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From Strength to Strength— an Overview of the Business Units of the World’S Largest E-Commerce Company

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From Strength to Strength— an Overview of the Business Units of the World’S Largest E-Commerce Company Alibaba Group: August 5, 2017 From Strength to Strength— An overview of the business units of the world’s largest e-commerce company Deborah Weinswig, Managing Director, FGRT 1 [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Copyright © 2017 The Fung Group. All rights reserved. August 5, 2017 Table of Contents Executive Summary ............................................................................................................. 3 Core Commerce ................................................................................................................... 5 Taobao—C2C Retail E-Commerce ....................................................................................................................... 6 Tmall—B2C Retail E-Commerce ........................................................................................................................ 10 Juhuasuan—A Sales and Marketing Platform for Flash Sales ........................................................................... 13 1688.com—China’s Online B2B Wholesale Marketplace ................................................................................. 15 AliExpress—Global B2C Online Marketplace .................................................................................................... 18 Alibaba.com—Global Online Wholesale Marketplace ...................................................................................... 20 Lazada—South-East Asia Based E-Commerce Platform .................................................................................... 22 Digital Media and Entertainment ....................................................................................... 24 Alibaba Pictures—Digital Media and Entertainment ........................................................................................ 25 Xiami—Music-Streaming Platform .................................................................................................................... 28 Alibaba Sports—B2B Sports and E-Sports Platform .......................................................................................... 30 Youku Tudou—Video Content Platform ........................................................................................................... 32 UC Web—Mobile Internet Services .................................................................................................................. 34 Innovative Initiatives ......................................................................................................... 36 DingTalk—Enterprise Messaging Platform ....................................................................................................... 37 YunOS—Cloud-Based Operating System .......................................................................................................... 40 AutoNavi—Digital Map, Navigation and Location-Based Services .................................................................... 43 Alibaba Health—Online Healthcare Platform ................................................................................................... 46 Others–Local Services and Enabling Functions of Commerce ............................................. 48 Koubei—O2O Local Services ............................................................................................................................. 49 Cainiao Network—Affiliated Logistics ............................................................................................................... 51 Ant Financial—Online Financial Services Provider ............................................................................................ 53 Alipay—Third-Party Online Payment ................................................................................................................ 56 Alibaba Cloud—Provider of Cloud-Computing Services to Businesses and Entrepreneurs .............................. 60 Alimama—Data-Driven Marketing Technology Platform ................................................................................. 62 Appendix ........................................................................................................................... 65 Alibaba’s 25 Operation Units ............................................................................................................................ 66 Deborah Weinswig, Managing Director, FGRT 2 [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Copyright © 2017 The Fung Group. All rights reserved. August 5, 2017 Executive Summary Alibaba was established in 1999 as a business-to-business (B2B) portal Alibaba is China’s largest e- connecting Chinese manufacturers to overseas buyers, essentially making it commerce company with a easy to do business anywhere. The group has since grown to become the vision to be a truly global largest e-commerce company in the world in terms of gross merchandise company. volume (GMV). For the fiscal year ended March 31, 2017, Alibaba had a GMV of ¥3.8 trillion (US$0.43 trillion) and 454 million annual active buyers on its marketplaces. In this report, we provide an overview of Alibaba’s different business segments, and how they all work together using its platforms and big data technology to enable small enterprises to compete more effectively. Vision—“Born in China, Grow for the World”: Executive Chairman Jack Ma has a long-term vision for the company: he wants Alibaba to become a truly global company, providing solutions to real world problems and using e- commerce to help globalization by making trade more inclusive. The company’s long-term strategic goal is to serve 2 billion consumers—one- third of the world’s total population—and to support the profitable operation of 10 million businesses on its platforms by 2036. By fiscal year 2020, Alibaba expects GMV to more than double to reach US$1 trillion. Alibaba—in it for the long haul: The group’s philosophy is to build long- term strategic value and drive synergies for its global business through organic growth and strategic acquisitions. Technology has been the driving force behind the phenomenal growth of the Alibaba economy, and will continue to drive it going forward. The group continuously incubates new business units, allowing them to gain traction and to generate sustainable cash flow. An overview of Alibaba Group: Since its founding, the group’s operations have been anchored in core commerce, which still accounts for 72% of total revenues in fiscal year 2017. The company has since moved into new areas such as digital entertainment and local services through investments and organic growth. Our discussion is based on the broad categories of core commerce, digital media & entertainment, innovation initiatives, local services and enabling functions of commerce. Source: alibabagroup.com Deborah Weinswig, Managing Director, FGRT 3 [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Copyright © 2017 The Fung Group. All rights reserved. August 5, 2017 Core commerce: Core commerce refers to the combination of retail and wholesale commerce business. There have been two notable shifts in Alibaba’s retail commerce platforms: first, from its origins as a marketplace The Alibaba ecosystem to becoming a social commerce platform, allowing consumers to have fun expanded into areas such as exploring; and second, its move from online to offline, providing consumers digital entertainment, innovative with a seamless omnichannel experience. initiatives, local services and Units: Alibaba.com, 1688.com Taobao, Tmall, AliExpress, Lazada, Juhuasuan infrastructure through investments and organic growth. Digital media & entertainment: This segment was established with the aim of making the shopping experience more enjoyable for consumers. Alibaba sees strong synergies between commerce and entertainment. Thus, it has been building its content-generation ecosystem and leveraging its media assets to transform commerce and bring new users and data to the Alibaba ecosystem. The digital media and entertainment segment provides videos, movies, newsfeeds, music, sports, literature and games to consumers. Units: Youku Tudou, UC Web, Alibaba Sports, Alibaba Pictures, Xiami Innovative initiatives: This segment includes service offerings that aim to expand Alibaba’s ecosystem and foster a sense of community. Units: YunOS, AutoNavi, DingTalk, Alibaba Health Others—local services and enabling functions of commerce: This segment comprises the key infrastructure of Alibaba’s ecosystem. Technologies such as cloud computing, payments, logistics and local services which penetrate every facet of consumers’ daily lives. Source: alibabagroup.com Units: Koubei, Cainiao Network, Alipay, Ant Financial, Alibaba Cloud, Alimama Deborah Weinswig, Managing Director, FGRT 4 [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Copyright © 2017 The Fung Group. All rights reserved. August 5, 2017 Core Commerce Deborah Weinswig, Managing Director, FGRT 5 [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Copyright © 2017 The Fung Group. All rights reserved. August 5, 2017 Taobao—C2C Retail E-Commerce Taobao is China’s largest consumer-to-consumer (C2C) online marketplace operated by Alibaba. Source: world.taobao.com Business Overview Taobao is China’s largest consumer-to-consumer (C2C) online marketplace. Sellers post items on virtual shops for buyers to browse and purchase using third-party
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