community NBA CARES E C I F F O
T N O R F S P O
L L A B T E K S A B S R E Y A L P A B N
E H T S T N E N O P P O N O S
A NBA Cares is the league's global social responsibility program that builds E S on the NBA's long tradition of addressing important social issues. The 0 1 -
9 NBA and its teams and players support a wide range of initiatives, part - 0 ners, and programs that strive to positively impact children and families
S around the world. As part of the league’s mission to demonstrate leader - D R ship in social responsibility, NBA Cares reaches communities using phi - O C
E lanthropy, hands-on service, and creating legacy projects. Since the pro - R gram’s October 2005 launch, the league, its players, and its teams have S
D donated more than $140 million to charity, provided more than 1.1 million R
O hours of hands-on service, and created more than 500 places where kids C E
R and families can live, learn, or play. NBA Cares reaches millions of chil -
F
F dren and adults through specialized programs – including NBA FIT and O
Y Basketball without Borders – that support education, youth and family development, and health and well - A L
P ness. The league and its teams and players also promote environmental awareness and sustainability through NBA Green. During annual high-profile league events, including NBA All-Star, The Finals, and inter - L A
C national preseason games, NBA Cares initiates community outreach efforts to tap into the power of sport I R
O for positive social change. Thanks to strong partnerships with internationally recognized community organ - T S
I izations – including KaBOOM!, Special Olympics, Boys & Girls Clubs of America, UNICEF, the Make-A-Wish H Foundation, the Global Business Coalition on HIV/AIDS, Malaria and Tuberculosis, and the UN Foundation – A
I NBA Cares makes a positive and lasting impact in communities around the world. For more information D
E about the NBA’s latest community outreach efforts, please log on to: www.nba.com/cares. M Y T I N U M M O C
390 CHICAGO BULLS COMMUNITY RELATIONS F R O N T
O F F I C E B A S K E T B A L L
O P S P L A Y E R S T H E
N B A O P P O N E N T Giving Back S 0 9 -
Chicago bulls in the community 1 0 S E A S
The Chicago Bulls take great pride in playing an active role JAMES JORDAN BOYS & GIRLS CLUB AND O in our community. We receive exceptional support from our CHICAGO BULLS FAMILY LIFE CENTER N fans and the city of Chicago and believe it is not only our
In 1994, the James Jordan Boys & Girls Club and Chicago R duty to reach out to those in need around us, it is our E
Bulls Family Life Center was erected just two blocks from C strongest passion. Whatever challenges we face as a bas - O
the United Center in memory of James Jordan, father of R ketball team, no mission is greater than that of building D
Bulls great Michael Jordan. CharitaBulls donated $4.5 mil - S and growing a strong community. lion to construct the 40,000-square-foot facility, and con - P
Our leadership role combines financial support, in-kind serv - tinues to provide financial support for the club’s programs L A ices, community programs and the personal involvement of as well as complimentary game tickets for the children Y O our players, coaches, front office staff and the entire organi - who frequent the club. F F zation. We are more than just a business – we are a partner, R Recently, CharitaBulls donated $600,000 to assist with E a neighbor and a teammate in the community. C building and operational expenses, and provide new educa - O R
tional and social programming. D CHARITABULLS S Since its opening in 1996, the club has served approximately In 1987, we founded a non-profit organization to aid in our H I
1,500 neighborhood children and their families each year as S civic tasks, especially where children are concerned. T part of the Boys & Girls Clubs of Chicago network. O CharitaBulls was formed with the mission to enhance the R I C
lives of Chicago’s youth by actively creating and support - A
OTHER RECIPIENTS L ing educational, recreational and social programs. By
fundraising through special events, raffles and corporate As part of our goal, CharitaBulls assists other organiza - M
tions that share our mission of enhancing the lives of E and personal donations, we have been able to multiply our D I financial resources and provide a wealth of support to chil - children. To that end, we contribute annually to hundreds A dren and young adults throughout the Chicagoland area. of Chicagoland non-profit organizations through financial and in-kind donations. C Over the years, CharitaBulls has contributed tens of mil - O M lions of dollars for a variety of worthy causes. To fund the numerous programs CharitaBulls supports, M U
we rely on contributions from our corporate partners, N I individuals and the following annual fundraising events T Y and programs:
391 CHICAGO BULLS COMMUNITY RELATIONS E C I F F FESTABULLS O
T N O R F S P O
L L A B T E K S A B S R E Y A L P A B N
E H T S T N E N O P
P TIP-OFF LUNCHEON
O TIP-OFF LUNCHEON Each October, we officially open the season by hosting nearly
N 1,000 guests at our Tip-Off Luncheon. The event provides our O
S fans and supporters with the opportunity to hear what is on A
E tap for the upcoming season with addresses from manage - S 0
1 ment, coaches and the players themselves. In conjunction -
9 with the event, we hold a silent auction of autographed Bulls 0 memorabilia. All proceeds from the event benefit CharitaBulls. S D R 50/50 RAFFLE O C E
R At every home game, we sell tickets for our 50/50 Raffle. During the fourth quarter of each regular and postseason S
D home game, one lucky winner takes home 50 percent of the R
O evening’s net earnings from ticket sales. The remaining 50 C
E percent of benefits CharitaBulls. Since the inaugural 1996-97 R
F season, the 50/50 Raffle has raised more than $1.2 million. F O Y
A MEMORABILIA AUCTION
L IN-GAME AUCTIONS AND MEMORABILIA SALES P In-game memorabilia auctions offer our fans a chance to own L
A a piece of Bulls history while contributing to the CharitaBulls C I mission. Items such as autographed jerseys, basketballs, shoes R
O and warm-ups from current and former players are displayed T S I for silent bidding throughout halftime of each home game. H Approximately $200,000 is raised each season through our in- A I game auctions and memorabilia sales. D E M FESTABULLS Y T I At FestaBulls, a dinner auction sponsored by Verizon Wireless, N
U our roster of players, coaches, legends, management and M broadcasters are in attendance to dine and mingle with fans M
O in an intimate setting. C
392 CHICAGO BULLS COMMUNITY RELATIONS F R O N
CHARITY GOLF OUTING T
O F F I C E B A S K E T B A L L
O P S P L A Y E R S T H E
N B A O P P O N E N T S 0 9 - 1 0 S E A S O N R E This past year, the event was held for the first time at the C CHARITY GOLF OUTING O John G. Shedd Aquarium. Fans toured the Shedd exhibits R D and were treated to a dolphin demonstration in the Shedd’s S
Oceanarium. In addition, silent and live auctions offered P L valuable Bulls and NBA memorabilia as well as autographed A Y items from NFL, MLB and NHL teams. Our most popular O F fundraiser, it raises approximately $175,000 annually. F
R E C O
CHARITY GOLF OUTING R D Each summer, in partnership with Verizon Wireless, we host S
the Chicago Bulls/Verizon Wireless Charity Golf Outing at the H I S
White Pines Golf Club in Bensenville, Ill. Players, legends, T O
coaches, broadcasters and other personalities participate in R I the event, which raises approximately $75,000 annually for UNITED CENTER FLOOR C A CharitaBulls and Prevent Child Abuse America. To continue our fundraising efforts, CharitaBulls has part - L
nered with Upper Deck to bring our fans the opportunity to M E
CORPORATE PARTNER DONATIONS purchase once-in-a-lifetime memorabilia: a piece of the D I United Center floor used during the championship years. A A The generosity of our corporate partners plays a tremen - portion of the proceeds benefits CharitaBulls. To own a dous role in CharitaBulls programming. By donating funds C
piece of sports history, visit www.Bullsfloor.com. O
based on the number of victories, dunks, free throws, M blocked shots, points, steals, rebounds and assists our team M U logs each season, corporations allow our organization to ADDITIONAL FUNDING SOURCES N I T continue providing support to the youth in our area. The Additional funds are generated through personal score - Y CharitaBulls Corporate Partner Donation Program accounts board messages, in-game gift packages, private donations for approximately $50,000 each year. and United Center tours. 393 3 COMMUNITY MEDIA HISTORICAL PLAYOFF RECORDS RECORDS 09-10 SEASON OPPONENTS THE NBA PLAYERS BASKETBALL OPS FRONT OFFICE C 9 4 H I C A C C O H G L I C L A E O G G E O
P
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p t l s e u s r y e u g s - s s . e CHICAGO BULLS COMMUNITY RELATIONS F R O N T
ENERGIZABULLS FITNESS CENTERS O F F I C E B A S K E T B A L L
O P S P L A Y E R S T H E
N B A O P P O N E N T S 0 9 - 1 0 S E A S O N R
ENERGIZABULLS FITNESS PROGRAM E C
With recent reports ranking Illinois fourth in the nation for O R childhood obesity, we are committed to helping local D students make healthier lifestyle decisions and to S addressing the national childhood obesity epidemic. P L A
In 2009, CharitaBulls applied and was chosen as a recipient of Y O a Carol M. White Physical Education Program grant. These F F grants provide 73 public schools and community-based organ - R E izations in 25 states with funds to initiate, expand and improve C O physical education programs for students in grades K–12. R D With the grant money and additional support from local S companies, we will have created 15 EnergizaBulls Fitness and H I S
Learning Centers in Chicago public schools by the 2011–12 T O
school year. R I C
The EnergizaBulls Fitness and Learning Centers are perma - along with Mayor Richard M. Daley and Chicago Public A L nent, sustainable wellness health centers located within the Schools CEO Ron Huberman. school. The goal of the fitness centers is to help children M To celebrate the opening, the players helped students in E develop the knowledge and skills they need to adopt and D I maintain a physically active and healthy lifestyle. Each the Morton after-school program utilize their new fitness A fitness center features Bulls colors, photos and branding equipment including elliptical machines, Nintendo Wii C
throughout the rooms. systems, stationary bicycles and other top-of-the-line O M
We unveiled the first EnergizaBulls Fitness and Learning exercise equipment. M U
Center in March 2009 at the Morton School of Excellence, Five additional schools chosen to receive the fitness centers N I a YMCA Community School on the city’s West Side. T this year include Ryerson Community School, Lawrence Y On hand for the ribbon-cutting ceremony were Derrick Rose, Elementary School, Oglesby Elementary School, Orozco Joakim Noah, James Johnson, Bob Love and Sidney Green, Community Academy and Whistler Elementary School. 395 CHICAGO BULLS COMMUNITY RELATIONS E C I F F O
T N O R F S P O
L L A B T E K S A B S R E Y A L P A B N
E H T S T
N READING AND LEARNING CENTER E N O P P
O READ TO ACHIEVE BULLS PARTNER SCHOOLS Read to Achieve is a year-round NBA initiative that combats It is our privilege to share a special relationship with two of our
N the crucial illiteracy crisis currently facing our nation. The pro - neighborhood schools through the Bulls Partner School pro - O S gram’s main goal is to inspire literacy by encouraging families gram. William H. Brown and Victor Herbert Elementary Schools, A E
S and adults to read regularly with young children. To that end, located near the United Center, receive player appearances, 0
1 along with our corporate partners Rush University Medical ticket donations, autographed items, arena tours and sou - -
9 Center and ComEd, we have developed a series of elements to venirs. We work daily with the faculty at these institutions, 0 support that initiative. offering our assets to encourage students to excel at their
S studies and maintain superior attendance records. We also
D Throughout the year, we host monthly reading timeouts for
R have opened new reading and learning centers at both schools.
O children and donate more than 5,000 new books to students, C
E libraries, schools and youth centers. R CHICAGO’S MVPS
S In honor of Black History Month, we team up with Sprite and
D CHICAGO BULLS READING AND LEARNING CENTERS
R Chicago Public Schools to celebrate the academic achieve - O Each year, we build a Chicago Bulls Reading and Learning C ments of top African American male students in local public E Center at a local school, library, children’s hospital, Boys & Girls R
high schools through the Sprite Chicago’s MVPs Program.
F Club, youth center or group home. By providing a local facility F
O with a quiet, well-equipped area for reading, we offer educa - Students apply online and are judged based on their academic Y
A tional resources to young students. The centers are renovated accomplishments, community service and an essay. Students L P with new paint, shelving, carpeting, lighting, reading and chosen as the 2009-10 Chicago’s MVPs were honored at a recognition ceremony hosted by Derrick Rose and Taj Gibson.
L research materials, computers, furniture and other supplies. A
C The most recent reading and learning center was established I
R at Paul Robeson High School in the Englewood community. SURPRISE SCHOOL SUPPLY CHALLENGE O T
S In preparation for the beginning of the school year, we part - I
H ADOPT-A-SCHOOL nered with Kia Motors and their Chicagoland and Northwest To promote the importance of education and our commitment Indiana Kia Motors retailers to collect school supplies to bene - A I fit students at Howe Elementary School in the city’s Austin D to Chicagoland’s youth, we partner with Harris Bank to provide E neighborhood.
M local schools with the opportunity to be a member of the Bulls and Harris Adopt-A-School Program. The school chosen to par - At the culmination of the school supply challenge, we hosted a Y ticipate in the Adopt-A-School Program receives school T rally to donate all the items to Howe Elementary students. I
N appearances by Bulls personalities, as well as 25 tickets to 10 U home games. The 2009-10 Adopt-A-School was Goudy The Chicago Bulls and Kia Surprise School Supply Challenge M
M Elementary School. provided much needed school supplies to students whose O families might not have the resources to purchase them on C their own. 396 CHICAGO BULLS COMMUNITY RELATIONS F R O N T
DIGITAL ASSIST COMPETITION GO GREEN O F
During the school year, we teamed up with HP and the NBA to F I host the HP Digital Assist Competition, which invited local C E student teams to create sports or basketball-themed digital media projects demonstrating their knowledge of math, sci - B A ence or reading. The competition included more than 5,000 S K students from approximately 100 selected Title 1 middle E T B
schools in Chicago, Dallas, Houston, Miami, San Francisco and A L
Washington, D.C L
O
Higgins Elementary School was chosen as the Chicago win - P S ner. The school received approximately $100,000 in HP P
mobile digital classroom technology, including HP Tablet PCs, L A
a mobile storage cart, wireless and printing technology, and Y E professional development materials. R S
BASKETBALL PROGRAMS T H E
CORPORATE CHARITY TICKET SECTIONS N B A Each season, we receive a wealth of support from our corpo - rate partners through ticket donations. Several partners pur - O chase groups of 25 season tickets to be donated to local P P charities throughout the season. Through their generosity, Brown Elementary School at Rush University Medical Center. O N we are able to share the excitement of one of our games We also participated in community cleanup events at the E N with underprivileged residents in our area. James Jordan Boys & Girls Club and Chicago Bulls Family Life T Center and in the areas surrounding the United Center. S
CHICAGO WHEELCHAIR BULLS 0 9 -
CHICAGO GATEWAY GREEN 1 The Chicago Wheelchair Bulls provides an outlet for wheel - 0 S chair-restricted people to challenge and advance their bas - Since 2001, we have participated in an expressway partner - E A ketball skills in games against other teams on a national and ship with Chicago Gateway Green, a non-profit organization S O international level. As a conduit to help others realize that dedicated to the beautification of the Chicagoland area. The N people confined to wheelchairs can and do lead active, pro - goal of the program is to help transform expressways into ductive lives, the Chicago Wheelchair Bulls have established R
parkways by removing litter and graffiti, managing the land - E a reputation as one of the nation’s top wheelchair teams. C
scape and installing public art. Our pledge of more than O
Each year, the team competes at our home games and at $85,000 has helped maintain a section of the Kennedy R D numerous charity events and has sent representatives to the Expressway near the United Center marked by a sign at the S NBA’s All-Star Weekend Wheelchair Basketball Game. In 1997, Milwaukee Avenue exit ramp. P L
the Chicago Wheelchair Bulls created the Junior Wheelchair A Y
Bulls team for wheelchair-restricted youth. O
IN-ARENA FOOD DRIVES F F
R
COMMUNITY OUTREACH Twice a year, we concentrate on the needs of the hungry in E C
our own community by hosting food drives in partnership O
GO GREEN R
with Midway Moving and Storage and Vienna Beef. In D In an effort to be more environmentally conscious, we December, we designate one game to collect food donations S launched a team-wide initiative to improve the environmen - from employees and fans for holiday meals. In March, we H I S tal performance of the organization. The Go Green program coordinate a non-holiday food drive with the Greater T Chicago Food Depository to keep their food closets filled O addresses environmental conservation policies within our R I offices and educates our fans about ways they can help. year-round. All the items are distributed to Chicago-area C A
food kitchens and shelters through the Greater Chicago L In conjunction with the NBA Green Week 2010, we hosted an Food Depository. in-arena Go Green awareness night during our game on M E
April 3. To promote environmental education, the players D I wore 100 percent organic cotton warm-up shirts featuring DONATIONS A the NBA Green logo. Other efforts included educational dis -
We receive countless requests from charities, schools, hospi - C plays throughout the United Center, “green tips” featured tals and churches for items to assist in fundraising efforts and O on the scoreboard throughout the game and volunteers M provide student incentives. By donating autographed sports M promoting recycling. U
items and tickets, we help local charity groups raise more N I To further promote Go Green, Bob Love and Sidney Green than $150,000 each year. On top of that, we make numerous T Y celebrated a “green” reading timeout with students from donations of merchandise and souvenirs on a daily basis.
397 CHICAGO BULLS COMMUNITY RELATIONS E C I PAINT THE TOWN G. Shedd Aquarium. Luol Deng was on hand to provide gifts for F
F the more than 500 children in attendance. Elsewhere, Joakim O To celebrate the beginning of a new season, our players
T Noah hosted a holiday party for local Illinois Department of
N “Paint the Town” by meeting and greeting fans in Chicago.
O Children and Family Services families, and the entire team
R This year, they greeted fans, took photos and signed auto -
F treated local CHA and military families to a holiday party at graphs at Water Tower Place on Michigan Avenue. the team’s practice facility, the Sheri L. Berto Center. S P O BOB LOVE L ARMED FORCES SUPPORT L
A Since 1992, former Bull and three-time NBA All-Star Bob Love B In support of our armed forces, we donate hundreds of pre - T has served as our director of community affairs. Once severe - E season game tickets to the United Service Organizations K
S ly hindered by a significant stuttering problem, Bob travels
A (USO). The complimentary tickets are distributed to active
B the Chicagoland area and country each year to attend more armed services personnel from Illinois, Wisconsin and than 200 events on behalf of the organization. As a motiva -
S Indiana; injured veterans; and family members of currently
R tional speaker, Bob shares his story of fear and humiliation
E enlisted personnel serving overseas.
Y that lasted from his childhood through his NBA career A
L because of his inability to verbally communicate with others. In February 2010, we hosted a swearing-in ceremony on the P United Center court for more than 80 U.S. Navy recruits. Along with sharing lessons from his own personal experience, The recruits were part of the 2010 Chicago Bulls Sponsor A Bob assists in promoting the values of reading and education B Division. The Bulls are the only NBA team to sponsor a Navy N as part of our Read to Achieve program. He is available at no E Recruit Division.
H charge for appearances, speaking engagements and special T events. Bob recently released a documentary entitled, “Find Yourself a Dream: The Bob Love Story.” WISH-GRANTING ORGANIZATIONS S T
N Make-A-Wish and Bear Necessities Pediatric Cancer founda - E
N SIDNEY GREEN tions are well-known for their efforts to make the dreams of O
P critically ill children come true. When the wish of an ill child is P In 2009, former Bull Sidney Green joined the staff as Player
O to meet one of our players or attend a game, our dream Development Assistant and is now a team scout. In this role, comes true. Several times a year, we are thrilled to open our he also serves as a community representative making appear - N home to these special guests and share an evening with them.
O ances at charity and community events throughout the S
A Chicagoland area on behalf of the team. Sidney participates in E S a variety of community events including hosting our “green” FAN SERVICES 0 1 - reading timeout at Rush University Medical Center, attending 9
0 the team’s charity golf outing and meeting fans and signing FANTASY EXPERIENCES autographs at events. Since the 2004–05 season, we have been offering fans the S
D opportunity to make their sports fantasies become reality. R
O TEAM MATES Through our Fantasy Experiences program, fans can live, C
E work and play like VIPs by purchasing a pre-designed pack - R Team Mates is our philanthropic women’s organization made age or by creating an experience of their own. Interested up of wives and family members of our front office employ - S fans can take the microphone of the public address D ees, players, coaches and broadcasters along with female R announcer, sweep the court during a game, serve as a O employees. During the season, Team Mates organizes C ballperson or NBA reporter, or simply ask to be treated like a E fundraisers to generate financial resources for a variety of R VIP. With a portion of the proceeds benefiting CharitaBulls, F causes to which they lend support. F everyone’s sports fantasies come true. O
Y Organizations that have benefited from Team Mates include A
L Shelter, Inc., The Cara Program, Nueva Esperanza Urban P TICKETS TO HAPPINESS Youth Mission, Girls in the Game, Go Girl Go! and Children’s
L Memorial Hospital. Our Tickets to Happiness program allows local charities, A C
I schools, churches and other groups to raise funds through R
O the purchase and resale of game tickets. Organizations are
T SPECIAL HOLIDAY EVENTS
S offered the opportunity to purchase 100 or more discounted I
H During the months of November and December, the spirit of tickets to home games and earn a profit by reselling them at giving receives our undivided attention. face value. Local groups have raised thousands of dollars A I during the years this program has been in operation. D To spread cheer to as many as possible, we schedule numer - E
M ous events during the holiday season. Examples include play - ers and employees serving dinner to more than 700 diners CHARITABULLS RETURN TICKET PROGRAM Y
T for Luol Deng’s annual Thanksgiving dinner at a local home - I Season ticket holders are offered the opportunity to con - N less shelter, visiting children in the hospital, and partnering U tribute to CharitaBulls in a unique way. By donating tickets to
M with Dick’s Sporting Goods to finance a shopping spree for
M CharitaBulls that would otherwise go unused, season ticket children who otherwise would not receive holiday gifts. O holders allow us to extend invitations to fans that might never C In December, we assisted the Chicago Housing Authority (CHA) have the opportunity to see a game. In return, the donors with its annual Kids’ Holiday Party, held this year at the John receive a tax deduction for their charitable contribution. 398 BULLS/SOX TRAINING ACADEMY F R O
PHILOSOPHY N T
As professional teams, we are in a unique position to help the O F F aspiring athlete pull from these great games all that they have I C to offer. This Academy is the bridge between the Bulls and Sox, E for the athletes who want to push themselves to attain the B very highest level of achievement. A S K E
We have created the most sophisticated youth player develop - T B ment facility in America. All we ask of you, as you cross the A L L
threshold of our Academy, is to pledge your best effort to us. In O return, you will receive the very best that the Bulls and Sox P S have to offer. P L
At the Academy, you will be training in an environment that A Y stresses the values of sportsmanship, integrity, and teamwork. E R
“Because we love this game and kids who play it,” is not only S our motto, but our mandate to strictly maintain an environ - T ment that allows young athletes to grow into mature and pro - H E ductive well-rounded citizens. N B A The Academy is the only resource for total athlete training and counsel, offering youngsters the most progressive, knowl - O P
edgeable and caring athletic assessment and personalized P O
training capabilities available. The Academy was created in N E
response to kids’, parents’ and coaches’ overwhelming desire N T for professional instruction and advanced training equipment S for young athletes. 0 9 - 1 0
TECHNOLOGY S E A
Founded in 2001, the Training Academy is a 57,000 square foot S O facility with state-of-the-art technology. Three basketball N courts, thirteen retractable hitting and pitching cages, 20,000 square feet of turfed infield, and Sports Performance strength R E and conditioning capabilities. Young athletes can participate at C O the Academy through premiere teams, leagues, individual and R D group lessons, and membership packages. S P
DIGITAL MOTION ANALYSIS L A Y
This system captures and evaluates video frame-by-frame, with O F
split-screen capabilities demonstrating detailed comparisons. F
R
Instructors have the ability to burn DVDs for each student, draw - E C
ing lines and angles as references for later examination and O R
comparison. This is the same program used by Bulls and White D Sox coaches and professional scouts for evaluation, instruction, S
and the identification of potential draft choices. H I S T
PROBATTER O R I Also featured at the Academy is the lauded multi-media C A
ProBatter pitching machine, the most realistic, game-like hit - L ting device available to professional athletes. ProBatter fea - M
tures a life-sized player projection screen and the ability to E D
throw any pitch, from curveballs to sliders, to any location I A with pinpoint accuracy and speed. C O M
For more information on the M U
Chicago Bulls/White Sox Training Academy, N I T visit us at www.BullsSoxAcademy.com or call 630-752-9225 . Y
399 TABLE OF CONTENTS car ad