Sir Hugh Ford Management Lecture: Product Development - Understanding the Customer

15 February 2017 Institution of Mechanical Engineers

FREE AND OPEN TO ALL

PRESENTED BY: Joe Bakaj Vice President Product Development, Ltd

Book your place at: Lecture www.imeche.org/managementlecture

TLE6458_SHFM_01_03.indd 1 10/02/2017 14:53 Sir Hugh Ford Management Lecture: Product Development Ford of Europe - Understanding the Customer 15 February 2017 Understanding the Joe Bakaj Vice President Product Development, customer is a key Ford Motor Company Ltd enabler for successful Joe Bakaj is currently serving as Vice President engineering in the Ford Product Development Ford of Europe. He has Motor Company. This served as a corporate officer for Ford Motor lecture will provide a Company since August 2005. During his career brief summary of the he has held senior Engineering Manager recent positions in Europe, North America and Japan. development using key In his current role Bakaj is responsible for customer insights. Product Development in Europe and for the Global Platform development of Ford’s B-Car, Early involvement of customers have C-Car and CV platforms. He also serves driven innovative features which on the Supervisory Board of Ford Werke captured vehicle needs from GmbH as well as the Board of Ford Getrag customers’ point of view. The all-new Transmissions (GFT). Transit is based on a state-of-the-art In his role as global Powertrain Engineering global platform and replaced the 1-tonne Vice President Bakaj was responsible for and 2-tonne Commercial vehicle line-up. the development and execution of Ford’s The new generation Transit, launched in ‘power of choice Global Powertrain and 2012, was developed under the One Ford Electrification Strategy. product strategy for sale in 6 continents. Prior to this Bakaj lead Ford’s Global The International Van of the award Program initiative and was instrumental in in 2013 and today‘s market leader the development of Ford’s Global Platform position in Europe, North America consolidation strategy. and China are underlining the Product From 2002-2005 Bakaj served as Mazda’s most Development success. senior Product Development Executive based in Hiroshima, Japan. There he leads Mazda’s OTHER EVENTS TO LOOK FOR: Global Engineering efforts and served as member of the Mazda Executive Committee Railway Division Annual and the Auto Alliance Thailand Board. Luncheon 2017 3 March 2017 Joe Bakaj holds a mechanical engineering Grosvenor House, London degree from the City University London and The Institution of Mechanical Engineers’ was recognized as Autocar Engineer of the year Railway Division Annual Luncheon is the in 2000 and as Automotive News Eurostars ‘must attend’ event in the railway calendar, R+D Executive of the year in 2011. attracting over 1100 people from all sectors of the industry. Programme www.imeche.org/railwayluncheon 17:15 Registration and Refreshments 18:00 Lecture begins Essential Management Skills 2017 18:40 Q&A 22-24 March 2017 19:00 Lecture Ends One Birdcage Walk, London Essential Management Skills (EMS 2017) is For more information: your chance to take control of your career and Visit: www.imeche.org/ develop the unique competencies needed for managementlecture engineering management success. Call: +44 (0)20 7973 1251 www.imeche.org/ems Email: [email protected] Improving the world through engineering

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