THE MARKET by the company in recent years: The Home and Personal Care industry generates Oangal ng PasigAward (1998, 2001) billions of dollars per category worldwide. It is Kapatid Awards for Quality ofWorkplaoe highly competitive and the demand for such (ECOP. 1999) products increases year aner year as it directly Outslanding Employer of the Year (PMAP, addresses the basic needs ofconsumers for personal 1999) hygiene and cleanliness. For Unilever in the Mother Nature Award (PCAPI, 1999) Philippines, this translates to its Corporate Purpose Kapatid Award for Industrial Peace and of " Meeting the everyday neetls of people Hanno 11y (ECOP, 2001) everywhere". Unilever makes sure it caters to the ISO Cenification 9001 (Quality Mgt Systems) needs of Aling Fely - a personification of the ISO Cenifieation 14001 Filipino consumer, who is at thec:cntcrofUnilc,-er's (Environmental Management Systems) hean. HISTORY ACHIEVEMENTS William Lever acquired The Philippine Refining UNILI:VER owes its success to its people. The Company in 1927 to ensure a steady supply of oil dynamic and fruidi.ll interaction with two cn1cial for his burgeoning soap business. In 1929 the nspccts ofsocie ty, its consumers and its employees, limitedness of shared natural resources drew the is the keystone upon which UNILilVER is built. Lever Brothers into a merger with Holland's largest As early as the 1950s, Unilever adopted a margarine producer, Margarine Union, thus program whereby local junior managers who showed "WHO CARES if all we lea>•e Oltr children is a producing the UNILEVER that we know of today. promise of being able to share higher managerial dead river? We Do! • this tag line shows how In 1938, the Philippine Refining Company (PRC) responsibility would train abroad. Such were the UNILEVER PHILIPPINES has intcrwo,·cn caring forthe had diversified into the manufacture of other products beginnings of the Company's Management Training environment into the fabric of the business. In research such as detergents. Programs. and development, a product and all its ingredients pass The business outlook seemed rosy that the company The company also holds the "Business Week" through a rigid and mandatory clearance system before drew up plans for the 1940 production of Lever toilet program - a 5-day, annual event that simulates business being introduced into the market. Unilever's local soap staples, Lux nnd Lifebuoy. situations for about 40 selected undergraduates. The detergent bars and powders use 100% biodegradable Unfonunately, the blueprints for wch expansion had "Business Week" Program has been very popular in active ingredients as early as 1993. Solid waste to be shelved and improvements eunailed because of the UNI LEVER operations throughout South East Asia. management is practiced as a norm. The entire Philippines being occupied during World War II. Since The Company's Total Quality Program enabled UNILEVER PHIUPPINES compound is a no-smoking its products were crucial to both the war effon and the workers to bench mart their performanoe with that oftheir area. basic daily life, PRC had no ehoioe but to operate even peers in world class organizations. TQ has become a way In the area of social responsibility, UN ILEVER during lhe war. oflife at UNILEVER PHILIPPINES, exemplified by the PHILIPP INES is committed to the Pasig River Despite the long interruption, the imprisonment of slogan "BUHAYTQ, BUHAYNATIN". 11>eculturegave rehabilitation program. It has a Domestic Waste Water its foreign employees, and the destn>ction of its faci lities rise to the battle cry "Sama-samn, Tulung-tulong sa Plant to take care of1he domestic liquid waste generated brought about by the war, Philippine Refining Company Pngsulong", more exemplified by the company song by the company, where treated water goes into a fishpond persisted and in the 1950's, realized the goal of not only entitled "Magkakaibigan". before it is discharged into the river. The company also spearheaded a multi-sectoral coal ilion to act on the Pasig River rehabilitation, and has now joined upon the government's invitation, the Pasig River Rehabilitation Commission to become one of the new private sector representatives. Unilever also suppons 25 hectares of the La Mesa Watershed and is one of the organizations, which suppons the Living Lakes Pannership, in the quest for Laguna de Bay's inclusion and membership in the global Living Lakes network. These programs and achievements are best exemplified in the awands and recognition reoeived
102 making a variecy ofsoap products, but other products as well for the local Philippine market In time for its 70" year anniversary in 1997, Philippine Refining Company This completed the final step in the metamOrphosis of its name change to Unilever Philippines. As its parent company, isn't a soap Unilever, expanded and grew in size and scope, its subsidiaries were encouraged to utilize the name of the parent company to highlight and leverage the global ad. nature and scope of iiS operations.
TfiE PRODUCT Unilever Philippines provides a wide range of home and personal care productS. Theeffons in understanding local consumers have brought about some of the top brands in the market today. Lu.x.~ Crcamsilk, which gives l:ll.'iD6ll...... superior hair conditioning f'or holr ~hM'$ bc~uti(ul\y soft In any w cathc,. and has seriously dominated Lu)C Supef Rich evc.-.-yday! ."""" ...... ~_...,._...... _,.,,...... _llooi:_O... _,_ ...... the market, is a conditioner ... _...... _,__ ...... ,_.,...._. • .,..,.,.*.. n-,...,!'1'f..,.w...... --.. ,.._,... __ ...,.. that gives Super Beautiful hairthat"No Shampoo Alone Can Give!" Creamsilk gives Vaseline lntensi''< Care lotion has the unique Triple Challenge Series. The Rexona Ultimate Cha.llenge Series is the 100% conditioning and can Lipid U>mplex which provides healthy glowing skin! umbrella concept that promotes power and lifestyle sports such be used with any brand of as: Basketball, Aerobics Marathon, Cycling, Martial Ans, and shampoo. RECENT DEVELOPMENTS the newest trend to hit the sports scene, Beach Football. Another Sunsilk, which has long A Company Getting Bigger ... In 1998, Unilevcr is Close-Up's efforts to bring entertainment and fun to school eared for the Filipina hair, Philippines embarked on an ice cream business joint fa irs via the "Fair Fever". These activities have also reached the promises hair that venture with RFM Corporation, giving binh to what we World Wide Web with sites such as wwwclo:ts;upglpns;t wm and strengthens and grows more now know as Selecta Walls. Unilever brings into the joint Rexona·s www u!Jjmatsshallengssrj£$ S9JD. and more beautiful everyday. venture its international experience and success in In e•-ery commercial aired on television. the Unile,'er logo Lux Super Rich marketing the Wall's brand of ice cream. Seleeta now and the corporate tag line ofTotal Qual icy is always seen. This is shampoo deeply nourishes became identified with the yellow and red hean logo what we guarantee to deliver to our consumers - products thai each hair s t r a n d , the Happy Heart, with the powerfu l tag line of "Just are sealed with Unilever's buming passion for excelle11CC and leaving hair strong and Follow your He"rt". Selecta has a wide range ofvari::nns, commitment, products thnt consumers can trust. gloriously shiny. topping the list is U>meuo, Paddle Pop and Mini Ice Vaseline Amino Collagen is a breakthrough shampoo Drop. There are also premium ice cream navors such as BRAND VALUES that replenishes hair's natural moisture protect ion Cookies and Cream, Buco Melon, Lethe Flan and Halo· Over and above specific brand values, Unilever has a strict Code from dryness that heat and sun strip away. h also Halo. of Business Principles and Company values, which guides <''