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AGREEMENT FOR GLOBAL BRAND AWARENESS AND STRATEGIC COMMUNICATIONS CAMPAIGN FOR PROJECT SISF

DATED 23 JULY 2009

1 PARTIES 1.1 This Agreement is made by and between FBC MEDIA (UK) LIMITED of 12-16 Laystall St, EC1R 4PF (“FBC”) and SISF of Address (“The Client”).

2 TERM 2.1 This agreement runs from 1 September 2009 to 28 February 2011. Unless otherwise specified, all references to deliverables contained in this contract are for the 18 month period from 1 September 2009. 2.2 The parties shall meet every three months to review progress and re-examine priorities on a flexible basis every six months to plan ahead. 2.3The parties shall sit down no less than 60 days prior to the end of the Term to discuss and agree the details of a further Agreement.

3 STRATEGIC COUNSEL, PLANNING AND ADVISORY SERVICES 3.1 FBC shall make available the services of John Defterios (JD), Matthieuse Coombes-Olney (MCO), Eckart Sagar (ES), Patrizia Marin (PM), and (AF) to act as principal advisors in the management of their Strategic Communication and International Outreach strategy. During the Term, JD, MCO, and AF shall proactively manage this project and shall be in SISF for the purposes of media planning and strategic meetings at or before the beginning of every quarter. 3.2 FBC will also provide a team of media and public affairs specialists to assist with the placement of interviews on and around summits, bi lateral meetings and events as agreed. 3.3 FBC shall organise itself to enable a rapid deployment for ad hoc interventions according to demand and shall, subject to agreement, accelerate the timing of the work performed under this contract as required by SISF. 3.4 FBC shall regularly (no less than quarterly) meet SISF representatives to review the operational plan for future periods and so provide flexibility, in a manner that permits SISF to reassign deliverables as they see fit within the overall budget, in timing and geography of deliverables within this contract.

4 INTERNATIONAL MEDIA PLACEMENT AND NETWORK 4.1 FBC shall plan and co-ordinate the public relations initiatives under this agreement including the implementation of a print campaign in the UK and across an international network. A Senior Public Relations Executive shall be allocated to this task on a full time basis as well as media relations managers in London, Italy and globally.

5 CYBERSPACE AND ONLINE SPECIAL SERVICES 5.1 FBC will utilise Search Engine Optimisation (SEO) to bring positive stories to the top of search engine pages. FBC will conduct monthly online monitoring, Blogs, websites, international articles etc. to measure international perceptions and ensure that the campaign remains proactive and in alignment.

6 BROADCAST FEATURE REPORTS 6.1 During the Term, FBC shall produce three (3) stories highlighting various aspects of SISF. These will be at the rate of one every six months. 6.2 These stories shall be suitable for insertion into ‘World Business’ (the “Programme”) which runs on CNBC Europe, CNBC Asia, Al Arabiya and PBS. Each Story shall run between four and five minutes. 6.3 Story outlines will be agreed between the Parties and shall be balanced and include opposing views on the issues. 6.4 The Stories will be produced by FBC who shall retain editorial supervision. SISF shall input to research, and make recommendations for interviewees. 6.5 Development of the first Story idea will take place in the first period September 2009 - February 2010 after a meeting of both parties. 6.6 SISF and FBC will jointly recommend three (3) events or themes for the period to February 2011 as a basis for these Stories. Story subjects must be confirmed in writing at least 20 days prior to the filming of each Story.

7 PRODUCTION AND DISTRIBUTION SCHEDULE 7.1 The Broadcast feature reports are intended for distribution on World Business. ‘World Business’ airs on CNBC Europe, CNBC Asia, Al Arabiya, and other channels set forth in Schedule A. The Programme currently airs three times on CNBC each week. A list of other channels on which the Programme is currently distributed and is reasonably expected, but not guaranteed, to continue to be distributed together with transmission times and household coverage is attached at Schedule A. FBC is not responsible for programme schedule changes during the Term, but FBC shall guarantee two primetime airings of ‘World Business’ on CNBC Europe. 7.2 FBC shall distribute three (3) of the Special Feature Stories on its in-flight programme World Business Special Edition. This programme currently airs on 29 carriers as listed in Appendix 1. This list is subject to change. Some airlines carry News Features on a bi-monthly basis and FBC will plan News feature placement accordingly. FBC is not responsible for programme schedule changes during the term of the contract. Airlines are subject to change. 7.3 SISF may use the Stories, including the raw material from which the programme is drawn, for non-public broadcast and/or for SISF’s marketing and promotional purposes. All costs associated with such use including tapes and shipping shall be covered by SISF. 7.4 All rights for usage of the Stories, including the raw material from which the programme is drawn, for non-public broadcast and/or for marketing and promotional purposes, extend and are granted to SISF. 7.5 FBC will provide to SISF in 2 weeks after each production and distribution a full report of placement and usage by broadcasters internationally along with 2 DVDs. SISF will assign one recipient of the materials who will be responsible for internal distribution. 8 ANALYTICAL REPORTING ON RESULTS 8.1 During the Term, FBC will utilise a full range of media analysis tools and provide a report for each period (3 x 6 months) containing media coverage results and all FBC activity within each period. A full and inclusive report will be presented at the end of the 18 month contract. 9 BROADCAST NEWS FEEDS 9.1 During the Term, FBC shall produce three (3) Broadcast News Feeds (BNFs). 1 in each 6 month period. 9.2 Each BNF shall be between 6 and 8 minutes and will be sent to over 500 broadcasters in over 100 countries. In addition, FBC will send a written advisory to encourage take up and will subsequently contact news stations to establish usage. 9.3 The BNF subjects shall be selected by SISF in consultation with FBC and focus initially on announcements establishing SISF and subsequently on marketing events world wide. They shall be produced by FBC with SISF inputting to research, and making recommendations for interviewees. 9.4 The SISF Project Manager will be entitled to approve each BNF. FBC shall work closely with the SISF project manager to ensure that the editorial integrity of the BNF is sound and targeted to maximise global pick up from the international broadcasters.

10 INTERVIEW PLACEMENT 10.1 FBC will arrange three (3) interview placement event / days for key SISF representatives and other spokespeople coordinating live and pre-recorded interviews on the most respected broadcast platforms such as but not limited to CNN, Bloomberg, CNBC and BBC.

12 EVENT ORGANISATION AND PLANNING .1 During the Term FBC will provide specific event support, coordination and planning as requested in tandem with SISF on events such as the World Economic Forum, Davos

13 INTERNATIONAL MEDIA TRAINING 13.1 FBC will provide International Media Training Sessions and advice as and when requested for senior SISF executives for two (2) sessions focussing on the subtleties of working with foreign media, message management, cross-cultural platforms, handling difficult questions etc. to ensure best possible exploitation of media opportunities. 13.2 FBC will further provide International Media Training for operational level staff, ten to fifteen (10-15) people to help ensure aligned messaging, basics of media handling, positive stakeholder management etc. ultimately devising a bespoke ‘Ambassador Course’ to help ensure staff understand the correct process for dealing with the media and other stakeholders. 14 OBLIGATIONS OF SISF WITH RESPECT TO THE PRODUCTION WORK PERFORMED .1 SISF agrees to facilitate FBC’s access to available video and film archive for the making of the Stories, Documentaries, Vignettes and BNFs. SISF also undertakes to assign a project manager representing the group (“Project Manager”) and a translator when needed to work with the FBC team. .2 During the said production of each BNF, it is agreed that one person from SISF will be assigned to provide editorial clearance, within two hours of receipt of a script, to facilitate FBC’s satellite distribution and placement of the produced story.

15 FEES, EXPENSES AND PAYMENT TERMS 15.1 FBC shall charge the Client a total fee of €741,000 (Seven Hundred and Forty One Thousand Euros) for the work performed in the period under this Agreement as set out in the budget at Schedule B. 15.2 Fees charged shall be exclusive of all travel costs and accommodation expenses incurred by FBC in performing the work under this agreement. Such costs, estimated at 7-9% of the total project costs, shall be capped at no more than 7% of the total in 15.1 above. 15.3 The Client shall pay the fee described in 15.1 as follows: -30% within fourteen (14) days of beginning of actual contract: €222,300

-Payment by 01 December 2009: €129,675

-Payment by 01 April 2010: €129,675

-Payment by 01 August 2010: €129,675

-Payment by 01 December 2010: €129,675

-Travel-related expenses within 30 days of receipt of invoice

15.4 FBC will provide to the Client a written report of all deliverables undertaken as part of this agreement as outlined in Schedule B of this Contract by 28 March 2011 15.5 Payments shall be made by bank transfer to: Nat West Bank PLC Charing Cross Branch London Account: 35014709 Sort code: 60-40-05 Iban: GB18NWBK60721435014709 BIC: NWBKGB2LXXX Account Name: FBC Media (UK) Ltd

16 COPYRIGHT AND FORMAT RIGHTS 16.1 The parties agree that all copyright and other rights in and to the format ‘World Business’ and the televisual production and all other constituent elements thereof are owned by FBC to meet U.K. regulatory obligations and to meet the terms and conditions of FBC contract obligations with its broadcast partners.

17 WARRANTIES 17.1 FBC hereby warrants to SISF that it has full power and authority to enter into this Agreement. 17.2 SISF hereby warrants to FBC that it has full power and authority to enter into this Agreement.

18 TERMINATION 18.1 Either party may terminate this Agreement (save for paragraphs 19 and 22) by written notice to the other if the other party is in breach of a material obligation under this Agreement and fails to remedy such breach within 30 days of notice requiring it to do so. 18.2 Any termination pursuant to paragraph 18.1 shall be without prejudice to any obligations or rights hereunder which have accrued to either party at the date of termination, and for the avoidance of doubt, the Client shall be obliged to pay to FBC all costs and expenses which have accrued, incurred or committed to at the date of any such notice to cease. FBC shall provide documentation supporting all expenditures for review and agreement by the Client prior to any such payment. If the amount paid by the Client exceeds FBC costs and expenses, FBC shall within twenty-one days of the Client’s notification about termination of this Agreement pay the Client the specified difference.

19 FORCE MAJEURE 19.1 Neither party shall not be in breach of this Agreement or otherwise liable for any delay in performance or any failure to perform any of its obligations under this Agreement if and to the extent that the delay or failure is due to circumstances beyond its reasonable control including, without limitation, flood, fire, earthquake, failure or non-delivery of sub-contractors or programme suppliers, riots, industrial disputes, legal enactment, government order or regulation.

20 CONFIDENTIALITY 20.1 Each party shall keep the existence and terms of this Agreement and any other confidential information relating to the other party strictly confidential.

21 VAT / WITHHOLDINGS 21.1 In the event that SISF is required, pursuant to any applicable present or future law, rule or regulation of any competent governmental or other administrative body, to make any deduction or withholding in respect of tax for any amount or amounts payable to FBC under this Agreement, SISF shall pay to FBC an additional amount as will, after the deduction or withholding has been made, leave FBC with the same amount as it would have been entitled to receive in the absence of any such requirement to make a deduction or withholding; promptly pay to the relevant taxation authority within the period permitted by law the amount of such withholding or deduction; and provide FBC with written evidence (including certification where appropriate) that it has made the payment to the relevant taxation authority.

22 GENERAL AND OTHER 22.1 FBC shall be entitled to assign its rights and obligations under this Agreement at any time to any other company controlled by FBC Group Ltd. 22.2 SISF shall be entitled to assign its rights and obligations under this Agreement at any time to any other company controlling or controlled by SISF (of which SISF is a part). 22.3 This Agreement shall be governed by English law and the parties shall submit to the exclusive jurisdiction of the English courts in respect of any dispute relating to this Agreement.

IN WITNESS WHEREOF the parties have executed this Agreement on the date below.

Agreed to and accepted by:

Alan Friedman, Chairman

For and on behalf of

FBC MEDIA (UK) LIMITED

…………………………………….

Dated:

Name, Title Name, Title

For and on behalf of

The Client’s full name

…………………………………….

Dated: For and on behalf of

The Client’s full name

…………………………………….

Dated: SCHEDULE A ‘WORLD BUSINESS’ AIRTIMES

‘World Business’ is aired under different names in different markets Station Times (Central European Time) Households CNBC Europe Fri 2230, Sat 2230, Sun 2230 81.0 million

Station Times (Greenwich Mean Time) Viewers Al Arabiya Fri 1030, Mon 1430, Wed 0130 96.0 million

Stations Times(All times local) Households CNBC Asia Sat 2030, Sun 1030, 2000 140.0 million CNBC World Daily – different times in different 20.0 million regions HRT1 Fri 2140, Sat 0550 1.6 million NDTV Profit Sat 2300, Sun 1400, 2330, Mon 1630 60.0 million Business Channel Sun 0530 2.5 million TA3 Wed 2130, Thurs 1430, Fri 1915 0.8 million NDTV Arabia Sat 1800, Sun 0830, Tues 0600 8.5 million TVN CNBC Biznes Mon 21:05 1.7 million TVN24 Sat 1905, Sun 1010 3.2 million RTV Slovenia – Koper Fri 2230, Sat 1725, Wed 1420 0.5 million RTV Slovenia – Maribor Mon 1725, Tues 1400 0.3 million EBRU Sun 2130, Mon 0030, 0400 0.5 million ManagemenTV Argentina-Tues 2030, Thurs 2030 7.0 million

Mexico-Tues 1830, Thurs 1830

Brazil-Tues 1900, Thurs 1900 PBS USA 26 stations 31.0 million Summit TV (Southern Africa) Thurs 2230 0.9 million

Schedule B - Budget Summary for Operational Timeline September 1st 2009 – February 28th 2010 Period 1

1 Strategic Counsel, Planning and Advisory € 43,500 €7,250 per month for 6 months.

2 International Media Placement and Network € 51,000 €8,500 per month for 6 months.

3 Cyberspace and Online Special Services – Bespoke Blogs and SEO € 42,000 €7,000 per month for 6 months 4 Analytical Reporting on Results Quarterly (each Period) € 10,500 a. Media coverage results b. FBC’s activity report €10,500 per quarter (Period)

5 Broadcast News Feed €28,500 1 BNF at €28,500 each

6 TV Interview Placement – 1 day of interviews every six months € 17,500 (each Period) @€17,500

7 Media Training € 18,000 a. Senior Level 1-2 days - €7,500 b. Operational (Group) Level 10-15 people € 10,500

8 Event Organisation and Planning – such as WEF Davos € 7,500 € 7,500 per event

9 Broadcast Editorial Feature (World Business) €28,500 € 28,500 per story

SUB-TOTAL Period 1 €247,000

* Travel and accommodation expenses, fully documented, are billed extra and capped at 7%

Schedule B - Budget Summary for Operational Timeline March 1st 2010 – August 31st 2010 Period 2

1 Strategic Counsel, Planning and Advisory € 43,500 €7,250 per month for 6 months.

2 International Media Placement and Network € 51,000 €8,500 per month for 6 months. 3 Cyberspace and Online Special Services – Bespoke Blogs and SEO € 42,000 €7,000 per month for 6 months

4 Analytical Reporting on Results Quarterly (each Period) € 10,500 a. media coverage results b. FBC’s activity report €10,500 per quarter (Period)

5 Broadcast News Feed €28,500 1 BNF at €28,500 each

6 TV Interview Placement – 1 day of interviews every six months € 17,500 (each Period) €17,500 7 Media Training € 18,000 a. Senior Level 1-2 days - €7,500 b. Operational (Group) Level 10-15 people € 10,500

8 Event Organisation and Planning – such as WEF Middle East € 7,500 € 7,500 per event

9 Broadcast Editorial Feature (World Business) €28,500 € 28,500 per story

SUB-TOTAL Period 2 €247,000

* Travel and accommodation expenses, fully documented, are billed extra and capped at 7%

Schedule B - Budget Summary for Operational Timeline September 1st 2010 – February 28th 2011 Period 3

1 Strategic Counsel, Planning and Advisory € 43,500 €7,250 per month for 6 months. 2 International Media Placement and Network € 51,000 €8,500 per month for 6 months.

3 Cyberspace and Online Special Services – Bespoke Blogs and SEO € 42,000 €7,000 per month for 6 months

4 Analytical Reporting on Results Quarterly (each Period) € 10,500 a. media coverage results b. FBC’s activity report €10,500 per quarter (Period)

5 Broadcast News Feed €28,500 1 BNF at €28,500 each

6 TV Interview Placement – 1 day of interviews every six months € 17,500 (each Period) €17,500 7 Media Training € 18,000 a. Senior Level 1-2 days - €7,500 b. Operational (Group) Level 10-15 people € 10,500

8 Event Organisation and Planning – such as WEF Davos/UN € 7,500 conference € 7,500 per event 9 Broadcast Editorial Feature (World Business) €28,500 € 28,500 per story

SUB-TOTAL Period 3 €247,000

SUB – TOTAL for 18 Months (3 Periods) €741,000

* Travel and accommodation expenses, fully documented, are billed extra and capped at 7% APPENDIX 1 AIRLINES CURRENTLY SCREENING WORLD BUSINESS SPECIAL EDITION AND TECH WATCH

World Business Special Edition: 29 airlines

1. 2. 3. 4. 5. 6. 7. 8. 9. Dragonair 10. 11. 12. Eva Air 13. Garuda International 14. 15. 16. Airlines 17. KLM 18. Kuwait Airlines 19. LOT Polish Airlines 20. Middle Eastern Airlines 21. 22. Qatar 23. SAS Scandinavian 24. 25. Sri Lankan 26. International 27. TAP Air Portugal 28. US Airways 29. Viva Macau

Tech Watch: 21 airlines

1. Air Asia X 2. Alitalia 3. China Airlines 4. Dragonair 5. Eva Air 6. 7. Jet Airways 8. 9. Kuwait Airlines 10. LOT Polish Airlines 11. Malaysia Airlines 12. Middle Eastern Airlines 13. 14. 15. SAS Scandinavian 16. Saudi Arabian Airlines 17. Singapore Airlines 18. Sri Lankan 19. TAP Air Portugal 20. Thai Airways 21. US Airways

Business Of Sport: 20 airlines

1. Aer Lingus 2. Air . 4. Alitalia 5. 6. Cathay Pacific 7. Cyprus Airways 8. Dragonair 9. Finnair 10. Kuwait Airlines 11. Malaysia Airlines 12. Middle Eastern Airlines 13. Olympic Airways 14. 15. Saudi Arabian Airlines 16. Singapore Airlines 17. South African Airlines 18. Thai Airways International 19. US Airways 20.