Yapp Dissertation Minor China

Total Page:16

File Type:pdf, Size:1020Kb

Yapp Dissertation Minor China UC Berkeley UC Berkeley Electronic Theses and Dissertations Title Minor China: Affect, Performance, & Contemporary China in the Global Permalink https://escholarship.org/uc/item/7205c8fk Author Yapp, Hentyle Publication Date 2014 Peer reviewed|Thesis/dissertation eScholarship.org Powered by the California Digital Library University of California Minor China: Affect, Performance, & Contemporary China in the Global by Hentyle Taiwan Yapp A dissertation submitted in partial satisfaction of the requirements for the degree of Doctor of Philosophy in Performance Studies and the Designated Emphasis in Women, Gender and Sexuality in the Graduate Division of the University of California, Berkeley Committee in charge: Professor Shannon Jackson, Chair Professor Mel Chen Professor Andrew Jones Professor Susan Kwan Spring 2014 1 Abstract Minor China: Affect, Performance, & Contemporary China in the Global by Hentyle Taiwan Yapp Doctor of Philosophy in Performance Studies and the Designated Emphasis in Women, Gender and Sexuality University of California, Berkeley Professor Shannon Jackson, Chair In our globalized moment, cultural production emerging from China and other non-Western locations has become of central concern for critical theory, art history, and cultural studies. In order to counteract previous decontextualized and over-universalizing discussions of contemporary Chinese art, most art history, theatre, and performance studies scholars have emphasized how art and culture emerged within specific historical and political contexts. However, by repeatedly relying on contextualization, the Chinese are reproduced as lacking imagination, contradictions, and complexity. By examining the historical emergence of this discourse, I demonstrate the limits of past approaches in order to explore other methodological possibilities. In contrast to other scholars who have situated contemporary Chinese performance and art within over-determined modes of contextualization, this dissertation locates alternative methodological possibilities in affect and feelings. This project argues that historical contextualization reproduces presumptions around the Chinese state as authoritarian and its subjects as conscious actors. Thus, I develop a method called minor China that privileges the realms of affect, fantasy, and the immaterial over such presumptions. The minor, akin to the musical structure that feels melancholic and less prevalent than the major, focuses on such contours to direct attention to the assumptions that frame how we write about Chinese culture and the state. I develop the minor from the recent theoretical turns towards minor feelings and affects, from scholars such as Lauren Berlant, Sianne Ngai, Steven Shaviro, and Eve Sedgwick. As I engage these analytics for their methodological capabilities, I situate minor contours to understand what they offer for cultural and political economic analyses of China. i Table of Contents Minor China 1 Section 1: History 28 Chapter 1 – Shadows 29 Liu Ding’s Little Movements & Affect as Method Chapter 2 – Glitches & Specters (of Marx and other Martyrs with Chinese Characteristics) 47 Historical References in Feng Mengbo’s Game Over & Cao Fei’s Second Life Section 2: Institutions 61 Chapter 3 – Cybernetics & Being (Plural) Singular Plural 62 Ai Weiwei’s Fairytale, 1001 Chinese, & the Multitude Section 3: Subject & Agency 86 Intermission – Remarking 87 Tao Ye’s 4 & The Ethics of World Dance Chapter 4 – Lingering 94 Zhang Huan, He Chengyao, & Endurance Art Chapter 5 – Fabulating 112 Cao Fei & Cosplay Chapter 6 – Dying 123 The Politics of Game Over & Feng Mengbo’s Restart Conclusion – Mediation & Performance 140 Bibliography 151 ii Acknowledgements As a dancer, I have always identified with choreographic practice and performance because one generally has the option to reenact a choreographic structure each time one performs. Choreography involves a series of redos, restarts, and reperformances. Thus, it is with trepidation that I engage the form of the dissertation, with its sense of finality through the act of filing. The choreographic form with its restarts seems more appropriate for a project that has involved long-term and collective labor, interaction, and experimentation. A part of this collective was the artists that I interviewed; I am thankful for their generosity, time, and openness to my inquiries as a fan and scholar. My committee has pushed me more than any other dance partners I’ve encountered, including gravity. Shannon Jackson graciously guided this project with gravity’s invisible ease and constant presence throughout the research and writing process. Andrew Jones catalyzed many of the initial sparks of my, at times, unruly imagination. Mel Chen has become a feral companion. SanSan Kwan has lent a rigorous yet gracious model of academic performance within which I improvise. The intellectual community at Berkeley has become the buoyant force that has balanced the careful precision of my committee. Many thanks to Juana Rodriguez, Leti Volpp, Sue Schweik, Brandi Catanese, Gail DeKosnik, Robin Davidson, Michael Mansfield, Paul Rabinow, Winnie Wong, Aihwa Ong, Jenefer Johnson, Lisa Wymore, Catherine Cole, Shannon Steen, and Peter Glazer for being part of this balance. Ivan Rámos is my intellectual sibling, a role that includes not only theoretical engagement but also constant annoyances, inappropriate laughs, and committed friendship. In addition, I must similarly thank Tadashi Dozono, Ragini Srinivasan, Corey Byrnes, Katrina Dodson, Sophia Wang, Paige Johnson, Megan Hoetger, Kate Duffly, Kate Kokontis, Ashley Ferro-Murray, Sima Belmar, Caitlin Marshall, Scott Wallin, Karin Shankar, Heather Rastovac, and Omar Ricks for their time and care. Thank you to Marcia, Neetu, Megan, and Jesús who are in the rare category of friends who “happen” to be academics. For my friends who are not technically academics (but are certainly as, if not more, intellectually engaging), thank you for the meals, care, and laughs that have made this writing process a way to live and thrive. Part of this network is Alec who has made the latter part of dissertating invigorating, pleasurable, and hopeful. Although my parents will most likely never read the words below, I am forever grateful for repeatedly taking that chubby child to the public library rather than forcing him to join the other boys doing sports. And to my four siblings, I am grounded by your skepticism and nourished by your care. This project could not have occurred without the generous funding and support from the University of California Dissertation Completion and Normative Time Fellowships, the Department of Theater, Dance, & Performance Studies, the Program in Gender and Women’s Studies, the Center for China Studies’ Liu Graduate Research Fellowship, and Chengchi University’s Doctoral Workshop. 1 MINOR CHINA In Kill (the) TV Set (2013), two black and white videos simultaneously play for about three minutes in a large dark space. One is a reperformance of “Charlotte Moorman with Human Cello,” where Moorman simulates playing John Cage’s “26’ 1.1499” (1955) across Nam June Paik’s back. In the original piece, their semi-naked bodies face each other, while Paik holds a string across his back. In the reperformance, the artist Yan Xing, dressed in a white collared button down and black trousers, stands in a similar position to Charlotte, while an African actor sits facing Yan Xing in the same semi-formal attire. Yan Xing’s face peers deeply into the space directly in front of him, while he lightly caresses his bow across the string held by the actor. The other video features a direct shot of a bonsai tree that Yan Xing groomed for a year before the shoot. In between shots of the bonsai, the screen flashes, in bold white letters, the following sequence: “Kill,” “(the),” and “TV-Set.” Both of Yan Xing’s videos run in silence. Although this dissertation analyzes contemporary Chinese performance-based practices spanning from the 1980’s to the early 2010’s, I begin with this more recent piece as it brings many of my methodological, artistic, and critical concerns to the fore. Such concerns circulate around global art, specifically how non-Western art is discussed in relation to the contemporary, modern, and aesthetic. By focusing on examples from contemporary Chinese art practices, this dissertation expands the ways in which the non-Western other is approached and understood within increased global circulation. In particular, I work through questions surrounding 1) method, 2) context, and 3) media to augment our current approaches to non-Western contemporary art. My first concern is about method. What methodological approaches are most appropriate in understanding the dynamics of this work? Is symbolic analysis enough to capture the relationship amongst bodies, objects, and audiences? For example, one could write about the bodies as symbolic representations of global relationships between Yan Xing from China and his African counterpart. These types of analyses rely upon a representational method that captures bodies as knowable objects. However, the slow video produces a sense of instability that cannot be captured solely by representational analysis. References to Nam June Paik’s iconic work, along with a queer sense of relationality between bodies, punctuate the slow pace of the work. What other interpretive methods might capture this instability and unique dimension in Yan Xing’s art? Second, in what contexts does this work arise? How can and should we
Recommended publications
  • Buddhism in America
    Buddhism in America The Columbia Contemporary American Religion Series Columbia Contemporary American Religion Series The United States is the birthplace of religious pluralism, and the spiritual landscape of contemporary America is as varied and complex as that of any country in the world. The books in this new series, written by leading scholars for students and general readers alike, fall into two categories: some of these well-crafted, thought-provoking portraits of the country’s major religious groups describe and explain particular religious practices and rituals, beliefs, and major challenges facing a given community today. Others explore current themes and topics in American religion that cut across denominational lines. The texts are supplemented with care- fully selected photographs and artwork, annotated bibliographies, con- cise profiles of important individuals, and chronologies of major events. — Roman Catholicism in America Islam in America . B UDDHISM in America Richard Hughes Seager C C Publishers Since New York Chichester, West Sussex Copyright © Columbia University Press All rights reserved Library of Congress Cataloging-in-Publication Data Seager, Richard Hughes. Buddhism in America / Richard Hughes Seager. p. cm. — (Columbia contemporary American religion series) Includes bibliographical references and index. ISBN ‒‒‒ — ISBN ‒‒‒ (pbk.) . Buddhism—United States. I. Title. II. Series. BQ.S .'—dc – Casebound editions of Columbia University Press books are printed on permanent and durable acid-free paper.
    [Show full text]
  • Een Greep Uit De Cd-Releases 2012
    Een greep uit de cd-releases 2012 Artiest/groep Titel 1 Aborted Global flatline 2 Allah -las Allah -las 3 Absynthe Minded As it ever was 4 Accept Stalingrad 5 Adrenaline Mob (Russel Allen & Mike Portnoy) Omerta 6 After All Dawn of the enforcer 7 Aimee Mann Charmer 8 Air La voyage dans la lune 9 Alabama Shakes Boys & girls 10 Alanis Morissette Havoc and bright lights 11 Alberta Cross Songs of Patience 12 Alicia Keys Girl on fire 13 Alt J An AwsoME Wave 14 Amadou & Mariam Folila 15 Amenra Mass V 16 Amos Lee As the crow flies -6 track EP- 17 Amy MacDonald Life in a beautiful light 18 Anathema Weather systems 19 Andrei Lugovski Incanto 20 Andy Burrows (Razorlight) Company 21 Angus Stone Broken brights 22 Animal Collective Centipede Hz 23 Anneke Van Giersbergen Everything is changing 24 Antony & The Johnsons Cut the world 25 Architects Daybreaker 26 Ariel Pink Haunted Graffitti 27 Arjen Anthony Lucassen Lost in the new real (2cd) 28 Arno Future vintage 29 Aroma Di Amore Samizdat 30 As I Lay Dying Awakened 31 Balthazar Rats 32 Band Of Horses Mirage rock 33 Band Of Skulls Sweet sour 34 Baroness Yellow & green 35 Bat For Lashes Haunted man 36 Beach Boys That's why god made the radio 37 Beach House Bloom 38 Believo ! Hard to Find 39 Ben Harper By my side 40 Berlaen De loatste man 41 Billy Talent Dead silence 42 Biohazard Reborn in defiance 43 Black Country Communion Afterglow 44 Blaudzun Heavy Flowers 45 Bloc Party Four 46 Blood Red Shoes In time to voices 47 Bob Dylan Tempest (cd/cd deluxe+book) 48 Bob Mould Silver age 49 Bobby Womack The Bravest
    [Show full text]
  • Teaching Visual Art with the Brain in Mind
    1 Teaching Visual Art with the Brain in Mind A thesis presented by Karen G. Pearson to the Graduate School of Education In partial fulfillment of the requirements for the degree of Doctor of Education In the field of Education College of Professional Studies Northeastern University Boston, Massachusetts August 20, 2019 2 ABSTRACT Critical periods of perceptual development occur during the elementary and middle school years. Vision plays a major role in this development. The use of child development knowledge of Bruner, Skinner, Piaget and Inhelder coupled with the artistic thinking theories of Goldschmidt, Marshall, and Williams through and the lens of James J. Gibson and his ex-wife Eleanor J. framed the study. Sixteen 8-10-year-olds over eight one-hour weekly meetings focused on how they see and learn how to draw. The study demonstrated that the perception of the participants followed the development of the visual pathway as described in empirical neural studies. Salient features presented themselves first and then, over time, details such as space, texture, and finally depth can be learned over many years of development. The eye muscles need to build stamina through guided lessons that provide practice as well as a finished product. It was more important to focus on the variety of qualities of line, shape, and space and strategy building through solution finding and goal setting. Perceptual development indicators of how 8-10-year-old elementary students see and understand images will be heard from their voices. The results indicated that practice exercises helped participants build stamina that directly related to their ability to persist in drawing.
    [Show full text]
  • Buddhist Bibio
    Recommended Books Revised March 30, 2013 The books listed below represent a small selection of some of the key texts in each category. The name(s) provided below each title designate either the primary author, editor, or translator. Introductions Buddhism: A Very Short Introduction Damien Keown Taking the Path of Zen !!!!!!!! Robert Aitken Everyday Zen !!!!!!!!! Charlotte Joko Beck Start Where You Are !!!!!!!! Pema Chodron The Eight Gates of Zen !!!!!!!! John Daido Loori Zen Mind, Beginner’s Mind !!!!!!! Shunryu Suzuki Buddhism Without Beliefs: A Contemporary Guide to Awakening ! Stephen Batchelor The Heart of the Buddha's Teaching: Transforming Suffering into Peace, Joy, and Liberation!!!!!!!!! Thich Nhat Hanh Buddhism For Beginners !!!!!!! Thubten Chodron The Buddha and His Teachings !!!!!! Sherab Chödzin Kohn and Samuel Bercholz The Spirit of the Buddha !!!!!!! Martine Batchelor 1 Meditation and Zen Practice Mindfulness in Plain English ! ! ! ! Bhante Henepola Gunaratana The Four Foundations of Mindfulness in Plain English !!! Bhante Henepola Gunaratana Change Your Mind: A Practical Guide to Buddhist Meditation ! Paramananda Making Space: Creating a Home Meditation Practice !!!! Thich Nhat Hanh The Heart of Buddhist Meditation !!!!!! Thera Nyanaponika Meditation for Beginners !!!!!!! Jack Kornfield Being Nobody, Going Nowhere: Meditations on the Buddhist Path !! Ayya Khema The Miracle of Mindfulness: An Introduction to the Practice of Meditation Thich Nhat Hanh Zen Meditation in Plain English !!!!!!! John Daishin Buksbazen and Peter
    [Show full text]
  • FAST Magazine 39
    DECEMBER 2006 FLIGHT AIRWORTHINESS SUPPORT 39 TECHNOLOGY AIRBUS TECHNICAL MAGAZINE FAST 39 FAST CUSTOMER SUPPORT AROUND THE CLOCK... AROUND THE WORLD Customer Services events WORLDWIDE Jean-Daniel Leroy VP Customer Support Tel: +33 (0)5 61 93 35 04 Fax: +33 (0)5 61 93 41 01 USA/CANADA Just happened Coming soon Thorsten Eckhoff Senior Director Customer Support HUMAN FACTORS SYMPOSIUM SPARES, SUPPLIERS & 15TH PERFORMANCE & Tel: +1 (703) 834 3506 MOSCOW, RUSSIA WARRANTY SYMPOSIUM OPERATIONS CONFERENCE Fax: +1 (703) 834 3463@ 14-16 JUNE BANGKOK, THAILAND PUERTO-VALLARTA, MEXICO CHINA Customer Support Centres The 22nd Human Factors Symposium 12-14 MARCH 2007 23-27 APRIL 2007 Peter Tiarks Training centres took place with the theme of: ‘Human This will be the 3rd regional Spares, As for every two years since 1980, Spares centres / Regional warehouses Senior Director Customer Support Resident Customer Support Managers (RCSM) Factors as a core value at Airbus’. The Suppliers and Warranty Symposium. the 15th Performance and Operations Tel: +86 10 804 86161 Ext 5040 symposium encompassed HF strate- Following the success of the previous Conference will take place in Puerto- Fax: +86 10 804 86162 / 63 RCSM location Country RCSM location Country symposia in Hainan and Athens, this Vallarta. Flight crews, operations Abu Dhabi United Arab Emirates London United Kingdom gy, HF training, operations and threat, RESIDENT CUSTOMER SUPPORT ADMINISTRATION regional symposium for the Middle specialists, flight operations engin- Ajaccio France Louisville United States of America error management in flight operations, Jean-Philippe Guillon Algiers Algeria Luanda Angola ATC and maintenance. Particular East, Asian and Pacific regions will eers, and performance specialists Director Almaty Kazakhstan Luton United Kingdom importance was given to the Human present progress made from the from all Airbus operators are invited Al-Manamah Bahrain Macau S.A.R.
    [Show full text]
  • Paths from the Philosophy of Art to Everyday Aesthetics
    Paths from the Philosophy of Art to Everyday Aesthetics Edited by Oiva Kuisma, Sanna Lehtinen and Harri Mäcklin Paths from the Philosophy of Art to Everyday Aesthetics © 2019 Authors Cover and graphic design Kimmo Nurminen ISBN 978-952-94-1878-7 PATHS FROM THE PHILOSOPHY OF ART TO EVERYDAY AESTHETICS Eds. Oiva Kuisma, Sanna Lehtinen and Harri Mäcklin Published in Helsinki, Finland by the Finnish Society for Aesthetics, 2019 6 Contents 9 Oiva Kuisma, Sanna Lehtinen and Harri Mäcklin Introduction: From Baumgarten to Contemporary Aesthetics 19 Morten Kyndrup Were We Ever Modern? Art, Aesthetics, and the Everyday: Distinctions and Interdependences 41 Lars-Olof Åhlberg Everyday and Otherworldly Objects: Dantoesque Transfiguration 63 Markus Lammenranta How Art Teaches: A Lesson from Goodman 78 María José Alcaraz León Aesthetic Intimacy 101 Knut Ove Eliassen Quality Issues 112 Martta Heikkilä Work and Play – The Built Environments in Terry Gilliam’s Brazil 132 Kalle Puolakka Does Valery Gergiev Have an Everyday? 148 Francisca Pérez-Carreño The Aesthetic Value of the Unnoticed 167 Mateusz Salwa Everyday Green Aesthetics 180 Ossi Naukkarinen Feeling (With) Machines 201 Richard Shusterman Pleasure, Pain, and the Somaesthetics of Illness: A Question for Everyday Aesthetics 215 Epiloque: Jos de Mul These Boots Are Made for Talkin’. Some Reflections on Finnish Mobile Immobility 224 Index of Names 229 List of Contributors 7 OIVA KUISMA, SANNA LEHTINEN & HARRI MÄCKLIN INTRODUCTION: FROM BAUMGARTEN TO CONTEMPORARY AESTHETICS ontemporary philosopher-aestheticians
    [Show full text]
  • The Globalization of K-Pop: the Interplay of External and Internal Forces
    THE GLOBALIZATION OF K-POP: THE INTERPLAY OF EXTERNAL AND INTERNAL FORCES Master Thesis presented by Hiu Yan Kong Furtwangen University MBA WS14/16 Matriculation Number 249536 May, 2016 Sworn Statement I hereby solemnly declare on my oath that the work presented has been carried out by me alone without any form of illicit assistance. All sources used have been fully quoted. (Signature, Date) Abstract This thesis aims to provide a comprehensive and systematic analysis about the growing popularity of Korean pop music (K-pop) worldwide in recent years. On one hand, the international expansion of K-pop can be understood as a result of the strategic planning and business execution that are created and carried out by the entertainment agencies. On the other hand, external circumstances such as the rise of social media also create a wide array of opportunities for K-pop to broaden its global appeal. The research explores the ways how the interplay between external circumstances and organizational strategies has jointly contributed to the global circulation of K-pop. The research starts with providing a general descriptive overview of K-pop. Following that, quantitative methods are applied to measure and assess the international recognition and global spread of K-pop. Next, a systematic approach is used to identify and analyze factors and forces that have important influences and implications on K-pop’s globalization. The analysis is carried out based on three levels of business environment which are macro, operating, and internal level. PEST analysis is applied to identify critical macro-environmental factors including political, economic, socio-cultural, and technological.
    [Show full text]
  • 1 Engaged Buddhism East and West: Encounters with the Visions, Vitality, and Values of an Emerging Practice Paula Green The
    Engaged Buddhism East and West: Encounters with the Visions, Vitality, and Values of an Emerging Practice Paula Green The latter decades of the 20th century witnessed the spread of Engaged Buddhism throughout Asia and the West, championed by Thich Nhat Hanh of Vietnam and building on earlier experiments especially in India and Sri Lanka. Based on wide interpretations of traditional Buddhist teachings, these new practices became tools of social change, creatively utilized by progressive monks, educators, reformers, environmentalists, medical doctors, researchers, activists, and peacebuilders. The experimental nature of a kind of sociopolitical and peace-oriented Dharma brought new followers to Buddhism in the West and revived Buddhist customs in the Asian lands of its birth and development. Traditionally inward and self-reflecting, Engaged Buddhism expanded Buddhist teaching to promote intergroup relations and societal structures that are inherently compassionate, just, and nonviolent. Its focus, embodied in the phrase, Peace Writ Large, signifies a greater magnitude and more robust agenda for peace than the absence of war. This chapter will focus on the emerging phenomenon of Engaged Buddhism East and West, looking at its traditional roots and contemporary branches, and discerning its impact on peacefulness, justice, tolerance, human and environmental rights, and related sociopolitical concerns. It will explore the organizational leadership and participation in engaged Buddhists processes, and what impact this movement has in both primarily Buddhist nations as well as in countries where Buddhists are a tiny minority and its practitioners may not have been born into Buddhist families. Traditional Buddhism and Social Engagement What is socially engaged Buddhism? For a religion that has traditionally focused on self- development and realization, its very designation indicates a dramatic departure.
    [Show full text]
  • Mountains Talking Lotus in the Flame Temple, Zen Center of Denver Spring 2002
    Mountains Talking Lotus in the Flame Temple, Zen Center of Denver Spring 2002 Engaged Buddhism Engaged Buddhism is simply an extension of Buddhist practice If you find yourself at odds with the politics of awakening, and insight into the larger world outside the temple or don’t worry about it. Just practice! You might find that you monastery. It is easy to accept this definition as concerns right become more selfless, less violent, more kind, less indifferent livelihood and helping the poor and disadvantaged. But it also to the plight of others and the beautiful green earth. Nothing includes bringing a spiritual and moral perspective to the very wrong with that! center of economic, political, social, and ecological debate. Danan Henry Regardless of our education, conditioning, and world views that we initially bring with us into the zendo, it is a fact that with genuine realization of the Dharmakaya1, the Sambhogakaya2, and the Nirmanakaya3, there emerges and We Buddhists must find the courage to leave our temples and grows in us a commitment to non-harming (which includes a enter the temples of human experience, temples that are filled non-violent response to conflict), to justice, to sharing and with suffering. If we listen to the Buddha, Christ, or Gandhi, helping, and to the protection of the environment.These ways we can do nothing else. The refugee camps, the ghettos, the of looking at the world are sometimes called universal love, battlefields will then become our temples. We have so much pacifism, socialism, and environmentalism. work to do. Although people of all persuasions are welcome to come Samdech Preah Maha Ghosananda and practice with us, it is simply a fact that whether one uses existing labels or not, this practice naturally unfolds in a particular direction.
    [Show full text]
  • Theuse of Cuteness in Japanese Advertising
    SWEET SPOTS: THEUSE OF CUTENESS IN JAPANESE ADVERTISING Andreas RIESSLAND This article looks at Japanese society through its advertisements. To be more precise, it examines the utilization of a certain social value-.. cute­ ness - within advertising contexts. The focus is not so much on the per­ ception of 11 cuteIl advertising, i. e., on how an audience in Japan discerns and interprets signifiers of cuteness in ads, but on how advertisers in Ja­ pan utilize 11 cute" images for advertising purposes and to what ends. Advertisements, if properly analyzed, can provide useful hints as to what a sodety's values are. Through the idealized IIrealities" they display, they are suggestive of what is defined as desirable and positive. Converse­ ly, they also give clues about sodal restrictions and taboos through matters they avoid showing (such as the colour red in ads for sanitary pads). Look­ ing beyond the advertised commodity and investigating the IIsodal reali­ ties" displayed in the ad, we can get a pretty clear idea of what values and ideas are of relevance within a given sodety. What makes this possible is the fact, that contrary to the image of avant-garde and cutting-edge trend­ iness which ad makers try to promote for themselves, in their ads they tend to promote the conservative end of sodety's value spectrum (WERNICK 1991: 24). The reason for this is obvious: Evenwhenit targets a limited audience, an ad canachieve maximum acceptance withinits target group onlybynotgo­ ing against the sodal value system prevalent in this group. A certain dra­ matic toying with some of the sodal standards may be permissible and use­ ful for raising attention, but, on the whole, a consdous violation of audience expectations in advertising (such as Benetton's controversial poster cam­ paign) is extremely rare.
    [Show full text]
  • Softening Power: Cuteness As Organizational Communication Strategy in Japan and the West
    © 2018 Journal of International and Advanced Japanese Studies Vol. 10, February 2018, pp. 39-55 Master’s and Doctoral Programs in International and Advanced Japanese Studies Iain MACPHERSON & Teri Jane BRYANT Graduate School of Humanities and Social Sciences, University of Tsukuba Article Softening Power: Cuteness as Organizational Communication Strategy in Japan and the West Iain MACPHERSON MacEwan University, Faculty of Fine Arts and Communication, Assistant Professor Teri Jane BRYANT Haskayne School of Business, University of Calgary, Associate Professor Emerita This paper describes the use of cute communications (visual or verbal, and in various media) as an organizational communication strategy prevalent in Japan and emerging in western countries. Insights are offered for the use of such communications and for the understanding/critique thereof. It is first established that cuteness in Japan–kawaii–is chiefly studied as a sociocultural or psychological phenomenon, with too little analysis of its near-omnipresent institutionalization and conveyance as mass media. The following discussion clarifies one reason for this gap in research–the widespread conflation of ʻorganizational communication’ with advertising/branding, notwithstanding the variety of other messaging–public relations, employee communications, public service announcements, political campaigns–conveyed through cuteness by Japanese institutions. It is then argued that what few theorizations exist of organizational kawaii communications overemphasize their negative aspects or potentials, attributing to them both too much iniquity and too much influence. Outside of Japan studies, there is even less up-to-date scholarship on organizational cuteness, critical or otherwise. And there are no such studies at all, whether focused on Japan or elsewhere, that integrate intercultural insights.
    [Show full text]
  • Cuteness": the Aesthetics of Social Relations in a New Postwar Japanese Order
    CAPITALIZING ON "CUTENESS": THE AESTHETICS OF SOCIAL RELATIONS IN A NEW POSTWAR JAPANESE ORDER Leila MADGE In the fall of 1988, Yoshida Kenji, the president of the San'yo Sago Bank in Okayama, made headline news in the economics section of leading Japa­ nese newspapers. Unlike most bank presidents appearing in the news at that time, Yoshida was not defending himself or his bank from accusations of wrongdoings. He had made the national news because of the new name he had chosen for his bank: Tomato Bank. The occasion for the new name was the bank's planned change in status from a savings and loan associa­ tion to a commercial bank following a recent reform in Japanese banking law. The hoopla that arose around the name "Tomato," along with the bank's bright red logo, was related to the associations that it conjured up in many Japanese minds, associations that somehow seemed incongruent with the image that banking institutions have traditionally held in Japan. Although there was some initial opposition among bank employees, who felt that the name Tomato sounded more appropriate for an agricul­ tural cooperative than for a bank, the public response seemed only posi­ tive. Although the conversion was not to take place for six months, Sanyo Sago was inundated with inquiries from people all over the country wish­ ing to open accounts at the new Tomato Bank. In interviews about the un­ expected popularity of the previously little-known prefectural bank, Yoshida explained that he thought it important to send the message that he was "breaking the status quo." A crucial element in the delivery of this message was the use of a name that would be perceived by the public as kawaii (cute, as translated in the Japan Times, 21 October 1988: 11).
    [Show full text]