Linguistic Landscape, Greenlandic, Danish, Nuuk, Greenland, Signs, Multilingual, Urban, Minority, Indigenous
The linguistic landscape of Nuuk, Greenland Abstract The purpose of this article is to present and analyse public and private signs in the linguistic landscape of Nuuk, the capital of Greenland. Nuuk is a trilingual environment including the indigenous language (West Greenlandic), the former colonial language (Danish), and the global language (English). West Greenlandic is a somewhat unusual case among indigenous languages in colonial and postcolonial settings because it is a statutory national language with a vigorous use. Our analysis examines the use of West Greenlandic, Danish, and English from the theoretical perspective of centre vs. periphery, devoting attention to the primary audiences (local vs. international) and chief functions (informational vs. symbolic) of the signs. As the first investigation into the Greenlandic linguistic landscape, our analysis can contribute to research on signs in urban multilingual indigenous language settings. Keywords: linguistic landscape, Greenlandic, Danish, Nuuk, Greenland, signs, multilingual, urban, minority, indigenous 1. Introduction The purpose of our study is to analyse public and private signs in the linguistic landscape of Nuuk, the capital of Greenland. Scholarly enquiry into the linguistic landscape seeks to ascertain the practices and ideologies relating to the language appearing in public spaces. The public spaces included in this type of analysis consist of official signs (e.g. traffic signs, street names, government notices), private signs (e.g. shop names, private business signs, personal ads), graffiti, food packaging, notes, discarded items, and moving signs on buses or t-shirts (see e.g. see Gorter, 2006; Shohamy & Gorter, 2009; Jaworski & Thurlow, 2010). The dynamic, constantly mediated multimodal linguistic landscape gives space its meaning and interacts with the built environment (Moriarty, 2014a).
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