not on the air. tions in that trans. equipment Inspections were performed by operator not holding valid radiotelephone first -class operator license from Oct. 11 through 25, 1968; no May 6, 1969, assigns contract liabilities of Lorain, Ohio. Requests WIRO. entry in maintenance log between Oct. 7 and Gerity Broadcasting Co. to Meredith, effec- Camuy Broadcasting Corp., P.R. Requests 19, 1968, which indicates calibration check tive May 1, 1969, as per contract dated Dec. WCHQ. of remote meters against regular base cur- 15, 1967; effective Dec. 15, 1967, to Sept. 8, rent meters; and no daily records to Indicate 1969, and self -renewable for two -year periods Call letter actions that check for proper operation of tower thereafter. First call right. Program de- lights was made Oct. 14-19, 1969. Action livered to station. Network rate, $1,100; Kona Koast Broadcasting Co., Kealakekua, Sept. 17, compensation paid at 33%% of all equivalent Hawaii. Granted KKON. 24 hours monthly, multiplied by WSNO Barre, Vt. -FCC notified of ap- hours over Outer Banks Radio Co., Wanchese, N. C. parent forfeiture liability of $500 for rule prime -time rate. Granted WOBR. violations in that station was operated after Radio Collinsville Inc., Collinsville, Va. sunset on Nov. 19, 1968, with power of more Granted WFIC. than 5% above authorized 250 w. Action New AM stations Sept. 17. Start authorized Existing AM stations Call letter action WPUL Bartow, Fla - Authorized program KGNS, Southwestern Operating Co., Lo- operation on 1130 kw, 1 kw-D. Action Sept. Application redo, Tex. Granted KLAR. 12. WAAM Ann Arbor, Mich. -Seeks CP to in- Final action crease nighttime power to 5 kw; change DA-2 patterns; trans. loc.; ant. system. New FM stations Waynesboro, Tenn. -Waynesboro Broad- Ann. Sept. 17. casting Co. Broadcast Bureau granted 1480 Applications kc; 1 kw -D. P. O. address: Box 395. Waynes- Final actions boro 38485. Estimated construction cost $25,- Punta Gorde, Fla. - Charlotte County 317.88: first -year operating cost $21,200. Rev- Broadcast Bureau granted renewal of li- Broadcasting Corp. Seeks 92.7 mc. 3 kw. Ant. enue $15,000. Principals: William Thomas censes to: KASH Eugene. Ore.; KOOK Bill- height above average terrain 224 ft. P.O. Helton Jr. and Askoke K. Ghosh (each 50 %). ings, Mont.; KTRE Lufkin, Tex.; WFEC address: Box 277, Punta Gorde 33950. Esti- Mr. Helton owns medical supply firm and Harrisburg, WHUM Reading and WISL mated construction cost $20.872: first -year food market. Mr. Ghosh Is medical doctor. Shamokin, all Pennsylvania; WWSR St. operating cost $21,000; revenue $25,000. Prin- Sept. 15. Albans, Vt. Actions Sept. 15. cipals: John C. Lotz, president, Mary E. Actors Lotz, secretary- treasurer (each 45 %), and Actions on motions WGHM Skowhegan, Me.- Broadcast Bu- Ralph W. Lotz, vice president (10 %). Prin- reau granted CP to Install auxiliary trans. at cipals have respective interests in WCCF- Hearing Examiner Millard F. French in main trans. location. Action Sept. 15. (AM) Punta Gorda. Ann. Sept. 22. and Clarkesville both Georgia Blue Ridge WWWC Wilkesboro, N.C. -Broadcast Bu- Bangor, Me.- Bangor Broadcasting Corp. (Click Broadcasting Co. and R-J Co.), AM reau granted mod. of to extend proceeding, granted petition by Click Broad- CP comple- Seeks 92.9 mc, 15.28 kw. Ant. height above tion date to March 12, 1970; granted mod. average terrain 741 ft. P. O. address: 7 casting and extended to Sept. 30 time to of CP to change trans. location to exchange engineering exhibits and to Oct. Woodland Main Street, Bangor 04401. Estimated con- Boulevard near West View Drive; conditions. struction cost $27,114.50; first -year operating 15 time to exchange non -engineering ex- Action Sept. 15. hibits (Does. 18526-7). Action Sept. 17. cost $16,800; revenue $18,200. Principals: Melvin L. Stone, president, et al. Applicant Hearing Eaminer Millard F. French in Actions on motions owns WGUY(FM) Bangor. Ann. Sept. 17. Natick, Mass. (Home Service Broadcasting Corp. and Natick Broadcast Associates Inc.), Hearing Examiner Thomas H. Donahue Carlisle, Pa.-Russell C. Lash Seeks 93.5 AM proceeding, granted motion by appli- in Superior. Wis. (WWJC Inc. [WWJC]), mc, 3 kw. Ant. height above average terrain cants and continued prehearing conference AM proceeding. granted petition by WWJC 120.6 ft. P.O. address: 215 Garland Drive, to Oct. 21; hearing to Nov. 24 (Does. 18640- for leave to amend application to specify Carlisle 17013. Estimated construction cost 1). Action Sept. 17. Duluth instead of Superior as location of $5,855; first -year operating cost $28,855; rev- station and make correlative changes; further enue $35.000. Principals: Russell C. Lash, Hearing Examiner Isadore A. Honig in ordered amended application removed from sole owner. Mr. Lash owns automobile deal- Henrietta. Geneseo and Warsaw, all New hearing and returned to commission's proc- ership and 50% of investment firm. Ann. York (What The Bible Says, Inc.. Oxbow essing line (not by that action accepted for Sept. 22. Broadcasting Corp., John B. Weeks), AM filing) ; cancelled prehearing conference Oxbow Sept. New Boston, Tex. -Bowie County Broad- proceeding, granted petition by 19 (Doc. 19567). Action Sept. 17. casting Inc. Seeks 95.9 mc, 3 kw. Ant. height Broadcasting for leave to file supplemental above average pleading and ordered that all parties may Hearing Examiner Charles J. Frederick in terrain 300 ft. P.O. address: file supplemental proposed findings and con- Carthage and Jackson, both Mississippi Box 366. New Boston 75570. Estimated con- (Meredith struction cost $29,995; first -year operating clusions with respect to updated census data Colon Johnston [WECP] and Ford cost $12,000; revenue $15,000. as it affects Section 307(b) phase of proceed- Broadcasting Co.), AM proceeding, exhibit 1 Principals: An- of drew Bonham, president (20 %), Tip F. ing, within 10 days of release date of order Meredith Colon Johnston now being com- (15 (Doc. 17571-3). Action Sept. 17. plete, set certain procedural dates and Jones, secretary %), Richard E. Knox, ordered hearing record closed (Does. 18487- treasurer (30 %), Ellis B. McGee (15 %), John Hearing Examiner Herbert Sharfman In 8). Action Sept. 11. H. McCoy and Hiram Shute (each 10 %). Mr. Globe, Ariz. (Mace Broadcasting Co.). AM Bonham owns radio and TV repair firm. Mr. proceeding, on request of Mace, extended to Chief Hearing Examiner Arthur A Glad- Jones is cattle raiser. Mr. Knox owns real Oct. 31 time for filing initial proposed find- stone in Inglewood, Calif. (Trans America estate investment firm. Mr. McCoy owns 50% ings of fact and conclusions and to Dec. 1 Broadcasting Corp.), renewal of licenses of of pharmacy and gift shop. Dr. McGee is for filing replies (Doc. 18225). Action Sept. KTYM- AM -FM. on request of applicant, physician and owns clinic, hospital and 15. postponed prehearing conference to Sept. nursing home. Mr. Shute owns 66 %% of 25 (Doc. 18616). Action Sept. 17. bowling alley, and 50% each of grocery store Other actions and car wash. Applicant owns KNBO(AM) Hearing Examiner Isadore A. Honig in New Boston. Ann. Sept. 17. Review board in Natick, Mass.. AM pro- Henderson. Nev. (1400 Corp. [KBMI] and ceeding. Does. 18640 -41, granted joint mo- Joseph Julian Marandola), AM proceeding, Pleasanton, Tex. - Atascosa Broadcasting tion for extension of time to file oppositions on request of 1400 Corp., extended date for Co. Seeks 98.3 mc. 3 kw. Ant. height above to pending petitions to enlarge issues. filed filing replies to Oct. 6 (Does. 16813-4). Action average terrain 219 ft. P.O. address: 215 Sept. 16 by Home Service Broadcasting Corp. Sept. 15. North Main Street, Pleasanton 78064. Esti- and Natick Broadcast Associates Inc. Action mated construction cost $28.698.75: first -year Sept. 17. Fines operating cost $12,000; revenue $15,000. Review board in Kansas City. Mo.. AM Principals: Ben L. Parker, sole owner. Mr. proceeding, Doc. 18184. oral argument before KFLN Baker, Mont. -FCC notified of ap- Parker owns KBOP(AM) Pleasanton, cattle parent liability forfeiture of $2,000 for non- farming operation and office and residential panel of review board scheduled for Oct. 9 compliance at 10:00 in Washington. 17. with station authorization and rental company. Ann. Sept. 22. a.m. Action Sept. for rule violations in that station was re- Call letter applications peatedly operated from 5:15 p.m. to 6:15 p.m. Starts authorized MST Oct. 27, 28. 29, 30 and 31, 1968; and for WGUL -FM New Port Richey, Fla. -Au- Lorain Community Broadcasting Co., violation in that operators on duty from thorized program operation on 105.5 mc,

86 (FOR THE RECORD) BROADCASTING, Sept. 29, 1969 ERP 1.65 kw, ant. height above average ter- hibits submitted in hearing (Does. 18515-6). WAFM(FM) Angola, Ind. -Broadcast Bu- rain 130 ft. Action Sept. 12. Action Sept. 9. reau granted mod. of CP to extend completion date to Oct. 18. Action Sept. 11. WPOK-FM Pontiac, Ill.- Authorized pro- Hearing Examiner Ernest Nash in Dayton, gram operation on 103.1 me, ERP 3 kw, Tenn. (Erwin O'Connor Broadcasting Co. WBTO -FM Linton, Ind. -Broadcast Bu- ant. height above average terrain 185 ft. and Norman A. Thomas), FM proceeding, reau granted mod. of CP to change ant., Action Aug. 29. granted request by Norman A. Thomas for ant. height 230 ft., vert. ERP 3 kw, condi- waiver of rule and accepted notice of publi- tion. Action Sept. 18. KIOS -FM Omaha Authorized program cation (Does. 18547-8). Action Sept. 9. operation on 91.5 mc,- ERP 26 kw, ant. KRNT-FM Des Moines, Iowa-Broadcast height above average terrain 220 ft. Action Other actions Bureau granted mod. of CP to extend com- Sept. 9. pletion date to Jan. 1, 1970; granted mod. FM proof CP to change type trans., type ant., ERP KINT El Paso program Review board in Corydon. Ind. -FM -Authorized ceeding, Does. 18636 -39, granted motion for to 100 kw. ant. height to 510 ft. ; remote con- operation on 97.5 mc, ERP 60 kw, ant. extension of time filed Sept. 16 by Harrison trol permitted. Action Sept. 15. height above average terrain 1,080 ft. Action Radio Inc. Action Sept. 17. Sept. 11. KVPC(FM) Fairfield, Iowa - Broadcast Murphy, N. C. -FCC denied petition by Bureau granted license covering new station; WVOW -FM Logan, W. Va.- Authorized for reconsider- specify type ant. Action Sept. 15. program operation on 101.9 mc, ERP 13.5 Cherokee Broadcasting Co. ation of commission action July 7 setting KDBS -FM Alexandria, La.- Broadcast Bu- kw. ant. height above average terrain 830 11 Chero- ft. Action Sept. 12. aside decision April which granted reau granted license covering new station; kee Broadcastng's proposal, and remanding specify type trans. and ant. Action Sept. 15. Final action for expedited hearing proceeding on mu- tually exclusive FM applications of Cherokee Loyola University. New Orleans- Broad- Middleton, Wis. - Hudson Broadcasting and Fannin County Broadcasting Co. (Does. cast Bureau granted mod. of FM CP to Corp. FCC granted 106.3 mc. 3 kw. Ant. 17086 -7). Action Sept. 17. change type trans., change ant.: change ERP height above average terrain 300 ft. P.O. ad- to 95 kw. Action Sept. 16. dress: c/o Daniel C. Palen, Box 4308, Brook- Rulemaking petitions WHFI(FM) Birmingham, Mich.-Broadcast wood Station, Madison, Wis. 53711. Estimated KCRV Caruthersville, Mo. Requests Bureau granted mod. of CP to extend com- construction cost $20,300; first -year oper- amendment of FM table of assignments- to pletion date to Oct. 16. Action Sept. 16. ating cost $25.000: revenue $25,000. Prin- ch. 276A at Ann. Sept. 19. cipals: James A. McKenna Jr., sole owner. add Caruthersville. WMDC -FM Hazlehurst Miss. - Broadcast Mr. McKenna owns KQRS -AM -FM Golden Dr. A.J.A. Watzlavick, Schulenburg, Tex. Bureau granted mod. of CP to extend com- Valley, Minn.. WMAD(AM) Madison. Wis.. -Requests amendment of FM table of as- pletion date to Oct. 15. Action Sept. 16. votes all stock for WCMB -FM and 80% of signments to add ch. 272A at Schulenburg. *WCWP(FM) Brookville, N. Y.-Broadcast WCMB(AM) both Harrisburg. Pa., 32% of Ann. Sept. 19. Bureau granted remote control. Action Sept. WAWA -AM-FM West Allis, Wis., and is at- 16. torney. Action 18. Rulemaking action Sept. WDRK(FM) Greenville, Ohio -Broadcast Actions on motions WMCL McLeansboro. Ill. -FCC denied re- Bureau granted mod. of license covering quest to amend rules to add ch. 292A at Mc- change in name of licensee to Lewel Broad- Chief. Broadcast Bureau, on request of Leansboro and delete ch. 292A at West Frank- casting Inc. Action Sept. 16. Grundy County Broadcasters Inc., extended fort, both Illinois. Action Sept. 15. to oppositions WPOS -FM Holland, Ohio- Broadcast Bu- to Oct. 7 time to file replies Call letter applications reau granted CP to use trans. as auxiliary In amendment of Section 73.202 of rules for trans. and to use ant. as auxiliary ant. Ac- assignment of ch. 288A to Coal City. Ill. Schools, Milwaukee. Re- tion Sept. 15. Action Sept. 23. Milwaukee Public quests WYMS(FM). WWIZ(FM) Mercer, Pa.-Broadcast Bu- Chief, Office of Opinions and Review, in Eastminster Broadcasting Corp., Dover, reau granted mod. of CP to change ant. Macon. Ga. (Middle Georgia Broadcasting N. H. Requests WDNH(FM). trans. location to Route 1, 0.35 mi. North of Co.). FM proceeding. granted motion by Greenfield Charlestown Road; change studio Middle Georgia Broadcasting Co. and ex- Call letter actions location to 110% North Pitt Street, Mercer: tended through Oct. 6 time for filing ap- change ERP to 2.80 kw; change type trans. plication for review of review board decision Broadcasting Co., Gainsville, Fla. Gerler and ant. ; remote control permitted. Action (Doc. 18279). Action Sept. 18. Granted WGVL(FM). Sept. 18. Hearing Examiner Basil P. Cooper in San Warren J. Shonert, Falmouth, Ky. Granted WDVR(FM) Philadelphia- Broadcast Bu- Clemente. Calif. (El Camino Broadcasting WWJS(FM). reau granted CP to change ant., ERP 11 kw Corp.), FM proceeding, ordered El Comino Tryon Broadcasting Inc., Oneonta, N. Y. vert.: conditions. Action Sept. 15. exhibits 3 and 4 received in evidence, closed Action Sept. 15. record: ordered proposed findings of fact Granted WGNR -FM. and conclusions of law filed by Oct. 6: reply Bowie County Broadcasting Inc., New WFIL -FM Philadelphia-Broadcast Bureau findings filed by Oct. 20 (Doc. 17648). Action Boston, Tex. Granted KNBO(FM). granted CP to change ant., ERP to 27 kw vert. ; conditions. Action Sept. 15. Sept. 12. Howard W. Pingree, Centerville, Utah. Hearing Examiner Charles J. Frederick in Granted KSTU(FM). WMMR(FM) Philadelphia- Broadcast Bu- Peoria, Ill. (Brinsfield Broadcasting Cc.. reau granted CP to change type trans. and Peoria Community Broadcasters Inc. and auxiliary ant., ERP to 6 kw horz.; ant. Clark Broadcasting Co.), FM proceeding, Existing FM stations height to 600 ft. Action Sept. 15. scheduled certain procedural dates and re- WPBS(FM) Philadelphia Broadcast Bu- scheduled hearing for Oct. 13 (Does. 18582-4). Application reau granted CP to change- type ant.; in- Action Sept. 16. crease ERP to 14 kw; reduce ant. height to French in KCCM-FM Moorhead, Minn. -Seeks CP to 830 ft.; remote Hearing Examiner Millard F. permit as reinstated and control permitted at main Huntington. W. Va.. and Catlettsburg, Ky. replace expired trans. ; ERP to 7.9 kw at auxiliary trans. (Christian Broadcasting Association Inc. and modified. Ann. Sept. 19 . Action Sept. 16. K & M Broadcasting Co.), FM proceeding, actions scheduled certain procedural dates and con- Final WFID(FM) Rio Piedras, P. R.- Broadcast to 27, 1970 (Does. 18439- Bureau granted CP to install vert, trans. tinued hearing Jan. Broadcast Bureau granted mod. of CP's and ant., ERP 1.5 kw vert. Action 18. 40). Action Sept. 16. to extend completion dates for following: Sept. Chief Hearing Examiner Arthur A. Glad- KLIQ -FM Portland, Ore., to March 31, 1970; KFMK(FM) Houston -Broadcast Bureau stone in Birmingham, Ala. (Voice of Dixie KSOO -FM Sioux Falls, S. D., to March 15, granted CP to change trans.; ERP 18 kw. Inc., Basic Communications Inc. and First 1970; WFMQ(FM) Lebanon, Tenn., to Dec. Action Sept. 18. Security and Exchange Co.). FM proceeding, 1. Action Sept. 12. KBER-FM San Antonio, Tex. -Broadcast Frederick W. designated Hearing Examiner Broadcast Bureau granted licenses cover- Bureau granted CP to install new trans. ; in- Denniston as presiding officer: scheduled ing following new stations: WWRH(FM) stall circular polarized ant., ant. height 155 prehearin Columbus. Ga.: WGCR -FM Wellsboro, Pa.: ft., ERP 100 kw; conditions. Action Sept. 16. (Does. 18664 -6). Action Sept. WSFW-FM Seneca Falls, N. Y. Action Sept. 12. 15. KFMC(FM) Provo, Utah -Broadcast Bu- reau granted mod. of CP to decrease ERP Chief Hearing Examiner Arthur A. Glad- WJLN(FM) Birmingham, Ala. -Broadcast to 5 kw at auxiliary trans. Action Sept. 16. stone in North Syracuse and Syracuse. both Bureau granted CP to change studs. loca- New York (WSOQ Inc. and Steven L. Berlin. tion to 101 North 9th St., Birmingham: KERI(FM) Bellingham, Wash. -- Broadcast David M. Krause and Bruce E. Elving), FM install new trans.: install new dual polarized Bureau granted mod. of CP to extend com- proceeding, designated Hearing Examiner ant., make changes in ant. system. ant. pletion date to March 15, 1970. Action Sept. Charles J. Frederick as presiding officer: height 640 ft.: ERP 100 kw; remote control l6. scheduled prehearing conference for Oct. 27 permitted, condition. Action Sept. 17. and hearing for Nov. 24 (Does. 18667-8). WBAY -FM Green Bay, Wis. -Broadcast Action Sept. 18. KQED -FM San Francisco- Broadcast Bu- Bureau granted CP to change type trans. reau granted license covering ant: trans. lo- and type ant.: ERP 100 kw, ant. height Hearing Examiner Isadore A. Honig in cation. Action Sept. 15. 1080 ft. Action Sept. 15. Lawton, Okla. (Big Chief Broadcasting Co. of Lawton Inc. and Progressive Broadcasting KSRF(FM) Santa Monica, Calif.- Broad- WFMR(FM) Milwaukee - Broadcast Bu- Co.). FM proceeding, on request of Blg cast Bureau granted CP to change trans. reau granted license covering trans., ERP 39 Chief Broadcasting Co. of Lawton, advanced location to 1700 Ocean Avenue. Santa Monica; kw Action Sept. 15. conference to Sept. 16 change ant.: ant. height 240 ft.: remote con- further prehearing 18. by separate action, scheduled further pre - trol permitted. Action Sept. Actions on motions hearing conference for Oct. 21 and postponed WWBA -FM St. Petersburg. Fla.- Broad- to Nov. 19 (Does. 18599 -600). Action 64 Hearing Examiner Basil P. Cooper in Chi- hearing cast Bureau granted CP to change ERP to cago (application for assignment of license Sept. 12 and 16. kw. Action Sept. 15. of WFMT(FM) from Gale Broadcasting Inc. Hearing Examiner Ernest Nash in Wichita, WNUS -FM Chicago Broadcast Bureau to WGN Continental FM Co.), granted re- Kan. (Jaco Inc. and KAKE -TV and Radio granted CP to install new- ant. Action Sept. quest of WGN Continental and amended Inc.), FM proceeding, granted petition by 18. examiner's order released Sept. 8, to con- Jaco Inc. for leave to amend application to tinue to Sept. 19 date on which applicants modify financial plan with letter dated Aug. WGLD(FM) Oak Park, Ill.- Broadcast Bu- will advise counsel for citizens committee 1 from Southwest National Bank and with reau granted license covering installation of statement explaining nature and impact of new ant. ; make changes in trans. equipment. (Continued on page 95) bank letter; denied petition to amend ex- Action Sept. 15. BROADCASTING, Sept. 29, 1969 (FOR THE RECORD) 87 CLASSIFIED ADVERTISING

Payable in advance. Check or money order only. Deadline for copy: Must be received by Monday for publication next Monday. Display ads $25.00 per inch. 5" or over billed at run -of -book for 25¢ word -$2.00 minimum. rate.- Stations Situations Wanted per Sale, Wanted to Buy Stations, Employment Agencies, and Business Opportunity Applicants: If tapes or films are submitted, please send $1.00 for each package advertising require display space. Agency commission only on display space. to cover handling charge. Forward remittance separately. All transcriptions, pho- All other classifications 35¢ per word -$4.00 minimum. tos, etc., addressed to box numbers are sent at owner's risk. BROADCASTING No charge for blind box number. expressly repudiates any liability or responsibility for their custody or return. Address replies: c/o BROADCASTING, 1735 DeSales St . N.W , Washington, D.C. Help Wanted 30¢ per word -$2.00 minimum. 20036.

RADIO Sales continued Announcers continued Help Wanted -Management Washington, DC- Quality music stations WQMR/ Bilingual announcer for all French FM station. WGAY stereo have openings for young, proven, small Prefer announcer or program director with heavy Wanted: manager -salesman for small market day- or medium -market salesman who feels ready to ad- experience on an all French- Canadian station. time near Pittsburgh. Stock options available. Box vance to a major. Salary $10,000 guaranteed, plus Starting pay $7,000 annually with a merit increase commission. Send resume to Ted Dorf, WQMR/ months. Send tape, photograph, refer- J -174, BROADCASTING. after first 6 WGAY, World Bldg., 8121 Georgia Ave., Silver ences and experience to WCME, Inc., Box 398, Established Chicago radio station is seeking a Spring, Md. 20910. Brunswick, Maine 04011. strong general sales manager. Salary open. High incentive. Reply in confidence. Box J -395, BROAD- Salesman (25 -35) for major Southern California ra- Annonceur bilingue pour une Station Radio FM en CASTING. dio market. Prefer I -2 years experience in smaller Francais. Préferons un annonceur ou Directeur de West Coast market. Phone 714- 276 -6070. Programme avec beaucoup d'experience sur une sta- Wanted: General manager for small market station tion Canadienne. Salaire de $7,000 par annee avec at Red Oak, Iowa. Interested in man with sales ex- Experienced and creative commercial manager. Ex- augmentation apres six mois. Envoyez un ruban, perience. On air one year. Good opportunity in a cellent opportunity to advance in growing chain une photographie, des recommendations et votre fine city. KOAK is owned by a publicly -held corpora- operation. Contact Bob Thorburn, P.O. Box 569, experience á la radio á WCME, Inc., Box 398, tion (mainly in the newspaper business) which can Carrollton, Georgia. Brunswick, Maine 04011. offer unusual benefits to right person. Contact David Archie, Mid -America Publishing Corp., 251 Jewett See Vermont display ad page 92. Top 40 personality with production talent and Bldg., Des Moines, Iowa 50309. Phone 515 -244- music /program director potential. Solid opportu- 7906. Announcers nity to move up. Resume and tape to WELK, Charlottesville, Virginia. Ready for management? Ownership? KWIK, Poca- One half of very successful two -man morning show tello, Idaho, seeks station manager. Salary, corn - open. Unusual opportunity for intelligent music Announcer -for general announcing duties on MOR mission, override, bonus. #1 rated station with host with professional production know-how, good and standards music station with heavy emphasis sports, many exclusive features. 15% ownership MOR music tastes, news background helpful to on news, talk, sports, etc. Salary requirements, available in two years. Complete details first letter. interrelate with warm- humored news host. Diversi- references, photo, marital and draft status, and No phone calls. Box 2005, Pocatello. fied format requires professional disciplines and tape in first letter. Prefer experience. WEPM, Mar- broad creative flexibility. Rich eastern market, real tinsburg. W. Va. Talent, initiative, and management ability are the opportunity for comer or seasoned pro. Job avail- three things we need to get one of the most out- able in mid -October. Good company benefits. Send Announcer-experienced in MOR format. Good op- standing chain of radio stations in the western tape, resume to Box J -148, BROADCASTING. portunity and good pay in south's fastest growing United States off the ground. There will be multiple market with established, successful station. Send opportunities to step into station management just Announcer- newsman for south Texas network sta- tape, photo and resume to John Garrison, WFIX. as soon as you have proven yourself. This is a young, tion. Box J -178, BROADCASTING. P.O. Box 7, Huntsville, Alabama. hard working, progressive kind of place to work. If you would be interested in time sales, or air Announcer for middle -music network station in WFVA Fredericksburg, Va. Experienced announcer. work, or perhaps both, please send a tape, resume Texas resort city No tapes, please Box 1-184, Relaxed contemporary format with MOR approach. and a picture immediately to P.O. Box 236, Fortuna, BROADCASTI NG. Must also have football, basketball play -by -play California 95540. experience or exceptional potential. Send tape, Illinois. Experienced announcer with first phone for include play -by -play aircheck if possible; plus solid operation. Wonderful opportunity for right full background; or phone (not collect, please) Sales man. Box J -250, BROADCASTING. Manager or PD. (703) 373 -7721. Major midwest market needs the right man. Per- Maryland station announcer with sales and public Wanted heavy contemporary disc jockey for #1 centage of station gross a possibility. Outstanding relations experience. First ticket preferred. Box Oklahoma City, top 40 station. Must have good opportunity. Box J -145, BROADCASTING. J -262, BROADCASTING. credit and good references. Send tape and resume Salesman wanted for Central Florida growing mar- to WKY, Oklahoma City. Bright, capable, experienced dee¡ay wanted by mid - ket station Box J -179, BROADCASTING. west full -time kilowatt with upbeat MOR format. Major market modern C and W giant, WMIN, Great opportunity for ambitious young salesman to Some news gathering and writing experience help- Mpls. -St. Paul has an opening for a top young learn and earn with professional contemporary ful. Top pay for proven ability, liberal fringe bene- man to move into an evening show if you qualify, leader in medium market. Send complete details fits. Include detailed experience, photo, references send tape and resume to Dave Woodling, 611 in resume, to Box J -276, BROADCASTING. tape. Box J -270, BROADCASTING. Frontence Place, St. Paul, Minn. 55104 or call 612- 645 -7757. Houston Salesman with track record. Managing now Telephone talk man. Top ten market for the corn- Top opportunity. Unique or capable cf. situation. municaster on the way up! This is a big market Morning shift. Quality Cleveland, Ohio suburb Good Box -370, BROADCASTING. starting salary. J break-don't apply unless you're tops. East Coast. station. Major market manners minus melee. Sub- Successful midwest station group seeks aggressive, Send resume and tape to Box J -298, BROADCAST- stantial future for believeable announcer who puts I NG. experienced salesman to fill position held by a more into his work than asked. Stability plus. top biller who went to a major market after long More than a stepping stone. Send tape, resume tenure. Send resume, billing history and picture Fulltime AM in small growing Alabama town of to WPVL, Painesville, Ohio. along with letter outlining your goals to Box over 15,000 needs a good announcer with 3rd. ticket and a good 1st ticket combo man. Sports Florida gold coast, adult full time CBS, first ticket J -388, BROADCASTING. play by play not necessary but desirable. Salary no maintenance. Ideal working conditions and crew, Opportunity head -up sales operation. Midwest open. Reply Box J -371, BROADCASTING. all fringe benefits; salary open; creative freedom. county seat. Five figure income established. Box We believe in and promote good radio and our J -389, BROADCASTING. Experienced announcer by AM -FM stereo station, personalities who create it. Call 305-278 -1420. excellent climate, top facilities, Blue wanted Cross insur- Local salesman for Radio KOWN, Escondido, ance. Salary $550. If you live in New Mexico Immediate opening for experienced first phone an- Handle or California. 85% of Local sales. Base plus adjacent state send resume and tape to KRSN, nouncer for day time shift on WVOV radio. WVOV commission. Call Jay Raymond 1714) 745 -8511. Los Alamos, N. Mex. Full opportunity employer. operates on 10,000 watts on 1,000 kc in Hunts- ville, Alabama, a metropolitan area of 163,000, with One pro needed by KXOA AM G FM, Sacramento, Announcer: KSOX in lower Rio Grande Valley, coverage area of over five million. Must be strong California. These Fuqua Communications stations of- on production and commercials and able to run Raymondville, Texas. Send tape to E. L. Clinton. fer you terrific opportunity . good salary . "much more music" format, pop programing. Start- excellent commission plan, plenty of room at the ing salary commensurate with ability. Send resume, top! What do you offer us? Contact: Martin Small, Alaska announcer -newsman immediate opening 5000 tape and picture to: Mr. Henry Beam, WVOV radio, General Sales Mgr., Post Office Box 15184, Fuqua watt AM MOR heavy public affairs $750 -850 to P.O. Box 5188, Huntsville, Alabama. Communications is an equal opportunity employer. start depending on ability. Hunting Cr fishing paradise. Send tape Cr resume to KSRM Radio, Box 950, town 1 needs mid Are you successful in your present radio sales posi- Kenai, Alaska. Small kw -morning jock, start tion, but unhappy with the financial return because immediately. Permanent, average pay 3rd, more if you can go no further in your present market: Do 1st class maintenance. Any age, 40 hours. Progressive Experienced Top 100 announcer with 3rd endorsed market, good you see yourself in the same position 5 or maybe family town. Dale Brooks, WVRC, needed immediately. Send tape to KWEW, Box 777, Spencer, W. Va. 304- 927 -3760. 10 years from now? Are you ready for a major Hobbs, New Mexico. market? If this is you, then now is the time to investigate this outstanding opportunity to become Michigan medium market, modern country AM. Ex- Need -seasoned, a part of a young aggressive company with 5 -AM well versatile announcer with 3rd perienced, must love modern country music and and 5 -FM stations throughout Mid- America. We now for conservative music, production, local news, modern format. Tape, resume, salary to: Paul Pigeon, have an opening for an ambitious and creative $125.00. WAGE, Leesburg, Va. WXOX, 306 Phoenix Building, Bay City, Michigan. young man at our top -rated Mpls. -St. Paul station, WMIN. Salary plus commission can put you far Wisconsin AM /FM in Milwaukee metro area. Com- Experienced first phone. strong on production, Palm above your present income. Call 612 -645 -7757, bo. MOR. News or sales an asset. Mature voice Beach market countrypolitan format, rush taoe David G Millan. Midwest background. WBKV, West Bend. minimum salary to Box 1246, Jupiter, Fla. 33458.

88 BROADCASTING, Sept. 29, 1969 Announcers continued News continued Situations Wanted Management Where is all the good guys at? Beautiful north- Television opportunity for the right young personality Position programing "proven" good music format, eastern Michigan resort area looking for a do -it- type interested in news presentation. Rush resume, $15,000 618-451-7511. Box J -3, BROADCASTING. all guy . announce, write, production, 1st picture, and tape to news director, KUTV, 179 . the goods we've got phone if you've got Social Hall Ave., Salt Lake City, Utah 84111. New England Manager -good! A -1 producer. Re- the job, age no barrier. Easy listening daytimer plies answered. Box 1-301, BROADCASTING. lots of playtime, fringe benefits. Call us col- Attention Northern New England, news director lect for full info' 517 -362 -3417. for 5,000 watt full -time WABK, Augusta- Gardiner, ... Manager or sales manager. Number one rated station covering 16 years experience. If Maine. several you A very good opportunity for announcer -salesman -1st counties, experience required. Tape and resume, want creative ideas and sales action I'm the pro you've ticket or announcer -1st ticket. We can make it in- Box 782, Augusta, Maine, or call PD 207 -582 -3303. been looking for, available nowl Box teresting to you. Phone 314 -586 -8577 or 314 -586- J -304, BROADCASTING. 8513 nights. St. Louis area. Permanent position for right man. News. Talk show. Third phone. Benefits: Group insurance -profit shar- Successful general manager seeks career position with Need two first phone announcers for new 1000 watt ing. WCMY Radio, Box 430, Ottawa, Illinois. 815- quality operation in Dixie. Box j -363, BROADCAST- daytimer. Sales if desired. Send tape, resume & 433 -1430. I NG. photo to Rollie Fowler, Brockport Broadcasting, Box New York 14420. 337, Brockport, Top news station in Westchester County, N.Y. has General -sales manager. Sales oriented. Successful opening for capable man who can dig, write, personal record selling for eastern metro suburban Countrypolitan first phone announcer for fully auto- deliver. A "Home" for the right person, good pay, stations. Top industry references. Box 1 -377, mated country station. Plenty of time to be creative. fine benefits including retirement, hospitalization, BROADCASTING. Very nice starting salary. Contact Bob Thorburn excellent working conditions. Five -day week. Tape P.O. Box 569 Carrollton, Georgia. and resume. WLNA, AM -FM, Box 188, Peekskill, See "attention managers-owners" ad under "Pro- Technical N.Y. 10566. graming." Need at once, 1st ticket morning newsman with a Chief engineer. Full time 5kw directional, medium knack for getting local news. Must be mature in Sales market, east coast. Strong on maintenance. Excel- thinking wanting a stable position with the number lent fringe benefits. Give complete details and one station in the area. Contact Program Director salary requirements. Box G -135. BROADCASTING. Len Talbot at all request WORC 8 Portland Street, Five figure salesman desires station mgr. -sales mgr. Worchester, Mass., or call 617 -799 -0581. position with stable operation in small or medium First class engineer for Engineering Department of market. Experience in all phases of radio including station group. Some traveling required. Company News director, for WPAZ, Pottstown, Pa. a Great small mkt. mgt. Extremely good sales record. benefits. Send complete resume and salary require- Scott station. Present newsman leaving after 15 Box J -383, BROADCASTING. ments. Box G -136, BROADCASTING. years of 1st class news reporting. Send tape and full particulars today. Box 638, Pottstown, Pa. Chief Engineer wanted. New England Network 19464. Announcers station. Write Box 1-11, BROADCASTING. Aggressive news -oriented station desires experi- morning newsman able to gather, edit, write, Young, experienced broadcast school grad wants Qualified engineer for network station in South enced and air news. Full fringe benefits with company midwest rock station. Available in October. Box Texas. Box BROADCASTING. J j -181, paid profit sharing. Send air check, resume, salary -154, BROADCASTING. requirement to F. W. Ashworth, News Director, Metropolitan Chief engineer for AM FM station. WTOB, Box 5176, Winston -Salem, N.C. 27103. Attention Florida. jock Newsman 10 years experi- market. No announcing, Box j -358, BROADCAST- ence, married, 35, veteran, 3rd endorsed. Have ING. See Vermont display ad -page 92. done top 40 and MOR shows successfully in morning, afternoon, and night time slots. Strong on Chief engineer. A challenging, permanent oppor- production also experienced as newsman digging, tunity with station group. Fair salary plus unusually Programing, Production, Others gathering and reporting same. Have also hosted fine potential. Experience required in all phases talk shows, telephone open liners, live remotes, etc. of AM /FM operation and supervision. Please supply Program director -deejay -first ticket-no maintenance. Wish to settle in mid or southern Florida. Call 12121 complete resume and salary requirements first let- Knowledgeable-pop contemporary music, games and 372 -1783 after 6 P.M. Box J -158, BROAD- CASTING. ter. Box J -367, BROADCASTING. contests. A central Pennsylvania top rated station. Need references. $7,500 to $10,000 to start. opportunity. Letter and tape first time Wanted, first class engineer and announcer. Phone Great DJ, tight board, good news, commercials, 3rd phone. Box G BROADCASTING. J 726 -5586, or 726 -3760 Radio Station WAIP, joliett, -263. Box -196, BROADCASTING. Illinois. Our copywriters moving into agency ownership. Negro jock, hard worker, dependable, third, re- Remarkable opportunity open immediately for real locate anywhere. operator -experienced or inexperienced. Picture, resume, tape. Box J -242, Transmitter can and Large group operation talent who produce quality quantity at BROADCAST' NG. Must have first -class license. dynamic contemporary station with national repu- with full company paid benefits. Call collect, Mr. tation for creative work. All details to Box 1-277, Radio, 346 -4646. Experienced play Morgan. WARM 717- BROADCASTING. by play, news air shift, third endorsed. Military exempt. Willing to relocate. to work for Hartford, Connecticut and Box 1-254, BROADCASTING. Chief engineer Traffic director /male or female /experienced in mak- Springfield, Massachusetts stations, under same owning daily logs /must understand FCC rules /must want ership. Excellent deal. Must have full knowledge of Bronco Jimmy wants Top 40 responsibility /must be reliable/ pleasant voice. Flor- MOR position now! FCC regulation. Call Donald Wilks. WTYM Radio Wants to relocate. Nine months experience, draft ida University City, Box J -348, BROADCASTING. Station. East Longmeadow, Mass. 413 -525 -4141. free -stable! Box J -288, BROADCASTING. Program director/announcer interested in produc- See Vermont display ad -page 92. Professionally trained tion mid -west medium sized market. woman announcer, dj, news- -first ticket- caster, third endorsed, Send resume and tape. Box 1-365, BROADCASTING. tight boardwork, good voice, NEWS creative, ambitious, relocation OK, prefer NE, also secretarial experience. Box 1-292, BROADCASTING. Florida major market, 24 hr. contemporary, needs Challenge: Rebuild news department at top rated proven program director. Take complete charge Nine year pro, top 40 personality, midwest swinger. Send tape, resume and picture and add zing to music. News & talk format. Five and production. Call 914- 478-0878 and we'll money to Box H -146, BROADCASTING. figure salary. Start soonest. Rush photo & resume. talk and market. Box J -308, BROADCASTING. Box J -374, BROADCASTING. News director. Air A.M. and noon news, direct Successful experience staff, Experience necessary. Send air check and Wanted operations manager to head programing, in the rating race, have first . presently at the resume to Box J -118, BROADCASTING. promotion, and production department for south- #2 rated overall (#1 MOR), in a market . east NBC affiliate. Excellent small city living con- of five . broad experience in all formats . metro area of 130,000 needs ditions in top 100 market. Address inquiries in a doer not a nine to five Station in midwest man ten years professional aggressive, creative newsman with responsibility confidence to President, Box 1-394, BROADCAST- experience no boast, just fact. Available Nov. 1st. Box as well as de- I NG. J -315, for developing strong local image BROADCASTING. livering principal newscasts. First phone desirable but not necessary. Send tape and resume. Com- Strong, commercial MOR FM station has opening for First phone seeks pletely confidential. Box J -137, BROADCASTING. knowledgeable, hard working Program Director- opera- first announcing job. MOR or tions manager. Air voice, production, automation C&W small or medium market. Maintenance potential. Experience in News director with authoritative voice. Background know how required. Send full details, tape, desired business management. Mar- ried, draft- exempt. Send must investigation. Prefer over thirty years earnings. Greg Rouleau, WISM -FM, Box 2058, Madi- salary range. Box J -318, stand BROADCASTING. age. One of top twenty markets. Bright future. son, Wisconsin 53701. Tape, picture, send resume, Box J -160, BROAD- Announcer -23 -3rd CASTING. Writer with radio copy experience as minimun, send endorsed -experienced -AM or FM station emphasizing resume to David Hoyle, WOOD AM FM TV 120 good music- northern Virginia - Washington area -call 703 -635 Network station has challenging local news open - College SE, Grand Rapids, Michigan 49502. -4506 or write Box competents only. J -331, BROADCASTING.

Bó 1 255 r BROADCASTINGitive Are you a good production man looking for a stable First phone announcer. Beginner, operation? Would you like a little air trick to go would like a music show and /or news. Will relocate. Newsman -experienced for midwest MOR station with with it? Do you have a first ticket? If the above Write or call 212- 456 -3090. Box J -335, three man professional news staff. Apply with resume fits you and you want to work with nice people at BROADCASTING. starting salary requirements to Box 1-342, BROAD- the number one station in the area, contact Len CASTING. Talbot, Program Director, of all request WORC, 8 Personality, for MOR station. Production know how Portland St., Worcester, Mass., or call 617 -799- and copy. Medium -metro market. Box J -344, BROAD- CASTING. If you are a young radio newsman -2 years experience 0581. and a good on-air voice -we can use you in a radio - TV news department in a thriving midwest metro Traffic director experienced for high volume con- Sportscaster broadcast school grad 3rd phone en- market. Chance to break into TV ,tape resume Box temporary station in beautiful eastern medium dorsed Ohio, Kentucky, Indiana. Box 1-349, BROAD- market, CASTING. J -351, BROADCASTING. contact Burt Levine, WROV, Roanoke, Va.

BROADCASTING, Sept. 29, 1969 89 Announcers continued Announcers continued TELEVISION -Help Wanted top 40 announcer looking for news or play by First phone experience format production, Announcers Experienced contact Bob, 608 East 24th, National City, Calif. play. BROADCAST- 477 -1307. Mature,ure, militarym completed. Box J -353, continued Good grief! Somehere out there is an owner or manager who needs a professional broadcaster. . . An Florida VHF full color station seeking experienced Southwest Ohio and southeast Indiana stations: administrator and operations man who has announcer capable of handling weather and some Multi-experienced announcer, college effective his a great mike personally, news. Send resume -photo only now. Will request married. 1-354, BROABROADCASTING. operated own business, is crack copywriter and production man, has a first Videotape or 5OF audition later. Box 1-346, BROAD- need a CASTING. Veteran sportscaster, concluding baseball season seeks ticket and excellent references. If you J re- basketball play -by -play radio or TV Box -355, highly experienced take- charge pro and offer muneration greater a phone Announcer /narrator, excellent opportunity at West BROADCASTING. than beginners salary, 815 -964 -6857. Virginia's first public /educational TV Station, WWVU- TV located in scenic mountain resort area. An- Personality plus gal with degree looking for re duties. Technical nouncing and continuity production work. Experi- 359, BROADCASTING. ence required. Knowledge of music essential. Most oBoxr 1 Modeling experience.é work pre- recorded. Excellent growth potential. Salary Chief Eng. or Asst. chief, 15 years experience FM, based upon qualifications, Fringe bentfits. Apply by stations within 100 mile radius of New York City 10 kw AM G directionals, strong on maintenance. All resume to Empolyment Manager, Office of Person- notice; fresh, dynamic, exciting, personality Box J -310, BROADCASTING. -take nel, West Viriginia University, Morgantown, West the prowl again Box I -364, BROADCAST- voice on Virginia 26506. An equal opportunity employer. ING. Engineer 2 years experience sports, board work, northern New England, state salary Box 1-337, newscaster capable DJ top 40, MOR, announcer, BROADCASTING. Technical of handling any situation. Love tight board, family man, reliable. 3rd endorsed. Box J -372, BROAD- Supervisor seeking chief or assistant chief position Qualified, reliable transmitter engineer for VHF.

CASTING. Experience with RCA equipment and looking Texas resort city. Box J -167, BROADCASTING. for advancement. Prefer south or midwest. Box and reso- English announcer with smooth polished J -378, BROADCASTING. Opportunity for qualified assistant chief engineer. experience and nant delivery. Have twelve years Southwest VHF. Box J -173, BROADCASTING. can apply myself to either MOR or easy listening. Veteran announcer, 40's, some technical experience. Commercial delivery sincere and sophisticated with- Would like opportunity to learn AM or TV mainte- Two engineers with first class license needed out being phony. Also thoroughly versed with Jazz nance. Prefer medium market. Dependable. Coopera- immediately. Should have good solid -state back- and the Classics. Seeking position that pays well tive, family. K. Roberts, General Delivery, Sarasota, ground and systems knowledge. Major midwest in major market. Box J -375, BROADCASTING. Fla. market with all RCA color. Send complete resume and salary requirements. Box J -320, BROADCAST- Experienced first phone. Authoritative news, excel- I NG. lent production. Ready to move up. Prefer pro-pro - NEWS 4 p.m., 717 -867 -2876. Newsman, presently working for major network Excellent opportunity for young aggressive engineer B 1 BR TV maintenance x -376, station in NYC as Wants with studio experience. Studio engi- writer /editor. back on air neering as reporter, ten yrs. exp. Previously news director supervisor position open with forward -look- Pop, Middle Road -young, assiduous, smooth, ing all 1st class license. Medium or major markets color station. State experience, salary re- bright delivery. Agency calibre production. Medium, quirements, Box J -332, BROADCASTING. 215- only, 11 thousand base. Box J -291, BROADCAST- major market background. Best references. ING. 455 -4625. Box J -380, BROADCASTING. Chief engineer large NYC diocesan (ITFS system) first phone, studio and transmission Professional news announcer- writer producer. Over facilities in- Vietnam returnee, air personality looking for a 25 years in professional broadcasting- Washington, cluding helical ( VTR's), salary negotiable, send a resume. Box J -392, BROADCASTING. professional top-40 station in large medium or D.C. area Box J -329, BROADCASTING. metro market with warm year -round climate. Prefer TV technician large NYC diocesan (ITFS system) California or Florida . . But all offers considered. Black radio newsman, young, experienced, seeks Six years experience: 3 commercial. 3 AFRTS, challenging position basic electronics maintenance and operation studio in major market with heavy transmission including $200 weekly or compensation equivalent. Third emphasis on outside reporting. Hard helical ( VTR's), technical worker with skill and phone, military complete. Available Dec. 1, Box tested supervisorial abilities. Also interested flexibility needed. Salary negotiable. Box in 1-393, BROADCASTING. J -384, BROADCASTING. "Pounding a TV news beat ?" Box J -339, BROAD- CASTING. Senior operating engineer, University Wisconsin, Announcer, Dl, newscaster, experienced, congenial of Position Madison, WHA TV. Perform all phases of television personality, married, northeast preferred. Box J -385, desired as full -time newsman, or newsman broadcasting operations. Need five years work BROADCASTING. DJ: non rocker, East Coast location preferred. Box of experience in the operation of a variety of radio J -343, BROADCASTING. or television broadcasting equipment, at least one Two and a half years experience, third phone. year of which was as a Senior Operating Engineer. Box J -386, BROADCASTING. Programing, production. Others Must possess a First Class FCC license. Start at $765 a month: raises to $995. Apply by October 3 General production -news announcing-personnel to 3rd endorsed beginner; single, 24 yrs., draft free, man- the State Bureau of Personnel, 1 West Wilson wants first break in any radio station. Broadcast agement. Over 25 years professional broadcasting ex- Street, Madison, Wisconsin 53702. An equal op- perience. school-authoritative and good voice relocate. Washington, D.C. Area. Box 1-328, BROAD- portunity employer. -will CASTING. Career minded, not just a lob available now! Write Richard T. Beasley, 1656 Cornwall Ave., Needed, experienced video engineers. Southwest Waterloo, Iowa 50702. Small stations: Let San Francisco area announcers Florida station requires man capable of maintaining do your commercial and promotional production. PL 70 camera, TK 27 film chain, 1200 series VTR's Reasonable rates. and MOR morning or mid -morning happy person with Write for more information, Box (AMPEX) associated equipment. Florida living at J -334, BROADCASTING. its finest, with and happy sound -best references. 7 years experience, perfect climate fishing. If you i;ke living this is degree, 3rd Phone (309) 342 -1775. the place. If you don't mind work- Am a staffman in a very big TV station in a very ing (and that's what we need) we want to pay you large market. Have 13 years AM -TV experience and good wages. Fast growing VHF station, on the air Female announcer -needs first break in radio. DJ desire and am qualified for radkk. PD position in 15 years, wants the right men who can advance as newscaster, commercials, broadcast school graduate somewhat smaller area. Let's ge: together. Box J- this solid CBS network station advances. Full details 3rd endorsed, good voice, tight board, will relocate. 338, BROADCASTING. by calling or writing Frank C. Nodine, WINK TV, Claudia Lindner, 4917 Stacy St., Oakland, Califor- Ft. Myers, Florida 813- 334 -1131. nia 415 -635 -4541. Attention managers- owners of the fulltime AM stations in competitive markets. Seeking position, pro - Temporary help positions for technicians available Progressive rock jock if you need one tomorrow call graming one of the nation's most successful good for approximately Sept. to March at full color Mickey today. (415) 383 -1618, 822 Clayton St. music formats. First phone. married. Let's talk! 618- Chicago ETV station. Contact Chief Engineer, #6, San Francisco, Calif. 94117. 451 -7511. Box J -345, BROADCASTING. WTTW, 5400 N. St. Louis Ave., Chicago, Ill. 60625. Tel.; 312 -583 -5000. Program director -music director. Modern country. Announcer DJ newscaster . 15 years exp. . Complete respor,sibility for three format change- Work and ski Colorado -first phone engineers for seeking permanent radio position . . . 1st phone overs. Solid track record credentials. Three 50 kw AM transmitter and TV operator /Maint -color . . . family man . present position seven years -top top -10 markets-strong on -air and production VHF. Call: Mike Shafer CE, XYZ TV Inc. 303 . Bob Germain, 50 Townhouse Drive, Easthampton, -242- J P.O Mass, 413 -527 -2329. background. Box -387, BROADCASTING. 5000. Box 789, Grand Junction, Colo. 81501. FM- stero. announce -music and programing director - Chief engineer -entirely responsible for the design, Top -40 PD /DJ winning personality induces perfec- position desired by Philadelphia station manager. maintenance and operation of I.O. and vidicon tion and cooperative work, knows music, 8 years Will relocate. Box 59, Rancocas, N.J., (609) 871- cameras, quad and helical vtr's, film projectors, experience, 3rd class. Available now! (513) 631- 3160. cable distribution systems, audio systems and tech- 5428. nical personnel. College student with music degree looking for job $10,000 to Start. Technician-will operate and help maintain above. in radio station as music librarian. Paul Rilling, $6,000 to start. North Virginia 1st phone Wesdeil Ford, College Carolina- Stations: Washing- 5750 Rising Sun Ave., Philadlephia, Pennsylvania of the Desert, 43 -500 Mon- ton, terey Ave., Palm D.C., Professional available for air shift or 19120. (215) 722 -4411. Desert, Calif. 92260. 714 -346- programing. Call 919- 330 -4236. 8041. FM- Nation's leading background music programer Production DI newscaster 9 years, experience in- desires new challenge. 215- 324 -4125. Television engineer to be in charge of master concluding TV and Theater. Exceptional talent, married, trol operations in CCTV including master switching, operating all facets of film chain, operating video 1 child. Veteran. Cruze, 1 Buchanan Rd., Asheville, TELEVISION N.C. 28803. (704) 254 -2577. tape machines requiring experienced quad VTR maintenance technician and operator, in state -of- Help Wanted the -art university operation. Interaction with opera- Creative personality seeks major market. The result tions and engineers about picture quality and of 11 years of collecting humor and information Announcers everything that goes on the air and with pro - is an entertaining program that gets attention. For graming about film and video aircheck write taped programs. to 1048 Pine St., Santa Monica, Personable, dependable, announcer for South Texas Contact State University College, Oneonta, New California 90405. station. Box 1-176, BROADCASTING. York. Phone: 607 -431 -3314.

90 BROADCASTING, Sept. 29, 1969 TELEVISION--Help Wanted Programing, Production, Others Situations Wanted continued Technical continued Programing, Production, Others Studio crewman (cameraman, floorman, break- direc- College grad, veteran, with some commercial, edu- continued tor) for ETV station. $7,000 to $7,800 depending cational experience, looking for production job. on experience. Send resume to John Hutchinson, Charles Houlberg, Crab Orchard Estates #4, Car- Television engineer with extensive maintenance back- WNED TV, Hotel, Lafayette, Baffalo, New York bondale, Illinois, (618) 549-3608. ground in color and black and white television 14203. equipment. Plant one of largest in broadcast educa- WANTED TO BUY -Equipment tion. Full or part time. Send resume and financial Cinematographer -editor: Wanted to handle docu- requirements to: Richard D. Walsh, Grahm Junior Florida mentary work for the leading south station. used 250, 500, 1 kw & IO kw AM and Boston, Massachusetts We need College, 632 Beacon Street, Creativity and aggressiveness are a must. Send re- FM transmitters. No junk. Guarantee Radio Supply 02215. sume and samples of your work, c/o Broadcast op- Corp., 1314 Iturbide St., Laredo, Texas 78040. eration Dept. WTVJ TV, 316 N. Miami Ave., Miami, Fla. 33128. Need good used 500 watt transmitter (or 1 kw NEWS with 500 watt cutback). K -RAM Radio, 5441 Multiple system owner Television Communications Paradise Rd., Suite 206, Las Vegas, Nevada 89109. Experienced newsman with editorial skills for sta- Corporation, is searching for a man with solid action in Texas Gulf Coast city. Box J -164, BROAD- counting background to fill newly created position of Wanted:Good second hand TV cameras. Orthicon CASTING. financial director in its CATV division. Must be willing and tube -type of the RCA TK -31 or GE -4PC 11 to travel and anxious to participate in all related series, etc. Using three -inch Orthicon 5820 type CAT)/ operational matters. Address inquiries to F. and The man we're looking for is an on- camera pro complete with lenses, camera control, dolly Gordon Fuqua, Executive Vice President, TVC, 610 J ready to take over anchor man slot now for tripod or pedestal. Box -300, BROADCASTING. Fifth Ave., New York City 10020. an agressive number I medium market news opera- Complete high -power FM stereo station equip- tion. He's a trained reporter who can follow a story Send resume and salary requirements only if you transmitter, anten- from beginning to end. He can administrate and is ment. Consoles, tape recorders, are a totally dedicated /director with the na, tower, and all accessories. Write stating con- willing to start out as a number two man in producer creative imagination and experience to produce Box J -379, BROADCASTING. the department, but will not be willing to dition and price. quality television for a full -color NBC affiliate in be number two for very long. In short we're Florida. Reply P.O. Box 510, Palm Beach, Fla. looking for a mover and we'll move right along with FOR SALE -Equipment VTR him. If you fill the bill rush resume and or Exciting, challenging new opportunity for capable J Coaxial -cable- Heliax, Styroflex, Spiroline, etc. and PIX with first reply to Box -333, BROADCASTING. producer to head program department of estab- fittings. Unused mat'( -large stock -surplus prices. lished cable TV system soon to begin local origi- for price list. S -W Elect. Co., Box 4668, Oak- weekend news and special re- nation. Write Newsman to anchor Must have educational or commercial TV land, Calif. 94623, phone 415-832 -3527. ports. You'll invest gate, write, shoot film at medium program experience. Salary depends on experience, market, midwest VHF. Will consider radio newsman ability. Send voice tape, resume listing age edu- with good delivery eager to learn TV. Send photo, cation, marital and draft status, experience in Stereo -Automation equipment -late model ATC, complete system delivery 2 weeks, call 1- 801 -262- resume and current salary to Box J -336, BROAD- detail, references Bob Hawkins, Kankakee TV Cable CASTING Co. 150 S. Dearborn, Kankakee, Ill. 60901. 2431, Mr. Carlson.

Midwest metro NBC affiliate seeks mature, experi- For Sale-ITA 5 kw FM transmitter, 250 driving, enced newsman to anchor top -rated 10 P.M. strip TELEVISION 5 kw, Bay. Complete with solid state rectifiers, and coupler. Tuned in 3 station market. Salary open-excellent fringe Harmonic filter, directional to 97.7 mh /s. Call Dave Jordan, 703 -935 -2816. benefits and working conditions. Box J -352, BROAD- Situations Wanted CASTING. Management Electronic research type 425 25 kw isolation trans- mc, Factory will con- News photographer. TV experience vital. Mid -west. former used one year on 97.1 FM Make reasonable offer. Good salary. Send resume and salary requirement: Program manager, 34, creative program director, vert to your frequency. Frank Carman, KLUB -KWIC, Box 389, Salt Lake Box J -373, BROADCASTING. now working large metro market. Engineering, production- direction background, film buying, FCC City, Utah 84110. rules, all phases of TV operations and management, Assistant sports director for major southeastern some sales. Now in east will relocate. Box J -381, Used RCA TTU -25 transmitter complete. Channel CBS affiliate. Three -man department. Must be BROADCASTING. 42. Available immediately. $50,000.00. Contact as reporter -writer. Photog- good on the air and Tom Sleeman, WBMG -TV, Birming- raphy skills desirable but not necessary. Excellent Chief Engineer ham, Alabama. opportunity with a major group broadcaster. Please Announcers send VTR or film w'th first letter. It will be TR in excellent condition returned promptly. An equal opportunity employer. Quality all phase, 2 years TV, I year radio, 5 years One (11 RCA -3 -VTR One (1) RCA TR -5 -VTR in excellent Box J -398, BROADCASTING. theater, Cruze, 1 Buchanan Road, Asheville, N.C. $10,000.00. 28803. (704) 254 -2577. condition $11,900.00. Both units include one (1) used Newsphotographers-All with journalism degrees or head. Box 1-347, BROADCASTING. comparable experience for expanded news -docu- Technical mentary department. Contact: Gene Strul, WCKT- 5 kw AM broadcast transmitter. RCA 5 -DX. Two TV, Miami, Fla. PL 1 -6692. An equal opportunity Fifteen years experience including network and spare modulator: spare final parts. In 24 hours use, employer. four years radio navigation in the far east playing easily meets proof. Available December, $2,800.00. colonialist. Box J -162, BROADCASTING. Also 5 kw phasor (DA -I, two tower 137, OKHZ): RCA monitor, general TV newsman, strong on air. Good salary. Great Antenna tuning units, phase monitor; use, manuals, draw- recreation area. Small University town. No floaters. News modulation all current ings I kw AM broadcast transmitter, "Over thirty preferred. Contact Lou W. Chappell, included. never Manager, WLUC TV Inc., P.O. Box 460, Bauer new one year, used Auxiliary. Avail- Station Experienced TV news -film man in top -100 seeks New Marquette, Michigan 49855. Phone Number: 906- able January. WFEA, Box 149, Manchester, advancement. Journalism-film grad, 27, married, Hampshire. 603- 625 -5491. 475 -4161. IA Post Corporation subsidiary.) six -years in all phases of radio, TV film, writing. Two years solid TV news and film. VTR air check, Television frequency /modulation monitor. General TV news photographer . . top ten market; top films, resume available. Box J -314, BROADCAST- I radio type 1181. Present crystal for Channel 49. pay -fringe benefits . . . pros only. Call Bob Har- NG. F.O.B. Muncie. per 412 -242 -4300. Just taken out of service. $350 Chief Summer has gone and so has your newsman? You Engineer, WLBC TV, Muncie. Indiana 47302. can replace him with a digger who can handle an Programing, Production, Others assignment desk, cover a beat, write, shoot and KFNF radio Sendandoah, Iowa, lost license has com- read. Box J -356, BROADCASTING. plete I kw station for sale technical equipment, Director -announcer with dependability and origi- office equipment, sacrifice for all or sell part, write nality who can handle board with accuracy and Negro Army First Lieutenant. Excellent references, for inventory. Nicholas Tedesco, 1859 Arcade St.. judgment. South Texas VHF. Box J -170, BROAD- college, dependable. Seeks apprenticeship or trainee St. Paul, Minnesota 55109, Telephone 776 -1289. CASTING. program in television news reporting writing, willing to travel, fluent Spanish. Will be discharged from Towers for sale, erection and maintenance. 17 years Operations manager for midwest network affiliate. Army December 1969, Frank Kelley. 1263 -17th Ave.. experience in tower erection. Robinson Tower Com- Great opportunity for management- oriented, ex- San Francisco, California, (415) 681 -1806. pany, P.O. 143, Greenville, N.C. 27834, Phone: 919- perienced professional, knowledgeable in all phases 758 -1453. of commercial broadcasting. Must be active in Programing, Production, Others public affairs. Send complete resume and salary 250 watts Gales transmitter. Like new. Only 9700 requirements to Box J -249, BROADCASTING. Television cameraman, ETV experience, graduate hrs. on it. Increasing power. Available immediately. RCA studio school, FCC 3rd endorsed, presently David Hogendorn (319) 568 -3476, Waukon, Iowa. in looking a Medium size station southeast for employed. Box J -274, BROADCASTING. young, creative, ambitious director. Directing experience preferred. Will accept applications from MISCELLANEOUS Professional production 25 production assistant desiring the chance to move director -writer. Over years in broadcasting. Washington, D.C. Area, Box J- Deejaysl 11,000 classified gag lines. ;10.00. Un- up. Box J -369, BROADCASTING. 330, BROADCASTING. conditionally guaranteed. Comedy catalog free. 95338. Top ten market. Immediate need. Creative pro- Edmund Orrin, Mariposa, Calif. ducer /director experienced in sports and commer- RTF graduate with BS and MS degrees and some cial production and direction. Send full background commercial experience in news and promotion, de- Voice drop -ins; Los Angeles success sound can make sires position in TV directing, sales, news or pro- number I. Professionally taped comedy drop -ins. and salary rquirements to Box J -382, BROADCAST- you graming. Box J -341, BROADCASTING. 50 only ROW Broadcast Associates, 6158 Debs, I NG. $5. Woodland Hills, Calif. 91364. Graphic Artist with high style design background Promotion manager needed at WBRE TV, Good basic seeks position as art director with progressive Games, gimmicks, intros, breaks, one liners, brain salary, fringe benefits growth potential and pleasant operation. Two years experience in all phases of storming, all in one package! Monthly. $2 sample. conditions. Send complete resume to Operations graphic largens VHF. in News-features Associates, 1312 Beverly, St. Louis, Manager WBRE TV, Wilkes Barre, Pa. advertings design. J-368, BROADCASTING.BROADCAST Mo.

BROADCASTING, Sept. 29, 1969 91 Miscellaneous continued INSTRUCTIONS continued Help Wanted-Management

Prizes! Prizes! Prizes! National Brands for promo- Since 1946. Original course for FCC First Class in weeks. tions, contests, programing. No barter, Radio - telephone Operators License six Ap- or trade for facilities better! For fantastic deal, write or phone: proved veterans. Low -cost dormitory at school. Reservations required Several months Radio Features, Inc., 166 E. Superior St., Chicago, ahead Enrolling now for Oct .1, Jan. 7. RADIO V.P. Illinois 60611, 312 -944 -3700. advisable For information, references and reservations, Here is an exceptional opportunity for an write William 8. Ogden, Radio Operational Engineer- of managing a 4 million 25 ideas local radio advertisers can use presented executive capable ing School, 5075 Warner Avenue, Huntington Beach, present General monthly in your own personalized house organ. annual gross station. Our California 92647. (Formerly of Burbank, California) Manager has been promoted to a new Station Newsletters, Box 373, Lima, O. assignment within the corporation. We are Radio Engineering Incorporated Schools have the Get your "ticket!" Memorize, study -Command's ready to interview qualified candidates finest and fastest course available for the 1st Class immediately in order to fill the opening "1969 Tests -Answers" for FCC First Class License. Radio Telephone License (famous 5 week course). -plus- Command's "Self -Study Ability Test." as soon as possible. Base salary up to Total tuition $360. Class begins at all R.E.I. Schools $60,000 with excellent incentive arrange- Proven. $5.00. Command Productions, Box 26348, Oct. 13 G Nov. 17. Call or write the R.E.I. San Francisco 94126. ment. Total compensation should exceed School nearest you for information. We guarantee $75,000 first year. Rush resume to Box you Electronics, not questions and answers. J Broadcasting. "Insight" continuing series of fully produced 90- -129, second "Mini -documentarties" on wide variety of R.E.I. in Beautiful Sarasota, the home office, 1336 We are not a major group and all replies current "feature" topics. Broadcast them with or Main Street, Sarasota, Florida 33577. Call (813! will he held In confidence. without your local commercial insert. Twenty shows 955 -6922. Fully approved for Veterans training. on each 7. reel. Prices, complete details and tape samples $2.00 (refundable). The Chicago Broad- R.E.I. In Fascinating K. C. at 3123 Gillham Rd., cast Circle, 11I E. Ontario, Chicago 60611. Kansas City, Mo. 64109 Call (8161 WE I -5444. Fully approved for Veterans Training. Can't find ill-You need: "DJ Source Book." . - Sales Save time looking for jokes . gimmicks , R.E.I. in Delightful Glendale at 625 E. Colorado St., jingles . . . promotions magazines . , pro- Glendale, California 91205. Call (213) 244 -6777. graming . plus "hundreds" more! Only $4.95. Command, Box 26348, San Francisco 94126. R.E.I. in Historic Fredericksburg at 809 Caroline St., Fredericksburg, Va. 22401. Call 1703) 373 -1441. MAN EXPERIENCED "Prudence" turn on your audience with America's sexiest female voice one line drop -in's $35. "VIP Licensed by the New York State department of Zippers" 1200 feet of hilarious one liners $35. education. 1st class FCC license preparation for IN Box J -272, BROADCASTING. people who cannot afford to make mistakes. Also announcer-DI-news--sports, training. Contact: BROADCAST TRADE DEALS Wild tracks .. Funny drop -in voices from: Movies, ATS. 25 W 43rd St., New York, N.Y. 10036. programs, records, etc. Real DJ show business: 100 Phone (212) OX 5 -9245 V A. approved -student We're looking for a man experienced only $5. (tape; 71 ips) Command, Box 26348, San loan program. Francisco 94126. in merchandise trade deals with na- First class license in only four weeks at TIB . . tional manufacturers. He need not be Voice station I.D,'s very deep voice 3 for $5.00. tuition $295 00 . . . results guaranteed. available on a full -time basis, al- Bill Shrik, P.O. 2812, Munice, Indiana. TIB /Music City Veteran approved though we would perfer it. Please Small markets: sell the big sound of music. Syn- classes start Sept. 29, Oct. 27th. Tennessee Institute send full details on your background dicated "Rock" show -current! One -two hours Satur- of Broadcasting, 2106 -A 8th Ave. South, Nashville, to: days. Box J -361, BROADCASTING. Tennessee 37204 (615-297 -8084). Box J -391, Broadcasting. INSTRUCTIONS TIB /New England . class starts Oct. 20th . Technical Institute of Broadcasting, 800 Silver Lane, East Hartford, Connecticut 06118 (203-289 -9400). FCC License ana Associate Degree in Electronics earned mostly by home study. Free catalog. Gran- TIB /Miami . . . next class tham Schools, 1505 N Western, Hollywood, starts Oct. 6th. SALESMEN Cali- Technical Institute of Broadcasting, 283 fornia 90027. South To line Krome Ace., Homestead, Florida (305 -247 -1135) offer our expanded of quality radio programs, promotions, and short First Class License in six weeks. Highest success rate features to stations. Proven ideas, new in American Institute of radio offers the nation's the Great North . Country Theory and laboratory finest quality course for your class in ones now being developed. Boost your in training. Approved first license for Veterans Training. Elkins three to five weeks. Individual instruction. come substantially if you're now calling Institute in Minneapolis, Classes 4119 East Lake Street, start every Monday. Tuition $300.00, Oil radio or TV stations. Write: Minneapolis. Minnesota 2622 Old 55406 Lebanon Road, Nashville, Tennessee 37214. 615- Herb Robinson, HARCO 889 -0469, 615- 889 -2480. New Orleans now has Elkins famous I2 -week 2519 Maryland Ave. Broadcast course. Professional staff, top -notch First fast through tape recorded Baltimore, Md. 21218. equipment. Elkins Institute, phone lessons at 333 St Charles Avenue, home plus one week personal instruction in Wash- New Orleans. Louisiana ington, D.C., Chicago, Atlanta, Detroit, Seattle, Portland and Los Angeles. Proven results. The nationally Our Announcers known six -week Elkins Training for seventeenth year teaching FCC license courses. an FCC first class license. Conveniently located on Bob Johnson Radio License Training, 1060 D Dun - the Loop in Chicago. Fully GI approved. Elkins In- can, Manhattan Beach, Calif. Telephone in 90266. stitute Chicago, 14 East Jacksvt Street, Chicago, 213- 379-4461. Illinois 60604 Wanted: Detroit -one week first phone instruction, Dec. Drive Time Announcer for Black owned, ff Elkins Is the nation's largest and most respected 12 -18th for our audio -visual students. Bob John- and operated Station. 3 years experi- son, 1060 D Duncan, Manhattan name in First Class FCC licensing. Complete course Beach, Calif. ence required. Send tape, resume, and in six weeks Fully approved for Veteran's Training 90266. Accredited by the National salary required to the: Association of Trade Seattle week first phone instruction, Dec. and Technical Schools. Write -one Program Director, KPRS Broadcasting Elkins Institute, 2603 4 -10th for our audio -visual students. Bob Johnson, Inwood Road. Dallas, Texas 75235. 1060 D Duncan, Manhattan Beach, Calif. 90266. Co., 2301 Grand Avenue, Kansas City, Missouri 64108, The Masters. Elkins Radio License School of Atlanta In your town, unequalled personal FCC license offers the highest success rate of all first Class instruction. Save traveling and living expenses. Our License schools. Fully approved for Veterans Train- tape recorded home study first phone course with ing. Elkins Institute in Atlanta, 1139 Spring Street, one week personal instruction in your town is Atlanta. Georgia 30309. available to small groups, radio stations and indus- TOP FORTY try. Five year proven record. Write, Seminars, Bob AIR PERSONALITY Be prepared. First Class FCC License in six weeks. Johnson Radio License Training, 1060 D Duncan, WEST COAST Top quality theory and laboratory instruction. Fully Manhattan Beach, Calif. 90266. approved for Veterans Training. Elkins Radio License $21,000 starting salary for air per- School of New Orleans, 333 St. Charles Avenue, See our Display ad under instruction on page 94. sonality who can entertain our listen- New Orleans. Louisiana 70130. Don Martin School of Radio & TV, 1653 No. Cher- ers. First opening in two years and okee, Hollywood, California. HO 2 -3281. Attention Houston and Gulf coast area residents. we want the best talent in the country Elkins Institute offers First Class FCC licensing in RADIO -HELP WANTED at this salary figure. Tapes invited only six weeks. Quality instruction. Elkins Institute from medium market air personalities, in Houston, 2120 Travis, Houston, Texas 77002. too. Send air check and resume to: Box J -296, Broadcasting. Announcing, programing, production, newscasting, All replies acknowledged. sportscasting, console operation, disc jockeying and AUTUMN IN all phases of radio and TV broadcasting. All taught VERMONT by highly qualified professional teachers. The nation's newest, finest and most complete facilities A beautiful place to work (like- including our own commercial broadcast station- MOVE WEST YOUNG MAN KEIR. Fully approved for veterans training. Accred- wise winter, spring & summer) ited by the National Association of Trade and sales, engineering, anncrs., all depts. Top southern California MOR station Technical Schools. Elkins Institute, 2603 Inwood Road, Dallas, Texas 75235. wants afternoon traffic time personality Vermont Assoc. of Broadcasters with proven ratings. Salary in 5 figures. First class license -day evening classes forming now. Box 910, White River Jct., Vt. 05001, Send tepe, resume and picture to: Washington Academy of Radio -TV, 1322 18th St., N.W. Washington, D.C. (202) 234 -6916. Box 1-357, Broadcasting.

92 BROADCASTING, Sept. 29, 1969 Announcers continued Help Wanted Situations Wanted Technical Management continued

UNICOM SERVICES INC. TOP MANAGEMENT - A MU YIOt MI,IA I4Attgn nWIa Seasoned pro, exceptional mgmnt, sales and programing savvy. Keen competitive sense. ENGINEERING Want to move to "big time" from Suburbia! Prefer NY or Phil. Consider top dozen mkts. We Need in key mgmnt or unusual #2 position. Out- OPENINGS standing references and record. D.J.s -All Formats & Beginners Box J -253, Broadcasting. Radio & Television Chief Engineer open- Newsmen ings are now available to qualified can- 1st Ticket Combo & Engineers didates in every area of the country. Also, openings with broadcast equipment Small Market Salesmen (Good manufacturers for Product Managers, Pay) Sales Managers & Salesmen and Design ECRUITINC P.D.s (Small Market) Engineers, etc. Send resume today! No fee and confidential. Rush Tape & Resume Plus Salary PROBLEMS? Requirements to: Nationwide Broadcast Services CALL A PROFESSIONAL Unicorn Services, Inc. 645 N. Michigan Ave. 7125 W. 44th Ave. Chicago, Illinois 60610 RECRUITER! Wheat Ridge, Colo. 80033 303 -421 -7773 More and more broadcasting cor- porations across the country are using our modern "search" techniques to find the w Situations Wanted best executives, STAFF Announcer salesmen, and air talent. Leading mid -west AM-TV station lin top 20 Management market, with Network and MOR radio) has Q Contact opening for Staff Announcer. Need young man Ron Curtis, Pres. with imagination. flexibility and experience in 312- 337 -5318 general announcing assignments. Send tape, 645 North Michigan Avenue resume. etc., to: Chicago. Illinois 60611 Box J -366, Broadcasting. SALES & ADMIN EXEC "'Opportunity "Employer -Equal `Nationwide Management ,..1,11,11,1s1s,wua.n ., At 39 I've sold large and small markets. Outstanding record selling local, Consultants, Inc. Programing, Production, Others regional, and Nat. accounts. A history of success in Sales, Ratings, Program- Announcers 10*..-....11.._,,1 ing, management & org. ability. If you PROGRAM MGR. demand excellence & give commensurate Vrt stf

Programing, Production, Others

-g it+ TRADE DEAL WANTED & Will trade exceptional talent "MAJOR MARKET" proven Experienced bookkeeper for AM station WSTX in ability for a daily show on beautiful Christiansted, St. Croix, U.S. Virgin Islands. your station (... And songe money too, of course.) Male or female, single. Equal opportunity station. Box .11.-362, Broadcasting. New offices and an- studios. Starting salary $6,500 J nually. Will pay travel from mainland for right per-

son. Send picture, resume to : Need help? You Can't Top A Bob Carpenter CLASSIFIED AD in P.O. Box 428 Christiansted, St. Croix, US.V.I. 00820. IroaiIcastíiig

BROADCASTING, Sept. 29, 1969 93 TELEVISION -Help Wanted TELEVISION-Help Wanted INSTRUCTIONS Management NEWS continued

SALES MANAGEMENT NEWS CAMERAMAN R We are accepting applications from a News cameraman for top 10 operation. Top limited number of Sales Managers pay. working conditions and fringe benefits. and Salesmen for placement with our Union shop. Professional only. Area code Radio and Television clients. Many of these openings are with 412-242-4300 Ext. 265. F.C.C. 1ST PHONE IN well -known stations in top markets. College grads currently earning under 5 WEEKS $20,000 per year are invited to submit their resume on a confidential TOTAL TUITION $360 basis. No fee to individuals for this service. ROOMS and APTS. $15 -$20 Newscaster -Commentator PER WEEK Ron Curtis Top Florida TV Market Nationwide Management IN Consultants Experienced only need apply. Strong ATTEND SCHOOL 645 No. Michigan Ave. delivery . authoritative ... good eye Glendale, Calif. Chicago, III. 60611 contact: Dig, write, interview. Send resume, salary requirements. Fredericksburg, Va. Box J-243, Broadcasting. Kansas City, Mo. Sales 1 .ice.,- ..-.._ .._.._.._.._ ..- .._._.._,4, OR INSTRUCTIONS 1336 Main St. senior Sarasota, Fla. 33577 sales F.C.C. 1st PHONE Call 813 -955 -6922 in six weeks > representative EDUCATION COMPREHENSION Employment Service KNOWLEDGE VIDEO PRODUCTS F inest Instructors 527 Madison Ave_ New York, N.Y. 10022 Aggressive sales representa- Years of practical experience tives with strong technical I ntensive Methods knowledge of TV equipment Animated Electronic Films are needed in Washington, R Costs BROADCAST PERSONNEL AGENCY D.C., New York and Chicago. Sherlee Barish, Director A number of our top execu- Only one charge to completion tives started from these s elected Accommodations Wanted to Buy Stations positions. Student rates at Hollywood -Plaza Come and work with the Hotel finest in the field. T op Results Ampex has an exceptional WANTED PROFITABLE AM PROPERTY Our students obtain their Ists. profit sharing plan plus an Up to $350 M. Prefer along east coast. employee benefit program. LEARN Contact: For an interview pick up the WLNG Radio phone and call collect at the Nation's oldest Sag Harbor, L.I. N.Y. 516 -725.2300. Ray Rutman and most respected (415) 367 -2509 School of Broadcast Training 2655 Bay Rd., DON MARTIN SCHOOL OF RADIO & TV Redwood City, Calif. 94863 (established 1937) NYC ]FM Next Accelerated Class Starts or class B North jersey station. Radio pros 13th would buy 51 to 100 %. Confidential; prin- October cipals only. AMPEX for additional information call or write: Box J -144, Broadcasting. DON MARTIN SCHOOL OF RADIO & TV An Equal Opportunity Employer 1653 No. Cherokee, Hollywood, Cal. HO 2 -3281 AM /FM Help Wanted Technical Publicly -held broadcast corporation is looking toward acquiring five broadcast properties with the following qualifications: AM- or AM /FM combination in the top 100 markets; Class B -C FM only in major markets. Either cash; stock NEW YORK CITY OPPORTUNITY exchange; or a combination of the two. All replies will be treated in strictest confidence and full disclosure made prior Two supervising engineers needed for New York City television station. Operational to request for financial information. experience and B.E.E. or equivalent necessary. Salary up to $18.000/yr. Write, giving Present staff and management will be retained if at all Individual full details: possible. licensees will be considered for executive positions if desired. Reply to: Box J -397, Broadcasting. Box J -324, Broadcasting giving as much information as possible. All replies will be acknowledged. IIIIIIIiIIIIIi1iIIIIIIIiIiIIIiIII2IiiIIIifIIIIIfIfiIIi

94 BROADCASTING, Sept. 29, 1969 FOR SALE -Stations (Continued from page 87) as to what interrogatories and requests for documents applicants will not respond vol- Florida Fulltime untarily (Doc. 18417). Action Sept. 17. "169 Shares (49.7 %) of Stock in Hearing Examiner Chester F. Naumowicz NEW ENGLAND AM Central Florida. Fulltime AM Ra- Jr. in San Francisco (Chronicle Broadcast- dio station. $125,000. Terms. Pur- ing Co.), renewal of licenses of KRON -FM FCC is about to chaser has first option to buy re- and KRON-TV, on request of Broadcast Bu- approve our ac- maining stock when offered. Full reau continued conference to Sept. 23 (Doc. quiring AM in large, New Eng- particulars write. 18500). Action Sept. 11. land market. Our multiple station P.O. Box 2033. Call letter actions group needs a partner /general Winter Haven, Florida 33880. KXJK -FM, Forrest City Broadcasting Co., manager. Invest $25,000. Own Forrest Ark. KBFC(FM). 40% manage operation. Don't City, Granted apply if you haven't cash or prov- WCHQ(FM), Camuy Broadcasting Corp., STATIONS FOR SALE Camuy, P.R. Granted WCHQ -FM. en track record. T KLUE -FM, Radio Longview Inc., Long- 1. UPPER MIDWEST. AM -FM. Exclusive. Price view, Tex, Granted KHER -FM. 275,000. 29% down. Box J -390, Broadcasting. i 2. SOUTH. AM -FM. Exclusive. $125,000. Terms. Renewal of licenses, 3 PACIFIC NORTHWEST. Gross $90,000. Price I $150,000. $25,000 down. all stations A. FLORIDA. Exclusive. Growing market. 530,- i . 000 down. } Broadcast Bureau granted renewal of licenses for following : KAMP El Centro, Fulltimer Calif.; KMEL Wenatchee, Wash.; WKBR Manchester, N. H. ; WLYN-FM Lynn Mass.; North Alabama radio station for sale WPHB Philipsburg and WWDL -FM Scran- full time . profitable, nice building, I, ton, both Pennsylvania; WSUX Seaford, excellent equipment. I kw days, 250 Jacjk L. Stoll 17. watts Del. Actions Sept. night. No brokers. Principals only 1 with financial reference. Write: and ASSOCIATES Box J -350, Broadcasting. 1 6381 Hollywood Blvd. Los Angeles, California 90028 Modification of CP's, I Area Code 213 -464 -7279 all stations Broadcast Bureau granted mod. of CP's to extend completion dates for following: FOR SALE Confidential Listings WNTY Southington, Conn., to Oct. 16; KYUS -TV Miles City, Mont., to March 18, RADIO -TV -CA ry Oct. 18, Old, established, 5kw in midwest city N.E. S.E. S.W. N.W. 1970; WUTR(TV) Utica, N.Y., to - - - 1970. Actions Sept, 18. of 45,000. Gross last three years above $180,000. No Brokers, please. Reply: C,. BENNETT LARSON,INC. Box J -340, Broadcasting. R.C.A. Building. 6..63 Sunset Blvd.. Suite 701 Processing line Hollywood, California 90028 213/469.1171 FCC notified that on Oct. 28, following BROKERS- CONSULTANTS AM applications will be considered ready and available for processing: WFNC Fay-

I I I I I Co. I I I I I I I 'Z111I II II II II I CI II I II II II I II I II II II II III II I II I II II I II II I II II I I II I II III II I II I I I I I Broadcasting IIII IIIII IIIII II III I II IIIII II I II II I I , etteville. N. C., Cape Fear has license: 940 kc, 1 kw, 10 kw-LS, DA -N, = AM-FM ° U; has CP: 940 kc, 1 kw, 50 kw -LS, DA-2,U; a,ue jïebí.a Xßrokerss 3lnc. requests 940 kc, 1 kw, 50 kw -LS, DA-N, U. - Single station market = KNBA Vallelo, Calif., KNBA Inc. has: 116 CENTRAL PARK SOUTH = CASH FLOW = 1190 kc. 250 w-D: requests: 1190 kc, 1 kw, = approximately $110,000 = 250 w (CH) -D. NEW Waterloo, Iowa, Clark NEW YORK, N. Y. Broadcasting Co. Requests 850 kc, 500 w, = Price: $650,000 = DA -D. WEIF Moundsville, W. Va., Miracle 265 -3430 Valley Broadcasting Inc. Has: 1370 kc, 1 = Box J-396, Broadcasting. _ kw -D; requests: 1370 kc, 5 kw -D. NEW sIIIIIIIIIIIIIIIIIIIIIIIIaaIIIIIaIIIIIIiAIIIIItlIIIIIIIIIIaIiIIIIIIIIaIII IIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIiII IIIiIIIIIIa Nome, Alaska, Catholic Bishop of Northern Alaska. Requests 780 kc, 5 kw, 10 kw-LS-U. Translator actions Ky Small Daytime 85M Nego Neb Small Daytime 150M 29% Broadcast Bureau granted licenses cover- Tenn Small AM & FM 60.5M 29% Penn Small FM 160M 29% ing changes for following UHF translators: K8OBT, K78BK and K82BB Selling, Taloga Ind. Small FM 120M 29% Ariz Med Fulltime 90M 29% and Vial, all Oklahoma. Actions Sept. 18. Southlake Property Owners Association, N.H. Med Daytime 90M 29% West Metro Daytime 115M 29% Lake Isabella, Calif. Broadcast Bureau granted CP for new VHF- translator to serve South Major Daytime 265M 29% NY Major Daytime 500M 29% south shore of Lake Isabella on ch. 12 by rebroadcasting KABC-TV Los Angeles. Ac- tion Sept. 11. CHAPMAN ASSOCIATES Hamden, Conn. -FCC granted CP to RKO t, General Inc., licensee of WHCT-TV Hart- V7 media brokerage service® ford. Conn., for new 100 -w UHF translator to serve Hamden on ch. 83 by rebroadcasting -TV. Action Sept. 17. 2045 Peachtree Road Atlanta, Ga. 30309 WHCT KO7EJ and K1OCQ both Townsend, Mont. -Broadcast Bureau granted assignment of licenses of VHF translators to Townsend TV District. Action Sept. 18. K74DO Forrest -McAlister, N. M.- Broad- cast Bureau granted mod. of CP to make changes in ant. system of UHF translator. Whether you concentrate in broadcasting. It tells you Action Sept. 18. the printed media or in sky- when, why, where it happens American Colonial Broadcasting Carp., writing it's good business to as it happens. This Maricao, P.R.-Broadcast Bureau granted CP for new UHF translator to serve Mari - understand broadcasting- coverage-accurate, cao on ch. 82 by rebroadcasting WSUR -TV its impact, its costs, intensive, thorough - Ponce, P.R. Action Sept. 15. its inherent value to you, gives you the facts you need your client. BROADCASTING for your workday, CATV is the one book that keeps money- making use. Final actions you on the inside of Santa Barbara, Calif. -FCC granted petition by Cable TV of Santa Barbara Inc, and Cable TV of Santa Barbara County Inc. Subscribe now... pay later! for temporary stay of commission order requiring continued carriage of KCOY-TV Santa Maria, Calif., and to provide KCOY- TV with nonduplication protection. Action

BROADCASTING, Sept. 29, 1969 (FOR THE RECORD) 95 Sept. 19. board (.52 %), Paul Hamilton Jr., president- for TV and motion pictures, for 2.5% inter- chief executive officer (1.2 %), et al. Buyers est in Synergistic. Synergistic principals: Canton, Louisville and Meyers Lake, all own KQTV(TV) and numerous financial, Mr. Hogan. president, director and chief ex- Ohio - FCC denied request by Imperial leasing and insurance companies. Ann. Sept. ecutive officer; Mr. Averill, director, and Broadcasting Inc. for waiver of program 11. Elinor Bunin, director and vice president. exclusivity requirements of rules. Imperial Synergistic will own West Michigan Tele- given 30 days from release date order to KRNY -AM-FM Kearney. Neb. -Seek as- casters. Principals of West Michigan: Mr. comply with requirements. Action Sept. 17. signment of license from Radio Kearney Dempsey, president and general manager of Inc. to Semeco Broadcasting Corp. for WZZM-FM -TV (also becomes vice president Hannibal, Mo. -FCC denied petition by $185.000. Payne, presi- Hannibal Cable TV Inc. for waiver of pro- Sellers: John W. in charge of broadcasting for Synergistic). dent, et al. Buyers : W. O. Corrick, presi- William Seidman, chairman of board (who gram exclusivity requirements of rules and dent (90 and A. Barber. secre- CATV system given 30 days to comply with %), Charles also becomes chairman of Synergistic), requirements, Action tary (10%), Buyers own KICX(AM) Mc- Sept. 17. Cook. Neb. Mr. Corrick is general manager u WIBG(AM) Philadelphia - PCC granted Mt. Vernon, Ohio -FCC authorized Mt. of KICX. Mr. Barber is general manager of transfer of control of Seaboard Radio Broad- Vernon Cablevision Inc. to carry signals of farming operation, Ann. Sept. 22. casting Corp. from Storer Broadcasting Co. WKYC -TV, WEWS-TV, WJW (100% before, none after) to Buckley Broad- -TV and WIFI(FM) Philadelphia-Seeks assignment casting Corp. of California (none before, WKBF -TV. all Cleveland: and WJAN-TV Can- of license from High -Fidelity Broadcasters ton, WSWO -TV Springfield and WAKR -TV 100% after). Consideration: $5,700,000. Sell- Akron, all Ohio. Hearing provisions waived; Corp. to Philadelphia Inc. for $790,000. Sell- ers: Storer is group broadcaster. Bill request ers: Melvin Gollub. president, et al. Buyers: Michaels, president, et al. Buyers: Rich- for interim authority filed March - 14, granted. Action Sept. 17. Alexander M. Tanger, sole owner. Mr. Tan ard D. Buckley Jr., president (11 %). ger and wife own broadcast consultant firm. and Richard D. Buckley Sr., vice president Gordon, Pa. -FCC ordered Gordon Video He also owns WLKW -AM -FM Providence. (89 %). Mr. Buckley Sr. owns WDRC-AM- Inc. to show cause why it should not be R.I. Ann. Sept. 17. FM Hartford, Conn., and 45% of stock ordered to cease and desist from ,further brokerage. Messrs. Buckley Sr. and Jr. own violation of WRJS(AM) San German. P.R. -Seeks as- carriage and program exclusivity signment of license from Electronic 89% and 11 %. respectively. of KGIL(AM) requirements. Action Sept. 17. Enter- San Fernando, Calif.. KKHI-AM -FM San prises Inc. to Southwestern Broadcasting Seattle and 94% Aotions on motions Corp. for $80.000. Sellers: Iris Mieres Ayuso, Francisco, KOL -AM-FM president. L. and 6 %, respectively, of WWTC(AM) Min- Clement Littauer, executive neapolis. 17. Chief, Office of Opinions and Review in vice president, et al. Sellers own WITA -AM- Action Sept. Wheeling, W. Va. (Wheeling Antenna Inc.), FM San German, WITA -TV San Juan, KBKW(AM) Aberdeen, Wash. -FCC grant- CATV proceeding, granted petition by WITB -TV Mayaguez and WITP-TV Ponce, ed assignment of license from KBKW Inc. Wheeling Antenna and extended to Oct. 3 all Puerto Rico. and publishes El Imparcial. to Quincy Valley Broadcasters Inc. for time for filing reply to oppositions to peti- Buyers: Pedro Roman -Colazo, president $155,000. Sellers: Archie Taft Jr., president. tion for reconsideration (Doc. 18612). Ac- (50 %). Angel O. Roman. vice president, and et al. Buyers: John R. DiMeo, president tion Sept. 19. Angel E. Roman -Collazo. secretary -treasurer (60 %), Don Downing. vice president and (each 25 %). Pedro Roman Collazo and An- Donald R. Nelson, secretary (each 20 %). Hearing Examiner Thomas H. Donahue in Wheeling, W. own Messrs. DiMeo and Downing own 80% and Va. (Wheeling Antenna Inc.), WVOZAM) andaSvely, WOLA(FM) 20 %. respectively, of KENE(AM) Toppenish, CATV proceeding, following Sept. 18 con- tiy,ofma ference, continued Carolina, P.R. Angel O. Roman and Angel Wash. Messrs. DiMeo, Downing and Nelson hearing to Nov. 3 (Doc. E. Roman -Collazo own 10% and 90 %, re- own 65 %. 25% and 10 %. respectively, of 18612). Action Sept. 18. spectively. of construction corporation. Pe- KXLE(AM) Ellensburg. Wash. DiMeo is Hearing Examiner Isadore A. Honig in dro Roman -Collazo owns 25% of finance general manager of KAYO(AM) Seattle. Petoskey, Mich. (Great Lakes Community company. Buyers each own individual rent- Action Sept. 17. TV Inc.). CATV proceeding. In accordance al businesses. Ann. Sept. 18. with procedural arrangements made at WKBY(AM) Chatham, Va. -Seeks transfer Sept. 10 prehearing conference, set certain of control of Pittsylanvia County Broadcast- Cable television activities procedural dates; postponed hearing to Oct. 20 (Doc. 18613). ers Inc. from George G. Beasley (51% be- Action Sept. 10. fore. none after) to Everett C. Peace Jr. The following are activities in corn - Other action (49% before, 100% after). Consideration: $107.000. Principals: Mr. Peace is general munity- antenna television reported to Review board manager of WKBY and owns 50% of ap- BROADCASTING, through Sept. 23. Re- in Irons Mountain, Md., plicant to purchase WGOL(AM) CATV proceeding. Does. 17510 -16, 17531 -32. Goldsboro, include applications for permis- oral argument before panel of review board N.C. Ann. Sept. 18. ports scheduled for Oct. 14 in Washington. Action to install and operate CATV's, Sept. Final actions sion 17. grants of CATV franchises and sales of WJOI(AM) and WALT -FM, both Florence. Ala. -FCC granted transfers of control of existing installations. Ownership changes WJOI Radio Inc. from Cecil Batchelor and Claude E. Sparks (each 50% before, none in italics. Applications after) to Seven Points Investment Co. (none Franchise grants shown before, 100% after). Principals: George W. WDIG(AM) Dothan. Ala. -Seeks transfer McBurney. president (50 %). Madding King, Wood River, I11.- Madison County Cable - of control of Houston Broadcasters Inc. vice president (10 %) and Madding King Jr., vision Co. has been granted a 25 -Year fran- from Jess Swicegood (100% before, none secretary- treasurer (40 %). Mr. McBurney is chise. The principals in the company are after) to WDIG Inc. Florence, Ala., attorney and owns 50% of Robert Howe and Representative Ralph Smith (none before. 100% Illinois house. after). Consideration : $165,000. Principals of building company. Mr. McBurney and Mad- of Alton, Ill.. speaker of the WDIG Inc.: Margaret L. Wein. president ding King own development company. The system will provide a minimum of eight (98 %). G. M. Harrison. vice president, and Messrs. King own insurance agency. Con- channels at a maximum fee of $5 per month Ginger McCord. secretary (each 1 %). Mrs. sideration: $141,523.28. Action Sept. 17. and with a maximum installation charge of Wein will pay 3% of the gross re- owns rental property. Mr. Harrison KSLY $20. The firm owns 50% of law firm and 6% of bottling (AM) San Luis Obispo, Calif.- Broad- ceipts from monthly service charges for the plant. Ann. Sept. 18. cast Bureau granted assignment of license first 2,000 customers, 4% for 3.001 to 4,000 from Ben Wickham to Homer Odom for customers, 5% for 4.001 to 5.000 customers. WAQB -FM Atlantic Beach. Fla. -Seeks $170.000. Principal: Homer H. Odom is vice and 6.5% over 5.000 customers. After two assignment of license from Louac Inc. to president and general manager of WTTO- years the franchise may be voided for non- WKTX Inc. for $100,000 (price includes (AM) Toledo. Ohio. Action Sept. 18. performance. transfer of WKTX). Seller: William F. Acks, sole owner. See WKTX(AM) below. WSMW-TV Worcester. Mass. -Broadcast Auburn, Mass. - Parker Cablevision of Buyers: See below. Ann. Sept. 19. Bureau granted transfer of control of State Worcester, Mass., represented by Peter A. Mutual Broadcasting Corp. from State Mu- Consiglio and John J. Melican, has applied WKTX(AM) Atlantic Beach. Fla. -Seeks tual Life Assurance Co. of America (100% for a franchise. The system would offer a transfer of control of WKTX Inc. from before, none after) to America Group Corp. channel for school use, plus continuous news American Dielectrics Corp. (100% before. (none before. 100% after). No consideration and weather reports and stock-market quo- none after) to Gerald Brown. William Bivens, involved. Corporate reorganization. Princi- tations. Subscribers would pay between $5 Jack Donnell (each none before. 29Vy% pals: After transaction. America Group and $25 for installation and a monthly fee after). George Johnson and Donald Davis Corp. will be wholly owned by State Mutual of $5.95. (each none before, 6% after). Considera- Life Assurance. Action Sept. 9. tion: $100,000 Amityville, N. Y.- Teleprompter Island (price includes assignment of WZZM-FM -TV Rapids, WAQB -FM), Sellers: William F. Acks, sole Grand Mich. -FCC Cabl" TV Corp. (multiple CATV owner). owner. granted transfer of control of West Michi- represented by Leslie Read. has applied for See WAQB -FM above. Buyers: gan Telecasters Inc. from William Messrs. Brown. Bivens and Donnell are em- C. Demp- a nonexclusive franchise. The firm would sey, et. al. (as a group 100% before, none pay $2,500 on approval of the franchise, plus ployees of KWK(AM) St. Louis. Mr. John- after) to son owns advertising agency. Mr. Davis is Synergistic Communications Corp. 5% on the first $50,000 of annual revenue. P.R. (none before, 100% after). West Michigan scaling up to 10% on $150.000 and higher. director for chemical and drug manu- is 26 facturer. Ann. Sept. 19. owned by stockholders, 23 of whom Subscribers would pay $15 for installation own 3.7% each. Arthur K. and Sara Jane and $5 monthly. WTCX(AM) St. Petersburg, Fla. -Seeks Hemp own 3.7% Jointly and Mr. Dempsey transfer of control of Trans -Chord Inc. from owns 11.11 %. Stockholders will exchange Briarcliff Manor, N.Y. -Saw Mill River Murray Carpenter (35% before, none after) stock for Synergistic stock. resulting in the Cablevision Inc. has been awarded a five -year to James E. Midktff (65% before, 100% 26 stockholders owning 55% of Synergistic. franchise. after). Consideration: $40.000. Principals: Mr. Dempsey will own 6.1 %. Remaining Richfield. N.Y. -KWR Systems Inc. of Mr. Mldkiff owns funeral home and Edu- 45% will be owned by three new parties, New Hartford. N. Y.. has been granted a tron Corp. Ann. Sept. 17. Henry M. Hogan Jr.. Paul Neal Averill and franchise. Elinor Bunin. Mr. Hogan win exchange his KBEA(AM) Mission, Kan., and KBEY -FM 100% interest in HMH Inc., a Michigan Chesapeake. Va. Stoneman Corp., headed Kansas City, Mo. -Seek assignment of li- commercial printing company. and his 98% by Paul F. Rule of Cheaspeake. has applied censes from King Louie International Inc. interest in the Birmingham (Ala.) Eccentric for an exclusive 30 -year franchise. The sys- to Intermedia Inc. for $750.000. Sellers: for 41.84% of Synergistic. Mr. Averill will tem would provide 12 channels, including a Jack H. Glenn, chairman (14 %), Victor exchange his 2% interest in the Eccentric news- and -weather channel, a channel with Lerner, president (15 %). Harry Lerner, vice for .53% of Synergistic. Elinor Bunin will a continuous movie running 24 hours a day, president- treasurer, Morris Lerner, secretary exchange her 100% interest In Elinor Bunin and a channel for broadcast from a local (each 16 %), et al. Buyers: ISC Industries Productions Inc., which deals in creation studio. Subscribers would pay $10 for in- Inc., 100 %. George D. Gee. chairman of and production of graphic designs and films stallation and $4.85 monthly. 96 (FOR THE RECORD) BROADCASTING, Sept. 29, 1969 It's now 18 months since Westinghouse station (52 of them in news) and be- Broadcasting introduced a new form of How to be heard came top Westinghouse corporate offi- journalism to untried territory in Los cer on the Southern California scene. Angeles, transforming its newly pur- in the Babel that Now he has some key responsibilities. chased xFWB(AM) into an all -news, allis the LA market For one he has to involve the station the -time station. It was a radical transi- in public life, rap with local and state tion. Under previous management, the headlines while they sip their morn- public officials, be sensitive to the con- KFWB had rocked so hard and loud it ing coffee. Some 72% of Southern Cali- troversies in and the needs of the com- hardly needed a transmitter. fornians drive to work. They get their munity. Don't do it, Westinghouse was warn- news by listening." Anybody that knows the Westing- ed at the time. Stay out of Los An- Two months ago, Gordon Davis was house operation anywhere, knows, too, geles with serious news programing. given a new assignment. He passed on that such a calling is the standard as- Los Angeles is an escapist place. It's direct management of the 98- person signment for station management. The where the least fit go to survive. Feed Westinghouse mission, there can be no them sports and outdoor features, in doubt, is to be an involved, responsible addition to music, but go easy on the broadcaster, and long-time Westing- realities. So went the advice from those WeeksPrufíle house disciples such as Gordon Davis who knew that earlier experiments in don't have to be pushed into commu- the all -news approach had failed to nity affairs. make significant dents in the market. On his desk these days are two So what has happened to Westing- books. Incongruous for a business house after it ignored the advice? It office, they are "Soul on Ice" by Eld- isn't number one. Not many of its sales ridge Cleaver, and "The Dutchman" contracts float through the transom. by Leroi Jones. Has straight- forward But it has a recognized and expand- Gordon Davis -Central Casting would ing piece of that most competitive of file him as a Van Heflin -type -gone radio markets, and it is firmly in the radical? Is he learning the ways of black. Much of the credit may go to anarchy? Gordon Davis, a broadcaster since Relax, Donald McGannon; Gordon 1936, as traveled and time -tested a Davis is just being a responsible re- man as there was in Westinghouse's porter. He wants to find out for him- ample shop -a radio man in Illinois, self before forming an opinion. For his Seattle, San Francisco, Philadelphia, other big job today is editorializing on Cleveland, Munich and New York - KFWB. Mr. Davis wants to know what who was assigned to see if soporific the books by the black militants are Southern California really didn't care about because they face a ban in Cali- seriously about the news. fornia school libraries. This, in his What Mr. Davis found was, by gosh, view, is certainly KFWB's business and there was a need. Southern Californians, the station should take a stand. he and the station learned, like people Gordon Winthrop Davis-area The same motivation was behind his everywhere, want to know that their vice president, Los Angeles. West- recent series of 10 editorials proposing community, the country, the world, is inghouse Broadcasting Co., (KFwB- the teaching of basic law in public not going to fall apart before the day [AM] Los Angeles); b. March 25, schools. Ignorance of the law, he said is over. And filling the need for people 1915, Boston; producer- writer, in the editorials, "is a major element of to know what's happening -or perhaps KYw(AM) Philadelphia (Westing- social disorder." what has not happened -has given house Broadcasting), 1947 -51; Gordon Davis also has taken con- KFWB a positive, widely accepted iden- programing manager, KYW, 1951- sumer problems to heart, and subse- KYW (AM) tity in the Los Angeles radio maze. 55; general manager has asserted in edi- Cleveland (xYw call was used in quently to air. He The station, reportedly, has become Cleveland by Westinghouse for torials that consumers are frequently one of the top buys in the glutted several years before the NBC - fleeced. He wants to enlighten; not marketplace. Starting with two paying Westinghouse station exchange spark heat, draw sensational attention, accounts in March 1968, KFWB turned was rescinded), 1956 -59; general indulge lobbyists, play to the FCC. in its first profitable month seven manager, WIND(AM) Chicago, Gordon Davis, who sincerely believes months later. It got well into the black 1959-61; West Coast general that all -news radio "is the most excit- in the last quarter of last year and cur- manager of Westinghouse P.M. ing, most important development in rently, according to Mr. Davis, is en- East -P.M. West program, 1961- broadcasting to come along since tele- 62; assistant to vice president tremendous KFWB to have a full joying "a year." and general manager, KPIx(Tv) vision," wants This, of course, was way ahead of San Francisco, 1962 -63; director awareness of the problems in the com- projections. What was the magic for- of programing and deputy di- munity, to be sensitive to them. He mula? Give credit to wINs(AM) New rector of Radio Free Europe, comes on the air with three of four York and KYw(AM) Philadelphia, the Munich, Germany, 1963 -67; vice different editorials each week. For 60 to previously established Westinghouse all - president of news, Westinghouse 90 seconds at a time, once every three news stations that forged essential Broadcasting, New York, 1967- hours, eight times a day, listeners are guidelines for KFWB. Then, too, there 68; Westinghouse vice president given evidence that Gordon Davis and are the pecularities of the Southern Cali- and general manager of KFWB his station care and are standing up to -69; promoted, market. Let Gordon Davis ex- Los Angeles, 1968 be counted. fornia vice president, Los corporate area "We want to be more than just plain. Angeles, July 1, 1969; m. Beryl "We're replacing the New York Times Postlethwaite of London, Eng- reporters of the news," he explains. being read on the commuter trains," land, May 32, 1969; children - "We're speaking on behalf of man. We he says. "We're replacing the Chicago Lynn, 21; Lauri, 20 (both by want to speak for that guy in the Tribune and the way people glance at former marriage). streets."

BROADCASTING, Sept. 29, 1969 97 Editorials

The Hyde years vision networks and review the possibilities of live coverage of only major events." and One of the few traditions in the comparatively new art Hopefully the Democrats will pay attention to their ex- profession of broadcasting is the new -season kick -off ap- perts' advice, and Republicans, for competitive reasons, pearance of the incumbent chairman of the FCC before the will fall in with the concept of modernizing conventions. International Radio and Television Society in New York. Whatever the parties do, however, their authority extends Last week FCC Chairman Rosel Hyde made what he only to the management of their own shows. Covering the described as his second farewell address. He had fully in- conventions remains a matter for the editorial decisions of tended to retire last June 30 and turn the hot FCC gavel the broadcast newsmen themselves. over to the successor selected by President Nixon. But since Dean Burch hasn't yet qualified, it was Mr. Hyde's lot to take his second retirement bow. The nonviolent season If he had simply made a pro -forma appearance with Another new television season has begun to roll, and what- little more than a thank you and a goodbye, it would have ever else may be said for it, there can be no doubt that the been sufficient and welcomed. The men and women of the new prime -time schedule is unusual in one respect: Virtually society, as well as many broadcasters, wanted to pay their everything resembling violence has been deleted. respects to the most popular chairman and commissioner in The pressures that have produced this result have been more than four decades of communications regulations. immense, intense and seemingly endless. Congressional But Mr. Hyde did have something to say -plenty, in leaders, notably Senator John O. Pastore (D- R.I.), chairman fact. He fervently believes in the fairness doctrine and he of the Senate Communications Subcommittee, have cam- scolded stations for not following through on his advocacy paigned ceaselessly, as have countless other figures, public of cut rates for political campaigners. Many broadcasters and private. The President of the United States joined the do not agree with him on these counts but they would never chorus briefly at one point last spring. And as recently as question his sincerity or dedication. Nor do we. last week, as reported elsewhere in this issue, the Eisenhower But all who earn their living in broadcasting should mark Commission on the Causes and Prevention of Violence con- well the parting words of the chairman on the two funda- cluded, in effect, that although there is no hard research mentals of a free broadcasting structure: the critical need linking TV violence with violence in the streets, television for retention of basic allocations authority for non- govern- should program itself as if there were. ment service in a separate independent agency rather than The Eisenhower commission did recognize that television the executive branch, and the basic journalistic responsibility should not be made the scapegoat for violence in life, but of the broadcaster, free from FCC censorship. at the same time it saw in TV a contributing influence and In all his 40 years as a government official in communi- called upon both broadcasters and viewers to impose volun- cations, from junior attorney to hearing examiner, general tary restraints. The irony is that most of the recommenda- counsel, commissioner since 1946 and twice chairman, Mr. tions had already been put into effect. Hyde's credo has been that government works best in seek- No reasonable broadcaster, certainly not in the current ing to cooperate with its licensees. He got post -freeze TV climate, would advocate the depiction of violence for the off the ground that way in 1952. If, as sometimes happens, sake of violence. the licensee didn't spruce up, Mr. Hyde has not been re- But it is our belief, as we have said before, that in some luctant in taking the harder line. cases they have over -reacted. No matter how undesirable, In recent years, in a patient effort to bring some violence has always been a part of life, starting in the semblance of harmony and balance to the FCC, Mr. Hyde general vicinity of the Garden of Eden. TV schedules that condoned what most men would not have endured. He treat it as if it did not exist add fuel to the complaint that hasn't always succeeded. Even with the odds against him he TV programing is irrelevant and unrealistic, and the ulti- has proved that nice guys can win some ball games the hard mate irony is that broadcasters find themselves in this way. Tough as conditions are, the public interest has been predicament because they took their critics seriously and better served because he has been around. tried to respond responsibly.

Worth bipartisan support SHOW J. Leonard Reinsch, president of Cox Broadcasting, has COOL PUFF SPORT offered some practical suggestions for streamlining Demo- cratic party conventions. His general plan, as presented to a special party commission (BROADCASTING, Sept. 22), would benefit both the politicians and the broadcasters. Mr. Reinsch's dual role as a broadcaster and a veteran adviser and official in Democratic conventions is apparent in his recommendations. As a broadcaster he wants broadcast journalism to be given adequate access to convention events and personalities, including floor interviews. As a party adviser he wants to put the best Democratic faces on the THE tube with a professionally produced pro -party film and short- MILD ening the dull seconding speeches. 1. He also believes that gavel -to -gavel live coverage by CIEARETTE pff television may be obsolete, and he recommends `that the Drawn for BROADCASTING by Sid IIix convention arrangements committee "meet with the tele- "I've just become a father ... have a cigar!"

98 BROADCASTING, Sept. 29, 1969 KSTP Strange Paradise You thought every possible idea for a daytime drama had already been used? How Cove's the about Colin Fox playing the dual role of a millionaire industrialist and his 300- years- dead ancestor, in a show set in the Carib- bean, involving voodoo? Don't laugh. Wait Fu cad until you see the ratings. Maltet. Dial "Dial 5" is a new expanded version of Women. our long- running and successful "Dial- Media men love 'em. Especially the 18 -34 housewife type. ing for Dollars ", which has been moved The heavy users who can make or break a brand. into the noon -to -one o'clock time slot. joins So to give you a better selective audience of women in Popular Jane Johnston Jim Hut- the Minneapolis -St. Paul area, we've heavied up the KSTP ton in hosting this viewer -participation afternoon lineup with some bright new programming. , show, which also incorporates a news/ weather segment with Bill Beebe and Marilou Thibault. Because women have widely varying tastes and prefer- The ences in programs, we offer a wide variety of afternoon shows. So your commercials reach a much wider audi- Dennis Wholey ence. Want to sell women? Take Five. KSTP, Channel 5. Show This is a talk show that's different, because the host is different. Dennis Wholey is a personable, articulate young man who's built a growing reputation as one of the most KsTP perceptive interviewers around. Not only ST PAUL YIAA(SPOL can he talk, he can listen. One comedian called Dennis' interview "... the best I've HUBBARD BROADCASTING COMPANY had in 31 years of show business." Represented nationally by Edward Petry & Co. NEW Model RE10 $90.00. shown on Model 421 desk Bland $10.50. Model REIS $153.00. shown with Model 307 suspension mount $20.70. NEW Model REN $96.00, shown with Model 311 snap.out stand adapter $3.90. NEW Model REM $159.00. shown on Model 421 desk stand 510.50. All prices suggested net. Freedom of choice!

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