Introducti Introduction to Facebook

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INTRODUCTION TO FACEBOOK Type Public Traded as NASDAQ: FB Founded February 4, 2004 (10 years ago) Headquarters Menlo Park, California, US Area served United States (2004 – – 05) Worldwide (2005 – – present) Founder(s) Mark Zuckerberg Eduardo Saverin Andrew McCollum Dustin Moskovitz Chris Hughes Key people Mark Zuckerberg (Chairman and CEO) Sheryl Sandberg (COO) Industry Internet Revenue US$7.87 billion (2013) Operating income US$2.80 billion (2013) Net income US$1.50 billion (2013) Total assets US$17.89 billion (2013) Total equity US$15.47 billion (2013) Employees 7,185 (June 2014) Subsidiaries Instagram WhatsApp Oculus VR PrivateCore Website facebook.com Written in C++, PHP and D language Alexa rank 2 (September 2014) Type of site Social networking service Registration Required Users 1.28 billion (monthly active, March 2014) Available in Multilingual (70) FACEBOOK CASE STUDY • In November 2007, social media giant, Facebook introduced a controversial marketing ploy, the Beacon tool. • The tool immediately drew criticism from the online community, claiming violation of privacy and breach of user agreement by the company. • Beacon was applied to all Facebook users by default • Users were not permitted to disable all data sharing activity and Beacon tracked activity every time Facebook users accessed a partner website • To bring additional money to shareholders, this tool promised potential financial innovation. PROBLEM OF THE CASE AND RELEVANCE TO BUSINESS ETHICS • The moral issue of the case centers on privacy concerns Beacon, which is embedded into a Facebook partner’s • The information of the user would be made available to the other user. • Which would reduce the privacy of the user and would make it more of public to the user. • As per the business ethics sharing of the personal context of the people is an illegal offence which makes facebook and beacon a part of business unethical practices. CHALLENGES FACED BY FACEBOOK • Lawsuits from those who feel their privacy rights have been violated. • Loss in revenue generation. • Alternative way to generate revenue if they quit beacon. • Develop an alternative solution to generate revenue. Questions Q.1 Why does social networking website appeal to so many people? What are people gaining and sacrificing by using social networking website? Q.2 What ethical issue’s does beacon raise for facebook and its various stakeholders? Q.3 Do you support Mark Zuckerberg’s position that Beacon is merely a natural technological extension of word of mouth referrals or the facebook critics position that beacon is an unwarranted commercialized invasion of privacy? Explain your position? Q.4 In your view, how, is at all, can the battle between facebook advertiser and facebook user is resolved? CONCLUSION • Not to hurt the personal feeling of the users they just introduce beacon • To generate revenue and aid companies for advertising there new products • But after the complains they realize that they don’t have to revel the personal data of the users without their permission..

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Transcript of Proceedings Held on 06/23/08, Before Judge Ware. Court
The Facebook, Inc. v. Connectu, LLC et al Doc. 474 1 IN THE UNITED STATES DISTRICT COURT 2 FOR THE NORTHERN DISTRICT OF CALIFORNIA 3 SAN JOSE DIVISION 4 5 THE FACEBOOK, INC., ) C-07-01389-JW ) 6 PLAINTIFF, ) JUNE 23, 2008 ) UNSEALED AND REDACTED BY 7 V. ) SEALED ) THE COURT 8 CONNECTU, LLC, ET AL., ) PAGES 1-79 ) 9 DEFENDANTS. ) _______________________ ) 10 11 THE PROCEEDINGS WERE HELD BEFORE 12 THE HONORABLE UNITED STATES DISTRICT 13 JUDGE JAMES WARE 14 A P P E A R A N C E S: 15 FOR THE PLAINTIFF: ORRICK, HERRINGTON & SUTCLIFFE BY: I. NEEL CHATTERJEE 16 MONTE M.F. COOPER SUSAN D. RESLEY 17 1000 MARSH ROAD MENLO PARK, CALIFORNIA 94025 18 19 FOR THE DEFENDANTS: BOIES, SCHILLER & FLEXNER BY: DAVID A. BARRETT 20 EVAN ANDREW PARKE STEVEN C. HOLTZMAN 21 575 LEXINGTON AVENUE 7TH FLOOR 22 NEW YORK, NEW YORK 10022 23 (APPEARANCES CONTINUED ON THE NEXT PAGE.) 24 OFFICIAL COURT REPORTER: IRENE RODRIGUEZ, CSR, CRR 25 CERTIFICATE NUMBER 8074 1 U.S. COURT REPORTERS Dockets.Justia.com 1 A P P E A R A N C E S: (CONT'D) 2 3 FOR THE DEFENDANTS: FINNEGAN, HENDERSON, FARABOW, GARRETT & DUNNER 4 BY: SCOTT R. MOSKO JOHN F. HORNICK 5 STANFORD RESEARCH PARK 3300 HILLVIEW AVENUE 6 PALO ALTO, CALIFORNIA 94304 7 FENWICK & WEST BY: KALAMA LUI-KWAN 8 555 CALIFORNIA STREET 12TH FLOOR 9 SAN FRANCISCO, CALIFORNIA 94104 10 11 ALSO PRESENT: BLOOMBERG NEWS BY: JOEL ROSENBLATT 12 PIER 3 SUITE 101 13 SAN FRANCISCO, CALIFORNIA 94111 14 THE MERCURY NEWS 15 BY: CHRIS O'BRIEN SCOTT DUKE HARRIS 16 750 RIDDER PARK DRIVE SAN JOSE, CALIFORNIA 94190 17 18 THE RECORDER BY: ZUSHA ELINSON 19 10 UNITED NATIONS PLAZA SUITE 300 20 SAN FRANCISCO, CALIFORNIA 94102 21 CNET NEWS 22 BY: DECLAN MCCULLAGH 1935 CALVERT STREET, NW #1 23 WASHINGTON, DC 20009 24 25 2 U.S.
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