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Shared : Turning into

Paul Steinberg Director of Americas, Avego Paul.Steinberg (at) avego.com

(c) 2010 Avego The Transport Network! Lessons learned! Fear of “the Other”! Fear of “the Unknown”!

Most people would rather stay in an uncomfortable place, ! than to discover better options.! Dislike of waiting/uncertainty!

People would prefer to take their own transport " than to wait for uncertain transport! A Problem with Cars & Congestion!

• 400,000 people added to the globe every day • Congestion growing at rate of 15% per year • Infrastructure cannot keep pace • Oil supply is depleting • Transportation is 1/3rd of all global warming • SOVs represent 75% of transportation emissions

• 85% of all seats on the 7 road are empty Shared Transport!

[shaird trans(-pawrt, -pohrt)] noun - ! Private offering wasted excess capacity to the public. !

(Generally facilitated through real-time location information and communications, with incentives for behavioral change).!

—Synonyms 1. dynamic carpooling, 2. dynamic ridesharing, ! 3. ad-hoc carpooling, 4. digital , 5. shared-cost transport, 6. shared , 7. casual carpooling, ! 8. .!

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Using Market Forces to harness consumer self-interest Driver Passenger

85% of fare $1 + 25c per mi Avego Components 17 Emerging ST Network!

! "#$%&'%$()$*+#),-#+(.*+%,/)$#+ ! "#$%&'%$()$*+',.)$.)+

18 Organic! denoting a relation between elements of something such that they fit together harmoniously as necessary parts of a whole : the organic unity of the integral work of art.!

• characterized by continuous or natural development! Emerging ST Network!

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20 Avego in the News Top 5 New Technologies Why we like it: High green factor. Brings efficiency to Top 10 from DemoFall AND TechCrunch 50 the perpetually wasteful act of driving alone.

Avego.com- The Future of Pooling This is a great way to reduce commuting expenses. It should resonate with anyone looking to help the environment and save money in the process. 12 Promising New Web Sites and Services At Demo Fall 2008 developers unveiled new Web sites and services. Here’s one of our favorites. uses the iPhone’s GPS to connect drivers who have empty seats with Avego: Carpooling 2.0 Via the riders in need of a lift. It also iPhone : one of the top 10 mobile automatically calculates the gas applications launching at Demo - fees owed by the passenger to the this one’s greener than the rest. driver, and then takes a cut of that exchange. Sounds promising.... [they are] calling the service “shared transport” but to us it looks a lot like carpooling brought into the always-on 21 Internet age. The Solution Comes in Many Forms!

22 Functional Overview!

Avego Shared Transport

1. Ridesharing 2. Management System – Commute trip ride-matching – Automated vanpool formation – self-administration – Vanpool self-management – Organic expansion of ridesharing – Roster management participation – Automated National Transit Database (NTD) – Automated commute logging Reporting – Guaranteed ride home – Back-end vanpool operations and fleet – Integration with other ride-matching management facilitators – Service provider/ administrator reporting and user management

3. Dynamic Ridesharing – Location-based real-time ride-matching – Automated rider transaction management, including payments – Real-time passenger information (RTPI) – Automated reporting on usage activity 23 – Security features Strictly Confidential Expectations! Fear! Fear! Reality! Multi-Modal Options! What Can Government Do?!

• Encourage pilot implementations! • Extend the tax breaks for commuters using public transit to shared transport users! • Allow Federal Workers to use commute benefit for Shared Transport ! • Provide explicit guidance on cost-recovery allowances for carpoolers! • Encourage better information sharing about public transit and shared transport options! • (longer term) Encourage land-use to favor public/shared transport vs. current focus on private SOVs ! • Convert more public highway lanes to HOV lanes!

29 Shared Transport Pilots!

• Why Pilots?! – Area-by-area development of the network! – Build critical mass at a major campus environment! – Improve the user experience! – Learn how to roll out other Shared Transport pilots! • UCC Pilot! – The first of its kind in the world! – Showcase for our technology! – Worldwide interest! • WSDOT Pilot! – The first of its kind in the USA! – Project team includes WSDOT, Nelson/Nygaard, Washington Univ ! – Opportunities with TMAs and MPOs from Seattle to Redmond!

30 Case Study: Covoiturage!

• One of Europe’s most successful carpooling websites with 230,000 registered participants. • By implementing a branded French version of Avego Shared Transport, CoVoiturage is able to offer a new dynamic ridesharing experience - and generate new revenues. • Avego benefits by expanding the base of for its real-time ridesharing product amongst CoVoiturage’s base of active members. • Together, the two companies provide a means for sharing rideshare data between multiple rideshare sources to generate a larger shared user community and increase the likelihood of matches. Avego Products!

• Futurefleet – For and coach operators – Electronic ticketing, real-time passenger info, detailed reporting, etc. – 10x more affordable than legacy systems

• Shared Transport – For individual commuters – A marketplace for drivers to offer unused seats to others in real-time – Automated real-time ride-matching, financial transaction, real-time passenger information • Avego Vanpool – For vanpool operators – End-to-end real-time management system for vanpool operators – Vanpool formation, management & reporting 32 For more info: Paul Steinberg Director of Americas, Avego Q&A?! Paul.Steinberg (at) avego.com or [email protected]