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5349760315.Pdf PRICE “LESS” FASHION Dedicated retailer to the other India V-MART RETAIL LIMITED | ANNUAL REPORT, 2014-15 DISCLAIMER In this annual report, we have disclosed forward-looking information to enable investors to comprehend our prospects and take informed investment decisions. This report and other statements – written and oral – that we periodically make contain forward-looking statements that set out anticipated results based on the management’s plans and assumptions. We have tried wherever possible to identify such statements by using words such as ‘anticipates’, ‘estimates’, ‘expects’, ‘projects’, ‘intends’, ‘plans’, ‘believes’ and words of similar substance in connection with any discussion of future performance. We cannot guarantee that these forward-looking statements will be realised, although we believe we have been prudent in assumptions. The achievement of results is subject to risks, uncertainties and even inaccurate assumptions. Should known or unknown risks or uncertainties materialise, or should underlying assumptions prove inaccurate, actual results could vary materially from those anticipated, estimated or projected. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Contents Our journey over Business verticals Chairman’s message 04 05 the years 06 Performance in Year-on-year Strengths 10 numbers 11 comparison 18 Management discussion Footprint Business model 19 20 22 and analysis Corporate social Senior management Our promoters 28 responsibility 29 30 personnel 31 Corporate information 32 Notice 46 Directors’ Report Corporate Governance Financial Statements 72 Report 83 There are a number of Indias within India. The chic upmarket India. And the aspiring underpenetrated mid-market India. It would have been easier to market to the chic upmarket India. At V-Mart, we selected to retail to the aspiring, under- penetrated mid-market India instead. And that has made all the difference. V-Mart reported a 49% increase in PAT and a 25% increase in EBITDA in 2014-15, both being among the highest within its industry. Availability. Accessibility. Affordability. At V-Mart, we are focused on servicing the widening needs of an aspiring India – with a difference. Not the India that lives in the metro cities. Not the India that frequently travels abroad. Not the upper- class India. But the ‘other’ India. The India outside its metro cities. The larger middle-class India. The India that lives in Tier II and Tier III locations. The relatively under-penetratedu India. The relatively under-serviced India. The aspiring India. The result is that V-Mart reported a CAGR of 35% and 56% in revenue and PAT respectively over a period of five years ending in 2014-15, indicating sustained profitable growth. Our stores V-MART ASPIRE V-Mart Aspire caters to the youth segment with apparel which is in sync with the latest trends. We stay abreast of market developments to purchase and stock merchandise accordingly. 2 V-MART Who we are Established in 2002 as Varin Commercial Ujjain and Motihari, among others. Private Limited (later renamed as V-Mart Over the years, V-Mart Retail Limited Our Retail Limited), the Company was one (VMRL) has evolved into a one-stop of the pioneers in setting up family family shop in non-metro locations with vision fashion stores – in the value-for-money a diversely comprehensive portfolio of Create value and make our retail segment across various small retail offerings around the positioning ecosystem proud Indian towns and cities like Sultanpur, of ‘Price-less Fashion’. What we do Our business is spread across three in Tier-II and Tier-III locations of the Our verticals – apparel, general merchandise country. (non-apparel and home mart) and The Company caters to the aspiring mission kirana bazaar . • Care for customer aspirations middle-class population, targeting the The Company offers customers a fashion-led aspirations of the youth and • Discover and nurture talent range of products at reasonable prices, young families. • Sustain ethical growth emerging as a destination-of-choice • Harness vendor relationships Where we are The Company enjoys a pan-India presence The Company’s store coverage was 8.83 across Tier-II and Tier-III locations. lac square feet at the close of the year under review increasing from 7.12 lac As of 31st March 2015, the Company’s square feet coverage as on 31st March 108 stores were spread across 91 cities 2014. in 12 states and union territories; the Company had 89 stores as on 31st March 2014. V-MART PLUS V-MART CORPORATE V-MART VALUES V-Mart Plus caters to all age groups and V-Mart Corporate targets office-goers V-Mart Values caters to all age groups serves the basic as well as discretionary (both male and female) and the product and focuses on cost-competitive but needs of customers. Since these stores line has been internally termed as Gold quality products, keeping in mind the serve customers of all age groups and Line Fashion. These stores are located economic profile of the inhabitants of sections of the society, the Company in areas where the population mostly the region. stocks merchandise accordingly. comprises working professionals. ANNUAL REPORT 2014-15 3 Apparels and accessories The Company provides a wide range apparels and accessories for men, women, boys, girls and infants. General merchandise Non-apparel division: Footwear, books and stationery, toys and games, purses Business and clutches, fashion jewellery, bags and luggage. verticals Home mart division: Home furnishing, kitchenware, crockery, gifts and novelties. Kirana bazaar FMCG products, packaged food items, beauty and personal care, homecare and staples.* V-MART Apparels General Kirana bazaar merchandise Non-apparel Home mart Men’s FMCG products Footwear Home furnishing Packaged Women’s food items Fashion jewelry Kitchenware Beauty and Boy’s personal care Books and stationery Crockery Girl’s Home care Toys and games Gifts and novelties Toddler’s Staple products* Bags and luggage Accessories Purses and clutches *This has been discontinued in stores opened after 31st March 2012. 4 V-MART Our journey over the years. 2002 Incorporated as Varin 2003 Commercial Private Limited. Launched the maiden store in Gujarat. 2004 Established its maiden store in New Delhi. 2006 Renamed V-Mart Retail Private Limited; crossed 100,000 square feet in aggregate retail space. 2008 Converted from a private limited to public limited status; secured equity funding from Naman Finance (Aditya Birla Group) and DB 2011 Corp Limited. Crossed turnover of over H2,000 million; declared a dividend of 4%. 2012 Crossed 500,000 square feet in retail space; extended its presence to more than 50 cities Granted 153,252 ESOPs under the V-Mart 2013 ESOP scheme and declared a dividend of 4%. Made a pre-IPO placement of 12,50,000 equity shares; made a public issue of 44,96,000 equity shares; issue oversubscribed 1.2 times; attracted 2014 marquee institutional and HNI investors. Opened 23 new stores across 190,000 square feet; strengthened supply chain, built capabilities and invested in infrastructure; 2015 achieved incremental footfall of 31.58%. Consolidated distribution centres at a single location, launched vendor portal to facilitate vendor management, crossed the 100 stores – mark; currently, 108 stores spread across an area of 8.83 lac square feet. Shifted corporate office of the Company to Gurgaon and reconstitution of Board. ANNUAL REPORT 2014-15 5 Chairman’s message IT IS WITH BOTH e , at V-Mart are Driving operational EXTREME PLEASURE AND propelled by have a excellence differentiated and A SENSE OF GRATITUDE W We continue to enhance productivity farsighted objective. We are humble TO OUR ASSOCIATES so as to optimise our operational yet possess firm values and have expenditures. AND CUSTOMERS THAT thousands of associates who are I PRESENT THE 13TH committed to do what is best for A continued thrust on increasing ANNUAL REPORT OF our customers and the society at sales is foremost towards accomplishing our objectives. By V-MART FOR 2014-15. large. The future is poised to become more vibrant especially with digital keeping our operating expenses commerce accelerating, which low and purchasing economically, would empower us to serve our we are well-positioned to sell at customers in innovative ways. Our comparatively lower prices which, in customers increasingly look forward turn, will encourage and drive our to value addition, a wider variety customers to buy from us. Further, and improved buyer experience that our work culture draws upon best leads to an enhanced shopping practices to continually improve our experience in terms of both time processes. and money saved. The combination Optimal capital investments form of our human capital and exciting the backbone of our operational market opportunities makes me even excellence and business development more confident about our growth projects. Our associates have prospects. increasingly proved their worth by bringing down expenses related to Positioning ourselves to serve setting up new stores and renovating our customers better them. A keen emphasis on capex V-Mart has been perennially optimisation is the cornerstone of our committed to providing robust store new project development initiatives. sales across all markets by scaling its marketing efforts, maintaining Embracing the challenge of an extremely competitive pricing changing proactively strategy and customer-centric service Cognisant of the need to change delivery. constantly, we have equipped In keeping with our strategy to ourselves with all that is required focus on Tier-II and Tier-III cities, we to prosper in the unfolding retail are committed to keep prices low scenario. and competitive on the back of a Our objective is clear, and that is 25 continued endeavour to maintain to enable people to buy quality increase (%) in the a low cost infrastructure. The price merchandise from us at the lowest EBITDA of the Company leadership is the epitome of our possible rates – and our strategy will in 2014-15.
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