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INDUSTRI AYAM GORENG DI KOREA SELATAN Devi Suryaningrum AKADEMI BAHASA ASING NASIONAL PROGRAM STUDI BAHASA KOREA JAKARTA 2019

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INDUSTRI AYAM GORENG DI KOREA SELATAN Devi Suryaningrum AKADEMI BAHASA ASING NASIONAL PROGRAM STUDI BAHASA KOREA JAKARTA 2019 INDUSTRI AYAM GORENG DI KOREA SELATAN Devi Suryaningrum NIM 163450200550032 AKADEMI BAHASA ASING NASIONAL PROGRAM STUDI BAHASA KOREA JAKARTA 2019 INDUSTRI AYAM GORENG DI KOREA SELATAN Karya Tulis Akhir Ini Diajukan Untuk Melengkapi Pernyataan Kelulusan Program Diploma Tiga Akademi Bahasa Asing Nasional Devi Suryaningrum NIM 163450200550032 AKADEMI BAHASA ASING NASIONAL PROGRAM STUDI BAHASA KOREA JAKARTA 2019 Akademi Bahasa Asing Nasional Jakarta PERNYATAAN TUGAS AKHIR Dengan ini saya, Nama Mahasiswa : Devi Suryaningrum NIM : 163450200550032 Jurusan : Bahasa Korea D3 Menyatakan dengan sesungguhnya bahwa Tugas Akhir saya yang berjudul “Industri Ayam Goreng di Korea Selatan” yang saya tulis dalam memenuhi salah satu syarat untuk memperoleh kelulusan ini benar-benar merupakan hasil karya sendiri. Semua kalimat ini benar-benar merupakan hasil karya sendiri. Semua kalimat baik langsung maupun tidak langsung dan dari sumber lainnya telah disertai dengan identitas dari sumbernya dengan cara yang sesuai dalam penulisan karya tulis ilmiah. Dengan demikian, walaupun tim penguji dan pembimbing Tugas Akhir ini membubuhkan tandatangan sebagai tanda keabsahannya, seluruh isi karya ilmiah ini tetap menjadi tanggung jawab pribadi. Jika kemudian hari ditemukan ketidakbenaran dalam karya ilmiah ini saya bersedia menerima akibatnya. Demikian pernyataan ini saya buat agar dapat digunakan seperlunya. Jakarta, Devi Suryaningrum 163450200550032 i ABSTRAK Nama : Devi Suryaningrum Program Studi : Mahasiswa D-3 Program Studi Bahasa Korea Judul : Industri Ayam Goreng di Korea Selatan Industri ayam goreng merupakan salah satu industri terbesar di Korea Selatan, dengan jumlah outlet yang tesebar di seluruh Korea Selatan. Menu khas dari kedai ayam goreng korea adalah Ayam Goreng Berbumbu (yangnyeom chikin). Karya ini bertujuan untuk menjelaskan tentang ayam goreng berbumbu khas korea dan perkembangan bisnis waralaba ayam goreng di korea selatan. Penelitian ini menggunakan metode deskriptif kualitatif dengan mengumpulkan data dari berbagai sumber online maupun offline. Resep ayam goreng berbumbu korea ditemukan oleh restoran ayam pelicana pada tahun 1982. Pada tahun 2019 sudah terdapat sebanyak 87.000 waralaba ayam goreng di seluruh korea dengan BHC sebagai waralaba terbesar. Di pasar global, Kyochon dan Bonchon sukses menarik pelanggan di Amerika dan Malaysia. Kata Kunci : Industri Makanan, Waralaba Ayam Goreng Korea, Yangnyeom Chikin ii ABSTRACT Name : Devi Suryaningrum Study Program : Bahasa Korea Title : Friend Chicken Industry in South Korea fried chicken industry is one of the largest industries in South Korea, it reached almost 90,000 stores across nation. The special menu of Korean fried chicken shops is Spicy Fried Chicken (yangnyeom chikin). This paper discussed the specialty of Korean spices fried chicken and the development of fried chicken business in South Korea. This paper used descriptive qualitative method by collecting data from various sources. Korean spiced fried chicken recipe discovered by Pelicana chicken restaurant in 1982. In 2019 there were already 87,000 fried chicken franchises throughout Korea, and BHC is the biggest friend chicken franchise in South Korea. While in global market, Kyochon and Bonchon succed entering America and Malaysia market. Keywords : Food Industry, Korean Fried Chicken Franchise, Yangnyeom Chikin iii Kata Pengantar Puji Syukur kehadiran Tuhan Yang Maha Esa yang telah memberikan rahmat dan karunia-Nya sehingga penulis dapat menyelesaikan karya tulis akhir ini dengan baik dan tepat waktu. Karya Tulis yang berjudul “Industri Ayam Goreng di Korea Selatan’ ini dibuat sebagai Tugas Akhir untuk syarat memperoleh derajat diploma 3 dalam Program Studi Bahasa Korea di Akademi Bahasa Asing Universitas Nasional, Jakarta. Keberhasilan penulis dalam menyelesaikan tugas akhir ini tentu berkat bantuan serta doa dari berbagai pihak. Dalam kesempatan ini penulis ingin menyampaikan ungkapan rasa terima kasih kepada : 1. Ibu Dra Rurani Adinda, M.A selaku Direktur Akademi Bahasa Asing Nasional, Jakarta. 2. Bapak Zaini, S.Sos., M.A. selaku Wakil Direktur Akademi Bahasa Asing Nasional Jakarta. 3. Ibu Yayah Cheriyah, S.E, M.A, selaku Dosen Pembimbing yang banyak membantu dan membimbing penulis dalam menyelesaikan Tugas Akhir ini. 4. Dosen-dosen dan Staf Prodi Bahasa Korea Abanas : Ibu Fitri Meutia, S.S., M.A., Bapak Fahdi Sachiya, S.S, M.A, Bapak Heri Suheri, S.S, M.M., Ibu Yayah Cheriyah, S.E, M.A, Ibu Im Kyung Ae, Ibu Go Yu Gyeong dan iv para staf administrasi program studi Bahasa Korea Akademi Bahasa Asing Universitas Nasional. 5. Orang tua dan keluarga tercinta yang selalu memberikan kasih sayang, dukungan, doa, nasihat, semangat, dan inspirasi untuk penulis. 6. Adik-adik penulis Ryan, Savira, dan Davin yang selalu menghibur penulis disaat penulis merasa sedih, stress 7. Sahabat-sahabat seperjuangan selama perkuliahan di UNAS geng Ijo Istiqlal (Ikatan Jomblo Istiqomah Sampai Halal), Adinda Rizkita Nursakinah (Adindul), Jasmine Anatasya (KaCaca), Irmawati (Watay), Nadhifa Meidiana Cahyani (Mede) dan Sinalsali Karina Sinulingga (Binul) yang selalu setia menemani, mendukung, membantu, dan mendengarkan keluh kesah penulis selama kuliah dan selama menyusun karya tulis ini. 8. Sahabat-sahabat SMA tercinta; Anita Setyaningsih dan Retno Rahminigtyas yang masih setia menemani, mendukung, selalu membantu, mendengarkan keluh kesah penulis, mengingatkan penulis untuk menyelesaikan karya tulis ini. 9. Teman-teman twitter dan instagram yang tidak bisa disebutkan satu per satu, selalu mengirimkan pesan mendukung kepada penulis memberikan semangat untuk mengerjakan dan menyelesaikan karya tulis ini. 10. Untuk Youtube yang telah menayangkan program ProduceX 101, program yang penulis tonton di saat jenuh. 11. BTS, SEVENTEEN, MonstaX, X1 yang telah banyak menghibur penulis dengan musik musiknya disaat penulis jenuh, sedih dan stress. v Penulis menyadari bahwa karya tulis ini masih mempunyai banyak kekurangan sehingga jauh dari kesempurnaan. Oleh karena itu, penulis menerima masukan dan saran yang berguna untuk pengembangan dan penyempurnaan karya tulis ini selanjutnya. Penulis harap agar karya tulis akhir ini dapat memberikan manfaat untuk pembaca baik untuk bahan bacaan ataupun sebagai bahan referensi. Terutama bagi, mahasiswa Akademi Bahasa Asing Nasional Program Studi Bahasa Korea. Jakarta, 2019 Devi Suryaningrum vi Daftar Isi Halaman Judul Halaman Persetujuan Halaman Pengesahan Pernyataan Tugas AkhirAbstrak ............................................................................................. iii Kata Pengantar .......................................................................................... vi Daftar Isi .................................................................................................... vii BAB I. PENDAHULUAN 1.1 Latar Belakang .................................................................................... 1 1.2 Alasan Pemilihan Judul ...................................................................... 3 1.3 Tujuan Penelitian ................................................................................ 4 1.4 Batasan Masalah ................................................................................. 4 1.5 Metode Penelitian ............................................................................... 4 1.6 Sistematika Penulisan ......................................................................... 4 BAB II. ISI 2.1 Awal Mula Ayam Goreng Korea; Ayam Goreng Korea (Yangnyeom Chikin) ........................................................................................................ ......6 2.1.1 Industri Ayam Goreng di Korea ......................................................... 10 vii 2.1.2 Resep Ayam Goreng Berbumbu (Yangnyeom Chikin) ....................... 14 2.2 Perkembangan Industri Ayam Goreng Korea .......................................18 2.3 Konsumsi Ayam Masyarakat Korea Selatan ........................................20 2.4 Waralaba Asing Ayam Goreng di Korea Selatan .................................23 2.5.1 Waralaba Lokal Ayam Goreng di Korea Selatan..................................24 2.5.1 Waralaba Lokal Ayam Goreng yang Menjadi Favorit Masyarakat Korea Selatan...................................................................................................25 2.5.2 Waralaba Ayam Goreng Korea yang Sudah Mempunyai Cabang Di Luar Negeri ..................................................................................................30 BAB III. PENUTUP 3.1 Kesimpulan dalam Bahasa Indonesia .................................................34 3.2 Kesimpulan dalam Bahasa Korea .......................................................37 DAFTAR PUSTAKA.....................................................................................39 DAFTAR RIWAYAT HIDUP....................................................................... viii DAFTAR GRAFIK. 1.1 Konsumsi Produk Ternak di Korea Selatan Tahun 2014-2018…………..2 DAFTAR TABEL 2.1 Petunjuk Memasak Ayam Goreng Berbumbu (Yangnyeom Chikin)...…..15 2.2 Impor Ayam Potong Beku Tahun 2017-2018 (Januari-Juni).....................21 2.3 Peringkat Waralaba Ayam Goreng Terfavorit di Korea Selatan………..24 2.4 Harga Menu Restoran Ayam Goreng Bonchon di Amerika…………….29 2.5 Daftar Harga Menu Restoran Ayam Kyochon di Los Angeles………….31 ix DAFTAR GAMBAR 2.1 Ayam Original (huraideu chikin)………………………………………..9 2.2 Ayam Goreng Dengan Bumbu dan Toping Daun Bawang (padak)…….10 2.3 Ayam goreng dengan bumbu kecap asin (ganjang chikin)……………...10 2.4
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