Spa Business ISSUE 3 2016

global spa and wellness www.spabusiness.com 2016 3

http://www.spabusiness.com http://www.spabusiness.com global spa and wellness www.spabusiness.com 2016 3

Aman’s owner Vladislav Doronin talks spa

ASK AN EXPERT Visiting practitioner programmes

FIRST-PERSON Experiencing a Mexican temazcal Spa Foresight™ The virome, dementia-friendly design, singing & Iceland

GWINGANNA Tony de Leede’s top team, including co-investor Hugh Jackman http://www.spabusiness.comClick here to subscribe to the print edition www.spabusiness.com/subs http://www.spabusiness.com http://www.aromatherapyassociates.com http://www.spabusiness.com Timexpert Rides combines exclusive Micro-Dermoxine Complex and Pro-Collagestine-Fill technology to neutralise the effects of micro-tensions, ﬁ lling in wrinkles from deep within the skin. After 4 treatments, 100% of clients reported lines and wrinkles had signiﬁ cantly faded.

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*Self-assessment tests carried out on 41 volunteers, after four treatments during one month. http://www.spabusiness.com EDITORIAL

Widening our remit

As our industry becomes ever more global, thanks to the inﬂuence of Global Wellness Day and the Global Wellness Summit, we ﬁnd ourselves positioned to be able to contribute to the wider agenda of wellbeing around the world. This work has never been more important

ur industry is unique in its focus on the positive. There are no others which put Working for ‘social good’ means wellbeing, peace, prevention thinking about how you can Oand personal responsibility at their heart. This means we’re in a position to be reach out to help others, using a force for good in the world at a time your knowledge and resources when there are some very dark things happening which need to be countered. Some say spa and wellbeing and a focus on health are a self-indulgent distraction and that at times All require us to commit to self-care in body and of division and political and social unrest, there are more mind and for those in a position to create life-changing important things to be focusing on. But I don’t believe chances for other people to do so at every opportunity. this is the case, or that these things are disconnected. The ultimate goal being a world which is able to keep Wellbeing is scalable, it starts with the individual, refocusing on the things which matter – tolerance, extends to the family, the community, the nation and collaboration, mutual support, fairness, compassion, then to the wider world. For each part of humanity to peace, love and a commitment to making each day better be well in the widest and truest sense, we must be at than the last for everyone on the planet. peace, feel energised in our own skin and have clarity This industry is represented by outward looking, well of purpose. We also need to have good intentions to travelled and right-thinking people who form a powerful take the world forward in a positive direction based on global network. We are a community and we have many understanding and compassion, rather than selfishness. opportunities for collaboration and to exert a wide range There is much we can do as an industry to shore up of influences for good around the world. positivity and help people to not only deal with the What can be done? Education and community darkness, but also to begin to turn the tide of it. outreach sit at the heart of this and in our annual Spa We can fight for what we believe is important, work Foresight™ report on page 50 we highlight ‘social good’ to bring communities together and extend our reach as a key trend which we think the industry can embrance to ensure that knowledge about healthy living and going forward, to open up opportunities for others. wellbeing is shared where it’s most needed. I urge you to look to your own business and to think Much of what is going adrift in the world at present is about how you can reach out and share the philosophy as a result of lack of education, lack of opportunity and and knowledge that underpins the work of wellbeing. lack of love and it is well within our remit as an industry to make our contribution to addressing these issues. Liz Terry, editorial director @elizterry

CONTACT US: Spa Business magazine, spabusiness.com TEL: +44 1462 431385 EMAIL: [email protected] WEB: www.spabusiness.com TWITTER: @spabusinessmag FACEBOOK: Facebook.com/spabusiness

©CYBERTREK 2016 spabusiness.com issue 3 2016 7 http://www.spabusiness.com http://www.spabusiness.com Hôtel Mont Blanc, Chamonix, France.

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http://www.spabusiness.com CONTENTS spa business ISSUE 3 2016

spa business uniting the world of spas spabusiness.com

38: Vladislav Doronin – Aman’s man 60: Insights from Gwinganna’s top team

24: Gwyneth Paltrow gets into skincare 68: Visiting practitioner focus

7|Editor’s letter 30|News 60|Top team: Gwinganna Liz Terry shares her thoughts Second site for Miraval; digital detox at The people behind this world-renowned Mandarin; and major Lanserhof refurb lifestyle retreat share their business 20|Letters insights with Julie Cramer. Plus a focus Julie Lombe champions African 38|Interview: Vladislav Doronin on co-investor Hugh Jackman massage beneﬁ ts; and Anne Bramham Aman’s owner to spend US$30m on spas queries the robustness of spa audits and step up to wellness in a big way 68|Ask an expert: Visiting practitioners 22|Spa people 48|Trends: Spa Foresight™ 2016 Done well, visiting practitioner A spa duo at Faena Hotel work with an The virome, epigenetics and programmes can boost proﬁ ts by up to Oscar-winning designer; and Gwyneth meditation spaces all feature in our 40 per cent. But how can spas get the Paltrow launches a skincare range future vision of the spa industry off er right? Kate Parker investigates

10 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com 74: Industry predictions 90: Latvian pirts

86: Mexico spa consultant Bonnie Baker 109: Product innovation

74|Industry predictions 94|Country focus: Sri Lanka Global spa ﬁ gures give their views on Neena Dhillon visits some of Sri

where the sector is heading Lanka’s newest wellness facilities SUBSCRIBE FOR FREE 82|First-person: Baltic bathing 103|Spa software: Tech talk III Jane Kitchen grin and bares it at a News and views from software fi rms traditional Latvian pirts 109|Product innovation 86|Interview: Bonnie Baker Suppliers tell us about their launches To receive a free digital The spa consultant on hot spring subscription to Spa Business potential in Mexico. Plus a fi rst-person 120|Research: Touchy subject SIGN UP ONLINE: account of a temazcal sweat lodge New fi ndings on the science of touch www.spabusiness.com/green

©CYBERTREK 2016 spabusiness.com issue 3 2016 11 http://www.spabusiness.com THE NEW FRONTIER OF SKINCARE

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A joint venture between Spa The Spa Business website Business and sister magazine features daily news and Spa Opportunities, the Spa jobs in the global spa and Business Handbook is a wellness industry. It also reference guide for decision provides access to digital makers across the industry. editions of Spa Business Read online: www.spahandbook.com/digital and links to other Leisure Media magazines and websites. Download PDF edition: www.spahandbook.com/pdf Visit the website: www.spabusiness.com

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14 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com MORE TO ENJOY...

What’s hot in Leisure Media’s magazines

Health Club Management CLADmag Spa Business Attractions Management

Steve Gray leads the David Adjaye Gwinganna’s top team, Disney Shanghai – the charge at Nuffield Health behind new African including co-investor most expensive theme American museum Hugh Jackman park ever built – is open Club in club: the rise of the in-house specialist studios Nature & the city: green Aman owner Vladislav Inverted planetarium is buildings in Singapore Doronin talks spa inspired by astronauts Free your mind: meditation and mindfulness are Alejandro Aravena on the Key industry forecasts Digital engagement at hitting the mainstream importance of leisure in Spa Foresight™ 2016 Museum of Tomorrow

Read all of our latest magazines & back issues online: leisuremedia.com

Sports Management Leisure Opportunities Spa Opportunities AM2

Sailor Giles Scott to make European Commission: Global tourism bodies SeaWorld lifts lid on a splash at Rio Olympics doctors should prescribe host wellness talks Middle East expansion physical activity Five new sports chosen Wellness village in Pokémon Go propelling for Tokyo 2020 Games Government reshuffle to Wales moves ahead augmented reality impact leisure industry into the mainstream Vélosophy is transforming Auberge beach resort, lives in Ghana by selling Ambitious £9.4m Newark Florida to host 10,000sq ft New US/Cuba kinship bikes in Sweden sports centre opens spa when it opens in 2018 results in animal attraction

©CYBERTREK 2016 spabusiness.com issue 3 2016 15 http://www.spabusiness.com CONTRIBUTORS

READER SERVICES Katie Barnes Julie Cramer SUBSCRIPTIONS Katie Barnes has been an Julie Cramer worked Denise Adams +44 (0)1462 471930 international spa, beauty as news editor for BBC and ﬁ tness journalist News Online for more CIRCULATION for 15 years. She’s the than 10 years. She now Michael Emmerson +44 (0)1462 471932 editor of Spa Business has a successful free- EDITORIAL TEAM magazine and was also the launch lance career writing articles focused EDITORIAL DIRECTOR editor of the Spa Business Handbook on health, ﬁ tness, travel, hospital- Liz Terry +44 (0)1462 431385 – a year-round resource for global spa ity and design. She is a former deputy EDITOR professionals that’s now in its eighth year. editor of the international industry Email: [email protected] Katie Barnes +44 (0)1462 471925 magazine Leisure Management. Twitter: @SpaBusinessKB Email: [email protected] PRODUCT EDITOR Kate Corney +44 (0)1462 471922 NEWS EDITOR Neena Dhillon Jane Kitchen Jane Kitchen +44 (0)1462 471929 Neena Dhillon writes Jane Kitchen is the spa NEWSDESK about spas and hotels news editor at Leisure Tom Anstey +44 (0)1462 471916 and travel trends around Media. A former editor Matthew Campelli +44 (0)1462 471912 the world for consumer for US publications Kids Kim Megson +44 (0)1462 471915 and business titles, Today and BedTimes, ADVERTISING TEAM ranging from Sleeper, easyJet and she has a 15-year career in magazine Gatsby to Hospitality Design. In addition, writing, with a specialisation in business PUBLISHER/ADVERTISING SALES she’s also the former managing editor stories covering spa, sleep, home Astrid Ros +44 (0)1462 471911 of the Great Hotels of the World’s furnishings, fashion, retail and more. ADVERTISING SALES Luxury Spa Collection directory. Email: [email protected] Julie Badrick +44 (0)1462 471919 Email: [email protected] Twitter: @JaneKitchenSB John Challinor +44 (0)1202 742968 Paul Thorman +44 (0)1462 471904 Jan Williams +44 (0)1462 471909 Kate Parker Liz Terry advertising – www.spa-kit.net Kate Parker is a Liz Terry is the editorial Astrid Ros +44 (0)1462 471911 journalist and editor director of Spa Business spa recruitment & training sales who has a 20-year and Spa Opportunities Astrid Ros +44 (0)1462 431385 career in magazine magazines, as well as ADVERTISING PRODUCTION writing and editing. She the managing director of Ed Gallagher +44 (0)1905 20198 covers topics in the engineering and b2b publisher Leisure Media. She heads WEB TEAM technology sector together with regular up the spa team to bring the industry contributions to a range of Leisure Media the latest challenging thinking about WWW.SPA-KIT.NET titles including both Spa Business and trends, global best practice and more. PRODUCT SEARCH ENGINE Health Club Mangement magazines. Email: [email protected] Kate Corney +44 (0)1462 471922 Email: [email protected] Twitter: @elizterry SPABUSINESS.COM Michael Paramore +44 (0)1462 471926 Tim Nash +44 (0)1462 471917 Spa Business is published four a year by The Leisure Media Co Ltd, Portmill Dean Fox +44 (0)1462 471900 House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK. The views expressed in this Emma Harris +44 (0)1462 471921 publication are those of the author and do not necessarily represent those of the publisher The Leisure Media Co Ltd. All rights reserved. No part of this DESIGN publication may be reproduced, stored in a retrieval system or transmitted Andy Bundy +44 (0)1462 471924 in any form or by means, electronic, mechanical, photocopying, recorded or Jack Emmerson +44 (0)1462 471936 otherwise, without the prior permission of the copyright holder, Cybertrek Ltd. FINANCE Printed by The Manson Group Limited. Distributed by Royal Mail Group Ltd Denise Adams +44 (0)1462 471930 and Whistl Ltd in the UK and Total Mail Ltd globally. ©Cybertrek Ltd 2015 ISSN 1479/912X. To subscribe to Spa Business log on to www.leisuresubs.com or CREDIT CONTROL Hugh Jackman, a lover and investor of email: [email protected] or call +44 1462 471930. Annual subscription Rebekah Scott +44 (0)1462 733477 Gwinganna Lifestyle Retreat (p60) rates are UK £31, Europe £42 rest of world £42, students (UK) £20

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Letters KATIE BARNES, EDITOR, SPA BUSINESS

Do you have a strong opinion, or disagree with somebody else’s point of view on topics related to the spa industry? If so, Spa Business would love to hear from you. Email your letters, thoughts and suggestions to [email protected]

WHY NOBODY KNOWS ANYTHING ABOUT AFRICAN MASSAGE… AND WHY THEY SHOULD Julie Lombe, founder, panafricanbeauty.com

Africa has so much more to offer spa culture than just hammams, including ancient massage techniques based on native healing philosophies, shamanism, original accessories, natural products and music. Such techniques are being

brought alive by modern ANDREY_POPOV/SHUTTERSTOCK practitioners. Wellness coach Amy Beke has developed the Digui from the north-west. Historically, this massage is given by a mother to a child after birth to relieve muscle pain and nervous tension. Beke’s interpretation includes swathing the body in African shea butter and performing long stretching and enveloping O Massage techniques can be treatment tempo varies from movements, vibrations and based on natural products, music frenetic to calm according to As local practitioners deep pressure massage in an and native healing philosophies the beat of the djembe drum. travel globally, they’re invigorating rhythm with a Due to the lack of massage slowly spreading the backdrop of traditional music I am both Belgian (working schools, scientific validation of word... African massage and rooibos tea to finish. as a trainer for Sothys) and treatments and the continent’s is a trend to catch Since 1998 Carol Mathebula Congolese and my own negative image, African has been teaching the Congo Massage® is a holistic massage has struggled to Vunkuwa healing massage treatment to relax, detoxify expand internationally. Yet from central Africa. Inspired and energise. It starts with tourism development has by her grandmother and a long reflexology session spurred some countries such shaman rituals, it combines using baobab oil and follows as South Africa and Namibia vigorous rocking from head with a whole body massage to offer traditional therapies. to foot, plus fast and intense first by hand and then with And as local practitioners rubbing, stretching and accessories to loosen the such as Beke and Mathebula kneading of the legs and back muscles more deeply and help travel globally with their to recirculate energy and with drainage. Accessories own creations, they’re slowly unlock areas of imbalance and include wooden rungu sticks, spreading the word… African tension. Massage oils sourced traditionally used by Maasai massage is a trend to catch. from native medicinal plants warriors, and manefaing Contact Julie Lombe – such as immune-boosting handles, like a poultice made Email: contact@ lemon bush and stimulating of sacred red earth, used panafricanbeauty.com green wood – are also used. by Cameroon healers. The Tel: +32 483 028 050

20 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com O Reﬂ exology is often a gloriﬁ ed foot massage says Bramham PHOTOGRAPHEE.EU/SHUTTERSTOCK

ARE SPA AUDITS MISSING THE POINT? Anne Bramham, founder, Advanced Spa Therapy & Education Certiﬁ cation Council

While our industry is busy often a glorified foot massage competency. No one asks global spa industry hopes to rebranding itself from spa with a few pressure points whether hot and cold facilities realise its wellness potential, to wellness, there’s still little thrown in for good measure. follow a therapeutic regimen, the guidance of experts evidence of a shift in focus. Hot and cold water circuits or if it’s safe to drink alcohol is critically important. Therapeutic intent remains are commonly misused Treatments generate up to largely ignored and many with little or no awareness I often wonder about 70 per cent of all spa revenue traditional disciplines are of therapeutic application the qualifications of and the quality and integrity frequently tailored to maximise while contraindications those who are judging... of those services are the single retail sales or to compensate and other disciplines are Do they really understand most important component for a lack of training. equally compromised. therapies? of successful spa operations. Aromatherapy, for example, Forbes and other It’s this discerning value is widely practiced as a accrediting/auditing agencies in thermal experiences. I that will build and retain a pleasant massage with an focus on everything from often wonder about the loyal clientele and serious essential oil but barely cleanliness to handling of qualifications of those who minded practitioners. resembles the alchemic, highly guests, but none of them are judging. What’s their Contact Anne Bramham personalised experience of the question whether a modality background? Do they really Email: [email protected] original method. Reflexology is meets specific standards or understand therapies? If the Tel: +1 561 802 3855

NUTRITION, LIFESTYLE AND EMOTIONS AFFECT SKIN TOO Dr Howard Murad, founder, Murad; and board certiﬁ ed dermatologist

I absolutely agree with the article in Spa Business (see You need to look SB16/2 p54) which suggests beyond the surface of the that skincare should be more skin and remember that than just about products. it’s connected to the rest We’ve been taking this of the body approach for the last 10 years. You need to look beyond to the rest of the body. When the surface of the skin and you have sunburn, for example, remember that it’s connected it can be accompanied by a headache and nausea, indicating that the body, as well as the skin, needs rest. I earned the title of ‘father of internal skincare’ O A new Murad facial combines nutrition and emotional self-care tips many years ago by reducing sun damage and improving acne recently, I’ve researched holistic approach to wellness and wrinkles with supplements how cultural stress affects and looks at the importance of alone, demonstrating the the body emotionally as diet and nutrition alongside importance of nutrition. well as visibly with sings of emotional self-care and topical I’ve spent years studying fine lines and wrinkles. skincare, in helping people how the lack of water in our All of this is taken into look, live and feel younger. O cells affects the ageing process account in my Inclusive Health Contact Dr Howard Murad as a result of environmental, Philosophy and new Murad Tel: +1 310 726 0600 food and stress factors. More Method Facial which takes a Twitter: @MuradSkincare

©CYBERTREK 2016 spabusiness.com issue 3 2016 21 http://www.spabusiness.com SPA PEOPLE by Jane Kitchen, news editor, Spa Business spa people

“Everybody’s been looking east and west for concepts and philosophies, and we finally looked south – there’s so much to pull from” Garcia-Tunon Vivianne Garcia-Tunon, spa and wellness director & Inge Theron, consultant, Tierra Santa Healing House

pa and wellness director Vivianne Garcia-Tunon S and consultant Inge Theron have collaborated “It’s one of the with Oscar-winning designer most exciting Catherine Martin on the newly- hotel spas in opened South American-themed the world and spa at Faena Hotel in Miami Beach. “Aesthetically, it’s one of the certainly one of most spectacular places I’ve the best projects seen – and I’ve seen a lot,” says to be involved Theron, who helped shape the with” THERON initial concept of the 13-treatment room Tierra Santa Healing House spa. “It’s so chic, so cool, but so different. Think Great Gatsby meets Buenos Aires.” Theron worked on Martin, who worked on the the initial concept interiors of Tierra Santa as well as the hotel, has won four Oscars for Garcia-Tunon created all treatments production and costume design and hired and trained staff on Moulin Rouge and The Great Gatsby. Both films were directed by and the Amazon. “Everybody’s her husband, Baz Luhrmann, who’s been looking east and west for also been involved with design concepts and philosophies, and in other parts of Faena Hotel. we finally looked south – there’s “Art permeates everything,” so much to pull from,” she says. says Theron, who describes the Among the unique therapies are vibe of the spa as authentic, but sessions by Mexican shaman Carlos playful with murals and wallpaper Gomez, who’s on-site once a quarter adding a splash of colour. for one-on-one healing rituals – Garcia-Tunon says guests costing US$400 (€359, £298) for “absolutely love the spa’s design”. two hours – designed to reenergise The spa and wellness director, the body, evoke spirits and energy, who left a senior regional or repair trauma from childhood. vice president role at ESPA to Other treatments incorporate join Tierra Santa, created the lapis lazuli from Chile to release 22,000sq ft (2,044sq m) spa’s tension, sound therapy with bowls treatments, which take their from Eastern Vibration and a light The design is described as ‘Great Gatsby meets Buenos Aires’ inspiration from places like Mexico massage using palo santo wood

22 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com Film director Baz Luhrmann and wife Catherine Martin (below) worked on the design of the spa (above) and hotel DEBBY WONG/SHUTTERSTOCK DEBBY

that’s traditionally used in South American purification ceremonies. “Guests have been very fascinated by the shaman and the treatments we’ve put together,” says Garcia-Tunon, Other industry companies which makes it one of the most adding that the spa has been and suppliers involved include exciting hotel spas in the world “extremely busy” since opening. Design for Leisure, which Hammam and certainly one of the best Preventative wellness and worked on the extensive and treatments are projects to be involved with.” medical care is also offered at sophisticated hydrothermal area, offered alongside Hotelier Alan Faena and the spa by practitioners such as Gharieni, Living Earth Crafts, shaman-inspired American/Russian investor Len gut health expert Dr Matthew SpaEquip and T-Y Linens. rituals to reenergise Blavatnik opened the 182-bed Cooper – aka Dr Enzyme – and Theron, who runs her own spa Faena Hotel in November 2015. cardiovascular specialist consultancy, Itanda, says Tierra It’s the first phase of openings in Dr Juan Rivera. Meanwhile, Santa is “very unique… a sublime the larger Faena District Miami advanced beauty treatments combination of ancient healing Beach, which is designed as an are offered by Biologique practice, art-inspired interiors entire new neighbourhood with Recherche and Georgia Louise. and state-of-the-art technology, art and culture at its core. O

©CYBERTREK 2016 spabusiness.com issue 3 2016 23 http://www.spabusiness.com SPA PEOPLE

I’m very into healthy food and wellness and I think that this [organic skincare] is an extension of trying to eat well – and I’m really proud of it Gwyneth Paltrow, founder, Goop

ctress Gwyneth “I couldn’t find products that Paltrow’s lifestyle were luxurious and really effective A brand Goop has and work with wrinkles and all branched out into that, that were organic,” Paltrow skincare – Goop by Juice Beauty explained to TV host Kimmel. – with a range that capitalises “I’m very into healthy food and on the Goop philosophy of wellness and I think that this ‘fresh-faced, natural beauty’. is an extension of trying to eat Paltrow worked with California- well – and I’m really proud of it.” based Juice Beauty to create the The line features six products, collection, which is made with including an Enriching Face plant-based juices and organic Oil, Exfoliating Instant Facial, ingredients – including food- Luminous Melting Cleanser, grade organic preservatives. Revitalizing Day Moisturizer, sweet iris, then blended with Appearing on the Tonight Show Replenishing Night Cream an antioxidant juice complex Starring Jimmy Kimmel, Paltrow and Perfecting Eye Cream. Paltrow ate one of designed to brighten skin illustrated this point by actually The formulas are made with the products on TV tone and target fine lines and eating one of the products – meristem plant cells, which are to show how organic wrinkles. The line also includes dipping a french fry into the cream. sourced from poet’s daffodil and the range is aloe, apple, lemon and grape juices; peptides; linseed extract; hyaluronic acid and vitamin C. Paltrow told Kimmel she worked for 13 months “nonstop, back-and- forth with the chemists, until we got them feeling really beautiful.” She added: “We’ve created luxurious, clean, organic formulas We’ve created that are proven effective. We luxurious, clean, hope they change the way organic formulas women think about skincare.” The line is available through that are proven Paltrow’s Goop website, as effective well as at select retailers. O

24 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com http://www.spasoft.com/spabiz

http://www.spabusiness.com SPA PEOPLE

The new locations are the first in a 100- unit, 15-year deal between Massage Envy and Australia-based Collective Wellness Group Lee Knowlton, senior vice president of global sales and international, Massage Envy

ne of the biggest US spa franchisors, O Massage Envy, has expanded internationally with the opening of two sites in Sydney, Australia. The new locations are the first in a 100-unit, 15-year deal between Massage Envy and Australia-based Collective Wellness Group, which will manage Massage Envy’s operations in the country. The group also oversees Australia’s 450 Anytime Fitness clubs. Lee Knowlton, senior vice president of global sales and international at Massage Envy, says he hopes to have 40-50 stores [Collective Wellness] already similar to in the US, with offerings open in Australia in the next three have the infrastructure and the of 1-, 1.5- and 2-hour massages years, with Sydney and Melbourne Sydney and real estate, and they’re really and facials, with membership as the firm’s primary focus. Melbourne are a key strong players in the market.” pricing at AU$69 (US$52, €45, “I think we’ll see our growth in focus for Massage Knowlton says he looks at £36) for a 1-hour treatment. Australia accelerate over the next Envy in its rollout things like population, income, The first Massage Envy in few years,” says Knowlton. “They across Australia GDP, taxes, the economy and Sydney is also located several doors awareness of the product when down from an Anytime Fitness he’s considering international location, and while Knowlton says We’ll see our locations, but that finding the future locations won’t necessarily right master-franchise partner be co-located, there is certainly the growth accelerate is also important – and was key potential to do so – and possible ... they’re really in selecting Australia as the synergy between the brands. strong players inaugural country for international “They’re similar brand in the market expansion. “We’re looking to find experiences,” he says. “In theory, a partner to help us develop in you could go work out and then the whole country,” he explains. go get a massage, so I think The first Sydney location we’ll probably have quite a is 2,100sq ft (195sq m) with 10 few of those down the line.” treatment rooms – a slight dip in Knowlton hopes to have another Massage Envy’s US model, which international location signed is typically closer to 3,400sq ft by the end of this year – with (316sq m) – and Knowlton says Canada, Mexico, the UAE, the the firm will likely stick to the UK and South Korea top of the smaller model for international list – and up to three countries sites, where real estate tends to per year from then on. be pricier than in the US market. Massage Envy currently The business model, branding has more than 1,100 franchise and design of the spas will be locations in 49 US states. O

26 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com THE WELLNESS EVOLUTION

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We’re trying to get as close as possible to decarbonising the factory Davide Bolatti, chair, Comfort Zone

ext year, skincare Zone’s products, education zones We have a and integrating buildings brand Comfort and the company’s development humanistic into the landscape. N Zone will open laboratories – all set around a approach. It “I learned the hard way that you its new €25m greenhouse and organic gardens, don’t change a lot when it comes (US$28.1m, £19.5m) headquarters which will provide food for a puts people at to architects – especially when in Parma, Italy, creating what central organic restaurant, as well the centre they’re ‘archi-stars,’” says Bolatti. chair Davide Bolatti calls a as plants for the skincare products. “It’s better to choose the one that “house for sustainable beauty”. Traditionally, Parma is an already has your sensibilities and Bolatti is passionate about the agricultural region and Bolatti that’s what we did with Matteo.” ways in which beauty, innovation says he wanted the architecture The headquarters will house and architecture intersect – and to reflect that. But he also one of the biggest geothermal about creating sustainability wanted to create an even more systems in Italy, says Bolatti, and in each of those areas. environmentally-friendly will also make use of solar energy. The Matteo Thun-designed building and to foster quality “We’re trying to get as close über-green headquarters will of life for his employees. “We as possible to decarbonising cover 11,000sq m (118,400sq ft) have a humanistic approach,” the factory,” Bolatti explains. and is dubbed Davines Village he explains. “It’s an approach Comfort Zone will He worked with a sustainability after Comfort Zone’s parent that puts people at the centre.” open its €25m HQ engineer to conduct a thorough company. When completed He chose Thun to design in late 2017. It’s been review, and while it’s difficult to towards the end of 2017, Davines Davines Village because of his created by Italian decarbonise a factory completely, Village will feature a skin bar record of creating buildings eco-designer Bolatti says: “We’re getting close.” where visitors can try Comfort with low carbon emissions Matteo Thun But Bolatti’s quest for sustainable beauty does not stop there. He’s also created the iSustainBeauty campaign, which is now in its second year and set to double in size. With a simple goal of making the world a more beautiful place, the movement focuses on small social, environmental and artistic ventures that do just that. “This goes beyond corporate social responsibility; it goes to the core of sustainability,” he says. This year, Bolatti expects the programme to fund about 100 projects globally, from reworking an abandoned village garden to opening a beauty school in an underprivileged neighbourhood to restoring a heritage church. “The idea is to make the world a more beautiful place through local projects,” says Bolatti. “Because beauty can make all the difference.” O

28 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com http://www.camylle.com http://www.spabusiness.com Miraval to open first destination spa resort outside of Tucson

It’s got a great history and great architecture. This will be our New England anchor Chevis Hosea

US spa operator Miraval is set to buy the historic Cranwell Spa and Golf Resort in Lenox, Massachusetts, marking its first East Coast location and the first Miraval destination spa resort outside of Tucson. It plans to open the resort in 2017. “Cranwell is a great fit for us – it’s a large property where we can create the Miraval experiences,” says Chevis Hosea, The location is just a few miles away from Canyon Ranch the group’s vice president of development. “This will be our New England anchor.” The location is just a few miles from a home once lived in by abolitionist and fellow Arizona-based destination author Harriet Beecher Stowe – famous for spa Canyon Ranch, which operates a her anti-slavery novel, Uncle Tom’s Cabin. 100,000sq ft (9,290sq m) spa complex Miraval plans to renovate every building and resort in the Lenox area as well. on the property and “bring them up “If you’re going into New England to Miraval standards,” says Hosea. with a wellness resort, obviously Lenox Four new buildings are also planned, is a well-known destination already,” including a 18,327sq ft (1,703sq m) spa says Hosea. “We just want to add with 35 treatment rooms. The existing to that experience. It [Lenox] could Cranwell spa will be converted into be a real wellness destination.” a fitness facility. There are also plans Set on 380 acres (154 hectares), Cranwell for a new-build 12,003sq ft (1,115sq m) features several cottages, including a mindfulness and wellbeing building. A new 35-room spa will be added historic hilltop Tudor-style mansion and Read more: http://lei.sr?a=W2F4T_B

Major renovation for Lanserhof Lans

Lanserhof Lans, The new the world-famous bathhouse is Austrian destination a sensation, spa, is undergoing with its heated a major renovation saltwater pool until December 2016. and sauna The existing complex facility will be Christoph extended and a new Ingenhoven building by German architect Christoph Ingenhoven A sauna complex and indoor- will be added. Ingenhoven is outdoor seawater pool will be one of many regular guests to located on the ground floor. Designer Ingenhoven is a regular at the detox retreat the detox retreat based in Tyrol, “Guests can expect to an Alpine province. find a completely refreshed on transparency, harmonious the Schwarzer Adler hotel in The new structure – an oval Lanserhof,” Ingenhoven tells forms and natural materials “to nearby Kitzbühel, whose spa building with a wooden façade Spa Business. He adds that the open up heart and soul”. will offer Lanserhof’s signature and a grassy roof – will have architecture, as with existing During reconstruction the LANS Med Concept. 16 rooms with mountain views. facilities, will place an emphasis Lanserhof will be relocated at More: http://lei.sr?a=j7Y2g_B

30 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com Mandarin Oriental launches Digital Detox Initiative

Luxury hotel brand Mandarin Oriental has launched a programme designed to help guests find new ways to manage their relationships with technology. The Digital Detox Initiative will debut in September in its 30-plus spas around the world. The initiative encourages guests to surrender their Guests surrender devices and beneﬁ t from a ‘grounding’ experience phones when they arrive at the spa rooms, including journaling, notecard personal boundaries on technology. and also provides writing, colouring and meditation. “The spa is one of the few places left a range of more A Digital Detox Retreat – which lasts in modern society where it’s acceptable mindful activities for one hour and 20 minutes – focuses on and even encouraged to disconnect from in relaxation grounding the body and mind through technology,” says group spa director the power of human touch and includes McCarthy, adding that even a brief break The expectations for instant an aromatic bath plus massage. can help people rest their minds. communication can have a negative Mandarin worked with US-based Devices are returned – newly cleaned impact on our wellbeing nonprofit Mayo Clinic to create a range and repackaged – upon leaving the spa. Jeremy McCarthy of tips and guidelines to help establish Read more: http://lei.sr?a=T5v4H_B

Harrington (centre) is based in the US The historic hotel features a wellness centre spread over four ﬂ oors

Toskanaworld takes on fifth German spa hotel House of Elemis Miami set for October opening Toskanaworld Group, which runs four spas and The combination British-based skincare brand Elemis is hotels across Germany, of activities in nature to debut its second House of Elemis this has been brought on and spa treatments October in a 9,000sq ft (836sq m), six- board to manage the 207- will be one of our treatment-room location in Miami. bed five-star Elbresidenz unique selling “Miami is not only a leading US city hotel and 2,100sq m propositions location, but also where Steiner [Elemis’ (22,604sq ft) wellness Marion Schneider owning company] and our cruise ship area in Bad Schandau. business is so strong, so it’s a natural home The historic hotel has undergone Toskana Therme which is home to the for the launch,” says Elemis co-founder a transformation after the Elbe River unique Liquid Sound spa experience and president Sean Harrington. flooded in 2013. The wellness area at which combines sound, water and light. “We are hugely focused on our the property is spread over four floors “As the Therme is only three US business, and in light of the and there are plans for special areas minutes’ walk apart by foot, the recent Brexit of EU, this cements an for meditation and yoga as well as advantage is obvious,” says Marion even more important time for us to ayurvedic and medical treatments. Schneider, CEO and co-owner of continue focusing our investment in Toskanaworld also operates the Toskanaworld and Elbresidenz. the US to strengthen the brand.” neighbouring 1,830sq m (19,698sq ft) Read more: http://lei.sr?a=B6W5E_B Read more: http://lei.sr?a=j7T5W_B

©CYBERTREK 2016 spabusiness.com issue 3 2016 31 http://www.spabusiness.com Coco Chanel used to live at Ritz Paris The Terma Linca Resort and Spa will be rebranded as the GOCO Retreat Thimphu First Chanel-branded GOCO to develop circuit of five spa debuts at Ritz Paris wellness resorts across Bhutan The first-ever Chanel-branded spa has opened at the Ritz Paris, along Through a partnership with an extended spa and fitness with the newly renovated 17,000sq ft Bhutan’s Queen Mother, facility with an indoor vitality (1,579sq m) Ritz Club Paris – two floors GOCO Hospitality is devel- pool, as well as an expansion dedicated to beauty and wellness. oping projects in Bhutan’s of its on-site organic gardens. The Ritz Paris, which originally top ﬁve tourist destinations. The second phase of opened in 1898, closed its doors in 2012 GOCO founder and CEO development will rebrand for extensive renovations headed up by Ingo Schweder says the and rename the resort as the architect and designer Thierry W Despont. firm has taken over the CEO Ingo Schweder GOCO Retreat Thimphu. The Ritz Club Paris wellness space management of Terma The second Bhutanese has been entirely rethought and Linca Resort and Spa, which is the resort will be a site in Punakha, which redesigned. The area includes a heated first and flagship development of the will have the most substantial wellness indoor swimming pool, hammam, sauna, partnership and the largest of the five programming components, followed experience shower, fitness room, manicure resorts. Located just outside Bhutan’s by sites in Paro, Gangtey and Jakar. and pedicure stations and hair salon. capital of Thimphu, the Terma Linca The proposed circuit is envisioned Chanel au Ritz Paris is described resort has 30 rooms and a full-service to offer an eco-conscious, cultural as a “unique and customised sensory spa with five treatment rooms. experience that merges Bhutan’s experience,” and is a new concept Terma Linca will undergo a soft ancient healing and spiritual traditions dedicated to Chanel’s skincare. renovation this year, followed by more with diverse natural settings. Read more: http://lei.sr?a=a8N9x_B development in 2017 that will include Read more: http://lei.sr?a=G2h2f_B

Sepielli creating spa concept for new US wellness hotel brand

Sentierre, a new US-based hotel brand with a focus on wellbeing, will include a full-service It’s not a theme spa created by or concept – it’s Sylvia Sepielli in who they are its first resort, Sylvia Sepielli Sentierre Padre Canyon in Utah. “It’s exciting to be part of the The resort will be built evolution of this new hotel on 43 acres (17 hectares) brand, particularly because in the Mojave Desert. The wellness and wellbeing is Padre Canyon Sanctuary part of its DNA,” says Sepielli, will encompass more than who’s known for her spa 14,000sq ft (1,300sq m), designs around the world. The ﬁrst Sentierre will be built in the Mojave Desert, Utah including six treatment rooms. More: http://lei.sr?a=A9B7H_B

32 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com Deep Nature Project Hôtel Cathédrale Marriott Reims ©photo : L. DiOrio ©photo Deep Nature Spa Les Sources de Marie Arc 1950 Domaine du Bois aux Daims

SPA CONCEPT SPECIALIST Deep Nature specialises in spa consultancy, creation and management in collaboration with spa professionals, investors and hotel owners. For more than 12 years, Deep Nature has been creating spas as “bubbles of wellness” where we invite you to retreat from everyday life and “dive into yourself.” Our task is to develop a special place that ensures an unforgettable experience, while also translating the spa concept into a commercial reality.

If you have a spa project and would like to ﬁ nd out more please contact Ghislain Waeyaert at [email protected] www.deepnature.fr http://www.spabusiness.com It’s taken four decades for Chenot to open a second destination spa

Second Chenot destination spa to open in Azerbaijan

Health and wellness specialist The nature, pure air and Henri Chenot is opening his second tranquility made Gabala the destination spa at a five-star retreat perfect retreat for our detox and in Azerbaijan in November. revitalisation programmes Based on the holistic detox and Lorenzo Amaglio, general manager revitalisation Chenot methods, the Chenot Palace Health Wellness facility is dedicated to medical check- Hotel Gabala will be both a medical ups and state-of-the-art diagnostics Vallati has worked on the treatments spa and a medical clinic dedicated that enable the medical team to assess to improving the health, wellbeing the wellness status of the guests. ESPA ventures into and natural appearance of guests. A new Human Performance mindfulness and The first Espace Henri Chenot Department will feature a metabolic opened in 1974 at the Cannes laboratory, a -110˚C (-166˚F) cryo sleep therapies Polyclinic. In the early 1980s, it chamber for whole-body cryotherapy, Spa supplier and operator ESPA has moved to south Tyrol and became and a sports lab for fitness screening, launched a series of mindfulness and sleep the Espace Henri Chenot in Merano. antigravity technologies and hypoxic therapies at its flagship spa, ESPA Life at Guests at the new Chenot Palace training for physical wellness. Corinthia London, with the intention of in Gabala will undergo the Chenot Set on a 26-hectare (64-acre) park rolling some of the treatments out across method, which includes a combination and surrounded by forests, lakes its global portfolio at a later date. of health check-ups and a detoxifying and mountains, the retreat’s location The six therapies are based on yoga diet, along with spa treatments. The is ideal for outdoor exercise. breathing and visualisation techniques and 6,000sq m (64,583sq ft) medical spa Read more: http://lei.sr?a=F3T4B_B include a massage and facial. ESPA founder Sue Harmsworth says: “One of the reasons we’ve introduced Sokolova working on Latvian these treatments is because we see people wellness centre transformation coming into our city spa who are so stressed and their body is holding so much Latvian wellness consultancy Inbalans Group is tension that they’re not getting the benefits working together with Moscow-based international they should from their treatment.” development company Griffin Partners and Jurmala Mindful Sleep, Mindful Breathing and City Council to develop a substantial wellness Meditation, and Mindful Fitness sessions community in Latvia's Kemeri National Park. are on offer too. Harmsworth and Laura The wellness community, located just west of Vallati, the spa director at ESPA Life at This will be a the capital of Riga, will include a five-star hotel Corinthia, have been working on the different kind of with a 1,500sq m (16,146sq ft) spa, due to open treatments for the past six months. luxury experience, in 2018. Inbalans founder, Alla Sokolova, says Vallati says: “There’s now so much based on local there will also be a wellness clinic with a focus scientific research coming to light which heritage and using on balneotherapy treatments, which is due to shows how simple, slow breathing has a healing sources, but open in 2022. In addition, fertility, sleep and powerful effect on the central nervous also in a very performance programmes will be available and system and a very soothing, calming effect.” private setting the hotel will feature a 12-treatment-room spa. Read more: http://lei.sr?a=3n8f6_B Alla Sokolova Read more: http://lei.sr?a=K5S8Z_B

34 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com The Ultimate in luxury towelling for your hotel and spa Fluffy towels and bathrobes | Vibrant colourfast colours Wide range of slippers and ﬂip ﬂops | Designed for quality and made to last

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1-3 September 2016 SpaChina Summit & Awards Lijiang, China One of the top events for spa professionals in China. www.spachina.com

13-15 September 2016 ISPA Conference & Expo Las Vegas, US This yearly gathering hosted by the International Spa Association is a highlight of the US spa sector. www.attendispa.com

19-21 SEPTEMBER 2016 SWAA Forum Shanti Maurice Nira, Mauritius The wellness centre focuses on stress reduction and reﬂection Second annual forum for the Spa and Wellness Association of Africa. Marriott debuts ‘art of living well’ spa www.spaassociationofafrica.com Marriott has opened a new 5,500sq ft The Spa at Coronado Island 22-24 September 2016 (511sq m) Spa and Wellness Center at its emphasises the healing benefits World Spa & Well-being Convention Coronado Island Resort & Spa in San Diego, of the sea and provides a true Bangkok, Thailand California. The resort is focusing on the ‘art sense of relaxed luxury Three-day exhibition, two-day of living well’ through a refreshed focus on Veljko Savic, spa director congress and an awards night nutrition, exercise, movement, stress reduction organised by the Thai Spa Association. and reflection, and also features a new two- In other news, Marriott has introduced www.worldspawellbeing.com storey 6,000sq ft (557sq m) fitness centre. Stay Well hotel rooms to some of its US The 10-treatment-room spa has a holistic properties. The rooms, by wellness real 25-28 September 2016 approach to wellness, focusing just as estate firm Delos (see SB14/1 p28), include Green Spa Network Congress much on healing therapies as on indulgent health-focused features such as circadian Colorado, US services. It includes a spa garden and lighting, vitamin C-infused showers A meeting of ‘green’ spa 2,000sq ft (186sq m) of outdoor space. and air purification. The concept, which professionals. Treatments will use Elemis skincare, launched in 2014, allows hotels to charge www.greenspanetwork.org and spa rituals include Asian healing a 30 per cent premium on rack rates. therapies for multi-services experiences. Read more: http://lei.sr?a=7Y4n3_B 27-30 September 2016 Interbad Stuttgart, Germany Global Wellness Day hopes for UN recognition in 2017 International event on the theme of swimming pools, saunas and spas. Global Wellness Day (GWD) was celebrated www.messe-stuttgart.de/en/interbad around the world on 11 June, with people from 100 countries participating in the not- 29 September – for-profit event through activities including 1 October 2016 yoga, pilates, dance, happiness workshops, Termatalia nutrition lectures and children’s activities. Arteaga, Coahuila, Mexico But Belgin Aksoy, founder of the event, Thermal spa tourism trade fair. says she hopes next year that it will have www.termatalia.com a bigger reach, and has set a goal of the United Nations observing the event as an 17-19 October 2016 international day of wellness. Global Wellness Summit “It should be recognised as a day to create Kitzbühel, Tyrol, Austria awareness and motivation to ensure that Back to the Future is the theme for people make positive changes in their lives this year’s summit – a key industry that will impact their wellbeing on the other event – in its 10th year. 364 days of the year,” says Aksoy. www.globalwellnesssummit.com Belgin Aksoy, founder of GWD Read more: http://lei.sr?a=v9C2D_B

36 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com The spa software innovators

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Vladislav Doronin

The owner of boutique hotel camps. Privacy is key, and this is something many stars brand Aman tells Katie Barnes why appreciate, including George Clooney who got married at the Aman Canal Venice and David Beckham, who wellness is so important to him – hosted his 40th at Amanjena in Marrakech. In fact, the 30 and to the future of the company properties (see p41) have somewhat of a celebrity status themselves and have their very own cult-like followers known as ‘Amanjunkies’ – of which Doronin is one. hen Vladislav Doronin talks wellness, it’s He says: “Every time I stepped through the doors of an clear he’s not just paying lip service to Aman, I felt as though I was returning to a home of a friend… what’s become one of the most overused The destinations quickly became somewhere I would visit words on the international spa scene. to restore my energy and focus on wellbeing. I started to W “Wellness is not only related to the plan my travels around them, meticulously ticking off each physical, but also to the strength of the resort and hotel in the 20 countries around the world.” connection between the body and mind,” he says. “This is So when Indian real estate firm DFL put out the feelers of the utmost importance to me. to sell the brand in 2013, he was first “I meditate regularly and I work with in line. Doronin, 53, is estimated to be a qi gong specialist who helps me focus The destinations worth US$1bn and made his fortune first on aspects of wellbeing that are easy to in commodity trading and later in real neglect, such as posture, breathing and quickly became estate with his Russian-based firm Capital movement. I recently had an amazing somewhere Group. He teamed up with a consortium experience at Amanjiwo in Java where I of investors to buy Aman for US$358m was able to practice qi gong in Borobadur, I would visit (€315.9m, £245.4m). a ninth century Buddhist temple and While there’s been a very public legal UNESCO World Heritage site.” to restore my battle over Aman’s ownership among the Originally from Russia, Doronin is original investors since the initial deal, super-fit and in his Moscow home – a energy and focus disputes seem to have now been settled. spaceship-like creation by the late Dame on wellbeing Last August, Doronin became chair of the Zaha Hadid – he has a gym and a thermal board following a corporate restructure. suite comprising both a traditional banya His goal now is to “continue to set the and a hammam with hot and cold plunge pools. He takes benchmark with our bespoke approach to hospitality rest seriously too and recommends watsu “to anyone and rigorous attention to detail which is applied to every looking for deep relaxation and total release”. aspect of the guest experience.” And spa is a key focus. He feels wellness “enables you to be more productive elsewhere in your life” and is prioritising it at Aman by Aman Wellness investing up to US$30m (€26m, £21m) in spa development. As destinations that aspire to offer ‘transformative experiences’, it’s fair to say that Aman properties have Self-confessed Amanjunkie always had a strong focus on spa (see SB10/2 p24). All Originating in Phuket, Thailand in 1988, Aman is known sites, regardless of their size, feature spa facilities and for sites that have a sense of space, exquisite design services, including highly localised treatments – from and uncompromising service and locations – think those incorporating fresh medicinal herbs in Montenegro Moroccan deserts, Balinese jungles and Indian tented to hot spring bathing in Japan.

38 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com Doronin is investing up to US$30m in new spa developments and refurbs at Aman

©CYBERTREK 2016 spabusiness.com issue 3 2016 39 http://www.spabusiness.com INTERVIEW: VLADISLAV DORONIN

Awareness and spiritual awakening programmes are key to Aman’s new wellness concept

If we can make our guests feel renewed, refreshed, healthier and happier, then we’ve achieved what we set out to do

“Aman means ‘peace’,” says Doronin. “People come to Aman to relax, enjoy, experience great food and to feel peace. The spa is a big part of this. They’re so much more important to us than being just another revenue stream.” He adds that guests are the backbone of the Aman business and that “if we can make our guests feel renewed, refreshed, healthier and happier, then we’ve achieved what we set out to do. Many other hotels and resorts are losing the human touch, which in turn means many guests lose their connection and loyalty.” Over the last three years, he’s been working closely with Greg Payne, Aman’s group director of spa who’s been in the industry for 18 years, to bring its spas to the next level. Part of this includes the US$30m investment in new spa developments and refurbs (see p44). Another essential element is the Aman Wellness concept, which launched in June. The concept comprises a series of Individual Wellness Immersions run in parallel with Group Retreat Experiences across the Aman portfolio in 2016. They focus on four new approaches for the company: cleanse and detox, awareness and spiritual awakening, weight management and fitness. Of the latter, Doronin comments:

40 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com Set in stunning locations, Aman destinations aspire to off er transformative experiences and spa has always been a core element

AMAN PORTFOLIO

Launched in Phuket, Thailand in 1988, Aman has grown steadily over the past 18 years and now includes 30 properties in 20 countries. The majority are in Asia, located in Bhutan, Cambodia, China, Indonesia, India, Japan, Laos, the Philippines, Sri Lanka, Thailand and Vietnam. But it has a growing presence in other international regions, with properties in the Dominican Republic, Turks & Caicos and the US, and also in France, Greece, Italy, Montenegro, Morocco and Turkey.

©CYBERTREK 2016 spabusiness.com issue 3 2016 41 http://www.spabusiness.com INTERVIEW: VLADISLAV DORONIN

Opposites attract: outdoor adventure and spa tranquility at Amangiri, US Each focus area is designed to remove barriers guests face with high-stress lifestyles and to help them achieve

“We’ve noticed guests of all ages are consistently looking for healthy alternatives and ways to keep active while on holiday.” At Amankora in Bhutan, for example, there’s hiking through the kingdom and therapies based on Tibetan medical treatments and Bhutanese ingredients. Meanwhile in Amangiri in the US, adrenalin-fuelled adventure is offered alongside its peaceful 25,000sq ft (2,323sq m) spa – “a combination that’s hard to find”. Doronin says Payne and his team “have been instrumental in introducing the more holistic concept”. He adds: “Each focus area is designed to remove barriers guests face with high-stress lifestyles and to help them achieve: whether a physical objective or a more spiritual and internal focus... It’s an experience which opens up the soul to infinite possibility. Far beyond the massage bed, we deliver a feel-alive result which ensures guests return home feeling strong of spirit and with renewed intentions.”

New ventures Critics of Doronin fear that being a commercially-minded real estate mogul, he may have a focus on just turning the investment around quickly. But he argues differently: “I’ve

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Gharieni Group Germany // +49 28 41 - 88 300 -50 // [email protected]://www.gharieni.com // www.gharieni.com YEARS http://www.spabusiness.com INTERVIEW: VLADISLAV DORONIN

Spa diversity: Amanemu opened in March and draws on Japan’s hot spring bathing traditions

been a long-standing admirer of the brand and I want to in the pipeline over the next five years. Gabon and ensure that we remain true to all of the characteristics Mozambique have been brought up in the media as that Aman is known for,” he says. potential locations, as have Argentina, Brazil, Peru and That said, he does – of course – intend to address even the Galapagos Islands. Meanwhile, with Aman’s performance and he has a new finance interest in urban expansion, New York, director and marketing and PR team in London and Hong Kong are all maybes. place to help. One step is to increase It’s a natural However, with more than 50 projects occupancy and it’s also been reported that under review at any one time, this could there are plans to raise room rates, which progression easily change. Doronin says: “I’m unable currently start at over US$1,000 a night. for us to have a to divulge too many details at the moment, Venturing into urban locations and but what I am excited by is the diversity of the highly lucrative realm of branded presence in the wellness experiences we’ll be able to offer.” residential units are on the cards too. He refers to Amanemu, the company’s Doronin says: “In December 2014 we international hubs second property in Japan, which opened launched Aman Tokyo, our first vertical in March. “It’s a hot spring sanctuary Aman, which was a milestone for the of the world overlooking the nearby Ago Bay. The spa brand [see SB15/2 p52]… Its success has embraces the theme of water and offers encouraged us to venture further into developing more many water treatments, including watsu therapy.” He also urban retreats and I feel it’s a natural progression for hints at more diversity for guests in upcoming projects. us to have a presence in the international hubs of the “There are plans to open our fourth hotel in China and world. This is perhaps also a reflection of what the next further properties in Japan, so watch this space,” he says. generation of our clients are looking for.” In conclusion, Doronin adds that the team have: When it comes to the potential of Aman residences he “ensured that Aman’s spa and wellness offerings are no says: “we’ve found that many of our guests want to make longer simply seen as an amenity, but are one of the most long-term investments in the Aman lifestyle.” important factors in defining the positioning of our resorts. Together, we want to take our spa offering to a higher level, Global growth making it an even more special experience.” O Another priority for Doronin in the future is to strengthen Aman’s global footprint to keep pace with other hospitality groups. The company’s operational Katie Barnes is the editor of headquarters have moved to London from Singapore Spa Business magazine because of the city’s international reach. And in terms Email: [email protected] of new developments, there are a possible 10 properties Twitter: @SpaBusinessKB

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http://www.spabusiness.com SPA FORESIGHT™

Spa Foresight™ is published TM annually in the Spa Business Spa Foresight Handbook PHOTO: KAMALAYA WELLNESS SANCTUARY, THAILAND What’s going to have

the biggest impact on Can destination spas such as spas in the future? Spa Kamalaya be replicated at a Business outlines the resort level? trends, technologies and strategies that are coming down the track

Top 20 predictions for 2016

1 Scaleable wellness 2 Iceland 3 Breathing 4 Spa planes 5 Social good 6 The virome 7 Clean eating 8 Dementia-friendly design 9 Meditation spaces 10 Epigenetics 11 Skin science RIPE FOR INVESTMENT 12 Specialisation 1. SCALEABLE WELLNESS 13 Singing 14 Suspension massage With an increasing investors are heading. replicated in a credible movement towards There’s something magical way in a resort setting. 15 Haiti all things wellness, about destination spas He also sees an more equity ﬁ rms are which off er truly authentic, opportunity for third- 16 Walk-in spas scoping out potential transformational party wellness operators 17 Immune challenge projects in the wellbeing experiences that keep who can run specialist and spa sector. guests coming back year facilities for hotels and 18 Recovery According to after year, says Isvan, resorts in much the same 19 Floatation Omer Isvan, owner of claiming investors are way as they do spas. international investment keeping a close eye Q Read more in Spa 20 Modular ﬁ tness company Servotel, on such concepts that Business issue 2 2016: scaleable wellness is where could potentially be http://lei.sr?a=8T4O8

48 spabusiness.com issue 3 2016 ©cybertrek 2016 http://www.spabusiness.com A €40m expansion is underway at the famous Blue Lagoon hot springs

HOT PROSPECT 2. ICELAND

Tourism is heating up on the volcanic Capital controls in place since the Edition which will open next to Reykjavik’s island of Iceland having grown by 100 2008 economic crash have also seen iconic Harpa Concert Hall by 2019, with per cent since 2006 and set to reach the country’s pension funds – worth Bill Gates one of the reported investors. the 3 million mark by 2020 – not bad around ISK1,2tn (US$9.6bn, €8.6bn, The famous Blue Lagoon thermal spa for a country with a population of only £6.6bn) – restricted to domestic is also undergoing a major expansion, 320,000. This will pave the way for investments. Tourism projects, while the country’s alluring lunar-like upcoming hotel and spa businesses. including the new US$2.5m Ice landscape dotted with natural hot springs Iceland’s airlines have been key Cave were welcome recipients. are a big hit with wellness lovers. to this boom, offering a increasing Trendy cafes and boutique shops Given this potent mix, we feel Iceland number of direct and stopover ﬂights are making an appearance. As are cool will prove to be a recipe for success between North America and Europe. design-led hotels such as Marriott’s for spa operators of the future.

THE PAMPERED JOURNEY ELIMINATION 4. SPA PLANES 3. BREATHING Finding time for self-care those who can afford it, We expect the health benefits do it well, however, it can be can be challenging the chance to travel on of healthy breathing to become improved with practice. for those living a fast a plane which has been increasingly well recognised Breathing controls brainwaves urban lifestyle. fully fitted out as a spa, and for operators to offer and the stress response and can We expect operators to with treatments, healthy interventions such a breathing also trigger sleep, so improving widen their search for food and relaxation to workshops and coaching sessions breathing patterns can bring these time windows to while away the journey to help guests improve this immediate and profound health the transport industry, would be appealing. important eliminatory function. benefits. Modalities such as with planes an obvious This thinking can Breathing well is a skill yoga, which focus on the breath, starting point. be extended to other and many people struggle to will be part of this trend. Air travel is modes of transport such uncomfortable and for as buses and trains.

©cybertrek 2016 spabusiness.com issue 3 2016 49 http://www.spabusiness.com Peninsula Hot Springs has links with a regional arthritis organisation

OUTREACH PROGRAMMES have had great success with outreach the community, host sessions on-site programmes – teaching ﬁ tness to older during off -peak hours or collaborate 5. SOCIAL GOOD adults, the obese or those suff ering with local or national associations. from a range of illnesses. Spas have Australia’s Peninsula Hot Springs With consumers increasingly drawn to a wealth of knowledge and services is one of the ﬁ rst off the mark in companies with a social conscience, we focused on preventative health and positioning itself as hub for social good foresee a time when spas will work more wellbeing and could easily follow suit. (and wellness). It already has links with actively with the less fortunate. They’ll Operators could devise specialised Mental Health Australia and a regional follow the lead of health clubs which programmes and take them out into arthritis and osteoporosis organisation. PHOTO: SHUTTERSTOCK/ANASTASIAKOPA DEEPER INTO THE BIOME 6. THE VIROME

We’re becoming familiar PHOTO: SHUTTERSTOCK/LLASZLO with the biome – the billions of bacteria and viruses which live Spas will pick ‘real’, wholesome food synergistically inside our bodies, controlling all FOOD AS MEDICINE sorts of functions. Biome- boosting treatments, diets 7. CLEAN EATING and other interventions increasingly feature on spa Far from being a diet limited menus the world over. to certain food groups or Now new science The study of viruses will open up new treatments calorie counting, ‘clean eating’ is emerging which is which use benefi cial viruses to improve wellbeing is a simple concept – avoid enabling us to better processed foods and opt for ‘real’, understand the impact ‘bad’ bacteria – so we A deeper understanding wholesome ingredients instead. viruses can have on our will fi nd there are ‘good’ of viruses – which carry We predict more spas will adopt heath. Scientists are and ‘bad’ viruses. one-fi ftieth as much this approach in their cuisine and calling this the virome. Vincent Racaniello, genetic information as also expect them to refi ne and We’ve grown used to who studies viruses at bacteria – is becoming expand the defi nition of superfoods viewing viruses as simply Columbia University in possible as a result as they realise that a wide range of a source of disease, but the USA, says: “If we of new probes, which foods have nutritional benefi ts. researchers are exploring can make a connection researchers are using Spas which roast, bake and fry with hidden parts of the biome between benefi cial to map the virome. hot fat, creating acrylamide – which and discovering that viruses and good health, Spa and wellness the World Health Organization has we may be able to use the next step will be operators will eventually warned is carcinogenic – will change viruses to keep healthy. to try to manipulate be able to add virome- this practice as a more holistic It’s thought that – just them to improve our boosting treatments and approach to food is adopted. as there are ‘good’ and health and wellbeing.” protocols to their menus.

50 spabusiness.com issue 3 2016 ©cybertrek 2016 http://www.spabusiness.com http://fa-design.co.uk http://www.spabusiness.com SPA FORESIGHT™ Increasing awareness of the power of peace will mean more meditation spaces PHOTO: SHUTTERSTOCK/OCSKAY BENCE SHUTTERSTOCK/OCSKAY PHOTO: Dementia levels are on the rise

COMPASSIONATE ACCESS 8. DEMENTIA- FRIENDLY DESIGN PHOTO: SHUTTERSTOCK/LUNA VANDOORNE SHUTTERSTOCK/LUNA PHOTO: As the population ages and the number of people living THE POWER OF PEACE with dementia increases, we expect to see a rapid increase 9. MEDITATION SPACES in awareness of the importance of dementia-friendly design. We’re spotting a trend for the creation the use of air filters and white noise The customer journey can be of meditation spaces in residential machines – and in natural locations. made far more enjoyable and developments and expect this to filter Designing one with a beautiful view can straightforward if a building is across to the spa and wellness market. add to the power of the experience. skillfully designed to accommodate Increasing interest in meditation and Destination spas such as Rancho la their needs. Things like signposting, awareness of the importance of making Puerta, which has a stunning meditation effective colour selections for time for contemplation and renewal is room with mountain views, have led light and contrast can all help driving this need to find sanctuary. the way. We expect mainstream spas dementia-sufferers navigate Meditation spaces can be indoors, to follow, as this trend grows. with less stress and distress. outdoors, or a mix of both and can These spaces are increasingly likely be created in urban settings – with to be designed by specialist architects.

SPA FOR YOUR GENES 10. EPIGENETICS

Scientists are increasingly convinced that the majority of disease – potentially up to 95 per cent – is preventable through making healthy lifestyle choices. This ﬁeld of science is known as epigenetics. It was previously thought that genes were ﬁxed for life. However, sequencing of the human genome has taught us that many genes change in response to how we care for ourselves – from how we exercise and sleep, the pollution we’re exposed to, our stress levels and state of mind, to what we eat and drink. Chopra will have a centre focusing on epigenetics in Leonardo DiCaprio’s new resort

With prevention tipped to become DESIGN ©MCCLENNAN PHOTO: a massive industry in years to come, this is a huge game changer for sectors through helping us to reduce stress or sleep Blackadore Caye, a Belize island owned by related to self-care – including spa. better etc. And personalised programmes Leonardo DiCaprio, in 2018 (see SB15/4 p36). A spa for your genes will offer tests will be prescribed based on that data. There’s no reason why other spas which reveal how a range of modalities, Deepak Chopra is already working on an can’t follow suit by designing ‘test and from meditation to massage, can impact anti-ageing and prevention centre which prescribe’ modalities to ensure they’re at our DNA – whether directly or indirectly embraces epigenetics. It’s due to open on the heart of the drive for prevention.

52 spabusiness.com issue 3 2016 ©cybertrek 2016 http://www.spabusiness.com NEW DISCOVERIES TRIBAL GATHERING 11. SKIN SCIENCE 12. SPECIALISATION

Modern science is redefi ning the Discoveries show we’re wired Specialisation is booming in the fi tness industry way we think about skin, and this for ‘social touch’ and that we react as boutique facilities home in on specifi c types of will have a huge impact on the to the speed or pressure of touch. exercise from yoga and group cycling to bootcamps. spa experience. New research Clients massaged gently are They’re in accessible, city-centre locations with expert (see SB16/2 p58) shows skin has likely to tip more, for example, staff and tribal-like followers who buy into the brands both hearing and seeing sensors, and feel longer-lasting benefi ts. in a big way, while still also going to their regular gym. suggesting there’s a synergy As such, it’s likely spa will In the future, we see spa entrepreneurs siphoning off between lighting and music and have more impact on society’s individual modalities – from reiki and refl exology to the eff ects of bodywork. wellbeing than we can imagine. meditation – and creating their own highly specialised, standalone businesses with their own loyal tribes.

NOTEWORTHY BENEFITS An hour singing has been found to boost 13. SINGING the immune system and improve mood For the past six years, of immune proteins in people scientists at the UK’s Royal aff ected by cancer. College of Music have been Group singing sessions are a building a body of evidence to harmonious ﬁ t for spas which show that singing in a choir are getting more inventive can have a range of social, with their menus. The activity,

PHOTO: SHUTTERSTOCK/GLENDA emotional and psychological already popularised by TV beneﬁ ts. It was found to series and ﬁ lms such as Glee be particularly eff ective in and Pitch Perfect, could be those with the lowest levels off ered to locals on a regular of mental wellbeing. Most basis or as a one-off for guests recently, it’s been revealed to help improve mood, reduce that there are even biological stress and have a positive advantages – one hour of impact on their overall health choral singing boosts levels in a fun and dynamic way.

FLOATING IDEA 14. SUSPENSION MASSAGE

“When you’re hanging upside down, a licenced therapist to manipulate it takes away all the stress that’s been the client into a weightless state in pushing on the discs of your spine,” says combination with massage therapy. Christopher Harrison, the founder of “Once suspended in mid-air, the body AntiGravity®Aerial Yoga. “You’re creating reacts very diff erently to manipulation,” space, which allows the discs to hydrate he says. “The therapist has the leverage and very often helps to relieve back pain.” that he/she would not be able to attain if Harrison’s form of yoga uses a silk the body was lying on a hard surface.” hammock to support and balance Expect to see this new technique moves – such as the zero-compression rolling out in spas by the end of the year inversion – which traditionally wouldn’t with Four Seasons already signed up. be possible. He’s now taking that idea We also feel there’s room in the and applying it to massage to develop market for more innovation when it AntiGravity® Aerial Yoga founder an innovative treatment for spas. comes to massage, including the growth Christopher Harrison is adapting his He describes AntiGravity Floating of turning and swinging beds such techniques for massage therapists Massage as something which will allow as Clap Tzu’s WaveMotion table.

©cybertrek 2016 spabusiness.com issue 3 2016 53 http://www.spabusiness.com SPA FORESIGHT™

FLEXIBLE SCHEDULING 16. WALK-IN SPAS

The typical spa business model is therapist + client + treatment room Haiti tourist numbers grew by 10.9 per cent last year

TONELLOPHOTOGRAPHY/SHUTTERSTOCK = booking. This model is hugely ineffi cient, leading to a very high level CATCH OF THE CARIBBEAN of turnaways in most types of spas. We expect new models to bypass 15. HAITI these constraints by off ering experiences which are more ﬂ exible Hailed as the last Things are far from tourists (up 10.9 per cent in terms of the timed allocation of undeveloped island perfect following to 515,800 visitors) of any resources and what’s on off er. in the Caribbean, and the devastating 2010 Caribbean destination. Imagine taking a ticket for a the ‘edgy new Cuba’, earthquake and years of Both Marriott and Best massage when you arrive and then Haiti is capturing the political troubles. Yet the Western have hotels in spending time bathing in hot pools attention of real estate US considers it safe and the capital Port au Prince or chilling out in a relaxation space developers, hoteliers, spa last year Haiti had the and Royal Caribbean has a while you wait your turn. operators and tourists. fourth biggest increase of cruise ship port in the north.

HARNESSING NATURE 17. IMMUNE CHALLENGE PROGRAMMES

Medical research is increasingly focusing on harnessing the power of the immune system to both prevent and cure disease. Researchers are now indicating that living in over-clean, sterile environments removes so many challenges to the immune system that it can leave people weakened and open to a range of diseases from cancer to auto immune disorders. Just as immunisation programmes are used by doctors, so we expect spas to begin to off er immune system transformation retreats. These will include immune system challenges and treatments to enable the body to build more powerful responses to threats, deterioration and disease. Can we be too clean? The treatments will amplify Immune challenges the body’s own ability to ﬁ ght can build resistance to disease using natural, rather than infection and disease pharmaceutical interventions.

54 spabusiness.com issue 3 2016 ©cybertrek 2016 http://www.spabusiness.com Cutting-edge cosmetics from the sea

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REST GETS TECHNICAL 18. RECOVERY

Modern life means many people are ‘always on’ and while wide Rest time which is technically acknowledgment of the importance of optimised enables the body to relaxation is one of the drivers of growth regenerate more powerfully in the spa industry, many people are not skilled at building rest into their lives in a way which is technically optimised. to expend a considerable amount of educate guests in the beneﬁ ts, as well Olympic athletes know their rest and energy to heal. It’s also the time when as programming technical rest with recovery schedules are as important the training response takes eff ect and the correct nutritional, physical and in determining performance as their physical capacity is increased to enable a physiological and psychological support. training, because once it’s stressed higher level of performance and function. Rest is also important for convalescence through any kind of activity, the body Spa and wellness businesses can and healing from trauma or injury. needs time to respond and recuperate. raise their level of expertise in terms While athletes and coaches know the Exercise causes ‘damage’ which needs of the body’s response to rest by using importance of the right kind of rest, this to be repaired and this requires the body existing resources and expertise to expertise is rarely available in spas. PHOTO: FLOAT CLINIC AND RESEARCH CENTER AT LIBR

Keeping up with trends: virtual ﬁ tness

The US is home to one of the ﬁ rst ﬂ otation research labs RAPID INNOVATION

SHORTCUT TO MEDITATION 20. MODULAR FITNESS PODS

19. FLOATATION THERAPY The health and fi tness Working a little like industry is embracing a a food court, modular It’s time for spas to stop resurgence of the therapy modular pod format which fi tness pod facilities might overlooking fl oatation in spas globally. we expect to be taken up have a series of pods for pools, thinking of them Neuropsychologist Justin by operators in the spa things like small group as an expensive extra just Feinstein has set up one of and wellness market. personal training, virtual for relaxation and to start the fi rst fl oat clinics at the Driven by the fast pace of workouts, meditation, incorporating them into Laureate Institute for Brain change in fi tness and fi tness yoga, TRX, heart rate wellness programmes or Research, US, and believes tech, operators are designing training – whatever the using them as a standalone fl oating can help people who fl exible pod spaces with membership demands. treatment for serious ailments. fi nd it diffi cult to meditate to demountable walls which can As soon as a new As research labs begin to switch off mental chatter. He’s be easily refi tted for a variety trend emerges, a pod document the therapeutic also found it could be used to of diff erent off ers throughout can be repurposed to benefi ts of fl otation, especially treat conditions like PTSD, the day and which can deliver that activity, studying the way it can chronic pain and anorexia. be changed as soon as a keeping the business in be used as a shortcut to Q Read more in issue 2 2016: new trend is identifi ed. tune with demand. O meditation, we predict a http://lei.sr?a=c0e6u

56 spabusiness.com issue 3 2016 ©cybertrek 2016 http://www.spabusiness.com SPA FORESIGHT™ Archive

2015 Q Clean air & water Q Discounting for volume deals Q Invisibles Q Facial recognition Q Treatment room size Q Faecal transplants Q Wellness cities Q The rise of part time staff Q Panama Q International marketing 2013 Q Massage-on-demand partnerships Q ASEAN market Q Fresh food deliveries Q Attractions & spa Q Online reviews 2010 Q Cuba Q Wearable tech Q Spa art Q Tiered off ering Q Death Q Four star spas Q Tribal investments Q Emotion Q Menu engineering Q Sport & spa Q Skills register Q Spa memberships Q Next gen skincare Q Glute massage Q Social spa-ing Q Haemoglobin levels Q More with less Q Spa niching Q Sexual wellness Q Delicious extras Q No appointment needed Q Biomimicry Q Pop-up spas Q Online learning Q Bintan Q New allies Q A call for scientifi c proof Q Halal tourism Q Cellulite Q Wellness tourism Q Animal movement Q Home spa Q Retail brands turn pro Q Age-friendly design Q Childhood obesity Q Eco-packaging Q Face massage Q Mobile biometrics Q Social networking Q Spa and wellness real estate Q Sex in spas 2009 Q Spa brands 2014 Q Q Hand & arm massage Spa benchmarking Q Loneliness Q Q Repeat business Consumer beauty goes pro Q Oil, gas and solar Q Q Africa Spa brand diversifi cation Q Edible environments Q Q Variable pricing Yield management Q Playing with food Q Q Last impressions Travel spas Q Neuroplasticity Q Q Exercise Hair spa services Q Cellular health Q Q Hospital spas Online booking, gifting Q Robot therapists Q 2012 & marketing Q War zones Q Q Budget spas Diagnostic spas Q Fats & carbs Q Q Corporate wellness Organic skincare certifi cation Q 3D printing Q Q Education overhaul Radio frequency Q Predicting purchasing Q Deal sites identifi cation systems Q No front desk Q Q Beauty brand power Ethical products & operations Q Spa boom in Japan Q Olfactory marketing Q Virtual trainer 2011 Q Real estate Q Bad products Q Express treatments Q Medical tourism Q Over nourishment Q Spas seduced by beauty Q Sustainability Q Circadian aware Q Tracking & analysing spa data Q Spas for men Q Microgyms Q Location-based marketing Q Sleep health Q Gut health Q More serious skincare Q Spa bedrooms

ABOUT THE AUTHORS Katie Barnes has a 15-year career in Liz Terry has been writing about and international spa, beauty and health analysing the global leisure industries since media. She’s the editor of Spa Business 1983. She’s editorial director of Spa Business magazine and was launch editor of and Spa Opportunities magazines. the Spa Business Handbook. Email: [email protected] Email: [email protected] Twitter: @elizterry Twitter: @SpaBusinessKB

©cybertrek 2016 spabusiness.com issue 3 2016 57 http://www.spabusiness.com PROMOTION: NEAUMORINC desert source

The new Hammamii luxury spa range from branding specialist Shawna Morneau of Neaumorinc is designed to help global spas deliver a modern, yet deeply authentic hammam experience using ingredients indigenous to North Africa and the UAE

hawna Morneau first fell in love Morneau’s range uses ingredients with the hammam in her early that are grown and harvested from its 20s living in Vancouver, when Moroccan laboratory’s on-site farm. They she experienced the ritual at a represent the rich landscape of the Ourika S facility run by a Moroccan family. Valley with its many indigenous desert She says: “It was a beautiful plants and herbs such as prickly pear, ritual, right down to the sweet mint tea they bergamot, mint, eucalyptus and argan oil. served me at the end. I have this enduring A nearby women’s co-operative memory of feeling deeply cleansed makes the reusable fabric bags for the and purified. There’s also something products, as Morneau wanted to avoid so comforting about the hammam that wasteful, unnecessary packaging as takes you back to childhood and being much as possible. An all-natural linen bathed and nurtured by your mother.” hammam mitt is also part of the range. Fast forward more than a decade and The range is rooted in tradition, yet Morneau, whose consultancy is based has a modern twist. Mirage is a milky in Dubai, has just launched her own cleanser with bergamot – “just one sweep range of hammam products for use in and all your make up is off”, says Morneau, spa and wellness facilities worldwide. who started her career as a top facial It’s also the first luxury spa range and body therapist at Four Seasons. to offer some products that are made Shawna Morneau has designed eight Khôl is a charcoal cleansing balm and exclusively in the United Arab Emirates signature Hammamii treatments Atay is a Moroccan mint tea body wash (UAE) using only UAE ingredients. containing five different types of mint.

The range is rooted in tradition, yet has a modern twist

The range was first conceived in 29 all-natural, chemical-free, Halal- Beyond Morocco, the range is also like 2010 when Morneau was working for certified products for face, hair and a journey across the Middle East, using Richard Branson’s Kasbah Tamadot in body, which are used to make up camel’s milk produced in the Dubai desert Morocco. “Two Berber sisters worked in Hammamii’s eight branded signature (offering a high mineral content and the spa’s hammam and they took great hammam rituals for use in spas. anti-inflammatory properties), solar salt pride in their work. They taught me “Traditional hammams don’t tend to drawn from the sea using solar panels in Abu traditional techniques,” says Morneau. treat the hair or face, but we added hair and Dhabi and sand from the Sahara Desert. This September, Morneau’s new face products to ensure these important Much of the range sounds good enough Hammamii range will launch with areas were not overlooked,” she says. to eat, with the use of spices such as za’atar, sumac and turmeric, cloves and cardamom, as well as Arabica coffee and preserved lemons. Morneau adds: “They’ve also been developed for hot, humid climates, so when the body lotion is applied after a treatment, it’s immediately absorbed into the skin.” O

Contact Neaumorinc Hammamii is distributed by: Neaumorinc International The Hammamii range uses FZ-LLC, Dubai, UAE ingredients such as spices, T: +971 522388713 preserved lemons and coffee www.hammamii.com www.neaumorinc.com

58 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com http://www.spabusiness.com SPA LEADERS TOP TEAM Gwinganna Lifestyle Retreat As Australian destination spa Gwinganna celebrates its 10th anniversary, members of its core team tell Julie Cramer about the work that’s gone into making it a global success

hen Australian Connections with a homegrown, entrepreneur Tony Hugh Jackman global film star aside, the quality, depth, W de Leede opened innovation and reputation of the health the doors to his new fell in love with the programmes at Gwinganna have been the retreat in the Gold Coast’s hinterland in main catalysts for growth and success over 2006 (see SB07/3 p76), it was with the place when he visited the years. Another reason is no doubt the aim of establishing a style of wellness in the early days and dedication and skills of a very loyal band destination the sector had never before of staff, with many of them having worked experienced. A decade on, the 500-acre has a part stake there since the beginning. (200-hectare) Gwinganna Lifestyle Retreat in the business As Gwinganna celebrates its 10th in Queensland has grown into one of the anniversary year, De Leede, Kolkka and world’s most renowned sites for ‘serious on-site organic gardener Shelley Pryor wellness’ and education. – which are all about expansion, de Leede give their perspective on the winning As de Leede says: “I believe we have one and his wellness director, Sharon Kolkka, formula of the business. of the most unique offerings. It’s truly my have resisted over-developing Gwinganna pride and joy and where I intend to spend a and have kept it small and intimate. Julie Cramer is a health, lot more time when I slow down.” Australian actor Hugh Jackman fell in hospitality and travel Yet unlike the serial entrepreneur’s love with the place when he visited in the journalist and a former other business interests – he owns a early days, and has had a part stake in the BBC news online editor gym chain and other ventures (see p66) business ever since (see p64). Email: [email protected]

O The 500-acre lifestyle retreat is known internationally for 'serious wellness'

60 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com O Home-grown, nutritional cuisine is a key O Accommodation is purposefully limited to help create a special, intimate atmosphere element at Gwinganna

Tony de Leede CEO

hen I first acquired W the Gwinganna If you want your staff site, I didn’t really know where the journey to act like owners and would take us, but I knew I treat the business wanted to create something with as much care, that would help people enjoy you have to give them a long and healthy life. My mother, Yvonne Marie, a piece of the action was my inspiration. My father died aged 49 of heart disease, when I was just to AUS$30m (US$22.5m, €20m, 16. Both my parents drank, £15.3m) buying and developing smoked, ate rich foods and the site over three years. There did not really exercise. were times in those first few But after the death of my years when I thought I was father, my mother changed her crazy too! But after opening lifestyle. She gave up smoking, in 2006, we broke even in curbed her drinking and year three and we’ve been started swimming year-round surging forward ever since. in the ocean, meditating Sharon [Kolkka] and I were and doing tai chi. She even clear from the start that we started visiting what I believe wanted to limit the number of was Australia’s first health visitors at any one time to 64 retreat – then known as a fat people. It’s served to preserve farm – several times a year. the integrity of the retreat Sharon. My wife and I visit O De Leede, a serial entrepreneur, I knew that to remain and its special atmosphere. often and while I’m there plans to spend a lot more time at healthy, I should live like my We only offer communal I’ll hold business meetings Gwinganna when he retires mother, but I didn’t have her dining, as well as a carefully with the team, discuss discipline. So I decided the designed nutritional regime strategy, pricing, future with as much care, you have to best chance for me was to with no gluten or dairy – so profit centres, programming give them a piece of the action. develop my own health retreat people really see results. and staff training, etc. In the early days we gave core and spend a lot of time there. I remain very involved Our team have been integral staff shares in Gwinganna’s Many of my associates in with management, but I don’t to the success of Gwinganna. If operating company, so they’re the fitness industry thought I micro-manage. We have a you want your staff to act like now able to benefit from the was crazy when I spent close very talented team led by owners and treat the business success of the business.

©CYBERTREK 2016 spabusiness.com issue 3 2016 61 http://www.spabusiness.com SPA LEADERS

Sharon Kolkka wellness director and GM

laying a part in P developing Gwinganna According to feedback, we've from the ground up has been very exciting and empowered guests to make allowed me to incorporate changes that have improved key elements that I felt were their health over the years important for such a retreat. As GM, I’m responsible for day-to-day operations and financial outcomes. My O Kolkka has been at Gwinganna role also includes being the since day one, playing a key part wellness director, which in its development centres on the vision and implementation of our We’ve seen a surge in programmes. I develop the demand for our emotional concepts (we have over 15 wellbeing therapies, such as programmes) and liaise with psychotherapy and equine guest speakers so that content therapies. As a result, we’ve and formats are relevant. built a new facility with five Due to my background in counselling rooms, plus an the fitness industry, personal additional yard for the horses. training and instructor We see this as a growing trend education, I’m very hands-on and estimate around 30 per with the guest experience, O New meditation suites have been fully-booked since January cent of our guests currently which I love. This includes the request this type of service. arrival presentation, delivering – 145 staff members in total which is a wonderful We’ve also created three new seminars each week, along – who love the challenge of confirmation of their Meditation Suites. The suites with activities such as qi gong. creating something unique commitment to what we do. are set apart from the main I’ve secured a management and delivering our guest We now have so many buildings and are designed to team with a broad base experience each week. return guests. In the past provide a place of tranquility, of skills and a strong I’m so proud of my team 18 months, it’s not been with high-end comforts, understanding or experience and what they bring to our uncommon for us to see up to including a private deck with of hospitality. We’ve brought business. Sixteen employees a 50 per cent return of guests day bed, deep bath, king-sized together an extraordinary have been here since the on any programme. We’ve bed, yoga mat, meditation group of qualified individuals first year of operations, also won many national and cushion and meditation international awards (eight sessions on an iPod. They’re awards in 2015 alone). incredibly popular and since It’s rewarding for us to their release in January, be leading the way with our have all been booked out. educational wellness seminars, We always follow the health sharing evidence-based issues affecting our guests research (see p64). When we and look for programmes to began 10 years ago, very few help address these. Our very of our guests had heard of popular Triple S programme is epigenetics (see p52) or the an ideal example – developed to advances in neuroscience in address the three troublesome relation to managing stress. areas of stress, sugar and sleep. According to their feedback, I find it really exciting that we’ve empowered them to more research is identifying make changes that have how so many modalities improved their health over the and lifestyle practices can years. Guests often tell us they be of significant benefit in O Kolkka loves guest interaction and regularly delivers seminars heard it first at Gwinganna. a long term health plan.

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http://www.spabusiness.com SPA LEADERS

One of the star ingredients we grow is aloe vera, which is wonderful for gut health

Shelley Pryor organic gardener

was fortunate to come on board, Abundance – a collection of I initially as a trained chef, just prior the best seasonal produce to Gwinganna’s opening. I grew up in the gardens on any day. in a regional area where my parents grew It can include greens, micro and farmed everything we needed, so greens, herbs, flowers and throughout my life, gardening and food vegetables or fruits, such were a passion. While working here as a as eggplant or sweet lime. chef, I started taking guests through the Then the chef designs a gardens at the end of the cooking demos dressing to complement the and sharing tips with them. When the flavours and guests love it! gardener left, it was an easy switch for me. Having been a chef in the same O As well as tending to the gardens, We have four areas of gardens, plus kitchen helps me understand their Pryor teaches health food seminars an orchard. All are managed organically requirements and design the garden without use of pesticides or herbicides. plan to provide what they need most. during a health holiday. We have One of the star ingredients we grow My day also includes keeping our six steadily increased the number of is aloe vera, which is wonderful for active beehives, which produce all the presentations I do so that even more gut health, and we show guests how to honey for the kitchen. I may teach a guests can learn about protecting the make the juice. Other ingredients with gardening class or tend to the orchard. environment, understand more about incredible benefits are turmeric, ginger Our gardens are an integral part of natural solutions for ailments and the and garlic, which are always in use our guests’ stay and often they don’t importance of organic processes without here. A very popular dish is our Salad of expect to be learning about gardening harmful chemicals or fertilisers.

The Hugh Jackman connection

IAN WEST/PA WIRE/PRESS ASSOCIATION IMAGES Capturing health data he link between Jackman told Spa Tony de Leede and Business: “I believe in Gwinganna is in the process of gathering Hugh Jackman the service Gwinganna data from its programmes, after being goes back 20 is off ering and the approached by Professor Marc Cohen T years, at which incredible team – which and a team from Melbourne’s RMIT time the popular incidentally hasn’t changed University to participate in a formal, Wolverine star was working since the beginning. independent study around health on reception at a gym in "Honestly, I woke up outcomes for guests following seven Sydney – which became the fourth morning of my nights in a wellness destination. a Fitness First Australia fi rst stay feeling better It’s one of the fi rst pieces of research to facility. The pair met a few than I had in 20 years.” report on a wide range of specifi c wellness years after de Leede started Jackman and his measures such as anthropometrics, O Jackman is an investor running the business, via a wife are said to have depression, anxiety, stress, mood, sleep and regular guest mutual business partner. experienced Gwinganna’s quality, health symptoms, cognitive By the time de Leede 'life changing' Tribal function and urinary pesticide opened Gwinganna, Jackman was a successful Dreaming treatment – a two-and-a-half metabolites in health actor, headlining in the musical Boy from hour journey combining massage, dance retreat participants. Oz. While rehearsing for this role, he visited and a forest initiation with didgeridoo Initial results are said to Gwinganna and was so impressed that he healing and ochre clay dot body painting. be “very positive” and wanted to invest. Today, de Leede retains an Jackman is also a signifi cant partner will be released soon. 80 per cent stake in the property assets of in de Leede’s Fit n Fast gym business Gwinganna, with Jackman and three other and was a partner in Boxmaster, which Cohen is working on spa investors making up the remaining 20 per cent. the entrepreneur sold three years ago. research at Gwinganna

64 spabusiness.com issue 3 2016 http://www.spabusiness.com http://rkf.fr

http://www.spabusiness.com SPA LEADERS

De Leede has launched Komune, a popular surﬁng/ wellness resort concept, in Australia and Bali

We’ve also just completed our new Health Hub, which offers dedicated areas for cross training, De Leede's new ventures and a huge yoga shala

ony de Leede is widely inspired by a visit to Pure Yoga Fast clubs will be converted, “My wife’s parents are in T known as the man in Hong Kong, de Leede is now and there will also be new their late 60s and absolutely who launched Fitness in the process of rebranding acquisitions, says de Leede. love it there. They’ve been there First Australia. Since selling Fit n Fast into a boutique The entrepreneur also four times,” says de Leede. the business in 2008, he's fitness village concept known developed Komune, a surfing/ “We’ve also just completed become increasingly involved as YogaBar, where people can wellness resort concept with our new Health Hub, which with the wellness sector. experience disciplines such as extensive fitness facilities. offers dedicated areas for cross In 2009, he launched the first yoga, meditation and barre under There’s one location on the Gold training, and a huge yoga shala, Fit n Fast budget club, which one roof, eat in a wholefoods Coast (opened 2009) and one which can host stays for yoga he grew to a chain of 18 clubs café and buy branded exercise in Bali (opened 2012), with the teachers with their trainees.” over three years. After being apparel. All the current Fit n main focus on the expansion and After experiencing the evolvement of the Indonesian meditation pod Somadome in site. It currently has 66 rooms, 2015 (see SB16/1 p113), De Leede with 38 due in phase two, soon acquired a significant share and operates at 92 per cent in the company and will play a occupancy in high season, and 72 key part in its expansion and per cent in low season. De Leede the transferral of manufacturing says he’s been surprised by the from the US to China. mix of customers Komune has “I realised that this meditation attracted since opening – with pod – or what I call ‘easy a fairly even split between meditation’ for the 95 per cent families, couple and singles. of people like me who can’t meditate in the traditional I realised that way – was going to be very this meditation pod relevant as we move forward,” says de Leede. The pod, already was going to be very in US spas, will make its relevant as we Australian debut in Gwinganna Virgin's Richard Branson is a fan of the Somadome meditation pod move forward in the coming months.O

66 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com A matter of mind over body

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www.matrixfitness.co.ukhttp://www.matrixfitness.co.uk http://www.spabusiness.com OPINION Six Senses has up to 100 possible visiting practitioners on its database

Ask an expert Visiting Practitioners Visiting practitioner programmes can boost a spa’s proﬁ ts by up to 40 per cent, but how easy are they to implement and manage? Kate Parker investigates

s a growing number of spas realise practitioners on the books. They can be hosted Spas can boost the importance of differentiating by individual properties like Kamalaya Koh themselves and standing out from Samui, or by international spa chains like Six low-season A the crowd to attract the new wave Senses and Aman is one of the latest high-end occupancy and tap of discerning, wellness-seeking names to make the jump (see p38). into the existing customers, the demand for rare and specialist However, it’s not just how these experts therapies has never been more valued. It’s no enhance a spa’s core offering that’s loyal followers, or longer enough to simply offer the standard interesting – there’s a whole host of business ‘tribes’, of said range of treatments from in-house menus. advantages and benefits. VPs enable spas Enter, the visiting practitioner (VP). From to construct a strong PR and marketing experts tailored treatments provided by global campaign, attract new guests to a brand in practitioners, top yoga teachers and Rolfing search of a unique experience, boost low- experts, to muay thai champions, spiritual season occupancy and tap into the existing shamans with a celebrity following and rare loyal followers, or ‘tribes’, of said experts. Tibetan therapists, these specialists are So, if spas are thinking of introducing a VP increasingly playing an integral role at some programme of their own, what do they need Freelance journalist of the leading spas in the industry. Many to consider? How many specialists is a good Kate Parker is a regular contributor to Leisure operators are going as far as introducing number? How can operators manage and Media magazines a year-round calendar with sophisticated coordinate their programme? How do they split Email: kateparker@ programme schedules and up to 100 active the costs and revenues? We ask the experts… leisuremedia.com

68 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com Monica Barter group operations director, Como Shambhala

ur visiting The programme is worth practitioner 25 per cent to 30 per cent Oprogramme began in 2000 at our of our annual revenue Parrot Cay island resort [in the Turks & Caicos], with Dr Alla Svirinskaya, a fifth-generation programme is worth 25 per cent overall costs. Mapping out Russian energy healer. We to 30 per cent of our annual the duration of a programme wanted to introduce a new revenue and, in some months, is important, therefore, in approach focusing on the can provide a 30 per cent to order to generate a profit. ‘soul’ aspect of healing. 40 per cent boost to profits. Our VP programme Currently we have around City locations work enhances Como’s holistic eight active practitioners on differently [to resorts that tend health offering. Its success is the programme, with some situation for us as it raises to be seasonal] as once our down to mindful scheduling on a global rotation and the profile of our practitioner practitioners have built a strong and having a full understanding others exclusive to certain programme while introducing following, then any time of the of our customer profiles. It also regions. Energy workers seem new guests. It allows people to year works well and, typically, generates positive marketing particularly popular among discover a new Como location they’re fully booked way in opportunities, increasing brand our guests, together with those while they look forward to advance. The awareness we awareness and introducing offering Rolfing, a deep tissue having amazing treatments generate at city locations has us to new audiences. manipulation treatment. with their practitioner of choice. driven bookings to our flagship Q Como Shambhala develops Many of our visiting experts We charge between US$200- wellness destination in Bali. and manages urban and resort have their own loyal followers 300 (€178-266, £141-212) per Other location-specific properties and has a flagship or ‘tribes’ who seek them 60-minute for a VP session points of difference to look wellness destination in Ubud, out and then book stays at and the division of costs and out for are work permits Bali. Barter has been with the our wellness retreats, resorts revenues can vary depending which can be expensive and company since 1989. Details: and hotels. This is a win-win on the location. Overall, the need to be factored into www.comoshambhala.com

Carina Lipold wellness project director, Six Senses

ix Senses has Price points are typically been offering a US$150-250 per hour. We Svisiting practitioner programme since its split the revenue 50/50 inception in 1995, creating unique experiences delivered by experts with a wide when scheduling, we look at expectations, making sure that range of backgrounds. time of year, target market, we’re covering our costs plus As the programme has grown, occupancy and special events. creating profit. Additionally, we so has the data and admin Some guests fly in specially allocate centralised costs for around it. In 2013 we built a to see a VP and we try to the VP platform and salaries. visiting practitioner platform keep experts more or less to The programme is an – an internal-only interactive the same annual time slots to additional revenue and we system where each VP has enabling them to plan create a following, but mostly, can see an increase in profits, a profile containing their experts up to a year ahead. the guests are already in-house. room nights and food and menu, references, documents From a business perspective, Price points depend on beverage during the months and reviews. Separately, we it helps us maintain standards location, but typically it’s we host a popular VP, but also have a consumer-facing as it contains feedback between US$150 (€133, £106) when it comes to one of our website with a listing of processes for spa managers, and US$250 (€222, £176) per core values of ‘pioneering experts and our VP calendar. staff teams, guests and experts. one-hour session. We split wellness’, the added value that The centralised, internal You can see at a glance the the revenue 50/50. They VPs offer is the real return. platform is great for VPs and status and rating of each VP pay their own flight and we Q Six Senses manages eight spa managers alike. Everyone and it helps us to make sure provide accommodation and resorts and 27 spas globally. across the company has access that we have the right VP at full board. At the beginning Lipold, a health and wellness to information about each the right time for every spa. of each visit we discuss a specialist, has been leading expert, saving a lot of time We have around 100 active budget with our experts that its VP programme since 2013. and effort in organisation, experts in our database and fulfils both sides’ financial Details: www.sixsenses.com

©CYBERTREK 2016 spabusiness.com issue 3 2016 69 http://www.spabusiness.com OPINION VISITING PRACTITIONERS

Karina Stewart co-founder and brand director, Kamalaya Koh Samui

he visiting We carefully select VPs practitioner who offer added value Tprogramme has been part of Kamalaya’s beyond our core treatments concept since the resort first opened over 10 years ago. Kamalaya specialises complement our wellness time complement each other, in individual wellness menu and offer unique guest so timing and scheduling is programmes and retreats, experiences. Many VPs already very important and has to be delivered by our in-house staff have their own established carefully planned and managed. team. Visiting practitioners followers, which isn’t of Visiting practitioners enhance this core offering, significant importance to us offer added variety to our adding different approaches as the programme is about core offering, and overall and therapies that wouldn’t vary between practitioners enhancing the experience for the programme provides a otherwise be available at the and what treatment they our own in-house guests. positive contribution not only resort. Treatments provided are offering, but tend to be Several team members for guests, but for networking by VPs can range from priced at around US$150-200 are involved part-time in purposes and relationships anything from energy healing (€133-178, £106-141) per session. vetting and selecting new within the wellness industry. to astrological readings. Revenues are split between the practitioners and in managing Q Kamalaya Koh Samui is a We have a regular network of VP and Kamalaya according and scheduling individual wellness sanctuary and holistic over 30 visiting practitioners, to each person’s individual visits. We’re careful not to spa in Koh Samui, Thailand. many of whom we’ve worked commercial arrangement. have too many in-house at any Stewart, who’s qualified in with for several years and who We’re careful in our selection one time, although we may acupuncture and traditional visit two or three times each process to ensure that the VPs increase the number when Chinese medicine, opened the year. The duration of their stay offer added value, above and the resort is at full occupancy. property with her husband varies, but typically lasts from besides our core treatment list, We’re also careful to ensure John in November 2005. 10 to 14 days at a time. Prices ensuring that their treatments that all VPs in-house at any one Details: www.kamalaya.com

Vanessa Stoessel director of wellness & spa projects, MSpa International

e launched Scheduling practitioners our Masters at the right times of the Wof Wellness visiting year is the key to success practitioner programme in 2014. It offers guests greater understanding about their for us in terms of marketing the offering should match health and provides treatments rather than revenue. current guests’ preferences, as well as recommendations The business challenge which we assess through for improving lifestyle. comes in balancing the forecasting, historic booking By collaborating with overall cost of the programme patterns and sales strategies. specialists, we can introduce with its return. On average, Overall, the programme guests to numerous wellness for a 60-minute treatment, makes up a small part of experiences all year round. resorts as well as their ability prices start from US$150 our main spa business, but A practitioner’s length of to work effectively with our (€133, £106), with a 50 per provides a distinct advantage stay is flexible and generally hotel teams, integrating well cent revenue share between nonetheless. Its value is hosted in-house between with the programme concept. spa and practitioner before in enhancing the overall 10 days to a month We keep our offering service charge and tax, which health-savvy guest experience, We have up to 20 fresh by regularly assessing goes to the spa. We cover adding variety to our services. practitioners who we constantly and interviewing potential all the marketing collateral, Finally, it allows us to remain evaluate. For us it’s not about practitioners. Some already accommodation, meals, airport innovative and competitive the number, but the quality of have their own established transfers, together with partial and go beyond ‘simply spa’. O treatments and their suitability followers and this can certainly to full coverage of flights. Q MSpa, the spa management for guests. Popularity is gauged be of added benefit, especially Scheduling practitioners at arm for Minor Hotels, runs by the number of treatments if they’re seen as celebrities the right times of the year is over 60 facilities. Stoessel they deliver and their prior in their field of expertise. the key to success. Whenever joined in 2013. Details: www. experience of working in luxury However, it’s more significant a practitioner is in-house, mspa-international.com

70 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com CREATING BESPOKE CHANGING ROOM FACILITIES FOR YOUR SPA

O Eye-catching facilities O Excellent knowledge of materials O Highly skilled production staff O Creatively stunning areas

Visit our new website +44 (0)1525 384298 [email protected]

Changing Rooms O Washrooms O Receptions O Spa Treatment Rooms O Display Areas http://www.spabusiness.com PROMOTION: ESADORE

The rooftop oasis spa at the InterContinental Hotel in Dhaka, Bangladesh creating a splash The MD of esadore International, Theodora Kioussis, explains how the company’s creative, manufacturing and operational skill sets can bring an international spa project to life in a short space of time

How would you describe Esadore WET, a division of esadore your company? International, is the only company based in We’re a creative consultancy providing UAE that manufactures thermal specialty integrated single point solutions in areas within the UAE. We also recently hospitality, spa and wellness project opened a 4,000 sq ft factory in Al Quoz, development. We’re committed to where skilled workers and professional creating world-class projects delivering designers collaborate, conceptualise and extraordinary experiences through visual, create. It means we can go from design to functional and service-orientated journeys. completion in just three weeks.

What are the key services you offer? What key elements are needed for We provide a very wide range of services a perfect wellness experience? through our core divisions: Wellness, We believe in a holistic approach to Creative, WET and Life. Every division wellness. This can be achieved by creating caters to the different levels of the project the right environment, with design that’s requirement from concept to design, stylish yet thoughtful for operators and end realisation to training and operation. users. There should be a unique concept Theodora Kioussis, managing director Key services are spa consulting, interior with an interesting story, practitioners who of UAE-based esadore International design, thermal area manufacturing, and are passionate and professionally trained, construction and training. Our team has and treatments and services which address diverse experience and can cater to all our our clients’ needs and are results-driven. clients’ needs at different stages of the life We’re known for cycle of a spa, gym or wellness centre. being trendsetters What do you offer within your spa consulting (Wellness) division? What’s your unique selling point? thanks to our novel We offer customised solutions, including Our main team is based in the UAE and and bespoke approach consulting in the design phase of the so our regional knowledge and experience project; spa concept consulting and is unmatched. We’re known for being to each and every development, set up and operations trendsetters thanks to our novel and project we undertake assistance, staff training; product bespoke approach to each and every procurement negotiations; menu design project we undertake. and development, to name a few.

72 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com Above and left: esadore International’s project at the Fairmont Ajman in the UAE, which included the opening of its own dedicated spa and wellness brand, Four pillars esadore International can provide the NINE Degrees Spa complete wellness solutions, from design and planning through to creation and operation

What’s the approach of your Tell us about NINE Degrees Spa Corporate wellness is also an emerging design (Creative) division? Our new concept is a unique proposition, trend. Fast-paced, high-stress jobs and We develop a story for a spa that can be and includes the use of indigenous competitive work environments have translated with the help of our wellness ingredients to create and develop spa led to a marked increase in burnout team into a beautiful design and overall treatments and signature experiences. amongst staff, higher medical costs and spa experience. This story is told through The brand remains committed to low productivity. Larger companies have the concept, menu and overall service. keeping Middle Eastern traditions alive, recognised this need and are taking Our aim is to make each spa and whilst increasing public knowledge and action to address the physical and mental wellness space aesthetically pleasing but understanding of the value and vital wellbeing of their employees. functional to ensure that operation is importance of health and relaxation Another area of focus is men’s grooming seamless and revenue-making a priority. within daily living and leisure time. We and we’re tackling this with the launch of Esadore Creative has been fortunate conceptualised this spa with the world’s our barber shop concept, MENS – the first to have worked on some very interesting most discerning travellers in mind– those of which opened at the NINE Degrees spa projects; from our own brand NINE who seek exceptionally high standards of at the Fairmont Ajman in July – combining Degrees spa in Fairmont Hotel in Ajman personalised service. the grooming services of a barber with spa to the Hilton Salwa Resort & Spa in treatments in a relaxed environment. Qatar, and the rooftop oasis spa at the What are the key trends you InterContinental Hotel in Dhaka. see emerging in wellness? What excites you about wellness? Spafinder Wellness has noted the When we launched esadore International Can you tell us more about resurgence of the Mexican temazcal (house in 2008, the wellness market in the UAE your WET division? of steam) dating back to the Mayan and was in a nascent stage so the marked Esadore WET provides two distinct Aztec times, as one of the new spa trends growth we have seen in recent years is very services, manufacturing and installation that cleanses the body, mind and spirit. encouraging. It’s exciting for us to ride this of thermal facilities such as hammams, We have a similar tradition or hammam wave, share our experience and expertise steamrooms, saunas, vitality pools, plunge culture in this region and at NINE Degrees to assist in putting the UAE’s spa and pools, experience showers, thermal Spa, Fairmont Ajman we have a unique wellness industry on the world map.O pathways and ice chutes, as well as turnkey hammam which boasts a fantastic view of development of spa and wellness facilities. the Arabian Gulf. Our aim is to provide a Contact esadore Thanks to our local factory we are able to bespoke experience that not only cleanses T: +971 4 361 7976 provide international quality products, the body, but with specific breathing and E: [email protected] quicker and at a lower price. stretches also calms the mind and spirit. www.esadore.com

©CYBERTREK 2016 spabusiness.com issue 3 2016 73 http://www.spabusiness.com Industry Predictions

International spa and wellness professionals, working in various spa sectors, give their views on the industry and what to expect in the year ahead

KATIE BARNES, EDITOR, SPA BUSINESS MAGAZINE

Guest service, care and experiences will be taken to a different level and will continue long after the guest has left the spa

at ways to extend the experience well Verena Lasvigne-Fox beyond the treatment itself. They want Senior spa director follow-up and customised programmes so they can incorporate what they’ve learned Four Seasons Seychelles into their daily routines. Spas may have to look at opportunities to stay connected with guests throughout n my role in the Seychelles, as well the year to support them in their quest as overseeing seven other spas for an optimum lifestyle. Guest service, I in the Middle East and Africa, care and experiences will be taken to a I’m expecting continued growth different level and will continue long after in personalised treatment and service the guest has left the spa. This also creates experiences as guests expect us to become a chance for retail as guests actively look more like lifestyle coaches. for products that can assist with their Consumers are no longer just treatment journey after they depart, so it’s crucial orientated. They’re very educated, asking we’re prepared to deliver what they’re more questions than ever and looking looking for and to capitalise on this trend.

AFRICA & MIDDLE EAST

Spas may need to think of ways to connect with guests after their visit as customers expect ongoing lifestyle advice

74 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com THOUGHT LEADERS

Hot spring bathers report improved sleep, as well as less anxiety and depression says Davidson

AUSTRALASIA

Operators of hot springs in the region have been collaborating to evolve an industry that provides more than just a relaxing and recreational experience

mental and cultural benefits of thermal Charles Davidson mineral springs are being woven into the offering. In addition, consumers are CEO, founder & director increasingly recognising hot springs for their therapeutic benefits. Recently, RMIT Peninsula Hot Springs University surveyed nearly 4,000 visitors at Peninsula Hot Springs and “significant n Australasia, hot springs are relief” was reported by 38 per cent of those increasingly becoming a driving who said they had depression and by 48 I force for wellness, community per cent of those with stress or anxiety. engagement and cultural evolution More than 80 per cent of all visitors and we expect this to gain momentum said they had better sleep after bathing in the next 12 months and beyond for a in the thermal waters. Hot spring design number of reasons. that integrates nature and encourages Operators of hot springs in the region movement contribute to these outcomes. have been collaborating to evolve an From a cultural perspective, a diversity industry that provides more than just of thermal bathing experiences such a relaxing and recreational experience. as hammams from Turkey, Yemen and They’re recognising that ---thermal waters Morocco; saunas from Scandinavia; have a broader role to play in building and coloured mineral clays from across healthy communities. The physical, Australia, provide a cultural connection.

©CYBERTREK 2016 spabusiness.com issue 3 2016 75 http://www.spabusiness.com THOUGHT LEADERS

The benchmarks everyone’s talking about Lindsay Madden Nadeau are spa capture rates,

Director of spa integrations & operations retail as a percentage of revenue and treatment FRHI room utilisation

ollier International’s new Dubai spa benchmark report, C gives an indication of the general trends, challenges and opportunities in the Middle East. The most MIDDLE EAST interesting benchmarks – the ones which everyone’s talking about – are spa capture rates, retail as a percentage of revenue and treatment room utilisation. And while the results are far from positive, and somewhat unexpected, they will help spas to evaluate performance and influence how they develop. The report compares hotel spas in urban and resort locations with an average of 7.9 and 13.6 treatment rooms. When it comes spa capture rates, there’s been a slight increase in resort (0.7 per cent) and decline in urban (-0.2 per cent) properties. Guests are being ever more conscientious Spa-goers in Dubai are of how they spend their money and spas increasingly price conscious and no longer have the luxury of just waiting for their guests to arrive. Spas need to operators need to actively get actively get out and bring the business in. out and bring the business in While spa retail sales in Dubai are consistent, according to the report, buying habits in the region are changing. Chinese clients are switching from high-end to more mid-range brands, while Russian guests are spending less due to the decreasing strength of the Euro. If spas focus on strong consultations and guestcare as a means to retail, they should see an increase in product purchases. Treatment room utilisation continues to be low in this region, the report shows an average of 15-20 per cent which means spa rooms are empty more than three- quarters of the time. This is reflective of over demand and competition combined with large spas with many treatment rooms that, frankly, just can’t be filled. In the future, we predict that owners will build smaller spas with fewer treatment rooms to support the [lesser] demand of hotel and local guests. Expectations will then be aligned as people can strategically run their business.

76 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com There’s a rise in integrated and functional medicine clinics across Asia, such as the Holistic Medical Clinic in Bangkok

ASIA

Joy Menzies With large-scale developments typical to the region, we’ll see more activity Managing director in the wellness community field, DSM Wellness Management particularly in China, in the coming year

he Asian destination spa Wellness community projects we’ve market is buoyant and we’ll see worked on include Avira Living in T new sites by one or two major Wellness, a development by the Eastern brands appearing this year. & Oriental hotel group which will have There are also two exciting emerging 3,000 homes, as well as Qi’n Wellness fields for spas in the region. The first is which opens with a destination spa in wellness communities, driven by property Hainan, China in 2017. This trend isn’t developers responding to rising consumer confined to Asia, but with the large-scale demand for wellbeing. These large-scale developments typical to the region, we’ll projects combine residential homes with see more activity, particularly in China, in wellness-orientated infrastructure to the coming year. create total lifestyle solutions. The second emerging field is integrated The model offers excellent collaboration and functional medicine clinics such as potential for all types of wellness business the Holistic Medical Clinic, Bangkok and – from spas, medi-spas and holistic health Life Clinic in Hong Kong. Such facilities facilities to wellness hotels/resorts, fitness offer results-based, anti-ageing medical and healthy food and lifestyle outlets. treatments to boost internal health. At the stores. The challenge is to present clearly same time, there’s still a demand for anti- defined brands and innovative concepts ageing aesthetic treatments, suggesting that attract the interest of home owners Wellness communities off er excellent an appetite for both internal and external while being viable for developers. opportunities for spas says Menzies healthy ageing services.

©CYBERTREK 2016 spabusiness.com issue 3 2016 77 http://www.spabusiness.com THOUGHT LEADERS

Nicolas Ronco Clients respond well to things like Founder & CEO simplified menus, unique membership options with no fine print and price YeloSpa per minute to fit schedules and wallets

ays spas make up over three of the client experience is also big – quarters of the industry in the starting with an individual consultation D US and amazingly have not to ask them to choose the sound/music, really evolved since the 80s. aromatherapy and chromotherapy. There’s a need for innovation and we feel What I’m really excited about is the fact a new way of doing business in the day that urbanites have become health and spa segment is to observe customers and wellness freaks. They really pay attention anticipate their needs. to what they ingest, how they exercise and Clients in high-end urban areas are approach life. This kind of thinking is no extremely well-educated and informed. longer reserved to the top 1 per cent or the They have active, successful careers LA crowd. In this respect, sleep therapy, and no time to waste. They respond hygiene and napping has been huge for us well to things like simplified menus, and with the public starting to understand unique membership options with no it has proper health benefits – from commitments or fine print, price per heart health and weight loss to fighting minute to better fit with their schedules depression, anti-ageing and enhancing and wallet and streamlining at check in so performance – this will only continue. that 95 per cent of their time is spent in a If day spas understand how to catch Sleep health has been huge for Ronco and treatment. Expect to see much more of this this new wave by addressing what clients he only sees its popularity growing in the year ahead. Extreme customisation really crave, they’ll be successful.

NORTH AMERICA

Anticipate guest needs and make sure check-in is streamlined so more time can be spent in treatments, says Ronco

78 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com http://esadore.com http://www.spabusiness.com THOUGHT LEADERS

The new way Mandy Trollip of doing spa business AFRICA in Africa will be to kick Managing director clichés by creating Amani Spas customised destinations and experiences which e operate experiences which discerning guests 16 spas discerning guests simply simply cannot W across cannot live without, the a wide kind which ensure genuine live without range of properties in integration of spa and South Africa, from those lifestyle to keep them in blue chip city and coming back for more. country hotels to safari Elsewhere, there’s lodges, but despite the a growing demand different locations what to achieve more with we’re noticing in all less time, so express customers is the cult of the self: where treatments are essential. Meanwhile, the need to look and feel good is more the strongest emerging market is men. valued and valuable then ever before. Men’s health, wellbeing and grooming With this in mind, creating a spa is growing more rapidly than women’s experience which is truly personalised in this region, especially in five-star city to encompass the individual’s hotel spas. The urban gentleman is on needs and demands is an absolute the rise and they’re on the look out for must in our part of the world. edgy, results-driven experiences. It’s All too often spa-goers are enticed time for spa destinations to be open and into the ocean of sameness – indulgence, engaging for both male and female guests. pampering, beauty, tranquility. We think the new way of doing spa business in The men’s health, wellbeing and grooming Africa will be to kick these clichés by market is growing more rapidly than the creating customised destinations and female spa market in Africa, says Trollip

Frank Van de Bruele Adapting to millennials, spas are

CEO introducing things like evening entrances, combined with meals, so these young Zuiver executives can relax after a busy day

mproved economic inclusive of Adapting to their wishes, they’re conditions has a treatment also introducing things like I led to a growth in and lunch or EUROPE evening entrances, combined spa-goers across the dinner, over with meals, so these young Netherlands. Our own spa one-off services executives can relax at spas sport hotel, with a spacious and we see spas after a busy day at work. 13,000sq m (139,931sq ft) offering more Attracting more international spa, on the outskirts of packages because of that. guests is another target, but the big Amsterdam, usually carries Frequent spa guests challenge with this is that almost all out more than 31,000 are aged 35-60, but spas in The Netherlands are co-ed treatments annually millennials [the older of and nude. Most facilities have a swim and we had 15 per cent more guests at which are aged 18-35 in 2016] are a new wear day once a week and we expect the start of 2016 compared to 2015. target market and operators are focusing these to become even more frequent Across the country, we’ve noticed an on online and social media marketing and to attract international customers in increase in the demand for wellness days, communications to catch their attention. line with global spa etiquette. O

80 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com The Madison Collection would like to wrap your guests in luxury.

Designers of ﬁ ne quality terry linen

www.themadisoncollection.com http://www.spabusiness.com FIRST-PERSON

BALTIC BATHING

Sauna rituals are a big part of many cultures, but in Latvia, the pirts takes on special signiﬁ cance. Jane Kitchen discovers the Kitchen (left) prepares for the pirts with her cousin painful pleasure of the Baltic bathing ritual

’m lying naked, in a sauna by her tune – even claiming it’s awakened sensitive areas – although it’s still not a tranquil lake in the Latvian a new spiritual sense in her. But for now, exactly nice in the moment. countryside, head-to-head with we’re sweating away in a 65˚C pirts – the The pirts is so hot it’s hard to breathe, my cousin, El, while a man Latvian word for sauna – and Aigars, our and the air feels like it might contain wearing only a pointy green hat sauna master, is whisking the wet leaves actual flames. The hats we wear have a I and a clinging skirt shakes water over my body, first tapping, then whipping hole in the top and are made to protect the from birch branches over us. If the branches against my skin. head from the intense heat. The only relief there’s ever a moment when you realise “Some people like you to hit them is from the dripping branches, or when just how much of this industry is based on hard,” explains Aigars, “but I like to use Aigars lets in a blast of crisp air – which blind trust in total strangers, this is it. steam and massage techniques to get he does in response to my skin turning “This isn’t what I had in mind when you the effect.” It’s much more pleasant than too pink. He’s trained to read the body, he said we’d be visiting a spa,” says El. By the it sounds, all this hitting business – it’s says, to know how people are feeling. end of the three-hour session, she changes gentle enough that it can be done over I’m feeling unbearably hot as I rest on a pile of damp birch branches, and then whoosh – Aigars dumps ice-cold water

SHUTTERSTOCK/ NIKOLAY SHARGIN over both me and El. I shriek, but after the initial shock, it’s actually blissful relief. For a few moments, that is, before Aigars gets back to whipping the branches through the air, making it even hotter than before. “Had enough?” he asks after some time. “Yes,” we both agree. We sit up slowly to avoid dizziness, don comfy robes and head outside for some fresh Baltic air.

Welcome break It’s incredibly peaceful outside and my ears buzz – from the quiet or the heat, I’m not sure which. A deck looks out over a still lake flanked by trees and the only sound is of an occasional goose passing overhead. We’re about an hour outside Latvia’s capital city, Riga, deep in the grounds Aigars, the sauna master of Rumene Manor, a lovingly restored, (left), uses birch branches 10-bedroom neo-Gothic hotel. The pirts is (above) to massage and in a traditional, lakeside pine cabin, first stimulate the skin as well built in 1935 and reconstructed in 2014. as to circulate the hot air We rest, slowly cooling on chairs until around the cabin Aigars calls us back into the cabin’s lounge

82 http://www.spabusiness.com An icy cold lake provides respite from the searing heat

with a blazing fire. He’s made us yarrow and cowslip tea, served in traditional thick, black earthy mugs crafted locally. The pirts at Rumene Manor He’s also laid out delightful bits of food: is in a traditional lakeside local cheeses, truffled salamis, fresh figs, pine cabin (above); snacks raspberries, pine nuts, dried tomatoes. are needed in the three- Suddenly I’m famished. “It’s important to hour session to keep up eat while you do the pirts,” he says. “You energy (right) should feel energetic when you’re done and you need to keep your nutrition levels up.” Aigars warns us not to spend too much At the end, Aigars wraps me in a linen At the end of the experience, I open time out of the sauna – just a break to let towel, walks me to the lake and instructs my eyes to grey clouds above and focus the surface of the skin cool and allow the me to wade into the water. Mud oozes on the silhouette of a pine tree to ground heat to travel further into the body. between my toes and the icy water pricks myself. I’m not spinning, it turns out. The my skin. I hesitate. “Ātrāk! ātrāk!” he says, world is there, and quiet. The only sound Grounding experience urgently. “Faster! faster!” and I obey. “Now is of my own breath and the cool water The next two sessions, also split by a short under the water!” he says, and I duck lapping gently at my skin. I’m invigorated break, are similar to the first but progress below the surface before I can think. When – buzzing with a new energy – and fully in intensity. At one point, my head I resurface, gasping with shock, Aigars present in the moment. O cocooned under a pile of cool, wet birch guides me to a whirlpool on the deck. leaves, I have an amazing sense of my The water in the tub is cold, but feels body as a separate entity as Aigars presses balmy after the icy lake. “Now I hold you on Jane Kitchen is the news editor of Spa Business hot leaves into the small of my back. The your back and you relax,” Aigars commands. and Spa Opportunities sound of my breath against the leaves and Water rushes into my ears and as I float, I Tel: +44 1462 471929 the sizzling water on the sauna rocks lulls can hear my blood pulse. My breath begins Email: janekitchen@ me into a heightened sense of relaxation. to slow and I feel like I’m spinning. spabusiness.com

©CYBERTREK 2016 spabusiness.com issue 3 2016 83 http://www.spabusiness.com PROMOTION: LIVING EARTH CRAFTS

Sitting comfortably Spa designer and VP of Living Earth Crafts and Earthlite, Brian Paris, unveils some of the company’s latest equipment models designed to give the delivery of spa treatments that extra edge

Tell us about the new recliner Can you explain zero gravity as it chair you’ve just launched applies to delivering treatments? It provides less It’s called the ZG (zero gravity) Lounger It’s a concept called body neutral positioning, stress on the body and Express Treatment Chair and we’ve which is actually quite an old modality that developed it in response to the needs of I learned 20 years ago at massage school. by disengaging today’s diverse spa service offerings. If you put a client in a seated position the muscles in Our spas were looking to offer a better and gently tip them backwards while keep- relaxation environment, and needed a chair ing the knees and calves raised, this creates their legs, hips that could create a bridge between all the a floating feeling. It provides less stress and back muscles services. The ZG is more versatile in where on the body by disengaging the muscles it can be used, as well as being less expen- in their legs, hips and back muscles. This sive than a conventional treatment couch. position tilts the pelvis, decompressing In addition to massage, the chair was A high-end chair typically costs the vertebrae of the spine and distributing designed to provide express treatments, between US$5,000-6,000 (€4,550-5,460, that weight across the larger muscles of such as facials, hand and foot treat- £3,820-4,580), whereas the ZG is priced the back. It’s an extremely comfortable ments, as well as being an unbelievably between US$3,000-4,000 (€2,730-3,640, position – much more so than lying with comfortable relaxation lounger. £2,290-3,050). It was designed in collabora- your legs straight out. It also allows you It’s easy to overcomplicate spa tion with Kenneth Ryan and John Hopp at to perform a supine massage using the furniture, and we’re seeing trendy and Marriott International to become a brand pressure of their body weight, while in a sometimes impractical concepts dropped standard for all Ritz Carlton properties. completely natural and relaxed position. into some spa furniture offerings. Body neutral positioning has been around for decades... it’s nothing new. We’ve just created an ideal couch to support this true wellness massage modality.

What are some of the ZG’s core features? It’s built to our usual very high standards, using sustainable wood, water-based lacquers and our trademarked recyclable PU vinyl called Natursoft. The design features an adjustable headrest, an independent articulating footrest and electronic pivoting for the smoothest zero gravity adjustments. Upgraded features include a Relaxor® heat and massage option and Ultraleather® fabric. It has a smaller footprint, so it’s also suited to more compact areas. Express pods and micro treatments are part of a new spa and wellness lifestyle, but it shouldn’t take a monstrosity of a The ZG Lounger and Express Treatment Chair has a modern design treatment room to serve our clients.

84 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com Living Earth Crafts has created new design options for its best-selling pedicure chairs to suit different environments

Paris says the company operates in 148 countries

What else is new at is it a better towel warmer, we’ve also Living Earth Crafts? introduced cost efficiencies that make the Well, we’ve created three new designs equipment 15-20 per cent less expensive. for our best-selling pedicure chairs and Living Earth Crafts and sister company also remodelled our hot towel cabinets What’s next for Living Earth Crafts? EarthLite are one of the world’s largest so they’re even more efficient. In the last few financial years we’ve spa furniture manufacturers, operating With the pedicure chairs, we felt we’d experienced very strong growth in in 148 countries worldwide, selling more really perfected all the features that Europe of almost 30 percent each year. than 45,000 massage tables a year. technicians and clients desire. What Our partnerships with the elite brands Living Earth Crafts is the company’s was needed now were more design has helped bring our brand to more spa brand for the high-end resorts, hotels, options to suit different environments. professionals. We’ve been the world’s casinos and retreats, while EarthLite So this September at ISPA in Las leading spa furniture company for many is the biggest brand in the mid spa Vegas we’re launching a Victorian-style years, but it’s been wonderful to see market and also supplies the training design, a modern lounge-style chair new growth in the European market. schools and independent therapists. and a smooth soft-contour version. This year we’ll continue to focus The units are completely electronic strongly on expansion with the help of – armrests, footrests and drains. We’ve our amazing distributors – Ellisons, Spa also added an additional safety feature, drawer. It was a hit with designers Vision and Beauty Express – who’ve which means that if a therapist walks away and therapists. We saw the potential been integral to our success. with the water running, the equipment in all aspects of the market. All three have developed extremely will automatically maintain the water More recently, we’ve turned our attention sophisticated systems to ensure that at the correct level without flooding. towards improving some of the basics the in-country support that we’re able This new line is ADA (Americans of spa equipment. I’ve been designing to offer our customers is unrivalled.O with Disabilities Act) compliant, so and selling equipment for 20 years and people with limited mobility can heated towel cabinets have traditionally readily access the chair without having been the piece of spa equipment that to climb up or around the unit. hasn’t performed very well as they don’t retain a consistent heat level. Contact Living Earth Crafts And what’s changed with So we’ve been back to the drawing Tel: +1 800 358 8292 your hot towel cabinets? board and fitted a commercial grade +1 760 597 2155 In 2015 we successfully launched the heating element that maintains at 5˚C Email: [email protected] first high-end, embedded warming more and holds that heat better. Not only www.livingearthcrafts.com

©CYBERTREK 2016 spabusiness.com issue 3 2016 85 http://www.spabusiness.com INTERVIEW

BONNIE BAKER

Mexico-based spa consultant Bonnie Baker tells Katie Barnes how the country’s lesser-known hot springs could become a hub for wellness tourism

hink of the Mexico spa scene and you’re likely to imagine luxury hotel spas in the coastal resorts of Riviera Maya or Cabo San Lucas. Travel further inland, however, and you’ll find T a corridor of hot springs fed by extinct, underground volcanoes. Around three hours north of the capital of Mexico City, the picturesque, colonial-era city of Baker is part of San Miguel de Allende lies at the heart a new Wellness of that corridor. Already popular with Tourism Council both domestic and international tourists working with the (there’s a big US ex-pat community there), local government the city, lined with cobbled streets and traditional buildings, has huge potential to become a wellness hub for the region. Bonnie Baker, who lives in San Miguel and runs independent spa consultancy Satteva, explains how a newly-formed, local Wellness Tourism Council is working with the state government to make it happen.

Tell us about your spa career to date My background is in anthropology and in 2000, while working on a community development in Costa Rica, I began working with botanical and traditional therapies, which lead me to my first opportunity to manage a spa at the [well-known] Tabacón Grand Spa Thermal Resort. I went on to manage facilities for Mandarin Oriental and Four Seasons before moving to Mexico in 2008 and http://www.spabusiness.com MAYAN BATHS

Representing high-end hot a passageway aligned with the Arcángel hilltop estate owned spring bathing in San Miguel, winter solstice – when the sun’s by a US ex-pat. The master the Mayan Baths comprise at its lowest it shines down plan for the estate, which is up a network of subterranean the tunnel, reﬂ ecting off the for sale for US$5.8m (€5.2m, tunnels and caves with multiple quartz and crystal rock walls. £4m), includes an extension thermal pools and cascading It’s accessed by appointment to the underground baths, The Mayan Baths is one waterfalls. The 18,686sq ft only and is popular with both a standalone 26,500sq ft of the top hot spring (1,736sq m) baths pay tribute corporate and leisure groups. (2,462sq m) spa, up to 20 spa facilities in San Miguel to Mayan culture with a The baths form part of the suites and a private residence. communal pyramid room and 19-hectare (47-acre) Hacienda O themayanbaths.com/en

working independently on a San Miguel survives on How would wellness tourism number of projects in the Americas. benefit the region? I created my consultancy, Satteva, tourism. Last year it A lot of San Miguel’s tourism is over three years ago. orientated towards the weekend, had 1,078,701 visitors so the local state government of Why is San Miguel amounting to 1.8 Guanajuato has embraced wellness popular with tourists? tourism as a way to encourage There’s a rich history here. It sits million bed nights visitors to stay longer, to come on the original Spanish Royal during the week and fill extra room Path silver mine and trading route, has nights – either by taking in the thermal [beautiful] traditional buildings and some How important is tourism waters, or hiking, or exploring nature. family legacies here even date back to to the economy? It could also provide an antidote to colonial times. On a more modern scale, San Miguel survives on tourism. Last year the social crisis we’re seeing in Mexico it’s a mecca for international travellers and it had 1,078,701 visitors amounting to 1.8 in terms of the drug wars, poverty and ex-pats who bring a range of art and other million bed nights. International tourists other imbalances. Volun-tourism, an cultural experiences. There’s also a rich account for under 10 per cent of business, aspect of wellness tourism concerned with tapestry of natural landscapes – hidden with most coming from the US, followed community work, would be a great for the gems like botanical gardens, canyons and by Europe and a growing number from region as well. naturalist programmes. Asia, especially China. Rosewood is the only international A lot of tourism is related to weddings What makes San Miguel suitable hotel chain in the city at the moment, as well as festivals – there’s a new festival for wellness tourism? but there’s interest from others. There nearly every month in San Miguel, It has many factors coming together are independent boutique hotels, such as whether it’s for writers, film buffs or those – the culture, history, arts and natural Hotel Matilda and thanks to Airbnb, locals interested in ecology. There’s also quite environment – with the richness of the are also opening up their houses for bed a big emphasis on wine, vineyards and mineral hot springs and thermal waters. and breakfast too. organic / biodynamic farming. Combined with traditional, indigenous

©CYBERTREK 2016 spabusiness.com issue 3 2016 87 http://www.spabusiness.com INTERVIEW: BONNIE BAKER

Global spa professionals on a regional geothermal tour last November (right)

ESCONDIDO PLACE

Escondido Place, Atotonilco, community. The family is off ers a range of thermal baths currently developing a boutique set within a park/woodland hotel with ﬁ ve bedrooms, a setting with man-made lakes. restaurant and spa separate The public baths are owned to the baths to help attract by a local family and are very more international tourists. medicines and healing practices, such as popular in the surrounding O escondidoplace.com temazcal sweat lodges (see p91), there’s just a wealth of wellness.

What can you tell us There needs to be an here meet international about the hot springs? facility, hygiene and quality- There’s a corridor of hot evolution where spa control standards. springs in the area between and Attracting international San Miguel and Dolores directors developers tourists will benefit the local Hidalgo fed by extinct look at what the foundation economy, however, I do think volcanoes deep underground. it will create some limitations It’s believed that the rocks for true wellbeing is for locals in terms of pricing. and stones are full of crystals, So there’s an opportunity for which filter and cleanse the certain areas, maybe on the water. The local perception is that the Mexico and with international tourists. If I outskirts of San Miguel, to cater more for crystals give the water and San Miguel had to gauge their popularity on a scale of that [local] market. itself a ‘good vibe/energy’. one to 10, I’d say a nine. We know the water isn’t sulphurous, but Where do spas fit in all of this? its mineral content isn’t officially recorded How much scope is there for They’re the second priority in wellness and this is something a local university hot springs development? tourism for us after hot springs and there’s is addressing as a project this year. It They’re facing rapid growth, especially as an opportunity to focus on the therapeutic definitely addresses skin conditions, works local families see the economic potential aspect. But I do think there needs to be on a muscular level and aids detoxification and interest from international tourists. an evolution where spa directors and (although ingestion is not recommended). But we don’t want lots of quick-build developers look at the foundation for water parks. So we’re trying to address true wellbeing – thinking about things How many hot spring facilities are those issues by working with associations like prevention and the natural local there and how popular are they? like the Global Wellness Institute and environment, plants and therapies rather In and around San Miguel there are 10 Termatalia, an international thermal water than superficial aspects. I think that’s the open to the public. Some of the standout association, to create guidelines that future of spas in Mexico, if not the US and facilities include those at Escondido take agriculture, water, hygiene and solar Europe as well. Place (above) the Mayan Baths (p87), Los resources into account. Senderos and Hotel Atotonilco (both p90). What can you tell us about San Most of the hot springs have been on Who’s the target market? Miguel’s Wellness Tourism Council? family plots for many years and there’s a I think San Miguel is still very much a It’s a branch of the local tourism board local tradition of soaking in the waters, draw for international tourists, but there’s and is in the process of just starting which is slowly becoming more known in much to be done to ensure the hot springs up. There’s a core group of eight to 10

88 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com http://www.voya.ie http://www.spabusiness.com INTERVIEW: BONNIE BAKER

For once, the new state government is A thermal spa and pool open to wellness complex is key to the tourism 300-acre development

‘crusaders’ including local business owners, spa operators and other people LOS SENDEROS like myself and Dr Robert Maxwell. Dr Los Senderos is a 300-acre Maxwell is cardiologist and although he’s (121-hectare) sustainable residential/ been brought up in the allopathic medical lifestyle community that’s being world, he’s now a wellness convert. developed on the outskirts of San Policy makers in Mexico are in power Miguel. Owner Francesca Fisher is a for three years and usually look at what’s former ﬁ lm and video producer and going to make money quickly. But for her vision is to create a development once, we feel the new state government in that’s anchored by wellness with Guanajuato is open to hearing about the amenities to “help our guests push long-term benefits offered by wellness and PHOTO BY MICHAELAMICI.COM the ‘reset’ button and get back sustainable tourism. to a healthier way of living”. hammams and a traditional temazcal What is the council A key feature at Los Senderos within landscaped grounds. currently working on? is the Manaia luxury thermal There’s already a farm-to-table spa, which will include an indoor restaurant, vineyard, equestrian centre We’re focused on creating awareness of thermal pool with private lounge and a wedding venue on-site. The spa the [hot spring and wellneess] offering areas, a natural thermal swimming will open by 2017. Residential units, here and are looking to align ourselves lagoon, treatment tents, yoga condos, a boutique hotel and luxury with certain governing bodies that already and meditation decks, a Japanese tented camp are also in the planning. tea house, and steamrooms/ O los-senderos.mx

HOTEL ATOTONILCO have established guidelines and standards When will San Miguel realise its An old hotel in the UNESCO that we can follow as we develop and unite potential as a wellness hub? World Heritage site of Atotonilco, tourism with community development. We’ve got three years with the current about 15 minutes from San This September, Termatalia will have state administration, which wants Miguel, is undergoing renovations its annual thermal spa expo in Mexico and wellness tourism to be its success story, to become a boutique 30-bed we recently hosted representatives from it so I don’t think it’s very far down the line. property with a European-style on a two-day wellness programme in San I’m confident that we’re making enough therapeutic centre. Atotonilco Miguel. We did the same thing after the noise around San Miguel and if we get the means ‘taking the waters’ in an Global Wellness Summit last November, right model here, I think we can create a Aztec dialect and the town is introducing 23 spa delegates from around wellness tourism prototype for country- traditionally known for its healing the world to the local hot springs scene. wide implementation. hot springs. Local waters and So we’re already creating our own network hydrotherapy programmes will that can help us as the sector matures. be a key feature of the wellness Next on our agenda is to work with Katie Barnes is the editor of centre once it’s developed. Spa Business magazine the tourism board in Mexico City and O atotonilcoelviejo.com Email: katiebarnes@ select spas located there to highlight the spabusiness.com wellness tourism potential in San Miguel. Twitter: @SpaBusinessKB

90 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com FIRST-PERSON EXPERIENCE: Katie Barnes

Temazcal at El Charco del Ingenio botanical gardens

San Miguel de Allende, Mexico

sit hugging my knees ancient Mesoamerica times (and in darkness, half on/ is still used regularly to this day) half off a thin rattan for curative and spiritual healing. mat on the earth with Before crawling into the Ia handful of delegates small, stone-built dome our from the Global ceremony master – a young, Wellness Summit who are on a softly spoken man dressed in geothermal mineral water tour bright patterned shorts and in Mexico. I’m sweating within bandana – explains that the minutes as I try to calm my temazcal is a place of healing breathing in the oppressively energy where people let go of hot, smoky air. The thought of negative feelings to be reborn. enduring this for 20 minutes to During a pre-ceremony cleansing, an hour – the duration never was in which we acknowledge the made clear – is not alluring. gods, he asks us to make a wish Welcome to the temazcal: a or intent for our experience. traditional sweat lodge in Central It’s this – the health of myself and South America which has and loved ones – that I try hard been used by natives since to concentrate on to get through Barnes with the temazcal ceremony master after the memorable experience

Just when it seems to get Overall, the feeling was slightly too much, herb bundles uncomfortable both from a physical and mental perspective. are used to fl ick fragrant There was nothing to support water on us and the embers the body and, not used to sitting cross-legged for so long, to provide some respite pins and needles we never far away. At times I also found myself welling up with emotion the time in the dome. A fi re pit and quickly internalised the in the middle with smouldering feeling – although that probably embers belts out distractingly wasn’t the right thing to do. high heat but thankfully the The experience was over ceremony master introduces quicker than I thought and I was The temazcal is said to elements along the way to crawling back out in less than be a place of curative help keep us centred. We carry 30 minutes. I felt shaky and and spiritual healing out deep breathing exercises light headed at fi rst, but having to expel bad energy, gently tepid water tipped over my head move our body to encourage helped to bring me round, as awareness and hold hands while did a cool light breeze sweeping rhythmically chanting to remind through the chillout area. A ourselves of how blessed we are. feeling of tranquility and elation Just when it seems to get too washed over me and my skin felt much, herb bundles are used to amazingly soft too. Despite an fl ick fragrant water on us and the emotionally draining experience, embers to provide some respite. I felt awake, alive and happy. O

Appealing to the senses RKF Luxury Linen’s chairman and CEO, Riadh Bouaziz, explains how the French brand’s new marketing campaign signals a new direction for the company

Tell us about your video and how it fits We filmed it at the famous French Palace, In the film, she’s seen wearing a haute in with your communications strategy the Hôtel Fouquet’s Barriere Paris in the couture bathrobe with handcrafted We launched the short black and white heart of the Champs-Elysées, featuring embroidery and precious stones, and at video in late June, starring a very talented iconic imagery such as the Eiffel Tower, as the end departs in a spectacular cape, all up-and-coming French musician and well as Aelle’s music for the soundtrack. designed and made by RKF. Because our actress called Aelle. Aelle is playing a character with a fabrics are high quality, we were able to Our aim was to take the themes of haute high flying career, who has just one night create a dress in a fabric which is normally couture and a ‘honeymoon in Paris’ – and to enjoy a sensual night of passion on used for table linen. This is couture. use them to highlight how strongly the honeymoon with her husband, before We think the video represents the lives RKF brand is focused on creating high leaving to catch a plane. She’s a powerful of many affluent clients who visit five-star fashion luxury products with a very sensual woman. So it’s not the cliché of the hotels and spas. They lead an extremely and personal feel. business person. It’s more contemporary. busy life, and so when they take a few days’ break it has to be a perfect, luxurious and unforgettable experience. As perfect as a honeymoon every time! We’ve kept the RKF branding very subtle in the video, as it’s all about It’s all about communicating how amazing it feels to communicating wear our fabrics and designs, and to lie on our bed linens. The aim is to introduce how amazing RKF as an innovative lifestyle brand. It’s all it feels to wear about storytelling. our fabrics Has the video been well received? As we set the story in Paris, we felt we and designs were able to really push the boundaries of sensuality in the video, so I’d say it’s

The video features French singer-actress Aelle as the main character in RKF’s vignette

92 http://www.spabusiness.com Left: Timeless is a super- absorbent, budget fabric. Right: Aelle in a couture robe

quite a daring piece of marketing material. CHRISTOPHE DIJOUX FOR RKF Tell us about your recent achievements When we take our theme to London to We recently received two worldwide awards film next year, I expect we won’t be able for innovation. Our trench coat robe design to be so risqué! But for this theme about in our Timeless fabric won the Golden Paris, we really had to show romanticism A’ Design Award in Milan in the textile and passion. The idea is to express our category, beating 1,600 entries from 85 custom-made know-how. We are able to countries. We also won the European Spas create textile articles for any customer, in Association’s Innovative Spa Concept any country, according to its philosophy, its award, which was announced in May. needs, its dreams, its interior decoration. Also, this summer we created our first The video has been extremely well pop-up spa – for the musicians at the received, attracting 60,000 views in its first Eurockéennes festival in eastern France. 10 days online. We also screened it at the In partnership with Sothys we created a Eurockéennes music festival, where around mobile spa cabin and outdoor relaxation 120,000 festival-goers saw it within 3 days. RKF’s backstage pop-up spa cabin at area behind the main stage. It represents a new direction for the the Eurockéennes music festival RKF Luxury Linen brand over the next few What else is RKF concentrating on? years. RKF’s existing customers, which We’re highly focused on creating bespoke include many hotel and spa brands around products and designs. For example, we the world, already know how amazing our were able to recreate the famous Bulgari products are. However, we realised we had Timeless can cut grey in DreamSoft for the Bulgari Spa in to do a much better job in communicating operators’ laundry London. We have the ability to customise how innovative, luxurious and individual colours and designs, and also to protect our products are – and of course how bills by 75-80% those creations for our clients worldwide. amazing they feel – to a much wider We’ve just added two new designers to audience. You can see the video on our The fabric is eco-friendly, light and our team directed by Christophe Dijoux, Facebook with other exclusive content. silky to the touch. It doesn’t replace our our creative director. They’re working on premium DreamSoft product, but instead some high fashion creations that will be What’s your newest product? offers the choice of a budget option with an ‘firsts’ for the luxury hotel and spa markets. After two years in R&D, we announced our extremely quick return on investment. I can’t reveal details yet, but there will be new Timeless fabric in January 2016 with Our first Timeless products went to the an exciting launch at the end of the year.O patent pending. Timeless further improves Jumeirah Hotels Group, and now other on the unique properties of our successful companies such as the Marriott Group are DreamSoft® product, which is used in our putting in orders. We have several projects luxury collections of robes and towels, etc. in the Middle East thanks to our regional While DreamSoft offers double the director, Mohamed Belkhodja, and are absorption of a comparable towelling focusing on expansion in that region. product and produces a 50 per cent saving Our values are proximity, reactivity and on laundry cycles, we can guarantee that flexibility. We never lower our standards Timeless delivers a minimum of 17 times but we’re able to meet the demand of any the lifecycle of regular towelling, five times customer thanks to our wide offer of fabrics the absorption and can also cut operators’ and especially DreamSoft, Timeless and Contact RKF T: +33 3 84 90 08 56 laundry bills by 75-80 per cent. our microfibre textiles. E: [email protected] www.rkf.fr

Minor Hotels is one of many international chains making its mark in Sri Lanka

A LAND OF WELLBEING? Can hotels which have a strong wellness focus play a role in Sri Lanka’s reinvigorated tourism story? Neena Dhillon visits the Pearl of the Indian Ocean to ﬁ nd out

t the first tourism and hotel investment conference hosted wearying years, but effectively stunted the development of tourism – recently by hospitality consultants HVS in Sri Lanka, the it’s capturing the attention of many leading international hotel chains. government revealed a strategy that seeks to position the Minor Hotels opened its third Sri Lankan property at the end country as one of Asia’s most sought-after destinations. It of 2015 (see p95), while Shangri-La has just revealed a 145-acre aims to double the expected tourist arrivals of 2.2 million (59-hectare) resort in Hambantota boasting a signature Chi, The Spa. A this year by 2020, turning the sector into the largest Other global operators are looking to make their mark this year too. contributor to its Foreign Exchange Earnings. Onyx is introducing its Amari brand in Galle, with the 172-room resort The potential is undeniable: the teardrop-shaped island not only featuring a branded Breeze Spa; Riu Hotels is unveiling a 500-room benefits from a concentration of UNESCO-listed World Heritage sites, property featuring a Renova Spa in Ahungalla, through a joint venture it also offers stunning beaches, national parks teeming with wildlife, with Aitken Spence; and Sheraton is arriving with two properties cultural treasures and hospitable people, making this a round-trip (both incorporating spas) in Colombo and Kosgoda. location with an average length of stay of 9.9 nights. So, as Sri Lanka reclaims its place on the map, we ask fledgling and Although the tropical isle has much to achieve to shrug off the established hoteliers about the country’s potential as an emerging legacy of its brutal civil war – which came to an end in 2009 after 26 restorative destination and where spas fit in.

94 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com The government has a clear focus on stimulating tourism

Anantara

Having entered Sri Lanka back in 2011/12 with two Avani branded properties, Minor Hotels marked the end of 2015 with the opening of Anantara Minor Hotels CEO, Dillip Rajakarier Peace Haven Tangalle Resort on its (above), was born in Sri Lanka and southernmost coast. is bullish about its prospects Realised through a joint venture with Sri Lankan conglomerate Hemas, Minor Hotels has invested US$200m (€180m, £146m) to introduce the Anantara experience. This figure divided between Tangalle and a sister property launching soon in Kalutara. Sri Lankan-born Dillip Rajakarier, Minor Hotel’s CEO, is bullish about the country’s prospects, saying: “I’m confident we will launch more hotels because the island offers a responsive business climate, actively promotes foreign investment, and the government has a clear focus on stimulating tourism.” The Anantara Peace Haven Tangalle Resort provides one of the country’s biggest spas, at 4,887sq ft (454sq m), and GM Tamir Kobrin has a keen understanding of the issues operators face in setting up such facilities. “Some challenges are the limited awareness of wellness beyond traditional ayurvedic healing therapies, lack of formal training among therapists, language barriers and few chances for supplementary Anantara Peace Haven local training,” he says. “In terms of Tangalle opened in late recruitment, there’s a lack of understanding 2015 and a sister property among community and families about the in Kalutara will make its professionalism and safety offered by a debut imminently career in the five-star spa sector.” But he does see potential to position “Sri Lanka as a restorative destination”.

Nawagamuwage (left) worked for Deloitte in the US before returning home to make his mark in tourism. The offering (below) has a unique edge over the typical sun, sea and sand packages of the 1970s/80s

I started using wellness services and practising yoga over five years ago to avoid burnout

Santani

When first-time hotelier Vickum Nawagamuwage opens Santani this August, he’ll reveal “the first purpose- built wellness resort in Sri Lanka”. The new resort will draw on the country’s Buddhist heritage of mindfulness, its ayurvedic traditions and a forest setting on the edge of the Knuckles Santani, set on the edge of a forest, will draw on Sri Lanka’s Buddhist heritage of mindfulness Mountain range. It will also place an emphasis on customised experiences, aiming to create balance through clean Deloitte for a global consultancy career. architect Thisara Thanapathy to create a air, space to detoxify the mind, global As soon as the civil war was over, he 20-room sustainably-built resort, free of spa therapies, outdoor activities and engineered a return, advising Malaysian air-conditioning thanks to the comfortable healthy cuisine with a fine-dining twist. and Singaporean investors on tourism, temperatures of its elevation 850m above It’s a concept close to his heart. “People all with the view to establishing his own sea level. “One of the central tenets don’t have balance in their stressed-out project. “I turned down a partnership of ayurvedic healing is panchakarma lives, with little chance to escape because I believe that one of Sri Lanka’s detoxification including the nose emotionally from the working day because strongest global assets is tourism. But cleanse,” says Nawagamuwage. “In this of technology,” he points out. “I started our industry seems to be lacking in rainforest environment, the respiratory using wellness services and practising direction beyond the sun, sea and sand system starts to cleanse naturally.” yoga five years ago to avoid burnout.” concept associated with the 1970s/80s.” Of its minimalist design, he says: “Our Born in Sri Lanka, the entrepreneur After identifying a pristine 48-acre four spa treatment rooms for bodywork moved to the US when he was 30 to study (19-hectare) location in central Sri are uncluttered and cut out artificial for an MBA, quickly being snapped up by Lanka, Nawagamuwage has worked with stimuli, allowing the mind to relax.”

96 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com http://www.spafinder.co.uk http://www.spabusiness.com SRI LANKA

While short stays are available, Drummond, from the Santani is geared towards all- UK, runs Tri with his inclusive packages of three to seven wife Lara who heads up nights, each including a consultation its many yoga sessions with a wellness concierge to determine background and goals. This is followed by a full assessment with an ayurvedic physician and the head of wellness – Narayana Prasad, formerly of Four Seasons Maldives and Song Saa Private Island. Depending on the package focus – which could be healthy lifestyle, detox, stress, yoga or ayurveda – the experience could include a customised food plan, movement classes, lifestyle coaching, personal training, massages, mild cleansing treatments, energy balancing and meditation. “We’re not about shocking the body,” Nawagamuwage points out. “We’ll introduce dietary changes slowly, giving guests a taste of juicing or explaining how bitter gourd can work to reduce sugar levels and where to find a similar acting vegetable at home. “Similarly, if guests are exhausted, we’ll encourage them to recuperate by relaxing in our thermal salt-water bath – the first in Sri Lanka – or trying a water release treatment in Tri I didn’t start out the hydrotherapy area.” Through its website and apps, Having moved to Sri Lanka in with a business Santani’s multinational spa team of 2001, British-born Rob Drummond plan – rather Tri is a eight will provide guests with practical serendipitously stumbled upon a 6-acre follow-up advice to take home. (2.4-hectare) plot of beautiful land creation of love “We’re setting our package rates flanking Koggala Lake in Galle District at US$600-700 [€539-269, £408-476] two years later and eventually opened per room, per night, making Santani Tri – an intimate hotel – in late 2015. construction, Drummond observes: a better value proposition for two “I became a hotelier in a roundabout “Really the architecture serves as a people than regional competitors such way,” he says. “Most of my Sri Lankan platform for the land’s natural beauty, as Chiva-Som,” adds Nawagamuwage. friends are in hospitality and I was aware which is so peaceful and relaxing that there was a lack of good-quality rooms, it lends itself to a feeling of wellness.” Santani has just 20 rooms and for which there would be a demand. One of the first facilities to be rates start at US$600 a night Still, I didn’t start out with a business positioned was the elevated yoga shala, plan – rather Tri is a creation of love.” partially open to the elements to form Working with Raefer Wallis, co-founder a serene space in which to practise. of A00 Architecture and a leader in Drummond’s wife Lara Baumann, sustainable design, Drummond explains originator of the Quantum Yoga method that they “approached Tri as a landscaping that taps into ayurvedic principles, leads project, choosing optimum spots for the a timetable of classes with four free placement of buildings and taking cues sessions offered weekly and guests able from the views presented in between to book one-on-one tuition. Drawing particular trees, including an ancient on her personal network, Baumann banyan.” From here, a spiral-shaped also organises a visiting practitioners’ whorl emerged following the folds and programme through which specialist yoga compression of the land, neatly mirroring teachers and spa therapists are invited nature’s Golden Ratio. Of the geometric for a month-long residency. Visiting

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Tri’s wellness offering will evolve in response to market demand

practitioners are typically paid on a 50/50 split basis with the hotel, in addition to accommodation and food being covered. Since the 11 rooms, suites and villas at Tri (catering for up to 30 guests) do not always create enough demand, they seek yoga teachers who are also trained in a therapy to keep them fully occupied and make residencies worthwhile. The local community is another source market. “With limited rooms, and since it’s difficult to source female Sinhalese bodywork therapists [cultural norms limit physical interaction between the sexes], making the sums work for visiting practitioners can be tricky and we’re not quite there yet,” explains Drummond. “We would consider adding more hotel rooms in future but in the meantime we’re generating a lot of latent interest in retreats.” With this in mind, Tri is on course to introduce yoga weekend workshops and longer high-end retreats offering a mixture of yoga sessions activities optional to guests. Still, in just Tri is built on an island (below) with a focus on pranayama, asanas over six months of operations, at least one and has been constructed and inversions, physical activities person from every room has participated according to geometric and such as biking or kayaking, along in a yoga session with the spa’s capture Golden Ratio principles. The yoga with nutritious meals and juicing. rate per room standing at 70 per cent. shala (top) is a key facility Drummond is keen to underline that Drummond and Baumann both hope Tri’s wellness offering will evolve in to have a Sri Lankan head of spa in situ response to market demand, with all soon to guide the direction of the small facility consisting of two treatment rooms and steamroom, although therapists also use the yoga shala for massages. “The most likely expansion would be the addition of a small ayurvedic spa,” adds Drummond. “We’ve already had a practitioner giving ayurvedic bodywork but it would be interesting to beef up the ayurveda element, linking into the yoga and holistic approach here.” His story, along with the experiences of those involved in the Anantara and Santani projects, provides food for thought for spa brands hoping to share in Sri Lanka’s renewed tourism landscape. O

Neena Dhillon is a spa, hotel and travel journalist Email: ndhillon@ spabusiness.com

100 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com http://www.globalwellnesssummit.com http://www.spabusiness.com http://www.spabusiness.com Firms are launching mobile solutions for both consumers and operators TECH TALK III

What’s happening in the world of spa software? We hear For more information, all the latest news, advances and forecasts from some of or to contact any of the best-known spa tech companies in the business these companies, visit spa-kit.net and type Kate Parker, writer, [email protected] in the keyword

Rick Stollmeyer co-founder and CEO Mindbody

What are you doing that other spa software companies aren’t? Mindbody is busy building a The new global consumer network via a Mindbody app, new app as a way of bringing helps people find, more customers to clients. This book, review and includes our spa-goers, people who are engaged in various pay for services in wellness activities that form their local areas natural complements to the kinds of services provided by spa businesses. The Mindbody network is designed to help new customers by connecting people pursue and maintain a them with people nearby more holistic view of personal who are actively searching OApple named the app one of wellness, combining fitness with for their services. Named by the best new arrivals in 2016 mental and spiritual wellness. Apple as one of the Best New What are the trends in spa Apps of 2016, it helps people keynote speaker at Mindbody’s software? Everything is find, book, review and pay for annual user conference this going to the cloud and spa services in their local areas and October, alongside celebrity services are also becoming while travelling, immediately fitness professional Jillian more mobile with business connecting consumers to Michaels. Chopra will be owners taking treatments to the wellness practitioners in sharing his thoughts on the consumers; they’re visiting our network. More recently future of wellness and the homes and even workplaces. it won the 2016 Webby and transformational impact What’s been your biggest People’s Voice Awards for healthier lifestyle choices can news story recently? The innovation in mobile design. have on the human body. Mindbody app launched in In other news, wellness December, helping spas to attract expert Dr Deepak Chopra, is a Spa-kit.net keyword: Mindbody

©CYBERTREK 2016 spabusiness.com issue 3 2016 103 http://www.spabusiness.com TECHNOLOGY For more information, or to contact any of these companies, visit spa-kit.net and type in the keyword

Prashant Nandha senior director Pa radigm Shift

What’s your newest piece of spa software? E-Rewards Paradigm Shift is a web-based loyalty customers had management system with real-time information on point always wanted a balances and redemption. single solution that Calculating points based on could track guests’ multiple scenarios and tracking time in facilities across expiration, it empowers customers to access the the whole resort website and redeem points at their own convenience. What projects are you – is the need around which our into one solution, helping working on? We’re currently software was originally designed. with statistical analysis and implementing our spa and Our customers wanted a forecasting, as well as combining membership management solution that could track guests’ and managing the operational systems at the Phoenix Seagaia time across a whole resort. needs of the various facilities. Resort, a large island resort in The implementation has had What are the trends in spa Japan. It has hotels with spas an immediate and positive effect software? We’re very excited by Banyan Tree and Sheraton on service, making it easier to about our new hybrid solution OParadigm is implementing its and traditional onsen. manage members and guests in where a system keeps running system across Japan’s Phoenix Interestingly, one of the a more personalised manner. in remote sites where there’s an Seagaia Resort, which has key software requirements of The impact of accurate unreliable internet connection. multiple hotels and spas this resort – the ability to see statistics and forecasting vast numbers of transactions can’t be overemphasised. Our Spa-kit.net keywords: in different areas of operation software consolidates everything Paradigm Shift

Jen Robson co-founder and director SpaOne Software

What’s new for you? We’re What’s the current spa market finalising the launch of a SpaOne climate like for you? Based in app which allows spa guests to Australia, Asia is always a strong SpaOne has exciting new groups starting to book treatments, purchase online growth region for us. Supporting grow around Vietnam, China and the Pacific and keep up to date with all the this location is easy for SpaOne, latest news and promotions. especially for the helpdesk The app interfaces seamlessly time zones, so our focus and with other SpaOne software development of support facilities but as spa-goers choose to go so operators have live data, is strongly focused in this region. further afield, and new resorts sales and bookings updated We have exciting new groups are being built in ever more immediately as the client starting to grow around Vietnam, remote locations, it’s what books-in anywhere, anytime. China and the Pacific and we’ll SpaOne needs to address. be working with them to form What are the trends in spa a virtual network of software software? With the prevalence so they can operate their entire of mobile devices, traditional group from anywhere in the spa check-in and sales areas world as they continue to expand. are now open to interpretation What’s interesting about as to how you can do business this region? The Asia-Pacific that is better for you and your OSpaOne is finalising a spa region has some unique spa space. From a design real-time customer booking requirements when it comes to point of view this is extremely and purchasing app which spas technology – namely extreme exciting and one in which we’re can also use to track live data weather and isolated locations. anticipating big changes. Maintaining power or an internet connection can be a challenge, Spa-kit.net keyword: SpaOne http://www.spabusiness.com Dive into a new software generation

Spa & Activity Reservation

sense. Point of Sale & Retail

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CRM Stock Control

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Webshop Web Booking Digital Signage Promotions Facebook Booking App

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24/7 support | 5 continents | 18 languages | 54 countries | 1.200 customers http://www.spabusiness.com TECHNOLOGY For more information, or to contact any of these companies, visit spa-kit.net and type in the keyword

Damien Tamiser CEO Dimmbizz & xPlanOnline.com

What’s your newest piece of users can also buy gift spa software? We have a new cards, review membership Dimmbizz has a focus group set up online booking engine which details and book lessons. with our xPlan users which reviews offers greater functionality. We’ve also developed an Besides booking treatments, interface with the Technogym the market, trends and challenges packages and hotel stays, MyWellness Cloud, allowing the automatic addition of new members to the system, be pragmatic and make sure size and the combination of giving spa fitness trainers all a trend isn’t just a hype. Our services it comprises, including the information they need to cloud solution is used effectively spa, fitness, skate-park, personalise the visit – a great by many of our customers, restaurants and classes. tool to increase retention. but its success relies on an We’ll also be releasing What are you doing that’s excellent internet connection. automatic duplication different? We have a focus For customers with less reliable software in due course which group set up with our xPlan connections, who might have will eliminate duplicate users which reviews the market, thousands of visitors a day, copies of repeat customer trends and challenges. Together even a short interruption to the data, helping to ensure that we discuss how these aspects service means a potential loss of clients maintain a clean CRM can be met by developing turnover. It pays to be aware of database. This sort of software new software features. the risks and adapt in response. is essential for marketing What spa software trends What interesting projects purposes as some of our spas are you noticing? We try to are you working on? We have millions of addresses. anticipate potential trends, have a project in Belgium but it’s also very important to that’s interesting due to its Spa-kit.net keyword: Dimmbizz

SOFTWARE NEWS

Paperless check-in with Book4Time

Guest Intake, a brand new or screen – mobile, tablet, platform from Book4Time, or computer. They can helps spas to digitise save time by filling out the the intake process and intake form prior to their become more efficient. appointment or at check-in. The online intake form Once completed, the form does away with the need is stored in the cloud and The Guest Intake platform OThe new platform for processing paper integrated with existing spa has built-in encryption will digitise spa intake, forms at check-in. management software so spas for all data transfer, making the process Instead, clients fill in an can sync and streamline intake backups and security. much more efficient online form on any platform form responses immediately. Spa-kit.net keyword: Book4Time

ResortSuite partners with Shift4 for credit card encryption AFRICA STUDIO/SHUTTERSTOCK Software firm ResortSuite has partnered “In a time when information can so easily with Shift4 Corporation, provider of the fall into the wrong hands, we believe we can Dollars On The Net payment gateway. utilise strong technology to help, instead The companies have integrated their solutions of harm,” says Frank Pitsikalis, the CEO of to the point where credit card data is encrypted ResortSuite which works with many spas. at source – whether it’s swiped, keyed, chip-read “This integration will help the hospitality or entered online. Unencrypted card data never industry to deliver a personalised guest enters the system. When credit card information experience, with the confidence of securing OCredit card info will be more must be keyed in, it’s first sent to Shift4’s data guest information at every touch point.” O secure thanks to the collaboration centre, where it’s tokenised for security. Spa-kit.net keyword: ResortSuite

106 spabusiness.com issue 3 2016 ©CYBERTREK 2016 http://www.spabusiness.com Management Software For people who want something more

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http://www.spabusiness.com For more information, or to contact any of these SPA-KIT.NET companies, visit spa-kit.net and type in the keyword Product innovation Spa Business spa-kit.net Industry suppliers tell about their latest for the latest product spa design, product, treatment and equipment launches and supplier news

Kate Corney, product editor & Jane Kitchen, news editor

Toni Egger and Felix Tarantik transform ski gondolas into saunas

erman designers Toni Egger and Felix Tarantik are G offering spas mobile saunas made from the aluminium shells of Swiss ski-lift gondolas. The four- to eight-person Saunagondel can withstand extreme weather conditions and are small and lightweight. “We both use saunas regularly,” says Egger. “It’s a cultural thing [in Germany] and it’s very healthy as it increases your core temperature so your body fights off germs and viruses. But the current style of saunas is very traditional. They have never been designed in a modern, simplistic, high- quality way and are all lacking the sense of beauty we were looking for.” Tarantik adds: “We were looking for a frame that could withstand extreme temperature changes. Ski gondolas are built Traditional saunas for that: they’re indestructible.” are lacking a sense The sauna is fitted with of modern design and beauty say custom-made silver fir wood Egger and Tarantik interiors and a 4.5 kW or 6kW electric heater that can reach temperatures of 100˚C (212˚F). With one installation planned at a Swiss wellness spa near the mountains of Graubündenin, and private users even adding the innovative cabin to roof terraces and gardens, the applications for Saunagondels are wide and varied. Spa-kit keyword: Saunagondel

Chad Turner of Yoga Design Lab reveals clever, colourful mat designs

oga Design Lab’s latest collection of yoga Y mats boasts designs to help users position their bodies correctly for poses. Created in Bali by stuff, packed up a couple Canadian surfer/yogi Chad bags and moved to Bali Turner, the mats make a with the goal of creating a visually stunning alternative stunning line of products to traditional products. that inspire more people Turner says: "I was seated to get excited about yoga. in the back of a packed yoga Each print is systematically class while on vacation in aligned to assist yoga Ubud, Bali. Looking around, lovers to easily track their Turner was inspired to bring colour to yoga all I saw was a sea of alignment and positioning while holidaying in Ubud, Bali unoriginal, mass-produced, during all poses.” solid coloured mats. My He adds that the mats are layer designed to provide thinking was, there must be designed for practicality as extra grip with sweat, ideal a way of creating a highly well as aesthetics. They’re for birkram yoga. Eco- The mats make a functional product that was eco-friendly because they’re friendly water-based inks are bright alternative and also aesthetically beautiful. made from biodegradable also used for the designs. provide extra grip “So the journey began. tree rubber. The rubber is Spa-kit keywords: Long story short, I sold my bonded to a microfibre top Yoga Design

Noel Asmar unveils elegant fashion line for retail

anada-based fashion design group Noel Asmar will be C previewing its hotly anticipated spring/summer 2017 fashion collection at the ISPA expo in September. The group has branched out to develop the new line, which will be available for spas to retail as well as high-end fashion boutiques. CEO and founder Noel Asmar says: “The SS17 collection reflects the dichotomy of the Noel Asmar label and has an elegant resort feel. Ultra feminine designs in a soft palette “Clever details and luxurious are manufactured with premium fabrics make up minimal lines lightweight linens, modals and silks. and sophisticated silhouettes for Described as ‘fresh and a polished and elegant look. The whimsical’, the designs reflect a collection is made up of statement sense of calmness and tranquility. pieces that are versatile enough to be Noel adds: “Soft colours and earth re-invented to evolve with your style.” tones are brushed over cleverly Noel’s fall/winter 2016 collection constructed separates made of for spas also launches this Asmar will debut the silk, linen, modal and cotton. August and is supported by a line at the ISPA expo “The collection is a medley of new hospitality line that includes in September timeless essentials and layering men and women’s shirting, vests, pieces that can be styled with ease skirts and suiting coordinates. while channelling sophistication. Spa-kit keywords: Noel Asmar

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Mathilde Gedouin-Lagarde introduces Phytomer’s anti-pollution treatment

hytomer has debuted effect of red algae and a the Citylife skincare blue microalgae which is Marine sugars, algae and P line, which sweeps believed to have exceptional desalinated seawater are all away toxic microparticles antioxidant properties. key ingredients and repairs skin damage Also suitable for the caused by pollution. Citylife eye contour, Citylife in skin-depolluting for 20 has a sorbet-like texture has been created to years, we are the only ones and a formula comprising re-oxygenate tired eyes who have simultaneously a trio of anti-pollution while diffusing mineral tackled dehydration, biotech marine sugars and water into dehydrated skin. dark spots and signs of oligomer – Phytomer’s “Citylife helps the skin fatigue, by using a trio of concentrate of partially to catch its breath with an biotech marine sugars. As desalinated seawater, overall treatment against for its super-fresh sorbet which provides mineral the damages of pollution,” texture, designed for both replenishment to the skin. says Mathilde Gedouin- the face and eye contour It’s for both the face and eyes, This anti fatigue action Lagarde, marketing and area – it’s to die for!” says Gedouin-Lagarde is also reinforced by the communication director for Spa-kit.net keyword: draining and decongesting Phytomer. “Being experts Phytomer

Valérie Corcias reveals Mycoocoon’s colour therapy app

ycoocoon, the company behind the colour immersion M relaxation pod, has launched the Color-Institute App that features a simple test to determine a user’s personal colour profile, which will then help them select a light immersion session to balance Valérie Corcias their energy needs. Purple, for and Dominique example, calms the mind and Kelly have a range offers a sense of spirituality, of colour energy products while yellow activates memory and increases communication. The app can be used as a The app can be used as a therapy in standalone application for colour itself or combined with a relaxation pod therapy combined with music, or as a remote control for the relaxation The company also supplies pod or Mycoocoon’s colour walls. Colour Immersion Walls, which “Based on chromotherapy, the can be implemented in various Mycoocoon Color-Institute room configurations and used combines the ancestral beliefs with yoga, reflexology, or about colour with the aid of treatments for jet-lag, or can be technology,” explains company installed in a relaxation room. founder Valérie Corcias. Mycoocoon recently launched Mycoocoon’s product line includes its products in Asia in partnership the pods, which give clients a ‘light with VDL Cosmetics so consumers bath’ under biocompatible lamps. can select their makeup based on The lamps immerse the whole body their colour moods after taking in key colours, along with sounds the Mycoocoon test and immerse to enhance the experience and can themselves in the colour pods. be used for meditation sessions. Spa-kit.net keyword: Mycoocoon

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Fabio Alemanno on the company’s luxurious, hand-crafted, therapeutic spa furniture

abio Alemanno Design produces stress reduction, detoxification stylish, heated, multi-functional and the treatment of muscular F marble loungers with proven and osteopathic injuries. therapeutic effects, for the ultimate The loungers use a variable-tilt in bespoke spa furniture and design. technology, which creates the Cut from a single block of stone perfect inclination and delivers and hand-crafted into a unique, an almost zero-gravity effect – all ergonomic form, the loungers can with the body fully supported. be customised for any spa, with a A flexible, responsive three-zone broad range of design options that heating system ensures optimal make it easy to create a piece that’s temperature regulation and the as beautiful as it is functional. loungers can be easily moved In creating a lounger to match thanks to integrated castors. With their spa’s design aesthetic, spa an easy-to-clean surface, they can owners have the choice of many be used for a wide range of wet The ergonomic form and infrared warmth off er a higher different marble colours, as well treatments in a spa environment. level of wellbeing and relaxation while stimulating the as unique design accents such as The company’s newly launched body’s own healing processes and the regeneration of cells fine leather, exclusive fabrics and a Square Hammam Table pushes the variety of high-quality wood choices. boundaries between design and “With its contemporary design and functionality. It features a dramatic unlimited options for customisation, inlay of semi-precious tiger’s eye each one of our heated loungers stones combined with a rich black- is a unique work of art with a and-gold marble and an elegant, flawless ergonomic form which will curved silhouette. It can be used in a enhance any setting,” says Fabio variety of treatments, including those Alemanno, the company’s CEO. that combine the warmth of the The loungers combine the infrared technology with the energy healing properties of natural of the semi-precious gemstones. stone with the therapeutic effects Fabio Alemanno Design offers of long-wave infrared heat. prospective clients flexible and An integrated, controllable sensible financing along with electrical system warms the sales support and comprehensive lounger from beneath, radiating partnership opportunities. heat throughout the stone, which Spa-kit.net keywords: provides health benefits such as Fabio Alemanno Design

©CYBERTREK 2016 spabusiness.com issue 3 2016 113 http://www.spabusiness.com For more information, or to contact any of these SPA-KIT.NET companies, visit spa-kit.net and type in the keyword

Helen Coulon on the SoulBoks modular spa concept

oulhouse consultants hotels without a spa or as treatments with 30-minute Helen Coulon and standalone boutiques. All back pain, insomnia and S Daniella Russell have owners need to provide is alignment protocols by introduced a modular unit the space, water, drainage Kore Therapies available based on reusing 40ft (12m) and power services and, (but not obligatory). Or shipping containers to create as Coulon says, “The boks they can also be turned modern spa (SoulBoks) or are then delivered to site into a fitness/wellness thermal (HotBoks) facilities. ready to operate with no studio for meditation, yoga, The customisable building disruption.” pilates and barre work. containers can be installed SoulBoks has four The HotBoks have space as a turnkey project for stations for beauty or spa for up to two experiences including a sauna/ steamroom, spa pool, plunge pool or floatation tank. Coulon says: “We believe SoulBoks and HotBoks will Helen Coulon (above) heads up go off with a bang in the Soulhouse with Daniella Russell industry as the spa scene is generally looking for new partnerships with investors ‘out of the boks’ ideas to from Dubai, London move along with consumer and Argentina to set up demands of today. facilities in the next year. Soulhouse has already Spa-kit keyword: The customisable units are made from shipping containers established strategic Soulhouse

Sammy Gharieni says new HydroSpa bed gives spas an ‘edge’

he Libra Edge K is the result of the latest developments “Tin our HydroSpa collection,” says Sammy Gharieni, CEO and founder of spa equipment firm Gharieni. “With its state-of-the-art functionality and modern design it’s a great opportunity to create an amazing USP for your spa.” The base has been created with specially formed edges to control waterflow and prevent flooding and is made from corian Gharieni has teamed up – a material with no joins which with Kohler for his latest makes surfaces easier to clean. spa innovation Fully adjustable in height and with a zero-gravity position, the Libra Edge K has a heated water mattress for the comfort of the spa client. An adjustable Kohler shower arm offers a variety of pre-programmed In addition, a soap foam generator A cocoon can be set up water settings controlled through produces foam for massages. around the bed for relaxing an intuitive touch screen interface. A The mattress and shower steam treatments ‘cocoon’ can also be set up around the feature LED illumination for bed for relaxing steam treatments to chromotherapy and a built-in target cellulite, increase metabolism Bluetooth music system. and support detox and weight loss. Spa-kit keyword: Gharieni

PROMOTION

Marc Massing explains Laboratoires Camylle’s revolutionary new The Bysoo diff user is silent and features an fragrance diffuser understated design

rench spa supplier Laboratoires Camylle – known for its innovative F scents for saunas, steamrooms, experience showers and hammams – is debuting a revolutionary new line of fragrances and diffusers for the spa treatment room. The new Perles de Parfum line will allow spas to create an ‘olfactory identity’ for their treatment room, with soothing or uplifting scents that can be used for different moods or types of treatments. It features concentrated fragrance beads that emit 100 per cent natural perfumes, and nothing else; there are no harsh chemicals, artificial fragrances, or other harmful emissions. Laboratoires Camylle can also custom-blend scents for product houses in order for the room fragrance to match a skincare line’s scent. “Customers asked us to create The Bysoo diffuser is silent and something for the treatment rooms,” features a deliberately understated explains Laboratoires Camylle CEO design in order to blend in with any Marc Massing. “People have been room setting. The diffuser uses a waiting for this kind of concept – this new dry diffusion process, which also has been missing in the spa arena.” ensures that no additional moisture Laboratoires Camylle is debuting is emitted in the treatment rooms. the Bysoo with 20 fragrances, Unlike traditional essential oil including a wide range of essential diffusers that need to be replenished oils as well as a few blends and every few hours, the concentrated natural perfumes. Scents include fragrance beads will release their eucalyptus, orange blossom, pine, Laboratoires Camylle scent slowly and steadily over a lavender, rosemary, mint and CEO Marc Massing period of between six to eight weeks, lemon, as well as Asian, Polynesian, with no maintenance or additional Mediterranean and Oriental blends. from small treatment rooms to essential oil top-up required – simply The diffuser is small and discreet, larger relaxation lounges, up to plug the diffuser in and turn it on. and can be used in everything 25sq m (269sq ft). There are three levels of fragrance release, so the amount can be adjusted The Perles de based on the size of the room or Parfum line includes a therapist’s personal preference. concentrated Priced at €30 (US$33, £25), the fragrance beads that emit 100% natural Bysoo diffuser is very economical. scents and last Founded in 1976, Laboratoires between six to Camylle also produces a wide eight weeks range of oils that can be used in massage treatments in addition to its line of scents for spa wet areas. Spa-kit.net keywords: Laboratoires Camylle

©CYBERTREK 2016 spabusiness.com issue 3 2016 115 http://www.spabusiness.com For more information, or to contact any of these SPA-KIT.NET companies, visit spa-kit.net and type in the keyword

Elemis’ new Superfood Facial Oil is like a ‘personal trainer for the skin’ says Noella Gabriel

lemis has launched Broccoli seed oil is said a new face oil that to lead the mineral charge E includes concentrated in addressing hydration and superfoods like broccoli, softening the skin; flaxseed Oils from broccoli daikon radish and rice bran. oil with soaring levels of seeds, rice bran and The Superfood Facial Oil omega-3 has been added ﬂ axseed are all included has been formulated to be to soothe and seal moisture delicately silky in texture, rich in; and daikon radish is Noella Gabriel in antioxidants and minerals said to help everything is a co-founder and fatty acids, to both absorb for increased of Elemis hydrate and soften the skin. levels of nourishment. “This oil acts like a “With the pace of life personal trainer for the today, we know we should skin and benefits directly be eating better to ensure from the powerful the skin is functioning at nutritional elements,” an optimal level, but this says Noella Gabriel, is not always possible,” co-founder of Elemis. says Gabriel. “Superfood Oils from broccoli, Facial Oil delivers an poppy and cucumber easily-absorbed booster seeds, macadamia nuts, of vitamins, omegas and rice bran, daikon radishes, Gabriel says the oil provides antioxidants directly rose hips, flaxseed and powerful nutritional elements to the skin, for natural meadowfoam seed are all radiance and luminosity.” combined to create “skin Spa-kit.net health in a bottle” she adds. keyword: Elemis

Margaret Dabbs launches healthy, scented nail polish line

and and footcare specialist Margaret Dabbs London has H unveiled its first nail polish range, themed after English flowers and available in 72 shades. Company creator Margaret Dabbs got her start as a podiatrist in 2004 and quickly expanded beyond medical footcare when she identified a gap in the market for hand and foot treatments that combined clinical and aesthetic needs. The varnishes include a rose extract to leave a lasting scent Today, Dabbs has five standalone clinics with another nail health and vitality and “Everything we do is about Dabbs’ ﬁ rst colour range two in the works and the include vitamin E to strengthen health and wellbeing,” says Dabbs. features 72 shades company is expanding in a and protect the nails and wild “This introduction means we big way into spas, salons and rose botanical to revitalise and enter the colour sector for the retail outlets. The brand also prevent infection. The wild first time... It’s an area we hope recently launched in the US. rose extract also has the added to expand on in the near future.” The nail polishes were created bonus of leaving a lasting scent Spa-kit.net keywords: personally by Dabbs to promote of the flower on the nails Margaret DabbsO

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Finishing touch TOUCHY SUBJECT

Scientists believe the illusion of soft skin could be key to why humans are motivated to build bonds through touch. Jane Kitchen reports

pas know about the power GORAN BOGICEVIC/SHUTTERSTOCK of touch and its mental and physical benefits from first-hand experience. Scientific studies have Sbacked up these beliefs as well. Yet until recently, most research has focused on the benefits for the person receiving touch. But now a study* by University College London, UK, has highlighted the effect on the person actively touching others with some interesting findings. The scientists found that participants consistently rated the skin of another person softer than their own, whether or not it really was. They suggest that this phenomenon may exist to ensure that humans are motivated to build social bonds through touch. “What’s intriguing about the illusion is its specificity,” says Antje Gentsch of UCL. “We found the illusion to be strongest when the stroking was applied intentionally and according to the optimal properties of the specialised system in the skin for receiving affective touch.” This system typically responds to slow, gentle stroking found in intimate

relationships and encodes the pleasure of Skin feels softer when touch is touch, Gentsch explains. delivered intentionally the study found “The illusion reveals a largely automatic and unconscious mechanism by which Aguirre also describes how gentle pressure Most research has ‘giving pleasure is receiving pleasure’ in – the kind we feel during a light massage the touch domain,” says lead researcher – activates a different part of the brain focused on the benefits Aikaterini Fotopoulou. to touch that is harder and quicker. This for the person receiving Earlier studies show that softness and softer kind of touch reaches the brain at smoothness stimulate parts of the brain a much slower rate via slow-conducting touch. But now a study associated with emotion and reward. fibres known c-tactile or CT fibres. has highlighted the Therefore, the ‘illusion’ that other people Q Read more: http://lei.sr?a=k3w2e O are softer ensures that reaching out and effect on the person touching another person comes as its own reward. The UCL team believe this Jane Kitchen is the Spa Business actively touching others rewarding illusion acts as a kind of social news editor of and Spa Opportunities glue, bonding people to each other. Tel: +44 1462 471929 In the last issue of Spa Business (see Email: janekitchen@ SB16/2 p58), neuroscientist Dr Claudia spabusiness.com

*Source: Fotopoulou, A et al. Active Interpersonal Touch Gives Rise to the Social Softness Illusion. Current Biology. September 2015

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