Ernest F. Birmingham, Editor and Publisher. (Jan. 27, 1923). BURNHAM FAVORS ANGLO AMERICAN PRESS JUNTA, FOREIGN WRITERS HOSTS TO LORD BURNHAM, LORD BURNAM'S SUMMONS TO JOURNALISM, Yr. XXIX No. 1509, pp. 6, 14, 18, 26. THE FOURTH ESTATE, Google Books. (Search words: Sir Harry Levy-Lawson, 1st Viscount Burnham, The Daily Telegraph, licensed interpreters of public morality, London News of the World, blood peer, Associated Press, Melville E. Stone, consistent good friends of the U.S. abroad, Empire Press Union, Newspapers Proprietors Association of London, Associated Press, Frederick Roy Martin, common council, cosmopolitan faith, Imperial Press Conference, English-Speaking Union, International Press Congress of the World, Pilgrims Society, Bankers Dlub, Chauncey M. Depew, Fleet Street, thirteenth apostle, 'Whether we like it or not we are responsible for a large part of the life of the world,' power of peace or war, suppression of truth is the suggestion of falsehood, London Times, common council, British-American Press Conference) ANNUAL R EVIEW NUMBER SIXTY-FOUR PAGES

"EDMUND B URKE SAID Publuhtd E VERY SATURDAY «1 that there were Three Estates »SS Wert 691k St., Columbia Orel* in Parliament, but in the Reporters' Gallery yonder New Y ork City there sat a 'Fourth Estate' THE more important far than ERNEST F . BIRMINGHAM they all." Editor ond Publithrr

F OURTH

2 S ections —Section 1 ESTATE XXIX Year. No. 1509 Price5 2 Cents FOUR D OLLARS A YEAR A N EWSPAPER FOR THE MAKERS OF NEWSPAPERS January 27, 1923

Katisha's S houlder Blade

Onef o the beautiful consolations of statis tics — the bible of business — is that they may be "split" in so many ways that anybody and everybody may receive "a little something' ' therefrom.

It w as upon the perfection of her shoulder blade, you remember, that Katisha based her claim to being the most beautiful woman in

Japan.

Katisha's s houlder blade — a newspaper's leadership in prune advertising — a golden day of supremacy for him who is the "dub" of his class the remaining 364 — these are some of the comforts of "split statistics. "

But t hey who survive the tests of brutal totality, proving year in and year out leader ship by all the standards that apply to their line — they indeed are entitled to the rewards of premiership that they receive. Of such is the kingdom of the successful.

For m any years — and to-day — all authori tative yearly statistics of daily newspaper advertising prove

THE C HICAGO DAILY NEWS

FIRST i n Chicago 2 The Fourth Estate January 27, 1923 day than ever before in the history of our country. As the electorate PUBLISHERS PLAN NEW YORK PUBLISHERS IN increases in intelligence, better gov ernment results. With universal suf CONVENTIONS TWIN MEETINGS. frage, a more progressive spirit is in the air, and human rights, as well as IN APRIL. vester rights, are given public con sideration. OFFICERS AND DIRECTORS OF TOO MUCH TEXT IN KEEFE PRESIDENT "The press should be an open fo AMERICAN NEWSPAPER PUB rum for the discussion of topics of DAILIES, PALMER OF ASSOCIATED economic and political import, and, LISHERS ASSOCIATION AND as the suppression of public opinion WARNS EDITORS. DAILIES. has led to the downfall of nations, the ASSOCIATED PRESS ALREADY press must afford the means of legiti PREPARING FOR ANNUAL ADVERTISING HAS NOT GAINED PUBLISHER OF NEWBURGH mate expression." STATE SECRETARY CHOSEN. SESSIONS IN NEW YORK. IN PROPORTION, NEW YORK NEWS CHOICE OF CONVEN Wallace Odell announced that the STATE PUBLISHERS LEARN TION AT ALBANY— SECRE executive committe of the New York Plans for the annual conventions Press Association at a meeting Tues of the American Newspaper Publish —FRANK E. GANNETT IS TARY OF STATE DELIVERS day afternoon had selected J. W. ers Association and the Associated FEATURE ADDRESS ON Shaw of Elmira as its field secretary Press were discussed this week at CHOSEN NEW PRESIDENT and that he would undertake an in meetings in New York of the officers AT ALBANY MEETING. NEWSPAPER ETHICS. tensive campaign to recruit the mem and directors. bership to 300. He said the associ The Associated Press board met at Editors and publishers who at F. H. Keefe, publisher of the New- ation had selected Buffalo as the sum- its headquarters at 51 Chambers tended the annual meeting of the New burgh News, was elected president of ( Continued on Twenty-ninth Page) street, and the A.N.P.A. meeting was York State Publishers Association at the New York Associated Dailies at held at the offices of the Boston the Ten Eyck Hotel, Albany, this the twenty-fourth annual meeting Globe news bureau on the eleventh week received a warning from Lin this week at the Ten Eyck Hotel, Al NEW YORK HERALD AND SUN floor of the World Building. coln B. Palmer, general manager of bany, to succeed A. R. Kessinger of APPOINTS AD MANAGER. The A.N.P.A. convention will be the American Newspaper Publishers the Rome Sentinel. C. D. Osborne held at the Waldorf-Astoria on April Association, that increases in the of the Auburn Citizen was elected Edwin A. Sutphin, for the last 25, 26 and 27, the A.P. convention vice-president to succeed Mr. Keefe, three years national advertising man opening at the same place two days and Henri M. Hall of the Jamestown ager of the New York Herald and the earlier — on April 23 and 24. Journal re-elected secretary and treas Paul Patterson of the Baltimore urer. Sun, president of the A.N.P.A., pre The .new president announced the sided at the meeting, and others who appointment of the following com attended were Howard Davis of the mittees : Legislative, C. D. Osborne, New York Tribune, treasurer ; Lin Auburn Citizen, chairman ; Wallace coln B. Palmer, general manager; H. Odell, Tarrytown News and Gardiner N. Kellogg, chairman of the standing Kline, Amsterdam Recorder. Member committee, and Frank G. Bell, Savan ship, 1". D. Corson. Lockport Union- nah News, Charles H. Taylor, Boston Sun and Journal, chairman; John W. Globe. E. H. Butler. Buffalo News, Baker, Ithaca Journal-News and and Hilton U. Brown, Indianapolis Thomas J. Blain, Port Chester Item, News, directors. and a new committee to be known as STUART PERRY PRESIDES. co-operation to deal with the problems In the absence of Frank B. Noyes of the publisher in relation to other of the Washington Star, president of associations and advertisers of which the Associated Press, Stuart H. Perry, John F. Rolfe, Corning Leader is publisher of the Adrian, Mich., Tele chairman, and T. D. Woods, Dunkirk gram, second vice-president, presided Observer and A. C. Deuel, Niagara at the A.P.'s quarterly session. Falls Gazette, associate members. Other officers and directors at the Dr. James A. Hamilton, secretary meeting were ; Clark Howell, Atlanta of state, gave a talk on the ethics of Constitution ; Charles Hopkins Clark. the newspaper profession. He pre Hartford Courant ; Colonel Charles faced his remarks by saying that at Alexander Rook, Pittsburg Dispatch ; one time he was employed on a news W. L. McLean, Philadelphia Bulletin; paper and learned that it requires Herschel V. Jones, Minneapolis Jour hard work, loyalty and the inviola nal ; Frank P. MacLennan, Topeka bility of confidence. State Journal ; W. H. Cowles, Spo kane Spokesman-Review ; Daniel D. FRANK E. GANNETT. Dr. Hamilton referred to the great Moore, New Orleans Times-Pica amount of reading matter in news journalists of the past, Benjamin yune ; E. Lansing Ray, St. Louis papers, as shown by the 1922 totals Franklin, Charles A. Dana, Henry Globe-Democrat and the following and thus far continued into 1923, Watterson, Dr. Lyman Abbott and EDWIN A. SUTPHIN. from the New \ York office ; Melville were not justified by the advertising Theodore Roosevelt and declared that Sun, has been appointed advertising E. Stone, counselor; Frederick Roy carried. the writer who wilfully distorts facts The amount of reading matter car is a traitor to the profession and that manager of these newspapers. Martin, general manager ; J. R. You- ried in newspapers generally during the publisher who allows his news Before joining the Herald-Sun or att, treasurer ; Jackson S. Elliott 1922 increased from ten to fifteen per columns to be controlled or his edi ganization, Mr. Sutphin was national general superintendent and Kenl cent over 1921, Mr. Palmer informed torial policy dictated by advertising advertising manager of the New York Cooper, assistant general manager. the publishers. The continuance of patronage to be worthy of the utmost Tribune. His assistant, Winfield Urmy, The next director's meeting will the disproportionate increases in read contempt and condemnation will succeed him on the Herald-Sun be held in April, preceding the annual ing matter and advertising, he said, "A newspaper should carefully and as national advertising manager. convention. would be a mistaken and unbusiness jealously guard its readers because like policy. they are his best friends," said Dr. No basis exists at this time for any Hamilton. "If loss is sustained PLANS FOR READING TRIBUNE BALTIMORE TIMES IS PLACEE increase in wage scales, H. N. Kel through false and misleading adver ABANDONED BY GARVIN IN RECEIVER'S HANDS. logg, chairman of the A.N.P.A. stand tisements cause your readers to de AND HIS ASSOCIATES. Receivers were appointed for the ing committee, told the publishers. sert you, your business reputation is new Baltimore Times, a tabloid paper Wage adjustments in the last six gone ; and, as surely as night follows Plans for the starting of the Read in the circuit court at Baltimore thi months, be pointed out, consisted of day, your fraudulent and deceitful ing, Pa., Tribune have been aban week. Following the appointment o twenty-five increases, twenty-four con- advertisers will lose interest in your doned by John J. Garvin and his George D. Iverson. Jr.. and Arthu publication and withdraw their sup associates, among whom were many C. Montell, Jr., in the circuit court (Continued on Thirty-first Page) port. , of the business men of Reading, the bankruptcy proceedings were begui "There is no more potent agency recent change in the ownership of before the United States court. today for promoting human progress the Reading News-Times being re Judge Henry Duffy signed paper NEW BUSINESS MANAGER FOR than the press. The press can do much garded as an indication that the field in promoting domestic tranquility by will be thoroughly covered with the authorizing the continuation of th PENSACOLA JOURNAL. supporting law and order, and by in papers now established. Times for thirty days, pending it Joseph E. Browne, formerly adver spiring the youth with a proper ap It is understood that with the purchase by an "interested person. tising manager of the Worcester, preciation of American citizenship. announcement of the purchase of the Henry B. Wolf is the principal stock Mass., Post, has been appointed busi With our literate population growing News-Times by John H. Perry and holder of the Times. ness manager of the Pensacola, Fla., larger, there has grown with it a Richard Lloyd Jones, Mr. Garvin Journal, one of the Perry-Lloyd greater degree or interest in public and his associates concluded that Jones newspapers. affairs. improvements which are expected on TROUTMAN BUYS WEEKLY. Mr. Browne is a native and for "Reading, whether from newspapers, the News-Times as the result of L. A. Troutman, formerly of Siou mer newspaper man of Florida. He magazines or books has become an change of ownership would make it Falls, la., has purchased the Howart is the son of Judge Jefferson Browne essential feature of American life. inadvisable to put a new paper in S. D., Messenger. He plans to insia of the Florida Supreme Court. Knowledge is power more surely to the field at this time. modern equipment. January 27, 1923 The Fourth Estate 3

Philadelphia,

third largest city in America,

is breaking building records

22,588 building operations with a total cost of $114,881,040 were begun during 1922 in Philadelphia, according to the annual report of the Bureau of Building Inspection.

Of this sum, $49,273,320 was for 9,651 dwellings, and $5,000,000 for apartments— almost fifty per cent of the total spent for real family homes in "the city of homes."

In addition, the city of Philadelphia is spending millions of dollars for sewer construc tion, highway betterments, subway and elevated transit and other improvements.

With this great addition to its buildings, and with every indication pointing to continua tion of the construction programme, Philadelphia offers greater opportunities than ever before to manufacturers of all kinds of goods.

Dominate Philadelphia

Create maximum impression at one cost by concentrating in the newspaper "nearly everybody" reads —

The Bulletin

The circulation of The Philadelphia Bulletin is larger than that of any other daily or Sunday newspaper published in Pennsylvania, and is one of the largest in America.

Net paid daily average circulation for 1922 — 493,240 copies a day.

DETROIT CHICAGO SAN FRANCISCO NEW YORK C. L. Weaver VERREE & CONKLIN, INC. Allen Hofuanx Dak A. Cairoll VERREE & CONKLIN, INC. 28 East Jackson Blvd. verree & conklin, i*c ISO Naxau Street 117 Lafayette Blvd. 681 Market Street flf-i LONDON, M. Bryahi, 1*6 Pall Mall, S. W. 1 PARIS, Ray A. Washburn, 6 nie Lamartine, (9). (Copyright l»*l— Bulletin Company). 4 The Fourth Estate January 27, 1923

RETAIL MERCHANT RADIO CANNOT AND NEWSPAPER Not a Miracle RIVAL THE ADVERTISING. NEWSPAPER. But an Accomplishment EXECUTIVES OF TWO BIG CITY PATRONS OF WIRELESS MUST STORES TELL HOW HELPS ADAPT THEMSELVES TO EXTENDED BY NEWSPAPERS Fort Wayne Journal Gazette, ITS TIME, CHESTER LORD INFLUENCED BUYING — USE ASSERTS — COUNTRY NEEDS Exclusive, Morning and Sunday OF ADVERTISING BY MAIL GOOD EDITORS AS NEVER TO SUPPLEMENT DAILIES. BEFORE. Year 1922 9,470,668 Agate Lines The advertising group of the Na The radio will not supplant the tional Retail Dry Goods Association Year 1921 8,822,520 Agate Lines newspaper as a distributor of news, in the latest issue of its Data Book said Chester S. Lord, formerly for discusses a variety of topics of in many years managing editor of the terest to retail advertising men. Gain over 1921 648,148 Agate Lines New York Sun, in answer to a ques B. J. Shaughness, advertising di tion at the close of an address at rector, Conrad & Co., Boston, writes the Y.M.C.A., Brooklyn, Monday, on "What the Herald-Traveler Did These figures include local, national and classi on journalism as a profession. for Boston Merchants." He points fied advertising. Mr. Lord said that the radio requires out the influence newspapers can ex its patrons to adapt themselves to its ert upon the public through stressing time, instead of adapting itself to the dangers of a country-wide cessa It is doubtful if any paper in America in a city their time, as the newspaper does. tion of buying and the prosperity at- of 100,000 has such a record. Mr. Lord, who was managing edi tendent upon a normal flow of money. tor of the Sun under the late Charles E. H. Enck, advertising manager, A. Dana, eulogized Dana as one of Mabley & Carew Co., Cincinnati, tells the greatest editors that this country of the Cincinnati Post's efforts in this The FORT WAYNE ever had. Speaking of journalism as same field in an article entitled "A a career today, however, he said that Little Leaven Leavens the Whole there was more opportunity for a Lump." JOURNAL GAZETTE young man in the small towns than in Of particular interest is the com the greater cities, especially New pletion of a study made on direct is an Exclusive Morning Paper in a field all its York. mail publicity for retail stores, deal own and sells its space, placing at the forefront of "There are between 7,000 and 7,500 ing with the class of merchandise newspaper men now actively engaged best sold through this medium; the its arguments the fact that it Is a Morning News in the work in New York City," Mr. layout of a copy and the equipment Lord said. "Unfortunately, not all of necessary for a store which operates paper with a distinctively loyal following whose these 7,000 can be editor-in-chief, and its own mailing department. readers buy nationally-advertised goods displayed they must to a large extent write un The salient points brought forth der direction. But in a village the are that merchandise must in its columns. conditions are reversed. The editor 1. Be seasonal. generally owns the sheet, and may 2. Fully correspond to and be typical There is a reason for this unparalleled record! write as he pleases. The editor in of the quality suggested in the pub the village is one of its most influen licity. tial citizens. 3. Be offered to an appropriate cli Ask Our National Representatives "Never have I seen such opportu entele and be supported by suitable nity for newspaper editors as at pres follow-up. ent Moreover, the honest editor is 4. Induce people not only to buy but needed now as never before." to come into the store in order to Why? The country needs good editors, Mr. buy. Usually such offerings are Lord said, because of the influence of tied up with newspaper advertising. The Journal Gazette Co., of Fort Wayne, Ind. the newspapers, and the pressure of 5. The literature, in its physical present problems, political, social, in make-up must symbolize in the L. G. Ellingham, President A. Schaefer, Advertising Director tellectual, artistic, and moral. minds of those receiving it, the "To summarize briefly," he said, personality of the store and the National Advertising Representatives "the newspaper of today is a better character of the merchandise which product than the newspaper of a few it presents. years ago. The making of newspapers "The Essence of Advertising Ty Chas. H. Eddy Co. is settling down to a strong and sub pography" written by Edward D. stantial basis." Berry, director of advertising of the Chicago New York Boston United Typothetae of America, and former managing editor of The ONTARIO DAILIES MERGED Fourth Estate, brings out the value of good typographical layout. The BY WILLIAM J. TAYLOR. elements of attention value and the PUBLISHERS BACK BILL TO that Senator Baume's bill is no sense The Chatham, Ont., Daily News psychology of composition, are fea PUT LEGAL ADVERTISING aimed at a reduction of the rate, as and the Chatham Planet have been tures which he treats with a facile ON BUSINESS BASIS. was erroneously stated in an earlier consolidated by W. J. Taylor, who pen. The retail advertising man seek article. also owns the Woodstock, Ont., Daily ing technical knowledge will find in United support is being lent by Sentinel Review. The merger gives this article a number of points which the New York State Publishers Asso WISCONSIN DAILY NOW TAKES the city one paper, known as the Daily aid him in the handling of copy. ciation, the New York Associated News, incorporated with the Chat "Selecting Paper on the Basis of Dailies and the New York Press Asso FULL A.P. SERVICE. ham Daily Planet. Used Requirements." prepared by the ciation to the bill introduced at The Wausau Daily Record-Herald, A. E. Woodward was previously Technical Service Department of the Albany by Senator Caleb H. Baumes of which J. L. Sturtevant is editor owner of the News, and Sidney Ste American Writing Paper Company, of Newburgh relative to rates for and publisher, this week added the phenson of the Planet. brings out a number of interesting publication of session laws, sum full leased wire service of the Asso Mr. Taylor is well known in Ca and instructive suggestions for the monses, etc. The bill provides for ciated Press. In the course of an an nadian journalism and in addition to buyer of paper. a minimum rate of six cents per nouncement on the front page this operating the newspapers mentioned An article treating a subject of line for the first insertion and four enterprising daily explained the addi also publishes the Rod and Gun, na timely interest on "Federal Legisla cents a line for following insertions, tional service as "something the Rec tional sportmen's magazine. He is a tion Concerning the Branding of Fab or eighty-four and fifty-six cents per ord-Herald has aimed at for a long past president of the Canadian Press rics" is contributed by Paul Terry folio respectively. time, that it might better serve its Cherington. of the J. Walter Thomp From this minimum, the rate is thousands of readers in the city, the son Company, New York. This ar graduated so that all newspapers of adjoining counties and the entire cen ticle reviews the effect of compulsory more than 5,000 circulation are paid tral portion of Wisconsin. No. 1509 branding laws, gives the history of a rate proportionate to their excess of THE FOURTH ESTATE, which is early legislation, and discusses legis circulation over that amount. published every Saturday at 232 West lation forbidding misleading marks in Frederick H. Keefe, general man SOUTHERN PAPER SOLD. 59th St., New York City, was estab the branding of textiles. ager of the Newburgh News and The Moultan. Ala.. Advertiser has lished March 1, 1894, and entered as A number of other subjects of a second-class matter March 29. 1804, in secretary of the joint legal rate been sold to Fred Field. The paper the post office at New York, N.Y., under technical nature are also included, committee of the publishers' associa has been handed down from genera the act of March 3, 1879. The Yearly making this issue one of the most tions of New York and newly elected tion to generation in the White fam Subscription Price is Four Dollars, and interesting thus so far published by president of the New York Associated ily., and is relinquished by Robert the price of Single Copies is Ten Cents. this group. Dailies, calls attention to the fact White, son of the late Jourd White. ERNEST F. BIRMINGHAM, Publisher. January 27, 1923 The Fourth Estate 5

aty? fork Wxmtz

From "A Study of The New York Times," by John F. Sweeney, The Sweeney £5f James Co., Advertising Agents, Cleveland, Ohio.

The New York Times has for years led all New York newspapers in volume of advertising. In 1922 The Times published 24,142,222 agate lines of advertising, a gain over 1921 of 2,489,609 lines and an excess over the next New York newspaper of 6,898,132 lines.

Twenty-Six Years' Record of Advertising

YEAR AGATE LINES YEAR AGATE LINES YEAR AGATE LINES 1896 2,227,196 1905 5,598,322 1914 9,164,927 1897 2,408,247 1906 6,033,457 1915 9,682,652 1898 2,433,193 1907 6,304,298 1916 11,552,496 1899 3,378,750 1908 5,897,332 1917 12,509,587 1900 3,978,620 1909 7,194,703 1918 13,518,255 1901 4,957,205 1910 7,550,650 1919 19,682,562 1902 5,501,779 1911 8,130,425 1920 23,447,395 1903 5,207,964 1912 8,844,866 1921 21,652,613 1904 5,228,480 1913 9,327,369 1922 24,142,222

The confidence which readers feel in the dependability of Announcements of merchandise frequently appear in The the news columns of The New York Times is reflected in Times to the exclusion of all other newspapers, at least in the advertising columns and in the great purchasing power the eastern United States. Advertisements of companies of its readers, producing results to advertisers which fre specializing in the construction of large buildings, announce quently are remarkable. Many profitable businesses have ments of gas engines, machinery, hardware and other lines, been built up, efficient selling organizations formed, mer heretofore advertised almost exclusively in trade periodicals, chandise of every description sold in large volumes through now appear in The New York Times with increasing The Times. frequency.

Total Advertising Distribution of New York Newspapers in 1922

Individual Newspapers Morning and Evening 6 The Fourth Estate January 27, 1923

FOREIGN WRITERS BOSTON AMERICAN The Story Advertising Tells HOSTS TO LORD WITHDRAWS A.M. BURNHAM. And The Conclusion To EDITIONS. TELLS THEM THEY ARE THE Which It Leads. BOSTON ADVERTISER IS NOW LICENSED INTERPRETERS ONLY HEARST MORNING WHO TRANSLATE AMERICAN You can judge the community-influence of a newspaper by PAPER IN HUB— AMERICAN CONDUCT AND CHARACTER the volume of advertising it carries. STILL PUTTING OUT SIX FOR COMMON UNDERSTAND Not only does The Washington Star day after day print EVENING EDITIONS — PLANS ING OF REST OF THE WORLD. more advertising than all the other local papers combined; FOR NEW IMPROVEMENTS. but year after year the total of its lineage places it among Cancellation of the two morning "Nothing could be more agreeable the first in all the larger cities of the country. editions of the Boston American effec to me than to be entertained in Amer tive Monday morning of this week ica by my colleagues of the newspaper Sixth In The United States! amounted virtually to the removal press engaged as correspondents in from the Boston field of a morning this mighty land of an omnipotent Figures showing the total advertising in fifteen Daily and paper, leaving the Boston Advertiser press — the only omnipotence that the to represent the Hearst morning inter modern world recognizes," Lord Sunday newspapers in fifteen of the principal cities of the ests in the Hub alone. The move to Burnham, proprietor of the London United States for the year 1922: discontinue the midnight and early Daily Telegraph told members of the morning issues of the evening Ameri Association of Foreign Press Corre Taken from statistics compiled by the New York Evening Post. can had been planned for several spondents at a dinner given in his hon Los Angeles Times 26,795,244 months and was hinted previously or by that association at the Hotel through the issuance of notices to the Brevoort, New York, on January 19. Chicago Tribune 26,212,563 pressmen's unions. "I recollect that when Lord Riddell, Detroit News 25,701,844 The two bulldog editions have been proprietor of the London News of the New York Times 24,142,222 published for a little over a year, World, was over here he was asked Baltimore Sun 22,985,326 but it is understood that continuance whether he was a 'blood peer,' and WASHINGTON STAR 21,659,650 was found inadvisable, and that all he answered that if that meant the St. Louis Post-Dispatch 19,881,120 efforts will now be concentrated upon same as a pedigreed bull he was not Philadelphia Inquirer 18,211,200 making the evening issue even better. a 'blood peer.' Then further on in Cleveland Plain Dealer 17,194,125 The fact that Hearst's tabloid the interview he was asked what he Milwaukee Journal 16,266,970 paper, the Advertiser, is a morning got his peerage for, but on that sub sheet and the two papers with sepa ject he said he preferred not to say San Francisco Examiner 15,596,504 rate staffs practically competed for anything. Well, if I am not a pedi New Orleans Times-Picayune 15,454,103 several editions is believed to have gree peer, I am certainly a pedigree Minneapolis Tribune 14,278,579 been considered in making the move, journalist, and nothing pleases me Boston Globe 12,633,476 also. more than to find myself among my Cincinnati Times-Star 12,000,300 Editorial and mechanical changes, not yet fully completed, of course, fellow journalists. will follow the discontinuance. Sus "You practice in what is perhaps Total volume of advertising in six of the greatest dailies pension of most of the live news the most interesting branch of our having no Sunday issue: gathering service at night has fol profession. You, like the ambassa lowed, of course, and there has been dors, are sent abroad for the good of Chicago Daily News 18,224,817 quite a reduction in the mechanical your countries to tell us all how best Philadelphia Bulletin 17,379,300 forces effected. to live in peace and harmony with Indianapolis News 16,400,178 In Boston it is understood a new what is now incontestably the greatest Los Angeles Express 14,788,718 method of getting out a bulldog edi nation upon earth, and in my case as Cleveland Press 12,808,425 tion for the country mail subscribers an Englishman the nearest to our is being considered, of making up a selves in the things that count most Buffalo News 12,506,723 late night or early morning edition in the currency of moral values. You Pittsburgh and Newark papers do not report their figures. from the news printed in the latest are here to make the best of things and final evening editions. No an as they are, and to make them better nouncement has been made about this, than they are if you can. however. "Half the animosities of the world The first bulldog edition of the arise from our always showing the American has been preceding the worse side of our characters to one morning Post, Globe and Herald edi another. The courtesies of life are WITH SUNDAY MORNING EDITION tions on to the street by about a more potent than the brutalities in the half hour, being distributed in the long run, and the courtesy of the WASHINGTON, D.C. city about midnight. The second edi press, I am' happy to believe, is in tion was put on the streets shortly creasing, both at home and abroad. Write us direct or through our after 3 o'clock. "Able editors no longer pride them NEW YORK OFFICE CHICAGO OFFICE The first edition of the Morning Ad selves on being 'horse-whipped again,' 150 Nassau Street Paris Offive Tower Building vertiser is on the street between 8 and most correspondents are not out and 9 o'clock in the evening, replates for trouble but for conciliation. It is Dan A. Carroll 5 Rue Lamartine J. E. Lutz following through the evening and curious that when we travel at such early morning. speed and in such comfort we should sipating and blotting out, now and al your own Park Row, only stands for Just what immediate effect the dis still be in so unblessed a state of in ways, each for his own. the street of ink wherever it is to be continuance will have upon early mail ternational ignorance one of another, "I know your difficulties. The edi found in earth, about the earth or distribution has not been made known, even in the central parts of civiliza tor and the foreign correspondent sel under the earth." but it is understood that a circula tion. dom agree as to news values, and W. F. Bullock of the London Mail, tion of about 50,000 copies is involved "In a book which will have a per never as to cable expenses. The edi president of the association, presided in the change. The American is still manent place in English literature, in tor wants all the news in a nutshell. at the dinner. Melville E. Stone, for printing six editions, selling at three England not less than in the United His slogan is 'All hits and no misses.' mer head of the Associated Press, cents, a cent more than the other eve States, 'The Life and Letters of Wal "On the other side the correspond who was one of the speakers, paid ning papers. The Transcript is still ter Hines Page,' that great American ent points out the impossibility — un Lord Burnham the high tribute of de selling at three cents, excepting on who loved my country not less be like Sir Boyle Roche's girds — of be claring him to be one of the most Wednesdays and Saturdays when the cause he loved his own more, there is ing in two places at one time. He consistent good friends of the United price is a nickel. a striking passage, which conveys a also politely indicates that what States abroad. There was no genera! dismissal of lesson as in a parable. In the first shocks Belgravia does not necessarily More than one hundred guests at night workers as a result of the year of the Great War, writing of outrage the Bowery. In fact, he im tended the dinner. change, although there was a slight this very thing, Mr. Page says : T plores the old man at home to have immediate reduction. It is under have on my mantlepiece a statuette of some sense of relativity. My wonder MULLALLY AGENCY ELECTS. stood that arrangements are being Benjamin Franklin, an excellent and always is that things go on so cheer At the annual meeting of the made to take care of the men in other unmistakable likeness, which was ily between the center and the ex stockholders of William T. Mullally, departments. made in England during his lifetime, tremities. dc., the following officers were elected and the inscription burnt in its base "I suppose we must say it is be for the coming year : President, Wil is "George Washington." It serves me cause, as Richard Jeffries once wrote, liam T. Mullally ; first vice-president, COMING TO NEW YORK. many a good turn with my English 'if once the mind has been dipped in Edward T. Harris ; second vice-presi Joseph H. Neebe, western vice- friends — I use it as a measure of Fleet Street, let the meads be never dent, Noah G. Stiles ; third vice- president of Grandin-Dorrance-Sulli- their ignorance of us.' There is the so sweet, the mountain top never so president, H. J. Riker ; treasurer. van, Inc., in charge of the Chicago other side to the charge sheet, but I exalted, still to Fleet Street the mind Miss F. A. Seidell ; assistant treas and South Bend offices, has been admit the soft impeachment, and it is will return because there is that other urer, A. E. Tighe; secretary, B. H. transferred to headquarters at the just that ignorance which you have mind, the mind of the world.' This Pillard ; assistant secretary, J. V. New York office, 130 W. 42nd street, the high and responsible duty of dis sounds insular, but Fleet Street, like Fallon. effective February 1. January 27, 1923 The Fourth Estate

Leads the Entire World

in Advertising Gains 1922 over 1921

Gained 3,493,854 Lines

Evening Express LOST 937,020 Lines

Evening Record LOST 1,268,120 Lines

THE LARGEST EVENING HERALD DAILY covers the field CIRCULATION completely. It is read in by 155 out of every the Entire West 200 families in Los

Angeles and vicinity.

Representatives '. Dominate this H. W. MOLONEY, 604 Times Bldg., busy territory by NEW YORK.

concentrating your G. LOGAN PAYNE CO., 4-01 Tower Bldg., 6 N. Michigan Ave., advertising in the CHICAGO

EVENING HERALD AJ.NORRISHILL,710HearstBldg., SAN FRANCISCO 8 The Fourth Estate January 27, 1923

PUBLISHERS CAN BAKER SUGGESTS SOLVE SHORTAGE SCHOOLS TEACH OF PRINTERS. NEWS READING. BENJAMIN & KENTNOR SCHOOLS SUPPORTED BY THE FORMER SECRETARY OF WAR PRINTING AND PUBLISHING OFFERS IDEA MORE THAN INDUSTRY ONLY SOLUTION COMPANY ONCE RECOMMENDED BY OF LABOR SHORTAGE, ROSS ESTABLISHED 1893 KELLOGG DECLARES— TELLS THE FOURTH ESTATE— ONE FEATURE OF HIS SPEECH OF STUDENTS' WORK. CAUSES CRITICISM. Schools of printing supported by the printing and publishing industry The assertion by Newton D. Baker, of the state or section of the coun former secretary of war, in an ad try which they serve are the only HARRY D. REYNOLDS, President dress in Cleveland that news is bound solution of the present labor shortage to be colored, brought forth a sharp according to Ross W. Kellogg, direct reply from the Cleveland Times and or of the Empire State School of JOHN T. FITZGERALD, Vice-President Commercial in its editorial columns. Printing at Ithaca, who addressed The newspaper reminded the states the Northern New York Press Asso WILLIAM F. KENTNOR, Secretary man that the days of personal jour ciation at its morning session last nalism have gone and that the daily Saturday at the Hotel Woodruff. Mr. of today stands for unbiased news. Kellogg's address seemed to touch a Mr. Baker, however, redeemed him responsive cord and he was kept self when he brought out the fact that busy for nearly half an hour answer the public depends on the newspapers ing questions regarding the organiza and magazines for information on tion of the school, the training furn current affairs. The former war sec ished and the availability of gradu retary urged that there be established ates. in the public schools courses on "How The Empire State School of Representing Daily Newspapers to Read Newspapers." This is a sug Printing was started in May by the gestion that has been offered by The New York State Publishers Associa Fourth Estate on several occasions. tion, the organization of upstate National Advertising The speaker said that the children daily newspapers. The publishers of should be educated to read what they the state contributed $20,000 to the see in the public print with a keen school fund last year. Of this $12,- ability to discriminate between facts 000 was spent on equipment and the and opinion. remainder used for operating ex Replying to the aspersions which penses. Students at the school pay SERVICE crept into Mr. Baker's talk, the Times thirty dollars monthly and the bal and Commercial said : ance of the cost of instruction is "The assertion that people rely on made up from the fund contributed newspapers and magazines to keep by the publishers. them informed on all matters of com Mr. Kellogg explained that the 225 Fifth Avenue 900 Mailers Building mon interest is noncontroversal. It school gives six months' of intensive NEW YORK CHICAGO is a tribute to the high standard of training in hand composition, stone American journalism in general that work, platen press work and linotype the public has come to place so much operation and mechanism. Asked confidence in our publications that how well qualified a boy is for a 401 Van Nuys Building they rely on them for information. position after six months he replied : "In asserting, however, that 'accord "All we claim is that he is as good LOS ANGELES ing to their respective policies, their as after two years apprenticeship (the newspapers and magazines) news training in a newspaper composing is bound to be colored and to some room or commercial printing plant. extent, biased,' the speaker did not It is my personal opinion that our entirely keep within the facts. graduates are as good as many men "As a rule, the old-time personal who are drawing the wages of journalism has disappeared. The days journeymen printers." of intermingling of facts and opinion The demand for instruction is so in news columns is properly out of great that the New York State Pub Los Angeles Office in Charge of Arthur A. Hinkley date. News columns are to give lishers Association at a recent meet news facts. ing in Syracuse authorized the com "The editorial columns are for com mittee on education to make plans ment and opinion on the news. immediately to double the schools Though there are, unfortunately, capacity. When this is done the some publications, including news Empire State School of Printing will papers, that still persist in coloring place 100 young men a year in the FRIENDLY TALKS TO JUNIOR Mr. Friendly quoted several of their news and publishing biased re industry. ADVERTISING MEMBERS Benjamin Franklin's well-known slo ports to agree with their policies, As evidence of what is being accom gans calling particular attention to there are others that recognize their plished at the school Mr. Kellogg ON FRANKLIN. the following three, which he thought responsibility to their readers and are showed many samples of work done applicable to advertising and advertis honest enough to publish news facts by students. Pictures of the school Edwin S. Friendly, business man ing salesmen : without any attempt whatsoever to in operation also proved of great ager of the New York Herald and the color or distort the facts to gain cir interest to the members of the North Sun, addressed the junior members of "Plough deep while Sluggards sleep." culation or to advance the policies for ern New York Press Association. The the Advertising Club at luncheon Little strokes fell great Oaks." which they stand." editors present assured Mr. Kellogg Tuesday, January 16 at the Advertis "Remember that Time is Money." of their wholehearted co-operation in ing Club, 47 East 25th street. He said that many businesses have PUBLICITY MAN DWELLS ON the effort which is being made at Being an admirer of Benjamin become successful because their found Ithaca to develop a better trained Franklin, called by many the first ad ers applied the slogan, "Plough deep VALUE OF ADVERTISING. and more responsible type of work vertising man of America, he pointed while Sluggards sleep" and also that C. W. Towne, publicity director for man that is now obtained through the out that the high lights of Franklin's one of the most salient points of an the Montana Power Company, and P. apprenticeship system. career for advertising men to study advertising campaign was, "Little L. Wills, secretary-manager of the were the craft of his salesmanship strokes fell great Oaks." He sug Butte Chamber of Commerce, were and his effectiveness in persuasion. He gested that the slogan "Remember the principal speakers at the annual EDITOR THREATENED BY KLAN. spoke on how Franklin never wrote that Time is Money" could well be dinner and business meeting of the Ed LeRoy, editor of the Marinette, to achieve an artistic triumph, never kept in mind when an advertising Helena Commercial Club recently, at Wis., Eagle-Star and former assem practiced "fine" writing but wrote to salesman was discussing his problem which advertising, industrial surveys blyman, has received a letter, pur wth a space buyer or advertiser. and public exhibits were discussed by porting to be from the Ku Klux Klan, achieve a definite object, to persuade the speakers. in which he was threatened with a others and in the simplest language. He told them that there was an op Mr. Towne cited many instances of "coat of tar and feathers if he per He further pointed out that in 1785 portunity at the top for everyone and the slogans adopted by towns, and the sisted in writing editorials in opposi Benjamin Franklin invented the cited a few cases where men like nation-wide publicity which this has tion to the klan." Franklin Stove and by a widely dis James Simpson, the new head of brought to these towns and cities. Mr. Leroy stated that, although he tributed pamphlet described its fuel Marshall Field & Co., the late Frank The power man stressed the wonder treats the matter lightly, he no doubt economies and other advantages. In S. Turnbull, president Rogers Peet ful results obtained by California believes a local order of the klan has 1753 he had already sold the Ameri Co., and F. Edson White, the new through advertising. He classed the been organized in Marinette. can public the lightning rod through president of Armour & Co., started at advertising of that state as almost advertising methods. the bottom and by learning all parts hypnotic. January 27, 1923 The Fourth Estate 9

By These Facts You Can Pick

Your Indianapolis Newspaper

When you buy space The circ"la- You buy, too, the For fifty tirr , ... tion of The . j j . years \L he you buy circulation indianaPoiiS prestige of the medium News has been News is the largest daily circulation in Indiana, and among a great newspaper. Always it has ranked editorially with the largest three-cent evening circulations in America. The the greatest American newspapers. It commands a reader per cent coverage is very high, reaching as it does practically loyalty and a reader confidence born of its half century of every worth while family in Indianapolis. More than 95% keeping faith with its readers. The editorial and adver of The News' circulation is home delivered. It is uni tising columns of The News are clean. The News rejects versally acknowledged that The News commands a reader annually from 500,000 to more than a million lines of interest second to no other paper. advertising which are available, and which usually run in YOU Want tO knOW Yearafteryear other Indianapolis papers. » / . The Indianap- proved power of results 0ii« News has carried practically the same volume of advertising — local, You want to know V00*1, adve!;; foreign, and classified — as both other Indianapolis papers ... . y . . Users know all combined (6 against 13 issues a week), after rejecting local advertisers opinions about a news millions of lines of available copy. This could not be paper. Their endorsement is a clear guide to the value unless The News delivered results. Your proof of results of a medium. Indianapolis department stores use more is in the successful experience of the many advertisers who have used The News exclusively or as the preferred space in The News (6 issues a week) than in both other medium for so many years. The dominance of The News Indianapolis papers (13 issues a week). In practically in volume of advertising carried proves the value of its every other classification The News leads both other papers columns in results. combined. It leads in Classified.

The merchandising department o£ The News has accurate data on every successful selling and advertising campaign in the Indianapolis Radius in the last five years. This information is available to interested advertisers and agencies. The specific data The News has collected on this great Indianapolis Market will help you plan your campaign for the greatest results at the lowest cost. Make use of the service of the merchandising department.

The Indianapolis News

Chicago Office FRANK T. CARROLL New York Office J. E. LUTZ Advertising Manager CAN A. CARROLL Tower Building 150 Nassau Street

Write for your copy of the 1923 Indianapolis Radius Book. 10 The Fourth Estate January 27, 1923

NUTMEG EDITORS SENATE TO PROBE AGAIN ELECT PULPWOOD TIMBER FREEMAN. DESTRUCTION. ASSOCIATION GOES ON RECORD HARRISON MEASURE CALLING TO PRESENT BILL TO THE FOR INVESTIGATION BY LEGISLATURE PROVIDING The Boss of SENATE COMMITTEE IS FOR PUBLICATION OF ALL PASSED— MISSISSIPPI SENA PUBLIC NOTICES IN LOCAL TOR TELLS OF GREAT WASTE NEWSPAPERS. IN FOREST LANDS. The Press Impressed with the necessity for a O. S. Freeman of the Watertown definite policy of timber conservation News was re-elected president of the in the United States, the senate has Connecticut Editorial Association at passed the resolution introduced by- the annual meeting held in Bridge Senator Pat Harrison, of Mississippi, port last Saturday. In his annual ad directing the appointment of a com dress President Freeman advocated mittee of five senators to investigate an "open your mail" campaign. He the timber problem with a view to said that editors are the greatest developing a real conservation plan slackers in the world in this particu by the Government. lar matter. The association went on Discussing the situation. Senator record to present a bill to the legis "SAFE" Harrison told of the gravity of the lature providing for the publication of problem brought on by the annual all public notices in the local papers. Stops press quick cutting down of 5,000,000 acres of George C. Woodruff of the Litch forests and of the burning of 10,000,- field Enquirer was chairman of the ly and locks all 000 acres within the same period of nominating committee with Everett time. G. Hill of Hartford and A. S. Barnes "RUN" other stations. Of the estimated 460,000,000 acres of the Bristol Press. They brought of forest lands in the United States, in the following slate which was' un 70 per cent of it has already been animously accepted : Releases safety logged, Senator Harrison said. More President, O. S. Freeman, breaking permitting opera over, 24 per cent of it today contains the record in length of term of office only an irregular growth, while 29 in the association. tion of press. per cent has been stripped clean, and Secretary and treasurer, Everett G. \7Yi per cent ,or an aggregate of 81,- Hill of Hartford. "DECREASE" 000,000 acres, "has been strippedof its Vice-presidents, by counties — merchantable timber, burned over, and Fairfield, Miss Shirley Putnam, is lying practically idle, being known Greenwich Press. Press slows down as unproductive land." New London, G. H. Grout, New as required. Absence of a proper policy, Sena London Day. tor Harrison declared, has resulted Middlesex, E. G. Prann, New in the loss of billions of dollars to Era, Deep River. users of timber, news print paper and Tolland, W. Stemmons, Agricultural all wood materials. Editor, Storrs. "There is no better time than today Windham, A. W. Eddy, Danielson for congress to begin a thorough in Transcript. vestigation and study of the many Carl Prescott of Tarrytown, presi "INCREASE" questions involved in this great prob dent of the New York Press Asso "INCH" lem," said Senator Harrison in ad ciation and vice-president of the N. Press increases to vocating his resolution, "and to rec E.A., told about the work in New Press moves for ommend a comprehensive and broad York State. desired printing and wise economic policy of conser "We are going to the legislature," speed. ward slowly, vation and reforestation so that the he said, "and try to get the law national Government can co-operate changed on legal and political adver stopping as soon with the states, and those states in tisements. They should use display which forests are located can enact 'ads,' not only for the benefit of the as button is re uniform laws, so far as the conditions newspapers, but this is an age of leased. will warrant, toward conserving the head-line readers and most of the timber we have and making greater notices in small type are overlooked." production possible in the future." He advised the country editors to The committee provided by the res go to Hartford and get some such olution will be appointed by the vice- bill through their legislature. president shortly. It is expected that Another class of people who do not the committee will begin its investiga advertise as they should, according to tions and studies immediately follow Prescott, are the churches. They ing the end of the present session of should have large "ads" in every congress, with a view to presenting paper, he thinks, because that is the its plans for the formulation of a na best way of finding out what they are The New York Times thinks so as evidenced by tional policy when congress meets doing, and they should not be given next December, in the event there entirely free space although some of their order for four 80 H.P. equipments for their occurs no special session in the in them expect it. terim, which is regarded as extremely- Prescott is in charge of the pro new Super Speed Presses, and so does the New improbable. gram for the national convention of York Daily News, Chicago Tribune, Kansas City the editors in Buffalo next July and PACIFIC COAST AD BODY is planning an extensive program with many interesting side trips. Star, Seattle Times, who have just placed repeat MERGE WITH A.A.C.W. George C. Waldo of the Bridgeport Merger of the Pacific Coast Ad Post suggested that the country edi orders, and many other of the leading newspapers vertising Association and the Associ tors should have better co-operation ated Advertising Clubs of the World with the manufacturers in the cities who are satisfied users of the Cline System. was announced at a recent meeting ■— that the large factories would do of the Seattle Ad Club by Don Fran well to advertise in the country cisco of Los Angeles, vice-president papers for help when needed. of the Associated Advertising Clubs Among those present were the fol of the World. lowing : Preliminary steps providing for the A. S. Barnes, Bristol Press; S. C. merger were taken at a meeting of Fischer, Litchfield Enquirer ; Mrs. V. the board of directors of the Pacific E. Buell, Guilford Times; O. S. Free Coast organization held in Portland. man, Watertown News ; M. J. Goode, The merger will be ratified at the Stratford Times ; J. S. Hersam, New convention of the Pacific Coast Canaan Advertiser ; E. G. Hill, Hart Advertising Clubs Association to be ford Times ; W. S. Jones, Westport held in Spokane next June. Herald ; J. A. Keefe, Willimantic Women engaged in advertising Fisher Bldg. Marbridge Bid work will hereafter be entitled to Chronicle; F. W. Lyon, Milford Citi- CHICAGO NEW YOR membership in the Seattle Ad Club. (Continued on Twentieth Page) A resolution to that effect was passed. January 27, 1923 The Fourth Estate

THE NORTH AMERICAN

Philadelphia

Announces the appointment of

JOHN B. WOODWARD TIMES BUILDING, NEW YORK CITY

As Its Eastern Advertising Representative

Representing :

The CHICAGO DAILY NEWS

The BOSTON GLOBE

The BALTIMORE SUN

7 he CLEVELAND PLAIN DEALER

The MINNEAPOLIS TRIBUNE

Associated with Mr. Woodward

will be MR. KURTZ WILSON and MR. P. J. SERAPHINE for many years with the Eastern office of THE NORTH AMERICAN

THE NORTH AMERICAN

Philadelphia

The Oldest Daily Newspaper in America Founded by BENJAMIN FRANKLIN The Fourth Estate January 27, 1923

EXTRA FOR FIGHT CANADIAN PAPER CELEBRATES ANNIVERSARY BY GIVING FANS AS THEY EMPLOYES BONUS. LEAVE ARENA. The Ottawa, Ont., Evening Citi zen, recently celebrated its twenty- ROCHESTER JOURNAL ON SALE fifth anniversary as the property of the Southam Brothers, when a con AT DOORS WITH COMPLETE gratulatory letter signed by W. M. DETAILS FOUR MINUTES & H. S. Southam was delivered to every member of the staff. The AFTER BOUT ENDED— RESULT letter announced the depositing to WAS IMMEDIATE JUMP IN the credit of all members of the staff a bonus equal to one weeic's PAPER'S CIRCULATION. pay, and contained appreciation of the loyal and efficient service being By H. Aemand dk Masi. rendered to the paper by the start in all departments. Special Correspondent of The A feature of the Citizen payroll Fourth Estate. is the depositing of the staff's salary in a bank. The success of the Sport fans of Rochester and vicin method in fostering thrift has been ity bad the surprise of their lives amply proven in the last six months January IS, when, on emerging by the flourishing bank accounts some from Convention Hall in that city, of the boys are sporting these days. after witnessing the Herman-Brown fight, they found newsboys with thou COLLIN ARMSTRONG HEADS sands of copies of an extra edition of the Rochester Journal, containing WESTCHESTER CHAMBER OF a full account of the match, awaiting COMMERCE. them. They are still talking about it Collin Armstrong, chairman of the in Rochester. newspaper committee of the Ameri The fight was over at 11 :20 p.m. can Association of Advertising Agen Four minutes later the Rochester cies, and until recently with William Journal's extra was on sale outside T. Mullally, Inc., New York, has been the doors . of Convention Hall, and elected director for three years of the throughout the downtown section of Westchester County Chamber of Rochester. Commerce, of which organization he Never before in the history of is president. Rochester journalism did any news paper in that city get out an extra of DRY VIOLATION EXPOSURE IS that kind and with such lightning like rapidity. And none of the other FOLLOWED BY FINE. newspapers of Rochester — two eve The Boston Herald's publication of ning and two morning — even com a story about the serving of whiskey peted with the Journal's extra. It in baby bottles at the recent dinner of stood alone. the New England Road Builders' As As a result, the circulation of sociation at the Hotel Somerset, Bos Rochester's "baby" newspaper jumped ton, resulted this week in a fine of from 20,008 on the Saturday preced $500 for the treasurer of the associa ing, to 24,012 on that Monday. tion, Joseph A. Tomasello, who was That many of those who bought the charged with transporting thirty-five Journal's extra Monday night were quarts of hootch "more or less" ac likely to become permanent readers of cording to the complaint, to the ban that newspaper is indicated by the quet hall. fact that on the day after the fight — Charles Drury, day city editor of Tuesday — 23,5.17 copies were sold. the Herald and a reporter testified It is interesting, in passing, to re at the hearing recently held by Com view briefly the little more than four missioner Hayes relative to the Road months of the Rochester Journal's ex Builders' case, the "dry" answers of istence. It is a veritable romance of City Editor Drury to the "wet" ques modern journalism. tions convulsing the court room with The Rochester Journal, established laughter. on Monday, September 11, last, is an outgrowth — or perhaps more properly ADVERTISING CLUB SELECTS speaking an extension — of the Roches MARCH 13-17 FOR SALES WEEK. ter Sunday American, established by A community sales week, sponsored Mr. Hearst on June 25, 1922, a little by the Advertising Club of Great more than six months ago. Falls, Mont., the week of March 13 The entire building, plant and quar to 17, in conjunction with the eighth ters of the Rochester American were annual automobile show, has been de prepared in the record time of twen cided upon by members of the club. ty-three days. The previous record A. H. Jester, president of the club, was in the neighborhood of sixty nection with, and as part of the New and he still on the job, producing a was chosen as head of the general days. York American, because of the fact paper that "every day, in every way," On Sunday, June 25, the Rochester that this newspaper did not have the rivals its New York and other bigger committe which will plan the affair. American appeared — a typical Hearst facilities for printing the colored Other members of the committee ap newspaper, although, naturally, lack brothers — and in some instances ex pointed were R. W. Mathias, C. A. comic and American magazine sec cels them, in my opinion. McKinney and Fred Perra. ing the finish that it now possesses. tions, as well as the editorial, city Five other members were chosen At first the paper was sold in con- life and certain other sections, which FOUR - YEAR JOURNALISM as chairmen of sub-committees, each were supplied by the New York COURSE ADOPTED. having the power to select their own American. assistants. F. U. Arthur was appointed Now everything but the colored The college of commerce and jour chairman of the advertising commit McKittrick's comic and American magazine sec nalism at Ohio State University, Co tions of the Rochester American is lumbus, will be reorganized into a tee ; W. C. Searles of the entertain printed in Rochester, the color work four-year course, instead of two years ment committee : L. W. Wendt of the Directory being done by the Boston Sunday Ad as at present, the board of trustees entertainment committee ; W. W. of Advertisers, their vertiser — also a Hearst newspaper. decided at their meeting over the Huntsberger of the finance comittee, The first publisher of the Rochester week-end. Approval was given to the and C. T. Gregg as chairman of the Advertising Managers American was Shirley Olympius, who new plan, as suggested by the admin general committee. was detached as a traveling repre istrative council, comprising the deans Chairmen of all committees were and sentative of the Hearst syndicates to of the various colleges. instructed to devise plans for the organize the paper. Later he was Action was taken, it is said, in show to be reported upon at the next Advertising Agent: for succeeded by E. C. Rogers, present order to centralize the courses under meeting of the club, at which time a manager, and formerly of the Wash one head. At present, students who definite program will be arranged. 1923 ington Times. wish to take up commerce and jour Harry Gray, formerly night editor nalism must complete two years of AUTO AD MANAGERS MEET. Is Now Ready of the New York American, and pre work in the arts college, and then be The advertising managers of auto vious to that for sixteen years con transferred. Under the proposed motive companies, who are members for Delivery. nected with the Chicago and San plan, they will take essentially the of the National Automobile Chamber Francisco Hearst newspapers, was same work, but under the supervision of Commerce, will meet January 29 108 Fulton Street NEW YORK sent to Rochester as managing editor, of the commerce and journalism dean. and 30 at Chicago. January 27, 1923 The Fourth Estate 13

An Extraordinary Record

During the eight months ending January 1, 1923, this syndicate accomplished one of the most remarkable achievements in the newspaper syndicate field. Although in business less than a year, today we can offer fifty features by some of the best writers and artists available, and are do ing business with almost every newspaper using live, up-to-the-minute material.

or

eature

eatures

WIRE OR WRITE

C-V Newspaper Service

BORDEN BUILDING NEW YORK CITY 14 The Fourth Estate January 27, 1923

BURNHAM FAVORS ANGLO 3.604 AVERAGE DECEMBER PRICE. The weighted average price of contract deliveries from domestic milli t* publishers during December, 1022, f.o.b. mills, in car load lots, for standard news rolls was $3,604 per 100 pounds. This weighted average is based upon December AMERICAN PRESS JUNTA. deliveries of about 54,000 tons on contracts involving a total tonnage of approxi mately 172,000 tons of undelivered paper manufactured in the United States. The weighted average contract price based on deliveries from Canadian mills of about 20,852 tons of standard roll news in car load lots, f.o.b. mill in December, 1022' was $3,522 per 100 pounds. This weighted average is based upon the December IN ADDRESS BEFORE A. P. DIRECTORS deliveries on contracts involving about 4,148 tons of undelivered Canadian paper. The weighted average market price of December, 1022, of standard roll news in HE SUMMONS EDITORIAL MINDS car load lots f.o.b. mill, based upon domestic purchases totaling about 13,000 tons was 3. 873 per 100 pounds. TO COUNCIL ON QUESTIONS REPORT OF THE FEDERAL TRADE COMMISSION NEWS PRINT MANUFACTURED IN THE UNITED STATES OF COMMON INTEREST AND Stocks on Stocks om hand 1st Produc- Ship- hand end MUTUAL BENEFIT. of month tion ment of month Net tons Net tons Net tons Net tons December, 1922 10,651 110,404 119,847 19,208 December, 1921 23,127 107,877 107,070 23,984 Journalists of Great Britain and America were summoned to the December, 1920 20,260 124,857 120,360 24,768 cause of international understanding by Lord Burnham, proprietor of the December, 1919 15,336 122,781 122,748 15,369 London Daily Telegraph, and president of the Empire Press Union and December, 1918 20,297 100,935 101,824 19,408 Total (12mos.), 1922 28,934 1,447,688 1,452,414 19,208 Newspaper Proprietors Association of London, at the dinner given in Total (12 mos.), 1921 24,763 1,225,235 1,226,064 23,984 his honor on Monday evening by Frederck Roy Martin, general manager Total (12 mos.), 1920 15,369 1,511,968 1,502,674 24,768 of the Associated Press. In an address of remarkable and appealing Total (12 mos.), 1910 19,408 1,874,517 1,378,556 16,869 sincerity, Lord Burnham broached the idea of the newspaper minds of Total (12 mos.), 191S 31,718 1,260,285 1,272,590 19,408 the two countries meeting at intervals in "common council, not to lay NOTE: — Above figures for total news print do not include hanging paper. Monthly tonnage reports from 698 of the most important newspaper publishing, down the law to one another, but to discuss the great questions of concerns and associations grouped according to the principal business sections of common interest and mutual benefit." the United States, together with a separate tabulation for the agricultural publica - As a man of wide understanding tions, show the following results for December, 1922. and cosmopolitan faith, Lord Burn Location of Publishers (b) RUSSELL BUYS CEDARTOWN ham put into his address a potency Number On hand Received Used and On hand In transit STANDARD. of logic and an urbanity of diction of first of during sold dur- end of end of E. B. Russell of Cedartown, Ga., that were impelling. He obviously concerns month month ing month month month has bought the interests of W. S. felt that he could have no more Net tons Net tons Net tons Net tons Net ton* Coleman of Atlanta, Ga., in the appropriate audience than the mem New England 80 17,985 17,673 17,756 17,802 2,861 -Cedartown Standard. During the bers of the executive committee of Eastern States 179 55,902 60,039 63,584 52,357 17,008 past several years the paper has been the Associated Press, to which he Northern States 136 48,592 39,375 43,835 89,682 10,977 handled by Mr. Russell, who was at paid tribute as the greatest news Southern States 82 9,487 10,041 9,667 9.971 8,744 one time a partner of Senator Harris agency in the world." Middle West 152 28,660 26,607 2S.981 26,236 6,877 of Georgia, in the insurance business. Lord Burnham, who sailed Wednes Pacific Coast 87 18,453 17,729 17,954 18,228 8,850 day for Jamaica to address the Im Farm Papers (c) 27 2,229 945 1,257 1,917 880 perial Press Conference, will spend CHANGES IN REPRESENTATION. TOTAL 693 176,208 172,809 182,374 166,148 46,182 two or three days in the United (b) New England includes Connecticut, Maine, Massachusetts, New Hampshire, Norwalk, Ct., Hour from James States on his way home. His five Rhode Island and Vermont. O'Flaherty to George B. David days in New York on his outgoing The Eastern States include Delaware, the District of Columbia, Maryland, New Company. journey were crowded with engage Jersey, New York and Pennsylvania. ments, and upon four occasions he The Northern States include Illinois, Indiana, Michigan and Ohio. delivered addresses. All of them The Southern States include Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia. were widely different and admirably The Middle West includes Arizona, Arkansas, Colorado, Idaho, Iowa, Kansas, suited to his varying audiences, but Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, The each one expressed a solicitude for Oklahoma, South Dakota, Texas, Utah, Wisconsin and Wyoming. Anglo-American co-operation that is The Pacific Coaat includes California, Oregon and Washington. one of Lord Burnham's consuming (c) The farm papers for the most part use special grades of news print St. Regis interests. instead of standard news. The domestic consumption of standard news by metropolitan dailies using be The distinguished visitor was hon tween one-half and three-fourths of a million tons annual. y for December, 1922, Paper Company ored at a dinner Friday of last when compared with December, 1921, shows an increase of 11 per cent and an week by the Association of Foreign increase of 24 per cent when compared with December, 1920. mU the Press correspondents, an account The above metropolitan dailies held about 60 per cent of the tonnage on hand of which appears elsewhere in this at the end of the month. issue. On Saturday he was the Hanna Paper guest of the English Speaking Union. The executive officers of the Inter CANADIAN EXPORTS OF PULP ued at $ 80,160 in December, 1921. national Press Congress of the World AND PAPER. The figures for the nine months Corporation entertained for him Monday at the ending December 31 show consider Hardware Club, at which the speak The total value of pulp and paper able increases over those for the ers, in addition to the British pub exports from Canada for December corresponding months of 1921. Wood lisher, were Frank P. Glass of the was $10,249,418, which was a decline pulp exports were nearly fifty per St. Louis Star and Melville E. Stone, of $1,176,580 from the previous cent greater than last year and news counsellor and former general man month and a slight decline from print exports were over forty per NEWS ager of the Associated Press. Mr. December, 1922, according to a re cent greater. The total value for the Martin's dinner was held at the port from the Canadian Pulp and period was $88,320,722 compared with Paper Association of Montreal. a total of $77,905,275 in 1921. University Club. Pulp wood exports for the month These figures show an increase in Tuesday he was the guest of honor were 85,744 cords valued at $836,- PRINT at a luncheon given by the Pilgrims Canadian exports of news print of Society at the Bankers Club, at which 396 compared with 46,379 cords val 4,051,964 cwts. Chauncey M. Depew, presided. At Mr. Martin's luncheon, the Daily Capacity guests included the directors of the Associated Press from various cities 425 TONS who came on for the quarterly meet Scandinavian News Print ing of the organization this week, and a number of New York editors. We solicit your inquiries "Since I arrived in New York I have received much hospitality," Lord 100,000 Tons per Annum General Sales Office: Burnham said. "The other night as I sat in my 30 EAST 42nd STREET father's chair at the office of the Inquiries Solicited Daily Telegraph in Fleet Street they NEW YORK brought me an editorial proof on which I read that 'above all we must Chicago Salts Office: be careful not to incur American hos Newsprint Paper Corporation 643 Mccormick bldg. pitality.' I found that 'hostility' was chicago, ill. the word intended. Not the printer's 33 West 42nd St., New York City Pittsburg Salts Office: devil but the printer's demon led him 1117 FARMERS BANK BLDG. astray. American hospitality requires PITTSBURG, PA. (Continued on Twenty-Sixth Page.) Telephone Longacre 1116. January 27, 1923 The Fourth Estate 15

IS YOUR

NEWSPAPER

COMPOSED OR "ASSEMBLED"?

(— LINOTYPE- Q

Is your composing room a composing room Straight-line production is as profitable in a or an "assembling" room? Are your com newspaper or job plant as in any industrial positors half compositors and half errand- plant, and the only way to get straight-line boys? How much walking around, how production of combination text and display much going to get something, how much matter is on a Text-and-Display Linotype. fetching and carrying is there in your An operator may sit in his chair and bring "assembling" room? down several sizes of different kinds of type just as they are marked on the copy, from Think of the absurdity of a full grown man small text to full 36 point — in an uninter walking 25 feet to get a line of a certain 18- rupted, continuous, straight-line stream — point type and walking 25 feet to bring it all in one galley, ready for the make-up back, and of somebody else taking the same man — no walking at all. Every minute is journey the next day to put that line of type productive time, and there is no distribu back in its case. tion tomorrow. Multiply this by several times and you have Whether you have a country office or a big composition as it exists in many plants to city plant there is a Text-and-Display day. It is not composition at all — it is Linotype to meet your needs — Models 21, "assembling." 22 or 24.

MERGENTHALER LINOTYPE COMPANY 29 Ryerson Street, Brooklyn, N. Y. SAN FRANCISCO CHICAGO NEW ORLEANS CANADIAN LINOTYPE LIMITED. TORONTO 16 The Fourth Estate January 27, 1923 YEAR IN LABOR AS PROMINENT AD MEN ATTEND PRESSMEN'S HEAD BEN FRANKLIN DINNER AT ERIE. INTERPRETS IT. President John Benson and Execu tive Secretary James O'Shaughnessy NEGOTIATIONS MARKED BY of the American Association of Ad DESIRE OF BOTH SIDES TO vertising Agencies, and O. H. Black- man, former advertising agency man, BE HELPFUL — FIVE-YEAR now management engineer, attended CONTRACT WITH A.N.P.A. IS a Ben Franklin anniversary dinner on January 19, sponsored by the Erie, INDICATION THAT RELATIONS Pa., Advertising Club. Five hundred WILL CONTINUE CORDIAL. Erie bankers, merchants and manu facturers and professional men at tended the dinner. By George L. Berry. John Benson was returning to his President, the International Printing home town for Erie is the place of Pressmen and Assistants' Union his birth. "Jim" O'Shaughnessy of North America. made his first visit to Erie to see the statue of Eben Brewer, the first American postmaster on foreign soil. The genuine achievement of the Mr. O'Shaughnessy as a correspondent year 1922 as between the newspaper for a Chicago newspaper met Brewer publishers of America and the Inter in Cuba in 1898 and it was O'Shaugh national Printing Pressmen and As nessy who sponsored the fund for a sistants' Union of North America, statue to Brewer. The money was was the general desire to be helpful subscribed by postal employes and in meeting the problems that are con the statue was originally intended for stantly arising in the production of Arlington cemetery but since Brewer newspapers ; and a statement is ven HOME OF DEVILS LAKE JOURNAL belonged to neither army nor navy tured tihat never before have we come President Roosevelt ruled it could so near making this spirit of helpful PUBLISHER PURCHASES BLOCK not rightfully be placed in Arlington. ness exclusive as was the case in WHAT ADVERTISING NEEDS The statue was theft erected in Perry 1922. NAMED FOR NEWSPAPER- TODAY IS COPY, CHICAGO Square, Erie. VALUE IN DIFFICULTY. PREPARES FOR GROWTH. AD COUNCIL IS TOLD. O. H. Blackman's talk on manage With but one incidental difficulty ment engineering made a decided the relationship between the publish M. H. Graham, publisher of the "The newspaper is nothing but a impression on Erie manufacturers and ers and the pressmen has been ex Devils Lake, N. D., Journal, has great theatre in which the dramatic he was invited to return and talk at emplary. The responsibility of the purchased the Journal Building at events of the world will be played on length on this important subject. one incident can hardly be placed Kelley avenue and Third street, in a series of stages, and the readers of upon the shoulders of the pressmen or which the Journal has been housed the paper are just so many people in POOR RICHARDS PAY TRIBUTE of the publishers — but even this inci since the building was erected in their seats who buy tickets to see the dent has had its value, I feel quite 1911. newspaper. You have one of the stages TO MEMORY OF FRANKLIN. sure, to both sides. on which to present your story or After months of planning and work The building is of brick and of product," said G. Lynn Sumner at a which started in April, 1922, the In the main the experience of this modern structure, 25 by 80 feet, and meeting of the Advertising Council Poor Richard Club of Philadelphia office has been that the publishers, located on a corner lot 25 by 125 of the Chicago Association of Com brought together at the Bellevue- both in the United States and Canada, feet, thus permitting room for a 45- merce. Stratford Hotel on January 17 more have manifested a desire to adjust foot addition in the rear, which the "On the stage on the right we have than 1,000 men and women from all arising disputes upon the basis of Journal will use because of expansion an international conference in session, parts of the country to do honor to fact, and I do not believe it is saying of business. in another place you have a great the memory of Benjamin Franklin. too much to hold that the pressmen's Already Mr. Graham has contem murder case, and on another page you It was the Poor Richard Club's attitude has been of the some nature. plated many changes in the interior of have the stock exchange in operation, eighteenth annual banquet, and it We are desirous that tfhis condition the building, and carpenters (have been while the business man is watching commemorated not only the two- continue uninterrupted. at work the last few days on some breathlessly the outcome. And in hundred and seventeenth anniversary NEW ARBITRATION CONTRACT. of these changes, made necessary by another place a championship is be of the birth of Franklin, but also The friendliness and purpose to the contemplated purchase of new, ing decided in the squared ring. the two-hundredth anniversary of his contribute our efforts in overcoming modern machinery for job and news "How do you feel about the kind coming to Philadelphia. The director the adversities of the business by mu paper work. The price paid for the of competition you are up against? of the celebration, Karl Bloomingdale, tually endeavoring to solve them in a building is about $20,000. How do feel when you see what is said that the expense involved repre practical way, is best testified to in In purchasing the building, Mr. happening on the other stages ; about sented an outlay of $65,000. the fact that the International Print Graham says that he foresees a great the care that has been given to the Senator George Wharton Pepper ing Pressmen and Assistants' Union future for the city and it is in prep preparation for the presentation of ond Josiah H. Penniman, Provost of of North America and the American aration for that future that he desired the story of your product or your the University of Pennsylvania, were Newspaper Publishers' Association to acquire a business property which service ? Are you satisfied with the the only speakers. With them at the have agreed and have formally signed is closely allied to the name of his stage you selected? speakers' table were Paul Patterson, a new international arbitration con newspaper. "Why is it that when we speak of publisher of the Baltimore Sun, and tract to cover a period of five years. effective retail advertising one of the president of the American Newspaper The moral effect of this agreement first organizations to come to mind is Publishers Association ; H. H. Chorles, cannot be under-estimated. It is a PRESTON GOES TO BUFFALO that of John Wanamaker's store, it vice- president of the Associated notice to all who may be interested EXPRESS— FERGER SUCCEEDS is becauie Wanamaker's advertising Advertising Clubs of the World, and that the publishers of newspapers and HIM ON CINCINNATI PAPER. is news of the store, and because the E. T. Stotesbury, the Philadelphia the men engaged in the printing de advertising manager is a former financier. Charles A. Stinson, presi partment thereof, propose to in a civ George W. Preston, for four and newspaper men and he sends report dent of the Poor Richard Club, and ilized and practical manner meet the one-half years advertising director of ers throughout the store to get the president of Gatchel & Manning, Inc., issues of the day and keep in opera the Cincinnati Enquirer, will Monday news of the store? What advertising photo-engravers, was the toostmaster tion the newspaper presses of Ameri assume the duties of advertising di needs today is copy." of the evening. ca, upon which both sides depend, to rector of the Buffalo Express. His a very large degree, for their compen place on the Enquirer has been taken VIGILANCE HEAD MISSING. CANADIAN PAPERS ENLARGED. sation and prosperity. by Roger H. Ferger, who has been in A general search of hospitals and The St. John, N. B., Daily Tele CORDIAL IF NOT PERFECT. charge of rotogravure and classified hotels is being made for William P. graph and Evening Times, which are advertising for the Enquirer. Mr. Green, director of the work of the under the same ownership, have been It is too much to expect that our Ferger was at one time with Ferger National Vigilance Committee of the enlarged to eight columns a page. relationship shall be perfect because & Silva Company, Cincinnati adver Associated Advertising Clubs of the There will be no increase in price after all the publishers and the press tising agency. World, unaccounted for since Monday of either papers, the Telegraph re men are human beings, and it follows midnight. The police of New York maining at two cents and the Times that there enters into the relationship Mr. Preston, before his connection and neighboring cities have been at one cent. The Times is the only of human beings matters that are with the Enquirer, was manager of notified. Mr. Green lives at 114 one-cent newspaper in the maritime constantly controversial, but the out the merchandising department of the Harrison street, East Orange, N. J. provinces. standing fact is that the organizations Omaha Bee. He was for seven years Mr. Green's associates in the ad of the publishers and the pressmen advertising manager of the Duluth vertising clubs, believing he likely GRAND FORKS PAPER TO BE have elected to undertake to make the News-Tribune, and spent nine years became unconscious of his surround relationship both cordial and perfect. on the Detroit Journal as salesman, ings and is either in a hospital or a PUT ON BLOCK. That we shall succeed in making it assistant advertising manager and hotel, issued o circular yesterday, to The building of the Grand Forks, cordial is a foregone conclusion be advertising manager. hotels and hospitals. The latter part N. D., American, defunct Nonpartisan cause that condition exists now. The He was president of the Advertisers' of last week Mr. Green was ill, com League newspaper, will be sold at a accomplishment, therefore, will be in Club of Cincinnati and has taken a plaining of pains in his head, but he sheriff's sale on February 20 to satis improving upon the relationship that prominent part in advertising club fy a judgment of $25,598. now exists and all have agreed to pur work and in the Associated Advertis went to business Monday, and ap Interests of a number of creditors sue such a course. ing Clubs of the World. peared to be much better, his osso- are in the hands of Ole Knutson and ciates said. T. O. Haroklson, trustees. January 27, 1923 The Fourth Estate 17

The First Three Weeks of 1923 witnessed the keen attention of the entire newspaper world focused on INTERNATIONAL NEWS SERVICE because of its remarkable succession of vital news beats.

A RECORD NEVER EQUALED

In the history of news gathering institutions, there never was such a conspicuous achievement in any similar period of time. The excellence of a news report is judged not by its sporadic scoops, but by its consistent, day in and day out performance. ANY news agency can score a scoop some time. What amazes newspaper publishers everywhere is that EVERY DAY for the last three weeks I.N.S. has scored heavily on all the important news. It is by this consistent performance that I.N.S. today leads the field. .

From the Ruhr to Mer Rouge International News Service scooped all opposition services on ALL the important developments in the two stories that com mand first pages everywhere — the French invasion of the Ruhr and the investigation of Ku Klux in Louisiana. From the moment France declared Germany in default until her occupation of the Ruhr was complete, Weyer in Essen and Mason in Paris beat all other correspondents with the first true news of the invasion:

Hutchinson, covering the Ku Klux trial at Bastrop received the congratulations of scores of I.N.S. clients for his astonishing exclusive stories. I.N.S. conspicuous news beats included these important stories.

FIRST with announcement of French Invasion of the Ruhr. AHEAD with news of execution of Irish Irregulars. AHEAD with flash from Paris that Reparations Commission EXCLUSIVE story of sensational attempt to rob the Honolulu voted Germany in default. treasury of seven millions. SCOOPED all opposition on text of Roland Boyden's statement AN HOUR ahead with flash that insurgent forces had driven before Reparations Commission. allied forces out of Memel. EXCLUSIVE story that Bernhardt is bankrupt despite all the FIRST with refusal of German industrial magnates to obey money she earned in her career. French. TEN minutes ahead with announcement President Harding FIRST with news of their arrest, and general strike that recalled troops from the Rhine. followed. ONLY news service to give General Allen, commander of EXCLUSIVE interview with William Jennings Bryan on "three American forces in Germany, news of recall. years of prohibition." AHEAD with discovery of Communist plot in Paris, and arrest FIRST with news of death of Wally Reid. of several ring leaders. SCOOP on identification of "hooded band" at Mer Rouge. COMPLETE beat on death of former King Constantine of Greece. AHEAD with story of strike riot at Harrison, Ark. FIRST with Premier Poincaire's speech before Chamber de AHEAD with acquittal of five miners for "Herrin massacre." fending French invasion of Ruhr. BEAT by forty-five minutes on story of murder of girl dancer BEAT opposition services with British Cabinet's announcement at San Diego. to keep British troops on the Rhine. IMPORTANT exclusive story from White House that "not a COPYRIGHTED exclusive interview with Thyssen, German dollar owing to the United States by foreign nations would magnate, who declared French invasion meant ruin of both be cancelled." France and Germany. SCOOPED other news agencies on appointment of Crissinger FIRST with announcement that Italy and Belgium had asked to head of Federal Reserve Board. Great Britain to intervene in Ruhr situation. EXCLUSIVE interview with Evans, Imperial Wizard of Ku TWO HOURS ahead with startling story that refugees from Klux Klan, on Mer Rouge expose. Asia Minor were dying at rate of thousand a day in Athens.

"Get it First— but FIRST Get it RIGHT" This slogan, ringing incessantly in the ears of every I.N.S. reporter, expressed the spirit that brought the news first and right to American newspapers from every corner of the world. It is responsible for all the gigantic news beats and thrilling ex clusive stories which within the last three weeks have established a record never equaled by a news gathering institution.

INTERNATIONAL NEWS SERVICE M. KOENIGSBERG, President 241 West 58th Street, New York 18 January 27, 1923

clearly or in deeper tone than the 1922, a matter of 7.7 per cent. This stirring impelling sincerity of a man leaves increased space devoted to THE FOURTH ESTATE who has many times been through the reading matter and increased circula A NEWSPAPER FOR THE MAKERS OT HEW1PAPEKS world and back — and still maintains tion to account for the remainder of that there is hope. news print consumption during the Issued EVERY SATURDAY by The Fourth Estate Publishing Company, Ernest F. Publisher is too inadequate a desig year. Reading matter, it appears, Birmingham, President and Treasurer; 232 West 68th Street, New York City. nation for Lord Burnham ; world was increased nearly twice as much confidence only the merest hint of as advertising. Subscription: FOUR DOLLARS a year. Advertisements should be received as what he stands for. We have been The opinion may be held that be Postage free in the United States, early in the week as possible to insure shown that he is more nearly a thir cause American publishers saved an Hawaii, Porto Rico, Cuba, Alaska, the position. ^ Forms close Thursday. teenth apostle, standing for a faith approximate $33,960,000 on their Philippines and Mexico. Postage extra Advertising Rate, 50 cents a line, agate by which he and his equals may to Canada, 52c; to other countries in measure (140 lines to the column, $70 ;5*0 news print bills they were justified in lines to the page, $280). deliver the world from its present so increasing consumption, but in the the Subscribers Postal Union, should $1.04. have their copies of Front page, double rate. Back cover, ungodly imperception. face of a 7.7 increase in advertising, The Fourth Estate addressed to their nd forward of 10th page, 60 per cent extra. against a 21 per cent increase in homes, so as to avoid chance of loss in Smaller advertisements in special posi paper used this argument is made to the mass of second and third class tion (not less than 28 lines in depth of BY THEIR FRUITS SHALL appear week indeed. mail matter which goes to all offices. column), double price. STUNTS BE JUDGED. Allowing for a more modest in Single copies, TEN CENTS (excepl Discounts _ for consecutive insertions, crease of 147,000 tons over 1921, Special Back Numbers Editions — 25 Less cents). than 8 months old when paid in advance: One month, 10 Newspapers are finding out that the which means that a total of 2.049,- ■6 cents; more than 3 months old, SI each, per cent; three months, 20 per cent; business of promoting circulation is 000 tons would have been used in six months, $0 per cent; one year, 40 in many respects like the theatrical 1922, publishers could have at the per cent. business, requiring frequent change of OFFICES AND PRINTING HOUSE Small advertisements under classified prevailing price, obtained their news headings, such as Help Wanted, For Sale, appeal and always something new and print for $143,430,000. The increased 232 West 59th Street, To Let, Instruction, Writers, Correspond out of the ordinary. And most of the consumption of 2,300,000 tons, how ents, Office Necessities, $0 cents an stunts are characteristic of the show ever, — which means a further ad Columbus Circle. agate line, each insertion without dis business, in that they are here today vance of 251,000 over the 147,000 NEW YORK count. Situations Wanted, 16 cents a and gone tomorrow. already allowed — caused them to Phones: 200, 201, 202 Circle. line net. Please send cash with urilet. The stunt belongs in the news ERNEST F. BIRMINGHAM, Publishei Fraudulent or questionable advertising spend $161,000,000. is excluded and the publisher reserves paper lexicon, right enough, but the An increase of 147,000 tons would CHICAGO: 837 Marquette Building the right to edit all copy submitted so danger in it is that it may lead the have equalled 7.7 per cent — the William S. Grathwohl, Representative as to conform with the rules and policies publisher to forget that his business amount of advertising increase. This Phone: 6490 Central. o'f the paper. needs mure than temporal advertising. means that American publishers chose The word of mouth advertising that to buy $17,570,000 worth of news a newspaper stunt brings creates print for other reasons than increased AN INDEX OF THE WORLD'S of ideas for him to use in his daily some interest, but that isn't tnough. advertising. tasks. Even the most effective stunt loses That puts it up to circulation. Did GREATEST BUSINESS. No better evidence of the increas half its value if the publisher does it gain $17,570,000 worth in addition ing efficiency of our schools of jour Aot tell the story of the improve to the money directly expended on it ? For the twenty-ninth consecutive nalism, and the broad influence they ments made by it in the markets If circulation increased even 10 year, the Annual Review Number of are becoming in educational circles, .A'here there is the greatest interest per cent, to account for the other The Fourth Estate has been pre can be found than the compact review in that improvement. 251.000 tons, the investment paid. pared and is issued as a part of this of their activities which is one of The publisher often calls in the cir- But if circulation increased 10 per number. It stands out more than the features of the issue. ctilation manager and tells him that cent, why didn't advertising rates ever this year as a work of intimate To sum up, the pages of the An a thousand or a couple of thousand and constant value to newspaper men nual Review provide not only a vol readers have got to be added right go up? and advertising men, as well as ume of facts and references but also awiy to hold foreign business. The students of both journalism and ad a mass of evidence to justify the circjlation manager may use a con NOTE AND COMMENT. vertising. Newspaper and advertising real newspaper man's conviction that test or premiums, but the publisher "Use the telephone and ask for an developments and events for the his is the greatest business of them will fall short of a full return on this adtaker," invites the New York Daily twelve months of 1922 are exhaust all. No other vocation that can be promotion if he fails to cash in on News in a small advertisement for its ively listed and arranged under some called to mind could be so relentlessly its rejults by advertising what was want ad columns. There is a great eighty divisional headings to simplify boiled down to solid six-point and accomplished. But stunts that serve deal to be said for the use of that the reader's use of the review. still be as interesting. only to hold circulation are nothing little word "adtaker ;" it shows con Facts and ideas — the tools and the to boas; about ; they merely postpone cisely how easy it is to place a want inspiration of journalism everywhere the day when new vitality must be ad and gives the reader the idea — overflow the columns of the Annual LORD BURNHAM'S SUMMONS put in ihe reading columns of the that there is real service for him. Review Section. Even with the ex TO JOURNALISM. paper. It is surprising but nevertheless still treme condensation required to keep a fact that many persons of ordinary so complete a summary within reason If the world ever starts to look for WHY DIDN'T ADVERTISING intelligence and better neglect to able length, every listing has been a single physical entity to act as a use the want ad columns because worded so as to make plain the sort of plenipotentiary in contriving RATES GO UP? they "haven't the slightest idea how most important phases of the article to bring about international good Readjustment of the price of news to go about it." It's worth while to which it refers. Seekers of more feeling, it can do no better than ring print paper during 1922 plainly led to making it easy and then telling 'em detailed information can carry their the doorbell of Lord Burnham, pro extravagance in its use that amounts how. researches almost endlessly through prietor of the London Daily Tele their bound volumes or their files of almost to wastefulness, a review of The Rand Daily Mail of Johannes graph, whose departure from New the figures now available for last year burg, South Africa, furnishes an The Fourth Estate. York for the West Indies on Tues indicates. Taking $102.50 as the av interesting confirmation of the part We particularly commend to editors day brought to an end a most edify erage price per ton in 1921 for a American photoplays have taken as a careful study of the listings under ing stay in the United States. total consumption of 1,902,000 tons, "salesmen" for American wares. Nine Newspapers, News Values, and Radio. For the close student of world United States newspapers paid about out of ten motion pictures shown in In the entries under these divisional affairs, the four addresses Lord Burn- $194,960,000 for their paper. Cheaper South Africa are, it says, of Ameri headings will be found the answers ham delivered in New York will be news print during 1922, closing at can origin, and American influence to hundreds of questions, any one of irresistible — documents embracing at $70 a ton, resulted in an estimated is increasing in all directions. South which may be of definite assistance once the qualities of profound under increase of 398,000 tons consumption, Africans are beginning to turn to the in planning news policy. There are standing, urbane conclusion and in which broke all records with a total United States for articles that they plenty of other listings to warrant spiring suggestion. Journalism may of 2,300,000 tons. This means that formerly purchased elsewhere. The the attention of the editorial depart feel it a high compliment that he the newspapers paid in 1922 for news Mail calls on British film producers ment, and after sampling the possi deems it above all other human ele print $161,000,000 — or $33,960,000 to enter the field and contest this bilities of the three departments sel ments capable and worthy of leading less than the year before. American commercial prestige. ected here for particular emphasis, the world to a realization of its The relief from excessive prices most editors will not be satisfied until unity. plainly led publishers to cast to the Should a store advertise heavily on they have examined them all. "I have always thought it would be winds all economies effected during Sunday when Monday is a holiday ? For the publisher nothing can be of the highest import and the fairest the times of stringency. The average If so, what should it advertise on more helpful that careful deliberation promise if the able editors and the size of daily newspapers increased Monday? An ingenious solution to over the departments headed Adver powerful directors of our newspapers from 23 pages in 1921 to 25 pages in this problem was given by the ad tising, News Print, Labor, Newspaper could meet together in common coun 1922, while the average size of Sun vertising man of a Chicago store Prices, and Advertising Rates. Adver cil, not to lay down the law to one day papers increased from 80 to 89. this week. tising managers will find the general another, for newspapers care more L. B. Palmer, general manager of the Full page space was taken in the subject of advertising divided into for the moralities than for the legal A.N.P.A., this week again sounded Sunday papers to advertise merchan several sub-headings such as Church, ities of the world's affairs, but to warning to publishers that this in dise for Tuesday. On Monday the Classified, Community. Government, discuss the great questions of common crease in reading contents is not justi same ad was reproduced in miniature and Public .Utility Advertising, as interest and mutual benefit," Lord fied by the increase in advertising. in three columns with a note calling well as Merchandising Co-operation. Burnham told members of the ex He told the New York State Pub the attention of the public to the The circulation manager will find ecutive committee of the Associated lishers Association at Albany that the fact that it was miniature of the his viewpoint strengthened and his Press at Frederick Roy Martin's increase amounted to ten or fifteen Sunday ad and that the merchandise experience augmented by a reference dinner. per cent. advertised was for sale Tuesday. to the departments of Circulation, There is a tocsin for American From the figures now available it Thus at the cost of a small insertion, Newspaper Insurance, Newspaper and British journalism that it would appears that advertising volume in the store managed to bring the same Promotion, and Radio. The Annual be almost reprehensible to ignore. the newspapers increased from $650,- offers to the public on two holidays ReTiew will be particularly prolific It could not have been sounded more 000,000 in 1921 to $700,000,0010 in in succession. January 27, 1923 The Four th Estate 19

PURFLY PERSONAL. NEW SUPREME COURT JUSTICE STAFF CHANGES. RICHARD W. SIMPSON NOW COMES FROM FAMILY OF MANAGING EDITOR OF A. J. Sch inner, sports editor of the NEWSPAPER MEN. L. O. Harshman, sports editor of VIRGINIAN-PILOT. Milwaukee Wisconsin News and Sun Although not a newspaper man the Toledo, Ohio, Times, has become day Telegram, was recently elected himself, Federal Judge Edward T. city editor. Before going to Toledo Richard W. Simpson, of the Wash chairman of the state boxing com Sanford of Tennessee, who has just he was sports editor of the Spring ington bureau of the Associated Press, mission. been nominated by President Harding field, Ohio, Sun. left Washington this week to become J. L. Sturtevant, editor and pub as an Associate Justice of the United Fred Harvey, for many years managing editor of the Norfolk, Va., lisher of the Wausau, Wis., Daily States Supreme Court, to fill the va foreman of the mechanical department Virginian-Pilot. Record-Herald left this week for a cancy caused by the resignation of and head of the job printing depart "Deacon" Simpson, as he is fa trip to the South. Associate Justice Pitney, comes of a ment of the Perry, Iowa, Chief has miliarly known by newspaper men of Mrs. Zell Hart Deming, editor and newspaper family. His brother, A. succeeded Horace DeGrush of the ad many cities, is a South Carolinan by proprietor of the Warren, Ohio, Tri F. Sanford, has been the principal vertising staff. Mr. DeGrush has birth and began his career in news bune, is spending ten days in New owner and publisher of the Knoxville been with the Daily Chief for the paper work on the Greensville News. Journal & Tribune, the only Repub last five years, and is leaving the He went from that paper to the Ral York. lican daily newspaper south of Louis paper to take up other work. Mr. eigh Times and then to the Richmond, E. F. Henderson of the Indianapolis ville, for 25 years. Harvey will retain supervision of the Va., Times-Dispatch, where he was staff, and John T. Milar, formerly of mechanical department for the pres city editor. He joined the Associated the Columbus, Ohio, and Chicago SECRETARY ROOSEVELT HOST ent. Press fourteen years ago, under Rob staffs of the Associated Press, are TO NAVY' DEPARTMENT Richard J. Farrell, recently on the ert T. Small, then manager of the reporting the 73rd session of the In CORRESPONDENTS. copy desk of the New York World Atlanta Bureau, but now political diana General Assembly for the In and the New York American, is writer for the Consolidated Press. diana members of the Associated Washington newspaper men who now telegraph editor of the Ro Transferred to Boston, Mr. Simp Press. regularly cover the navy department chester Journal. Mr. Farrell was at son was day manager of the Associ W. C. Geers, formerly editor of the were guests of Assistant Secretary of one time on the staff of the Pitts ated Bureau there, going later to Tishomingo, Okla., Johnston County the Navy Roosevelt at a dinner party burg Dispatch and other newspapers New York where he remained about Capital-Democrat, was elected secre at his home last Wednesday night. in that city. a year before coming to Washington tary of the state corporation commis Among those present were M. H. in 1918. Since his Washington as sion, when the organization of that Mclntyre, of the United Press ; Hal John F, Tims, Jr., for several years signment he has for several years body took place last week. Mr. Geers Smith, of the New York Times ; advertising manager of the New Or been the house of representatives succeeds G. L. Smith, retiring sec Frank Connor, of the New York leans Times-Picayune, has been ap correspondent for. the A. P., and is. retary, who was named assistant au World ; Emmett Dougherty, of the pointed business manager to succeed responsible for the clearly written ditor of the commission. New York Tribune ; Norman W. Bax J. A. Van Buren, who is now with ter, of the Philadelphia Public Ledger, the Cleveland Plain Dealer. L. F. and often times humorous stories of Julius Mathews, head of the spe and Kirke Simpson, of the Associated Blackburn, a member of the adver that body's proceedings. cial agency bearing his name, is Press. tising department of the Times-Pica spending a vacation at Pinehurst, yune, succeeds Mr. Tims as advertis N. C. EDITOR SECRETARY OF NEW ing manager. LEGISLATIVE CORRESPONDENT Clifford Carberry, managing editor JERSEY AGRICULTURAL Hearst's International, New York, NOMINATE OFFICERS. of the Boston Post, is passing a few has added C. E. T. Huntley to its The Legislative Correspondents *eeks in Florida. BOARD. advertising staff. He was formerly Association of the State of New T. F. McPherson, general manager William H. Bullock, recently man with the John Budd Company, pub York, at the first meeting of the year of the Perry Lloyd Jones Newspapers, aging editor of the American Agricul lishers' representative, and Scientific made the following nominations for after spending a few days in New turist, has been appointed secretary American. the ensuing year. York, has gone to Charleston, S. C, of the New Jersey State Federation President, Harold P. Jarvis. Buffalo ind Pensacola, Fla. of County Boards of Agriculture, at Miss Adeline Snapp has succeeded Courier ; first vice-president, J. E. Trenton, N. J. He will be retained Miss Justine De Peyster Adams as Watson, New York American ; second E. M. Alexander, assistant publisher in an advisory connection with the advertising manager of the Woman vice-president, George D. Morris, of the New York Journal, has re Federation as treasurer and general Citizen. Miss Snapp was formerly New York Evening Telegram, secre turned from a vacation spent at Pine manager. with Vogue. tary ; Hans J. Adamson, New York hurst, N. C. Since 1914 Mr. Bullock has been . E. L. Peacock has joined the ad Evening Post ; treasurer, Percy B. associated with several groups of vertising department of the South Scott, United Press ; directors, Ray J. J. EARLY WILL BE GUEST farm papers, notably the chain which Bend, Ind., Tribune, succeeding Theo mond I. Borst, International News OF CORRESPONDENTS AT comprised American Agriculturist, dore Dodane, who is now with the Service; Harry J. Connors, Syracuse New England Homestead, Orange Perfection Biscuit Company at Fort Herald ; John C. Crary, New York ALBANY DINNER. Judd Farmer, Northwest Farmstead Wayne. Herald ; Joseph S. Jordan, New York and Southern Farming. Raymond E. Bowen, recently direc Evening World ; Edward McDonald, The New York State Legislative tor of circulation of the Nation's Troy Record ; George Wood, New Correspondents' Association will give JOIN OVERSEAS WRITERS. Business, Washington, has joined the York Globe; Fred W. Wose, New a dinner at the Ten Eyck hotel, The latest accessions to the Over New York advertising staff of that York World. Albany, February 8 in honor of seas Writers, a Washington organiza publication. George W. Van Slyke of the New- Joseph J. Early, a former president tion composed of newspaper men who York HeraUd, retiring president, and capitol correspondent of the have seen professional service abroad, John J. Carson, formerly connected called the first meeting to order. Brooklyn Standard Union, of which are Harry W. Frantz, of the United with the Washington Bureau of the Resolutions were adopted on the death he is now managing editor. Press, and C. C. Lyon, Sidney B. Baltimore Sun, has joined the Scripps of Patrick T. Relihan, one of the old The annual election of officers Whipple, W. H. Porterfield and H. Newspaper Alliance and will serve est members of the association, and recently resulted in the election of N. Rickey of the Scripps Newspaper the Scripps newspapers at Baltimore several spoke on his life. The asso Harold P. Jarvis of Buffalo as presi Alliance. and Indianapolis. Mr. Carson was at ciation voted to have a dinner at the dent to succeed George M. Van Slyke one time assistant managing editor Ten Eyck Hotel in April. of New York ; vice-presidents, J. E. BACK IN NEWSPAPER WORK. Watson, New York American and JOINS MINNEAPOLIS JOURNAL. R. E. Lee Aldrich, who recently FILMS WILL PORTRAY THE George D. Morris, New York Eve completed four years as county re T. Norman Williams has become ning Telegram ; secretary, Hans J. corder, and prior to that for several manager of national advertising for PROCESSES OF PAPER Adamson, New York Evening Post ; years conducted the Belle Plaine, the Minneapolis Journal. MANUFACTURING. treasurer. Percy B. Scott, United Iowa, Herald, has returned to the Mr. Williams was for two years a Press. newspaper business, having purchased member of the Chicago staff of A daily motion picture exhibition a newspaper at Newell, Iowa. Critchfield & Co., and more recently will be one of the features of the COUPLE RETIRE ON PENSION. executive secretary for the joint 1922 Paper Industries Exposition to be HEADS TEXAS NEWSPAPERS. convention board of the Associated held at the Grand Central Palace, Robert B. Peattie, editorial writer Advertising Clubs of the World and New York, the week of April 9. of the New York Daily News, has O. S. Bruck has been appointed the Milwaukee Advertising Council. A number of films will be avail once more retired to enjoy a Chi advertising director of the Enterprise, able telling the story of paper and cago Tribune pension. Previous to the Journal, and the Sunday Enter U.P. MEN COVER HEARINGS. the manufacture of different grades joining the News he had been with prise, Beaumont, Texas, newspapers. T. A. Shellnut of the Atlanta and types of the product of this in the Tribune for twenty years. J. L. Mapes is vice-president and gen bureau of the United Press, with dustry. In addition, several related This is Mr. Peattie's second venture eral manager of these papers. two New Orleans staff men covered films are being secured, and a de into the life of leisure and he says the Ku Klux Klan hearings at Bas tailed program of the motoin picture he will stay there this time unless WEDDING IN TIMES FAMILY. trop, La. A direct wire facilitated side of the big paper show will be he is called back to work again. Mr. James M. Kirshner, of the New the special service. completed at an early date. Peattie's place will be filled by R. York Times auditing department, and George Derr, United Press bureau Among the companies whose films E. McGowen. Miss May Isabelle Dowley, of the manager at St. Louis personally are to be shown are those of the Mr. Peattie went with the News filing department, were married last handled the news stories of the International Paper Company and the with the understanding that be Friday evening. Hugh A. O'Don- Herrin, 111., miners' trials. and the Mead Company on news would assume the duties of editorial nell, assistant business manager of print. writer only until some one could be the Times, was the best man. JERSEY POSTMASTER WILL found to take his place. He will TAKE UP EDITORIAL WORK. spend the winter in Columbus, Ohio, LEAVES NEWSPAPER WORK. Matt Ely of Jersey City will with JOINS POWERS ENTERPRISES. and in the spring, he and Mrs. Peat J. A. O'Neil, business manager of draw as postmaster on March 31, to Stephen H. Horgan, known as the tie, who recently retired also on a the Tacoma, Wash., Ledger, for the become managing editor of the Ber "father of newspaper illustrating" and Chicago Tribune pension, will return last four years has left to as gen Evening Record of Hackensack, newspaper half-tones, is now with to their home "Dunwandrin," in sume the active vice-presidency of N. J. He formerly was editor of the the Powers' photo-engraving enter North Carolina. Pacific Savings 4 Loan Association Hudson Observer of Hoboken. prises. of Tacoma. 20 The Fourth Estate January 27, 1923

Introducing GEORGE ROTHWELL BROWN NUTMEG EDITORS MAKES BIG HIT IN COLUMN "Suppressed Desires" WASHINGTON POST. AGAIN ELECT Hearst "A Breakfast Dish Served Daily" FREEMAN. by is the latest "peppy" innovation in McTIGUE the Washington Post, where it ap (Continued from Tenth Page) pears first column, first page, each zen ; R. H. Mathewson, Agricultural Features issue. College, Storrs; Miss Shirley Putnam, A Daily Comic Picture The scope of the column is as wide Greenwich Press; F. H. Mattoon, ly extended as the happenings of the Thomaston Express ; Helen V. Put WORLD'S Send for Sample Proofs and Terms day as they are set forth in the rest ney, Milford Citizen ; L. D. Rowand, of the reading portions of the Post. Derby Sentinel ; S. P. Steinberg, (iRL/ITEST It essays to touch lightly and at Greenwich Press ; W. Stemmons, Ag C -V, Newspaper Service, times whimsically on all the news ricultural Editor, Storrs ; G. C. Wood CIRCULATION gatherings of the day, with an oc ruff, Litchfield Enquirer ; A. G. Wor- Borden Bldg. N.Y.C. casional mild editorial slant designed ley, New Milford Times ; and Amos MULDERS to add relish to the routine outlines P. Wilder, New Haven Journal-Cou of the story itself, which is to be rier. read later in full by those so in The legislative committee, headed clined. Again, two items apparently by Fred Lyon of Milford, was in INTERNATIONAL America's Best unrelated are frequently brought into structed to draw up and present a bill juxtaposition in the condensed review, before Friday, January 26, providing with the unsuspected associations re- for publication of public notices in Feature Service, Inc. revealed by a few interpretative local papers. Magazine words. There is really nothing else The editors and their wives attend 246 West 59th St., NEW YORK quite like it, not barring Mr. Arthur ed a six o'clock dinner at the Strat- Brisbane's "Today" column in the field Hotel. Hearst publications or any of the va George Waldo, editor of the Post Pages rious "columns" which have gained and Telegram, welcomed the visitors permanence and popularity in other to Bridgeport, "not to political Bridge papers. port with which an editor cannot pub WIRE Daily ana Sunday John J. Spurgeon is responsible for licly at least, claim allegiance, nor the new feature of the Post. It was with business Bridgeport, which is Newspaper Feature his idea, and was soon worked out nevertheless very glad to have you following his taking general charge come to see us. But to newspaper Service of the paper, after his departure from Bridgeport," he said, "which is 341 W. 58th st., NEW YORK CITY the Philadelphia Public Ledger, of bounded on the south by Long Is NEWS which he was managing editor for a land Sound, on the west by Westpor- number of years. ter Herald, on the north by the New FOR EVENING The hand behind the column is that ton Bee and on the east by the Mil AND SUNDAY of George Rothwell Brown, one of ford Citizen. NEWSPAPERS the special writers on political sub "No matter what you do, nor how jects for the Post. Mr. Brown is you cut up," he told them, "the also well known as a paragraphist, papers will all say that you are the International News Service having written the paragraphs for the best ever." 21 Spruce Street, NEW YORK Washington Post and the Boston E. G. Hill of Hartford, the newly "Fifty Famous Features" Transcript in the past. He is also elected secretary of the association, Adams Features are standard products. the author of several works of fiction, responded to Waldo's welcome. He clared while their names were taken. They shine like stars in their places in as well as of his more serious produc regretted that there were not as many Besides those in attendance in the the columns of hundreds of newspapers. tion in book form, "The Leadership city dailies represented in the asso afternoon there were several others "Adamservice" offers the most unique of Congress," from the Bobbs-Merrill ciation as there should be. at the dinner, Lynn Wilson, Richard and original collection of features in press, dealing with the radical changes Howell, George Waldo, Jr., Dr. Wil existence, singly or in expense-savins "But all the most worth while liam Horace Day of Bridgeport; Mr. Groups. Let us send you a full set of effected in the machinery and person dailies of the state are represented," samples of the Adams "Fifty Famous nel of party politics in the United he declared. He said that above all and Mrs. Thomas Blain of Port Ches Features/* including some of the best States in recent years. things, the association stands for fra ter, New York; Mrs. Everett G. Hill comics sold. ternity among newspaper men and of Hartford, Mrs. Fred Lyon of Mil The George Matthew Adams Service FAIRCHILD FEATURES WILL BE women on all kinds of papers, dailies, ford, R. H. Mathewson of the Conn. 8 West 40th »t.— New York weeklies, monthlies. Alumnus and Bill Steinke of Newark, DISTRIBUTED THROUGH Lynn W. Wilson of the Bridgeport N. J. METROPOLITAN SERVICE. Times, spoke upon the keen competi MAIL The Metropolitan Newspaper Serv tion in the newspaper game of today, QUARTER - CENTURY SOCIETY ice and the Fairchild News took an oral swing at the Bridgeport- OF INTERNATIONAL Service have reached an agreement by Waterbury Herald, and then smoothed PAPER COMPANY. which all the Fairchild features will matters over with the Herald and NEWS in the future be distributed by Metro weekly newspapers in general by say A club has been formed by Owen politan Service. ing he wished he had had their sup Shepherd, treasurer of the Interna AND This arrangement means the re port just one time when he was run tional Paper Company, known as the tirement from the feature field of the ning for congress. Quarter-Century Society. As its name Fairchilds as far as distribution is Mr. Wilson was followed by Miss suggests, it is to be composed of such Features concerned, and marks another mile Shirley Putnam, of the Greenwich officers and employes as have been in stone in the progress of the Elser Press, who gave some illuminating ex the continuous service of the Paper syndicate. All the daily news services, planations of how she is able to real Company since its formation twenty- WORLD-WIDE NEW:- daily, weekly and special reviews and ly operate an independent weekly, the five years ago. Greenwich Press. Wallace Odell, The twenty-five year men have in SERVICE articles on business and fashion by president of the National Editorial Eleanor Gunn, and other Fairchild Association, and editor of the Tarry- corporated under the New York Law, J. J. BOSDAN writers, will be prepared as usual for town News, spoke. giving as their purpose the promotion 15 School Street . . Boston, Mass. the Fairchild publications, but the George Woodruff of the Litchfield of good-fellowship and co-operation syndicating of the features to news Enquirer followed and explained among the members and loyalty to the papers will be carried out through the in minute detail the enjoyments of company with which they have seen Complete your business Metropolitan Service. the Montana trip taken by many such long service. This is the second syndicate to be newspaper people the past summer. There are twenty-four charter mem page with the latest devel taken over by the Metropolitan within He cited the vast resources of Mon bers. They are : G. F. Underwood the last six months. In July of last tana and th'e fact that it is the one and C. W. Lyman, directors of the opments in the textile and year the New Era Features Service state that has never had a flag other company; Owen Shepherd, Edward allied industries. was absorbed. All contracts of writ than the good old Stars and Stripes, Barrett, B. O. Booth, H. C. Bullock, ers, cartoonists, and artists with the which brought an interruption of ap Guy E. Capron, L. M. Davis, Harry New Era became the property of the plause, 'headed bv Lynn Wilson. Elliott, Harry Farrell, J. H. Fitzgerald, Daily News Service Metropolitan by the deal. Thomas J. Blain of the Port W. H. Frampton, J. E. A. Hussey, While the new agreement is by no Chester Daily Item, had a few words C. W. Hyde, E. W. Kennedy, W. E. Features means so complete as the former one, to say. Incidentally, he gave some Mansfield, D. T. McConnick, W. A. Weekly Reviews the Fairchilds having surrendered good tips to publishers of small town Murray, Mrs. Alice Maguire Schnei only the distribution rights, it is papers on new ways to make money der. F. B. Smidt, G. E. Smith, E. Special Articles. nevertheless a tribute to the enter with a classified page. ' Van Buren, Guil Wilson, A. H. prise of the Metropolitan Service and The association will next meet in White, and N. B. Sprague. Wire or Write for Particulars Maximilian Elser, its manager, that April, the place of gathering has not i The officers of the society are : thev have been chosen by Fairchilds. yet been decided upon. President, G. F. Underwood ; vice- FairchildNewsService W. F. Tate, sales manager of the The Bridgeport newspaper men and presidents, C. W. Lyman and Owen Fairchild Service, has been assigned women present were invited to join Shepherd; secretary, J. E. A. Hus 8 East 13th Street New York City i other duties in the organization. the association and a recess was de- sey; treasurer, G. E. Smith. January 27, 1923 The Fourth Estate 21 SIR CHARLES RETURNING THORNLEY BECOMES MEMBER INTER-STATE CIRCULATORS WITH WILSON-LAWRENSON. OF N. W. AYER AGENCY. PLANNING FOR BALTIMORE F. A. Wilson-Lawrenson, chairman N. W. Ayer & Son have admitted MEETING. HUBER'S of the Oo-to-London Committee of George H. Thornley to partnership in the Associated Advertising Clubs of the agency. Mr. Thornley joined the The spring meeting or semi-annual the World, is sailing today for New organization in 1907. He served in convention of the Inter-State Circu ROTOGRAVURE York via the Mauretania. He is ac every department of the business and lation Managers Association, composed companied by Sir Charles High am, for the last four years has been in of circulation managers from Mary well-known British advertising man. charge of new business. He will con land, Delaware, West Virginia, New At a dinner given on January 18 tinue his present duties, making his Jersey, District of Columbia, and INKS by the Thirty Club of London in headquarters at the home office of the Pennsylvania will take place at the honor of Mr. Wilson-Lawrenson, Sir firm in Philadelphia. Southern Hotel in Baltimore on Tues Are long on Charles proposed the health of the The other members of the Ayer & day, March 6. guest of honor saying that the United Son firm are : F. Wayland Ayer, Papers on subjects of vital im covering States had much to teach the adver Jarvis A. Wood, Wilfred W. Fry, portance to every circulation manager tising men of Great Britain. William M. Armistead, James M. are being prepared and it is planned capacity Mr. Wilson-Lawrenson in reply said Mathes, and Adam Kessler, Jr. There to bring a number of prominent that if America accepted the invita are at present about 500 employes. speakers before the convention in HUBER'S Colors tion to hold the 1924 annual conven cluding President John Lynch of the tion in London it must be convinced International Association. The dele in use since 1780 that they could find the publicity REORGANIZATION OF FORT gates will be the guests of the Sun- interests of Britain were the govern WAYNE NEWS-SENTINEL. papers at luncheon at the Southern ment and the whole of the manufac Arthur K. Remmel, city editor and Hotel the day of the convention. turing and trading interests. A large number of the members Miss Martha Branning, auditor, have have indicated their intention of ar CHANGE IN REPRESENTATION. been elected directors of the News riving in Baltimore on March 5, to Main Office Publishing Company, publisher of the enable them to exchange ideas on the 65 W. Houston Street, New York Philadelphia North American from Fort Wayne, Ind., News-Sentinel, suc evening preceding so that points George A. McDevitt Company to John ceeding Colonel E. P. Bicknell and brought out at this conference can be B. Woodward, Eastern. Woodward Miss Ruth Bicknell, who withdrew. brought up at the convention and ft Kelly have represented the North J. A. Greene was re-elected presi discussed from every angle. American in the West since June, dent of the company as were Oscar Headquarters will be opened at the 1921. G. Foellinger, treasurer and general Southern Hotel on Monday and quart The New York offices of John B. manager. Frank G. Hamilton was ers provided for these round table Woodward will shortly be removed made vice-president to succeed Miss talks. For PROMPT Service to the new Bowery Savings Bank Bicknell and Miss Branning was It is planned to take those visitors Building, 110 East Forty-second street. elected secretary. President Jesse A. who arrive Monday on a tour through Toronto, Ont, Globe from Verree Greene was named as chairman of the Sun Building Monday afternoon. ft Conklin to Lorenzen & Thompson. the board of directors. An experienced guide will explain TYPE every detail in the making of the Sunpapers. Preceding the round table discus Printers' Supplies sions Monday evening there will be a concert by the Evening Sun News boys Band, of sixty pieces. Machinery FEATURES The officers of the Interstate Cir culation Managers Association are : in Stock for Immediate Shipping by President, Royal W. Weiler, Allen- Selling Houses Conveniently Located Proofs, prices and sample mats with pleasure on request town, Pa., Morning Call ; vice-presi dent, Charles O. Reville, the Balti "^American Type the 'Best in tAny C"Je" CAMERA NEWS PAGE EASY TRICKS more Sun ; secretary-treasurer, Henry Made up of 1, 2 and 3 col. news A daily one column feature. C. Carpenter, Lancaster, Pa., Intelli AMERICAN pictures. PERTINENT PORTRAITS gencer-News Journal. Directors : A. C. Findley, Atlantic TYPE FOUNDERS FASHION PAGE Ten single column portraits, and City Gazette Review ; J. H. Zerby, Feder photos, attractively grouped. pen sketch by Evans. Jr., Pottsville, Pa., Republican; Wil COMPANY Copy by Barbara Winthrop. NOOZIE, THE SUNSHINE KID liam G. Cotton, Philadelphia Record ; At lan ta Dmvtr Pittsburg} C. A. Rook, Jr., Pittsburg Dispatch. Baltlmor* Dttroit Portland CHILDREN'S PAGE Half and one column sizes. By Hop. Boston Kansas City Richmond Short stories, verses, puzzles, toy- BufaU Los Angtlei San Franctjt DAILY PUZZLES ADS TO APPEAR FIRST IN Chicago Minneapolis St, Louis J, making, etc One and two column sizes. By MORNING EDITIONS. Cincinnati Ntw York Spokant ^2 FEATURE PAGE Walter Wellman. Following the resolutions made by CUvoland Philadelphia Wtnnl,n § Two miscellaneous half-page arti DAILY FASHION HINTS several Omaha merchandising firms cles, illustrations in lay-out. to serve the public even more fully One or two columns. By Mabel than heretofore, the Burgess-Nash WEEKLY HOUSE PLANS Whitney. company, the Fashion, Barker Clothes Provide the Maximum Two and 3 col. sizes. By W. W. FORTY WINNING PLAYS IN Shop and the Dundee Woolen Mills Safety to Your Pressmen Purdy. FOOTBALL will release their ads in the morning edition of newspapers and continue The HANDICRAFT IN THE HOME By John J. McEwan and Major them through the day, mentioning Filet , embroidery, fancy work, etc. Graves. items to be on sale the following CUTLER-HAMMER By Alice Urqhart Fewell. TWENTY-FOUR LESSONS IN day. SYSTEM RADIO BOXING "In this way," say officials of the Printing Press Control By Spike Webb. four stores named, "out-of-town Three articles each week. By Frank customers will have an entire day to "Safest in the World" Chapman. SEVENTY-TWO LESSONS IN plan their shopping trip and to outline HINTS FOR THE MOTORIST BASEBALL their purchases, thereby saving time for both the customer and the sales Three a week, with Q. and A. De By J. B. Sheridan. force." partment By Albert L. Clough. FORTY-EIGHT CLASSIFIED The stores in practically all large SMILES BUILDING ADS cities let their ads "break" in the One column illustrated comics, by Two and three column sizes. By morning papers. various artists. T. R. Longcope. Other stores are expected to join The Cutler-Hammer Mfg. Co. the ranks of morning advertisers. Times Bldg.— New York City US KIDS THE AD-ROUTE Branch Offices — Principal Cities A 6 column daily strip comic. By A syndicate newspaper house organ. VETERAN EDITOR RETIRES. O'Neill. By W. S. Ball. Joseph Kubler, veteran editor of the Custer, S. D., Chronicle, has turned MONTANA CORRESPONDENTS over the active management of the paper to his son. Joseph W. Kubler, AT STATE CAPITAL. THE and Webster Davis. He contemplates Among the newspaper correspond taking a year's rest. ents covering the Montana legislative Mr. Kubler founded the Chronicle sessions are : Leon Roeland, Associ INTERNATIONAL forty-two years ago and has conducted ated Press ; Clenn W. Moon, Anacon it continuously. He was one of the da Standard ; Will Aiken, Billings Ga first men to enter the Black Hills fol zette and Missoulian ; E. C. Toohill, lowing the discovery of gold and has Butte Miner ; W. W. Moses, Great SYNDICATE seen the country develop from a Falls Tribune ; Guy Lafollette and J. Established 1899 mountain wilderness to its present Burke Clement, Helena Independent, prominence as a gold producing re and J. L. Angtaman and George BALTIMORE MARYLAND gion. Weatherhead, Montana Record-Her ald. The Fourth Estate January 27, 1923 22 HELP BUSINESS HELP HELP WANTED CHANCES WANTED WANTED Wanted Special Edition Men Advertising Manager A BOSTON NEWSPAPER has Magazine, installed a permanent Promotional Wanted A Newspaper Department. Can use six high- Printing Plant by leading newspaper in city of grade men on 25% basis who will 35,000 in Southwest. This is a Circulation Manager stick. No floaters need apply. For Sale real opportunity for man with ex ecutive ability who can plan cam Over 30 years of age. One Address Box 5287, care The paigns, write attractive copy and Fourth Estate. Located in fastest growing city in sell it. This is a Man's Job and who has had at least three years' America ; magazine in third year, with if you are not a producer and will experience in handling crews of Display Solicitors Wanted 10,000 circulation; wonderful opportunity ing to work hard, don't waste Three live display solicitors, must to develop large national magazine; has postage. Salary commensurate canvassers. Desirable opportunity be hustlers, able to write copy and with ability. State age, refer make layouts. New six-day a plant costing $20,000; did $52,000 busi ences and experience with applica for life-time position for right week evening paper. State terms, ness last year; for sale because adver tion. Box 6280, care The Fourth man. Will start at rate of experience, age and references in tiser lacks capital to develop; controlling Estate. first letter. A real opportunity for interest will be sold for $9,000 cash or $2,860.00 per year, with assurance the right men. of working up to $4,000.00, or Address, Business Manager, the $10,000 on payments; this control carries Press, 2nd & Cheyenne, Tulsa, active management, with good salary, Classified Advertising higher. No drinker. Give refer Old*. party buying this fine business should Manager Wanted ences and outline of experience. have $20,000 to $25,000; or will accept Young man with experience, to Replies confidential. Box 5276, Circulator Wanted For partner with $1 0,000 to buy needed take charge of Classified Depart care The Fourth Estate. equipment; don't write unless you have ment on leading newspaper in Daily and Weekly capital and experience in editorial, busi town of 85,000. Good opportunity Yrtung man familiar with city for one who is assistant to man and country circulation work to ness or job printing departments. Ad ager on large city paper. State Advertising Salesman assist circulation development of dress Magazine, 829-331 N. W. First Av., age and saiary expected in first daily and weekly printed in Miami, Fla. letter. Southwest American, Fort Wanted: Advertising salesman, German but well established; also Smith, Arkansas. capable of handling the advertis on new magazine-size English ing on the Mai.sfield News with weekly covering interstate West two assistants. Splendid oppor ern territory. Must start reason EDITORS TO AID DAIRYMEN tunity for right party. Address able, but hustler has real life Pacific Coast PLAN PUBLICITY DRIVE. Mansfield News, Mansfield, Ohio. chance. Write fully with photo More than 250 editors have re graph, the Tree of Progress De Investments sponded to an invitation from Mil partment, Omaha Daily Tribune. We have a number of unusual waukee headquarters for the Wiscon newspaper investment opportunities cm Attention! Advertising solicitor and copy writer. the Pacific Coast Chances for enter sin dairymen's publicity campaign that Contest men, if at liberty fur Experienced. Permanent position on prising newspaper men to become they will co-operate with the organi nish records on other campaigns growing daily within two hours of New publishers in fast growing centers zation in selling Badger dairy prod and communicate at once with York. Opportunity for advancement for ucts to the world. Profitable Circulation Engineers, high-class man. Reply Box 6270, care where living conditions and climate The editors will co-operate with 1435 Coutante Ave, The Fourth Estate. are ideal. the farmer through their respective Lakewood, (Cleveland) Ohio newspapers and by giving the com Palmer, DeWitt& Palmer mittee the benefit of their views as Ad Copy and to the best method of getting pub Sales & Appraisals of Newspapers licity, not only in the state, but COMPOSITORS IN OTTAWA Sales Man over the county. GET INCREASE. Wanted by afternoon paper in 225 Fifth Avenue, New York Heads of the smallest weeklies in The Ottawa Citizen and the growing Southern City of 80,000. Business Founded 1899. the state have joined with the pub Ottawa Journal entered into a new Must be active, resourceful young man of temperate habits, well edu lishers of the larger newspapers to wage agreement with their typo cated and used to hard work. State insure the success of the dairymen's graphical staffs, covering the period age, minimum salary and full par drive. from January 1, 1923 to September ticulars in first letter, with samples Unusual Opportunities In this connection members of the 30, 1925. of work, which will be returned. Wisconsin Press Association, John A. An increase in wages and a re Box 5278, care The Fourth Es Daily and Weekly Newspapers, Kuypers, president, will meet at duction in the hours of work are tate. Trade Papers Madison, February 1, 2 and 3 when features of the new agreement. The Harwell & Cannon the farmers short course is being new scale calls for 46 Yi hours a NEWSPAPERS AND MAGAZINE held with the dairymen's conference week for those working during the PUBLISHER URGES AD MEN PROPERTIES in session on February 2. day time and hours for night TO SELL CITY ON Times Building, New York work. The old agreement provided OPTIMISM. Established 1919 EGYPT "DECREES- FAIR DEAL for a 48-hour and 45-hour week, re TO JOURNALISTS AT TOMBS. spectively. Frank D. Throop, publisher of the The Egyptian government, accord Members of the union working on Davenport, Iowa, Democrat, addressed ing to official reports from Cairo, afternoon papers will receive $41 a members of the Advertisers' Club of PACIFIC COAST NEWSPAPERS while not desiring to interfere with week, while the night men will be that city a few days ago, urged his Bought and sold by the private arrangements made by paid $43.50. Under the agreement auditors to face the new year with PACIFIC COST NEWSPAPER the Earl of Carnarvon with indivi which is now expiring, the rate f'ir optimism, pointing out the many in EXCHANGE duals regarding visits to the district day employes has been $27.50 for the dications of increasing prosperity. He where excavations are being made day staff and $29.50 for the night instanced the great holiday business Monadnock Building, San Francisco in the Valley of the Kings, has in employes ; but bonuses which have done by local retailers and declared Write for list and special informa sisted on strict impartiality in the been paid have brought the rates up that the buyers strike had been tion. References given. facilities accorded all newspaper corres to $38 for the day staff and $40.50 broken for good. pondents in Thebes. for the night. He stated that the cost of business Instructions are being given the operation would probably not de This adv. will appear but once director general of the antiquities crease in 1923 and urged the adver department that either all or no NEWSPAPER MEN TO DIRECT tising men to seek an increased vol Central West Daily correspondents are to be allowed in PUBLICITY FOR BOND HOUSE. ume in advertising of a more effect Productive evening and Sundav the tomb now or at any future date. ive nature. He particularly urged field; 6,000 A.B.C. circulation, Also, the director general must give Guy W. Seem, who has been labor on them the advertising of their own covering trade territory popula all reasonable information concerning and industrial news writer for the work in the consumer's bureau, a tion of 35,000. Gross annual re the tomb or its contents to any corre New York Times during the last sphere of the club's civic activity ceipts approximately $160,000. spondent applying to him. year and a half has left the Times which has great possibilities but Amply equipped, 4 machines and staff to become western publicity which is not sufficiently known to job printing department. Avail director of S. W. Straus & Co. able for $100,000 ; liberal terms. PURPOSE OF COLUMBIA'S Mr. Seem, who is well-known in the community. ADVERTISING COURSES. trade union and industrial news Prop. 1277X. "Advertising is acquiring the char circles throughout the country, will acteristics of a profession with all make his headquarters in the Straus WOMAN SEEKS $21,000,000 FOR THE the responsibilities to the public building, Chicago, after February 1. NEWSPAPER ADVERTISING. H. F. Henrichs Agency •which a profession implies. Our Previous to joining the Times staff, A $21,000,000 advertising contract Selling Newspaper Properties courses are intended to qualify per Mr. Seem was for two years the for American newspapers is the ob sons to enter the vocation of ad industrial correspondent of the Asso jective of Mrs. E. R. Wise, wife of Litchfield, 111. vertising and for the training of ciated Press attached to the head the president of Julius S. Bache, New York Los Angeles specialists in the subject," says James quarters of the news service in New banker and broker, New York. C. Egbert, director of university ex York. Mrs. Wise will try and complete tension at Columbia ' niversity. New Louis Stark of the Times staff has arrangements in Paris with a Franco- For Particular Printing, come to the York, in his annu-' "nnrt stressing been assigned to take over Hhe labor American firm of perfume manufac ALLIANCE PRESS the importance whic'.! is assuming and industrial news work on ^hat turers to place their advertising in in education. paper. American publications. 110-114 West 32d Street, NEW YORK January 27, 1923 The Fourth Estate 23

SITUATIONS SITUATIONS SITUATIONS SITUATIONS WANTED WANTED WANTED WANTED

Some Trade Paper Advertising Needs This Man Manager-Soli ' \>* A young man nearly thirty years, Who is fully experienced as an who has outgrown his present po editor of an industrial and stock Metropolitan Newspaper Man sition wishes to make connection with a progressive daily paper in pafe of one of New England's city of 15,000. Is college gradu Seeks Executive Connection ate, practical printer, energetic and most influential newspapers. Wants will put the same energy into a trade publication connection, pre work as if he owned the paper. Wants $45 and will prove he is ferably in New England. worth it Address Box 5298, care He knows the New England Newspaper Business Executive seeks The Fouxth Estatx. States and their bountiful re connection in New York City, but would I'll Assume the sources and is an able writer. consider opening in other fields. Has corresponded for several trade Responsibility of giving you a better newspaper papers and knows the valuable Wide experience of over twenty years and directing the newt and me information that trade papers seek. chanical departments to your satis in all departments, including one of the faction. Will be glad to arrange inter I'd like to talk it over with yon largest metropolitan dailies. personally. Address Box 6286, view and furnish references. Ad care The Fourth Estate. dress Box 5248, care The Fouxtxt Best of references. Inquiries confiden Estate. Advertising Solicitor tial. Immediately available. for newspapers or farm papers, well acquainted in New York News Executive Address Box 5291, care The FOURTH among agencies and advertisers, At Liberty wants new connection February 1. Newspaper man, 86, married, IS Estate. Address Box 5289, care The years continuous metropolitan and Fouxth Estate. smaller city experience, seeks con nections as managing or news editor. Resigned as editor in Editor Seeks Position Ohio city of 40,000 following sale. Newspaper editor, reporter, 81, Eleven years managing editor one Circulation Manager married. Twelve years' experience of Ohio leading morning papers. Advertising Manager Circulation manager with 12 city editor, telegraph editor, feature Reputation as good executive, judge and solicitor experienced in local years experience from carrier up writer for best New York State . of news values and trustworthy. field desires new connection on is about to terminate employment dailies. Out of work because of No bad habits. Come for per out-of-town daily. Finest refer on newspaper of 12,000. Almost newspaper merger. Wants copy desk sonal interview. A. F. Hardman, ences. Address Box 5288, care eight years in present position and job, or position as managing editor P.O. Box No 150, Findlay, Ohio. The Fourth Estate. has splendid record. Want to of live afternoon daily in small connect with paper of more than city where producer wins ad 15,000 circulation. Large salary vancement. Best employers' ref General Manager Live desk man seeks a job in the not essential as opportunity for ad erences. Box 5288, care The East. Eighteen years on large and small vancement. No contract desired. Fouxth Estate. Available dailies. Now telegraph editor on leading References of highest order from with constructive Daily and Sun Middle West daily. Good head writer, four newspapers. 29 years old. day — morning and evening news Married. I.C.M.A. member. paper building experience on both 42, married and dependable. What have Answers treated strictly confiden The greatest auxiliary small city and metropolitan dailies. you to offer? Ready to leave on short tial. Address Box 6298, care The A successful executive, aggress notice. Address Box 5290, care The Fourth Estate. news service in the middle ive, good organizer and result producer in advertising and circu Fourth Estate. west. lation and thoroughly familiar with Mr. Owner; business department detail and all functions of newspaper making Foreman of A Man For YoYu and management. Daily Newspaper Editorial man, who can qualify THE CAPITOL PRESS Credentials prove ability to as publisher, managing editor or handle any proposition — medium Efficient and reliable; union; Great editor, wants to get in touch with Peoria, 111. size city preferred. the owner of a newspaper in a Address Box 5204, care The Lakes states preferred. Long ex city of 80,000 to 100,000 inhabi (Established 1912.) Fouith Estate. perience wioh medium-sized papers tants. carrying heavy advertising has Can furnish unusual references from several newspapers. Has Reporter taught the writer just where to worked on metropolitan as well CHARLES Experienced young newspaper cut the corners to best advantage as smaller dailies. man wants a position on the re- to keep things going all the time; Knows publisher's angle. Is HEMSTREET portorial staff of a democratic and getting the paper to press at mature and capable. Address Box :apiT in a progressive center. the same hour each day has be 5295, care The Fourth Estate. Could accept in a week or ten come second nature. Do you want days. Address Box 5279, The to unload the composing room end PRESS Fourth Estate. of it? Write P.O. Box 209, Ann NEWSPAPER EXHIBITS AT Arbor, Mich. WISCONSIN PRODUCTS CLIPPINGS Circulation Combination EXPOSITION. 59 Park Place, NEW YORK Publishers — here's a chance to Business Manager One of the most interesting ex •limb aboard the chariot of joy hibits at the Wisconsin Products and take a ride oa the waves of Five years experience as busi The problem of covering the Canadian contentment. Two circulation man ness manager of daily. Can fill Exposition, held recently in the Field is answered by obtaining the serv agers^ — brothers — one with 8 and this position with credit, or Auditorium, Milwaukee, Wis., was ice of the other with 12 years experience would make valuable assistant to the booth of the Daily Wisconsin Dominion ASYCLIPPING on both coasts and inland want to News and Sunday Telegram. connect with paper of 20,000 to publisher. Age 30 and married. Throughout the week of the show which gives the clippings on all matters .">0,000 circulation where they can Available on reasonable notice. a model 14 linotype loaned by the of interest to you, printed in over 95 per work together. Our collective ex Address Box 6296, care The Mergenthaler Linotype Company was cent of the newspapers and publications perience will help some publisher Fourth Estate. in operation daily in the News booth. of CANADA. We cover every foot of I'lenty — will he.p keep the dollars The machine attracted the attention Canada and Newfoundland. in the till and make the A. B.C. of thousands of "lay" visitors, and 74-76 Church Street. TORONTO, CAN. report look more attractive. Both Circulation Man was looked over with much interest of us have substantial records and by visiting printers and publishers. letters from publishers that are with 20 years experience in all At your service, THE IMPROVE real complimentary. Plenty of branches of work is open for im The operators in charge gave many MENT BULLETIN, reaching architects, character reference. One 29 and mediate engagement. Address Mr. demonstrations of the ease and quick contractors, engineers and dea ers through tbe other 27 — young enough to Schuler, 614 Hall St., Charleston, ness with Which any of its maga out the Northwest. 2,600 circulation, and have lots of pep but past the W. Va. zines — top, bottom, or middle— can growing constantly. Our subscription list experimental age. Both married. be removed from the front of the is a Buyers* List, reputable and virtually Both I.C.M.A. members. We don't Reporter machine, and without disturbing any hand picked. Sample of the Bulletin sent want a fortune in salary and we of the other magazines. A sign on request. DAILY CONSTRUCTION don't need a contract but we do 24, four years experience; now NEWS, publishing news of building pro want a chief who is a square working in New York wants job above the model 14 called attention jects, live leads for salesmen, $60 a shooter and knows his stuff. out of town. Will consider other to the fact that the two papers year. WESTERN PRESS CLIPPING Answers treated strictly confiden lines of work in New York and operate a battery of twenty-two EXCHANGE, first-class clipping service tial. Address Box 5297, care The out of town. Address Box 5281, linotypes. The exposition was very for trade papers and individuals. Write Foubth Estate. care The Fourth Estate. well attended. us at Minneapolis, Minn. 24 The Fourth Estate January 27, 1923

FOR FOR FOR FOR SALE. SALE. SALE. <\\.K. Used Newspaper Presses Hoe Press Scott Quadruple Four Deck Press For Sale USED 2nd HAND Prints four to thirty-two pages. Can be One Hoe sextuple right angle shipped at once. press l.Vj inch diameter rolls, NEWSPAPER printing type columns 21 inches in Hoe Condensed Sextuple Press length. Capacity up to 24 pages, with color cylinder, two tapeless folders 24,000 per hour. Complete stereo PRESSES and in excellent condition. Prints from type outfit except moulding ma PRESSES 4 to 24 pages. chine with press. POST-ENQUIRER. For Sale FOR SALE Hoe Double Sextuple Press OAKLAND, CALIFORNIA. available in the near future. Can be operated as two single Sextuple Presses FOR SALE: No. 85 Babcock /->/ahq Straight-line Sextuple with if desired. Can show press in operation Optimus cylinder press, splendid vJUOO double folder. Page length UAr Octuple Press condition. Yawman & Erbe Mfg. 23-9-16 inches. Now printing the Dayton, 22J4" COLUMN. WALTER SCOTT & CO. Company, Rochester, N. Y. Ohio, News. Plain PHI.D, New Jersey p/^CC High-Speed Sextuple Press HOR Sextuple Press NEW YORK CHICAGO Trade Journal IJ^JOO wjth Color Cylinder and L 1 ^ L~WITH EXTRA COLOR 467 Broadway 1441 Monadnoek Block For Sale double former. Page length 23 9-16 inches. 2\y4" COLUMN. Trade Journal in Philadelphia, Now printing the Dayton, Ohio, News. two years old, making money. Only trade journal in its field. prvon Straight-line Sextuple with HOR Sextuple Press Mailing $1,000 will finance. Great possi VJ^JOO double folder. Page length 11V,Lj" BLACK ONLY. bilities. Am too busy with other things. Address Box 5286, care 22 inches. Now printing the Man 21 y4" COLUMN. chester, N. H., Union-Leader. Machine The Fourth Estate. POGG Four - Deck Single • width HOR Sextuple Press Rapid addressing machine, in VT^JOO straight-line Quadruple, with L1^S I—- BLACK ONLY. good condition, discarded to make For Sale 21J4" COLUMN. room for larger equipment. Weekly Newspaper single folder. Page length 22 H inches. Low price for quick tale. Well established; 700 paid sub Now printing the Lincoln, Neb., Star. scriptions. Field right for at HOR 4- Deck Press Address Box 6169, care The least 1,000 more subscriptions in POCC Four-Deck Two-Plate Wide L 1 W 20" COLUMN. Foueth Estate. fine territory. Less than thirty VJ^JOO fress w;tn Color Cylinder. miles from New York. No plant. Page length, 21.60 inches. Now printing Will sacrifice for $1,600. Address HOR 20 Pase Press Box 6282, care The Foueth Es the Kansas City. Mo., Post. X-1V,1-'~21" COLUMN. For Sale — Hoe 16 page tate. prtno 16-page Press. Page length. Presswith complete stereo V J VyOu 22 inches. Now printing the typing equipment Hoe Newspaper Press Woonsocket, Rhode Island, Evening CaJL Potter-3,:0^ 24 FOR SALE:— 12 page Hoe r^ACC Three-Deck Sextuple. Page rage Press "Unique" Web Newspaper Press, 20 to 22" COLUMN. 4 linotypes, Model 18 print 7-column papers of 4, 6, 8, VJVJOO length 21J4 inches. Formerly 2 linotypes, Model 8 10 or 12 pages, with stereotype printed the Boston, Mass., Journal, WI ALSO HAVE A NUMBER OF GOSS equipment. Fine press at a low price. Could be changed to take ^^^^gg Comet 8-page Flat Bed Press. PUSSES OF VARIOUS SIZES AVAILABLE. 1 linotype, Model 20 papers 8-columns wide, 1254 ems. Now printing the Alton, 111.,. 1 linotype, Model 5 Baker Sales Company, 200 Fifth Daily Times. This and other newspaper equip Avenue, New York City. 4 Qf->/"v T->' | - 32-Page Presses. Now let us know your wants ment was obtained in the purchase of THE NATIONAL TYPE FOUNDRY 3LiU 1 1 printing the Kansas the Norristown Times. Each piece is Bridgeport, Conn. Guaranteed foundry City, Mo., Journal-Post. in excellent condition and was used to type; large variety of faces. Specimen The get out the Times until January 1, sheets and catalog on request. Old type 2-pvTTpf T?V SeJrtuPlc Presses. 1923. taken in exchange for new. U vj 1 Ljlly j\ fjow printing the Goss Printing Press Co. Will be sold for cash only. New York Tribune. rvjTpr T7Y 8-Pa8e Double Drive 1535 So. Paulina St., Norristown Daily Herald Dexter Folder L' U I L/E-A Angle Bar Flat Bed CHICAGO, ILL. Norristown, Pa. For Sale — Press now printing the Carbondale, Pa., One Dexter jobbing Folder, Leader. Model 190, with Cross feeder, SPECIAL AGENCY APPOINTS size of sheet S6x48, with parallel Also several excellent presses of our own PRINTERS' Outfitters ST. LOUIS MANAGER. 16 and 32-page attachments. About make. Printing Plants and Business bought Carl A. Schulenberg, formerly head four years old. Replaced with larger For particulars apply to and sold. American Typefounders' prod of the St. Louis office of Alcorn Ik machine, and can be bought for Seymour, and before that associated less than half price. ucts, printers and bookbinders machin National Capital Press, Washing. R.HOE8-PCO. ery of every description. with the Gardner Agency, St. Louis, ton, D. C. is in charge of the new St. Louis 504-520 Grand Street CONNER, FENDLER & CO. office in the Security Building, of CALIFORNIA FRUIT GROWERS 96 Beekman Street, New York City Frost, Landis & Kohn, publishers' rep New York, N. Y. resentatives, New York. TO LAUNCH AD CAMPAIGN. The California Fruit Growers' Ex 7 Water St. 827 Tribune Bldg. change, Los Angeles, has mapped out Boston, Mass Chicago ,111. a big advertising campaign for 1923. "With a crop estimated to be 80 ROSSITER SELLS MACHINERY GOSS per cent of California's maximum citrus output, Sunkist's 1923 advertis TRUCKING BUSINESS. ing campaign will be one of the most Harry S. Rossiter, special news comprehensive and interesting ever paper representative of the Lanston Comet conducted by the Califronia Fruit Monotype Machine Company, Phila Growers' exchange in its 15 years of delphia, has disposed of his interest FLAT BED PRESS advertising according to the present in the trucking and rigging business plans. operated in New York City as the Prints 4, 6 and 8 "At the presnt time there are 259 John H. Muller Company, and oper cities listed for orange week cam ated by H. S. Rossiter and R. H. Page Papers paigns this season. In these localities Rosen. From Type and a series of three 720-line insertions in The business was established in Roll Paper. newspapers, together with a one- 1896 as a special business catering to month showing of posters in each of the handling of printers' machinery these markets, will be used to support and equipment, and was purchased Now Being Built for Early Delivery the local campaigns. Twelve dealer and reorganized by Mr. Rossiter and Write for Literature and Prices. service men will handle orange week Mr. Rosen in 1920. promotion in the markets. Mr. Rossiter's position with the "The Sunkist Extractor will re Monotype Company required that he- ceive liberal publicity throughout the be away from his headquarters in THE GOSS PRINTING PRESS ( ,i » entire 1923 campaign, according to New York so much that he was not the advertising plans as now out able to devote the necessary time to 1535 South Paulina Street CHICAGO lined." this business. January 27, 1923 The Fourth Estate 25

Read in FIFTY per cent The Circulation of the The only journal outside of the BOSTON'S of ALL HOMES of United States published in the in terest of newspaper men. newest paper and Metropolitan New York NEW YORK The 40 Pages Weekly fastest growing Eighty Per Cent of EVENING NEWSPAPER The WORLD'S TELEGRAM ' Circulation, Morning and Evening, ii in MAIL BOSTON, MASS. Metropolitan N. Y. A morning or an WORLD Evenng World goes into every second Represents a greater pur home in all Five Boroughs and Hudson (Established 1898) County (Jersey City, Hoboken, etc.), chasing power per unit of Largest Evening New Jersey. Annual U.S. Postal Subscription $5 The Sunday World goes into every circulation than is found Circulation in third home in alt Metropolitan New York. in any other New York Specimen Copy Sent Free Metropolitan FIRST IN THE CITY FIELD Address: 14 CROSS STREET Evening Paper. FINSBURY, LONDON, ENGLAND Boston PUBLISHER'S CATTLE WIN AD MEN'S LEGION POST NAMES GIRL RED KILLS NEWSPAPER PRIZES AT WESTERN OFFICERS; T. E. DAMM NEW Represented by STOCK SHOW. MAN IN PARIS AND COMMANDER SHOOTS SELF. BENJAMIN Sr KENTNOR CO. John C. Shaffer, editor and owner LOS ANGELES CHICAGO of the Shaffer group of newspapers, At the regular annual meeting of Marius Plateau, one of the officers VanNuysBldg. Mailers Bldg. was one of the principal winners at Advertising Men's Post No. 209 of of the royalist newspaper, L'Action NEW YORK the National Western Stock show the American Legion, at Browne's Francaise, in Paris, was killed by 225 Fifth Ave. in Denver in January as well as at Chop House, 1424 Broadway, the fol Germaine Berthon, 20-year-old anar the International, Chicago; the Ameri lowing officers were elected to serve chist, who entered the offices of the can Royal, Kansas City, and many during 1923 : publication Monday and fired five re LOUISVILLE PAPER PROMOTES of the larger state fairs in the Middle Commander, Theodore E. Damm, volver shots. The girl then turned GROCERS ADVERTISING West and West during the past year. Joseph Richards Company, Inc. ; first the weapon on herself, and was taken ORGANIZATION. Mr. Shaffer besides being the own vice-commander, E. T. T. Williams, to the hospital with a wound in her Independent retail grocers in Louis er and editor of the Rocky Moun E. T. T. Williams & Associates; sec breast. ville, Ky., through the influence of tain News, Denver Times, Chicago ond vice-commander, Milton M. Fish M. Plateau, besides being one of the Louisville Herald, have formed Evening Post, Indianapolis Star, er, V. P., Redfield, Fisher & Wallace, the reporters on the paper, also was an advertising organization which will Louisville Herald, Terre Haute Star Inc. ; third vice-commander, Guy W. the leader of a newspaper association nave for its aim educating the public and Muncie Star, is the owner of Bolte, advertising manager, Cheney known as the King's Camelots, a band to the importance of the retail gro the Ken-Caryl Ranch, one of the Brothers ; adjutant, Paul C. Hunter, of young royalists prepared to render cer. An appropriation of $10,000 was largest and finest country estates in president, Educational Advertising any services, such as selling a royal decided for the first year's advertis the West, located about twenty miles Company ; treasurer, George A. Little, ist newspaper at any place or meeting ing expenditure, this amount it is ex from Denver near Littleton, Colo production manager, Joseph Richards where its opponents were demon pected will be increased to $40,000 in rado. Company, Inc. ; historian, Charles strated. M. Plateau was thirty-six a short time. The record made by Mr. Shaffer's Ford, Sackheim & Scherman ; chap years old. The membership of the organiza herd of Hereford cattle from his lain, R. B. Alexander, Woman's Mile. Berthon, it is said, had for tion is limited to 100. It is to be Colorado ranch is even more re Home Companion ; sergeant-at-arms, some time been planning a deadly known as the Retail Grocers' Adver markable when it is considered that Stanley I. Clark, Joseph Richards raid upon the newspaper offices, but tising Association. Already small cattle from this ranch have been Company, Inc. her action was not especially directed newspaper copy has been used in the competing in the show ring only two The following members were elected at Plateau more than at any other four newspapers of the city. An em seasons. to serve on the executive committee member of the staff. She called Sat blem has been selected and will be The five animals shown by the along with the new officers : urday at the home of Leon Daudet, prominently displayed in the members' Ken-Caryl ranch at the opening night Herbert W. Moloney, San Francisco editor of L'Action Francaise, pretend stores and will be an identifying mark of the Denver show were adjudged Call Post ; Birge W. Kinne, advertis ing she had important revelations to in the newspaper copy. the best five Herefords of the show. ing manager, American Agriculturist ; make regarding the Anarchist party. The Louisville Herald has adopted This is a coveted honor among breed Walter T. Leon, Cupples & Leon a plan to give Louisville and Ken ers and to have been awarded this Company; N. C. Van Tassel, Ameri NEWSPAPERS TO HAVE PLACE tucky wide publicity which is being prize must have given the owner can Legion Weekly ; William F. Bar- IN FARM WEEK. carried out each week . An article a considerable personal satisfaction. naby, Worthington Pump & Machin week on some business enterprise and The winnings of Mr. Shaffer's herd ery Corporation. Wisconsin newspapers will have attractions that are afforded in the were widely distributed through the The next meeting of the post will an important part in the farmers' and city and state. various classes shown. Crystal Mis be a luncheon on Tuesday at Browne's home makers' gathering at Madison chief, 2nd, was adjudged the senior Chop House. W. D. M. Simmons, during the week of January 29. The JOINS WILSON PROCESS. and grand champion female Hereford advertising manager of the Under last three days of the week, Thursday, H. Lyman Armes, formerly with of the show, the highest award made wood Typewriter Company will be tihe Friday and Saturday, have sessions Wood, Putnam & Wood, Boston, and in the female class. speaker. A. H. Deute, general sales of special importance for newspaper at one time on the staff of the Bos manager of the Borden Company will men. This gathering will be the ton Post, has been appointed a mem be the speaker at the luncheon meet first of its kind connected with the ber of the headquarters staff of Wil POPULAR SUBSCRIPTION FOR ing on January 23. annual get-together of rural Wiscon son Process. New York, to take MINNESOTA ADVERTISING sin. charge of the creation and direction CAMPAIGN. LIBRARY ASSOCIATION BACKS Prominent newspaper men from of advertising in behalf of Wilson FIGHT FOR COPYRIGHT Wisconsin and other states will ad Sewed shoes for women. His office The public will be taken into part dress the conference. Special em will be in Boston. nership in the plnn to advertise Min RECOGNITION ABROAD. phasis will be placed on practical Mr. Armes was graduated from neapolis and Minnesota. It is planned "Make American books safe be methods of covering the news of Dartmouth College in 1912. He to raise $125,000 and the money will yond the three-mile limit," was the rural activities. joined the Wood, Putnam & Wood be expended by committees that have slogan adopted by the American Lib Frank Lovejoy of New York, an agency after completing a term of been named to carry out the adver rary Association at their mid-winter authority of national repute on farm service as an officer in the U. S. tising program of the city and state. conference held in Chicago. advertising, has been secured as a army air service. The work of raising the necessary In his report of the copyright headliner on the program for the amount will be inaugurated immedi measure now before congress, M. L. merchandising conference. ately. Raney declared uhat "copyright is The committees that have been ap protected against thievery by a pub IMPOSTE^GrVING^BOOK- PUT "SELL IT BY pointed to carry out the advertising lisher." OUT BY WISCONSIN PAPER. program are : "It goes without saying," Mr. A man declaring he is taking sub* ADVERTISING" Committee on local co-ordination — Raney said, "that if it is improper scrip: i«ns to a magazine and giving T. M. O. A. F. S. Gold, chairman ; W. A. Frisbie to steal an author's work in the a book put out by the Madson, Wis and J. C. Van Doorn. United States, it is just as wrong consin State Journal as a premium, Committee on state co-ordination — to steal it abroad. The American is working in the west end of Madi A. L. Searle, chariman ; George H. copright law is invalid beyond the son. He recently obtained 40 cents Adams, J. E. Gradner and Mr. Gold. three-mile limit. The purpose of from a Madison woman for a sub Committee on conventions — -T. J. the pending bill is to get foreign scription and had her sign a receipt McGill, chairman ; Miss Mary Moul- protection for our authors, and to which she later found obligated her ton Cheney, F. A. Gross, Simon Kruse extend our own to outsiders." for $5.20. She called the State and C. Melony. A building fund for the associa Journal. tion, to be completed by the time of The State Journal does not give NEWSPAPER HAS NEW HOME. its fiftieth anniversary in 1928, is out premiums and has published a Utmost wi Advertising The Ukiah, Cal., Republican-Press proposed because the association has statement making it plain that it has secured a location and will install outgrown its headquarters in tfte has no connection with any book 151 West 42nd Street New York new equipment. Chicago public library. scheme. 26 The Fourth Estate January 27, 1923 It's the Buying Power Represented Space in The News is Low Milline Rate in Circulation That Counts. the key to a selling empire. No selling campaign in PITTSBURG this territory is complete (ilobf-SrTnornil Circulation sells in LEADER Largest Daily Circulation without it. New York for 50% of any St. Louis Readers of this Paper mote Dailv and Newspaper are the Big Wage Earners 100% more Sundav than anv other New F. St. J. RICHARDS, NEW YORK National Representatives: The Indianapolis GUY S. OSBORN, CHICAGO STORY, BROOKS & FINLEY York morningpaper. J. R. SCOLARO, DETROIT New York, Phila., Chicago, C. GEO. KROGNESS, San Francisco San Francisco & Los Angeles are always calculated indiscretions, ties than for the legalities of the First in OHIO! generally intended to do as much world's affairs, but to discuss the NEWS harm as possible. It is to be remem great questions of common interest In Volume of Advertising bered also that the newspaper people and mutual benefit. 10.979,353 lines first 7 mos. understand more or less the value of "We have had, greatly to our ad 1,655,431 lines MORE than publicity, whereas the statesman is vantage, two Imperial Press Confer all other Columbus papers combined often enough dealing with a half- ences, the first presided over by my Frank Carroll, Advertising Manager cEhr (Tnlitmhus StHpatrb known medium. father in 1909 in London, and the sec New York: Dan A. Carroll, 150 Nassau St. Reps. O'MARA & ORMSBEE, Inc. "We are all proud to think that the ond under my chairmanship at Ot Chicago: J. E. Lutz, The Tower Building New York, Chicago, San Francisco President of the United States was a tawa in 1920, but such conferences professional journalist and editor, are but partial and incomplete if they and that your ambassador at the do not include America and Ameri inconceivable — to proclaim peace, Court of St. James was one- of the can publications. Every year, with BURNHAM FAVORS there would be peace, but if they prominent figures of your newspaper what a Canadian financier terms a were to declare for war, war there life, and brings to his diplomatic du 'voracity that will not be satisfied,' ANGLO-AMERICAN assuredly would be. ties the knowledge of men and things the United States is devouring more "Some five years ago in London I and the genial humor that are learned news and more news print. CONSORTIUM. had the great pleasure of taking the in a newspaper office better, perhaps, chair at a dinner to Mr. Melville than in any other center of human FOR GOOD OF WORLD. (Contiuned from Fourteenth Page) Stone, the grand old man of the news interest. "As in other things, your issues men of the world. He has stood al GREATER FACTOR FOR PROGRESS. from the offices of newspapers are far a lot of digestion, but American ways for veracity and accuracy in greater in the aggregate than ours, friendliness is one of the best diges the collection of news, and what "My late friend and teacher, Lord and your publishers are infinitely tives in the world. counts in journalism is the handling Bryce, whose name, I believe, re greater in number. In coming to "Disraeli once said 'I am a gentle of news. Not long ago Mr. Robert ceives an equal meed of reverence gether, either on this side of the At man of the press ; I bear no other Donald, one of our able editors who and affection from our twin nations, lantic or the other, we might be of 'scutcheon.' I, too, am a gentleman may be known to you, said 'Give me has said that there is no country so considerable use and value on the of the press, and I bear Clio, the completely ruled by public opinion as sharing out principle, not only to our the news columns to manipulate, and is the United States, and every day selves but I believe, by our harmoni muse of history, and Mercury, the I will give you all the editorials that it is becoming clearer and more ap winged messenger of the Gods, as you want.' Therefore, to my mind, parent that public opinion in all its ous co-operation, for the good of the what we call the 'supporters' of my the living principle which we ought phases and, above all, in all its min world at large. armorial shield. There is a real always to follow is to keep the hand CONFERENCE FAVORED. brotherhood among newspaper men all of the politician and the financier off orities — which may be the righteous the world over, and I am very glad our news columns. Let news speak remnants of good causes — can only be "More than a year ago I ventured to meet here tonight the editors of for itself. Great is Truth, and in the expressed and explained in the news to suggest a British-American Press the Associated Press, the greatest long run it will get home. paper press. Conference, and I am glad to know news agency in the world. "That grand old man of applied that the proposal was well received. "How many the papers of the world PUBLIC JUDGES NEWS. science, who we gladly know is still Last summer an invitation reached may be I don't know, but I do know "We all believe in publishing the able to survey the triumphant devel me in London from the American that in Great Britain the number of news and letting the public judge. It opment of his genius, Mr. Edison, publishers to send a representative papers and periodicals sold in one has its dangers and disadvantages no struck the right note years ago. He delegation to New York next April. year is about seven thousand millions. doubt, but everything in this life is a has not always been treated well by Unfortunately this was found to be We are responsible among us for balance of evils, and I believe em the newspapers, but he has a great impossible because of the season of most of the influences which form the phatically that the suppression of opinion of the press as a whole. the year and the exigencies of the opinion and determine the conduct of truth is the suggestion of falsehood. " 'Looking over the country,' he time, but time and season may, I the world. You may recollect a story of Delane, said, 'I have come to the conclusion hope, be arranged when it would be "Two friends of mine went not the famous editor, for forty years, that the greatest factor in our prog possible. The spirit is right and is long ago into a revivalist meeting and of the London Times. ress has been the newspaper press. ripe for a friendly and fraternal con a well-meaning member of the con "He heard, at one of the fashion When one wants to do a thing the ference of the newspaper men of the gregation came up to them and asked able houses at which he was always newspapers take it up. Everybody whole of the English speaking world, 'Are you saved?' 'No,' they an a welcome guest, some piece of news reads the newspapers ; everybody and I hope that it may not be far swered. 'We are journalists.' which was believed to be a profound knows the situation, and we all act removed from us." "Whether we like it or not we are secret. together.' It is those last words that responsible for a large part of the " 'What are you going to do wiAh I wish to stress and amplify. life of the world. If by any coinci dence you could assemble in one room it ?' said a fellow guest. 'Publish it. of DIFFERENCES OF OPINION. the directors and editors of the course,' replied Delane. 'What else " 'The best friendships spring,' world's newspapers, and they were to should I do with it?' One contrasts says one of our writers, 'from the 7ke Boston agree — which I grant you is almost that with the memorable rebuke of comradeship of different individuali Washington at the Philadelphia con ties, not from the surrender of one vention to a delegate who had to the other.' The American press dropped a paper on the floor and left will not take the British point of What Do You Want To it there ;■ — T must entreat gentlemen view, nor the British the American, Know About to be more careful lest our transac and it would show decadence and de American tions get into the newspapers and dis terioration if they did. turb tlie public repose by premature "What we want is to have no dif The QUEEN speculation.' ferences except in opinion. To use Is showing two gratifying results "It is a curious thing that in Amer a modern word, the differences that of its three-cent price: of CITY ica the greatest example that the mean discord are 'temperamental' dif world has ever known of making a ferences. I don't believe that there It has the Largest Circulation in constitution should have been com are temperamental differences, and I New England at that price. NEW JERSEY? pleted and consummated in a silence am sure that there are not moral dif Our Merchandising Department will that was not violated for forty years, ferences in the outlook of the British It is taking on a Higher Grade of only be too glad to assist you. whilst in Europe when newspaper cor and American press. Advertising every month. respondents have been kicked about "That being so, I have always the corridors of palaces, wherever thought it would be of the highest QUALITY AND QUANTITY Go Courier-News conferences have been held, no secret import and the fairest promise if the Hand in Hand. PLAINFIELD, N. J. has ever been kept that it was any able editors and the powerful direc Member Audit Bureau of Circulations body's interest to reveal. tors of our newspapers could meet and United Press. "The indiscretions of the news together in common council, not to Alcorn-Seymour Co., Representative, paper press are nothing to the indis lay down the law one to another, for New York City and Chicago. cretions of diplomacy, and the latter newspapers care more for the morali- January 27, 1923 The Four th Estate 27

26,000 last Successful Merchandising The Cincinnati BOSTON October — Now depends upon successful advertising Community — the ability to reach efficiently and Consists of an Area of 70 square miles effectively the responsive readers of with a population of 600,000 POST a particular territory. 150,000 THE 1922 Circulation Averages The Pittsburg Dispatch CINCINNATI is recognized by advertisers as ■ Daily 396,902 medium of inestimable value to DETROIT reach the buyers of the great Pitts ENQUIRER Sunday 401,643 burg district. Evening is the MEDIUM YOU SHOULD USE in this UNPARALLELED MARKET. Foreign Representative KELLY-SMITH COMPANY Sole National Representatives I. A. KLEIN Special Representative S. C. SECKWITH SPECIAL AGENCY TIMES 50 East iind St., Neva York Marbridge Building, NEW YORK New York, Chicago, Detroit, St. Louis 544 Fort Dearborn Bank Bldg., Chicago Kansas City, Atlanta, Los Angeles Lytton Building, CHICAGO San Francisco YORK POPULATION 60,000 New Jersey's Famous 1 *-,rvlv) An ideal manufacturing Manufacturing City In ALLENTOWN FIRST IN SAN FRANCISCO p A city of ideal homes and labor conditions. PATERSON they say: •YOVD LIKE TO LIVE IN YORK" PRESS iu big "PUT IT IN THE CALL" THEY KNOW THEIR OWN CITY GUARDIAN Ne^e?' FOLLOW THEIR ADVICE Estab. 1855. 6 days a week. Member A.B.C. llitS kutiL w^Stiftfeul UlblJUtuJl G. LOGAN PAYNE COMPANY Eastern Representative Chicago, St. Louis, Detroit, Los Angeles National Representative : H. D. LaCoste, 45 West 34th St., N.Y.C. PAYNE, BURNS & SMITH STORY, BROOKS Sr FIN LEY W estern Representative YORK'S ONLY EVENING PAPER New York and Boston New York, Phila. Chicago, San Franci. Guy S. Osborn, 1302 Tribune Bg., Chicago >JfcVVS OF THE AD Company, at Chicago for the last eight years. NEWS OF AD FOLKS. appointed to a similar position by AGENCIES. John T. Milliken & Co.. of that city. H. L. Harris, recently with Frank Florence Odell, formerly in charge He was at one time connected with Seaman agency, New York, has of advertising for the Austin Ma the Ross-Gould Company, St. Louis. Louis Victor Eytinge has become joined the Greenleaf Company, Bos chinery Company, Chicago, has joined chief of the copy staff of the John ton, as vice-president in charge of the staff of Estey & Co., Chicago. Walter Hanlon, vice-president of Service, New York, of which John production. the Junior Advertising Club of New B. Buffalo is president. Mr. Eytinge Joseph S. Harrison has been ap J York, has left the New York Her founded and was for two years edi Wesley A. Gilman has been ap pointed advertising manager of the ald and returned to his old position tor of Postage, a magazine of busi pointed manager of the New England Pittsburg-Des Moines Steel Company, with the True Story Magazine and ness letters and direct advertising. He office of N. W. Ayer & Son at Bos Pittsburg. His predecessor, I. A. Metropolitan Magazine as solicitor. won the "Making Letters Pay" cup at ton, to succeed Louis Seaber, now Bickelhaupt, is forming a sales office St. Louis, and has written more than with the New York office of the at Richmond, Va. Willard G. Stanton has been made ninety authorative articles upon bet agency. advertising manager of the Central ter letters. L. H. Harvey, recently assistant Cigar Manufacturing Company, New Thomas A. Baggs, vice-president advertising manager of Pratt-Lambert, York. He was formerly with the H. G. Telford, formerly with the of the Arthur M. Crumrine Company, Buffalo, has joined the advertising de International Cigar Machinery Com National Bank of Commerce, has Columbus, Ohio, is now in charge of partment of the Pierce Arrow Motor pany in a similar capacity. joined the production department of the New York office of that agency. Car Company, Buffalo. Calkins & Holden, New York. Warner Bates, recently advertising The Ferry-Hanly Advertising Com Clarence W. Cranmer has been ap manager for the H-0 Company, Buf Joseph H. Neebe, Western vice- pany has appointed Don Watts ac pointed field and advertising manager falo, manufacturer of H-O oat food president of Grandin-Dorrance-Sulli- count executive in the New Orleans of Natural Gas, official organ of the and Force wheat flakes, etc., has van, in charge of its Chicago and office. Mr. Watts was recently with Natural Gas Association of America, started a trade news service at South Bend offices, will on February Watts, Scott & Beutell, Atlanta. with headquarters at Cincinnati. Pre Buffalo. 1 be transferred to the New York vious to this connection Mr. Cranmer headquarters of the agency. C. A. Bishop, for a number of was associated with Verree & Conk- years in charge of general sales in lin, special representatives, New York. William Campbell has invited the certain territories for the Library Bu members of the Rochester, N. Y., Alexander F. Osborn, vice-president reau, has joined the Gardiner & Wells Advertising Club to attend an actual of Barton, Durstine & Osborn and Company, New York. Hugh L. Wood, recently advertis demonstration of "A Telephone Ex. Henry Oliver Smith, of the E. P. ing manager of the Hess & Culbert- change in Operation," before the Remington Advertising Agency and William Joseph O'Neill has with son Jewelry Co., St. Louis, has been Rotary Club on February 13. the Foster-Millburn Company, Buffalo, drawn as vice-president of Stanford have been elected directors of the Briggs, Inc., New York. Citizens' Trust Company, Buffalo. Addison F. Vars has become gener al manager of the E. P. Remington G. H. E. Hawkins has joined Advertising Agency, Buffalo, in charge Boston Globe Critchfield 4 Co., Chicago, as a spe of production. E. K. Emerson, for cial copy writer. Mr. Hawkins has merly advertising and promotion man been associated with the Ethridge ager of the Consumers' Service Sta tion, Rochester, has been added to the staff of the Remington agency. First Getting Student Trade Is Irvin F. Paschall, until recently vice-president of the J. Roland Kay During 1922 the total number of lines of Mainly a Matter of Company, Chicago, has established his Department Store advertising printed in Bos own business at Chicago, as adver Knowing How. tising counsel. Mr. Paschall was ad ton papers having Daily and Sunday editions vertising manager of the Philadelphia If you want College or High Farm journal, prior to his associa was School trade we can get it for you. tion with the Kay agency. Seven years' exclusive dealing with student papers has given us the Walter C. Cole has become treas GLOBE . . 3,457,099 urer of the Power, Alexander & Jen greatest knowledge of the vast stu kins Company, Detroit, Mr. Cole dent buying power to be found was recently general manager and Second paper 2,916,732 anywhere. treasurer of the William N. Albee Company, Detroit. Write Advertising Manager, Boston Globe, Thaddeus S. Dayton, recently New for information about the Boston territory. York staff representative of the busi ness news section of the Philadelphia Public Ledger and for five years pub COLLEGIATE SPECIAL licity manager of the Guarantee The Globe Should Be ADVERTISING AGENCY, Inc. Trust Company, New York, has 503 5th Avenue, New York City joined the Edwin Bird Wilson agency, 110 S. Wabash Avenue, Chicago New York. 1 First on Your Boston List 28 The Fourth Estate January 27, 1923

The special features of the In Every Trade Territory — THE // Pays to Advertise in the One Newspaper Must Lead To the paper which best serves its readers and its advertisers, naturally KANSAS CITY ST. LOUIS BUFFALO goes this leadership. In Houston and South Texas this distinction is held by the STAR TIMES TIMES Now Generally Recognized as tkb Houston Chronicle HOME NEWSPAPER have made it the most Texas' Greatest Newspaper MORNING— EVENING— SUNDAY popular newspaper in OF ST. LOUIS M. E. FOSTER, Publisher Western New York. STEVE KELTON, Mgr. National Adv. Foreign Advertising Representatives EACH ISSUE NORMAN E. MACK, Proprietor (Eight-Page Rotogravure Section G. LOGAN PAYNE CO. VERRBE & CONKLIN, Inc. Every Sunday) Chicago, St. Louis, Detroit, Los Angeles Special Advertising Representatives JOHN M. BRANHAM, Nafl Rep. OVER 200.000 CIRCULATItirv PAYNE, BURNS & SMITH New York, Detroit, Chicago, San Franc sico New York Boston NEWS LEAGUE OF OHIO SEATTLE"P-I" The RICHMOND, Va., TODAY'S The only seven-day A.P. paper in the DAYTON NEWS Metropolis of the entire Northwest. TIMES-DISPATCH The one paper in the entire West SPRINGFIELD NEWS HOUSEWIFE without competition in its field. It is delivered 1 O flOf) of the city's The papers with the big circulations reaches into the homes of the most daily into 1«)WU best homes. A NATIONAL MAGAZINE prosperous people on earth. and commanding prestige. Represented in the National Field by IN ALL VIRGINIA IT'S THE SAMB /. A. KLEIN, Foreign Representative authority on the business of home- W. W. CHEW W. H. WILSON STORY, BROOKS & FINLEY, Inc. 60 East 42nd St., New York making. American Circle Bldg. 909 Hearst Bldg. 544 Fort Dearborn Bank Bldg., Chicago New York Chicago, III. New York, Phila., Chicago, San Francisco few weeks with page copy in metro Preliminary work already has been Star, "none of them has produced IN THE AD FIELD. politan newspapers. results equal to those from the Kan started on nat'l campaign. sas City Star. The superiority of FRANK, 14 Stone, N.Y.— Handling THOMPSON, 242 Madison, N. Y. the Star for our purpose lies in its ADVERTISING ACCOUNTS NOW advertising for Swiss Federal Rail — Preparing campaign for Lamont, carrier plan of distribution. We BEING PLACED BY way. Corliss & Co. (Pond's Vanishing FRANK, 332 S. LaSalle, Chicago- Cream & cold cream), N. Y. Full know the coupon went where we THE AGENCIES. Placing 1923 advertising for Gillman pages throughout year will be used in wanted it to go — into the home." Wrench Corp., Chicago. Sunday newspapers in ten cities, & There is a profound lesson in this AYER, 308 Chestnut, Phila.— Plac GRANDIN -DORRANCE -SULLI additional space in other metropolitan story for publishers who may be ing advertising for Congress Cigar Co. VAN, Chicago — Placing advertising newspapers also will be used. relying too extensively on street (La Palina cigar), Phila. for Brand Brewing Co. of Chicago, WALES, 141 W. 36th, N. Y.— sales. Home delivered circulation BIOW, 116 W. 32d, N. Y.— Se (food specialties). Newspapers will Handling advertising for Kohler Mfg. never gave a better demonstration of cured account of J. Bulova Co. (wrist be used starting in Middle West in Co. (Antidote & One-Night Corn its power. watches for women and strap watches February. Cure), Baltimore. for men), N. Y. HEWITT, GANNON, 52 Vander- DODSWORTH'S JOURNAL OF BRANDT, Tribune, Chicago — Se bilt, N. Y. — Preparing advertising for COMMERCE STOCK VALUED cured account of Pushman Bros, i newspapers in farming territories of HOME-DELIVEREDCIRCULATION (Oriental rugs), Chicago. N. Y. & Penna., for NY. & Penna. PERFORMS RECORD FEAT AT $800 A SHARE. Also placing advertising for Cent Joint Stock Land Bank, N.Y. IN SHEER SELLING. ury Varnish Remover Co., Chicago. HILL-WINSTEN, 25 W. 44th, N. The stock in the New York Jour Y. — -Placing advertising for Bernhard When Proctor & Gamble, Cincin nal of Commerce and Commercial BRISACHER, Flood, San Francis Ulmann Co. (Bear Brand yarn, Bu- nati, manufacturers of Ivory soap, Bulletin, owned by the late Michael co — Obtained account of Magnus cilla cottons & Glossilla rope), N. Y. P and G naptha soap and Ivory J. Dodsworth, vice-president of the Fruit Co. (beverages), San Francisco. soap flakes, received fifty-four thou corporation and son of William Dods CALKINS & HOLDEN, N. Y.— INGOLDSBY, Los Angeles— Han sand replies to a double-page adver worth. founder of the Commercial Handling advertising in East for dling advertising for American Cyana- tisement in the Kansas City Star, Bulletin, was appraised this week at Washburn-Crosby Co. (Gold Medal mid Co. (Aero Brand Calcium Cya and, as a result disposed of 324,000 $396,542 for 495 and a fraction flour). MacMARTIN, Minneapolis, nide, products used to combat ground articles of merchandise, they were shares, or $800 a share. Mr. Dods will place some of the company's ad squirrels in orchards and farms), N. willing to proclaim a new achieve worth left his estate to his wife, vertising. Y. & Azusa, Cal. ment in newspaper pulling power. Emily Y. Dodsworth. The total KAMSLER, 1123 Bway., N. Y.— The result of the advertisement is value of the estate was not disclosed. CARR & COLUMBIA, 220 5th, Has started newspaper campaign for all the more remarkable when it is The executors put a premliminary N. Y. — Directing advertising for Jo- Seth Kamsler for Youthglo Prepara pointed out that the same valuable valuation of $233.65 a share on the siah Wedgwood & Sons, N. Y., Amer tion (facial clay), N. Y. coupons — redeemable in cash — which stock, but later consented to $800. ican branch of English house of that KASTOR, Lytton, Chicago— Plac caused serious embarrassment to the The report shows that the corpora firm. Copy will tell story of Wedg ing advertising for Max Schwarz (La distribution of newspapers in Balti tion has $700,000 stock and $112,000 wood pottery & china. Primadora cigars & La Priminette more several months ago, were a bonds outstanding, and that the assets COTTER, 97 Oliver, Boston— Plac little cigars), N. Y. part of the advertisement. In that in 1919 were valued at $1,464,642, of ing advertising for Alden Speare's KAY, 161 E. Erie, Chicago— Plan city newsboys had their entire stock which $1,065,744 was the estimated Sons Co., (New England distributors ning advertising campaign in U. S. of papers purchased from them in value of the goodwill and $71,631 Oak Motor Oil), Cambridge, Mass. for Keen, Robinson & Co. (Robin bulk by scores of schemers who knew the "plant account." Metropolitan newspapers are being son's Patent Barley & Groat's), Lon that the coupon — in matter of cents used. worth more than the newspaper itself The profits of the corporation for don, handled in this country by J. & — was to be printed. some years before Mr. Dodsworth's FERRY-HANLY, New Orleans- J. Colman (mustard), N. Y. In Kansas City, however, Proctor death on February 6, 1920, were : Preparing newspaper campaign for KING, Newman, Cleveland — Se & Gamble were able to put through 1915, $93,178; 1916, $161,018; 1917, Dunbar Molasses & Syrup Co. (Pitch cured the following accounts : Euclid the program. The Star was selected $256,858; 1918; $260,406, and 1919, er syrup), New Orleans, to start in Candy Co. (Sweet Lover candy), because of the fact that it does not $279,000. Cleveland ; Gerson-Stewart Corp. distribute through newsboys in bulk (Softassilk liquid soap), Akron Bar lots, sending its papers directly into row Co. (wheelbarrows), Akron, and the home by carrier boys. It was BOSTON'S TABLOID Cook Motor Co. (gasoline engines), this important difference that made ©he Pctroit grce Vr&» Delaware, O. possible the remarkable success the PICTORIAL PRESBREY, 456 4th, N. Y.— advertisement achieved, Proctor & "MICHIGAN'S Making up lists to be used by the Gamble testify. now has Swiss Federal Railways during com The coupons have a cash redemp GREATEST ing season. tion value when turned in to the Placing American advertising for Proctor & Gamble headquarters by NEWSPAPER" OVER 90,000 circulation. Edward & John Burke (Cantrell & retail dealers. Unscrupulous persons Cochrane ginger ale, Perrier water, seem unable to resist the opportunity The FREE PRESS has both Gordon & Dilworth jams, Dr. Brush's of buying papers by the wholesale, QUANTITY and QUALITY in BOSTON DAILY Kumyss, etc.), Dublin, Ireland. in order to clip coupons to use as basis CIRCULATION and is the only for a "deal" with merchants, who morning newspaper serving Detroit ADVERTISER SAVAGE, 535 Griswold, Detroit- thus were enabled to get money with Will direct 1923 advertising for Berry out having given out any of the and Surrounding territory. Boston's Only Picture Newspaper. Bros, (varnish mfrs.), Detroit. merchandise called for in the coupon. W W. Chew, 1819 Broadway, New York SEAMAN, 470 4th, N. Y.— Will "Although we have used the Special Representative E A Holman Monad'k Bg. San Francisco direct advertising for Burroughs Add coupon idea in newspapers in other VERREE & CONKLIN W. H. Wilson, 909 Hearst Bldg., Chicago ing Machine Co., beginning May 1. cities;" Proctor & Gamble wrote the New York. Detroit, Chicago, San Francisco January 27, 1923 The Four th Estate 29 THE DOMINATE 175,000,000 EVJ ANNUAL PRODUCTION PITTSBURGH BRIDGEPORT Leads All Los Angeles 35 MILLION PRESS 98 per cent of the circulation of Annnual Payroll of Industrial Daily Newspapers In The Telegram and Post is concen HAS THE LARGEST trated within 13 miles of the City Total Paid Circulation. DAILY AND SUNDAY Hall. You can completely cover this TRENTON Government statement for six months great industrial market with one A prosperous NEW JERSEY ended September 30, 1922 CIRCULATION newspaper cost through the territory completely covered by the average 145,953 d*ay IN PITTSBURGH Member A.B.C. Evening TIMES Foreign Advertising Representatives: TELEGRAM and POST Representatives : I. A. KLEIN Member A.B.C. New York: Chicago: 50 East 42nd St., New York The only A. B.C. Newspapers in KELLY -SMITH COMPANY. Spec. Rep. G. Logan Payne Co. 78 W. Monroe St., Chicago Bridgeport, Conn. Marbridge Building, NEW YORK H. W. Moloney 401 Tower Building A. I. NORRIS HILL Lytton Building, CHICAGO 604 Times Bldg. 6 No. Michigan Ave. Hearst Bldg., San Francisco. Cover NEW HAMPSHIRE with the PEORIA Illinois MANCHESTER Nrtti fl?au?n Register In New Orleans JOURNAL (EVENING) and LARGEST CIRCULATION IN UNION & LEADER TRANSCRIPT (morning) CONNECTICUT'S LAREST CITY it's the Sold in combination at rates making Average Daily Paid Circulation GcTcXZi Over 25,000 these papers the best advertising buy in their fieid. H. M. PINDELL, Proprietor. over 35,000 copies. Equal to next JULIUS MATHEWS, Special Rep. CHAS. H. EDDY CO., Inc. two competitors combined. BOSTON NEW YORK CHICAGO New Orleans Item National Advertising Representatives The Julius Mathews Special Agency New York Boston Chicago Boston, New York, Detroit Chicago KEEFE PRESIDENT the publishers doing business as cor Mr. Brown has been associated LONDON MAIL ATTACKS TIMES porations to follow the example of with the advertising business ten For years Lord Northcliffe's Times OF ASSOCIATED the big corporations and distribute years, having been connected with rumbled in deep bass the views Lord any surplus they may have to the college publications during his school Northcliffe's Daily Mail echoed in DAILIES. stockholders as stock dividends. He days and later with the Columbus shrill falsetto. Today Fleet Street is said it is probable that there will be Citizen and the Tritsch agency. laughing at the Mail's attack on the (Continued from Second Page) new legislation by Congress imposing Times, says a cable to the New York a tax of the surplus of corporations World. mer meeting place July 6 and 7, in and that it will be better to antici NATION NAMES WASHINGTON advance of the meeting of the Nation pate any such legislation by changing The Thunderer, says the Mail, is al Editorial Association, which meets it to capital. CORRESPONDENT. growing "more pro-German every July 9. He advised the Associated Mr. Walker stated that he was also William Hard, recently with the day" and "emulates Lloyd George by Dailies to have its summer meeting a publisher, being the owner of the Cosmopolitan News Service, has been backing the cause of the Huns with at Buffalo during this time so that its Fort Worth, Texas, Record, and pros appointed special Washington corre increasing ardor." The Times op members could attend the meetings of pective owner of a new paper at Plain- spondent for the Nation, published in poses and the Mail favors the French the other associations and join the field, N. J. In Fort Worth, he said, he New York. His first article will ap occupation of the Ruhr. The Times trip of the N.E.A. along the St. Law had lowered his local advertising rates pear in the Nation January 31, and is now owned by John Walter and rence River. President Keefe and with excellent results in increased ad will be called "Coaching Europe from Major John Jacob Astor. The Mail Secretary Hall will later arrange a vertising but had changed the usual Grandstand." It will be illustrated belongs to Lord Rothermere, Lord date for the meeting at about this 13 and li'A em columns to 12 ems, with sketches by Art Young. Northcliffe's brother. time which gives a fourteen per cent in There was considerable discussion crease. He advised against the lowering of the question of the employment of of subscription rates and said the man an executive secretary and the propo who would be influenced by a one or sition of combining the various state two cent decrease in a newspaper associations into one organization but would be no use to advertisers. no action was taken. E. A. Morey of the Automobile In the question box discussions the Association of New York outlined publication of radio programs was a the plan of the new association of IT IS A MACHINE new subject, which showed a differ automobile dealers of aiding in the ence of opinion. The publishers in enactment of laws to remove the prej the vicinity of broadcasting stations udice against autoists by the acts of said they were compelled to publish careless drivers and of co-operating the programs because of the insistent with the publishers regarding the demand for them, although it did not news and advertising of interest to Hand Casting Boxes and Plate Finishing result in any increase of advertising. the automobile industry. Others have not adopted the practice President Keefe, chairman of the Apparatus may now be discarded." and said they do not intend to unless legislative committee of the past year, there is a larger demand for it. The made his report of the bills intro questionnaires of the members on duced by Senator Baumes and Assem subjects relating to advertising, cir blyman C. C. Smith, changing the The machine, the Pony Autoplate Machine, culation, costs, accounting and fea existing rates as to state publications tures was read by the secretary and by making them adjustable to the does the work of both. It makes plates faster, followed by discussion. circulation of the publisher. He said Edmund H. Walker, New York his committee is now drafting a sup better, with less labor and waste, and in less space. newspaper accountant, spoke on legis plemental bill to include display ad lative subjects of interest to the pub vertising of twenty-five works to the lishers. He referred to the recent column inch for primary and election court decision to the effect that stock notices, tax notices and audits of fi The Pony Autoplate Machine is low-priced; it dividends are not taxable and advised nancial reports to be published in dailies and weekly newspapers, with is shipped fully equipped with motor and may be rates determined by the circulation. This, he said, would give the peo installed by your own office force; it is sold upon The ple of the rural districts information that the present laws do not give and easy terms; it is made for a one- or two-press will increase the income of the pub Cleveland News lisher. The bills will soon be intro office. duced and will have the backing of and the the newspaper associations.

News-Leader OHIO AGENCY CHANGES NAME. The firm name of J. G. Tritsch & (SUNDAY) Co., Columbus, Ohio, has been Wood Newspaper Machinery changed to W. V. Brown & Co. The management and personnel of the old National Advertising Representative agency remains the same. W. V. Corporation Brown, formerly manager of the THE GEORGE A. McDEVITT CO. Tritsch company, took over the agen 808 Fifth Avenue, NEW YORK cy in July when Mr. Tritsch joined 501 Fifth Avenue, New York City People's Gas Building, CHICAGO the Toledo News-Bee, where he is now advertising manager. 30 The Fourth Estate January 27, 1923

THE BUFFALO TERRITORY thesYRACUSE OFFERS U.l)f JJiUsburgi) $)o5t NEW YORK BIG POSSIBILITIES TO Post-Standard NATIONAL ADVERTISERS IS THE BIG, POWERFUL A newspaper of char EVENING result-producing medium of Cen Twelfth American City and second in tral and Northern New York. acter, integrity and enter New York State, Buffalo, with over Average Seven-Day Net Paid Circulation half a million people and the sur JOURNAL prise which has earned the rounding trade area with three hun 53,278 7 confidence of the people dred thousand more, affords a rich •J has the largest For Six Months Ending Jan. 1, 1928 market to national advertisers. The Greatest daily circulation of any of the world's greatest effective medium to capture this de circulation of newspaper published in this part of sirable market is the big, popular, any newspaper the country. industrial district. home newspaper — A.B.C. net paid Represented by PAUL BLOCK. Inc. 105,958, 80% of English-speaking in America. New York Chicago Boston Detroit DAILY and SUNDAY Homes. THE BUFFALO The SAN ANTONIO THE JOURNAL BALTIMORE NEWS EVENING NEWS LIGHT IS THE ONLY MORNING AND EVENING— DAILY and SUNDAY The best advertising medium in South Edward H. Butler, Editor & Publisher west Texas. Has 60 per cent more paid SUNDAY PAPER PUBLISHED IN Baltimore AMERICAN circulation into the Homes of San Antonio MORNING— DAILY and SUNDAY KELLY-SMITH COMPANY, Reps. than the second paper, and five times as DAYTON, OHIO much as the third. FRANK D. WEBB, Advertising Manager Marbridge Bldg. Lytton Bldg. VERREE cr CONKLIN STORY, BROOKS & FINLEY. Inc. Dan A. Carroll, New York Representative New York Chicago New York, Detroit, Chicago, San Francisco New York, Phila., Chicago, San Francisco J. E. Lutz, Chicago Representative FORMER A. P. EXECUTIVE use of the typewriter by operators in DEATH TAKES VETERAN NEWS Horace Greeley's nomination for the AND INVENTOR, DIES. receiving telegraph news. PAPER MAN WHO HAD BEEN Presidency. Addison C. Thomas, who a quarter The introduction of the typewriter Mr. Caldwell was for a number of of a century ago was one of the most was brought about only after endless WITH TRIBUNE 50 YEARS. years night editor. He was made edi widely known newspaper men in the experimenting by Mr. Thomas and Samuel Cushman Caldwell, for tor of the weekly and semi-weekly United States, died Tuesday after a long after others had declared the many years senior member of the editions of the Tribune, and when in idea impracticable. staff of the New York Tribune, died 1902 the Tribune Farmer, an illus The device known as the cyclo- Tuesday at his home in Pelham, N. trated agricultural weekly, was started graph, a duplicating machine used by Y.. in his eighty-seventh year. by the Tribune he was made its edi the Associated Press, also was one of tor. He edited the paper until 1911, his inventions. It was the first ma Mr. Caldwell took a sentimental when its publication was discontinued. chine to teed ink from the inside of satisfaction from the fact that the Thereafter he was engaged in vari a cylinder, a principle now used in anniversary of his birth coincided, ous capacities on the statf of the mimeographing. As an executive Mr. Tribune until his death. Thomas immediately directed the ar rangements for handling the news of many stirring events. He was voted Other Obituary Notes. a medal of honor by the board of directors of the Associated Press. JOHN A. CORWIN. formerly for NEWSPAPER MAN DIES WHILE many years political expert for the Chicago Tribune, died Monday at his ATTENDING PUBLISHERS' home in Los Angeles. During his CONVENTION AT ALBANY. service with the Tribune Mr. Corwin covered the United States in his trav William Masterman, vice-president els and was in every entourage of dis and general manager of the Hornell, tinguished statesmen, including Mc- N. Y., Tribune-Times, died suddenly Kinley, Harrison, Roosevelt and Tuesday at Albany, where he was Cleveland. For twenty years he had attending the conventions of the New been special agent of the United York Associated Dailies and New States Treasury Department, stationed York State Publishers. Mr. Masterman was born in South in Los Angeles since last April. He Danville sixty-three years ago. was in seventy-fifth year. P. C. GREENWELL, former cor WRITER AND PHILOSOPHER. respondent of the Associated Press at Max Nordau, German news Cleveland, Ohio, died in that city last paper writer, author and philosopher, week from pneumonia. Until fifteen ADDISON C. THOMAS. died at his home in Paris Monday, years ago, when he retired, Mr. brief illness. He was seventy-one after a long illness. His literary ac Greenwell has been connected with years old. tivities were begun when he was four the Associated Press at Cleveland for Mr. Thomas was for a long time teen years old. He worked at jour about twenty years. At one time he superintendent of the central division nalism even when taking a medical was chief operator of the organiza of the Associated Press with head course and was a traveling corre tion. He was about 63 years old. quarters in Chicago. In developing spondent later for leading German, the present extensive leased wire sys Austrian and Hungarian newspapers. GEORGE W. DORSETT, 67 years tem of the Associated Press, he Mr. Nordau's only means of existence old, veteran New York newspaper played an important role. He first recently is said to have been the re man, died Monday at Port Jervis, N. demonstrated the possibility of the mittance of a monthly salary from La Nacion, a Buenos Ayres news paper, although he discontinued writ ing articles for this publication eight Newspaper Census CORRIERE een months ago. Each remittance from Jorge A. Mitre, editor of La Washington, D. C. Nacion, is said to have been accom D'AMERICA panied by expressions of solicitude for SAMUEL CUSHMAN CALDWELL. The latest house to house canvasi the state of Nordau's health. in the calendar, though not chronol reveals the extent to which Washington Luigi Barzini, Editor. ogy, with the date of the founding of Newspapers are read in the homes. SERVED UNDER LINCOLN. the paper with which he was associ DAILY NEWSPAPERS E. L. Waltz, 85 years old, pio ated for approximately half a cen Illustrated Italian Daily, neer newspaper man of Fulton Coun tury. He was born April 10, 1836, The Evening Star 1)4% in tabloid size. ty, died recently at Delta, Ohio. Mr. and thus was a boy of five years .'ml Newspaper 86% Waltz was appointed postmaster of when, on April 10, 1841, the first 3rd Newspaper 14% 24 pages daily. Delta by President Lincoln in 1861 copy of the Tribune was published. uh Newspaper 82% and served in the Civil War with the His first journalistic work was as >th Newspaper 18% 40 pages Sunday with rotogravure 142d O.V.I. He founded the Delta assistant editor of the Methodist. section. Avalanche in 1876. He later sold Three vears later he joined the staff SUDAY NEWSPAPERS the paper and started the Delta Atlas, of the New York World, and in 1872 The Sunday Star 78% Reaches all classes of Italians. which now is being operated by his became associated with the Tribune. ind Newspaper 48% son, C. R. D Waltz The late Whitelaw Reid had just been Ird Newspaper 87% 309 Lafayette Street, New York made editor of the Tribune following ith Newspaper 80* 31 January 27, 1923 The Fourth Estate WINSTON-SALEM, North Carolina's THE Kansas is a rich, respons Largest City (U.S. Census) MONTREAL ive field — it is best cov Day-Warheit Twin City Sentinel leads all America's FOREMOST Jewish Daily ered by The North Carolina Dailies in Home LA PRESSE Circulation. Reaches the cream of purchasing thoroughly and completely covers the (Member A.B.C.) power of the Jewish element in population of one of the largest TOPEKA America. French speaking cities of the world. The Sentinel goes into Essentially a home paper— written With sixty-five per cent of the CAPITAL eight out of every ten for and read by every member of 700,000 persons in the city French The only Kansas Daily with a the familv. speaking and reading, the newspaper general Kansas circulation homes in Winston-Salem. THE which covers this class comprehen Dominates its field in circulation, sively supplies a wonderful market all classes of advertising, news, pres WINSTON-SALEM Day-Warheit to the foreign advertiser. tige and reader confidence. "The National Jewish Daily." Furnishes market data— does sur SENTINEL WM. J. MORTON CO., Representatives vey work — gives real co-operation. Representatives Member A.B.C. NEW YORK, Fifth Ave. Building Main Publication Office: CHICAGO, Tribune Building FROST, LANDIS & KOHN i*l East Broadway NEW YORK TORONTO, 128 Bay Street Arthur Capper topekaTka^ New York Chicago Atlanta IlTpROGRESSO THE An American H. W. Kastor & Sons dallasevening TPtirTOTT newspaper read Advertising Co. csmcAGoIS ITALO- AMERICANO JLYVTbH l>y the more in- IOUKNAL rHUBeUyco. CAV. UFF. CARLO BARSOTTI An organization of merchandising men Publisher and Editor MORNING prosperous class highly specialized in the solution of ad. Covers the afternoon field as completely Guaranteed NET T *Jf\ 1 r\r\ JOURNAL &£"&£ New vertising problems. as does the Dallas News in the morning. Paid Daily Circulation LCy^l^V G. LOGAN PAYNE COMPANY LARGEST AFTERNOON Circulation THE LEADING ITALIAN A Newspaper Published Primarily for SPECIAL REPRESENTATIVES D. LORENTZ. Manager Eastern Deft ADVERTISING MEDIUM the Home. Member A.B.C. Fifth Avenue Building, NEW YORK 42 Elm Str NEW YORK CITY 401 Tower Bldg., CHICAGO 788 Tribune Building NEW YORK Krcsge Building, DETROIT 100 Boylston St., BOSTON New York, died Monday after a TOO MUCH TEXT IN Carleton Build.ug, ST. LOUIS J. Fifty-one years ago Mr. Dorsett year's illness. He was one of the Security Building, LOS ANGELES entered the employ of the New York promoters of Gustav Lindenthal's DAILIES, PALMER Herald as messenger boy, when the project to bridge the Hudson at New VERREE & CONKLIN paper was located at Broadway and PUBLISHERS' REPRESENTATIVES Ann street. He advanced into the York. WARNS EDITORS. 300 Madison Avenue NEW YORK advertising department and then into CHARLES E. NESENSOHN, for 117 Lafayette Boulevard DETROIT the news room. Later he went to the twenty-three years a member of the {Continued from Second Page) 28 E. Jackson Boulevard CHICAGO staff of the New York American and 681 Market Street SAN FRANCISCO New York Telegram, where he be Evening Journal, and one of the pio tinuances, and but six reductions. Mr. came one of the associate editors. He Kellogg spoke in executive session. S. C. T1IF.1S COMPANY retired a year ago after half a cen neers in snapshot photography in the Special Representatives tury of consecutive service on news newspaper field, died Monday after an The association heard Governor NEW YORK CHICAGO papers. illness of two years. Mr. Nesensohn Smith advocate his plan for the pro 3fl6 Fifth Ave. S37 Marquette Bldg. was born in Lake Constandt, Germany, posed consolidation of state offices, S. C. Theis, mgr. W. S. Gratwohl, mgr. HENRY CLAY COULTAUS, 60 May 7, 1867. bureaus and commissions into a small We Specialise in the years old, for thirty years engaged in EDWIN H. CLOUGH. veteran number of departments. Representation of Grouped Dailies the art department of the New York newspaper writer, associated for forty He did not discuss the problems of Herald and the Evening Telegram, years with Pacific Coast newspapers, the newspaper publisher in his brief died Thursday at his home in Brook talk. He urged support of his plan The JOHN BUDD CO. lyn. He entered newspaper work as died last week at San Diego. Since Representing Newspapers of 1912 Mr. Clough had been identified in the interest of more efficient gov i) East 87th St., NEW YORK a young man and attended political in an editorial capacity with the San ernment. Sixty members were pres Tribune Bldg., CHICAGO conventions in his work as cartoonist. Diego Union and Evening Tribune, ent, the largest attendance in many He was taken ill with a cold on years. Chemical Bldg., ST. LOUIS Christmas and pneumonia developed. He was 69 years old. ..calcy Bldg., ATLANTA LEVI K. ALDEN, 80 years old, Because the failure of many editors securities Bldg., SEATTLE GEORGE COTTRELL, 69 years the first carrier for the Janesyille, of the newspaper represented to at Examiner Bldg., SAiN nvrtNCISCO old, reporter for the Standard News Wis., Gazette when it was established tend in response to the general invi Title Insurance Bldg., LOS ANGELES Association since it was organized in in 1854, and one of the first printers tation, the organization of an edito 1895, died last Saturday at his home on the Gazette, died recently. He rial section of the association was re in Jersey City of pneumonia. He was was one of the oldest printers in ferred to a committee, comprising N. the re-election of the present officers born in Troy, N. Y-, and started his F. Maddiver of the Niagara Falls Ga as follows : newspaper career with the Standard Wisconsin. zette, chairman ; Burrows Matthews President. Frank Gannett of the News Association, covering Coney Is WILLIAM MATHER, 65 years of the Buffalo Express and T. E. Rochester Times-Union. land, two years later being transferred old, and for twenty-one years tele First vice-president, Edward H. to the Jersey City territory. graph editor of the Chicago Tribune, Brandage of the Lockport Union- died in Chicago recently after a short Sun. Butler, Buffalo Evening News. WILLIAM T. WHITING, pioneer illness. He began newspaper work as The committee will call a meeting Second vice-president, Lynn J. Ar paper manufacturer of Potage county, a printer's apprentice at the age of of the editors of the state for a later nold, Knickerbocker Press and Eve died at his home in Stevens Point, date for organization. Frank Wood ning News. Wis., recently after a short illness fourteen. of the Rochester Times-Union, presi Treasurer, Gardiner Kline, Amster of pneumonia. Mr. Whiting was GEORGE A. BRYANT, 73, who dent of the advertising managers, an dam Recorder. largely instrumental in establishing established the first Logan County, N. nounced that the meeting scheduled Secretary, Charles H. Congdon, the first paper mill in Potage county, D., newspaper in 1886, died at his for today would be postponed to Feb Watertown Times. the Wisconsin River Paper and Pulp home in Napoleon of apoplexy. He ruary 27 at the Onondaga Hotel, Company, and has served as president leaves a widow, two sons and a Syracuse, when a larger attendance of that concern since its establish daughter. is anticipated. WITH WISCONSIN NEWS. ment. MRS. CAROLINE VANDE- The association went on record as John E. Cullen of Baltimore, has THOMAS HARGRAVE SIMP WATER, widow of Lott Vandewater, opposed to the bills of Senator Low- become associated with W. R. SON, newspaper and publicity man, founder of the Hempstead, N. Y., man and Assemblyma,. O'Connor, Hearst's Milwaukee paper, the Wis and vice-president and director of the Sentinel, died January 19 at her home which aim at the nullification of the consin News, of which J. H. Lederer Hudson River Bridge Association of in Hempstead. On February 10 she Donnelly Anti-Trust Law, and are is publisher and business manager. would have been 90 years old. said to be in practically the same BRUCE REDDEN, father of Nel form as the Meyer-Martin bills son B. Redden, news editor of the passed by the legislature last year LARGEST Columbus Ohio State Journal, died and vetoed by Governor Miller. These Morning Circulation a few days ago at the age of seventy. bills would have permitted the photo- He had been blind for a number of engravers' unions to dictate the price Paterson's in the Nation's Capital years. of the product of their labor. The (N. J.) JOHN T. WATTERS, 68 years legislative committee will oppose them. Growing Newspaper THE old, father of John T. Watters, Jr., Another bill, to be sponsored by L. general manager of the Springfield, A. Wilson of the vocational bureau WASHINGTON Ohio, Daily Sun, died suddenly last of the state education department, week at his home in Kendalville, Ind. relating to apprenticeship, was fa Morning: TltTlCS vored. POST CHARLES A. GRAY, employed in ves you real the composing room of the New York The association adopted the report ader Influence. World thirty-six years, died of pneu of John W. Baker, chairman of the DAILY 2c— SUNDAY 6c monia Thursday, at the age of 66 committee on education, with its rec Representative' years. ommendations for continued support STEVENS & BAUMANN, Inc. Member A.B.C. of the Empire State School of Print 47 West S4 St. 1st Nat'l Bank Bldg. MRS. HAZEL JORDAN REMER, ing at Ithaca, which will enable the New York Chicago Represented by PAUL BLOCK. Inc. former society editor of the Hibbing, | student capacity to be doubled. HiRgins Bldg. Holbrook Bldg New York Chicago Boston Detroit Min i.. Da ly Tribune, died recently. i The election of officers resulted in l Los Angeles San Francinco 32 The Fourth Estate January 27, 1923

The

Seattle Times

— Seattle's Only

Seattle Newspaper

— Carried nearly as

much advertising

in the year 1922

as all of its com

petitors put to

gether.

• • • • • • • •

Ask Beckwith,

World Building.

He Knows! ANNUAL REVIEW NUMBER SECOND SECTION

THE FOURTH ESTATE

Saturday, January 27, 1923

ESTABLISHED 1886

NEWSPRINT SUPPLY

Price, Quality and Service

are the three outstanding factors a publisher takes into consideration when buying Newsprint.

If thirty-five years of con tinued service to our cus tomers is an indication of our ability to satisfy, we inviteyouresteemed inquiries covering your requirements over the balance of the year.

Visit us when you are in New York and let us talk it over.

Hudson Trading Company Suppliers of Newsprint and Rotogravure Paper. 300 MADISON AVENUE NEW YORK CITY

W e carry standard sizes at several convenient shipping points. If you require any prompt tonnage, communicate with us. II The Fourth Estate January 27, 1923

"EVERY DAY IN EVERY WAY

Applied to business through the Advertising Columns

of Newspapers, is working wonders

Gloomy discussion of "business conditions" some time back almost supplanted weather talk in conversational circles. Great as was the harm done, it is quickly being repaired.

A new era is dawning. Confidence and assuredness are developing to an amaz ing degree.

Strange as it may seem, the public's ability and willingness to absorb has exceeded the producers' sale and supply energy.

It takes tremendous buyer demand to overcome the inertia of seller timidity, but a bold, confident seller activity quickly sweeps away buyer hesitancy.

The manufacturer and the seller found it a bit difficult to get up speed again, but it is gaining every day, and we are further along Prosperity Road than many people realize. The advertising columns of newspapers not only reflect this con dition, but have contributed greatly to it.

We firmly believe that those who have bravely and intelligently kept before the prospective buying public with telling advertising in the newspapers covering their markets are OUTDISTANCING COMPETITION.

We are the National Advertising Representatives of twenty progressive news papers in that many fine cities of the United States.

We are equipped to lay before any interested advertiser or advertising agency a vast amount of up-to-the-minute information regarding the market opportuni ties and publicity advantages of those cities, whenever and wherever you say.

The John Budd Company National Advertising Representatives of Newspapers 0 East 37th Street Tribune Building Chemical Building Healey Building NEW YORK CHICAGO ST. LOUIS ATLANTA Examiner Building Title Insurance Building Securities Building SAN FRANCISCO LOS ANGELES SEATTLE January 27, 1923 The Fourth Estate III

NEWSPAPERS INCREASED IN 1922 BIGGEST YEAR PUBLISHERS RATES IN NEWS PRINT SOUND, VERDICT IMPORTANCE IN PRODUCTION. OF FOUR A's. TOTAL OF 2,540,000 TONS FOR 1922. VALUES GIVEN ADVERTISERS NORTH AMERICAN MILLS, WERE LARGELY RESPONSIBLE INCREASE OF 140,000 OVER FOR INCREASES IN 192J REACHED NEW HEIGHTS OF CIVIC AND 1920— SHIPMENTS KEPT UP APPROPRIATIONS — MORE COMMERCIAL RECOGNITION BY WITH PRODUCTION GAINS- STANDARDIZATION WORK RECORD CONSUMPTION. PLANNED BY ASSOCIATION. MEETING SEVEREST OF TESTS —NEW APPRECIATION OF By R. S. Kellogg, By James O'Shaughnessy. Secretary News Print Service Bureau. Executive Secretary, the Four A's. THEIR RESPONSIBILITY. The production of news print paper Most of the members of the Ameri in North America hung up a new can Association of Advertising Agen record in 1922, the total for the cies would probably subscribe to the The part played by newspapers in social and economic life never United States and Canada surpassing statement that the chief achievements underwent keener scrutiny than during 1922. With a commercial situa by some 140,000 tons the previous of the assciation in the year just tion that was entirely without parallel, the business men of the country high mark of nearly 2,400,000 tons in ended were in our accomplishments turned to newspaper advertising as a marketing tool indispensable under 1920. for standardization. Of this total the United States pro Many other things were done that the circumstances. As a sign, however, that the public is still closely duced 1,448,000 tons or 223,000 tons had more of the dramatics in them. watchful of its newspapers in both their news and editorial trends, the more than in 1921, when the output Some things were arrived at which many criticisms and suggestions that were frequently made by persons was reduced by prolonged strikes and were perhaps more immediately ap both in and out of the newspaper business will provide newspaper editors also more than any previous year preciated. and publishers with food for deep thought. except 1920 when the total was Any achievements for standardiza While the cold figures alone are enough to prove the achievements 1,512,000 tons. In 1920, however, tion of advertising methods and prac the product of the regular news print tices, however, are enduring things of the newspaper in a commercial way during 1922, so exact a summary mills in the United States was sup and benefit all. of the newspaper's progress as a social factor is not available. The plemented by perhaps 80,000 tons from They make for better profits and summary of opinions expressed on the newspaper both pro and con as it the so-called marginal mills, which for continuing profits of the adver ii given below, however, shows unmistakably that the American public did not contribute so heavily to the tiser, and therefore of the publisher holds its newspapers close to its heart and foremost in its mind. There news print supply in 1922. and the agency. will seem to be in the many ideas which are contained in the following The rapid development of news Standardization is peculiarly de references to articles which appeared in The Fourth Estate during 1922 print manufacture in Canada is strik sirable in advertising operations, ingly shown by the fact that the wherever it is possible to standardize. ample assurance that public opinion will suffer no interference with the output last year was 1,082,000 tons or It means the saving of time and free, independent and clear thinking press. over 200,000 tons more than the 1920 money. The more detailed developments of the newspaper field during the year will be dealt with under divisional headings in this issue. Among (Continued on Page VI) (Continued on Page XXVI) those, however, that deserve particular mention are the development of radio and the newspaper's affinity for it, and the progress which was made in developing advertising service. Summed up the accomplishments TABLE OF CONTENTS. of newspapers in 1922 were: This, the Twenty-ninth Annual Review of The Fourth Estate, is the most comprehensive work of its kind ever published. It is a summary of (1) The increased realization of their responsibility as molders of everything of importance that happened during 1922 in the newspaper, adver public opinion and definite progress toward the difficult discharge of tising and allied fields, as reported in the many thousands of news items that responsibility. printed during the year. (2) Concrete demonstration of their commercial importance in Accounting xx"„ sja2*«jij xiii Advertising xxiii National Advertising xxvi developing markets for advertisers of all sizes and descriptions. Advertising Agencies xxjv New Papers xiii Following is a detailed summary of the many subjects affecting Advertising Associations xxiv Newspapers iii Ad Clubs xx*v.. Newspaper Assn v newspapers which arose during 1922 : Advertising Frauds xxvii Newspapers Abroad xxvii Advertising Instruction xxvi Newspaper Fires xxi Ad Managers xxv Newspaper Groups xiv^ Adrertisinf lineage left magazines far Brisbane gives bis opinion of jrlnsm. 10- Anniversaries xv Newspaper Insurance xiu behind. S-lt-3 14-19 A.N.P.A xix Newspaper Plants xxi Ad* men guests of Worcester Pest Tele Brisbane on power of press. 8-6-20 Attacks on Editors xx".. Northcliffe I rej»s xxviii gram. 6-37- la British advertiser favors agency commis Better Business Bureaus .... xxvii Newspaper Prices xii Adi rates still too low; 2-18-18 sion. 8-11-16 Bi lboards xxii Newspaper Promotion x Aid Rotary Club . prosperity campaign. Brooklyn Eagle tourists back from South Cables xxii Newspaper Men xi 8 18-10 America. 10-7-12 Changes in Representation .... xviii Newspaper Men in Public Office, xii All newsp not public utilities says Bur Brooklyn Times press room flooded twice Changes in Size xxii^ Newspapers Sold xiv lington, N.J., Enterprise. 1-7-19 in week. 8-12-10 Church Advertising xxvi News Print vii Amb Childs chides Amer press. 7-8-21 W J Bryan says newsp encourage law- Circulation x News Values xix American newsp praised by Higham. an, bus mgr Natl Cash Register. 1-7-8 dania. 10-21-6 method of indexing has been worked out, which enables anybody desiring Blind read easily with musical alphabet. Chicago Tribune starts building and loan further details on any subject appearing herein to refer immediately to the 41XIX plan. 7-16-12 original and more complete accounts as published. Bonus bill fight directed by Munsey. 8- Chicago Tribune in new invasion of For instance, the figures 1-7-2 mean that the item preceding them 12-11 , Eurupe. 10-7-8 appeared in The Fourth Estate of January 1 on page 2. Boom shows newsp business coming back. By turning to page 2 in the issue of January 7, 1922 — in the year's T-29-10 Chicago Tribune planning new structure. bound volume or files — there will be immediately found more complete Boston Globe attributes crimes to Vol 10-28-12 detail s of the summarized item. stead Act. 4-22-4d (.Continued on Page IV) IV The Fourth Estate January 27, 1923 Growth without newsps impossible. 12- Newsp have power to cut crime in half. Publicity head has faith in newsp. 5-6-86 NEWSPAPERS 28-17 11- 18-11 Public Ledger may invade Latin Ameri Herbert F Gunnison on power of the Newsp head list of three great sources can news field. 8-26-9 press. 11-4-26 of opinion. 9-2-12 Publishers Assn of NY pass circulation (Continued from Page III) Hackensack, N.T., Record clears mystery Newsp help raise funds for poor. 4-8-10 guarantee. 2-11-2 Chicago Tribune honors Mrs Elia W that baffles police. 1-28-8 Newsp in South are showing healthy Publishers call for baggage rate hearing. Peattie. 11-4-20 Halifax Herald turns 1921 to good use. gains. 4-22-7c 9-9-2 Chief source of edl influence. 4-29-31 2 25-21 Newsp interest in standard packaging. Pub not politicians now says Dcs Moines Christian Science Monitor change to eve Has jrnl sought level of its audience. led!). 12-80-18 Register. 1-14-8 pub explained. 2-18-2 2-18 25 Newsp main dependence of retailer now. Publishing costs rise, Inland Press re Cincinnati Commercial-Tribune spends Have donated $950,000 worth of space to 5- 18-16 ports indicate. 9-9-25 fortune in equipment. 10-21-10 Bible. 3-18-18 Newsp make-up still needs improvement, Pulitzer air race endorsed by Army. 9- City Hall beat a romp in New Bedford. Hays dinner marks epoch in publishing (edl). 10-7-16 2- 2 3-11-25 industry. 4-29-2b Newsp making as art to be expressed in Qualities that build news prestige, (edl). Cleveland papers all exhibitors at Palace Hearst officials in annual conf. 5-6-12 new Chicago Tribune plant. 6-17-25 8- 5-16 of Progress. 10-7-25 Hearst policy is to enter only large cities. Newsp men members of learned profes Railroads' plight blamed on lack of advg. Columnist falls on barren soil in co'leges. 10- 28-11 sion. 3-11-31 3- 4-8 3-18-11 Hearst to expand his Empire State string. Newsp men say bus is better. 4-8-4 Recognized by League of Nations. 2-25-6" Consolidation attains its highest plane. 7- 1-2 Newsp neglected power of educ. (edl). Responsibility of ed his best asset. 12- (edl). 7-29-18 High school students average newsp 9-30-16 9- 21 Consolidation means better newsp. 0-3-8 readers. 3-18-28 Newsp of NY urge British visit. 5-20-4 Reporters' cards in Boston now impor Constant self-analysis recommended to Housewarming of the Rochester Times Newsp of present equal to those of any tant. 12-16-4 editors. 12-23-17 Union. 8-12-16 time, (edl) 1-28-18 Reporters ways have changed says vet Coolidge looks to newsp for counsel. 9- How dailies and weeklies may co-operate, Newsp typography could be improved. eran. 2-18-24 2-6 2- 18-29 (edl). 2-4-18 Reporter tried for working denies guilt. Copy boy takes Vandcrbilt to task. 7- How newsps have improved public taste. News reels not newspapers court finds. 8 19-13 12-2-16 7-15-21 Retailers start investigation. 8-11-2 Country 15-8 ed compares city and rural jrnl. How to meet responsibility in newsp Newsp used to adv engineering. 11-18-15 Rochester American makes auspicious 2-4-15 work. 4-1-XII Newsp war in Detroit intensified. 8-6-2 start. 7-1-12 Credit Men of New York newspapers Hughes rebukes jingo element among ed. New test system proves jnlstic ability of Rochester American first to use smoke organize. 7-1-12 5- 6-8 aspirants. 8-11-11 ad. 7-15-11 Crime and publicity. 5-20-30 Hull resents attack on Wisconsin news New Y*ork Call issued in tabloid. 7-15-12 Roma disaster a romance for reporters. Critics challenge the press, (edl). 1-7-18 papers. 8-26-6 NY Dailies refute charges of blackmail. 3 4-12 Critic unjust to Latin-American papers. Ideal newsp essay contests in 'Frisco. 10- 6- 3-10 Rural newsp conditions in Iowa. 12-2-12 28-8 New Ypork Evening Mail renews lease. St Louis Globe-Democrat pays 100% Dailies 10-21-8 increase in number; weeklies de Improved news serv between US and 8 26-15 stock div. 12-30-4 Norway. 5-18-24 NY Globe defeats scheme to intimidate. St Louis Post-Dispatch est own. offices in Daily crease. newsp 1-14-12 nearest ideal ad medium. Influence of newsp edls 5-20-26 2- 26-2 natl field. 12-80-9 2-4-14 Injunction lets Vicksburg, Miss., Sunday NY Globe olTers its readers insurance at School page a real human touch. 2-18-28 Daily newsp enables country to think as issue continue. 7-15-2 slight cost. 11-18-12 Scran ton newsp field simmered down to unit says Brisbane. 3-18-19 Is edl opinion at low ebb (edl), 2-4-18 New York Herald scribes compiling a survival of fittest. 4-8-8 Dairymen urged to use newsp adv. 2- City of Jackson vile pays for publicity. newsp antho ogy. 3-4-8 Smaller list of Can dailies. 9-9-16 3- 4-21 NY papers help clean up crime by pub Small town paper wonderful influence. Daugherty 25-16 denies interference with free Japanese arras conferees pay tribute to licity. 4-29-4a 12-28-16 dom of press. 9-9-2 press. 2-18-9 NY Times ad censoring explained. 4- Pete Snelson ans critics of press. 7-29-11 Daugherty raps critics among press. 10- journalism in Australia and America. 7- 15-14 South Dakota uses newsp to invite new 8- 21 NY Times bldg and loan assn formed. residences. 8 18-20 Dept 38-10 of Commerce news gathering serv Keen newsp work at Smyrna fire. 9-28-6 12- 28 11 Southern newsp to adv under S.N. P. A. great success. 11-11-15 Keen thinkers needed in newsp work. NY Times secures large space for new direction. 12-2-15 Dept of Commerce starts new news serv. 12-23-12 bldg. 10-7-4 Wickham Steed on Journalism has char 2-18-21 Lack of newsps holds up election returns. NY World sends staff man to Moscow. acter. 2-4-31 Detroit ed tells how newsp are "read." 11- 25-23 4-1-2 Melville E Stone answers raps at the 2- 11-24 Landis rules paper has right to protect Wor.d praised for story on Syracuse press. 11-4-6 Detroit News publishes ad of 8 pages. distribution system. 3-4-8 conv. 10-7-4 Substitute Sunday morn ed instead of 3- 11-26 Legion partv to scribes hit of con v. 10- NY World staff gets Xmas bonus. 12- Saturday even. 2-4-25 Do their job every day. 2-25-24 28-15 30-26 Success built on newsp advg. 3-4-14 Economy would salvage 700,000 copies List of newsp having spec reps. 12-23-XI No reduction in price of paper in Poland. Superior, Wis., Telegram occupies fine daily. 11-4-2 Live newsp City's best asset. 12-9-17 4-1-21 new p ant. 10 28-10 Ed analyzes personality of newsp. 5-13-29 Lloyd George fetches a copy stretcher. D W Norris ed Marshal'town, la., Times- Swindled out of $800 because she could Ed answers charge newsp do not appre (edl). 12-28-18 Republican talks on newsp making. 5- not read. S-19-28 ciate "good" news. 2-1 1-29 London Mail & Times to be separated. 27 12 Dr Alfred Sze, Chinese minister praises Editors, Clemenceau and World under 10- 7-4 Noted ed had small circulations. 3-25-18 Amer jrnl. 2-4-80 standing, (edl). 1 1-25-18 Maintain rates now in effect savs Bur Now is the time to provide basis for Tendency to cut edl hit by Wal'ace Ed must not overstep bounds in crusad gess. 4-1-12 more volume. 4-22-4 Odell. 12-9-6 ing. 6-3-15 Isaac Marcosson compares American and Ohio Cir Mgrs Assn discuss accident in Tribute for The Fourth Estati in Witors of large city dailies to organize. English. 1-28-12 surance. 4-29-20 Congress. 12-9-6 4- 22-6 Mass vote agst censorship, (edl). 11-18-18 One paper list involves risks to all par Universal medium because it is public Editor's welcome to Clemenceau signifi Meeting official propaganda in foreign ties. 4-22-8c habit. 2-25-13 cant. 12-2-4 news. 8-12-12 Only quality to sell. (edl). 3-25-18 Urges support of decent papers. 12-9-15 Effects of type sizes on nation's eye Men on copy desk can recreate confi Open diplomacy urged by Hughes. 6-27-5 Used in colleges as history text books. sight. 12-30-25 dence. 3-18-12 Opportunity for women in jrnl. 1-21-12 6-24-11 Enlarging type sizes not best way to Minister blames pub and public. 2-11-21 Origin of word "news" traced by stu Used to constantly widen field. 8-4-14 facilitate reading, (edl). 1-14-18 Mistakes in the news of churches, (edl). dent. 3-18-13 .John Walter and Major Astor buy Loo- Englishman impressed by Amer newsp 6- 17-16 Paris Figaro restrained from printing don Times. 10-28-2 men accuracy and enthusiasm. 1-28-25 Mistake to handicap newsp genius, (edl). any edls pending its being taken over War times bred bus type of ed. 4-8-12 Enter the woman sports writer. 8-18 29 9- 9-18 by new purchaser M Coty. 2-18-31 Washington Star installs dental clinic Essay deploring jazz editing wins prize. Modern newsgathering's new triumph. Power of press seldom truly valued. 2- for employes. 4-1-9 7- 29-17 (edl). 9-23 16 18-16 Wash Times prints 26 page local ad. 11- Arthur M Evans, Chicago Tribune ad More and better papers the attitude now. Power of press discussed. 2-18-12 11- 13 dresses Medill School. 1-7-27 (edl). 10-14-16 Praise for newsp in safety work. 9-30-12 Henry Watterson on the profession of Exempary Journalism, (edl). 4-22-18 More newsp attention for schools urged. A press agent for Congress suggested. jrnl. 1-21-29 Expansion crowing evidence of prosper 12- 28-12 3- 4-21 Weeklies to sell space in co-operation. 8- ity. 4-22-5 Morning papers in Indiana organize. 12- Press and pu'pit union proposed by John 12- 12 Federal Reserve head denies propaganda. 9- 2 C Shaffer. 11-11-18 What Houston, Tex., Chronicle did in 6- 24-6 Most important job of newsp today. 4- Press bldg for Phila expos approved. 7- 21 yrs. 10-28-12 Fine display of newsps at Florida state 1- XVI 22-2 What the public wants depends upon fair. 12-16-21 Naval radio serv for press passes Senate. Press confounds newsiness with value what it is. 2-4-18 Fine example of newspaper's flexibility. 2- 25-6 says Dr N M Butler. 12-2-15 What the student population reads. 2- 8- 26-6 New Bedford Standard uses ads as news Press must take government to people. 18-24 First telephone conversation was by tips. 1-14-14 10-2S-10 What the women reporters like to do newsp reporter. 1-14-24 New Orleans dailies to ban fund cam Press of Europe far behind ours, says best. 3-11-21 Five papers help print NY Times in paigns. 5-20-14 Koenigsberg. 7-22-8 When and how to start crusade. 8-25 8 pressroom crisis. 4-1-2 New Orleans papers hear women sport Press of India bars German advertising. Why dailies are losing individuality. Henry Ford on the country press. 3-25-24 writers. 10-7-18 7- 1-8 (edl). 13-9-18 Form permanent body to effect postal re Newsgathering on higher plane. 9-80-10 Press palace planned for Philadelphia. Why legs have ceased to be news. 2-18-10 lief. 8-18-2 Newsp ads a real cure for unemploy 4- 29-22 Why not poll readers on their murder Freedom of press more than mere catch ment. 4-1-5 Press powerful ally of pulpit and truth. appetite? (edl). 10-21-16 phrase. 5-6-6 The newsp and criminal justice. 11-25-10 12-2-13 Why the sporting page must not be Freedom of speech is a beautiful prin Newsp and progress. 3-18-24 Press praised by miners for fairness. s ighted. (edl). 9-23-16 ciple but a siren as well. (edl). 5 20-16 Newsp and tariff, (edl). 4-8-18 12-23-15 Louis Wiley praises dailies of the pres Free speech as Daugherty sees it. 11-4-5 Newsp arc the mirrors of life today. Press urged to safeguard schools. 6-8-11 ent. 2-4-12 Fresh Air Fund of New York Tribune. 11- 4-10 Printers union tries to muzzle. 4-1-4 Will come close to 1920 totals. 4-1-XII 7- 16 Newsp best buy the home can make. 12- Prohibition chief credits papers with aid Will they blame the press for Holly Future of Navy publications doubtful. 16-17 ing enforcement. 6-17-10 3 4-10 Prospect higher cost for newsp making wood, (edl). 2-18-18 Sir Geddes gives U.S. newspapers boost Newsp bus as a place to stay. (edl). 10- Will be big factor in Hays' job. 8-18 8 on foreign news. 8-12-6 7- 16 next yr. 11-26-25 "Wilson" prominent in fund raising. 4- Genoa conferees lean heavily on the Newsp credit men comes to bat. (edl). Providence News defies libel charges. 10- 8-23 press. 5-20-12 7-1-18 28-2 Win recognition in auto revival. 8-18-8 Gospel used as feature in Topeka State Newsp crime experts work on Hall case. Providence Journal gets bomb. 2-25-23 Would have Australia exchange copy Journal. 818-13 10- 28-6 Public to blame for edl changes. 12-28-16 desk men with American. 2-11-17 Govt can break up newsp groups if need News ed of century ago had hard task. Public utilities urged to use. 4-1-9 Yellow jrnls are re-named scarlet by arises. 8-5-15 11- 18-17 Pub alone in fight for principle. 6-6-9 Rev E D Jones, Detroit. 1-7-20 Greeley a pupil of founder of Sandusky Newsp get (700.000 1923 raisin adv. 8- Publishers and editors flee hotel blaze. Casper S Yost chosen ores American So Register. 5-13-12 19-2 4-29 6 ciety of Newspaper Editors. 4-29 4a January 27, 1923 The Fourth Estate Central District Advg Assn of Colorado Minnesota Edl Assn annual meeting. ern manufacturers as users of news 2-4-10 IMPORTANT TASKS paper space. It is also giving con Central meeting. NY 3-11-9 Press Assn annual meting; Minnesota Edl Assn conv, Minneapolis. sideration to standards in the news M V Atwood pres. 4-15-6 Minnesota 2- 18-14 Edl Assn meeting — Wm. Ver ACCOMPLISHED and editorial departments and is mak Circ Mgrs Assn of Greater NY meeting ing investigation as to the compensa and inspection tour. 5-20-20 Mississippi ity, pres. Press 8-11-20 Assn conv; Edgar G BY S.N.PA. tion to editors and reporters as com Circ Mgrs Assn of Greater NY annual pared with compensation in other de outing. 6-27-2 Missouri Harris Presspres. 5-27-18Assn jrnl week. 4-22-8 RE-ORGANIZATION WAS YEAR'S partments. Just what the definite Circulation Mgrs of NY State conv. 4- Missouri Press Assn jrnl week at Univ achievement along these different lines 22-7 of Missouri. 5-20-9 BIG ACHIEVEMENT— AGENCY is to be depends upon the work now ColoradoCo'orado edsEditors apts hold com. mid-summer 3-4-6 meet Missouri Press Assn elects D H Brown RELATIONS INVESTIGATION in an incomplete state. pres. 10-7-8 Connecticut ing. 7-15-14 Edl Assn annual meeting Missouri River Press Assn organizes; AND START TOWARD FUND at New Haven. 1-21-16 Montana E S Danforth to lure NEA pres, members2-18-11 at conr. FOR JOURNALISM SCHOOL NEWSPAPER Connecticut Edl Assn annual meeting; O S Freeman pres. 2-4-6 Montana 3- 11-12 gives N.E.A. members royal OTHER FEATURES. Conn Ed Assn dinner program and prize ASSOCIATIONS contest. 6-24-4 Montana welcome. editors 7-16-2 meet before N.E.A. ses Conn Edl Assn dinner. 7-29-4 By Charles I. Stewart. Conn Edl Assn outing, dinner, contest sion. 7-15-2 President, the S.N.P.A. AMERICAN SOCIETY OF NEWS of weeklies. 8-5-6 Montana N.E.A. frolic ends. 7-29-16 PAPER EDITORS THE MOST Daily Newsp Adv Mgrs Assn of NY Mont State Press elects; G M Moss The Southern Newspaper Publish annual meeting; B T Butterworth Nat pres. Amateur 7-29-10 Press annual conv; W J ers Association activities for the year PROMINENT NEWCOMER. re-elected pres. 5-13-25 1922 were more in the formula'ion Del-Mar-Via Assn annual meeting, Wil Natl Dowdell Assn pres. of Newsp 7-8-13 Exec conv; A L of plans and in preliminary efforts, Associations of editors, publishers mington. 1-21-8 rather than in definite achievements. and executives got down to brass Del-Mar-Via Press Assn annual meting Natl Shuman Edl pres. Assn 6-17-2 cup awarded Herman A new plan of organization was put tacks during 1922 and accomplished at Wilmington; S E Shannahan pres. much tangible good for newspaper 2-4-4 Natl Roe. Edl 2-4-10 Assn to pub daily newsp on into effect at the July convention. progress and efficiency. Resolutions Del-Mar-Via Press Assn endorses agcy This convention also amended the relations and commission compensation. Montana train. 2-18-17 NEA Conv to be thoroughly constitution and by-laws, making it adopted at conventions were made to 2-4-22 possible for the association to make mean something and were generally Edl Conf of NY Bus Pub Assn elect unique. 4-22-2d rules and regulations respecting the lived up to. George Smart chrm. 1-21-19 N.E.A. conv. 7-22-2; 7-22-10 Most notable of the accomplish Florida Press Assn com aptd. 8-18-12 Brimblecom now heads N.E.A. in own practices of its members as to busi ments of publishers' organizations Florida Associated Dailies elect Edward right. 7-29-4; Brimblecom Platform. ness matters that concern all news during the year were the action of Taylor pres. 8-19-2 7-19-16 papers, and to fix penalties for their Distinguished guests at dinner of Foreign Natl Edl Assn editors to tour Montana enforcement. the American Newspaper Publishers prior to conv. 4-29-10A This action grew out of a discus Association in establishing an open NewspGeorgia corresp. Press Assn 10-21-2 mid-winter meeting. N.E.A. conv program completed. 6-24-2 sion of the relations between news shop division ; the reorganization ef- | 2-18-24 N.E.A. invitation for 1980. 7-1 20 papers and advertising agencies, and fected by the Southern Newspaper Georgia Press Assn plans thirty-sixth Natl Edl Assn v-p aptd. 9-9-6 Publishers Association and the report annual meeting. 4-1-6 Natl Edl Assn to tour NY state. 9-80-12 the practices of newspapers to the of its committee on agency relations, Georgia Press revises const, elects; Wm Natl Edl Assn expects to meet in NY handling of national advertising com and the increased membership by G Sutlive pres. 7-29-10 State in 1923. 11-26-2 ing from sources other than recog the Inland Daily Press Association 3rd Dist Press Assn meeting Americus, Natl Negro Press Assn conv; J Finley nized advertising agencies. The con Ga. 3-25-8 Wilson pres. 8-19-6 vention also authorized a survey of and its remarkable campaign to dis Golden Belt Edl Assn annual conv; Ar- Natl Pub Assn ask postal rate reduction; the situation pertaining to the rela courage free publicity grafting. ren Baker pres. 6-6-80 Horace M Swetland pres. 9-28-10 tions between the newspaper and the Perhaps the most important of the 111. Press Assn meeting; program. 4-22-2d Nebraska Press Assn annual meeting, agency, and the practices that should several new organizations which were Illinois State Press Assn handles Natl Lincoln — Program. 2-18-23 born during the year was the Ameri adv for members. 6-24-11 Nebraska Press Assn convention; J T prevail as to the recognition of agen can Society of Newspaper Editors Indiana Dem Editors meeting, Madison. O'Furey pres. 8-11-19 cies and the handling of national ad formed at the A.N.PjA. convention in 6-24-8 Prize competitions for Nebraska Press vertising. April. This organization, including Inland Daily Press Assn annual meeting Assn. 8-25-11 A special confidential committee — Program. 2-18-2 Nebraska Press Assn members compete has carried out the instructions of editors and managing editors of Inland Daily Press Assn annual meeting for prizes. 5-27-20 the convention and submitted a re papers in cities of one hundred thou Chicago; Frank H Burgess elected New England Daily Newsp Assn meets port, which has been published in sand or more, has in the short pres. members sentiment is that adv with New England Council AAAA at the trade papers and which will be months of its existence given unmis and circulation rates should not be re Boston; John R Rathom pres; Arm takable signs of becoming a most duced. 2-25-2 strong puts rebate remedy up to considered at the next annual con powerful factor in American public Inland Press members to attend AN papers. 5-20-7 vention. PA meeting. 8-18-2 New England Newsp Adv Mgr Assn an The association has undertaken to affairs. Busy session at Inland Press scheduled. nual meeting; W L Witham pres. 1- raise an endowment for a school of 6-18-6 28-23 journalism at Washington and Lee Alabama Press Assn conv; inspect Au Inland Press Assn round table meeting; New Jersey Press Assn annual meeting University, according to the plans burn Polytechnic Institute and Tuske- program. 4-29-4b Trenton. 2-4-15 formulated by General Robert E. Lee gee Industrial Institute. 5-13-21 Discuss farm market at Inland Press Rutgers College invites N.J. Press Assn. Alberta Press Assn conv; John Macken meeting. 5 20-2 4-1-20 when he was at the head of that in zie pres. 9-23-6 Inland bits space grafter hard blow. 12- New Jersey Press Assn sixty-sixth an- stitution. Substantial progress has A.N. P. A. urges ten per cent cut in use nual meeting; ■ ' program. c6-20-27 tn been made toward raising this fund. of paper. 8-26-2; for separate A.N.P.A. 9-10 Jersey Press elects E A Briator p.«. . - The association has co-operated history see page XIX. Inland Press reports pub cost rise. 9-9-26 American Pub Conf presents aims to ICMA program committee asks sugges New 1-2 Jersey Press Assn to est newsp lnst with other publishers' organizations 28.000 pub. 4-8-12 tions. 4-1-4 with respect to postal legislation. It Amrr Soc Newsp Eds gains members; I. CM. A. conv; return privilege dis Rutgers Col; may start printing was also active and influential in rep plans meeting. 10-14-10 cussed; J J Lynch pres. 6-17-2 school. 12-2-2 , resenting the publishing interests Casper S Yost chosen to head Amer So IEA conv Chicago; discussion radio. Newspaper Men Old Timers Assn an while the tariff bill was under consid ciety of Newsp Editors. 4-29-4a 5-20-2 Newspaper nual reunion. Representatives 2-18-21 & 2-25-25Assn of Chi eration, and is entitled to a large Casper Yost tells aims of Amer Soc Intl Edl Assn conv, Chgo; program. 4- cago elects officers— H K Clark, NY Newsp Eds. 11-4-12 15-8 share of the credit for the final de Arkansas Press Assn golden jubilee International Edl Assn conv; Hassal T Sun & Herald, pres. 1-7-15 cision in the news print and wood conv; R O Schaefer pres. 6-17-4 Sullivan pres. 5-27-2 Issues annual ad directory. 1-7-15 pulp schedule of the new tariff law. Arizona Daily Newsp Assn conv; J W Inter-State Circulation Mgrs annual meet News names Photographers com. 2-4-14 Assn of NY plans Representatives of the S.N.P.A Westovrr pres. 9 2-10 ing, Allentown — Program. 2-18-6 joined with other publishers' organiza Associated Bus Papers conv; discuss Inter-State Circ Mgrs Assn conv; Royal News dinner. Photographers 6-20-12 of NY elect; John tions in opposition to the effort to stabilizing bus; A O Backert pres. 10- W Weiler pres. 3-18-4 have the treasury department reverse 14-8 Iowa Press Assn annual convention, Dea NY llenimer Associated pres. Dailies 12-16-2 meet at Albany its ruling respecting the cost of cir- Associated Ohio Dailies at Columbus. Moines. 1-21-26 1- 21-4 Iowa Press Assn convention; Edw M Jan 17. 1-7-21 structure as invested capital. Baseball Writer's Assn of Amer protests Smith pres. 3-4-23 NY Associated Dailies Kaaterskill. 6-10-4 The association is endeavoring to Cobb's batting average to Ban John Iowa newsp men Monday conference. 10- New York Associated Dailies wary of serve its membership in the various 21-15 radio. 7-1-2 phases of the practical problems that son. 12-23-12 Kansas Edl Assn conv program. 4-8-17 NY Bus Pub Assn meeting. 3-25-9 Black Hills Edl Assn to inspect mine. Kansas Edl Assn annual meeting. 5-6-7 NY Bus Pubs Assn annual meeting; J confront the newspaper publisher. Its 5-6-15 H Bragdon pres. 11-4-9 new plan of organization is endeavor British Columbia Press Assn conv; L J Kansas Edl Assn annual meeting; Drew NY City Pub urge British visit. 7-22-4 ing to give special consideration to Ba'l pres. 9-23-6 McLaughlin pres. 5-20-4 NY Press Assn conv date set. 6-13-2 newspaper accounting and traffic mat Buckeye Press Assn conv, Columbus, O. 8th Dist Edl Assn of Kansas organizes; 2- 26-8 Jesse Napier pres. 1-28-24 NY Press Assn plans co-operative bul ters. It is seeking to build up in Bucks- Montgomery Press League 25th Kentucky editors memorialize Watterson. letin. 9-30-4 each state, if not a close organiza anniv. 3-25-6 2-4-8 NY Press Assn meeting program. 6-24-4 tion, at least an understanding on the California Press Assn annual outing. 6- Maine Press Assn Conv; Frank B Nich NY State ad mgrs organize; Frank part of its members in each state as 27-6 ols pres. 10-14-13 Wood pres. 11-18-8 to labor matters. Canadian Daily Newsp Assn conv; bars Maritime Wkly Press Assn conv; Don NY State Circ Mgrs Assn semiannual It is endeavoring to have in each split commissions. 5-6-2 Fraser pres. 9-30-12 NY meeting State Syracuse. Circ Mgrs 3-4-25 Assn semi-annual state the nucleus of an organization Canadian Daily Newsp Assn annual din Miami, Fla., newspaper men and women ner. 5-6-12 organize. 8-12-4 meting; program. 4-16-4 touching both state and federal legis Carolinas Adv Mgrs Assn mid-winter Mid-West Circ Mgrs semi-annual conv, NY State Legislative Corresp Assn elects; lative matters. It is endeavoring to meeting, Columbia. 2-1 1-22 Kansas City, Mo. 2-11-21 Geo Van Slyke, pres. 1-21-10 make the organization a means for Carolina Advg Mgrs Assn meeting Co Mid West Circ Mgrs Assn meeting NY State Press Assn elects; P A Blos clearing information on mechanical lumbia. 3-11-13 Kansas City. 3-11-6 som pres. 7-8-26 problems and circulation methods and Golden jubilee of Carolina editors. 7- Mid-West Newsp Adv Mgrs Assn annua] NY State Pub Assn est printing school. practices. 15-13 meeting adds Illinois, Wisconsin, Minne NY Theatre press agents organize; Wells It is endeavoring to bring the asso Acchbishop Hayes addresses Catholic sota and Colorado to its field; H A ciation into closer touch with South 1 Writers Guild. 1-21-10 Sprague elected pres. 2-25-8 Hawks chrm. 12-2-8 VI The Fourth Estate January 27, 1923 North Carolina Press Assn meets at Newmycr's plan to re-chart S.N.P.A. 7- Winston-Salem. 1-14-4 15-2 FIRM FOUNDATION North Carolina Press Assn to meet at S.N.P.A, membership falls off. 7-15-17; 1922 BIGGEST YEAR Shelby. 4-1-20 re-organization plan approved. North Carolina Press Assn 50th anniv How S.N.P.A. will administer penalties. FOR I.E.A. BUILT IN NEWS PRINT meeting date set. 4-15-14 7-29-8 N.C. Press Assn plans code of ethics. S.N.P.A. pres would raise news writing IN THREE YEARS. PRODUCTION. 4-22-13c standards. 8-5-11 North Carolina Press Assn fiftieth anniv; Stewart near completion of reorganizing LAST TWELVE MONTHS SAW {Continued from Page II) program. 6-17-7 work. 10-7-12 No Carolina Press 50th anniv conv; J S.N.P.A. Committee favors cut in com PRELIMINARY PLANNING record of 876,000 tons and 34 per B Sherrill pres. 8-5-10 mission. 10-21-2 cent more than in 1921. No Dakota Press conv. 8-5-G; accepts S.N.P.A. members aid vigilance com. 11- NEARLY CARRIED OUT — In addition to these totals for the lower rate state printing. 8-19-13 18-23 United States and Canada, 60,000 ton* G W Stewart heads North Dakota asso Sphinx Club dept store night. 8-11-8 MORE THAN 1,000 ADDED TO of news print was produced in New ciation. 8-12-23 Sphinx Club annual ladies night. 5-6-22 MEMBERSHIP ROLL BY CAM foundland and probably about 10,000 Northern Minnesota Edl Assn at Sauk Sphinx Club opens season. 10-28-8 Center. 1-14-28 Sphinx Club addressed by L T Russell. PAIGN. tons in the one mill in Mexico which Northern Minnesota Edl Assn annual 12-2-6 makes news print, thus giving a pro meeting recommends code of ethics; S Western la Edl Assn to meet at duction of 2,600,000 tons for the A L La Freniere pres. 2-4-8 Council Bluffs March 24. 311-6 By Hassal T. Sullivan, North American Continent. Northern Minnesota Edl Assn annual Southwest Kansas-Republican Edl Assn President International Editorial Shipments from the mills during banquet. 6-10-4 elects Earl Fickert pres. 5-6-22 Association. 1922 more than kept pace with the Northern Minnesota Edl Assn annual Southwest Wash Press favors foreign increased output, and while mill frolic. 8-19-11 higher than local. 7-8-12 stocks are never large, the total at Northern NY Press Assn annual meeting Tennessee Press Assn plans reorganiza The International Editorial Asso the end of the year was 11,000 ton* at Watertown. 2-18-6 tion. 4-15-15 ciation, Inc., with offices at 140 Northern NY Press Assn annual meeting Tex Circ Mgrs Assn annual meeting; W South Dearborn street, Chicago, enters less than at the beginning and equiva Watertown; F Dudley Corse pres. 2- L Golden pres. 11-11-17 its fourth year with the beginning lent to only about three days pro 25-8 Texas Daily Press League conv; Lowry of 1923. This year promises to show duction. Northern New York Editors' outing. 7- Martin pres. 9-23-7 The compilation of import figure* 15-14 Texas Edl Assn conv; N P Houx pres. tangible results of the work during has been so greatly delayed since Northern No Dakota Press first conv. 11-11-6 1922. the new tariff law went into effect 8-5-4 Texas Newsp Pub Assn annual meeting For three years the officers of the on September 22 that it will be Northwestern North Dakota Edl Assn Ft Worth; A E Clarkson pres. 2-18-22 association have been making the organized; F E Farrell pres. 4-1-8 Texas Press Assn meeting; program. foundation for a substantial organiza- sometime before the total imports of Ohio Associated Dailies annual meeting; 5-6-4 tiin capable of doing the work for news print from Europe into the G W C Perry pres. 1-28-2 Three I Circulators change name; elect which the I.E.A. was organized. The United States during 1922 will be Ohio Circ Mgrs Assn meeting Columbus; officers; Charles Chaffee pres. 6-17-2 year 1922 marked the close of this known. Apparently, however, the final program. 4-15-6 Tri-State Edl Assn conv; oppose direct figure will not exceed 100,000 tons, Ohio Circ Mgrs Assn semi-annual meet com; John W Carey pres. 9-30-2 period of preparation and establish a decrease of twenty-six per cent ing. 4-29-20 Virginia editors 34th convention pro ment. from the 135,000 tons brought in Ohio Newsp Women Writers conv in gram. 7-15-6 One tangible indication of progress from overseas during 1921. The Columbus; Mrs W K Mathews pres. Richmond, Va., Adv Club entertains Vir during the last twelve months was heaviest importation of European news 11-18-12 ginia Press Assn. 1-28-4 the membership campaign that has Oklahoma daily editors to organize. 6- Washington State Press jrnl week. 1-21-4 print was from August, 1921 to 10-10 Washington State Press Assn jrnl week. placed more than 1,000 new names on February, 1922, when the average Oklahoma Press Assn meets with Em 1-28-2 the roster of the association. Better, was 14,500 tons per month. Since ploying Printers. 1-7-11 Washington State Press Assn joint cam however, than the additional members that date the monthly average has Oklahoma State Press Assn conv; pro paign to sell reader on adv. 3-25-4 was the spirit aroused by the 1922 been materially less and it does not gram. 5-6-8 Washington State Press Assn plans convention and the subsequent cam appear likely that the previous maxi Oklahoma Press Assn annual meeting; broader activity. 5-13-18 paign among the active membership. mum will again be reached. Elmer Jesse pres. 5-20-6 Washington State Press meeting; pro Previously, as is the case with many As the production figures suggest, Temporary officers of new Oklahoma gram. 7-1-4 other organizations, especially of newspapers' organization. 7-1-27 Wash State Press conv; program. 7-8-14 the consumption of news print paper Ontario women writers meet in Toronto. Wash State Press disapproves agcy com. news writers, the work had been in the United States reached a new 10-7-15 7- 22-4; plans Alaska dinner. 7-22-21 left almost entirely to the executive high record in 1922. In round num David Williams heads Ontario Select Wash State Press proposes legis. 7-29-9 officers and the board of managers. bers it was 16 per cent more than in Weeklies. 10-28-18 Western Conf Edl Assn meeting Minne If the membership drive had not 1921 and twelve per cent more than Oregon Press Assn meets at Eugene. apolis. 2-25-6 obtained an additional cent of revenue during the previous record breaking 1-28-14 Western Conf editors to meet. 3-18-25 year of 1920. Publishers who re Oregon editors outing; radio discussed. Western Iowa Edl Assn annual conv at it was worth the effort because it 8-5-8 Council Bluffs. 4-1-5 made active workers of scores of port their monthly tonnage to the Ozark Press Assn meeting at Carthage, W.Va. Pub Assn conv; elects W G members who previously had done Federal Trade Commission and who Mo. 2-11-8 Tetrick pres. 10-14-4 nothing. The result was that the use a large proportion of the total Pan Pacific Conference plans meeting. White House Correspondents Assn an association ceased to be like a me output exceeded their 1920 consump 10 21-6 nual dinner; Frank E Howe pres. 4- chanical doll whose head only moves, tion by fourteen per cent; the 1919 Pennsylvania Associated Dailies conv. 8- 6 and became an aggressive living consumption by twenty-two per cent, Wm. L. Taylor, pres. 1-21-18 Wis Press Assn meeting in Milwaukee. thing =pread all over the continent, and the 1918 consumption by 6fty-five Pennsylvania Associated Dailies apts 3-4-21 com. 2-18-17 Wisconsin editors finish four day trip. and reaching into England, France per cent. Publishers stocks of white Pennsylvania State Edl Assn; Pennsyl 8-12-17 Australia, and the Philippines. paper at the end of 1922 were vania Weekly Assn; Pennsylvania As Womans' Natl Journalistic Register meets The board of managers also is equivalent to thirty-six days supply at sociated Dailies plan conv. 5-13-4 in Chicago. 1-14-12 working on the program for a longer the current rate of consumption. Pennsylvania State Edl Assn and Penn and larger convention than those pre Adding imports to domestic pro sylvania State Wkly Assn joint meet viously held. duction and deducting exports there ing Harrisburg; program. 6-3-6 GENERAL. was not less than forty-four pounds Penn State Ed Assn and State Weekly Joint meeting defers pressmens crisis. The International Editorial Associa of news print per capita available for Assn, Harrisburg. 6-24-6 3- 4-2 tion regards 1922 as a satis consumption in the United States in San Francisco newsp men organize Fred Will Hays dinner set for March 8. 3- factory year, as it made possible de erick G Bunch Post, Amer Legion. 4- 2 velopment in 1923 that promises to 1922 compared with fifteen pounds in 1-7-20 Form permanent body to effect postal be more rapid and substantial than 1900. Sigma Delta Chi banquet. 2-25-19 relief. 3-18-2 growth in 1920 and 1921. Advertising was an important factor Sigma Delta Chi to help uplift standard. Kellogg reveals value of news print in determining the quantity of news 8-4-21 service work. 4-1-7 print used in 1922, but still more Sigma Delta Chi Univ of Washington American pulp and paper men in conv. influential was the large sizes of the annual spring banquet. 5-20-24 4-8-20 daily and Sunday issues and growths Sigma Delta Chi Univ of Nebraska Regional press bodies to meet during in circulation. There are between elects Harlan V Boyer pres. 6-3-8 ANPA conv. 4-22-2 Ask Sigma Delta Chi, Detroit chapter, plan Editors of large city dailies to organize. sixty and seventy newspapers in the winter program. 11-11-26 4-22-6 United States, each having a cir Sigma Delta Chi conv; Ward A Neff Hays suggested as director of country Service culation in excess of 100,000 copies. elected natl pres. 11-25-16 press. 7-1-2 During 1920 and 1921 these dailies South Carolina Press Assn invites job More purpose, less resolution needed. averaged twenty-three pages each, and printers to convention. 4-29-10a (edl). 6-24-16 during 1922 they rose to 25 pages. Southern Cal Edl Assn elects Paul W Over-organization may be problem, (edl). Corner For the same years the Sunday is Moore pres. 11-25-4 7-29-18 Editors in South Dakota and Nebraska Rates cannot go down Wis dailies agree. sues of these papers averaged seventy- to organize. 1-28-9 10-7-10 nine, eighty and eighty-nine pages South Dakota Editors annual meeting, Six press bodies to meet in Ann Arbor. respectively. Sioux Falls. 2-11-8 10-21-6 The Fourth Estate will There are more than 22,000 news South Dakota Press Assn. conv. E S Assn cost survey held legitimate. 12-23-21 papers in the United States and Can Danforth elected pres. 2-25-8 ada of which some 18,000 are month S.D. Press Assn adopts code of ethics. always gladly answer the lies and country weeklies while the 1-4-11 circulation of the English language Prizes awarded in South Dakota contest. FARM PAPERS questions of publishers, dailies is approximately 30,000,000 for 8-26-U SNPA sets date for conv. 5-20-2 the week-day issues and 20,000,000 S.N.P.A. members refuse Firestone agen Henry Morgenthau, Jr, buys Amer Agri [advertising agents and for the Sunday issues. culturist. 4-29-15b The total volume of newspaper cy. 6-3-6 American Agricultural Ed Assn annual advertising in the leading cities in S.N.P.A. adopts new organization plan. meeting; Samuel Adams pres. 5-20-5 national advertisers on the United States showed a substan C. I. Stewart elected pres. 7-15-2 Agricultural publications described to Plans new agency policy at convention technical subjects. tial increase in 1922 over 1921 but 7-8-2 George Washington Univ students. 5- about five per cent decrease from 20-19 (Continued on Page XXX) The Fourth Estate January 27, 1923 From trees to newsp. in four hrs. 5-27-12 Paper market notably quiet. l-tl-M Improvement has been shown in George M McKee leaves Donnocona PaperPaper menmen askto combat rail cut. news 1-4-11 print impor NEWS PRINT YEAR all lines of the pulp and paper indus Paper Co. 9-9-14 try in Canada during 1922. . Produc German papers cut sire because of short Paper tation. mill 2-4-7 production increasing. 4-19-10 BROKE RECORDS tion has been greater than in the pre age. 1-7-7 vious year by from 10 to 30 per cent. Great Northern output sold up for 1921. Paper (edl). mills 6-10-24 spend $40,000 educating em IN CANADA. Our output last year and our produc 12-9-14 tion of news print increased by over Hearst buys warehouse. 8-19-10 Paper ployes. prices 4-1-8 up with increasing demand. 35 per cent; our exports of book and Heavier demand developing. 3-11-2 TREMENDOUS DEMAND BY U.S. Heavy losses by fires in timberlands. 10- Paper 7- 8-2 shortage serious in Hungary. writing paper gradually increased dur 28-14 RESULTED IN PRODUCTION ing the year and while not equal to Humber mills will add 400 tons daily. (edl). 8-19-15 EXCEEDING CONSUMPTION last year's figures, showed a steady 12-9-4 Paper strike no cause for panic. 4-29-2c progress. I. P. Co ground wood pulp mill at West Paper tariff conf at Washington. 1-28-11 BY ONLY ONE PER CENT The news print industry has done Enfield destroyed by fire. 9-30-14 Peshitgo Pulp S- Paper Co and Peshitgo best from a production point of view. I. P. raises transient orders to four cents. Fiber Co reorganize. 5-18-14 —GAIN IN EXPORT VALUE. For various reasons there was in the 812-2 Plenty of news print in sight from Eu past year a tremendous increase in I P Company reports large loss for yr rope. 7-1-14 DESPITE LOWER PRICES. 1921. 1-14-2 Poland's paper industry. 8-19-14 the consumption of news print aper I. P. denies negotiations with union. 6- Pres Dodge to report on paper industry. By George M. McKee. in the United States and the quantity 310 4- 1-13 used broke all records. As Canada Imports and exports for June. 8-26-14 Price of import paper in Japan upsets President Canadian Pulp and Paper supplies about one-third of this news Imports and exports for March. 5-20-14 market. 12-2-14; 3.789 cents average Association. print, our mills have been operating Imports into Great Britain. 9-23-14 Oct price. 12-2-14; increase in con nearly to capacity during the greater Imports into Great Britain. 12*9-14 Production sumption. double; 12-2-14 30 US and 16 Cana At the opening of the year 1922 the part of the year. Imports into U.S. since Sept 1920. 6-3-10 •ituation in the pulp and paper indus Taking the Canadian and United Increases in news print consumption. dian mills. 4-29 101) try was not very cheerful although States market as a whole, the produc (edl). 6-17-16 Production for June. 7-22-14 there were several factors of promise Japanese market still inflated. 9-16-14 Prod table for Aug. 9-J0-15 and encouragement for the coming tion of new3 print has kept ahead of Japanese newsp buy news print abroad. Production table for seven mos of 1921. year. The industry, like most other consumption by only about one per 10 21-14 9-2-15 industries, had been passing through cent. Present indications are that this Jesperson process paper mill has $300,- Prod table for 9 mos 1922. 11-4-1* die reaction from the industrial boom state of affairs will continue for some 000 fire. 10-28-14 Prod table 8 mos 1922. 9-23-14 time and that Canadian mills will be July imports of U.S. 9-23-14 ProdPublisher-senators table for 10 mos won't 1922. vote 11-25-14 on tariff. of 1919-1920. The bottom of the de kept busy during 1923. June cons and prod table. 7-29-14 pression had been reached and the re The steady decline of prices for Ke.Iogg reveals value of news print serv Pulp 8- 12-14 arrives in Milwaukee from far construction period was under way. pulp and paper, which began in 1921 work. 4-1-7 In the twelve months that have and continued into 1922, showed signs Long voyage doesn't harm foreign news Pulp north. men 1-14-21 oppose Congress attitude on passed since that time, considerable of coming to an end in the fall of print. 4-29-10 {irogress has been made and much Little danger of delay by rail strike. 8- Quebec forestry. forests 1-7-16 suffer heavy fire damage. ost ground recovered. There have (Continued on Page VIII) 5-11 Lane director Maine fuel board. 8-26-14 7-8-14 been readjustment and economies in Maine Forestry Assn meeting and dinner. Rail priorities sought. 7-29-3 operation ; high-priced materials have 1-7-10 Reasons for optimism as to news print, been worked off and inventories writ NEWS PRINT Maryland Forestry Assn meets in Balti (edl). 10-7-16 ten down. more. 1-21-21 Reforesting best assurance of pulp sup There have been the desire and the Abitibi increases output to nearly 500 May report of Federal trade commission. ply. 9-2-14 necessity to get down to a solid basis tons. 9-16-14 7-1-14 Record shipment from Canadian mill to which should serve as a foundation Adv volume sets new news print records. May figures of news print consumption. Remarkable Phila. 1-21-20 expansion of industry in for the gradual return to prosperity 12-30-14; av Nov price. 12-30 14 7-1-14 which is so freely predicted by care Albany men plan new mill at Brainard. New England States lax in reforestation. Canada. 9-23-14 N Y 1-14-21 12-30-14 Reports of FTC and News print serv ful observers and the pulp and paper American Paper Mills put McCormack Newfoundland has large supply. 3-18-22 bu for Feb; imports and exports. 4- industry is in good shape to take full merchandise plan into practice. 11- Newfoundland plans to treble newt 1-13 advantage of the return to better con 11- 13 print. 12-9-14 Ryan joins News print Paper Corp. 10- ditions. The year 1922 closes with American pulp and paper men in conv. New machines added in Canada. 7-22-14 21-14 the pulp and paper industry well on 4-8-20 New mill Ft Williams, Ont. 7-29-14 Scandinavia has 100,000 tons yrly for the way to normal and 1923 can be A.N.P.A. state committees to push con Newspaper pub appear before House com U.S. 8 5-14 faced with a well-founded optimism. servation. 9-9-4 to urge passage Snell forestry measure. Scandinavian exports to all countries. Canada produces a great deal more April figures of news print consumption 1-14-6 Self-preservation 1- 28-21 vs paper conservation. pulp and paper than her population and production. 5-27-12 News print conv of A.N.P.A. possible. April news print imports. 0-24-14 9-9-2 (edl). 9-9-18 can use, hence Bhe prosperity of this Aug imports and exports. 10-28-14 New steamship for Chicago Tribune Six months paper output shows 25 per industry depends greatly upon condi Backus-Brooks Co plans big mill at Ride- paper serv. 5-27-29 cent increase. 7-15-14 tions in other countries, particularly out Bay. 9-16-14 News print capacity of 8,843 tons a day; Southern pub active in opposing tariff. in the United States, which is our Be'go Paper Co, Ltd incorporated Mon 3-18-20 Stewart 2- 11-25 warns there is no shortage. •• best customer for these products. In treal. 8-19-14 News print firm at three and one-half that country conditions are similar to Brazil considers subsidy for news' print cents. 5-20-14 Summary 5- 14 of February news print prices. those in Canada and the return to mill. 12-30-14 News print imports. 7-22-14 normalcy there has had a good influ Britain's imports rapidly increasing. 10- News print makers and unions sign 4-1-21 14-14 agreements. 5-18-24 Tariff puts news print joker in Treasury; ence upon the situation in this coun Business in open best, declares Kellogg. News print serv bu statement. 4-8-20 definition of "standard news" not try. 8-12-14 News print on select list east of Misi. clear. 12-23-2 Our exports to the United States Canada sending more to US. 4-1-4 9-23-14 The paper outlook, (edl). 6-6-18 have been considerably increased over Canadian exports. A 29 10b News Print Paper Corp organized. 7- Three and a quarter price has disap the exports for the previous year, al Canadian exports of news print paper. 22- 14 peared. 4-8-2 though the big reduction in prices 10-28-14 News print shortage hits German pub. Uncle Sam has best mill in the world. have scaled down values. As far as Canadian exports jump 22,000 tons in 12-23-14 U.S. 10-21-14 and Can production five months quantities are concerned, our exports July. 9-2-16 No inducement for manufacturer to add Canadian paper industry shows increase. machines. 2-4-7 1922. 6-24-14 of pulp were almost double those of 12- 23- 14 No cause for alarm in paper prod, (edl) US exports and imports from Europe. 4- the previous year and our news print Canadian Pulp & Paper Assn meets; 9-23-16 Columbia. 1-7-10 exports were greater by almost 40 Geo McKee pres. 1-28-21 No news print shortage need be feared. U.S. imports of wood pulp and pulp per cent. Canadian pulp and paper census; 100 (edl). 9-30-16 wood. 9-30-14 Financial and general conditions in mills operating. 12-16-14 No reduction in price of paper in Po U.S. prod, all kinds of paper, 7 milliioa the Scandinavian countries have also Chemical pulp tariff means higher paper. land. 4-1-21 U.S. tons using yrly. more 9-23-14 news print from abroad. had their effect upon the pulp and 4-29-10 Norway pulp and paper situation. 1-25-21 paper industry in Canada, as these Competition from Scandinavia to be NY dailies lose reserve in fire. 7-22-31 6- 2414 keen. 9-30-14 NY dailies turn down paper saving. 9 US imports and exp Nov 1921. 2-4-11 countries are our competitors in the Complete list of mills. 3-18-20 23- 2 Volume of timber industry in British United States markets, chiefly for Consumption table for Sept and Oct New York Forestry Work. 3-11-21 drops 75% since war. 4-22-27 chemical pulp. 1920-21-22. 12-9-14 NY Times sells its mill. 9-2-4 Weight average contract price during The Canadian mills have had to Congress to act on timber preservation. NY World apts N H Botsford to super Dec for domestic mills car lot f o.b. face severe competition from the mills 1- 7-10 vise its mills. 5-6-14 mills was 4.102; from Canada 4.018; of Scandinavia and Finland. These Consumption for twelve months ending NY World consumes total output of its for domestic purchase 3.666. 1-28-21 March 31; statistical review. 5-6-14 mills. 9-9-14 What reforestation means to America. countries, like ourselves, were badly Consumption in US now about 7,650 Ogdensburg, N.Y., to have 80 ton mill. (edl). 6-27-14 hit by the slump of 1921 and had tons daily. 4-22-27 12-9-14 Who's going to add to sucker list? (edl). large stocks of pulp which they were Controversy on just price of news print. Pacific body of paper makers under 7- 22-18 forced to liquidate with consequent 2- 4-20 Federal Trade Commission fire. 12 Wisconsin mills in no danger of closing; forcing down of prices. De-Inking plant installed at Tomahawk, 23-14 Green Bay mills may close. 8-19-14 We find that for the first nine Wis. 4-1-9 Paper a problem of price rather than W R Hearst to set aside sale of Dexter months of 1922 the imports of sul De-inking process by U.S. lab. 6-24-8 supply. 11-25-14 Sulphite Paper & Pulp Co heard. 1- phite pulp into the United States from Differing points of view on news print Paper economies in NY are varied. 9- 25-16 Europe amounted to 237,000 tons market. 8-19-18 30-6 Why paper breaks on newsp press. 1- Effect of coal strike on prod. 9-30-15 Paper industry's losses in 1921 $70,000, 1820 compared with 71,000 tons in the cor European exports to the US. 6-1314 000. 4-22-27 1923 paper price depends on what you da responding nine months of 1921. Federal Trade Commission September re Paper industry turns to South for pulp However, the stocks in those coun port. 10-28-14 8-26-14 now (edtl), 8-26-18 tries are reduced and as political and Federal Trade report for July. 8-26-14 Paper made from straw. 9-2-14 1921 consumption exceeds 1919. 2-11-21 economic conditions in Europe tend Finnish paper industry booms. 6-6-14 Paper makers see brighter side of bus 29-10B towards improvement these imports Fire cuts I. P. capacity by sixty tons 4-15-20 1.75 paper price for 1923 seems certain will decline to some extent, which daily. 8-19-14 Paper makers take vote for separate now. 10-21-14 will be to tfhe benefit of the Canadian Forest conservation, (edl). 1-21-18 agreement. 6-6-7 3.75 price fixed for 1923 by lull Paper mills. Freight rates on pulp reduced. 7-15-14 Paper makers waiting for new stampede Co and Great Northern. 11-4-14 VIII The Fourth Estate January 27, 1923

NEWS PRINT YEAR the improved outlook for business During the year there have been generally gives an optimistic outlook various additions to existing plants SCHOOLS OF BROKE RECORDS for 1923, and shows justification for and new plants put into operation. the faith that the Canadian manufac The ea'rly part of 1923 will see at JOURNALISM IN CANADA. turers had in the fundamental sound least four new news print machines ness of their industry. in operation, with others to follow SURVEY SHOWS REMARKABLE (Continued from Page VII) Table A, herewith, details of our during the year which will increase RANGE OF ACTIVITY BY aWl ¥ices- tended t0 stiffen exports of pulp and paper will serve the capacity of Canadian news print STUDENTS DURING YEAR. slightly at that time. Pulp prices in to show what progress has been made mills to over 4,000 tons per day, or creased $5 to $10 per ton and news in that direction during the year, and about one and a quarter million tons Nothing has taken so firm a root pnnt prices were raised $5 a ton for to compare with the year 1921. Quan per year, a big stride forward from in American college life as the school the first quarter of 1923. tities are given where possible as the 1913, when our total production for of journalism, a survey of university This together with the increasing fluctuations in prices rather nullify the year was 350,000 tons. activities during 1922 discloses. The demand for all grades of paper and the inference to be drawn from There are also various additions to activities of more than a score of values. our producing capacity in pulp and such schools are summarized in the fine papers under construction or matter tabulated below, and while this TABLE A — EXPORTS OF WOOD PU.LP FROM CANADA planned, which should make the year is by no means exhaustive it affords FIRST ELEVEN 1923 one of record production for an illuminating insight into the im months 1922. Canada and show this industry has portance which schools of journalism Mechanical Sulphite Sulphite Sulphate established a firm hold in the country have achieved in our national life. Tons Bid. Tons Unbld. Tons Tons and a high place among the factors The hastiest glance at schools of January 28,608 12,470 11,120 9,807 tending to its prosperity. journalism and their activities demon February 13,222 8,715 10,145 11,437 strates that they are constantly mini March 19,525 9,842 14,988 14,415 mizing theory and maximizing prac April 6,448 8,149 8,317 8,162 GREAT STRIDES IN tice. No editor, no publisher, no May 11,912 16,835 11,277 12,575 advertiser is too big for a place on June 37,556 11,919 21,500 13,109 FORESTRY SAVING the lecture program of a leading July 26,873 13,312 24,679 12,887 school of journalism. Further develop August 39,758 15,033 17,355 12,658 DURING YEAR. ment of the school of journalism at September 36,968 11,410 28,154 13,503 the University of Missouri under the October 26.435 18,075 18,411 14,088 direction of Dean Walter Williams, November 32,961 12,686 26,398 14,546 THIS WORK HAS BEEN BIGGEST president of the Press Congress of 11 mos. 1922 280,266 ACHIEVEMENT OF PAPER the World, was one of the great 11 138,446 192,344 137,187 accomplishments of the year. mos. 1921 185,954 61,420 107,738 87,498 AND PULP ASSOCIATION Practically every school of jour The figures show the big increase DURING YEAR — PRESIDENT nalism provided actual work on daily in exports of pulp that took place in 28,565. Our best customer for sul newspapers for its students, either 1922 compared with 1921. Mechani phite pulp was the United States with HARDING LENDS DEFINITE regularly or periodically. Never be cal pulp exports increased 51 per cent, 252,655 tons out of a total of 330,- AID TO MOVEMENT. fore were publishers so willing to bleached sulphite, 125 per cent; un 788 tons, followed by Great Britain, turn over their newspapers to students, bleached sulphite, 78 per cent and sul France and Japan in that order. Our who have gained much practical ex phate 57 per cent. exports of sulphate pulp all went to By Dr. Hugh P. Baker, perience through these close-ups into the United States. Secretary, American Paper and Pulp actual newspaper operation. Of our exports of mechanical pulp Table B gives the exports of vari Association. the United States took 163,336 tons, ous grades of paper for the first elev Canterbury College, N.Z., starts course. Great Britain 86,403 tons and France The development in the paper in 1 1 -25 25 en months of the year : dustry of a right appreciation of Columbia students hear talk on power TABLE B— CANADIAN EXPORTS OF VARIOUS CRADES. the need for a definite solution of of the press. 10-28-29 the raw material iproblem, whioh in Co'umbia School of Jnrlsm gets trade Bond & news serv. 11-4-7 News print Kraft Wrapping Book Paper Writing turn has been part of the develop Co'mnbia "red apple"^ competition. 7-22-1* Tons Tons Cwts Cwts ment of a better contact between Columbia pavs high tribute to Pulitzer. January 67,701 1,358 governmental bureaus at Washington February 70,729 118 250 and the paper industry in the country 4- 15-21 March 95,196 1,633 1,112 227 Pulitzer prize awards for 1921. 5-27-10 1,437 86 202 at large, is the biggest achievement Get together party of Pulitzer School, April 61,452 638 of the American Paper and Pulp As t; 8-6 May 75,783 35 563 sociation during the year 1923. Pulitzer school installs wire news serv. lune 86,479 651 562 1,355 10-28-13 2,185 1,214 839 This raw material has a par Pu'ilzer prize winners plan world trips. Tuly 77,004 1,826 6,177 1,574 ticular relation to the newspaper August 84,023 1,922 profession, for the American News 6-3-14 September 79,557 6,684 1,301 paper Publishers Association has been Fifty-five graduate from Pulitzer School. October 81,552 1,675 4,675 1,840 6-10-37 2,183 6,983 2,298 an active participant, together with Columbus College students visit Sioux November 94,532 1,553 the'American Paper and Pulp Asso Falls, S.D., Press plant. 12-2-19 2,399 663 ciation, and other organizations in Univ of Detroit starts course. 11-4-26 11 mos. 1922 874,008 terested in the nation's forests, in Emory Univ. Atlanta, Ga., students be 11 mos. 1921 636,487 17,061 30,045 11,112 gin course. 4-1-20 5,940 32,200 22,037 the campaign to secure legislation Univ of Florida students produce one It will be seen that our exports of which will protect existing forests, issue Florida Metropolis. 4-29-29 news print and wrapping paper are All the pulpwood was exported to and cause new forests to be grown to Georgia Te.h adds new course. 9-23-29 the United States, which relies on take the place of those which are cut Univ of 111 in jis offers full jrnl course. very much ahead of last year's figures Canada for a large amount of pulp to (provide the paper on which news 5- 2-12 for the corresponding period, news wood annually in order to help out its papers, bonks and magazines are Indiana students issue newsp during print being 37 per cent greater and depleted forest areas. printed. state fair. 12-8-12 wrapping paper 187 per cent greater. Univ of Kansas students cover sports Book paper and bond and writing are It has been said previously (hat Only a few days ago it was an events. 4-1-17 behind last year's figures, due to com quantities give a better idea of the nounced that a great paper company Kansas Univ contests for school publica petition and decline in demand for size of the industry than values, ow in Canada had been so far convinced tions. 5-13-14 these classes of paper, but the figures ing to the fluctuations which the lat of the practical value of technical Univ of Kansas students cover Kansas show great improvement during the ter have undergone in the past twelve forestry that it had turned over to Edl Assn conv. 5-20-13 year and demand is picking up in month. As a big factor in our ex its technical foresters for absolute Jason Rogers' prizes awarded at Univ these lines. port trade, however, we might here control, some 900 square miles of of Kansas. 5-20-29 mention that the total exports of Ca pulp wood timber land. Dix Harwood in charge Lawrence College For news print our best customer The American Paper and Pulp Jrnl Dept. 6-3 25 was the United States, which took nadian pulp and paper for the first Louisiana State students edit Baton eleven months of 1922 amounted to Association representing a billion dol Rouge State-Times. 5-27 4a 805,663 tons, followed by Australia $105,624,32* compared with $98,319,- lar industry and including the makers Marquette Univ opens classes. 7-29-27 with 31,285 tons and New Zealand 087 in the corresponding months of of writing and wrapping, as well as Medill school offers degrees. 2-25-22 with 11,315 tons. Book paper went 1921. These amounts were distrib intermediate grades of paper, has Ed tells Medill students how newsp are principally to Australia and New Zea uted between finished paper and pulp taken the leadership among American "read." 2-11-24 land, with Great Britain a poor third. as follows : mills. J P McEvoy tells Medill students tricks Bond and writing paper also went The forest situation involves more of trade. 4-15-25 chiefly to Australia with Great Britain Advanced reporting, writing and typog 11 months 1922— Paper.. $68,203,506 than the newspaper field, for over raphy new courses at Medill School. and New Zealand not far behind. Of 11 months 1922— Pulp... 37,420,818 95 per cent of all paper made in the 1 7-20 Kraft wrapping paper, Great Britain United States is made entirely or in Circ mgrs duty arduous Max Annenberg took the largest share, followed by Total $105,624,324 part from wood, and news print in tel's Medill School. 1-7-24 Japan and Australia. months 1921 — Paper.. $69,394,793 1921 comprised less than one fourth Rev Charles M Sheldon tells Medill Canadian pulpwood exports are nat of all the paper tonnage of United School press does not preach in right months 1921 — Pulp... 28,924^292 way. 1-14-10 urally a factor in the situation and of industries in advocating the establish Lee A White addresses Medill School on this raw material we exported in the Total $98,319,087 ment of a national forestry policy, what the public wants. 2-4-22 first eleven months of 1922, 925,588 Thus, in spite of the decline in and its mills particularly in the All-star jnlst array to address Medill cords, valued at $9,523,366, compared prices the total value of our exports East, are practicing what they preach school. 11-18-24 with 1,047,174 cords valued at $14,- of pulp and paper increased by $7,- by establishing technical forestry de Medill students hear Bertel O Henning. 137,550 in the corresponding period of 305,237 over last year, the value of partments, and engaging in actual 8-1 1-25 1921. These figures also show the reforestation. MerliU students summer jobs. 7-22-25 decline in the prices of pulpwood that our pulp exports being greater by $8,- Mr. Harding's recent presidential Medill students want newsp for library. 496,526, while the value of paper ex Michigan asked to approp $300,000 for took place during the year. ports were smaller by $1,191,289. (Continued on Page XXVIII) jrn.sm bldg. 12-30 10 IX January 27, 1923 The Fourth Estate Univ of Mich plans four-story school. 11- Carl H Butman starts radio news serv 9-10 RADIO ice. 4-29-10 LABOR Univ of Minn enlarges school. 12-18-29 Vancouver World installs set. 4-29-19 7-8-10 Minneapolis Journal installs station. 4- MANTON AWARD DISPUTE WAS Will Irwin addresses class at Univ of BECAME IMPORTANT FACTOR 29-22 Missouri. 1-28-9 IN EDITING, CIRCULATION President signs bill extending radio serv YEAR'S BIG DIFFICULTY Farm jrnl to be taught at Missouri. 8- ice. 4-29-4a —GAINS FOR OPEN SHOP. 18-15 AND ADVERTISING. La Presse Montreal installs station. 5-6-2 Journalism week at Univ of Missouri. 6- Edmonton, Alberta, Journal installs sta 20-9 Radio entered the newspaper busi tion; to use it to assist colonizing. 6-6-4 Although negotiations on the new Paul Miller Univ of Missouri wins prize ness in 1922 on a firm basis. Its Chicago Journal of Commerce starts contract between the American News offered by Wkly Review of the Far usefulness as a means of transmitting serv. 5-6-6 paper Publishers Association and the East. 1-7-28 news was demonstrated during a Minnesota editors discuss. 5-18-4 International Typographical Union re Univ of Missouri students to receive de First radio banquet at Univ of Missouri. mained uncompleted at the end of the crees. 4-21-22 severe sleet storm in Wisconsin. Its 5-13-10 Dean Williams issues call for jrnlsm wk. advertising revenue returns netted Baltimore Adv Club radio frolic. 5-18-14 year, 1922 was comparatively quiet in 4-12-8 handsome returns for the newspapers How patent control of is divided. 5-13-19 labor developments, with some notable 52 graduates Univ of Mo secure posi that thought enough of the subject Atlanta Constitution demonstrates radio exceptions. Local agreements seemed tions. 4-29-28 to specialize. Broadcasting stations serv to readers. 5-13-23 to be renewed without great difficulty. Univ of Missouri scholarships awarded. were erected by more than half a Publicity by radio planned for politicians. Establishment of an open shop divi 4-29-1 5b hundred newspapers. 5- 13-25 sion of the A.N.P.A. at its April Journalism Week at Univ of Missouri. The interest that was created in Pennsylvania newsp broadcast election meeting was probably the outstanding 5 20-9 returns. 5-20-16 Annual short course at Univ of Missouri. the new form of amusement by the Boston Herald telegrapher wins world development from a national point of 4-15-6 newspapers recorded returns in cir receiving record. 0-27-21 view, although the relations between N.D. Agricultural College starts course. culation building for many publishers. To come up at Pan Pacific conf. 6-3-9 the New York City publishers and 4-15-20 The value of the radio as a perma Huntington, Ind., Press installs station. Web Pressmen's Union No. 25 were N.D. Agricultural College starts course. nent circulation builder, however, re 6- 3 25 acute many times during the year. 4-22 6d mains in doubt, although radio pages Hoyt Service adds radio dept. 6 8-27 The Manton decision, announced in N.D. Univ adds full course. 10-7-27 have commanded attention equal to Lord Northcliffe expects radio to revo April and upholding the publishers' Univ of N.D. class grows. 11-11-4 lutionize newsgathering. 6-3-29 authority to man and operate their No Dakota psychological tests. 7-8-29 the interest that is manifested in the Rochester Democrat Chronicle gives set New home tor jrnl dept at Ohio State sports, automobile and theatrical pages. to Univ of Rochester. 6-3-80 presses at their discretion, was sullen Univ. 1-28-81 The peak of newspapers' interest Detroit News present symphonic ensem ly received by the union members and Ohio State Univ journalism contest. 6- in radio is readily discernible after a ble. 6-10-26 led to many embarrassments to the 3-12 perusal of the accompanying chrono New receiving set without aerial. 6-10-82 publishers during the year, notably Obio State Univ awards medal to Philip logical table. Why newsp of NY shun radio. 6-10-37 that of the election night walkout D Porter. 8-24-10 Have newsp gone too far with radio? 6- of the pressmen on the New York Ohio State Univ annual competition. 1- NY Globe est radio dept. 1-21-27 17-16 World, which resulted in none of the 14- 8 Senate Naval Com favors giving press Newark reporter radios news from auto. evening newspapers issuing election Summer school under way at Ohio State. unrestricted use of naval stations. 1- 6- 17-19 extras. ■-15-10 , 21-30 Government to broadcast foreign trade Arbitration played an increasingly Early issues Okla papers presented Okla Chicago American radio school. 1-28-2 news. 7-1-4 School of Jrnl. 2-4-29 Use of naval stations asked for news As medium for advertising disapproved. important part in smoothing the Univ of Okla enrolls 181 students. 10. transmission. 1-28-11 wrinkles from the labor situation, 7-31 Radio Corporation of America accused 7- 1-6 and many local disagreements were Oklahoma students get out Ponca City before Senate com of seeking monopoly Wisconsin State Journal broadcasts news. amicably adjusted by that means. The News. 5-20-4 on press communications. 2-4-10 7- 8 12 outstanding test of arbitration in the t'niv of Oklahoma adds to staff. 6-17-13 Hoover takes steps to restrict radio M inncapolis newsp discontinue broad New York Manton award at first Oklahoma Univ compiles statistics. 7- broadcasting. 2-11-6 casting. 7-8-15 15- 28 Harding urges House com to pass radio Settles down to business basis, (edl). 7- seemed to be discouraging, but as the Univ of Okla students issue El Reno bill. 2-18-4 8- 18 year closed it became apparent that American. 8-18-25 Big A.T. & T. news station for NY. 1 South Bend Tribune installs station. 7- the publishers were on the way to Charles H Betts addresses Syracuse stu 18-6 16-15 enforcement of the decision and vin dents on the essentials of country suc Burlington Hawkeye installs wireless. 2- Calgary Albertan covers fair by. 7-22-8 dication of the principle of arbitra cess. 2-18-8 18-5 World-wide adoption U.S. code predicted. tion. Syracuse Univ students issue Norwich, Peoria Transcript gets news by radio. 7-29-4 N.Y., Sun. 6-20-23 2-18-15 Federal experts see limitations. 7-29-4 Pressmen's Union No 25 to arbitrate Country wkly course added by Syracuse Naval radio serv for press passes Senate. Louisville Courier-Journal installs set. 7- difference on new contract; Judge Mar Univ. 2-4-21 2-25-6 29-15 tin T Manton arbitrator. 1-14-4 Schls of Journ Syracuse Univ grads ge* Pittsburg Post pioneer in radio. 2-25-9 Why pamper radio and slight auto? (edl) Cleveland Commercial shops cut wages newsp jobs. 8-5-13 Amateur Operators conv in Washington. 7- 29-18 10%. 2-4-18 Univ of Texas students edit Austin 2- 25-9 Important as newsgatherer for country Meyer-Martin act proposed at Albany. Statesman. 5-27-4a News-getting by radio given real impetus. papers. 7-29-20 Toronto Univ second short course closes. 8-11-4 Oregon editors discuss. 8-6-8 Baltimore 2-4-17 newsp plants est 44 hr wk. » 16-23 Natl Press Club radio night. 3-11-11 Passaic News gives fight returns. 8-6-10 New course in ethics at Washburn Col I'hila Public Ledger editor broadcasts to Canton, O., News broadcasts. 8-5-19 Open 2-11-4 shop thriving at Tampa Tribune. lege, Topeka. 2-11-8 subscribers. 8-11-20 Toledo Blade broadcasts. 8-6-19 2- 11-10 Win Atherton Du Puy discusses feature Dcs Moines Register installs station. 8- News service for radio fans. 8-12-2 Print by engravings in Paris printers' writing at Geo Washington Univ. 1- 11-20 Powerful radio links France and Amer strike. 2-18-28 11-20 Rochester Times-Union installs station. ica. 8-12-4 New wage scales in 15 cities U.S. and Univ of Washington students edit Seattle 3- 11-21 Advertising over radio received with Canada. 2-25-6 Star. 8-17-19 Enthusiasts attend NY exhibition. 8-11-23 hostility. 8-19-8 Text of Judge Manton's award in NY Big journalistic figures studied in shack Dallas News and Journal installs station. Radio messages cheaper than telegraph. pressmen's case; Jones reviews steps at Univ of Washington. 6-20-15 3-18 4 8- 26-1 toward agreement. 2-26-page 1, second William and Mary College adds course. News put third on radio priority list. section. 7-21-8 3-18-4 Correspondents on South American trip Real normalcy at last. (edl). 2-26-18 Univ of Wis students edited one issue Press services ready to send by. 8-18-11 use radio. 8-26-31 Joint meeting defers New York press Prairie Du Chien Courier. 4-22-29 Daily Oklahoman installs station. 8-18-12 Galveston Tribune installs station. 9-2-13 men crisis. 8-4-2 Univ of Wis adds short course. 12-2-8 Muskogee Phoenix installs station. 1- Three St Paul newsp quit broadcasting. Manton decision welcomed by publishers. 18-12 9- 9-29 8 4-4 qkheeal. Raymond Francis Yates ed NY Mail NY Times radio a magnet for world Geo L Berry again president Intl Print Making profession of jrnl. (edl). 1-7-18 Radio Review. 3-18-19 news. 9 23 6 ing Pressmen Union. 3-4-11 W G Bleyer elected pres Amer Assn of Rates to come up again at Honolulu. Nine broadcasting stations operated by Chgo Tribune pays employes $87,000 in Teachers of Jrnl. 1-14-19 3- 25-11 Canadian newsp. 9-23-12 sick benefits. 8-4-85 Wickham Steed addresses students in Seattle Post-Intelligencer sends program Phila Inquirer gets Atlanta fire by radio. Canadian printers get wage increase. London. 2-4-31 3.600 miles to steamer at sea. 3-25-11 9-80-19 3- 4-28 Prof scores school of jrnl in high Canadian Farm Journal broadcasts radio Radio sets catch world's series on street Are printers in North two re productive? schools. 2-25-6 news. 3-25-11 corners. 10-7-20 3-4-31 The "inside*" of a school of jrnl. 2-25-28 Atlanta Constitution broadcasts crop re Fifty newsps have stations. 10-28-24 Pressmen ask changes in press crew Views on merits of jrnl school. 4-8-21 ports. 3-25-25 Chisholm, Minn., Tribune-Herald installs rules. 311-2 Need study for jrnlsm success. 4-16-18 Harding's plan may pave way to use of set. 11-4-4 Wages for employes in London press Prejudice against college journalists fad Naval radio. 4-1-2 Dallas, Tex., News & Journal installs rooms. 3-11-2 ing sway. 6-20-18 Governor of Hawaii asks naval radio fa station. 11-11-24 Troy, NY publishers ask printers wago Edl that won Pulitzer prize. 5 27-10 cilities for press messages. 4-1-4 New device increases utility in newsps. reduction. 3-11-11 News story that won Pulitzer prize. 6 Sees newsp as chief radio broadcaster. 11-18-10 A new vicious circle, (edl). 3-11-18 27-10 4- 1-22 NY World buys right to photo radio. Tex women agree to take up linotype Cartoon that won Pulitzer prize. 6-27-11 Powerful but will never suppTant press. 11- 18-13 course. 311 29 Public serv leads to success in pub. 6 4 1 XXVI Kansas City Star football radio thrills NY publishers to enforce Manton award. 27-18 A. P. and I.N.S. use radio when storm crowds. 11-25-8 3 18-2 NY Herald to give prizes for stories hits wires. 4-8-2 Amplifier installed in house press gallery. Contempt of the courts, (edl). 8-18-18 Navy radio bill passes; awaits Harding 12- 1-8 NY pub firm for principle, (edl). 8 18-1 s by Pulitzer students. 6-3-21 O.K. 4-15-2 San Francisco Examiner traveling trans Tai ForjBTB Estate used as textbook at Brooklyn Eagle staff men on radio pro mitter. 12-2-17 Conciliation advised by speaker at I.T.U. Purdue. 6-10-17 gram. 4-15-4 New Zealand plans world circling radio. conference. 8-18-22 College training great asset to reporter. News by radio can be kept exclusive. 4- 12-9-8 Quebec printers strike 3 18-25 7-8-11 15 12 First message from Honduras received Arbitration with I.T.I . encounters old Collegiate idea of producing a writer. 9- Newark Ledger radio show a real win in the west. 12-9-15 snag. 3-25-2 M 11 ner. 4-15-14 Thousands hear Harding message broad Printing course at North Dakota Univ. American Assn of Teachers of Jrnl; Mrs Wm R Hearst speaks over radio. casted. 12-168 3-25-8 Ann of American Schools and Dept of 4 28-4 Broadcasting to be curbed. 12-16-10 Chief Justice McCoy fixes number of Jrnl; American Assn of College News Dean Williams sends summons by radio. London Daily Mail receives photo by men on press in Washington; compari Bureaus and the Central Div of Natl 4 22-8 radio. 12-30-20 son of decisions. 8-26-12 Astn of Teachers of Adv annual meet Extended wave lengths asked for newsp. Estherville, la., Democrat gets subscrip i New agreements with pressmen an- ing, Northwestern Univ. 11-13-4 4-22-10 tion by radio. 12-30-21 I nounccd. 3-25-12 X The Fourth Estate January 27, 1923 Pressmen adopt Manton award by close vote. 3-25-12 Premiums back to stay says Stein. 4- Carolina-Virginia circ mgrs meet in Win Labor is the joker, (edl). 3-25-18 CIRCULATION 2215c ston-Salem. 10-28-4 Five papers help print NY Times in Baker bespeaks support for committees. Indianapolis Star offers $10,000 home as press room crisis. 4-1-2 RADIO WIDELY WELCOMED, 4 29-6 prize. 10-28-18 Printers union tries to muzzle newsp. Circus circulation, (edl). 4-29-18 Eliminating the circ wastes. 10-28-20 4-1-4 BUT READER INSURANCE Ohio Circ Mgrs Assn semi-annual meet NY state mgrs elect F S Levy pres. 10- Wage cut for Chicago pressmen. 4-1-6 FAILS OF ENDORSEMENT. ing. 4-15-6 & 4-29-20 28-20 A breach of faith, (edl). 4-1-18 Washington Times newsboys bands. 4 Raleigh, N.C., Times conducts freckle Ready to team up? (edl). 4-8-18 One of the healthiest signs de 29-31 contest. 10-28-20 Hartford Courant installs open shop. veloped during 1922 was the increased Bull Dog edition prices increases starts New England circulators dined by Theo 4-15-12 rumpus. 4-29-13b dore T Ellis. 10-28-20 Walla Walla Bulletin and Union importance accorded the circulation "Circ Bungalow" of San Francisco Mid-West circ men in twelfth annual open shop. 4-22-8 manager and his work. The several Chronicle. 4-29-I3b session. 10-2S-21 I.T.U. conv dat set. 4-22 12a large organizations of circulation NY American wins dispute over bull California circ men do not favor giving Increased scales reported by 9 I.T.U. managers practically without excep dog price increase. 6-6-6 away news. 10-28-21 locals. 4 22 12b tion increased their membership dur Junior papers for carrier get results; Economy would salvage 700,000 copiea Open shop publishers enroll with 202 ing the year, and at least two of them list of those now published. 5-6-20 daily. 11-4-2 papers. 4-22-20 expanded so as to take in more Baltimore Sun newsboys band. 5-13-20 Boston Post millionaire contest. 11-4-21 Pressmen first in full use of arbitration. territory. Racine, Wis., Journal-News circulation Tex Circ Mgrs Assn annual meeting; W 4 29-4 prize campaign. 5-13-20 L Golden pres. 11-11-17 Local union contracts relieve labor worry. The leading features in circulation Circ Mgrs Assn of Greater NY meeting NY Globe offers accident insurance. 11- 4-29-0 stimulation during the year were the and inspection tour. 5-6-20 & 5-20-20 18-12 A.N. P. A. votes to set up open shop di increased use of contests, such as the Lancaster, Pa., Examiner-New Era en York, Pa., Dispatch regards news col vision. 4-29-13a "What Did You See Today" idea and tertains newsboys and their fathers. li inns as best circ getter. 11-18-17 Linotype school doing good work. 4-29-3b the "Millionaire For a Day" stunt. 5-20 20 Clevc and Press adds 5 a.m. edit. 11- Arbitration principle gains during yr. 4- The newspapers went after permanent Circ Mgrs Assn of Greater NY annual 18-17 29-3b circulation, not merely the kind that outing. 5-27-2 Tulsa World builds home circ with car NY pressmen agree to obey foremen*! Interstate Circ Mgrs Assn names com rier boys. 12-2-17 orders. 5-13-2 comes but to go. mittees. 5-27-4 San Francisco Call adds 1,000 in ten- Billings, Mont., Gazette operating with For a time at least the installation Radio sets as prizes. 5-27-8 day drive by boys. 12-2-17 non-union printers. 5-13-12 of radio broadcasting sets and develop- Vancouver World gives tips to carrier Overdoing the premium sub plan. (edl). Washington State Press Assn plant of radio departments had a tremend boys. 5-27-20 12-2-18 labor exchange. 5-13-18 ous influence on circulation, although Private delivery brings more subscribers NY Daily News millionaire for a day Papers in seven cities reach agreement! as the year closed it was by no in suburban field. 5-27-20 contest. 12-9-17 with pressmen. 5-20-5 means certain that radio was the Carrier boys play great part in newsp Route men sell themselves to subscribers. Re-election of McParland by I.T.U. as permanent circulation getter it at bus. 6-3-24 12-9-21 sured. 6-3-14 I. CM. A. conv; program. 6-10-2 Birmingham News carriers add 1 ,200 Sioux City printers call of strike. 6-10-26 first appeared to be. Three I Newsp Circulators Assn annual new readers. 12-23-21 Cameras and typewriters replace printers Another significant phase of news meeting; program. 6-10-4 Time to halt if big circ means waste. during strike. 6-17-14 paper circulation during 1922 was the Three I Circulators change name; elects 12 -23 -XI New agreements pressmen two cities. 6- silent rejection, by American news officers; Charles Chaffee pres. 6-17-2 Premium offers help build up ad volume. 17-23 papers as a body, of the reader I.C.M.A. conv; return privilege dis 12 30-21 New York Times discharge of Moore up insurance idea. While a few papers cussed; J J Lynch pres. 6-17-2 held. 6-24-4 undertook this obligation it was ap Spokane Spokesman-Review serves by McParland heads typos for another term. parent that the general belief was that motor. 7-22-20 7- 1-23 How circ is maintained on merit. 7-29-21 NEWSPAPER Lansing State Journal and Lansing Capi such a practice was both ill-advised Newsdealer deserves more consideration. tal News open shop. 7-8-2 and unnecessary. Reports from Lon S-5-4 Labor's rule in Australia hits newsp. 7- don where the insurance idea has Joint circ bureau of two Ottawa dailies. PROMOTION 15-6 been used to the limit by several of 8-5-10 Sandusky, O., printers strike. 7-15-81 the biggest papers have within the "Where is it" real circ test. 8 512 Govt now trains printers in old way. 7- last few months tended to vindicate Present methods of stimulating. 8-5-21 Atlanta Constitution praised for boll 22- 25 the judgment of American circulation How distribution is maintained at long weevil campaign. 2-11-6 Renewal of pressmen's contracts. 7-29-6 managers. distance. 8-12-21 Brooklyn Eagle organizes trip to Brazil. Wilmington, N.C., Dispatch open shop. Phoenix, Ariz., Republican in remarkable 4-1-8 8- 5-13 one day drive. 8-12-28 Boston American merchandises trade copy. I.T.U. loses 7,000 members in thirteen Wichita Eagle automobile contest. 1-14-21 Tampa, Fla., Tribune delivers by boat, 2-18-11 months. 8-19-5 ICMA questionnaire on newsboys' wel baggage and bus. 8-19-9 Boston Post offers prize in jury stories. Billings, Mont., Gazette back to union fare. 1-28-9; program committee ask I.C.M.A. apts committees. 8-19-11 2-4-28 shop. 8-5-13 suggestions. 4-1-4 Boston Post special in record trip to I.T.U. loses 7,000 members in 13 mos. Publishers Assn of NV pass circulation Spokane Chronicle mermaid contest. 8- Boston. 3 18-20 8- 19-5 guarantee. 2-11-2 19-21 Corsicana, Tex., Daily Sun starts air Two agreements with pressmen in Macon, Mid West Circ Mgrs Assn semi-annual Newburgh, N.Y., News increases newt- plane delivery to oil field territory. Ga., and Terra Haute, Ind. 8-19-9 conv, Kansas City, Mo. 2-11-21 stand sales by follow-up. 8-19-21 2-18-25 Periodical publishers and job plants in Indianapo'is Star serves up-state towns Lancaster, Pa., Examiner and New Era Detroit News bread baking contest. 1- NY would cut printers. 8-19-30 by motor truck. 2-18 21 carrier boys meet Pershing. 8-19-21 28-31 Och'i assured of pressmen's loyalty. 8 Corsicana. Tex., Daily Sun starts air Circulation race taxes London newsp. 8* Faint heart as bad on dollar day as in 26-6 plane delivery to oil field territory. 19-21 love. 8-25-7 Arbitration dispute before I.T.U. conv. 2-18-25 Farm circulation for evening papers. 8- Good newspaper work. (edl). 8-25-18 9- 9-2 ' Inland Daily Press Assn members senti 26-18 Halifax Herald ghost fights shy of ad I.T.U. votes down 44-hr wk; conserva ment is that adv and circ rates should London Mail offers prizes in glider con mirers. 8-11-8; run down. 8-18-4 tion faction wins out at Atlantic City. not be reduced. 2-25-2 test. 8-26-2 Halifax Herald's original Xmas cata 9-16 2 Seattle Post-Intelligencer starts pink 5 Inter-State circulation managers meeting logue idea. 12-30-10 Printers' strike warded off in Montreal. a.m. edition. 2-25-2 program. 8-26-21 How a morning paper put its claims 9-16-12 All day Newark Ledger going strong. Evening papers going after the farmer. over. 11-11-10 Overtime subterfuge discredited again. 2- 25-6 8- 26-21 (edl). 0-16-18 Journal of Commerce suit against Chi Carrier boys earnings set dad up in busi Invidious advg by newsps. (edl). 11- I.T.U. yields no ground on contract with cago Tribune heard before Landis. 2- ness. 8-26-21 30-18 A.N.P.A. 9-23-2 2516 El Paso Herald youngsters outing. 9-2-30 La Prensa, N.Y., relieves unemployment. I.T.U. to vote on retaining New! London Daily Mail claims largest sale ot Edl dept must deliver goods to hold sub 2-11-80 Writers' Union. 9-23-2 any newspaper in world. S-4-4 urban readers. 9-2-21 Long Beach, Cal., Telegram helps whola Printers' strike averted in Montreal. 9- Bil! regulating sales price introduced at Mid-West Circ Mgrs Assn conv. 9-9-16 city grow. 9-23-9 23- 4 Albany. 3-4-6 Real adventure in delivering up in Alas Minneapolis Star clothes needy news Wilmington, N.C., Dispatch announces Landis rules paper has right to protect ka. 9-9-21 boys. 3-4-25 open shop. 10-7-20 distribution system. 8-4-8 I.C.M.A. conv; distribution the big prob NY Daily News uses new wire pictures. Typo union backs Internatl. 10-28-25 Chgo Tribune wins "lucky name" suit. lem. 9-16-2 2-1S-6 Wilmington, N.C., Dispatch has open 3- 4-25 Bismark, N.D., Tribune auto contest. 9- NY Eve World starts two column human shop. 11 4-8 London newsboy has sold 113,000,000 16-21 interest feature on page one. 4-8-10 Election day walk-out arouses pubs. 11- Stars. 3-4-25 Motor delivery of increasing importance. NY Herald exposes bucket shop condi 11-2 NY State Circ Mgrs Assn semi-annual 9- 23-29 tions. 2-18-24 More weird thinking by New York press meeting Syracuse. 3-4-25 Nashville Banner carrier boys club pays men, (edl). 11-1118 Canadian weeklies fix minimum sub pates. big dividends. 9-30-20 New Orleans Times-Pic bldg material Cincinnati typos want wage increase. 11- 3- 4-25 Schenectady Union-Star starts movie campaign. 10-14-18 18 4 Mid West papers maintain their prices. contest. 10-7-6 Newark Ledger radio show a real winner. Fewer I.T.U. members on strike. 11-18-13 3 11-6 Springfield Republican keeps circ pot 4- 15-14 I.T.U. advocats change in Esch-Cum- Mid West Circ Mgrs Assn meeting Kan boiling. 10-7-20 One brand held sway in town until. 8- mings Act. 12-2-2 sas City. 3-11-6 Phila Public Ledger entertains carriers. 5- 13 Nashville, Tenn., Banner delayed by Inter- State Circ Mgrs Assn conv Allen- 19-7-21 Picture theatres as a source of advg. pressmen's strike. 12-2-4 town; program. 3-11-6; Royal W Insurance offer enables London Mail to 12-16-12 Union hats competitors offer to help Weiler pres. 3-18-4 raise ad prices. 10-7-29 Progress in distributing the news. 8-4-11 Wilmington, N.C., Dispatch when Perishab'e selling, (edl). 3-18-18 A. B.C. declines to audit for free papers. San Antonio Express uses dull summer press breaks. 12 8-12 Baltimore Sun carrier file. 3-18-21 10- 21-2 days for market survey. 8-19-31 Judge Learned Hand decides NY press Propose to tax newsboys $1 a day for NY mornings abol returns to save paper. men broke Manton award by election selling out-of-town papers. 3-25-8 10-14-2 Seattle Post-Intelligencer sends program night walkout. 12-23-2 Not an obstacle race. (edl). 3-25-18 Reader insurance on wane in England. 3,600 miles to steamer at sea. 8-25-11 New I.T.U. agreements in 7 citiei. 12- How insuring of readers helps adver 10-14-24 Sensible antidote for local dullness. II 4 tisers. 3-25-28 (edl). 11-18-18 I.T.U. strike roll reduced 278 in month. In figures alone misleading. 4-8-4 Free distribution audit opposed by In Thrift theme a good producer of ad 12-23 8 Paper sel'ers win fight. 4-8-20 land. 10-21-4 copy. 12-16-17 Web Pres«mrn> Union No 25 elects Circ figures are but part of the story. Ohio circ men have fine program. 10- Topeka Capital and State Journal aid David Sh: on., pres. 12-23-22 4- 15-4 21-10 actors and actresses stranded by firs Uni"n a ' :i to quality work causes NY State Circ Mgrs Assn semi-annual Central state circulators have fine pro in theatre. 2-25-6 DeVtnne .hop to close. 12-30-12 meeting; program. 4-15-4; oppose reduc gram. 10-21-19 Winston-Salem Sentinel pink dollar day Ne Wri i-i - Union no longer under tion in sales price. 4-22-7 A.B.C: Otto C Ham pres. 10-28-4. Make edition. 3-11-29 I.T.U. jurisdiction. 12-80-22 New England Assn of Circ Mgrs conv; haste slowly, policy of dir. 10-28-20 Worcester Telegram powder and paint program. 4-15-19 Make haste slowly, policy of dir. 10-28-20 contest. 2-18-28 The Fourth Estate XI January 27, 1923 Buck, W T — aptd cir mgr Greenville Agostino de Biasi ed II Carroceio, NY Spokane. Wash., Press splits cdl columns CIRCULATORS PUT decorated by King of Italy. 6-27-4 with its readers. 4-22-29 Clark, SC, News. Max H 5-27-20 — resigns & 6-24-21 circ mgr Port Frank LeRoy Blanchard dir pub rela NY York World prints photo sent by land, Ore., Journal. 12-30-21 tions Henry L Doherty & Co, NY. 4- wireless from Italy. 6-13-6 COMPETITION ON Clancy, Edward — aptd cir mgr Fresno I- 7 Indianapolis Star grocery store exhibit. Cal, Herald. 7-1-19 Blethen says Belgium is prosperous. 6- 5- 18-20 HIGHER PLANE. Cowherd, N W — aptd cir mgr Sterling 24-11 Shreveport, La., newsp aid flood suf Colo, Daily Advocate. 8-12-19 Robert W Bligh, NY Herald, celebratei Dudley, Roger — aptd cir mgr Springfield 8Sth birthday. 5-6-15 Capper ferers. publications fi-20-21 send investigator to BETTER METHODS AND HIGHER Ralph Blumenfeld sensation in Fleet street. Europe's hunger spots. 5-20-24 STANDARDS ACHIEVED BY Ely, O, Daily Harry —News. aptd 7-16-21 circ mgr Portland, 7- 15-15 Boston Advertiser Adam and Eve stunt. Ore., Journal. 12-30-21 Scott C Bone welcomed in Washington. 6- 27-20 INTERNATIONAL ASSOCI Fowler, Fred D — aptd country cir mgr 3-25-7 Boston Post to buy hippopotamus. 5-27-21 Cleveland Commercial. 9-2-19 W D Boyce to circumnavigate Africa. Antigonish spook was real says reporter. ATION — PLANS TO ADD Gilpatrick, James N — aptd cir mgr Bur II- 11-4 6-3-13 lington Vt. News. 8-18-25 Edw A Bradford honored by NY Times. Dayton newsp stage home beautiful ex 400 NEW MEMBERS TO Goodrich, C R — aptd cir dir Roanoke Va, 11-25-12 hibition. 6-3-20 Times and the World-News. 8-19-26 Arthur Brisbane buys 57th st real estate. NY American offers reward for solution ORGANIZATION IN 1923. Hinds, Thomas — aptd cir mgr Paterson 9-9-20 of Ward case. 6-3-23 Arthur Brisbane buys more NY real es Brooklyn Standard Union featureless By J. J. Lynch. Hoffman, NJ, Times. John 12-2-17 T — aptd cir mgr Morgan- tate. 0-10-20 Sunday issue. 6-10-2 town WVa, New Dominion. 4-15-11 Brisbane acquires more property in New Charlotte, N.C., Observer aids buy home President, International Circulation Hooley, R C — aptd cir mgr Cleveland York. 8-12-14 goods campaign. 6-10-82 Managers Association. E S Bronson's portrait presented to Ok Aviator risks neck with royal photo. 6- Hoover, Commercial. Norman 8-5-21 R — aptd cir mgr super lahoma Jrnl School. 6-17-5 17- 19 During 1922 the International Cir Dwight H Brown nearly blind edits and Phila Bulletin cup awarded marathon culation Managers Association reached Jackson, NY World. T C — 6-24-17 aptd cir mgr Anderson manages Poplar Bluff, Miss., Ameri winner. 6-24-19 the peak of its development with a can. 12-9-24 New Bedford Standard freckle contest. membership of about 600 circulators Lunn, SC, MTribune. E — aptd 9-28-4 circ mgr Boston Amer Bush again heads Select Dailies. 8-26-11 6-24-20 from every state in the Union and Geo T Bye, NY Wld, flying to Brazil, NY World beach beauty prizes. 7-22-20 Lunn, ican. Malcolm 12-16-4 S — aptd cir mgr Boston tel's exper. 12-2-26 Brooklyn Eagle party sails Brazil. 7-29-15 from Canada and Mexico. These Gardner Campbell out to put stop to free Boston Post "what did you see" Ford members are from every type of Martin, American. Jr Henry 12-16-4 P — resigns as cir mgr publicity. 8-12-17 contest. 8-5-11 paper in America, from the metro Des Moines la, Capital. 9 23-20 Oscar E Cesare, NY Times cartoonist, Cleveland Plain Dealer uses news film to politan newspapers of New York and Mathews, E!den — resigns as cir mgr back from Russia. 12-2-26 build good will. 8-19-4 Chicago down to the smallest. Springfield O, Daily News. 7-15-21 Clayton P Chamberlain, Hartford, Ct., NY Globe gives cash prizes in contest. This great continent-wide member Matheney, C E — aptd cir mgr Cleveland Times, 85 yrs with paper. 4-8-31 8-19-6 ship makes the I.C.M.A. the largest, Henry Wallace Clendenin eighty-fifth Boston Advertiser will exhibit sky writ most representative single organization McNeil, Commercial. J A — 8-19-19 aptd cir mgr Santiago birthday. 8-19-12 ing. 9 2-8 John W Clift 50th yr in bus. 7-22-12 ""What did you see today" stunt a hit in newspaperdom. Miller, Chile, G El R Mercurio.— aptd cir 6-3-17 mgr Burlington Oscar C A Covvey with Phila Pub Ledg all over country. 9-16-21 With such a large, active group er 42 yrs. 3-18-29 Washington Times world series in pan of members we have been able better Miller, la, Hawk-Eyc. G R — aptd 7-15-21 circ mgr Burlington, Cox sails for Europe. 7-1-9 tomime. 10-14-15 to achieve the object of our organi Ralph W Cram Davenport, la., Democrat , Halifax Herald fishermen's race; Com zation, which is : " — the mutual en la., Hawkeye. 12-23-21 flies over Washington. 12-9-19 modore Dennis at Gloucester, Mass. lightenment of its members and fur Pcarce, Harry — aptd cir mgr Pittsburg Curtis, Hays and Wanamaker vie with 11-4-2 therance of the best interests of the Quilliam, Sun. 12-16-4 C — aptd cir mgr Fort Worth Bryan. 8-11-8 Frederick, Md., News & Post boosts its circulation departments of news Cyrus H K Curtis on Brazil com. 8-5-18 circ and prestige at county fair. 11-4-7 Reynolds, Tex, Record. George 3-25-25 H — resigns as cir mgr Cyrus H K Curtis home from Europe. Detroit News gets new record for pic papers." New Bedford Mass, Standard. 2-11-31 8- 19-2 ture newsgathering. 11-4-8 Through out bi-monthly bulletin, Sargent, Paul O — aptd cir mgr Baltimore Leonard Day hikes around U.S. border. Chicago Herald & Examiner unpedigreed and especially the annual convention, 8-19-29 dog show. 11-4-21 we have for many years kept our News and American. 6-3-20 De Young senses trend in Europe. 6-24-B Boston Post millionaire for a day. 11- members informed of the latest de Scattergood, O O — aptd cir mgr NY Walter S Dickey realizes ambition of 4-21 velopments in the business of circu Schartenberg, Globe. 9-16-4 L — aptd cir mgr Atlanta years. 6-27-8 NY World entertains Clemenceau. 11- lating newspapers. Ga, Georgian and Sunday American. Draper says life of foreign correspondent 18- 2 The association acts as a clearing 6-10-22 not so high. 8-12-17 Cisco, Tex., Daily News adds 30,000 to house for ideas on maintaining and Shelton, W C — aptd cir mgr sup Wash Wm A Du Puy on special mission to population for a day. 11-18-11 promoting circulation, transporting ington Herald and Times. 11-25-8 Wm Geneva. D Eaton 8-11-9 gives edl chair. 10-21-18 Detroit News conducts food show. 11- Snyder, Walter R — aptd cir mgr Hunts- Joseph Grey Elliott, Kingston, Ont., 18-11 papers, and making economies in the ville Ala, Daily Times. 9-23-20 Detroit News airplane picks up and de handling of departments. Sturman, Raphael — aptd cir mgr Syra Whig, elected pres Ontario Educational livers pictures on fly. 11-26-4 Nineteen twenty-two saw almost a cuse NY, Telegram and Sunday Ameri Society. 6-6-23 Milwaukee Journal food show. 11-25-12 complete end to the roughneck meth Wilbur Forrest gets Legion of Honor. Minneapolis Journal stirs whole city to can. 10-7-21 10-14 30 boost itself. 12-9-12 ods of circulating newspapers and Tinker, Jr S E — resigns as cir mgr Phila Edwin S Friendly honored by NY NY Daily News millionaire for a day senseless competition that made She delphia Public Ledger. 4-8-25 Times. 10-21-4 contest. 12-9-17 circulating of newspapers hazardous Vonderlieth, Walter A — aptd cir mgr Ed F Gay on economic ills. 6-24-12 New Orleans Times-Picayune helps build and disgraceful to circulators and ex NY Christian Herald. 8-5-17 Martin H Glynn gets greeting from Irish S.300 homes. 12-16-10 tremely costly to owners. For this Wagner, T J — aptd cir mgr Washington Free State. 8-11-8 Kansas City Journal-Post offers $1,000 . change in methods the I.C.M.A. mod- Herald and Times. 11-25-8 Rube Goldberg buys $50,000 residence. movie essay prize. 12-16-20 ' estly claims credit. When circulators Richard 4-8-18 Grozier in Europe. 9-2-16 NY Hera'd seaplane nears end of long get together to eat and drink and Albert G Hall, oldest Times employe. flight to Brazil. 12-28-15 swap yarns and ideas they are not so NEWSPAPER MEN apt to go back home and throw bricks "Big retires. Jim" 10-28-8 Hanbery decorated with D.S. at each other. PUBLICITY The I.C.M.A has been instrumental No review of a year's activities in Victor C. 8-26-16 H Hanson, pub Birmingham Newt in raising the standards of circulat journalism would be complete without honored by Ala Polytechnic Institute. "Fret Publicity" as it works from inside. ing departments, instilling ethics into sketching the accomplishments, ad Major 6-13-25 Mose Harris, San Antonio, Tex., 1021-6 the business, and compelling recogni ventures, hobbies, follies and foibles Republic, celebrates 78th birthday. *- Public relations a new phase in bus. 11- tion of owners so that now circulators and what" not of newspaper men. Ex 11-23 are on the same plane with other de tracts which may be classified under William 6-26 Randolph Hearst and family A sensible attitude on auto publicity. all of these heads will be found in 11-25-18 partment heads. sail. 5 27-13 Actress defends right of publicity. 11- 1,000 members in 1923. a perusal of newspaper men's activi Hearst buys film studio site. 8-18-19 26-22 Recognizing the fact that the larger ties during 1922, and the list below Hearst to run for governor if call cornea Publicity as an aid to economic stability. the membership the more powerful is almost a gazetteer of the activities from party. 5-20-31 11- 2-17 and beneficial will the organization of the country's leading newspaper Hearst talks plainly to England. 6-3-2 American Defense Society est press bu become we have started a drive that men during the last twelve months, Hearst ends trip in tribute to Barham. reau. 12-2-81 as well as a remarkable insight into 6- 17-5 Value of newsp space in pub util rela ought to bring our roster up to a the personalities of several of them. Hearst reticent but candidacy gain* tions. 12-2-23 1,000 by the end of 1923. Inland hits space grafters hard blow. Hearst ground. to replace6-24-2 mother's gift to univ. 12- 9-10 Willis J Abbot back from Europe. 9 2-2 NY papers duped again by smart press Gov Henry J Allen returns to desk on 7- 1-15 agent. 12-16-10 CIRCULATION Hearst acquires Com Benedict's yacht. Theatrical Press Rep Assn formed NY; Wichita Beacon when term expires. 12- 8- 5-22 Wells Hawks pres. 12-18-25 9- 19 Hearst to enter daily field in Rochester. Minn Edl Assn plans to curb free pub. MANAGERS Harry E Andrews, Los Angeles Times 8-12-4 12-23-15 Lord gets Atholstan goat glands. a remarkable 4-1-28 personality. Hearst invasion of Mid-West rumored. Retail pub new field for specialists. 12- 8-12-2 30-10 Annenberg, J M— aptd cir mgr Phila 8-12-10 Hearst now in control of San Francisco Publicity needed by men's wear industry. delphia Public Ledger. 4-8-25 JohnCarlo T Barsotti Beem oldest honored. news 7-29-13 man in Amer. Chronicle-Post. 10-7-28 12-80-11 Baker, Wiley B— aptd cir mgr Lexington Hearst to build new home for Detroit Religious Press Bu of America, Chicago; Ky, Leader. 11-4-21 John 10- 7-15 T Bcem 72 yrs in newsp work. syndicate new series. 2-18-22 Parks, John L — resigns as cir mgr Green Hendricks Times. 10-21-4 retires after 85 years on th« £ C Powell chief ed press service dept ville SC, News. 5 27-20 & 6-24-21 Belfast 12-2-6 News-Letter honors Hugh Boyd. of agriculture. 3-4-19 Beck, Harry — aptd cir mgr Pittsburg Sun. 7-1-19 Artists split on pub question. 3-11-19 Post. 12-16-4 7-29-16 Marse Henry legend spiked. 8-11-12 Department of Justice opens publicity Beck, Murray C — aptd cir mgr Worcester Bennett estate estimated at $8,500,000 W P Hobby guest Pres Obregon. 7-29-17 branch, 4 29-30 Mass, Post. 2-11-17 & 2-18-31 6-17-14 Hamilton Holt awarded Legion of Honor. A good example in New Orleans, (edl). Booth, Samuel B — resigns as cir mgr NY Sir Wm Berry to be honored at dinner. 3- 18-8 5-27-1* Booth, Ted — apt cir mgr Grand Rapids . 10-7-21 Hamilton Holt decorated by Poland. 11. Way to silence chronic space grafters. Mich, Press. 6-3-20 Berryman's pen an institution at Wash Globe. 9-16-4 ington. 7-1-15 4- 19 XII The Fourth Estate January 27, 1923

Clark Howell addresses American Legion. Samuel Rocker honored at anniversary Newsp men honored by Bulgaria. 6-24-11 Chicago Tribune reduces price European 8- 26-24 fete. 7-1-20 Annuities delay Bennett memorial home. ed to 25 centimes. 1-28-29 Clark Howell on coal commission. 10- Lord Rothermere may manage North 6- 24-11 Chicago Tribune (European edition). 1- 14- 17 cliffe Press. 8-26-2 City pays final tribute to Guy Barham. 28-29 Hughes receives Gordian shears from Homer H Rowell 86th birthday. 8-5-9 7- 1-6 Cleveland Commercial from 3 to 2 cents. scribes, 3-18-12 W W Sanders, Garretson. S.D., News, in New Budget head is newspaper man. 7- 7- 22-2 Edwin W Hullinger, U.P. corresp at harness fifty yrs. 4-8-18 I- 10 Cleveland Commercial. 7-22-2 Moscow expelled by Soviet Govern W W Sanders fiftieth anniv in newsp New York Times man brings $10,000 Fairbanks, Wash., News-Miner. Raises ment. 5-20-22 work. 8-19-9 Rielaski ransom back to Mexico City. ad rates. 2-25-15 Sir Alex Jeans, 50th anniv. 6-24-25 A E Sansoucy named for Ogdensburg 7-1-9 Leading topic before I. CM. A. 6-3-2 Howard Jeffreys on auto tour of world. mayor. 8-26-19 Many Oklahoma editors seek state office. London Times reduces sales price. 8-11-8 9- 2-8 W E Schei appeals for aid. 6-24-12 7- 1-8 London Times. 3-11-8 Richard Lloyd Jones, Tulsa Tribune, de E W Scripps gives $250,000 to Miami Marines hosts to scribes at Gettysburg. Montgomery, Ala., Advertiser. 1-14-15 fies threats. 4-8-6 Univ. 6-10-8 7-8-4 NY Call reduces from 5 to 2 cents. 4- Kaufman tilts with Brisbane at meeting E W Scripps yacht fined in Porto Rico. Irish war corresp surmounts big obsta 8- 10 7- 1-6 12-16-0 cles. 7-8-20 One-cent selling price a costly experi John Kelly thirty yrs on police news in Colin M Selph honored by St Louis Philadelphia judgeship. 7-15-10 ment, (edl). 12-30-18 Chicago. 9-2-13 friends. 3-25- 7 Journalistic drama of Chas R Miller, All Springfield, Mass., newsp cut to 1 George D Kinder, Ottawa, Ont., Putnam C Shaffer gets Legion of Honor. 8-4-21 (edl). 7-22-18 cent. 4-8 2 County Sentinel, seventy yrs in newsp Kirke L Simpson wins Pulitzer prize. 5- NY American March dedicated to Hearst. St. Louis dailies. 2-4-2 work. 5-20-23 27-10 8- 19-12 St Louis Post-Dispatch. Globe-Democrat, Rollin Kirby wins Pulitzer prize. 5-27-10 Sproul chooses Harry S McDevitt foi Only hard work won him fame says Star and Times reduce to 2 cents; Congressman Charles L Knight resigns. Gov Sproul of Pa to return to jlnsm as Munsey. 9-2-4 Dispatch and Globe-Democrat and Sun 8- 19-8 contributor. 12-16-11 Will the 80,000 news writers organize? day cd of the Post 5 cents. 2-4-2 Koenigsberg returns from Europe. 7- E J Stackpole gives monument to Har- II- 4-6 Worcester Telegram-Gazette increases 15- 13 risburg. 11-18-20 French writer opposes free speech. 7-1-13 Sunday to 8 cents. 2-11-25 Dietrich Lamade honored. 7-29-12 Henry Suydam honored. 3-4-26 Supreme Court Justice John H Clarke Worcester Telegram Gazette. Raises Sun Louts Larivee heads liberal party press Otis Swift finds news bars up in Rus resigns. 9-9-15 day prices. 2-11-80 bureau. 8-26-4 sia. 7-15-12 George Horace Lorimer criticizes modern H B Swope returns from Europe. 7-29-31 writers. 12-16-17 Edward J Thomas head of Norwalk A Maurice Low knighted by King George Hour. 4-22-10 NEWSPAPER MEN 6- 10-12 F I Thompson backs reporter under fire. NEW PAPERS Frank S Marinaro honored. 7-8-31 7-8-4 Don Marquis' play opens. 8-12-20 F I Thompson to leave shipping board. IN PUBLIC Although the recently published Frederick Roy Martin honored by British 10-28-18 survey of the Ayer Newspaper An journalists. 8-26-2 Edward W Townsend reminiscences. 9- OFFICE nual shows that the number of daily Frederick Roy Martin home for A. P. dir 2-6 meeting. 10-7-4 Wi! V Tufford hustling secretary In newspapers in the United States in V S McClatchy in beard race. 4-29-1 3A land. 11 11-10 Gov Sproul of Pennsylvania urged as 1922 were eleven less than in 1921, McClatchy starts another paper in Cal. O G Villard home from Europe. 7-8-19 successor to Sen Penrose. 1-7-15 the following list of new papers 10- 21-14 C R Walker assaulted with hickory Mayor Hylan suggests W R Hearst as whose births were chronicled in The O O Mclntyre back after six weeks in club. 7-1-28 senator. 1-21-19 Fourth Estate during the year in Europe. 10-7-18 Wanamaker also was journalist of char Ambassador Herrick not candidate for dicates that there are still plenty of McLean host to Hardings over week-end. acter. 12-16-12 senate. 1-21-19 journalists eager to get into publish 7- 1-15 Wm Allen White and Gov Allen clash. Journalists in public office, (edl). 1-28-18 ing "on their own." It is noticeable Charles Melton honored. 6-24-25 7-22-31 Fred B King nominated postmaster. Bradford Merrill buys L.I. estate. 7-29-10 Wm Allen White wins case. 12-9-19 Gloversville, NY. 1-28-30 that the accompanying list contains Kelton B Miller, ed Pittsfield, Mass., R M Whitney says Latin-American Senator Capper boomed as leader Farm the names of many cities of import Berkshire Eagle, gives $10,000 for papers play partisan. 8-26-28 B'oc. 2-4-19 ance and that the new enterprises game preserve. 4-1-19 Frederick W Wile to tour world for Philip Troup, New Haven Union, were fairly well distributed through Frank A Munsey sails for Europe. 0- Phila Public Ledger. 6-6-15 boomed for U.S. Senate. 2-25-10 out the country. 17-17 Louis Wiley honored by Italy. 10-14-17 Choice of Capper upsets senate precedent. Munsey not perturbed by Gooding's ha Junius Boyd Wood, Chicago Daily News, 8- 4-26 rangue. 8-12-14 visits India. 4-1-2 Geo £ Lockwood aptd secy Rep Natl Albany Evening News. 10-7-2 Sc 10-14-1S Mr Munsey's edl; Mr Glynn's story. Siegfried D Weyer risks airplane to in Com. 4-4-2 Antlers, Okla., Pushmataha County (edl). 8-19-18 terview ex-Kaiser's bride-to-be. 9-10-8 B F Irvine, cd Portland, Ore., Journal News. 7-16-6 Mr Munsey's proposal of political reform. "Lafe" Young at 74. 8-6-M declines to be candidate for governor. Baltimore Post. 10-7-24 " (edl). 10-7-16 4- 1-5 Beverly Hills, Cal., Gazette. 1 1-18-3 Frank A Munsey buys Louis Sherry's Alfred Holman, San Francisco Argonaut Canadian Bar Review. 8-26-81 estate in Manhasset, L.I. 11-26-8 GENERAL. mentioned as minister to Greece. 4-8-2 Carthage, N.Y., Press. 6-20-24 Victor Murdock again heads Federal Court reporters send tribute to Landis. Frank J aqua aptd postmaster at Hum- Champaign, 111., Herald. 11-18-14 Trade Commission. 12-9-19 8-18-16 blodt, la. 8-11-14 Chicago Deutsche Press. 8-12-80 Frank B Nichols, Bath, Me., Times 26 Ed suggests way of saving NY State Capper explains farm bloc aims. 4-8-12 C'arendon, Va., Citizen. 6-18-17 years a publisher. 8-12-80 $6,000,000. 8-18-17 J W Feathcrstone postmaster Staples, Columbus, O., Community News, (church Northcliffe buys Walter's common stock. An appreciation by Sen Penrose. 1-7-17 Mo. 4-8-19 wkly). 6-27-26 7-15-10 Ed Troy, N.Y., Record defies city coun Edgar Stivers postmaster Dodge Center, Cnrriere d' America, NY City. 12-30 4 Northcliffe left plans for ad convention cil. t-18-19 Minn. 4-8-19 Culver City, Cal., Call. 11-18-8 in London. 8-26-2 Reporter declines earldom. 8-18-19 S J Backus postmaster Algona, la. 4-8-19 Dclmar, la., Journal. 12-80-7 Frank B Noyes sails for tour of world. Students enjoined to value themselves F H Densmore postmaster Worthington, Deutsche China Nachrichten. 12-16-16 10-7-12 highly. 3-18-21 Minn. 4-8-19 Dougherty, la., Four Counties Gazette. Newton Noyes, Youngstown, O., reporter London dramatic critics must buy seats. Omar K Benedict poost master Tulsa, 5-18-10 assaulted by Mayor Geo Reese. 11-26-9 3-18-21 Okla. 4-29-12a Eastland, Tex., Chronicle. 12-16-8 Frank M O'Brien wins Pulitzer prize. Injured reporter asks others be helped Tames M Cox declines to run again for El Centro, Cal., Times. 8-26-26 6- 27-10 first. 8-18-22 governorship of Ohio. 6-20-17 Ellensburg, Wash., Capital. 8-5-19 Adolph S Ochs on yacht afire. 8-19-6 "Pennsy" edl writer wins prize offered Charles Sessions postmaster at Topeka. I'resno Bee. 10-21-14 Adolph Ochs defends press. 9-2-2 by Arms conferees. 8-18-25 9- 16 12 Gacney, S C., Cherokee Times. 7-2911 Edw T O'Loughlin honored by NY Stars and Stripes Assn reunion planned. J B Sherrill, ed Concord Tribune aptd Goldsboro, N.C., News. 8-11-4 Journal staff. 12-2-19 3- 25-10 member of legislature. 11-26-19 Houston Dispatch. 5-6-9 Col Norris G Osborn recovering from Fighting Dakota ed has had stormy ca Millard £ Meloy, postmaster Winlock, International Falls, Minn., Eve Tribune. operation. 9-80-17 reer. 3-25-22 Wash. 6-27-29 11- 4-2 Charles M Palmer expands business. 9- Photographers penetrate Swiss guard. 4- Paul W Thiele, postmaster Grand view, Iowa City Republican. 3-18-17 2-17 I- 7 Wash. 5-27-29 Iowa Swedish-American Post. 12-30-4 Publishers and executives at A.N.P.A. Willis Swank, postmaster Cheney, Wash. Jcanette News-Dispatch. 2-25-21 W J Pape paints out dark clouds. 4-22 (Id 5- 27-30 Kansas City Evening News. 6-13-2 John H Perry honored by Buneau Va- conv. 4-22-2 Key West, Fla., Key Wester. 8-5-12 rilla pub Le Matin, Paris. 9-2-16 Editors of large city dailies to organize. l.ubbock, Tex., Morning Avalanche. 19- John H Perry received by Pope Pius. 9- 4- 22-6 9-20 23-27 Suggest honor to Watterson be national. NEWSPAPER Mankato, Minn., Telegram, (wkly). 11- John H Perry has $100,000 to aid Flori 4-22-15a 4-21 da to advertise. 11-11-18 Univ of Wis dedicates yr book to Prof PRICES Mattituck, N.Y., Reporter, (wkly). 8- H A Phillips 88th anniv. 7-29-16 Bleyer. 4-22-2d 26 25 Henry M Pindcll goes into Inter-Parlia British reporter interviews Ochs on Montevideo, Minn., New Citizen, (wkly). mentary Union. 8-19-19 world peace. 4-29-6b There was no general trend upward 12- 16-4 Henry M Pindell back from Europe. 10- Reception aboard the Majestic. 5-20-2 or downward in the selling price of Narodne Novine. (Croatian paper in Mil 7- 19 NY Daily News reporter begs to get ma waukee). 9-16-16 John B Powell returns from Ireland. 8- terial for story. 9-16-23 daily newspapers during the year, al NY Woman's National News. (wkly). 26-12 Argonaut mine story hot going for re though the majority of price changes 12-28-8 George W Preston retires as pres Cin porters. 9-28-2 which took place were reductions. Noblesvi;le, Ind., Times. 7-29-11 cinnati Adv Club. 6-27-4 Pittsburg coroner wants newsp men as The most interesting feature under Noosack, Wash., Sentinel. 4-22-4 James D Preston in House press gallery investigators. 9-80-8 this topic during the year was the Norman. Okla., Record. 8-6-13 25 yrs. 4-1-16 Real newsps Europe's need, Marlin E experiment of all newspapers in Ocean Park, Cal., Chronicle. 11-18 2 T H Preston honored by Brantford Ex Pew asserts. 10-7-4 Springfield, Mass., cutting their price Ohio Jewish Chronicle, (wkly). 8-11-28 positor. 11-18-26 I.T.U. to hope on retaining news writers. Olympia, Wash., Journal. 8-19-26 Rathom recovered from operation. 8-12-6 II- 4-6 to one cent. Orlando, Fla., Winter Park Post. (wkly). Benj H Reese says reporters should Editors should be licensed says Victor 2-1S 8 measure up to assignments. 12-2-18 Harlow. 11-4-7 Birmingham Age-Hera:d. 6-10-84 Ogden Mills Reid elected pres Ohio So Newsp men win at polls in election. 11- Birmingham Age-Herald cut increases Owns Cross Roads, Ala., Pine Knot. ciety of NY. 4-1-7 11-2 circ. 7-8-22 (wkly). 4-29-19 Ogden Mills Reid sees improvement of Journalism well rep in Congress. 11-18-4 Birmingham, Ala., Age-Herald reduces Paterson, N.J., Times, (morng). 11-4-7 Europe politically. 8-12-6 A basic problem for news writers, (edl). to 3 cents daily and 6 cents Sunday. Pawhuska, Okla., Osage Journal. 6-10-27 Harry Renaud ngt city ed NY Tribune 11- 18-18 6-10-34 Peekskill Star. 6-27-6 & 6-84-81 writes "Eden and Return", moving Journalist comes first in Chinese cities. Buffalo Commercial cuts price 1 cent to Pittston, Pa., Press. 8-12-4 picture. 1-7-12 12- 80-11 dealers. 6-24-4 Port Richey, Fla., Press. 6-17-14 Lord Riddell honored for work at Arms News writers' union no longer under Canandaigua, N.Y., Messenger from 2 Pottsville, Pa., Morning Paper. 10-28 2 & Conf. 3 26-19 I.T.U. jurisdiction. 12-30-22 cents to 3 cents. 2-11-80 114-4 January 27, 1923 The Fourth Estate XIII Rochester Sunday American. 8-10-2 & Mahnomen, Minn., Free Press. 4-22-8 J D Low man sues Geo D Boole estate 6-17-8 Mt. Vernon, N.Y., Examiner. 8-12-30 for $50,000 connection with Seattle EDITORS IN Rochester Journal. 9-16-8 Minoqua, Wis., Times. 1-28-10 Post-Intelligencer sale to W R Hearst. San Diego Eagle, (wkly). 8-26-12 Minot, N.D., Farmers Press. 11-25-12 11-18-2 Santa Monica, Cal., Progress. 11-11-6 Napavine, Wash., Lewis County Inde- Federal Trade Commission complains agst COURT Sapulpa Star. 2-4-18 pend. 6-27-6 Curtis Pub Co contracts with agents. Sawtelle, Cal., Sentinel. 11-18-2 New York Negro Daily Times. 10-28-31 11-25-4. (Supreme Court upholds Cur Scranton Sunday Telegram. 6-17-25 No Muskegon, Mich., Peninsular Clarion. tis agcy system 1-4-23) Jake Cohen ed Memphis Labor Review St. John, N.B., Daily Journal. 61-25 11- 11-19 Le Matin wins suit brought by Le Hu held as vio at or Chicago injunction in Syracuse American. 9-16-8 Pryor, Okla., News. 12-2-16 man ite. 12-2-4 shopmen's strike. 9-9-31 Syracuse Telegram. 9-2S-2 Port Huron. Mich., Press. 6-6-31 Aberdeen, S.D., American & News exon G V Sanders, Memphis Press, held for Toronto Shing Wah. (Chinese daily). 12 Richmond, Quebec, Times-Guardian. 8- of libel in Bell case. 12-2-9 contempt of court as result edl defend 10-1 1 12- 30 Fort Worth Press sued by City of Kosse ing fellow ed. 9-23-9 Utro, (Russian paper). 1-7-6 Riverside, Wash., Tribune. 6-27-5 for alleged libel. 12-9-14 C E Jeffries, Morris, Okla., Newi Venice, Cal., Journal. 11 18-2 Rock Is'and, 111., News. 12-2-16 Standard Hat Co sues Truly Warner for charged with criminal libel. 9-30-23 Walla Walla, Wash., Salamander, (hos Sud Deutsche Press. 9-9-24 $100,000 libel. 12-9-16 T J Johns, Miles City, Mont., American pital wkly). 8-26-11 Utica, N.Y., Telegram. 1-14-6 Tulsa Herald sued by R H Wilson for charged with criminal libel. 9-80-24 Walla Walla, Wash., Times. 10-21-12 Windsor, Ont, Telegram. 10-21-21 $100,000 for alleged libelous edl. 12- Geo S Maynard, Nome Nugget, acquitted Washington, Pa., Observer fit Farmer. Winona, Minn., Leader. 4-22-29 9-24 after arrest for printing contents of 6-17-4 Haverhill, Mass., Record sues bus agent telegram found in street. 10-14-17 Washington State Journal. 8-19-25 Shoe Workers Protective Union for B M Premble, Staten Is'and Advance, West Palm Beach Post, (afternoon edit). criminal libel. 12-9-28 summoned for political edl. 10-14-21 9-2-8 LITIGATION Rock Island Argus sued for $50,000 by John H Roberts, ed Montreal Axe found West Palm Beach Record. 9-2-8 H D Blakemore. 12-16-11 guilty by Quebec legis ature. 11-11-26 Wilkes Barre Sunday Telegram. 6-17-25 Iowa Falls Citizen wins suit brought by Virgil E Evans, ed Huntsville, Ala., Wilson, Okla., Morning Gazette. 12-23-8 Important libel suits were not nu K.K.K. 12-23-6 News, wins $75 verdict. 11-11-29 Wister, Okla., Democrat. 7-16-19 merous in 1922, one feature of the Official county newsp not a public office, Wm C Moore, NY, arrested on com Yelm, Wash., Nisqualiy Valley News. 4- year in the courts being the victories North Dakota court decides. 12-28-17 plaint E L Doheny. 12-2-31 scored by newspapers in legal skir Providence News indicted for crim libel James E Stiles, Nassau County, N.Y., mishes with the Ku Klux Klan. Court in Bceckman case. 12 30-28 South Side Observer, acquitted of com actions of various natures are in NY Dai y News wins suit against it by plicity in bank theft. 12-9-22 cluded in the tabulation below. Meyer Pargman. 6-3-14 John Looney, former pub Rock Island, MERGERS N Y Globe sued for breach of contract. 111., News, indicted, charged with con 6- 17-9 spiracy to commit murder. 12-9-25 The trend toward consolidation Guy W Bcardsley appeals dismissal of Two Newark dailies win suits. 6-24-9 Char es Bright, Browsville, N.Y., Special, which has been particularly notice complaint against Kelraer patent medi Strike adv law upheld in Wisconsin. 6- 15 days jail and $250 fine for operat able within the last five years con cine firm. 1-14-22 24-18 ing bus line contrary to injunction. NY Supreme Ct says pub is liable for Mayor wins twelve cent verdict. 7-1-8 12-16-6 tinued during 1922. and although the slacker list error. 1-21-4 McCormick threatens to sue papers using Rod A Day, Durango, Col., Democrat, majority of those which took place Muskogee, Okla., Phoenix sued for omit g and story. 7-1-22 freed in murder case. 12-16-16 concerned newspapers of hardly more ting merchant's ad. (edl). 1-28-18 & London, Ky., paper wins suit over right Grcgorio Perfecto, former ed La Nacion, than local importance, the merger of 1- 28 23 to employ children. 7-1-26 Manila, acquitted in Supreme Court the Detroit Journal with the Detroit Chicago Tribune suit against Mayor Wholesale libel suits get poor start in of defaming Philippine senate. 12-23-24 N'ews gave evidence that even in the Thompson. 1-28-29 & 2-4-4 & 2-11-12 Texas. 7-S-10 Mng ed Sandusky Star-Jrnl fined $100 largest fields publishers prefer con NY Times wins copyright suit brought by Ticker services not liable for errors. 7- for contempt. 3-4-27 Phila Public Ledger. 1-28 4 8-10 Race tip service stopped. 3-11-28 solidation to taking the risk of over- One cent verdict against Washington C V Sanders, Houston Press, vs Col Detroit racing paper raided again. 3-18-11 newspapering a field. Post. 2-4-4 Mayficld. 7-22-6 John Andrews and P L Aarhus, Fargo, Pathc brings suit on news reel censor II Popolo, NY, sued. 7-22-16 N.D., Courier-News charged with libel. Aberdeen. Scotland, Free Press & Jour ship. 2-11-23 Tombstone libel the latest. 7-22-25 4-8-20 nal. 11-11-25 George R Chester sues NY Eve Journal. NY Daily News sued by Marion Davies. James F Sullivan freed on bribery Alamngordo, N.M., News & Cloudcrofter. 2- 11-20 7- 29-31; suit dismissed. 8-5-8 charge. 4-15-21 «-2«-31 Newark Ledger sued by restaurant con Vicksburg blue law drive ends. 7-29-2 Rod S Day editor Durango Herald shoots Bradentown, Fla., Herald & Journal. 9- cern for libel. 2-18-6 Libel verdict against Reno State Journal. William L Wood. 4-29-31 2-8 Decision upholds copyright on directory. 7-29-28 Paavo Myallari ed the Industrialist!, Bremerton. Wash.. Daily News& Evening 2-18-9 $30,000 action brought against Beaver, Finnish language Socialist newsp ar Searchlight. 4-22-7 Paris Figaro restrained from printing any Pa., Argus, 8-12-25 rested in Duluth. 5-13-10 Cashmere, Wash., Record 4 Tribune. edls pending its being taken over by Priest's suit against Houston Post dis Horatio Bottomley sentenced to prison. 4 - 28 -2 3 new purchaser, M Coty. 2-18-31 missed. 8-19-23 6-3-17 Cleveland, O, Lakewood Press 4 Courier. NY Globe defeats scheme to intimidate. Marcus Garvey brings action against Wm P Deardon fine remitted. 8-5-9 I- 18-16 2-25-2 four newsp. 8-26-11 Haitian editors arrested. 9-2-24 Coney Is'and. N.Y., Times & West End Atlanta Georgian sued by Ku K'ux Klan Journal. 9-2-30 officials. 2-25-8 Coronado. Cal., Strand & Saturday Night. Court upholds O'Connell suit against II- 18-10 Anti-Saloon League periodical. 2-25-9 LEGISLATION RECEIVERSHIPS Crowley, La., Signal& Progress. 3-11-24 Journal of Commerce suit against Chi Detroit. Mich., News & Journal. 7-29-2 cago Tribune heard before Landis. 2- Little adverse legislation, either German-American Pub Co, Chicago in Duncan, Okla., Banner & Eagle. 9-30 6 25 16 national or local, was encountered by receiver's bands. 2-11-25 Erie, Pa., Dispatch & Erie, Pa., Herald. W R Hearst to set aside sale of Dexter newspapers during the year. The Wilmington, N.C., Dispatch. 4-1-12 1-28-30 Sulphite Paper & Pulp Co; heard. 2- Ramseyer "anti-gambling" b'"> which A C Vail rec for Yakima, Wash., Valley Kinley, N.D., Farmers Press * Steele 25-16 was generally regarded as menacing City Observer. 9-23-29 St Louis Post-Dispatch wins libel suit. Amer Weekly. 11-11-li Fort Wayne, Ind., Journal-Gazette & 2- 25-20 the freedom of the press and which Be.lcfontaine, O., Index - Republican Press. BM!, 9-23 7 Los Angeles Express wins Ku Klux Klan was so diligently opposed by the bought by F M Johnson for $12,000. I-oveland, Colo., Herald & Reporter. 7- suit. 2-25-22 American Newspaper Publishers Asso 12-23-11 29-13 Article can poke fun without libelous. ciation, finally fell before an enlight New York Bolletino Delia Sera & II 3- 4-28 ened public opinion. When the year Popolo. 10-21-23 Chicago Tribune wins 'lucky name" closed a proposal to limit the sale of NEWSPAPER N Y Jewish Tribune & Hebrew Stand suit. 8-4-25 Sunday newspapers in the District of ard. 1216-4 Decision a'lows stockholders claim agst New York Medical Journal & Medical pubs. 3-11-23 Columbia was broached, but there INSURANCE Record. 4-22-20 Providence News sued by A B and R seemed to be little likelihood of its Norlhwood, la.. Anchor & Worth County Knight, Inc. 4-1-13 becoming a law. Index. 12-16-10 Public accountant seeks injunction. 4-1-19 One of the features of The Fourth Waterloo, la.. Courier insures employes. Oak Bluffs, Mass., Vineyard Herald & Newsp may carry race results Chicago Estate's treatment of newspaper and 1-7-24 Gazette. 6-3-19, 7-1-29 judge decides. 4-8-4 legislative relationship during the year Detroit News sells travel accident insur Petersburgh, Va., Progress 4 Index Ap Montreal Superior Court holds La Patrie was a series of articles by John H. ance policies. 1*7-25 peal. 2-11-24 responsible for adv libel. 4-8-31 Perry, head of the Perry-Lloyd Jones Harrisburg Telegraph insures employes. Utica, N.Y., Herald-Dispatch 4 Observer. US Supreme court declines to review 1-21-30 5- 11-15 4 7-1-29 Phila Public Ledger suit against NY syndicate and president of the Ameri Aberdeen, S. D., American and News in Waterbury, Ct., American 4 Republican Times. 4-22-4 can Publishers, on the subject "Why sures staff. 1-28-10 J-25-7 NY Sun-Herald wins suit against paper U.S. Newspaper Law Should be London Mail, Chronicle and Express ex Wolf Point, Mont., Herald 4 Reporter. company. 4-29-10 Codified." tend reader insurance. 2-18-28 8-26-11 Engravers' Union injunction is reaffirmed Insurance campaign begun in Topeka. 4- 29-1 2 A Ramseyer anti-!ottery bill opposed by 3-4-8 Suit over Town Topics. 4-29-14b newspapers slated for hearing. 1-7-4 Passaic Herald insures employes. 3-11-20 SUSPENSIONS Newsp used as brief in court. 4 29 2c Chicago asks court to dissolve Ford in How insuring of readers helps adver NY American wins dispute over bu.l dog junction which provides interference tisers. 8-25-28 price increase. 5-6-6 with sale of Dearborn Independent in London Daily News insures families of Aroostook, Me., News. 7-28-16 Pawhuska, Okla., Capital sued for pub Chicago. 1-14-6 readers. 4-8-25 Berlin Cuxhaven Tageblatt. 9-9-25 lishing letter from reader. 5-20-14 Anti-gambling bill attacks freedom of Ohio Circ Mgrs Assn discuss accident Canadian Municipal Journal. 8-19-11 U.S. court rules on use of Fruit of press, (edl). 1-14-18 insurance. 4-29-20 Canton, China, Press. 10-21-18 Loom trade mark. 10-14-4 Why U.S. newsn law should be codified. Wakefield, Mass., Item and Item Press Coriicana, Tex., Commercial. 8-5-18 Robt L Becckman sues Providence 5-13-18; 5-20-13; 8-3-18; 6-24-18 insures staff. 5-6-9 Crowley, La., Progress. 2-25-21 News; trial deferred. 11-11-21 A'abama ed hear libel law relief plan. London dailies insurance is big burden. Daytona, Fla., Ha ifax Journal. 11-11-15 Providence Journal sued by coal dealer 5-20-6 5-20-12 Flint, Mich., Eve Tribune. 4-29-10b for $20,000. 11-4-22 Tariff bill debate bring accusation by Over one hundred papers insure their Fort Wayne, Ind., Sunday News-Sen Okla Pub Co sued for $100,000 for al senator against newspaper. 7-1-0 employes. 9-9-13 tinel. 9-2-2 leged libel by city registrar. 11-4-22 Brunt of senate wrath borne by Munsey. Worcester Telegram offers accident in Cirard, Kan., Appeal to Reason. 11-11-16 Otto Marx & Co wins $1,250 from Bir 8-5-4 surance. 9 9-16 Hamilton, O., Butler City Democrat. 11- mingham News for commission on sale. Gooding's attack not likely to get very Reader insurance on wane in England. 11-9 1111-9 far. H-12 -11 10-14-24 Iowa Unionist. 7-1-21 New court action in Nonpartisan League Sunday blue laws Piqua, Ohio. 8-10-13 Atlanta Constitution pays first claim. 6- Johnstown. Pa., Ledger (Sunday edition). dispute. 11-11-14 Windsor, Ont., cannot bar Detroit 17- 20 ! » 28 Chas 1 1 Phil ips suit an-st Birmingham Time* under present laws. O-lfi-2 New York Globe offers accident ins. 11- UurtL Del., Leader. 4-22 14 Reporter dismissed. 11-11-6 Sale of Sunday newsps menaced. 12-16-2 18- 12 XIV The Four th Estate January 27, 1923

Canadian Press, Ltd, adds French news Chatham, Ont., Weekly Banner-New*. WIRE SERVICES report. 9-30-29 REMARKABLE YEAR 12-30-15 Canadian Press, Ltd, annual meeting; Clarkston, Wash., Republican. 12-30-13 program. 4-29-7c IS REPORTED BY Cleveland Mail Bag. 10-28-24 Expansion is the word that de Canadian Press, Ltd, expands scope of Clinton, la., Mirror. 9-23-29 scribes the year 1922 among the press serv. 5-0-2 I.N.S. CHIEF. Colorado Springs Gazette. 11-14-28 associations. There was not one Canadian Press, Ltd, Maritime Div an Coronado, Cal., Strand. 11-18-10 which did not increase its facilities nual meeting. 9-2-8 Coronado, Cal., Saturday Night. 11-18-10 and equipment during the year. The Consolidated Press apts J P Yoder NY MORE GENERAL PUBLIC DE Coronado, Cal., La Jella Journal. 11-18-10 Cosmopolitan News Service was a ed. 8-19-20 Crystal Springs, Miss., Meteor. 10-14-25 John Edwin Nevins . aptd ed Consolidated MAND "ALL THE NEWS" LED Dog World Pubg Co., Chicago. 12-23-11 newcomer. The established services Press. 3-18-8 Dover, Del., State News. 2-18-16 made their first use of radio in April. C-V Newsp Serv organized by Cornelius TO NEW ACCOMPLISHMENTS Drumright, Okla., Daily Post. 7-29-11 One notable accomplishment of the Vandcrbilt, Jr. 5-20 21 —DOUBLED RESOURCES GAVE Edwardsville, 111., Republican. 5-6-7 Associated Press during the year was Federated Press chief goes abroad for Elgin, Ore., Reporter. 11-11-19 the completion of its double trunk material. 7-1-11 IT INCREASED FACILITIES Elgin, Neb., Review. 12-9-8 wires from coast to coast and further Marlin E Pew mgr I.N.S. returns from El Paso, Tex., Herald. 8-11-2 Europe. 9-30-17 FOR SERVICE TO CLIENTS. Eufaula, Ala., Citizen. 11-4-2 progress toward double trunking from I.N.S. bureau changes. 9-80-27 Fenton, la., Reporter. 4-1-22 Lakes to Gulf. Under the administra I.N.S. Conn bureau in chg R T Bulkley; Fort Worth, Tex., World. 12-80-2 tion of President Frank B. Noyes and H M Allender resigns. 12-30-26 By M. KoENIGSBERG. Franklin County, Ala., Times. 4-29-21 associates, who so long have served I.N.S. apts David M Church London President of International News Fresno, Cal., Herald. 2-4-2 it, the Associated Press expanded its mgr; Frank E. Mason Paris mgr; Sieg Service. Frost, Tex., Star. 12-9-25 newsgathering facilities in all corners fried Weyer Berlin mgr. 1-21-81. Fullerton, Cal., News. 12-16-6 of the earth and also increased its I.N.S. moves in new building. 1-7-2 The year 1922 is epochal in the his Garrison, Tex., Weekly News. 11-18-8 I.N.S. moves to 21 Spruce St. 3-25-2 tory of International News Service. Goodwell, ok a., Independent. 2-11-26 membership. NY State News Assn banquet. 8-18-20 Glenwood, Wis., Tribune, (wkly). 9-16-25 New Jersey News Serv, Asbury Park, or- It marked the establishment of this Grand Ledge, Mich., Times. 12-16-8 A. P. names corrcsp at, new bureaus in ganized. 3-18-25 newspaper institution as the greatest Harvard, Neb., Courier. 12-23-4 Va, No and So Carolina. 9-80-27 P & A photos est European branch. 11- leased wire service for evening news Harvard, Neb., Courier. 8-5-13 Frederick Roy Martin sails home from 4-29 papers. Harvey ville, Kan., Monitor. 2-11-12 Europe. 9-33-17 Karl A Bickel genl mgr U.P. 10-21-2 At the close of the day's work on Havana, Cuba, Telegram. 4-29-7b A. P. directors meet. 10-7-12 U.P. broadens scope of foreign serv. 12- the last day of 1922, International Herman, Minn., Review. 9-9-25 A. P. new members: 9 26 was sending out the world's news to Hinton, W.Va., News & Leader. 4-8-3 Benton, 111., Eve News. 2-18-19 U.P. makes Basil Capparell gen mgr cen Hudson, Mass., Sun. 8-26-12 Bloomsburg, Pa., Press. 12-9-8 tral div; A F Harrison sales mgr NY American newspapers selling ten and Huntington, La., Journal & Globe. 9- Bradentown, Fla., Herald. 12-9-8 office. 2-4-19 a half million copies every day. That 30-27 Buenos Aires Tageblatt. 2-18-19 Hugh Baillie news mgr U.P. entertained. epitomizes the achievements of this Imboden, Ark., Journal. 5-20-17 Dcadwood, S.D., Tribune. 12-9-8 4-1-13 organization better than any state Imperial, Cal., Enterprise. 11-18? Eustis, Fla., Lake Region. 2-18-19 Charleston, W.Va., Daily Mail installs ment of its conspicuous news beats or Indianapolis, Ind., Times. 6-10-28 International Falls, Minn., Tribune. 12- U.P. 4-8-2 than the expansion of its field. Jacksonville, Fla., Metropolis. 6-8-2 9-8 United Press establishes State Bureau at Men and women everywhere want Jordan, Mont., Gazette. 12-2-8 Iron River, Mich., Reporter. 2 18-19 Charleston, W.Va. 4-15-20 every shred of the news today. Thirty Kansas City, Mo., Post. 5-20-2 & 5-27-8 Lodi, Cal., Sentinel. 12-9-8 W W Hawkins pres U.P. returns from Kansas Homestead, (wkly). 11-4-31 Longview, Tex., Leader. 12-9-8 Europe. 5-13-24 million Americans read newspapers Kennebec, S.D., Prairie Sun. 9-S0-26 Mexia, Tex., Eve News. 2-18-19 United Press Peking bureau in charge of carrying International News Service Keokuk, la.. Gate City. 5-6-4 Mexia Telegram. 2-18-19 Minneapolis man. 7-1-19 despatches because day in and day Kingston, O., Tribune. 3-18-16 Mount Vernon, Wash., Herald. 12-9-8 Universal News Serv moves to Pulitzer out International has furnished the Klamath Falls, Ore., Herald. 2-18-4 Newport, Ark., Independent. 12-9-8 BIdg. 3-25-8 news quicker, better, more accurately, Lacon, 111., Home Journal. 2-18-9 Rapid City, S.D., Journal. 12-9-8 Universal News Serv to expand on Pa and more completely than any other LaFayette, Ala., Sun. 12-9-6 San Juan, Porto Rico, La Correspon- cific Coast. 8-25-29 news agency. La Salle, III., Post. 6-3-81 dencia. 12-9-8 Wash Intelligence Bureau organized. 12- Leaskesville, Miss., Green County Herald. Washington, la., Journal. 12-9-8 2-20 Maintaining throughout the year its 12-16-2 Winona, Minn., Morn Leader. 2-18-19 record for speed and accuracy, Inter I.ecsburg, O., Citizen, (wkly). 11-18-2 A. P. members pleased with new summary GENERAL. national never let down its standards Lennox, S.D., Independent 10-28-19 serv. 12-9-12 Queries must be strictly along news of dependability and reliability. Lincoln, Neb., State Journal. 6-24-22 Texas A. P. Ed meeting and banquet Gal lines. 10-28-11 International beat the field of world Lisbon, la., Herald. 12-23-6 veston. 12-9-18 Speaking of overhead, think of this. correspondents at Genoa, scored con Loudon Daily Mail. 9-23-4 A.P. to add more double track serv. 2- (edl). 12-23-18 spicuously with news of the Turkish London, Ont, Advertiser. 9-28-4 18-4 Press services ready to send by radio. 3- advance and burning of Smyrna, London, Ont, Advertiser. 11-11-9 A.P. directors meeting. 2-18-5 18-11 London Times. 6-24-31 A.P. nominates directors, 2-4-4 Seizure of cables curtails service. 8-12 2 scooped everybody on the war in London Times. 10-28-2 A.P. directors meting February 15. 2-11-4 China, was first with the news of Ire Lorain, O., Journal. 8-26-20 Associtaed Press ed of Ohio guests of land, and the dramatic overthrow of Los Angeles, Cal., Express. 6-10-80 Cleveland pub. 2-25-10 the old Italian government. Louisville New Farmers Home Journal. Geo W Marble elected pres Kansas & NEWSPAPER With resources more than doubled, 11-18-23 Western Mo Assn of A.P. papers. 3- International News Service looks to a Loveland, Colo., Herald. 7-29-18 11-24 GROUPS new year which will surpass anything Manchester, N.H., Mirror. 6-20-4 A.P. members only to attend luncheon. it has ever accomplished in the pre Mansfield, O., News. 2-18-5 3- 18-4 Further organization of newspapers vious years of its existence. Now as Mantorviile, Minn., Express. 9-16-81 Ohio Associated Press Editors annual into groups, largely to achieve more Marine, 111., Telegram. 2-18-29 meeting; Joseph Garretson re-elected ever, its slogan "Get it first — but first Marion, la., Sentinel. 12-2-20 pres. 4-1-7 efficient selling of advertising by terri get it right!" shall be its solemn Marion, O., Tribune. 5-27-5 A.P. and I.N.S. use radio when storm tories or to advertisers desiring to pledge of progress and faith. Marquette, Kan., Tribune. 4-22-14 hits wires. 4-8-2 cover large cities was a feature Marysville, Pa., Journal. 8-12-2S Beneficiaries of A.P. pension fund re development during 1922. Notable in Mechanicsville, N.Y., Hudson Valley ceive $13,722.88. 4-22-9 this field was the further expansion Times. 7-8-20 A.P. coast to coast trunk wires doubled. of the Hearst string and the organi NEWSPAPERS Meridian, Miss., Star. 11-18-2 4- 22-14 zation of the North American News Mertens, Tex., Progress. 12-9-26 The Associated Press, (edl). 4-22-18 Miami, Okla., News. 8-4-24 Two busy days for A.P. conv; A.P. and paper Alliance, a co-operative feature SOLD Middletown, Del., New Era. 11-16-16 executives. 4-22-4a producing and distributing association Middletown, N.Y., Herald half int sold Ports of officers and dirs A.P. 4-22-6a of large newspapers all over the Alamosa, Colo., Journal. 3-25-9 to R S Carver. 3-18-2 & 7a country. Albia, la., Union. 4-22-26 Milton, Ore., Eagle. 2-26-15 Candidates for office in A.P. ;Ports. 4- Anderson, S.C., Tribune. 9-23-4 Minden, Neb., News. 5-27-27 22-10a American Newsp League chosen tempo Ardmore, Okla., Press half int sold to Missouri Homestead, (wkly). 11-4-81 Lieutenants of Martin in A.P. manage rary name for what later became Na J A Floyd. 3-4-24 Montclair, N.J., Herald. 2-25-8 ment. 4-22-1 2a tional Newsp. Inc. 1-28-15 Athens, Ont., Reporter. 8-26-13 Montesano, Wash., Vidette. 11-14-29 47 papers added to A.P. roster in yr. 4- Natl Newsp. Inc permanently organized Augusta, Me., Kennebec Journal. 12-2-2 Montezuma, Kan., Press. 3-11-21 . 2213a to sell color adv. 2-4-2 Austin, Tex., Statesman. 7-8-12 Morton, Wash., Mirror. 3-11-21 Double leased A.P. wire service large Cleveland Plain Deaer and Buffalo Ex Austin, Minn., Mower County News. 9- New Bedford, Mass., Standard & Mer cities. 4-22-13a press join art gravure group. 3-18-17 30-17 cury. 2-11-31 Past and present of A.P. Part 1. 4-22- 100 large dailies join feature alliance. Baker, Ore., Herald. 9-2-6 New London, Wis., Press. 2-4-13 8d. 7-1-12 Barnesville, O., Enterprise. 4-8-12 Norristown, Pa., Times. 12-30-2 A.P. E. Lansing Ray, chosen director; North American Newsp Alliance organ Baldwin, L.I., Record. 5-27-18 North End, Quebec, Messenger. 9-80-10 other officers re-elected. 4-29-2 ized. 6-17-15 Beaver, Pa., Argus & Radical. 3-11-9 Oskaloosa, la., Times, (wkly). 8-11-13 More expansion a head of A.P. this yr. Seventy Iowa papers join in weekly mag Bentonville, Ark., Weekly Democrat. 4- Oakland Post Enquirer. 9-2-2 4-29-4 feature. 7-8-8 Birmingham Age-Herald. 10-21-4 Oelwein, la., Iowan. (tri-wkly). 12-23-10 Associated Press; an inspiring compli Wisconsin dailies form league. 7-29-8 22-12a Okmulgee Democrat. 11-4-7 ment, (edl). 4-29-18 N.A. Newsp Alliance apts Lorcn Picker Blackwcll, Okla., News & Sun. 5-6-8 Quebec Chronicle. 11-18-4 A.P. past and present; part 3. 5-20-25 ing genl mgr. 8-5-2 Boonton, N.J., Weekly Bulletin. 9-2-13 Orange, Tex., Leader. 5-13-28 Michigan Associated Press Edl Assn dis Govt can break up chains of papers if Boston Telegram. 7-22-2 Oshawa, Ont, Reformer. 8-12-88 cusses election serv. 6-3-4 occasion arises. 8-5-15 Bradentown, Fla., Herald half int sold. Oswego, N.Y., Times. 6-24-15 A.P. ex com meets. 6-24-6 Don Seitz warns agst chain papers, fl- 8-12-27 Paris Telegram. 3-11-11 Ohio A.P. Editors plan for election. 6- 10-4 Bradentown, Fla., Journal. 9-2-8 Passaic, N.J., News. 2-4-10 24-28 Allied Newsp, NY, opens San Francisco Brandon, Tex., News. 12-9-26 Passaic News. 10-28-6 A.P. moves So Div offices to Atlanta. 6- office. 9-16-19 Bristol, Pa., Gazette. 9-23-24 Pensacola Journal. 9-23-2 24-14 Scripps-IIoward acquire Scripps-McRae Bridgeport, Cal., Chronicle-Union. 12-2-6 Peru, Ind., Chronicle. 3-25-11 Bismarck Tribune adds A.P. 6-24-19 League; Col Milton A McRae retires. Brockton, Mass., Times. 8-12-29 Phoenix Girard, Ala.t Journal. 11-25-8 New A.P. Assn in So Dakota. 6-24-22 Roy W Howard buying his int. 11-4-2 Butte, Mont., Gazette. 12-80-4 Placerville, Cal., Mountain Democrat. 7- New A.P. body formed in North Dakota. Hearst nears two-score market in publi Canton, Kan., Monitor. 2-11-12 1-20 7-1-10 cations. 11-4-8 Casper, Wyo., Tribune. 9-2-6 Portland, Ind., Commercial-Review. 5- Connecticut A.P. chief honored by state Texas Daily Press League forms ad bu Cedar Rapids, la., Republican. 9-23-8 6-26 editor-members. 7-1-10 reau. 12-2-20 Chariton, la.. Leader. 9-9-28 Pottstown Ledger. 9-16-27 Youngstown Telegram surrenders A.P. Texas Daily Press League to merchan Charleston, S.C., American. 11-4-2 Princess Anne Marylander & Herald. 3- franchise. 8-5-8 dise Lone Star State. 12-23-11 Chatham. Ont, News. 12-30-16 25-25- XV January 27, 1923 The Fourth Estate Providence Tribune. 7-8-3 Pittsburg, Kan., Headlight issues rotary INDUSTRIES ALIGN SPECIAL Quebec Chronicle. 12-16-2 club number. 11-4-28 Racine Agriculturist. 11-4-7 Portland, Ore., Journal 20th anniv ed. Rapelje, Wis., Advocate. 9-30-81 8-26-25 TO CONSERVE AGENCIES Randolph County, 111., Chester Tribune. Prairie du Chien Courier 75th birthday 10-28-15 ed. 3-18-25 FORESTS. Directors of special representatives Rapid City, S.D., Journal. 12-23-4 San Antonio, Tex., Light pioneer edi nad newspapers having special repre Reno, Nev., State Journal. 8-12-11 tion. 11-11-8 NEWSPAPER PUBLISHERS AND Rockaway, L.I., News. 211-30 San Francisco Chronicle prints 226 page sentatives were issued by The Fourth Roclcport, Tex., Pilot. 11-11-6 Shriner's edition. 7-1-26 PAPER MILLS WORKED IN Estate April 22 and December 23, SL Claireville, 0., Gazette. 4-8-12 Santa Monica, Cal., Outlook issues ro 1922. St John. N.S., Journal. 12-9-27 tary club edition. 11-18-8 HARMONY DURING 1922 TO St. Louis Star; Frank Potts Glass buys Scranton, Pa., Scrantonian 26th anniv an int. 12-30-6 number. 4-8-20 OBTAIN LEGISLATION, AND Chas A Abrahams succeeds late E L Mc- San Anselmo, Cal., Hera'd. 12-2-26 Sioux Falls, S.D., Commercial News MANY INDEPENDENT STEPS Arthur at Montreal. 12-2-2 San Francisco Call-Post. 10-7-22 farm equipment. 5-27-29 A broad view of future aims of specials. San Fernando, Cal., Sun. 12-2-11 South Orange, N.J., Record Easter edi FURTHERED THE AIM. 4-22-15c Santa Monica, Cal., Outlook. 11-18-8 tion. 5-20-19 Alcorn-Seymour moves to Marbridge Sioux Falls, S.D., Commercial. 4-8-4 Staten Island Advance automobile ed. Bldg. 4-15-27 2-25-16 By Warren B. Bullock, Tribute to Paul Block by staff on 21st South Solon, O., Advance. 4-22-27 Topeka Capital building edition. 4-8-25 anniv his founding of bus. 1-7-21 Snohomish, Wash., County Tribune. 5- Washington Times food show supplement. Secretary, National Forestry Program Paul Block, Inc opens London office. 3- 87-29 Committee. 11- 15 Springfield, 0., Sun. 4-8-4 Washington 2- 11-22 Post Rotary Club number. Brims & Webber starts in NY. 6-10 34 Springfield, O., Sun. 6-13-27 3- 18-2 The year 1922 was a great year Col Mortimer D Bryant made Brig Gen. Sleele County, N.D., Observer. 9-23-29 Washington Times auto tabloid. 6-24-19 for forestry in the United States, if 4-16-16 Sulphur, Okla., Times. 11-25-2 White Plains, N.Y., Daily Reporter auto not in fact, the greatest yet known Cone, Hunton & Woodman adds A W Tahlequah, Okla., Democrat Leader. 11- Pinnell to staff. 8-26-16 4-12 Wilmington, edition. 3-25 N.C., 20 Morning Star state by this country. Con, Hunton & Woodman opens St Troy, Ala., Messenger. 11-25-4 The final telling blow of the year Louis office. 5-13-2 Tulsa, Okla.. Tribune half int to J H Winston-Salem, edition. 9-30-29 N.C., Twin City Sentinel was the message of President Harding Chicago special to give ball for charity. Perry. 6-S-2 Rotary Club ed. 4-1-XXVI to congress on December 8, when he 4-1-8 Tuscaloosa, Ala., News. 10-7-24 Winnipeg Free Press 50th anniv. 11- said : Geo B Donnelly opens office in Phila. Utah Farmer. 6-20-28 18-20 8-11-15 Utica, N.Y., Herald-Dispatch. 4-22-6 Winston-Salem, N.C., Sentinel Masonic "We must encourage the greatest Facts are first tool of spec agcy selling. Utica, N.Y., Observer. 4-29-2c possible co operation between the fed 12- 23-XIV Venice, Cal., Herald. 7-1-22 Ypsilanti, edition. 7-8-14 Mich., Ypsilanti-Prcss dollar eral government, the various states, Fralick & Bates move Chicago offic« tt» Vermillion, S.D., Plain Talk. 2-11-2 and the owners of forest lands, to the 605 N Michigan av. 11-26-18 Washington Herald. 11-18-2 day edition. 11-18-12 end that protection from fire shall be ■ George W Gibbs est Geo W Gibbs, Inc. Waterbury, Ct.t American. 2-25-9 made more effective and replanting 1-21-15 Waterloo, la.. Dairy Farmer, (semi Hamilton-DeLisser opens Chgo office, 127 monthly). 8-36-2 encouraged." N Dearborn. 4-22-23 Waterloo, la., Times-Tribune. 4-8 23 ANNIVERSARIES Forestry sentiment is growing na I A Klein opens Chicago office. 2-18-15 West Point, Miss., Times-Herald. 4-15-26 tionally, as evidenced by the fact I A Klein moves to 50 E 42nd st. 4-1-3 Wichita Falls, Tex., Record-News. 4-8-4 that 1922 opened with the devoting List of spec rep and their newsps. lt- Wilmington Dispatch. 8-19-11 Chippewa Falls, Wis., Gazette first anniv. of an entire week to a study of this 23-111 York, Pa., Dispatch. 8-19-2 11-11-22 problem by the agricultural committee Lorenzen & Thompson apts Fred L Hall Voungstown, O , Telegram. 3-11-2 Dover, Del., State News twenty-first an of the house of representatives, on the on Pacific Coast. 5-6-15 Zanesville, O , Dispatch. 7-1-9 niv. 0-3-24 Snell bill, sponsored by the national Lorenzen & Thompson open Detroit of Enid, Okla., Daily Eagle celebrates 29th fice, Kresge Bldg. 12-9-31 yr. 10-7-8 forestry committee, which included J E Lutz, Chicago moves to Tower Bldg. SPECIAL Garland, Tex., News 35 yrs old. 4-22-4d the American Newspaper Publishers 1-21-6 4-23-16 Association, the National Lumber J P McKinney & Son moves to 19 W George Riley Hall Henryetta, Okla., Manufacturers Association, the Asso 44th st. 4-22-7 EDITIONS Free-Lance 20 yrs with paper. 12-28-17 ciation of Wood Using Industries, and M C Mogenson & Co, Inc, San Fran Gloversville, N.Y., Herald 25th anniv. several more local organizations of cisco, takes over W R Baranger Co. Albert Lea, Minn., Tribune Xmas num 4-8-22 wide influence. 318-27 ber. 13-23-6 Gonzales, Tex., Inquirer celebrates 69th Nicoll & Ruthman move to 342 Madison Amsterdam, N.Y., Recorder club edition. anniv. 7-1-29 The hearings by congress on the Ave. 4-8-26 2 25 31 Janesville, Wis., Gazette seventy-seventh forestry question were the most ex G Logan Payne Co apts F C Veon, Los Beaumont, Tex., News fall number. 9- anniv. 8-19-5 tensive ever devoted to forestry by Angeles. 6-24-21 30-24 John H Harrison ed Danville, 111., Com any organization, private or public, G Logan Payne Co admits Cornelius Cartbage, Mo., Eve Press anniv number. mercial-News 25 yrs with paper. 11- and the facts developed will result Vanderbilt, Jr, as director. 12-2-4; to 4-8-25 25-13 in eventual national action for the Powers & Stone establishes agcies NY Casper. Wyo., Tribune industrial edition. London Sunday Times 100 yrs old. 11* establishment of a national forestry and Chicago. 1-31-14 3 4-23 4-25 policy. . Powers 8c Stone moves to Aeolian Bldg. Clarksburg, W.Va., Telegram fall fashion Nashua, la., Reporter twenty-eighth an 3-18-27 number. 10-14-29 The Chamber of Commerce of the Powers & Stone open Boston office. 6- Columbus, O., State Journal stadium edi niv. 9-2S-15 United States named a forestry com 17-9 tion. 11-4-5 NY Daily News three years old. 7-8-21 mittee, which traveled 1 ,000 miles Rep Assn of Chicago elects F E Craw Columbia, Tenn., Maury Democrat auto NY Tribune 81st anniversary. 4-8-13 visiting all of the country's lumber ford pres. 12-23-IV number. 4 23-12 Passaic Daily News has forty-fifth birth- producing regions, as to the effort of Schlesinger & Brant organize in NY. 8- Concord, N.H., Patriot new home edi day. 8-12-1S the organized business interests of the 19-9 tion. 10-14-20 Passaic, N.J., Herald fiftieth anniv. 6- country to learn the facts, upon Select Country Newsp Assn, Inc est by Decatur, 111., Review school section. 2- 10-20 Joseph F O'Neill. 2-25-16 11-31 Phila. Evening Bulletin 75 years old. which a future national forest policy Semi-Annual Directory of Special Rep Elgin, 111., Courier historical number. 4 29-61) could be predicated. and newsp having rep. 4-22-3c 9-9-27 Seattle Union Record fourth anniv. 6- New advance steps were taken by Seraphine & McDevitt incorporated under Elk City, Okla., Southwestern Press the paper industry of the United name Geo A McDevitt Co, NY. 2-4-16 Xmas edition. 12-23-11 3-31 States toward providing a future Six Point League to hear A H Deute. Erie, Pa., Dispatch-Herald 102nd anniv Seattle Times silver jubilee. 7-29-17 permanent supply of raw material ; by 3- 18 27 edition. 11-4-8 Toronto Daily Mail golden jubilee. 7- the development of the national cam Six Point League election; Ralph R Frederick, Md., News-Post installs boost 29-11 paign for better forestry knowledge Mulligan pres. 6-3-2 er. 3-11-24 The Washington Star at seventy, (edl). Lee L Spach joins I A Klein. 3-4-15 Gloversville, N.Y., Herald historical edi 6 20-16 by the paper mills. The woodlands Specials usually like their jobs and here's tion. 9-16-13 Wichita, Kan., Eagle 50 yrs old. 4-22-4d section of the American and Pulp why. 4-22-lOc Great Falls, Mont., Tribune auto and Wichita, Kan., Eagle celebrates golden Association, tentatively formed in the Special rep a prosperity builder, (edl). fashion number. 3-25-25 anniv. 10-7-2 fall of 1920 as an organization of the 9-9-18 Hsckensack, N.J., Bergen Record new Winnipeg Free Press 50 yrs old. 11-18-20 foresters and woods superintendents Stevens & Baumann open offices in Los Halifax home edition.Morning 9-23-9 Chronicle Arcadia edi Yankton, SD., Daily Press and Dakotan in the paper industry, became a per Angeles and San Francisco. 11-18-14 tion. 7-1-23 forty-seventh anniv. 5-20-19 manent organization, and a recognized represent London Times in U.S. 12-2-* Houston Chronicle rotogravure edition. factor in the organized activities of R E Ward Special Agcy incorporated. 9-23-23 the paper makers of the country. 4- 22-9 Huntington, Ind., Press industrial edi The Bogalusa Paper Company of John B Woodward est Detroit office. 6- tion. 11-11-4 ENGRAVING Bogalusa, La., a subsidiary of the 6-9 Johnstown, Pa., Tribune industrial edi Great Southern Lumber Company, Young & Ward est in Chicago. 1-28-27 Kingston, tion. 10-14-10 Ont., Daily Standard dollar NY Photo-Engravers return after strike; announced as 1922 neared its close, day ed. 2-11-27 no wage change. 1-14-6 that it was such a believer in for Lexington, Ky., Herald twenty-fifth anniv. Meyer-Martin act proposed at Albany. estry that it had turned over the REPRESENTATION 3-11-21 2-4-17 state authorities for technical forest London Times Fourth of July number. Print by engravings in Paris printers' management, 53,000 acres, upon which (NEW) 7-8-31 strike. 2-18-28 timber will be grown under state law. Mobile, Ala., Register trade review. 9- American Photo Engraving conv date set. to provide a permanent raw material Baltimore Times to Howland & How- Muskogee, 16-22 Okla., Times-Dem state fair 415-14 supply for its paper mill. This is land. 12 30-13 edition. 10-14-14 Engravers' Union injunction is reaf the biggest forestry step taken by any Bluetie:d. W.Va., Telegraph to E Katz New Years Number Chicago Journal of firmed. 4-29-12a of the southern states members of Special Ad Agcy. 10-21-20 Commerce. 1-7-13 Scale in NY under fire. 12-2-10 the American Paper and Pulp Asso Brockton, Mass, Times to E. Katz Kites, O., Register booster edition. 12- Electrotypers to receive same pay until ciation. Special Agcy. 10-28-18 30-10 Oct 1. 5-27-4 In Canada. Price Bros. & Co., a Champaign, 111., Evening Herald to G Oklahoma Tribune Christmas edition. 1- Powers goes abrd for new color process. great news print making organization, Payne Co (Western), Payne, Burns & 725 7-29-10 has turned over to the absolute con- Smith (Eastern). 11-4-4 Passaic, N.J., Herald fiftieth anniv num Amer P.E. Assn elects; Adolph Schuetz Cleveland Commercial to Powers & ber. 6-10-20 pres. 8-5-11 (Continued on Page XXX) Stone. 3-18-14 XVI The Fourth E

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R. HOE 504-520 Grand Str 7 So. Dearborn St. 109-112 B CHICAGO, ILLINOIS LONDON, r E, January 2(., 1923 XVII

of a Publisher it it was either because the impelling consideration was price fully the respective merits of the different machines offered, or id with our high standard of manufacture, prevented us from

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& CO. , New York City ugh Rd. 7 Water Street ;. 1, ENG. BOSTON, MASS. XVIII The Four th Estate January 27, 1923 Dublin, Ga., Courier-Herald to Fost, Huntsville, Ala., Times from American Landis & Kohn. 8-19-26 Press Assn to Frost, Landis & Kohn. PRESIDENT POSTAL Edenton, N.C., News to Frost, Landis 2-18-27 & Kohn. 9-30-6 Johnson City, Tenn., Chronicle from El Centro, Cal., Imperial Valley Press American Press Assn to Frost, Landis HARDING A.N. P. A. protests second class rate in (Pacific Coast) to M C Mogenson & Co. & Kohn. 5-13-27 crease. 2-11-2 11-18-19 Kansas City Journal & Post (Eastern) Active participation in the move Natl Pub Assn protests proposed rate in Fresno, Cal., Bee to O'Mara & Orms- Lorenzen & Thompson (Western) Verree ment which succeeded in procuring crease. 2-11-4 bee. 10-21-20 & Conklin. Also Kansas City Post- Jour for the press the privilege of using Sec Mellon's attitude toward newsp. Huntington, Pa., News to Thos F nal (Sunday edition). 7-15-26 (edl). 2-11-18 Clark Co. 9-30-6 Keokuk City, la., Gate City from naval radio stations and his favorable Six trade bodies act to have rate re Manchester, N.H., Mirror to Powers Payne, Burns & Smith to M C Watson. attitude toward publishers' efforts to lieved. 2-18-2 & Stone. 8-12 2 7-15-26 procure relief from war-time postal Will Hays dinner set for March 8. 3-4-* Naugatuck, Ct., News to Richard W Lakeland, Fla., Star-Telegram to Frost, rates were outstanding features in American Publishers Conf meets on Cooke. Landis & Kohn. 10-14-6 President Harding's relationships with Kelly bill. 11-25-4 NY Journal of Commerce to Conge/ Long Island City, N.Y., Star from the newspapers. In many other ways Second class postage volume falls off. & Schaefer (Pacific Coast). 8-19-26 Ralph R Mulligan (Eastern), C J An he gave evidence that the newspapers 12-9-2 Oswego, N.Y., Palladium to Frank K derson (Western) to Hamilton-De Lisser. and newspaper men are still a chief Foreign mail ruling for newsp modified. Northrup (National). 1-28-14 9-2-8 1-21-27 Oswego, N.Y., Times to David J Ran Norristown, Pa., Herald from George interest with him. Congress favors removal NY post office. dall. 8-5-27 B David Co. to J P McKinney & Son. 1-28-2 Paterson, N.J., Times to Stevens & 9-23-2 Apts Lillian Russell special emigration Hays given farewell by jn'sts. 3-4-20 Baumann. 11-11-13 Nyack, N.Y., Journal from Jas O'Fia- investigator. 1-14-19 Campaign for lower mail rates on in Peekskill, N.Y., Star to Frank R herty to Geo B David Co. 12-9-2 Congratulates oldest employe Marion Britain. 3-11-22 Northrup. 9-23-26 Oakland, Cal., Post-Enquirer from Star. 1-7-88 Form permanent body to effect postal Reno, Nevada, State Journal to Ben Cone, Hunton 8t Woodman to Prudden, Congratulates James A Easton new relief. 3-18-2 jamin & Kentnor. 10-7-26 King & Prudden. 11-25-27 owner Canandaigua, N.Y., Messenger. Longworth will present postal relief bill; Rochester, N.Y., Journal and Sunday Oakland, Cal., Post-Inquirer from Bert 1- 21-21 American Pub Conf to meet. 8-25-2 American to Payne, Burns & Smith Butterworth (Pacific Coast) to M C Letter to Seattle Press Club on model Speed newsp mail Bartlett orders. 4-1-4 (Eastern) G Logan Payne Co (Western). Mogenson & Co. 6-3-26 paper. 1-28-11 Out-Haysing Mr Hays. (edl). 4-1-10 9-16-12 Omaha Bee (Western) from John Re-elected chrm Marion, O., Star. 2-4-4 Newsp clippings will keep postmaster- Scranton, Pa., Sunday Dispatch to Glass to Prudden, King & Prudden (Na Nose for news still sharp. 2-11-4 general posted. 4-1-20 Thos F Clark & Co. 3-11-27 tional). 3-11-27 Apts Melville £ Stone Naval Academy American Pub conference presents aims to Tampa, Fla., Sunday Citizen, Brooklyn Orlando, Fla., Sentinel from Robt E Bd of Visitors. 2-11-19 23.000 pub. 4-8-12 Rural Messenger, Disabled American Ward to Frost, Landis & Kohn. 2-18-27 Urges House com to pass radio bill. 2- To help yourself, (edl). 4-8-18 War Veteran Weekly to Chas F Clark 18- 4 Publishers heartily support American Paducah, Ky., Sun from Payne, Burns Stays up until 4 a.m. to write speech. Publishers Conference. 4-15-8 Co. 7-8-26 & Smith to Alcorn-Seymour Co. 2-18-27 2- 18-23 Hope of postal relief bright says Thoma- Winston-Salem, N.C., Journal to Ben Paris, Tex., News from American Guest of Natl Press Club. 3-11-4 son. 4-29-10 jamin & Kentnor Co. 6-8-12 Press Assn to Frank R Northrup. 9-23-2 That Newsp Sense, (edl). 3-11-18 Australia cuts postage rates on papers Phoenix, Ariz., Republican from Robt Correspondents trail Harding to Florida. to U.S. 6-18-4 E Ward to Williams, Lawrence & Cres- 3- 18-13 CHANGES IN mer Co. 8-19-26 Plan may pave way to use of Naval Pittsburg Press from John Glass radio. 4-1-2 REPRESENTATION (Western) to I A Klein. 4-1-18 Lillian Russell reports on emigration Pittston, Pa., Gazette (Eastern) F trip. 4-1-11 POSTAL RATES Aberdeen, Wash., World, Walla Walla, Smith Special Agcy (Western) A R Gives reporters the slip. 4-1-XXVIII Wash., Bulletin, Wenatchee, Wash., Keator to Hamilton-De Lisser. 10-28-19 Newsp man made marshall by Harding. World, Yakima, Wash., Herald-Repub Pottstown, Pa., Ledger from American 4- 8-6 Pressmen's Union asks Harding to re lican (Eastern) from Prudden, King & Press Assn to S G Lindenstein. 0-16-21 Ed in White House needs no bosses. 4- duce second class rate. 1-14-4 Prudden to Verree & Conklin. 3-11-27 St Louis Globe-Democrat from R J 8-21 Concerted fight on mail rates is planned. Amarillo, Tex., Tribune from Ameri Bidewell Co (Pacific Coast) to C Geo Sensation over engraving bu shake-up 2-25-2 can Press Association to Frost, Landis Krogness, headquarters San Francisco. has not yet died down. 4-8-6 Ahead, and in step. (edl). 2-25-18 & Kohn. 4-8-15 2-4-15 Drops in as Lasker dines capital scribes. Pub unity is made plan to Congress. 4- Atchison, Kan., Globe (Eastern) from St Thomas, Ont., Times-Journal from 4-16-8 1-6 Ward & Lewis to Prudden, King & Finucan & McClure (Western) to Ste Another ed places stamp of approval on House passes bill fixing proof sheets post Prudden. 8-2-27 vens, Gibbs & 'Baumann (National). 1- Harding as president. 4-22-12d age. 4-22-4 Billings, Mont., Gazette from Benjamin 28-14 Invited to attend AACW conv. 4-29-10 A-P.C. meets to spur action on Kelly & Kentnor to Prudden, King & Prudden. South Bend News-Times from Cone, Harding's traits as editor. 4-29-31 Bill. 12-9-4 12 2-26 Hunton & Woodman to Lorenzen & Fails to get place on Newsp Golf Club Relief thwarted by house committee; A. Booth papers of Mich., Grand Rapids Thompson. 0-30-27 team. 6-8-11 P.C.'s efforts balked. 12-16-1 Press, Flint Daily Journal, Saginaw Superior, Wis., Telegram from Story, President Harding and the newsp. (edl). A call to arms on the postal situation, News-Courier, Jackson Citizen Patriot, Brooks & FinJey to Hamilton & De Lis 6-10-24 (edl). 12-16-18 Bay City Times-Tribune, Muskegon ser. 7-8-12 May end his talks to reporters. 6-10-27 Bill for postal rate relief presented. * Chronicle, Ann Arbor Times associated Warren, O., Tribune from Ralph R Favors postal rate reductions. 6-24-8 17-9 in Western representation with Washing Mulligan (Eastern), C J Anderson Editor again on visit to Marion. 7-8-18 Harding and Cabinet favor postal reduc ton Star, Indianapolis News, Detroit (Western) to Alcorn-Seymour Co. 7- Member new NY Newspaper Club. 8- tions. 6-24-8 News, Baltimore News & American, Mon 15-26 19- 15 Wiley urges support for postal reduction treal Star by J E Lutz. 1-21-26 Waterloo, la., Tribune from E Katz Resents surveillance of scribes. 9-2-2 bill. 7-1-4 Bridgeport, Ct., Post-Telegram from Special Agcy to Cone, Hunton & Wood Why not fewer hours for our Presi Postal relief to wait until Dec. 7-1-4 John Glass ( Western) to I A Klein. man. 4-22-9 dents? 9-16-18 Conference still pushing mail rate relief. 4-1-18 Waterville, Me., Sentinel from Julius Take hand in tax muddle, (edl). 9-16-18 7-15-4 Calgary Albert an from Chas E Miller Mathews to Powers & Stone. 7-29-26 Harding, the bonus, and the daily press. Would fix mail rates to fit circulation. (Eastern) to Gilman, Nicoll & Ruthman. Wilmington, O., News-Journal from (edl). 9-23-16 7- 16-4 0-16-21 Robt E Ward (Eastern) A E Clayden Joins Amer Society of Editors. 11-25-2 Mail weighing plans near completion. 7- Cedar Rapids, la., Republican from (Western) to John W Hunter. 12-2-26 Casts ballot in Natl Press Club election. 22-11 La Coste & Maxwell to G Logan Payne Winston-Salem, N.C., Journal from 12-28-15 P.O. further plans for mail weighing. Co. 10-14-6 Bryant, Brunson & Griffith to Benjamin 8- 6-6 Cincinnati Inquirer from John Glass & Kentnor. 6-24-14 Best fight postal law by easy stages. to I A Klein. 3-4-14 (edl). 8-19-18 Cleveland News and Sunday News- WASHINGTON Rossdale knows post office inside out. 6- Leader (National) from Paul Block to FOREIGN COR. 17-8 Seraphine & McDcvitt. 1-28-14 COR. Publishers line up for hearing. 8-19-2 Colorado Springs, Col., Gazette from John M Branham Co to Prudden, King Overseas Writers first anniv. 6-10-4 CI ml on W Gilbert author of Mirrors of & Prudden. 7-15-26 All serene now after Hague skirmish. 6- Washington. 9-16-12 Columbus, O., Dispatch (Eastern) from 24-3 Vacancies in ranks of capital scribes. 12- I A Klein to O'Mara & Ormsbee. 8-26-10 Corresp carry light, (edl). 6-24-16 2-19 MAIL TUBES Columbus, O., Dispatch from John Express appreciation to Arms Conf com. House press seating re-arranged 12-16-6 Glass (Western) to O'Mara & Ormsbee. 1-21-14 Cabinet members Gridiron dinner. 12-16- 2-18-27 Win praise of Sec Hughes. 2-18-16 14 Restoration discussed by Postmaster Gen Danville, 111., Press (Western) from Assn de la Presse Anglo-Americaine White House Corresp Assn annual din Hays and Joint Com. 1-7-6 Allen-Klapp Co. to J K Groom. 11-18-27 Paris increases membership. 2-25-24 ner. 12-23-20 Pneumatic mail tubes needed in all big Dayton, O., News & Springfield News Assn of Foreign Press Correspondents Senators humble chesty scribe golfers. cities, (edl). 1-7-18 (Western) from John Glass to I A annual dinner, W F Bullock pres. 3- 7- 1-10 Congress authorizes Hays to make con Klein. 2-18-27 4-8 Probert replies to Rascoe. 7-22-7 tract for NY restoration. 1-14-2 Denison, Tex., Herald from Payne, Overseas writers appoint board managers. Press gallery assailed by Heflin. 8-5-2 Philadelphia asks return of. 2-11-2 Burns & Smith to E Katz Special Agcy. 3-11-4 Reed and Sproul visit Senate reporters. Burleson's hand still seen. 2-25-2 6-10-30 Overseas writers open banquet season. 8- 19-8 Senate acts to restore tubes in NY. I- Douglas, Ariz., Dispatch from Robt E 3-18-8 John Mez of Frankfurter Zeitung arrives 11-4 Ward to G Logan Payne Co. 8-19-26 Foreign writers numerous at Tacna-Arica in Washington. 1-14-6 Senate votes in favor of tubes for NY. Doylestown, Pa., News from American parley. 5-20-26 Chauncey C Brainerd, Louis William 8-25-2 Press Assn to S G Lindenstein. 8-26-10 Strayer and William G Hughes killed Will prevent robberies says Congressman Durham, N.C., Herald from Frost, in Knickerbocker theatre disaster. 2-4-2 Rossdale. 4-15-28 Landis & Kohn to E Katz Special Agcy. Edwin Hood is daddy of them all. 2- Mulvihill backs fight for tubes in Pbila. 9-23-2 WORLD PRESS 18-12 4-29-2C Florida Group of Newspapers, Daytona White House Corresp meet; elect Russell Are restored by Congress. 6-20-15 News, Deland News, Gainesville Sun, CONGRESS Young pres. 3-11-19; annual dinner; Philadelphia asks mail tubes restoration. Lakeland Telegram & Orlando Sentinel Sen Frelinghuysen offers his yacht 4- 7-1-28 from Robt E Ward to Frost, Landis & 8-6 To be restored in NY and Phila. 7-29-4 Kohn. 2-26-21 Dean Walter Williams home from Hono Trail Harding to Florida. 3-18-13 Phila resents delay. 9-9-2 Fresno, Cal., Herald from Wm J Mor lulu. 2-4-4 Karger gives glimpse of official life. 3- Serv in NY to be resumed in Oct. 9- ton Co. to Benjamin & Kentnor Co. 6- Meeting. 8-18-19 18-25 16-17 18-27 Record of proceedings in book form. 9- Washington Newspaper Golf Club or Pneumatic mail tube serv resumed. 10- Gary, Ind., Post-Tribune from Frank 2310 ganized ; William E Brigham pres. 4- 7-29 R Northrup to Knill-Burke. 7-15-26 Spain wants next meeting. 10-14-12 2915b Delay in Phila restoration. 12-30-2 The Fourth Estate XIX Clark, Lawrence D — resigns as mgr Big- Cosmopolitan News Serv starts in NY STAFF CHANGES bee Ariz, Daily Review. 4-8-2 NEWS VALUES 2- 25-10 Clemens, Will M — mng and assoc at Earl C Reeves aptd news editor Cosmo Knoxville Journal. 12-16-19 politan News Service. 3-4-10 Aasgaard, Luther I— aptd mgr Nevada Clemens, Will M — aptd mng and assoc For the convenience of editors and Columnists falls on barren soil in colleges. la. Representative. 1-28-19 _ ed Knoxville Tenn, Journal and Tri students of journalism the following 3- 18-11 Abbot, Willis J— aptd ed Christian Sci bune. 12-16-19 summary of ideas expressed as to Gospel used as feature in Topeka State ence Monitor. 2-4-2 Clogston, Charles W — resigns as mng ed useful. Repeated criticisms of Journal. 3-18-13 Aleshire, Morris B — aptd art dir Chicago Denver, Colo., Express. 9-9-19. interesting. Repeated criticisms of Key West, Fla., Citizen human interest Tribune. 10-7-26 Cloud, Dan — resigns as ed Montesano column. 8-18-81 Alexander, E V — aptd bus mgr Bell, Lai, Wash, Vidette. 11-11-19 news treatments indicated that a trend King Features entertains publishers. 4- Herald. 11-11-19 Coakley, John P — trans to Washington away from sensationalism may result. 29-12 Allison, J C— aptd bus mgr Marysville bu Detroit Journal, Toledo Blade and' How readers greet Bible in daily press. Cal, Appeal. 8-12-14 Newark NJ, Star-Eagle. 9-2-19 Events have but fleeting news value. 4- 15-12 Ambler, Ray— resigns as mgr Odebolt Cody, M B — resigns as mng ed Strat (edl). 1-7-18 Bluefield, W.Va., Telegraph prints Bible la, Chronicle. 11-4-19 ford Ont, Beacon. 8-26-19 Writers must use correct names in copy. serially. 6-18-19 Anderson, A H — aptd mer and pro mgr Cohen, Harry — aptd ed Virginia Minn, 1-7-S8 Creator of Hall Room boys tells where Syracuse, NY, Herald. 10-21-17. Daily Virginian. 8-11-19 News from Washington attracts everyone. he got idea. 6-20-21 Anderson, Martin — resigns as mng ed Collins, James S — aptd asst tel ed NY 1-14-21 Publishers called for baggage rate hear Wichita Falls Tex, Record-News. 10- World. 5-13-25 Hints from NY Eve Post style book. 1- ing. 9-9-2 28-17 . Conn, Edward L — aptd ed-in-chief Japan* 14-25 Canadiana, Ltd, organized in Ottawa. 9- Anderson, Martin — aptd ed Austin Tex, Times and Mail. 4-29-4b NewspNewsp not duty bound to pub all news. American. 10-7-17 Cook, E E — aptd ed-in-chief Scripps- (edl). 1-21-18 9-20 Ardell, Herbert S— aptd asst ad mgr NY Howard Ohio group. 12-30-4 Boston Herald discusses what is news; Newsp show strong front at baggage rate Times. 4-29-6B & 5-20-5 Cook, John C — aptd bus mgr NY Globe. value varies according to community. hearing. 9-16-2 Auer, George J — aptd rotor mgr NY Tri 9-16-4 1-21-25 NY Times and Chicago Tribune buys bune. 9-30-4 , , Cook. Leo P — aptd mng ed Sheboygan- Evil influences in the news. 1-28-29 Lloyd George memoirs. 9-23-4 Barbanell, Solon— aptd ed-in-chief Brook Wis, Press and Telegram. 1-28-19 Editors measure news by human interest Edgar Guest night in Indianapolis sets lyn Citizen. 12-80-2 Corbin, John — aptd dramatic ed NY value. 2-25-10 record. 9-23-18 Barber, E H — resigns as ed Shoslone Times. 10-21-17 Details and specialization make them in Publishers case on baggage rates before Idaho, Journal. 9-2-19 Cottrell, Jesse S — resigns as Washington teresting. 3-11-9 F.T.C. 10-14-10 Barnficld, E H— aptd fin ad mgr San corresp Memphis News-Scimitar and News put thrift on radio priority list. Baggage rate approved for supplements. Francisco Journal. 7-1-19 New Orleans Times-Democrat. 4-15-30 3-18-4 12-2-2 Barrett, James W — aptd city ed NY Cowles, John — aptd pub Des Moines Too much horror halts digestion. 3-18-15 New Vanderbilt alliance with London World during absence John H Gavin. Register & Tribune. 12-23-IV "Playing up" of trifles hit by British Times. 12-9-6 11-25-19 Cowley, Leonard M — aptd city ed Fort Col critic. 3-18-17 NY World publishes Coue's own book. Barrett, P M — aptd mng ed Wichita lins Colo, Express. 7-29-19 Editors urged to cultivate public taste. Falis Tex, Record-News. 10-28-17 Craig, James — aptd dramatic ed NY Eve S- 18-28 Lloyd 12-16-4 George may keep memoirs out of Bassett, Wallace E— resigns as ed Bridge Mail. 10-7-30 Losing patience with news questionnaires. dailies; NY Times and Chicago Tri port Ct, Telegram. 2-18-30 Crandall, C H — acting mng ed St John 3-25-9 Beaudry, R — aptd ed Quebec Can, Le NS, Journal. 12-9-27 News libraries add character to newsp bune cancel contracts. 12-23-2 Soleil. 9-30-22 Cressy, Kendall B— aptd gen mgr Boston 3 25-10 John C Wetmore starts motor news serv Bennett, Roy C — resigns as assoc ed Strong defense of race news by ed. 3- In Los Angeles. 12-23-8 Manilla Daily Bulletin. 8-11-81 Crist, Advertiser. E V— aptd 6-10-28 pub Anderson SC, Tri 25-13 Bentley, Robert W — resigns as mng ed Truly a fool question, (edl). 8-25-18 Tampa Fla, Tribune. 8-12-8 Cushing, bune. 9-28-4 H D — aptd gen mgr & ad dir Headlines still "sell" better than cuts. Benton, Guy — aptd Sunday ed Indian American Legion Weekly. 8-4-19 3- 25-29 A.N.P.A. apolis Star. 2-25-19 Cutlip, Jr James E — aptd Sunday ed' Montreal newsp bans fight news. 4-1-7 Bigler, Charles L — aptd mng ed Neodc Charleston WVa, Gazette. 4-15 19 Dignifying nonsense, (edl). 4-1-10 Fights for right to print what is news sha Kan, Sun. 1-14-19 Dalziel, Lord — retires as chrm and mng Varied uses of Boston Herald ship news. opposing anti-gambling bill. 1-14-4 Bitner, Harry M — aptd edl and cir mgr ed London Daily Chronicle. 12-9-2 4- 8-12 New features this yr for conv. 4-8-2 Detroit Times. 4-29-6B Dare, Mrs Sadie Wilkie — aptd gen mgr Up to ed to raise tone of news pages. Hiding Our Light, (edl). 4-15-18 Bitzing, Earl K— aptd chief edl writer Newspaperdom. 10-21-17 4 8-16 Wide range of activity for convention Fargo, N.D., Forum. 12-28-26 Davenport, H B — resigns as city ed Pe Suppression of news condemned. 4-8-21 Bliss, William T— aptd tel ed NY World oria 111, Journal. 2-18-19 Unjust accusations, (edl). 4-16-18 week. 4-22-2 5-13-25 Dawson, Geoffrey — aptd ed London Sly censorships on world news hit by Welcome Publishers! (edl). 4-22-18 Bliven, Bruce — aptd assoc ed NY Globe Times. 12-2-6 Pew. 5-27-2 Major issues to come before ANPA. 4- 1-28-19 Dawson, Thomas F — aptd mgr Washing News literature as often as anything else 22 3b Bloom, John H— aptd bus mgr Fargo ton bu Christian Science Monitor. 4- is. (edl). 8-3-16 Officers of ANPA conv. 4-22-3b ND, Courier-News. 4-22-lSa 15-19 — resigns as mgr Washington bu- Criminals fear newsp publicity, reformed Week calendar. 4-22-3b Bosler, Max — aptd news ed Peoria 111, Christian Science Monitor. 9-16-16 crook says. 6-3-24 Bureau of advg big dinner. 4-22-4b Journal. 1-7-19 DeMent, G M— pub Montgomery Ala, Do we use only negative news of the Officers and dir ANPA with portraits. Bowman, W E — aptd mng ed Newark Southern Poultry Journal. 7-15-lt negro? 6-3-28 NJ, Star-Eagle. 9-2-19 Dever, James E — aptd ngt city ed NY Jazz headlines twenty-five yrs ago. 6-3-28 4-22-6b & 7b Bradley, Thomas C — resigns as mng ed World. 11-26-19 News values of books. 6-24-10 Begins 87th yr of service. 4-22-10b Canandaigua NY, Messenger. 5-13-29 Dever, James S — aptd ngt city ed NY Hughes stresses importance of truth. 6- ANPA Necrology. 4-22-10b Brauohcr, William — resigns as aports ed World. 5-13-25 24 25 Paul Patterson chosen president. 4-29-2 Springfield III, State Register. 10-21-17 Ditmer, C E — resigns as ed Wabash, Readers evince desire for "good" news. Baker bespeaks support for committees. Breitenstein, William G — aptd city ed Ind., Plain Dealer. 12-80-19 7-8-14 4-29-6 Great Falls Mont, Leader. 8-19-19 Diver, Joseph P — aptd Philadelphia bus Ontario premier calls for cleaner news. Hope of postal relief bright says Thoma- Bresnahan, John F— aptd bus mgr NY mgr Newark Del, Ledger. 5-27-15 8- 5-6 son. 4-29-10 World. 10-21-17 Dixon, Frederick — resigns as ed Christian S.N.P.A. pres would raise news writing Bresse, Horace A — aptd pub Spooner Science Monitor. 2-18-5 standards. 8-5-11 Sound Outlook, (edl). 4-29-18 Wis, Advocate. 3-26-25 Dowd, Jr W C— aptd gen mgr and asst Foreign news on broader scale. 8-5-14 Publishers must join fight on freight Broun, Heywood — aptd dramatic critic to pres Charlotte NC, News and Chron Justice for all the real test of news, 9- rates. 4-29-24 NY World. 4-1-5 icle. 5-6-15 9- 12 Reports the following committees: federal Brown, Alexander — retires as pres Syra Easton, J A — aptd mech and bus mgr Teacher psycho-analyzes reporters' mo taxation, linotype schools, bureau of cuse NY, Journal. 2-4-19 Syracuse NY, Telegram and Sunday tives as they write news. 0-0-14 advg, forestry matters, advertising Brown, Clinton — aptd pro mgr Kansas American. 10-7-21 Maine election teaches news values. 0- agents, miscellaneous and radio. 4-29-28 City Journal and Post. 11-4-19 Eddy, Allan— aptd ed Glens Falls NY, 23-15 Advg bureau now spans continent. 4- Brown, Clinton — aptd pro mgr St Louis Post-Star. 4-1-6 — apt news ed Syracuse Accuracy worth all it costs. 0-23-25 29-6a Times. 3-11-19 NY, Herald. 4-29-19 & 5-13-30 Prominence given divorce serious evil. ANPA fights to set up open shop divi Brown, George Rothwell — resigns as spe Edwards, Paul C — aptd ed-in-chief Pacific 11-4-6 sion. 4-29-13a cial writer Washington Post. 6-10-28 coast group Scripps-McRae League. Editor wants reform in gathering foreign Tax committee recommends bureau on Buckley, Norman R — aptd bus mgr Wich 10-28-17 news. 11-4-9 federal taxation. 4-29-4b ita Falls Tex, Record-News. 6-20-21 Elliot, Howard — resigns as mng ed Minot NY Times 'when and how' on murders. Sketch of Paul Patterson; Port. 4-29-1C Bunnell, Milie — retiring as pub Duluth ND, Farmers' Press. 12-2-19 11-11-12 Adlcr warns. 4-29-2C News-Tribune. 11-18-31 Ervin, Charles W — resigns as ed-mgr Prof says press should show punishment Paper strike no cause for panic. 4-29-2C Bunnell, Myron — aptd pub Duluth News- New York Call. 12-16 26 of crime. 11-11-12 Committee on labor matters for ANPA Tribune. 11-18-31 Eyre, Lincoln — aptd Berlin corresp Paris Election returns and the voting machine. Burke, John T — aptd mng ed Providence ed NY Herald. 12-2-2 (edl). 11-11-18 Reports of agents committee to ANPA. RI, News. 6-10-32 Fairman, Koy E — resigns as ed Glens Sports writing deserves best it can get. 4-29-Sc Burke, Mcrton E — resigns as mng ed Falls NY, Post-Star. 4-1-6 11-18-8 Members who passed away during yr. NY Daily News. 10-21-17 Fairman, Roy E — aptd mng ed Glovers- Pub'ishing the news, good and evil. 11- 4-29-Sc Burrill, Harvey D — elected pres Syracuse villc NY, Morning Herald. 2-25-19 18-11 Bureau of Advertising and radio discus NY, Journal. 2-4-19 Farrell, Dan — aptd city ed Fremont Neb, Simplicity best aim in diction. 11-18-13 sion. 4-29-4c Busey, Harry — resigns as mng ed Spring Tribune. 6-6-19 Voting machines enable election extra Convention asks amendment of revenue field O, Sun. 6-10-25 Fell, Albert W — aptd pres and pub Hud speed. 11-25-8 law. 4-29-4c Cameron, Frank W — aptd ed Naches son NY, Republican. 5-13 14 Marvin H Creager tells defects in re Convention sidelights. 4-29-4c Wash, News. 4-22-19 I'ernald, L D — aptd asst gen mgr Nast porting. 12-2-9 Pubs and executives at conv. 4-29-5c Canavan, Joseph — resigns as city day ed Publications. 4-29-19 Dr Nicholas Murray Butler compares Convention lessons, (edl). 6-6-18 NY Herald. 11-11-19 Filsou, Lestel — aptd mng cd Joliet III, newness and value of news. 12-2-15 Cargill, A B— aptd bus mgr Milwaukee Herald. 2-25-19 Why U.S. news is neglected by British Patterson goes limit in freedom of Sentinel. 12-23-15 Findlay, William — resigns as bus mgr press. 12-2-25 speech. 5-13-4 Cargill, A B— aptd bus mgr Milwaukee Toronto Globe. 416-15 & 6-3-17 Ad Bureau com named. 5-20-6 Sentinel. 12-9-19 Fishback, George — resigns as Sunday ed A.N. P. A. state committees to push con Cassill, Harold F— aptd city ed Spokane Indianapolis Star. 2-25-19 servation. 9-9-4 Wash, Chronicle. 6-17-17 Fisk, James W — aptd bus mgr Milwaukee FEATURES NY dailies turn down paper saving. 9- Cassino, J Allen — aptd city ed Bradford 23-2 Pa, Era. 10-21-17 Journal. 10-14-XXVII Kellogg reappointed chrm special stand Chandler, William— aptd news ed Seattle Fitzpatrick, J F — aptd mgr Chicago office Western Newsp Union, Publishers Auto- ing committee. 7-1-22 Post-Intelligencer. 7-8-19 Boston American. 10-21-17 caster Service, offer loving cup in News print committee attacked in Senate. Claire, Bernard C— aptd ed Monroe Wis, Fitzpatrick, William J — resigns as city South Dakota wkly newsp contest. 1- Times. 9-23-17 ed Boston Herald. 9-9-4 14-8 7-29-2 Clark, Frank — aptd mng ed Albany Flaherty, R H— aptd Western mgr NY O., Daily News Sunday school News print conv of A.N. P. A. possible. Tribune. 6-10-25 nt. 1-21-20 9-9-2 Knickerbocker Press. 4-29-19 XX The Fourth Estate January 27, 1923 Flynn, George — resigns as ad mgr Minne Hoby, Elizabeth — aptd asst soc ed Pitts- I McCabe, R C— aptd ed Syracuse NY, Richards, Raymond — resigns as city and apolis Daily News. 4-1-21 burg Gazette-Times. 1-14-19 Telegram and Sunday American. 10- mng ed Billings Mont, Gazette. 8-26-23 Flynn, John T — aptd mng ed NY Globe. Hoeckley, Albert H — aptd mng ed New 7-21 Roberts, William W — leaves Bridgeport 1-28-19 Bedford Mass, Times. 8-26-27 McCaw, R H— aptd city ed NY Globe. Ct, Sunday Herald. 8-26-27 Flynn, Michael — aptd mng ed Washing Hollmus, Ellis C — resigns as city ed I- 28-19 Rogers. E C— aptd pub Rochester NY, ton Herald, 11-25-6 Jacksonville Journal. 8-19-19 McCloskey, Walter — aptd ngt city ed American. 9-9-13 & 9-23-17 Flynn, William— aptd tel ed NY Globe. Horn, Raymond W — aptd tel ed Aber Boston Globe. 11-18-19 Rogers, G V — resigns as gen mgr NY 1- 28-19 deen SD, Journal. 6-17-17 McCreary, O E — resigns as night ed Tribune. 10-28-4 Fowley, W C — aptd class ad mgr Long Hudson, Charles — resigns as city ed Spo Johnstown Pa, Ledger. 9-30-17 Rosenthal, Roy G — aptd ed Montesano Island City Daily Star. 2-4-19 kane Wash, Chronicle. 6-17-17 McCurdy, C A— aptd chrm and mng ed Wash, Vidette. 11-11-19 Fox, Claude — aptd mng ed Glens Fa'ls Hughes, Wallace T — resigns as v p and London Daily Chronicle. 12-16-11 Roth, Edward A — aptd asst city ed NY NY, Post-Star. 5-13 30 assoc pub Louisville Courier-Journal McDaniel, C G — aptd bus mgr Oakland World. 11-25-19 Friendly, Edwin S — aptd bus mgr NY and Times. 6-20-80 Fla, Claremont Press. 1-21-19 Roy J Wilson — aptd feature ed Cleveland Hercld and Sun. 19 7-2 & 10-21-4 Hussey, Frank R — aptd bus and adv mgr McGill, Charles J — aptd city ed Provi Commercial. 9-2-19 Fullmer, Nathan O — aptd bus mgr Salt Chicago Evening Post. 4-22-19 dence RI, News. 8-12-19 Ruckman, Charles S — aptd ed and pub Lake City U, Desert News. 6-24-17 Hutchinson, Walter D — resigns as city McLean, David J — aptd dir head Brook Fremont Neb, Tribune. 6-6-19 Fulton, E D — organize and manage new ed Arkansas City Kan, Traveler. 6- lyn Citizen. 12 30-2 Rumbf, J Benjamin — resigns as asst city fin and acct dept Boston Advertiser, S-17 McMahon, B J — aptd ed East Stanwood ed Wilmington Del, Every Evening. 10-7-17 Hurwitz, Abe — aptd mng ed Jacksonville Wash, Press. 8-20-19 5-27-15 Galbreath, Helen C— aptd special writer Journal. 7-1-8 McPherson, T Floyd — aptd gen mgr Jack Runyan, James J — aptd city ed Stillwater Providence Journal. 3-4-19 Inglis, Edwin B — resigns as Sunday ed sonville Journal. 7-1-8 Minn, Gazette. 12-2-19 Gardner, A A — resigns as mng ed Pough. Bridgeport Ct, Post. 2-18 80 McQueen, Joseph M — aptd news ed Olym- Ryan, Thomas L — aptd asst gen mgr St keepsie NY, Star and Enterprise. 5- James, Albert O — resigns as ed-mgr Reed pia Wash, Recorder. 7-22-19 Louis Star. 6-10-25 27-15 City Okla, Osceola County Herald. McVey, William J — aptd asst city ed Sammons, Maurice F — resigns as city ed Garrison, S L — retires as ed and pro 11-11-16 Wilmington Del, Every Evening. 6- Utica NY, Observer. 3-11-19 prietor Boonton NJ, Weekly Bu'letin. Jewett, C T — aptd mng ed Terre Haute 27-15 Sanchez, Arnold — aptd office mgr NY 9-9-14 Ind, Star. 7-8-19 Melton, Quimby — resigns as gen mgr Times. 10-14-2 & 10-21-4 Garstin, Bert N — aptd gen mgr Lansing Johnson, Chester A — aptd ed Bisbee Jacksonville Journal. 7-1-8 — aptd south Scott, Angelo C — aptd city ed IoU Kan, Mich. Capital-News. 6-17-17 Ariz, Daily Review. 4-S-2 ern mgr Allied Newspapers Inc. 10- Daily Register. 1-4-19 Gates, Edward L — aptd tel ed Johnstown Johnson, Mabel — aptd ed Biwabic Minn, 14-17 Scott, W T — resigns as mng- ed Portland Pa, Ledger. 11-25-19 Times. 11-18-19 Meyer, Einar F — aptd gen mgr National Ore, Telegram. 7-22-19 Gates, H L — resigns as Sunday ed NY Johnson, Oscar M — aptd asst mng ed Newspapers Inc. 4-22-y Scharps, C E T— apdt hd auto dept NY Herald. 10-7-17 Jacksonville Journal. 7-1-8 — aptd mng Moehlman, Henry — resigns as class Mail. 12-23-8 Gibbons, J H — aptd night ed Billings ed Tampa Fla, Tribune. 8-12-8 mgr Baltimore Sun. 5-20-17 Seeley, Wiliam E — aptd mng ed Pough- Mont, Gazette. 8-26-23 Kane, Carl J — aptd mng ed Lakewood Montgomery, A J — resigns as mgr Wash kcepsie NY, Eagle-News. 5-27-15 Gibson, Blaine — resigns as ed Anaheim NJ Times and Journal. 12-16-19 ington bu Christian Science Monitor. Seitz, Don— aptd pub NY World. 10- Cal, Herald. 9-16-19 Kennedy, William P — aptd ad mgr Provi 4-16-19 21-17 Gingrich, O N — aptd mgr merch dept dence RI. News. 8 12-4 Moore, Alexander M — aptd bus mgr Scnter, John T — aptd ed and mgr West St Louis Post-Dispatch. 12-30-11 Kent, Russell— aptd Washington corresp Radio Life. 6 3 27 Point Miss, Times-Hera d. 4-1 5-26 Gilbert, Kenneth — resigns as news

Warren O, Daily Chronicle. 8-24-26 Plans for Graphic Arts Exposition at Port Chester Item installs Dup'ex. 11* Van Loon, Hendrik W — aptd edl writer NEWSPAPER Boston. 1-28-10 2"»-C Baltimore Sun. 2-11-6 Cutler-Hammer brings out new electric Ford furnishes power for Luling, Tex., Wagener, Clarence W — aptd pub dir Bal bu letin. 2-4-11 Signal in emergency. 11-25-25 timore Sun. 6-3-12 PLANTS, NEW British tissue makers arc ready for Largest presses being built by R Hoe & Walling, Charles — resigns as bus mgr American bus. 2-11-29 Co. 12-9-6 Oskaloosa la, Daily Herald. 7-29 10 Aberdeen, S.D., Journal in new home. Ludlow Typograph Co estab NY branch. Standardization is still to be undertaken, Walsh, David J — aptd sports ed Interna 12-2-22 2- 18-19 (edl). 12-9-18 tional News Service. 2-18-19 Astoria, Ore., Budget. 10-14-30 Importance of use of 12 em mats. 2- Mergenthaier brings out "Linotype Lay Ward, Robert — aptd railroad ed Chicago Baton Rouge, La., State-Times new home. 18-20 Wood out Kit." Flong 12-16-21 Corp and Wood Newsp Journal of Commerce. 5-6-19 8- 5-13 Philadelphia Pub Ledger and NY Tri Waterbury, Edwin M — resigns as city ed Benton Harbor, Mich., News-Pal'adium bune give record press orders. 2-18-23 Mach Corp moves to 601 Fifth av. Corning NY, Leader. 9-9-13 occupies new bldg. 6-3-13 Staten Island Advance installs new 12-16-24 Watrous, David — aptd city ed Fort Col Birmingham, Ala., News to add large press. 2-25-16 Port Arthur, Tex., News installs Cox lins Colo, Express. 1-14-19 — resigns ed annex. 5-20-9 Worcester Telegram-Gazette prints own Dup'ex. 12-30-8 Fort Collins Colo, Express. 7-29-19 Boston Advertiser back in newsp row. 6- color comics. 2-25-25 Watts, Harry T — aptd bus mgr Des 3-9 Greensburg, Pa., Review adds Ludlow Moines Register & Tribune. 12-23-IV Bradford, Pa., Era, to erect new home. and linotype. 3-4-8 PRESS CLUBS Weaver, John V A — aptd lit ed Brook 5- 13-12 Machine composition at Graphic Arts Ex lyn Eagle. 2-11-19 Brooklyn, N.Y., Daily Eagle. 10-14-4 position. 3-4-24 Weisner, Arthur P — aptd sports ed Clarksburg, W.Va., Exponent to be ready New Bedford Standard orders new Hoe Assn of City Hall Reporters of NY dine. Madison Wis, State Journal. 9-30-17 Jan 1. 10-7-16 press. 3-11-4 3- 11-31 West, Alfred J — re-aptd mng ed Windsor Chicago Tribune selects design for new Natal Daily Witness installs new press. Atlanta Press Club organizes; Fuzzy Ont, Border Cities Star. 10-28-17 home. 12-9-17 3- 11-22 Woodruff pres. 6-10-6 Wermore. John C — resigns as head auto Cincinnati Commercial Tribune enters Frederick, Md., News-Post installs new Atlanta Press Club celeb French indep. dept NY Mail. 12-23-8 new home. 9-16-8 press. 3-11-24 Wheeler, Harold F — aptd mng ed Boston Crookston, Minn., Times moved into new Pollard-Ailing big orders. 8-11-25 Sir 7-8-29 Robt Baird honor guest at Newsp Herald. 9-9-4 building. 7-15-6 Mexico City Mexican Post installs new Wheeler, Lawrence — aptd asst city ed Concord, N.H., Patriot new home. 10- press. 3-11-25 Baltimore Club of Press NY. 10-7-10Club elects; T J C Wil Indianapolis Star. 2-25-19 14-20 Exhibit of linotypes at Chicago. 8-18-17 liams pros. 12-16-21 White, Carl — aptd gen mgr Cisco Tex, Danville, Va., Register plans new home. Graphic Arts exp to feature newsp me Brooklyn Press Club tenth anniv dance. Daily News. 1-14-21 Detroit, Mich., Times. 10-21-2 chanical side. 8-18-25 1- 21-31 Wild, F N — resigns as city ed Stillwater Dover, Del., Capitol and State Sentinel Linograph sales force convenes in Daven Brooklyn Press Club elects; Eric H Minn, Gazette. 12-2-19 plan joint bldg. 8-25-10 port, la. 8-25-8 Palmer pres. 7-22-12 Wildman, Robert H — aptd class ad mgr Durham, N.C., Herald opens new home. J M Huber Co increases sales force. 8- Canadian parliamentary corresp revive Baltimore Sun. 5-20-17 3-4-28 25-14 Press gallery dinner. 5-18-4 Wiley, Mark F — aptd mng ed mag sec 11-18-25 Universal leaders obviate two awkward Catholic Writers Guild annual meeting; Pittsburg Post. 2-4-19 Erie, Pa., Dispatch-Herald plans new problems. 3-25-20' Arthur Benington elected pres. 4-1-11 Williams, Brent — aptd pro-pub mgr St bldg. 11-4-8 New typographic mgr of monotype co. Chicago Press Club; Lou M. Houseman Louis Post-Dispatch. 1-14-19 Farmingdale, L.I., Post. 12-2-26 3- 25-31- elected pres. 1-7-15 Williams, Earl W — aptd ed Hoosier Ind, Grafton, N.B., News & Times. 12-9-27 Big demand for linotypes. 4-1-12 Des Moines, la., Press Club reorganizes. Fanner. 3-18-15 Green Bay, Wis., Press-Gazette builds Linotype to have big exhibit at ANPA Williams, Moses — resigns as mng ed new home. 12-16-11 conv. 4-1-20 Legislative 12-23-6 Correspondents Assn annual Boston Herald. 9-9-4 Gulfport-Biloxi, Miss., Daily Hera'd Must take "guess" out of mechanical dinner, Albany. 8-25-9 Wilson, H A — aptd ed Belleville Ont, starts bldg. 6-3-10 costs. 4-8-16 Natl Press Club annual meeting. 1-14-28 Daily Intelligencer. 12-16-19 Gulfport, Miss., Herald moves. 10-7-21 Business coming back linotype executive Natl Press Club entertains Harding. 8- Withington, John — aptd fin ad mgr Bos Hackensack, N.J., Bergen Evening Rec says. 4-15-20 11- 4 ton Post. 6-20-17 ord. 9-23-9, 9-16-4 Flying squadrons will tour country in Natl Press Club radio night. 3-11-11 Wood, Frank W — aptd city ed Utica NY, Houston Chronicle to occupy six-story interest of Boston Graphic Arts Ex Natl Press Club hear Lady Astor. 6-6-2 Observer. 3-11-19 addition. 6-3-8 position. 4-16-20 Natl Press Club 'ship subsidy" night. Woodruff, Elias S — aptd gen mgr Salt Iowa Falls, la., Sentinel. 10-21-31 Duplex plant rush to fill press orders. 12- 2-4 Lake City Descret News. 4-29-4b Iron Mountain, Mich., Daily News plans 4- 22-9 Natl Women's Press Club entertain, Wolf, Ernest R — aptd pro mgr North new home. 6-6-15 Mergenthaier shows Chinese syllabary. Czecho-Slovakian minister. 6-20-14 American Press. 5-27-20 Knoxville, Tenn., Sentinel new home. 4-22-12 N Y Newsp Club: Name adopted at Woollcott, Alexander — aptd dramatic critic 6- 3-14 Big Goss plant working at capacity. 4- preliminary meeting. 1-21-18; select, NY Herald. 9-30-6 Long Prairie, Minn., Ledger. 4-29-80 22-12 home 4-1-23; to open home 4-16-21; Wright, Charles G — aptd asst ad mgr New Castle, Pa., News. 11-11-16 Hoe executives at ANPA convention. Incorporates; names temporary directors. NY Times. 10-28-17 New York Sun & Herald. 7-1-9 4-22-22 2- 4-8 Vanofsky, Barney — aptd mng ed Fremont NY Times — eleven story addition to give Ludlow factory enlarges capacity. 4-22-22 Temporary officers named. 1-28-2 Neb, Tribune. 6-6-19 it largest bldg in world. 1-7-12 Concord, N.C., Tribune installs Ludlow. Votes on constitution. 8-18-10 Young, Charles Summers — elected pres New York Tribune. 4-23-22 4-22-28 By-laws discussed. 8-11-8 Oakland Cal, Post-Enquirer. 9-9-6 Northfield, Minn., Independent & United New multi-color process used in Chgo. opens home 5-6-6. Young, Charles S — aptd asst pub Omaha American. 9-80-15 4 22-4d Newsp Club NY pub paper. 7-29-16 Daily News. 1-28-14 Oakland Tribune 19-story addition. 7- Ogdensburg. N.Y.. Republican- Journal Newspaper Women's Club feature of Young, Eugene J — aptd news ed NY 22- 11 adds linotype and new press. 4-82-1 0d Hays dinner. 4-29-2 World. 5-18- 25 Ontario (Canada), Chronicle. 11-4-4 Lancaster, Pa., Examiner-New Era adds Newsp Women's Club, NY, shore dinner. Young, J E— aptd asst pub London Ont, Ottawa County, O., News-Democrat. 7- Goss sextuple. 4-29-13a 7- 22-20 Advertiser. 10-28-17 I- 9 March business of Ludlow largest in News writers' Club of Utica organize; Philadelphia, Pa., Inquirer. 8-26-26 months. 4-29-8b Amon W Foote pres. 4-22-9 Zuver, J H — aptd ed South Bend Satur Philadelphia Public Ledger begins new Linotype exhibit at ANPA conv. 5-6-16 North Western Mich Press Club organ day Night. 1-28-19 home. 6-6-8 Natl Printing Ink Mfg Aasn discusses ized; G B Herrider pres. 11-26-26 Plymouth, Ind., Pilot. 9-9-18 trade problems. 6-18-17 NY Assn City Hall Reporter, elect; Vin Point St. Charles, Que., News. 9-30-10 Inventor claims non-warpable furniture cent Tanzola pres. 1-14-81 NEWSPAPER Portland Press-Herald plans new home. mold. 5-20-19 NY League of American Pen Women an 9- 2-4 Stevenson wins patent priority for his nual meeting; Mrs Ruth Mason Rice FIRES Richmond, Va., News Leader to build. mold. 5-27-8 6-24-2 Offset printing used for entire paper. 6- NY pres. Newsp 5-20-14 Golf Club plan, inter-city Rochester, N. Y., American. 6-17-8 27-21 Extensive erection of fireproof Rochester Democrat & Chronicle. 4-29-18 Philadelphia Graphic Arts Exposition. 6- NY tourney. Newsp 6-18-21 Golf Club elects; A F Poin- buildings in 1922 and the three pre Rochester, N.Y., Times-Union. 8-12-16 3 7 sette pres. 12-16-25 ceding years resulted in cutting ma Sandusky Star-Journal enters new home. Lancaster. Pa., Examiner-New Era in New York Newspaper women organize. terially losses by fire. Newspapers 8-18-17 stalls doss sextuple. 6-10-8 Santa Monica, Cal., Outlook. 11-18-10 Newsp owe honor to Stone and Lawson. NY 8- 18 Newspaper 19 Women', Club dinner. in Astoria, Oregon, however, had their Scranton Times improves plant. 6-24-10 6- 10-13 plants wiped out by the fire that de Sheboygan, Wis., Press-Telegram. 6-17-25 Japanese newsp learning to use type ma NY 4- 1-23 Newspaper Women', Club firs* an vastated that city in December. Stamford, Ct., Advocate. 11-4-4 chines. 6-10-28 St Paul News moves into new home. 12- Monotype art director awarded medal. 7- NY nual Newsp dinner. Women's 4-16-13 Club entertains Astoria, Ore., Astorian. 12-28-11 23- 29 8- 14 prominent writers. 11-25-6 Astoria, Ore., Budget. 12-23-11 Summit, N.J., Herald. 7-22-12 New model Linograph at Boston show. NY Newsp Women's Club holds Xmas Aurora, Neb., Sun. 12-9-14 Superior, Wis., Telegram. 10-28-10 7- 8-27 sale. 1216-26 i juncil Bluffs, la., Nonpareil. 12 30 2 Tiffin, O . Tribune to erect new bldg. Linograph double sales force. 7-22-4 NY Press Club plans midnight frolic. 4- Des Moines Daily News. 6-13-30 8-18-12 O'Flaherty mat plant, NY, moves. 8-19-28 1-16 Kindlay, O., Daily Courier. 3-25-27 Verdun, Que., Messenger. 9 80-10 Mergenthaier apts A F Stoiber sec edu E Percy Howard elected pres. 1-14-10 Former bid Louisville Courier-Journal; Washington, Pa., Observer and Reporter cation bu. 9-2-8 NY Press Club frolic. 4-15-2 loss $300,000. 1-14-4 to build. 6-17-4 Manchester, Ct., Herald installs Duplex. NY Press Club to amend by-law,. 6-8-10 Fort Worth Star-Telegram. 12-28-11 Waterloo Courier plans new home. 4- 9- 2-8 NY Press Club resumes close-up lun«h- t^ary, Ind., Post-Tribune. 12-80-15 29-20 Thousands visit Boston graphic Arts Ex eons. 11-18-14 Houston, Tex., Press. 2-29-2c Waterloo, Ont., Chronicle news home. position. 9-2-13 NY Press Club honors Al Smith and Dr Jacksonville, Fla., Journal. 6-10 84 II- 4-4 Press blanket makers sue to protect pat Copeland. 12-2-4 Jasper, Ala., Mountain Eagle. 12-23-18 Western Newsp Union new bldg in Min ent. 9-9-25 NY Press Club reception on 60th anniv. I os Angeles Record building. 6-18-2 neapolis. 4-1-4 Paterson, N.J., Press-Guardian installs 12-16-14 Manchester, Ct., Herald. 11-25-10 White Plains, N.Y., Reporter new home. Hoe. 9-9-27 Oakland, Cal., Press organized; Roy H Metheson, Col., Arkansas Divide. 18- 6-20-9 Woostcr, O., Record installs Duplex. 9- Danforth pres. 12 28-20 23-17 Windsor, Ont., Border Cities Star. 9-9-31 16-16 Organization projected at preliminary NY Call crippled by blaze. 1118-10 I L Stone chrm Duplex Printing Co Pen meeting. and Pencil 1-14-10 Club, Phila, annual meet Printers' Ink recovers quickly from fire. home from Europe. 9-28-17 ing; James A Campbell pres. 8-11-23 2-18-21 EQUIPMENT Need for standardizing shown in figures. Pen and Pencil Club of Philadelphia Somerville, Mass., Journal. 12-16-15 9-30-8 plans party. 5-20-4 >mall fire plant of Chicago Tribune. 6- Lanston Monotype Machine Co; Wm C R Hoe & Co answers Duplex suit. 11-4-4 Pittsburg Women's Press Club elects* 10-0 Magcc leaves to join Barton, Durstine Electric heat used to dry rotogravure Ruby Eiseman pres. 6-17-17 Superior, Wis., Telegram. 4-29-lc & Osborn. 1-7-17; make Barrett adding films. 11-4-5 Pittsburg Women's Club; sketch prei Webster City, la., Freeman-Journal. 4- machines. 1-31-93 Meridian, Mass., Star installs old auto Ruby Eiseman. 7-29-12 15-11 Mergenthaier Linotype Co organization engine as emergency electric plant. Quebec Press Gallery elects; R H Par Wooniocket Call. 6-24-28 for NY Dist holds conv. 1-7-88 11-18 10 sons pres. 12-16- 26 XXII The Four th Estate January 27, 1923

Rochester, N.Y., Press Club looking {or Decision on circ cost tax ruling soon. permanent quarters. 8-18-29 9-16-2 KU KLUX KLAN MERCHANDISING Seattle Amateur Press Club elects Fran Assn for newsp auditors to organize. 9- cis Specht pres. 9-9-19 3010 CO-OPERATION Seattle Press Club honors Richard Seelye Way of making report on depreciation. Officials sue Atlanta Georgian. 2-26-8 Jones. 9-2-27 9- 80-19 Los Angeles Express wins suit. 2-25-22 Tub Alumni annual reunion dinner; pro "Step Rate" best insurance plan for bus. "Imperial Wizard" W J Simmons may Dubuque Telegraph-Herald installs ad» gram. 6-13-31 10- 7-13 not answer NY World. 3-25-8 scrv dept. 1-28-27 Tub Alumni annual dinner. 6-3-9 Auditors' soc idea receives support. 10- Newsp ad probed. 7-8-24 Value of trade route lists to salesmen. Ten Nights Club annual reunion. 4-15-18 21-19 Salem, Ore., Capital-Journal attacks. 8- 2 11-13 Toronto Women's Press Club plans Stock dividends urged upon publishers. 5-15 Winnipeg Free Press offers prizes to home. 12-16-16 10-28-12 F J LaZelle ed Cedar Rapids, la., Re clerks. 2-18-21 Women's Press Club of Pittsburg Valen Decision near in circ structure. 11-4-13 publican & Times threatened. 9-30-21 Roanoke, Va., Times-World issues Ad- tine party. 2-18-14 Time to prepare for a probable surplus Gov Henry J Allen, pub Wichita Beacon Visor. 3-4-14 Women's Press Club of NY annual tax. 11-11-14 continues Klan fight. 11-18-19 Fine line drawn between kinds of co breakfast at Waldorf-Astoria. 8-4-26 Proper method of accting for news print. Gov John M Parker aroused over Klan operation fair and unfair. 8-25-28 Women's Press Club of NY awards Pulit 12-9-16 story. 11-25-2 Springfield. Mass., Union starts retail zer scholarship. 4-1-8 K.K.K. body in Iowa Falls, la., dis paper. 4-29-20 Winnipeg, Manitoba, Press Club organ bands after attack by Iowa Falls Citi Regional Press Secretaries discuss with ized; Hal Stead elected pres. 4-8-20 zen. 12-23-G A. A. A. A. 4-29-7b Winnipeg Press Club dinner to promi DINNERS AND To be discussed at A.A.C.W. conv. 8-8-7 nent journalists. 9-80-29 Portland. Ore., Journal trade news. 8- BANQUETS CODE OF ETHICS Merchandising 3-11 serv; how far shall it go? Part 1. 6-3-15; Part II. 6-10-18; Part CHANGES IN SIZE J W Milligan, Bradford Era host to Northern Minnesota Edl Assn recom III. 6-17-18 staff. 1-7-21 mends adoption. 2-4-8 Feature of N.A.N. E. program. 6-17-8 Corning, Kan., Gazette to six twenty Sphinx Club bankers night Waldorf As Dean Colin Dyment code adopted by Oregon Journal issues electrical trade inch columns. 1-14-14 toria. 1-7-26 Oregon State Edl Assn. 2-11-8 paper. 7-1-31 ■Chattanooga, Tenn., Times from 7 col Amen Corner dinner in honor Edw P Honest confession out in Oregon, (edl). Abuses of co-operation that still exist- 13 ems to 8 col 12J4 ems. 2-18-14 Mitchell. 1-14-2 2-11-18 Part 1. 7-1-15; Part II. 7-8-15 Mavficld, Ky., Times to 8 col 12 ems. Fall River Chamber of Commerce dis Code drawn up by Ohio State Univ jrnl Lowell Courier-Citizen and Leader starts 4 8-21 cusses press; Dr Talcott Williams and students. 2-18-8 retail paper. 7-8-24 <5reensboro, N.C., News changes to 12J4 Melville E Stone speakers. 1-14-15 S.D. editors draw up code. 3-4-11 Merchandising is White Hope for adv. ems. 4-15-15 Rep Club of NY annual dinner. 1-21-13 South Dakota Press Assn code; text. 8- Part 1. 7-22-15; Part II. 7-29-12 Charleston, S.C., American to eight col Poor Richard Club dinner and old times 25-13 Merch papers in need of improvement, umns. 12-9-15 circus. 1-21-16 Ohioan compiles code at Ohio State (edl). 8-6 16 Clinton, la., Advertiser to eight column Connecticut Edl Assn annual banquet. Univ. 4-1-12 Develops new account for Louisvillt Her page. 12 9-26 1- 21-16 Planned by N.C. Press Assn. 4-22-13c ald. 8-5-18 Montreal Gazette entertains staff. 2-4-6 E J Ottoway of Port Huron Times Her Greater interest being shown in retail New Jersey Press Assn annual dinner, ald places newsp work on professional papers. 8-5-19 Trenton. 2-11-10 basis. 11-4-11 Market surveys fixed part of sales ex OTHER CHANGES New York Adv Club dinner. 2-11-14 pense. 8-12-14 Publishers Assn of NY and Natl Pub Puts its retail trade paper on paid basis. Johnston, Pa., Ledger susp Sunday edit. lishers Assn plan dinner for Will VISITORS 8- 12-28 7-8-29 Hays. 2-18-2 New York Journal makes survey a fine -Cleveland News adds morning edition. NY Women's Press Club press day, Feb art. 8-26-8 7-22-2 ruary 25. 2-18-14 Thomas H Grozier, Sidney Morn Herald, Cleveland press conducts merchandise •Cleveland Press adds morning edition. Pub and adv fields unite to dine Wm H returns to Australia. 3-25-2 contest. 8-26-31 7-22-2 Rankin. 2-18-15 Syud Hossain former ed Allahabad, In San Francisco Bulletin issues retail Oklahoma News enlarges state news. 7- NY Adv Club annual banquet and show. dia, Independent speaks in NY. 4-1-1 1 paper. 9-9-25 22 20 2- 25-15 Visit of British journalists to weld in And now for the local advertiser. 9 16 25 C H Prescott retires Biddeford Journal. Sigma Delta Chi banquet. 2-25-19 timacy. 5-6-6 Milwaukee Journal retail merchandising 7-22-20 Phila Public Ledger annual dinner. 3-4-10 J M O Illott, Wellington, New Zealand, counsel. 9-28-12 Birmingham Age-Herald; Mrs Lewis B Poor Richard's Club birthday party. 8- trip around world. 5-20-5 Fairchild expands serv along merchandis Barrett publisher. 8-5-19 4-14 W Lints Smith genl mgr London Times. ing lines. 10-28-19 Indianapolis News owned by heirs of League of Advg Women birthday dinner. 11-18-14 H C Adler denounces advg "service." Char'es W Fairbanks following death 3- 4-14 Clemcnceau won early fame as jnlst. 11- 11-11-8 of Dclavan Smith. 9-9-4 Speakers annouced for Hoyt dinner. 8- 25-12 Elgin, 111., Courier starts retail paper. Louisville Post changes corporate name 18-12 Antonio R Barcelo owner of La Democ- 11- 11-24 to Louisville Post Co. 9-9-15 Kansas City Star alumni dinner, NY. racia. 11-25-19 Distrust of each other costly to retailers. Memphis News - Scimitar discontinues 3 25-7 H S Perris, English jnlst and author* 12- 9-16 Monday paper. 9-28-10 Testimonial dinner for Herbert Houston. returns on the Cedric. 12-9-26 Use advg to cut retail costs, (edl). 18- Birmingham Age-Herald increases stock. 3- 25-7 Ralph Blumenfeld says Americans are 9- 18 9-23-20 Associates honor Charles W Hoyt. 8-25-7 well informed. 5-27-25 Wis Daily Newsp League issues retail Huntsville, Ala., Telegram reorganizes. NY Tribune staff dinner. 8-25-20 paper. 12-16-20 9- 23-22 Friends honor Herbert Houston. 4-1-7 Rochester, N.Y., Democrat & Chronicle Knickerbocker Press to add eve daily in Three Columbus staffs join to make MARKETS starts retail paper. 12-23-8 Albany. 18-7-2 merry. 4-1-18 Co-operation is much overdone says J Scripps one-cent tabloid for Baltimore. NY Newspaper Womens Club dinner. Markets in Ecuador discussed by Pan K Groom. 12-23-XVI ■Coeur 10- 7-24 D'Alene, Idaho, American wkly to 4- 1-23 American Adv Assn. 2-11-22 NY World staff annual dinner. 4 8-4 Two factors that make spring look good. daily. 10-14 20 Wall Street Journal staff dinner. 4-8-16 (edl). 2-18-18 ATTACKS ON Bronx Home News begins as 7-day pub Committee for publishers' dinner to Will Clogged stocks retard profits for every lication. 11-4-2 Hays. 4-15-14 body. 3-25-9 EDITORS St Louis G'obe-Democrat buys Missouri 26th annual reunion dinner NY Morning Marketing age now with us. 4-1-4 Homestead and Kansas Homestead. 11- Advertiser Alumni. 4-15-15 Buying power of the U.S. by counties. 4-81 YMCA advg class annual banquet. 4- 4-1-XVI R L Moore, Drumright, Okla, Post Phila Sunday Item plans expansion. 11- 15-81 Florida ready for fine yr. 4-1-XVIII flogged by masked men. 2-4-8 18-81 Impressive list of speakers for Hays din Market analyses to tell story during A Philip Randolph NY threatened. 9-9-21 Fort Worth Star-Telegram increases ner. 4-22-2 1922. 4-1-XXII Haverhill, Mass., Record opposes attack capital. 12-2-24 Dinner in honor H E Krehbiel, music More confidence among farmers good by five hundred members Shoe Work Jewish Tribune, NY, buys Hebrew Stand critic NY Trib. 4-22-21 & 5-18-22 sign. 4-1-XXII ers Union. 11-4-22 ard. 12-16-4 K C Star Alumni to dine at Delmonico's. Prosperity must be attained on falling Attempt to frame Austin Haines, ed Des FayettesvHle, N.C., Observer adds Sun 4- 22-27 & 4-29-26 market. 5-6-11 Moines News. 11-4-29 day edition. 12-16-11 NY Eve Telegram staff celebrates first Cooking up competition for the chain Maximilian Harden wounded. 7-8-4 Fairbanks, Alaska, News-Miner Co re anniversary in new home. 4-29-21 store, (edl). 6-3-16 Wendler defies tar and feathers. 7-22-28 organizes; W F Thompson pres. mgr Hays dinner marks epoch in publishing A challenge to our marketing acumen. and ed. 12-28-6 industry. 4-29-2b (edl). 6-10-24 Dallas, Tex., Dispatch names Chas H ANPA bureau of advg dinner featured Hubs of states almost all in small towns. BILLBOARDS Newell v-p. 12-23-26 by John W Elwood. 4-29-Sc 8-19-8 NY World quarter century men hold re Million retail merchants in U.S. only Must go. 3-11-14 union. 6-18 28 4% organized. 11-18-7 Minnesota ed rebels at billboards. 3-25-9 ACCOUNTING Batten Co pays tribute to W H Johns. Ed nails one fatal leak in distrib. 12-9-1S No advertising signs in California for 5- 20-8 Agcy man gives idea on distrib. 12- ests. 8-25-15 Hattiesburg, Miss., American dines staff 23-IX Regulaton of poster ads; tax proposed. Accounts systems for use of pub a stand and friends. 6-20--1S Farm market is waiting to be asked. 12- 4-1-22 ard method. 1-7-16 Annual round-up Capper publication staff. 23-XX Great Barrington, Mass., to regulate. 4- Fair value and proper depreciation im 6- 27-13 Seller's timidity is worse than buyer 1-XIX portant items in tax returns. 1-28-12 Worcester Post staff guests of publisher. intertia. 12-23-XXII Springfield. Mass, plans to restrict. 4- Excess profits in invested capital. 2*4-28 6-10-26 1-XXVIII Concerning upset price per subscriber. NY Sun Alumni Assn annual dinner; No more billboards on Columbus, O., 2 11-12 Stephen Mather pres. 6-20-22 CABLES highways. 4-29-2b Hoke Smith advises on circulation struc German Press Club, NY 86th anniv. Green Bay, Wis, to remove advertising ture costs. 2-18-8 10-14-18 signs. 5-13-14 Entry of items in income tax. 3-4-18 NY papers and Red Cross dine Lord and Postal and Western Union deny ordering Cedar Rapids, la., Ad Club endorses re Inform yourself at once concerning in Lady Mountbatten. 12-2-19 new Atlantic cables. 2-11-23 striction. 5-27-6 come tax time limit. 8-11-13 Nebraska newsp men honor George S New NY to France cable planned by Render Minnesota highways unsightly. Taxes and insurance fields for economies. Foxworthy. 12-23-19 Commercial. 2-25-8 6-3-15 4-16-6 NY American staff honors George J Yap cable bill sent to senate. 2-25-9 Offensive signs discarded in England. 6- ^Activities of accounting dept staff. 4-29-4b Auer. 12-23-19 Opening of Barbados cable relieves pres 17-7 Tax information for smaller pub. 6-8-19 Savannah News family reunion. 12-80-8 sure. 8-19-8 A lesson France can teach. 7-29-25 Income tax statements. 6-10-29 Boston Telegraph and Lynn Telegram- Irish cable seizure delays news only Geo C Diehl, pres Amer Auto Assn, de Overcoming the intricacies of want ad News staffs dine F W Enwright. 10- slightly. 8-19-15 nounces billboards. 11-1S-31 bills. 6-17-19 30-19 Pan-Pacific news needs probed. 9 9-4 Will not be tolerated in Deer Lodge natl Exemption of bad debts in income tax. Frank A Munsey host to Gov-elect Smith New cable plan links Italy to U.S. di forest. 12-2-27 7-29-16 12-30-19 rect. 12-23-26 XXIII January 27, 1923 The Fourth Estate British post office dept invites bids for Haw adv in big volume is routed. 9-23-8 Newsp will come dose to 1920 totals. adv space on postage stamps. 4-1-XIV How Hearst papers build adv. 9-30-12 4 1-XII ADVERTISING Bradstreet figures say bus failures due How lack of advg affected business in Newsp win recognition in auto revival. one NY store. 8-11-15 3-18-8 No man o*f perception could have Buffalo to lack stores of. 1-7-15stay sold on newsp. 2-25-10 How Los Angeles Examiner aids its ad Newsp works ideally into 1922 sales situ- "Buy advertised goods" campaign pro vertisers. 8-26-8 ation. 4-1-XX paid much attention to the advertising How wholesalers back up newsp selling. NY capitol of advg proposed. 3-4-11 pages of any publication during 1922 gressing.Color in newsp 4-16-15 black and white. 10-14-XI 4-1-XX NY papers score gains in first six mos. without realizing that behind the ad California Adv Serv to help small agcies. How will chain stores affect. 4-8-31 7-29-8 vertiser's message was an intensity How raisins have prospered since advg NY State Pub Assn endorses agcy rela never equalled before. A marketing 4-1-XI was put to work. 12-9-24 tions at Albany meeting. 1-21-2 situation which required that every California cold cut newsp fruit bus. 4- Increases in NY newsp advg 3 months NY Times ad censoring explained. 4- economy be practiced and at the same Canadian 1-XXVIII Daily Newsp Assn bars split 1922. 4-22-23 15-14 time that every opportunity be culti Inland Daily Press Assn members senti NY Times type book for advertisers.*- Canadian commissions. life underwriters 5-6-2 double advg. ment is that adv and circ rates should 23-5 vated brought to American advertising not be reduced. 2-25-2 No commission plan worth trying, (edl). a new and keener intelligence. Carolina 12-16-29 Ad Mgrs to exploit buying Joint campaign to sell reader on adv. 7-22-18 Study of the many entries which 3-25-4 Northwest shingle industry plans cam are made below under this classifica Carson, power. Pirie, 3-11-13 Scott & Co aim to im Joliet retailers back in paper after boy paign. 9-23-4 : tion will be sufficient to make plain cott. 4-29-3b Now smoke adv to blot our lives. 7-8-26 this development. prove retailers ads. 4-1 -XXVIII Lavish white space makes reader suspi Number of adv agcies. 4-1-II Cash in advance for political advg. 3-11-9 cious says Horace Ryan. 1-7-14 Obtaining justice for "Fruit of Loom." As Thx Fourth Estate frequently Chains cannot defy power of adv. 12- Lifting of ad copy by competing firms. (edl). 10-21-16 pointed out during the year the com 2S-XXIII 1- 21-18 Ohio State Univ forbids use of athletes' mercial situation was such that in Chance for more copy from the druggist. Live stock growers urged to use. 8-18-14 photos in adv. 12-2-31 creased newspaper advertising was (edl). 9-30 16 Localized adv a saving feature for pear One hundred women tell five essentials axiomatic ; business men realized Chicago ad mgr sees steady improvement growers. 2-18-27 for successful copy. 1-7-14 more than ever the economy and in retail ads. 3-18-14 Lord & Taylor asks customers what Pacific Ad Clubs unveil treaty of unity. elasticity of selecting and developing China held back by failure to adv. 12- papers they read. 12-23-16 7- 1-9 favorable markets through the news 23 XVI Making white paper pay profit, (edl). 10- Paint and varnish men to strengthen Circ figures are but part of the story. 14-16 campaign. 6-10-6 papers. Estimates made that the 4-15-4 Fred P Mann's $500,000 bus. 12-16-20 Part adv plays in trade promotion. *- close of the year indicate that this Circulation in figures alone misleading. Mauuoketa, la., merch return to newsp 18-27 was reflected by an increase adver 4- 8-4 after boycott. .12-9-25 Pays reader as well as advertiser. 8-18-16 tising volume in American newspapers Clean adv put up to publisher by A. A. Market conditions help the newsp. 10- Peak to peak advg leaves valleys in sales of fifty million dollars ; that is Clearing C.W. 7-29-16 up of trade terms is likely. 6- 14 XXVIII chart. 12-2-8 from six hundred and fifty million Markets in Ecuador discussed by Pan PerishablePersonality selling, the keynote (edl). 3-18-18 of ad success. dollars in 1921 to seven hundred Coal 8-23 strike can be made to mean more American Adv Assn. 2-11-22 million dollars in 1922. space from some dealers. 8-26-11 May advertising figures show big gain. Physicians 9-2-24 will see light of adv. 5-26-24 Coca Cola advertising policy explained. 7-1-13 Piggly Wiggly in NY papers. 4-29-12b Adolph Ochs on adv. 8-3-18 5- 20-11 McKeesport, Pa., News makes political Plan to license all ad writers. 11-11-24 Advertisements and what makes them Coining trade names. 4-22-7c advertisers pay cash. 5-20-18 Port Huron, Mich., merchants glad to good. 2-11 -58 Commission disapproved by Wash State Meat and cheese made drug store mer Advertisers of Canada oppose commis chandise by newsp copy. 12-30-24 Possibilities pay more. of7-15-10 the unusual solicitation. sion. 11-18-18 Commissions Press. 7-22-4 for amusements adv. 19-14-4 Mid West Advg Mgrs meets in Omaha. Advertisers pay to tell why they use Constructive work done at Milwaukee. 10-7-2 Practice 4-22-Hc of agencies buying local bulk Boston Telegram. 8-25-11 Charies H J Mitchell, Sioux Falls, la., Adv adds to Uncle Sam's revenue. 12- Copy (edl). more 6-17-16 important than rates or space Press tells advantage of morn adv. 12- Proportion contracts. of 8-26-20 favor for advertised goods. 23 XVII 2313 Advg ban leads dentists to extortion. says Louis Wiley. 2-11-21 More advg in 1922 than in recent yrs. 6-20-19 Dairymen urged to use newsp. 2-25-16 3- 11-25 Public utilities urged to use newsp. 4-1-9 Adv 8- 11-15 by physicians discussed before Poor Difference between publicity and advg. More than just local wisdom now needed. Public Utilities belong in the ad col Richard Ciub. 8-18-22 3-11-15 4- 22-4c umns. 8-12-15 Advg costs America no more per yr than Does not cheapen religion says clergy Morning papers further plans for cam Publicity can wipe out disease says Dr its chewinng gum. 12-16-25 man. 6-10-25 paign. 11-18-2 Copeland. 2-4-2* Adv grab by Stinnes stirs German press. Dollar goes far in European advertising. Motor boat makers spend more than be Publicity cannot perform work of paid 8- 12-25 fore. 8-11-1* adv. 6-18-30 2-25 18 Dressing up the want ad pages for re Must tie up closely with selling General Publicity of the 18th century. 2-18-80 Advg is lever that moves world. 4-29-13a sults. 9-23-21 Publishers Assn of NY pass circulation Advg key in rail strike in south. 10-28-2 Druggists want natl copy fair to all. 9- Electric dir says. 6-20 23 Adv makes bus bankable two ways. 12- Narcotic drug control league to fight Put guarantee. circ guarantee 2-11-2 on sunlight basis. 7- ss xxi 30-1* drug evil with adv. 1-28-4 Advg men share blame for distrust. I- Early history of; first known newsp ad Natl appeal may give way to sectional. 8- 6 vertisement. 2-4-25 12-23-4 Quality return of newsp space proven. 4-15 Effectiveness of various sizes of space. Natl Assn of Manufacturers propose to 8-11-15 Adv on post office cancellation dies under 10-14-XXVIII adv tariff views. 2-11-16 Railroads plight blamed on lack of advg. question. 12-24-25 Electrical goods adv. 2-25-21 Natl Foreign Trade Assn discusses ex 8-4-8 AdvgAdvertising outlook over for 1923. radio 10-14-18 received with Englishman admires American ways ot port adv. 6-13-24 Rapid growth of artgravure adv. 10-14- hostility. 8-19-8 adv. 3-18-14 Natl Newsp, Inc formed to sell color adv. VII Advg policy of Proctor & Gamble. 8-11-10 Everybody would pay more but for ads. 2- 4-2 Readjustment period calls for honest adv. Advertsing to change from credit to cash. 9- 212 New advertisers developed in New Eng. 2-25-16 Fairchild group withdraws commissions. 10- 14-11 Recommends doctors combat disease of S 19-9 7- 22-2 !■ New agency pslicy planned S.N.P.A. advg. 3-4 14 Agcy uses press agents to find best Fake cut price ads menace to newsp. t- 7-8-2 Report of agents committee to ANPA. media. 3-4-15 26-18 Fleming Newbold replies to trade paper 4-29-Sc Annual meeting of A.A.A.A. in NY. 10- Farmers will be big advertisers before criticism of rates. 1-21-15 Results continue to emphasize newsp. 13- 7-» long. 12-2-11 New chapter in 'Fruit of Loom' ad dis 23-V . Apple growers protest tooth paste ad. 9- Federal Reserve Bank head urges whole pute. 10-21-13 Results sending advertisers to newsp. 4- 9- 6 salers to use. 5-20-27 New England Assn of Circ Mgrs conv; 22- 6c April volume NY broke records for Marshall Field ad mgr talks policy. 6- program. 4-15-19 Retail ad men emphasize newsp. 6 17-6 month. 6-20-* 17-12 New Eng hotel men vote approp. 12-2-13 17-12 Arms Conference an advg triumph. 8- Marshall Field & Co strong for newsp. Newsp and agcies to help adv advertis Retail bus in Phila falls with ads. 4-8-1 11-19 8- 25-26 Retailer's views stated in ad by Boston As necessary as raw material. 4-22-13c Firestone assails the adv agcy. 6-6-4 Newsp ing. 6-27-22 ads best to back up long range Herald. 4-1-8 Associated Retail Advertisers standards foreign adv gains in NY papers. 3-18-13 selling. 11-11-26 Revised list of adv agcies of the world. of practice. 1-26-14 Foreign agency fees are problem for Newsp ads prescribed for laundrymen. 4-1-IV Australia needs advg for fruit crops. 12- Australian papers. 8-19-31 11- 25-29 Jason Rogers on newsp adv. 6-10-16 l«-8 Fourteen don'ts for retail merchant. 8* Newsp adv rates still too low. (edl). 2- Rural papers seek foreign adv. 4-8-14 Auto page has big power for serv. 10- 19-29 18- 18 Seattle adopts ordinance. 8-19-2 7 25 "Franking through" the professional man. Newsp adv red blood of bus. 1-21-6 Senate refuses exemption for political Avert seasonal lay-offs with adv. 10-14- (edl). 5 2(i 16 Newsp advg took place of salesmen for ads. 9-9-2 XX France to have official pub agcy. 2-18-18 Cuticura soap. 11-11-27 Service overdone by many papers. 8-12-6 Bankers content to let agcy advise cli French hotels using newsp space in U.S. Newsp adv volume in NY. 9-23-6 Shrimp campaign boosts sale of sea food. ents. 1-25-14 12-23-24 Newsp beat magazines in results. 9-9-1 ft 8-19-24 Banker tells how financial adv should be Giving customer sample of his ad. 2-4-13 838 new advertisers in newsp in 1922. Small papers can build up foreign bus. done. 1-21-16 Good advg got most votes. 11-11-2 9-28-4 3 26-15 Basic principle of commerce is confidence Good advice for the clothing merchant. Newsp copy moves goods off shelves. 11* Small retailer missing link in advertising. says Roland C Ayres, pres Pacific 8-26-16 25-13 7-1-4 Coast Ad Club. 1-14-10 Greater recognition for adv goods. 2-18-11 Newsp get $700,000 1923 raisin adv. 8. Solid foundation built for 1923 adv. 12- Beekeepers advertising. 8 25-1* Greek drinking cup bears first advertise 19- 2 23- lV Benson defends commission now paid. ment. 4-15-20 Newsp lineage left magazines far behind. The specialty shop. (edl). 4-15-18 10- 21-2 Grocer must learn to merchandise his 5-13-2 Stimulus to lildg from home builders Better adv week observed throughout ads. 0-2-25 Newsp main dependence of retailer now. pages. 7-8-21 worM. 5-13-23 Hardware men urged to use newsp. 2- 31816 Students identify trade marks in psy Beware of swap ads. (edl). 1-4-18 25-23 Newsp nearest ideal ad medium. 2-4-14 chology test. 12-9-10 Big adv waste on poor merch. 12-28- Has put rubber heels on 60% men's Newsps not obliged to take adv. 7-22-22 Success built to newsp advg. 3-4-14 XVIII shoes. 12-16-29 Newsp space sells Maine beechnuts. 12- John Sullivan talks on waste in adv to Big increase in sight for 1923. 10-14-15 Head of Fuller Co tells methods. 11-11-9 9-29 consumer. 1-21-16 Bill to tax outdoor ads proposed in NY. Hesitant prospects need this shot of Newsp space used to win support for Tailors subscribe million dollar fund for 2-18-31 sense. 3-25-14 anti-lynch bill. 12-16-10 big pub drive. 3-25-25 Blanketing market with newsp. 10-7-15 High class chain store adv. 8-19-23 Newsp to get four-fifths 1923 total. 19- Ten good points for the retail advertiser. Blazing a new trail to voters intelligence. Housewives League pres says women 14-2 11- 11-18 (edl). 11-11-18 want adv education. 2-18-21 Newsp universal medium because it is This merchant really believes in. (edl). Bootblack profits by newsp adv. 3-18-81 Houston tells brokers how to advertise. public habit. 2-25-13 1-28-18 Boston Globe has record year nearly 4-16-29 Newspapers used to constantly widen Too many cooks have part in retail ads. twelve million lines in 1921. 1-7-15 How a solicitor should sell his paper. 8- field. 3-4-11 12- 2318 Bringing prices to sound basis. 2-25-14 26 18 XXIV The Fourth Estate January 27, 1923

Tools of copy writing. 11-18-22 Change in AACW title suggested. 2-25-31 Goodcell-Parton agcy est San Francisco. Appleton, Wis., Ad Club installs; F G Two A. A. A. A. members disagree as to A.A.C.W. educational program. 6-17-10 1-28-25 Associated Ad Clubs of Iowa conv; ethics. 6-8-2 Mackintosh addresses Baltimore Club. Griffin ft Johnson, Inc, NY starts;Henry Joseph Langford pres; members of Two viewpoints in selling of advg. 10- 3- 4-14 F Griffin pres. 4-1-18 Nebraska ad clubs admitted into mem 7-14 National Commission AACW educational Hancock Payne, Phila in larger quarters. bership. 9-28-16 Two words in trade name worth $32,- campaign. 4-15-28 1-14-22 Associated Ad Clubs of Texas conv; k. 000,000. 6-8-8 Milwaukee prepares for AACW conven Harvey Adv Agcy starts in Atlanta. 1- W Bateman pres. 6-17-9 John Wanamaker edls continue. 12-23-11 tion. 3-11-4 21-20 Atlanta Ad Club installs; Winston Har Washington apple growers to spend mil California Adv Serv conv; to help small Paul Hawke joins Carroll Agency. 7-1-26 vey pres. 7-8-29 . lion. 8-19-24 agcies. 4-1 -XI W S Hill Co. Pittsburg, reorganizes; Baltimore Ad Club elects W Dwight Western Council, Amcr Assn of Adv Nat com AACW meeting Cincinnati. opens main office in NY. 4-1-XI Burroughs pres. 9-30-6 Agcies discusses newsp relations. 1-28-8 4- 1 XVI Chas W Hoyt honored. 3 11-20 Baltimore ad clubs com aptd. 10-21-27 Western Elec Co schedules Xmas advg. Program arranged for AACW conv. 4- Hoyt's Serv, Inc increases building fa Battle Creek, Mich., Ad Club organizes; 10- 2-26 8-14 cilities. 3-25-14 Frank Fluke pres. 4-8 27 What advertisements do for the reader. Propose ten dollar fee for overseas AA Selling impulse stirred Hoyt to achieve. Birmingham Ad Club members asked to 2-25-13 CW members. 4-8-14 4-1-XXIV support Ala amendment. 10-21-13 What newsp and agcies have achieved in A.A.C.W. re-organization plan presented James Agcy, NY elects J Alan Fletcher Chicago Women's Ad Club elects; Ber- seventy-five years. 6-17-31 by Mackintosh. 6-17-11 pres. 2-11-16 nice Blackwood pres. 7-8-8 What thr space buyer thinks about. Natl Commission A.A.C.W. elects W James Adv Agcy, NY moves to 120 W Clarksburg, W.Va., Ad Club elects; J (edl). 9-2-18 Frank McClure chrm. 6-17-18 42nd. 8-25-14 Monroe Boyer pres. 6-24-4 When and where to use popular trade A.A.C.W. vicc-pres by districts. 6-24-12 Jenkins, Back & Killian est in Chicago. Cleveland Ad Club elects; Geo A Ruther names. 7-29-14 London prepares for A.A.C.W. conv. 7- 1- 21-14 ford pres. 6 24 6 Why Cal has faith in printed word. 11- 22 8 Jenkins, Back & Killian, Inc, Chicago, Cleveland Ad Club outing. 7-22-26 11- 10 J A Hall resigns as Educ director A.A.C. changes name to Jenkins, Farson & Columbus, O., Ad Club elects J D Brat- Why newsp is merchants best bet. 4-8-22 W. 8-5-14 Wa'hcrg, Inc. 9-30-27 ton pres. 6-13 27 Why use outdoor ads and not newsp. Holland names A.A.C.W. committees. 8- J Roland Kay, Chicago elects directors. Columbus, O, Ad Women organize. 11- 1-28-28 5- 28 2- 4-15 11-30 Why Wrigley stays in the mouths ot Earle Pearson chosen educational direc Knickerbocker Universal Adv Agcy starts Crookston, Minn., Ad Club elects Oscar America. 6-17-25 tor A.A.C.W. 8-26-19 bus. 1-14-15 Fredericks pres. 6-3-11 Wisconsin dairymen to advertise. 4-29-29 Cherington heads Educational Committee Lambert & Feussle, NY, start at 17 E Dept Ad Clubs of Texas meeting in Wisconsin interests to spend millions for A.A.C.W. 10-7-6 49 th St. 12-9-27 Houston. 11-18-11 dairy advertising. 7-1-22 P T Cherington new educ dir A.A.C.W. Walker Lee opens agcy Atlanta. 7-22-22 Des Moines Ad Club elects; Ed F Cor- Womans intuition discounted 50% by 10-14-21 List of agents recognized by ANPA; bin pres. 6-24-4 F E Fehlman. 5-6-25 London preparing for A.A.C.W. meeting changes of rating; cancelled; manager's Des Moines Ad Club seeks effect of Wrigley says newsp adv made bus good in London. 11-11-4 report; new members; active and asso newsp advg on public. 12-16-14 in dull yr. 2-18-27 New cumulative reference book of A. A. ciate; consolidations; suspensions; res Detroit Adcraft Club organized; Fred 1922 real newsp yr in sales plans. 4- C.W. vigilance com. 12-23-XII ignations; associate membership; finan erick Dickinson chrm. 11-11-9 1 XIV Assn of Natl Advertisers Chicago meet cial statement. 4-29-6c Duluth Ad Club has perfect record elimi 1922 a yr of rebuilding via newsp. 9-80-4 ing; program. 4-8-17 Littlehale Adv Agcy, New York incor nating frauds. 5-20-24 Newsp sentiment strong among ANA porates; P B Littlehale pres. 8-18-21 Fond du Lac Ad Club organized; E A conv. 5-6-2 Lyon Adv Serv, NY changes name to Pittingill pres. 1-28-28 Assn of Natl Adv conv; G B Sharpe Lyon Adv Agcy. 2-25-14 Great Falls, Mont., Ad Club sets pace ADVERTISING prcs; discusses pubs co-opertaion with Lord ft Thomas organizes British Com for retailers. 3-25-29 advertisers and ad censorship. 11-25-2 pany. 4-8-26 Green Bay, Wis., Ad Club elects H E ASSOCIATIONS Associated Retail Advertisers conv; em Charles H Mackintosh opens agcy in Chi Capehart pres. 5-27-8 phasize the newsp. 6-17-6 cago. 9-9-6 Helen M Hill pres. 5-13-8 Increased efficiency in advertising H S Scoyoc heads Can Adv. 10-21-18 W R Massengale honored. 7-22-4 President Holland guest of League of Direct Mail Ad Assn conv; Louis Bal Mayer named president of Vanderhoot Ad Women. 7-1-27 through increased service for their sam natl sec. 11-11-4 agency. 7-15-6 Honolulu Ad Club elects Ed Towse pres. members was the keynote of the N.E. Assn of Ad Clubs conv told N.E. W P McDonald starts agcy at Columbus, 5-6-4 policy of the various advertising lags behind at Prov conv. 12-2-15 O. 3-18-15 Houston Ad Club elects Dale C Rogers organizations during 1922. Ohio-Pcnn Industrial Ad Assn organizes; Nelson Chesman ft Co moves to 180 W pres. 6-3-21 The American Association of Ad J C Bowman pres. 11-25-1G 42nd. 1-21-26 Johnstown, Pa., Ad-Prcss Club elects vertising Agencies brought itself closer Pacific Coast Adv Clubs Assn conv; pro NY State Pub Assn endorses agcy rela Henry D Corbin pres. 6-10-4 to the daily newspaper and advertis gram. 5-20-31 tions and commission compensation. Junior Ad Club of NY plans show. S- ing fraternity in many ways, notably Markets in Ecuador discussed by Pan 2-4-22 25-27 American Adv Assn. 2-11-22 F W Nichols Co, Chicago, expands. 9- Kansas City Ad Club elects; Henry S through its campaign to advertise Pilgrim Publicity Assn annua1 meeting; 23-26 Frazer pres. 6-24-24 advertising. Chester I Campbell pres. 5-6-26 Number of adv agcies. 4-1-II League of Ad Women dinner dance. 8- The Associated Advertising Clubs Number of agcies. 10-14-11; revised list 18-15 of the World closed the year in a of world. 10-14-V League of Ad Women tenth anniv. 8- much stronger position than ever New Zealanders' impressions of. 7-22-13 25-15 before. A reorganization plan had ADVERTISING O'Connor & Fyfe, NY dissolved. Norman League of Ad Women campaign to adv been in mind for sometime, but the A Fyfe & Co organized. 1-28-81 advertising. 5-20 28 AGENCIES Rankin, Cooper, Higbam and R C Smith League of Adv Women, NY, open sea convention at Milwaukee decided that affiliate. 9-16-17 son. 9-16 16 only minor adjustments were neces Rankin est new merchandising bd. 1-81-14 League of Adv Women NY tenth anniv. sary. In this connection it is in Arnold Joerns Co moves Chicago office Robhins ft Pearson Ad Agcy affiliates 9-23-4 teresting to know what the Adver to 26 E Huron St. 5-6-18 with Artcraft Guild. 11-4-15 League of Ad Women annual meeting; tising Club of New York, which had Arnold Joerns; F Donald secy. 10 14-27 Ruthrauff & Ryan celebrate tenth anniv. Edw F Le Bart addresses Green Bay. considered withdrawal from the A. A. Batten clients convene in NY. 2-11-13; 1- 14-19 Wis., Ad Club. 10-21-10 tribute to W H Johns. 5-20-8 Rural pub answers the agcy. 12-23-6 Loomis elected pres L.A. Club. 7-15-11 C.W., finally decided to remain. Batten Co's Thanksgiving social. 12-2-27 Sacks Company, Inc, NY open Atlanta Lowell, Mass., Ad Club starts. 8-18-26 One of the great accomplishments Geo Batten Co elects Chas J Babcock office. 9-2-6 Lowell, Mass., Ad Club elects Frank of this association has been its ex v-p. 12-30-15 Schoenfcld, Schercr & Di Fant organizes. Richard pres. 4-8-19 pansion of the national vigilance com Baucrlein Ad Agcy starts in New Or 2- 18-11 Mason City, la., Ad Club discusses com mittee and its stimulation of better leans. 4-29-3b; asks SNPA for recog John Ciark Sims, Phila, moves 218 So petitive prices. 3-25-14 business bureaus, which are at present nition. 5-20 29 16 St. 7-22-27 Minneapolis Ad Club; Louis Burgeaa the country's most powerful element John Blaauw Ad Agcy and Glen H Hip Snitzler-Warner Company, Chicago open pres. 4-22 8 in minimizing misleading and fraudu pie Ad Agcy, Tacoma, merge. 12-16-27 Mexican branch. 5-27-22 Moyle pres. 7-8-4 Blackman Co, J K Fraser pres; O H Southern Assn of Adv Agcies meeting; New ad club formed in Wausau, Wis. lent advertising. The association's Blackman retires, remaining as direc discuss trade assns. 5-18-26 3- 4-14 educational department has established tor. 1-7-16 Tech Pub Assn, Pittsburg, changes name New Eng Advg Clubs conv in Provi itself on a basis that makes itself Karl F Boldt Co. Dubuque, la., starts; to Bissell & Land, Inc. 12-80-27 dence. 11-18-6 felt in every corner of the United Security Bldg. 12-16-27 The adv agcy from the inside. 10-14- New Orleans Ad Club elects Grata True States where there is an advertising Lucien M Brouilette starts agcy, Chi XXII pres. 5 27-12 club. cago. 12-80-11 To be guests of Worcester Telegram- NY Ad Club open house. 1-14-84 Buzzeil & Fox, Detroit, starts, Genl Mo Gazette. 5-18-2 Employment serv for NY Ad Club mem tors Bldg. 12-2-27 United Adv Corp sales conv. 9-23-17 bers. 1-14-14 Amcr Assn of Adv Agcies exec com California Adv Serv Assn conv; to help V-C Ad Agcy opened by Barron Collier NY Ad Club considers withdrawal from meets. 1-14 21 small agcies. 4-1-XI and Cornelius Vanderbilt, Jr. 12-9-2 A.A.C.W. 1-81 14 AAAA executive board changes places Campbell-Ewald, Detroit, in new home. Wallerstein-Sharton Co started at 70 W NY Ad Club to remain in A.AC.W. 2- of meeting. 4-15-2 8-6-9 40th st, NY. 11-11-27 4- 2 NY Council A.A.A.A. elects Roy S Dur- Campbell-Ewald Co opens Canadian office. Walter ft Holtje Adv Agcy, NY starts. Ad Club of NY apts nominating com. stine pres. 6-17-10 11-11-27 4-1-19 4-8-13 Amer Assn Ad Agcies conv expects big Albert Frank & Co apts W Frank Mc Western Advg Co, St Louis, sells ac Million dollar home for NY Ad Club. 1923 volume; elects John Benson pres. Clure head Chicago office. 9-30 8 4- 29-7b 10-14-4 Frederick H Cone elected pres Andrew counts to Yost, Gratiot & Co. 4-15-16 Ad Club of NY gets golf trophy. 4-2»-« Sound basis for prosperity Will Hays Cone Adv Agcy, NY. 2-1819 Westwood Co starts, 220 W 42, NY. NY Ad Club signs 160 to go to Milwau tells AAAA. 3-25-6 Critchfield ft Co, Chicago, re-organizes; 8-5-9 kee. 6-3-4 Ad folks ready for Milwaukee conv. 5- Scott Smith pres. 2-11-80 William Rea v.p. A Proper and staff. NY Ad Club special train to Milwaukee. 27-6 Dolman ft Hopkins Adv Agcy, San Fran 1-28-28 5- 20-22 Atlantic City invites A.A.C.W. for 1923. cisco starts. 2-25-15 Worldwide Adv Corp; H A Ahern re Clifton D Jackson aptd sec New York 6-3-8 Dorland moves to larger quarters. 3-4- signs as v-p. 7-8-20 Club. 7-15-29 Canadian Ad Club leaves A.A.C.W. «- 15; adds to service capacity. 3-11-10 Wright Adv Co, Pittsburg, merged with Adv Club of NY opens winter season. 3-27 Erwin, Wasey ft Co, Chicago, increases W S Hill Adv Co. 1-14-15 9- 23-8 Adv clubs pour into Milwaukee. 6-10-2 staff. 11-18-17 NY Ad Club to continue build fund. Mackintosh ends fifty thousand mile Fairall ft Battenfield, Inc. Des Moines, 10- 28-18 tour. 6-10-6 starts at Century bldg. 12-9-27 AD CLUBS NY League of Ad Women to help adv A.A.C.W. conv; Lou Holland pres. 6-17*2 Ferry-Hanly Adv Co elects Alan R Mar advertising. 2-18-11 Natl Adv Com meets with Buffalo bus tin v.p. 5-18-27 Ohio State Univ students form club. *- men. 1-14-23 Firestone assails the agency. 5-6-4 Advertising Crafts Club starts in Phila. 25-15 Adv Council Chicago Assn of Commerce Richard Foley Adv Agcy, Phila re-organ 8-18-26 Phila Ad Women's Club elects; Kath- elects W. Frank McClure chrm. 1-21- izes; Charles H Eyles pres. 2-25-14 Advg Masons form publicity Lodge No erine Flanagan pres. 7-29-4 16 Will of Richard A Foley provides advg 1,000 of F ft A.M. 11-4-7 Pittsburg Ad Club elects J E Wright Program for AACW conv. 6-20-2 scholarships. 3-4-24 Albany, NY, Ad Club incorp. 10-14-27 pres. 5-27-22 January 27, 1923 The Fourth Estate XXV Plain talk from Hunt to clubs that hesi Chanin, Leo — aptd ad mgr Greensboro Hutchinson, H J — aptd dir of pub Hugh Mil'er, Wallace A — aptd ad and pub mgr tate. 6-17-6 NC, Daily Record. 4-15-19 C McLean Publications, Toronto. 6- Norwich Union Indemnity and Phoe Poor Richard Club annual dinner and Chester, Whipple Yale — aptd ad mgr .1-14 nix Indemnity, NY. 6-3-27 old time circus. 1-21-16 Miami Okla, Record-Herald. 10-28-20 Hyde, Amy Roettig — aptd ad mgr Union Mitcheltree, Russell — aptd pub and ad Poor Richard Club annual meeting; Christen, Helen A — aptd ad mgr Lion Bank of Chicago. 4-8-27 dir United Retail Candy Stores. 8- Charles A Stinson pres. 5-27-22 Dry Goods Co, Toledo. 12-9-27 Hyman. II K — aptd ad counsel Stutz 18-27 Publicity Lodge of Masons formed by 4-29-1 Kb Motor Car Co. Indianapolis. 8-25-27 Monell, D M — resigns as pub dir Elliot- members of NY Ad Club. 1-28-8 I Clark, Allan H — aptd ad mgr Twinplex Hyman, H R — aptd ad dir Stutz Mator Ogren Motor Car Co, Milwaukee. 3- Representatives Club of NY annua] meet- i Sales Co of St Louis. 9-28-7 Car Co of America, Indianapolis. 9- 4-27 lag; 0 S Kimberly pres. 5-20-2 Curry, E F — aptd ad mgr American 2- 36 Moore, Fnlsom — aptd mgr Bisbee Ariz, Richmond, Va., Ad Club; R H Thomas Chicle Co. 1-7-27 Ingram. Albert L — aptd ad mgr Hurley Daily Review. 4-8-2 pres. 4-22-2 dishing, George W — resigns as ad mgr Co (instalment houses), NJ. 3-4-27 Mover. Ben L — aptd New England for San Francisco Ad Club elects; Shirley Hudson Motor Car Co. 1-7-27 Jackson, Paul F — resigns as ad mgr eign ad mgr NY Daily News. 4-8-19 Walker pres. 12-30-6 Cowherd, N W — aptd dir ad and cir Scientific American. NY. 4-8-26 Newmark, J H — aptd ad mgr Durant Seattle Ad Club elects; W G Mohr pres. Oregon Herald. 2-18-20 Johns, William F- — aptd ad mgr Minne Motors Co, NY. 6-20-29 78-26 Davit, F R — aptd ad mgr Minneapolis apolis Journal. 9-9-19 Noroton, Stanlev — aptd ad mgr Fresno Seattle Ad Club wires cash prize. 10- Daily Star. 12-28-19 Johns, William F — aptd western ad mgr Cal, Bee. 11-4-19 & 12-2-19 21-13 Dewar, Jr A L — resigns as ad mgr Hearst's International Magazine. 7- Othen, John — resigns as ad mgr Jack Sioux Falls, la., club formed. 10-28-25 Weloh Grape Juice Co. 1-28-22 Johnston, Ernest S — resigns as ad mgr sonville Fla, Metropolis. 11-25-19 Sioux Falls Ad Club to join A.A.C.W. Eadie, A R — re-aptd ad mgr Hotel Re Washington Times. 1-21-19 Pace, Anderson — aptd ad mgr Tin Deco 11-11-14 view. 7-15-19 Johnson, Gilbert — resigns as ad mgr In rating Co. Balto. 4-15-27 Spokane, Wash., Ad Club Easter ball. 4- Erlandson, R S — aptd ad mgr Journal of ternational Proprietaries, Inc. 11-4-27 Pace, Jr Edwin H — resigns as ad mgr 1-XXVII National Education Association, Wash Johnston, Samuel P — aptd ad mgr Los Universal Auto Co, Hartford Ct. 10- South Eastern Div A.A.C.W. conv; ington. 4-15-27 Angeles Examiner. 7-15-19 14-27 David W Webb pres. 11-4-5 Edelman, C J — resigns as nat'l ad mgr Johnson, Ernest S — re-aptd ad mgr Parker, Watt L — aptd ad mgr Selznick St Louis Ad Club selects com. 12-9-10 St Louis Star. 12-9-13 Washington Post. 9-16-18 Enterprises. 2-25-80 Washington Ad Club' installs; Laurence Edelman. C J — aptd natl ad mgr St Jordan, George H B — aptd ad mgr Ely Peifer, Robert E — aptd ad mgr Atlantic E Rubel pres. 6-24-4 Louis Star. 6-10-25 & Walker Dry Goods Co. 4-1-19 City Press and Union. 12-2-19 Williamsport, Pa., Ad Club helps mer Erickson, John E — aptd ad mgr Fair Joyce, Gerald Stanley — aptd ad mgr Peltetier. E Le Roy — aptd ad mgr Rick- chants cut costs. 8-10-5 banks, Morse & Co, Chicago. 5-27-27 Gloucester Mass, Evening Star. 8-18-14 cnbacker Motor Co. 12-16-27 C K Woodbridge elected pres NY Ad Fellows, Waldo E — aptd ad mgr Colum Joyce, Robert E — aptd ad mgr Washing Penney, W R — aptd ad mgr San Fran Club. 5-18-8 bia Motor Co, Detroit. 6-24-26 ton Times. 1-21-19 & 3-18-4 cisco Call. 11-18-19 & 12-2-19 Women's Ad Club of Chicago addressed Fleming, William E— resigns as ad mgr 29- 23 Penney, L J — aptd ad mgr Henderson- by Maud F Holahan. 3-25-4 Welsh, U S G— aptd ad mgr NY Tri Judges, Fred B — aptd ad mgr Carman ville NC, News. 9-30-17 Worcester Club elects Hastings pres. 7- bune. 4-29-19 Shop * (women's apparel), Seattle. 5- Peterson, B B — aptd ad mgr Burgess- 15-29 Flynn, George — resigns as ad mgr Minne 20-29 Nash Co, Omaha. 2-18-27 apolis Daily News. 4-1-21 Keeler, L L — aptd ad mgr Bachman Phillips, Joseph L — aptd ad mgr A J Fish, Robert — aptd ad mgr Lightolier Co, Chocolate Mfg Co. 3-11-27 Freiman, Ltd, Ottawa. 7-29-19 NY. .1-27-27 Kelsey, Howard W — aptd pub dir Elliot- Plumb, John A — resigns as ad mgr Syra AD MANAGERS Ford, R J— aptd class ad mgr Spring Fisher Co. 2-25-80 cuse NY, Post-Standard. 6-10-25 field, Mass., Republican & News. 12- Kembrey, C M — aptd ad mgr Stude Putnam, Edward Hall — aptd ad ingr At 30-28 baker Sales Co of Phila. 5-22-26 lantic Terra Cotta Co, NY. 1-7-27 Alexander, Edgar M — aptd ad dir NY Fox, Chester B — aptd local ad mgr NY Keneally, H B— resigns as sales and ad Putnam. L L — aptd ad mgr Santa Rosa Eve Journal. 9-30-2 Herald. 12-30-19 mgr Grolier Society, NY. 12-28-27 Cal, Republican. 8-12-19 Alwood, Lester Raymond — aptd sa'es and Fairbanks, Morse & Co, Chicago. 5- Keough, Edmund E — promoted to ad mgr Reichman, Ferd — aptd ad mgr Wichita ad mgr Everton Engraving Co, Detroit. 27-27 American Writing Paper Co, Ho. yoke. Beacon. 12-23-19 Anderman, William E — aptd foreign ad Friedman, Louis — aptd ad mgr Samuels 7-1-26 Reickert, William — aptd ad mgr Norfolk mgr Detroit Times. 4-8-19 Shoe Co, St Louis. 4-1-19 Ketchum, Charles R — resigns as ad mgr Neb. Daily News. 9-16-19 Anderson, Ralph P — aptd ad mgr Anglo- Frohman, Louis — resigns as ad mgr Du- Capper's Weekly. 11-4-19 Reynolds, James C — resigns as ad sngr California Trust Co, San Francisco. rant Motors, Inc, Rochester. 8-6-26 Kleppner, Otto — aptd ad mgr Prentice- Wichita Kan, Beacon. 7-1-26 M-26 Frost, E G — resigns as ad mgr Davis Hall, Inc, NY. 8-11-27 Ringwalt, Dorothy — resigns as ad mgr Andrews, Roy W — aptd ad mgr Syracuse Sewing Machine Co, Dayton. 8-25-27 Kingsley, W Harold — aptd pub mgr Dort Burgess-Nash Co, Omaha. 2-18-27 NY, Post-Standard. 6-10-25 Geneva Forrest R — -returns to Des Motor Car Co, Flint. 10-14-27 Riley, George W — promoted to ad mgr Apgar, P L-— resigns as natl ad mgr NY Moines Register & Tribune as ad mgr. Koons, John — aptd pub mgr Cincinnati Joseph S: Freiss Co, Cleveland. 3-25-27 Sun. 6-8-27 12-23-IV Automobile Club. 1-28-22 Rogers, Duncan — aptd ad mgr Ipswich Arsneau, E G — aptd dir of ad Seattle Getlin, Nat S — aptd ad mgr DeKalb 111, Laing, W T — aptd ad mgr Capper's Mills 1-14-27 & 2-26-80 Post-Intelligencer. 4-29-2b Chronicle. 3-18-19 Weekly. 12-9-8 Rose, Norman S— aptd ad mgr Christian Ballou, Walter L— aptd ad mgr O'Gara George A Riley natl ad mgr Ferry- Lauc, Herman* — aptd New England ad Science Monitor. 3-18-16 Coal Co. Chicago. 4-15-27 Lloyd Jones. 11-25-4 rep NY World. 12-30-19 Rosenthal, B J — aptd ad mgr Oakland Barlow, John A — resigns as ad mgr Glasson, Rex F — aptd ad mgr Gray Mo Laue, Herman — resigns as ad mgr and Motor Registration News. 8-26-26 Remington Arms Co, NY. 11-4-27 tor Co, Detroit. 8-4-27 pub dir US Shipping Board. 5-27-15 Rosewater, Victor — aptd pub dir Phila Uassford, James C — aptd ad mgr F B Giles, Ernest N — aptd local ad mgr St Lawrence, C E — resigns as ad mgr Van delphia Sesqui-Centennial Exposition. George Co, Chicago. 12-16-27 Louis Star. 6-10 -26 Slyck & McConville, St Paul. 7-8 26 3-11-9 Herman, Otis — aptd ad mgr Advance Gillespie, David J — aptd ad dir Colum Leavenworth, Ralph — re-aptd ad mgr Automobile Accessories Corp. 12-16-27 Rydell, Louis — resigns as ad mgr Variety. rtergen, H R — resigns as ad mgr B T bia. 12-23-XXIII Standard Parts Co, Cleveland. 2-4-26 3-11-10 Babbitt, NY. 3-18-27 Goldman, Harold L — aptd class ad mgr Lehman, Hart — aptd ad mgr D Auerbach Schroeder, F O — promoted to ad mgr Kerry, Edward D — aptd ad dir United NYHerald. 12-30-15 & Sons, NY. 4-8-27 Wichita Kan, Beacon. 6-10-35 Typothetae of America. 2-11-14 Goodfellow, M P— aptd ad exec NY Leslie, Harold D — aptd ad mgr American Sequin, H A — aptd ad mgr Racine Wis, Bmson, J C — aptd ad mgr Farmers' Na American. 12-9-27 Agricultural Chemical Co. 11-25-27 Times-Call. 1-14-19 tional Magazine. Washington. 6-20-29 Gottschaldt, Allan C— resigns as sales Levin, Leo I- — aptd ad mgr Salt Lake Shafer, Don Cameron — resigns as ad mgr Bishop, A U — aptd ad mgr Rich k Co, and ad mgr Selig Co, Atlanta. 2-4-26 City Deseret News. 6-24-17 International General Electric Co. 6- Atlanta. 12-9-27 Grace, Harry A — aptd ad mgr Westing- Linder, Clarence R — aptd ad mgr and 3 27 Blair, R W — aptd ad mgr Simmons Co. house Lamp Co. 1-28-22 gen mgr Detroit Times. 8-4-12 Sheeler. Roy C — aptd ad mgr John Lucas ln-21-27 Greenfield, Henry — aptd ad mgr NY Lord, George Frank — aptd ad mgr Chev & Co. Phila. 12-16-27 B ock, W S — aptd ad mgr Minneapolis Jewish Daily Forward. 7-15-19 rolet Motor Co. 2-18-14 Sims, George Claibourne — aptd ad mgr Daily News. 12-2-19 Gruber, Andrew J— aptd ad mgr Lima Lukens, Alfred B — resigns as natl ad Anderson SC, Tribune. 9-23-4 Bodman, Harold — aptd ad mgr Thomp O, News. 12-16-19 mgr NY Jewish Daily Forward. 9- Simpson, C W — aptd ad mgr Art Metal son. Barlow Co, NY. 5-20-29 Gruber, A J — adv mgr Lima, O., News. 30- 13 Construction. 5-20 29 Bodine, H Oliver— aptd mgr ad and sales 12 16-19 Lynch, Ross E — aptd ad mgr Tin Deco Sirkey, Louis — aptd ad mgr NY Ameri Herbert & Huesgen Co. 4-29-1 6b Guy. Harry D — promoted to ad mgr Dal rating Co, Balto. 8-4-27 — resigns as ad can. 10-7-26 Bowers, N R — aptd ad mgr Oswego NY, las Tex, Morning News. 6-10-85 mgr Tin Decorating Co, Balto. 4-15-27 Smith. C Monroe: — aptd ad mgr Electric Times. 8 5-17 Hamilton, L Patton — aptd asst sales and Lyon, Marion Jean — aptd ad mgr Punch. Railway Journal & Bus Transportation. Boylan, Frank J — aptd ad mgr Chicago ad mgr Hudco-Ford Co of America. 9-2 6 12-23-27 l'o ish National Daily. 4-8-19 10 21-27 MacNaughton, Lucille — aptd ad mgr J Smith, Harold J— promoted to ad mgr Brandon, H J — aptd ad mgr Minneapolis Hamilton, Peter — aptd ad mgr Houston W Jenkins Sons Music Co. 1216-27 Hurley Machine Co, Chicago. 10-28-26 Daily News. 4-1-21 Tex, Press. 7-16-19 MacOwen, J( seph A — resigns as natl ad Smith T H— aptd ad mgr Mitchell Mo Brennan, C J — resigns as ad mgr Minot Hamilton. Clarence W — aptd pub mgr mgr Boston Herald and Traveler. 3- tors Co, Racine, Wis. 9-9-26 N'D, News. 10 28-17 American Finance Co, Dayton Op 1- 4-15 Snowden, John W — aptd ad mgr Spanish Brennan, Hugh — aptd ad mgr Eskimo 21-27 Mabor. Glenn E - aptd ad mgr Washing edition of Vogue. 3-4-20 Pie Corporation, Chicago. 10-21-22 Hampton, J H — aptd ad mgr Jackson ton Herald. 9 16-13 Sproule, J Bruce — aptd ad mgr Portland Brewer, William A— aptd ad mgr Sacra ville, Fla., Journal. 12-23-19 Marshall, Harold F — aptd ad mgr Dwight Ore, News. 11-18-19 mento Star. 8-19 19 Hampton, J H — aptd ad mgr Jacksonville P Robinson & Co, Inc, NY. 10-14-27 Stem, George L — resigns as ad mgr Nor Brownell, A H — resigns as ad mgr Phila Fla, Journal. 12-9-6 Mattson, Ivar — aptd ad mgr Butterick folk Neb, Daily News. 9-16-19 delphia Commercial Car Journal. 3- Producers. 1-7-19 Storey, Darwin J — aptd ad mgr Crosby 4 19— apt mgr NY Christian Herald. Harrison, E P — aptd ad mgr Welch Bros D G Co. 12 30-6 -"•-13-17 Grape Juice Co. 1-28-22 Marshall, Clare R — aptd ad mgr Des Burns, Thomas F — returns as ad mgr Hauck, Roland L — resigns as ad mgr Moines Capital. 12-28-IV Stringer, A C — resigns as ad mgr Ad XY Eve Mail. 12-23-19 Palo Alto Cal, Times. 9-9-26 McClure, W Frank — resigns as ad mgr vance Automobile Co, Chicago. 10-14-27 Bu I, Norman E — leaves as ad mgr Wash Haun, Ray H — aptd ad mgr Cleveland American Bnnd & Mortgage Co. 9- Stuart, F B — aptd ad mgr Syracuse NY, ington Herald. 9 16-13 office Capper Farm Press. 12-6-27 McColgan, William — aptd ad and mere Tc'egrm. 10-7-21 Carey, A M- — aptd ad mgr International Hevey, Edward V — aptd ad mgr New mgr Wisconsin Daily Newsp League. Swevey, Clarence E — aptd ad mgr Oil Studio. 11-11-19 York Independent. 9-30-17 7-1-26 Industry, NY. 1-2127 Carrington, R A — aptd ad mgr Oakland Hills. R E — aptd ad mgr Winchester Re Medcraft, K — aptd ad mgr M J Branden- Tavlor, Merle C — resigns as ad mgr Post-Enquirer. 9-30-17 peating Arms Co, New Haven. 12-2-27 stein & Co, San Francisco. 12-9-27 Omaha Daily Times. 4-15-19 Carrington, Jr R-t':ard A — promoted to Hiller, H C— aptd ad mgr Norfolk Va, Mcrciles. Lester — aptd ad mgr La Prensa. Thomas, Richard H — aptd ad dir Rich ad dir Omaha : -e. 3-18-19 Post. 10-1 4-IX 3- 4-20 mond Va, Times-Dispatch. 4-1-9 Carroll, Leon L- resigns as ad and sales Hogg, K K— aptd ad mgr Hyatt Roller Miele, Elizabeth A — aptd ad mgr Civic Titus, R B— aptd dir Rochester NY, dir Samuel Stores, Inc. 4-8-27 Bearing Co, Detroit. 9-2-26 Pilot Newark, NJ. 11-18 27 Journal and American. 11-18-19 ("aruthers, Jr F D— resigned as ad mgr Holahan, Mrs Maud Forbes — aptd ad Milliken, C S — aptd ad mgr London Towner, L H — aptd ad mgr Augusta Ga, Standard Mail Order Co. 3-18-27 mgr Indiana Limestone Quarrymen's Daily Mail. 11-4-19 Chronicle. 1-14-19 Cary, C W — aptd ad serv mgr Pittston Assn. 10-21-27 Mills. Ray C — aptd ad mgr Boston Ad Tritsch, J G — - aptd ad mgr Toledo News- Pa, Gazette. 12-16-19 Hubbard, H P — resigns as ad mgr vertiser. 7-1-25 Bcc. 9-9 28 C'edarleaf, E N — aptd dir of ad Walton Springfield Mass, Daily News. 0-3 27 Miller. Foster D — aptd dir ad and sales Van Dresser, A P — resigns local ad mgr * Spencer Co, Chicago. 5 13-27 fk 6-10-85 Fisher Co. 2-25-30 NY Herald. 12-80-19 XXVI The Four th Estate January 27, 1923 Vancleave, L B — aptd ad mgr San Ber Duluth, Minn., Chamber of Commerce nardino Cal, Sun and Telegram. 9- NATIONAL plans campaign. 8-25-15 PUBLISHERS RATES SO-17 Wilmington, Del., Chamber of Commerce Waddell, A G — aptd ad mgr Durant Mo to adv. 4 1 IX SOUND VERDICT tor Co of California. 5-6-27 ADVERTISING Adv of communities gains impetus. 4- Wadsworth. Joseph H — aptd ad mgr 1 XIX Sperrjr Flour Co, San Francisco. 11- Newsp advg took place of salesmen for Indianapolis put before world in new OF FOUR A'S. 4-11 Cuticura soap. 11-11-27 light. 4-15-4 Wagner, Frederic — aptd natl ad mgr Los Public spirited ad brings suspension from Planned by real estate boards. 4-22-4 (Continued from Page III) Angeles Express. 11-4-10 stock exch. 11-18-24 Suggests South vie with West in pub It is a big thing to remove or eve» Waldron, E W — leaves as ad mgr Wash A.N. A. content to forego rate topic at licity. 4-22-1 lc ington Post. 9-16-6 conv. (edl). 12-2-18 Florida raising $100,000 fund. 5-18-30 to reduce any waste in advertising Walker, C Alan — aptd dir of ad and Knit Goods Mfrs of Amer plan natl cam Newsp of Washington boost state. 6 3-7 operations even though the waste af sales Smith-Booth-Usher Co. 4-8-27 paign. 12-9-21 Advertising to aid Kansas wheat growers. fected seems very small. Walsh, A L — aptd ad dir Thomas A Edi What advg has done for meat packing 6 3-30 Advertising operates on a narrow son, Inc NJ. 8-11-27 industry. 12-9-25 Wisconsin to ask funds for advg. 11-4-12 margin. A constructive advertising Wells, Ralph H — aptd ad mgr Shaw- Linnard Hotels System plans $125,000 Tacomans seek fund to boost home town. agency, as exemplified in the Ameri Batcher Co, California'. 2-11-27 campaign. 12-9-29 11-11-8 can Association of Advertising Agen Weigel, Amos H — resigns as ad mgr Three big silk advertisers report pros St Paul to be advertised by Town Criers. cies earns in the net, average, not Glass Block, Duluth. 4-16-27 perous 1922. 12-23-18 11- 11-16 Wilhoite, J L — aptd ad mgr Chattanooga Many new firms in the natl class. 12- Wisconsin urged to spend approp in fully three per cent. Times. 12-2-19 23-IV home papers. 12-2-16 Any business operating with such Wilkin, Ray T — aptd ad mgr NY Daily Columbia Graphophone Co to resume adv. Tacoma to be advertised nationally. 12- precision demands standardization in News. 1-28-19 4-1-6 2-31 all things with which it deals and Winslow, Joseph C — aptd ad mgr Graver Hart Schaffner & Marx increase newsp Advg for Florida is urged. 12-9-4 which are capable of being standard Corporation, Indiana. 10-21-29 space. 4-1-XIV New advg group organized in Wisconsin. ized. Winter, James R — resigns as ad mgr How advertisers would increase space 12- 16-4 In our dealings with publishers we Kansas City Post. 6-17-17 values. 4-1-XVIII Oregon to rival Cal as advertiser. 12-16-6 have made great progress in reducing Woodman, Earle- — aptd natl ad mgr Bos California will adv for wider market. 4- Criers p an to sell St Paul. 12-16-8 ton Post. 3-18-19 1 XXII Northwest plans more intense advg. 12- the number of false motions. Woodward, William G — resigns as ad Shredded Wheat adv at new high mark. 16-15 This means getting more of the ad mgr NY Tribune. 12-16-2 4-1-XXVII Wisconsin will adv its resorts. 12-28-6 vertiser's dollar into the publisher's Wunder, George F — aptd ad mgr Atlas California cold cut newsp fruit bus. 4- State of Montana advertisers to tell till and consequently more returns on Portland Cement Co. 1-21-27 1-XXVIII truth. 12 30-13 each dollar the advertiser puts out. Young, Edward W — resigns as ad mgr Coffee trade to use more space during That in turn helps to make adver 1922. 4-8-14 tising appropriations grow larger. Linder Co, Cleveland. 12-16-27 Assn of Natl Advertisers Chicago meet ing; program. 4-8-17 FINANCIAL We have reached the point with Mistakes in translation cost US adv publishers where we expect to be able losses in Mexico. 4-8-24 ADVERTISING to discuss early in the new year the TRUTH IN Results sending advertisers to newsp. findings of a comprehensive study of 4-22-6c Sheboygan Press Telegram says bankers classification in rates. ADVERTISING Natl Petroleum Marketers' Assn plan there do not adv. 1-7-15 It may then appear that further national campaign. 4-22-14d Bank campaign justified says banker. 2- simplification in that direction is nec Newsp sentiment strong among A.N. A. 4- 14 essary. Thirty-seven better bus bu heads meet conv. 5-6-2 Forward step in bank publicity. 2-18-17 This applies to the handling or in St Louis. 2-4-15 Firestone assails the adv agcy. 5-6-4 It builds bus. (edl). 2-25-18 classifying of rates and not to the Vigilance work being directed by Henry Southwestern Millers League plans $25,- Firm adv million for building loans. 2 question of whether the publication 6 Robbins. 2-11-15 000 campaign. 5 6-20 25-20 space is worth the rate. Jerome Simmons aptd counsel natl vigi Natl Wholesale Jewelers' Assn plan $300,- Surprise brings bank many new deposi lance com. 2-18-16 000 educational campaign. 5-13-21 tors. 3-25-25 Over the whole field we observe Fraud in ad copy eliminated by club Big phonograph release dates in conflict. Cleveland Financial Advertisers Assn an that publishers' rates are extremely work. 2-25-13 6-29-27 nual meeting; program. 5-18-4 sound. Better adv. (edl). 2-25-18 AAAA hears bankers attitude on adv. It is unquestionably a fact that in Vigilance work gains power every day. 5- 13-28 no other field of business operations 3-11-14 CHURCH Fin adv men organize Fin Adv Serv are the sale quantities truer in qaul- Violation of advg law is charged in Assn. 10-14-30 ity or sounder in price than they are Austin, Tex. 3-11-15 ADVERTISING Misleading bank advg protested. 12-30 9 Seek to curb misleading adv in Britain. in advertising rates in this country 3-18-15 today. Let a«s be truthful. 8-16-15 Rev Lewis Jacobson, Sioux City, la, ad The publishers of the entire coun Government sleuth joins vigilance com. vocates for churches. 1-14-31 GOVERNMENT try are to be complimented and we Church adv. (edl). 1-21-18 are frank to say that we attribute 3-18-15 Ad fills Nebraska church pews regularly. ADVERTISING New council to work for higher stndardi. 2-4-14 much indeed of the magnificent devel I- 18-16 Helena, Mont., churches to adv. 2-18-21 opment of advertising appropriations Newsp is eliminating misleading adv. Use of display space recommended. 2- Shipping Board outlines $900,000 cam for 1923 to the solid values the pub 3-28-26 25-14 paign. 1-7-2 lisher gives to the advertiser. Century Consolidated Oil Co investi Lasker answers criticisms Shipping Bd In other words, the present great gated. 4-8-6 Church publicity men sold on newsps. methods. 1-28-4 W P Green heads vigilance committee. 11-11-7 Herman Laue replies to Lasker. 2-4-11 volume of advertising appropriations 7-8-8 Episcopal church favors paid advg. 11- 80,000 prospects for U.S. ships developed could not have been possible if pub To hunt down blue sky dealers. 7-29-8 18-9 in four months. 2-18-4 lishers' rates did not provide such a Los Angeles Record drives out fake pro Nebraska minister finds adv church pays. Romance of sea in Shipping Bd publicity. safe and profitable investment to the moters. 8-5-15 6- 8-28 2- 25-24 advertiser. Spokane Ad Club taboos misleading copy. Sunday schools told to "dig up1* news. Surplus stocks advg to be resumed. I- II- 11-16 7- 1-10 4- 15 S.N.P.A. members aid vigilance com. Newspaper display ads fill Rochester James W Boring Shipping Bd adv mgr. 11- 18-23 church. 8-26-23 3- 18-2 RATES Fake newsp adv run to earth by rig Shipping Bd ads approved by American com in Chicago. 12-2-11 Legion. t-18-14 Fairbanks, Wash., News-Miner to $6.00 Brooklyn joins in vig work. 12-16-6 CLASSIFIED Omaha, South Bend, Newark and Seattle per inch per month. 2-25-15 Great technical side to truth in advg. made tryout cities. 4-8-17 Do not lower rates, (edl). 2-25-18 12- 16-13 ADVERTISING Analysis shows fallacy of lower rat* Snares in stock schemes to trap unwary. M B C a us sen resigns from Shipping Bd. claims. 3-11-11 12-16-13 5- 6-22 Retailers start investigation. 3-11-2 Bur.au censures Boston stores' advg. 13- Robert R O'Brien bus mgr Council Wko put 'stick' in ship bd adv? 0-24-28 Sowing the whirlwind, (edl). 3-11-18 28-25 Bluffs, la., Nonpariel addresses real What cut rates would do to advertisers. estate men. 5-27-18 3-11-18 Want Ad gavel novel feature A.A.C.W. PUBLIC UTILITY Merchants own figures prove rate econo conv. 6 M y mies. 3-25-4 Selling the classified page to supplement ADVERTISING Ra'ph Blumenfeld says costs prohibit re ADVERTISING display ads. 9-29-25 duction in Eng. 3-25-1 9 "Better Copy" contest to improve want Natl Electric Light Assn members urged Rate issue met in Britain as it is here. INSTRUCTION ads gets results. 10-7-21 to adv. 5-20-17 3-25-22 Apartment renting aid for readers boosts Defensive copy not only need. 10-14- O'Shaughnessy supports newsp rates tO' profits and prestige. 10-7-25 XXXI merchants. 4-1-2 Course in mathematics of adr at Boston Classifying the unclassified want ad. 10- American Gas Assn told how to use Maintain rates now in effect says Bur Univ. 1-21-27 7-29 newsps. 11-18-21 gess. 4-1-12 A task for pub in every town. (edl). Pub Util Advg Assn organize.; W P Urey Woodson on humiliating confession 2-11-18 Strandborg pres. 11-11-29 on advg rates, 4-22-9 Chgo Y.M.C.A. adds new instruction COMMUNITYY What to sell. (edl). 11-18-18 Discriminatory rates becoming acute is course. 8-4-15 'Nothing to say' attitude due for discard. sue. 5-18-8 Rankin tells students how to make sell ADVERTISING 11-25-13 Armstrong puts rebate remedy Hp to ing talk take. 3-25-4 papers. 5-20-7 St Joseph College hears how to learn S.N.P.A. members refuse Firestone plan. adv. 4-1-XXVII San Diego campaign a success. 1-7-15 RAILROAD 6- 3-6 Adv Club of NY closes yr with dinner. Phila to adv its ports by movies. 1-7-19 Little Rock Democrat abol sliding scale. 4-8-14 Albany aldermen appropriate $5,000. 1- 7- 8-23 14-26 ADVERTISING Springfield, Mass., Union increases It Galveston Ad Club plant instruction. 6- cents a line. 8-19-2 20-8 NY Associated Dailies put rate for state For your prospect list. (edl). 3-4-18 Allentown Call refuses to cut rates. 8- Summer school at N.Y.U. 6-34-23 adv on commercial basis. 1-21-2 Great Northern, Northern Pacific and 16-6 Associated Ad Clubs of Iowa short Adv of cities now a necessity. 2-25-9 Burlington join in campaign to adv Palerson Press-Guardian refuses to cut course. 8-19-6 Cinn to launch campaign. 3-11-31 northwest. 12-9-2 rates. 9-16-6 Blanchard again conducts NY Y.M.C.A. Jersey City Commerce Chamber to adv Railroad adv's latest impetus, (edl). 12- A.N. A. to content to forego rate topis course. 9-23-18 city. 3-18-16 16-19 at conv. (edl). 12-2-18 January 27, 1923 The Fourth Estate XXVII

COLLEGE PAPERS NEWSPAPERS Aberdeen, S.D., American and Newt ABROAD offers prizes to student journalists. 1- 1140 Arkansas Uniy Traveler names editors. H Wickham Steed ed London Times en. 7-S-S4 Close Contact with the tertained by NY newspaper men. 1-7*21 Big Nine Press Assn organized; Charles Two British assn of jrnl may amalga Evans pres. 12 30-4 mate. 1-7-25 Central Interscholastie Press Assn cony Horatio Bottomley retires as ed John Madison. 12-2-9 Bui. 1-7-29 College papers Univ of Iowa Daily Iowan Advertising Agency— Paris newspaper men must have passports College papers Univ of Wash stud papers to attend court proceedings. 1-7-29 resume. 7-22-29 Echo National founded by Georges Clem- College men enthus over edl wk. 12-16-16 enceau. 1-14-2 Corey H Ford, ed at Columbia Univ That is what keeps foreign lineage ahead Paris Gaulois and Figaro to merge. 2-4-1$ asked to withdraw. 11-18-21 Soviet government gets new hold oo Daily Princetonian elects sophs to edl of last year's, last month's and last week's. press. 2-11-4 bd 12-16-10 Military guard posted at Dublin Free Eastern Intercollegiate Newsp Assn meet man's Journal. 2-18-9 ing Ithaca; E J Smith pres. 6-20-16 Bulgaria honors James D Bourchier of Floyd W Taylor elected ed-in-chief Co It is what enables the publisher or adver London Times. 2-18-17 lumbia Univ Spectator. 4-22-12a Nottingham, Eng., Journal enters 213 yr. -Illinois Daily IUini model student daiy. tising manager to know that he isn't missing 2-18-20 1! 18-15 Lively doings in newsp game in Ireland. 111 school eds to exchange experiences. anything. 2-25-8 I- 11-24 Adv grab by Stinnes stirs German press. Intercollegiate Newsp Assn of Middle 2- 25-15 Atlantic States semi-annual meeting. It is as essential to efficient newspaper Wickham Steed and Lord Lee match S-1S-27 wits. 2-25-16 Interschol Press Assn grows. 6-24-13 London Daily Mail claims largest sale of Iowa College Press Assn meeting. 4-8-28 planning as the line gauge is to the printer. any newspaper of the world. 3-4-4 Io»a apts Frank D Hicks news editor. Paris Herald men return to work. 3-4-8 7-8-25 Amer girl wins Pall Mall Gazette prize. Journalism Day at South Dakota College. 3- 4-24 9 30-18 The Advertising Agency Paris eds find duel unnecessary. 3-11-28 NY Univ News announces staff. 6-10-10 Possibilities of newsp campaigns in Ire Univ of Mcihigan daily to expand, fl- land. 3-11-31 _ 10-32 Numbers of Effort to unite British jrnl societies un NY Univ Daily News result of merger of successful. 3-25-6 tbe NY Univ News and the New Hard going for newsp in Germany. 3-25-8 Yorker. 6-27-21 Rate issue met in Britain as it is here. Obio State Lantern names staff. 11-11-26 S-25-22 Okla Interscholastie Press Assn meeting THE FOURTH ESTATE Victory for newsp pub in Parts strike. in Norman. 11-4-10 3-25-25 Rocky Mountain Collegian changed to New paper in Italy backs Wilson against semi-wkly. 4-1-IX provide subscribers with unparalleled facili Orlando. 3-25-28 Sigma Delta Chi election; Leland F British newsp pay tribute to Spender. Peterson mng ed Ski-U-Mah. 4-29-31 ties for tracing and identifying advertising 3- 25-29 S.D. Press Assn conv; P Duncan pres. Dublin Freeman's Journal fired by in I I- 4-1 » agencies all over the world. English cendiaries. dailies 4-1-6 in Paris real prodigals. South Dakota high school press body 4- 1-9 formed; Paul Kreuger pres. 11-11-9 Off on the wrong foot. (edl). 4-1-10 South Dakota High School Press Assn These lists and the information concerning Are French dailies better than American? and No Central Intercol Conf Press 4-1-16 Assn plan meet. 12-16-13 advertising agencies that accompanies them Cost thousands of rubles to post Russian Tbe Ghost, official pub George Washing paper. 4-8-10 ton Univ has been temporarily sup have become established by the usage of many Stead memorial a ministry of friendship. pressed. 1-7-29 4- 15-11 Univ of Minn press bureau. 7-22-29 years as invaluable, standard works, constantly Newspapering on firing line in Rand bot weather record. 8-6-19 revolt. 4-22-24 Univ of Wisconsin Daily Cardinal thir News print consumption in Hungary tieth anniv. 6-3-29 in use by newspapers and national advertisers. drops 75 per cent since war. 4-22-27 Western Conf Edl Assn conv Minne Dublin Freeman's Journal working de apolis; George Dworshak pres. 6 27-6 spite raid. 4-29-19 Winston Churchill claims insurance from London Daily News. 5-6-20 The FIRST 1923 Issue London Daily Herald in financial trouble. BETTERBUSINESS 5- 13-8 New law guards news sources in Aus tria. 5-13-14 BUREAUS Now Being Prepared London dailies insurance is big burden, 5-20-12 Bureau started in Montreal. 9-23-29 Armed guard to protect staff of Dublin Better bus bureaus and ad clubs meet. Offers a timely opportunity for newspapers Freeman's Journal. 5-20-31 1021-4 Manila Times uses The Fourth Estate. Finley-Hanover Adv Co, Seattle, to com and agencies to reach the national advertiser 9-9-16 plain to grand jury- 12-2-20 Parlous times for German press. 9-9-24 Better Bus Bureau election; Frank J before his 1923 advertising plans have fallen Cuxhaven Tageblatt Germany est ISIS* O'Brien pres. 11-11-6 suspends. 9-9-25 Executives confer in St Louis. 1-28-25 into a settled groove from which he may not Britain itself may buy Northcliffe dailies. F X Wholley explains proper methods 9-16-4 of adv to Washington Y.M.C.A. 1- be able to deviate for another nine or ten Why Manchester Guardian is so often* 28-15 quoted. 9-23-5 Bureau to be est at Houston. 2-4-10 E Hulton & Co, London, opens NY office. Thirty-seven bus bu heads meet in St months. Louis. 2-4-15 9-23-19 Town Criers to estab bu in Providence. EI Universal, Mexico City, raided by re 3-4 25 porters. 9-23-20 Bureau to be est in NY. 5-13-19 No disgrace for Japanese papers to b* Bureau to be est in Oklahoma City. 5- scooped. 9-30-13 8027 German subsidy not working well. 10- Stops fake ads. 6-17-18 1414 Bureau for New York. 6-24-14 Space Reservations Coty puts life into famous Figaro. 11- 4-20 Aberdeen Journal and Free Press merge. Should Be Made NOW 11-11-25 AD FRAUDS DeValera cohorts attempt to intimidate- press. 11-11-27 William Vincent Jackson prosecuted by Major John Jacob Astor and John Wal NY World. 1-28-25 ter buy London Times. 11-11-2 Muscle Shoals ad fake exposed. 2-11-16 Fake cut price ads menace to newsp. 2- Advg held at top prices in Britain. 11- 25 13 11-24 Wilmington aldermen act agst fake advg. English dailies inclined toward Amer 3-4-15 ideas. 11-18-14 Hair advg tonic draws $100 fine. 3 11 22 Le Matin wins suit brought by Le Hu- Newsp campaigns have cleaned up stock THE FOURTH ESTATE manite. 12-2-4 fakes. 416-21 Amer dailies at Tientsin reorganize. 12- Oil fakirs turn to mails when refused 232 WEST 59th STREET, NEW YORK 2-8 by newsp. 12-9-22 Threaten to muzzle Italian papers. 12-0 6 NY World send four ad fakirs to jail. Norway adopts Amer newsp methods. 12- 12 16-25 9-29 XXVIII The Four th Estate January 27, 1923 Crime barred from newsps in Japan. 12- Depuy. Clarence C — founder Amer Poul 9-29 GREAT STRIDES IN THE DEAD try Advocate. 3-11-30 German China News (Deutsche China Diez, Roderigo — ed Pan-American Union Nachrichten), Shanghai, first German FORESTRY SAVING at Washington. 6-17-30 newsp in China since war. 12-16-16 Abbott, Rev Dr Lyman — ed-in-chief Out Dobbs. Wm F — manager ad dept Dan- -Gabriele de Annunzio to pub daily newsp DURING YEAR. look. 10-28-30 bury, Ct., News. 8-19-80 in Italy. 12-23-4 Abry, Louis E — with Wm Dennison & Dodds. John J — mng ed Brownsville, Pa., Northcliffe estate made big profit in Lon Co. 4-2fl-12b Telegraph. 1 28 30 don Times sale. 12-23-23 (Continued from Page VIII) Akin, Benjamin — vice-pres Hulscher-Roth- Drake, Frank C — genl art dir NY World. Grip of Stinnes holds German papers enburg. 6-10-38 2- 2512 fast. 5 27-29 message was specific in its declaration Axtell, O B— cd Melletee, SD, Tribune. Dunham. George E — ed 8t pub Utica Dublin Freeman's Journal comes back for a permanent forest policy for the 3-4-28 Press. 11-4-80 strong. 6 3-29 nation, the step desired by the paper Bacon, Frank — star of "Lightnin'"; Dupree. Frank — writer, author and play Madrid deplores lack of news facilities. industry and the newspaiper publish once a newspaper man. 11-25-30 wright. 2-11-17 6-10-36 I , ers, and legislation is pending in Bagnall, Cecil T— ed & pub Turner Falls, Du T.iit, E E— pub Cbaska Herald. 6- Does European press falsify America? congress establishing such a policy. Mass., reporter. 7-8.80 3- 30 6- 24-10 Bailey, William Franklin — Washington F.ddlcman, David J — founder Muskogee Why dailies of London are national. 6- The accomplishment of the year vet newsp man. 9-23-80 Time* Democrat. 11-2-80 24-15 for forestry is not to be credited Baird, John A — former city ed Louisville Edmondson, Wm Thompson — mng ed American daily for New Zealand. 6-24-22 entirely to the paper industry. It Times. 11-18-30 Montgomery Times. 10-14-3i Lithuanian dailies attacked. 6-24-24 has been the work of the newspaper Baldwin, Merrick R — pres Rotary Club. Fairbrother, Arthur L — edl staff Provi Charge Lloyd George sold titles. 7-8-20 editors of the country to sell tihe 2-25-12 dence Jnl. 1-7 -SO Three Berlin newsp reappear. 7-8-22 forestry idea to the nation and to Bangs, John Kendrick — author & humor Fassett, C N— associate ed South Bend English printers accept wage reductions. force the forestry situation into ist. 1-28-30 Tribune. 2-20-30 7- 29-6 the lime light. The paper industry, Barrett, Capt E F— pub Butte, SD, Fergusson, Mrs. Mary Stanton — ed Chil- Hawaiian papers printed in marly tongues Signal. 8-11-30 dren'l Arrow. 4-29-12b -8-5-18 however, has because of its having in Barrett, Edward Ware — ed & proprietor Field. Hamilton Easter — art critic Brook German papers censored. 8-5-21 its associations and in mill organiza Birmingham Age-Herald. 7-15-30 lyn Eagle. 4-16-11 Peerages as pap to journalists con tions practical, though technical, for Barry, L Frank — market ed NY Jnl ot Firey. Carl R — cartoonist & edl writer demned. 8-5-lfi esters, been able to lead in the for Commerce. 11-11-30 on Tobacco Leaf. 6-10-38 Berlin Lokal Anzeiger feels hand of cen mulation of a workable forest policy. Barta, Rudolph S — owner US Feature Fisher. John — member cir staff NY sor. 8-5-22 It has helped to put organized in Serv. 2 4-16 World. 2-25-12 Circulation race taxes London newsp. 8- dustry back of the campaign which Bean, David — owner Waterloo, Ont., Fletcher, Chas H — pres Centaur Co. 4- 19-21 the newspapers have then taken to Chronicle. 1-28-80 I 5-10 England's great men rivals in seeking the public, to the ultimate advantage Bechtol, Harold E — mng ed Newspaper Folev. Richard A — head of Richard A London Times. 9-2-6 Enterprise Assn. 3-25-30 Foley Ad Agcy. 2-11-16 Chilean papers dependent upon foreign not alone of the paper or the pub Billson, Chas J — vet special rep. 7-8-12 Foord. John — ed Asia. 4-22-29 countries for news print. 9-2-15 lishing industry, but of the entire Binder, Hilton S — associate ed Toronto Fox, John W — with Brooklyn Citizen. public who will benefit by the im Mail & Empire. 5-6-10 1-22 -29 proving of the forests of the whole Bingham, Millard F — inventor & manu Fox, Richard K — ed & pub Police Ga NORTHCLIFFE country, for industrial and recrea facturer of printers' rollers. 1-7-30 zette. 11-18-30 tional uses, and also serving as reser Bixhy, Tarns — pub Muskogee, Okla., Frank. August — vice-pres Natl Pubg Co. PRESS voirs for water, for power and port Phoenix. 1-21-21 2- 4-16 able uses. Bleyer, Henry W— vet Milwaukee newsp Galhrnith, Thomas — financial ed Toronto man. 1-28-30 Mail & Empire. 5-6-10 The death of Lord Northcliffe in If 1923 can see the successful com Bligh, RohertW— "Dean of Amer newsp Geary, Mannis J— superintendent NY August caused the newspaper world pletion of this campaign, the paper reporters." 12-80-30 Herald composing room. 3-4-28 ■a profound sense of loss and resulted and publishing industries, really sub Bode, W A— owner & ed Alton, 111., Jnl. Gol'omb, Louis Cliff — with NY American. in the splitting up of his interests. divisions of one great super-industry, 1-7-30 J 415-11 Lord Rothermere, his brother, now will have done a great piece of con Bowlby, Col C J — vet Nebraska ed. 5- Goss. Samuel George — founder Gosa lias the Daily Mail, Associated News structive work for the whole nation. 6-10 Printing Press Co, Chgo. 7-8-22 Brainerd, Chauncey C — with Brooklyn Gould. Edw Earl — fromerly with N.Y., papers and Amalgamated Press. The Eagle. 2-4-2 Herald. 4-29-12h London Times was bought by John Brainerd, Mrs. Chalncey C. — literary Grabill, Capt John H— ed Woodstock, Walter and Lord Astor. genius. 2-4-2 Va., Shenandoah Herald. 2-13 24 DO YOU NEED A Brainerd, Erastus — pub & ed-in-chief Gregg, Clark — one time ed & owner Cler Lord Northcliffe entertained by Gov Gen Seattle Post-Intelligenccr. 12-30-30 mont. O.. Courier. 1-7-80 of Java. 2-11-19 General Manager Brown, David C — reporter NY City Hammill, Frank — ed Spooner, Wis., Ad Wickham Steed and Lord Lee match News Assn. 7-1-12 vocate. 3 4 28 wits. 2 25-16 Business Manager Bryant, Noah— founder Bryant Paper Harbcr, W K— pub Benton, Mont., Press. Lord Northcliffe reported gravely ill. 3- Advertising Manager Mills. 6-13 22 8-5-30 4- 4 Advertising Solicitor Bunphy, Jas W — formerly pub Boston Harmsworth, Alfred Chas William (Lord London Times reduces sales price. 3-11-8 Circulation Manager Advertiser & Record. 1-7-30 Northcliffe) — owner London Times and Northcliffe tour adds new correspondents. Burgoync, W B— ed & proprietor St Daily Mail and a hundred other Brit 3-18-19 Managing Editor Catherine, Ont., Daily Standard. 1- ish publications. 8-19-4 Northcliffe out of Newsp Proprietors' City Editor 14-80 Harrie, Irving Hancock — asst ed Leslie's Assn. 5 62 Desk Man Callahan, Daniel — formerly with NY City Weekly. 3-18 10 Northcliffe, the printer, and Genoa, (edl). News Assn. 1-28-30 Harrington, Wm H— former cd Salt 5- 20 1G Reporter Campbell, John Q A— founder Bellefon- Lake Herald. 1-14-22 Lord Northcliffe expects radio to revo Linotype Operator taine, O., Republican. 8-11-30 Hartman, James E — mng ed Davenport, lutionize newsgathcring. 6-8-29 Monotype Operator Canfield, Mrs Elizabeth Gordon — writer la.. Times. 7-8-30 Lord Northcliffe sued for libel by two tntertype Operator of children's stories. 4-15-11 Hastings. Wilmont R — pres Hastings & directors of company. 6-17-2 Capus, Alfred — prominent French ed & Sons Pubg Co. 4-15-10 Northcliffe ill, but puts over deal. 6-84-81 Linograph Operator writer. 11-4-80 Hawke, John T— proprietor Moncton.NB. Northcliffe's heart weak. 7-22-20 Web- Pressman Carraway, Leake — mng ed Little Rock Standard. 8-4-S8 Hope for recovery abandoned. 7-29-2 Photo-F"graver Democrat. 2-18-24 Iledderly, J Ben — owner Houston, Va., Lord Northcliffe may be succeeded by Cary, Henry N — genl mgr Chgo News Record-Advertiser. 8-4-28 nephew. 8-19-2 or any kind of help? paper Publishers Assn. 11-25-80 Heisler, Emanuel F — pub Kansas Citr, Lord Northcliffe's death. 8-19-4 Cashman, Judge E P — ed & pub Vicks- Kan., Sun. 6-3-30 Lord Northcliffe's career. 8-19-16 OR ARE YOU burg, Miss., Eve Post. 2-18-24 Helbronner, Jules — iformer ed-in-chief How Lord Northcliffe press interests are Cashman, Jas Gordon — founder Vicks- Montreal La Presse. 1-28-S0 divided. 8-19-17 SEEKING A CHANGE burg, Miss., Post. 2-25-12 Herblin, Louis A— ad man of Columbia ■Our new perspective on Lord Northcliffe. Chase, Walter E— head of proofroom NY Mag. 2-4 17 8-19-18 World. 12-30-30 Herr. Chas F— founder Butler, Pa., Rec Big Northcliffe dailies may be separated. The quickest way we Childs, John A — pub Evansville, 111., In ord. 5-6-10 it-9-6 dex. 7-20-80 Hill, Crawford — former owner Denver Lord Rothermere buvs Daily Mail con know of to bring about Chivington, John L — city ed Chattanooga Republican. 12-30-30 trol. 9-23 4 Times. 9-2-30 Hogan, Chas Franklin — cir mgr Jersev Rothermere will make readers stock your desires is to Cholmely-Jones, Col R G — head of War City Jnl. 12-9-30 holders. 10-14-12 Risk Insurance Bur. 2-25-12 Holmes. John G— one time citv ed NY USE THE SMALL-AD Clark. Edwin — pub first daily in Minne Eve Post. 12-2 30 apolis. 5-6-10 Hooper, Horace Everett — pres Encyclo FOREIGN DEPARTMENT Coffin, Capt Geo A — marine artist for pedia Britannica, Inc. 6-17-30 NY Eve Jnl. 2-11-17 Hopson. Wm A — pub Paterson, N.J., LANGUAGE of The Fourth Estate. Cone, Andrew — founder & pres Cone Call. 318-10 Ad Agcy. 2-11-16 Hovey, Wallace — mng ed Leavenworth. Cooper, Frank J — founder of Cooper Ad Kan., Post. 4-8 30 PAPERS Send along your ad and the prompt Agcy. 2-11-16 Hudihurg, Will N— edl staff Town Topics ness of results will surprise you. Ada Cottrell, Edgar H — well-known in prtg 3- 11-30 La Nazione, Wilmington, Del., resumes •hould be received by Thursday, although industry. 3-11-30 Hughes, Wm G — local ad mgr Wash. publication. 1-14-8 few can be squeezed in Friday morning. Coulter Wm J— pub & owner Clinton, Star. 2-4 2 II Progresso I talo- Americano adds Sun Mass., Daily Item. 1-7-30 Inglehart, Rev Ferdinand C — ed Chris day gravure section. 2-18-28 Why not mail or telegraph cop\ Coyle, Terence— 80 years with NY Eve tian Herald. 7-29-30 Ohio Jewish Chronicle starts in Colum ior the next number and start the Telegram. 5-20-30 James, Richard H — vet Calif newspaper bus. 3-11-26 machinery? Think of being able to Crow, Wm E — senator editor. 8-5-30 man. 1-7-30 •Greek newsp for Washington. 6-24-17 Crozier, Wm P — with Cincinnati Enquir Jenkins, E C — part owner & genl mgr H Popolo, NY, sued. 7-22-15 -et one of the strongest forces in er. 3-25-80 Mansfield. O., News. 8-12 30 El Ticmpo, Panama, adds Eng lang sec ■.he newspaper field to work for Cutter, Wm McCIellan — first stenographic Johnson, Harland H — mng ed Ann Ar tion. 7-29-4 you for a few pennies I reporter in Calif. bor, Mich., Times-News. 7-15-30 More than fifty foreign language newsp Dare, Harrison Craig — ed Newspaperdom Joyce, J St George — vet Quaker City in Chicago. 8-19-31 & Transportation. 9-30-30 newsp man. 6-10-38 Foreign Lang Pub Assn in new home Daritt, E F — former pub Le Sueur, Kapp, W C — ed Centerville, Mo., Jnl. 110 E 42nd st. 10-14 "1 The Fourth Estate Minn., Sentinel. 2-25-12 2-25-12 Shing Wah, Chinese d.. -y, starts in Tor. 232 West 59th Street, De Foe, Louis V — dramatic critic NY Keach, Chas Henry — bus mgr Waterbury, 12-30-11 NEW YORK Morning World. 8-18-10 Ct., American. 6 24-30 XXIX January 27, 1923 The Fourth Estate Rogers, Camillus P — owner Suffolk, N.Y., Kellette, John Williams— with NY Her Bulletin. 4-29-12b ald. 8 18 80 Rosier, Oscar — head of Oscar Rosier Ad' Keller, Jas Douglas J — former dir NY Agcy. 1-28-80 Kel'v, Herald. Harry 5-6-10 — handling wires on IntI Rowe, A L — former pub Memphis Her News Serv. 2-25-18 The Milwaukee Rowe, ald. 1-14-22Eugene P — ed & pub Barberton, Kessler, Hugo — ed Staten Island Post. O., Leader. 6-10-38 617-30 Saunders, George — well-known corresp of Kilgal'en, Jas L — former mng ed Indian OURNAL London Times. 9-16-80 & 10-21-30 apolis Times. 12-9-31 Scott, Morris— well-known newsp cartoon- Knowlson, Arthur — ad mgr in Brooklyn ist. 12-80-30 territory for NY Herald. 9-9-30 J FIRST— by Merit Schoolcy, Mathew H — founder Home Krebe, Wm E — associate ed New Orleans stead, Pa., Daily Local News. 1-88-80 Item. 1-7-30 Seaman, Mrs. Robert J (Nellie Bly) — Laidlow, Mrs Albert H — society ed Spo noted writer. 2-4-16 kane Spokesman-Review. 7-15-81 Seifcrt, Moses — writer for Jewish NY Law, James — proprietor Edinburg, Scot Daily News. 2-11-16 land, Scotman. 2-4-17 Shearer, Chas Jacob — conducted ad agcy Leach, E Lynn — cir mgr Minneapolis 1922 Total Advertising in Tucson, Ariz. 9-9-80 Tribune. 7-22-30 Sill, William Raymond— dramatic critic Lee, Chas — ed Barnesville, O., Enter & theatrical mgr. 12-9-30 prise. 2-11-17 Simes, Rowland J — oldest employe NY Lewis, F W — Associated Press operator Herald. 1-14-30 on Chattanooga News. 11-4-80 Simmons', Harwood J — vice-pres & mng Lightner, Col Ezra Wilberforce — edl ed El Paso Times. 11-4-80 writer of Pittsburg Dispatch. 2-25-12 I Simons, Edw H — former telegraph ed Longstrect, Tyler — president Newspaper- NY Eve Telegram. 2-11-17 dom. 114-80 Simpson, Henry Glover — former owner Lukens, Jr, Perry — well-known NY newsp & pub Northport, L.I., Journal. 8-19-80- rep. 12-9-30 Sims, George R — well-known jnlst & Mackem, Justin Samuel — promotion mgr playwright. 9-9-30 ad dept Memphis Press. 8-5-80 Slep, Harry — founder Altoona Mirror. Madura, Frank — pub Western ,Neb., 6- 24-30 Star. 2-25-12 Smith, Delavan — pub Indianapolis News- March, Edward Clark — edl advisor of 9-2-10 Harper & Bros. 9-30-30 Smith, Richard — managing ed Indianapo Maxwell, Robert W — sports ed Philadel Journal 16,266,970 lines lis News. 9-0-6 phia Eve Public Ledger. 7-8-80 Smith, Wm Fell — with Pittsburg Dis McArthur, Edward L— Canadian special Other two Milwaukee papers patch. 4-8-80 rep. 10-7-2S Snowden, C A Col — formerly ed Chgo, McCarty, Harry — ed Nicholasville, Ky., combined 12,751,416 lines Times. 1-7-30 Jnl. 4-15-11 Somerville, Roy Vernon — ad mgr Punch. McCormick, Wright — reporter NY Times. The Journal leads the other 7- 29-30 9-2-30 Spindola, Rafael Reyes— vet Mexicani McCutcheon, R B — founder Longton, two papers by 3,515,554 lines newsp ed. 1-21-21 Kan., News. 4 29 18b Staniforth, J M — London cartoonist. 1- Mclntyre, J A — founder Hibbing, Minn., 28 80 Daily Tribune. 1-7-80 Stanton, Robt A — with Red Book Corp, McKenna, Arthur J — asst city ed NY 8- 18-10 Tribune. 4-15-10 Stetson, Frank A — White House corresp. McLean, Andrew— ed Brooklyn Citizen. 1922 National Advertising International News Service. 11-11-80 12.9-30 Stevens, Frederick C — formerly withj Miller, Chas Ransom — ed-in-chief NY Bridgeport Post. 8-4-1S Times. 7-22-6 FIRST Stivers, Col H C — ed Superior, Wis.„ Miller, Jas N — founder Sac City, la.. Telegram. 6-17-80 Sun. 5 27-30 Stokes, Chauncey M — former ad mgr Miller, Wm Bruce— ed Paris, Ky., Citi Journal 3,051,885 lines Chgo Trib. 1-7-80 zen. 3-4-28 Strayer, Louis William — with Pittsburg; Mitchell. Chas S — ed-in-chief Washington Other two Milwaukee papers Herald. 1-14-30 Dispatch. 2-4-2 Montague, Peter J — ad mgr Stern Bros. combined 2,793,543 lines Studer, August C — pub Montclair Times. 3-25-30 6- 17-30 Moore, Lillian Russell — wife of Alexan Sturgis, Clarence E — ed Boston Herald. der P Moore pub Pittsburg Leader. The Journal leads the other 7- 15-80 6-10 38 Sudduth, Hugh Thomas — writer of edls Morrison, Addison M — founder Mankato, two papers by 1,258,342 lines for NY newspapers. 7-8-80 Minn., Jnl and Minneapolis Lake Dis Sutphen, Chas R — treas, mgr & dir Pitts trict Advocate. 6-20-80 burg Dispatch. 7-15-30 Manor, Victor — sports ed Diario de La Timoney, Albert P — vice-prea Frank Marina. 7-29-20 Presbrey Co. 1-21-21 Murpby, John George — former owner & Thomas, Anna Provost — oldest newsp ed San Angelo, Tex., Standard. 6-24-80 1922 Local Display Advertising woman in Wash. 2-18-24 Myers, Warren A — former pub Spring Thornton, Col Wm — financial ed St Louis. field, O., San. 12-30-80 Globe-Democrat 12-30-80 Newton, Frank — reporter Brooklyn Eagle. Journal 10,069,652 lines Townsend, Isaac — former NY Herald dir. I II 30 2-25-12 Nicholas, Harry Gardner — mng ed Seat Other two Milwaukee papers Tuohey, Michael F — court reporter Hart tle Post-Intelligencer. 2-18-24 ford Courant. 2-18-24 Oliphant, Tom — genl press rep for Sam combined 8,479,936 lines Vail, Harvey J — founder Pasadena Star-. H Harris. 5-27-30 News. 12-28-30 O'Reilly, Lawrence J O — chief lieut to The Journal leads the other Van Lent, J C — ed Muscatine, la., News-. Wm R Hearst. 2-4-16 Trib. 4 29 12b Orr, David Alonzo — mng ed Chambers- two papers by 1,589,716 lines Villiers, Frederic — famous war corresp. burg Valley, Pa., Spirit. 6-20-80 4-8-80 Ottlej, J H — fromer owner McCall'a Wallace, Rothvin — asst night ed NY Magazine. 3-11-30 World. 11-18-80 Owen, Chas Hunter — edl writer Hartford Wanamaker, John — dept store advertiser. Courant. 4 29 12b 12-16-12 Parker, Henry Edw — exc of Hanff-Metz- 1922 Classified Advertising Ward, Robt E— NY & Chgo special rep ger. 2-11 16 resentative. 3-25-80 Patterson, John H— head of Natl Cash Watson, Sir Maj-Genl David — owner Register. 5-13-22 FIRST Quebec Chronicle. 2-25-12 Patton, H W — owner & ed Los Angeles West, John Briggs — founder St Paul, Capital. 6-3-80 Journal 3,145,433 lines Minn., West Pubg Co. 8-25-80 I'enneld, Frederic Courtland — jnlst, econ Wheeler, Dr Edw J — ed Current Opinion omist and diplomatist. Ambassador to and founder Literary Digest. 7-22-30 Austria-Hungary during the late war. Other two Milwaukee papers Wheelock, Mrs Kate French— ed St Paul 6-24-30 Pioneer-Press. 9-16-30 Phelps, Elbridge G — established Ada, combined 1,477,937 lines Wheeler, Wm — pres Wheeler Ad Agcy. Okla., Star. 2-18-24 1-28-30 HerrDie, J N — part owner Oil City, Pa., The Journal leads the other Wicken, Elmer H — ed Elmore, Minn.t Derrick. 1-14-30 Eye. 3-4-28 Perry, Commodore Geo Washington — pub- two papers by 1,667,496 lines Wilson, Erasmus — dean of Pittsburg lliillicotbe, O., Scioto Gazette. 6-17-80 newsp men. 1-21-21 Pringle, Rol>ert A K C— former Cana Wolf, Rennold— dramatic ed NY Tele. dian Paper Contro ler. 1-28-80 graph. 1-7-80 Publow, William Angus — secretary But- Wood, Albert B — news ed St Paul Dis. terick Co. 10-14-30 patch. 11-4-30 Raabe. Otto L— asst secy R Hoe & Co. Wright, Genl Luke E — vice-pres Memphis. 12 80-30 Commercial Appeal. 11-25-30 Robinson, Jas A — formerly market ed Yancey, Richard H — foremr ed Nashvillo.- Minneapolis Tribune. 2-18-24 Proved Again! Banner. 6-24-80 B'^he, Michael J — former sports ed St Yokel, Berthold — newspaper circulation^ Paul Pioneer Press. 8-25 80 expert. 10-21-80 XXX The Fourth Estate January 27, 1923

INDUSTRIES ALIGN preservation of western tree giants, is a most significant forward step. TO CONSERVE California pine operators have adopted a policy of handling FORESTS. their timberland operations in accord NO W Ready ance with the advice of foresters of (Continued from Page XV) federal service, particularly in the trol of its forestry department, 900 delicate problem of bursh disposal. miles of pulp wood forest. This area, A development of the year was north of Lake Superior, has been the addition of a technical forester shown by extensive investigation, to 1923 WORLD ALMANAC to the staff of the American Forestry have become more productive of a for Association, to give technical assist est crop under the handling of its tim ance to the members, and others ber through scientific management than AND BOOK OF FACTS calling upon the association for ad would have been the case under vice. ordinary logging methods. The Span The American Tree Association is ish River Company, a Canadian a new national organization, with a property, has placed eight to ten somewhat broader scope, though with townships, or over 300 square miles generally similar ideals, which will of pulpwood forest, under the control FOR 38 YEARS take over by agreement with the of its forestry department. American Forestry Association the THE STANDARD AMERICAN ANNUAL public educational work formerly done The Mead Pulp and Paper Com by the latter organization. pany of Dayton, Ohio, controlled Many of the important develop largely by the same interests which On are back of the Spanish River Com ANSWERS QUESTIONS ments of the year have undoubtedly pany, has conducted extensive experi Sale at been omitted in this review, but the ments in the artificial reforestration News Stands ASKED OF A achievements recorded will amply of the Ohio valley region with poplar NEWSPAPER justify the belief that 1922 set a and other hard woods, readily adapt and new record of forestry accomplish able for pulp making. Book Stores ments. MANY ENLISTED IN WORK. The year just closing was marked The Chateaugay Pulp and Paper by extensive forestry legislation in Company of Chateaugay, N. Y., many of the states, particularly steps ordering 150,000 Norway spruce trees, East of Buffalo toward lifting the tax burden on gave the state of New York's con and Pittsburg, 35c. growing trees which now discourages servation department the largest single many who would otherwise develop order for trees for artificial refer- West of Buffalo cut over lands. The year to come is estration placed during 1922. and Pittsburg, 40c full of promise for definite legislation There are in the paper industry both in states severally and in con eighty men whose forestry work gress to establish a national forestry and training is such as to entitle policy co-ordinating the work of the them to membership in the wood NEW nation, the states, and private timber lands section of the American Paper FACTS land owners. and Pulp Association. Many more, MANY ADDED undoubtedly, are in this work, but AND FEATURES not organization members. FIGURES 1922 BIGGEST YEAR Forest clubs have been organized in New York City and in Maine, for IN NEWS PRINT the getting together monthly of EDITOR'S READY REFERENCE BOOK technical foresters, actively practicing PRODUCTION. their profession. Those in Maine are A partial list of the more Important Features follows : largely engaged in work for paper (Continu d from Page VI) companies. The Genoa and the Hague Conference; the 1920 ret. ! figure. The news At least three Maine paper com FACTS OF THE YEAR the Financial Condition of Europe. panies, are practising actual refor The Arms Conference, with tables of papers fared much better than the estration using chiefly spruce for pulp EUROPE'S DEBT TO THE the new navies as cut down. the magazines n the advertising field, wood, but some pine. They are the UNITED STATES Progress of the League of Nations. since the volume of advertising in the Orono Pulp and Paper Company of President Harding's Veto of the Bonus Nitional per:o licals was only four Orono, Me., the Eastern Manufactur THE BONUS AND NEW Bill. per cent more in 1922 than in 1921 ing Company of Bangor, Me., and TARIFF BILL Labor Problems, strikes and wages. and was still thirty-four per cent be Balance sheet and expenditures of the hind the 1920 'ctal. the Pejebscot Paper Company of United States Shipping Board. Brunswick. Me. ELECTION FIGURES IN FULL Establishment of the Irish Free State. The total * hie of newspaper and In New York three important Relief of the Russian famine. periodical advertising in the United paper companies at least are practising COMPLETE SPORTING Wonderful progress of aviation. Sft»s in 19?2 was probably $800,- technical forestry, and artificially RECORDS List of Government and State officials. 000.000 with c700.000,000 of it in planting cutover lands. These in Agriculture; mines and mining; crops; the newspapers. The large volume clude the Chateaugay Pulp and live stock. of advertising, both periodical and Paper Company, Chateaugay, N. Y. ; Imports and exports; banking. newspaper, planned for and to be Science, religion, art and literature. expected during 1923 is a matter of Finch, Pruyn & Co., Glens Falls, N. Government, Population, Finance, Com Diary of the news of the worid day by Y., and the St. Regis Pulp and Paper day — 30 pages. common knowledge. It looks as if Company, St. Regis, N. Y. In addi merce, Education, Social Activities of Full information of the great City of the time were nut far distant when tion, the forest lands of the Rac- America and the whole world, country New York, and 60,000 other facts and the total yearly expenditure for ad 3uette River Paper Company of Pots- by country — a new feature of great value. figures. vertising by means of the printed am, N. Y., looked ahead so many page in North America would be one- years ago that George W. Sisson, billion dollars. Jr., president of the company, for MAILED ANYWHERE. 60c POSTPAID Paper manufacturing in North merly president of the American America is also a bill ion-dollar in Paper and Pulp Association, sent his Address, Cashier The World, New York City dustry with the production of news son to Cornell University to take a print making up a very respectable technical forestry course. This son proportion of the total investment is now head of the forestry depart ested, and the balance, 500 acres of Several regional associations of the and further notable developments ment of the father's company. land along four miles of frontage on lumber industry now have technical under way. The new machines to A PROBLEM FOR THE EAST. three lakes, will be devoted to the foresters in their executive offices. O. come into news print production Reforestration is most notably a establishment of the first forestry T. Swan, formerly of the United during the first six or eight months development of the eastern states, camp for boys in the United States. States forest service, is with the of 1923 will have a capacity of 600 where the timberland was logged off Camp Misike, as it will be known, Wisconsin-Michigan Hardwood Work tons of paper daily, carrying the before the lake state forests were will not be a new forest school, but ers, as secretary, and J. C. Nellis total capacity of the industry beyond touched, and the need has conse a boys' private camp with a forestry also of the federal forest service, 9,000 tons daily, of which some 5,000 quently been felt in the eastern states training for its background. The has been with a lumbermen's asso tons is in the United States and much earlier than in the west. purchase for next spring's planting of ciation in North Carolina. Several more than 4.000 tons in Canada. More and more attention is being 12,000 pine and spruce trees marks other similar organizations have re Still further extensions are under paid to forestry in the lake states. the beginning of the first private re tained technical foresters. consideration, so that the newspaper Iowa announces the planting of sev forestration to be done on an exten The most important recent develop publisher wherever he may be in eral small tracts the past year. sive scale in the middle west. Over ment, however, is the decision of North America during 1923 should In Northern Wisconsin a technical a million trees will be planted in the California redwood lumbermen to be able to get all the paper he needs forester, Dr. Hugh P. Baker, execu furthrance of this project. place their great western forests un without going overseas for any por tive secretary of the American Paper The lumber industry, which has der forestry management, under a tion of his supply. and Pulp Association, with two asso not yet felt the pressure of the deple highly trained forester, to insure a ciates, one a technical forester, has tion of the forests so seriously as continuous production of redwood Abstract of report made at the in the last months of the year pur has the paper industry, is, neverthe lumber, without depletion of the for annual meeting of the News Print chased 1,600 acres of land of which less, paying more and more attention ests. This development, involving as Service Bureau in Montreal, January 1,100 acres will be artificially refor- to forestry. it does the national sentiment for the 26, 1923. January 27, 1923 The Fourth Estate XXXI

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