2013 ANNUAL REPORT Ontario Beef Business the Engine O F Rural Ontario Contents

2013 ANNUAL REPORT Ontario Beef Business The Engine o f Rural Ontario Contents

Message from the President ...... 1 2012 OCA Board of Directors and OCA Representatives to Other Organizations...... 2 OCA Past Presidents ...... 3 2013 OCA Advisory Council ...... 4 Executive Director’s Report...... 5 OCA Staff...... 6

OCA Reports

Government Relations...... 7 Communications...... 8 OCA Programs In Review...... 10 Research & Innovation...... 11 Feeder and Breeder Co-op Programs...... 12 Program Administrators...... 13 Market Information and Industry Statistics...... 14

Industry In Review

Beef Cattle Research Council...... 26 Beef Improvement Opportunities...... 27 Canada Beef Inc...... 28 Canadian Cattlemen’s Association...... 29 Canadian Cattle Identification Agency...... 31 Farm & Food Care Ontario...... 32 Ontario Cattle Feeders’ Association...... 33 Ontario Veal Association...... 34 Weigh and Trim Inspection Report...... 35 Ontario Beef Cattle Financial Protection Fund Financial Statements...... 36

OCA Financial Reports

Audited Financial Statements...... 37 OCA 2013 Preliminary Budget...... 51

AGM Sponsors and Tradeshow Exhibitors

AGM Sponsor Ads...... 53 AGM Tradeshow Exhibitors...... 59 AGM Agenda...... 60 AGM Sponsors...... 61 Message from the President

Contents I am pleased to represent 19,000 hard- resources to allow producers to work together to provide potential working Ontario beef farmers whose buyers with a premium, reputable product. The project’s success Message from the President ...... 1 industry contributes more than $1.8 included the increase from four clubs in Ontario to eleven with 2012 OCA Board of Directors and OCA Representatives to Other Organizations...... 2 billion in value added GDP to the over 18,000 head of cattle marketed through a regional calf club OCA Past Presidents ...... 3 Canadian economy, and provides in 2012, representing 350 producers. The funding for this initiative 2013 OCA Advisory Council ...... 4 26,000 jobs in rural and urban Ontario. through the Agriculture Management Institute (AMI) concluded Executive Director’s Report...... 5 Our industry in Ontario represents 20% in December, but we are hopeful that we will be able to access OCA Staff...... 6 of the Canadian fed cattle population a new funding source in the coming year to build on the success and 7.5% of the beef cow population in of this project. Canada. Our business is an important Last year, in collaboration with the Rural Ontario Institute, OCA Reports economic engine in this province. OCA announced its commitment to the development and Government Relations...... 7 Welcome to the 51st Ontario Cattlemen’s Association (OCA) Annual implementation of a pilot program to recruit and train a group Communications...... 8 General Meeting, the theme for which is Ontario Beef Business: The of visionary organization leaders who are capable of moving the OCA Programs In Review...... 10 Engine of Rural Ontario. It was a privilege to serve as your President in Ontario beef industry forward. Having a passion for leadership Research & Innovation...... 11 2012. I met a lot of great people and worked on a number of important and mentoring opportunities, and for providing our youth with Feeder and Breeder Co-op Programs...... 12 issues that affect your businesses and your families and I look forward resources to excel as leaders of our industry, I was proud to be a Program Administrators...... 13 to leading our Association into a new year of possibilities. part of this inaugural program that encouraged individuals across the province to seek the opportunity to make a difference within Market Information and Industry Statistics...... 14 As you all know, 2012 presented a number of production challenges their own communities. I am optimistic that we may see these for Ontario beef producers. The historic drought which plagued the same individuals actively involved in our provincial Association majority of the province was the most significant challenge of 2012. in the near future and I congratulate our 33 graduates from the Industry In Review Our cow-calf producers were faced with a shortage and rising price 2012 OCA Leadership Development Program. of hay and our feedlot producers continued to struggle with the Beef Cattle Research Council...... 26 high price of replacement cattle and feed costs. Farmland values in OCA also initiated a brand review process last year to evaluate Beef Improvement Opportunities...... 27 Ontario also continued to escalate with an increase of 16.3% in the the image and communication goals of the Association with Canada Beef Inc...... 28 first half of 2012. the objective to focus all messaging and create a consistent Canadian Cattlemen’s Association...... 29 image in all communication materials. Through this process it On a positive note, we are thankful for the momentum gained from Canadian Cattle Identification Agency...... 31 was recommended that OCA consider uniting our two current continued collaboration with industry and our alliances with fellow Farm & Food Care Ontario...... 32 brands “Ontario Cattlemen’s Association” and “Make it Ontario commodity groups in Ontario. Ontario Cattle Feeders’ Association...... 33 Beef” under one brand, to connect with the broadest-possible Ontario Veal Association...... 34 When I became President of OCA we had just rolled out Ontario’s audience. To do this, we will be considering a constitutional Weigh and Trim Inspection Report...... 35 Risk Management Insurance Program (RMP). After two years of amendment at this year’s Annual General Meeting to amend Ontario Beef Cattle Financial Protection Fund Financial Statements...... 36 tireless work we secured a permanent program for our livestock our organizational name from Ontario Cattlemen’s Association farmers in Ontario and it was a huge win for the Ontario beef industry. to Beef Farmers of Ontario. We believe this proposed name is Unfortunately in March of last year, we were faced with a budget simple, factual, reflective, equitable and approachable, and OCA Financial Reports announcement that capped the program at $100 million for the would align OCA with the names of fellow Ontario commodity 2013 program year. Following that announcement, we continued to groups and provide familiarity and connection to consumers, Audited Financial Statements...... 37 work with fellow RMP commodity organizations, the Ontario Ministry government and industry. OCA 2013 Preliminary Budget...... 51 of Agriculture, Food and Rural Affairs (OMAFRA) and the Minister to In closing, I have enjoyed my time serving as your President in develop a solution that would maintain the principles of the program 2012 and I would like to thank the OCA Board of Directors for and remain within the $100 million spending limit outlined in the 2012 their efforts and recognize the contributions made by OCA’s 49 AGM Sponsors and Tradeshow Exhibitors provincial budget. Advisory Councillors. I believe, with continued hard work and AGM Sponsor Ads...... 53 I am pleased that the program will continue for Ontario farmers in more involvement from our membership, we can strengthen the AGM Tradeshow Exhibitors...... 59 2013 with some modifications to the program design. I would like to Ontario beef industry. As an important economic engine in rural AGM Agenda...... 60 thank Minister McMeekin and his staff at OMAFRA, and the producers Ontario, we need to be prepared to convert our energy into AGM Sponsors...... 61 on our RMP Reference Committee for their input and patience as we motion. We need to share our stories and we need to stress the worked to redesign the program. significance of a healthy beef industry on our livelihoods and our families. It starts with the people that are willing to commit their In 2010, OCA introduced the Feeder Calf Enhancement Project time and energy to make a difference. Association Annual Report 2013 Ontario Cattlemen’s to assist producers with the development of regional calf clubs. This program has enabled a number of producer groups to hold Best wishes in the year ahead. information meetings, develop promotional materials and provide 1 2012 OCA Board of Directors

Standing (Left to Right) Rick Hobbs - East; Steve Eby - Feedlot; Joe Hill - Feedlot; Gerald Rollins - Cow-Calf; Paul Sharpe - Feedlot; John Lunn - At-Large; Tim Fugard - At-Large Sitting (Left to Right) Tom Wilson - South; Vice-President, Bob Gordanier - Cow-Calf; President, Dan Darling - Cow-Calf; Matt Bowman - North; Bill Herron - Backgrounder

2012 Representatives to Other Organizations Ontario Cattlemen’s Association Annual Report 2013

Agricultural Adaptation Council Ontario Agricultural Commodity Council Bob Gordanier Bob Gordanier

Beef Cattle Research Council Ontario Beef Cattle Financial Protection Program Matt Bowman and Bill Herron Tom Wilson, Curtis Royal and Bill Herron Beef Improvement Opportunities Ontario Corn-Fed Beef Inc. Matt Bowman Bob Gordanier Canada Beef Inc. Paul Sharpe Ontario Federation of Agriculture John Lunn Canadian Cattlemen’s Association Dan Darling, Bob Gordanier, Ontario Feeder Finance Committee Matt Bowman and Tom Wilson Steve Eby Canadian Cattle Identification Agency Ontario Forage Council Bob Gordanier Matt Bowman

Ontario Livestock and Poultry Council Farm & Food Care Ontario Katie Dettman Gerald Rollins

Toronto Stock Yards Land Development Board Financial Protection Adjudication Board Paul Sharpe Paul Sharpe, Bill Herron and Curtis Royal

2 OCA Past Presidents

1963 Bruce Mehlenbacher, Haldimand 1987 Hugh Sharpe, Lennox and Addington 1964 Ross Beattie, Simcoe 1988 Robert Gregson, Elgin 1965 George Morris, Kent 1989 Jim Magee, Oxford 1966 Harvey Ackert, Bruce 1990 David Whittington, Peterborough 1967 - 1968 Walter Beath, Ontario County 1991 Glenn Coultes, Huron 1969 Vern Kaufman, Oxford 1992 Doug Gear, Dufferin 1970 Lawrence Markusse, Lambton 1993 Robert Kerr, Kent 1971 Hugh Grace, Lanark 1994 Ken Summers, Victoria 1972 Tom Jackson, Peel-Halton 1995 Harvey Graham, Durham East 1973 Stewart Brown, Elgin 1996 Dale Pallister, Grey 1974 Grant Burroughes, York 1997 Linda Barker, Haldimand 1975 Clarence Hardy, Middlesex 1998 Bob Dobson, Renfrew 1976 Ronald Oswald, Bruce 1999 Darlene Bowen, Temiskaming 1977 Archie Etherington, Huron 2000 Stan Eby, Bruce 1978 Alex Connell, Wellington 2001 Dick van der Byl, Glengarry 1979 - 1980 Morley Shepherdson, Temiskaming 2002 Mike Buis, Kent 1981 Gus Lask, Ontario County 2003 - 2004 Ron Wooddisse, Wellington 1982 Tony Noorloos, Lambton 2005 - 2007 Ian McKillop, Elgin 1983 Robert Chapple, Kent 2008 - 2009 Gord Hardy, Middlesex 1984 - 1985 Gerhard Schickedanz, York 2010 - 2011 Curtis Royal, Simcoe 1986 Edgar Wideman, Waterloo

Ontario Cattlemen’s Association Annual Report 2013 Ontario Cattlemen’s

3 2013 OCA Advisory Council

COUNTY NAME TOWN PHONE EMAIL ALGOMA Ken MacLeod Bruce Mines (705) 736-2236 [email protected] BRANT Brian Cochrane Paris (519) 442-3911 [email protected] BRUCE Scot Legge Chesley (519) 363-2075 [email protected] COCHRANE Jack Mann Cochrane (705) 272-3997 No email DUFFERIN John Stirk East Garafraxa (519) 941-5061 [email protected] DUNDAS Arden Schneckenburger Morrisburg (613) 543-2312 [email protected] DURHAM Stan Found Courtice (905) 436-2528 [email protected] ELGIN Alan Carroll West Lorne (519) 768-2759 [email protected] ESSEX Kris Nelson Cottam (519) 839-5712 [email protected] FRONTENAC Dave Perry Harrowsmith (613) 377-6668 [email protected] GLENGARRY Ian Howes Apple Hill (613) 528-1596 [email protected] GRENVILLE Kim Sytsma Athens (613) 924-9241 [email protected] GREY Don Hargrave Maxwell (519) 922-2654 [email protected] HALDIMAND Brent Everets Fisherville (905) 779-3018 [email protected] HALIBURTON Ross Warburton Minden (705) 286-1939 [email protected] HASTINGS Dale Grant Stirling (613) 395-2079 [email protected] HURON Harvey Hoggart Clinton (519) 482-9157 [email protected] KENORA Roger Griffith Oxdrift (807) 937-6602 [email protected] KENT Frank Byrne Chatham (519) 354-5853 [email protected] LAMBTON Debbie Coke Dresden (519) 683-4569 [email protected] LANARK Don Badour Perth (613) 264-1008 [email protected] LEEDS Blair McDonald Seeley’s Bay (613) 387-3983 [email protected] LENNOX/ADDINGTON Moe Street Yarker (613) 378-2669 [email protected] MANITOULIN Gerry Armstrong Gore Bay (705) 282-3397 [email protected] MIDDLESEX Jamie O’Shea Granton (519) 225-2633 [email protected] MUSK/PS/EAST NIP. Klaus Wand Powassan (705) 724-2314 [email protected] NIAGARA Jason Koudys Port Robinson (226) 820-5290 [email protected] NORFOLK Robert Peacock Simcoe (519) 426-2328 [email protected] Ontario Cattlemen’s Association Annual Report 2013 NORTHUMBERLAND Glenn Dorland Brighton (613) 397-2160 [email protected] OTTAWA Reg Campbell Ashton (613) 257-7524 [email protected] OXFORD John Kaufman Woodstock (519) 421-2327 [email protected] PEEL/HALTON John Adema Georgetown (905) 873-4747 [email protected] PERTH Murray Brodhagen Brunner (519) 595-4663 [email protected] PETERBOROUGH Garnet Toms Warsaw (705) 652-0092 [email protected] PRESCOTT Geordie MacLaren Vankleek Hill (613) 678-2391 [email protected] PRINCE EDWARD Tina Hiddink Bloomfield (613) 399-3239 [email protected] RAINY RIVER Kim Jo Bliss Emo (807) 482-2863 [email protected] RENFREW Craig McLaughlin Forester’s Falls (613) 646-7820 [email protected] RUSSELL Raymond Lalande Saint-Pascal-Baylon (613) 488-2755 [email protected] SIMCOE Doug Shelswell Hawkestone (705) 325-3502 [email protected] STORMONT Jamie Clark Cornwall (613) 551-6039 [email protected] SUDBURY-WEST NIP. Adrian Verhoeven Massey (705) 865-2480 [email protected] TEMISKAMING Greg Seed New Liskeard (705) 647-9802 [email protected] THUNDER BAY Jason Reid Thunder Bay (807) 935-3224 [email protected] VICTORIA Paul Brown Woodvillle (705) 374-4941 [email protected] WATERLOO Mike Edwards Millbank (519) 698-2327 [email protected] WELLINGTON Rob Unsworth Harriston (519) 291-7840 [email protected] WENTWORTH Ken Mills Puslinch (905) 659-7314 [email protected] YORK Ted Taber Stouffville (905) 852-4278 [email protected]

4 Executive Director’s Report

This year the theme for our Annual promise of RMP as a program which was bankable, predictable, General Meeting is “Ontario Beef and affordable within an insurance-like premium based Business: The Engine of Rural Ontario”. framework. In late July, the Ontario Agricultural Sustainability This is a great theme as I believe this Coalition (OASC) group made a presentation to Minister industry is indeed the engine of rural McMeekin which formed the broad basis for the 2013 program. Ontario. Beef farming is carried One of the significant achievements for producers as we out in every county and district in worked on program modifications was the establishment of an Ontario, and is vitally important unprecedented producer-held fund for all premiums. Producer to the well-being and growth of premiums will be the last dollars spent when addressing need families, businesses and communities and, if they are not needed in good years, they will accumulate of Ontario, both rural and urban. so that they can be used when times are really tough. The employment and income derived from our industry helps support I would like to thank the producers on our RMP Reference a broad range of rural infrastructure such as hospitals, schools, and Committee for their time, input, and patience as we worked community centres. Beef farms provide jobs in rural communities, to redesign the program. There were a great many hours of from on-farm help to feed supply stores to grocery stores, from farm meetings for the second year in a row. I believe that the results machinery sales and maintenance to trucking and transportation. will prove it was time well spent. As well, beef farming contributes to employment in both packing and packaging plants as well as further processors in urban areas. Leadership Development Program And it helps to feed a nation. Your board believes in the value of good leadership and in the potential of younger producers to move the yardsticks forward Beef farming drives the economy of rural Ontario. The work you do is for the Ontario beef business. In 2011, OCA committed to the important, it matters, and it enriches the economy of the province of development and implementation of a pilot program to build Ontario, and of Canada. leadership capacity in rural Ontario, and engaged the Rural Tough Times Ontario Institute (ROI) to develop and deliver the courses. I know that 2012 was not an easy year for you. Many areas of our The program was launched in the spring of 2012, and consisted province were hit by record low rainfalls, and in some cases rain of three sessions held in Cambridge, Toronto and Peterborough arrived too late to salvage crops, but too soon to salvage forage from January to April and our fall session was condensed insurance payments. We have begun discussions with the Ministry into three days, held in Thunder Bay, to accommodate an and Agricorp on changes required to make forage insurance work as overwhelming interest in the program in northern Ontario. effectively as crop insurance does. The adverse weather conditions, Programming focused on topics such as governance, meeting combined with hoarding have sent hay prices to all time highs as well. management, leadership styles, and organization assessment Replacement costs for feedlot operators also hit record levels, and and planning. those I talked to who participated in the Risk Management Insurance Program (RMP) were very glad that they made that decision. Upon completion of both programs, I was pleased to recognize the commitment shown by our 33 graduates from the OCA OCA Staff Leadership Development Program in 2012. We had a notable milestone achieved this past year as Dan Ferguson completed his tenth year as an employee of OCA. Those of you who Ontario Corn-Fed Beef have been lucky enough to be in a room with Dan know all about The Ontario Cattlemen’s Association continues to dedicate him. He is a great person to have working on your behalf. strong financial support to the Ontario Corn-Fed Beef Program, a program that was established to provide a high-quality, premium Ontario’s Risk Management Insurance Program branded beef program for the Ontario marketplace. By year 2012 was the first year to run the Risk Management Insurance Program end, Ontario Corn-Fed Beef was featured in over 240 retail for beef in Ontario. I have heard nothing but good things about the locations across the province under various Loblaw banners, as program from those who participated in it. In the 2012 provincial well as in more than 120 other retail outlets. Congratulations to budget Ministers McMeekin and Duncan were able to preserve the Jim Clark for building the Ontario Corn-Fed brand. program concept, however the fiscal situation for the province has deteriorated and so for 2013 the Province needed to place an upper It is a pleasure working for you. Thank you. limit on all RMP programs of $100 million. Ontario Cattlemen’s Association Annual Report 2013 Ontario Cattlemen’s From April through July we worked with our allies in other commodities and with the government, discussing options to achieve the initial

5 OCA Staff

DAVE STEWART RICHARD HORNE Executive Director Policy Advisor x 233 x 234 [email protected] [email protected]

KATIE DETTMAN LEAANNE WUERMLI Policy Advisor Communications Manager x 226 x 230 [email protected] [email protected]

JAMIE GAMBLE LISA TURNEY Market Information Coordinator Research and Project Coordinator x 235 x 224 [email protected] [email protected]

AMBER MCINTYRE CATHY GOLUBIENKO Accountant Executive Assistant x 222 x 228 [email protected] [email protected] Ontario Cattlemen’s Association Annual Report 2013 DAN FERGUSON JACKIE PIERCE Manager of Producer Relations Office Manager 905-375-8551 x 231 [email protected] [email protected]

CHERYL RUSSWURM ANDY MILLAR Provincial Supervisor: Check-off Inspector Ontario Feeder & Breeder Co-op 519-827-5446 Programs [email protected] 519-367-5590 [email protected]

CATHY LASBY CHRIS ATTEMA OCA Contract Employee OCA Contract Employee Ontario Beef Advertising Manager Water Quality Specialist 519-763-8833 905-386-0272 [email protected] [email protected]

6 [email protected] x 231 Office Manager JACKIE PIERCE

farmers, OCA President Dan Darling wrote a letter to every Ontario every beef to letter a wrote Darling Dan Ontario President OCA farmers, for uncertainty and stress undue causing province our of areas many gripped drought as July, in So, contemplated. leadership from Ontario and denied that significant cuts farm were being with met Ritz Gerry Honourable The Canada, Agri-food and became widely known within two weeks after Minister of Agriculture during the Federal/Provincial/Territorial (FPT) teleconference in June tabled proposals federal about Details program. AgriStability the to annually million $430 to amounting cuts massive promoting was government federal the that us to clear became it summer, the By farmers receivetheirfairshareoffederalagriculturalsupport. the preservation of the AgriStability program and to ensure that Ontario on groups) commodity managed non-supply Ontario’s from Chong, Ben Lobb, Joe Preston, and Bev Shipley and representatives Michael (MPs 2011 of July in established Working Group MP the with In tandem with our work on RMIP, OCA also continued its collaboration term competitivenessforourproducersinOntario. long the for innovation and research and programs management risk business of importance the of message our share to opportunity the us gave and meaningful were MPPs the with conversations and interactions Our legislature. the of lawn front the on barbecue the in participate to and day that us with meet to time the took who MPPs many the for grateful also were We Duncan. and McMeekin Ministers to and McGuinty Premier to membership our of behalf on OCA’s Board of Directors were able to May, express of our end gratitude the in at person Barbecue Park Queen’s annual 9th the During to continue the RMP as a permanent program in these tough times. We are glad that Minister McMeekin and Minister Duncan committed limit outlinedinthe2012provincialbudget. was approved by the Minister, adhering to the $100 million spending that framework workable a achieved we staff, his and Minister the discussions between the Ontario numerous Agriculture Sustainability Coalition Through (OASC) and program. the preserve to order in and RMP accepted be would that Minister the the to proposal a forward putting redesigning with tasked were commodities fellow our and OCA restraints, fiscal province’s the of result a As sectors. all across felt be would spending government in freezes and Cuts play their role in helping to bring the provincial an budget into balance. delivered Duncan Dwight austerity budget for 2012 Minister with the government asking all Finance Ontarians to 27th, Risk March new On our around constraints imposed Management InsuranceProgram(RMP). that spring the in announcement budget a with met were we concerns, our heard and industry our about more learn to opportunity the immediately embraced Minister the While forward. moving sector beef the and agriculture for plans discuss to and members our facing issues the on McMeekin, Ted Honourable The (OMAFRA), Affairs Rural and Food Agriculture, of Minister new the and McGuinty Dalton Premier consecutive election in the fall of 2011, OCA worked hard to update third its won Ontario of Party Liberal the after 2012, of outset the At Government Relations ih ad euse ad rm te eea government federal the under theAgriRecovery Program. from, aid requested and with, discussions initiated they as us for critical was government Ontario the and McMeekin Minister of support the again, conditions in many areas of the province this summer. Once announced drought severe the by affected Ontario in farmers livestock governments provincial financial support under and the AgriRecovery framework to assist federal the that hearing in relief 14th, their onDecember expressed farmers note: beef good Ontario a on 2012 finish did We community by hosted forums stakeholders orbygovernmentrepresentatives. local various the at story your sharing by that demonstrate to and operation your to and reinforce the importance of risk management programs for you to food meet with all safe levels of government quality, in your constituency of each high ask would we enough: said be can’t It Ontarians. local, sustain to ability and industry farming Ontario’s protect and support to mandate politicians to stand up for Ontario agriculture with a renewed OCA continues to create opportunities to inspire our Ontario that workingrelationshiponbehalfofourmembership. build to continue to promise a with Manitoba, from Tweed Merv Mr. Agriculture, on Committee Standing the of Chair new the with meet to able were We Committees. Standing other on serve now support of voices strong agriculture’s of some and shifted was Agriculture on Committee Standing the same time, the membership of the federal government’s with At farmers. beef Ontario’s for programming net safety met and management risk Directors business of around lines open Board the communication keep to OCA’s continue to MPs of PC Ontario several number a Hill, Canadian the Parliament on Picnic of Fall Annual Association’s Cattlemen’s occasion the on 25th, September On stand upforOntariofarmers. not did combined, Manitoba and Saskatchewan, Alberta, heartfelt Columbia, British from MPs Conservative all of sum the than a was greater is It which MPs, PC 73 Ontario’s that disappointment farmers.) the Ontario with included the consultation which the assemblies, agreement limited was (There to AgriStability. to cuts massive forecasted 2 changes caucus Forward its their Growing announced at MPs in government PC Ottawa, federal our and Ontario in of meetings to constituencies, MP and intensity individual Ritz, the through Minister despite to 14th, outreach September On in September. discussions the re-shaping for meeting FPT next the before program important this around urgency the impress them to and upon 60% by AgriStability, program, net safety main livestock’s cut to intentions government’s federal the of status the on them update to Parliament of Member PC

7 Ontario Cattlemen’s Association Annual Report 2013 Communications

2012 Highlights It was through this process that it was recommended that OCA consider uniting our two current brands “Ontario Cattlemen’s Association” and “Make it Ontario Beef” under Ontario Beef Magazine one brand, to connect with the broadest-possible audiences. Ontario Beef was published five times in 2012 (February, May, August, To do this, OCA voting delegates will be considering an October and December) to approximately 14,000 OCA members, organizational name change from Ontario Cattlemen’s industry partners, MPs and MPPs. It provides members of OCA and Association to Beef Farmers of Ontario at this year’s OCA other industry stakeholders with a wide range of information, issues Annual General Meeting. The intent of the proposed name updates, market statistics and more. In 2012, staff also undertook would align OCA with fellow Ontario commodity groups the task of updating our circulation database to better reflect our and provide familiarity and connection to consumers, active and current membership data with the goal to ensure all government and industry. active members of OCA are receiving this publication. If you have had interruptions in receiving this publication please contact the Promoting Ontario Beef OCA office to verify your complete mailing address. It was two years ago, with direction from OCA’s membership, when OCA launched a campaign to raise awareness of Cattlemen’s Weekly Ontario beef’s quality, versatility and availability amongst Anyone wishing to receive weekly information on issues affecting media and consumers. During the course of 2010, highlights the beef industry are encouraged to subscribe to Cattlemen’s of the benefits and marketing advantages of brands such as Weekly, OCA’s electronic weekly update that has nearly 1,000 the Ontario Corn-Fed Beef program, the easy-sell dynamics subscribers. The weekly newsletter, sent on Friday of each week, of the “buy local” movement, and a targeted approach with provides recipients with a snapshot of timely updates on top news media coupled with a new website complete with recipes, stories, industry issues, upcoming events and deadlines. County helped to spark interest in consumers and developed a new associations are also encouraged to send along event details or awareness of Ontario beef. good news stories to be posted and shared in Cattlemen’s Weekly. Those interested in receiving this weekly update can send their The funding for the campaign wrapped up in March of email address to [email protected]. Email addresses are 2011, leaving OCA with the challenge to get a little more kept strictly confidential. The newsletter can also be viewed from the creative in building on the Make It Ontario Beef brand. OCA website under Cattlemen’s Weekly. In 2012, the website was updated with a number of new recipes. Eight new recipe cards were developed this past Reviewing the OCA Brand summer each highlighting a unique Ontario beef recipe

Ontario Cattlemen’s Association Annual Report 2013 OCA initiated a brand review process in 2012 to evaluate the with a guide on how to choose and prepare popular cuts image and communication goals of the Association with the of beef and also where to source Ontario beef. A number objective to focus all messaging and create a consistent image in of promotional items are now available including Make all communication materials moving forward. It Ontario Beef placemats, napkins, aprons, stickers and children’s temporary tattoos from the OCA office.

For the last two years, a full page ad featuring Ontario producer, John Stirk of Orangeville, has been featured in the annual publication Harvest Ontario – a guide to direct consumers to local farmers markets, agritourism locations and farm-gate producers. This magazine guide is published annually in June with over 75,000 copies distributed province wide to tourism centres, farmers markets, events and festivals and Home Hardware stores across Ontario.

In late May, once again OCA participated in the Queen’s Park Farmer’s Market hosted by Foodland Ontario on the lawn of Queen’s Park in Toronto. This year OCA served over 500 samples of gazpacho steak salad to MPPs and their staff.

8 • • • • • • • • • initiatives in2012: OCA participated in and/or supported the following events/ misconceptions on food-safety and beef farming practices. industry address concerns and to meet with to consumers to resolve producers with to connect avenue excellent an provides tradeshows in Participating 2012. throughout initiatives of number a towards support its continued OCA Sponsorship &Events community sponsorship. and promotion beef local involvement, fair fall included activities consumer while newsletters to workshops to trips bus from ranged activities producer qualifying 2012, In county. per $5,000 producer initiatives for a total maximum return of for $2,500 and initiatives consumer for $2,500 of maximum a to OCA up 80% of share cost a provided return, In activity. each for payment of record and invoices including submitted were applications final November, In industry. beef the of support in awareness activities and money events local effort, various time, into manpower put and counties year, Each initiatives. producer and consumer of slight support in (a 2011) from $127,000 increase over of level local the to return total a successful year in 2012 with 40 participating counties a report receiving to pleased is OCA OCA. by administered program utilized well a be to continues Program Sharecost OCA The OCA SharecostProgram further promotionofOntariobeef. the in opportunities foodservice and engagement, retailer awareness, consumer of areas the in reach and efforts our and manpower in this logical partnership we have extended resources funds, combining By beef. Ontario to dedicated days two with Toronto in Show Kind a of One the attending media campaigns, OIMP’s Ultimate Burger Competition and have Ontario beef featured in their monthly newsletters, social to opportunity the including resources and recipes share to local Ontario beef products. Our partnership has enabled us promote to (OIMP) Processors the Meat with Independent Ontario partnership a in enlisted also Directors of Board OCA the mentioned, previously activities the to addition In Junior FarmersAssociation ofOntario Grey BruceFarmers Week East CentralFarmShow Discovery Days–4-HOntario Canadian NationalExhibition Canada’s OutdoorFarmShow Beef Sen$e–4-HOntario Beef Symposium Beef IndustryConvention • • • • • • • • How toStayConnected farm hostsforanothersuccessfulyear. on and evaluation participants sponsors, the thank We factors. risk market an and Practice of Code Cattle Beef the management, pain on presenting session speaker morning the of highlights the were Stevenson Jennifer Ian and McKillop Tremblay, Rob Dr. Groningen. Van Heidi and Cory of farm the and Ranch YU Livestock, and Land Miller at featured stops and Haldimand-Norfolk, in the held year was this Roadshow participants eager 100 over With 2012. 5-6, September on Roadshow Cow-Calf annual the of host as anniversary fifth its celebrated Committee Cow-Calf OCA’s 5 • • • • • • • • • th AnnualCow-CalfRoadshow Get involvedinyourlocalcounty association No accesstoacomputer?Contact theOCAoffice Visit www.makeitontariobeef.ca Visit www.cattle.guelph.on.ca System Check-out ourAuctionMarketCommunications Follow OCAonTwitter@Ontariobeef Receive OCACattlemen’sWeeklyinyourinbox Receive OntarioBeefMagazineinyourmailbox World HerefordConference Youth Forum Royal AgriculturalWinterFair Queen’s GuineasCompetition Queen’s ParkFarmers’Market Quinte FarmShow Profitable PasturesConference OAC BeefScienceClub Junior BeefHeiferShowExchangeProgram

9 Ontario Cattlemen’s Association Annual Report 2013 OCA Programs In Review

Leadership Development Program gathered through past programs to enhance the traceability aspect of these calf clubs. This project will give In collaboration with the Rural Ontario Institute (ROI), OCA committed us documented evidence to show Ontario’s cow-calf to the development and implementation of a pilot program in 2011 producers that being proactive and working together can to recruit and train a group of visionary organization leaders who result in improved profitability. It will show producers clear are capable of moving the Ontario beef industry forward. The pilot steps they can take in order to increase their returns, and meet the needs of Ontario’s feedlots. program will increase the leadership skills of existing or potential organization leaders, and better prepare leaders to move the New clubs worked throughout 2012 to increase offerings of industry forward in times of change or challenge. these calves. Overall strong prices have narrowed the price The program commenced in the spring of 2012, and consisted of differential, but consignors and buyers continue to support three sessions held in Cambridge, Toronto and Peterborough from this initiative. Over the past year we have been able to January to April and our fall session was condensed into three days, work with over ten different sale groups to make available held in Thunder Bay, to accommodate an overwhelming interest in various advertising options to further their club activity. The northern Ontario. Participants of all ages and from various regions in use of videos for presale exposure provided another tool for the province had the opportunity to network with fellow producers buyers to preview upcoming sale offerings. We continued and current industry leaders, travel to Queen’s Park and meet to expand the use of video auction technology to include with local MPPs and the Ontario Minister of Agriculture, and gain northern Ontario. As a result of this initiative, some auction a greater understanding of effective communications, meeting markets have chosen to continue with the use of video management, organization governance, creating effective policy auction technology. Over 18,000 calves were marketed and procedures, and empowering and motivating others. through these clubs in 2012, representing 350 cow-calf producers in Ontario. Upon completion of both sessions in 2012, 33 participants successfully graduated from OCA’s Leadership Development Program. The program in 2012 also assisted the clubs and producers by coordinating pasture tours. Four different tours covering eight different farms in the province explored tools to maximize pasture potential with the format of pasture walks, peer review and professional advice from grazing mentor specialists.

Ontario Cattlemen’s Association Annual Report 2013 The funding partnership for this initiative through the Agricultural Management Institute (AMI) ended in December of 2012.

Verified Beef Production

2012 continued to be a challenging year for the Verified Beef Production Program in Ontario. The program has carried out more on-farm audits for producers who viewed VBP registration as an important component of their own Feeder Calf Enhancement Project marketing program. 2,713 producers have received training under the national on-farm food safety program. 110 The Ontario feedlot sector requires approximately 600,000 feeder operations in Ontario are now registered. VBP continues to cattle per year. With the Ontario beef cow herd being less than provide training and materials for special producer groups 321,000, there is a great potential for Ontario cow-calf producers to to set the foundation for brand evolution strategies. meet an obvious need. Our hope is that inclusion in the Growing Forward 2 with Since 2010, OCA has worked with selected cow-calf producers to funding support similar to other provinces would reinvigorate develop (and expand existing) calf clubs that will raise similar-type the program and encourage increased uptake in on-farm cattle under defined protocols with the intent of placing attractive food safety by Ontario beef producers. sized lots of preconditioned Ontario calves into special calf sales. We have been building upon the premise ID information that has been

10 Research & Innovation

In June, the OCA Research Committee, with funding approved “Liver tissue measures for indirect assessment of feed by the OCA Board of Directors, initiated a three-year OCA Beef efficiency in beef cattle” - Dr. Steve Miller (UoG) Research Program which allocated $90,000/year to be directed The project will further path find a solution to enable the toward Ontario based research projects. This allocation is in addition beef industry to improve feed efficiency. The project brings to the annual funding OCA contributes to the Beef Cattle Research together and adds value to a number of existing resources Council (BCRC) to fund beef research projects more national in such as facilities and databases. Since feed represents scope. the largest single variable cost related to production, the In August, the Committee approved several projects from the first project certainly relates to an important issue. Genomics call for proposals under the OCA Beef Research Program and coupled with biomarkers (liver measures in this study) for two others under the Canadian Agricultural Adaptation Program feed efficiency will certainly facilitate genetic improvement (CAAP). Additionally, the OCA board recently decided to redirect strategies for this historically difficult complex of traits funds to two Ontario projects that have been endorsed by BCRC in (efficiency). The downstream benefit of the project is anticipation of the next Beef Science Cluster under the next Growing ultimately a more efficient cow-herd. Forward framework set to begin in April of 2013. “To determine if standard roughages can be reduced OCA has also been involved in the preliminary development of a new or replaced in beef feedlot rations without effects on and innovative centre dedicated to driving the sector’s research performance, grade or health” interests in Ontario. The Livestock Research Innovation Corporation, - Bob Bechtel (Advanced Ag Testing Inc.) or ‘LRIC’ for short, is anticipated to act as a multi-species research It is hoped that the conclusions reached by this trial will and innovation centre and is designed to provide leadership and enable the cattle feeding industry to cope with severe direction on livestock and poultry research in Ontario. Stay tuned for drought conditions in any part of the country. The results more details on this exciting project in the near future. should also help in areas where corn production for ethanol OCA refined its research priorities in 2012 in anticipation of the next production has reduced the roughage supply. The drought agricultural policy framework (Growing Forward 2), the priorities are of 2012 also put pressure on Canadian and American feed as follows: supplies which will have both short and long term implications for the North American beef cattle supply. Further industry • Economic Research and Analysis as it relates to Ontario Beef liquidation will occur in the short term. If more fibre can be Production directed from the feeding industry to the cow-calf sector • Environmental Sustainability then the return to acceptable numbers of cows will be • Improved Animal Health and Welfare accelerated. • Marketing Opportunities for Ontario Beef – Product Development “Stimulating innate immune reponses to prevent pneumonia • Production Efficiency in beef cattle” - Dr. Jeff Caswell (UoG) • Safe Product The intent of this project is to identify how factors that 2012 Funded Projects predispose to bacterial pneumonia (stress and viral infection) reduce expression of antimicrobial peptides in cattle, and to “The impact of genomic selection for feed efficiency on the use this knowledge to develop a new intervention to prevent cow-calf sector, performance parameters and underlying biology” pneumonia by stimulating this innate immune response. - Dr. Steve Miller (UoG) Development of a method to stimulate antimicrobial The primary purpose of this research is to study the ties between peptide production is expected to reduce the occurrence genomic selection for feed efficiency and biological parameters of pneumonia in beef cattle, reduce the need for associated with feed efficiency, aiming not only to increase our preventative use of antibiotics, and improve the welfare of understanding of the factors determining feed efficiency in beef stressed, disease-prone calves. cattle, but also to identify new phenotypes that could be applied in genetic selection for improved feed efficiency. These studies are essential for efficiently identifying the best pathways to target for enhancing innate immunity The objectives are to investigate how beef cows differ in performance in calves, to prevent the stress-associated reductions in (size, intake, fertility and calf weaning weight) in relation to their feed innate defences. The goal is to stimulate innate immunity efficiency predictions (genomic and based on own and progeny

in disease-susceptible feedlot cattle, which would prevent Association Annual Report 2013 Ontario Cattlemen’s records for feed intake). Biological measures to predict and to disease and reduce the current reliance on preventative monitor biological responses to improvement in feed efficiency will antibiotic use in beef production. also be developed. 11 Feeder & Breeder Co-op Programs

Ontario Feeder Cattle Loan Guarantee Ontario Beef Breeder Co-op Program Program

2012 was a year of fluctuating weather and markets that The Ontario Beef Breeder Loan Co-op Program was established in affected the program’s activity. Drought conditions, limited 2002 and currently eight co-ops continue to operate throughout pasture, reduced feed supplies and eight dollar per bushel certain areas of Ontario. The bright spot in 2012 was the expansion corn forced many members to reassess their cattle feeding of the areas that a couple of co-ops have elected to cover. The strategies and marketing. Temiskaming/Cochrane Breeder Co-op decided to cover Manitoulin Island. This was a win-win situation for all involved. The Co-op The number of head purchased in the Ontario Feeder Cattle benefited from increased activity and producers on Manitoulin Island Loan Guarantee Program was down to 86,985 because obtained financing without having to worry about having adequate of feeding dynamics and the higher cost of replacement membership to maintain a viable co-op of their own. Also, the cattle. Any member operating at the maximum loan limit Southwest Beef Breeders Co-op opted to take on producers in the of $250,000 would have bought about 25 head of cattle less Norwich area. than a year ago. Average value per head on the program is up $218 from two years ago. Co-ops have discussed Ontario Beef Breeder Co-op Statistics increasing the loan limit, but this would require a change in the Order in Council by the provincial government. YEAR - as per June 30th 2012 2011 2010 2009 2008 2007 Higher overhead costs for insurance and auditing fees Number of members 279 263 260 273 263 253 coupled with lower activity, continues to challenge the Number of active members 238 232 231 222 223 207

boards of a few co-ops. We continue to solicit the Ontario Total cow inventory 7,930 6,846 6,728 6,657 6,477 6,741

Co-operative Association to lobby the government to Total principal $5.61 $4.91 $4.55 $4.50 $4.50 $4.40 outstanding(million) increase the financial limits of co-ops requiring an audit. Average number of females 33 29 29 30 29 33 In 2013, there will be considerable effort made to raise the per active member Number of new members in first profile of the program now that funding is not a limiting 24 23 11 26 22 39 six months of the year factor for some co-ops. There will be coverage in the Number of females purchased 912 837 627 869 864 979 Ontario Beef Magazine and posters on display at sales barns in first six months of the year and agribusinesses. As always, it will be up to local boards to use their due diligence in approving new members. In 2011, over 1,800 head were purchased through the program

Ontario Cattlemen’s Association Annual Report 2013 OCA continues to administer the Advance Payment Program (which is a record) and as of June 30, 2012 nearly 8,000 head were which is a huge benefit for the Ontario Feeder Cattle Loan on inventory. Unfortunately during the last half of 2012 some members Guarantee Program members. In 2012, Agriculture and were forced to reduce their cow herds because of lack of forage Agri-Food Canada paid over $490,000 of interest on behalf due to drought conditions. It is encouraging to see a number of cow of the co-ops’ members, an equivalent of over $1,250 per herds in Ontario that have been established using the Beef Breeder applicant. Co-op Program.

Ontario Feeder Cattle Loan Guarantee The program continues to have both Farm Credit Canada (FCC) and Program Statistics CIBC as lenders with the requirement of a 15% assurance account deposit and repayment of the loan in five years. The only exception 2012 2011 2010 2009 2008 is open heifers are allowed on the program and the first payment is Number of Co-ops 18 18 19 19 19 interest only, and then five years of principal payments. Total Membership 727 810 835 868 979 Under Age 40** 228 192 181 178 183 Maximum lending values for bred cows and bred heifers as set by Active Members the lenders continue to challenge the co-ops. Despite fluctuations During Year 700 744 761 794 805 of markets and weather, the co-ops have had some initial discussions As of December, 31 591 605 622 662 598 with respect to asking the OCA board to once again pursue a Number of Cattle government guarantee for the Ontario Beef Breeder Co-op Program. Purchased in Year 86,985 99,152 106,514 103,056 96,241

Sold in Year 93,877 104,733 110,455 90,115 109,418 In the meantime, local boards continue to have discussions with their

On Hand, December, 31 62,599 69,271 75,223 79,368 66,480 lenders as to the maximum loan limits and interest rates.

Financial

Outstanding Loans, December, 31 $62.5M $64.6M 58.5M $54.1M $44.8 M

Total Amount Committed, December, 31 $67.1M $68.9M $63.9 M $62.2M $52.8 M

Total loans advanced during 2012 $88.9 M

12 Program Administrators

Feeder Co-ops Beef Breeder Co-ops

ALGOMA NORTHERN CLAYBELT BRUCE-GREY Pauline Hillstrom, Bruce Mines Cindy Caron, Earlton BEEF COW FINANCE CO-OP Algoma Temiskaming/South Cochrane Sandra Laver (705) 782-6744 (705) 563-8298 Grey/Bruce (519) 934-2666 BRUCE OTTAWA VALLEY Mary Stephenson, Chesley Jim Cochran, Almonte EAST BEEF BREEDER CO-OP East Central Bruce Carleton/Lanark/Renfrew Delores MaracleWhalen (519) 363-2550 (613) 256-3835 Hastings/Prince Edward L&A/Frontenac/Leeds CENTRAL QUEEN’S BUSH (613) 396-6561 Phyllis Tupling, Shelburne Darryl Diemert, Mildmay Simcoe/Dufferin South East Bruce HURON-PERTH-MIDDLESEX (519) 925-9590 (519) 367-2077 BEEF BREEDERS CO-OP Janice Hawkins-Wylie EAST CENTRAL RAINY RIVER Huron/Perth/Middlesex Brenda Bonis, Lindsay Joyous Bragg, Emo (519) 887-8899 Durham/Victoria/Peterborough Rainy River/Thunder Bay/Kenora Haliburton/Northumberland (807) 482-3948/2498 OTTAWA VALLEY (705) 324-5701 BREEDER CO-OP TWIN COUNTY Jim Cochran EASTERN ONTARIO Sandra Laver, Tara Carleton/Lanark/Renfrew Deloris MaracleWhalen, Deseronto Grey/North Bruce (613) 256-3835 Hastings/PrinceEdward/L&A (519) 934-2666 Frontenac/Leeds RAINY RIVER (613) 396-6561 TWO VALLEYS BEEF BREEDER CO-OP Jim Cochran, Almonte Joyous Bragg GOLDEN HORSESHOE Prescott/Russell/Glengarry Rainy River/Thunder Bay/Kenora Michael Moser, Kitchener Stormont/Dundas (807) 482-3948/2498 Niagara/Waterloo/Wentworth (613) 256-3835 Brant/Oxford/Haldimand/Norfolk SOUTH QUEENS (519) 570-1684 WEST BRUCE BREEDER FINANCE CO-OP Mary Stephenson, Chesley Darryl Diemert HIGH POINT West Bruce South Bruce/South Grey Phil Mullin, Flesherton (519) 363-2550 North Huron/North Wellington South East Grey (519) 367-2077 (519) 924-3651 WEST CENTRAL Carol Ann Pinkney, Elora SOUTHWEST HURON/PERTH Halton/Peel/Wellington BEEF BREEDERS CO-OP Janice Hawkins-Wylie, Brussels (519) 846-8756 Joanne Sanderson Huron / Perth Lambton/Essex/Kent/East Norwich (519) 887-8899 (519) 695-3980

ISLAND Provincial TEMISKAMING/COCHRANE Dorothy Anstice, Tehkummah Supervisor BEEF BREEDER CO-OP Manitoulin Cheryl Russwurm Mike Rheaume (705) 859-3925 Phone: (519) 367-5590 Temiskaming/Cochrane/Manitoulin Fax: (519) 367-5607 (705) 648-4536 LAMBTON [email protected]

Joanne Sanderson, Bothwell Association Annual Report 2013 Ontario Cattlemen’s Lambton/Essex/Kent/Middlesex/ Western Elgin (519) 695-3980 13 Market Statistics

Ontario Auction Markets Large andOntario Medium Auction Frame Markets Fed Steers Large and Medium Frame Fed Steers 1250 lbs + 1250 lbs + OntarioAverage Average Weekly Weekly Price Price Per HPerundred Hundred Weight Weight

Week # 2012 2011 2010 Week # 2012 2011 2010 1 121.50 98.71 84.74 27 114.37 109.31 95.21 2 121.35 98.82 83.85 28 112.90 107.66 93.25 3 123.61 99.39 82.45 29 109.89 106.65 94.13 4 123.25 101.94 84.52 30 106.97 103.10 93.20 5 119.31 100.54 82.88 31 109.91 104.51 93.14 6 123.68 104.74 83.61 32 106.09 107.70 91.43 7 118.94 104.15 86.67 33 110.97 109.43 91.74 8 120.68 103.01 86.99 34 112.69 105.10 93.94 9 119.91 103.62 86.73 35 113.05 107.37 93.44 10 119.31 102.89 85.47 36 109.91 108.57 93.51 11 118.66 105.05 85.51 37 108.02 109.46 91.96 12 119.82 104.89 87.88 38 109.84 106.11 92.06 13 115.84 108.89 87.20 39 110.66 106.66 91.14 Ontario Cattlemen’s Association Annual Report 2013 14 114.13 111.75 89.57 40 111.37 108.00 90.33 15 112.05 108.49 90.11 41 110.54 110.44 89.98 16 113.29 108.41 91.22 42 110.34 109.97 92.75 17 112.06 109.28 92.36 43 113.09 110.77 93.95 18 110.80 107.57 90.74 44 113.19 111.93 91.81 19 114.40 106.76 91.67 45 112.25 113.30 89.36 20 115.77 105.44 94.27 46 109.63 116.74 89.82 21 117.91 105.65 95.97 47 112.12 116.47 93.87 22 117.00 103.50 94.09 48 114.81 119.38 95.79 23 118.00 103.04 93.11 49 114.19 118.22 96.24 24 118.27 106.84 91.80 50 114.35 116.16 97.92 25 117.48 110.21 91.10 51 113.22 116.44 94.98 26 115.21 109.31 92.37 52 120.02 121.42 98.73

14 Price per hundred weight 100.00 105.00 110.00 115.00 120.00 125.00 80.00 85.00 90.00 95.00 Large andMediumFrameFed Steers April March February January December November October September August July June May

Month

wk wk Large Medium & Frame Fed Steers 1250lbs +

1 Ontario AverageMonthlyPricePerHundredWeight

wk wk 5

wk wk 129.65 135.22 139.03 134.88 132.76 128.50 128.53 131.36 124.22 127.81 132.42 125.83 9 2012

Replacement Steers wk wk

13 Ontario AverageWeeklyPrice Ont Average Weekly Price Ont Ont

Average Average Over 1000 lb. 1000 Over wk wk 17 129.23 130.19 124.59 121.00 115.85 115.56 111.03 111.85 115.93 115.87 118.29 112.29 2011

wk wk 21

Monthly Price Monthly R eplacement Steers eplacement

1250 lbs+

wk wk 25 111.24 104.60 102.99 104.43 100.56 97.88 94.91 96.51 95.39 94.12 93.72 91.13

2010 wk wk 29

per Hundred Weight Hundred per wk wk 33

149.04 149.08 158.17 159.90 146.47 155.91 167.14 165.63 161.88 164.22 169.27 164.20 wk wk 2012 37

wk wk 41

500 wk wk 45

153.25 155.18 157.31 148.55 136.60 138.03 135.49 140.05 147.61 144.74 148.54 138.86 2011 –

600 lb. 600

wk wk 49

wk wk 53 131.23 129.69 129.95 124.33 121.35 116.99 116.98 118.12 117.04 114.28 115.65 108.02

2010

2012 2011 2010

15 Ontario Cattlemen’s Association Annual Report 2013 Market Statistics

Replacement Steers 1000 lbs + ReplacementOntario Average Steers Monthly 1000 Price lbs + Ont Average Monthly Price 140.00 135.00 130.00 125.00 120.00 2010 115.00 110.00 2011 105.00 100.00 2012 95.00 Price per hundred weight perhundred Price 90.00

Jul Jan Jun Oct Apr Feb Sep Dec Aug Nov Mar May

Replacement Steers 500 - 600 lbs ReplacementOntario Average Steers Monthly 500 Price-599 lbs Ont Average Monthly Price Ontario Cattlemen’s Association Annual Report 2013

170.00 165.00 160.00 155.00 150.00 145.00 140.00 2010 135.00 130.00 2011 125.00 120.00 2012 115.00 110.00

Price per hundred weight hundredper Price 105.00

Jul Jan Jun Oct Apr Feb Sep Dec Aug Nov Mar May

16 Volume of Cattle Sold ThroughVolume Ontario of Auction Cattle Markets Sold Through Ontario Auction Markets

Year Fed Cattle Stockers Total 2008 268,810 314,130 582,940 2009 231,144 295,820 526,964 2010 251,836 324,543 576,479 2011 224,356 311,107 535,463 2012 223,634 286,785 510,419

Volume of Fed Cattle Sold Through Ontario Auction Markets Fed Cattle Volume Sold Through Ontario Auction Markets

300,000

250,000

200,000

150,000

ofhead Number 100,000

50,000

0 2008 2009 2010 2011 2012 Ontario Cattlemen’s Association Annual Report 2013 Ontario Cattlemen’s

17 Market Statistics

Stocker Volume Sold Through StockerOntario Volume Auction Sold Markets Through Ontario Auction Markets

330,000

320,000

310,000

300,000

290,000 Number ofhead Number 280,000

270,000

260,000 2008 2009 2010 2011 2012

Ontario Cattlemen’s Association Annual Report 2013 OntarioOntario Railgrade Railgrade SteersSteers Ontario Average Monthly Price Average Monthly Price

205.00 195.00 185.00 175.00 2010 165.00 2011 155.00 2012 145.00 135.00

Price per hundred weight per hundredPrice Jul Jan Jun Oct Apr Feb Sep Dec Aug Nov Mar May

18 Week 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 # 9 8 7 6 5 4 3 2 1

193.50 192.50 193.25 197.50 200.00 201.25 202.00 202.50 202.50 200.00 202.00 204.50 205.50 204.00 200.75 199.25 197.25 199.75 201.50 200.50 198.50 198.50 196.00 193.75 193.00 192.00 2012

Ontario AverageWeeklyPricePerHundredWeight 188.25 188.50 192.00 192.00 184.75 180.25 180.25 178.50 178.75 179.25 179.50 177.75 174.25 172.00 170.50 170.00 170.00 183.75 181.50 180.50 180.50 181.50 183.25 185.75 186 187.00 2011 Ontario Railgrade Steers Ontario Railgrade

AverageWeeklyperPrice Hundred Weight .00

Ontario Packing Plants Ontario PackingOntario Plants 143.00 143.00 140.25 141.50 143.00 155.00 156.50 158.50 160.00 160.25 159.00 156.50 156.00 156.50 156.50 155.25 153.50 150.75 149.50 148.25 146.25 146.25 148.75 147.50 144.25 142.50 R 2010 ailgrade Steers ailgrade

Week Week 31 30 29 28 27 52 51 50 49 48 47 46 45 44 43 42 41 40 39 38 37 36 35 34 33 32 #

192.00 193.25 196.00 197.50 198.00 197.50 194.50 194.50 194.50 192.50 191.00 191.00 191.00 190.25 187.50 186.75 186.50 187.50 188.50 190.00 191.00 191.75 192.25 192.00 191.00 191.25 20 12

181.50 182.50 185.25 186.00 184.00 195.50 195.50 195.50 199.00 196.25 192.50 190.25 185.25 184.50 184.00 183.75 183.50 180.50 180.25 181.75 182.00 180.00 181.50 184.0 184.75 182.00 20 11

159.00 159.50 159.00 159.50 155.75 165.75 163.25 158.50 156.50 163.25 158.50 156.50 157.00 157.25 158.00 156.00 154.75 155.25 156.25 156.50 157.00 158.50 158.50 158.25 157.00 158.00 20 10

19 Ontario Cattlemen’s Association Annual Report 2013 Market Statistics

Ontario / Alberta Price Comparison Ontario/AlbertaFinished Price Steers – LiveComparison Basis Finished Steers - Live BasisMonthly - Monthly Average Average Price per HundredPrice Per Weight Hundred Weight

Month Ontario 2012 Alberta 2012 Spread

January $122.14 $114.24 +$7.90 February $120.82 $113.24 +$7.58 March $118.48 $115.15 +$3.33 April $112.65 $110.10 +$2.55 May $115.25 $111.98 +$3.27 June $117.32 $111.77 +$5.55 July $110.94 $109.15 +$1.79 August $111.25 $111.13 +$0.12 September $109.48 $108.52 +$0.96 October $111.52 $108.39 +$3.13 November $112.51 $115.15 -$2.64 December $114.83 $118.97 -$4.14

Ontario Cattlemen’s Association Annual Report 2013 Ontario/Alberta Price Comparison Finished Steers - Live Basis - Monthly Average Price Per Hundred Weight Ontario / Alberta Price Comparison 2012 Finished Steers - Live Basis - Monthly Average Price

125.00

120.00

115.00 Ontario

Alberta 110.00

weight perhudnred Price 105.00

Jul Jan Jun Oct Apr Feb Sep Dec Aug Nov Mar May

20 Monthly Average Warm Carcass Weight Steers Monthly Average Warm Carcass Weight Steers

Ontario Canada Month 2012 2011 2010 2012 2011 2010 January 890 888 902 879 859 868

February 892 884 893 855 849 867

March 905 896 902 885 853 868

April 915 904 901 876 849 848

May 902 882 899 858 824 825

June 876 842 853 857 811 811

July 866 844 836 865 836 824

August 877 870 839 880 865 846

September 903 883 862 894 884 863

October 914 893 876 900 893 873

November 922 900 872 890 898 870

December 914 909 879 887 892 860

Monthly Average Warm Carcass Weight

Heifers Monthly Average Warm Carcass Weight Heifers

Ontario Canada Month 2012 2011 2010 2012 2011 2010 January 799 790 800 799 793 811

February 808 792 800 808 787 815

March 809 796 805 809 782 805

April 810 799 809 810 775 787

May 799 776 807 799 758 759

June 797 763 770 797 731 743

July 787 751 755 787 740 763

August 790 773 750 790 786 771

September 803 786 768 803 810 790

October 806 787 778 830 818 801

November 816 791 784 819 823 796 Ontario Cattlemen’s Association Annual Report 2013 Ontario Cattlemen’s December 818 806 789 816 811 788

Market Statistics

Canadian Boxed Beef Cut-Out Values CanadianWeekly Boxed Average Beef Price Cut Per-Out Pound Values Weekly Average Price per Pound

Week 2012 2012 2011 2011 Week 2012 2012 2011 2011 # AAAWeek # AA AAA AA # AAA AA AAA AA 1 1.8304 1.7620 1.5841 1.5560 27 1.9520 1.8883 1.7049 1.6839 2 1.8056 1.7483 1.5902 1.5738 28 1.9193 1.8686 1.7468 1.7133 3 1.7894 1.7353 1.6475 1.6065 29 1.8620 1.8236 1.7113 1.6834 4 1.8107 1.7685 1.6572 1.6510 30 1.8480 1.8287 1.6804 1.6670 5 1.8099 1.7540 1.6657 1.6442 31 1.8452 1.7931 1.6676 1.6320 6 1.7936 1.7596 1.6647 1.6509 32 1.8306 1.7959 1.7216 1.6898 7 1.8109 1.7849 1.6702 1.6647 33 1.7934 1.8069 1.7423 1.7424 8 1.8830 1.8352 1.6614 1.6560 34 1.8430 1.8083 1.7412 1.7203 9 1.8940 1.8560 1.6925 1.6729 35 1.8400 1.8033 1.7412 1.7227 10 1.8808 1.8516 1.7510 1.7361 36 1.8485 1.7928 1.7016 1.6638 11 1.9215 1.8833 1.7693 1.7591 37 1.8529 1.7978 1.7150 1.6427 12 1.9049 1.8743 1.7909 1.7647 38 1.7466 1.6915 1.7313 1.6503 13 1.8784 1.8482 1.8127 1.7992 39 1.7815 1.7257 1.7236 1.6562 14 1.8261 1.8128 1.8390 1.8302 40 1.7519 1.6858

Ontario Cattlemen’s Association Annual Report 2013 15 1.8044 1.8008 1.8241 1.8022 41 1.7236 1.6562 16 1.8216 1.8326 1.7786 1.7594 42 1.7361 1.6539 17 1.8329 1.8306 1.7904 1.7708 43 1.7651 1.6716 18 1.8561 1.8441 1.7471 1.7280 44 1.8058 1.7013 1.7996 1.6973 19 1.8754 1.8814 1.6923 1.6771 45 1.7291 1.6604 1.8142 1.7200 20 1.9051 1.8971 1.6870 1.6520 46 1.7663 1.6809 1.8538 1.7600 21 1.9556 1.9485 1.6794 1.6387 47 1.7577 1.6748 1.8778 1.7868 22 1.9350 1.9433 1.6616 1.6244 48 1.7575 1.7001 1.8726 1.7769 23 1.9808 1.9304 1.6536 1.6277 49 1.7583 1.7073 1.8364 1.7466 24 1.9904 1.9506 1.6606 1.6264 50 1.7519 1.6576 1.8486 1.7575 25 1.9761 1.9392 1.6852 1.6562 51 1.7277 1.6717 1.8508 1.7742 26 1.9795 1.9155 1.6852 1.6645 52 1.7790 1.6834 1.8409 1.7706

The Canadian Boxed Beef Report was suspended for the week ending October 5th through October 26th, The Canadian2012 Boxed due to Beef inadequate Report was suspendedreporting for volumes. the week Theseending Octoberreports 5willth (week not 40) be through made Octoberavailable 26 thhistorically. (week 43) due to inadequate reporting volumes. These reports will not be made available historically.

22 Canadian Boxed Beef Cut-Out Values AAA Canadian Boxed Beef Cut-Out Values - AAA

2.00

1.90

1.80 2011 1.70 2012 1.60

Average price perpricepound Average 1.50 wk wk wk wk wk wk wk wk wk wk wk wk wk 1 5 9 13 17 21 25 29 33 37 41 45 49

The Canadian Boxed Beef Report was suspended for the week ending October 5th (week 40) through October 26th (week 43) due to inadequate reporting volumes. These reports will not be made available historically.

Canadian Boxed Beef Cut-Out Values AA Canadian Boxed Beef Cut-Out Values - AA

2.00

1.90

1.80 2011 1.70 2012 1.60

Average price per poundper price Average 1.50 wk wk wk wk wk wk wk wk wk wk wk wk wk 1 5 9 13 17 21 25 29 33 37 41 45 49

23 Market Statistics

Beef Grade Distribution 2012

CANADA Beef Grade Distribution 2012 Federally Inspected Plants - percent - Quality Yield Group Total Grade Y1 Y2 Y3 A 1.92 0.12 0.02 2.06 AA 27.14 10.01 3.24 40.39 AAA 18.51 22.48 13.63 54.61 A prime 0.14 0.36 0.61 1.11

B1 0.06 B2 0.02

B3 0.54 B4 1.21

Total 47.70 32.97 17.50 100.00 No. head graded: 2,188,247

ONTARIO Beef Grade Distribution 2012 Federally Inspected Plants Ontario Cattlemen’s Association Annual Report 2013 - percent - Quality Yield Group Total Grade Y1 Y2 Y3 A 2.04 0.02 0.00 2.06 AA 28.88 6.49 2.61 37.99 AAA 20.78 18.34 15.30 54.42 A prime 0.26 0.38 1.00 1.63

B1 0.11 B2 0.06

B3 2.08 B4 1.64

Total 51.96 25.23 18.91 100.00 No. head graded: 502,578 Note: Based on gradings in federally inspected plants.

24 Tonnes Number of head 1,000,000 1,200,000 1,400,000 1,600,000 300,000 350,000 400,000 450,000 100,000 150,000 200,000 250,000 50,000 200,000 400,000 600,000 800,000 Canadian Live Cattle Cattle Live Canadian 0

2008 Imports Imports into Canada 2012 2008

2012 Exports Jan2012 1 Exports - Canadian LiveCattle

2009 Imports

Canadian Beef Imports and Exports and Imports Imports andExports Imports andExports 2010 - Canadian Beef Beef Canadian

Jan 1 2009 and Exports and

Nov 30 2012Exports Jan 1 2011 -

Nov 30 Nov

2012 Exports Exports from Canada

2010

Beef Exports Nafta Beef Non Imports Beef fromImports US Total Imports Beef 2011

Imports

Dec 31 2012 -

25 Ontario Cattlemen’s Association Annual Report 2013 Industry In Review

Beef Cattle Research every check-off dollar invested in national The BCRC developed the Cluster under research programs delivers an average Growing Forward in 2009. Joint industry and Council return of $46 in producer benefits. Producers government funding commitments through by Matt Bowman, benefit from advancements in production the Cluster totaled $11.25 million directed Chair, BCRC competitiveness related to animal health to 32 research programs. Information on and welfare, feed grains, feed efficiency each of these projects is available at The Beef Cattle Research Council (BCRC) is and forage, and grassland productivity. www.beefresearch.ca. They also benefit from the maintenance or Canada’s industry-led funding agency for The first Cluster (April 1, 2009 – March 31, improvements in consumer confidence and beef research. Its mandate is to determine 2013) has proven to be a very successful beef demand through research related to research and development priorities for step towards improving coordination of beef food safety and beef quality. the Canadian beef cattle industry and research funding in Canada while generating to administer National Check-Off funds Efforts continue to focus on integrating meaningful, applicable results. The next Beef allocated to research. The BCRC is led economic analyses as an integral part of Cattle Industry Science Cluster (April 1, 2013 – by a committee of beef producers who BCRC research. Canfax Research Services is March 31, 2018) under Growing Forward 2 will proportionally represent each province’s working with BCRC to assess the economic build on the success of the first. research allocation of the National Check- returns to beef research in Canada, develop off. It operates as a division of the Canadian Investments within the second Cluster will focus BCRC research priorities, track the economic Cattlemen’s Association. on a portfolio of research that contributes benefit of BCRC funded research over the to the industry’s ability to meet the growing long term, and inform areas in which greater The BCRC plays a key role in leveraging global demand for high quality, safe beef technology transfer is needed. additional revenue for beef cattle research through responsible and profitable production using industry contributions made practices that support a sustainable future for through National Check-off to secure the Canadian beef cattle industry. Like the dollars from other, primarily government, first Cluster, investments in the second Cluster funding organizations. Recognizing this, will lead to several benefits: the Council works to ensure the highest • Maintenance or improvements in return on investment possible for industry production competitiveness contributions to research through • Support for science-based policy, ongoing consultation with other provincial regulation and trade and national funding organizations • Provide public education and to coordinate national beef research advocacy information priorities and improve collaborative efforts • Support of the Canadian Beef around the research evaluation and Advantage selection process. • Maintenance of professional capacity Currently, 2.5 cents of every National to ensure that research facilities with Ontario Cattlemen’s Association Annual Report 2013 Check-off dollar collected in Ontario experienced professionals are in place is allocated to the BCRC. On average to respond to emerging or critical issues nationally, the BCRC receives in an expedient manner approximately 15% of the National • Encouragement for greater uptake of Check-off. Every National Check-off research knowledge and technologies dollar directed to the BCRC for research by industry was matched by six Agriculture and Agri- The National Beef Research Strategy Food Canada (AAFC) dollars through The BCRC and national Beef Value Chain the current Beef Cattle Industry Science Roundtable recognize that continued Cluster. focus needs to be placed on aligning Beef Cattle Industry Science Cluster other provincial and national industry and Value of Research The Science Cluster is a partnership between government funders to develop a single Investments in beef research have several Agriculture and Agri-Food Canada (AAFC) national research strategy with defined benefits, including an improved ability to and the Beef Cattle Research Council research outcomes. The Strategy, available meet increasing global food demand, which (BCRC) to ensure that proactive and online at www.beefresearch.ca, is intended is expected to double by 2050. Lagging strategic investments in applied research are to: productivity in combination with increased allocated to programs that have the greatest • Ensure all of industry’s research priorities competition for land and water challenges potential to move the Canadian beef cattle are adequately addressed the industry’s ability to maintain positive sector forward. The partnership is focused on • Strengthen future funding requests margins and fulfill increased demand for enhanced coordination and collaboration, from industry to federal and provincial food in a sustainable manner. Future growth and alignment of research activities with governments in Canadian beef production depends in industry priorities to increase productivity, • Maximize the value of all investments large part on investments in research. reduce costs, advance sustainability, and in research within the Canadian beef For Canadian beef cattle producers, increase demand for Canadian beef. cattle industry 26 The development of the National Strategy access to development and implementation clients in almost every province, several states involved the participation of key stakeholders resources for the program. It also provides an and internationally. There is a great deal of and major beef research funders across appropriate forum for policy development to interest in South East Asia with regards to using Canada, including the Ontario Cattlemen’s then be taken forward to the CCA Board. bioTrack as a means of helping to ensure food Association. It gained the commitment of security and safety in addition to improving VBP reports continued growth, with the major funders to coordinate funding a 10% increase in the number of to achieve short, medium, and long-term beef cattle operations trained in outcomes in alignment with industry’s VBP in the past year. Nearly 16,600 priorities. The desired research outcomes beef operations across Canada are proposed under the second Beef Cattle currently trained. This represents an Industry Science Cluster are directly aligned estimated 38% of cow-calf production with those established under the National and 82% of feedlot production in Beef Research Strategy. Canada, or a weighted average of Extension and Technology Transfer 67% of all Canadian beef production. The BCRC is committed to technology transfer. In addition, nearly 900 cattle It continues to advance the implementation of operations have participated in the its Knowledge Dissemination and Technology optional validation audit to become Transfer Strategy, which was developed registered with the VBP program. through the Science Cluster, and is focused productivity. Our efforts internationally are on converting applied research into effective to generate income that can be used to tools that drive industry competitiveness. BIO develop even better products and services. A Beef Extension Coordinator was hired in by Mike McMorris January 2012. BIO has continued work in the area of General Manager, BIO genomics or DNA analysis. We have strong To date, much of the foundational work partnerships with the Universities of Guelph needed to deliver research information to BIO enters its twentieth year in 2013. Several and Alberta and have enjoyed support from industry has been developed, including a new producers have been with BIO from the Genome Alberta and the Natural Science extension website, www.beefresearch.ca, beginning and we thank them for their and Engineering Research Council of Canada which provides access to general information continued support. They are the real deal! A (NSERC) in our work with genomics. There is on research topics, fact sheets on in-progress lot has changed since BIO was created as a no doubt that genomics will revolutionize and completed projects, and blog articles producer owned, not for profit cooperative in the production of all livestock species. The that help producers make informed decisions 1993: land and feed costs have skyrocketed, dairy industry has changed dramatically on implementing innovation into their cow numbers have declined, the packing already and they are seeing a much faster production practices. Social media tools are sector has changed dramatically and the rate of genetic progress (doubled) since they also utilized, and a video series called Beef demographics of the consumers are very included genomics in their genetic evaluation Research School is currently being developed different. Beef consumption, however, programs. We are working collaboratively in partnership with RealAgriculture.com. Visit remains stagnant as consumers deal with with many international partners in www.beefresearchschool.com to view the their own financial challenges and health developing the science of genomics in order videos. concerns. that producers can benefit from this exciting During the second Cluster, the BCRC will Our bioTrack system has evolved to capture new technology. The beef industry will be continue to deliver regular communication more information, more easily for more required to take advantage of genomics to industry and expand their efforts through producers (including feedlot) with support or become so relatively inefficient as to be new mediums, such as webinars, videos and from both the Agricultural Adaptation irrelevant. cost of production decision tools. Feedback Council and the Agricultural Management Bull testing has seen a bit of a rebound in the will be gathered from audiences to inform Institute. Other sectors have invested in number of bulls tested. BIO has documented enhancements to the website’s content and modifications to the system so that it will genetic differences in bulls that equate to functionality, and a greater emphasis will meet the needs of sheep and meat goat well over $100 per progeny both to the cow- be placed on promoting and enabling the producers as well. Beef producers focused calf owner as well as to the feedlot operator engagement of researchers with industry, on improving their management will find that buys the calves. Are you using tested such as the involvement of young researchers bioTrack comprehensive while at the same bulls? If not, how do you know they are any in an industry-led mentorship program. time very easy to use. It can work well with good? We still offer carcass prediction service any existing hardware (readers, etc) on your Verified Beef ProductionTM Program to feedlot operators. Through OCA funding, farm and best of all it lets you use information In addition to sponsoring research and we introduced many producers to this very the way you want to. That means information technology development, the BCRC worthwhile technology which uses ultrasound that matters to you, in the format that makes oversees and supports the beef industry’s

to determine the optimal marketing date for Association Annual Report 2013 Ontario Cattlemen’s sense to you. You can even use your smart on-farm food safety program, Verified Beef individual animals. Of course you can always phone for data capture! ProductionTM (VBP). This provides a practical order RFID and management tags from us means for efficient administration and Our client base is growing and we now have with easy payment and delivery to your door. 27 Industry In Review

Canadian beef producers are being asked programs were initiated with an average Canada Beef Inc. to make to any one individual or company. It industry investment ratio of 3.22:1 at retail by Chuck McLean is the expectation that both parties will share and 8.14:1 at foodservice. Chair, CBI in the reward, but also the risk. As the lead Canadian Beef Ambassador, Domestically there is a strong alignment Canada Beef Inc. is also highly engaged At the completion of the first year of operation to the new way of doing business, while in consistent and targeted education as Canada Beef Inc., there are many reasons internationally the market has been slower and training around the Canadian Beef to be proud of the accomplishments of the to embrace the notion of partnership based Advantage (CBA); this includes engagement staff and Board of Directors. Accomplishments on needs and expectations. More recently within the social media environment, media during the first 15-month fiscal year include: Canada Beef is starting to confirm who relations, culinary offerings, nutrition and development of a strategic three-year plan the real partners are, and this is resulting in related research and recipe development for the organization; creation of organizational some very intimate brand, marketing and and education. And the work continues on and governance structures that will guide promotional work being done in markets branding and positioning of the Canadian Canada Beef Inc. as it moves forward; hosting such as Korea, Japan, Mexico and Russia. In Beef Brand Mark. Daily efforts ensure that of the first Annual Forum and annual general some of these markets preferential tariffs are more Canadian beef is being featured, more meeting (AGM) and continue the process of providing competitors a large advantage, often, with impactful messaging stemming finding a new home for the Calgary office. which may continue to increase. from the CBA that will drive a deeper All of this was accomplished while performing consumer understanding, commitment and the day-to-day responsibilities and work of a As of December 2012, 70 MDP applications resulting loyalty to Canadian beef. global marketing organization. have been processed, and based on leveraged opportunities within the MDP, are In September Canada Beef hosted its first January 1, 2012 was the beginning of the fiscal tracking a 6.2:1 ratio globally. Every producer Annual Forum in Calgary, Alberta. A full year and the organization was challenged dollar invested into partnered initiatives day that included industry and market within a very short period of time to create a focusing on branding, marketing, promotion, presentations, a beef industry panel discussion new corporate culture, vision, mission, three- education and/or training is returning $6.2 and ambassador/social media sessions year strategy, key drivers, targeted priorities, d o l l a r s . were followed by tactical actions, measurement tools and This is how the first Annual reporting, performance development systems C a n a d a General Meeting. and more robust financial accountabilities. Beef is During the AGM, This is a tall order, knowing that on average working to attendees heard mergers take upwards of three years to e s t a b l i s h reports from board fully complete. Regardless, Canada Beef sustainable committees and Inc. will continue to evolve. This fits with the r e s u l t s elected the new organizational goal of being fit-for-purpose with key Board of Directors. and managing-for-the-future. p a r t n e r s

Ontario Cattlemen’s Association Annual Report 2013 The Canada Beef The three-year corporate strategy is the result in markets Inc. Board for of input from a widely diverse grouping of a r o u n d 2012-2013 year industry and government stakeholders. The the world. includes producer feedback and market intelligence received O v e r a l l , and industry enabled and facilitated the development of C a n a d a representation. a new Market Development Program (MDP) B e e f ’ s Ten provincial which launched January, 2012 – a new responsibility to shareholders is to deliver association members have been selected as program intended to provide an objective a strong return on investment (ROI). The board members, with elections held for both means to predict and track returns based on activities, tactics and priorities are more than Alberta and Saskatchewan representatives: investment. just what the MDP delivers. Canada Beef Chuck MacLean (Chair), AB; Paul Sharpe also provides regular, detailed Global Market Ongoing dialogue, primarily with valued (Vice Chair), ON; Grant Huffman, BC; John Intelligence (GMIR) reporting to provide small-and-medium sized entrepreneurs and Schooten, AB; Jack Hextall, SK; Trevor Atchison, timely and factual information to enable business leaders over emerging market MB; Gib Drury, QC; Jennifer MacDonald, NB; business decisions to be made to the benefit opportunities, risk and priorities, led to the Terry Prescott, NS; John MacDonald, PEI. of industry. June 1st, 2012 launch of the Market Outreach Industry representation covers all sectors Initiative (MOI). This program is complementary The value generated through domestic along the beef value chain: Dwight Greer, to the MDP and has additional funds ear- programming has been wide reaching Eastern Meat Solutions, Beef Processing marked for such activities. Canada Beef as efforts with the retail and foodservice and Distribution (importer-exporter Inc. promised to be nimble and market markets have yielded strong results that will representative); Brian Read, XL Foods; Robert responsive, and at the same time, fiscally pay ongoing dividends. Programming with Bielak, St. Helen’s; Mike Kennedy, Cargill; prudent and financially accountable. That the retail and foodservice marketplace in Arthur Batista, Ecolait; and Scott Ellerton, is why both the MDP and MOI applications Canada has been able to drive significant Sysco Canada. go through a rigorous assessment process investment by the trade on specific beef to determine the value of the investment programs. In total 10 market development 28 il nue edr ad rdcr have producers and another buyer for their cattle, while providing feeders ensure ownership will new The Inc. Foods XL of assets the transaction to purchase select Canadian completed USA, JBS of subsidiary Canadian the Inc., Canada, Food JBS 2013, January in and U.S. the to export to relisted was facility the December, early In fall. last industry the consumed which event E.coli Inc. Foods XL helped the sector move has past the unfortunate USA JBS of management the under 38 Establishment of relisting The note. positive a on year challenging a off cap to industry the enabling months few past the during sector There has been plenty of activity in the cattle President, CCA by MartinUnrau Association Canadian Cattlemen’s work ahead. the and year coming the to forward with look We engagement, partners. collaboration and stakeholders industry ongoing and our communication through Directors, or of Board provincial our through on Forum, representatives Annual our at valued. and And we continue to listen to productive our stakeholders, be to industry, to are We relevant be to takes it what do to change. prepared for appetite healthy a have to is culture our Inc., Beef Canada At • • • • Canada BeefExecutive • • • • of theboard. duties assigned related to the committee’s business their on behalf performing and board actively the by determined the mandates fulfilling for board the are to accountable Members Beef. Canada governing in role active an of assume Committees business. areas specific have oversee to committees formed been four board, the Within Michael Shittu–VPFinance Operations Ron Glaser–VPCorporateAffairs& Marketing John Baker–ExecutiveVP,Global Robert Meijer-President Advisory –BrianRead International BeefTradeAccessPolicy Governance –JenniferMacDonald Planning andPriorities–MikeKennedy Ellerton Performance Management–Scott Finance/ AuditandProgram eoe h rmiig neovd sus can issues unresolved remaining the before must be negotiated to a successful outcome that piece foundational a is approvals. this view my systems In overall the of part are that issues technical phytosanitary crucial other and issues and sanitary on movement Top of the agenda for the CCA will be positive of issuesthatstillneedresolutionintheCETA. President Dennis Laycraft to discuss a number inlate Vice- Executive inBrussels CCA with along I was November files. (CETA) the of one Agreement is Trade and Economic The Canada-European Union Comprehensive standpoint. negotiation a from stretch home the nearing are that files trade key few a to recently effort of lot a devoted has CCA The should beforunder30monthcattle. access expanded that view long-held its in is most welcome by the CCA, which persisted cattle beginning February 1. This development accept Canadian beef from under 30 month to access market its expand will Japan that announced Ritz Minister 2013, January late In The CCAInternationalTradeUpdate these areas. in efforts his for Ritz Gerry Minister Agri-Food and Agriculture thank to like would CCA The that isdependableandpredictable. focus on achieving an AgriRecovery program Beef Science Cluster. The CCA will maintain its the like programs existing important critically for funding continuous ensuring 2013, 1, April on effect into come a d will a and n a development C and innovation, competitiveness and market f o under align with the CCA’s programs key priorities of research These programs (GF2). 2 t n Forward e new m Growing n r e v o three G introduced e h T discriminates legislation against COOL Canadian livestock in the U.S. market. U.S. confirming that July, past this Body Dispute Settlement WTO the by reports Panel adopted Body the Appellate with and 2013 comply 23, May to until has The U.S. obligations. WTO its with comply requirements (COOL) Labeling Origin of Country firm its ensure a to U.S. the for deadline (WTO) assigning arbitrator Organization significant Trade World the was development Another beef. Canadian quality high safe, of consumers with a steady supply e acs t te motn Japanese important the to gain access to new positioned well is beef Canadian been achievableglobally. standards within the TPP region that have not new create to and standards international existing with compliance achieve to as such opportunity TPP provides to address several trade barriers unique the on built build is platform to The platform. TPP collective partners our for support Alliance Beef Five our Nations with work to Zealand New in was negotiating Masswohl next John CCA’s December. in session the October in in participated TPP and the joined Canada (TPP) talks. Partnership seek Trans-Pacific will the to it entry that pledged recently Japan industry to competitiveness. benefit direct of achievement significant a is - Body Appellate WTO the by upheld subsequently decision a – livestock Canadian against discriminates COOL U.S. that determination WTO The China. to Canadian beef boneless UTM and Korea South to beef Canadian (UTM) of month thirty under access of a restoration include required outcome have that concerted ongoing effort files to result in a positive trade Other can support. producers cattle beef Canadian that deal to a be will order it reached, is CETA a in if that ensure Ministers and negotiators the with closely working continue will CCA The current food safetyinterventions. utilize to facilities processing meat that include blocking the ability of Canadian issues technical as well as beef on tariffs high EU the addressing means This is achieved. access meaningful and real whether on depend will CETA a for support producers’ cattle that firm hold to continues CCA The the Canadiancattleindustry. for sense makes that way a in addressed be 29 Ontario Cattlemen’s Association Annual Report 2013 Industry In Review

Canadian Cattlemen’s Association to call on both governments to conclude the The renewal of the Canadian Code Continued Canada-Korea free trade agreement (FTA). of Practice for Beef Cattle through the Negotiations for that agreement began in National Farm Animal Care Council process market regardless of whether or when 2005, but have been on hold since 2008. We is important for our industry. We need to Japan is eventually admitted to the TPP. must conclude a FTA with Korea to restore show the public and our customers that we Japan continues to go through its process tariff parity between U.S. and Canadian beef are proactive on animal care, environment towards access for UTM beef and is so that we don’t become uncompetitive in and any other issues of concern. A renewed making solid progress. The best estimate for that market after having restored access. Code will help in the conversations we need implementation is the first quarter to have with these of 2013. If Japan moves to UTM important groups. (from under 21-months) and we are successful with a favourable Fortunately, we have economic partnership agreement, great pro-industry our prospects are good. representation in our young people. The CCA strongly encourages We’ve all enjoyed a Japan-Canada Economic the positive Partnership Agreement which p r o - a g r i c u l t u r e eliminates Japan’s 38.5 per cent messaging in the import duty for Canadian beef. YouTube videos A successful agreement with produced by Japan could increase the value participants in the of Canada beef exports to over Cattlemen’s Young $275 million annually and more Leaders (CYL) importantly will increase the value program. The CYL of every animal we produce. program continues to be a huge The United Arab Emirates (UAE) fully success and is a re-opened its door to Canadian constant reminder world-class beef. that there is no Market Access Successes Domestic Issues Update shortage of bright and eager young people In July, the United Nations’ food standards The CCA remains focussed on ensuring the who are passionate defenders of agriculture body, the Codex Alimentarius Commission, long-term competitiveness and sustainability and are looking to stay involved in the agreed on a set of maximum residue limits of the industry. Tools such as a national price industry, and with good reason. for the cattle and hog feed ingredient and basis insurance program, modelled after A recent study funded in part by the CCA

Ontario Cattlemen’s Association Annual Report 2013 ractopamine. This is an important the program available in Alberta, would help examining the industry’s overall economic development for Canada’s cattle industry producers better manage risk. So would good impact found that the cattle industry is as it removes any justification for a non- disaster programs that work for producers in a responsible for $33 billion worth of sales of scientific trade irritant that has hindered timely manner. Disaster programs are ad-hoc goods and services either directly or indirectly trade in Canadian beef to key Asian markets programs and are not part of the Business Risk and that every job in the sector yields like Taiwan and China. It is paramount to Management suite of programs. another 3.56 jobs elsewhere in the economy. note that the approval of the ractopamine Pre – XL event concerns around maintaining For every $1 of income received by workers standard is a victory for scientific decision processing infrastructure until the cattle herd and farm owners, another $2.08 is created making at Codex. expands remain. The impact of having fewer elsewhere and, either directly or indirectly The Regulatory Cooperation Council (RCC) cattle available for processing, particularly through induced income effects, the beef effort to thin the border between the Canada cull cows for producing ground beef, is being sector generates 228,811 jobs in the country. and the U.S. will require a concerted effort to felt and will continue into 2013 and 2014. Innovation has taken on an increasingly see it through to the type of conclusion we The CCA is working to ensure that Canadian important role in driving this industry envision. Important initiatives for producers operations have a competitive advantage. forward. The Beef InfoXchange System under the RCC include roadmaps to achieve Sustainability (BIXS) continues to operate and evolve, with the elimination of unnecessary duplication of The CCA demonstrated its continued ongoing developments to improve program meat inspections for imports, implementation commitment to sustainable beef production and software delivery. There are more than 1. of electronic border clearances, and by joining the Global Roundtable for 5 million detailed carcass records in the BIXS improved approval processes for veterinary Sustainable Beef (GRSB). Like the GRSB, database, with ongoing developments to drugs. the CCA is focussed on developing the improve program and software delivery. This Since the Government of Canada necessary tools to ensure beef production is information is linked to the animal’s CCIA tag terminated the WTO Dispute Settlement environmentally sound, socially responsible ID number and is being submitted by the two Panel against Korea, the CCA has continued and economically viable. major packers in Canada, Cargill Foods and

30 asn aaees bu te importance the about awareness raising Eddleston and Burrage have been effectively for which CCIAactsasadministrator. groups species all from board representation the giving representative, voting as its Gibson Bill with as organization Sheep member board a CCIA’s Canadian joined 2012, (CSF) Federation In representative Darling. Dan Association Canadian replacing Cattlemen’s – of Director-at-Large role second representative the assumed Canada Versteeg Ron of Farmers and Director-at-Large; Dairy Elford as Mark re-elected was Association’s Growers Stock Saskatchewan Chair. Audit and Finance as Association representative Terry Bison Kremeniuk was re-elected Canadian Vice-Chair, respectively. and Chair as re-elected were Burrage Pat Dr. representative Association in cow-calf Alberta meeting producer, and Canadian Veterinary Medical Eddleston, general Darcy annual April, CCIA’s At Board ofDirectors of thelivestockindustry. sectors all from representatives of up made maintains tag that (RFID) information, and is led by a Board of identification system Directors frequency back radio trace a – database (CLTS) System Tracking Livestock Canadian the manages agency The herd. cattle Canadian the and in concerns safety food health animal serious of containment identification to cattle and back trace efficient support to program national incorporated a organization establish led industry-initiated and not-for-profit, Agency a is Identification (CCIA) Cattle Canadian Identification Agency Canadian Cattle in thevaluechainandgovernments. stakeholders all with collaboration in 2013 in success continued to forward look and 2012 I am pleased with the CCA’s achievements of Agri-Food Canada. and Agriculture of Fund Flexibility Agricultural the through funded presently is BIXS system. the in on data submitted have they animals is the on users BIXS registered to information available only This more. and areas ribeye scores, marbling grades, quality and yields economically weight, carcass hot as information important such includes data derived XL Beef. This Computer Vision System camera- hs omte’ role implementing in issues and steps targets, committee’s the identifies this governments, and industry Working collaboratively with identification issues. premises overcoming and recording movement of resolution the in ahead move to reached attained and where consensus was were milestones important Saskatoon, in Saskatchewan, 2011 in Cattle Summit National Traceability the at governments industry and by endorsed was roadmap this of cattle a traceability system for Canada. The direction efficient achieve and (CIP) to effective roadmap sustainable, Plan industry’s the Implementation is Cattle The Cattle ImplementationPlan boards forreviewinearly2013. database will be and presented to CCIA and ATQ system the the on recommendations of and understanding proposal final The CATS. for an costs operational budgets, acquire operational and respective their on have may (CATS) Services Agri-Traceability for important Canadian impact are the assess to boards both study this of results The and made ATQ’s Agri-Trace databases and systems. has CLTS firm CCIA’s assessing on progress significant services professional the Agri- ongoing, and 2012 In and (AAFC). Canada Food Agriculture and (ATQ) Québec Agri-Traçabilité CCIA, participants: principle in Canadawiththe for traceability database professional the feasibility of establishing one multi-species a services firm to conduct a study to determine contracted steering project committee the services, traceability efficient and integrated innovative, quality, With the goal of providing Canada with high- Canadian Agri-TraceabilityServices of Board CCIA’s Directors foreventsin2013. of two rest these the and for speakers requests field to continues CCIA Agency. Inspection the Food and Canadian Beef Canada through Chile and Taiwan Korea, from audiences international Annual educating as well as Producers 2012, Meeting General Beef Alberta Conference and 2012 Industry Beef Saskatchewan the including events at Plan Implementation Cattle the and initiatives CCIA on industry to presentations made have livestock They traceability. advance to together working of Zoning Initiative. Lake Hawk West the of needs the facilitate Alberta. These system enhancements will also to be recorded in the database from outside they will facilitate additional movement data because crucial are updates PID CLTS These register theirpremisesintheCLTSdatabase. to order in PID provincial/territorial a acquire to need will regions these in agri-businesses and operators livestock Canadian of October, As Island. Edward Prince and Brunswick New Labrador, and Newfoundland Scotia, Nova Quebec, Ontario, Yukon Manitoba, Territory, Columbia, British CLTS in for users change database PID will the process means registration This animals. co-mingling with agri-businesses and their operators livestock for PIDs of on generation the position managing territory’s and province each by (PID) addresses initiative high-level This 2013. early number identification provincially-generated premises to database validated, CLTS accept the a modify completed to CCIA project AAFC, with Working a is member. Eddleston Chair Board CCIA which of Committee Review Amendment Regulation the by development under currently is which Act, Animals of Health the to Amendment The Regulation etc.). Species Six the into incorporated being are exhibitions, CIP the in outlined fairs, expectations (e.g., sites co-mingling other 3) and feedlots 2) marts, will project auction 1) CIP: the of areas key costing three assess the forward, Moving manager scopeofwork. sub-committee, a project charter and project CIP three resolutions as well as developed the a CIP costing for 17 organizations from the Canadian support refine confirmed received to CIP, continued committee 2012, In this industry. cattle the in traceability 31 Ontario Cattlemen’s Association Annual Report 2013 Industry In Review

Canadian Cattle Identification Agency Canadians from coast to coast were Advancing Responsible Farm Animal Care Continued polled on their attitudes about food and • Kristen Kelderman was hired full time to farming with their answers compared to the role of Farm Animal Care Coordinator Tag Retention Project similar studies dating back to 2001. In 2011, CCIA, CFIA and AAFC developed and has spent the year managing the • In September, Farm & Food Care co- and initiated a long-term tag retention trial to organization’s farm animal resources. In hosted a North American Forum for collect baseline data on cattle tag retention particular, work has gone into managing Sustainable Agriculture. This session and readability as well as recommend solutions and improving the Animal Care Helpline was attended by delegates from across to enhance tag retention and readability. Service and developing euthanasia Canada and the USA and provided This trial was designed to involve animals training and resources. a good opportunity for discussion from various geographical • The Helpline service responded to areas ranging from British 12 calls in 2012 for dairy and beef cattle, Columbia to Ontario poultry, goats and sheep. to ensure appropriate representation of farming • A total of 123 firefighters, police styles and environments. officers, bylaw officers, animal control To date, thousands of officers and OSPCA inspectors went animals have been through livestock emergency training tagged with approved workshops coordinated by Farm & Food CCIA RFID tags with equal Care and facilitated by Jennifer Woods. distribution of tag types/ New training videos will also be posted brands to each farm test to www.livestockwelfare.com site (selected based on • The Farm & Food Care Foundation appropriate handling hosted Dr. Temple Grandin for a facilities to optimize fundraising lecture in June. Dr. Grandin, tag application and North America’s leading animal welfare retention). expert, also led a training workshop for In this trial, all tags are being applied per about agriculture’s role in providing a processing plant staff while she was in manufacturer’s directions to three study sustainable food supply. Ontario. groups (male and female calf-yearlings, • Farm & Food Care has representation mature cows and bulls) with project • Farm & Food Care staff coordinated on the OMAFRA/Ministry of Community activity reports available following each four Speak Up team training sessions for Services/OSPCA Farm Animal Welfare data collection event (at time of tagging, Ontario farmers in 2012. Since 2005, 260 Task Force, the Poultry Industry Council weaning, summer turn-out, fall gather). The Ontario farmers as well as farmers in four and the National Farm Animal Care final report for this project will include data other provinces have taken this training Ontario Cattlemen’s Association Annual Report 2013 Council. sets regarding tag retention and readability workshop, designed to create confident by ranch, brand of tag, and by each study spokespeople on issues related to food • A new Animal Care Advisory Council group. and farming. has had two meetings in 2012. Council development will continue to be a • Work continued on training Young priority in 2013. Ambassadors in 2012 with presentations to 400 agricultural college students and Farm & Food Care Education and Events Ontario fair ambassadors. In 2013, an online forum will be created to give young • In 2012, Farm & Food Care led tours by Kelly Daynard ambassadors a place to discuss their for students from six Ontario culinary Communications Manager, agricultural advocacy efforts with each colleges (Fanshawe, St. Clair, George FFCO other. Brown, Georgian, Algonquin and Sir Sandford Fleming). Since 2006, 32 tours • In 2012, staff gave 85 presentations and January 1 marked the one-year anniversary have been organized for approximately training workshops to farmers, commodity of Farm & Food Care Ontario, a group that 856 culinary students. was formed with the amalgamation of two staff, agri business employees, service long standing Ontario coalitions: the Ontario club members and politicians. Staff also • Media tours were organized for 75 food Farm Animal Council and AGCare. participated in 106 media interviews on writers and reporters in both Toronto a variety of agricultural topics. and Ottawa this year with support and 2012 Highlights participation from many commodity • Work continues on the new national organizations. Providing Expertise and Leadership on Issues Agriculture Issues Centre Pilot project • Farm & Food Care managed and which is providing leadership and • It was estimated that 1.976 million launched a new national public expertise on issues targeting agriculture Ontarians (including 40,000 students) attitudes study in August. A total of 2,000 and food production practices. visited at least one of Farm & Food 32 Care’s displays at 34 different events Ontario Cattle sourced from the top three per cent of the throughout the 2012 fair and exhibition Corn Fed cattle, is starting to gain strength in season. Feeders’ Association the retail counters. by Jim Clark • The annual children’s creativity contest We have also been very blessed to retain received 1,520 entries. The contest Executive Director, OCFA our brand partnerships with 100 plus gourmet encourages students to document their butcher shops and retailers, many of which visit to a farm, farm exhibit or fall fair The Ontario Corn Fed Beef (OCFB) Program have been with us since the inception of our by drawing a photo and telling a story is the blueprint for our organization’s goal brand in 2001. about their experience. to develop a successful branding program to maintain and grow the province’s cattle As well, Morton Wholesale out of Windsor Public Outreach sector. Ontario continues to expand and grow their wholesale business and the OCFB brand in • A total of 7,500 copies of the 2012 Faces Since the program was developed more than the food service sector across Ontario. of Farming calendar were printed and ten years ago, we have never wavered from mailed to politicians (federal, provincial our original commitment to the producer All combined, I firmly believe that this success and municipal), media, grocery stores and the brand. Many other jurisdictions has translated into stronger markets for and butcher shops. and organizations are now looking closely our cattle. Just to give you a picture of the producer support in cattle numbers coming • Reaching out through social media at what we have started with respect to into the program, as of November, 2012, continues to be a big focus of the the development of the brand and the 223,463 cattle were identified as OCFB. The organization. Farm & Food Care now partnership within the value-chain. year-to-date cattle numbers have grown has about 2,700 followers on Twitter As you will recall, one of the main reasons for significantly year over year. (up 1,000 in the last year) as well as 317 starting an Ontario brand in 2001 was to make followers on Facebook. YouTube and • 2009 - 57,448 head for the year sure that our provincial beef industry took the Pinterest accounts are also receiving • 2011 - 148,066 head for the year key steps needed to maintain and grow the a great deal of traffic with FFC’s 100 • 2012 - 223,463 head as of Nov. 30 province’s beef and agricultural sector. Our YouTube videos being viewed 16,605 program not only relates to the beef sector, We also continue to look for new markets. For times in the last year. it also relates to our important partnership in example, we recently formed a partnership • Three schools participated in a pilot the farm production cycle. One example of “Friend a Farmer” program designed this would be our working to connect farmers to students from relationship with the an urban classroom. Livestock and Grain Farmers of Ontario. crop farmers from Oshawa, Kitchener The OCFB members are and Windsor participated in this year’s cash croppers as well. initiative. The only difference is that we market our grains • Farm & Food Care continued to work on through the cattle we behalf of Ontario commodity groups to feed. Instead of a grain the www.farmingsources.com website trailer, we move it and a which serves as a media database on pile of grain by-products agricultural issues. It is searchable by on the hoof. organization and by topic, and also features an ongoing index of current 2012 has been another Ontario agriculture press releases. great year with numerous successes. The with SSP America – “The Travel Experts.” As hallmark was the growth of the Ontario More information on Farm & Food Care a result, you will now see your OCFB brand Corn Fed Beef Program. I firmly believe that Ontario’s activities can be found on its featured in their restaurants at Pearson Ontario Corn Fed Beef is on the road to even website or you can subscribe to its monthly International Airport in Toronto. So whether more success and producing more value for e-newsletter. The organization’s annual you’re flying out on business or pleasure, make the entire Ontario beef sector. The number of meeting will be held April 3, 2013 in Guelph. sure you stop by the Food Travel Experts and cattle qualifying for the program continued enjoy some Ontario Corn Fed Beef, proudly to increase and producers have remained supplied by our provincial packer partner, committed to the program. Our partnership Norwich Packers. with Loblaw Companies Ltd. continues to grow and flourish. In 2011, the OCFB brand While confident about the future expansion was featured in 156 stores. This past year of the program, the road to continued that number grew to 241 Loblaw stores and growth will not be smooth. We will continue

affiliate stores across Ontario. As part of the to face a number of challenges and hurdles. Association Annual Report 2013 Ontario Cattlemen’s partnership with Loblaw, we launched the Some of these challenges are industry-wide Ontario Corn Fed Beef Certified Platinum while others can be considered specific program. This new premium brand, which is to our program. We face the tough task of 33 Industry In Review

Ontario Cattle Feeders’ Association Ontario Veal Continued Association growing our brand at a time when the overall by Jennifer Haley, cattle numbers are low and the number of OVA Executive producers continues to dwindle. Tighter cattle Director supplies have everyone from producers, packers and retailers watching closely. From 2012 has been another busy our side, it is people in the cow-calf and year for the Ontario Veal feedlot sector that will ultimately make the Association (OVA) with a changes happen and it is producer interest in number of important projects the beef industry that will be key to rebuilding and initiatives taking place. The the beef cow herd, thus helping to maintain OVA continues to partner with and grow fed cattle inventories. both Ontario Goat and Ontario During the past summer, we conducted a Rabbit as the Ontario Livestock 60-store tour of the province and had the Alliance sharing office and chance to talk to many consumers. By and administration costs. large, consumers told us they believed in Together, with our Ontario the Canadian beef industry and the safety Agricultural Sustainability and quality of our beef in general. Yet there Coalition (OASC) members, are still many underlying questions that are we worked extensively on being asked. Consumers have a huge level ensuring that there would be a our website: ontariovealappeal.ca. As well, of respect for farmers in general and I feel 2013 Risk Management Insurance Program we continue to target the health conscious they have shown that support, time and time for Ontario’s veal producers. Albeit with a consumer with a number of programs with again. program cap, the OVA is encouraged to see both Health Check and most recently Weight In closing, the producer and industry support funds continuing to flow to participating veal Watchers. towards the brand by way of funding has producers where needed most. We are now preparing for our upcoming provided the Ontario Corn Fed Beef program, Producer Expression of Opinion vote with The OVA is a member of a number of Ontario’s beef producers and Ontario’s the Farm Products Marketing Commission. important industry organizations such as the consumers a great opportunity to provide This work began in 2003 during the time Agricultural Adaptation Council, the Ontario and source Ontario Corn Fed Beef throughout of the Ontario Cattlemen’s Association Agricultural Commodity Council, the Ontario the province. I would personally like to thank organizational review. Both the OVA and Livestock and Poultry Council, Farm and the Ontario Cattlemen’s Association for their OCA agreed that it would be the natural Food Care, Ontario Agri-Food Education, continued support of the Ontario Corn Fed evolution of our relationship for the OVA to

Ontario Cattlemen’s Association Annual Report 2013 President’s Council and others. The OVA Beef Program. I would also like to take this seek status as its own organization under the believes that together, we can do more to opportunity to thank The Honourable Ted Farm Products Marketing Act. McMeekin, Ontario Minister of Agriculture, achieve our collective goals. Over the past few years, the OVA has worked Food and Rural Affairs, Canada Beef Inc. The OVA held its 5th bi-annual Healthy Calf collaboratively with the Farm Products and The Honourable Gerry Ritz, Minister of Conference in December 2012. New this Marketing Commission to develop and Agriculture and Agri-Food Canada. We’re year, the conference, which attracted over support a proposal that would see the OVA also grateful for the support we receive 400 dairy and veal producers, was held in two have the ability to collect its own $3.00/head from beef producers, processors and other different locations: Stratford and Chesterville. check-off and producer information. This industry partners, retailers and consumers. I Calf health is a top priority for the OVA and would mean an exemption from the Beef look forward to our continued efforts as we its members. As a result, the OVA continues Cattle Marketing Act for dairy calves to avoid make the Ontario Corn Fed Beef Program to support calf health research with the duplication. one of the very bright lights in Canada’s University of Guelph. As well, the OVA agri-food industry. maintains www.calfcare.ca and distributes a The OVA certainly appreciates the excellent bi-monthly electronic newsletter to over 1,000 relationship it has with OCA as cattle industry subscribers. partners. The support of OCA staff and Directors throughout this process has been Consumer promotions and communications most helpful. The producer vote, involving also continue to be another key strategic both veal and dairy producers, will take priority for the OVA. Through our Ontario place March 18-29, 2013. Veal Appeal campaign, one of our goals is to educate consumers about veal with new For more detailed information on the OVA’s recipes and meal solutions. These recipes are accomplishments or to receive a copy of the distributed at various consumer shows and 2012 Annual Report, please contact the OVA events, via our electronic newsletter and on office at 519-824-2942.

34 Weigh & Trim throughout the year. Each sale facility is The LCSA program uses a progressive also required to have their scale inspected compliance system to deal with compromised Inspection Report and certified once a year by a technician animals. The compliance system involves by Mike Draper, Livestock accredited by Measurement Canada. The warning letters, advisory visits and other Community Sales Act VSU requires a scale certificate each year compliance actions prior to referring the Coordinator for LCSA licence renewal. Any concerns incidents for investigation and prosecution. regarding inaccurate weighing of cattle at Unfortunately, in some cases compliance auction should be reported immediately to efforts fail and court action is required. The Veterinary Services Unit (VSU) of the the operator of the auction and to the VSU Several court cases have been completed, Ontario Ministry of Agriculture, Food and Rural as scale tickets are only required to be kept and some are currently before the courts Affairs (OMAFRA) is responsible for a variety for two weeks after the sale date. including: of regulatory programs that help provide an effective cattle marketing system for Ontario. The VSU also conducts trim inspections at • A livestock auction was fined $5,000.00 For example: rail grade slaughter plants to ensure that for not segregating diseased livestock carcasses sold on a rail grade basis are for veterinary inspection. • Under the Beef Cattle Marketing trimmed according to the regulations. • A dairy farmer was fined $1,250.00 for Act, OMAFRA establishes consistent These inspections are necessary to prevent moving a fallen cow to auction. standards for weighing and carcass excessive pre-weigh trimming that may result • An unlicensed cattle dealer has been dressing in settlement for the sale of in reduced payments to producers. charged with multiple counts of failing beef and veal cattle. to obtain a cattle dealers license and is Livestock Community Sales Program • Under the Food Safety and Quality currently before the courts. The VSU provides inspection at livestock Act, OMAFRA enforces fallen animal, • A livestock trucker has been charged auctions through the services of contract off-farm deadstock disposal and beef with moving a fallen dairy cow to auction local veterinary inspectors. The unit also grade labelling regulations. and is currently before the courts. conducts training and appointment of • Under the Livestock Community Sales livestock auction lay inspectors. Lay inspectors VSU staff continue to play an active role Act, OMAFRA ensures that livestock identify abnormal animals for veterinary in animal welfare, with one staff member auction staff meet facility standards inspection. In 2012, over one million animals acting as the provincial representative on and record-keeping requirements, and were marketed through licensed livestock the National Farm Animal Care Council. establish a health and welfare inspection auctions in Ontario. VSU contributes to the development of new system that protects the welfare of national Codes of Practice for the Care In 2012, the VSU conducted continuing livestock sold through licensed public and Handling of Farm Animals and on-farm education sessions across Ontario for lay auctions. animal welfare assessment programs. inspectors on animal health and welfare, lay • Staff in the VSU also regulate the sale inspector duties, equine health and bovine The VSU also works with the Ontario Beef Cattle of livestock medicines and respond to zoonotic diseases. The VSU also conducted Financial Protection Program to ensure that hazards under the provincial Animal captive bolt euthanasia certification for local unlicensed cattle dealers become licensed. Health Act. veterinary inspectors. Producers are encouraged to ensure their dealer is licensed prior to any sale. OMAFRA has taken a number of steps to address issues associated with unfit and compromised animals arriving at licensed sale facilities, including enforcement of the requirement for: • Diseased or compromised livestock to be segregated from healthy livestock at auctions, and; • Fallen animals (animals disabled by disease, emaciation or any other condition that they are likely to die from) Weigh and Trim to not be moved off the farm. The VSU monitors the accuracy of weigh Association Annual Report 2013 Ontario Cattlemen’s scales at auctions that sell cattle by weight. Cull dairy cows continue to constitute the The unit’s Weigh and Trim Inspector randomly majority of the unfit cattle arriving at livestock inspects and tests scales across Ontario auctions. 35 Industry In Review

Ontario Beef Cattle Financial Protection Fund

Financial Statements

INCOME Deduction Income Investment Income Total Income EXPENSE Claims Paid Fund Expenses Total Expenses March 31 March 31 Less Recoveries

1982-90 $ 4,193,421 $ 1,840,250 $ 6,033,670 1982-90 $ 1,144,988 $ 230,190 $ 1,375,178 1990-91 122,045 550,719 672,764 1990-91 1,062,592 26,468 1,089,060

1991-92 122,690 516,580 639,270 1991-92 (4,128) 28,141 24,013

1992-93 129,619 359,584 489,203 1992-93 297,706 26,318 324,024

1993-94 118,522 320,641 439,164 1993-94 0 16,531 16,531

1994-95 117,214 272,497 389,711 1994-95 631,307 25,276 656,583

1995-96 116,336 395,416 511,751 1995-96 (140,770) 39,655 (101,115)

1996-97 122,363 280,360 402,723 1996-97 84,964 55,604 140,568

1997-98 129,849 285,801 415,650 1997-98 1,040 12,874 13,915

1998-99 119,662 330,511 450,173 1998-99 135,420 51,087 186,507

1999-2000 117,271 291,267 408,537 1999-2000 7,534 74,151 81,685

2000-2001 117,586 461,611 579,197 2000-2001 2,086,337 79,302 2,165,639

2001-2002 104,694 210,047 314,741 2001-2002 678,357 192,367 870,724

2002-2003 116,558 196,465 313,023 2002-2003 (39,760) 63,465 23,705

2003-2004 100,233 186,020 286,253 2003-2004 131,342 66,473 197,815

2004-2005 106,275 170,477 276,752 2004-2005 247,787 69,989 317,776

2005-2006 115,188 222,225 337,413 2005-2006 0 64,248 64,248

2006-2007 103,033 254,962 357,995 2006-2007 (350,000) 62,535 (287,465)

2007-2008 102,652 296,185 398,837 2007-2008 0 69,859 69,859

2008-2009 113,422 265,844 379,267 2008-2009 0 67,631 67,631

2009-2010 100,248 262,957 363,205 2009-2010 (31,044) 87,295 56,251

2010-2011 109,882 264,454 374,336 2010-2011 235,110 148,360 716,338

2011-2012 105,346 269,320 374,666 2011-2012 69,371 116,571 402,483

Ontario Cattlemen’s Association Annual Report 2013 Fund Balance at March 31st

Note: 1983 $ 496,350 1994 $5,470,264 2005 $5,265,078 1984 $1,559,367 1995 $5,203,392 2006 $5,538,243 1) Total income in 1982-83 includes a $25,000 start-up grant from OMAFRA. 1985 $2,111,466 1996 $5,816,257 2007 $6,183,703 1986 $2,803,336 1997 $6,078,412 2008 $6,512,681 2) Deductions to the Fund were lowered from $0.20/head to $0.10/head in 1984. Deductions 1987 $3,470,057 1998 $6,480,147 2009 $6,824,578 were lowered from $0.10/head to $0.05/head in 1988 $3,629,155 1999 $6,743,918 2010 $7,131,542 April 1989 for sellers and agents and eliminated 1989 $4,353,020 2000 $7,070,770 2011 $7,122,407 for buyers. 1990 $4,683,492 2001 $5,484,329 2012 $7,311,131 3) Fund expenses include the board and 1991 $4,267,196 2002 $4,928,346 Dec - 12 $6,809,656 expenses for determining financial responsibility. 1992 $4,882,453 2003 $5,218,720 1993 $5,047,632 2004 $5,306,236

36 OCA FinancialReports 37 Ontario Cattlemen’s Association Annual Report 2013 OCA Financial Reports Ontario Cattlemen’s Association Annual Report 2013

38 39 Ontario Cattlemen’s Association Annual Report 2013 OCA Financial Reports Ontario Cattlemen’s Association Annual Report 2013

40 41 Ontario Cattlemen’s Association Annual Report 2013 OCA Financial Reports Ontario Cattlemen’s Association Annual Report 2013

42 43 Ontario Cattlemen’s Association Annual Report 2013 OCA Financial Reports Ontario Cattlemen’s Association Annual Report 2013

44 45 Ontario Cattlemen’s Association Annual Report 2013 OCA Financial Reports Ontario Cattlemen’s Association Annual Report 2013

46 47 Ontario Cattlemen’s Association Annual Report 2013 OCA Financial Reports Ontario Cattlemen’s Association Annual Report 2013

48 49 Ontario Cattlemen’s Association Annual Report 2013 OCA Financial Reports Ontario Cattlemen’s Association Annual Report 2013

50 OCA 2013 Preliminary BudgetSheet2

2013 INCOME BUDGET

Checkoff Income License Fees (Gross) $ 3,360,000 Less: CCA 380,000 CCA Legal Assessment 60,000 National Checkoff 1,108,800 Ontario Veal Association 400,000 Less: Veal NCO Returned 169,000 Commissions 51,000 Seven Day Dealer Refund 155,000 NET CHECKOFF INCOME $ 1,374,200

Other Income Interest/Investment Income $ 85,000 Toronto Stockyards Land Development Board 993,334 Lease Revenue 17,000 Project Income 2,000 Brand Registration 1,000 SUBTOTAL $ 1,098,334

Total Net Income $ 2,472,534

EXPENSES

Administrative & General Elected Officers Remuneration $ 200,000 Elected Officers Expenses 190,000 Net Salaries and Benefits 690,000 Staff Expenses 60,000 Staff Training 6,000 Postage 13,000 Premise Costs 75,000 Office Supplies/Equipment Rentals 62,000 Telephone & Fax 22,000 Legal 12,000 Audit & Accounting Services 12,000 Amortization 18,000 Annual Meeting - Hotel & Voting Delegates 155,000

SUBTOTAL $ 1,515,000 Ontario Cattlemen’s Association Annual Report 2013 Ontario Cattlemen’s

Page 1 OCA Financial Reports

OCA 2013 Preliminary Budget

Sheet2

Expenses Continued

2013 BUDGET

Memberships OACC/AAC $ 1,150 Farm & Food Care Ontario 39,480 OAFE 500 OFA/CFFO 750 OFC 4,600 OIMP 1,050 Grants County Grants and Insurance 200,000 Miscellaneous 6,500 Communications 130,000 Lobbying Expense 155,000 Trade Shows 8,000 License Fee Enforcement 103,000 SUBTOTAL $ 650,030

Research, Industry Development, Market Development $ 115,000 Calf Club Project 50,000 Verified Beef Production Quality Starts Here 50,000

Ontario Cattlemen’s Association Annual Report 2013 Ontario Corn-Fed Beef Project 200,000 Ontario Beef Breeder Co-op Program Support 6,000 Feedlot/Cow-Calf/Government Relations Committees 10,000 TOTAL OPERATING EXPENSES $ 2,596,030

GAIN /LOSS ON OPERATIONS $ (123,496)

Page 2

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University of Guelph - Animal and Poultry Science Ontario Cattlemen’s Association Annual Report 2013 Ontario Cattlemen’s

59 OCA’S 51st ANNUAL GENERAL MEETING DOUBLETREE BY HILTON HOTEL, 655 DIXON ROAD, TORONTO

Wednesday, February 20, 2013

9:00am Welcome and Convene, Dan Darling, OCA President Elections to the 2013 OCA Board of Directors Canadian Cattlemen’s Association Update Update on the Beef Cattle Code of Practice Ontario Mapleseed Pasture Award Presentation 12:15pm Lunch 1:15pm Reconvene 18th Annual Cattlemen’s College Elections to the 2013 OCA Feedlot and Cow-Calf Committees In conjunction with the OCA Annual General Meeting Elections to the Canadian Cattlemen’s Association February 19, 2013 Farm Animal Care Helpline Update Doubletree by Hilton Hotel, Toronto The Environmental Stewardship Award Presentation Becoming a Beef Ambassador, Canada Beef Inc. Debate on Resolutions

5:30pm Past Presidents Reception PROGRAM 6:30pm 2013 OCA ANNUAL BANQUET Presentation of Queen Elizabeth II Diamond Jubilee Awards 7:00pm Welcome After Dinner Performer: Comedian, Damian Mason Greetings from Pfizer Animal Health Canada Lyle Miller, Highway 21 Feeders, Alberta Brian Perillat, Canfax Thursday, February 21, 2013 Please note that the Cattlemen’s College is an optional program 9:00am Reconvene Annual Meeting for the 2013 OCA Annual Meeting. OCA will not pay for additional room nights or per diems for Cattlemen’s College. Keynote Speaker: There is no registration required for this event. Wayne Stark, CEO, Pursuit Development Labs “Ontario Beef Business: Current Situation, Future Possibilities”

Producer Panel Discussion: Spousal Program “Ontario Beef Business: Building a Strong Foundation” Sponsored by Daco Animal Nutrition

12:00pm Lunch February, 20: Trip to Royal Ontario Museum 1:00pm Beef Cattle Research Council Update February, 21: Trip to Square One Shopping Centre Agricultural Research Institute of Ontario Update OCA Board of Directors Q & A Session Adjourn (late afternoon)

ONTARIO BEEF BUSINESS: THE ENGINE OF RURAL ONTARIO 2013 OCA Annual General Meeting

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