LADA Vesta SW Cross
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AVTOVAZ GROUP PRESENTATION FOR ANALYSTS Nicolas MAURE / Jan PTACEK / Alexey BOBROV CEO / EVP Sales & Marketing / CFO 04.04.2018 1 Disclaimer Information contained within this document may contain forward looking statements. Although the Company considers that such information and statements are based on reasonable assumptions taken on the date of this report, due to their nature, they can be risky and uncertain and can lead to a difference between the exact figures and those given or deducted from verbal information and statements. PJSC AVTOVAZ does not undertake to provide updates or revisions to this report, should any new statements and information be available, should any new specific events occur or for any other reason. PJSC AVTOVAZ makes no representation, declaration or warranty as regards the accuracy, sufficiency, adequacy, effectiveness and genuineness of any statements and information contained in this report. Further information on PJSC AVTOVAZ can be found on AVTOVAZ’s web sites (www.lada.ru and http://info.avtovaz.ru). 04.04.2018 AVTOVAZ GROUP PRESENTATION FOR ANALYSTS 2 Content 1 AVTOVAZ Group general overview 2 LADA brand and 2017 commercial results overview 3 2017 AVTOVAZ Group IFRS financial results 4 Mid-term plan guidelines 5 Q&A session 04.04.2018 AVTOVAZ GROUP PRESENTATION FOR ANALYSTS 3 1. AVTOVAZ GROUP GENERAL OVERVIEW Nicolas MAURE President & Chief Executive Officer 4 GROUPE RENAULT in Russia: 2017 Key figures SALES IN RUSSIA, k-units 136.7 (#4) 311.6 (#1) MARKET SHARE IN RUSSIA, PC+LCV 8.6% 19.5% EXPORT SALES, k-units 17 25 HEADCOUNT, people as of Dec 31 4 700 46 500 (manufacturing scope) (vehicle assembly ) (casting, PWT, stamping, plastic, vehicle assembly) Togliatti / 780 / PLANTS / CAPACITIES, K vehicles Moscow /190 / per year / BRANDS PRODUCED Izhevsk / 145 / PRODUCTION, k-units (CBU+KD) 99.2 (Moscow plant) 484.6 +20.3 k-units painted bodies for Algeria 04.04.2018 AVTOVAZ GROUP PRESENTATION FOR ANALYSTS 5 General layout of AVTOVAZ and GROUPE RENAULT in Russia • 448 K LADA and Renault cars sold in 2017 MOSCOW MOSCOW AVTOVAZ • Russia is #2 market for Groupe Renault after France Renault Russia Representative plant office • Projected to be #1 market by the end of Renault MTP 99K in 2017 IZHEVSK LADA-Izhevsk plant 117K in 2017 TOGLIATTI 82.45% 17.55% Head-office & Togliatti plants Alliance Rostec 367K in 2017 Auto (+20K bodies) 100% 64.60% RENAULT RUSSIA Shareholding structure at Dec 31, 2017 04.04.2018 AVTOVAZ GROUP PRESENTATION FOR ANALYSTS 6 AVTOVAZ Group Organization from April 1st 2018 Nicolas MAURE President & CEO Manuel MIGNARD Igor MOISEEV Corporate Planning & President’s Projects office Celcuk Ales Jan Alexey CURA BRATOZ PTACEK BOBROV Engineering Manufacturing Sales & Finance & SCM Marketing (CFO) Steve Eric Olivier Venkatram Mikhail Nikolay Sergey Paul Bernard Dmitry Dmitri Eduard VAINO Pavel MATTIN ROUSSEL REMOLEUX MAMILLAPALLE RYABOV STROKOV URYUPIN MILLER SONILHAC MIKHAILOV MIKHALENKO GR, PR & ZHUKALIN Products & Vehicle Process Purchasing Vehicle Components Supply Chain Industrial Quality & HR & Social Shareholders Security & Design Programs Engineering (ARNPO) LADA-Izhevsk Manufacturing Manufacturing Management Services Customer Policy Relations Regime Satisfaction Roeland Natalya VAN GESTEL VASSILIEVA Chief Chief Transformation Accountant Officer Jean-Marie AUBERT Subsidiaries LADA-Image Subsidiaries Powertrain Subsidiaries Engineering LADA-Sport Engineering Divisions Engineering Divisions Engineering Divisions LADA-Service Alexey Denis Igor ZIMNUHOV Georgiy ZEMTSEV Oleg Sergey KOVESHNIKOV Production System ALLAIS Health & Safety Internal Control and ORLOV GROMAK Industrial Strategy Development (APW) Audit Legal Service Moscow Office 04.04.2018 AVTOVAZ GROUP PRESENTATION FOR ANALYSTS 7 AVTOVAZ 50-years History 1970 VAZ 2101 VAZ 2121 (NIVA) 1977 2016 LADA XRAY 2017 LADA Vesta SW Cross 04.04.2018 AVTOVAZ GROUP PRESENTATION FOR ANALYSTS 8 Storyline of cooperation with RENAULT-NISSAN-MITSUBISHI Alliance 04.04.2018 AVTOVAZ GROUP PRESENTATION FOR ANALYSTS 9 Russia & neighborhood countries: Key figures 2017 RUSSIA BELARUS Population 146 880 000 GDP per capita 27 890$ Population 9 504 000 TIV 1 596 000 GDP per capita 18 616$ Motorization rate 288 cars TIV 32 000 Motorization rate 369 cars Population 18 157 000 KAZAKHSTAN GDP per capita 26 071$ TIV 46 800 UKRAINE Motorization rate 249 cars Population 6 000 000 Population 42 568 000 KYRGYZSTAN GDP per capita 3 652$ GDP per capita 8 656$ TIV 2 700 TIV 87 600 Motorization rate 224 cars Motorization rate 203 cars Population 33 979 000 UZBEKISTAN GDP per capita 6 990$ TIV 59 000 Motorization rate 60 cars MOLDOVA TADJIKISTAN Population 8 990 000 Population 3 550 000 GDP per capita 3 131$ GDP per capita 5 657$ TIV 2 300 TIV 5 600 Motorization rate 85 cars Motorization rate 176 cars TURKMENISTAN GEORGIA Population 5 562 000 Population 3 718 000 GDP per capita 18 680$ GDP per capita 10 644$ ARMENIA AZERBAIDJAN TIV 5 000 TIV 4 500 Motorization rate 106 cars Motorization rate 261 cars Population 2 986 000 Population 9 867 000 GDP per capita 9 098$ GDP per capita 17 433$ Sources: TIV 3 000 TIV 5 700 International Organization of Motor Vehicle Manufacturers - www.oica.net Motorization rate 125 cars Motorization rate 133 cars International Monetary Fund - www.imf.org Analytic Agency AUTOSTAT - www.autostat.ru 04.04.2018 AVTOVAZ GROUP PRESENTATION FOR ANALYSTS 10 2. LADA BRAND AND 2017 COMMERCIAL RESULTS Jan PTACEK EVP, Sales & Marketing 11 LADA product portfolio Granta Kalina Priora Vesta XRAY Largus 4x4 Granta Sedan Kalina Hatchback Priora Sedan Vesta Sedan XRAY Largus 5- or 7-seats 4x4 3-doors Launched Launched Nov, 2015 Feb, 2016 Granta Liftback Kalina Wagon Largus Cross 4x4 Urban 3-doors 5- or 7-seats Granta Pick Up Kalina Cross Vesta SW Largus Fourgon 4x4 5-doors LADA Sport Granta Sport Kalina Sport Vesta SW Cross 4x4 Urban 5-doors Launched Oct, 2017 Kalina NFR 4x4 Pick Up 04.04.2018 AVTOVAZ GROUP PRESENTATION FOR ANALYSTS 12 Russian Market (PC+LCV) Overview 2005-2017 3 500 K-units 3 000 2 940 2 936 2 778 2 604 2 654 2 492 2 500 2 000 1 919 1 915 1 602 1 596 1 558 1 468 1 426 1 500 1 000 500 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Sources: Association of European Businesses - http://www.aebrus.ru/ 04.04.2018 AVTOVAZ GROUP PRESENTATION FOR ANALYSTS 13 LADA Russia Market Share Results of 2017 The highest market share for the last 6 years PC only 20.5% 19.5% 19.6% 17.1% 17.5% 19.5% 18.3% 18.7% 16.1% PC+LCV 16.4% 16.8% 15.5% 2012 2013 2014 2015 2016 2017 Sources: Association of European Businesses - http://www.aebrus.ru/ 04.04.2018 AVTOVAZ GROUP PRESENTATION FOR ANALYSTS 14 2017 Russian Market Top-10 Brands & Models (PC+LCV), K Units LADA #1 in Russia 4 LADA models out of Top-10 PC LADA 312 Kia Rio Kia Rio 97 Kia 182 LADA Granta LADA Granta 94 Hyundai 158 LADA Vesta LADA Vesta 77 Renault 137 Hyundai SolarisHyundai Solaris 69 Volkswagen 96 Hyundai Creta Hyundai Creta 55 Toyota 94 VW Polo VW Polo 49 Nissan 76 Renault DusterRenault Duster 44 Skoda 62 LADA Largus PCLADA Largus VP 34 GAZ LCV 59 LADA XRAY LADA XRAY 33 Ford 50 Toyota RAV 4 Toyota RAV 4 33 Sources: Association of European Businesses - http://www.aebrus.ru/ 04.04.2018 AVTOVAZ GROUP PRESENTATION FOR ANALYSTS 15 LADA Granta №2 in 2017 93 686 units sold in RF +7% sales growth vs 2016 The Winner in 2017: #2 in RBC ranking “Product for People“ Starting at ₽ 399 900 04.04.2018 AVTOVAZ GROUP PRESENTATION FOR ANALYSTS 16 LADA Vesta №3 in 2017 77 291 units sold in RF +40% sales growth vs 2016 The Winner in 2017: . “Car of the Year” in Russia . “2017 Best Market Newcomer” by the Russian Automotive Forum . Grand-Prix “Za Rulem” in “Editor's Choice“ nomination . Prize of the First Moscow Biennale of Design . The winner in “Compact Crossovers” and “Breaking Starting at ₽ 569 900 Stereotypes” of “Za Rulem” 04.04.2018 AVTOVAZ GROUP PRESENTATION FOR ANALYSTS 17 LADA Largus №1 Station wagon in 2017 41 741 units sold PC: 33 601 units LCV: 8 140 units +15% sales growth vs 2016 The Winner “Car of the Year” in Minivans category in 2013, 2014, 2015, 2016, 2017 Starting at ₽ 514 900 04.04.2018 AVTOVAZ GROUP PRESENTATION FOR ANALYSTS 18 LADA XRAY №9 in sales 2017 33 319 units sold +67% sales growth vs 2016 The Winner in 2017: Grand-Prix “Za Rulem” Starting at ₽ 614 900 04.04.2018 AVTOVAZ GROUP PRESENTATION FOR ANALYSTS 19 LADA Brand: from the Past to the Future LADA before and what LADA now and tomorrow people think about us 29M cars sold around the world Success of the new LADA line-up The biggest dealer network in RF New brand standards Low level dealer network standards Dealer network renovation ongoing Low involvement in aftersales business New customer experience – breakthrough to operate 04.04.2018 AVTOVAZ GROUP PRESENTATION FOR ANALYSTS 20 LADA Brand: 360° Brand Action Plan BRAND QUALITY PLATFORM DESIGN & CORPORATE INNOVATION IDENTITY DEALER PRODUCT NETWORK DEVELOPMENT CUSTOMER MARKETING EXPERIENCE & COMMUNICATION 04.04.2018 AVTOVAZ GROUP PRESENTATION FOR ANALYSTS 21 BRAND PLATFORM LADA Brand Values QUALITY DESIGN & CORPORATE INNOVATION IDENTITY DEALER PRODUCT NETWORK DEVELOPMENT CUSTOMER MARKETING EXPERIENCE & COMMUNICATION Confidence in all situations LADA brand promise: Value for through A new way forward money Energetic bold design 04.04.2018 AVTOVAZ GROUP PRESENTATION FOR ANALYSTS 22 QUALITY BRAND LADA: the Largest Dealer Network in Russia PLATFORM DESIGN & INNOVATION CORPORATE IDENTITY PRODUCT DEALER NETWORK LADA sales / aftersales points CUSTOMER MARKETING DEVELOPMENT