Dubrovnik, Croatia 2019 TABLE of CONTENTS

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GLOBAL SUSTAINABLE TOURISM COUNCIL DESTINATION ASSESSMENT

Dubrovnik, Croatia 2019 TABLE OF CONTENTS

Executive Summary...... 1 Acknowledgements...... 4 Acronyms...... 5 List of Tables...... 6 List of Figures...... 7 Introduction...... 8 Overview of Tourism in Dubrovnik ...... 11 A. Geography and Tourism Statistics...... 11 B. Tourism Products and Attractions...... 17 Assessment Methodology...... 22 Summary of Key Findings...... 26 A. Destination Assessment Findings...... 26 B. Stakeholder Action Planning Based on Assessment Results...... 32 Priority Issue 1: Sustainability Standards...... 35 Priority Issue 2: Environmental and Natural Resources Infrastructure and Awareness ...... 36 Priority Issue 3: Crisis and Emergency Management...... 38 Priority Issue 4: Transport and Traffic Control...... 39 Priority Issue 5: Resident Satisfaction and Public Participation in Destination Decision Making...... 41 Priority Issue 6: Supporting Local Entrepeneurs...... 42 Conclusion...... 45 Annexes...... 46 A. Findings of Good Practice...... 46 B. Summary of Stakeholders Consulted...... 51 C. GSTC Destination Assessment - Onsite Itinerary...... 61 D. Completed Assessment Matrix...... 67 E. Other Priorities...... 109 References...... 111

Document Control, version 1.0

Prepared by Ioannis PAPPAS, GSTC Destination Assessor GLOBAL SUSTAINABLE TOURISM COUNCIL DESTINATION ASSESSMENT

Dubrovnik, Croatia 2019

EXECUTIVE SUMMARY

Dubrovnik is one of the most prominent tourist destinations in the Mediterranean—known as “the pearl of the Adriatic”. Tourism to Dubrovnik has grown steadily in recent years. During 2013-2016, arrivals increased by 357,513, or by a quarter (28.80%). In 2018, Dubrovnik received almost 1.3 million overnight visitors. Additionally, Dubrovnik welcomes around 9,000-9,500 (9,334 at 22nd of August 2019) cruise passengers daily during peak season, divided equally in the morning and afternoon. While bolstering Dubrovnik’s economy, this growth has resulted in operational difficulties such as traffic congestion, overcrowding of sites and attractions, degradation of important assets, resident alienation, and other challenges.

To diagnose and begin addressing some of the stress points and plan for more sustainable management, the City of Dubrovnik commissioned a Global Sustainable Tourism Council (GSTC) Destination Assessment of the City, applying the GSTC Criteria for Destinations (Version 1, 2013) - The United Nations-founded standard for sustainable management of tourism destinations. The GSTC Destination Assessment was funded by the Cruise Lines International Association (CLIA) as part of CLIA’s partnership with Dubrovnik to collaboratively address tourism sustainability in the City. CLIA appreciates GSTC’s requirement that, as funder, CLIA is allowed no editorial input into the content of this report. GSTC urges the GSTC conducted the Destination Assessment in November-December 2019, working closely with Dubrovnik’s Tourism Board and Dubrovnik Development City to monitor Agency. Applying GSTC’s Assessment methodology, GSTC reviewed law and policy documentation governing City management, and consulted about progress adopting 70 key stakeholders and leading organizations from national and local government, private sector, NGOs and academia, and residents, through the GSTC standard, extensive meetings to evaluate the City’s performance against the GSTC Criteria for Destinations. using these GSTC

The GSTC standard covers four main pillars of destination sustainability: Assessment (1) destination policy and planning, (2) community involvement and benefits, (3) management of cultural and natural assets, and (4) environmental findings as a and natural resource management. The GSTC Destination Assessment of Dubrovnik found that considerable tourism management improvements are baseline.

2019 GSTC Destination Assessment - Dubrovnik 1 needed to ensure long-term health of the destination. Of the 105 indicators in GSTC’s standard, 12 (11.4%) were rated excellent, 47 (44.8%) were rated good with some improvements needed, 37 (35.2%) identified medium-risk areas, and 9 (8.6%) were flagged as high-risk areas.

In December 2019, based on GSTC’s initial findings of the City’s performance in these areas, 34 stakeholders participated in a workshop to prioritize their most urgent and important six issues to focus on in the coming period. Participants designed action projects to address the following issues they flagged as priorities:

• Sustainability Standards • Environmental and Natural Resource Infrastructure and Awareness • Crisis and Emergency Management • Transport and Traffic Control • Resident Satisfaction and Public Participation in Destination Decision Making • Support for Local Entrepreneurs

This report presents GSTC’s findings of Dubrovnik’s performance along the GSTC Criteria for Destinations, and the community-designed roadmap to address stakeholders’ priority risks. Dubrovnik’s participation in this GSTC Destination Assessment, the first in Croatia, shows the City’s commitment to destination stewardship. The GSTC Assessment took place before COVID-19 resulted in a full-blown global pandemic and economic crisis. Nevertheless, improving Dubrovnik’s crisis and emergency management planning and response was defined as a priority for local stakeholders. The overall findings and action plan from the GSTC Destination Assessment can inform future initiatives to ensure sustainable management of Dubrovnik. GSTC applauds the City for taking this step and urges the City to continue monitoring progress adopting the GSTC standard, using these GSTC Assessment findings as a baseline.

2 2019 GSTC Destination Assessment - Dubrovnik 2019 GSTC Destination Assessment - Dubrovnik 3 ACKNOWLEDGEMENTS

A number of officials and individuals contributed to this GSTC Destination Assessment and action plan, including Mayor Mato Franković, Deputy Mayor Jelka Tepšić, Deputy Mayor Orlanda Tokić, President Marko Potrebica, Project Manager of Respect the City Ranko Milić, Head of Dubrovnik Tourist Board convention office Romana Vlašić, Municipal Department Heads Marijeta Hladilo, Marko Miljanić, Ana Hilje, Jelena Lončarić, Dživo Brčić, Đuro Šutalo, Zlatko Uršić, Zrinka Raguž, Zdenko Medović, Nada Medović, Ivan Bajić, Silva Vlašić, Srđan Todorovski, and Anita Burić, City Development Agency’s, Marina Lazarević.

GSTC would like to thank the federal and regional officials who participated, Minister of Tourism Gari Cappelli, State Secretary Frano Matušić, Ministry of culture-Department for conservation Žana Baća,Tatjana Lolić, Institute for Tourism Zoran Klarić, Dubrovnik Neretva Region President Nikola Dobroslavić, Deputy President Joško Cebalo, Head of Tourism Department-Ivo Klaić, University of Dubrovnik Nikša Burum.

GSTC is also grateful for support and contributions from many public and private institutions, including Institution for Restauration Mihaela Skurić, Dubrovnik Museums Julijana Antić Brautović, Cultural Institution House of Marin Držić Nikša Matić, Museum of modern art Dubrovnik Tonko Smokvina, Public Institution Lokrum Reserve Ivica Grilec, Linđo Folklore Ensemble Vlaho Kljunak, Dubrovnik Heritage Ltd. Tonči Daničić, Airport Dubrovnik Frano Luetić, Port of Dubrovnik Željko Raguž, Dubrovnik Port Authority Blaž Pezo, Vodovod Dubrovnik Lukša Matušić, Sanitat Dubrovnik Tomislav Tabak, Vrtlar Dubrovnik Alma Majstorović, Čistoća Dubrovnik Marko Iveković, Libertas Dubrovnik Ante Vojvodić Dubrovnik HEP Dubrovnik Zvonimir Mataga, Neretva County Tourist Board Vladimir Bakić, Association of Tourist Guides Maja Milovčić, DUNEA regional development agency for Dubrovnik Neretva county Melanija Milić, Public institution for natural protected areas management in Dubrovnik-Neretva County Marijana Miljas Đuračić, Dubrovnik Neretva County Institute of Public Health Mato Lakić, Croatian Employers Association Dasen Jasprica, Dubrovnik City Walls/Association of Friends of Dubrovnik Heritage Lukša Hanza, DEŠA-Regional center for community building and civil society development Ana Cvjetković, Croatian Chamber of Trades and Crafts – Guild of Caterers Nikolina Farčić, Croatian Chamber of Commerce Nikolina Trojić, Association of Croatian Travel Agencies Maro Savinović, Gulliver Travel agency Goran Hrnić, Excelsa Real Estate Ivan Tokić, Trsteno Arboretum Ivan Šimić, Institute for Marine and Costal Research-Dubrovnik Aquarium Nenad Antolović Diocese of Dubrovnik Hrvoje Katušić, Dubrovnik Neretva County Police Department Ivan Pavličević, Regional Department for Civil Protection and Rescue Ana Miličić, Croatian Mountain rescue service Marijo Begić, Croatian Red Cross Živko Šimunović, Dubrovnik Center of competence Stjepan Srhoj, Rochester Institute of Technology Domagoj Nikolić, Libertas International University Milan Perić, School for Tourism and Catering Dubrovnik Antun Perušina, Croatian Chamber for Commerce, Stanko Ljubić, Taxi driver Union Robert Kulaš Villa Dubrovnik Mirna Stražičić Lončar, Valamar Hotels Marilka Tovarac, Adriatic Luxury Hotels Katija Jerković, ACI marine Dubrovnik Leo Ajduković, Bonsai-Volunteer centre for building society Dubrovnik Anja Marković, D’art Association Tea Batinić, representatives of City districts, and many others. A complete list of participants can be found in Annex B. GSTC especially wishes to thank the Deputy Mayor of the City of Dubrovnik Jelka Tepšić and her team for support and guidance throughout the GSTC Destination Assessment process: Katija Klaić, Ivana Brnin, Ranko Milić and from DURA: Alisa Aliti Vlašić, Nataša Mirić, Tea Puzović, Melina Mohorić.

4 2019 GSTC Destination Assessment - Dubrovnik ACRONYMS

AECH Association of Employers in Croatian Hospitality ALH Adriatic Luxury Hotels AOCTA Association of Croatian Travel Agencies AOG Association of Guides AOTC Association of Technical Culture AOTG Association of Tourist Guides CC City Council CLIA Cruise Lines International Association COD City of Dubrovnik DURA Dubrovnik Development Agency ETA Elite Travel Agency GSTC Global Sustainable Tourism Council GSTC-D Global Sustainable Tourism Council Criteria for Destinations IUCN International Union for Conservation of Nature MICE Meetings, Incentives, Conferences, and Exhibitions MOT Ministry of Tourism NGO Non-Governmental Organization POD Port of Dubrovnik PPP Public Private Partnership RAC Regional Activity Center RTC Respect the City Program SME Small and Medium-Sized Enterprises TPD Traffic Police Department UNESCO United Nations Educational, Scientific and Cultural Organization UNWTO United World Tourism Organization UOD University of Dubrovnik WTTC World Travel and Tourism Council

2019 GSTC Destination Assessment - Dubrovnik 5 LIST OF TABLES

Table 1: GSTC Performance Levels and Associated Colour Scheme...... 26 Table 2: Summary of GSTC Destination Sustainability Performance...... 26 Table 3: Average Scores for GSTC Destination Criteria in 2019...... 29 Table 4: Main 16 Issues Identified in GSTC Destination Assessment, by GSTC Pillar...... 32 Table 5: Findings of good practices...... 46 Table 6: Timetable of Meetings and Onsite Visits...... 62 Table 7: Completed Assessment Matrix...... 67

6 2019 GSTC Destination Assessment - Dubrovnik LIST OF FIGURES

Figure 1: Dubrovnik City Master Plan, Land use Map and SUMP scope...... 11 Figure 2: Employment Structure by Sector in Dubrovnik...... 12 Figure 3: Information about the population structure in Dubrovnik (City Population, 2018)...... 12 Figure 4: Number of overnight tourist arrivals in Dubrovnik, Croatia from 2011 to 2018 (in 1000s)...... 13 Figure 5: Peak number of visitors on a date (2019), DURA...... 13 Figure 6: Number of tourist arrivals in Dubrovnik by year (in million) (Kessel, 2017)...... 14 Figure 7: Activities while staying in Dubrovnik (TOMAS DUBROVNIK, 2018)...... 14 Figure 8: Level of satisfaction with elements of Dubrovnik supply by country of passenger’s residence (TOMAS DUBROVNIK 2018)...... 15 Figure 9: Disturbances during stay in Dubrovnik (TOMAS DUBROVNIK, 2018)...... 16 Figure 10: The tourism score and its constituents (Weather Spark, 2020)...... 16 Figure 11: Dubrovnik Hotels’ social media activity...... 17 Figure 12: Number of Dubrovnik hotels that have review section in social media...... 18 Figure 13: Top Dubrovnik Destinations...... 19 Figure 14: Dubrovnik old city centre...... 20 Figure 15: Dubrovnik souvenirs scheme...... 21 Figure 16: GSTC Destination Assessment Phases of Work...... 22 Figure 17: Discussion, Reviewing and Analyzing Destination Docs...... 22 Figure 18: The opening orientation workshop...... 23 Figure 19: Stakeholders consultation meeting...... 23 Figure 20: Conducting field visits (Dubrovnik Port Facilities)...... 23 Figure 21: Preparation of preliminary results presentation...... 24 Figure 22: Presentation of Preliminary results in the closing event...... 24 Figure 23: Conducting the Action Planning workshop with stakeholders...... 24 Figure 24: GSTC Destination Sustainability Performance by Pillar...... 27 Figure 25: Results summary, by total numbers of indicators, per sustainability pillar...... 28 Figure 26: Performances of each sustainability pillar...... 28 Figure 27: Destination Sustainability Snapshot 2019...... 30 Figure 28 : Process of Priorities Voting for the Action Plan Workshop...... 33 Figure 29: Results from voting process...... 33 Figure 30: Action Planning Workshop, organized by DURA...... 34 Figure 31: Stakeholder Workshops, Consultations and Site visits...... 61

2019 GSTC Destination Assessment - Dubrovnik 7 8 2019 GSTC Destination Assessment - Dubrovnik INTRODUCTION

Dubrovnik is one of the most prominent tourism destinations in the Mediterranean. A seaport at the center of Dubrovnik-Neretva County and perched on the Adriatic Coast, Dubrovnik is known as “the pearl of the Adriatic”. Dubrovnik is a maritime economy, with tourism a key pillar. The City’s diversity and plethora of natural assets presents significant potential for a unique and extensive tourism ecosystem. Developing the many individual components into cohesive products and experiences as part of a well-organized tourism value chain, however, has proved challenging to destination managers to date.

Featuring world-renowned, UNESCO-designated natural, cultural, and historic assets, Dubrovnik presents a rich array of historical, architectural and cultural experiences for residents and visitors alike to enjoy. The robust local cultural sector has a long-standing track record of producing and organizing international performing arts events (e.g., Dubrovnik Summer Festival), exhibitions (e.g., Museum of Modern Art, Dubrovnik Museums, Museum of Natural History) and concerts (e.g., Dubrovnik Symphony Orchestra).

Tourism to Dubrovnik has grown steadily in recent years. Dubrovnik is at a crossroads facing a series of critical questions. What are the impacts of tourism on its natural and cultural sites and attractions? How well is the City currently managing these impacts to protect the integrity of the resources on which tourism is built? What are the policies and actions needed to more effectively manage the City to mitigate negative impacts and ensure long-term destination health?

In this context, and to help advance Dubrovnik’s strategic objective of pursuing balanced and sustainable tourism development, the Dubrovnik Municipality, with support of its Tourism Board, commissioned this Global Sustainable Tourism Council (GSTC) Destination Assessment to assess Dubrovnik’s compliance with the GSTC Criteria for Destinations (Version 1, 2013) - The United Nations-founded standard for tourism destination sustainability. The GSTC Destination Assessment was made possible by funding from the Cruise Lines International Association (CLIA), as part of CLIA’s partnership with the City of Dubrovnik for improved sustainable tourism management.

The GSTC Assessment took place from November-December 2019 and builds on the City’s robust foundation of initiatives to assess and improve sustainability of the tourism sector in Dubrovnik. The objective of the GSTC Destination Assessment is to assess the destination’s current and future capacity to sustain tourism in the long term. The holistic and participatory GSTC process addresses such questions as:

• How compliant is Dubrovnik today with internationally recognized indicators for sustainable destination management? • What current good practices and key initiatives are improving Dubrovnik’s environmental, social, and economic sustainability, and what high-priority destination risks are undermining sustainability? • What are the implications of risks for the visitor, resident, and business community experience? • Of the risks identified, which do Dubrovnik stakeholders prioritize as most urgent and important? • What practical actions and initiatives can address the high-priority risks identified?

The GSTC Destination Assessment facilitates systematic analysis charting a roadmap to meet GSTC’s internationally recognized standard for sustainable destination management, the GSTC Destination Criteria and Indicators (see Annex D).

2019 GSTC Destination Assessment - Dubrovnik 9 The GSTC standard covers the four main categories of destination sustainability:

1. Sustainable destination management and governance; 2. Economic benefits to the local host community; 3. Protection of cultural heritage, community, and visitor well-being; 4. Environmental protection and conservation.

The GSTC Destination Assessment is not a certification program but is widely recognized as a critical tool for helping destinations improve their management practices—and prepare them, should they choose, to undertake certification by a GSTC accredited destination certification program.

This report presents the GSTC Destination Assessment findings and Dubrovnik stakeholder designed action plan for sustainable destination management of the City.

10 2019 GSTC Destination Assessment - Dubrovnik OVERVIEW OF TOURISM IN DUBROVNIK

A. Geography and Tourism Statistics

The City of Dubrovnik is the center of Dubrovnik-Neretva, the southernmost region, boasting the most marine territory (81%) in Croatia. Dubrovnik is one of 22 local governments in the Region—which contains four other cities and 17 municipalities.

Figure 1: Dubrovnik City Master Plan, Land Use Map and SUMP scope

Dubrovnik–Neretva, divided by the Bosnia and Herzegovina border, is one of the most beautiful parts of the Mediterranean Region. It features dramatic and diverse attributes, from rugged coast, to mountains (Dinaric Alps), river delta (Neretva), and peninsula (Peljesac), with islands offshore. The coastline is indented and varies in type, from sheltered bays with exotic sandy beaches to steep cliffs facing the open sea.

The City of Dubrovnik employs 282 civil servants as well as staff of the public utility companies and 12 public cultural institutions. The official unemployment rate is one of the lowest in Croatia, 6.9%. Youth unemployment is high, however, with one in three unemployed persons aged 15-29 years old.

2019 GSTC Destination Assessment - Dubrovnik 11 Dubrovnik’s 2018 budget was about 94.2 million Euro. The economy is mostly oriented to hospitality and tourism. Agriculture and maritime transport are also critical drivers and the focus sectors for the microregion around the River Neretva, and island of Korčula, known for its shipbuilding industry. Renewable energy recently has been contributing significantly to the Dubrovnik economy, with demand increasing not only among the private sector but also a growing number of households in the region.

To capitalize on its natural assets including linkages between tourism and agriculture, Dubrovnik plans to further its focus on wine-growing and olive-growing, fisheries and mariculture, hospitality and tourism, shipping, road and port traffic, and environmentally friendly production. (Dubrovnik-Neretva Region Official Website, 2020)

Figure 2: Employment Structure by Sector in Dubrovnik

Employment Structure by Sector in Dubrovnik

Agriculture, Forestry and Fishing

Manufacturing, Mining, and Quarring

Construction

Accommodation And Food Service Activities

Information And Communication

Financial And Insurance Activities

Real Estate Activities

Professional, Scientific, Technical

Public Administration, Education, Human Health And Society

Other Services 0 10 20 30 40

The City of Dubrovnik, with 36% of the total County population, economically dominates the region with 53% of total revenue, 58% of total tourism traffic and around 70% of total tourism revenue. Other than the City’s nearest neighbors (Konavle, Župa Dubrovacka, Dubrovacko primorje and Elafiti Islands), other parts of the County are not currently tapping into potential economic linkages from tourism to Dubrovnik. According to the last population census from 2011, the Dubrovnik-Neretva Region has 122,568 inhabitants, which is 2.86% of the total Croatian population.

Figure 3: Information about the population structure in Dubrovnik (City Population, 2018)

18.6% 14.9% 0-14 Years Males 47.4% 52.6% 15-64 Years Females 65+ Years 66.5%

In 2018, Dubrovnik received almost 1.3 million overnight visitors. This does not include excursionists and cruise passengers that enter the City every day during peak season (a maximum of 9,334 was reported during August 2019).

12 2019 GSTC Destination Assessment - Dubrovnik Figure 4: Number of overnight tourist arrivals in Dubrovnik, Croatia from 2011 to 2018 (in thousands)

Between 2013-2016, tourism arrivals to Dubrovnik-Neretva County grew by 357,513 or by a quarter (28.8 %). Visitor traffic to the region is highly concentrated in Dubrovnik. In 2016, the City received as much as 61.77 % of all visitor arrivals in the county. The tourism season in the Dubrovnik-Neretva County runs successfully from April to September. Seasonality is a major factor in the Dubrovnik tourism economy, with 49.75 % of all overnight stays and 49.11 % of all arrivals for the entire year occurring in summer months. The average age of residents in the Dubrovnik-Neretva Region is 41.5 years—directly in the middle considering average age within Croatia. Largely due to extreme seasonality of its primary economic sector, tourism, Dubrovnik faces troubling population trends, including population decline, particularly among young people seeking year-round meaningful employment.

Figure 5: Peak number of visitors on a date (2019), DURA

Peak number of visitors on a date (2019) 11000

10000

9000

8000

7000

6000

5000

4000

3000 2.9.19 4.9.19 6.9.19 8.9.19 2.7.19 4.7.19 6.7.19 8.7.19 1.8.19 3.8.19 5.8.19 7.8.19 9.8.19 Datum 11.8.19 13.8.19 15.8.19 17.8.19 19.8.19 21.8.19 23.8.19 25.8.19 27.8.19 29.8.19 31.8.19 10.9.19 12.9.19 14.9.19 16.5.19 18.5.19 20.5.19 22.5.19 24.5.19 26.5.19 28.5.19 30.5.19 10.7.19 12.7.19 14.7.19 16.7.19 18.7.19 20.7.19 22.7.19 24.7.19 26.7.19 28.7.19 30.7.19

Due to concentration of visitors during its high season, among other factors, Dubrovnik struggles with overcrowding during its peak months. The worldwide popularity of Game of Thrones, which was partially filmed in Dubrovnik, has also swelled total visitor numbers during summer months. Game of Thrones film tourism resulted in a 38% increase in tourist arrivals, a 29% increase in overnight stays and a 37% increase in City Walls admission tickets, compared to a mere 7% increase in

2019 GSTC Destination Assessment - Dubrovnik 13 tourist arrivals, a 8% increase in overnight stays, and a 2% increase in City Walls admission tickets in the pre-Game-of-Thrones period. Most visited attractions are the Old Town, the City Walls and numerous fortresses that are all concentrated in a small place. This creates crowding, congestion, and increased dissatisfaction. (Segota, 2019)

Figure 6: Number of tourist arrivals in Dubrovnik by year (in millions) (Kessel, 2017)

Inexpensive flights also have contributed to tourism swells in Dubrovnik, making it easy and affordable to reach Dubrovnik from Europe for a short holiday. In fact, the average stay in Dubrovnik in 2017 was less than three days.

Figure 7: Activities while staying in Dubrovnik (TOMAS DUBROVNIK, 2018)

Activities While Staying In % Dubrovnik Activities Total Used public transport 88.9 Done city-sightseeing independently 82.2 Had drinks in restaurants/bars/hotels 63.3 Had a meal in restaurants 62.2 Had a shopping 61.1 Spent time on the beach 37.8 Taken an organized city-tour and/or tour of 36.7 surrounding areas Taken an organized city-tour 28.9 Taken an organized half-day tour of 17.8 surrounding areas Taken an organizes full-day tour of 0.0 surrounding areas Visited tourist information centers 35.6 Visited museums/ galleries/ exhibitions 34.4 Attended concert 2.2 Independently toured surrounding areas 1.1

Used rent-a-car services 0.0

14 2019 GSTC Destination Assessment - Dubrovnik In recent years, municipal leaders in Dubrovnik have additionally been taking steps to address visitor flows from cruise tourism. In 2017, the city received around 742,000 passengers on 538 ships (Stieghorst, 2018), while for January to November 2019, the number of ships was equal to 518. In 2018, Mayor Mato Frankovic announced a strategy to cap the number of cruise ships to two per day, carrying a total of 5,000 tourists per day, with an aim to reduce overcrowding (i.e., Berth Allocation). The City began implementing this policy in 2019. As Mayor Mato Frankovic explained, “The key to the success of each destination is management. We have arranged a better schedule of arrivals and departures for cruise ships, thus significantly improving the flow of guests into the Old City of Dubrovnik.” The cruise ships policy is to have 4,000 passengers from boats per one part of the day (meaning 4,000 in the morning, 4,000 in the afternoon), aiming mainly for 2021.

Additionally, Dubrovnik has entered a partnership with the Cruise Lines International Association to collaborate on initiatives to more sustainably manage cruise tourism in the City, including components such as: • Undertaking this GSTC Destination Assessment to identify sustainability risks facing Dubrovnik and planning a roadmap to better destination stewardship; • Engaging stakeholders including the local community and international organizations in establishing a dedicated working group for sustainable destination management; • Communicating and implementing Dubrovnik’s 2020 cruise ship berthing policy; and • Developing a Respect the City visitor education campaign.

Figure 8: Level of satisfaction with elements of Dubrovnik supply by country of passenger’s residence (TOMAS DUBROVNIK 2018)

Level Of Satisfaction With Elements Of Dubrovnik Tourism Supply By Country Of Passenger’s Residence

Elements of supply Total Italy UK Germany USA Spain Other Other non- European European Countries countries Tidiness (clean streets, green areas/parks) 97.0 94.4 98.9 96.6 98.2 100.0 95.5 96.9 Personal safety 96.9 97.8 98.0 100.0 94.1 97.7 97.9 92.1

Atmosphere 96.4 92.6 95.6 94.9 99.8 92.3 99.2 100.0 Organized tour of the surrounding areas 95.6 - 84.5 100.0 100.0 - 100.0 100.0 Organized city-tour 90.0 74.8 92.3 94.7 85.0 100.0 87.8 90.3

Friendliness of locals 88.9 83.8 87.4 91.8 94.0 84.4 88.9 91.2

Friendliness of tourism and hospitality staff 81.5 84.0 76.4 74.5 85.1 74.5 83.2 92.0 Gastronomy 80.9 75.6 82.9 72.1 89.5 75.9 81.4 89.3 Tour-guides professionalism, foreign language competency 80.8 74.7 81.5 80.3 86.6 71.1 82.2 86.8

Accessibility, availability of 69.5 63.6 71.0 59.0 79.0 69.5 71.3 75.9 brochures Souvenirs 66.4 64.0 65.0 54.8 79.8 67.6 64.9 72.1 Quality of signage 66.2 53.5 58.4 74.5 73.5 61.5 74.9 69.1 Shopping opportunities 58.0 50.1 58.0 52.7 64.8 49.0 55.5 74.6

Traffic in the town 44.1 40.4 35.9 45.1 54.7 18.2 49.0 59.0

Overall impressions 97.4 95.6 98.9 96.6 95.1 97.3 98.1 100.0

Very Low Low Medium High Very High

2019 GSTC Destination Assessment - Dubrovnik 15 Figure 9: Disturbances during stay in Dubrovnik (TOMAS DUBROVNIK, 2018)

Disturbances During Stay In Dubrovnik %

Disturbances Total

Crowd in public places (streets, walkways, playgrounds, etc.) 17.8

Improperly disposed garbage 10.0

Uncomfortable odors (from containers and garbage cans) 7.8

The impossibility of separating waste 5.6

Traffic congestion 2.2

Figure 10: The tourism score and its constituents (Weather Spark, 2020)

Dubrovnik’s climate is borderline humid subtropical (Cfa) and Mediterranean (Csa), in the Köppen climate classification. Typically, in July and August daytime maximum temperatures reach 28°C, and at night drop to around 23°C. In Spring and Autumn, maximum temperatures are typically between 20°C and 28°C. Winters are among the mildest of any Croatian city, with daytime temperatures around 13°C in the coldest months. Snow in Dubrovnik is rare. The tourism score (see Figure 10) favors clear, rainless days with perceived temperatures between 18.5°C and 27.7°C. This score promotes Dubrovnik for outdoor activities from mid-May to late July and from mid-August to early October, with a peak score in the second week of September. Dubrovnik is showing creativity capitalizing on the advantages of its attributes to better spread visitors year-round, including the Dubrovnik Tourism Board campaign “A City for All Seasons.”

Dubrovnik is also pursuing several promising destination management initiatives, including its “Smart City” programming, which applies innovative technologies to management issues from remote controlled city lighting to traffic safety and flows. Additionally, Dubrovnik’s “Respect the City” project (RtC) of the Mayor’s Office aims to improve several sustainable tourism development matters through an array of interrelated approaches from stakeholder and visitor information and capacity building, urban mobility plans, product and infrastructure development to better manage visitor and traffic flows, and much more. The holistic destination development and management plan GSTC urges in this report should build upon successful implementation of these and other existing initiatives, as well as include mechanisms to ensure compliance with the GSTC Criteria. This harmonization will require complex cooperation across all sectors of the Dubrovnik economy and community.

16 2019 GSTC Destination Assessment - Dubrovnik B. Tourism Products and Attractions

As of end of 2019, Dubrovnik featured fifteen hotels of the highest class – Five Star, the highest number of Five Star hotels in a tourist destination in the Republic of Croatia. Exceptional quality of refurbishment and high-level offer are features of eleven Four Star hotels, sixteens Three Star hotels and two Two Star hotels. The total hotel capacity is 12,027 beds, with additional 16,019 private accommodation beds, 547 beds by hostel and 1,542 places in camping. Recent research analyzed 37 Dubrovnik hotels’ appeal to the growing Millennial visitor market, by examining their websites and tracking social media platforms (Instagram, Facebook, YouTube and Twitter) over a two-week period. Results showed low social media activity among Dubrovnik hotels. Even those that showed higher levels of social media activity, are not publishing content appealing to Millennials. (Ema Pocuca, 2019)

Figure 11: Dubrovnik Hotels’ social media activity

Facebook activity YouTube activity

16 15 15 25 23 14 20 12

10 15 8 6 10 6 Number of hotels 4 3 Number of hotels 5 2 2 5 3 2 0 0 0 Active Last active Last active No account No activity Active Last active Last active Last active No account 2018/2019 2015/2017 2018/2019 2015/2017 before 2015

Instagram activity Twitter activity 16 15 25

14 20 20 12 10 10 15 8 7 6 10 8 4 Number of hotels Number of hotels 4 5 4 4 2 1 1 0 0 Active Last active Last active No account No activity Active Last active Last active Last active No activity 2018/2019 2015/2017 2018/2019 2015/2017 before 2015

Dubrovnik is the absolute king of social media in Croatia. By far the most traffic and interest of any Croatian destination on the web and social media is drummed up by Dubrovnik, with nearly twice as much interest as the second Croatian city. Most social media mentions come from the United States, UK, Switzerland, Germany and Italy, with most mentions (89%) favourable. Many comments address the natural beauty of Croatia, the sea, islands, and history. Instagram is by far the most used social media channel referencing Dubrovnik. The top three destinations in Croatia with most visitors in the first six months are Rovinj, Dubrovnik, and Zagreb. When it comes to social networks and the web, only two cities are mentioned the most - Dubrovnik (12,759 mentions) and Split (7,313 mentions). Dubrovnik’s mentions are mostly associated with the popular Game of Thrones series. King’s Landing was mentioned 4,000 times in visitor posts, of which 741 relate to Dubrovnik and 321 to Croatia. (Total Croatia News, 2019)

2019 GSTC Destination Assessment - Dubrovnik 17 Figure 12: Number of Dubrovnik hotels that have reviews section in social media

Reviews section

Hotel chain

5-star

4-star

3-star

0 1 2 3 4 5

The Port of Dubrovnik has amassed high-profile tourism awards. After being named as the best port in the Adriatic Sea region by MedCruise, Dubrovnik was named Top-Rated Eastern Mediterranean Cruise Destination for 2019 in the Cruise Critics Choice Destination Awards, based on passenger reviews and ratings. (The Dubrovnik Times, 2019)

While Dubrovnik is a popular cruise destination, the majority of visitors travel to Dubrovnik by air. Most visitors arrive from March to November directly from almost fifty European towns, while in Winter the air traffic is via Zagreb. Dubrovnik visitors are mostly from Great Britain, then from France, Croatia, Spain, and Germany. Arrivals are increasing from the Greek, Turkish and Scandinavian markets.

Old Town Dubrovnik is the most visited area in Dubrovnik. This is where many of the current main attractions can be found. The first of them are the two arched gates that provide the entrances to the Medieval wall that surrounds the Old Town–one to the east (the Ploče) and one to the west (Pile). The iconic Dubrovnik walls are something special and are what define the Old City. They are so special in fact that UNESCO declared Old Town Dubrovnik a World Heritage site in 1979. The walls were constructed between the 13th-16th Century, and have been restored and maintained, through many wars and events over the centuries. The 1,940 meters long Dubrovnik city walls are one of the most grandiose fortification monuments in Europe and an example of early fort architecture. The first fortifications were built in the Eighth Century, but the most intense construction took place from mid-Fifteenth to the end of Sixteenth Century.

The main thoroughfare of car-free Old Town is Stradun, also known as Placa. On each side is a grid of narrow alleys where travellers can find numerous cafes and restaurants. Other attractions include The Franciscan Monastery with one of the world’s oldest pharmacies (operating since 1317), Dubrovnik Cathedral, the harmonious blend of Gothic and Renaissance- style Sponza Palace, The Rector’s Palace, and Dominican Monastery sheltered by the City Walls.

For holidaymakers looking for some sun as well as culture, the Lapad peninsula is just West of the Old Town and features several beaches where sun-worshippers can bask. A range of outdoor adventure pursuits are also available, from hiking, white water rafting and sea kayaking, to rock climbing, horse riding and scuba diving.

18 2019 GSTC Destination Assessment - Dubrovnik Figure 13: Top Dubrovnik Attractions

Top Dubrovnik Attractions

Old City

City Walls

Franciscan Monastery

Placa / Stradun

Lovrijenac

The Cable Car - Panorama Museum

Natural Sites (Lokrum island, Arboretum Trsteno, Elafiti islands)

Panoramic views of Dubrovnik’s ancient city can be enjoyed by gliding to the top of Mount Srdj on an ultramodern cable car. Located just outside the City walls, the cable car station offers visitors a quick, easy and scenic mode of transport to the peak of the rugged little mountain. In addition to a restaurant, snack bar and souvenir shop at the summit is a small museum and memorial commemorating the Homeland War of the 1990s. Hikers may enjoy descending the mountain by way of a steep ropeway trail. (Touropia, 2020)

Within the national framework, Dubrovnik is the city with: • the highest cultural expenditure per capita • the largest number of cultural institutions and organisations per capita • the highest ratio of cultural to other kinds of tourism (Dubrovnik 2020, Culture, 2019)

Dubrovnik itself was recognized on UNESCO’s World Heritage list forty years ago, and more recently the City’s Festival of St. Blaise joined the List of Intangible Cultural Heritage of Humanity in October 2009. There is much of great historical, architectural and cultural relevance to be seen. Dubrovnik is frequently a candidate for European Capital of Culture, including in 2020. Culture and heritage are integral to the City’s identity as well as dominant resources for economic prosperity.

The local cultural sector has a track record and long-standing experience producing and organising international performing arts events (e.g., Dubrovnik Summer Festival), exhibitions (e.g., Museum of Modern Art, Dubrovnik Museums, Museum of Natural History) and concerts (e.g., Dubrovnik Symphony Orchestra). The City also holds carnivals and festivals throughout the year, most notably Dubrovnik Summer Festival. Since 1950, this festival has taken place annually between July 10th and August 25th. It features the opera, theatre, dance, and music, with events held in various open-air venues around Dubrovnik. Additionally, Lovrijenac, a popular attraction in Dubrovnik, hosts a variety of cultural events, from the World Series of Cliff Diving to local productions of Shakespeare’s Hamlet. It also served as a backdrop in some of the most memorable scenes from Game of Thrones. (Sustain Europe, 2018)

Dubrovnik is a global upscale destination for both leisure and business travellers which offers its guests a year-round experience based on culture and events. New tourism infrastructure is created for the most part through investment initiatives by local entrepreneurs (e.g., a wine museum, raising the quality of rural accommodation), and to a lesser extent through larger investment projects (e.g.,the marina as a priority, and in later stages a resort project). New tourism infrastructure and competitiveness projects enable a qualitative repositioning of the “sun and sea” products and establishment of a nautical product,

2019 GSTC Destination Assessment - Dubrovnik 19 thus creating a new market for rural and gastro offers and positioning the tourism product of the peninsula in a consistently qualitative manner.

Figure 14: Dubrovnik Old City centre

Dubrovnik features innovative and professional tourism management, and sophisticated tourism value chain with numerous products and markets—making the City one of the leading destinations in the Mediterranean. The magnificent archipelago, the Elafiti Islands and the coast of Konavle, is a haven for visitors seeking leisure and relaxation. Konavle area belongs to the rural part of the cluster which rounds up the experience of visitors with its rural features and its agricultural produce as an added value.

Wine, gastronomy and ambience of the peninsula are a comparative advantage for the development of high quality rural and gastronomic products, notably wine and fruit. Fruit growing, olives, citric fruit, cherries and figs are grown in many households. The natural pre-conditions (e.g., climate, rural setting, and investment) as well as market demand, among residents and visitors to Dubrovnik, favour these types of agricultural development. Challenges remain, however, in governance, stakeholder coordination, and marketing to link production effectively to the tourism value chain. The City envisions economic development focused on further development of the wine-growing and olive-growing sector, followed by a focus on fisheries and mariculture, hospitality and tourism, shipping, road and port traffic, and environmentally-friendly production. (Dubrovnik-Neretva Region Official Website, 2020) Microregions such as Mali Ston Bay are especially suitable for mariculture.

The richness of locally produced goods results in a range of souvenirs made in Dubrovnik, including but not limited to lavender, olive oil, wines, grappa and other liqueurs, and homemade sweets. When it comes to cultural souvenirs, some typical offerings are Konavle earrings, which are gold rings decorated with gems, coral, enamel or small metal particles, and other traditional jewellery. Buying a cravat is also a popular option, as it was a neckband originating from a 17th-century military unit known as the Croats or Crabats. Startas, the Croatian sneaker brand that has risen to world-wide appeal, is also a popular souvenir.

20 2019 GSTC Destination Assessment - Dubrovnik Figure 15: Dubrovnik souvenirs scheme

In the Dubrovnik-Neretva Region there are 40 protected natural areas divided into seven different categories, pursuant to the Nature Protection Act. The Public Institution manages 34 protected natural areas, while the rest (the Mljet National Park, the Lastovo Archipelago Nature Park, the Lokrum Reserve and the Trsteno Arboretum) are managed by separate public institutions: the Mljet National Park Public Institution (JU NP Mljet – two areas), the Lastovo Archipelago Nature Park Public Institution (JU PP Lastovo Archipelago – two areas), the Lokrum Reserve Public Institution (JU Lokrum Reserve – one area) and the Croatian Academy of Sciences and Arts (HAZU – one area).

2019 GSTC Destination Assessment - Dubrovnik 21 ASSESMENT METHODOLOGY

The methodology for this GSTC Destination Assessment consisted of four main phases of work as summarized below.

Figure 16: GSTC Destination Assessment Phases of Work

Desktop Onsite Action Plan Final Assessment Assessment Assessment Development Report Sep-Nov 2019 Nov-Dec 2019 Dec 2019 Feb-Mar 2020

Documents and Group Interviews & Destination Assessment & Final Report Stakeholders Mapping One-on-one Meetings / Action Planning Workshop Site Visits

The first phase of the GSTC Assessment established the place-based circumstances of the destination relevant to the GSTC Destination Criteria and indicators. This provided a preliminary understanding of the sustainability and competitiveness challenges faced by the destination. Using GSTC’s stakeholder and policy-mapping tools, the GSTC team worked with the appointed Destination Liaison from local government and key local organizations to identify key stakeholders and documents needed to verify application of the GSTC Destination indicators in Dubrovnik.

The second phase of work engaged local stakeholders in validating the situation analysis and filling information gaps. From November 24th through December 2nd, 2019, the GSTC assessor facilitated targeted informational interviews, site visits, and group meetings with key leaders from organizations in the public sector, private sector, NGO community, and civil society to gather any missing evidence and documentation about Dubrovnik’s compliance with GSTC destination-level criteria and indicators.

Additional key objectives of these meetings were to introduce the project and its process, and to enhance awareness of the importance of sustainable destination management. About 70 stakeholders participated in these on-site consultations and workshops, representing over 50 different organizations or institutions. A complete list of these participants can be found in Annex B.

Figure 17: Discussion of Dubrovnik performance, with City officials

22 2019 GSTC Destination Assessment - Dubrovnik Figure 18: The opening orientation workshop

Figure 19: Stakeholder consultation meeting

Figure 20: Field visit to Dubrovnik Port Facilities

2019 GSTC Destination Assessment - Dubrovnik 23 Figure 21: Preparation of preliminary results presentation

Stakeholders who participated in these meetings convened for a collaborative action plan development workshop on December 2nd, 2019. The GSTC assessor shared preliminary Assessment findings and obtained additional feedback and validation of results from stakeholders and project partners. Then, the assessor worked with local tourism and community leaders to engage stakeholders in prioritizing the issues identified in the Assessment (via voting) that they found most urgent and important.

Figure 22: Presentation of Preliminary results in the closing event

In another workshop organized by DURA and under the supervision of GSTC (17th of December 2019), about 46 stakeholders designed action projects to address stakeholders’ high-priority risks found in the GSTC Assessment.

Figure 23: Conducting the Action Planning workshop with stakeholders

24 2019 GSTC Destination Assessment - Dubrovnik 2019 GSTC Destination Assessment - Dubrovnik 25 SUMMARY OF KEY FINDINGS

A. Destination Assessment Findings

To determine the level of compliance with each of the GSTC Destination Criteria and Indicators, GSTC analyzed performance as illustrated in Table 1. Of the 105 indicators analyzed, 12 (11.4%) were rated “green,” 47 (44.8%) were rated “yellow,” 37 (35.2%) were rated “pink,” and 9 (8.6%) were rated “red.” Indicators marked in red or pink represent gaps or risks to the sustainable management of the destination.

Table 1: GSTC Performance Levels and Associated Colour Scheme

Color Green Yellow Pink Red N/A

Description Documentation of policy Documentation of policy Documentation of policy No documentation of The indicator is not exists, and it is being exists, and it is being exists, and it is not being policy exists, and it is not applicable to the implemented in an implemented in an implemented—or vice being implemented. destination exemplary manner—on acceptable manner, with versa. (no performance / high par with best practice. some improvements (low performance / risk) (excellent performance) identi ed. middle risk) (good performance with some improvement needs)

Of the four categories of destination sustainability, the GSTC Assessment showed Dubrovnik performing best in capturing Social and Economic Benefits from tourism, and in Natural and Cultural Asset Management. The results indicated room for improvement in Destination Management and Environmental Sustainability systems. Table 2 presents an overview of the results from the 2019 GSTC Destination Assessment of the City of Dubrovnik.

Table 2: Summary of GSTC Destination Sustainability Performance

A B C D Natural & Cultural Total Number GSTC Sections Destination Social & Economic Heritage Environmental of Indicators Management Bene ts Management Sustainability by Color

Total Indicators Scored 7 2 2 1 12 Green

Total Indicators Scored Yellow 19 8 8 12 47

Total Indicators Scored Pink 13 10 3 11 37

Total Indicators Scored Red 4 1 0 4 9

Total Indicators N/A 0 0 0 0 0

Total Number of Indicators by Section 43 21 13 28 105

26 2019 GSTC Destination Assessment - Dubrovnik To illustrate the Criteria comparatively and to better track progress over time, the GSTC team translated the GSTC evaluation system into a “traffic light” system with the following scoring methodology:

• Green = Excellent Performance (score of 2.26 to 3.00) • Yellow = Good but Needs Improvement= (score of 2.00 to 2.25) • Pink = Low Performance / Middle Risk (score 1.0 to 1.99) • Red = No Performance / High Risk (score 0 to 0.99) • Gray = N/A (not applicable to the destination)

The following charts show the destination’s performance in each sustainability pillar. Based on the scoring results per criterion, the overall mean score per pillar is:

0 Management : 1.69 (74.9% of the minimum excellent performance limit) 0 Economic Benefits : 1.44 (63.9% of the minimum excellent performance limit) 0 Culture, Communities and Visitors : 1.97 (87.0% of the minimum excellent performance limit) 0 Environmental Benefits :1.35 (59.6% of the minimum excellent performance limit)

The overall mean Destination Score is 1.61 (69.8% of the minimum excellent performance limit).

Figure 24: GSTC Destination Sustainability Performance by Pillar

13 12 11 10 10

8 8 Number of Indicators 7 5

4 4 3 2 2 1 0 1 0 Management Economy Culture Environment

2019 GSTC Destination Assessment - Dubrovnik 27 Figure 25: Results summary, by total numbers of indicators, per sustainability pillar

Environment

Culture

Economy

Management

0 1 2 3 4 Indicators in High Risk

Figure 26: Performances of each sustainability pillar

Management Economy

9% 5% 16% 10%

30% 38% 48%

44%

Culture Environment

4% 15% 14% 23%

43%

39%

62%

28 2019 GSTC Destination Assessment - Dubrovnik Table 3: Average Scores for GSTC Destination Criteria in 2019

CRITERIA NUMBER CRITERIA NAME SCORE A1 Sustainable Destination Strategy 2.20 A2 Destination Management Organization 2.60 A3 Monitoring 0.67 A4 Tourism Seasonality Management 2.00 A5 Climate Change Adaptation 2.00 A6 Inventory of Tourism Assests & Attractions 2.00 A7 Planning Regulations 1.70 A8 Access for All 2.00 A9 Property Acquisitions 2.00 A10 Visitor Satisfaction 1.00 A11 Sustainability Standards 0.50 A12 Safety & Security 2.20 A13 Crisis & Emergency Management 0.80 A14 Promotion 2.00 B1 Economic Monitoring 1.00 B2 Local Career Opportunities 2.50 B3 Public Participation 1.50 B4 Local Community Opinion 1.00 B5 Local Access 1.00 B6 Tourism Awareness & Education 2.00 B7 Preventing Eploitation 1.50 B8 Support Community 1.00 B9 Supporting Entrepreneurs & Fair Trade 1.50 C1 Attraction Protection 2.00 C2 Visitor Management 2.00 C3 Visitor Behavior 1.50 C4 Cultural Heritage Protection 2.50 C5 Site Interpretation 1.80 C6 Intellectual Property 2.00 D1 Environmental Risks 0.50 D2 Protection of Sensitive Environments 2.00 D3 Wildlife Protection 2.50 D4 Greenhouse Gas Emissions 0.50 D5 Energy Conservation 1.50 D6 Water Management 1.00 D7 Water Security 1.00 D8 Water Quality 1.67 D9 Wastewater 0.75 D10 Solid Waste Reduction 1.25 D11 Light & Noise Pollution 1.50 D12 Low-Impact Transportation 2.00

2019 GSTC Destination Assessment - Dubrovnik 29 Figure 27: Destination Sustainability Snapshot 2019

Tourism Climate Destination Safety & Sustainable Seasonality Promotion Monitoring Change Management Security Tourism Management Strategy Adaptation Organization Destination Management Crisis & Inventory Visitor Emergency of Tourism Planning Access Property Sustainability Satisfaction Management Assets & Regulations for All Acquisitions Standards Attractions

Tourism Local Local Career Public Local Education & Community Opportunities Participation Access Awareness Opinion Social & Economic Benefits Supporting Support Economic Local Preventing for Monitoring Entrepreneurs Exploitation Community & Fair Trade

Cultural Natural & Cultural Intellectual Attraction Visitor Visitor Site Heritage Property Protection Behavior Management Interpretation Asset Management Protection

Protection Greenhouse Environmental Energy Water Water of Sensitive Gas Risks Conservation Management Security Environments Emissions Environmental Sustainability Solid Wildlife Water Wastewater Waste Light & Noise Low Impact Protection Quality Reduction Pollution Transportation

As illustrated, the largest number of GSTC Criteria presented medium risk (17 criteria, or 41.5% in pink). The next prevalent performance rating was good with some improvements needed (14 of 41, or 34.1% in yellow), then high risk (6 criteria, or 14.6% in red). Performance commensurate with international best practice – excellent performance (green) was found for just 4 criteria—9.8% of GSTC’s standard.

GSTC’s findings of good practice within Dubrovnik’s performance are summarized in Annex A. GSTC’s complete observations based on policy analysis and stakeholder consultations are summarized in Annex D. Based on GSTC’s Destination Assessment findings and recommended areas of improvement, local stakeholders prioritized issues they believed were crucial to for the City of Dubrovnik to address first and foremost.

30 2019 GSTC Destination Assessment - Dubrovnik 2019 GSTC Destination Assessment - Dubrovnik 31 B. Stakeholder Action Planning Based on Assessment Results

The GSTC standard for destinations emphasizes the importance of meaningful and inclusive community involvement in destination decision making. The GSTC Destination Assessment process therefore relies heavily on community stakeholder consultation to evaluate the destination’s performance and prioritize risks for the destination to address first and foremost. Based on the GSTC Assessment findings, GSTC recommended that Dubrovnik address 16 main issues that were identified as risks, or gaps, during the evaluation. These are illustrated below, labelled by the corresponding GSTC Criterion and pillar that addresses each issue within the GSTC standard.

Table 4: Main 16 Issues Identified in GSTC Destination Assessment, by GSTC Pillar

GSTC Pillars Main 16 Issues Identified in GSTC Destination Assessment

1. Destination Management Organization (A2) 2. Comprehensive Monitoring and Data-Driven Decision-making (A3) 3. Climate Change Mitigation and Adaptation (A5) Destination Management 4. Tracking of Visitor Satisfaction (A10) 5. Sustainability Standards (A11) 6. Safety and Security / Transport and Traffic Control (A12) 7. Crisis & Emergency Management (A13)

8. Diversify Economic Base to Develop Experiences Reflecting Distinctive Dubrovnik Natural & Cultural Assets (B2) Social & Economic Benefits 9. Resident Satisfaction & Public Participation in Destination Decision Making (B3) 10. Support for local entrepreneurs (B9) 11. Traveler Engagement in Community and Local Benefits (B5)

12. Visitor Management System to Protect Sites and Attractions (C2) Natural & Cultural Asset 13. Visitor Education and Behavior (C3) Management 14. Code of practice for tour guides and tour operators (C3)

Environmental Sustainability 15. Environmental and Natural Resource Infrastructure & Awareness (D2) & Wastewater (D9) 16. Management of Light and Noise Pollution (D11)

On December 2, the GSTC assessor presented these 16 risk areas to Dubrovnik stakeholders as the main risk findings from the GSTC Destination Assessment. GSTC then engaged Dubrovnik stakeholders in identifying their top 5-6 priority risk areas to address first and foremost. Stakeholders designed action projects to address their top 6 priority issues. These projects can serve as a roadmap, or action plan, for Dubrovnik to begin improving compliance with the GSTC Criteria and indicators.

32 2019 GSTC Destination Assessment - Dubrovnik Figure 28 : Process of Priorities Voting for the Action Plan Workshop

In a follow-up action planning workshop facilitated by DURA on December 17, 2019, the 34 participating stakeholders voted for their top 6 most urgent and important priorities of the 16 risks found in the GSTC Destination Assessment.

Figure 29: Results from voting process

Votes to priorities Votes 13

0 12345678910 11 12 13 14 15 16 priorities

Stakeholders committed to working together on priority projects that will address the following priority issues:

• Sustainability Standards • Environmental and Natural Resource Infrastructure and Awareness • Crisis and Emergency Management • Transport and Traffic Control • Resident Satisfaction & Public Participation in Destination Decision Making • Support for Local Entrepreneurs

2019 GSTC Destination Assessment - Dubrovnik 33 Stakeholders designed preliminary action projects to address each of these priority risks identified during the GSTC Assess- ment. The stakeholder-designed project profiles, presented below, provide a starting point. The projects would need to be further refined, and resources identified, to begin implementing these priority actions.

Figure 30: Action Planning Workshop, organized by DURA

34 2019 GSTC Destination Assessment - Dubrovnik Dubrovnik Priority Issue 1– Sustainability Standards

Project Idea #1.1: Implement Sustainability Standards in Dubrovnik

• To educate stakeholders across sectors about sustainable tourism and sustainability standards • To set targets and systems for Dubrovnik tourism businesses to meet and be promoted Key Project Objectives as certified to sustainability standards • Expand the scope of sustainability across the pillars of sustainability in City Operation to include elements of GSTC standards

Key Project Activities Potential Project Partners • Conduct trainings for the local community on • GSTC, Universities, DURA sustainable tourism development and application of sustainability standards • Set up a research centre / working group – • “Libertas”, “RIT”, “Unidu institution”, Universities, DURA, connecting scientific institutions, to develop Hotels Association, Tour Operators Association inventory of existing standards and a plan to adopt GSTC Criteria and indicators for tourism within Dubrovnik

• Increase in businesses complying with GSTC sustainability standards for tour operators Expected Project Results and accommodations • Publicized list of tourism businesses certified to GSTC accredited program

• Use of sustainability standards in the private sector Indicators of Success • Use of sustainability standards in the public sector

Project Idea #1.2: Upscale Local Souvenir Scheme

• Upgrade Authentically Croatian Souvenir to Include sustainability elements Key Project Objectives • Expand the scheme outside Dubrovnik

Key Project Activities Potential Project Partners • Update the scheme criteria in order to include major • The City of Dubrovnik, Dubrovnik Tourism Board, GSTC, and minor criteria for sustainability DURA, Local Chamber of Commerce • Design and execute training on stores owners on the • DURA, Universities, GSTC sustainability good practices • Execute marketing campaign on that new content of the • Dubrovnik Tourism Board scheme in order to invite more stores to be included into the scheme, not only from the old city but also in other parts of the Municipality

• Increase in businesses complying with Local Scheme Criteria Expected Project Results • Increase of awareness on the Scheme outside Dubrovnik

Indicators of Success • Number of members in the Local Scheme

2019 GSTC Destination Assessment - Dubrovnik 35 Dubrovnik Priority Issue 2 – Environmental and Natural Resources Infrastructure and Awareness

Project Idea #2.1: Improve Solid Waste Management Facilities and System

• To upgrade solid waste management facilities and system (landfill, etc.) Key Project Objectives • To achieve greater quality in waste management services • To increase public awareness and participation in sustainable waste management practices

Key Project Activities Potential Project Partners • Organize the infrastructure of the Solid waste • The Municipality,’’Čistoća’’- Utility Company, Waste management Management Company, The City Of Dubrovnik • Set up a research centre • The Municipality, Local Universities, DURA • Conduct information sessions for local residents • The Municipality, ’’Čistoća’’- Utility Company, Waste Management Company, The City Of Dubrovnik • Create a Bio-composting plant for sludge treatment • ”Vodovod”; “Čistoća”

• Increased recycling statistics in the City of Dubrovnik Expected Project Results • Improved waste sorting in containers; Increase in the utilization of sorted waste • Reduced amount of waste

• Data on recycling practices among various stakeholders, and waste avoided to landfill Indicators of Success • Time for creation of the new facility of solid waste management in Dubrovnik • Sorting success rate

Project Idea #2.2: Upgrade Wastewater Facilities

• To increase the quality of provided services Key Project Objectives • To minimize any risk of failure on wastewater facilities

Key Project Activities Potential Project Partners • Improvement of the wastewater drainage system • ”VODOVOD” - WATER SUPPLY COMPANY, THE CITY OF DUBROVNIK • More frequent monitoring samples on wastewater • ”VODOVOD” - WATER SUPPLY COMPANY, THE CITY OF facilities outcomes DUBROVNIK

• Increase of transparency on wastewater monitoring results Expected Project Results • Awareness increase on facilities efficiency

• Monitoring frequency Indicators of Success • Results of monitoring (data collected)

36 2019 GSTC Destination Assessment - Dubrovnik Dubrovnik Priority Issue 2 – Environmental and Natural Resources Infrastructure and Awareness

Project Idea #2.3: Educate and Incentivize Responsible Resource Use

• Increase responsible resources use in private and public sectors Key Project Objectives • Increase energy and water efficiency • Minimize waste production

Key Project Activities Potential Project Partners • Public and Business education in environmental and • ’’ČISTOĆA’’- Utility Company, Waste Management natural resource conservation issues (including Co, The City Of Dubrovnik separation of waste, minimizing single-use plastic etc.) • Creation of a comprehensive monitoring system (on-line, • The City Of Dubrovnik, Inspection Services, The Port real time or quasi real time) on several resources (water, Authorities, The Department For Health Inspection energy, air quality), introducing sub-metering devices and new technology implementation, even in the old city region • Construction of the water purification facility • ”VODOVOD” • Creation of a map for noise and illumination in all parts of • The City Of Dubrovnik the City of Dubrovnik • Creation of an Inventory of buildings with low energy effi- • The City Of Dubrovnik, “DOMOUPRAVA’’- Building ciency and introduction of cases with important renova- Maintenance Company tion / retrofit potential • Generation of environmental impact assessments based • “Ministry Of Environmental Protection And Energy” on scientific data and field work collected data

• Increase in energy efficiency, especially in Buildings • Creation of studies for EU or Country financial support Expected Project Results • Implementation of monitoring and evaluation systems • Generation of ecosystem services and sustainability • Creation of Educational, informative and interpretation panels

• Number of retrofitted buildings • Number of sub meters installed Indicators of Success • Kwh of saved energy and m3 of saved water • Improved performance as measured by data collected

2019 GSTC Destination Assessment - Dubrovnik 37 Dubrovnik Priority Issue 3 – Crisis and Emergency Management

Project Idea #3.1: Developing Mechanisms for Effective Crisis

• To upgrade the existing crisis and emergency management plans • To create awareness along the public Key Project Objectives • To upgrade the necessary infrastructure, from planning, to navigation, to communications before, during, and after crisis

Key Project Activities Potential Project Partners • Evaluate the existing plans and make the necessary • The City Of Dubrovnik; The Mayor’s Office updates, adapting existing systems to include pandemic response and recovery. Develop site carrying capacities and management plans • Run education / awareness series on private and public • The City Of Dubrovnik; The Mayor’s Office sector, especially for tour operators and guides • Install necessary infrastructure for early warning and • The City Of Dubrovnik; The Directorate For cover the entire area with a sound warning system. Civil Protection Creation of Shelters inside the City • Written notifications to households. Installation of image • The City Of Dubrovnik; The Directorate For displays. Setting up a schematic diagram in public institu- Civil Protection tions on ‘’how to act in situations of crisis’’

• New plans in place until 2021, under RtC priorities, Strategic Projects (2021-2027) and Integrated Development Program Dubrovnik 2030 • Educated public on crisis and management plans • Electronic system established for real time monitoring of crisis issues Expected Project Results • Regularly update plans based on lessons learned • Training and awareness of central management team, visitors, and supply chain • Funded implementation for purchase and maintenance of the apparatus • Updated Guides Training Manual

• Number of People that are educated on management plans Indicators of Success • Number of evacuation plans exercises & drills per year for a case of seismic activity • Number of Events testing, Citizens, surveys and simulations of real events

*Note: Dubrovnik stakeholders created this action plan before COVID-19 resulted in a global pandemic and economic crisis. Dubrovnik’s initiative to improve crisis and emergency planning and response should incorporate lessons learned from the COVID-19 experience, and include measures for (1) immediate economic relief, (2) parallel planning for tourism to recover and resume in a sustainable manner, and (3) consistent communications all the while, to both local and overseas audiences.

38 2019 GSTC Destination Assessment - Dubrovnik Dubrovnik Priority Issue 4 – Transport and Traffic Control

Project Idea #4.1: Smart City Solutions, Traffic Control and Regulation

• To reduce traffic congestion and improve traffic flow Key Project Objectives • To regulate ‘hot’ issues on traffic control • To leverage innovation and research to inform transport outcomes

Key Project Activities Potential Project Partners • Select a monitoring system for controlling the move- • Administrative Office For Traffic, Dubrovnikneretva ment of vehicles County Police Department • Upgrade the Traffic Control Centre • The City Of Dubrovnik; Dubrovnikneretva County Police Department • Introduce regulation of transport providers to achieve • The Republic Of Croatia; The City Of Dubrovnik roadway capacity and traffic management plans • Merchandise delivery inside the city core • Administrative Office For Traffic, Dubrovnikneretva County Police Department • Introduce a dynamic system for traffic signaling (green • The Republic Of Croatia; The City Of Dubrovnik wave, cameras, sensors) • Taxi vehicles color regulation • The Republic Of Croatia; The City Of Dubrovnik

• Technology-driven traffic and visitor monitoring and management systems Expected Project Results • Improved traffic flow • Adapted number of taxi vehicles according to the city’s size

• Data on vehicles around the Old City center Indicators of Success • Data on taxi and commercial transport at traffic peak times • Percentage of City area with controlled traffic via the monitoring system

2019 GSTC Destination Assessment - Dubrovnik 39 Dubrovnik Priority Issue 4 – Transport and Traffic Control

Project Idea #4.2: Infrastructure, Green Mobility and Awareness

• To encourage sustainable movement systems / Green Mobility • To raise awareness for Green Mobility in Dubrovnik City Key Project Objectives • To introduce innovation and research to mobility planning • To support and promote sustainable and green mobility as well as set of gamified incentives and stimuli for the visitors, experience providers and locals

Key Project Activities Potential Project Partners • Introduce locals and visitors to more Green Mobility • The City Of Dubrovnik; Libertas; Public Health Institute; Solutions Dubrovnikneretva County Police Dep • Educate all stakeholders • Introduce ways for harmonizing pedestrian traffic • The City Of Dubrovnik; Libertas; Dubrovnikneretva County Police Dep • Build a garage system and more secure road • The City Of Dubrovnik; Libertas; Dubrovnikneretva infrastructure County Police Dep • Create an information system on the use of green • The City Of Dubrovnik; DURA mobility in the City / Smart Visitor Flow and Experience Management System (RtC) • Introduce a sea tram in maritime traffic as alternative • Du-Neretva County Port Authorites; The County; The City solutions Of Dubrovnik

• Increase of Pedestrian & Cycling • Increase of Local public transportation Expected Project Results • Reduction in the air pollution impact from transporting passengers from cruise ships to the city core • Decrease of emissions during the peak traffic days

• Number of sea tram routes • CO2eq per ship passenger km Indicators of Success • Number of bicycle parking slots • Number of parking slots • Number of people that are using the public transportation means

40 2019 GSTC Destination Assessment - Dubrovnik Dubrovnik Priority Issue 5 – Resident Satisfaction and Public Participation in Destination Decision Making

Project Idea #5.1: Resident Satisfaction Upscale

• To boost public participation in City of Dubrovnik Budgeting and Decision Making Key Project Objectives • To raise public awareness and involvement in the City Planning • To increase resident satisfaction with destination decision making

Key Project Activities Potential Project Partners • Establish clear and transparent decision making • The City Of Dubrovnik process for projects, including access for the public to track project progress online • Introduce a system for online public voting, referenda, • The City Of Dubrovnik and comment on projects • Hold meetings where representatives of the City of • The City Of Dubrovnik; Locals Dubrovnik engage participants regarding decisions which concern them, finding a place for meetings and explaining the reasons behind reaching a decision • Establish a Residence Satisfaction Index (KPI) • The City of dubrovnik; NGOs; Universities • Set up a fund for expanding home purchases for residents • The City of dubrovnik; The Diocese; The Foundation ‘’Blaga Djela’’; Society of Friends of Dubrovnik Antiques • Introduce incentives and disincentives in favor of a live • The City; The Parliament The Government Quality of city Life conditions - Health Care System, Education, Sports, Hobbies, Ecology, Infrastructure

• Clear process and transparency for destination decision making Expected Project Results • Greater and more open public participation in destination decisions

• Number of city management Surveys • Number of participation of locals at Decision Meetings Indicators of Success • High levels of Residence Satisfaction Index • Increase in # of purchased and renovated apartments • Availability of affordable housing for residents

2019 GSTC Destination Assessment - Dubrovnik 41 Dubrovnik Priority Issue 6 – Supporting Local Entrepreneurs

Project Idea #6.1: Development of Local Entrepreneurs Infrastructure

• Support the development of the local entrepreneurship infrastructure • Define, measure and monitor indicators for sustainable development and sustainable tourism development, with special focus on small business and entrepreneurship Key Project Objectives outcomes, including market access in tourism value chain • Minimize “Brain Drain” phenomenon for Dubrovnik area • Connect entrepreneurs with technology and research

Key Project Activities Potential Project Partners • Create an entrepreneurial zone • The City Of Dubrovnik • Create a network-driven business incubator for • The City Of Dubrovnik; DURA entrepreneurs and business accelerator for local businesses • Create a map of SMEs and system to better link • The City Of Dubrovnik geographically dispersed businesses to tourism value chain • Introduce an initiative for employment support for • The City Of Dubrovnik young trainees, women and people with disabilities • Deliver education which covers soft and hard skills for • The City Of Dubrovnik; Dura; Universities entrepreneurs • Provide financial assistance for local business • The City Of Dubrovnik representatives to participate in international events promoting the destination

• Greater revenue and market linkages • Increased employment of locals Expected Project Results • Increase application of Incubators and Accelerators • Higher participation in co-funded projects • Higher rate of technology transfer to the market

• Annual/monthly report on implemented activities • Number of approved subsidies • Number of students who applied Indicators of Success • Number of new local Start-Ups • Number of new supporting schemes for entrepreneurs • Economic data on small business formation and performance

42 2019 GSTC Destination Assessment - Dubrovnik Dubrovnik Priority Issue 6 – Supporting Local Entrepreneurs

Project Idea #6.2: Utilizing Entrepreneurship against Tourism Monoculture

• Diversify the Economy • Invest in programming to grow diverse economic supply, focusing on sectors that would Key Project Objectives connect authentic local products and services to the tourism value chain (e.g., agriculture, ecotourism, etc.) • Support no-mainstream economic activities of Dubrovnik Area

Key Project Activities Potential Project Partners • Create a comprehensive study on the activities inside • The City Of Dubrovnik; DURA; Dubrovnik Tourism Board and outside the tourism supply / value chain in the area of Dubrovnik, including RtC Tools • Develop a supporting scheme for local family farms • The City Of Dubrovnik and agricultural holdings, focusing on boosting the rural tourism • Create a common brand for local products and services, • The City Of Dubrovnik widening the Authentic Croatian Souvenirs program • Support and revitalize the traditional crafts • The City Of Dubrovnik • Develop specific indicators that are in line with sus- • The City Of Dubrovnik; DURA, Universities tainable tourism in the City of Dubrovnik and complete analysis of the gathered economic information • Develop financial grants programs and training • The City Of Dubrovnik; DURA programs for these target groups

• Increase of local entrepreneurs who operate their business off-season from payment of public space lease in the whole area of the city Expected Project Results • Widen scope of Authentic Croatian Souvenirs program to feature a more diverse array of local suppliers and products • Increase of scholarships for bottleneck occupations

• Annual/monthly report on implemented activities • Number of approved subsidies for these activities Indicators of Success • Number of SMEs and locals who applied • Number of new local Start-Ups • Number of new supporting schemes / scholarships for entrepreneurs in that groups

2019 GSTC Destination Assessment - Dubrovnik 43 44 2019 GSTC Destination Assessment - Dubrovnik CONCLUSION

Dubrovnik’s 2019 GSTC Destination Assessment and Action Plan represents the City’s commitment to moving tourism toward a sustainable future. The Destination Assessment results confirm that the City of Dubrovnik currently lacks many enforced and unified systems to promote sustainable tourism in the destination, and considerable work needs to be done to ensure the sustainability of the destination. However, Dubrovnik’s impressive score on GSTC Criterion A2 (Destination Management Organization) indicates the City has a well-functioning model of public-private sector collaboration in place that positions Dubrovnik well to address the issues identified in this Assessment.

The real value of this Destination Assessment is to inform priorities, policies, and local action. The Action Plan developed by local stakeholders outlines consensus priorities and several priority projects for the next one to three years. These priorities and projects focused on creating a sustainable destination strategy, applying economic statistics currently collected, systematic visitor management and visitor behavior practices, and assessing environmental risk. In addition to the priorities and action projects, there were several other complex issues flagged as needing attention. These include ensuring accessibility within and around the destination, developing sustainability standards along with monitoring and reporting on greenhouse gas emissions and water management practices, and collecting local community opinion to better understand how tourism impacts the community. Additionally, stakeholders prioritized revamping the City’s systems for crisis and emergency management—a now-urgent need to respond and recover from the global pandemic.

We applaud the City of Dubrovnik for taking this first major step by engaging in the GSTC Destination Assessment and action planning session to work toward managing the destination in a more sustainable manner. We encourage the City of Dubrovnik to promote the actions needed to guarantee the future sustainable development of the destination for the benefit of the local community and natural environment, like more detailed analysis of the findings of the Assessments and the Actions plan, in parallel with the creation of a Sustainable Tourism Strategy.

Collaboration and innovation are natural strengths of the City of Dubrovnik, as evidenced by many Public-Private Partnership (PPP) effectively relying on agile planning and technology. However, further studies and projects are recommended to support integrated visitor and economic flows between the Old City and the rest area of the City of Dubrovnik. Implementation of an integrated plan for sustainable development will be the answer for years to come. The described investments for the city infrastructure upgrade should be based on responsible models and target development of a sustainable supply chain that creates value and opportunity for a wide range of Dubrovnik businesses, beyond the currently most visited areas.

The GSTC Assessment took place before COVID-19 resulted in a full-blown global pandemic and economic crisis. Nevertheless, improving Dubrovnik’s crisis and emergency management planning and response was defined as a priority for local stakeholders. GSTC recommends the City of Dubrovnik seize this opportunity to analyze and build the GSTC findings into Dubrovnik’s overall destination recovery efforts. GSTC urges the City to continue monitoring progress adopting the GSTC standard, using these GSTC Assessment findings as a baseline.

2019 GSTC Destination Assessment - Dubrovnik 45 ANNEXES

A. Findings of Good Practice

The below captioned photos show GSTC’s findings of Dubrovnik’s good practice areas—indicating that a documented policy exists, and implementation in the following areas is exemplary. These identified areas of good practice are based on information collected both during desktop and on-site assessment, including stakeholder meetings and site visits. Further evaluation is contained within the full GSTC evaluation matrix in Annex D.

Table 5: Findings of good practices

Promotion of Events & Culture Sites Respect the City & Info

Dubrovnik Tourism Board Info Point Cultural Events Info Point

Lazareti Site – Info and Cultural Site Reconstruction Special Measures for Heritage Protection

46 2019 GSTC Destination Assessment - Dubrovnik Tools for Visitor Monitoring & Satisfaction Local Products & Authentic Items

Local Festivals Actions Against Illegal Activities

Local Products & Entrepreneurs Local Products & Entrepreneurs

2019 GSTC Destination Assessment - Dubrovnik 47 Cultural Heritage Local Entrepreneurs & Protection of Heritage

Protection of Biodiversity & Monitoring Protection of Biodiversity & Monitoring

Protection of Biodiversity & Visitors Engagement Protection of Biodiversity

Waste management & locals’ participation Waste management & innovation

48 2019 GSTC Destination Assessment - Dubrovnik Port Waste management & monitoring Waste management & monitoring

Innovation & Waste management Crisis Management & Destination

Crisis management plans - Port Dangerous Wastes management facilities – Marina

Water management Innovation & Clean Energy Solutions

2019 GSTC Destination Assessment - Dubrovnik 49 Infrastructure – Electricity Use of Renewables

Accessibility Infrastructure Environmentally Friendly Transportation

Advertisement in Local Transportation on Waste Management / Recycling

50 2019 GSTC Destination Assessment - Dubrovnik B.Summary of Stakeholders Consulted

B.The Summaryfollowing stakeholders of attended Stakeholders the GSTC workshops Consulted during the on-site assessment from November 24- December 2, 2019 and/or participated in the destination assessment and action planning workshop on December 17, 2019. In total, about 70 stakeholders across over 50 different organizations participated in the group and individual The following stakeholders attended the GSTC workshops during the on-site assessment from November 24th-December 2nd, meetings and 34 participated in the destination assessment and action planning workshop. 2019 and/or participated in the destination assessment and action planning workshop on December 17th, 2019. In total, about 70 stakeholders across over 50 different organizations participated in the group and individual meetings and 34 Table 6: Stakeholders Participation List participated in the destination assessment and action planning workshop.

Name of DesCnaCon Liaison Approving This Form: KaCja Klaić

OrganizaCons/Oﬃces/ Name of Persons Responsible AREA Departments Responsible (Public and Private Sector, including Community RepresentaCon) TOURISM 1. Ministry of Tourism 1. Frano Matušić 2. Dubrovnik Neretva County Tourist Department 2. Ivo Klaić 3. Dubrovnik Neretva County Tourist Board 3. Vladimir Bakić 4. City of Dubrovnik, Departments for Tourism, 4. Jelka Tepšić, Marko Finance, InternaKonal CooperaKon and EU Miljanić, Filip Žaja, Anita funds Burić, Jelena Lončarić, 5. Dubrovnik City Tourist Board Zrinka Raguž, Zlatko 6. University of Dubrovnik Uršić, Ranko Milić, Ivana 7. Dubrovnik Development Agency DURA Brnin 8. AssociaKon of Tourist Guides 5. Romana Vlašić Tourism planning 9. Tourist Guild AssociaKon 6. Ivana Pavlić, Ana 10. Dubrovnik City Walls/AssociaKon of Friends of Portolan Dubrovnik Heritage 7. Nataša Mirić 11. DEŠA- Regional center for community building 8. Maja Milovčić and civil society development 9. Marina Franić 12. CroaKan Chamber of Trades and Craos – Guild 10. Lukša Hanza of Caterers 11. Ana Cvjetković 13. CroaKan Chamber of Commerce- Hoteliers 12. Nikolina Farčić Expert Group 13. Željko MileKć 14. AssociaKon of CroaKan Travel Agencies 14. Maro Savinović

2019 GSTC Destination Assessment - Dubrovnik 51 1. City of Dubrovnik with City Departments for 1. Jelka Tepšić, Marko ASSESSMENTTourism, City Property and Culture Miljanić, Zdenko Medović 2. Dubrovnik City Walls/AssociaKon of Friends of 2. Lukša Hanza Dubrovnik Heritage 3. Tonči Daničić 3. Dubrovnik Heritage Ltd.-Dubrovnik Card 4. Mihaela Skurić, Amalija 4. InsKtute for RestoraKon of Dubrovnik Pavlić 5. Department for ConservaKon Dubrovnik 5. Žana Baća, Aljoša Špaleta Tourism aVracCon 6. Excelsa Real Estate- Cable Car 6. Ivan Tokić site management 7. Public InsKtuKon Lokrum Reserve 7. Ivica Grilec 8. Trsteno Arboretum 8. Ivan Šimić 9. Dubrovnik Museums 9. Julijana AnKć Brautović 10. InsKtute for Marine and Costal Research- 10.Nenad Antolović Dubrovnik Aquarium 11. Srđana CvijeKć 11. ARL-Art Workshop LazareK 12. Hrvoje Katušić 12. Diocese of Dubrovnik 1. Dubrovnik Neretva County Tourist Board 1. Vladimir Bakić 2. Dubrovnik City Tourist Board 2. Romana Vlašić, Siniša 3. CroaKan Chamber of Trades and Craos – Guild Žakula of Caterers 3. Nikolina Farčić 4. CroaKan Chamber of Commerce- Hoteliers 4. Željko MileKć Expert Group 5. Maro Savinović Tourism markeCng 5. AssociaKon of CroaKan Travel Agencies 6. Maja Milovčić 6. AssociaKon of Tourist Guides 7. Marina Franić 7. Tourist Guild AssociaKon 8. Lukša Hanza 8. Dubrovnik City Walls/AssociaKon of Friends of 9. Srđana CvijeKć Dubrovnik Heritage 10. Nataša Mirić, Stjepan 9. ARL-Art Workshop LazareK Čavar 10. Dubrovnik Development Agency DURA 1. Dubrovnik Neretva County Police Department 1. Miro Bajo 2. Ministry of Interior Police Traﬃc Department 2. Ante VuleKć 3. Regional Department for Civil ProtecKon and 3. Ana Miličić, Dragana Rescue Đurić Tourist safety* 4. City of Dubrovnik 4. Marijo Bogdanović 5. CroaKan Mountain rescue service 5. Marijo Begić 6. Dubrovnik Harbormasters Oﬃce 6. Mato Kekez 7. CroaKan Red Cross 7. Živko Šimunović 8. AssociaKon of Guides 8. Maja Milovčić

1. Dubrovnik Neretva County Tourist Board 1. Vladimir Bakić 2. Dubrovnik City Tourist Board 2. Romana Vlašić, Eta Lović 3. CroaKan Chamber of Commerce 3. Nikolina Trojić 4. CroaKan Chamber of Trades and craos 4. Zlatko Begušić Tourism staCsCcs 5. Dubrovnik Port Authority 5. Katarina Varez 6. Dubrovnik City Walls/AssociaKon of Friends of 6. Lukša Hanza Dubrovnik Heritage 7. Nataša Mirić, Stjepan 7. Dubrovnik Development Agency DURA Čavar,

52 2019 GSTC Destination Assessment - Dubrovnik 1. City of Dubrovnik 1. Jelka Tepšić,Marko 2. Dubrovnik Neretva County Tourist Board Miljanić, Dživo Brčić 3. Dubrovnik City Tourist Board 2. Vladimir Bakić 4. University of Dubrovnik 3. Romana Vlašić, 5. Center of Competence 4. Nikša Burum Tourism training 6. Rochester InsKtute of Technology -RIT 5. Stjepan Srhoj 7. Libertas InternaKonal University 6. Don Hudspeth 8. School for Tourism and Catering Dubrovnik 7. Duško Pavlović 9. AssociaKons of CroaKan Travel Agencies 8. Antun Perušina Dubrovnik 9. Maro Savinović 1. City of Dubrovnik 1. Jelka Tepšić, Marko 2. Dubrovnik Neretva County Tourist Board Miljanić 3. Dubrovnik City Tourist Board 2. Vladimir Bakić 4. Dubrovnik Neretva County 3. Romana Vlašić, Tourism and 5. AssociaKon of Tourist Guides 4. Ivo Klaić communiCes issues 6. Tourist Guild AssociaKon 5. Maja milovčić and engagement 7. Dubrovnik City Walls/AssociaKon of Friends of 6. Marina Franić Dubrovnik Heritage 7. Lukša Hanza 8. Deša, Regional center for community building 8. Ana Cvjetković and civil society development 9. Nataša Mirić, Stjepan 9. Dubrovnik Development Agency DURA Čavar 1. City of Dubrovnik 1. Jelka Tepšić,Marko 2. City Council Members Miljanić 3. University Dubrovnik 2. … 4. CroaKan Chamber of Commerce 3. Ivana Pavlić, Ana 5. University Dubrovnik Portolan 6. CroaKan Chamber of Trades and Crao 4. Nikolina Trojić Tourism impact 7. Tourist Guide AssociaKon 6. Nikolina Farčić monitoring 8. Dubrovnik Neretva County 7. Maja Milovčić 9. Excelsa Real Estate- Cable Car 8. Ivo Klaić 10. Public InsKtuKon Lokrum Reserve 9. Ivan Tokić 11. Trsteno Arboretum 10. Ivica Grilec 12. Dubrovnik Museums 11. Ivan Šimić 13. InsKtute for Marine and Costal Research- 12.Julijana AnKć Brautović Dubrovnik Aquarium 13. Nenad Antolović

2019 GSTC Destination Assessment - Dubrovnik 53 68 1. City of Dubrovnik 1. Jelka Tepšić, Marko ASSESSMENT2. Dubrovnik Neretva County Tourist Board Miljanić 3. Dubrovnik City Tourist Board 2. Vladimir Bakić 4. InsKtute for Tourism 3. Romana Vlašić, 5. Dubrovnik Neretva County 4. Zoran Klarić 6. University of Dubrovnik 5. Ivo Klaić 7. Ministry of Tourism 6. Stjepan Srhoj 8. AssociaKon of Tourist Guides 7. … 9. Tourist Guild AssociaKon 8. Maja Milovčić 10. Dubrovnik City Walls/AssociaKon of Friends of 9. Marina Franić Tourism quality Dubrovnik Heritage 10. Lukša Hanza standards 11. Deša - Regional center for community building 11. Ana Cvjetković and civil society development 12. Nataša Mirić 12. Dubrovnik Development Agency DURA 13. Nikolina Trojić 13. CroaKan Chamber of Commerce 14. Ivana Pavlić, 14. University Dubrovnik 15. Zlatko Begušić 15. CroaKan Chamber of Trades and Crao 16. Lukša Hanza 16. Dubrovnik City Walls/AssociaKon of Friends of 17. Maro Savinović Dubrovnik Heritage 18. Marko Potrebica 17. AssociaKon of CroaKan Travel Agencies 18. City council 1. City of Dubrovnik 1. Jelka Tepšić, Ranko Milić 2. Dubrovnik City Tourist Board 2. Romana Vlašić, 3. InsKtute for Tourism 3. Zoran Klarić 4. Dubrovnik Development Agency 4. Nataša Mirić 5. Ministry of Tourism 5. …. 6. AssociaKon of Tourist Guides 6. Maja Milovčić 7. Tourist Guild AssociaKon 7. Marina Franić 8. Dubrovnik City Walls/AssociaKon of Friends of 8. Lukša Hanza Tourism sustainability Dubrovnik Heritage 9. Ana Cvjetković standards 9. Deša -Regional center for community building 10. Nataša Mirić and civil society development 11. Marko Potrebica 10. Dubrovnik Development Agency DURA 12. Tatjana Lolić 11. City council 13. Marijana Miljas Đuračić 12. Ministry of Culture 14. Vlaho Kljunak 13. Public insKtuKon for nature protecKon 15. Nikša MaKć 14. Linđo Folklore Ensemble 16. Ivana Medo Bogdanović 15. House of Marin Držić- Cultural InsKtuKon 16. Dubrovnik Summer FesKval 1. Dubrovnik Neretva County 1. Ivo Klaić 2. City of Dubrovnik 2. Marko Miljanić 3. Dubrovnik City Tourist Board 3. Romana Vlašić, 4. Dubrovnik Neretva County Tourist Board 4. Vladimir Bakić Tourism licensing 5. Tourist Guide AssociaKon Dubrovnik 5. Maja Milovčić 6. University Dubrovnik-Department for Economy 6.KaKja Vojvodić 7. CroaKan Chamber for Commerce (Group Of 7. Stanko Ljubić Travel Agency)

54 2019 GSTC Destination Assessment - Dubrovnik 1. Dubrovnik Development Agency DURA 1. Marina Lazarević 2. Dubrovnik Neretva County Development 2. Melanija Milić Agency DUNEA 3. Zlatko Begušić,Nikolina 3. CroaKan Chamber of Trades and Craos – Guild Farčić Tourism SME support of Caterers 4. Nikolina Trojić 4. CroaKan Chamber of Commerce 5. Ana Cvjetković 5. Deša- Regional center for community building 6. Maro Savinović and civil society development 6. AssociaKon of Travel Agency 1. CroaKan Chamber of Trades and Craos – Guild 1. Zlatko Begušić of Caterers 2. Nikolina Trojić, Željko 2. CroaKan Chamber of Commerce- Hoteliers MileKć Expert Group 3. Maja Milovčić, 3. AssociaKon of Guides 4. Ivica Sabljić Tourism industry 4. Valamar Hotel Group 5. Boro Aleksić associaCons / 5. Elite Travel Agency 6. Goran Hrnić representaCon 6. Gulliver Travel Agency 7. KaKja Jerković 7. AdriaKc Luxury Hotels 8. Marina Franić 8. Guild Tourist Guides 9. Denis Zovko 9. Importanne Resorts 10. Mario Matković 10. Hilton Imperial 11. Mirna Stražičić Lončar 11. Villa Dubrovnik PLANNING 1. City of Dubrovnik with Department for City 1. Zdenko Medović, Property 2. Lukša Hanza 2. Dubrovnik City Walls/AssociaKon of Friends of 3. Tonči Daničić Property rights Dubrovnik Heritage 4. Mihaela Skurić, Amalija 3. Dubrovnik Heritage Ltd. Pavlić (physical and 4. InsKtute for RestoraKon of Dubrovnik 5. Žana Baća, Aljoša Špaleta intellectual property) 5. Department for ConservaKon Dubrovnik 6. Mario Miličević 6. AssociaKon of technical culture City of 7. Ranko Milić Dubrovnik 7. CEDRA-Eco social innovaKon cluster 1. City of Dubrovnik 1. Orlanda Tokić, Jelka 2. Dubrovnik Neretva County InsKtute of Public Tepšić, Jelena Lončarić, Accessibility of Health Zlatko Uršić, Đuro faciliCes and 3. City of Dubrovnik, Dept. for EducaKon, Sport, Šutalo, Ivo Cvjetković infrastructure Civil society, and social welfare 2. Mato Lakić 4. FoundaKon Opera Pia 3. Dživo Brčić 4. Nada Medović 1. Dubrovnik Neretva County InsKtute of Public 1.Mato Lakić Health 2. Živko Šimunović 2. Red Cross 3. Marijo Bekić 3. Dubrovnik Hospital 4. Marijo Begić Health and safety 4. CroaKan Mountain Rescue Service 5. Ana Miličić 5. Regional Department for Civil protecKon 6. Dživo Brčić 6. Department for EducaKon, Sport, Civil Society, and social welfare

2019 GSTC Destination Assessment - Dubrovnik 55 70 1. City of Dubrovnik 1. Marijeta Hladilo, Marijo ASSESSMENT2. Dubrovnik Neretva County Police Department Bogdanović 3. Ministry of Interior Police Traffic Department 2. Miro Bajo 4. Regional Department for Civil ProtecKon and 3. Ante VuleKć Rescue 4. Ana Miličić, Dragana Crisis and emergency 5. Dubrovnik Fire Department Đurić management 6. Red Cross Dubrovnik 5. Stjepko Krilanović 7. CroaKan Mountain Rescue Service (HGSS) 6. Živko Šimunović 8. ER Ambulance-First on field 7. Marijo Begić 9. Dubrovnik Hospital 8. Luka Lulić 10. Harbour master’s office 9. Marijo Bekić 10. Mato Kekez 1. City of Dubrovnik 1. Orlanda Tokić, Jelena 2. Dubrovnik Neretva County-InsKtute for Urban Lončarić Planning 2. Marina Oreb Zoning/land use 3. City Council 3. Marko Potrebica 4. AssociaKon of architects Dubrovnik 4. Božo Benić 5. DEŠA Regional center for community building 5. Ana Cvjetković and civil society development 1. Ministry of Tourism 2. Marijeta Hladilo LegislaCon 2. City of Dubrovnik 3. Dubrovnik Neretva County 1. City of Dubrovnik 1. Mato Franković 2. Dubrovnik Neretva County 2. Nikola Dobroslavić Law enforcement 3. City Council 3. Marko Potrebica 4. Bonsai- Volunteer centre for building society 4. Anja Marković Dubrovnik 1. Dubrovnik Port Authority 1. Blaž Pezo, Hrvoje Kulušić 2. Port of Dubrovnik 2. Željko Raguž 3. Sanitat Dubrovnik 3. Tomislav Tabak 4. Libertas Dubrovnik 4. Ante Vojvodić 5. Traffic Police Department 5. Ante VuleKć TransportaCon 6. Police Department of DN County 6. Miro Bajo 7. City of Dubrovnik – Department for Transport 7. Đuro Šutalo, Miro 8. Taxi driver Union Džamonja 9. Public InsKtuKon Reserve Lokrum 8.Robert Kulaš 10. Dubrovnik Airport 9. Ivica Grilec 11. CLIA 10. Frano LueKć

56 2019 GSTC Destination Assessment - Dubrovnik 1. City of Dubrovnik 1. Orlanda Tokić, Jelka Tepšić, 2. Dubrovnik Neretva County Marijeta Hladilo, Jelena 3. Dubrovnik Development Agency DURA Lončarić, Zrinka Raguž, Ranko 4. Dubrovnik Neretva Development Agency Milić DUNEA 2. Ivo Klaić 5. City Council 3. Marina Lazarević, Nataša Planning and 6. Dubrovnik City Walls/AssociaKon of Friends of Mirić, Stjepan Čavar development Dubrovnik Heritage 4. Melanija Milić 7. AssociaKon of architects 5. Marko Potrebica 8. DEŠA Regional center for community building 6. Lukša Hanza and civil society development 7. Božo Benić 9. CroaKan Employers AssociaKon 8. Ana Cvjetković 9. Dasen Jasprica 1. City of Dubrovnik 1. Jelka Tepšić, Orlanda Tokić, 2. Dubrovnik Neretva County KaKja Klaić, Ivana Brnin, 3. Dubrovnik Development Agency DURA Ranko Milić, Marko 4. Dubrovnik Neretva Development Agency Miljanić DUNEA 2. Ivo Klaić 5. Dubrovnik Port Authority 3. Marina Lazarević, Sustainable 6. InsKtute for restauraKon Dubrovnik 4. Melanija Milić development 7. University Dubrovnik 5. Blaž Pezo 8. Ministry of Tourism 6. Mihaela Skurić 9. DEŠA Regional center for community building 9. Ana Cvjetković and civil society development 10. Lukša Hanza 10. Dubrovnik City Walls/AssociaKon of Friends of 11. Nada Medović Dubrovnik Heritage 11. FoundaKon Opera Pia ENVIRONMENT/UTILITIES 1. City of Dubrovnik 1.Jelka Tepšić, Marijeta 2. Dubrovnik Neretva County Hladilo, KaKja Klaić, Ranko 3. Public insKtuKon for the management of Milić, Antonela Đurđević protected areas of nature in Dubrovnik-Neretva Bujak County 2. Ivo Klaić Sustainability 4. InsKtute for Tourism 3. Marijana Miljas Đuračić reporCng 5. DEŠA Regional center for community building 4. Hrvoje Carić, Zoran and civil society development Klarić,Izidora Marković 6. Dubrovnik City Walls/AssociaKon of Friends of Vukadin Dubrovnik Heritage 5. Ana Cvjetković 7. FoundaKon Opera Pia 6. Lukša Hanza 7. Nada Medović Energy / power 1. HEP 1. Zvonimir Mataga Drinking water 1. Vodovod Dubrovnik 1.Lukša Matušić consumpCon and 2. InsKtute for Public Health 2.Mato Lakić monitoring Sea water quality 1. InsKtute for Public Health 1.Mato Lakić monitoring 2. University Dubrovnik

2019 GSTC Destination Assessment - Dubrovnik 57 72 1. Čistoća Dubrovnik 1.Marko Iveković ASSESSMENT2. City of Dubrovnik 2.Zlatko Uršić 3. Dubrovnik Neretva County 3… Waste and recycling 4. CIAN Split-Company for Sanitary and 4. Matko Bašić management Environmental ProtecKon 5. Ana Cvjetković 5. DEŠA Regional center for community building and civil society development 1. Public insKtuKon for the management of 1.Marijana Miljas Đuračić protected areas of nature in Dubrovnik-Neretva 2. Mato Lakić County 3.Ivica Grilec 2. InsKtute for Public Health 4.Darijo Barbarić 3. Public InsKtuKon Lokrum Reserve 5. Marijana Pećarević PolluCon 4. Dubrovnik Port Authority 6. Ana Cvjetković 5. University Dubrovnik Department of Aquaculture 6. DEŠA Regional center for community building and civil society development 1. Department for ConservaKon Dubrovnik 1.Žana Baća, Aljoša Špaleta 2. InsKtute for RestoraKon of Dubrovnik 2.Mihaela Skurić, Amalija 3. AssociaKon of friends of Dubrovnik Heritage Pavlić ConservaCon 4. Ministry of Culture 3.Lukša Hanza 5. Dubrovnik City Walls/AssociaKon of Friends of 4.Tomislav Petrinec, Tanja Dubrovnik Heritage Lolić 5.Lukša Hanza 1. Public insKtuKon for the management of 1.Marijana Miljas Đuračić protected areas of nature in Dubrovnik-Neretva 2.Marija Crnčević County 3.Ivan Šimić Wildlife 2. Public InsKtuKon Lokrum Reserve 4.Tea BaKnić 3. Trsteno Arboretum 4. D’Art AssociaKon 1. Public insKtuKon for the management of 1.Marijana Miljas Đuračić protected areas of nature in Dubrovnik-Neretva 2.Marija Crnčević County 3.Ivan Šimić Parks and protected 2. Public InsKtuKon Lokrum Reserve 4.Ana Cvjetković areas 3. Arboretum Trsteno 4. DEŠA Regional center for community building and civil society development 1. University of Dubrovnik 2. DEŠA Regional center for community building Climate change and civil society development 3. DURA 1. Public insKtuKon for the management of 1.Marijana Miljas Đuračić protected areas of nature in Dubrovnik- 2. Darijo Barbarić Neretva County 2. Dubrovnik Authority Port Marine / Oceans 3. University Dubrovnik-Dept. of Aquaculture 4. Ministry of the Sea, Transport, and Infrastructure 5. Ministry of Tourism

58 2019 GSTC Destination Assessment - Dubrovnik 1. City of Dubrovnik 1.Marko Miljanić 2. Dubrovnik Neretva County 2.Ivo Klaić 3. Dubrovnik Port Authority 3. Blaž Pezo, Hrvoje Kulušić MariCme 4. Port of Dubrovnik 4. Željko Raguž 5. Public InsKtuKon Lokrum Reserve 5. Ivica Grilec 6. Dubrovnik County Port Authority 6. Željko Dadić COMMUNITY AND CULTURE 1. City of Dubrovnik with City Departments for 1. Jelka Tepšić, Marko Tourism, City Property and Culture Miljanić, Ana Hilje, Zdenko 2. Dubrovnik City Walls/AssociaKon of Friends of Medović, Ivana Brnin Dubrovnik Heritage 2. Lukša Hanza 3. Dubrovnik Heritage Ltd. 3. Tonči Daničić 4. InsKtute for RestoraKon of Dubrovnik 4. Mihaela Skurić, Amalija Culture and heritage 5. Department for ConservaKon Dubrovnik Pavlić 6. Dubrovnik Museums+11 cultural InsKtuKons 5. Žana Baća, Aljoša Špaleta 7. DEŠA-Regional center for Community building 6. Julijana AnKć Brautović and civil society Development 7. Ana Cvjetković 8. Linđo Folklore Ensemble 8. Vlaho Kljunak 9. ARL-Art Workshop LazareK 9. Srđana CvijeKć 1. City of Dubrovnik Department for City Property 1. Zdenko Medović 2. Dubrovnik City Walls/AssociaKon of Friends of 2. Lukša Hanza Historical and cultural Dubrovnik Heritage 3. Tonči Daničić sites / trust 3. Dubrovnik Heritage Ltd. 4. Mihaela Skurić, Amalija 4. InsKtute for RestoraKon of Dubrovnik Pavlić 5. Department for ConservaKon Dubrovnik 5. Žana Baća, Aljoša Špaleta 1. AssociaKon of Friends of Dubrovnik Heritage 1. Lukša Hanza 2. Bonsai – Volunteer centre for building society 2. Anja Marković, Nina Zore Dubrovnik 3. Ana Cvjetković 3. DEŠA 4. Tea BaKnić Community and civic 4. D’art AssociaKon 5. Srđana CvijeKć engagement 5. Art workshop LazareK 6. Marko Potrebica 6. City Council 7. Ana Hilje 7. City of Dubrovnik- Department for Culture 8. Dubrovnik Neretva County 1. City of Dubrovnik 1. Jelka Tepšić PrevenCon of 2. Department for ConservaKon Dubrovnik 2. Žana Baća, Aljoša Špaleta exploitaCon 3. InsKtute for RestoraKon of Dubrovnik 3. Mihaela Skurić 4. City Council Members ECONOMY

2019 GSTC Destination Assessment - Dubrovnik 59 74 1. City of Dubrovnik 1.Marko Miljanić 2. Dubrovnik Neretva County 2.Ivo Klaić 3. Dubrovnik Port Authority 3. Blaž Pezo, Hrvoje Kulušić MariCme 4. Port of Dubrovnik 4. Željko Raguž 5. Public InsKtuKon Lokrum Reserve 5. Ivica Grilec 6. Dubrovnik County Port Authority 6. Željko Dadić COMMUNITY AND CULTURE 1. City of Dubrovnik with City Departments for 1. Jelka Tepšić, Marko Tourism, City Property and Culture Miljanić, Ana Hilje, Zdenko 2. Dubrovnik City Walls/AssociaKon of Friends of Medović, Ivana Brnin Dubrovnik Heritage 2. Lukša Hanza 3. Dubrovnik Heritage Ltd. 3. Tonči Daničić 4. InsKtute for RestoraKon of Dubrovnik 4. Mihaela Skurić, Amalija Culture and heritage 5. Department for ConservaKon Dubrovnik Pavlić 6. Dubrovnik Museums+11 cultural InsKtuKons 5. Žana Baća, Aljoša Špaleta 7. DEŠA-Regional center for Community building 6. Julijana AnKć Brautović and civil society Development 7. Ana Cvjetković 8. Linđo Folklore Ensemble 8. Vlaho Kljunak 9. ARL-Art Workshop LazareK 9. Srđana CvijeKć 1. City of Dubrovnik Department for City Property 1. Zdenko Medović 2. Dubrovnik City Walls/AssociaKon of Friends of 2. Lukša Hanza Historical and cultural Dubrovnik Heritage 3. Tonči Daničić sites / trust 3. Dubrovnik Heritage Ltd. 4. Mihaela Skurić, Amalija 4. InsKtute for RestoraKon of Dubrovnik Pavlić 5. Department for ConservaKon Dubrovnik 5. Žana Baća, Aljoša Špaleta 1. AssociaKon of Friends of Dubrovnik Heritage 1. Lukša Hanza 2. Bonsai – Volunteer centre for building society 2. Anja Marković, Nina Zore Dubrovnik 3. Ana Cvjetković 3. DEŠA 4. Tea BaKnić Community and civic 4. D’art AssociaKon 5. Srđana CvijeKć engagement 5. Art workshop LazareK 6. Marko Potrebica 6. City Council 7. Ana Hilje 7. City of Dubrovnik- Department for Culture 8. Dubrovnik Neretva County 1. City of Dubrovnik 1. Jelka Tepšić PrevenCon of 2. Department for ConservaKon Dubrovnik 2. Žana Baća, Aljoša Špaleta exploitaCon 3. InsKtute for RestoraKon of Dubrovnik 3. Mihaela Skurić 4. City Council Members ECONOMY

60 2019 GSTC Destination Assessment - Dubrovnik C. GSTC Destination Assessment – Onsite Itinerary

Figure 31: Stakeholder Workshops, Consultations and Site visits

Opening meeting with City of Dubrovnik Introductory workshop with stakeholder Closing workshop with stakeholders consultation group (>70 participants) (>40 participants)

3 Focus groups (46 participants)

27 Individual meetings with NGO’s, Hoteliers, Tourism Businesses & Site/ Attractions Managers

2019 GSTC Destination Assessment - Dubrovnik 61 Table 6: Timetable of Meetings and OnsiteTable Visits 7: Timetable of Meetings and Onsite Visits

Day 1: SundayASSESSMENT (24/11/19) ! Meet with City of Dubrovnik (Jelka Tepšić, Ranko Milić, Katija Klaić,Nataša Mirić, Alisa Aliti Vlašić)

! Working breakfast in Pucić Palace Hotel ROLES IN MEETINGS / CITY REPS & PRESENTATIONS STAKEHOLDERS MAP – UPDATE AFTER THE OPENING EVENT FOCUS GROUPS / PILLARS VS SECTORS & SOCIETY & MANAGEMENT WEEK SCHEDULE – UPDATE PLEASE MATERIAL DELIVERED - PENDING DELIVERY LIST OF PARTICIPANTS, WITH AFFILIATION (NAMES VS ORGANIZATION VS CONTACT) MATERIAL PREPARATION FOR DAYS (A2 + STICKERS) PRINTING OF MATERIAL / READY FOR TRAVELING ARRANGEMENTS - ok TRANSLATION CAPACITY (MATERIAL ARE STILL UNDER TRANSLATIONA AND WILL BE DELIVERED IN THE COMING DAYS / LIVE TRANSLATION GUARENTED) LUNCH BREAKS / COFFEE BREAKS - ok EXPOSURE & MEDIA / PHOTOS – MUNICIPALITY RULE MATERIAL TO SHARE – CRITERIA PRINT OUTS MAP LOCATION OF THE SITE VISITS EVIDENCES / PHOTOS & RULES (ASK FOR PERMITION)

! Guided Tour Old City

62 2019 GSTC Destination Assessment - Dubrovnik Day 2: Monday (25/11/19) ! Initial meeting with City of Dubrovnik Mayor-Mato Franković, Deputy Mayor- Jelka Tepšić,Deputy Mayor- Orlanda Tokić,President of City Hall City Council-Marko Potrebica, Project Manager Respect the City- Ranko Milić, City of Dubrovnik- Katija Klaić, City of Dubrovnik - Ivana Brnin, Head of Departments: Marijeta Hladilo, Marko Miljanić, Ana Hilje, Jelena Lončarić,Erna Raguž,Dživo Brčić,Đuro Šutalo, Ivo Cvjetković, Zlatko Uršić, Katija Miljković, Zrinka Raguž, Zdenko Medović, DURA City Develop Agency-Marina Lazarević, Nataša Mirić

Short walk to Lazareti (15’)

Lazareti ! Introductory workshop with stakeholder consultation group Mayor-Mato Franković, Deputy Mayor- Jelka Tepšić,Deputy Mayor- Orlanda Tokić,President of City Council-Marko Potrebica, Project Manager Respect the City- Ranko Milić, City of Dubrovnik- Katija Klaić, City of Dubrovnik - Ivana Brnin, Head of Departments:Marijeta Hladilo, Marko Miljanić, Ana Hilje, Jelena Lončarić,Erna Raguž,Dživo Brčić,Đuro Šutalo, Ivo Cvjetković,Zlatko Uršić, Katija Miljković,Zrinka Raguž,Zdenko Medović,Anita Burić, DURA City Develop Agency-Marina Lazarević,Nataša Mirić, Alisa Aliti Vlašić City Council: Ivan Jelčić, Miho Obradović, Vido Bogadnović, Nikša Selmani, Jadran Barač, Blaž Pezo

1. Ministry of Tourism: Minister Gari Capelli 2. State Secretary Frano Matušić, 3.Dubrovnik Neretva Region President Nikola Dobroslavić, Deputy of President Joško Cebalo,4.Head of Tourism Department- Ivo Klaić, ,5. Filip Žaja,6.Romana Vlašić,7.Vladimir Bakić,8.University of Dubrovnik Rector-Nikša Burum-9.Ivana Pavlić,10. Ana Portolan11.,Ivona Vrdoljak Raguž,12. Stjepan Srhoj, 13.Maja Milovčić,14.Marina Franić,15.Lukša Hanza,16.Nikolina Farčić, 17.Nikolina Trojić, 18.Terezina Orlić,19.Ana Cvjetković,20. Maro Savinović,21.Tonći Daničić, 22.Mihaela Skurić,23.Žana Baća,24.Srđana Cvijetić,25.Ivica Grilec,26.Željko Miletić,27.Ivan Pavličević,28.Miro Bajo, 29.Ante Vuletić,30.Ana Miličić,31.Marijo Begić,32.Živko Šimunović, 33.Zlatko Begušić,34.Blaž Pezo,35.Katarina Varez, 36.Darijo Barbarić,37.Ivan Tokić,38. Ivan Šimić,39.Marijana Miljas Đuračić,40.Vlaho Kljunak,41. Ivana Medo Bogadanović,42. Nikša Matić,43. Pavica Vilać-44.Julijana Brautović,45.Mato Lakić,46.Stjepko Krilanović,47.Anja Marković,48.Željko Raguž, 49.Tomislav Tabak,50. Ante Vojvodić,51.Frano Luetić,52.Lukša Matušić,53.Marko Iveković,54.Dasen Jasprica,55.Hrvoje Carić,56. Anto Rusković,57.Zvonimir Mataga,58.Tea Batinić,59.Ante Vlašić,60. Marina Oreb, 61.Melanija Milić,62.Tomislav Dumančić, 63.Mario Matković,64.Katija Jerković,65.Mirna Stražičić Lončar,66.Tom Zovko, 67.Goran Hrnić,68. Boro Aleksić,69.Antun Perušina, 70.Don Hudspeth,71. Duško Pavlović,72. Nenad Antolović,73.Mato Kekez,74.Jadranka Šimunović, 75. Romana Tomić 76. Zoran Klarić, 77.Izidora Marković Vukadin,78.Jelena Šobat,79.Stanko Ljubić, 80.Baldo Pušić, 81.Melanija Milić,82.Ivica Sabljić, Mario Miličević,83.Marijo Bekić, 84.Nada Medović,85.Luka Lulić,86. Božo Benić,86. Anita Kunica jelčić, 87.Robert Kulaš, 88.Marijana Pečarević 89. Željko Dadić City Hall 90. Mario Miličević Brief Overview of GSTC (10’) Overview of GSTC Destination Assessment Rationale, Scoring System, Process (25’) Orientation to GSTC Criteria (45’) Discussion, Questions about GSTC, Criteria, and Assessment (45’) Optional Stakeholder Engagement on Main Issues Facing Destination (Time Permitting) / Review of Next Steps / Wrap-up (20’)

! Document review with Destination Liaison ! Meeting with Zlatko Uršić-Head of Dept for Municipal Utilities and local government

2019 GSTC Destination Assessment - Dubrovnik 63 78 Day 3: Tuesday (26/11/19) UPDATE 25.11. 15:22 HRS

City HallASSESSMENT ! Stakeholder focus group meetings (TOURISM MANAGEMENT, CULTURE & COMMUNITY) Ivo Klaić- Dubrovnik Neretva County-Head of Dept. for Tourism- TBC Marko –Miljanić- City of Dubrovnik Head of Dept for Tourism Economy and Sea, Dživo Brčić- Head of Dept for Education,Sport, Civil Society and social welfare Ana Hilje- City of Dubrovnik Head of Dept for Culture and Heritage, Erna Raguž- City of Dubrovnik Department for Urban planning and environmental protection Nataša Mirić,/Melina Mohorić – DURA Nikolina Trojić/ Jelena Diklić/ Terezina Orlić,- Croatian Chamber of Commerce Zlatko Begušić,Croatian Chamber of Trades and Crafts- TBC Maja Milovčić, Association of Tourist Guides- TBC Marina Franić,- Tourist Guild Association TBC Sandra Milovčević/Romana Vlašić,- Dubrovnik Tourist Board Ivona Vrdoljak Raguž- University of Dubrovnik Tonči Daničić- Dubrovnik Heritage LTD Lukša Hanza City Walls, Tea Batinić,- DART NGO Romana Tomić- DEŠA NGO Julijana Antić Brautović- Dubrovnik Museums, Vlaho Kljunak-Linđo Folklore Ensamble Mihaela Skurić-Institute for restauration Dubrovnik Žana Baća-Department for Conservation Domagoj Nikolić –Rochester institute of Technology Meeting with Mihaela Skurić-Institute for restauration Dubrovnik Žana Baća-Department for Conservation Ana Hilje- City of Dubrovnik Head of Dept for Culture and Heritage

Meeting with Marko Miljanić- City of Dubrovnik Head of Dept for Tourism Economy and Sea,

Meeting – SMART CITY Stjepan Čavar-DURA Tomislav Tabak- Sanitat ( SMART Parking) Petar Kotlar- City of Dubrovnik IT Department Ivo Cvjetković- Department for Traffic Srđan Todorovski- Department for Construction and Project Management

! Document review with Destination Liaison

Day 4: Wednesday (27/11/19) ! Stakeholder focus group meetings (ECONOMIC DEVELOPMENT / PRIVATE SECTOR) City Hall (Ivo Klaić,Marko Miljanić, Ivona Vrdoljak Raguž, Dasen Jasprica,Mihaela Skurić,Romana Vlašić,Vladimir Bakić,Lukša Hanza,Tonči Daničić, Melina Mohorić,Ana Cvjetković,Nikolina Trojić, Terezina Orlić, Zlatko Begušić, Maro Savinović,Goran Hrnić, Boro Aleksić,Antun Perušina,Don Hudspeth, Duško Pavlović,Maja Milovčić, Marina Franić,Nikolina Farčić, Ante Vlašić,Željko Miletić,Marijana Miljas Đuračić, Ivica Grilec, Pavica Vilać, Robert Kulaš,Stanko Ljubić,Stjepan Srhoj, Katija Jerković, Mirna Stražičić Lončar, Mario Matković, Tom Zovko,Tomislav Dumančić, Ivica Sabljić

! Document review with Destination Liaison ! Meeting: Museums- Julijana Antić Brautović ! Meeting: Lazareti Complex- Tonči Danićić

64 2019 GSTC Destination Assessment - Dubrovnik Day 5: Thursday (28/11/19) UPDATE 27.11. 15:00HRS /UPDATE 28.11. 13:00HRS

Transport in front of the hotel LERO

! Site visits (Environmental / other key infrastructure) Municipal Official waste landfill Grabovica Marko Iveković – Čistoća Dubrovnik Drinking Water Purifier Komolac Slobodan Tikvica- Vodovod Dubrovnik Waste Water Purfier Petka Boris Rabušić- Vodovod Dubrovnik Electricity Substation Srđ Zvonimir Mataga- HEP Dubrovnik

! Meeting with Nenad Antolović- Dubrovnik Aquarium

City Hall ! Stakeholder focus group meetings (ENVIRONMENT) Jelena Lončarić, Erna Raguž,Lukša Matušić, Jadran Barač, Marko Iveković,Blaž Pezo, Darijo Barbarić, Zvonimir Mataga,Ivica Grilec, Marijana Miljas Đuračić,Jadranka Šimunović,Ivan Šimić,Marijana Pećarević,Nenad Antolović, Nataša Mirić, Romana Tomić, Matea Kordić

! Stakeholder interviews and follow-up meetings (as needed) ! Document review with Destination Liaison

Day 6: Friday (29/11/19) Transport in front of the hotel LERO ! Site visits (Sites, attractions, points of interest or concern) Trsteno Arboretum-Ivan Šimić Aci Marine Dubrovnik- Leo Ajduković, Ana Bačić Port Dubrovnik,CIAN-Darijo Barbarić, Katarina Varez, Hrvoje Kulušić,Matko Bašić(CIAN) Cable car- Ivan Tokić City Walls-Lukša Hanza, ! Meeting with Romana Vlašić- Dubrovnik Tourist Board ! Visit Valamar Lacroma-Marilka Tovarac

Day 7: Saturday (30/11/19) ! Site visits (Sites, attractions, points of interest or concern) Island of Lokrum-Ivica Grilec Churches and religious objects- Ivan Viđen Hrvoje Katušić Cathedral Saint Blaise Church Bishop Palace Žarkovica animal shelter –Anica Sambrailo(Society for animal protection), Frano Karač(Sanitat)

Day 8: Sunday (01/12/19) Meeting with Goran Hrnić-CEO Gulliver travel agency ! Tea Batinić Tour Old City-TBC ! Reserved for Assessor to tabulate preliminary findings and final presentation

2019 GSTC Destination Assessment - Dubrovnik 65 80 Day 9: Monday (02/12/19) City Hall ! Brief meeting City of Dubrovnik reviewing preliminary findings ASSESSMENTReview of GSTC Assessment process, scoring, use; review of just completed stakeholder consultation (10’) Review of findings and recommendations from the GSTC Assessment (20’) Discussion and Questions (15’) Mato Franković, Jelka Tepšić, Orlanda Tokić,Marko Potrebica, Ranko Milić, Katija Klaić,Ivana Brnin,Marijeta Hladilo, Marko Miljanić, Ana Hilje, Jelena Lončarić,Erna Raguž,Dživo Brčić,Đuro Šutalo, Ivo Cvjetković,Zlatko Uršić, Katija Miljković,Zrinka Raguž,Zdenko Medović,Marina Lazarević,Nataša Mirić, Filip Žaja Sloboda Cinema ! Final workshop with stakeholder consultation group and action planning workshop Introduction (5’) Overview of preliminary findings from assessment and preliminary recommendations per finding (30’) Stakeholder Engagement to Prioritize the Recommendations (20’) Assessor tabulates votes to identify the destination’s top 5 priorities (15’) Stakeholder Engagement to Design Action Projects (60’) Groups Present Action Projects (90’) Closing Discussion/Wrap-up (20’) Mayor-Mato Franković, Deputy Mayor- Jelka Tepšić,Deputy Mayor- Orlanda Tokić,President of City Council-Marko Potrebica, Project Manager Respect the City- Ranko Milić, City of Dubrovnik- Katija Klaić, City of Dubrovnik - Ivana Brnin, Head of Departments:Marijeta Hladilo, Marko Miljanić, Ana Hilje, Jelena Lončarić,Erna Raguž,Dživo Brčić,Đuro Šutalo, Ivo Cvjetković,Zlatko Uršić, Katija Miljković,Zrinka Raguž,Zdenko Medović,Anita Burić, DURA City Develop Agency-Marina Lazarević,Nataša Mirić, Alisa Aliti Vlašić City Council: Ivan Jelčić, Miho Obradović, Vido Bogadnović, Nikša Selmani, Jadran Barač, Blaž Pezo 1. Ministry of Tourism: Minister Gari Capelli2. State Secretary Frano Matušić, 3.Dubrovnik Neretva Region President Nikola Dobroslavić, Deputy of President Joško Cebalo,4 .Head of Tourism Department- Ivo Klaić, ,5. Filip Žaja,6. Romana Vlašić, 7.Vladimir Bakić,8.University of Dubrovnik Rector-Nikša Burum-9.Ivana Pavlić,10. Ana Portolan11.,Ivona Vrdoljak Raguž,12. Stjepan Srhoj, 13.Maja Milovčić,14.Marina Franić,15.Lukša Hanza,16.Nikolina Farčić, 17.Nikolina Trojić, 18.Terezina Orlić,19.Ana Cvjetković,20. Maro Savinović,21.Tonći Daničić, 22.Mihaela Skurić,23.Žana Baća,24.Srđana Cvijetić,25.Ivica Grilec,26.Željko Miletić,27.Ivan Pavličević,28.Miro Bajo, 29.Ante Vuletić,30.Ana Miličić,31.Marijo Begić,32.Živko Šimunović, 33.Zlatko Begušić,34.Blaž Pezo,35.Katarina Varez, 36.Darijo Barbarić,37.Ivan Tokić,38. Ivan Šimić,39.Marijana Miljas Đuračić,40.Vlaho Kljunak,41. Ivana Medo Bogadanović,42. Nikša Matić,43. Pavica Vilać-44.Julijana Brautović,45.Mato Lakić,46.Stjepko Krilanović,47.Anja Marković,48.Željko Raguž, 49.Tomislav Tabak,50. Ante Vojvodić,51.Frano Luetić,52.Lukša Matušić,53.Marko Iveković,54.Dasen Jasprica,55.Hrvoje Carić,56. Anto Rusković,57.Zvonimir Mataga,58.Tea Batinić,59.Ante Vlašić,60. Marina Oreb, 61.Melanija Milić,62.Tomislav Dumančić, 63.Mario Matković,64.Katija Jerković,65.Mirna Stražičić Lončar,66.Tom Zovko, 67.Goran Hrnić,68. Boro Aleksić,69.Antun Perušina, 70.Don Hudspeth,71. Duško Pavlović,72. Nenad Antolović,73.Mato Kekez,74.Jadranka Šimunović, 75. Romana Tomić 76. Zoran Klarić, 77.Izidora Marković Vukadin,78.Jelena Šobat,79.Stanko Ljubić, 80.Baldo Pušić, 81.Melanija Milić,82.Ivica Sabljić, Mario Miličević,83.Marijo Bekić, 84.Nada Medović,85.Luka Lulić,86. Božo Benić,86. Anita Kunica jelčić, 87.Robert Kulaš, 88.Marijana Pečarević 89. Željko Dadić 90. Mario Miličević 91. Maria Deligianni

! Lunch

Day 9: Tuesday (03/12/19) Departure of Assessor

66 2019 GSTC Destination Assessment - Dubrovnik

D. CompletedD. Completed Assessment Assessment Matrix Matrix ASSESSMENT METHODOLOGY Table 7: Completed Assessment Matrix

ǀĂůƵĂƚŝŽŶ^ĐŽƌĞ ΀ϬсŶŽĚŽĐ͘Žƌ ĞǀŝĚĞŶĐĞ͖ϭсĚŽĐ͘ ĞǆŝƐƚƐϮсĚŽĐ͘ĂŶĚ '^d ĞǀŝĚĞŶĐĞŽĨ EŽ͘ '^dƌŝƚĞƌŝĂ WĞƌĨŽƌŵĂŶĐĞ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ͖ϯс ǀŝĚĞŶĐĞͬZĞǀŝĞǁĞƌŽŵŵĞŶƚƐ /ŶĚŝĐĂƚŽƌƐ ĚŽĐ͕͘ĞǀŝĚĞŶĐĞн ŝŵƉƌŽǀŝŶŐƚƌĞŶĚƐ͖ EͬсŶŽƚĂƉƉůŝĐĂďůĞ ŝŶƚŚĞ ĚĞƐƚŝŶĂƚŝŽŶ΁

͘ ĞŵŽŶƐƚƌĂƚĞ ĞĨĨĞĐƚŝǀĞ ƐƵƐƚĂŝŶĂďůĞŵĂŶĂŐĞŵĞŶƚ ϭ ^ƵƐƚĂŝŶĂďůĞ ϭ͘Ă͘DƵůƚŝͲ ƵƌŝŶŐ ƚŚĞ ƐƐĞƐƐŵĞŶƚ͕ ƚŚĞƌĞ ǁĞƌĞ ĨŽƵŶĚ ƐĞǀĞƌĂů ĚĞƐƚŝŶĂƚŝŽŶ ǇĞĂƌ ĚŽĐƵŵĞŶƚƐ ƌĞůĂƚĞĚ ǁŝƚŚ ƐƚƌĂƚĞŐǇ͕ ƉůĂŶŶŝŶŐ͕ ǀŝƐŝŽŶ͕ ĞƚĐ͕ ƐƚƌĂƚĞŐǇ͗ ĚĞƐƚŝŶĂƚŝŽŶ ĐŽŶŶĞĐƚĞĚǁŝƚŚƚŚĞŽƵŶƚƌǇͬZĞŐŝŽŶĂůͬƵďƌŽǀŶŝŬĂƌĞĂ͘ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ƐƚƌĂƚĞŐǇƚŚĂƚ Some of them are ‘Strategy Dubrovnik Neterva Region’,

ŚĂƐĞƐƚĂďůŝƐŚĞĚ ŝŶĐůƵĚĞƐĂ ‘Tourism Development Strategy’, ‘Strategy WůĂŶ ŝƚǇ ŽĨ

ĂŶĚŝƐ ĨŽĐƵƐŽŶ Dubrovnik 2018’ and more. Even the ‘Dubrovnik Respect ŝŵƉůĞŵĞŶƚŝŶŐĂ ƐƵƐƚĂŝŶĂďŝůŝƚǇ the City’ program is based onƐƵĐŚĂŶĂƉƉƌŽĂĐŚ͘,ŽǁĞǀĞƌ͕ ŵƵůƚŝͲǇĞĂƌ ĂŶĚ ĞǀĞŶƚŚŽƵŐŚƚŚĞƌĞĂƌĞŵĂŶǇĚŽĐƵŵĞŶƚƐ͕ŶŽŶĞŽĨƚŚĞƐĞ ĚĞƐƚŝŶĂƚŝŽŶ ƐƵƐƚĂŝŶĂďůĞ ŽŶĞƐ ĐĂŶ ďĞ ƚĂŬĞŶ ĂƐ Ă ŚŽůŝƐƚŝĐ ŽŶĞ ǁŚŝĐŚ ĨŽĐƵƐ ŽŶƚŚĞ ƐƚƌĂƚĞŐǇƚŚĂƚŝƐ ƚŽƵƌŝƐŵĂŶĚ ϯсĚŽĐƵŵĞŶƚƐ͕ ƐƵƐƚĂŝŶĂďůĞ ƚŽƵƌŝƐŵ ĂƐ ĂŶ ŽǀĞƌĂůů ƐƵďũĞĐƚ͘ ůƐŽ͕ ƚŚĞ ƉƵďůŝĐůǇĂǀĂŝůĂďůĞ͕ ŝŶĐůƵĚĞƐ ĞǀŝĚĞŶĐĞĂŶĚ ƐƵƉƉŽƌƚ ŝŶ Ă ůŽŶŐͲƚŝŵĞ ǁĂǇ ;ŵƵůƚŝͲ ǇĞĂƌ ĚĞƐƚŝŶĂƚŝŽŶ ŝƐƐƵŝƚĞĚƚŽŝƚƐ ĞŶǀŝƌŽŶŵĞŶƚĂů͕ ŝŵƉƌŽǀŝŶŐƚƌĞŶĚƐ ƐƚƌĂƚĞŐǇͿ ŝƐ ŶŽƚ ŝĚĞŶƚŝĨŝĞĚ͘ dŚĞ ĚŽĐƵŵĞŶƚĂƚŝŽŶ ƚŚĂƚ ǁĂƐ ƐĐĂůĞ͖ƚŚĂƚ ĞĐŽŶŽŵŝĐ͕ found in place starts mainly on the last 2 years’ time ĐŽŶƐŝĚĞƌƐ ƐŽĐŝĂů͕ĐƵůƚƵƌĂů ;^ƚƌĂƚĞŐŝĐWůĂŶϮϬϭϴͲϮϬϮϬͿĂŶĚŝƐĞǆƉĞĐƚĞĚĂŶƵƉĚĂƚĞĚŽĨ ĞŶǀŝƌŽŶŵĞŶƚĂů͕ ŚĞƌŝƚĂŐĞ͕ ƚŚŝƐ ĚŽĐƵŵĞŶƚĂƚŝŽŶ;ŶŽƚ Ă^ƵƐƚĂŝŶĂďůĞdŽƵƌŝƐŵ ^ƚƌĂƚĞŐǇ ĞĐŽŶŽŵŝĐ͕ƐŽĐŝĂů͕ ƋƵĂůŝƚǇ͕ŚĞĂůƚŚ ŽĐƵŵĞŶƚĂƚŝŽŶͿ ŝŶ ϮϬϮϬ͕ ďĂƐĞĚ ŽŶ ŵĂŶǇ ƉĞŶĚŝŶŐ ĐƵůƚƵƌĂů͕ƋƵĂůŝƚǇ͕ ƐĂĨĞƚǇĂŶĚ ĚŽĐƵŵĞŶƚƐ ĨƌŽŵ ƐĞǀĞƌĂů ĞǆƚĞƌŶĂů ŽƌŝŐŝŶƐ ;hŶŝǀĞƌƐŝƚŝĞƐ͕ ŚĞĂůƚŚ͕ĂŶĚƐĂĨĞƚǇ͕ ŝƐƐƵĞƐ dŽƵƌŝƐŵŝŶƐƚŝƚƵƚĞƐ͕ĞƚĐͿ͘/ŶĂĚĚŝƚŝŽŶ͕ĂŶŐŝůĞĐƚŝŽŶWůĂŶ ĂŶĚĂĞƐƚŚĞƚŝĐ ŽĨƚŚĞZĞƐƉĞĐƚƚŚĞŝƚǇWƌŽũĞĐƚǁŚŝĐŚŝƐŝŶƚĞŐƌĂƚŝŶŐĞǆŝƐƚŝŶŐ ŝƐƐƵĞƐ͖ĂŶĚǁĂƐ ƐƚƌĂƚĞŐŝĞƐ ĂŶĚ ƉƌŽǀŝĚŝŶŐ ŵĞĂƐƵƌĞƐ ĨŽƌ ƐŚŽƌƚͲƚĞƌŵ͕ ŵŝĚͲ ĚĞǀĞůŽƉĞĚǁŝƚŚ ƚĞƌŵ ĂŶĚ ůŽŶŐͲƚĞƌŵ ƉĞƌƐƉĞĐƚŝǀĞ ĂŶĚ /^ ĨŽĐƵƐĞĚ ŽŶ ƉƵďůŝĐ ƐƵƐƚĂŝŶĂďůĞ ƚŽƵƌŝƐŵ ĂŶĚ ŝŶƚĞŐƌĂƚĞĚ ĚĞǀĞůŽƉŵĞŶƚ ŽĨ ƚŚĞ ƉĂƌƚŝĐŝƉĂƚŝŽŶ͘ ĚĞƐƚŝŶĂƚŝŽŶ͘ ϭ͘ď͘DƵůƚŝͲ ĂƐĞĚŽŶƚŚĞĞǀŝĚĞŶĐĞƐ͕ƚŚĞƌĞŝƐŝŶƉůĂĐĞĚŽĐƵŵĞŶƚĂƚŝŽŶ ǇĞĂƌ ϮсĚŽĐƵŵĞŶƚƐ ĞǆƉůĂŝŶĞĚďĞĨŽƌĞŽŶƚŚĞƐƚƌĂƚĞŐǇ;ŐĞŶĞƌĂů͕ŶŽƚĞƐƉĞĐŝĂůůǇ ĚĞƐƚŝŶĂƚŝŽŶ ĂŶĚĞǀŝĚĞŶĐĞŽĨ ĨŽƌ ƐƵƐƚĂŝŶĂďŝůŝƚǇͿ͕ ŝŶ Ă ŵƵůƚŝͲǇĞĂƌ ŵĂŶŶĞƌ͕ ǁŚŝĐŚ ŝƐ ƉůĂŶŽƌ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ƉƵďůŝĐůǇ ĂǀĂŝůĂďůĞ ǀŝĂ ƚŚĞ EĂƚŝŽŶĂů ůŝŶŬƐ ƐƚƌĂƚĞŐǇƚŚĂƚŝƐ ;ŚƚƚƉƐ͗ͬͬŵŐŝƉƵ͘ŐŽǀ͘ŚƌͬĂĐĐĞƐƐͲƚŽͲŝŶĨŽƌŵĂƚŝŽŶͬƌĞŐƵůĂƚŝŽŶƐͲ ƵƉͲƚŽͲĚĂƚĞĂŶĚ ϭϮϲͬƌĞŐƵůĂƚŝŽŶƐͲŝŶͲƚŚĞͲĨŝĞůĚͲŽĨͲƉŚǇƐŝĐĂůͲƉůĂŶŶŝŶŐͲ ƉƵďůŝĐůǇ ϴϲϰϭͬϴϲϰϭͿ Žƌ >ŽĐĂů ŽŶĞƐ ĂǀĂŝůĂďůĞ ;ŚƚƚƉ͗ͬͬǁǁǁ͘ƚǌĚƵďƌŽǀŶŝŬ͘ŚƌͬůĂŶŐͬĞŶͬŐĞƚͬǀŝũĞƐƚŝͬϳϭϴϴϰͬƚ ϭ͘Đ͘DƵůƚŝͲ ŽƵƌŝƐŵͺĂŶĚͺƐƚƌĂƚĞŐǇͺϮϬϭϴ͘ŚƚŵůͿ͘ dŚĞ Zd ĐƚŝŽŶ ƉůĂŶ ǇĞĂƌ ϮсĚŽĐƵŵĞŶƚƐ ŚĂƐŝŶŝƚŝĂƚĞĚĂĐƚŝŽŶƐŽŶƚŚĞƵƌŐĞŶƚŝƐƐƵĞƐŽĨŽǀĞƌĐƌŽǁĚŝŶŐ͕ ĚĞƐƚŝŶĂƚŝŽŶ ĂŶĚĞǀŝĚĞŶĐĞŽĨ ƚƌĂĨĨŝĐ ĚĞĂĚůŽĐŬƐ͕ ĞƚĐ͘ƚŚƌŽƵŐŚ Ă ƐĞƚ ŽĨ ƐŚŽƌƚͲƚĞƌŵ͕ ŵŝĚͲ ƉůĂŶŽƌ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ƚĞƌŵ ĂŶĚ ůŽŶŐ ƚĞƌŵ ŝŶƚĞƌǀĞŶƚŝŽŶƐ ĂŶĚ ĂůƐŽ ůŽŶŐͲƚĞƌŵ

2019 GSTC Destination Assessment - Dubrovnik 67

ƐƚƌĂƚĞŐǇƚŚĂƚ ŵĞĂƐƵƌĞƐ ĂƌĞ ƐƵƉƉŽƌƚĞĚ ďǇ ƚŚĞ 'ŽǀĞƌŶŵĞŶƚ ŽĨ ƌŽĂƚŝĂ ǁĂƐĚĞǀĞůŽƉĞĚ ĂŶĚ :^WZ^͕ ƚĞĐŚŶŝĐĂů ĂƐƐŝƐƚĂŶĐĞ ĨŽƌ ƐƚƌĂƚĞŐŝĐ ůŽĐĂů ǁŝƚŚ ƉƌŽũĞĐƚƐ͘ &ŝŶĂůůǇ͕ ďĞƌƚŚŝŶŐ ƉŽůŝĐǇ ĂŶĚ ĐŽŽƉĞƌĂƚŝŽŶ ǁŝƚŚ ƉƵďůŝĐ >/ ĂĐŚŝĞǀĞĚ ŝŵƉƌŽǀĞŵĞŶƚƐ ŝŶ ĚĞĐƌĞĂƐĞ ŽĨ ƉĂƌƚŝĐŝƉĂƚŝŽŶ ŽǀĞƌĐƌŽǁĚŝŶŐ͘ ϭ͘Ě͘WŽůŝƚŝĐĂů ƵƌŝŶŐƚŚĞĂƐƐĞƐƐŵĞŶƚ͕ĂĐůĞĂƌƉŽůŝƚŝĐĂůĐŽŵŵŝƚŵĞŶƚŽŶ ĐŽŵŵŝƚŵĞŶƚ ϮсĚŽĐƵŵĞŶƚƐ ŵƵůƚŝͲǇĞĂƌ ĚĞƐƚŝŶĂƚŝŽŶ ƉůĂŶ ǁĂƐ ĨŽƵŶĚ͕ ĞǀĞŶ ĨƌŽŵ ƚŽŝŵƉůĞŵĞŶƚ ĂŶĚĞǀŝĚĞŶĐĞŽĨ DƵŶŝĐŝƉĂůŝƚǇ ĚĞĐŝƐŝŽŶƐ Žƌ ƐƚĂƚĞŵĞŶƚƐ ŝŶ ƐĞǀĞƌĂů ŵĞĂŶƐ͘ ƚŚĞŵƵůƚŝͲǇĞĂƌ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ dŚĞŝŵƉůĞŵĞŶƚĂƚŝŽŶŽĨƐƵĐŚĂĐŽŵŵŝƚŵĞŶƚǁĂƐƉƌŽǀĞĚďǇ ĚĞƐƚŝŶĂƚŝŽŶ ƐĞǀĞƌĂůŽƵƚĐŽŵĞƐ;ĂĐƚŝǀŝƚŝĞƐ͕ĂĐŚŝĞǀĞŵĞŶƚƐ͕ƌĞƉŽƌƚƐ͕ĞƚĐͿ͘ ƉůĂŶĂŶĚ ůƐŽ͕ ƚŚĞƌĞ ǁĞƌĞ ĨŽƵŶĚ ƐŽŵĞ ŝŵƉƌŽǀĞŵĞŶƚƐ ŝŶ ĞǀŝĚĞŶĐĞŽĨ ŽǀĞƌĐƌŽǁĚŝŶŐŝƐƐƵĞƐ͕ďƵƚŵŽƐƚŽĨƚŚĞŵĞĂƐƵƌĞƐƚŚĂƚǁŝůů ŝŵƉůĞŵĞŶƚĂƚŝŽ ĐƌĞĂƚĞǀŝƐŝďůĞŝŵƉƌŽǀĞŵĞŶƚƐƌĞƋƵŝƌĞŵŝĚͲƚĞƌŵĂŶĚůŽŶŐͲ Ŷ ƚĞƌŵƉĞƌƐƉĞĐƚŝǀĞ͘EŽƚĞŶŽƵŐŚĞǀŝĚĞŶĐĞƐǁŚĞƌĞĨŽƵŶĚŽŶ ŝŵƉƌŽǀĞŵĞŶƚƐŝŶƉůĂĐĞŝŶƚŚĞƚŝŵĞŽĨŝŶƚĞƌǀĞŶƚŝŽŶŽĨƚŚĞ ĂƐƐĞƐƐŵĞŶƚ͘ Ϯ ĞƐƚŝŶĂƚŝŽŶ Ϯ͘Ă͘Ŷ ĂƐĞĚ ŽŶ ƚŚĞ ĞǀŝĚĞŶĐĞƐ͕ ƚŚĞƌĞ ŝƐ ŝŶ ƉůĂĐĞ ƐƵĐŚ ĂŶ ŵĂŶĂŐĞŵĞŶƚ ŽƌŐĂŶŝǌĂƚŝŽŶ ŽƌŐĂŶŝǌĂƚŝŽŶ͗dŚĞƵďƌŽǀŶŝŬdŽƵƌŝƐƚŽĂƌĚ͘dŚĞŐŽĂůŽĨ ŽƌŐĂŶŝǌĂƚŝŽŶ͗ ŚĂƐ ƚŚĞƵďƌŽǀŶŝŬdŽƵƌŝƐƚŽĂƌĚŝƐƚŽĞŶĐŽƵƌĂŐĞ͕ŝŵƉƌŽǀĞĂŶĚ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ƌĞƐƉŽŶƐŝďŝůŝƚǇ ƉƌŽŵŽƚĞƚŚĞŽƌŐĂŶŝǌĂƚŝŽŶŽĨĐƵůƚƵƌĂů͕ĂƌƚŝƐƚŝĐ͕ĞĐŽŶŽŵŝĐ͕

ŚĂƐĂŶĞĨĨĞĐƚŝǀĞ ĨŽƌĐŽŽƌĚŝŶĂƚĞĚ ƐƉŽƌƚŝŶŐ ĂŶĚ ŽƚŚĞƌ ĞǀĞŶƚƐ ƚŚĂƚ ĐŽŶƚƌŝďƵƚĞ ƚŽ ƚŚĞ

ŽƌŐĂŶŝǌĂƚŝŽŶ͕ ĂƉƉƌŽĂĐŚƚŽ ĞŶƌŝĐŚŵĞŶƚŽĨƚŚĞƚŽƵƌŝƐƚĂƚƚƌĂĐƚŝŽŶƐŽĨƚŚĞĐŝƚǇ͘KŶĞŽĨ ĚĞƉĂƌƚŵĞŶƚ͕ ƚŚĞ ϯсĚŽĐƵŵĞŶƚƐ͕ ƚŚĞŵĂŝŶŐŽĂůƐŝƐƚŽĞŶĐŽƵƌĂŐĞĂŶĚŽƌŐĂŶŝǌĞĂĐƚŝŽŶƚŚĂƚ ŐƌŽƵƉ͕Žƌ ŵĂŶĂŐĞŵĞŶƚ ĞǀŝĚĞŶĐĞĂŶĚ ƉƌĞƐĞƌǀĞƐ ƚŚĞ ƚŽƵƌŝƐƚ ĂƌĞĂ ĂŶĚ ƉƌŽƚĞĐƚƐ ƚŚĞ ƚŽƵƌŝƐƚ ĐŽŵŵŝƚƚĞĞ ŽĨƐƵƐƚĂŝŶĂďůĞ ŝŵƉƌŽǀŝŶŐƚƌĞŶĚƐ ĞŶǀŝƌŽŶŵĞŶƚ ŝŶ ƚŚĞ ĐŝƚǇ͕ ĂƐ ǁĞůů ĂƐ ƚŽ ĂƐƐŝƐƚ ŝŶ ƚŚĞ ƌĞƐƉŽŶƐŝďůĞĨŽƌĂ ƚŽƵƌŝƐŵ ĚĞǀĞůŽƉŵĞŶƚ ŽĨ ƚŽƵƌŝƐŵ ŝŶ ƚŚŽƐĞ ƐŝƚĞƐ ƚŚĂƚ ďĞůŽŶŐ ƚŽ ĐŽŽƌĚŝŶĂƚĞĚ ŵƵŶŝĐŝƉĂůŝƚŝĞƐŽƌƚŽƚŚĞĐŝƚǇƉƌŽƉĞƌďƵƚĂƌĞƐƚŝůůŶŽƚ ĂƉƉƌŽĂĐŚƚŽ ƚŽƵƌŝƐƚŝĐĂůůǇ ĚĞǀĞůŽƉĞĚ͘ dŚĞ ŽƚŚĞƌ ŐŽĂů ŽĨ ƚŚĞ ƵďƌŽǀŶŝŬ ƐƵƐƚĂŝŶĂďůĞ dŽƵƌŝƐƚŽĂƌĚŝƐƚŽĐŽůůĞĐƚĂŶĚƉƌŽĐĞƐƐĚĂƚĂŽŶƚŚĞŶƵŵďĞƌŽĨ ƚŽƵƌŝƐŵ͕ǁŝƚŚ ŐƵĞƐƚƐŝŶƵďƌŽǀŶŝŬŽŶĂĚĂŝůǇ͕ǁĞĞŬůǇĂŶĚŵŽŶƚŚůǇďĂƐŝƐ͘/Ŷ ŝŶǀŽůǀĞŵĞŶƚďǇ ƚŚŝƐ ƌŽůĞ ĂŶĚ ĞƐƉĞĐŝĂůůǇ ĨŽƌ ƐƵƐƚĂŝŶĂďůĞ ƚŽƵƌŝƐŵ ĐŽŶƚĞŶƚ͕ ƚŚĞƉƌŝǀĂƚĞƐĞĐƚŽƌ hZĂůƐŽŚĂƐĂŶŝŵƉŽƌƚĂŶƚŵŝƐƐŝŽŶƚŽƐƵƉƉŽƌƚ͘&ŝŶĂůůǇ͕ƚŚĞ ĂŶĚƉƵďůŝĐƐĞĐƚŽƌ͘ ƵďƌŽǀŶŝŬWŽƌƚƵƚŚŽƌŝƚǇ͕ƐƵƉƉŽƌƚĞĚďǇƚŚĞ,ĂƌďŽƌƵƚŚŽƌŝƚǇ dŚŝƐŐƌŽƵƉŝƐ ĂƌĞ ƐƵƉƉŽƌƚŝŶŐ ƚŚŝƐ ŵŝƐƐŝŽŶ ǁŝƚŚ ĚĂƚĂ͕ ƉƌŽũĞĐƚƐ ĂŶĚ ƐƵŝƚĞĚƚŽƚŚĞƐŝǌĞ ĐŽŶƚŝŶƵŽƵƐĐŽŵŵƵŶŝĐĂƚŝŽŶƐ͘ ĂŶĚƐĐĂůĞŽĨƚŚĞ Ϯ͘ď͘dŚĞ dŚĞƵďƌŽǀŶŝŬdŽƵƌŝƐŵŽĂƌĚŚĂƐƚŚĞƌŽůĞŽĨƚŚĞDKŝŶƚŚĞ ĚĞƐƚŝŶĂƚŝŽŶ͕ĂŶĚ ƉƌŝǀĂƚĞƐĞĐƚŽƌ ϯсĚŽĐƵŵĞŶƚƐ͕ ŝƚǇ͘/ƚŚĂƐƚŚĞDĂǇŽƌĂƐWƌĞƐŝĚĞŶƚ͕Ă^ƵƉĞƌǀŝƐŝŶŐŽĂƌĚ͕Ă ŚĂƐĚĞĨŝŶĞĚ ĂŶĚƉƵďůŝĐ ĞǀŝĚĞŶĐĞĂŶĚ dŽƵƌŝƐŵ ŽƵŶĐŝů ƌĞƉƌĞƐĞŶƚŝŶŐ ƚŚĞ WƌŝǀĂƚĞ ƐĞĐƚŽƌ ŝŶƚŽ ƌĞƐƉŽŶƐŝďŝůŝƚŝĞƐ͕ ƐĞĐƚŽƌĂƌĞ ŝŵƉƌŽǀŝŶŐƚƌĞŶĚƐ ĚĞĐŝƐŝŽŶƐŵĂŬŝŶŐ(Hotels’ Groups, Tour Operators / Travel ŽǀĞƌƐŝŐŚƚĂŶĚ ŝŶǀŽůǀĞĚŝŶ ŐĞŶƚƐ͕ KdƐ͕ ZĞƐƚĂƵƌĂŶƚƐͿ͕ ĂŶĚ ŽĨ ĐŽƵƌƐĞ ĂŶ ƐƐĞŵďůǇ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ƚŚĞ ƌĞƉƌĞƐĞŶƚŝŶŐ Ăůů ƚŚĞ ƐƚĂŬĞŚŽůĚĞƌƐ ŽĨ ƚŚĞ ŝƚǇ ;,ŽƚĞůƐ͕ ĐĂƉĂďŝůŝƚǇĨŽƌƚŚĞ ŽƌŐĂŶŝǌĂƚŝŽŶ DĂƌŝŶĂƐ͕ EĞǁƐ͕ WƌŝǀĂƚĞ ĂĐĐŽŵŵŽĚĂƚŝŽŶƐ ĂŶĚ ĐĂŵƉƐ͕ ŵĂŶĂŐĞŵĞŶƚ ĂŶĚ dƌĂŶƐƉŽƌƚĂƚŝŽŶ͕ dƌĂĚĞ͕ dŽƵƌŝƐŵ ŐĞŶĐŝĞƐ͕ ZĞƐƚĂƵƌĂƚĞƵƌƐ͕ ŽĨ ĐŽŽƌĚŝŶĂƚŝŽŶŽĨ ĂŶĚƐƉĞĐŝĂůĂĐƚŝǀŝƚŝĞƐͿ͘ĂƐĞĚŽŶƚŚĂƚ͕/ƚƌĞƉƌĞƐĞŶƚƐƚŚĞĐŝƚǇ ĞŶǀŝƌŽŶŵĞŶƚĂů͕ ƚŽƵƌŝƐŵ of Dubrovnik, the towns Rijeka dubrovačka, Zaton, Orašac, ĞĐŽŶŽŵŝĐ͕ƐŽĐŝĂů͕ Trsteno and Brsečine, as well as the islands of Lokrum, ĂŶĚĐƵůƚƵƌĂů Koločep, Lopud and Šipan. By the outcomes on visits and ŝƐƐƵĞƐ͘ dŚŝƐ ƉĞƌĨŽƌŵĂŶĐĞ͕ƚŚĞƌĞ ĂƌĞ ƐƚƌŽŶŐ ĞǀŝĚĞŶĐĞƐƚŚĂƚĂŶĞĨĨŝĐŝĞŶƚ group’s activities ƌĞƉƌĞƐĞŶƚĂƚŝŽŶŝƐĂĐŚŝĞǀĞĚ͘ ĂƌĞĂƉƉƌŽƉƌŝĂƚĞůǇ Ϯ͘Đ͘dŚĞ ϮсĚŽĐƵŵĞŶƚƐ /ŶƚŚĞŵĂŶĂŐĞŵĞŶƚƐƚƌƵĐƚƵƌĞ͕ĞǆĐĞƉƚƚŚĞŝƌĞĐƚŽƌ͕ƚŚĞƌĞ ĨƵŶĚĞĚ͘ ƚŽƵƌŝƐŵ ĂŶĚĞǀŝĚĞŶĐĞŽĨ ŝƐĞŶŽƵŐŚƉĞƌƐŽŶĞůǁŝƚŚĐŽŵƉĞƚŝƚĂŶĐĞŽŶƚŽƵƌŝƐŵďƵƚĂůƐŽ ŽƌŐĂŶŝǌĂƚŝŽŶŝƐ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ƐƐĞŵďůǇ ǁŝƚŚ ϰϬ ŵĞŵďĞƌƐ ĂŶĚ ŽĂƌĚ ŽŶ ŐŽǀĞƌĂŶĐĞ͘ ƐƵŝƚĞĚƚŽƚŚĞ ,ŽǁĞǀĞƌ͕ƚŚĞƌĞǁĞƌĞĨŽƵŶĚŶŽƚĞŶŽƵŐŚĞǀŝĚĞŶĐĞƐŽŶƚŚĞ ƐŝǌĞĂŶĚƐĐĂůĞ ƚĂƌŐĞƚƐ–ƌĞůĂƚĞĚƉĞƌĨŽƌŵĂŶĐĞŽĨƚŚĞŽƌŐĂŶŝǌĂƚŝŽŶǁŚŝĐŚ

68 2019 GSTC Destination Assessment - Dubrovnik

ŽĨƚŚĞ ƐŚŽƵůĚďĞĐŽŶŶĞĐƚĞĚǁŝƚŚƚŚĞƉĞƌƐŽŶĞůĂŶĚƚŚĞůĞǀĞůŽĨ ASSESSMENTĚĞƐƚŝŶĂƚŝŽŶ METHODOLOGYĐĂƉĂĐŝƚǇŝŶƉůĂĐĞ͘ Ϯ͘Ě͘ ƵƌŝŶŐ ƚŚĞ ĂƐƐĞƐƐŵĞŶƚ͕ ƚŚĞƌĞ ǁĞƌĞ ĨŽƵŶĚ ŶŽ ƐƉĞĐŝĨŝĐ /ŶĚŝǀŝĚƵĂůƐ ƉĞƌƐŽŶǁŚŝĐŚǁĂƐƌĞƐƉŽŶƐŝďůĞŽŶƐƵƐƚĂŝŶĂďůĞƚŽƵƌŝƐŵŝŶ ǁŝƚŚŝŶƚŚĞ ƚŚĞƵďƌŽǀŶŝŬdŽƵƌŝƐŵŽĂƌĚ͘dŚĞŽŶůǇĞǀŝĚĞŶĐĞƌĞůĂƚĞĚ ƚŽƵƌŝƐŵ ǁŝƚŚ ƐƵƐƚĂŝŶĂďůĞ ƚŽƵƌŝƐŵ Ă ƌŽůĞ ĨƌŽŵ ĂŶ ĞǆƚĞƌŶĂů

ŽƌŐĂŶŝǌĂƚŝŽŶ ϮсĚŽĐƵŵĞŶƚƐ ĐŽŶƐƵůƚĂŶƚƚŚĂƚ ǁĂƐƌĞůĂƚĞĚ ǁŝƚŚƚŚĞ Z^Wd d,/dz ŚĂǀĞĂƐƐŝŐŶĞĚ ĂŶĚĞǀŝĚĞŶĐĞŽĨ ŝŶŝƚŝĂƚŝǀĞ͘dŚĞZĞƐƉĞĐƚƚŚĞŝƚǇĞƐƚĂďůŝƐŚĞĚĂĐƌŽƐƐͲƐĞĐƚŽƌ ƌĞƐƉŽŶƐŝďŝůŝƚŝĞƐ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ĚǀŝƐŽƌǇ ŽĂƌĚ ƚŚĂƚ ŝƐ ŝŶƚĞŶĚĞĚ ƚŽ ďĞĐŽŵĞ ƉĂƌƚ ŽĨ ƚŚĞ ĨŽƌƐƵƐƚĂŝŶĂďůĞ ĨƵƚƵƌĞ ĚĞƐƚŝŶĂƚŝŽŶ ŵĂŶĂŐĞŵĞŶƚ ƐƚƌƵĐƚƵƌĞ͘ EŽǁ͕ ŝƚǇ ŽĨ ƚŽƵƌŝƐŵ ƵďƌŽǀŶŝŬ ŚĂƐ ŵŽƌĞ ĂĐƚŝǀĞ ƌŽůĞ ŝŶ ĚĞƐƚŝŶĂƚŝŽŶ ŵĂŶĂŐĞŵĞŶƚ͕ǁŚŝůĞƚŚĞdŽƵƌŝƐŵŽĂƌĚŝƐŵŽƌĞĨŽĐƵƐĞĚŽŶ ĚĞƐƚŝŶĂƚŝŽŶ ŵĂƌŬĞƚŝŶŐ͘ ,ŽǁĞǀĞƌ͕ ƚŚŝƐ ŝƐ ƚŚĞ ŽŶůǇ ĚŝƌĞĐƚ ƌĞůĂƚĞĚĐŽŶŶĞĐƚŝŽŶŽĨƚŚĞdŽƵƌŝƐŵŽĂƌĚŽƉĞƌĂƚŝŽŶǁŝƚŚ ^ƵƐƚĂŝŶĂďůĞƚŽƵƌŝƐŵ͕ƚŽŐĞƚŚĞƌǁŝƚŚƐŽŵĞŽƚŚĞƌŝŶŝƚŝĂƚŝǀĞƐ Žƌ ƌĞƐĞĂƌĐŚ ƉƌŽŐƌĂŵƐ ;ZK^dK͕ ^& sd/KE^ ĂŶĚ ŽƚŚĞƌͿ͕ǁŚĞƌĞƚŚĞŵĂŝŶƚĂƌŐĞƚƐĞĞŵƐƚŽďĞƚŚĞƉƌŽŵŽƚŝŽŶ ŽĨƚŚŝƐƐƵďũĞĐƚĂŶĚŶŽƚƚŚĞĐƌĞĂƚŝŽŶŽĨĂƌŽďƵƐƚƐƚƌĂƚĞŐǇŽŶ ƐƉĞĐŝĨŝĐƐƵƐƚĂŝŶĂďůĞƚŽƵƌŝƐŵ͘ Ϯ͘Ğ͘dŚĞ ĂƐĞĚŽŶƚŚĞĨŝŶĂŶĐŝĂůŝŶĨŽƌŵĂƚŝŽŶƚŚĂƚǁĞƌĞĚĞůŝǀĞƌĞĚƚŽ ƚŽƵƌŝƐŵ ƚŚĞ ĂƐƐĞƐƐŽƌ͕ ƚŚĞƌĞ ĂƌĞ ĞǀŝĚĞŶĐĞƐ ƚŚĂƚ ƚŚĞ ƵďƌŽǀŶŝŬ ŽƌŐĂŶŝǌĂƚŝŽŶŝƐ ϯсĚŽĐƵŵĞŶƚƐ͕ dŽƵƌŝƐŵKƌŐĂŶŝǌĂƚŝŽŶŝƐĂƉƉƌŽƉƌŝĂƚĞůǇĨƵŶĚĞĚĨŽƌŝƚƐƌŽůĞ͘ ĂƉƉƌŽƉƌŝĂƚĞůǇ ĞǀŝĚĞŶĐĞĂŶĚ ,ŽǁĞǀĞƌ͕ŝƚƐŚŽƵůĚďĞƐƚĂƚĞĚŚĞƌĞƚŚĂƚƚŚŝƐĨƵŶĚŝŶŐŝƐŵŽƌĞ ĨƵŶĚĞĚ͘ ŝŵƉƌŽǀŝŶŐƚƌĞŶĚƐ ƌĞůĂƚĞĚǁŝƚŚƚŚĞƐĐŽƉĞŽĨƉƌŽŵŽƚŝŽŶĂŶĚƌĞůĂƚĞĚĂĐƚŝǀŝƚŝĞƐ ǁŝƚŚ ƚŚĂƚ͕ ĂŶĚ ŶŽƚ ƐŽ ŵƵĐŚ ŝŶ Ă ƌŽůĞ ŽĨ ĐƌĞĂƚŝŽŶ ĂŶĚ ƐƵƉƉŽƌƚŽĨŽƚŚĞƌĂĐƚŝǀŝƚŝĞƐŽŶƐƵƐƚĂŝŶĂďůĞƚŽƵƌŝƐŵ͘dŚĞƐĞ ƌŽůĞƐ ĂƌĞ ƚĂŬĞŶ ĨƌŽŵ ŽƚŚĞƌ ĞŶƚŝƚŝĞƐ ŝŶ ƵďƌŽǀŶŝŬ͕ ůŝŬĞ hZ͕ ǁŚŝĐŚ ŝƐ ĚĞƐŝŐŶŝŶŐ ĂŶĚ ĞǆĞĐƵƚŝŶŐ Ă ƐƵĐĐĞƐƐĨƵů ŵŝƐƐŝŽŶŽŶh&ƵŶĚĞĚƉƌŽũĞĐƚƐ;ŵĂŝŶůǇͿďƵƚĂůƐŽƚŚĞŝƚǇ ŽĨ ƵďƌŽǀŶŝŬ ǁŝƚŚ ŝƚƐ ĚĞƉĂƌƚŵĞŶƚƐ͕ ĨŽĐƵƐŝŶŐ ŵĂŝŶůǇ ŝŶ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞĂŶĚůĞŐŝƐůĂƚŝŽŶŝƐƐƵĞƐ͘ ϯ DŽŶŝƚŽƌŝŶŐ͗ ϯ͘Ă͘ĐƚŝǀĞ ƵƌŝŶŐ ƚŚĞ ĂƐƐĞƐƐŵĞŶƚ͕ ƚŚĞƌĞ ǁĂƐ ĨŽƵŶĚ ŶŽ ĂĐƚŝǀĞ ĂŶĚ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ŵŽŶŝƚŽƌŝŶŐĂŶĚ ĞŶŽƵŐŚ ŵŽŶŝƚŽƌŝŶŐ ƐǇƐƚĞŵ ŝŶ ƉůĂĐĞ ĨŽƌ ƚŚĞ ŝƚǇ ŽĨ ŚĂƐĂƐǇƐƚĞŵƚŽ ƉƵďůŝĐ ƵďƌŽǀŶŝŬĂďŽƵƚ>>ƚŚĞƚŽƵƌŝƐŵƌĞůĂƚĞĚĂƐƉĞĐƚƐ͘tŚĂƚ ŵŽŶŝƚŽƌ͕ƉƵďůŝĐůǇ ƌĞƉŽƌƚŝŶŐŽĨ ǁĂƐĨŽƵŶĚŝŶƉůĂĐĞǁĞƌĞƐĞǀĞƌĂůŝŶĚŝĐĂƚŽƌƐďĂƐĞĚŽŶh

ƌĞƉŽƌƚ͕ĂŶĚ ĞŶǀŝƌŽŶŵĞŶƚĂů͕ ƉƌŽũĞĐƚ ;ZK^dKͿ ĂŶĚ ƚŚĞ ŽƵƚĐŽŵĞƐ ŽĨ ƚŚĞ ƌŽĂƚŝĂŶ

ƌĞƐƉŽŶĚƚŽ ĞĐŽŶŽŵŝĐ͕ ϭсĚŽĐƵŵĞŶƚƐ ^ƵƐƚĂŝŶĂďůĞdŽƵƌŝƐŵKďƐĞƌǀĂƚŽƌǇ͕ŝŶǁŚŝĐŚƚŚĞƌĞǁĂƐŶŽ ĞŶǀŝƌŽŶŵĞŶƚĂů͕ ƐŽĐŝĂů͕ĐƵůƚƵƌĂů͕ ĞǆŝƐƚ ƐƉĞĐŝĨŝĐŝŶĚŝĐĂƚŝŽŶĨŽƌƵďƌŽǀŶŝŬ͘ůƐŽ͕ŝƚǁĂƐŶŽƚĐůĞĂƌŝĨ ĞĐŽŶŽŵŝĐ͕ƐŽĐŝĂů͕ ƚŽƵƌŝƐŵ͕ĂŶĚ ĂŶǇ ŽƵƚĐŽŵĞƐ ďǇ ƚŚŽƐĞ ŝŶŝƚŝĂƚŝǀĞƐ ǁŚĞƌĞ ƉƵďůŝĐ͕ ĞǆĐĞƉƚ ĐƵůƚƵƌĂů͕ƚŽƵƌŝƐŵ͕ ŚƵŵĂŶƌŝŐŚƚƐ ƐŽŵĞ ƐƉĞĐŝĨŝĐ ŝŶĨŽƌŵĂƚŝŽŶ ƌĞůĂƚĞĚ ǁŝƚŚ ĞŶǀŝƌŽŶŵĞŶƚĂů ĂŶĚŚƵŵĂŶƌŝŐŚƚƐ ŝƐƐƵĞƐ ŝƐƐƵĞƐůŝŬĞǁĂƚĞƌƋƵĂůŝƚǇŝŶƚŚĞĂƌĞĂďǇƚŚĞDŝŶŝƐƚƌǇƌĞƉƐ͘ ŝƐƐƵĞƐ͘dŚĞ dŚĞ ŶĞĞĚ ŽĨ ƐƵĐŚ Ă ĨƵƚƵƌĞ ĐĂƉĂĐŝƚǇ ǁĂƐ ŝĚĞŶƚŝĨŝĞĚ ĂůƐŽ ŵŽŶŝƚŽƌŝŶŐƐǇƐƚĞŵ ĚƵƌŝŶŐ ƚŚĞ ƐŚĂƌĞŚŽůĚĞƌƐ ĚŝƐĐƵƐƐŝŽŶƐ ĂŶĚ ĞƐƉĞĐŝĂůůǇ ǁŝƚŚ ŝƐƌĞǀŝĞǁĞĚĂŶĚ ƐĐŝĞŶƚŝƐƚƐĨƌŽŵƵŶŝǀĞƌƐŝƚŝĞƐĂŶĚŽƚŚĞƌŝŶƐƚŝƚƵƚŝŽŶƐ͘ ĞǀĂůƵĂƚĞĚ ϯ͘ď͘ dŚĞƌĞ ǁĂƐ ĨŽƵŶĚ ŶŽƚ ĞŶŽƵŐŚ ĞǀŝĚĞŶĐĞƐ ƚŚĂƚ ƚŚĞ ƉĞƌŝŽĚŝĐĂůůǇ͘ DŽŶŝƚŽƌŝŶŐ ŵŽŶŝƚŽƌŝŶŐ ƐǇƐƚĞŵƐ ƚŚĂƚ ǁĞƌĞ ŝĚĞŶƚŝĨŝĞĚ ĨŽƌ ƉĂƌƚ ŽĨ ƚŚĞ ƐǇƐƚĞŵŝƐ ϬсŶŽĚŽĐƵŵĞŶƚƐ ŵŝƐƐŝŽŶŽĨϯ͘ĂǁŚĞƌĞƌĞǀŝĞǁĞĚĂŶĚĞǀĂůƵĂƚĞĚŝŶĂǀĞƌǇ ƌĞǀŝĞǁĞĚĂŶĚ ĞǆŝƐƚ ƐǇƐƚĞŵĂƚŝĐǁĂǇ͘tĞŚĂǀĞĨŽƵŶĚŽŶůǇƐŽŵĞĞǀŝĚĞŶĐĞƐĨŽƌ ĞǀĂůƵĂƚĞĚ ϮϬϭϴ;dKD^ƵďƌŽǀŶŝŬϮϬϭϴ–^ƵƌǀĞǇŽŶĂƚƚŝƚƵĚĞƐĂŶĚ ƉĞƌŝŽĚŝĐĂůůǇ ĞǆƉĞŶĚŝƚƵƌĞƐ ŽĨ ƚŽƵƌŝƐƚƐ ĂŶĚ ƐĂŵĞͲĚĂǇ ǀŝƐŝƚŽƌƐ ŝŶ ƵďƌŽǀŶŝŬŝŶϮϬϭϴ ;ŚƚƚƉ͗ͬͬǁǁǁ͘ƚǌĚƵďƌŽǀŶŝŬ͘ŚƌͬůĂŶŐͬϭϯͬƵƐĞƌͺĨŝůĞƐͬŵĂĚĞͬ dŽŵĂƐйϮϬƵďƌŽǀŶŝŬйϮϬϮϬϭϴ͘ƉĚĨͿ͘

2019 GSTC Destination Assessment - Dubrovnik 69

ϯ͘Đ͘dŽƵƌŝƐŵ ĂƐĞĚ ŽŶ ƚŚĞ ĚŽĐƵŵĞŶƚĂƚŝŽŶ ƚŚĂƚ ǁĂƐ ƉƌŽǀŝĚĞĚ͕ ŝƚ ǁĂƐ ŝŵƉĂĐƚ ϭсĚŽĐƵŵĞŶƚƐ ĨŽƵŶĚ ƚŚĂƚ ƚŚĞƌĞ ǁĞƌĞ ƐƉĞĐŝĨŝĞĚ ĂŶĚ ƉůĂŶĞĚ ŝŵƉĂĐƚ ŵŝƚŝŐĂƚŝŽŶ ĞǆŝƐƚ ŵŝƚŝŐĂƚŝŽŶƉƌŽĐĞĚƵƌĞƐĨŽƌƚŚĞŝƚǇŽĨƵďƌŽǀŶŝŬ͘,ŽǁĞǀĞƌ͕ ƉƌŽĐĞĚƵƌĞƐ ƚŚĞƌĞ ǁĞƌĞ ŶŽƚ ŝĚĞŶƚŝĨŝĞĚ ĞŶŽƵŐŚ ĞǀŝĚĞŶĐĞƐ ŽŶ ƚŚĞ ĨƵŶĚĞĚĂŶĚ ĂĐƚŝǀĂƚŝŽŶŽĨƚŚĞƐĞŝŶƉƌĂĐƚŝĐĞĂŶĚŝŶǁŚĂƚŵĂŶŶĞƌƚŚĞǇ ĂĐƚŝǀĞ ǁĞƌĞĨƵŶĚĞĚ͘ ϰ dŽƵƌŝƐŵ ϰ͘Ă͘^ƉĞĐŝĨŝĐ ƵƌŝŶŐ ƚŚĞ ĂƐƐĞƐƐŵĞŶƚ͕ ƚŚĞƌĞ ǁĞƌĞ ĨŽƵŶĚ ƐƚƌŽŶŐ ^ĞĂƐŽŶĂůŝƚǇ ƐƚƌĂƚĞŐǇĨŽƌ ĞǀŝĚĞŶĐĞƐƚŽƐƵƉƉŽƌƚƚŚŝƐ͘ƵƌŝŶŐƚŚĞǇĞĂƌ͕ƚŚĞƵďƌŽǀŶŝŬ DĂŶĂŐĞŵĞŶƚ͗ ŵĂƌŬĞƚŝŶŐŽĨĨͲ dŽƵƌŝƐƚ ŽĂƌĚ ŽƌŐĂŶŝǌĞƐ ŶƵŵĞƌŽƵƐ ŵĂƌŬĞƚŝŶŐ ĂĐƚŝǀŝƚŝĞƐ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ƐĞĂƐŽŶĞǀĞŶƚƐ ĂŶĚ ƚĂƌŐĞƚĞĚ ƉƌĞƐĞŶƚĂƚŝŽŶƐ ŝŶ ĨŽƌĞŝŐŶ ŵĂƌŬĞƚƐ͕ ǁŝƚŚ ĂŶ

ĚĞĚŝĐĂƚĞƐ ĂŶĚĂƚƚƌĂĐƚŝŶŐ ĞŵƉŚĂƐŝƐŽŶǇĞĂƌͲƌŽƵŶĚŵĂƌŬĞƚƐ͘/ŶϮϬϭϴ͕ƚŚĞĨŽĐƵƐŽĨƚŚĞ

ƌĞƐŽƵƌĐĞƐƚŽ ǀŝƐŝƚŽƌƐǇĞĂƌͲ ƵďƌŽǀŶŝŬdŽƵƌŝƐƚŽĂƌĚĂĐƚŝǀŝƚŝĞƐǁĂƐŽŶƚŚĞĞǆƚĞŶƐŝŽŶŽĨ ŵŝƚŝŐĂƚĞƐĞĂƐŽŶĂů ƌŽƵŶĚ ƚŚe tourist season in line with the slogan “Dubrovnik ͲĂ ǀĂƌŝĂďŝůŝƚǇŽĨ City for all seasons”. The benefits of extending the season, ƚŽƵƌŝƐŵǁŚĞƌĞ ŝŶĂĚĚŝƚŝŽŶƚŽĨŝŶĂŶĐŝĂůĞĨĨĞĐƚƐ͕ĂƌĞǇĞĂƌͲƌŽƵŶĚǁŽƌŬĨŽƌĐĞ Ϯс ĂƉƉƌŽƉƌŝĂƚĞ͕ ĞŵƉůŽǇŵĞŶƚƚŚĂƚǁŝůůĞŶƐƵƌĞƚŚĞƋƵĂůŝƚǇŽĨƐĞƌǀŝĐĞ͕ŽƉĞŶ ĚŽĐƵŵĞŶƚƐĂŶĚ ǁŽƌŬŝŶŐƚŽďĂůĂŶĐĞ ĨĂĐŝůŝƚŝĞƐƚŚƌŽƵŐŚŽƵƚƚŚĞǇĞĂƌĂŶĚƵůƚŝŵĂƚĞůǇĂǀŝďƌĂŶƚĐŝƚǇ ĞǀŝĚĞŶĐĞŽĨ ƚŚĞŶĞĞĚƐŽĨƚŚĞ ǁŚĞƌĞ ďŽƚŚ ĐŝƚŝǌĞŶƐ ĂŶĚ ƚŽƵƌŝƐƚƐ ǁŝůů ĨĞĞů ĐŽŵĨŽƌƚĂďůĞ͘ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ůŽĐĂůĞĐŽŶŽŵǇ͕ dŽĚĂǇ͕ƵďƌŽǀŶŝŬŚĂƐƚŚĞůŽŶŐĞƐƚƐĞĂƐŽŶŝŶƌŽĂƚŝĂǁŝƚŚ ĐŽŵŵƵŶŝƚǇ͕ ĞǆĐĞůůĞŶƚ ŽĐĐƵƉĂŶĐǇ͕ Ă ƐƚƌŽŶŐ ĐŽŶŐƌĞƐƐ ƐĞĂƐŽŶ͕ Ă ůĂƌŐĞ ĐƵůƚƵƌĞƐĂŶĚ ŝŶĐƌĞĂƐĞ ŝŶ ƚŽƵƌŝƐƚ ƚƌĂĨĨŝĐ ĨƌŽŵ Ăůů ůĞĂĚŝŶŐ ŵĂƌŬĞƚƐ͕ ĞŶǀŝƌŽŶŵĞŶƚ͕ƚŽ ĞƐƉĞĐŝĂůůǇ ĨƌŽŵ ĚŝƐƚĂŶƚ ǇĞĂƌͲƌŽƵŶĚ ŵĂƌŬĞƚƐ͘ ŐƌŽǁŝŶŐ ŝĚĞŶƚŝĨǇǇĞĂƌͲ ŶƵŵďĞƌŽĨĂŝƌůŝŶĞƐĂƌĞĐŽŶƚŝŶƵŝŶŐƚŚĞŝƌĨůŝŐŚƚƐƚŚƌŽƵŐŚƚŚĞ ƌŽƵŶĚƚŽƵƌŝƐŵ ŽĨĨͲƐĞĂƐŽŶ͕ ƐƵĐŚ ĂƐ͗ ƌŽĂƚŝĂ ŝƌůŝŶĞƐ͕ dƵƌŬŝƐŚ ŝƌůŝŶĞƐ͕ ŽƉƉŽƌƚƵŶŝƚŝĞƐ͘ ƌŝƚŝƐŚ ŝƌǁĂǇƐ͕ >Kd͕ sƵĞůŝŶŐ͕ ĞŐĞĂŶ ŝƌůŝŶĞƐ ĂŶĚ ŵĂŝŶƚĂŝŶŝŶŐĚŝƌĞĐƚĨůŝŐŚƚƐĚƵƌŝŶŐƚŚĞǁŝŶƚĞƌǁŝƚŚ&ƌĂŶŬĨƵƌƚ͕ >ŽŶĚŽŶ͕/ƐƚĂŶďƵů͕tĂƌƐĂǁ͕ĂƌĐĞůŽŶĂ͕ZŽŵĞĂŶĚƚŚĞŶƐŝŶ ŝŶƚĞƌŶĂƚŝŽŶĂůƚƌĂĨĨŝĐ͕ĂŶĚƌŽĂƚŝĂŝƌůŝŶĞƐĂůƐŽǁŝƚŚĂŐƌĞď͘ ĚŝƌĞĐƚŵĂƌŬĞƚŝŶŐĐĂŵƉĂŝŐŶŚĂƐĂůƐŽďĞĞŶĂƌƌĂŶŐĞĚǁŝƚŚ ŵĞƌŝĐĂŶ ŝƌůŝŶĞƐ ƚŽ ĞƐƚĂďůŝƐŚ Ă ŶĞǁ ĨůŝŐŚƚ ĨƌŽŵ WŚŝůĂĚĞůƉŚŝĂƚŽƵďƌŽǀŶŝŬ͕ǁŝƚŚƌŝƚŝƐŚŝƌǁĂǇƐĨŽƌǁŝŶƚĞƌ ĨůŝŐŚƚƐĨƌŽŵ>ŽŶĚŽŶĂŶĚsƵĞůŝŶŐĨƌŽŵĂƌĐĞůŽŶĂĂŶĚZŽŵĞ ŝŶ ƚŚĞ ǁŝŶƚĞƌ͘ WƌŽũĞĐƚƐ ƚŽ ĞǆƚĞŶĚ ƚŚĞ ƚŽƵƌŝƐƚ ƐĞĂƐŽŶ͗ tŝŶƚĞƌWƌŽŐƌĂŵ ǁŝƚŚĨŽůŬůŽƌĞ ĂŶĚŝƚǇƚŽƵƌ͕'ŽŽĚ &ŽŽĚ &ĞƐƚŝǀĂů͕tŝŶƚĞƌZĞƐƚĂƵƌĂŶƚƐ͘ůƐŽ͕ĂƐƚƌĂƚĞŐŝĐƉƌŽũĞĐƚŽĨ ƌŽĂƚŝĂ ŝƌůŝŶĞƐ͕ ƚŚĞ ƵďƌŽǀŶŝŬ dŽƵƌŝƐƚ ŽĂƌĚ ĂŶĚ ƚŚĞ ƌŽĂƚŝĂŶ EĂƚŝŽŶĂů dŽƵƌŝƐƚ ŽĂƌĚ ĨŽƌ ƚŚĞ ƵďƌŽǀŶŝŬ Ͳ &ƌĂŶŬĨƵƌƚĨůŝŐŚƚƐǁĂƐĂŐƌĞĞĚ͕ĂŶĚĂĐĐŽƌĚŝŶŐůǇĂŵĂƌŬĞƚŝŶŐ ĐĂŵƉĂŝŐŶ͘ůƐŽ͕ƚŚĞWƌŽũĞĐƚZĞƐƉĞĐƚƚŚĞŝƚǇŝĚĞŶƚŝĨŝĞƐƚŚŝƐ ĂƐŽŶĞŽĨŝƚƐƉƌŝŽƌŝƚŝĞƐĂŶĚŝƐƉůĂŶŶŝŶŐƚŽŝŶŝƚŝĂƚĞĂǁŽƌŬŝŶŐ ƉĂĐŬĂŐĞŽƌŝĞŶƚĞĚƚŽĂĚĚƌĞƐƐƚŚŝƐŝƐƐƵĞŶŽƚŽŶůǇƚŚƌŽƵŐŚ ŵĂƌŬĞƚŝŶŐ ŽĨ ƚŚĞ ĚĞƐƚŝŶĂƚŝŽŶΖƐ ŽĨĨͲƐĞĂƐŽŶ ďƵƚ ĂůƐŽ ƚŽ ĚĞǀĞůŽƉŶĞǁƐƵƐƚĂŝŶĂďůĞĂůůǇĞĂƌƌŽƵŶĚƚŽƵƌŝƐŵŽĨĨĞƌǁŝƚŚ ƐƉĞĐŝĂů ŝŶƚĞƌĞƐƚ ƚŽƵƌŝƐŵ͘ dŚŝƐ ǁŝůů ďĞ ƉĂƌƚ ŽĨ ƚŚĞ ŶĞǁ ĚĞƐƚŝŶĂƚŝŽŶ ŵĂŶĂŐĞŵĞŶƚ ƐƚƌƵĐƚƵƌĞ ƚŽ ďĞ ĞƐƚĂďůŝƐŚĞĚ ŝŶ ƚŚĞĚĞƐƚŝŶĂƚŝŽŶƚŚƌŽƵŐŚƚŚĞZƚĨƵƚƵƌĞĂĐƚŝǀŝƚŝĞƐ͘

70 2019 GSTC Destination Assessment - Dubrovnik

ϱ ůŝŵĂƚĞŚĂŶŐĞ ϱ͘Ă͘ƵƌƌĞŶƚ ĂƐĞĚ ŽŶ ƚŚĞ ĞǀŝĚĞŶĐĞƐ͕ ƚŚĞƌĞ ǁĂƐ ĨŽƵŶĚ ŝŶ ƉůĂĐĞ Ă ĚĂƉƚĂƚŝŽŶ͗ ƐǇƐƚĞŵĨŽƌ ƐǇƐƚĞŵĂƚŝĐ ĂƉƉƌŽĂĐŚ ŽŶ ƚŚĞ ĐůŝŵĂƚĞ ĐŚĂŶŐĞ ĂĚĂƉƚĂƚŝŽŶ dŚĞĚĞƐƚŝŶĂƚŝŽŶASSESSMENTĐůŝŵĂƚĞĐŚĂŶŐĞ METHODOLOGY ĂŶĚ ƌŝƐŬ ĂƐƐĞƐƐŵĞŶƚ ƌĞůĂƚĞĚ ǁŝƚŚ ƚŚĂƚ ŝŶ ƚŚĞ ŝƚǇ ŽĨ ŚĂƐĂƐǇƐƚĞŵƚŽ ĂĚĂƉƚĂƚŝŽŶĂŶĚ ƵďƌŽǀŶŝŬ͘ KŶ ƚŚĂƚ ƐƵďũĞĐƚ͕ ƚŚĞ ŝƚǇ ŽĨ ƵďƌŽǀŶŝŬ͕

ŝĚĞŶƚŝĨǇƌŝƐŬƐĂŶĚ ƌŝƐŬĂƐƐĞƐƐŵĞŶƚ ϮсĚŽĐƵŵĞŶƚƐ ƚŽŐĞƚŚĞƌ ǁŝƚŚ hZ ďƵƚ ĂůƐŽ ǁŝƚŚ ŽƚŚĞƌ ĞŶƚŝƚŝĞƐ͕ ŚĂǀĞ ŽƉƉŽƌƚƵŶŝƚŝĞƐ ĂŶĚĞǀŝĚĞŶĐĞŽĨ ĚĞǀĞůŽƉĞĚĂůŝŵĂƚĞĚĂƉƚĂƚŝŽŶWůĂŶĂŶĚŽƚŚĞƌĂĐƚŝǀŝƚŝĞƐ ĂƐƐŽĐŝĂƚĞĚǁŝƚŚ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŝŶ ŽƌĚĞƌ ƚŽ ŵŽǀĞ ƚŽǁĂƌĚƐ ƚŚĂƚ ĚŝƌĞĐƚŝŽŶ͕ ŝĚĞŶƚŝĨǇŝŶŐ ĐůŝŵĂƚĞĐŚĂŶŐĞ͘ ĐƌŝƚŝĐĂůŝƐƐƵĞƐĂŶĚĂĚĂƉƚĂƚŝŽŶĂĐƚŝŽŶƐĨŽƌƚŚĞĐŝƚǇ͘ůƐŽ͕ƚŚĞ dŚŝƐƐǇƐƚĞŵ ZĞƐƉĞĐƚ ƚŚĞ ĐŝƚǇ ŝŶŝƚŝĂƚŝǀĞ ŝƐ ŝŶ ƚŚĞ ƐĂŵĞ ĚŝƌĞĐƚŝŽŶ ĂƐ Ă ĞŶĐŽƵƌĂŐĞƐ ŚŽƌŝǌŽŶƚĂů ĂƉƉƌŽĂĐŚ ĂŶĚ ƐƵƉƉŽƌƚƐ ƚŚĞƐĞ ĂĐƚŝǀŝƚŝĞƐ͘ dŚŝƐ ĐůŝŵĂƚĞĐŚĂŶŐĞ ĂĚĂƉƚĂƚŝŽŶƉůĂŶǁĂƐŐĞŶĞƌĂƚĞĚŝŶƚŚĞŝ>ƉƌŽũĞĐƚĂŶĚ ĂĚĂƉƚĂƚŝŽŶ ĚĞůŝǀĞƌĞĚ ŽŶ EŽǀĞŵďĞƌ ϮϬϭϵ͘ ůŝŵĂƚĞ ĐŚĂŶŐĞƐ ĂƌĞ ŶŽƚ ƐƚƌĂƚĞŐŝĞƐĨŽƌ ũƵƐƚ ŚŽƌŝǌŽŶƚĂů ŵĞĂƐƵƌĞ ďƵƚ ŚĂƐ ŝƚƐ ŽǁŶ ŐŽĂů ƵŶĚĞƌƚŚĞ ĚĞǀĞůŽƉŵĞŶƚ͕ ƉƌŝŽƌŝƚǇ ^ƵƐƚĂŝŶĂďŝůŝƚǇ ĂŶĚ ZĞƐŝůŝĞŶĐĞ ǁŚĞƌĞ ƚŚĞ ĐůŝŵĂƚĞ ƐŝƚŝŶŐ͕ĚĞƐŝŐŶ͕ĂŶĚ ĐŚĂŶŐĞĂĚĂƉƚĂƚŝŽŶĂŶĚƌĞƐŝůŝĞŶĐĞŝƐĚŝƌĞĐƚůǇŝŶĐůƵĚĞĚǁŝƚŚ ŵĂŶĂŐĞŵĞŶƚŽĨ ĞƐƚĂďůŝƐŚŵĞŶƚ ŽĨ ĐůŝŵĂƚĞ ĐŚĂŶŐĞ ƌŝƐŬ ŵĂŶĂŐĞŵĞŶƚ ĨĂĐŝůŝƚŝĞƐ͘dŚĞ ƐǇƐƚĞŵƐĂŶĚƐŽůƵƚŝŽŶƐ͘ ƐǇƐƚĞŵ ϱ͘ď͘>ĂǁƐŽƌ ƵƌŝŶŐƚŚĞĂƐƐĞƐƐŵĞŶƚ͕ƚŚĞƌĞǁĞƌĞĨŽƵŶĚĞǀŝĚĞŶĐĞƐƚŚĂƚ ĐŽŶƚƌŝďƵƚĞƐƚŽƚŚĞ ƉŽůŝĐŝĞƐƚŽ ƉŽůŝĐŝĞƐ ĂƌĞ ŝŵƉůĞŵĞŶƚĞĚ ŝŶ ŽƌĚĞƌ ƚŽ ŵŝƚŝŐĂƚĞ ĐůŝŵĂƚĞ ƐƵƐƚĂŝŶĂďŝůŝƚǇĂŶĚ ŵŝƚŝŐĂƚĞ ϮсĚŽĐƵŵĞŶƚƐ ĐŚĂŶŐĞ͕ĞƐƉĞĐŝĂůůǇŝŶƚƌĂŶƐƉŽƌƚĂƚŝŽŶ͘dŚĞƚĞĐŚŶŽůŽŐŝĞƐŽŶ ƌĞƐŝůŝĞŶĐĞŽĨƚŚĞ ĐůŝŵĂƚĞĐŚĂŶŐĞ ĂŶĚĞǀŝĚĞŶĐĞŽĨ ƚŚĂƚƐĞĐƚŽƌǁĞƌĞŝŶƚƌŽĚƵĐĞĚǀŝĂƚŚĞĐŽŶĐĞƉƚŽĨƐŵĂƌƚĐŝƚŝĞƐ ĚĞƐƚŝŶĂƚŝŽŶĂŶĚƚŽ ĂŶĚĞŶĐŽƵƌĂŐĞ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ĨŽƌƚŚŝƐƚĂƌŐĞƚ͘ ƉƵďůŝĐĞĚƵĐĂƚŝŽŶ ƚĞĐŚŶŽůŽŐŝĞƐƚŽ ŽŶĐůŝŵĂƚĞĨŽƌ ŵŝƚŝŐĂƚĞ ďŽƚŚƌĞƐŝĚĞŶƚƐĂŶĚ ĐůŝŵĂƚĞĐŚĂŶŐĞ ƚŽƵƌŝƐƚƐ͘ ϱ͘Đ͘WƌŽŐƌĂŵ ĂƐĞĚ ŽŶ ƚŚĞ ĚŽĐƵŵĞŶƚĂƚŝŽŶ ƚŚĂƚ ǁĂƐ ƉƌŽǀŝĚĞĚ͕ ŝƚ ǁĂƐ ƚŽĞĚƵĐĂƚĞĂŶĚ ĨŽƵŶĚ ƚŚĂƚ ƚŚĞƌĞ ǁĞƌĞ ƐƉĞĐŝĨŝĞĚ ĂŶĚ ƉůĂŶŶĞĚ ŝŵƉĂĐƚ ƌĂŝƐĞ ŵŝƚŝŐĂƚŝŽŶƉƌŽĐĞĚƵƌĞƐĨŽƌƚŚĞŝƚǇŽĨƵďƌŽǀŶŝŬ͘ƐƉĞĐŝĂůůǇ ĂǁĂƌĞŶĞƐƐ ǀŝĂ ƚŚĞ ƉƌŽũĞĐƚ ŝ> ďǇ hZ͘ /ƚ ǁĂƐ ĨŽƵŶĚ ĂůƐŽ ƚŚĂƚ ϮсĚŽĐƵŵĞŶƚƐĂŶĚ ĂŵŽŶŐƚŚĞ WƌŽũĞĐƚ ZĞh ŝƐ ĞƐƉĞĐŝĂůůǇ ĨŽĐƵƐĞĚ ŽŶ ƚŽƵƌŝƐŵ͕ ďŽƚŚ ĞǀŝĚĞŶĐĞŽĨ ƉƵďůŝĐ͕ƚŽƵƌŝƐŵ ƚŽƵƌŝƐŵƐĞƌǀŝĐĞƉƌŽǀŝĚĞƌƐĂŶĚƚƌĂǀĞůĞƌƐŽŶŚŽǁƚŽŵŝƚŝŐĂƚĞ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ĞŶƚĞƌƉƌŝƐĞƐ͕ ĐůŝŵĂƚĞĐŚĂŶŐĞƐƚŚƌŽƵŐŚƌĞƐƉŽŶƐŝďůĞǁĂƐƚĞŵĂŶĂŐĞŵĞŶƚ ĂŶĚǀŝƐŝƚŽƌƐ ĂŶĚƌĞƵƐĞƉƌĂĐƚŝĐĞƐ͘,ŽǁĞǀĞƌ͕ƚŚĞƌĞǁĞƌĞŶŽƚŝĚĞŶƚŝĨŝĞĚ ĂďŽƵƚĐůŝŵĂƚĞ ĞŶŽƵŐŚĞǀŝĚĞŶĐĞƐŽŶƚŚĞĂĐƚŝǀĂƚŝŽŶŽĨƚŚĞƐĞŝŶƉƌĂĐƚŝĐĞ ĐŚĂŶŐĞ ĂŶĚ ĞƐƉĞĐŝĂůůǇ ŝŶ ƌĞůĂƚŝŽŶ ǁŝƚŚ ƚŽƵƌŝƐŵ ĞŶƚĞƌƉƌŝƐĞƐ ĂŶĚ ǀŝƐŝƚŽƌƐ͘DŽƌĞĞǀŝĚĞŶĐĞƐĂƌĞŶĞĞĚĞĚƚŽƐƵƉƉŽƌƚƚŚĞƐĞ͘ ϲ /ŶǀĞŶƚŽƌǇ ŽĨ ϲ͘Ă͘ƵƌƌĞŶƚ ƵƌŝŶŐƚŚĞĂƐƐĞƐƐŵĞŶƚ͕ŝƚǁĂƐŝĚĞŶƚŝĨŝĞĚĂŶŝŶǀĞŶƚŽƌǇĨŽƌ ƚŽƵƌŝƐŵ ĂƐƐĞƚƐ Θ ŝŶǀĞŶƚŽƌǇĂŶĚ ƚŚĞ ĐƵůƚƵƌĂů ƐŝƚĞƐ ĂŶĚ ĂƚƚƌĂĐƚŝŽŶƐ ĂƚƚƌĂĐƚŝŽŶƐ͗ ĐůĂƐƐŝĨŝĐĂƚŝŽŶŽĨ ;ŚƚƚƉ͗ͬͬǁǁǁ͘ƚǌĚƵďƌŽǀŶŝŬ͘ŚƌͬůĂŶŐͬĞŶͬŶĞǁƐͬƐƉŽŵĞŶŝĐŝͬ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ƚŽƵƌŝƐŵĂƐƐĞƚƐ ŝŶĚĞǆ͘ŚƚŵůͿ͘,ŽǁĞǀĞƌ͕ŝƚǁĂƐŶŽƚĨŽƵŶĚŝŶƉůĂĐĞĂŶĚƵƉͲ ŚĂƐĂŶƵƉͲƚŽͲĚĂƚĞ͕ ĂŶĚ ƚŽͲĚĂƚĞĂŶŝŶǀĞŶƚŽƌǇĨŽƌŶĂƚƵƌĂůƐŝƚĞƐ͕ĞƐƉĞĐŝĂůůǇŽƵƚƐŝĚĞ ƉƵďůŝĐůǇĂǀĂŝůĂďůĞ ĂƚƚƌĂĐƚŝŽŶƐ͕ ƚŚĞ ĂƌĞĂ ŽĨ ƚŚĞ ŽůĚ ĐŝƚǇ ĂŶĚ ŝŶ ƚŚĞ ƌĞŐŝŽŶ ƚŚĂƚ ĐŽƵůĚ ϮсĚŽĐƵŵĞŶƚƐ ŝŶǀĞŶƚŽƌǇĂŶĚ ŝŶĐůƵĚŝŶŐ ŝŶŝƚŝĂƚĞ ĂŶ ĞŶŐĂŐĞŵĞŶƚ ǁŝƚŚ ƚŚĞ ǀŝƐŝƚŽƌƐ͘ dŚŝƐ ƉĂƌƚ ŝƐ ĂƐƐĞƐƐŵĞŶƚŽĨŝƚƐ ŶĂƚƵƌĂůĂŶĚ ĂŶĚĞǀŝĚĞŶĐĞŽĨ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŝŶĐůƵĚĞĚŝŶƚŚĞĚĞǀĞůŽƉŵĞŶƚŽĨƚŚĞƐŵĂƌƚǀŝƐŝƚŽƌĨůŽǁ ƚŽƵƌŝƐŵĂƐƐĞƚƐĂŶĚ ĐƵůƚƵƌĂůƐŝƚĞƐ ŵĂŶĂŐĞŵĞŶƚƐǇƐƚĞŵƚŚĂƚŝƐŝŶĚĞǀĞůŽƉŵĞŶƚĂŶĚƚĞƐƚŝŶŐ͘ ĂƚƚƌĂĐƚŝŽŶƐ͕ dŚŝƐƐǇƐƚĞŵŝŶĐůƵĚĞƐŶĂƚƵƌĂůƐŝƚĞƐĞƐƉĞĐŝĂůůǇŽƵƚƐŝĚĞŽĨ ŝŶĐůƵĚŝŶŐŶĂƚƵƌĂů ƚŚĞ ĂƌĞĂ ŽĨ ƚŚĞ ŽůĚ ĐŝƚǇ͘ dŚĞ ŵŽďŝůĞ ĂƉƉůŝĐĂƚŝŽŶ ŝƐ ĂŶĚĐƵůƚƵƌĂůƐŝƚĞƐ͘ ĂǀĂŝůĂďůĞŽŶůŝŶĞďƵƚƐƚŝůůŝŶďĞƚĂƚĞƐƚŝŶŐ͘ůƐŽ͕ĚƵƌŝŶŐƚŚĞ ƐŚĂƌĞŚŽůĚĞƌƐ ĚŝƐĐƵƐƐŝŽŶ ŝƚ ǁĂƐ ĨŽƵŶĚ ƚŚĂƚ ŵĂŶǇ ŝŶĨŽƌŵĂƚŝŽŶŝƚĞŵƐƌĞůĂƚĞĚĞƐƉĞĐŝĂůůǇǁŝƚŚƚŚŝƐƉĂƌƚǁĂƐ ŶŽƚ ƉƵďůŝĐ Žƌ ĞĂƐŝůǇ ƚŽ ĨŝŶĚ͘ ůƐŽ͕ ŝŶ ƐŽŵĞ ĐĂƐĞƐ͕ ŝŶĨŽƌŵĂƚŝŽŶ ƉŽŝŶƚƐ ĨŽƌ ŶĂƚƵƌĂů ƐŝƚĞƐ ǁŚĞƌĞ ŶŽƚ ƵƉ ƚŽ ĚĂƚĞ͘

2019 GSTC Destination Assessment - Dubrovnik 71

ϳ WůĂŶŶŝŶŐ ϳ͘Ă͘WůĂŶŶŝŶŐ ƵƌŝŶŐ ƚŚĞ ĂƐƐĞƐƐŵĞŶƚ͕ ŝƚ ǁĂƐ ĨŽƵŶĚ Ă ĐŽŵƉƌĞŚĞŶƐŝǀĞ ZĞŐƵůĂƚŝŽŶƐ͗ ŽƌǌŽŶŝŶŐ ƐǇƐƚĞŵŽŶƉůĂŶŶŝŶŐƌĞŐƵůĂƚŝŽŶĂŶĚƉƌŽĐĞƐƐƐƵƉƉŽƌƚŝŶŐƚŚŝƐ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ŐƵŝĚĞůŝŶĞƐ͕ ŝŶƚŚĞŝƚǇŽĨƵďƌŽǀŶŝŬ͘dŚŝƐƉůĂŶŶŝŶŐƐǇƐƚĞŵ͕ĐŽǀĞƌƐĂůů ŚĂƐƉůĂŶŶŝŶŐ ƌĞŐƵůĂƚŝŽŶƐ ƚŚĞŶĞĐĞƐƐĂƌǇŝƚĞŵƐ͕ŝƐƵƉĚĂƚĞĚĞǀĞƌǇϮǇĞĂƌƐĂŶĚŝƐƉƵďůŝĐ

ŐƵŝĚĞůŝŶĞƐ͕ ĂŶĚͬŽƌƉŽůŝĐŝĞƐ ĂǀĂŝůĂďůĞ͘ 'ĞŶĞƌĂů hƌďĂŶŝƐƚŝĐ WůĂŶ ŝŶƚĞŐƌĂƚĞƐ ƚŚĞ

ƌĞŐƵůĂƚŝŽŶƐ ƚŚĂƚƉƌŽƚĞĐƚ ϯсĚŽĐƵŵĞŶƚƐ͕ ŝŶǀĞŶƚŽƌŝĞƐ͕ ǀĂůƵĞƐ ĂŶĚ ƚŚĞ ŵĞĐŚĂŶŝƐŵ ŽĨ ƚŚĞ ĂŶĚͬŽƌƉŽůŝĐŝĞƐ ŶĂƚƵƌĂůĂŶĚ ĞǀŝĚĞŶĐĞĂŶĚ ƉƌĞƐĞƌǀĂƚŝŽŶ ĂŶĚ ƉƌŽƚĞĐƚŝŽŶ ŽĨ ƚŚĞ ŶĂƚƵƌĂů ĂŶĚ ĐƵůƚƵƌĂů ƚŚĂƚƌĞƋƵŝƌĞ ĐƵůƚƵƌĂů ŝŵƉƌŽǀŝŶŐƚƌĞŶĚƐ ŚĞƌŝƚĂŐĞ͘WůĂŶŝƐĐŽŵƉŝůĞĚƚŚƌŽƵŐŚƉĂƌƚŝĐŝƉĂƚŽƌǇĂƉƉƌŽĂĐŚ ĞŶǀŝƌŽŶŵĞŶƚĂů͕ ƌĞƐŽƵƌĐĞƐ ĂŶĚĂĚŽƉƚĞĚĂĨƚĞƌƉƵďůŝĐŚĞĂƌŝŶŐƐ͘ůƐŽ͕ŝƚǁĂƐĨŽƵŶĚŝŶ ĞĐŽŶŽŵŝĐĂŶĚ ƉůĂĐĞĂŽŶƐĞƌǀĂƚŝŽŶWůĂŶĨŽƌƚŚĞƵĨĨĞƌǌŽŶĞŽĨt,^KůĚ ƐŽĐŝĂůŝŵƉĂĐƚ ŝƚǇŽĨƵďƌŽǀŶŝŬ͘ŽŶƐĞƌǀĂƚŝŽŶWůĂŶĨŽƌƚŚĞďƵĨĨĞƌǌŽŶĞƐ ĂƐƐĞƐƐŵĞŶƚĂŶĚ ŽĨ t,^ ĞŶǀŝƐĂŐĞƐ ĂŶĚ ƌĞŐƵůĂƚĞƐ Ăůů ƉŽƐƐŝďůĞ ŶĞŐĂƚŝǀĞ ŝŶƚĞŐƌĂƚĞ ŝŵƉĂĐƚƚŽƚŚĞŚŝƐƚŽƌŝĐĐŽƌĞŽĨƚŚĞĨƵƚƵƌĞĚĞǀĞůŽƉŵĞŶƚŝŶ ƐƵƐƚĂŝŶĂďůĞůĂŶĚ ƚŚĞŐŝǀĞŶĂƌĞĂ͘/ŶĂĚĚŝƚŝŽŶ͕ŵĂŶǇƐƵƉƉŽƌƚŝŶŐŝƚĞŵƐǁĞƌĞ ƵƐĞ͕ĚĞƐŝŐŶ͕ ĨŽƵŶĚ;^ƵƐƚĂŝŶĂďůĞdŽƵƌŝƐŵDŽďŝůŝƚǇ^ƚƵĚǇ͕ZĞŐƵůĂƚŝŽŶŽŶ ĐŽŶƐƚƌƵĐƚŝŽŶ͕ĂŶĚ ĐŽůŽŐŝĐĂůEĞƚǁŽƌŬ͕ŝƌƉŽƌƚ^ƚƌĂƚĞŐǇ͕ĞƚĐͿ ĚĞŵŽůŝƚŝŽŶ͘dŚĞ ϳ͘ď͘ ĂƐĞĚŽŶƚŚĞĞǀŝĚĞŶĐĞƐƚŚĂƚǁĞƌĞĨŽƵŶĚ͕ƚŚĞƌĞĂƌĞŝŶƉůĂĐĞ ŐƵŝĚĞůŝŶĞƐ͕ 'ƵŝĚĞůŝŶĞƐ͕ ŐƵŝĚĞůŝŶĞƐ ĂŶĚ ƉŽůŝĐŝĞƐ ŽŶ ƚŚĞ ŐĞŶĞƌĂů ůĂŶĚ ƵƐĞ͕ ĚĞƐŝŐŶ͕ ƌĞŐƵůĂƚŝŽŶƐ ƌĞŐƵůĂƚŝŽŶƐ ĐŽŶƐƚƌƵĐƚŝŽŶ ĂŶĚ ĚĞŵŽůŝƚŝŽŶ ďƵƚ ŶŽƚ ǁŝƚŚ ƐƉĞĐŝĨŝĐ ĂŶĚ ĂŶĚͬŽƌƉŽůŝĐŝĞƐ ĂŶĚͬŽƌƉŽůŝĐŝĞƐ ϭс ĚĞŵĂŶĚŝŶŐŝĚĞŶƚŝĨŝĐĂƚŝŽŶŽĨƚŚĞƐƵƐƚĂŝŶĂďůĞƚĞƌŵŝŶŽůŽŐǇ ĂƌĞĚĞƐŝŐŶĞĚƚŽ ƚŚĂƚĂĚĚƌĞƐƐ ĚŽĐƵŵĞŶƚƐĞǆŝƐƚ ŽŶƚŚĞƐĞ͘ ƉƌŽƚĞĐƚŶĂƚƵƌĂů ƐƵƐƚĂŝŶĂďůĞ ĂŶĚĐƵůƚƵƌĂů ůĂŶĚƵƐĞ͕ ƌĞƐŽƵƌĐĞƐ͕ǁĞƌĞ ĚĞƐŝŐŶ͕ ĐƌĞĂƚĞĚǁŝƚŚ ĐŽŶƐƚƌƵĐƚŝŽŶ͕ ůŽĐĂůŝŶƉƵƚƐĨƌŽŵ ĂŶĚĚĞŵŽůŝƚŝŽŶ ƚŚĞƉƵďůŝĐĂŶĚĂ ϳ͘Đ͘ ƵƌŝŶŐƚŚĞŽŶͲƐŝƚĞƉĂƌƚŽĨƚŚĞĂƐƐĞƐƐŵĞŶƚ͕ŝƚǁĂƐŝĚĞŶƚŝĨŝĞĚ ƚŚŽƌŽƵŐŚƌĞǀŝĞǁ 'ƵŝĚĞůŝŶĞƐ͕ ƚŚĂƚ ƚŚĞƌĞ ŝƐ ŝŶ ƉůĂĐĞ Ăůů ƚŚĞ ŶĞĐĞƐƐĂƌǇ ƌĞŐƵůĂƚŝŽŶƐ ĂŶĚ ƉƌŽĐĞƐƐ͕ĂƌĞ ƌĞŐƵůĂƚŝŽŶƐ ŐƵŝĚĞůŝŶĞƐĨŽƌƚŚĞĚĞĐŝƐŝŽŶŵĂŬŝŶŐďĂƐĞĚŽŶůŽĐĂůŝŶƉƵƚƐ ƉƵďůŝĐůǇ ĂŶĚͬŽƌƉŽůŝĐŝĞƐ ϮсĚŽĐƵŵĞŶƚƐ ĂŶĚƉƵďůŝĐƌĞǀŝĞǁ͕ĂƐŝƚŝƐĂŶhƌĞŐƵůĂƚŝŽŶĂůƐŽ͘dŚŝƐŝƐĂ ĐŽŵŵƵŶŝĐĂƚĞĚ͕ ǁĞƌĞĐƌĞĂƚĞĚ ĂŶĚĞǀŝĚĞŶĐĞŽĨ ƐƉĞĐŝĨŝĐŐŽĂůŝŶƚŚĞZƚƉƌŽũĞĐƚŝŶƚĞƌǀĞŶƚŝŽŶůŽŐŝĐƵŶĚĞƌƚŚĞ ĂŶĚĂƌĞĞŶĨŽƌĐĞĚ͘ ǁŝƚŚůŽĐĂů ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ƉƌŝŽƌŝƚǇ ŽĨ ^ƵƐƚĂŝŶĂďŝůŝƚǇ ĂŶĚ ZĞƐŝůŝĞŶĐĞ͘ ,ŽǁĞǀĞƌ͕ ŝŶƉƵƚƐĨƌŽŵƚŚĞ ĂĚĚŝƚŝŽŶĂůƉƌŽŽĨƐŚĂǀĞŶŽƚƉƌŽǀŝĚĞĚŽŶƚŚĂƚŝŶŽƌĚĞƌƚŽ ƉƵďůŝĐĂŶĚĂ ũƵƐƚŝĨǇƚŚĞƉƌŽĐĞƐƐĞĨĨŝĐŝĞŶĐǇ͘ ƚŚŽƌŽƵŐŚ ƌĞǀŝĞǁƉƌŽĐĞƐƐ ϳ͘Ě͘WůĂŶŶŝŶŐ ǀĞŶ ƚŚĂƚ ƚŚĞ ƉƵďůŝĐůǇ ĐŽŵŵƵŶŝĐĂƚŝŽŶ ŝƐ Ă ůĞŐŝƐůĂƚŝǀĞ ŐƵŝĚĞůŝŶĞƐ͕ ϭс ĚĞŵĂŶĚ͕ ĚƵƌŝŶŐ ƚŚĞ ĂƐƐĞƐƐŵĞŶƚ ǁĂƐ ĨŽƵŶĚ ƐĞǀĞƌĂů ƌĞŐƵůĂƚŝŽŶƐ ĚŽĐƵŵĞŶƚƐĞǆŝƐƚ ŝŶƚĞƌǀŝĞǁŽƵƚĐŽŵĞƐŐŝǀĞŶƚŚĂƚƚŚĞĐŽŵŵƵŶŝĐĂƚŝŽŶƉĂƌƚŝƐ ĂŶĚͬŽƌƉŽůŝĐŝĞƐ ŶŽƚ ĞŶŽƵŐŚ͘ DŽƌĞ ĂĐƚŝŽŶƐ ƐŚŽƵůĚ ďĞ ŵĂĚĞ ŝŶ ƚŚĂƚ ĂƌĞƉƵďůŝĐůǇ ĚŝƌĞĐƚŝŽŶ͘ ĐŽŵŵƵŶŝĐĂƚĞĚ ĂŶĚĂƌĞ ĞŶĨŽƌĐĞĚ

72 2019 GSTC Destination Assessment - Dubrovnik

ϴ ĐĐĞƐƐ ĨŽƌ Ăůů͗ ϴ͘Ă͘WŽůŝĐŝĞƐ KŶKĐƚŽďĞƌϭϯ͕ϮϬϭϱ͕ƚŚĞƵďƌŽǀŶŝŬŝƚǇŽƵŶĐŝůĂĚŽƉƚĞĚ

tŚĞƌĞ ƐƵƉƉŽƌƚŝŶŐ ƚŚĞ^ƚƌĂƚĞŐǇĨŽƌƋƵĂůŝǌĂƚŝŽŶŽĨKƉƉŽƌƚƵŶŝƚŝĞƐĨŽƌWĞƌƐŽŶƐ ĂƉƉƌŽƉƌŝĂƚĞ͕ƐŝƚĞƐASSESSMENTĂĐĐĞƐƐƚŽ METHODOLOGY ǁŝƚŚŝƐĂďŝůŝƚŝĞƐĨŽƌƚŚĞƉĞƌŝŽĚĨƌŽŵϮϬϭϱƚŽϮϬϮϬ͘WƌŝŽƌŝƚǇ ĂŶĚĨĂĐŝůŝƚŝĞƐ͕ ƚŽƵƌŝƐƚƐŝƚĞƐ ĂƌĞĂƐ ŝĚĞŶƚŝĨŝĞĚ ŝŶ ƚŚĞ ^ƚƌĂƚĞŐǇ ĂƌĞ͗ ϭ͘ hƉďƌŝŶŐŝŶŐ ĂŶĚ ŝŶĐůƵĚŝŶŐƚŚŽƐĞŽĨ ĂŶĚĨĂĐŝůŝƚŝĞƐ͕ ĞĚƵĐĂƚŝŽŶ͕Ϯ͘ŵƉůŽǇŵĞŶƚ͕ϯ͘^ŽĐŝĂůŝŶĐůƵƐŝŽŶĨŽĐƵƐŝŶŐŽŶ ϮсĚŽĐƵŵĞŶƚƐ ŶĂƚƵƌĂůĂŶĚ ŝŶĐůƵĚŝŶŐƚŚŽƐĞ ƐŽĐŝĂů ƐĞƌǀŝĐĞƐ͕ ϰ͘ WĂƌƚŶĞƌƐŚŝƉ ǁŝƚŚ Đŝǀŝů ƐŽĐŝĞƚǇ ĂŶĚĞǀŝĚĞŶĐĞŽĨ ĐƵůƚƵƌĂů ŽĨŶĂƚƵƌĂů͕ ŽƌŐĂŶŝǌĂƚŝŽŶƐ͕ ϱ͘ ĐĐĞƐƐŝďŝůŝƚǇ ĂŶĚ ƚƌĂŶƐƉŽƌƚ͘ ůƐŽ͕ ŵĂŶǇ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŝŵƉŽƌƚĂŶĐĞ͕ĂƌĞ ĐƵůƚƵƌĂůĂŶĚ ŝƚĞŵƐ ŝŶ ƚŚĞ ZĞƐƉĞĐƚ ƚŚĞ ĐŝƚǇ ŝŶŝƚŝĂƚŝǀĞ ǁĞƌĞ ƐƵƉƉŽƌƚŝŶŐ ĂĐĐĞƐƐŝďůĞƚŽĂůů͕ ŚŝƐƚŽƌŝĐ these. Finally, the initiative ‘Dubrovnik ͲĂŚĞĂůƚŚǇƚŽǁŶΖ ŝŶĐůƵĚŝŶŐƉĞƌƐŽŶƐ ŝŵƉŽƌƚĂŶĐĞĨŽƌ ƐƵƉƉŽƌƚƐ ƚŚĂƚ ĂƐ Ă ĐŽŽƉĞƌĂƚŝŽŶ ďĞƚǁĞĞŶ ƚŚĞ ƵďƌŽǀŶŝŬ ǁŝƚŚĚŝƐĂďŝůŝƚŝĞƐ /ŶĚŝǀŝĚƵĂůƐǁŝƚŚ ŝƚǇ 'ŽǀĞƌŶŵĞŶƚ ĂŶĚ Đŝǀŝů ƐŽĐŝĞƚǇ ŽƌŐĂŶŝǌĂƚŝŽŶƐ ŝŶ ƚŚĞ ĂŶĚŽƚŚĞƌƐǁŚŽ ĚŝƐĂďŝůŝƚŝĞƐĂŶĚ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŽĨ ƚŚĞ ^ƚƌĂƚĞŐǇ ĨŽƌ ƋƵĂůŝǌĂƚŝŽŶ ŽĨ ŚĂǀĞƐƉĞĐŝĨŝĐ ŽƚŚĞƌƐǁŚŽ KƉƉŽƌƚƵŶŝƚŝĞƐ ĨŽƌ WĞƌƐŽŶƐ ǁŝƚŚ ŝƐĂďŝůŝƚŝĞƐ͘ &ŝŶĂůůǇ͕ ƚŚŝƐ ĂĐĐĞƐƐ ŚĂǀĞƐƉĞĐŝĨŝĐ ĂůƐŽ ŝŶĐůƵĚĞĚ ŝŶ ƚŚĞ Zƚ ĐƚŝŽŶ WůĂŶ ƵŶĚĞƌ ƚŚĞ WƌŝŽƌŝƚǇ ƌĞƋƵŝƌĞŵĞŶƚƐ͘ ĂĐĐĞƐƐ ĐĐĞƐƐŝďŝůŝƚǇ ĂŶĚ DŽďŝůŝƚǇ͕ ǁŝƚŚ ƐƉĞĐŝĨŝĐ ŐŽĂů ĨŽĐƵƐĞĚ ŽŶ tŚĞƌĞƐƵĐŚƐŝƚĞƐ ƌĞƋƵŝƌĞŵĞŶƚƐ͕ ƐƵƐƚĂŝŶĂďŝůŝƚǇĂŶĚĂĐĐĞƐƐŝďŝůŝƚǇĨŽƌĐŚŝůĚƌĞŶ͕ƉĞƌƐŽŶƐǁŝƚŚ ĂŶĚĨĂĐŝůŝƚŝĞƐĂƌĞ ǁŚĞƌĞ ĚŝƐĂďŝůŝƚǇĂŶĚŽƚŚĞƌƉĞƌƐŽŶƐǁŝƚŚŵŽďŝůŝƚǇŝƐƐƵĞƐ͘ ŶŽƚŝŵŵĞĚŝĂƚĞůǇ ĂƉƉƌŽƉƌŝĂƚĞ ĂĐĐĞƐƐŝďůĞ͕ĂĐĐĞƐƐ ϴ͘ď͘ ǆĂŵƉůĞƐŽĨƚŚĞƐŽůƵƚŝŽŶƐĨŽƌƚŚĞƚƌĂŶƐƉŽƌƚ͗^ƉĞĐŝĂůŝǌĞĚ ŝƐĂĨĨŽƌĚĞĚ ĐĐĞƐƐŝďŝůŝƚǇ ǀĞŚŝĐůĞĨŽƌƚŚĞƚƌĂŶƐƉŽƌƚ͕dƌĂŶƐƉŽƌƚĞƌŝŶƚŚĞŚŝƐƚŽƌŝĐĐŝƚǇ ƚŚƌŽƵŐŚƚŚĞĚĞƐŝŐŶ ƐŽůƵƚŝŽŶƐĂƌĞ ĐĞŶƚĞƌ͕ >ŝĨƚƐ ĂŶĚ ĞůĞǀĂƚŽƌƐ ŽŶ ƚŚƌĞĞ ƵďƌŽǀŶŝŬ ďĞĂĐŚĞƐ͕

ĂŶĚ ĚĞƐŝŐŶĞĚƚŽ WƵďůŝĐ ƚƌĂŶƐƉŽƌƚ ĂĚĂƉƚĞĚ ƚŽ ƉĞƌƐŽŶƐ ǁŝƚŚ ĚŝƐĂďŝůŝƚŝĞƐ͕ ϮсĚŽĐƵŵĞŶƚƐ ŝŵƉůĞŵĞŶƚĂƚŝŽŶŽĨ ƚĂŬĞŝŶƚŽ DŽďŝůĞƌĂŵƉŝŶƚŚĞ>ĂǌĂƌĞƚŝĐŽŵƉůĞǆ͘ ĂŶĚĞǀŝĚĞŶĐĞŽĨ ƐŽůƵƚŝŽŶƐƚŚĂƚƚĂŬĞ ĂĐĐŽƵŶƚƚŚĞ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŝŶƚŽĂĐĐŽƵŶƚďŽƚŚ ŝŶƚĞŐƌŝƚǇŽĨƚŚĞ ƚŚĞŝŶƚĞŐƌŝƚǇŽĨƚŚĞ ƐŝƚĞǁŚŝůĞ ƐŝƚĞĂŶĚƐƵĐŚ ŵĂŬŝŶŐ ƌĞĂƐŽŶĂďůĞ ƌĞĂƐŽŶĂďůĞ ĂĐĐŽŵŵŽĚĂƚŝŽŶƐ ĂĐĐŽŵŵŽĚĂƚŝŽ ĨŽƌƉĞƌƐŽŶƐǁŝƚŚ ŶĨŽƌ ĂĐĐĞƐƐ ƉĞŽƉůĞ ǁŝƚŚ ƌĞƋƵŝƌĞŵĞŶƚƐĂƐ ĚŝƐĂďŝůŝƚŝĞƐ ĐĂŶďĞĂĐŚŝĞǀĞĚ͘ ϵ WƌŽƉĞƌƚǇ ϵ͘Ă͘WŽůŝĐǇŽƌ ĂƐĞĚŽŶƚŚĞĂƐƐĞƐƐŵĞŶƚŽƵƚĐŽŵĞƐ͕ƚŚĞĐŝƚǇŽĨƵďƌŽǀŶŝŬ ĐƋƵŝƐŝƚŝŽŶƐ͗>ĂǁƐ ůĞŐŝƐůĂƚŝŽŶ͕ Ϯс ĨŽůůŽǁƐĂůůƚŚĞŶĞĐĞƐƐĂƌǇůĞŐŝƐůĂƚŝŽŶŽŶƚŚŝƐĐƌŝƚĞƌŝŽŶ͕ĞǀĞŶ ĂŶĚƌĞŐƵůĂƚŝŽŶƐ ŝŶĐůƵĚŝŶŐ ĚŽĐƵŵĞŶƚƐĂŶĚ ƚŚŽƵŐŚ ŝƐ ŶŽƚ ƐƚƌĂŝŐŚƚ ƌĞůĂƚĞĚ ǁŝƚŚ ƚŚĞ ĐŽŶƚĞŶƚ ŽĨ ƚŚĞ ƌĞŐĂƌĚŝŶŐ ĞŶĨŽƌĐĞŵĞŶƚ ĞǀŝĚĞŶĐĞŽĨ ĚĞƐƚŝŶĂƚŝŽŶ͘,ŽǁĞǀĞƌ͕ŝƚĐŽƵůĚďĞƌĞůĂƚĞĚǁŝƚŚƚŚĞƌŝŐŚƚƐ ƉƌŽƉĞƌƚǇ ƉƌŽǀŝƐŝŽŶƐ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŽĨƚŚĞĐŝƚŝǌĞŶƐŽĨƚŚĞŽůĚĐŝƚǇ͕ĨŽƌǁŚŝĐŚƚŚĞƌĞĂƌĞƚĂŬĞŶĂůů ĂĐƋƵŝƐŝƚŝŽŶƐĞǆŝƐƚ͕ ĞǆŝƐƚƐ ƚŚĞŶĞĐĞƐƐĂƌǇŵĞĂƐƵƌĞƐĂŶĚƐƵƉƉŽƌƚŝŶŐƉŽůŝĐŝĞƐ͘ ĂƌĞĞŶĨŽƌĐĞĚ͕ ϵ͘ď͘WŽůŝĐǇŽƌ ĂƐĞĚŽŶƚŚĞĂƐƐĞƐƐŵĞŶƚŽƵƚĐŽŵĞƐ͕ƚŚĞĐŝƚǇŽĨƵďƌŽǀŶŝŬ ĐŽŵƉůǇǁŝƚŚ ůĞŐŝƐůĂƚŝŽŶƚŚĂƚ ĨŽůůŽǁƐĂůůƚŚĞŶĞĐĞƐƐĂƌǇůĞŐŝƐůĂƚŝŽŶŽŶƚŚŝƐĐƌŝƚĞƌŝŽŶ͕ĞǀĞŶ ĐŽŵŵƵŶĂůĂŶĚ ĐŽŶƐŝĚĞƌƐ ƚŚŽƵŐŚ ŝƐ ŶŽƚ ƐƚƌĂŝŐŚƚ ƌĞůĂƚĞĚ ǁŝƚŚ ƚŚĞ ĐŽŶƚĞŶƚ ŽĨ ƚŚĞ ŝŶĚŝŐĞŶŽƵƐƌŝŐŚƚƐ͕ ŝŶĚŝŐĞŶŽƵƐ ϮсĚŽĐƵŵĞŶƚƐ ĚĞƐƚŝŶĂƚŝŽŶ͘,ŽǁĞǀĞƌ͕ŝƚĐŽƵůĚďĞƌĞůĂƚĞĚǁŝƚŚƚŚĞƌŝŐŚƚƐ ĞŶƐƵƌĞƉƵďůŝĐ ƌŝŐŚƚƐĂŶĚ ĂŶĚĞǀŝĚĞŶĐĞŽĨ ŽĨƚŚĞĐŝƚŝǌĞŶƐŽĨƚŚĞŽůĚĐŝƚǇ͕ĨŽƌǁŚŝĐŚƚŚĞƌĞĂƌĞƚĂŬĞŶĂůů ĐŽŶƐƵůƚĂƚŝŽŶ͕ĂŶĚ ĂƵƚŚŽƌŝǌĞƐ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ƚŚĞŶĞĐĞƐƐĂƌǇŵĞĂƐƵƌĞƐĂŶĚƐƵƉƉŽƌƚŝŶŐƉŽůŝĐŝĞƐ͘ ĚŽŶŽƚĂƵƚŚŽƌŝǌĞ ƌĞƐĞƚƚůĞŵĞŶƚ ƌĞƐĞƚƚůĞŵĞŶƚ ŽŶůǇǁŚĞŶ ǁŝƚŚŽƵƚƉƌŝŽƌ ƚŚĞƌĞŝƐ ŝŶĨŽƌŵĞĚĐŽŶƐĞŶƚ ŝŶĨŽƌŵĞĚ ĂŶĚͬŽƌƌĞĂƐŽŶĂďůĞ ĐŽŶƐĞŶƚĂŶĚͬŽƌ ĐŽŵƉĞŶƐĂƚŝŽŶ͘ ƌĞĂƐŽŶĂďůĞ ĐŽŵƉĞŶƐĂƚŝŽŶ

2019 GSTC Destination Assessment - Dubrovnik 73

ϭϬ sŝƐŝƚŽƌ ϭϬ͘Ă͘ ǀŝĚĞŶĐĞƐŽŶƚŚĞĞǆŝƐƚĞŶĐĞŽĨĂƉƵďůŝĐƌĞƉŽƌƚŝŶŐŽĨĚĂƚĂŽŶ ^ĂƚŝƐĨĂĐƚŝŽŶ͗ ŽůůĞĐƚŝŽŶĂŶĚ ϭсĚŽĐƵŵĞŶƚƐ ǀŝƐŝƚŽƌƐĂƚŝƐĨĂĐƚŝŽŶǁĞƌĞŝĚĞŶƚŝĨŝĞĚ͕ďĂƐĞĚŽŶƌĞƉŽƌƚƐůŝŬĞ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ƉƵďůŝĐ ĞǆŝƐƚ ƚŚĞ dKD^ ƵďƌŽǀŶŝŬ ϮϬϭϴ͘ ,ŽǁĞǀĞƌ͕ ŝƚ ǁĂƐ ŶŽƚ ĐůĞĂƌ ŚĂƐĂƐǇƐƚĞŵƚŽ ƌĞƉŽƌƚŝŶŐŽĨ ŚŽǁ ĂŶĚ ŝĨ ŝƚ ŝƐ ĞĨĨŝĐŝĞŶƚ ƚŚĞ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŽĨ ƐƵĐŚ Ă ŵŽŶŝƚŽƌĂŶĚ ĚĂƚĂŽŶǀŝƐŝƚŽƌ ƉƌŽĐĞƐƐ ĂŶĚ ƚŚĞ ŵĞĂŶƐ ĨŽƌ ƚŚĂƚ ;ĨŽƌ ĞǆĂŵƉůĞ ǇĞĂƌůǇ ƉƵďůŝĐůǇƌĞƉŽƌƚ ƐĂƚŝƐĨĂĐƚŝŽŶ ƌĞƉŽƌƚƐ͕dŽƵƌŝƐŵŽĂƌĚtĞďƐŝƚĞ͕ĞƚĐͿ͘ ǀŝƐŝƚŽƌƐĂƚŝƐĨĂĐƚŝŽŶ͕ ϭϬ͘ď͘^ǇƐƚĞŵ /ƚǁĂƐĨŽƵŶĚĚƵƌŝŶŐƚŚĞĂƐƐĞƐƐŵĞŶƚƐĞǀĞƌĂůĞǀŝĚĞŶĐĞƐĨŽƌ ĂŶĚ͕ŝĨŶĞĐĞƐƐĂƌǇ͕ ƚŽƚĂŬĞĂĐƚŝŽŶ ϭсĚŽĐƵŵĞŶƚƐ ƚŚĞ ĞǆŝƐƚĞŶĐĞ ŽĨ ƐƵĐŚ Ă ƐǇƐƚĞŵĂƚŝĐ ǁĂǇ ĂŶĚ ůĞƐƐ Ă ƚŽƚĂŬĞĂĐƚŝŽŶƚŽ ƚŽŝŵƉƌŽǀĞ ĞǆŝƐƚ ĐŽŵƉƌĞŚĞŶƐŝǀĞ ƐǇƐƚĞŵ ŝŶ ƉůĂĐĞ͘ ůĞĐƚƌŽŶŝĐ ŵĞĂŶƐ ǁĞƌĞ ŝŵƉƌŽǀĞǀŝƐŝƚŽƌ ǀŝƐŝƚŽƌ ŵŝƐƐŝŶŐ͘ ƐĂƚŝƐĨĂĐƚŝŽŶ͘ ƐĂƚŝƐĨĂĐƚŝŽŶ ďĂƐĞĚŽŶ ŵŽŶŝƚŽƌŝŶŐ ŝŶĨŽƌŵĂƚŝŽŶ ϭϭ ^ƵƐƚĂŝŶĂďŝůŝƚǇ ϭϭ͘Ă͘/ŶĚƵƐƚƌǇ ƵƌŝŶŐƚŚĞĂƐƐĞƐƐŵĞŶƚ͕ŝƚǁĂƐŝĚĞŶƚŝĨŝĞĚƐĞǀĞƌĂů,ŽƚĞůƐ;ϴ ^ƚĂŶĚĂƌĚƐ͗ ƐƵƉƉŽƌƚĞĚ ϭсĚŽĐƵŵĞŶƚƐ ŝŶŶƵŵďĞƌͿƚŚĂƚǁĞƌĞĐĞƌƚŝĨŝĞĚƵŶĚĞƌĂ'^dƌĞĐŽŐŶŝǌĞĚ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ƐƵƐƚĂŝŶĂďůĞ ĞǆŝƐƚ ƐƚĂŶĚĂƌĚ͘/ƚǁĂƐŶŽƚƚŚĞĐĂƐĞĨŽƌƚŚĞdK͕ǁŚĞƌĞŶŽƐƵĐŚ ŚĂƐĂƐǇƐƚĞŵƚŽ ƚŽƵƌŝƐŵ ŝŶĨŽƌŵĂƚŝŽŶǁĂƐĞƐƚŝŵĂƚĞĚ͘dŚŝƐƌĞƐƵůƚƐŵĂŝŶůǇďĂƐĞĚŽŶ ƉƌŽŵŽƚĞ ĐĞƌƚŝĨŝĐĂƚŝŽŶŽƌ ƚŚĞĚĞŵĂŶĚŽĨƚŚĞŵĂƌŬĞƚďŝŐƉůĂǇĞƌƐ;ůŝŬĞdh/'ƌŽƵƉͿĂŶĚ ƐƵƐƚĂŝŶĂďŝůŝƚǇ ĞŶǀŝƌŽŶŵĞŶƚĂů ůĞƐƐďǇĂĐĞŶƚƌĂůĚŝƌĞĐƚŝŽŶŽĨƚŚĞ,ŽƚĞůƐƐŽĐŝĂƚŝŽŶŽƌƚŚĞ ƐƚĂŶĚĂƌĚƐĨŽƌ ŵĂŶĂŐĞŵĞŶƚ ŝƚǇŽĨƵďƌŽǀŶŝŬ͘,ŽǁĞǀĞƌ͕ƚŚŝƐǁŝůůĐŚĂŶŐĞŝŶƚŚĞŵŝĚĚůĞ ĞŶƚĞƌƉƌŝƐĞƐ ƐǇƐƚĞŵ ƚŽůŽŶŐƚĞƌŵďǇƚŚĞŝŵƉůĞŵĞŶƚĂƚŝŽŶŽĨƚŚĞZƚƉƌŽŐƌĂŵ͕ ĐŽŶƐŝƐƚĞŶƚǁŝƚŚ ǁŚĞƌĞƐƵĐŚĂĚŝƌĞĐƚŝŽŶŝƐŐŝǀĞŶ͘ ƚŚĞ'^dƌŝƚĞƌŝĂ͘ ϭϭ͘ď͘ /ƚǁĂƐĨŽƵŶĚŝŶƉůĂĐĞƵƉƚŽϴŚŽƚĞůƐ;ĂůŵŽƐƚϮϬйͿŽĨƚŚĞ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ^ƵƐƚĂŝŶĂďůĞ ϭсĚŽĐƵŵĞŶƚƐ ƚŽƚĂůĞƐƚŝŶĂƚŝŽŶĐĂƉĂĐŝƚǇƚŽďĞĐĞƌƚŝĨŝĞĚĂƐdƌĂǀĞůŝĨĞĨŽƌ ŵĂŬĞƐƉƵďůŝĐůǇ ƚŽƵƌŝƐŵ ĞǆŝƐƚ ,ŽƚĞůƐ͘,ŽǁĞǀĞƌ͕ƚŚŝƐŝƐƚŚĞƌĞƐƵůƚŽĨĂďŝŐŚŽƚĞůĐŚĂŝŶŝŶ ĂǀĂŝůĂďůĞĂůŝƐƚŽĨ ĐĞƌƚŝĨŝĐĂƚŝŽŶŽƌ ƌŽĂƚŝĂ;>,ͿĂŶĚŶŽƚĂŶŽǀĞƌĂůůŝŶŝƚŝĂƚŝǀĞ͘ ƐƵƐƚĂŝŶĂďŝůŝƚǇ ĞŶǀŝƌŽŶŵĞŶƚĂů ĐĞƌƚŝĨŝĞĚŽƌ ŵĂŶĂŐĞŵĞŶƚ ǀĞƌŝĨŝĞĚ ƐǇƐƚĞŵ ĞŶƚĞƌƉƌŝƐĞƐ͘ ƌĞĐŽŐŶŝǌĞĚďǇ ƚŚĞ'^d ϭϭ͘Đ͘ /ƚǁĂƐĨŽƵŶĚŶŽƚĂƌŽďƵƐƚƐǇƐƚĞŵŽĨŵŽŶŝƚŽƌŝŶŐƚŽƵƌŝƐŵ DŽŶŝƚŽƌŝŶŐŽĨ ϬсŶŽĚŽĐƵŵĞŶƚƐ ďƵƐŝŶĞƐƐƉĂƌƚŝĐŝƉĂƚŝŽŶŝŶƉůĂĐĞďǇĂŶǇŽƌŐĂŶŝǌĂƚŝŽŶ͕ƉƵďůŝĐ ƚŽƵƌŝƐŵ ĞǆŝƐƚ ŽƌƉƌŝǀĂƚĞ͘^ŽŵĞĂƉƉůŝĐĂƚŝŽŶƐůŝŬĞdƌĂǁĞůƉƉŽƌŽƚŚĞƌũƵƐƚ ďƵƐŝŶĞƐƐ ŵĞŶƚŝŽŶŝŶŐƚŚŝƐƚƌĞŶĚĂŶĚĂƌĞŐŝǀŝŶŐƐŽŵĞŝŶĨŽĂďŽƵƚ͘ ƉĂƌƚŝĐŝƉĂƚŝŽŶŝŶ ƚŽƵƌŝƐŵ ĐĞƌƚŝĨŝĐĂƚŝŽŶŽƌ ĞŶǀŝƌŽŶŵĞŶƚĂů ŵĂŶĂŐĞŵĞŶƚ ƐǇƐƚĞŵ ϭϭ͘Ě͘WƵďůŝĐůǇ dŚĞƌĞǁĂƐĨŽƵŶĚŶŽĂǀĂŝůĂďůĞƉƵďůŝĐůǇůŝƐƚŽŶƐƵƐƚĂŝŶĂďŝůŝƚǇ ĂǀĂŝůĂďůĞůŝƐƚŽĨ ϬсŶŽĚŽĐƵŵĞŶƚƐ ĐĞƌƚŝĨŝĞĚ Žƌ ǀĞƌŝĨŝĞĚ ĞŶƚŝƚŝĞƐ͕ ŶŽƚ ĞǀĞŶ ĨŽƌ ƚŚĞ dŽƵƌ ƐƵƐƚĂŝŶĂďŝůŝƚǇ ĞǆŝƐƚ KƉĞƌĂƚŽƌƐƚŚĂƚŝƐƌĞůĂƚĞĚǁŝƚŚĂƉĂƌƚŝĐƵůĂƌůǇŝŵƉŽƌƚĂŶƚƉĂƌƚ ĐĞƌƚŝĨŝĞĚŽƌ ŽĨƚŚĞƚŽƵƌŝƐŵĞĐŽŶŽŵǇ͕ƌƵŝƐŝŶŐ͘ ǀĞƌŝĨŝĞĚ ĞŶƚŝƚŝĞƐ

74 2019 GSTC Destination Assessment - Dubrovnik

ϭϮ ^ĂĨĞƚǇΘ ϭϮ͘Ă͘KŶŐŽŝŶŐ ĂƐĞĚ ŽŶ ƚŚĞ ĞǀŝĚĞŶĐĞƐ ƚŚĂƚ ǁĞƌĞ ŝĚĞŶƚŝĨŝĞĚ ŝŶ ƚŚĞ ^ĞĐƵƌŝƚǇ͗ ĐŽŵƉƵůƐŽƌǇ ĂƐƐĞƐƐŵĞŶƚ͕ ƚŚĞƌĞ ŝƐ Ă ĐŽŵƉƌĞŚĞŶƐŝǀĞ ƐǇƐƚĞŵ ŝŶ ƉůĂĐĞ͕ dŚĞĚĞƐƚŝŶĂƚŝŽŶASSESSMENTŝŶƐƉĞĐƚŝŽŶƐŽĨ METHODOLOGY ǁĞůůŽƌŐĂŶŝǌĞĚĂŶĚĐŽŶƚƌŽůůĞĚďǇƚŚĞŝƚǇŽĨƵďƌŽǀŶŝŬ ĂŶĚ ŚĂƐĂƐǇƐƚĞŵƚŽ ĨŝƌĞ͕ĨŽŽĚ ϯсĚŽĐƵŵĞŶƚƐ͕ ƚŚĞ ƌĞůĞǀĂŶƚ ĚĞƉĂƌƚŵĞŶƚ ;ĨŽƌ ĞǆĂŵƉůĞ ĨŝƌĞ ĚĞƉĂƌƚŵĞŶƚ͕ ŵŽŶŝƚŽƌ͕ƉƌĞǀĞŶƚ͕ ŚǇŐŝĞŶĞ͕ĂŶĚ ĞǀŝĚĞŶĐĞĂŶĚ ĞƚĐͿ͘ ůƐŽ͕ ƚŚŝƐ ƐǇƐƚĞŵ ŝƐ ŽĨƚĞŶ ĞǀĂůƵĂƚĞĚ ĚƵĞ ƚŽ ƚŚĞ ƉƵďůŝĐůǇƌĞƉŽƌƚ͕ ĞůĞĐƚƌŝĐŝƚǇ ŝŵƉƌŽǀŝŶŐƚƌĞŶĚƐ ŶĂƚŝŽŶĂůůĞŐŝƐůĂƚŝŽŶŶĞĞĚƐĂŶĚƵƉĚĂƚĞĚ͘ ĂŶĚƌĞƐƉŽŶĚƚŽ ƐĂĨĞƚǇĨŽƌ ĐƌŝŵĞ͕ƐĂĨĞƚǇ͕ĂŶĚ ƚŽƵƌŝƐŵ ŚĞĂůƚŚŚĂǌĂƌĚƐ͘ ƉƌŽƉĞƌƚŝĞƐ ϭϮ͘ď͘^ĂĨĞƚǇ /ƚǁĂƐĨŽƵŶĚŝŶƉůĂĐĞĂůůƚŚĞŶĞĐĞƐƐĂƌǇŵĞĂŶƐƚŽĐŽǀĞƌƚŚŝƐ ƉƌĞĐĂƵƚŝŽŶƐ ŶĞĞĚĂŶĚƐƵƉƉŽƌƚƐƉĞĐŝĂůĐĞƌƚŝĨŝĐĂƚŝŽŶƐͬĞǀĂůƵĂƚŝŽŶƐůŝŬĞ ƐƵĐŚĂƐĨŝƌƐƚĂŝĚ Ϯс ůƵĞ&ůĂŐŝŶƐƉĞĐŝĨŝĐďĞĂĐŚĞƐ͘EŽƚĞǀĂůƵĂƚŝŽŶŽƵƚĐŽŵĞƐŽŶ ƐƚĂƚŝŽŶƐĂƚ ĚŽĐƵŵĞŶƚƐĂŶĚ ŝŵƉƌŽǀĞŵĞŶƚǁĂƐĨŽƵŶĚ͘ ĞĂĐŚĞƐͬ ĞǀŝĚĞŶĐĞŽĨ ƚŽƵƌŝƐƚ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ĂƚƚƌĂĐƚŝŽŶƐŝƚĞƐ

ϭϮ͘Đ͘^ǇƐƚĞŵ /ŶƐŝĚĞƚŚĞŽůĚĐŝƚǇďƵƚĂůƐŽƚŚĞŽƚŚĞƌƉĂƌƚƐŽĨƚŚĞŝƚǇŽĨ ƚŽƉƌĞǀĞŶƚĂŶĚ ϯсĚŽĐƵŵĞŶƚƐ͕ ƵďƌŽǀŶŝŬ͕ ƚŚĞƌĞ ǁĂƐ ĨŽƵŶĚ Ă ƐǇƐƚĞŵ ƚŽ ƉƌĞǀĞŶƚ ĂŶĚ ƌĞƐƉŽŶĚƚŽ ĞǀŝĚĞŶĐĞĂŶĚ ƌĞƐƉŽŶĚƚŽĐƌŝŵĞ͕ŵĂŝŶůǇďĂƐĞĚŝŶƚŽĂǀĞƌǇĐŽŵƉƌĞŚĞŶƐŝǀĞ ĐƌŝŵĞ ŝŵƉƌŽǀŝŶŐƚƌĞŶĚƐ ƐǇƐƚĞŵŽĨĐĂŵĞƌĂƐƚŚĂƚĂƌĞƐƵƌǀĞŝůůŝŶŐŵŽƐƚŽĨƚŚĞƉĂƌƚƐŽĨ ƚŚĞĐŝƚǇ͘ĂƐĞĚŽŶƚŚĞĚŝƐĐƵƐƐŝŽŶƐͬŝŶƚĞƌǀŝĞǁƐ͕ƚŚŝƐƐǇƐƚĞŵ ŝƐƵƉĚĂƚŝŶŐŽĨƚĞŶŝŶŽƌĚĞƌƚŽƐƵƉƉŽƌƚƚŚĞŶĞǁŶĞĞĚƐĨŽƌ ƚƌĂŶƐƉŽƌƚĂƚŝŽŶďƵƚĂůƐŽĨŽƌƐĂĨĞƚǇƌĞĂƐŽŶƐ͘ ϭϮ͘Ě͘dĂǆŝ /ŶƐĞǀĞƌĂůƉĂƌƚƐŽĨƚŚĞŽůĚĐŝƚǇĂŶĚŶĞĂƌƚŚĞƉŽƌƚ͕ďŽĂƌĚƐ ůŝĐĞŶƐŝŶŐ ǁŝƚŚ ƉƌŝĐŝŶŐ ŽĨ ƚŚĞ ƚĂǆŝ ƐĞƌǀŝĐĞƐ ǁŚĞƌĞ ŝĚĞŶƚŝĨŝĞĚ͘ ƐǇƐƚĞŵǁŝƚŚ ,ŽǁĞǀĞƌ͕ ƚŚĞƌĞ ǁĂƐ ŝĚĞŶƚŝĨŝĞĚ ďǇ ůŽĐĂů ƌĞƉŽƌƚƐ ďƵƚ ĂůƐŽ ĐůĞĂƌƉƌŝĐŝŶŐ ϭсĚŽĐƵŵĞŶƚƐ ĨƌŽŵƚŚĞƐŚĂƌĞŚŽůĚĞƌƐŵĞĞƚŝŶŐƐƚŚĂƚƚŚŝƐŝƐŚƵŐĞŝƐƐƵĞĨŽƌ ĂŶĚĂŶ ĞǆŝƐƚ ƚŚĞĐŝƚǇ͕ďĞĐĂƵƐĞƚŚĞhZĂŶĚŽƚŚĞƌĞůĞĐƚƌŽŶŝĐƐǇƐƚĞŵƐ͘ ŽƌŐĂŶŝǌĞĚƚĂǆŝ dŚŝƐĂĨĨĞĐƚƐĚƌĂŵĂƚŝĐĂůůǇƚŚĞŚĞĂǀǇƚƌĂŶƐƉŽƌƚĂƚŝŽŶŝƐƐƵĞƐ ĚŝƐƉĂƚĐŚ ŝŶŚŝŐŚƐĞĂƐŽŶŵŽŶƚŚƐďƵƚĂůƐŽĚĞĐƌĞĂƐĞƐƚŚĞƋƵĂůŝƚǇŽĨ ƐǇƐƚĞŵĂƚ ƚŚĞŽĨĨĞƌŝŶŐƐĞƌǀŝĐĞƐŽĨƉƌŝǀĂƚĞƚƌĂŶƐƉŽƌƚĂƚŝŽŶ͘DĞĂƐƵƌĞƐ ƉŽŝŶƚƐŽĨƚŽƵƌŝƐƚ ĨŽƌƚŚŝƐŝƐƐƵĞƐŚŽƵůĚĂŶĚǁŝůůďĞƚĂŬĞŶŝŶƚŚĞĨƵƚƵƌĞďǇƚŚĞ ĞŶƚƌǇ DƵŶŝĐŝƉĂůŝƚǇ͘ ϭϮ͘Ğ͘WƵďůŝĐ Ϯс ƵƌŝŶŐƚŚĞĂƐƐĞƐƐŵĞŶƚ͕ŝƚǁĂƐĨŽƵŶĚĞŶŽƵŐŚŵĂƚĞƌŝĂůƚŽ ƌĞƉŽƌƚŝŶŐŽĨ ĚŽĐƵŵĞŶƚƐĂŶĚ ƉƌŽŽĨƚŚĞƉƵďůŝĐƌĞƉŽƌƚŝŶŐŽŶƐĂĨĞƚǇĂŶĚƐĞĐƵƌŝƚǇ͕ŵĂŝŶůǇ ƐĂĨĞƚǇĂŶĚ ĞǀŝĚĞŶĐĞŽĨ ĨƌŽŵ ƚŚĞ ƵďƌŽǀŶŝŬ dŽƵƌŝƐŵ ŽĂƌĚ ƌĞƉŽƌƚŝŶŐ ĂŶĚ ƐĞĐƵƌŝƚǇ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŽĐĐĂƐŝŽŶĂůůǇ ďǇ ƚŚĞ ŝƚǇ ŽĨ ƵďƌŽǀŶŝŬ͘ dŚŝƐ ŝƐ ďĂƐŝĐĂůůǇ ƌĞƉŽƌƚŝŶŐŽŶƐĂĨĞƚǇŝƐƐƵĞƐĂŶĚŝŶƐƚƌƵĐƚŝŽŶƐ͘ ϭϯ ƌŝƐŝƐΘ ϭϯ͘Ă͘WƵďůŝĐůǇ ƵƌŝŶŐ ƚŚĞ ĂƐƐĞƐƐŵĞŶƚ͕ ŝƚ ǁĂƐ ŝĚĞŶƚŝĨŝĞĚ ƐĞǀĞƌĂů ĞŵĞƌŐĞŶĐǇ ĂǀĂŝůĂďůĞĐƌŝƐŝƐ ĚŽĐƵŵĞŶƚƐ;ĨŽƌĞǆĂŵƉůĞƵďƌŽǀŶŝŬŝǀŝůWƌŽƚĞĐƚŝŽŶĐƚŝŽŶ ŵĂŶĂŐĞŵĞŶƚ͗ ĂŶĚĞŵĞƌŐĞŶĐǇ WůĂŶͿƌĞůĂƚĞĚǁŝƚŚƚŚĞĐƌŝƐŝƐĂŶĚĞŵĞƌŐĞŶĐǇƌĞƐƉŽŶƐĞƉůĂŶƐ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ƌĞƐƉŽŶƐĞƉůĂŶ ŝŶƉůĂĐĞƌĞůĂƚĞĚǁŝƚŚƚŚĞĐŝƚǇŽĨƵďƌŽǀŶŝŬ͘ǆĂŵƉůĞƐŽĨ ŚĂƐĂĐƌŝƐŝƐĂŶĚ ƚŚĂƚĐŽŶƐŝĚĞƌƐ ϭс ƚŚĞŵǁĞƌĞƚŚĞDĂũŽƌĐĐŝĚĞŶƚZŝƐŬƐƐĞƐƐŵĞŶƚ͕ƚŚĞDĂƉ ĞŵĞƌŐĞŶĐǇ ƚŚĞƚŽƵƌŝƐŵ ĚŽĐƵŵĞŶƚƐĞǆŝƐƚ ŽĨ dŚƌĞĂƚƐ͕ ƚŚĞ ^ĞŝƐŵŝĐ ,ĂǌĂƌĚ ŵĞƌŐĞŶĐǇ WůĂŶ͕ ƚŚĞ ƌĞƐƉŽŶƐĞƉůĂŶƚŚĂƚ ƐĞĐƚŽƌ ůŝŵĂƚĞŚĂŶŐĞĚĂƉƚĂƚŝŽŶWůĂŶĂŶĚŽƚŚĞƌƐ͘dŚŝƐŝƐĂůƐŽ ŝƐĂƉƉƌŽƉƌŝĂƚĞƚŽ ƉĂƌƚ ŽĨ ƚŚĞ ƐƉĞĐŝĨŝĐ ƉƌŝŽƌŝƚǇ ŽĨ ƚŚĞ Zƚ ĐƚŝŽŶ WůĂŶ ǁŝƚŚ ƚŚĞĚĞƐƚŝŶĂƚŝŽŶ͘ ƉƌŽƉŽƐĞĚ ƌŝƐŬ ŵĂŶĂŐĞŵĞŶƚ ƐǇƐƚĞŵƐ ĂŶĚ ƐŽůƵƚŝŽŶƐ <ĞǇĞůĞŵĞŶƚƐĂƌĞ ĚĞǀĞůŽƉŵĞŶƚ ĂŶĚ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ĂƐ Ă ĐŽŵďŝŶĂƚŝŽŶ ŽĨ ĐŽŵŵƵŶŝĐĂƚĞĚƚŽ ƐŚŽƌƚͲ͕ ŵŝĚͲĂŶĚ ůŽŶŐͲƚĞƌŵ ŝŶƚĞƌǀĞŶƚŝŽŶƐ͘ KŶĞ ŽĨ ƚŚĞ ƌĞƐŝĚĞŶƚƐ͕ǀŝƐŝƚŽƌƐ ƐƚƌĂƚĞŐŝĐ ƉƌŽũĞĐƚƐ ŝŶ ƉƌĞƉĂƌĂƚŝŽŶ ŝƐ ĚŝƌĞĐƚůǇ ƚĂƌŐĞƚĞĚ ƚŽ ĂŶĚĞŶƚĞƌƉƌŝƐĞƐ͘ ƚŚŝƐ͘,ŽǁĞǀĞƌ͕ƚŚĞƌĞŝƚǁĂƐŶŽƚŝĚĞŶƚŝĨŝĞĚƚŚĞŶĞĐĞƐƐĂƌǇ dŚĞƉůĂŶ ĂĐƚŝŽŶƐŽŶŝŵƉůĞŵĞŶƚĂƚŝŽŶĂŶĚƵƉĚĂƚĞƐĨŽƌŝŵƉƌŽǀĞŵĞŶƚ ĞƐƚĂďůŝƐŚĞƐ ŽĨ ƚŚĞƐĞ ŝƚĞŵƐ͕ ƚŚĂƚ ƉƌŽďĂďůǇ ĂƌĞ ƚŚĞƌĞ͘ ůƐŽ͕ ŵŽƐƚ ŽĨ

2019 GSTC Destination Assessment - Dubrovnik 75

ƉƌŽĐĞĚƵƌĞƐĂŶĚ ƚŚĞƐĞŵĂƚĞƌŝĂůƐĂƌĞƉƵďůŝĐůǇĂǀĂŝůĂďůĞŝŶŽƌĚĞƌƚŽďĞƵƐĞĚ ƉƌŽǀŝĚĞƐƌĞƐŽƵƌĐĞƐ ĂůƐŽďǇƚŚĞĐŝƚŝǌĞŶƐ͘ ĂŶĚƚƌĂŝŶŝŶŐĨŽƌ ƐƚĂĨĨ͕ǀŝƐŝƚŽƌƐ͕ĂŶĚ ϭϯ͘ď͘ ĂƐĞĚ ŽŶ ƚŚĞ ĚŝƐĐƵƐƐŝŽŶƐ ǁŝƚŚ ƚŚĞ ƐŚĂƌĞŚŽůĚĞƌƐ͕ ŝƚ ǁĂƐ ƌĞƐŝĚĞŶƚƐ͕ĂŶĚŝƐ &ŝŶĂŶĐŝĂůĂŶĚ ϭс ĐŽŶĐůƵĚĞĚƚŚĂƚƐƵĐŚĐĂƉŝƚĂůƐĂƌĞŝŶƉůĂĐĞ͕ďƵƚƚŚŝƐǁĂƐŶŽƚ ƵƉĚĂƚĞĚŽŶĂ ŚƵŵĂŶĐĂƉŝƚĂů ĚŽĐƵŵĞŶƚƐĞǆŝƐƚ ũƵƐƚŝĨŝĞĚďǇƐƉĞĐŝĨŝĐĨŝŶĂŶĐŝĂůŵĞĂŶƐĞǀŝĚĞŶĐĞƐ͘ ƌĞŐƵůĂƌďĂƐŝƐ͘ ƚŽŝŵƉůĞŵĞŶƚ ƚŚĞĐƌŝƐŝƐĂŶĚ ĞŵĞƌŐĞŶĐǇ ƌĞƐƉŽŶƐĞƉůĂŶ ϭϯ͘Đ͘ƌŝƐŝƐ ƵƌŝŶŐ ƚŚĞ ƐŚĂƌĞŚŽůĚĞƌƐ ĚŝƐĐƵƐƐŝŽŶƐ͕ ƚŚĞƌĞ ǁĞƌĞ ĨŽƵŶĚ ĂŶĚĞŵĞƌŐĞŶĐǇ ĞǀŝĚĞŶĐĞƐ ƚŚĂƚ Ăůů ƚŚĞ ƉůĂŶƐ ĚĞǀĞůŽƉĞĚ ďǇ ĂŶ ŽƉĞŶ ƌĞƐƉŽŶƐĞƉůĂŶ ĐŽŶƐƵůƚĂƚŝŽŶ ĂŶĚ ĨĞĞĚďĂĐŬƐ ĨƌŽŵ ƚŚĞ ƚŽƵƌŝƐŵ ƐĞĐƚŽƌ ĂƐ ĚĞǀĞůŽƉĞĚǁŝƚŚ ϭс ǁĞůů ĂƐ ƚŚĞ ƐĐŝĞŶƚŝĨŝĐ ĐŽŵŵƵŶŝƚǇ͘ ,ŽǁĞǀĞƌ͕ ŝƚ ǁĂƐ ŶŽƚ ŝŶƉƵƚĨƌŽŵƚŚĞ ĚŽĐƵŵĞŶƚƐĞǆŝƐƚ ĨŽƵŶĚĂŶǇƉƌŽŽĨƐĨŽƌƵƉĚĂƚŝŶŐŽƌĞǀĂůƵĂƚŝŶŐŽĨƚŚĞƐĞƉůĂŶƐ ƚŽƵƌŝƐŵƉƌŝǀĂƚĞ ĚƵƌŝŶŐŽƌĂĨƚĞƌĂĐƌŝƐŝƐŽƌĞŵĞƌŐĞŶĐǇ͘ ƐĞĐƚŽƌĂŶĚ ŝŶĐůƵĚŝŶŐ ĐŽŵŵƵŶŝĐĂƚŝŽŶ ƉƌŽĐĞĚƵƌĞƐĨŽƌ ĚƵƌŝŶŐĂŶĚ ĂĨƚĞƌĂĐƌŝƐŝƐŽƌ ĞŵĞƌŐĞŶĐǇ ϭϯ͘Ě͘ƌŝƐŝƐ 'ŝǀĞŶƚŚĞĞǀŝĚĞŶĐĞƐŽĨƚƌĂŝŶŝŶŐ͕ŝƚǁĂƐĨŽƵŶĚŝŶƉůĂĐĞƚŚĞ ĂŶĚĞŵĞƌŐĞŶĐǇ ŶĞĐĞƐƐĂƌǇ ĚŽĐƵŵĞŶƚĂƚŝŽŶ ŽŶ ƐƚĂĨĨ ƚƌĂŝŶŝŶŐ ŽŶ ĐƌŝƐŝƐ ĂŶĚ ƌĞƐƉŽŶƐĞƉůĂŶ Ϭс ĞŵĞƌŐĞŶĐǇ ƉůĂŶƐ ůŝŬĞ ƐĞŝƐŵŝĐ ĞǀĞŶƚ͘ ,ŽǁĞǀĞƌ͕ ŝƚ ǁĂƐ ƉƌŽǀŝĚĞƐ ŶŽĚŽĐƵŵĞŶƚƐ ŽďǀŝŽƵƐŽĨƐƵĐŚĂŶĞǀĞŶƚĚƵƌŝŶŐƚŚĞĂƐƐĞƐƐŵĞŶƚ;ƐĞŝƐŵŝĐͿ ƌĞƐŽƵƌĐĞƐĂŶĚ ĞǆŝƐƚ ƚŚĂƚ ƚƌĂŝŶŝŶŐ ŽŶ ǀŝƐŝƚŽƌƐ ĂŶĚ ƌĞƐŝĚĞŶĐĞƐ ĂƐ ǁĞůů ĂƐ ƐŽŵĞ ƚƌĂŝŶŝŶŐ ƉƌŽĨĞƐƐŝŽŶĂůƐǁĂƐŶŽƚƚŚĞƌĞ;ĨŽƌĞǆĂŵƉůĞ'ƵŝĚĞƐͿ͘ ĨŽƌƐƚĂĨĨ͕ ǀŝƐŝƚŽƌƐ͕ĂŶĚ ƌĞƐŝĚĞŶƚƐ ϭϯ͘Ğ͘ƌŝƐŝƐ ĂƐĞĚ ŽŶ ƚŚĞ ůŽĐĂů ůĞŐŝƐůĂƚŝŽŶ ŶĞĞĚƐ͕ ƐƵĐŚ Ă ƉƌŽĐĞƐƐ ŝƐ ĂŶĚĞŵĞƌŐĞŶĐǇ ϭс ĨŽůůŽǁĞĚ ĂŶĚ ŝĚĞŶƚŝĨŝĞĚ Ăƚ ůĞĂƐƚ ŽŶ ƚŚĞ ƐĞŝƐŵŝĐ ĂĐƚŝǀŝƚǇ ƌĞƐƉŽŶƐĞƉůĂŶ ĚŽĐƵŵĞŶƚƐĞǆŝƐƚ ĞŵĞƌŐĞŶĐǇƉůĂŶĚŽĐƵŵĞŶƚĂƚŝŽŶ͘ ŝƐƵƉĚĂƚĞĚŽŶĂ ƌĞŐƵůĂƌďĂƐŝƐ ϭϰ WƌŽŵŽƚŝŽŶ͗ ϭϰ͘Ă͘ ĂƐĞĚ ŽŶ ƚŚĞ ĞǀŝĚĞŶĐĞƐ ƚŚĂƚ ǁĞƌĞ ĐŽůůĞĐƚĞĚ ĚƵƌŝŶŐ ƚŚĞ WƌŽŵŽƚŝŽŶŝƐ ĞƐƚŝŶĂƚŝŽŶ ĂƐƐĞƐƐŵĞŶƚ͕ƚŚŝƐǁĂƐĂĐĐƵƌĂƚĞĂŶĚĂĐŚŝĞǀĞĚŝŶƚŚĞĐĂƐĞŽĨ ĂĐĐƵƌĂƚĞǁŝƚŚ ƉƌŽŵŽƚŝŽŶĂů Ϯс ƵďƌŽǀŶŝŬ͘dŚŝƐĂĐƚŝŽŶǁĂƐƐƵƉƉŽƌƚĞĚǁŝƚŚŵĂŶǇŵĞĂŶƐ͕ ƌĞŐĂƌĚƚŽƚŚĞ ŵĞƐƐĂŐĞƐ ĚŽĐƵŵĞŶƚƐ ůŝŬĞ dŽƵƌŝƐŵ ŽĂƌĚ ǁĞďƐŝƚĞ͕ ŝŶĨŽ ƉŽŝŶƚ͕ ďŽĂƌĚƐ͕ ĚĞƐƚŝŶĂƚŝŽŶĂŶĚ ƚŚĂƚƌĞƉƌĞƐĞŶƚ ĂŶĚĞǀŝĚĞŶĐĞŽĨ ĂĚǀĞƌƚŝƐĞŵĞŶƚƐŝŶƚŚĞĐŝƚǇĂŶĚŵŽƌĞ͘ůƐŽ͕ŝƚŝƐƐƵƉƉŽƌƚĞĚ ŝƚƐƉƌŽĚƵĐƚƐ͕ ůŽĐĂů ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ďǇƚŚĞZĞƐƉĞĐƚƚŚĞŝƚǇ/ŶŝƚŝĂƚŝǀĞďƵƚĂůƐŽǁŝƚŚƚŚĞƌŽĂƚŝĂŶ ƐĞƌǀŝĐĞƐĂŶĚ ĐŽŵŵƵŶŝƚŝĞƐ ^ŽƵǀĞŶŝƌƐ/ŶŝƚŝĂƚŝǀĞ͕ƚŚĂƚĚŝƌĞĐƚůǇƐƵƉƉŽƌƚƐǀŝĂĂŶĞƚǁŽƌŬŽĨ ƐƵƐƚĂŝŶĂďŝůŝƚǇ ĂŶĚ ƐƚŽƌĞƐŝŶƚŚĞŽůĚĐŝƚǇƚŚĞĂƵƚŚĞŶƚŝĐƵďƌŽǀŶŝŬ͘,ŽǁĞǀĞƌ͕ŝƚ ĐůĂŝŵƐ͘dŚĞ ǀŝƐŝƚŽƌƐ ǁĂƐŶŽƚĨŽƵŶĚĂŶĞǀĂůƵĂƚŝŽŶŽĨƚŚĞƌĞƐƵůƚƐ͘ ƉƌŽŵŽƚŝŽŶĂů ĂƵƚŚĞŶƚŝĐĂůůǇ ŵĞƐƐĂŐĞƐƚƌĞĂƚ ĂŶĚ ůŽĐĂů ƌĞƐƉĞĐƚĨƵůůǇ

76 2019 GSTC Destination Assessment - Dubrovnik

ĐŽŵŵƵŶŝƚŝĞƐĂŶĚ ϭϰ͘ď͘ /ŶŵŽƐƚŽĨƚŚĞĐĂƐĞƐ͕ŝƚǁĂƐĨŽƵŶĚƚŚĂƚƚŚĞŵĞƐƐĂŐĞƐǁĞƌĞ ƚŽƵƌŝƐƚƐ ĞƐƚŝŶĂƚŝŽŶ Ϯс ĂĐĐƵƌĂƚĞ ĨŽƌ ƉƌŽĚƵĐƚƐ ĂŶĚ ƐĞƌǀŝĐĞƐ ĂŶĚ ŶŽƚ ŵŝƐůĞĂĚŝŶŐ͘ ĂƵƚŚĞŶƚŝĐĂůůǇĂŶĚASSESSMENTƉƌŽŵŽƚŝŽŶĂů METHODOLOGYĚŽĐƵŵĞŶƚƐĂŶĚ DŽƐƚ ŽĨ ƚŚĞ ƚŝŵĞƐ͕ ƚŚĞ ĐƌĞĂƚĞĚ ďŽĂƌĚƐ ĂŶĚ ŵŽƌĞ ǁĞƌĞ ƌĞƐƉĞĐƚĨƵůůǇ͘ ŵĞƐƐĂŐĞƐ ĞǀŝĚĞŶĐĞŽĨ ĞǆƚƌĞŵĞůǇ ŚĞůƉĨƵů ĂŶĚ ƐƵƉƉŽƌƚŝŶŐ͕ ŝŶ ŶŐůŝƐŚ ĂŶĚ ŽƚŚĞƌ ƚŚĂƚĂƌĞ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ůĂŶŐƵĂŐĞƐ͘ ĂĐĐƵƌĂƚĞŝŶ ƚŚĞŝƌ ĚĞƐĐƌŝƉƚŝŽŶŽĨ ƉƌŽĚƵĐƚƐĂŶĚ ƐĞƌǀŝĐĞƐ

͘ DĂǆŝŵŝǌĞĞĐŽŶŽŵŝĐďĞŶĞĨŝƚƐƚŽƚŚĞŚŽƐƚĐŽŵŵƵŶŝƚǇĂŶĚ ŵŝŶŝŵŝǌĞŶĞŐĂƚŝǀĞŝŵƉĂĐƚƐ

ϭ ĐŽŶŽŵŝĐ ϭ͘Ă͘ZĞŐƵůĂƌ ƵƌŝŶŐ ƚŚĞ ĂƐƐĞƐƐŵĞŶƚ͕ ƐĞǀĞƌĂů ŝŶĨŽƌŵĂƚŝŽŶ ĚĂƚĂďĂƐĞƐ ŵŽŶŝƚŽƌŝŶŐ͗ ŵŽŶŝƚŽƌŝŶŐĂŶĚ ǁĞƌĞ ŝĚĞŶƚŝĨŝĞĚ ĐŽŶƚĂŝŶŝŶŐ ĚĂƚĂ ƌĞůĂƚĞĚ ǁŝƚŚ ƚŚĞƚŽƵƌŝƐƚ dŚĞĚŝƌĞĐƚĂŶĚ ƌĞƉŽƌƚŝŶŐŽĨ ĞǆƉĞŶĚŝƚƵƌĞ ŝŶĨŽ͕ ƌĞǀĞŶƵĞ ƉĞƌ ĂǀĂŝůĂďůĞ ƌŽŽŵ͕ ĂŶĚ ŝŶĚŝƌĞĐƚĞĐŽŶŽŵŝĐ ƚŽƵƌŝƐƚ ĞŵƉůŽǇŵĞŶƚ ŝŶĨŽ͘ ƐƉĞĐŝĂůůǇ ĚĂƚĂ ĨƌŽŵ ƚŚĞ ŶĂƚŝŽŶĂů ϭс ĐŽŶƚƌŝďƵƚŝŽŶŽĨ ĞǆƉĞŶĚŝƚƵƌĞ ƐƚĂƚŝƐƚŝĐĂůĂƵƚŚŽƌŝƚǇǁĂƐƵƐĞĚŝŶŽƌĚĞƌƚŽĞƐƚĂďůŝƐŚƚŚĞƐĞ ĚŽĐƵŵĞŶƚƐ ƚŽƵƌŝƐŵƚŽƚŚĞ ĚĂƚĂ͕ƌĞǀĞŶƵĞ ŝŶƉƵƚƐƚŽdŽƵƌŝƐŵŽĂƌĚƌĞƉŽƌƚƐ͘ůƐŽ͕ƚŚĞĨŝƌƐƚƌĞƉŽƌƚŽĨ ĞǆŝƐƚ destination’s ƉĞƌĂǀĂŝůĂďůĞ ƚŚĞ ^ƵƐƚĂŝŶĂďůĞ dŽƵƌŝƐŵ KďƐĞƌǀĂƚŽƌǇ ǁĂƐ ĞǆƚƌĞŵĞůǇ ĞĐŽŶŽŵǇŝƐ ƌŽŽŵ͕ ŚĞůƉĨƵů͕ ƚŽŐĞƚŚĞƌ ǁŝƚŚ ĚŝƌĞĐƚ ĚĂƚĂ ĨƌŽŵ ƚŚĞ ZK^dK ŵŽŶŝƚŽƌĞĚĂŶĚ ĞŵƉůŽǇŵĞŶƚ ŝŶĚŝĐĂƚŽƌƐ͘,ŽǁĞǀĞƌ͕ƚŚĞƐĞĚĂƚĂǁĞƌĞŶŽƚĐŽůůĞĐƚĞĚŝŶĂ ƉƵďůŝĐůǇƌĞƉŽƌƚĞĚ ĂŶĚ ĐŽŵƉƌĞŚĞŶƐŝǀĞ ŵĂŶŶĞƌ ĂŶĚ ƚŚĞ ĂĐĐƵƌĂĐǇ ŝƐ ƵŶĚĞƌ ĂƚůĞĂƐƚĂŶŶƵĂůůǇ͘ /ŶǀĞƐƚŵĞŶƚ question based on the stakeholder’s meetings. More work dŽƚŚĞĞǆƚĞŶƚ ĚĂƚĂ ŝƐŚĂǀŝŶŐƚŽďĞĚŽŶĞĨŽƌƚŚĞĨƵůůƐĞƚĐŽůůĞĐƚŝŽŶ͘ ĨĞĂƐŝďůĞ͕ƚŚŝƐ ƐŚŽƵůĚŝŶĐůƵĚĞ ǀŝƐŝƚŽƌ ĞǆƉĞŶĚŝƚƵƌĞ͕ ƌĞǀĞŶƵĞƉĞƌ ĂǀĂŝůĂďůĞƌŽŽŵ͕ ĞŵƉůŽǇŵĞŶƚĂŶĚ ŝŶǀĞƐƚŵĞŶƚĚĂƚĂ͘ ϭ͘ď͘ZĞŐƵůĂƌ ĂƐĞĚ ŽŶ ƚŚĞ ŝŶƚĞƌǀŝĞǁƐ ǁŝƚŚ ƚŚĞ ƐƚĂŬĞŚŽůĚĞƌƐ ĂŶĚ ŵŽŶŝƚŽƌŝŶŐĂŶĚ ĞƐƉĞĐŝĂůůǇǁŝƚŚƚŚĞƌĞƉƐĨƌŽŵƚŚĞŝƚǇŽĨƵďƌŽǀŶŝŬĞƉƚƐ ƌĞƉŽƌƚŝŶŐĂƚ ĂŶĚ DŝŶŝƐƚƌŝĞƐ͕ ƚŚĞ ŵŽŶŝƚŽƌŝŶŐ ŽĨ ƚŚĞ ĞĐŽŶŽŵŝĐ ůĞĂƐƚĂŶŶƵĂůůǇ ĐŽŶƚƌŝďƵƚŝŽŶƐ ŽĨ ƚŽƵƌŝƐŵ ŝƐ ĚŽŶĞ Ăƚ ůĞĂƐƚ ĂŶŶƵĂůůǇ͘ ϭс ŽĨĚŝƌĞĐƚĂŶĚ ,ŽǁĞǀĞƌ͕ ƚŚĞ ŵŽŶŝƚŽƌŝŶŐ ŽĨ ƚŚĞ ǁŚŽůĞ ĐǇĐůĞ ǁĂƐ ŶŽƚ ĚŽĐƵŵĞŶƚƐ ŝŶĚŝƌĞĐƚ ĚĞƐĐƌŝďĞĚ ĞŶŽƵŐŚ ďǇ ƚŚĞ ŽĨĨŝĐŝĂůƐ͕ ĂŶĚ ĞƐƉĞĐŝĂůůǇ ƚŚĞ ĞǆŝƐƚ ĞĐŽŶŽŵŝĐ ŝŶĚŝƌĞĐƚƉĂƌƚĂŶĚƚŚĞŵŽŶŝƚŽƌŝŶŐƉƌŽĐĞĚƵƌĞƐ͘ ĐŽŶƚƌŝďƵƚŝŽŶƐ ŽĨƚŽƵƌŝƐŵ ϭ͘Đ͘ŽůůĞĐƚŝŽŶ ĂƐĞĚŽŶƚŚĞĚŝƐĐƵƐƐŝŽŶƐĂŶĚŝŶƚĞƌǀŝĞǁƐǁŝƚŚƚŚĞŽĨĨŝĐŝĂů ĂŶĚƉƵďůŝĐ ƌĞƉƐŽŶƚŚĞĞŵƉůŽǇŵĞŶƚĚĂƚĂ͕ƚŚĞƌĞĂƌĞƌĞƉŽƌƚƐŝŶƉůĂĐĞ ƌĞƉŽƌƚŝŶŐĂƚ ϭс ĂďŽƵƚƚŚĞĞŵƉůŽǇŵĞŶƚĚĂƚĂĨŽƌƚŽƵƌŝƐŵďƵƚƐŽŵĞƌĞƉŽƌƚƐ ůĞĂƐƚĂŶŶƵĂůůǇ ĚŽĐƵŵĞŶƚƐĞǆŝƐƚ ĂƌĞŶŽƚƉƵďůŝĐŽƌƚŚĞƌĞŝƐŶŽĂĐĐƵƌĂƚĞĂŶĚƐƉĞĐŝĨŝĐĚĂƚĂĨŽƌ ŽĨ ƵďƌŽǀŶŝŬĞǀĞƌǇǇĞĂƌ;ŵĂŝŶůǇƚŚĞƐĞĚĂƚĂĂƌĞĐŽŵŝŶŐĨƌŽŵ ƚŽƵƌŝƐŵͲ ƚŚĞƐƚĂƚŝƐƚŝĐĂůĂƵƚŚŽƌŝƚǇŽĨƌŽĂƚŝĂͿ͘DŽƌĞǁŽƌŬƐŚŽƵůĚďĞ ƌĞůĂƚĞĚ ĚŽŶĞ ŝŶ ƚŚĂƚ ĚŝƌĞĐƚŝŽŶ ďǇ ƚŚĞ ƐƉĞĐŝĨŝĐ ĂƵƚŚŽƌŝƚŝĞƐ ĂŶĚ ĞŵƉůŽǇŵĞŶƚ ŝŶƐƚŝƚƵƚŝŽŶƐĨŽƌĂĐĐƵƌĂƚĞŵŽŶŝƚŽƌŝŶŐĂŶĚƌĞƉŽƌƚƐ͘ ĚĂƚĂ͕ ĚŝƐĂŐŐƌĞŐĂƚĞĚ ďǇŐĞŶĚĞƌĂŶĚ ĂŐĞŐƌŽƵƉ

2019 GSTC Destination Assessment - Dubrovnik 77

Ϯ >ŽĐĂůĐĂƌĞĞƌ Ϯ͘Ă͘ /ƚǁĂƐĨŽƵŶĚŝŶƉůĂĐĞĂŶĂĐƚƚŚĂƚƐƵƉƉŽƌƚƐƚŚŝƐŝŶƚŚĞŝƚǇŽĨ ŽƉƉŽƌƚƵŶŝƚŝĞƐ͗dŚĞ >ĞŐŝƐůĂƚŝŽŶŽƌ ƵďƌŽǀŶŝŬ͗ ĞĐŝƐŝŽŶ ŽŶ ƚŚĞ ĂĐĐĞƐƐŝŽŶ ŽĨ ƚŚĞ ŝƚǇ ŽĨ destination’s ƉŽůŝĐŝĞƐ ƵďƌŽǀŶŝŬƚŽƚŚĞƵƌŽƉĞĂŶĐŚĂƌƚĞƌĨŽƌĞƋƵĂůŝƚǇŽĨǁŽŵĞŶ ĞŶƚĞƌƉƌŝƐĞƐ ƐƵƉƉŽƌƚŝŶŐ ĂŶĚŵĞŶŝŶůŽĐĂůůŝĨĞŝƐĞƐƚĂďůŝƐŚĞĚĂŶĚƐƵďŵŝƚƚĞĚƚŽƚŚĞ ƉƌŽǀŝĚĞĞƋƵĂů ĞƋƵĂů Ϯс ŝƚǇŽƵŶĐŝůŽĨƵďƌŽǀŶŝŬ͘dŚŝƐƉƌŽƉŽƐĂůǁĂƐĂĚŽƉƚĞĚďǇ ĞŵƉůŽǇŵĞŶƚ͕ ŽƉƉŽƌƚƵŶŝƚŝĞƐ ĚŽĐƵŵĞŶƚƐĂŶĚ ƚŚĞŝƚǇŽĨƵďƌŽǀŶŝŬĂŶĚŝƚŝƐƚŚĞŵĂũŽƌƚŽŽůƐŝŶĐĞϮϬϭϴ͘/Ŷ ƚƌĂŝŶŝŶŐ ŝŶĞŵƉůŽǇŵĞŶƚ ĞǀŝĚĞŶĐĞŽĨ ĂĚĚŝƚŝŽŶ͕ƚŚŝƐŝƐƚŚĞƉƌŝŽƌŝƚǇŽĨƚŚĞZƚWƌŽũĞĐƚ/ŶƚĞƌǀĞŶƚŝŽŶ ŽƉƉŽƌƚƵŶŝƚŝĞƐ͕ ĨŽƌĂůů͕ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ůŽŐŝĐĂŶĚǁŝůůŝŶǀŽůǀĞĂǁŝĚĞƐĞƚŽĨŵĞĂƐƵƌĞƐĨŽƌ,ZĂŶĚ ŽĐĐƵƉĂƚŝŽŶĂů ŝŶĐůƵĚŝŶŐ ĐĂƉĂĐŝƚǇ ďƵŝůĚŝŶŐ ĨŽƌ ůŽĐĂů ĂŶĚ ŶŽŶͲůŽĐĂů ǁŽƌŬĨŽƌĐĞ ƐĂĨĞƚǇ͕ĂŶĚĨĂŝƌ ǁŽŵĞŶ͕ ƉƌŽŵŽƚŝŶŐ Ăůů ŐŽĂůƐ ĂŶĚ ǀĂůƵĞƐ ŵĞŶƚŝŽŶĞĚ ŚĞƌĞ͘ ůƐŽ͕ ŝƚ ǁĂŐĞƐĨŽƌĂůů͘ ǇŽƵƚŚ͕ĚŝƐĂďůĞĚ ǁĂƐ ĨŽƵŶĚ ŝŶ ƉůĂĐĞ ƚŚĞ ,ƵŵĂŶ ZĞƐŽƵƌĐĞƐ ĞǀĞůŽƉŵĞŶƚ ƉĞŽƉůĞ͕ ^ƚƌĂƚĞŐǇŝŶƚŚĞƵďƌŽǀŶŝŬͲEĞƌĞƚǀĂŽƵŶƚǇĨŽƌƚŚĞƉĞƌŝŽĚ ŵŝŶŽƌŝƚŝĞƐ͕ĂŶĚ ϮϬϭϲͲϮϬϮϬ͕ǁŚĞƌĞƚŚĞĨŽůůŽǁŝŶŐƉƌŝŽƌŝƚŝĞƐǁĞƌĞŝĚĞŶƚŝĨŝĞĚ͗ ŽƚŚĞƌ ϭ <ŶŽǁůĞĚŐĞ ĂŶĚ ƉƌŽĨŝĐŝĞŶĐǇ ƵƉŐƌĂĚŝŶŐ ŶĞĞĚĞĚ ĨŽƌ Ă ǀƵůŶĞƌĂďůĞ ĐŽŵƉĞƚŝƚŝǀĞĞĐŽŶŽŵǇ͖Ϯ͘ĞǀĞůŽƉŵĞŶƚĂŶĚĂĚũƵƐƚŵĞŶƚŽĨ ƉŽƉƵůĂƚŝŽŶƐ ĞĚƵĐĂƚŝŽŶĂů ĂŶĚ ƐĐŝĞŶƚŝĨŝĐ ƉƌŽŐƌĂŵƐƚŽ ŵĞĞƚ ƚŚĞ ŵĂƌŬĞƚ ŶĞĞĚƐ͖ ϯ͘ Ŷ ŝŶĐƌĞĂƐĞ ŝŶ ƚŚĞ ĞŵƉůŽǇŵĞŶƚ ƌĂƚĞ͕ ƐŽĐŝĂů ĐŽŚĞƐŝŽŶ ĂŶĚ ƐƚƌĞŶŐƚŚĞŶŝŶŐ ŽĨ ƉĂƌƚŶĞƌƐŚŝƉ Ăƚ ƚŚĞ ůĂďŽƌ ŵĂƌŬĞƚ͘EŽŽƵƚĐŽŵĞƌĞƉŽƌƚǁĂƐĨŽƵŶĚŝŶƉůĂĐĞ͘ Ϯ͘ď͘dƌĂŝŶŝŶŐ /ƚǁĂƐŝĚĞŶƚŝĨŝĞĚĂŶƵŵďĞƌŽĨƚƌĂŝŶŝŶŐƉƌŽŐƌĂŵƐŝŶƉůĂĐĞ ƉƌŽŐƌĂŵƐƚŚĂƚ ůŝŬĞ / – /ŶƐƉŝƌŝŶŐ ĚŝŐŝƚĂů ĞŶƚƌĞƉƌĞŶĞƵƌƐŚŝƉ ƉƌŽũĞĐƚ ŝƐ ƉƌŽǀŝĚĞĞƋƵĂů ƌĂƐŵƵƐн ƉƌŽũĞĐƚ ĐŽŽƌĚŝŶĂƚĞĚ ďǇ hE/h ǁŝƚŚ Ăŝŵ ƚŽ ĂĐĐĞƐƐƚŽ ĚĞǀĞůŽƉ ŽƉĞŶ ĞĚƵĐĂƚŝŽŶ ƉůĂƚĨŽƌŵ ĨŽƌ ďƵŝůĚŝŶŐ ŽĨ ĚŝŐŝƚĂů Ϯс ǁŽŵĞŶ͕ǇŽƵƚŚ͕ ĞŶƚƌĞƉƌĞŶĞƵƌƐŚŝƉ ĐŽŵƉĞƚĞŶĐĞƐ ĂŵŽŶŐ ǇŽƵƚŚ ĂŶĚ ĚŽĐƵŵĞŶƚƐĂŶĚ ĚŝƐĂďůĞĚ ƐƚƵĚĞŶƚƐ ŝŶ ƉĂƌƚŝĐƵůĂƌ ĂŶĚ >ŝĨĞůŽŶŐ ůĞĂƌŶŝŶŐ ƉƌŽŐƌĂŵŵĞ ĞǀŝĚĞŶĐĞŽĨ ƉĞŽƉůĞ͕ “Competence building for employability of unemployed ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŵŝŶŽƌŝƚŝĞƐ͕ĂŶĚ citizens in the city of Dubrovnik” is run by UNIDU and its ŽƚŚĞƌ ĚĞǀĞůŽƉŵĞŶƚǁĂƐĨŝŶĂŶĐĞĚďǇĐŝƚǇŽĨƵďƌŽǀŶŝŬǁŝƚŚƚŚĞ ǀƵůŶĞƌĂďůĞ ĂŝŵƚŽƉƌŽǀŝĚĞƵŶĞŵƉůŽǇĞĚĐŝƚŝǌĞŶƐǁŝƚŚďĂƐŝĐŚŽƌŝǌŽŶƚĂů ƉŽƉƵůĂƚŝŽŶƐ ƐŬŝůůƐ ƌĞƋƵŝƌĞĚ ĨŽƌ ƐƚĂƌƚŝŶŐ ŽǁŶ ďƵƐŝŶĞƐƐ͘ ůƐŽ͕ ƉƌŽŐƌĂŵ tKDEEdZWZEhZ^ͲdŚĞƉƵƌƉŽƐĞŽĨƚŚĞWƌŽŐƌĂŵ ŽĨĚĞŵŝŶŝŵŝƐĂŝĚƚŽǁŽŵĞŶĞŶƚƌĞƉƌĞŶĞƵƌƐŝŶƚŚĞƌĞŐŝŽŶŽĨ ƵďƌŽǀŶŝŬ ŝƐ ƚŽ ƐƚƌĞŶŐƚŚĞŶ ƉŽƚĞŶƚŝĂůƐ ŽĨ ǁŽŵĞŶ ĞŶƚƌĞƉƌĞŶĞƵƌƐ͕ĞŶĐŽƵƌĂŐĞƚŚĞŝƌƐĞůĨͲĞŵƉůŽǇŵĞŶƚ͕ĂƐǁĞůů ĂƐ ƚŽ ƌĞĂůŝǌĞ ŐĞŶĚĞƌ ĞƋƵĂůŝƚǇ ƚŚƌŽƵŐŚ ĞĐŽŶŽŵŝĐ ĞŵƉŽǁĞƌŝŶŐ ŽĨ ǁŽŵĞŶ͘ dŚĞ ďĂƐŝĐ ƉƌŝŶĐŝƉůĞƐ ŽĨ ƚŚĞ WƌŽŐƌĂŵĂƌĞŝŶůŝŶĞǁŝƚŚƚŚĞƵƌŽƉĞĂŶĐŚĂƌƚĞƌĨŽƌĞƋƵĂůŝƚǇ ŽĨ ǁŽŵĞŶĂŶĚ ŵĞŶ ŝŶ ůŽĐĂů ůŝĨĞ͘ dŚĞ ĂŝĚƐ ĂƉƉƌŽǀĞĚ ĂŶĚ ŐƌĂŶƚĞĚĨŽůůŽǁŝŶŐƚŚŝƐWƌŽŐƌĂŵĂƌĞĚĞŵŝŶŝŵŝƐĂŝĚƐ͘dŚŝƐ ƉƌŽŐƌĂŵƌĞŐƵůĂƚĞƐĂŝĚƐ͕ĂĐĐĞƉƚĂďůĞĂƉƉůŝĐĂŶƚƐĂŶĚƚĞƌŵƐ ŽĨĂƉƉůŝĐĂƚŝŽŶ͕ƉƵƌƉŽƐĞĂŶĚŵĞĂŶƐŽĨƚŚĞĂŝĚ͕ƚĞƌŵƐĂŶĚ ĐƌŝƚĞƌŝĂĨŽƌĂŝĚĂůůŽĐĂƚŝŽŶ͕ƉƌŽĐĞĚƵƌĞŽĨĂƉƉƌŽǀŝŶŐƚŚĞĂŝĚ͕ ĂƐǁĞůůĂƐŽďůŝŐĂƚŝŽŶƐŽĨƚŚĞĂŝĚďĞŶĞĨŝĐŝĂƌŝĞƐ͘dŚĞŵĞĂŶƐ ŽĨĚĞŵŝŶŝŵŝƐĂŝĚĨŽůůŽǁŝŶŐƚŚŝƐƉƌŽŐƌĂŵĂƌĞŐƌĂŶƚƐĂŶĚĂƌĞ ƉƌŽǀŝĚĞĚ ĨƌŽŵ ƚŚĞ ďƵĚŐĞƚ ŽĨ ƚŚĞ ŝƚǇ ŽĨ ƵďƌŽǀŶŝŬ ĂĐĐŽƌĚŝŶŐƚŽĂǀĂŝůĂďůĞŵĞĂŶƐ͘EŽƌĞƐƵůƚƐŽƌĞǀĂůƵĂƚŝŽŶŽŶ ƚŚĂƚƉƌŽũĞĐƚƐǁĞƌĞƚƌĂĐĞĚ͘ Ϯ͘Đ͘ ĂƐĞĚŽŶƚŚĞ,ƵŵĂŶZĞƐŽƵƌĐĞƐĞǀĞůŽƉŵĞŶƚ^ƚƌĂƚĞŐǇŝŶ >ĞŐŝƐůĂƚŝŽŶŽƌ ϯс ƚŚĞƵďƌŽǀŶŝŬͲEĞƌĞƚǀĂŽƵŶƚǇĨŽƌƚŚĞƉĞƌŝŽĚϮϬϭϲͲϮϬϮϬ͕ ƉŽůŝĐŝĞƐ ĚŽĐƵŵĞŶƚƐ͕ ƐĞǀĞƌĂůŵĞĂƐƵƌĞƐǁĂƐŝĚĞŶƚŝĨŝĞĚŝŶƉůĂĐĞůŝŬĞtŽƌŬĨŽƌĐĞ ƐƵƉƉŽƌƚŝŶŐ ĞǀŝĚĞŶĐĞĂŶĚ ĂĚĂƉƚĂƚŝŽŶƚŽ ĞĐŽŶŽŵŝĐ ŶĞĞĚƐ͕ ĂŶĚ ŵŽďŝůŝƚǇ ƉƌŽŵŽƚŝŽŶ͕ ŽĐĐƵƉĂƚŝŽŶĂů ŝŵƉƌŽǀŝŶŐƚƌĞŶĚƐ ǁŚŝůĞ ŝŶĐƌĞĂƐĞ ŽĨ ŽĐĐƵƉĂƚŝŽŶĂů ƐĂĨĞƚǇ ĨŽƌ Ăůů͘ dŚĞ ƐĂĨĞƚǇĨŽƌĂůů ŝŵƉůĞŵĞŶƚĂƚŝŽŶŽĨƚŚĞƐĞŵĞĂƐƵƌĞƐǁĂƐŵŽŶŝƚŽƌĞĚŝŶƚŚĞ ůĂƐƚϱǇĞĂƌƐ͘

78 2019 GSTC Destination Assessment - Dubrovnik

Ϯ͘Ě͘ ĂƐĞĚ ŽŶ ƚŚĞ ŶŽƚŝĨŝĞĚ ŵĂƚĞƌŝĂů͕ ƚŚĞ EĂƚŝŽŶĂů ƉŽůŝĐǇ ĨŽƌ >ĞŐŝƐůĂƚŝŽŶŽƌ ŐĞŶĚĞƌĞƋƵĂůŝƚǇǁĂƐĂĚŽƉƚĞĚĨŽƌƚŚĞƉĞƌŝŽĚϮϬϭϭͲϮϬϭϱ͕ ASSESSMENTƉŽůŝĐŝĞƐ METHODOLOGYϯс ĂĨƚĞƌǁŚŝĐŚĂƐŝŵŝůĂƌĚŽĐƵŵĞŶƚĂƚƚŚĞŶĂƚŝŽŶĂůůĞǀĞůĨŽƌƚŚĞ ƐƵƉƉŽƌƚŝŶŐĨĂŝƌ ĚŽĐƵŵĞŶƚƐ͕ ƐƵďƐĞƋƵĞŶƚƉĞƌŝŽĚǁĂƐŶŽƚĂĚŽƉƚĞĚ͘/ŶƚŚĞĂďƐĞŶĐĞŽĨĂ ǁĂŐĞƐĨŽƌĂůů͕ ĞǀŝĚĞŶĐĞĂŶĚ ůŽŶŐͲƚĞƌŵŶĂƚŝŽŶĂůƐƚƌĂƚĞŐǇ͕ƚŚĞƵƌŽƉĞĂŶŚĂƌƚĞƌĂŶĚƚŚĞ ŝŶĐůƵĚŝŶŐ ŝŵƉƌŽǀŝŶŐƚƌĞŶĚƐ ĂĚŽƉƚŝŽŶĂĐƚƐĞƌǀĞƐĂƐĂďĂƐŝĐŐƵŝĚĞƚŽĚƌĂĨƚŝŶŐƚŚĞŝƚǇΖƐ ǁŽŵĞŶ͕ǇŽƵƚŚ͕ ĂĐƚŝŽŶ ƉůĂŶ͘ ^Ž͕ ƚŚĞ ĐƚŝŽŶ ƉůĂŶ ŝƐ ĂůŝŐŶĞĚ ǁŝƚŚ ďŽƚŚ ĚŝƐĂďůĞĚ ĚŽĐƵŵĞŶƚƐͲƚŚĞEĂƚŝŽŶĂů^ƚƌĂƚĞŐǇĂŶĚƚŚĞŚĂƌƚĞƌ͘ůƐŽ͕ ƉĞŽƉůĞ͕ ŝƚǁĂƐŝĚĞŶƚŝĨŝĞĚƚŚĞĂƉƉůŝĐĂƚŝŽŶŽĨŶĂƚŝŽŶĂůůĞŐŝƐůĂƚŝŽŶĨŽƌ ŵŝŶŽƌŝƚŝĞƐ͕ĂŶĚ ĚŝƐĂďůĞĚƉĞŽƉůĞ͕ŵŝŶŽƌŝƚŝĞƐ͕ĂŶĚŽƚŚĞƌǀƵůŶĞƌĂďůĞ ŽƚŚĞƌ WŽƉƵůĂƚŝŽŶƐ͘ ǀƵůŶĞƌĂďůĞ ƉŽƉƵůĂƚŝŽŶƐ ϯ WƵďůŝĐ ϯ͘Ă͘^ǇƐƚĞŵ /ŶƚŚĞŝƚǇŽĨƵďƌŽǀŶŝŬ͕ƚŚĞŐŽǀĞƌŶĂŶĐĞŵŽĚĞůŝŶǀŽůǀĞƐ WĂƌƚŝĐŝƉĂƚŝŽŶ͗ ĨŽƌŝŶǀŽůǀŝŶŐ ĂůůƚŚĞƉĂƌƚŝĞƐŽŶƚŚĞĚĞĐŝƐŝŽŶͲŵĂŬŝŶŐƉƌŽĐĞƐƐ͕ĨŽůůŽǁŝŶŐ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ƉƵďůŝĐ͕ƉƌŝǀĂƚĞ͕ ƚŚĞƉƌŽĐĞƐƐĞƐƚŚĂƚĂƌĞŽƌŝŐŝŶĂƚĞĚĨƌŽŵƚŚĞŚŝƐƚŽƌǇŽĨƚŚĞ ŚĂƐĂƐǇƐƚĞŵƚŚĂƚ ĂŶĚĐŽŵŵƵŶŝƚǇ Ϯс ĐŝƚǇĂŶĚƚŚĞŶĞǁƌƵůĞƐŽĨƚŚĞƌŽĂƚŝĂŶZĞƉƵďůŝĐĂŶĚƚŚĞ ĞŶĐŽƵƌĂŐĞƐƉƵďůŝĐ ƐƚĂŬĞŚŽůĚĞƌƐŝŶ ĚŽĐƵŵĞŶƚƐĂŶĚ ƵƌŽƉĞĂŶhŶŝŽŶƌƵůĞƐ͘&ŽƌƚŚĞĞƐƚŝŶĂƚŝŽŶDĂŶĂŐĞŵĞŶƚ͕ ƉĂƌƚŝĐŝƉĂƚŝŽŶŝŶ ĚĞƐƚŝŶĂƚŝŽŶ ĞǀŝĚĞŶĐĞŽĨ ƚŚĞ ŵĂũŽƌ ŽƌŐĂŶŝǌĂƚŝŽŶ ŝƐ ƚŚĞ ƵďƌŽǀŶŝŬ dŽƵƌŝƐƚ ŽĂƌĚ͕ ĚĞƐƚŝŶĂƚŝŽŶ ŵĂŶĂŐĞŵĞŶƚ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ǁŚŝĐŚ ŚĂƐ ŝƚƐ ŽǁŶ ďŽĚŝĞƐ͗ dŚĞ dŽƵƌŝƐƚ ĐŽƵŶĐŝů͕ ƚŚĞ ƉůĂŶŶŝŶŐĂŶĚ ƉůĂŶŶŝŶŐĂŶĚ ^ƵƉĞƌǀŝƐŽƌǇŽĂƌĚĂŶĚƚŚĞƐƐĞŵďůǇ͘ůůƚŚĞďŽĚŝĞƐĂƌĞ ĚĞĐŝƐŝŽŶͲŵĂŬŝŶŐ ĚĞĐŝƐŝŽŶͲ ŵĂĚĞƵƉŽĨƉƌŽĨĞƐƐŝŽŶĂůƐĂŶĚŵĂũŽƌƐƚĂŬĞŚŽůĚĞƌƐŝŶƚŚĞ ŽŶĂŶŽŶŐŽŝŶŐ ŵĂŬŝŶŐ ƚŽƵƌŝƐŵŝŶĚƵƐƚƌǇŽĨƚŚĞŝƚǇŽĨƵďƌŽǀŶŝŬ͘ĂƐĞĚŽŶƚŚĞ ďĂƐŝƐ͘ stakeholder’s meetings and the interviews, the City has in ƉůĂĐĞĂƉƌŽĐĞƐƐĨŽƌŶŽƚŽŶůǇŝŶǀŽůǀŝŶŐĂůůƚŚĞƐƚĂŬĞŚŽůĚĞƌƐ ŝŶƚŚĞŵĂŶĂŐĞŵĞŶƚƉůĂŶŶŝŶŐĂŶĚĚĞĐŝƐŝŽŶŵĂŬŝŶŐďƵƚĂůƐŽ ƚŽŝŶŶŽǀĂƚĞŝŶƚŚĂƚŵĂƚƚĞƌƐ͘&ŽƌĞǆĂŵƉůĞ͕ĞǀĞƌǇǇĞĂƌŝŶ:ƵůǇ ƚŚĞ ŝƚǇ ŽĨ ƵďƌŽǀŶŝŬ ĂŶŶŽƵŶĐĞƐ ƉƵďůŝĐ ƚĞŶĚĞƌ ĨŽƌ ŝŶƐƚŝƚƵƚŝŽŶƐ͕ E'KƐ͕ ĂƌƚŝƐƚƐ ĞƚĐ͘ ƚŽ ƉƌŽƉŽƐĞ ĐƵůƚƵƌĂů ƉƌŽŐƌĂŵƐĨŽƌŶĞǆƚǇĞĂƌ͘KƌŐĂŶŝǌĞƌƐĐĂŶƉƌŽƉŽƐĞƉƌŽŐƌĂŵƐ ĂŶĚĨƵŶĚƐǁŚŝĐŚƚŚĞǇĂƐŬŝŶŽƌĚĞƌƚŽƌĞĂůŝǌĞƚŚĞƉƌŽŐƌĂŵ͘ dŚĞ ƵůƚƵƌĂů ŽƵŶĐŝů͕ ǁŚŝĐŚ ŝƐ ĂƉƉŽŝŶƚĞĚ ďǇ ƚŚĞ ŝƚǇ ŽƵŶĐŝů͕ĞǀĂůƵĂƚĞƐƚŚŽƐĞƉƌŽŐƌĂŵƐĂŶĚŐŝǀĞƐĂƉƌŽƉŽƐĂů ǁŚŝĐŚ ƉƌŽŐƌĂŵƐ ƚŽ ĨŝŶĂŶĐĞ ĂŶĚ ŝŶ ǁŚŝĐŚ ĂŵŽƵŶƚ͘ dŚĞ ƵůƚƵƌĂůŽƵŶĐŝůŝƐĐŽŶƐŝƐƚĞĚŽĨĐƵůƚƵƌĂůĞǆƉĞƌƚƐ͕ĂƌƚŝƐƚĂŶĚ ƉĞŽƉůĞ ǁŚŽ ĂƌĞ ĨĂŵŝůŝĂƌ ǁŝƚŚ ĚŝĨĨĞƌĞŶƚ ĂƌĞĂƐ ŽĨ ĐƵůƚƵƌĂů ĂĐƚŝǀŝƚŝĞƐ͕ ƐŽ ƚŚŝƐ ǁĂǇ ƚŚĞ ĐŝƚǇ ĂĚŵŝŶŝƐƚƌĂƚŝŽŶ ŐŝǀĞƐ ĨƵůů ĐƌĞĚŝƚ ƚŽ ƚŚĞ ĞǆƉĞƌƚƐ ƚŽ ŵŽĚĞů ƚŚĞ ĂŶŶƵĂů ĐƵůƚƵƌĂů ƉƌŽŐƌĂŵƐŽĨƚŚĞŝƚǇŽĨƵďƌŽǀŶŝŬ͘ůƐŽ͕ĞǀŝĚĞŶĐĞƐŚĂǀĞ ďĞĞŶ ĨŽƵŶĚ ŝŶ ƉůĂĐĞ ĐŽŶĐĞƌŶŝŶŐ ŽƉĞŶ ĚŝƐĐƵƐƐŝŽŶƐ ŽŶ ƐĞǀĞƌĂůŝŵƉŽƌƚĂŶƚŝƐƐƵĞƐŽĨƚŚĞƚŽƵƌŝƐŵƐƚƌĂƚĞŐǇƉůĂŶŶŝŶŐ ;ĚŝƐĐƵƐƐŝŽŶƐ ŽŶ ƵďƌŽǀŶŝŬ ^ƚƌĂƚĞŐǇ͕ WůĂŶŶŝŶŐ͕ ĞƚĐͿ͘ ,ŽǁĞǀĞƌ͕ŝƚƐŚŽƵůĚďĞŶŽƚĞĚƚŚĂƚƐŽŵĞE'KƐĂŶĚůŽĐĂů ƌĞƐŝĚĞŶĐĞƐŐƌŽƵƉƐĂƌĞĂƌŝƐŝŶŐŝƐƐƵĞƐŽŶƚŚĞŝŵƉůĞŵĞŶƚĞĚ ƉƌŽĐĞƐƐŽĨĚĞĐŝƐŝŽŶŵĂŬŝŶŐĂŶĚǁĂŶƚƐĂďƌŽĂĚĞƌŽƉĞƌĂƚŝŽŶ ŽĨƚŚĞŐŽǀĞƌŶĂŶĐĞƐƚƌƵĐƚƵƌĞ͕ƚĂŬŝŶŐŵŽƌĞŝŶĂĐĐŽƵŶƚƚŚĞ ŵĂũŽƌ ŝƐƐƵĞƐ ŽĨ ƚŚĞ ĐŝƚǇ͘ ƌĞǀŝĞǁ ŽĨ ǀĂƌŝŽƵƐ ŽƉŝŶŝŽŶƐ͕ ƐƚĂƚĞŵĞŶƚƐĂŶĚĚĂƚĂƚŚĂƚǁŝůůŚĞůƉƚŚĞƐƚĂŬĞŚŽůĚĞƌƐĂŶĚ ĚĞĐŝƐŝŽŶͲŵĂŬĞƌƐƚŽĚĞǀĞůŽƉƚŚĞƉůĂŶƚŚĂƚǁŝůůƌĞƐƉĞĐƚƚŚĞ ǀĂůƵĞŽĨƚŚĞŚŝƐƚŽƌŝĐĐŽƌĞĂƐĂůŝǀŝŶŐĐŝƚǇ͕ďƵƚĂƚƚŚĞƐĂŵĞ ƚŝŵĞĞŶĂďůĞŶŽƌŵĂůůŝǀŝŶŐĐŽŶĚŝƚŝŽŶƐĨŽƌƚŚĞ;ĞǆŝƐƚŝŶŐĂŶĚ ŶĞǁͿƉŽƉƵůĂƚŝŽŶŝŶƚŚĞŚŝƐƚŽƌŝĐĐĞŶƚĞƌ͘/ƚƐŚŽƵůĚďĞĐůĞĂƌ ƚŚĂƚ ƚŚĞ ŚŝƐƚŽƌŝĐ ĐŝƚŝĞƐ ǁŝƚŚŽƵƚ ƉĞƌŵĂŶĞŶƚ ƉŽƉƵůĂƚŝŽŶ͕ ĨŝůůĞĚǁŝƚŚǀŝƐŝƚŽƌƐĐĂŶŶŽƚĐŽŶƚŝŶƵĞƚŽůŝǀĞ͘dŚĞǇĂƌĞĨĂĐŝŶŐ

2019 GSTC Destination Assessment - Dubrovnik 79

ŵĂũŽƌ ƉƌŽďůĞŵƐ ŽĨ ǁŚŝĐŚ ƚŚĞ ŵŽƐƚ ŝŵƉŽƌƚĂŶƚ ŝƐ ƚŚĞ increasing depopulation. The process of “departing” from ƚŚĞĐŝƚǇŝƐĂƉƌŽĐĞƐƐŝŶǁŚŝĐŚŽŶĐĞůŝǀĞůǇĐŝƚǇďĞĐŽŵĞƐĂ ŵƵƐĞƵŵ ĂŶĚ ŽŶůǇ Ă ƐǇŵďŽů Žƌ Ă Ĩŝůŵ ƐĐĞŶĞ͕ ĂŶ ĞŵƉƚǇ ƐĐĞŶĞ ĨŽƌ ƚŚĞ ƉĞƌĨŽƌŵĂŶĐĞ ĂŶĚ ƉƌŽĚƵĐƚŝŽŶ ŽĨ ĚŝĨĨĞƌĞŶƚ ĂƚƚƌĂĐƚŝŽŶƐ ĂŶĚ ůĞƐƐĂ ƉůĂĐĞ ƚŽ ůŝǀĞ ŝŶ͘ ĐŽŵƉƌĞŚĞŶƐŝǀĞ DĂŶĂŐĞŵĞŶƚƉůĂŶǁŽƵůĚĐŽŶƐŝĚĞƌƚŚĞǁŝůůŝŶŐŶĞƐƐŽĨƚŚĞ ĞǆŝƐƚŝŶŐƉŽƉƵůĂƚŝŽŶƚŽƉĂƌƚŝĐŝƉĂƚĞŝŶƚŚĞƉƌŽĚƵĐƚŝŽŶŽĨƚŚĞ ƉůĂŶĂŶĚƚŽĐŽŶƚƌŝďƵƚĞǁŝƚŚƚŚĞŝƌƐƵŐŐĞƐƚŝŽŶƐĂŶĚƉƌĂĐƚŝĐĂů ĂĐƚŝŽŶƐ͘ůƐŽ͕ƚŚŝƐŝƐĂůƐŽƉĂƌƚŽĨƚŚĞZƚĐƚŝŽŶWůĂŶǁŝƚŚ ƚŚĞĨŝƌƐƚƐĞǀĞƌĂůŐŽĂůƐŽĨƚŚĞŝŶƚĞƌǀĞŶƚŝŽŶůŽŐŝĐĨŽĐƵƐĞĚŽŶ ƉĂƌƚŝĐŝƉĂƚŝŽŶĂŶĚŐŽŽĚŐŽǀĞƌŶĂŶĐĞŵŽĚĞůƐŝŶǁĞůůďĞŝŶŐŽĨ ůŽĐĂů ƉĞŽƉůĞ ĂŶĚ ĐŽŵŵƵŶŝƚǇ ĂŶĚ ĐĂƉĂĐŝƚǇ ďƵŝůĚŝŶŐ ĂĐƚŝǀŝƚŝĞƐĂƐǁĞůůĂƐŝŶĚĞƐƚŝŶĂƚŝŽŶŵĂŶĂŐĞŵĞŶƚĂĐƚŝǀŝƚŝĞƐ͘ WĂƌƚŝĐŝƉĂƚŝǀĞďƵĚŐĞƚŝŶŐƉƌŽĐĞƐƐŝƐƐƚĂƌƚĞĚͲƉŝůŽƚǁĂƐĚŽŶĞ ŝŶ ƵďƌŽǀŶŝŬ WƌŝŵĂƌǇ ƐĐŚŽŽůƐ ĚƵƌŝŶŐ ϮϬϭϵ͕ ŐŽŝŶŐ ŽŶ ƚŚƌŽƵŐŚ ϮϬϮϬ ƵůƚƵƌĂů ŽƵŶĐŝůƐ ĂƌĞ ϱ Ͳ ĚŝǀŝĚĞĚ ŝŶ ϱ ĚŝĨĨĞƌĞŶƚĨŝĞůĚƐŽĨĂƌƚͲƵĚŝŽǀŝƐƵĂů͕DƵƐĞƵŵͲŐĂůůĞƌŝĞƐĂŶĚ heritage protection, Theatre and Dance, Literature… to ƚŚĞŵ E'KƐ ĂƌĞ ĂĚĚƌĞƐƐŝŶŐ ŽĨĨĞƌŝŶŐ ƉƌŽŐƌĂŵƐ͕ ƚŚĞ ƐĞůĞĐƚŝŽŶŝƐŵĂĚĞďǇŵĞŵďĞƌƐ͕ĨŝŶĂůĚĞĐŝƐŝŽŶĂƉƉƌŽǀĞĚ ďǇ ƚŚĞ ŝƚǇ ŽĨ ƵďƌŽǀŶŝŬ ŽƵŶĐŝů͘ dŚƵƐ͕ Ă ŵŽƌĞ ĐŽŵƉƌĞŚĞŶƐŝǀĞ ĞǀĂůƵĂƚŝŽŶ ŽĨ ƚŚŝƐ ƉƌŽĐĞƐƐ ƐŚŽƵůĚ ďĞ ƉƌĞƐĞŶƚĞĚ͕ǁŝƚŚƌĞƐƵůƚƐĂŶĚƚĂƌŐĞƚƐ͘ ϯ͘ď͘WƵďůŝĐ ĂƐĞĚŽŶƚŚĞĨŝŶĚŝŶŐƐĨƌŽŵƚŚĞĂƐƐĞƐƐŵĞŶƚ͕ĞǀŝĚĞŶĐĞƐŽĨ ŵĞĞƚŝŶŐ;ƐͿƚŽ meetings’ requirement for destination manĂŐĞŵĞŶƚ ĚŝƐĐƵƐƐ ŝƐƐƵĞƐŚĂǀĞďĞĞŶĨŽƵŶĚ͕ĂƚůĞĂƐƚŽŶĐĞƉĞƌǇĞĂƌ͘,ŽǁĞǀĞƌ͕

ĚĞƐƚŝŶĂƚŝŽŶ ŵŽƌĞĚĂƚĂƐŚŽƵůĚďĞƉƌŽǀŝĚĞĚŝŶŽƌĚĞƌƚŽďĞũƵƐƚŝĨŝĞĚ͘Ɛ ϭс ŵĂŶĂŐĞŵĞŶƚ ĂŶĞǆĂŵƉůĞŽĨƐƵĐŚĂƉƌĂĐƚŝĐĂůŽĐĐĂƐŝŽŶĨŽƌĚŝƐĐƵƐƐŝŽŶͬ ĚŽĐƵŵĞŶƚƐĞǆŝƐƚ ŝƐƐƵĞƐĞĂĐŚ ŵĞĞƚŝŶŐǁĂƐƚŚĞWƌŽũĞĐƚZĞƐƉĞĐƚƚŚĞŝƚǇĚǀŝƐŽƌǇŽĂƌĚ ǇĞĂƌ ĂŶĚ ƐƚĂŬĞŚŽůĚĞƌ ŵĞĞƚŝŶŐƐ͘ >ŝƐƚ ŽĨ ƉĂƌƚŝĐŝƉĂŶƚƐ͕ ĐŽůůĞĐƚĞĚ ĨĞĞĚďĂĐŬƐ ĨƌŽŵ ƉĂƌƚŝĐŝƉĂŶƚƐ ƚŚƌŽƵŐŚ ĚŝƐĐƵƐƐŝŽŶƐ͕ ŝŶƚĞƌǀŝĞǁƐĂŶĚƋƵĞƐƚŝŽŶŶĂŝƌĞƐ͘dŚĞŝŶƉƵƚƐĂƌĞŝŶƚĞŐƌĂƚĞĚ ŝŶƚŽWƌŽƉŽƐĂůŽĨƚŚĞWƌŽũĞĐƚZĞƐƉĞĐƚƚŚĞŝƚǇĐƚŝŽŶWůĂŶ ĨŽƌ ƚŚĞ ƉĞƌŝŽĚ ƵƉ ƚŽ ϮϬϮϱ͘ /Ŷ ĂŶǇ ĐĂƐĞ͕ ŝƚ ŚĂƐ ďĞĞŶ ĞŵƉŚĂƐŝǌĞĚďǇƚŚĞůŽĐĂůƌĞƐŝĚĞŶĐĞƐƚŚĞŝŵƉŽƌƚĂŶĐĞĨŽƌƚŚĞ ƌĞǀŝƚĂůŝǌĂƚŝŽŶ ŽĨ ƚŚĞ KůĚ ŝƚǇ ƚŚĂƚ ƚŚĞ ŝŶŚĂďŝƚĂŶƚƐ ĂƌĞ ŵŽƚŝǀĂƚĞĚƚŽĐŽŶƚŝŶƵĞƚŽůŝǀĞŝŶƚŚĞŚŝƐƚŽƌŝĐĐŽƌĞĂƐƚŚĞǇ ĂƌĞĂƚƚĂĐŚĞĚƚŽŝƚĂŶĚŝƚƐĐƵůƚƵƌĂůĂŶĚŚŝƐƚŽƌŝĐĂůĂƌƚĞĨĂĐƚƐ͘ dŚĞǇǁŽƵůĚůŝŬĞƚŽŝŶĐƌĞĂƐĞƚŚĞƋƵĂůŝƚǇŽĨůŝĨĞƚŚƌŽƵŐŚƚŚĞ ĞŶĨŽƌĐĞŵĞŶƚ ŽĨ ĚŝĨĨĞƌĞŶƚ ŵĞĂƐƵƌĞƐ͕ ůŝŬĞ ƚŚĞ ŽŶĞƐ ŵĞŶƚŝŽŶĞĚĞĂƌůŝĞƌ͘ ϰ >ŽĐĂůĐŽŵŵƵŶŝƚǇ ϰ͘Ă͘ZĞŐƵůĂƌ /ƚ ǁĂƐ ŝĚĞŶƚŝĨŝĞĚ ƚŚĞ ŶĞĞĚ ĨŽƌ ƌĞŐƵůĂƌ ŵŽŶŝƚŽƌŝŶŐ ŽĨ ƚŚĞ ŽƉŝŶŝŽŶ͗ ĐŽůůĞĐƚŝŽŶ͕ resident’s feedback. What was proved is that there is not >ŽĐĂů ŵŽŶŝƚŽƌŝŶŐ͕ Ă ƉĞƌŵĂŶĞŶƚ ƉƌŽĐĞƐƐ ŝŶ ƉůĂĐĞ͕ ĞŶŽƵŐŚ ĂŶĚ ƌĞŐƵůĂƌ ďƵƚ communities’ ƌĞĐŽƌĚŝŶŐ͕ĂŶĚ ϭс ŵŽƌĞ Ă ĨŝĞůĚ ŽĨ ƐĐŝĞŶƚŝĨŝĐ ƌĞƐĞĂƌĐŚ ďǇ ƐĞǀĞƌĂů ĚŝĨĨĞƌĞŶƚ ĂƐƉŝƌĂƚŝŽŶƐ͕ ƉƵďůŝĐ ĚŽĐƵŵĞŶƚƐĞǆŝƐƚ ŽƌŐĂŶŝǌĂƚŝŽŶƐ͕ĞƐƉĞĐŝĂůůǇƚŚĞŽůĚĐŝƚǇŽĨƵďƌŽǀŶŝŬ͘EŽƚƐŽ ĐŽŶĐĞƌŶƐ͕ĂŶĚ ƌĞƉŽƌƚŝŶŐŽĨ ŵĂŶǇƐƚƵĚŝĞƐŚĂǀĞďĞĞŶĞǆĞĐƵƚĞĚĨŽƌƚŚĞƌĞƐƚŽĨƚŚĞĐŝƚǇ͕ ƐĂƚŝƐĨĂĐƚŝŽŶǁŝƚŚ ĚĂƚĂŽŶ ǁŚŝĐŚǁĂƐĂŶŝƐƐƵĞŽŶŵŽŶŝƚŽƌŝŶŐ͘ůƐŽ͕ŵĂŶǇĐŽŶƐƵůƚĂƚŝŽŶ ĚĞƐƚŝŶĂƚŝŽŶ ƌĞƐŝĚĞŶƚ ƉƌŽĐĞƐƐĞƐŚĂǀĞďĞĞŶĞǆĞĐƵƚĞĚĨŽƌŵĂŶǇŝŵƉŽƌƚĂŶƚŝƐƐƵĞƐ͕ ŵĂŶĂŐĞŵĞŶƚĂƌĞ ĂƐƉŝƌĂƚŝŽŶƐ͕ ůŝŬĞƵďƌŽǀŶŝŬ^ƚƌĂƚĞŐǇ͕ĐƚŝŽŶWůĂŶŶŝŶŐ͕ĞƚĐ͘/ƚŵƵƐƚďĞ ƌĞŐƵůĂƌůǇ ĐŽŶĐĞƌŶƐĂŶĚ ĐůĞĂƌ ƚŚĂƚ ĐŽŵƉƌĞŚĞŶƐŝŽŶ ŽĨ residents’ perceptions is ŵŽŶŝƚŽƌĞĚ͕ ƐĂƚŝƐĨĂĐƚŝŽŶ ĐƌƵĐŝĂů ĨŽƌƌĞĂůŝƐĂƚŝŽŶ ŽĨ ĂĚĞƋƵĂƚĞƚŽƵƌŝƐŵ ĚĞǀĞůŽƉŵĞŶƚ ƌĞĐŽƌĚĞĚĂŶĚ ǁŝƚŚ ĂŶĚĨŽƌŵƵƚƵĂůƐĂƚŝƐĨĂĐƚŝŽŶŽĨƚŽƵƌŝƐŵĚĞŵĂŶĚĂŶĚƐƵƉƉůǇ͘

80 2019 GSTC Destination Assessment - Dubrovnik

ƉƵďůŝĐůǇƌĞƉŽƌƚĞĚ ĚĞƐƚŝŶĂƚŝŽŶ Therefore, the aim is to test the model of residents’ ŝŶĂƚŝŵĞůǇ ŵĂŶĂŐĞŵĞŶƚ ƉĞƌĐĞƉƚŝŽŶƐ ŽĨ ĞĐŽŶŽŵŝĐ͕ ƐŽĐŝŽͲĐƵůƚƵƌĂů ĂŶĚ ŵĂŶŶĞƌ͘ASSESSMENT METHODOLOGYĞŶǀŝƌŽŶŵĞŶƚĂůŝŵƉ ĂĐƚƐŽĨƚŽƵƌŝƐŵŽŶƚŚĞŝƌ΀ƵŶ΁ƐƵƉƉŽƌƚĨŽƌ ƐƉĞĐŝĨŝĐĨŽƌŵŽĨƚŽƵƌŝƐŵĚĞǀĞůŽƉŵĞŶƚ͘ůůƚŚĞĨŝŶĚŝŶŐƐƐŽ ĨĂƌŝŶĚŝĐĂƚĞƚŚĂƚƚŚĞƌĞĂƌĞƚǁŽŐƌŽƵƉƐŽĨƐƚĂŬĞŚŽůĚĞƌƐǁŝƚŚ ƚŚĞ ŵĂũŽƌ ƌĞƐƉŽŶƐŝďŝůŝƚǇ ĨŽƌ ƉƌŽƚĞĐƚŝŽŶ ŽĨ ƚŽƵƌŝƐŵ development factors: the ‘directly related’ and ‘indirectly related’ ones. Ŷ ĞǆĂŵƉůĞ ŽĨ ƐƵĐŚ ĂŶ ĂƉƉƌŽĂĐŚ ŝƐ Ă ƐƚƵĚǇ ƚŚĂƚ ǁĂƐ ĐŽŶĚƵĐƚĞĚĨŽƌƚŚĞ/ŶƐƚŝƚƵƚĞĨŽƌZĞƐƚŽƌĂƚŝŽŶŽĨƵďƌŽǀŶŝŬ ;KͿƵƐŝŶŐƐĞǀĞƌĂůƐŽĐŝĂůƌĞƐĞĂƌĐŚŵĞƚŚŽĚƐĚƵƌŝŶŐϮϬϭϲ ĂŶĚ ϮϬϭϳ͕ ĂƐ ƚŚĞ ďĂƐŝƐ ĨŽƌ ƚŚĞ DĂŶĂŐĞŵĞŶƚ ƉůĂŶ ĨŽƌ ŚŝƐƚŽƌŝĐ ĐŽƌĞ ŽĨ ƵďƌŽǀŶŝŬ͘dŚĞĂŝŵ ŽĨƚŚĞ ƐƚƵĚǇǁĂƐƚŽ ŐĂƚŚĞƌ ƌĞůĞǀĂŶƚ ĚĂƚĂ ŽŶ ƚŚĞ ŵŽƐƚ ŝŵƉŽƌƚĂŶƚ ĂƐƉĞĐƚƐ ŽĨ ƌĞǀŝƚĂůŝǌĂƚŝŽŶ ŽĨ ƚŚĞ ŚŝƐƚŽƌŝĐ ĐĞŶƚĞƌ ŽĨ ƵďƌŽǀŶŝŬ ƚŚĂƚ ŝƐ ĨĂĐŝŶŐŵĂũŽƌƉƌŽďůĞŵƐŽĨƚŽƵƌŝƐƚĐŝƚŝĞƐ͗ƐŝŐŶŝĨŝĐĂŶƚůŽƐƐŽĨ ƉŽƉƵůĂƚŝŽŶ ĂŶĚ ĚĞƚĞƌŝŽƌĂƚŝŽŶ ŽĨ ƋƵĂůŝƚǇ ŽĨ ůŝĨĞ ŽĨ ŝŶŚĂďŝƚĂŶƚƐ͕ƚŽƵƌŝƐƚĐƌŽǁĚƐĂŶĚƉŽůůƵƚŝŽŶ͘dŚĞĂŝŵǁĂƐƚŽ ŐŝǀĞ ĨŽĐƵƐ ƚŽ ůŽĐĂů ĐŽŵŵƵŶŝƚǇ ŶĞĞĚƐ ĂŶĚ ƵƌŐĞ ĨŽƌ ƐƵƐƚĂŝŶĂďůĞ ƚŽƵƌŝƐŵ ƐŽůƵƚŝŽŶƐ͕ ďĂƐĞĚ ŽŶ ƚŚĞ ďĂůĂŶĐĞ ďĞƚǁĞĞŶ ůŽĐĂů ĐŽŵŵƵŶŝƚǇ͕ ƚŽƵƌŝƐŵ ĂŶĚ ƉƌĞƐĞƌǀĂƚŝŽŶ ŽĨ ǁŽƌůĚŚĞƌŝƚĂŐĞƐŝƚĞƉƌŽƚĞĐƚĞĚďǇhE^KͲƚŚĞKůĚŝƚǇŽĨ Dubrovnik, the ”Pearl of Adriatic” as a living city, not only ĂŶ ĞĐŽŶŽŵŝĐ ƌĞƐŽƵƌĐĞ ĂŶĚ ƚŽƵƌŝƐƚ ĂƚƚƌĂĐƚŝŽŶ͘ ^ƉĞĐŝĂů ĂƚƚĞŶƚŝŽŶǁĂƐĚĞǀŽƚĞĚƚŽƚŚĞƐƚƵĚǇŽĨƋƵĂůŝƚǇŽĨůŝĨĞĂŶĚ ƚŚĞ ƌĞůĂƚŝŽŶƐ ďĞƚǁĞĞŶ ƚŽƵƌŝƐŵ ĂŶĚ ĞǀĞƌǇĚĂǇ ůŝĨĞ ŽĨ ŝŶŚĂďŝƚĂŶƚƐĂŶĚƚŽƚŚĞĨŽƌŵƵůĂƚŝŽŶŽĨƚŚĞƉƌŽƉŽƐŝƚŝŽŶƐĨŽƌ ƐŽůǀŝŶŐ ƚŚĞŝƌ ĞǀĞƌǇĚĂǇ ƉƌŽďůĞŵƐ͕ ƐƵĐŚ ĂƐ͗ ƚŚĞ ůĂĐŬ ŽĨ ĂĚĞƋƵĂƚĞĨĂĐŝůŝƚŝĞƐĂŶĚƐĞƌǀŝĐĞƐĨŽƌƚŚĞƉŽƉƵůĂƚŝŽŶůŝǀŝŶŐŝŶ ƚŚĞŚŝƐƚŽƌŝĐĐĞŶƚĞƌ;ĨŽƌĞǆĂŵƉůĞƐƚŽƌĞƐͿ͕ƚŚĞĚĞƚĞƌŝŽƌĂƚŝŽŶ ŽĨƉƵďůŝĐƐƉĂĐĞƐ;ƐƚƌĞĞƚƐĂŶĚƐƋƵĂƌĞƐƌĞƋƵŝƌĞƌĞƉĂŝƌǁŽƌŬ͕ ŶĞǁ ƉĂǀĞŵĞŶƚƐ ĂŶĚ ĂĚũƵƐƚŵĞŶƚƐ ĨŽƌ ĞůĚĞƌůǇ ƉĞƌƐŽŶƐ Žƌ ĚŝƐĂďůĞĚͿ͕ ƉƌŝǀĂƚŝǌĂƚŝŽŶ ŽĨ ƉƵďůŝĐ ƐƉĂĐĞƐ ĂŶĚ ŽǀĞƌ ĐƌŽǁĚĞĚŶĞƐƐĂŶĚƚŽƵƌŝƐƚŝĨŝĐĂƚŝŽŶĂƐǁĞůůĂƐĚĞƉŽƉƵůĂƚŝŽŶ ŽĨƚŚĞĐĞŶƚĞƌĂƐǁĞůůĂƐŵĂŶǇŽƚŚĞƌƉƌŽďůĞŵƐ͘ ƐĂĐŽŶĐůƵƐŝŽŶŝƐƚŚĂƚƵŶĐŽŶƚƌŽůůĞĚƚŽƵƌŝƐŵĞǆƉĂŶƐŝŽŶŚĂƐ impact on residents’ life and on their [un]support for ƐƉĞĐŝĨŝĐĨŽƌŵŽĨƚŽƵƌŝƐŵĚĞǀĞůŽƉŵĞŶƚ͘ ϰ͘ď͘ &ŽůůŽǁŝŶŐ Ăůů ƚŚĞ ĞǀŝĚĞŶĐĞƐ ĨƌŽŵ ƚŚĞ ĞǆĞĐƵƚĞĚ ŽůůĞĐƚŝŽŶ͕ ƐƚĂŬĞŚŽůĚĞƌƐŵĞĞƚŝŶŐĂŶĚĚŽĐƵŵĞŶƚƐĞǀĂůƵĂƚŝŽŶ͕ŝƚĐŽƵůĚ ŵŽŶŝƚŽƌŝŶŐ͕ ďĞ ƐƚĂƚĞĚ ƚŚĂƚ ĐŽůůĞĐƚŝŽŶ͕ ŵŽŶŝƚŽƌŝŶŐ͕ ƌĞĐŽƌĚŝŶŐ ŽĨ ĚĂƚĂ ƌĞĐŽƌĚŝŶŐ͕ĂŶĚ ŽĐĐƵƌƐŝŶĂƚŝŵĞůǇŵĂŶŶĞƌ͕ŝŶƚŚĞŽƌǇĂŶĚƉƌĂĐƚŝĐĞ͕ǁŝƚŚŶŽ ƉƵďůŝĐ ĞǀŝĚĞŶĐĞĚĨŽƌĞĨĨŝĐŝĞŶƚƉƵďůŝĐƌĞƉŽƌƚŝŶŐ͘tŚĂƚƐŽŵĞĐŽƵůĚ ƌĞƉŽƌƚŝŶŐŽĨ ƐĞĞŵŽƌĞŝƐĐŽŶƐƵůƚĂƚŝŽŶƐĂŶĚǁŽƌŬƐŚŽƉƐ͕ǁŝƚŚƌĞƉŽƌƚŝŶŐ ĚĂƚĂŽĐĐƵƌƐŝŶ ϭс ďƵƚŶŽƚŝŶĂƐƉĞĐŝĨŝĐƚŝŵĞĨƌĂŵĞ;ĂƚůĞĂƐƚƚŚĞƌĞǁĞƌĞŶŽƚ ĂƚŝŵĞůǇ ĚŽĐƵŵĞŶƚƐĞǆŝƐƚ ŝĚĞŶƚŝĨŝĞĚ ŝŶ ƚŚĞ ƚŝŵĞ ŽĨ ƚŚĞ ŐŝǀĞŶ ĂƐƐĞƐƐŵĞŶƚͿ͘ /Ŷ ƚŚĞ ŵĂŶŶĞƌ ĞǆĂŵƉůĞŽĨϰ͘Ă͕ƚŚĞƐƚƵĚǇďĞŐƵŶǁŝƚŚĂĚĞƐŬƌĞƐĞĂƌĐŚŽĨ ĚĂƚĂĐŽůůĞĐƚĞĚŝŶǁŽƌŬƐŚŽƉƐŽƌŐĂŶŝǌĞĚĂŶĚĐŽŶĚƵĐƚĞĚďǇ ƚŚĞ /ŶƐƚŝƚƵƚĞ ĨŽƌ ZĞƐƚŽƌĂƚŝŽŶ ŽĨ ƵďƌŽǀŶŝŬ͕ ǁŚŝĐŚ ǁĂƐ ĨŽůůŽǁĞĚďǇĨŽĐƵƐŐƌŽƵƉƐĂŶĚŝŶĚŝǀŝĚƵĂůŝŶƚĞƌǀŝĞǁƐǁŝƚŚ ƐĞůĞĐƚĞĚ ƌĞƐƉŽŶĚĞŶƚƐ ;ĐŝƚŝǌĞŶƐ͕ E'KƐ͕ ĞĚƵĐĂƚŝŽŶĂů ĂŶĚ ŽƚŚĞƌŝŶƐƚŝƚƵƚŝŽŶƐǁŚŝĐŚĂƌĞƐŝƚƵĂƚĞĚŝŶƚŚĞŚŝƐƚŽƌŝĐĐĞŶƚĞƌ ŽƌƚŚĞďƵĨĨĞƌǌŽŶĞͿĂŶĚŝŶƚĞƌŶĂůĐĞŶƐƵƐŽĨƚŚĞƉŽƉƵůĂƚŝŽŶ ůŝǀŝŶŐŝŶƚŚĞĐĞŶƚĞƌƉƌŽǀŝĚŝŶŐƌĞůĞǀĂŶƚĚĂƚĂĨŽƌƚŚĞƐƵƌǀĞǇ

2019 GSTC Destination Assessment - Dubrovnik 81

ŽĨƚŚĞƋƵĂůŝƚǇŽĨůŝĨĞŝŶƚŚĞŚŝƐƚŽƌŝĐĐĞŶƚĞƌŽĨƵďƌŽǀŶŝŬ͘ DŽƌĞ ĂĐƚŝŽŶƐ ƐŚŽƵůĚ ďĞ ĚĞƐŝŐŶĞĚ ĂŶĚ ĞǆĞĐƵƚĞĚ ĨŽƌ ƚŚĞ ƉƵďůŝĐƌĞƉŽƌƚŝŶŐŽĨƚŚĞŽƵƚĐŽŵĞƐ͘ ϱ >ŽĐĂůĂĐĐĞƐƐ͗ ϱ͘Ă͘WƌŽŐƌĂŵƐ /ŶƚŚĞĐŝƚǇŽĨƵďƌŽǀŶŝŬ͕ŵĂŶǇŶĂƚƵƌĂůĂŶĚĐƵůƚƵƌĂůƐŝƚĞƐ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ƚŽŵŽŶŝƚŽƌ͕ ŚĂǀĞďĞĞŶŝĚĞŶƚŝĨŝĞĚ͘&ŽƌŵŽƐƚŽĨƚŚĞŵ͕ƐĞǀĞƌĂůƉƌŽŐƌĂŵƐ ŵŽŶŝƚŽƌƐ͕ƉƌŽƚĞĐƚƐ ƉƌŽƚĞĐƚ͕ĂŶĚ ŚĂǀĞ ďĞĞŶ ŝŶƚƌŽĚƵĐĞĚ ƚŽ ƉƌŽƚĞĐƚ ĂŶĚ ƌĞŚĂďŝůŝƚĂƚĞ Žƌ ĂŶĚǁŚĞŶ ƌĞŚĂďŝůŝƚĂƚĞŽƌ Ϯс ƌĞƐƚŽƌĞ ƉƵďůŝĐ ĂĐĐĞƐƐ ďǇ ůŽĐĂůƐ ĂŶĚ ĚŽŵĞƐƚŝĐ ǀŝƐŝƚŽƌƐ͘ ŶĞĐĞƐƐĂƌǇ ƌĞƐƚŽƌĞƉƵďůŝĐ ĚŽĐƵŵĞŶƚƐĂŶĚ ƐƉĞĐŝĂůůǇĨŽƌƚŚĞŽůĚĐŝƚǇ͕ǁŚŝĐŚŝƐƵŶĚĞƌƚŚĞhE^K^ŝƚĞ ƌĞŚĂďŝůŝƚĂƚĞƐŽƌ ĂĐĐĞƐƐďǇůŽĐĂůƐ ĞǀŝĚĞŶĐĞŽĨ ZƵůĞƐ͕ ŵĂũŽƌ ƉƌŽďůĞŵƐ ŝŶĚŝĐĂƚĞĚ ŝŶ ǀĂƌŝŽƵƐ ǁŽƌŬƐŚŽƉƐ ƌĞƐƚŽƌĞƐůŽĐĂů ĂŶĚĚŽŵĞƐƚŝĐ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŝŶĐůƵĚĞĚ ƚŚĞ ĨŽůůŽǁŝŶŐ͗ ĐŽŵŵƵŶĂů ƉƌŽďůĞŵƐ ;ŐĂƌďĂŐĞ͕ ĐŽŵŵƵŶŝƚǇĂĐĐĞƐƐ ǀŝƐŝƚŽƌƐƚŽ ŶŽŝƐĞ͕ ƚŚĞ ůĂĐŬ ŽĨ ƉƵďůŝĐ ƐĂŶŝƚĂƌǇ ƵŶŝƚƐͿ͖ ŝŶĨƌĂƐƚƌƵĐƚƵƌĂů ƚŽŶĂƚƵƌĂůĂŶĚ ŶĂƚƵƌĂůĂŶĚ ƉƌŽďůĞŵƐ;ŐĞŶĞƌĂůĚĞƚĞƌŝŽƌĂƚŝŽŶŽĨƐƚƌƵĐƚƵƌĂůĐŽŵƉŽŶĞŶƚƐ ĐƵůƚƵƌĂůƐŝƚĞƐ͘ ĐƵůƚƵƌĂůƐŝƚĞƐ ŽĨƚŚĞĐŝƚǇƐƵĐŚĂƐĞůĞĐƚƌŝĐŝƚǇ͕ǁĂƚĞƌŽƌƐĞǁĞƌĂŐĞƐǇƐƚĞŵ͕ ĚĞƚĞƌŝŽƌĂƚŝŽŶ ŽĨ ƐƚƌĞĞƚƐ͕ ƉĂǀĞŵĞŶƚƐ Žƌ ƉƌŽďůĞŵƐ ǁŝƚŚ ƉĂƌŬŝŶŐůŽƚƐĂƐƉĂƌƚŽĨŐĞŶĞƌĂůĚĞƚĞƌŝŽƌĂƚŝŽŶŽĨƋƵĂůŝƚǇŽĨ ůŝĨĞŽĨŝŶŚĂďŝƚĂŶƚƐͿ͕ƉƌŽďůĞŵƐĐŽŶŶĞĐƚĞĚǁŝƚŚĞŵĞƌŐĞŶĐǇ ƐŝƚƵĂƚŝŽŶƐ;ƚŚĞůĂĐŬŽĨĞŵĞƌŐĞŶĐǇƉůĂŶƐĨŽƌŝŶƚĞƌǀĞŶƚŝŽŶƐ ĂŶĚƚŚĞƉƌŽďůĞŵŽĨĂĐĐĞƐƐŽĨĞŵĞƌŐĞŶĐǇǀĞŚŝĐůĞƐƐƵĐŚĂƐ ĂŵďƵůĂŶĐĞŽƌĨŝƌĞďƌŝŐĂĚĞƐͿ͖ƉƌŽďůĞŵƐŽĨƚŚĞƵƐĞŽĨĐŝƚǇ ƐƉĂĐĞ;ƉƌŽďůĞŵƐŽĨĨƌĞĞŵŽǀĞŵĞŶƚŝŶƉƵďůŝĐƐƉĂĐĞǁŚŝĐŚ ŝƐ ĐŽŶŐĞƐƚĞĚ ǁŝƚŚ ƌĞƐƚĂƵƌĂŶƚƐ ĂŶĚ ƚĞƌƌĂĐĞƐͿ ǁŚŝĐŚ ŝƐ ĐŽŶŶĞĐƚĞĚ ƚŽ ƉƌŽďůĞŵƐ ŽĨ ĂǀĂŝůĂďŝůŝƚǇ ŽĨ ƐĞƌǀŝĐĞƐ ;ŝŶĂĚĞƋƵĂƚĞƐĞƌǀŝĐĞƐĂŶĚŐŽŽĚƐŽĨĨĞƌĞĚŝŶƐŚŽƉƐĞƐƉĞĐŝĂůůǇ ƚŚĞŽŶĞƐůĂĐŬŝŶŐƉƌŽǀŝƐŝŽŶƐĨŽƌƚŚĞĞǀĞƌǇĚĂǇŶĞĞĚƐŽĨůŽĐĂů ƉŽƉƵůĂƚŝŽŶ ƉĞƌŵĂŶĞŶƚůǇ ůŝǀŝŶŐ ŝŶ ƚŚĞ ŽůĚ ĐŝƚǇͿ ĨŝŶĂŶĐŝĂů ƉƌŽďůĞŵƐ;ƚŚĞĐŽƐƚŽĨůŝǀŝŶŐŝŶƚŚĞĐĞŶƚĞƌŝƐŵƵĐŚŚŝŐŚĞƌĨŽƌ ĐŝƚŝǌĞŶƐͿĂŶĚƉƌŽďůĞŵƐĐŽŶŶĞĐƚĞĚǁŝƚŚůĂƌŐĞƌƐŽĐŝĂůŝƐƐƵĞƐ ;ŶŽŶͲĐŽŵƉůŝĂŶĐĞǁŝƚŚůĂǁƐĂŶĚƌĞŐƵůĂƚŝŽŶƐ͕ŵŝŐƌĂƚŝŽŶŽĨ ƚŚĞŝŶŚĂďŝƚĂŶƚƐŽĨƚŚĞĐĞŶƚĞƌƚŽŽƚŚĞƌĐŝƚǇĂƌĞĂƐĂŶĚƚŚĞ ůŝŬĞͿ͘ ŽŶĐĞƌŶŝŶŐƐŽŵĞǁŝĚĞƌĂƐƉĞĐƚƐŽĨƚŚĞŝŵƉƌŽǀĞŵĞŶƚŽĨůŝĨĞ ŝŶƚŚĞŚŝƐƚŽƌŝĐĞŶƚƌĞƚŚĞĨŽůůŽǁŝŶŐƉƌŝŽƌŝƚǇĂĐƚŝŽŶƐƐŚŽƵůĚ ďĞĐŽŶƐŝĚĞƌĞĚ͗ŝƚŝƐŶĞĐĞƐƐĂƌǇƚŽĚĞƚĞƌŵŝŶĞŽďũĞĐƚŝǀĞůǇƚŚĞ ĐĂƌƌǇŝŶŐ ĐĂƉĂĐŝƚǇ ŽĨ ƚŚĞ ŚŝƐƚŽƌŝĐ ĐĞŶƚĞƌ͕ ƉƌŽǀŝĚĞ ĨŽƌ ƚŚĞ ƌĞĚƵĐƚŝŽŶ ŝŶ ƚŚĞ ŶƵŵďĞƌ ŽĨ ĚĂŝůǇ ǀŝƐŝƚŽƌƐ ĂŶĚ ĞŶĂďůĞ ƉůĂŶŶŝŶŐ ŽĨ ƚŽƵƌŝƐƚǀŝƐŝƚƐ;ĞƐƉĞĐŝĂůůǇƚŚĞ ĐƌƵŝƐŝŶŐ ǀŝƐŝƚŽƌƐͿ ĂŶĚ ƚŚĞŝƌ ĚŝƐƉĞƌƐŝŽŶ ƚŽ ƚŚĞ ǁŝĚĞƌ ĂƌĞĂƐ ŽĨ ƚŚĞ ƌĞŐŝŽŶ ;ĂǀƚĂƚ͕<ŽŶĂǀůĞ͕^ƚŽŶĂŶĚƚŚĞůŝŬĞͿ͘dŚŝƐǁŝůůůĞĂĚƚŽƚŚĞ ƐĂŵĞ ŶƵŵďĞƌ ŽĨ ƚŽƵƌŝƐƚƐ ďĞŝŶŐ ĚŝƐƉĞƌƐĞĚ ƚŽ ƚŚĞ ǁŝĚĞƌ ĂƌĞĂƐ͘ ůƐŽ ŝƚ ŝƐ ŝŵƉŽƌƚĂŶƚ ƚŽ ƌĞĚƵĐĞ ƚŚĞ ŶƵŵďĞƌ ŽĨ ƌĞƐƚĂƵƌĂŶƚƐ;ĂŶĚƚŚĞŝƌƚĂďůĞƐŝŶƚŚĞƐƚƌĞĞƚƐĂŶĚƐƋƵĂƌĞƐͿ ĂŶĚ ŐĞŶĞƌĂůůǇ ƚŽ ƌĞĚƵĐĞ ƚŚĞ ĐŽŶŐĞƐƚŝŽŶ ŽĨ ƚŚĞ ƉƵďůŝĐ ƐƉĂĐĞƐŽĨƚŚĞĐŽƌĞ͕ĂƐǁĞůůƚŽƉƌŽǀŝĚĞĞĨĨŝĐŝĞŶƚĐŽŶƚƌŽůŽĨ ƚŚĞ ĐŽŵŵƵŶĂů ŽƌĚĞƌ ;ŶŽŝƐĞ͕ ƉŽůůƵƚŝŽŶ ĞƚĐ͘Ϳ ĂŶĚ ŵŽǀĞ ŶŝŐŚƚůŝĨĞ ŽƵƚ ŽĨ ǀĞƌǇ ĂĐŽƵƐƚŝĐ ƐŝƚĞƐ ŝŶ ƚŚĞ ĐĞŶƚĞƌ͘ hƌŐĞŶƚ ĂĐƚŝŽŶƐ ƚŚĂƚ ǁĞƌĞ ĞŵƉŚĂƐŝǌĞĚ ďǇ ƚŚĞ ƌĞƐƉŽŶĚĞŶƚƐ ŝŶĐůƵĚĞĚŝŶƚŚŝƐƐŽĐŝŽůŽŐŝĐĂůƌĞƐĞĂƌĐŚĐŽƵůĚďĞƐƵŵŵĂƌŝǌĞĚ ŝŶ ƐĞǀĞƌĂů ŝĚĞĂƐ͕ ŵĞĂƐƵƌĞƐ ĂŶĚ ƉƌŝŽƌŝƚǇ ĂĐƚŝŽŶƐ ƐƵĐŚ ĂƐ͗ ƌĞĐŽŶƐƚƌƵĐƚŝŽŶŽĨƚŚĞĚĞƚĞƌŝŽƌĂƚĞĚŚŽƵƐĞƐŝŶƚŚĞĐĞŶƚĞƌ͕ ƐƚŝŵƵůĂƚŝŽŶŽĨŝŵŵŝŐƌĂƚŝŽŶŽĨ;ĞƐƉĞĐŝĂůůǇͿǇŽƵŶŐĨĂŵŝůŝĞƐ ƚŚĂƚǁĂŶƚƚŽƐĞƚƚůĞŝŶƚŚĞKůĚŝƚǇ͕ƌĞŐƵůĂƚŝŽŶĂŶĚĐŚĂŶŐĞƐ ŽĨƚŚĞƐƵƉƉůǇŽĨŐŽŽĚƐƚŽŵĂŬĞƚŚĞŵŵŽƌĞƐƵŝƚĂďůĞƚŽƚŚĞ ĞǀĞƌǇĚĂǇ ŶĞĞĚƐ ŽĨ ƉĞƌŵĂŶĞŶƚ ƌĞƐŝĚĞŶƚƐ ŝŶ ƚŚĞ ĐĞŶƚĞƌ ǁŚĞƌĞƚŚĞƌĞŝƐĂůĂĐŬŽĨƉƌŽǀŝƐŝŽŶƐĂŶĚǁŚĞƌĞƚŚĞƉƌŝĐĞƐŽĨ

82 2019 GSTC Destination Assessment - Dubrovnik

ŐŽŽĚƐĂƌĞŚŝŐŚĞƌƚŚĂŶŝŶŽƚŚĞƌƉĂƌƚƐŽĨƚŚĞĐŝƚǇ͕ƌĞŐƵůĂƚŝŽŶ ŽĨ ƉĂƌŬŝŶŐ ůŽƚƐ ĂŶĚ ƚŝŵĞůǇ ƌĞƐƚƌŝĐƚŝŽŶƐ ŽĨ ŐŽŽĚƐ ƐƵƉƉůǇ͕ ASSESSMENT METHODOLOGYŽƌŐĂŶŝǌŝŶŐ ƐƉĞĐŝĂů ĐĂƌĞ ĨŽƌ ƚŚĞ ǇŽƵŶŐ ƉŽƉƵůĂƚŝŽŶ͕ ǇŽƵŶŐ ĨĂŵŝůŝĞƐ ĂŶĚ ĞůĚĞƌůǇ ŝŶŚĂďŝƚĂŶƚƐ͕ ƐƚƌŝĐƚĞƌ ƌĞŐƵůĂƚŝŽŶ ŽĨ ƚŽƵƌŝƐƚ ĂĐƚŝǀŝƚŝĞƐ ŝŶ ƚŚĞ ŽǀĞƌĂůů ŽƌŐĂŶŝǌĂƚŝŽŶ ůŝŬĞ ĨŽƌ ĞǆĂŵƉůĞƚŚĞƌĞƐƚƌŝĐƚŝŽŶŽĨƚŚĞĚĂŝůǇŶƵŵďĞƌŽĨǀŝƐŝƚŽƌƐƚŽ ŝŵƉŽƌƚĂŶƚƐŝŐŚƚƐŝŶƐŝĚĞƚŚĞKůĚŝƚǇŽĨƵďƌŽǀŶŝŬĂŶĚƚŚĞ ŶƵŵďĞƌ ŽĨ ĐƌƵŝƐĞƌƐ͘ ůƐŽ͕ ƐƉĞĐŝĂů ĂƚƚĞŶƚŝŽŶ ƐŚŽƵůĚ ďĞ ĚĞǀŽƚĞĚƚŽƚŚĞƉƵďůŝĐƐƉĂĐĞƚŚĂƚŝƐĂůƌĞĂĚǇĐŽŶŐĞƐƚĞĚĂŶĚ ƚŽŽŽĐĐƵƉŝĞĚďǇƚŚĞŵŽǀŝŶŐŵĂƐƐŽĨƚŽƵƌŝƐƚƐǁŚŝĐŚŵĂŬĞƐ ŝƚ ǀĞƌǇ ĚŝĨĨŝĐƵůƚ ĨŽƌ ĂŶǇďŽĚǇ ƚŽ ǁĂůŬ ŝŶ ƚŚĞ ƐƚƌĞĞƚƐ Žƌ ƐƋƵĂƌĞƐ ǁŝƚŚŝŶ ƚŚĞ ŚŝƐƚŽƌŝĐ ĐĞŶƚĞƌ͕ ĞƐƉĞĐŝĂůůǇ ĨŽƌ ƚŚĞ ĞůĚĞƌůǇ͘dŽŽŵĂŶǇƵŶŬŶŽǁŶƉĞŽƉůĞŽŶƚŚĞƐƚƌĞĞƚƐ;ƐŚŽƌƚͲ ƚĞƌŵǀŝƐŝƚŽƌƐĂŶĚƚŽƵƌŝƐƚƐͿĂůƐŽĐŽŶƚƌŝďƵƚĞƚŽƚŚĞƐĞŶƐĞŽĨ ŝŶƐĞĐƵƌŝƚǇƚŚĂƚŝƐŶŽƚŝĐĞĚƚŽďĞĂŐƌŽǁŝŶŐƉƌŽďůĞŵĨŽƌƚŚĞ ŝŶŚĂďŝƚĂŶƚƐŽĨƚŚĞŚŝƐƚŽƌŝĐĐĞŶƚĞƌ͘ ƌĞƉƌĞƐĞŶƚĂƚŝǀĞ ƉƌŽŐƌĂŵ ĨŽƌ ƚŚĞ ǁŚŽůĞ ŝƚǇ ŝƐ ƚŚĞ ‘ZĞƐƉĞĐƚƚŚĞĐŝƚǇ’ program of which some important issues ƚŚĂƚĚĞƐĐƌŝďĞƐĂƌĞŐŝǀĞŶ͗ • WůĞĂƐĞ ĚŽ ŶŽƚ ƌŝĚĞ Ă ďŝĐǇĐůĞ͕ ŵŽƚŽƌĐǇĐůĞ͕ ŵŽƉĞĚ Žƌ ĚƌŝǀĞ Ă ĐĂƌ ǁŝƚŚŽƵƚ ŽďƚĂŝŶŝŶŐ ƐƉĞĐŝĂů ƉĞƌŵŝƐƐŝŽŶ ďĞĨŽƌĞŚĂŶĚ͘ • WůĞĂƐĞŬĞĞƉĚŽŐƐŽŶĂůĞĂƐŚ͘ • WůĞĂƐĞĚŽŶŽƚĚŝƐĐĂƌĚĐŝŐĂƌĞƚƚĞďƵƚƚƐŝŶƉƵďůŝĐƐƉĂĐĞƐ͘ • WůĞĂƐĞĚŽŶŽƚĐŽŶƐƵŵĞĨŽŽĚ͕ďĞǀĞƌĂŐĞƐŽƌŵŝƐďĞŚĂǀĞ ĂƌŽƵŶĚĐƵůƚƵƌĂůŵŽŶƵŵĞŶƚƐ͘ • dŚĞ ŝƚǇ tĂůůƐ ĂƌĞ ǀĞƌǇ ŚŝŐŚ ĂŶĚ ĐĂŶ ďĞ ĚĂŶŐĞƌŽƵƐ͕ ƉůĞĂƐĞŽďĞǇ • ƚŚĞƌƵůĞƐ͘ dŚŝƐŝŶŝƚŝĂƚŝǀĞŝƐĂŐƌĞĂƚĞǆĂŵƉůĞŝŶƉůĂĐĞĂŶĚŽƉĞƌĂƚŝŽŶ͕ ǁŚŝĐŚ͕ǁŝƚŚƚŚĞƐƵƉƉŽƌƚŽĨŽƚŚĞƌƐƚĂŬĞŚŽůĚĞƌƐůŝŬĞ>/;ŝƚ ǁĂƐƐŝŐŶĞĚĂŶDKhͿ͕ŝƐĂǀĞƌǇƉŽǁĞƌĨƵůĂŶĚĞĨĨŝĐŝĞŶƚƚŽŽů ĨŽƌƚŚĞŵŽŶŝƚŽƌŝŶŐĂŶĚŝŵƉůĞŵĞŶƚĂƚŝŽŶŽĨĂĐƚŝǀŝƚŝĞƐĨŽƌƚŚĞ ƐŚĂŬĞŽĨƚŚĞŝƚǇ͘ ϱ͘ď͘ dŚĞŵŽŶŝƚŽƌŝŶŐŽĨďĞŚĂǀŝŽƵƌŽĨƚŚĞůŽĐĂůƐƚŽƚŚĞƚŽƵƌŝƐƚ DŽŶŝƚŽƌŝŶŐŽĨ ƐŝƚĞƐ ĂŶĚ ĂƚƚƌĂĐƚŝŽŶ ŝƐ ĂŶ ĞƐƉĞĐŝĂůůǇ ŝŵƉŽƌƚĂŶƚ ŝƐƐƵĞ͘ ďĞŚĂǀŝŽƌĂŶĚ ϬсŶŽĚŽĐƵŵĞŶƚƐ &ŝŶĚŝŶŐƐŽĨƌĞƐĞĂƌĐŚƐƚƵĚŝĞƐŝŶĚŝĐĂƚĞƚŚĂƚƚŚĞƌĞŝƐĂĚŝƌĞĐƚ ĐŚĂƌĂĐƚĞƌŝƐƚŝĐƐ ĞǆŝƐƚ ƌĞůĂƚŝŽŶƐŚŝƉďĞƚǁĞĞŶƌĞƐŝĚĞŶƚƐǁŚŽƉĞƌĐĞŝǀĞƉŽƐŝƚŝǀĞĂŶĚ ŽĨůŽĐĂů͕ ŶĞŐĂƚŝǀĞ ĞĐŽŶŽŵŝĐ͕ ƐŽĐŝŽͲĐƵůƚƵƌĂů ĂŶĚ ĞŶǀŝƌŽŶŵĞŶƚĂů ĚŽŵĞƐƚŝĐĂŶĚ ŝŵƉĂĐƚƐ ŽĨ ƚŽƵƌŝƐŵ ĂŶĚ ƚŚĞŝƌ ΀ƵŶ΁ƐƵƉƉŽƌƚ ĨŽƌ ƚŽƵƌŝƐŵ ĨŽƌĞŝŐŶǀŝƐŝƚŽƌƐ ĚĞǀĞůŽƉŵĞŶƚ͘DŽƐƚŽĨƌĞůĞǀĂŶƚĚŽĐƵŵĞŶƚƐƉŽŝŶƚŽƵƚƚŚĞ ƚŽƚŽƵƌŝƐƚƐŝƚĞƐ ƌŽůĞ ĂŶĚ ƐŝŐŶŝĨŝĐance of the permanent residents’ ĂŶĚĂƚƚƌĂĐƚŝŽŶƐ ƉĞƌĐĞƉƚŝŽŶƐ ƌĞƐĞĂƌĐŚ ĐŽŶĐĞƌŶŝŶŐ ƚŚĞ ŝƐƐƵĞƐ ƚŚĂƚ ĂƌĞ ƌĞůĂƚĞĚ ƚŽ ƚŚĞ ƋƵĂůŝƚǇ ƚŽƵƌŝƐŵ ĚĞǀĞůŽƉŵĞŶƚ ĚƵĞ ƚŽ ƚŚĞ ŚŝŐŚŝŶƚĞƌĂĐƚŝŽŶďĞƚǁĞĞŶůŽĐĂůƌĞƐŝĚĞŶƚƐ͕ƚŽƵƌŝƐƚƐĂŶĚůŽĐĂů ƚŽƵƌŝƐŵ ĚĞǀĞůŽƉŵĞŶƚ ĞƐƉĞĐŝĂůůǇ ŝŶ ƚŚĞ ĂƌĞĂƐ ƵŶĚĞƌ ƚŚĞ ƉƌŽƚĞĐƚŝŽŶŽĨhE^K͘dŚĞĨŝŶĚŝŶŐƐŝŶĚŝĐĂƚĞƚŚĞĞǆŝƐƚĞŶĐĞ ŽĨƚŚƌĞĞĚŝĨĨĞƌĞŶƚƐĞŐŵĞŶƚƐďĂƐĞĚŽŶƌĞƐŝĚĞŶƚƐ’ attitudes ƚŽǁĂƌĚ ĞŶǀŝƌŽŶŵĞŶƚĂů ƚŽƵƌŝƐŵ ŝŵƉĂĐƚƐ͘ ůƐŽ͕ ĞĚƵĐĂƚŝŽŶ ĂƐĂƐŽĐŝŽͲĚĞŵŽŐƌĂƉŚŝĐǀĂƌŝĂďůĞ͕ƚŽŐĞƚŚĞƌǁŝƚŚƐƉĂƚŝĂůĂŶĚ ƚĞŵƉŽƌĂů ŽŶĞƐ ŚĂƐ ďĞĞŶ ĨŽƵŶĚ ƐƚĂƚŝƐƚŝĐĂůůǇ ƐŝŐŶŝĨŝĐĂŶƚ͘ KƵƚĐŽŵĞƐŽĨƚŚŝƐƉĂƉĞƌƐŚŽǁƚŚĞŶĞĐĞƐƐŝƚǇĨŽƌĂƚƚŝƚƵĚĞƐ ŵŽĚŝĨŝĐĂƚŝŽŶƚŚƌŽƵŐŚƚŚĞƉƌŽĐĞƐƐŽĨŝŶĐƌĞĂƐŝŶŐƌĞƐŝĚĞŶƚƐ’ ůĞǀĞů ŽĨ ĂǁĂƌĞŶĞƐƐ ƚŽǁĂƌĚ ĞŶǀŝƌŽŶŵĞŶƚĂů ƚŽƵƌŝƐŵ

2019 GSTC Destination Assessment - Dubrovnik 83

ŝŵƉĂĐƚƐ͘ >ŽĐĂů ƌĞƐŝĚĞŶƚƐ ĂŶĚ ƚŚĞŝƌ ƉĂƐƐŝǀĞ ĂŶĚ ĂĐƚŝǀĞ ŝŶǀŽůǀĞŵĞŶƚ ŝŶ ƚŽƵƌŝƐŵ ƉŽůŝĐǇ ŵĂŬŝŶŐ ĂƌĞ ĂŶ ŝŵƉŽƌƚĂŶƚ ĨĂĐƚŽƌŽĨƋƵĂůŝƚǇĂŶĚƐƵƐƚĂŝŶĂďůĞƚŽƵƌŝƐŵĚĞǀĞůŽƉŵĞŶƚ͘ ,ŽǁĞǀĞƌ͕ĂƐĂŐĞŶĞƌĂůŽƵƚĐŽŵĞ͕ŝƐƚŚĂƚƚŚĞƌĞǁĂƐĨŽƵŶĚ ŶŽ ƐƉĞĐŝĂů ƚŽŽů Žƌ ƉƌŽĐĞƐƐ ŝŶ ƉůĂĐĞ ƚŚĂƚ ŵŽŶŝƚŽƌ ƚŚĞ ďĞŚĂǀŝŽƵƌŽĨůŽĐĂů͕ůŽĐĂů͕ĚŽŵĞƐƚŝĐĂŶĚĨŽƌĞŝŐŶǀŝƐŝƚŽƌƐƚŽ ƚŽƵƌŝƐƚƐŝƚĞƐĂŶĚĂƚƚƌĂĐƚŝŽŶƐŝŶƚŚĞĐŝƚǇ͘KŶůǇƐŽŵĞŬŝŶĚŽĨ ƌĞƉŽƌƚƐƌĞůĂƚĞĚǁŝƚŚƚŚĞhE^KƉƌŽƚĞĐƚŝŽŶƐƚĂƚƵƐ͕ǁŚŝĐŚ ĂƌĞŶŽƚƵƐĞĨƵůĨŽƌĞǆƚƌĂĐƚŝŶŐǀĂůƵĂďůĞĐŽŶĐůƵƐŝŽŶƐ͘ ϲ dŽƵƌŝƐŵ ϲ͘Ă͘WƌŽŐƌĂŵ ƵƌŝŶŐ ƚŚĞ ĂƐƐĞƐƐŵĞŶƚ͕ ŵĂŶǇ ĞǀŝĚĞŶĐĞƐ ǁĞƌĞ ĨŽƵŶĚ ƚŽ ĂǁĂƌĞŶĞƐƐΘ ƚŽƌĂŝƐĞ ƐƵƉƉŽƌƚƐƵĐŚĂŶĂĐƚŝǀŝƚǇ͘dŚĞƐĞĞǀŝĚĞŶĐĞƐĂƌĞƌĞůĂƚĞĚǁŝƚŚ ĞĚƵĐĂƚŝŽŶ͗ ĂǁĂƌĞŶĞƐƐŽĨ Ϯс ĂǁĂƌĞŶĞƐƐ ƌĂŝƐĞ ŝŶ ƚŚĞ ĐŽŵŵƵŶŝƚǇ͕ ƐĐŚŽŽůƐ͕ ŚŝŐŚĞƌ dŚĞĚĞƐƚŝŶĂƚŝŽŶ tourism’s role ĚŽĐƵŵĞŶƚƐĂŶĚ ĞĚƵĐĂƚŝŽŶ ĂŶĚ ĞŶƚƌĞƉƌĞŶĞƵƌƐ͘ ,ŽǁĞǀĞƌ͕ ŶŽ ƋƵĂŶƚŝĨŝĞĚ ƉƌŽǀŝĚĞƐƌĞŐƵůĂƌ ĂŶĚƉŽƚĞŶƚŝĂů ĞǀŝĚĞŶĐĞŽĨ ƌĞƐƵůƚƐŽĨĂŶĞǀĂůƵĂƚŝŽŶŽĨƚŚĞŽƵƚĐŽŵĞƐŚĂǀĞďĞĞŶĨŽƵŶĚ ƉƌŽŐƌĂŵƐƚŽ ĐŽŶƚƌŝďƵƚŝŽŶ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŝŶƉůĂĐĞ͘^ŽŵĞĞǆĂŵƉůĞƐŽĨƚŚĞĂĐƚŝǀŝƚŝĞƐĂƌĞ͗ ĂĨĨĞĐƚĞĚ ŚĞůĚŝŶ hZ ͬ ,E^ Ͳ Ɛ ƉŽŝŶƚĞĚ ŝŶ EĂƚŝŽŶĂů ĞǀĞůŽƉŵĞŶƚ^ƚƌĂƚĞŐǇŽĨƚŚĞZĞƉƵďůŝĐŽĨƌŽĂƚŝĂ–ϮϬϯϬ ĂŶĚEĂƚŝŽŶĂů^ŵĂƌƚŝƚǇ^ƚƌĂƚĞŐǇĞĚƵĐĂƚŝŽŶŽĨƚŚĞĞůĚĞƌůǇ ŝƐƐŽŵĞƚŚŝŶŐǁĞǁŝůůĂůƐŽďĞƉƵƚƚŝŶŐŽƵƌĨŽĐƵƐŽŶŝŶƚŚĞ ĨŽůůŽǁŝŶŐǇĞĂƌ͘ƵďƌŽǀŶŝŬĚĞǀĞůŽƉŵĞŶƚĂŐĞŶĐǇhZǁŝůů ďĞ ŽƌŐĂŶŝǌŝŶŐ ƐĞƌŝĞƐ ŽĨ ǁŽƌŬƐŚŽƉƐ ƚĂŝůŽƌĞĚ ĨŽƌ ĞůĚĞƌůǇ ƉŽƉƵůĂƚŝŽŶ ƚŽ ƐƵŝƚ ƚŚĞŝƌ ŶĞĞĚƐ ƌĞŐĂƌĚŝŶŐ ƵƐŝŶŐ ŵŽĚĞƌŶ ƚĞĐŚŶŽůŽŐŝĞƐ ĂŶĚ ŵŽƚŝǀĂƚŝŶŐ ƚŚĞŵ ŝŶ ƵƐŝŶŐ ŽƵƌ ĞǆŝƐƚŝŶŐ ^ŵĂƌƚŝƚǇƚĞĐŚŶŽůŽŐŝĞƐ͘ WƌŽũĞĐƚ ZEͺh ͗ ĐƋƵŝƌŝŶŐ ƉůĂĐĞ ďƌĂŶĚŝŶŐ ĐŽŵƉĞƚĞŶĐĞƐĂƚǁŽƌŬƚŚƌŽƵŐŚĐŽŶƚŝŶƵŝŶŐsdƚŽŝŶĐƌĞĂƐĞ ƚŚĞ ĂƚƚƌĂĐƚŝǀĞŶĞƐƐ ŽĨ ƵƌŽƉĞĂŶ ĐŝƚŝĞƐ͘ dŚĞ ŐĞŶĞƌĂů ŽďũĞĐƚŝǀĞ ŽĨƚŚĞ ƉƌŽũĞĐƚ ŝƐ ƚŽ ƌĂŝƐĞƚŚĞ ĂƚƚƌĂĐƚŝǀĞŶĞƐƐ ŽĨ ƵƌŽƉĞĂŶĐŝƚŝĞƐƚŚƌŽƵŐŚƚŚĞĞǆĐŚĂŶŐĞŽĨďĞƐƚƉƌĂĐƚŝĐĞƐŽŶ ƉůĂĐĞďƌĂŶĚŝŶŐƐƚƌĂƚĞŐŝĞƐĚĞƐŝŐŶĞĚĂŶĚŝŵƉůĞŵĞŶƚĞĚďǇ ŵƵŶŝĐŝƉĂůŝƚŝĞƐ ŝŶ ŽƌĚĞƌ ƚŽ ĐƌĞĂƚĞ ŵŽƌĞ ĨĂǀŽƵƌĂďůĞ ĐŽŶĚŝƚŝŽŶĨŽƌůŽĐĂůĚĞǀĞůŽƉŵĞŶƚ WƌŽũĞĐƚWWZK/͗&ƌŽŵŶĐŝĞŶƚDĂƌŝƚŝŵĞZŽƵƚĞƐƚŽĐŽͲ dŽƵƌŝƐƚŝĐ ĞƐƚŝŶĂƚŝŽŶƐ͘ WWZK/ ŵĂŝŶ ŽďũĞĐƚŝǀĞ ŝƐ ƚŽ ƉƌŽŵŽƚĞĂŶĚǀĂůŽƌŝǌĞĐƵůƚƵƌĂůŚĞƌŝƚĂŐĞƐŝŶZ/KEĂƌĞĂďǇ ĞŶŚĂŶĐŝŶŐ ŵĂŶĂŐĞŵĞŶƚ ĂŶĚ ƉƌŽŵŽƚŝŽŶ ŽĨ ĂŶĐŝĞŶƚ ŚĂƌďŽƵƌƐƐŝƚĞƐĂƐƚŽƵƌŝƐƚŝĐĚĞƐƚŝŶĂƚŝŽŶƐĂŶĚďǇŝŵƉƌŽǀŝŶŐ

84 2019 GSTC Destination Assessment - Dubrovnik

ƚŚĞŝŶǀŽůǀĞŵĞŶƚŽĨůŽĐĂůĐŽŵŵƵŶŝƚŝĞƐ͘ǁĂƌĞŶĞƐƐƌĂŝƐŝŶŐ ĂĐƚŝŽŶƐĂŶĚƚŚĞŵĂƚŝĐĞǀĞŶƚƐǁŝůůďĞŝŵƉůĞŵĞŶƚĞĚŝŶǀŝƚŝŶŐ ASSESSMENT METHODOLOGYĐŽŵŵĞƌĐŝĂůŽƉĞƌĂƚŽƌƐĂŶĚŬĞǇ ƐƚĂŬĞŚŽůĚĞƌƐƚŽƉƌŽŵŽƚĞ ŶĞǁĚĞƐƚŝŶĂƚŝŽŶƐĂŶĚƚŽŝŶĐůƵĚĞƚŚĞŵŝŶĞǆŝƐƚŝŶŐƚŽƵƌŝƐƚŝĐ ĐŝƌĐƵŝƚƐ͘/ŶĂĚĚŝƚŝŽŶƚŽƚŚĞϱƐŵĂůůƐĐĂůĞŝŶǀĞƐƚŵĞŶƚƐƉŝůŽƚ ƚĞƐƚƐ͕ƉƌŽũĞĐƚŵĂŝŶŽƵƚƉƵƚƐǁŝůůŝŶĐůƵĚĞ͗ĂũŽŝŶƚƐƚƌĂƚĞŐŝĐ ƉůĂŶĨŽƌƚŚĞƉƌŽŵŽƚŝŽŶŽĨǀĂůŽƌŝƐĞĚƚŽƵƌŝƐƚŝĐĚĞƐƚŝŶĂƚŝŽŶƐ͕ ƚƌĂŝŶŝŶŐ ƚŽ ƉƌŽĨĞƐƐŝŽŶĂůƐ ŽĨ ƚŚĞ ƚŽƵƌŝƐƚŝĐ ƐĞĐƚŽƌ ĂŶĚ ƵŶĞŵƉůŽǇĞĚ ǇŽƵŶŐ ƉĞŽƉůĞ ĂƐ ĂŶ ĞŶĐŽƵƌĂŐĞŵĞŶƚ ŽĨ ďƵƐŝŶĞƐƐ ĂŶĚ ƚƌĂĚĞ ĚĞǀĞůŽƉŵĞŶƚ ďĂƐĞĚ ŽŶ ĐƵůƚƵƌĂů heritage, the network of “ANCIENT ADRION PORTS City” ƚŽ ƐƚƌĞŶŐƚŚĞŶ ƚŚĞ ƌĞůĂƚŝŽŶƐ ĂŵŽŶŐƐƚ ƚŚĞ ŝŶǀŽůǀĞĚ ĐŝƚŝĞƐ ƚŚƌŽƵŐŚĂĐŽŶƐŽůŝĚĂƚĞĚĐŽŵŵƵŶŝƚǇƚŚĂƚǁŝůůďĞĞŶůĂƌŐĞĚ ƚŽŽƚŚĞƌĞǆŝƐƚŝŶŐĂŶĐŝĞŶƚŚĂƌďŽƵƌƐůŽĐĂƚĞĚŝŶƚŚĞZ/KE ĂƌĞĂ͘WWZK/ĂŝŵƐƚŚĞŶĂƚĂƋƵĂůŝƚĂƚŝǀĞĐŚĂŶŐĞƚŽƵƌŝƐŵ ĚĞŵĂŶĚǁŝƚŚĂƚƌĂŶƐŶĂƚŝŽŶĂůĂƉƉƌŽĂĐŚĂŶĚĂƚŝŶĐƌĞĂƐŝŶŐ ǀŝƐŝďŝůŝƚǇŽĨƚŚĞǀĂůŽƌŝƐĞĚŶĞǁĚĞƐƚŝŶĂƚŝŽŶƐ͘ ϳ WƌĞǀĞŶƚŝŶŐ ϳ͘Ă͘>ĂǁƐĂŶĚ /ƚ ǁĂƐ ĨŽƵŶĚ ƉƌŽŽĨƐ ŽĨ ŝŶƚƌŽĚƵĐŝŶŐ Ăůů ƚŚĞ ŶĞĐĞƐƐĂƌǇ ǆƉůŽŝƚĂƚŝŽŶ͗ ĂƉƌŽŐƌĂŵƚŽ ůĞŐŝƐůĂƚŝŽŶŝŶƚŚĞŝƚǇŽĨƵďƌŽǀŶŝŬ͕ĐŽŵŝŶŐĞǀĞŶĨƌŽŵƚŚĞ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ƉƌĞǀĞŶƚ Ϯс EĂƚŝŽŶĂůŽƌƚŚĞƵƌŽƉĞĂŶ>ĞǀĞů͘ůƐŽ͕ƐƉĞĐŝĂůƉƌŽŐƌĂŵƐĨŽƌ ŚĂƐůĂǁƐĂŶĚ ĐŽŵŵĞƌĐŝĂů͕ ĚŽĐƵŵĞŶƚƐĂŶĚ ŶŽĚŝƐĐƌŝŵŝŶĂƚŝŽŶǁĂƐĨŽƵŶĚŝŶƉůĂĐĞ͕ĂĚŽƉƚĞĚďǇƚŚĞŝƚǇ ĞƐƚĂďůŝƐŚĞĚ ƐĞǆƵĂů͕ŽƌĂŶǇ ĞǀŝĚĞŶĐĞŽĨ ŽĨ ƵďƌŽǀŶŝŬ ĂŶĚ ŝŵƉůĞŵĞŶƚĞĚ͘ EŽ ĨĞĞĚďĂĐŬ ŶƵŵďĞƌƐ ƉƌĂĐƚŝĐĞƐƚŽ ŽƚŚĞƌĨŽƌŵŽĨ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ǁĞƌĞƌĞƉŽƌƚĞĚŚŽǁĞǀĞƌ͘ ƉƌĞǀĞŶƚ ĞǆƉůŽŝƚĂƚŝŽŶ͕ ĐŽŵŵĞƌĐŝĂů͕ ĚŝƐĐƌŝŵŝŶĂƚŝŽŶ͕ ƐĞǆƵĂů͕ŽƌĂŶǇ ŽƌŚĂƌĂƐƐŵĞŶƚ ŽƚŚĞƌĨŽƌŵŽĨ ŽĨǀŝƐŝƚŽƌƐŽƌ ĞǆƉůŽŝƚĂƚŝŽŶĂŶĚ ƌĞƐŝĚĞŶƚƐ ŚĂƌĂƐƐŵĞŶƚŽĨ ϳ͘ď͘>ĂǁƐĂŶĚ ƵƌŝŶŐƚŚĞĂƐƐĞƐƐŵĞŶƚ͕ǁĞŚĂǀĞŝĚĞŶƚŝĨŝĞĚƚŚĞůĞŐŝƐůĂƚŝŽŶ ĂŶǇŽŶĞ͕ ƉƌŽŐƌĂŵƐĂƌĞ ƐƚƌƵĐƚƵƌĞ ĨŽƌ ƚŚĞ ƐƉĞĐŝĨŝĐ ĂƌĞĂ͕ ďƵƚ ŶŽ ĞǀŝĚĞŶĐĞƐ ǁĞƌĞ ƉĂƌƚŝĐƵůĂƌůǇŽĨ ƉƵďůŝĐůǇ ϭсĚŽĐƵŵĞŶƚƐ ĨŽƵŶĚĨŽƌƚŚĞƉƵďůŝĐĐŽŵŵƵŶŝĐĂƚŝŽŶŽĨƚŚŝƐ͘ ĐŚŝůĚƌĞŶ͕ ĐŽŵŵƵŶŝĐĂƚĞĚ ĞǆŝƐƚ ĂĚŽůĞƐĐĞŶƚƐ͕ ǁŽŵĞŶĂŶĚ ŵŝŶŽƌŝƚŝĞƐ͘dŚĞ ůĂǁƐĂŶĚ ĞƐƚĂďůŝƐŚĞĚ ƉƌĂĐƚŝĐĞƐĂƌĞ ƉƵďůŝĐůǇ ĐŽŵŵƵŶŝĐĂƚĞĚ͘ ϴ ^ƵƉƉŽƌƚĨŽƌ ϴ͘Ă͘WƌŽŐƌĂŵƐ ĂƐĞĚŽŶƚŚĞĚŽĐƵŵĞŶƚĂƚŝŽŶĞǀĂůƵĂƚŝŽŶĂŶĚƐƵƉƉŽƌƚĞĚďǇ ĐŽŵŵƵŶŝƚǇ͗ ĨŽƌĞŶƚĞƌƉƌŝƐĞƐ͕ ƚŚĞ stakeholder’s ǁŽƌŬƐŚŽƉƐ͕ ŝƚ ǁĂƐ ĨŽƵŶĚ ƐĞǀĞƌĂů dŚĞĚĞƐƚŝŶĂƚŝŽŶ ǀŝƐŝƚŽƌƐ͕ĂŶĚ ƉƌŽŐƌĂŵƐ ŝŶ ƉůĂĐĞ ĨŽƌ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ĚĞǀĞůŽƉŵĞŶƚ ƚŽ ŚĂƐĂƐǇƐƚĞŵƚŽ ƚŚĞƉƵďůŝĐƚŽ ƐƵƉƉŽƌƚͬĞŶĐŽƵƌĂŐĞĨŽƌƚŚĞƐŚĂŬĞŽĨƐƵƐƚĂŝŶĂďŝůŝƚǇ͘dŚĞ ĞŶĂďůĞĂŶĚ ĐŽŶƚƌŝďƵƚĞ ϭс ĞǆĂŵƉůĞ ŽĨƵďƌŽǀŶŝŬ ^ŵĂƌƚ ŝƚǇǀŝƐŝŽŶ ĂŶĚ ĐŽŶĐĞƉƚƵĂů ĞŶĐŽƵƌĂŐĞ ĚŽŶĂƚŝŽŶƐƚŽ ĚŽĐƵŵĞŶƚƐĞǆŝƐƚ ŵŽĚĞů͕ǁŝƚŚKďũĞĐƚŝǀĞƐ͗ ĞŶƚĞƌƉƌŝƐĞƐ͕ ĐŽŵŵƵŶŝƚǇ YƵĂůŝƚǇ ŽĨ ůŝĨĞ – ƌŝŶŐ ƉƵďůŝĐ ĂĚŵŝŶŝƐƚƌĂƚŝŽŶ ĂŶĚ ƚŚĞ ǀŝƐŝƚŽƌƐ͕ĂŶĚƚŚĞ ĂŶĚ ĞĚƵĐĂƚŝŽŶĂůƐǇƐƚĞŵĐůŽƐĞƌƚŽƚŚĞĐŝƚŝǌĞŶƐďǇĂůŝŐŶŝŶŐĐŝƚǇ ƉƵďůŝĐƚŽ ďŝŽĚŝǀĞƌƐŝƚǇ ƐĞƌǀŝĐĞƐǁŝƚŚƚŚĞŶĞĞĚƐŽĨƚŚĞĐŝƚŝǌĞŶƐĂŶĚďǇŵĂŬŝŶŐƚŚĞŵ ĐŽŶƚƌŝďƵƚĞƚŽ ĐŽŶƐĞƌǀĂƚŝŽŶ ŵŽƌĞĂĐĐĞƐƐŝďůĞ͕ĂĨĨŽƌĚĂďůĞĂŶĚĨĂƐƚĞƌ͘ ĐŽŵŵƵŶŝƚǇĂŶĚ ŝŶŝƚŝĂƚŝǀĞƐ ^ĞƌǀŝĐĞĞĨĨŝĐŝĞŶĐǇ–KƉƚŝŵŝǌĞĐŽƐƚƐ͕ŐĞŶĞƌĂƚĞƐĂǀŝŶŐƐĂŶĚ ƐƵƐƚĂŝŶĂďŝůŝƚǇ ĂŶĚͬŽƌ ŝŶĐƌĞĂƐĞ ĞĨĨŝĐŝĞŶĐǇ ŽĨ ƵƚŝůŝƚǇ ƐĞƌǀŝĐĞƐ ƚŚƌŽƵŐŚ ƌĞĂů ƚŝŵĞ ŝŶŝƚŝĂƚŝǀĞƐ͘ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ ƐĞƌǀŝĐĞŵĂŶĂŐĞŵĞŶƚ͘ ĚĞǀĞůŽƉŵĞŶƚ ^ŵĂƌƚ ƐĞƌǀŝĐĞƐ ŝŶ ĐƵůƚƵƌĞ ĂŶĚ ƚŽƵƌŝƐŵ – /ŶĐƌĞĂƐĞ ĐŝƚǇ

2019 GSTC Destination Assessment - Dubrovnik 85

ƌĞǀĞŶƵĞƐ ĨƌŽŵ ƚŽƵƌŝƐŵ ĂŶĚ ĐƵůƚƵƌĂů ĂĐƚŝǀŝƚŝĞƐ ďǇ ƵƐŝŶŐ ƚĞĐŚŶŽůŽŐǇĂŶĚĚĞǀĞůŽƉŝŶŐŶĞǁƐĞƌǀŝĐĞƐ͘ /ŶƚĞƌŶĂůĞĨĨŝĐŝĞŶĐǇ–KƉƚŝŵŝǌĞĂŶĚŝŵƉƌŽǀĞƚŚĞďƵƐŝŶĞƐƐͬ ŽƌŐĂŶŝǌĂƚŝŽŶĂůƉƌŽĐĞƐƐĞƐĨŽƌƚŚĞĐŝƚǇ ĂŶĚ Ăůů ƌĞůĞǀĂŶƚ ƐƚĂŬĞŚŽůĚĞƌƐ ďǇ ƵƐŝŶŐ ƚŚĞ ƐŵĂƌƚ ĐŝƚǇ ĐŽŶĐĞƉƚ͘ ůƐŽ͕ƚŚĞZƚͲ/ŶƚĞƌǀĞŶƚŝŽŶƐWůĂŶĨŽƌϮϬϭϵ • ZĞƐƉĞĐƚƚŚĞŝƚǇĂŵƉĂŝŐŶ͗ƐƚĂŬĞŚŽůĚĞƌŝŶĨŽƌŵĂƚŝŽŶ ĂŶĚĐĂƉĂĐŝƚǇďƵŝůĚŝŶŐŽŶƐƵƐƚĂŝŶĂďůĞƚŽƵƌŝƐŵ • WƌĞƉĂƌĂƚŝŽŶ ŽĨ ůŽŶŐͲƚĞƌŵ ƉƌŽũĞĐƚƐ ;ŵĂƐƚĞƌ ƉůĂŶƐ͕ ƚĞĐŚŶŝĐĂůĚŽĐƵŵĞŶƚĂƚŝŽŶĞƚĐ͘Ϳ • ^ƵƐƚĂŝŶĂďůĞƵƌďĂŶŵŽďŝůŝƚǇƉůĂŶƐ • sŝƐŝƚŽƌͬƚƌĂǀĞů ĂŐĞŶĐǇ ŝŶĨŽƌŵĂƚŝŽŶ ĂŶĚ ĚĞƐƚŝŶĂƚŝŽŶ Θ ǀŝƐŝƚŽƌŵĂŶĂŐĞŵĞŶƚƐǇƐƚĞŵƐ • ĞƚĂǀĞƌƐŝŽŶͬƚĞƐƚŝŶŐ ŽĨ ƐŵĂƌƚ /ͬ/ ŐĂŵŝĨŝĞĚ ŵŽďŝůĞ ƐŽůƵƚŝŽŶ • ůŽƐĞĐŽŽƉĞƌĂƚŝŽŶĂŶĚĐŽŽƌĚŝŶĂƚŝŽŶǁŝƚŚ>/͕ĐƌƵŝƐĞ ŝŶĚƵƐƚƌǇ͕ƉŽƌƚĂƵƚŚŽƌŝƚŝĞƐĂŶĚƚƌĂǀĞůĂŐĞŶƚƐ • ϮϬϭϵ ŝƐ ĐƌƵĐŝĂů ĨŽƌ Ăůů͗ ĂŶǇ ŝŶĐŝĚĞŶƚͬĂŐŐƌĂǀĂƚŝŽŶ ǁŝůů ƵŶĚĞƌŵŝŶĞƚŚĞƚƌƵƐƚŽĨƚŚĞƉƵďůŝĐĂŶĚŵĞĚŝĂ ůƐŽ͕ƚŚĞŝŶŝƚŝĂƚŝǀĞŽĨƚŚĞƵďƌŽǀŶŝŬ^ŽƵǀĞŶŝƌƐŝƐĂŶŽƚŚĞƌ ŽŶĞƚŚĂƚǁĂƐŝŵƉůĞŵĞŶƚĞĚŝŶŽƌĚĞƌƚŽƐƵƉƉŽƌƚƚŚĞůŽĐĂů souvenirs’ shops for contributing to the local community. ĞǇŽŶĚƚŚĞƐĞ͕ƚŚĞƌĞǁĂƐŶŽƚĨŽƵŶĚĞŶŽƵŐŚĞǀŝĚĞŶĐĞƐƚŽ ƐƵƉƉŽƌƚŝŶŝƚŝĂƚŝǀĞƐĨŽƌĞŶƚĞƌƉƌŝƐĞƐ͕ǀŝƐŝƚŽƌƐ͕ĂŶĚƚŚĞƉƵďůŝĐ ƚŽ ĐŽŶƚƌŝďƵƚĞ ĚŽŶĂƚŝŽŶƐ ƚŽ ďŝŽĚŝǀĞƌƐŝƚǇ ĐŽŶƐĞƌǀĂƚŝŽŶ ŝŶŝƚŝĂƚŝǀĞƐ͘ KŶůǇ ƚŚĞ ĂĐƚŝǀŝƚŝĞƐ ŝŶ ƚŚĞ /ƐůĂŶĚ ŽĨ >ŽŬƌƵŵ͕ ǁŚŝĐŚ ŝƐ ƚŚĂƚ ĚŝƌĞĐƚŝŽŶ ďƵƚ ŶŽƚ ĞŶŽƵŐŚ ƚŽ ũƵƐƚŝĨǇ ĐŽŵƉĞƚĞŶĐĞŽĨƚŚŝƐŝŶĚŝĐĂƚŽƌ͘ ϵ ^ƵƉƉŽƌƚŝŶŐůŽĐĂů ϵ͘Ă͘WƌŽŐƌĂŵ KŶĞ ŽĨ ƚŚĞ ŵĂũŽƌ ŝƐƐƵĞƐ ƚŚĂƚ ŝĚĞŶƚŝĨŝĞĚ ĚƵƌŝŶŐ ƚŚĞ ĞŶƚƌĞƉƌĞŶĞƵƌƐ ƚŽƐƵƉƉŽƌƚĂŶĚ Ϯс ĂƐƐĞƐƐŵĞŶƚ ŝƐ ƚŚĞ ŵŽŶŽͲĐƵůƚƵƌĂů ĐŚĂƌĂĐƚĞƌŝƐƚŝĐ ŽĨ ƚŚĞ ĂŶĚĨĂŝƌƚƌĂĚĞ͗dŚĞ ďƵŝůĚĐĂƉĂĐŝƚǇ ĚŽĐƵŵĞŶƚƐĂŶĚ ƵďƌŽǀŶŝŬ ĞĐŽŶŽŵŝĐ ŵŽĚĞů͕ ǁŚŝĐŚ ŝƐ dŽƵƌŝƐŵ ƌĞůĂƚĞĚ ĚĞƐƚŝŶĂƚŝŽŶŚĂƐĂ ŽĨůŽĐĂůĂŶĚ ĞǀŝĚĞŶĐĞŽĨ ƐĞƌǀŝĐĞƐ͘ /Ŷ ŽƌĚĞƌ ƚŽ ĚŝǀĞƌƐŝĨǇ ƚŚĞ ůŽĐĂů ŵŝǆƚƵƌĞ ĂŶĚ ƐǇƐƚĞŵƚŚĂƚ ƐŵĂůůĂŶĚ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŵŝŶŝŵŝǌĞ ƚŚĞ ďƌĂŝŶ ĚƌĂŝŶ͕ ďǇ ƉĂƌĂůůĞů ƐƵƉƉŽƌƚ ŽĨ ůŽĐĂů ƐƵƉƉŽƌƚƐůŽĐĂůĂŶĚ ŵĞĚŝƵŵͲƐŝǌĞĚ ĞŶƚƌĞƉƌĞŶĞƵƌƐ͕ ƐĞǀĞƌĂů ĂĐƚŝǀŝƚŝĞƐ ǁŚĞƌĞ ĚĞƐŝŐŶĞĚ ĂŶĚ ƐŵĂůůͲĂŶĚ ĞŶƚĞƌƉƌŝƐĞƐ ĞǆĞĐƵƚĞĚ͘ ^ŽŵĞ ĞǆĂŵƉůĞƐ ĂƌĞ ŐŝǀĞŶ͗ ^ͲƵďƌŽǀŶŝŬ ŝŶ ŵĞĚŝƵŵͲƐŝǌĞĚ ϮϬϬϮ ďĞŐĂŶ ǁŽƌŬ ŽŶ ƚŚŝƐ ĚĞǀĞůŽƉŵĞŶƚ ƉƌŽŐƌĂŵ͕ ŝŶ ĞŶƚĞƌƉƌŝƐĞƐ͕ƚŚĂƚ ĐŽůůĂďŽƌĂƚŝŽŶǁŝƚŚE'KK^W͕&ůŽƌĞŶĐĞ͘dŚĞũŽŝŶƚĚƌĂĨƚ ĚĞǀĞůŽƉƐůŽĐĂů ƉƌŽŐƌĂŵǁĂƐƉƌĞƐĞŶƚĞĚƚŽƚŚĞDŝŶŝƐƚƌǇŽĨ&ŽƌĞŝŐŶĨĨĂŝƌƐ͕ ƐƵƐƚĂŝŶĂďůĞ ǁŚŝĐŚŚĂƐĂĨƵŶĚĨŽƌĨŝŶĂŶĐŝŶŐĚĞǀĞůŽƉŵĞŶƚƉƌŽũĞĐƚƐĂŶĚ ƉƌŽĚƵĐƚƐĂŶĚ ƉƌŽŐƌĂŵƐŝŶŶĞŝŐŚďŽƌŝŶŐĐŽƵŶƚƌŝĞƐ͘,ŽǁDĂƌĐŚĞZĞŐŝŽŶŝƐ ƉƌŽŵŽƚĞƐĨĂŝƌ ŽƵƌŶĞŝŐŚďŽƌŝŶŐĚƌŝĂƚŝĐƌĞŐŝŽŶ͕ƚŚĞƉƌŽŐƌĂŵŝƐƉƌĞƐĞŶƚĞĚ ƚƌĂĚĞƉƌŝŶĐŝƉůĞƐ ƚŽ ƚŚĞŵ͘ 'ŝǀĞŶ ƚŚĂƚ ƚŚŝƐ ǁĂƐ Ă ŶĂƚŝŽŶĂů ĂŶĚ ƌĞŐŝŽŶĂů ƚŚĂƚĂƌĞďĂƐĞĚŽŶ ŝŶƐƚŝƚƵƚŝŽŶƐ͕ƚŽŽŬǇĞĂƌƐƚŽƉĂƐƐĂůůƉƌŽŐƌĂŵĐŽŵŵŝƐƐŝŽŶƐ͕ the area’s nature ĂŶĚĨŝŶĂůůǇŝŶϮϬϬϳĂŶĚǁĂƐĂƉƉƌŽǀĞĚ͘dŚĞŽǀĞƌĂůůŽďũĞĐƚŝǀĞ ĂŶĚĐƵůƚƵƌĞ͘ ŽĨƚŚĞƉƌŽŐƌĂŵŝƐƚŽĐŽŶƚƌŝďƵƚĞƚŽƐƵƐƚĂŝŶĂďůĞĞĐŽŶŽŵŝĐ dŚĞƐĞŵĂǇŝŶĐůƵĚĞ ĚĞǀĞůŽƉŵĞŶƚŝŶƚŚĞĞŶƚŝƌĞĚƌŝĂƚŝĐĂƌĞĂ͕ƐƚƌĞŶŐƚŚĞŶŝŶŐƚŝĞƐ ĨŽŽĚĂŶĚ ĂŶĚ ƐŚĂƌŝŶŐ ĞǆƉĞƌŝĞŶĐĞƐ ĂŶĚ ŵĞƚŚŽĚƐ ŽĨ ĐƌŽƐƐͲďŽƌĚĞƌ ďĞǀĞƌĂŐĞƐ͕ĐƌĂĨƚƐ͕ ĐŽŽƉĞƌĂƚŝŽŶ͘^ƉĞĐŝĨŝĐŽďũĞĐƚŝǀĞƐŽĨƚŚĞƉƌŽŐƌĂŵ͗ĞĚƵĐĂƚĞ ƉĞƌĨŽƌŵĂŶĐĞĂƌƚƐ͕ ƉŽƚĞŶƚŝĂů ƵƐĞƌƐ ŽĨ ƚŚĞ ƉƌŽŐƌĂŵ͕ ĞƐƚĂďůŝƐŚ Ă ĞŶƚĞƌ ĨŽƌ ĂŐƌŝĐƵůƚƵƌĂů ZĞƐƉŽŶƐŝďůĞdŽƵƌŝƐŵŽĨƚŚĞĚƌŝĂƚŝĐƌĞŐŝŽŶŝŶƵďƌŽǀŶŝŬ͕ ƉƌŽĚƵĐƚƐ͕ĞƚĐ͘ ǀĂůŽƌŝǌĂƚŝŽŶ ŽĨ ůŽĐĂů ƌĞƐŽƵƌĐĞƐ ĂŶĚ ƉƌŽĚƵĐƚƐ ƚŚƌŽƵŐŚ ƌĞƐƉŽŶƐŝďůĞ ƚŽƵƌŝƐŵ͕ ŝŶĐƌĞĂƐĞ ĨĂŵŝůǇ ŝŶĐŽŵĞ͕ ĞŵƉŽǁĞƌ

86 2019 GSTC Destination Assessment - Dubrovnik

ƉƌŽĐĞƐƐĞƐ ĂŝŵĞĚ Ăƚ ƐĞůĨͲĞŵƉůŽǇŵĞŶƚ ĂŶĚ ƚŚĞ ĚĞǀĞůŽƉŵĞŶƚ ŽĨ ƉƌŝǀĂƚĞ ĂŶĚ ŵŝĐƌŽͲĞŶƚƌĞƉƌĞŶĞƵƌƐŚŝƉ͕ ASSESSMENT METHODOLOGYƉƌŽŵŽƚĞĐŽŽƉĞƌĂƚŝŽŶĂŶĚŝŶƚĞƌ ĂĐƚŝŽŶŽĨƉƌŝǀĂƚĞĂŶĚƉƵďůŝĐ ĞŶƚŝƚŝĞƐŝŶƚŚĞĂƌĞĂŽĨƚŚĞůŽĐĂůĞĐŽŶŽŵǇ͘ dŚĞ ĂĐƚŝǀŝƚŝĞƐ ŽĨ ƚŚŝƐ ƉƌŽŐƌĂŵ ůĂƌŐĞůǇ ǁŝůů ĂƉƉůǇ ƚŽ ƚŚĞ ĞǆĐŚĂŶŐĞ ŽĨ ŬŶŽǁůĞĚŐĞ ĂŶĚ ĞǆƉĞƌŝĞŶĐĞ ďĞĐĂƵƐĞ ƚŚĞ ĚƌŝĂƚŝĐŝƐƉĞƌĐĞŝǀĞĚŵŽƌĞĂƐĂƐŚĂƌĞĚƌĞƐŽƵƌĐĞƌĂƚŚĞƌƚŚĂŶ ŐĞŽŐƌĂƉŚŝĐĂůďĂƌƌŝĞƌƐ͘WƌŽŐƌĂŵŝŵƉůĞŵĞŶƚĂƚŝŽŶƉƌŽǀŝĚĞƐ ĞǆĐĞƉƚŝŽŶĂůŝŵƉŽƌƚĂŶĐĞŽĨƚŚŝƐƉĂƌƚŽĨƚŚĞĚƌŝĂƚŝĐĐŽĂƐƚ͕ ƐŝŶĐĞƚŚĞĐƌĞĂƚŝŽŶŽĨƚŚĞĞŶƚĞƌĨŽƌZĞƐƉŽŶƐŝďůĞdŽƵƌŝƐŵŝŶ ƚŚĞ ĐŝƚǇ ŽĨ ƵďƌŽǀŶŝŬ͕ ŝŶ ƚŚĞ ĐŽŶƚĞǆƚ ŽĨ ƵƌŽƉĞĂŶ ŝŶƚĞŐƌĂƚŝŽŶ͕ŝƚŝƐĞǆƚƌĞŵĞůǇŝŵƉŽƌƚĂŶƚĨŽƌƚŚĞĞŶƚŝƌĞƌĞŐŝŽŶ͘ ^dZdhW Dz Ͳ ^ƚĂƌƚƵƉ ĐĂĚĞŵǇ ŝƐ Ă ƐĞƚ ŽĨ ĞŶƚƌĞƉƌĞŶĞƵƌŝĂůǁŽƌŬƐŚŽƉƐ͘dŚƌŽƵŐŚŽƵƚƚŚĞǇĞĂƌƵƐƵĂůůǇ ǁĞŽƌŐĂŶŝǌĞĂƌŽƵŶĚϱϬǁŽƌŬƐŚŽƉƐǁŚŝĐŚƉƌŽǀŝĚĞƐďƵĚĚŝŶŐ ĞŶƚƌĞƉƌĞŶĞƵƌƐǁŝƚŚƚŚĞƐŬŝůůƐĂŶĚŬŶŽǁůĞĚŐĞƚŽĐŽŵĞƵƉ ǁŝƚŚďƵƐŝŶĞƐƐŝĚĞĂƐĂŶĚĚĞǀĞůŽƉƚŚĞŝƌŽǁŶǀĞŶƚƵƌĞƐ͘ŶĚ ƚŚŝƐ ŝŶĐůƵĚĞƐ ŚĞůƉŝŶŐ ƚŚĞŵ ƚŽ ůĞĂƌŶ ĂďŽƵƚ ĐŽƌĞ ďƵƐŝŶĞƐƐ ĂƌĞĂƐƐƵĐŚĂƐĨŝŶĂŶĐĞ͕ƐĂůĞƐ͕ŵĂƌŬĞƚŝŶŐ͕ŵĂŶĂŐĞŵĞŶƚĂŶĚ ĂĐĐŽƵŶƚŝŶŐ͕ŶŽƚƚŽŵĞŶƚŝŽŶ͕ďƌŽĂĚĞƌƌĂŶŐŝŶŐƐŬŝůůƐƐƵĐŚĂƐ ĂĚĂƉƚĂďŝůŝƚǇ͕ ĞĨĨĞĐƚŝǀĞ ĐŽŵŵƵŶŝĐĂƚŝŽŶ͕ ĂŶĚ ĐŽŶĨŝĚĞŶĐĞ͘ dŚĞ ĂĚǀĂŶƚĂŐĞ ŽĨ ůĞĂƌŶŝŶŐ ĞŶƚƌĞƉƌĞŶĞƵƌŝĂů ƐŬŝůůƐ ŝƐ ƚŚĂƚ ƚŚĞǇ ĂƌĞ ŶŽƚ ƵŶŝƋƵĞůǇ ƌĞůĞǀĂŶƚ ƚŽ Ă ĐĂƌĞĞƌ ĂƐ ĂŶ ĞŶƚƌĞƉƌĞŶĞƵƌ͘dŚĞƐŬŝůůƐŶĞĞĚĞĚƚŽƐƚĂƌƚǇŽƵƌŽǁŶďƵƐŝŶĞƐƐ ĂƌĞ ƌĞůĞǀĂŶƚ ŝŶ ĂŶǇ ĨŝĞůĚ ĂŶĚ ǁŽƵůĚ ĂůƐŽ ďĞ ĚĞƐŝƌĂďůĞ ĂƚƚƌŝďƵƚĞƐĨŽƌďĞŝŶŐĂŶĞŵƉůŽǇĞĞ͘/ŶĨĂĐƚ͕ ŚĂǀŝŶŐĂǁŝĚĞ ƌĂŶŐĞŽĨďƵƐŝŶĞƐƐͲƌĞůĞǀĂŶƚƐŬŝůůƐĂĐƋƵŝƌĞĚƚŚƌŽƵŐŚ^ƚĂƌƚƵƉ ĐĂĚĞŵǇǁŽƌŬƐŚŽƉƐǁŽƵůĚŵĂŬĞǇŽƵĂŶŝĚĞĂůĐĂŶĚŝĚĂƚĞ ŝŶŵŽƐƚĨŝĞůĚƐ͘ ƵďƌŽǀŶŝŬ ƵƐŝŶĞƐƐ /ŶĐƵďĂƚŽƌ Ͳ ŝƚǇ ŽĨ ƵďƌŽǀŶŝŬ ĞǀĞůŽƉŵĞŶƚ ŐĞŶĐǇ hZ ŝƐ ĂĐƚŝŶŐ ĂƐ ŽŶĞ ŽĨ ƚŚĞ ƚǁŽ ŽĨĨŝĐŝĂůƵƐŝŶĞƐƐ^ƵƉƉŽƌƚ/ŶƐƚŝƚƵƚŝŽŶƐ͘ĞƚǁĞĞŶϮϬϭϰĂŶĚ ϮϬϭϲĂƌŽƵŶĚϭϳϬ͕ϬϬϬ͘ϬϬhZǁĂƐŝŶǀĞƐƚĞĚŝŶƚŚĞƵƐŝŶĞƐƐ /ŶĐƵďĂƚŽƌ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͘ tŝƚŚŝŶ ƚŚĞ ůĂƐƚ ĨŝǀĞ ǇĞĂƌƐ͕ ƚŚĞ ƵƐŝŶĞƐƐ/ŶĐƵďĂƚŽƌƉƌŽǀŝĚĞĚƐƉĂĐĞĂŶĚƐƵƉƉŽƌƚƚŽϯϲƐƚĂƌƚͲ ƵƉƐ͘KƵƚŽĨƚŚĞƐĞϯϲƐƚĂƌƚͲƵƉƐ͕ϯϬĂƌĞĐƵƌƌĞŶƚůǇŽƉĞƌĂƚŝŶŐ ĂŶĚ ĚĞǀĞůŽƉŝŶŐ͕ ǁŚŝůĞ ϲ ŽĨ ƚŚĞŵ ŚĂǀĞ ĐůŽƐĞĚ͘ dŚĞ ƐƵďƐĞƋƵĞŶƚ ƐƵĐĐĞƐƐ ƌĂƚĞ ŝƐϴϯй͘ ,ŽǁĞǀĞƌ͕ ŶŽ ŽƵƚĐŽŵĞƐ ĞǀĂůƵĂƚŝŽŶǁĂƐĨŽƵŶĚŝŶƉůĂĐĞ͘&ŝŶĂůůǇ͕ƚŚŝƐŝƐĂůƐŽŝŶĐůƵĚĞĚ ŝŶƚŽ ƚŚĞ Zƚ ĐƚŝŽŶ WůĂŶ ƵŶĚĞƌ ƚŚĞ WƌŝŽƌŝƚǇ YƵĂůŝƚǇ ĂŶĚ ŝǀĞƌƐŝĨŝĐĂƚŝŽŶ ŽĨ dŽƵƌŝƐƚ KĨĨĞƌ ĂŶĚ ^ƵƐƚĂŝŶĂďŝůŝƚǇ ĂŶĚ ZĞƐŝůŝĞŶĐĞ͘/ƚǁĂƐĂůƐŽŝŶǀŽůǀĞĚŝŶƚŚĞdĞƌŵƐŽĨZĞĨĞƌĞŶĐĞ ĨŽƌƚŚĞĚĞƐŝŐŶĂŶĚƌĞĐŽŶƐƚƌƵĐƚŝŽŶŽĨƚŚĞ^ƵŵŵĞƌ,ŽƵƐĞ Gučetić where thisŝƐƉĂƌƚŽĨƚŚĞƉƌŽŐƌĂŵŽĨƚŚĞƐƵŵŵĞƌ ŚŽƵƐĞǁŝƚŚƐŚŽƉƉƌŽŵŽƚŝŶŐůŽĐĂůƉƌŽĚƵĐƚƐďƵƚĂůƐŽůŽĐĂů ĐƵůƚƵƌĂů ĂŶĚ ĐƌĞĂƚŝǀĞ ĞŶƚƌĞƉƌĞŶĞƵƌŝĂů ĂĐƚŝǀŝƚǇ ŝŶĐƵďĂƚŝŽŶ ĂŶĚĚĞǀĞůŽƉŵĞŶƚ͘ ϵ͘ď͘WƌŽŐƌĂŵ ĂƐĞĚŽŶƚŚĞŽƵƚĐŽŵĞƐŽĨƚŚĞĂƐƐĞƐƐŵĞŶƚ͕ƚŚĞƌĞǁĂƐŶŽƚ ĞŶĐŽƵƌĂŐĞƐ ϭс ĞŶŽƵŐŚĂĐƚŝǀŝƚŝĞƐŝŶƉůĂĐĞƚŽũƵƐƚŝĨǇĂŶĞǆƚĞŶĚĞĚƉƌŽŐƌĂŵ ĞŶƚĞƌƉƌŝƐĞƐƚŽ ĚŽĐƵŵĞŶƚƐĞǆŝƐƚ ĨŽƌĞŶĐŽƵƌĂŐĞƐĞŶƚĞƌƉƌŝƐĞƐƚŽƉƵƌĐŚĂƐĞŐŽŽĚƐĂŶĚƐĞƌǀŝĐĞƐ ƉƵƌĐŚĂƐĞ >K>>z͘^ŽŵĞĞǆĂŵƉůĞƐŽĨĂĐƚŝǀŝƚŝĞƐƚŚĂƚƚŚĞƵďƌŽǀŶŝŬ ŐŽŽĚƐĂŶĚ dŽƵƌŝƐŵŽĂƌĚŚĂǀĞďĞĞŶŝŵƉůĞŵĞŶƚĞĚŝƐƐƚƌĂŝŐŚƚƌĞůĂƚĞĚ ƐĞƌǀŝĐĞƐůŽĐĂůůǇ ǁŝƚŚ ŐĂƐƚƌŽŶŽŵǇ͘ &ŽƌĞǆĂŵƉůĞ͕ ƵďƌŽǀŶŝŬdŽƵƌŝƐƚ ŽĂƌĚ ŽƌŐĂŶŝǌĞ&ŽŽĚ&ĞƐƚŝǀĂůĂƐǁĞůůĂƐƐŽŵĞŽƚŚĞƌŐĂƐƚƌŽŶŽŵŝĐ

2019 GSTC Destination Assessment - Dubrovnik 87

ĞǀĞŶƚƐ͗ ĂŬĞ WĂƌƚǇ͕ ^ƚƌĂǁďĞƌƌŝĞƐ ĚĂǇ͕ KǇƐƚĞƌƐ ĂǇ͕ sĞůĞŶƚŝŶĞΖƐ'ĂƐƚƌŽĂǇƐ͕ŽĚĨŝƐŚĂǇƐĂŶĚ^ƉƌŝŶŐ'ŽƵƌŵĞƚ tĞĞŬ͘ Ͳ'ŽŽĚ &ŽŽĚ &ĞƐƚŝǀĂů͗ ŚƚƚƉ͗ͬͬǁǁǁ͘ƚǌĚƵďƌŽǀŶŝŬ͘ŚƌͬůĂŶŐͬĞŶͬŶĞǁƐͬŐŽŽĚͺĨŽŽĚͺĨĞ ƐƚͬŝŶĚĞǆ͘Śƚŵů ϵ͘Đ͘WƌŽŐƌĂŵ dŚĞŵŽƐƚŝŵƉŽƌƚĂŶƚĂŶĚĞŶŽƵŐŚĂĐƚŝǀŝƚǇƚŚĂƚǁĂƐĨŽƵŶĚŝƐ ƚŽƉƌŽŵŽƚĞ ƚŚĞ ƵƚŚĞŶƚŝĐĂůůǇ ƌŽĂƚŝĂŶ Ͳ ^ŝŶĐĞ ϮϬϭϭ͕ ƚŚĞ ƵďƌŽǀŶŝŬ ĂŶĚĚĞǀĞůŽƉ dŽƵƌŝƐƚŽĂƌĚ ŚĂƐ ďĞĞŶ ŵĂƌŬŝŶŐ ƉŽŝŶƚƐ ŽĨ ƐĂůĞ ǁŝƚŚƚŚĞ ůŽĐĂů Ϯс sign “Authentically Croatian” where only Croatian and ƐƵƐƚĂŝŶĂďůĞ ĚŽĐƵŵĞŶƚƐĂŶĚ ƵďƌŽǀŶŝŬƐŽƵǀĞŶŝƌƐĂƌĞŽĨĨĞƌĞĚŽŶƐĂůĞ͘dŚŝƐĞŶĐŽƵƌĂŐĞƐ ƉƌŽĚƵĐƚƐďĂƐĞĚ ĞǀŝĚĞŶĐĞŽĨ ĂŶĚ ƐƵƉƉŽƌƚƐ ƚŚĞ ƉƌŽĚƵĐƚŝŽŶ ĂŶĚ ƐĂůĞ ŽĨ ƚƌĂĚŝƚŝŽŶĂů ŽŶůŽĐĂůŶĂƚƵƌĞ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŽƌŝŐŝŶĂů ƐŽƵǀĞŶŝƌƐ ĂŶĚ ĞŶŚĂŶĐĞƐ ƚŚĞ ƋƵĂůŝƚǇ ŽĨ ƚŚĞ ĂŶĚĐƵůƚƵƌĞ ƐŽƵǀĞŶŝƌ ŽĨĨĞƌ͕ǁŚŝůĞ ĂůƐŽŵĂŬŝŶŐ ŝƚ ĞĂƐŝĞƌĨŽƌ ŐƵĞƐƚƐƚŽ ĨŝŶĚ ƋƵĂůŝƚǇ ƉƌŽĚƵĐƚƐ͘ ĂĐŚ ǇĞĂƌ͕ Ă ďƌŽĐŚƵƌĞ ŝƐ ƉƌŝŶƚĞĚ ĐŽŶƚĂŝŶŝŶŐĂůŝƐƚŽĨƉŽŝŶƚƐŽĨƐĂůĞďĞĂƌŝŶŐƚŚĞƐŝŐŶ͘&Žƌ ϮϬϭϵ͕ ƐĞǀĞƌĂů ŵŽƌĞ ƚŚĂŶ ϯϬ ƐŚŽƉƐ ƉĂƌƚŝĐŝƉĂƚĞĚ ŝŶ ƚŚĂƚ ƉƌŽŐƌĂŵ͘ ůƐŽ͕ ĞǆƉĞƌŝĞŶĐĞ ŵĂŶĂŐĞŵĞŶƚ ƐŽůƵƚŝŽŶƐ ĂŶĚ ƉůĂƚĨŽƌŵƐ;dƌĂǁĞůůĂƉƉ͕ĞƚĐͿĂƌĞƐƵƉƉŽƌƚŝŶŐƚŚĂƚ͘ ϵ͘Ě͘WƌŽŐƌĂŵ dŚĞƌĞ ǁĂƐ ĨŽƵŶĚ ŶŽƚ ĞŶŽƵŐŚ ĞǀŝĚĞŶĐĞƐ ƚŽ ƐƵƉƉŽƌƚ ƚŚŝƐ ƚŽŝŶĐůƵĚĞůŽĐĂů ĂĐƚŝǀŝƚǇ͘dŚĞŵŽƐƚŝŵƉŽƌƚĂŶƚĂĐƚŝŽŶŝƐƚŚĞĂĚĂƉƚŝŽŶďǇƚŚĞ ĂƌƚŝƐĂŶƐ͕ ϭс ŝƚǇ ŽƵŶĐŝů ŽĨ ƵďƌŽǀŶŝŬ ŽĨ Ă WƌŽŐƌĂŵ ŽĨ ĨŽƐƚĞƌŝŶŐ ĨĂƌŵĞƌƐĂŶĚ ĚŽĐƵŵĞŶƚƐĞǆŝƐƚ ĚĞǀĞůŽƉŵĞŶƚŽĨƐŵĂůůĂŶĚŵĞĚŝƵŵͲƐŝǌĞĚĞŶƚĞƌƉƌŝƐĞƐǁŝƚŚ ƐƵƉƉůŝĞƌƐŝŶƚŚĞ ƚŚĞƉƵƌƉŽƐĞŽĨĨŽƵŶĚŝŶŐ͕ŽƉĞƌĂƚŝŶŐĂŶĚƌĞƐƚƌƵĐƚƵƌŝŶŐŽĨ ƚŽƵƌŝƐŵǀĂůƵĞ ƐŵĂůůĂŶĚŵĞĚŝƵŵĞŶƚĞƌƉƌŝƐĞƐ͘dŚĞŵĞŶƚŝŽŶĞĚƉƌŽŐƌĂŵ ĐŚĂŝŶ ĨŽƐƚĞƌƐĞŶƚƌĞƉƌĞŶĞƵƌŝĂůƉƌŽŐƌĂŵƐƚŚĂƚŵĞĞƚƚŚĞĨŽůůŽǁŝŶŐ ĐƌŝƚĞƌŝĂ͗ ,ŝŐŚĞƌ ĞŵƉůŽǇŵĞŶƚ͕ ĞŵƉůŽǇŵĞŶƚ ŽĨ ŚŝŐŚůǇ ƋƵĂůŝĨŝĞĚ ƉƌŽĨĞƐƐŝŽŶĂůƐ͕ ĞƐƉĞĐŝĂůůǇ ƚŚĞ ǇŽƵŶŐ ŽŶĞƐ͕ ǀĂůŽƌŝǌĂƚŝŽŶŽĨŚƵŵĂŶƌĞƐŽƵƌĐĞƐ͕ĞǆƉŽƌƚͲŽƌŝĞŶƚĂƚŝŽŶ͕ŚŝŐŚ ƉƌŽĨŝƚĂďŝůŝƚǇ͕ŵŽĚĞƌŶŝǌĂƚŝŽŶŽĨƚĞĐŚŶŽůŽŐǇĂŶĚĂƚƚƌĂĐƚŝŶŐ ŽĨ ĐĂƉŝƚĂů͘ &ƵƌƚŚĞƌŵŽƌĞ͕ ŝƚ ŝƐ ŝŵƉŽƌƚĂŶƚ ƚŽ ĞŵƉŚĂƐŝǌĞ ŽƉƚŝŵĂů ƵƐĞ ŽĨ ůŽĐĂƚŝŽŶ͕ ŐĞŽͲƚƌĂĨĨŝĐ͕ ĞŶĞƌŐǇ ĂŶĚ ŽƚŚĞƌ ďĞŶĞĨŝƚƐ͕ĂƐǁĞůůĂƐŝŵƉƌŽǀĞŵĞŶƚŽĨůŝĨĞƋƵĂůŝƚǇǁŝƚŚĂŚŝŐŚ ĚĞŐƌĞĞŽĨĞĐŽůŽŐŝĐĂůĂǁĂƌĞŶĞƐƐ͘dŚĞƌĞŝƐĂůƐŽƚŚĞĐƌŝƚĞƌŝŽŶ ŽĨ ĞŶĞƌŐǇ ĂŶĚ ĐŽƐƚ ĞĨĨŝĐŝĞŶĐǇ͕ ŽƌŝĞŶƚĂƚŝŽŶ ƚŽǁĂƌĚƐ ĚĞǀĞůŽƉŵĞŶƚĂŶĚǀĞƌŝĨŝĐĂƚŝŽŶŽĨƚŚĞƋƵĂůŝƚǇŽĨƉƌŽĚƵĐƚƐ ĂŶĚ ƐĞƌǀŝĐĞƐ͕ ƚĞĐŚŶŽůŽŐǇͲďĂƐĞĚ ƵƉŐƌĂĚŝŶŐ ŽĨ ǁŽƌŬ ĂŶĚ ŚŝŐŚĞƌůĞǀĞůŽĨƉƌŽĐĞƐƐŝŶŐ͕ŵĂŝŶƚĞŶĂŶĐĞĂŶĚĚĞǀĞůŽƉŵĞŶƚ ŽĨ ƚƌĂĚŝƚŝŽŶĂů ĐƌĂĨƚƐ ŝŶ ƐŚŽƌƚ ƐƵƉƉůǇ͕ ĂƐ ǁĞůů ĂƐ ŽĨ ŵĂŶƵĨĂĐƚƵƌŝŶŐĐƌĂĨƚƐŽĨĞĐŽŶŽŵŝĐƐŝŐŶŝĨŝĐĂŶĐĞĨŽƌƚŚĞŝƚǇ͘

DĂǆŝŵŝǌĞ ďĞŶĞĨŝƚƐ ƚŽ ĐŽŵŵƵŶŝƚŝĞƐ͕ǀŝƐŝƚŽƌƐ͕ĂŶĚĐƵůƚƵƌĞ͖ŵŝŶŝŵŝǌĞŶĞŐĂƚŝǀĞŝŵƉĂĐƚƐ

ϭ ƚƚƌĂĐƚŝŽŶ ϭ͘Ă͘ ĂƐĞĚ ŽŶ ƚŚĞ ĂƐƐĞƐƐŵĞŶƚ ŽƵƚĐŽŵĞ͕ D/E/^dZz K& ƉƌŽƚĞĐƚŝŽŶ͗ DĂŶĂŐĞŵĞŶƚ h>dhZ ĞƐƚĂďůŝƐŚĞƐ ƚŚĞ ƉŽůŝĐŝĞƐ ĂŶĚ ƐƚƌĂƚĞŐŝĞƐ ƚŽ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ƐǇƐƚĞŵƚŽ Ϯс ƉƌŽƚĞĐƚ͕ ƉƌĞƐĞƌǀĞ͕ĞŶŚĂŶĐĞ ĂŶĚ ĨŽƐƚĞƌ ƚŚĞ ƐƵƐƚĂŝŶĂďůĞ ŚĂƐĂƉŽůŝĐǇĂŶĚ ƉƌŽƚĞĐƚŶĂƚƵƌĂů ĚŽĐƵŵĞŶƚƐĂŶĚ ƵƐĞ ŽĨ ƚŚĞ ĐƵůƚƵƌĂů ŚĞƌŝƚĂŐĞ͘ ƌŽĂƚŝĂ ĚĞǀĞůŽƉĞĚ ƚŚĞ ƐǇƐƚĞŵƚŽ ĂŶĚĐƵůƚƵƌĂů ĞǀŝĚĞŶĐĞŽĨ ŵĞĐŚĂŶŝƐŵŽĨƚŚĞŵĂŶĂŐĞŵĞŶƚŽĨƚŚĞĐƵůƚƵƌĂůŚĞƌŝƚĂŐĞ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ĞǀĂůƵĂƚĞ͕ ƐŝƚĞƐ͕ŝŶĐůƵĚŝŶŐ ƚŚƌŽƵŐŚ ƚŚĞ DŝŶŝƐƚƌǇ ŽĨ ƵůƚƵƌĞ ĂŶĚ ŝƚƐ ŽƵŶƚǇͲďĂƐĞĚ ƌĞŚĂďŝůŝƚĂƚĞ͕ĂŶĚ ďƵŝůƚŚĞƌŝƚĂŐĞ ŶĞƚǁŽƌŬ ŽĨ ƚŚĞ ŽŶƐĞƌǀĂƚŝŽŶ ĞƉĂƌƚŵĞŶƚƐ͘ ĐŽŶƐĞƌǀĞŶĂƚƵƌĂů ĂŶĚƌƵƌĂůĂŶĚ ŽŶƐĞƌǀĂƚŝŽŶ ĞƉĂƌƚŵĞŶƚ ŝŶ ƵďƌŽǀŶŝŬ ŝƐ ƌĞƐƉŽŶƐŝďůĞ ĂŶĚĐƵůƚƵƌĂůƐŝƚĞƐ͕ ƵƌďĂŶƐĐĞŶŝĐ ĨŽƌŝŵƉůĞŵĞŶƚŝŶŐƚŚĞůĂǁĂŶĚŽƚŚĞƌƌĞŐƵůĂƚŝŽŶƐ͕ƌĞůĂƚŝŶŐ ŝŶĐůƵĚŝŶŐďƵŝůƚ ǀŝĞǁƐ ƚŚĞ ĐƵůƚƵƌĂů ŚĞƌŝƚĂŐĞ ŝŶ ƚŚĞ ĞŶƚŝƌĞ ĂƌĞĂ ŽĨ ƚŚĞ ŽƵŶƚǇ ŚĞƌŝƚĂŐĞ;ŚŝƐƚŽƌŝĐ Dubrovačko –ŶĞƌĞƚǀĂŶƐŬĂĂŶĚƚŚĞŝƚǇŽĨƵďƌŽǀŶŝŬĂƐ ĂŶĚ

88 2019 GSTC Destination Assessment - Dubrovnik

ĂƌĐŚĂĞŽůŽŐŝĐĂůͿ ǁĞůů͘ůƐŽ͕ƚŚŝƐĂůƐŽĚŝƌĞĐƚůǇŝŶǀŽůǀĞĚŝŶƚŚĞZƚĐƚŝŽŶ ĂŶĚƌƵƌĂůĂŶĚ ƉůĂŶƵŶĚĞƌƚŚĞƉƌŝŽƌŝƚǇ^ƵƐƚĂŝŶĂďŝůŝƚǇĂŶĚZĞƐŝůŝĞŶĐĞŝŶϱ ƵƌďĂŶASSESSMENTƐĐĞŶŝĐ METHODOLOGYŐŽĂůƐƵŶĚĞƌƚŚŝƐƉƌŝŽƌŝƚǇ͘ ǀŝĞǁƐ͘ /ŶĂĚĚŝƚŝŽŶ͕ƚŚĞ/ŶƐƚŝƚƵƚĞĨŽƌZĞƐƚŽƌĂƚŝŽŶŽĨƵďƌŽǀŶŝŬ ǁĂƐ ĚĞůĞŐĂƚĞĚ ĐŽŽƌĚŝŶĂƚŝŶŐ ƌŽůĞ ŝŶ ƉƌŽĚƵĐƚŝŽŶ ŽĨ ƚŚĞ DĂŶĂŐĞŵĞŶƚ WůĂŶ ĨŽƌ ƚŚĞ tŽƌůĚ ,ĞƌŝƚĂŐĞ ^ŝƚĞ ƵďƌŽǀŶŝŬŝŶĞĐĞŵďĞƌϮϬϭϰ͘ŶĞǆƉĞƌƚĐŽŵŵŝƚƚĞĞĨŽƌ ƚŚĞƉůĂŶƉƌĞƉĂƌĂƚŝŽŶǁĂƐĂƉƉŽŝŶƚĞĚĐŽŶƐŝƐƚŝŶŐŽĨƐĞǀĞŶ ŵĞŵďĞƌƐ ĨƌŽŵ ƚŚĞ ĨŽůůŽǁŝŶŐ ĨŝĞůĚƐ͗ ĐŽŶƐĞƌǀĂƚŝŽŶ͕ ƵƌďĂŶŝƐŵ ĂŶĚ ƚƌĂĨĨŝĐ ŝŶĨƌĂƐƚƌƵĐƚƵƌĞ͕ ĚĞŵŽŐƌĂƉŚǇ ĂŶĚ ƐŽĐŝŽůŽŐǇ͕ ƚŽƵƌŝƐŵ ĂŶĚ ĞĐŽŶŽŵǇ͕ ĂŶĚ ĐƵůƚƵƌĂů ŵĂŶĂŐĞŵĞŶƚ͘dŚĞĐŽŵŵŝƚƚĞĞŚĂƐƉƌĞƉĂƌĞĚŐƵŝĚĞůŝŶĞƐ ĨŽƌƚŚĞĚĞǀĞůŽƉŵĞŶƚŽĨĂDĂŶĂŐĞŵĞŶƚWůĂŶĐŽŶƐŝƐƚŝŶŐ ĨƌŽŵƚŚĞĨŽůůŽǁŝŶŐƉƌŝŽƌŝƚŝĞƐ͗ ϭ͘ WƌĞƐĞƌǀĂƚŝŽŶ ĂŶĚ ŝŵƉƌŽǀĞŵĞŶƚ ŽĨ ƚŚĞ ƐƚĂƚĞ ŽĨ ƚŚĞ ƉƌŽƚĞĐƚĞĚŚŝƐƚŽƌŝĐĂůƵƌďĂŶĨƌĂŵĞǁŽƌŬ Ϯ͘WƌĞƐĞƌǀĂƚŝŽŶĂŶĚĂĨĨŝƌŵĂƚŝŽŶŽĨƚŚĞĐƵůƚƵƌĂůŝĚĞŶƚŝƚǇ ŽĨƚŚĞĐŝƚǇ ϯ͘>ŝĨĞŝŶƚŚĞŝƚǇ ϰ͘^ƵƐƚĂŝŶĂďůĞƚŽƵƌŝƐŵĚĞǀĞůŽƉŵĞŶƚ ϱ͘^ĞĐƵƌŝƚǇ ϲ͘dƌĂĨĨŝĐĐŽŶŶĞĐƚŝŽŶ͕ ϳ͘ŽŶƚĞŵƉŽƌĂƌǇΗƵďƌŽǀŶŝŬ^ƚĂƚƵƚĞΗ͘ dŚĞ ŝĚĞŶƚŝĨŝĞĚ ƉƌŽďůĞŵƐ ƚŚĂƚ ƚŚĞ DĂŶĂŐĞŵĞŶƚ WůĂŶ ƐŚŽƵůĚƚĂŬĞĂƉƉƌŽƉƌŝĂƚĞŵĞĂƐƵƌĞƐĂƌĞ͗ Ͳ/ŶĨƌĂƐƚƌƵĐƚƵƌĞ;ƉŽŽƌƐƚĂƚĞŽĨƐĞǁĂŐĞ͕ĞůĞĐƚƌŝĐŝƚǇ͕ǁĂƚĞƌ ƐƵƉƉůǇ ŶĞƚǁŽƌŬƐ͖ ĚĂŵĂŐĞĚ ƉĂǀĞŵĞŶƚƐ͖ ƚŚĞ ĚĞƚĞƌŝŽƌĂƚŝŽŶ ŽĨ ĐĞƌƚĂŝŶ ƵƌďĂŶ ĚŝƐƚƌŝĐƚƐ͖ ŝŶĂĚĞƋƵĂƚĞ ŚĞĂƚŝŶŐĂŶĚĐŽŽůŝŶŐƐǇƐƚĞŵͿ ͲŽŵŵƵŶĂů;ŝŶƐƵĨĨŝĐŝĞŶƚŶƵŵďĞƌŽĨƉƵďůŝĐƌĞƐƚƌŽŽŵƐ͕ ŐĂƌďĂŐĞĐŽůůĞĐƚŝŽŶ͕ĞǆĐĞƐƐŝǀĞŶŽŝƐĞ͕ŽďƐŽůĞƚĞƚƌĂŶƐƉŽƌƚ ĐĂƌƚƐ͕ ůŝŐŚƚ ƉŽůůƵƚŝŽŶ͕ ŽďƐƚƌƵĐƚĞĚ ƉĞĚĞƐƚƌŝĂŶ ƚƌĂĨĨŝĐ͕ ŵŝƐƵƐĞŽĨƉƵďůŝĐƐƉĂĐĞ͕ůĂĐŬŽĨƌĞŐƵůĂƚŝŽŶƐĚĞĨŝŶŝŶŐƌƵůĞƐ ƌĞůĂƚĞĚ ƚŽ ƚŚĞ ƵŶŝĨŽƌŵŝƚǇ ĂŶĚ ĂƉƉƌŽƉƌŝĂƚĞŶĞƐƐ ŽĨ ĂĚǀĞƌƚŝƐĞŵĞŶƚƐ͕ ƚĞŶƚƐ͕ ƐƵŶƐŚĂĚĞƐ͕ ƚĂďůĞ ĚŝŵĞŶƐŝŽŶƐ͕ ƌƵůĞƐŽĨĐŽŶĚƵĐƚǁŝƚŚŝŶƚŚĞŚŝƐƚŽƌŝĐĂůůŽĐĂƚŝŽŶƐ͘Ϳ Ͳ^ŽĐŝŽůŽŐŝĐĂůĂŶĚĚĞŵŽŐƌĂƉŚŝĐ;ĚĞĐůŝŶĞŝŶƋƵĂůŝƚǇŽĨůŝĨĞ͕ ƵŶĐŽŶƚƌŽůůĞĚ ĞŵŝŐƌĂƚŝŽŶ ŽĨ ƚŚĞ ƉŽƉƵůĂƚŝŽŶ ĨƌŽŵ ƚŚĞ ŚŝƐƚŽƌŝĐĂůƐŝƚĞͿ Ͳ dƌĂĨĨŝĐ ;ƐŽůǀŝŶŐ ƚŚĞ ƉƌŽďůĞŵ ŽĨ ĨƌĞƋƵĞŶƚ ƚƌĂĨĨŝĐ ĂŶĚ ƉĞĚĞƐƚƌŝĂŶĐŽůůĂƉƐĞƐͿ Ͳ hƌďĂŶ ƉůĂŶŶŝŶŐ ;ĚĞĨŝŶŝŶŐ ƐƉĂƚŝĂů ƉůĂŶŶŝŶŐ ĚŽĐƵŵĞŶƚĂƚŝŽŶƚŚĂƚĂĚĚƌĞƐƐĞƐƚŚĞŝƐƐƵĞƐŽĨĚĞƚĂŝůĞĚƵƐĞ ŽĨƚŚĞƐƉĂĐĞͿ ͲŵĞƌŐĞŶĐǇƐŝƚƵĂƚŝŽŶƐ;ĂĐƚŝŽŶƐĚƵƌŝŶŐĞĂƌƚŚƋƵĂŬĞ͕ĨŝƌĞ͕ ĚĞĨŝŶŝƚŝŽŶŽĨĞǀĂĐƵĂƚŝŽŶƉĂƚŚƐͿ ůƐŽ͕ /ŶƚĞŐƌĂƚĞĚ ĚĞǀĞůŽƉŵĞŶƚ ĐƵůƚƵƌĂů ŚĞƌŝƚĂŐĞ ŵĂŶĂŐĞŵĞŶƚĂŶĚĚĞǀĞůŽƉŵĞŶƚƉƌŽŐƌĂŵŝƐƉĂƌƚŽĨƚŚĞ ZĞƐƉĞĐƚ ƚŚĞ ŝƚǇ ĐƚŝŽŶ ƉůĂŶ ǁŝƚŚŝŶ ƚŚĞ /ŶƚĞŐƌĂƚĞĚ ĚĞǀĞůŽƉŵĞŶƚƉƌŽŐƌĂŵŵĞƵďƌŽǀŶŝŬϮϬϯϬǁŝƚŚƐƉĞĐŝĂů ĨŽĐƵƐ ŽŶ ŝŶƚĞŐƌĂƚĞĚ ƌĞƐƚŽƌĂƚŝŽŶ͕ ƌĞĂĐƚŝǀĂƚŝŽŶ ĂŶĚ

2019 GSTC Destination Assessment - Dubrovnik 89

ŵĂŶĂŐĞŵĞŶƚ ŽĨ ƚŚĞ ŚĞƌŝƚĂŐĞ ŽĨ ƵďƌŽǀŶŝŬ ƐƵŵŵĞƌ houses starting with Summer House Gučetić which is ƉůĂŶŶĞĚ ƚŽ ďĞĐŽŵĞ Ă ƐŽĐŝŽͲĐƵůƚƵƌĂů͕ ŵĞŵŽƌŝĂů ĂŶĚ creative centre Ruđer Bošković. ϭ͘ď͘ ĂƐĞĚŽŶƚŚĞĂƐƐĞƐƐŵĞŶƚŽƵƚĐŽŵĞ͕ĂŶ/E/s/h>dKE DĂŶĂŐĞŵĞŶƚ ϮсĚŽĐƵŵĞŶƚƐĂŶĚWZKdd/KE ŽĨ ĐƵůƚƵƌĂůͲŚŝƐƚŽƌŝĐ ĂŶĚ ƵƌďĂŶŝƐƚŝĐ ĂƌĞĂ ŽĨ ƐǇƐƚĞŵƚŽ ĞǀŝĚĞŶĐĞŽĨ ƵďƌŽǀŶŝŬ͕ͲϯϴϭϴǁĂƐĨŽƵŶĚŝŶƉůĂĐĞ͘ĐƚƌĞƉƌĞƐĞŶƚƚŚĞ ŵŽŶŝƚŽƌ͕ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ƐƚĂƚĞŵĞŶƚ ŽĨ ƐŝŐŶŝĨŝĐĂŶĐĞ ĨŽƌ ƚŚĞ ŚŝƐƚŽƌŝĐĂů ĐŽƌĞ ŽĨ ŵĞĂƐƵƌĞ͕ĂŶĚ ƵďƌŽǀŶŝŬ ǁŝƚŚ ƚŚĞ ĐŚĂƌĂĐƚĞƌ ĂŶĚ ǀĂůƵĞ ĚĞŐƌĞĞ ŽĨ ƚŚĞ ŵŝƚŝŐĂƚĞ ĂƌĞĂƐŽĨƚŚĞŝƚǇ͘/ŶĂĐĐŽƌĚĂŶĐĞƚŽƚŚĞǀĂůƵĞƐŽĨƚŚĞĂƌĞĂƐ͕ ƚŽƵƌŝƐŵ ĐƚƌĞŐƵůĂƚĞƐƚŚĞůĂŶĚƵƐĞ͕ĐŽŶƐƚƌƵĐƚŝŽŶ͕ƉƌŽƚĞĐƚŝŽŶĂŶĚ ŝŵƉĂĐƚƐŽŶ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŽĨ ƚŚĞ ĐŽŶƐĞƌǀĂƚŝŽŶ ƉƌŝŶĐŝƉůĞƐ ŽŶ ƚŚĞ ƐŝƚĞƐĂŶĚ ůŝƐƚĞĚ ďƵŝůƚ ŚĞƌŝƚĂŐĞ͘ ůƐŽ͕ ŝƚ ǁĂƐ ĨŽƵŶĚ ŝŶ ƉůĂĐĞ ƐĞǀĞƌĂů ĂƚƚƌĂĐƚŝŽŶƐ ƐǇƐƚĞŵƐͬĂƉƉůŝĐĂƚŝŽŶƐͬƉůĂƚĨŽƌŵƐƚŚĂƚũƵƐƚŝĨǇƚŚĞŶĞĞĚƐ͘ ǆĂŵƉůĞƐĂƌĞŐŝǀĞŶ͗ dƌĂǁĞůƉƉͲdŚŝƐĂƉƉůŝĐĂƚŝŽŶŝƐĂƉĂƌƚŽĨƐŵĂƌƚǀŝƐŝƚŽƌĨůŽǁ ĂŶĚǀŝƐŝƚŽƌĞǆƉĞƌŝĞŶĐĞŵĂŶĂŐĞŵĞŶƚƐǇƐƚĞŵƚŚĂƚŝŶǀŽůǀĞƐ ĞůĞŵĞŶƚƐ ŽĨ ĂĐƚŝŽŶ ƉůĂŶ ƌĞĐŽŵŵĞŶĚĂƚŝŽŶƐ͕ ǀŝƐŝƚŽƌ ŝŶĨŽƌŵĂƚŝŽŶ ĂŶĚ ĂǁĂƌĞŶĞƐƐ ƌĂŝƐŝŶŐ ŽŶ ƐƵƐƚĂŝŶĂďŝůŝƚǇ ƐƚĂŶĚĂƌĚƐ͕ ƌĞĂů ƚŝŵĞ ǀŝƐŝƚŽƌ ĨůŽǁͬĐƌŽǁĚ ŵŽŶŝƚŽƌŝŶŐ͕ ƌĞĂů ƚŝŵĞ ƌŽƵƚŝŶŐ ĐŽŵďŝŶŝŶŐ ĂǀĂŝůĂďůĞ ƚŝŵĞ͕ ƌĞůĞǀĂŶƚ ǀŝƐŝƚŽƌ ŝŶƚĞƌĞƐƚƐ ĂŶĚ ŵŽŽĚƐ ǁŝƚŚ ĚĞƐƚŝŶĂƚŝŽŶ ĂƚƚƌĂĐƚŝŽŶƐ ĂŶĚ ǀŝƐŝƚĂƚŝŽŶ ƌĞĐŽŵŵĞŶĚĂƚŝŽŶƐ͕ ǁŝƚŚ ƐƵƐƚĂŝŶĂďŝůŝƚǇ ŐĂŵŝĨŝĐĂƚŝŽŶĞůĞŵĞŶƚƐ͘ ƵďƵďƌŽǀŶŝŬ ǀŝƐŝƚŽƌ Ͳ tŝƚŚŝŶ ƚŚĞ ^ŵĂƌƚ ŝƚǇ ƉůĂƚĨŽƌŵ ĚĞǀĞůŽƉĞĚďǇhZĂŶĚƚŚĞŝƚǇŽĨƵďƌŽǀŶŝŬ͕ƵďƌŽǀŶŝŬ sŝƐŝƚŽƌƐͲsŝƐŝƚŽƌƐŽƵŶƚŝŶŐ^ǇƐƚĞŵǁĂƐĞƐƚĂďůŝƐŚĞĚ͘dŚŝƐŝƐ Ă ŬĞǇ ŽůĚ ĐŝƚǇ ǀŝƐŝƚŽƌƐ ŵĂŶĂŐĞŵĞŶƚ ƚŽŽů ;ĨŽƌ ŝŶƐƚŝƚƵƚŝŽŶƐ ƐƵĐŚĂƐ/ŶƐƚŝƚƵƚĞĨŽƌZĞƐƚŽƌĂƚŝŽŶŽĨƵďƌŽǀŶŝŬ͕ƵďƌŽǀŶŝŬ ^ƵŵŵĞƌ &ĞƐƚŝǀĂů͕ WƵďůŝĐ ŝŶƐƚŝƚƵƚŝŽŶ >ŽŬƌƵŵ ƌĞƐĞƌǀĞ͕ &ŝƌĞĨŝŐŚƚĞƌƐ͕ ŽŵŵƵŶĂů ŵĂŶĂŐĞŵĞŶƚ͕ ĞƚĐ͘Ϳ ďĞĐĂƵƐĞ ŝƚ ƉƌŽǀŝĚĞƐĐƵƌƌĞŶƚĂŶĚŚŝƐƚŽƌŝĐĂůŝŶƐŝŐŚƚŝŶƚŽǀŝƐŝƚŽƌƐΖĞŶƚƌŝĞƐ ĂŶĚ ĞǆŝƚƐ͕ ƚƌĞŶĚ ĨŽƌĞĐĂƐƚƐ͕ ĂŶĚ ŐĞŶĞƌĂů ƚƌĂĐŬŝŶŐ ŽĨ ƐŝƚĞ ǀŝƐŝƚŽƌƐΖ ĚŝƐƚƌŝďƵƚŝŽŶ͘ ^ŝŶĐĞ ƚŚĞ ƉƌŽũĞĐƚ ŝŶ ƚŚĞ ƚĞƐƚ ƉŚĂƐĞ ůĂĐŬƐĚĂƚĂŽŶƚŚĞƌĞůŝĂďŝůŝƚǇůĞǀĞůŽĨĐŽƵŶƚŝŶŐ͕ƉƌĞĚŝĐƚŝŽŶ͕ ĂŶĚƐƉĂƚŝĂůĚŝƐƚƌŝďƵƚŝŽŶŽĨǀŝƐŝƚƐ͘ŽŵƉůĞƚĞĨƵŶĐƚŝŽŶĂůŝƚǇŽĨ ƚŚĞ ƐǇƐƚĞŵ ŝƐ ĞǆƉĞĐƚĞĚ ĂĨƚĞƌ ĐŽŵƉůĞƚŝŽŶ ŽĨ ƚŚĞ ƉƌŽĐƵƌĞŵĞŶƚ ƉƌŽĐĞƐƐ ŽĨ ĞƋƵŝƉŵĞŶƚ ĂŶĚ ƐŽĨƚǁĂƌĞ͘ dŚĞ ĞǆƉĞĐƚĞĚƌĞƐƵůƚ;ƚĂƌŐĞƚͿŽĨƚŚŝƐƉƌŽĐƵƌĞŵĞŶƚŝƐďǇƚŝŵĞůǇ ŝŶĨŽƌŵĂƚŝŽŶƚŽĐƌĞĂƚĞĂĐŽŶƚŝŶƵŽƵƐĨůŽǁŽĨǀŝƐŝƚŽƌƐƚŽƚŚĞ ŵŽƐƚ ǀŝƐŝƚĞĚ ůŽĐĂƚŝŽŶƐ ŽĨ ƚŚĞ ŽůĚ ĐŝƚǇ ŝŶ ŽƌĚĞƌ ƚŽ ĂǀŽŝĚ ŽǀĞƌĐƌŽǁĚŝŶŐŽƌĐŽŶŐĞƐƚŝŽŶŽĨĂŶĂƌĞĂĂƚƚŚĞƐĂŵĞƚŝŵĞ͕ ĂŶĚƚŽƉƌŽǀŝĚĞďĞƚƚĞƌƐĞƌǀŝĐĞĂŶĚĞǀĞŶůǇƐƵƐƚĂŝŶĂďůĞƵƐĞ ŽĨĐƵůƚƵƌĂůĂŶĚŶĂƚƵƌĂůƌĞƐŽƵƌĐĞƐŽĨƚŚĞŝƚǇŽĨƵďƌŽǀŶŝŬ͘ ƵďƵďƌŽǀŶŝŬ ǇĞ Ͳ Ŷ ŝŶƚĞƌĂĐƚŝǀĞ ǁĞď ƉůĂƚĨŽƌŵ ĞŶĂďůŝŶŐ ĚŝƌĞĐƚ ĐŽŵŵƵŶŝĐĂƚŝŽŶ ďĞƚǁĞĞŶ ĐŝƚŝǌĞŶƐ ĂŶĚ ƚŚĞ ĂĚŵŝŶŝƐƚƌĂƚŝǀĞďŽĚŝĞƐŽĨƚŚĞŝƚǇŝŶĐůƵĚŝŶŐĂƐĐŽŵŵƵŶĂů ƵƚŝůŝƚǇ ĐŽŵƉĂŶŝĞƐ͕ ĂŝŵŝŶŐ ƚŽ ĞĨĨĞĐƚŝǀĞůǇ ĂĚĚƌĞƐƐ ĐŽŵŵƵŶĂůͬŽƉĞƌĂƚŝŽŶĂů ŝƐƐƵĞƐ͘ ŝƚŝǌĞŶƐ ĂƌĞ ƵƐŝŶŐ ƚŚŝƐ ĂƉƉůŝĐĂƚŝŽŶ ƚŽ ƉƌŽǀŝĚĞ ŽŶůŝŶĞ ƌĞƉŽƌƚŝŶŐ ŽĨ ƉƌŽďůĞŵƐͬĐŽŵƉůĂŝŶƚƐƚŚƌŽƵŐŚƚŚĞƉŚŽƚŽ͕ĂĚĞƐĐƌŝƉƚŝŽŶΘ ůŽĐĂƚŝŽŶ͘ dŚĞŶ ŝƚǇ ^ĞƌǀŝĐĞ ĂĐƚƐ ƚŽ ƌĞƐŽůǀĞ ƚŚĞ ƉƌŽďůĞŵ ^WǁŚŝůĞĐŝƚŝǌĞŶƌĞĐĞŝǀĞƐƌĞƐƉŽŶƐĞǁŝƚŚŝŶϮϰŚ͘

90 2019 GSTC Destination Assessment - Dubrovnik

Ϯ sŝƐŝƚŽƌ Ϯ͘Ă͘ /ƚǁĂƐĨŽƵŶĚƚŚĞĞŶŽƵŐŚĞǀŝĚĞŶĐĞƐŽŶƚŚĞŽƉĞƌĂƚŝŽŶŽĨ ŵĂŶĂŐĞŵĞŶƚ͗dŚĞ ĚŵŝŶŝƐƚƌĂƚŝǀĞ Ă ŵĂŶĂŐĞŵĞŶƚ ƉůĂŶ ŝŶ ƉůĂĐĞ͘ /Ŷ ^ĞƉ ϮϬϭϳ͕ ƚŚĞ ĚĞƐƚŝŶĂƚŝŽŶASSESSMENTŚĂƐĂ ŵĞĐŚĂŶŝƐŵ METHODOLOGYϮсĚŽĐƵŵĞŶƚƐ DĂŶĂŐĞŵĞŶƚ WůĂŶ ŽĨ ƚŚĞ WƌŽƚĞĐƚĞĚ DŽŶƵŵĞŶƚ ǀŝƐŝƚŽƌ ƌĞƐƉŽŶƐŝďůĞĨŽƌ ĂŶĚĞǀŝĚĞŶĐĞŽĨ ŽŵƉůĞǆ ŽĨ ƚŚĞ ŝƚǇ ŽĨ ƵďƌŽǀŶŝŬ ŝƐ ďƌŽƵŐŚƚ ĂŶĚ ŵĂŶĂŐĞŵĞŶƚ ŝŵƉůĞŵĞŶƚŝŶŐ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ĂĚŽƉƚĞĚ͘ dŚĞ ŽŶĐĞƉƚ ŽĨ ƚŚĞ DĂŶĂŐĞŵĞŶƚ WůĂŶ ƐǇƐƚĞŵĨŽƌ ǀŝƐŝƚŽƌ ĚĞƚĞƌŵŝŶĞƐ͗ ĂƚƚƌĂĐƚŝŽŶƐŝƚĞƐ ŵĂŶĂŐĞŵĞŶƚ ϭ͘ ĂƐŝĐĐŽŶƚĞŶƚƐŽĨƚŚĞDĂŶĂŐĞŵĞŶƚWůĂŶ ƚŚĂƚŝŶĐůƵĚĞƐ ƉůĂŶƐĂŶĚ Ϯ͘ ŝŵƐ͕ǀŝƐŝŽŶ͕ƉƌŝŽƌŝƚŝĞƐĂŶĚŵĞĂƐƵƌĞƐ ŵĞĂƐƵƌĞƐƚŽ ŽƉĞƌĂƚŝŽŶƐ ϯ͘ ŽĐƵŵĞŶƚĂƚŝŽŶĂŶĚƐƚƵĚǇďĂĐŬŐƌŽƵŶĚ ƉƌĞƐĞƌǀĞ͕ƉƌŽƚĞĐƚ͕ ϰ͘ WƌŽĐĞĚƵƌĞŽĨďƌŝŶŐŝŶŐƚŚĞDĂŶĂŐĞŵĞŶƚWůĂŶ ĂŶĚĞŶŚĂŶĐĞ dŚĞ ďĂƐŝĐ Ăŝŵ ŽĨ ƚŚĞ DĂŶĂŐĞŵĞŶƚ WůĂŶ ŝƐ ƚŽ ĐƌĞĂƚĞ ŶĂƚƵƌĂůĂŶĚ ƉƌĞĐŽŶĚŝƚŝŽŶƐ ĨŽƌ ŵĂŶĂŐĞŵĞŶƚ ŽĨ ƚŚĞ ƉƌŽƚĞĐƚĞĚ ĐƵůƚƵƌĂůĂƐƐĞƚƐ͘ ŵŽŶƵŵĞŶƚĐŽŵƉůĞǆŽĨƚŚĞŝƚǇŽĨƵďƌŽǀŶŝŬ͕ŝŶŽƌĚĞƌƚŽ ƉƌĞƐĞƌǀĞ ĂŶĚ ŝŵƉƌŽǀĞ ƚŚĞ ĨĞĂƚƵƌĞƐ ŽĨ ƚŚĞ ƵŶŝǀĞƌƐĂů ǀĂůƵĞƵŶĚĞƌƚŚĞhE^KƉƌŽƚĞĐƚŝŽŶ͕ǁŝƚŚƐŝŵƵůƚĂŶĞŽƵƐ ĚĞǀĞůŽƉŵĞŶƚ ŽĨ ĐŽŶƚĞŵƉŽƌĂƌǇ ůŝĨĞ ŽĨ ƚŚĞ ŝƚǇ͘ >ŽŶŐͲ ƚĞƌŵǀŝƐŝŽŶŽĨŵĂŶĂŐĞŵĞŶƚŽĨƚŚĞƉƌŽƚĞĐƚĞĚŵŽŶƵŵĞŶƚ ĐŽŵƉůĞǆ ŽĨ ƚŚĞ ŝƚǇ ŽĨ ƵďƌŽǀŶŝŬ ŝƐ ďĂƐĞĚ ŽŶ ƚŚĞ ƉŽƐƚƵůĂƚĞƚŚĂƚƚŚĞŝƚǇƐŚŽƵůĚďĞ–ĂĐŝƚǇ͖ĂĐŝƚǇǁŚŝĐŚŝƐ ĂĐŽŵƉůĞǆ͕ŶƵĂŶĐĞĚĂŶĚůŝǀĞƐǇƐƚĞŵŵĂĚĞďǇĐŽŵďŝŶĞĚ͕ ƐŝŵƵůƚĂŶĞŽƵƐĂŶĚŚĂƌŵŽŶŝǌĞĚĨĂĐƚŽƌƐ͗ŵŽŶƵŵĞŶƚƐĂŶĚ ĐŽŶƐƚƌƵĐƚŝŽŶƐ͕ ĐƵůƚƵƌĞ͕ ƉŽƉƵůĂƚŝŽŶ͕ ƚŽƵƌŝƐŵ͕ ƐĂĨĞƚǇ͕ ƚƌĂĨĨŝĐĂŶĚŝƚƐƐƚĂƚƵƐ͘ dŚĞDĂŶĂŐĞŵĞŶƚWůĂŶĐŽŶƚĂŝŶƐWƌŝŽƌŝƚŝĞƐ͗ ϭ͘ WƌĞƐĞƌǀĂƚŝŽŶĂŶĚŝŵƉƌŽǀĞŵĞŶƚŽĨƚŚĞƐƚĂƚĞŽĨ ƚŚĞƉƌŽƚĞĐƚĞĚŚŝƐƚŽƌŝĐĂůƵƌďĂŶĐŽŵƉůĞǆ Ϯ͘ WƌĞƐĞƌǀĂƚŝŽŶ ĂŶĚ ĂĨĨŝƌŵĂƚŝŽŶ ŽĨ ƚŚĞ ĐƵůƚƵƌĂů ŝĚĞŶƚŝƚǇŽĨƚŚĞĐŝƚǇ ϯ͘ >ŝĨĞŝŶƚŚĞŝƚǇ ϰ͘ ^ƵƐƚĂŝŶĂďůĞƚŽƵƌŝƐƚĚĞǀĞůŽƉŵĞŶƚ ϱ͘ ^ĂĨĞƚǇ ϲ͘ ŽŶŶĞĐƚŝŽŶĂŶĚ ϳ͘ Contemporary “Dubrovnik statute”. &ŝŶĂůůǇ͕ƚŚĞŶĞǁƐŵĂƌƚƐŽůƵƚŝŽŶƐƉůĂŶŶĞĚƵŶĚĞƌƚŚĞZƚ ĐƚŝŽŶƉůĂŶŝŶĐůƵĚĞƚŚĞƐĞĂƐǁĞůů͘ ϯ sŝƐŝƚŽƌďĞŚĂǀŝŽƌ͗ ϯ͘Ă͘ƵůƚƵƌĂů ϮсĚŽĐƵŵĞŶƚƐ It was found in place guidelines for visitors’ behavior in dŚĞĚĞƐƚŝŶĂƚŝŽŶ ĂŶĚ ĂŶĚĞǀŝĚĞŶĐĞŽĨ ƐŝƚĞƐ͘dŚĞŵŽƐƚŝŵƉŽƌƚĂŶƚǁĞƌĞƚŚĞŽŶĞĨƌŽŵƚŚĞZĞƐƉĞĐƚ ŚĂƐƉƵďůŝƐŚĞĚĂŶĚ ĞŶǀŝƌŽŶŵĞŶƚĂů ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ƚŚĞŝƚǇŝŶŝƚŝĂƚŝǀĞĂŶĚƚŚĞŽŶĞĨŽƌƚŚĞ>ŽŬƌƵŵ/ƐůĂŶĚ͘ŽƚŚ ƉƌŽǀŝĚĞĚ ŐƵŝĚĞůŝŶĞƐĨŽƌ ĂƌĞŝŶƉůĂĐĞĂŶĚĂĐƚŝǀĞ͕ŚŽǁĞǀĞƌƚŚĞƌĞǁĂƐŶŽƚŝĚĞŶƚŝĨŝĞĚ ŐƵŝĚĞůŝŶĞƐĨŽƌ ǀŝƐŝƚŽƌďĞŚĂǀŝŽƌ ĂŶǇĞǀĂůƵĂƚŝŽŶŽƵƚĐŽŵĞŽĨƚŚĞĞĨĨĞĐƚŝǀĞŶĞƐƐ͘ ƉƌŽƉĞƌǀŝƐŝƚŽƌ ŝŶƐŝƚĞƐ ďĞŚĂǀŝŽƌĂƚ ϯ͘ď͘ŽĚĞŽĨ /ƚǁĂƐĨŽƵŶĚŝŶƉůĂĐĞĂĐŽĚĞŽĨƉƌĂĐƚŝĐĞĨŽƌƚŚĞƚŽƵƌŐƵŝĚĞƐ ƐĞŶƐŝƚŝǀĞƐŝƚĞƐ͘ ƉƌĂĐƚŝĐĞĨŽƌ ϭс ĂŶĚ ƚŽƵƌ ŽƉĞƌĂƚŽƌƐ͘ ,ŽǁĞǀĞƌ͕ ƚŚĞƌĞ ǁĂƐ ŶŽƚ ĨŽƵŶĚ ^ƵĐŚŐƵŝĚĞůŝŶĞƐĂƌĞ ƚŽƵƌŐƵŝĚĞƐ ĚŽĐƵŵĞŶƚƐĞǆŝƐƚ ĞŶŽƵŐŚĞǀŝĚĞŶĐĞƐŽĨƚŚĞŝŵƉůĞŵĞŶƚĂƚŝŽŶĂƚƚŚĞŵĞŵďĞƌƐ͕ ĚĞƐŝŐŶĞĚƚŽ ĂŶĚƚŽƵƌ ŶŽƚĞŶŽƵŐŚƚƌĂŝŶŝŶŐƉƌŽďĂďůǇĂůƐŽƚŚĞĐĂƐĞ͘ ŵŝŶŝŵŝǌĞĂĚǀĞƌƐĞ ŽƉĞƌĂƚŽƌƐ ŝŵƉĂĐƚƐŽŶ ƐĞŶƐŝƚŝǀĞƐŝƚĞƐĂŶĚ ƐƚƌĞŶŐƚŚĞŶƉŽƐŝƚŝǀĞ ǀŝƐŝƚŽƌďĞŚĂǀŝŽƌƐ͘

2019 GSTC Destination Assessment - Dubrovnik 91

ϰ ƵůƚƵƌĂů,ĞƌŝƚĂŐĞ ϰ͘Ă͘>ĂǁƐŽƌ ϯс /ƚǁĂƐĨŽƵŶĚŝŶƉůĂĐĞĂůůƚŚĞŶĞĐĞƐƐĂƌǇůĞŐŝƐůĂƚŝŽŶŝƚĞŵƐƚŽ WƌŽƚĞĐƚŝŽŶ͗ ƌĞŐƵůĂƚŝŽŶƐƚŽ ĚŽĐƵŵĞŶƚƐ͕ ũƵƐƚŝĨǇƚŚĞŶĞĞĚƐŽĨƚŚŝƐĐƌŝƚĞƌŝŽŶƐ͘DŽƌĞ͗ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ƉƌŽƚĞĐƚ ĞǀŝĚĞŶĐĞ͕ĂŶĚ >t K& WZKdd/KE E WZ^Zsd/KE K& d, ŚĂƐůĂǁƐ ŚŝƐƚŽƌŝĐĂůĂŶĚ ŝŵƉƌŽǀŝŶŐƚƌĞŶĚƐ h>dhZ>,Z/d';EEϲϵͬϵϵ͕ϭϱϭͬϬϯ͕ϭϱϳͬϬϯ͕ϭϬϬͬϬϰ͕ ŐŽǀĞƌŶŝŶŐƚŚĞ ĂƌĐŚĂĞŽůŽŐŝĐĂů ϴϳͬϬϵ͕ ϴϴͬϭϬ͕ ϲϭͬϭϭ͕ ϮϱͬϭϮ͕ ϭϯϲͬϭϮ͕ ϭϱϳͬϭϯ͕ ϭϱϮͬϭϰ͕ ƉƌŽƉĞƌƐĂůĞ͕ƚƌĂĚĞ͕ ĂƌƚŝĨĂĐƚƐ ϵϴͬϭϱ͕ ϰϰͬϭϳ͕ ϵϬͬϭϴ͘Ϳ >Ăǁ ŽŶ ĐƵůƚƵƌĂů ŚĞƌŝƚĂŐĞ ŝƐ ƚŚĞ ĚŝƐƉůĂǇ͕ŽƌŐŝĨƚŝŶŐ ŝŶĐůƵĚŝŶŐƚŚŽƐĞ ĂĚŵŝŶŝƐƚƌĂƚŝǀĞƉƌŽƚĞĐƚŝŽŶƚŚĂƚƌĞŐƵůĂƚĞƐĂŶǇĂĐƚŝǀŝƚǇƚŚĂƚ ŽĨŚŝƐƚŽƌŝĐĂůĂŶĚ ůŽĐĂƚĞĚƵŶĚĞƌ ŵŝŐŚƚŚĂǀĞƚŚĞŝŵƉĂĐƚƚŽĂŶǇƚǇƉĞŽĨƚŚĞůŝƐƚĞĚĐƵůƚƵƌĂů ĂƌĐŚĂĞŽůŽŐŝĐĂů ǁĂƚĞƌĂŶĚ ŚĞƌŝƚĂŐĞ͗ ŝŵŵŽǀĂďůĞ͕ ŵŽǀĂďůĞ ĂŶĚ ŝŶƚĂŶŐŝďůĞ͕ ŝŶĐůƵĚŝŶŐ ĂƌƚŝĨĂĐƚƐ͘ ĞǀŝĚĞŶĐĞŽĨ ƚŚĞ ŚŝƐƚŽƌŝĐĂů ĐŽƌĞƐ ĂŶĚ ĂƌĐŚĂĞŽůŽŐŝĐĂů ƐŝƚĞƐ ĂƐ ǁĞůů͘ ƚŚĞŝƌ WĞƌŵŝƐƐŝŽŶ ĨŽƌ ĂŶǇ ĂĐƚŝǀŝƚǇ ŝƐ ŝƐƐƵĞĚ ďǇ ŽŶƐĞƌǀĂƚŝŽŶ ĞŶĨŽƌĐĞŵĞŶƚ ĞƉĂƌƚŵĞŶƚƐ͕DŝŶŝƐƚƌǇŽĨƵůƚƵƌĞ͘ Z'h>d/KE KE Z,K>K'/> ysd/KE^ ;EE ϭϬϮͬϮϬϭϬͿ&ŽůůŽǁŝŶŐƌĞŐƵůĂƚŝŽŶĞƐƚĂďůŝƐŚĞĚƚŚĞƐĞƚŽĨƌƵůĞƐ ŽŶ ůŝĐĞŶƐĞĚ ĂƌĐŚĂĞŽůŽŐŝƐƚƐ͕ŵĞƚŚŽĚŽůŽŐǇ ŽĨ ĞǆĐĂǀĂƚŝŽŶƐ͕ ƌĞƉŽƌƚŝŶŐĂŶĚƐƚŽƌĂŐĞŽĨƚŚĞĂƌƚĞĨĂĐƚƐĚŝƐĐŽǀĞƌĞĚĚƵƌŝŶŐ ƚŚĞ ĞǆĐĂǀĂƚŝŽŶ ĂŶĚ ƚŚĞ ĨŝĞůĚ ƐƵƌǀĞǇ ǁĞĂƚŚĞƌ ƚŚĞ ƐŝƚĞ ŝƐ ƉůĂĐĞĚŝŶůĂŶĚ͕ĐŽĂƐƚĂůŽƌƵŶĚĞƌǁĂƚĞƌ͘WĞƌŵŝƐƐŝŽŶĨŽƌĂŶǇ ĂĐƚŝǀŝƚǇŝƐŝƐƐƵĞĚďǇŽŶƐĞƌǀĂƚŝŽŶĞƉĂƌƚŵĞŶƚƐ͕DŝŶŝƐƚƌǇŽĨ ƵůƚƵƌĞ͘ /Ŷ ƚŚĞ ĐĂƐĞ ŽĨ ƚŚĞ ƵŶĚĞƌǁĂƚĞƌ ĂĐƚŝǀŝƚǇ ƚŚĞ Es/'d/KE K ;EE ϭϴϭͬϬϰ͕ ϳϲͬϬϳ͕ ϭϰϲͬϬϴ͕ ϲϭͬϭϭ͕ ϱϲͬϭϯ͕Ϯϲͬϭϱ͕ϭϳͬϭϵŝƐĂƉƉůŝĞĚĂƐǁĞůů͘ /ŶďŽƚŚĐĂƐĞƐ͕ĞǀŝĚĞŶĐĞƐŚĂǀĞďĞĞŶĨŽƵŶĚŝŶƉůĂĐĞĨŽƌƚŚĞ ŝŵƉůĞŵĞŶƚĂƚŝŽŶĂŶĚĞǀĂůƵĂƚŝŽŶŽĨƚŚŝƐ͘ůƐŽ͕ĂƉƌŽĐĞĚƵƌĞ ŽĨĂĚŽƉƚŝŶŐƵůƚƵƌĂůWƵďůŝĐEĞĞĚƐŽĨƚŚĞŝƚǇŽĨƵďƌŽǀŶŝŬ ǁĂƐĨŽƵŶĚŝŶƉůĂĐĞŝŶ ŚƚƚƉƐ͗ͬͬǁǁǁ͘ĚƵďƌŽǀŶŝŬ͘ŚƌͬǀŝũĞƐƚŝͬĂŬƚŝͲƵƉƌĂǀŶŽŐͲŽĚũĞůĂͲ Ϯϰ ϰ͘ď͘WƌŽŐƌĂŵ &ŽƌƚŚŝƐŝŶĚŝĐĂƚŽƌ͕ƚŚĞŶĞĐĞƐƐĂƌǇůĞŐŝƐůĂƚŝǀĞŝƚĞŵǁĂƐĨŽƵŶĚ ƚŽƉƌŽƚĞĐƚĂŶĚ ŝŶƉůĂĐĞĂŶĚƉƌŽŽĨƐŽĨƉĂƌƚŝĂůŝŵƉůĞŵĞŶƚĂƚŝŽŶĚƵƌŝŶŐƚŚĞ ĐĞůĞďƌĂƚĞ ϮсĚŽĐƵŵĞŶƚƐ ůŽĐĂůĨĞƐƚŝǀĂů͘DŽƌĞ͗KEsEd/KEKEWZKdd/KEK& ŝŶƚĂŶŐŝďůĞ ĂŶĚĞǀŝĚĞŶĐĞŽĨ d,/EdE'/>,Z/d'͘ŽŶǀĞŶƚŝŽŶŽŶƉƌŽƚĞĐƚŝŽŶŽĨ ĐƵůƚƵƌĂů ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ƚŚĞ ŝŶƚĂŶŐŝďůĞ ĐƵůƚƵƌĂů ŚĞƌŝƚĂŐĞ ŝƐ ƌĂƚŝĨŝĞĚ ďǇ ƌŽĂƚŝĂŶ ŚĞƌŝƚĂŐĞ;Ğ͘Ő͕͘ ƉĂƌůŝĂŵĞŶƚ ŝŶ ϮϬϬϱ͘ ^ŝŶĐĞ ƚŚĂƚ ƚŝŵĞ ƚŚĞƌĞ ĂƌĞ ůŽƚƐ ŽĨ /ŶĐůƵĚĞƐƐŽŶŐ͕ ĞůĞŵĞŶƚƐ ŽĨ ůŽĐĂů ƚƌĂĚŝƚŝŽŶƐ͕ ĚŝĂůĞĐƚƐ͕ ƐŬŝůůƐ ĂŶĚ ĐƵƐƚŽŵƐ ŵƵƐŝĐ͕ĚƌĂŵĂ͕ ƚŚĂƚĂƌĞƉƌŽƚĞĐƚĞĚĂŶĚƐƵƉƉŽƌƚĞĚĨƌŽŵŶĂƚŝŽŶĂůĂŶĚůŽĐĂů ƐŬŝůůƐĂŶĚ ĂƵƚŚŽƌŝƚŝĞƐŝŶŽƌĚĞƌƚŽĐŚĞƌŝƐŚƚŚĞŵĂŶĚƚƌĂŶƐŵŝƚƚŚĞŵƚŽ ĐƌĂĨƚƐͿ ƚŚĞ ĨƵƚƵƌĞ ŐĞŶĞƌĂƚŝŽŶƐ͘ ƌŽĂƚŝĂ ŝƐ ŽŶĞ ŽĨ ƚŚĞ ƌŝĐŚĞƐƚ ĐŽƵŶƚƌŝĞƐǁŝƚŚŝŶƚĂŶŐŝďůĞŚĞƌŝƚĂŐĞŽŶƚŚĞhE^K>ŝƐƚ͕ĂŶĚ ŝƚǇŽĨƵďƌŽǀŶŝŬĨŽƌĐĞŶƚƵƌŝĞƐŬĞĞƉƐƚŚĞƚƌĂĚŝƚŝŽŶŽĨƚŚĞ &ĞƐƚ ŽĨ ^ĂŝŶƚ ůĂƐŝƵƐ ƚŚĂƚ ŝƐ ŝŶ ƚŚĞ hE^K ůŝƐƚ ŽĨ ƚŚĞ ŝŶƚĂŶŐŝďůĞ ŚĞƌŝƚĂŐĞ ƐŝŶĐĞ ϮϬϬϵ͘ ůƐŽ͕ ƚŚŝƐ ŝƐ ƉĂƌƚ ŽĨ ƚŚĞ WƌŝŽƌŝƚǇ YƵĂůŝƚǇ ĂŶĚ ďƵŶĚĂŶĐĞͬŝǀĞƌƐŝĨŝĐĂƚŝŽŶ ŽĨ ƚŚĞ dŽƵƌŝƐŵKĨĨĞƌ͘ ϱ ^ŝƚĞ ϱ͘Ă͘ dŚĞƵďƌŽǀŶŝŬdŽƵƌŝƐŵŽĂƌĚ'ƵŝĚĞŝƐĐŽǀĞƌŝŶŐƚŚŝƐŶĞĞĚ /ŶƚĞƌƉƌĞƚĂƚŝŽŶ͗ /ŶƚĞƌƉƌĞƚŝǀĞ ǁŚŝĐŚŝƐĂĨƵůůĂŶĚĐŽŵƉƌĞŚĞŶƐŝǀĞĚŽĐƵŵĞŶƚ͘ůƐŽsŝƐŝƚŽƌ ĐĐƵƌĂƚĞ ŝŶĨŽƌŵĂƚŝŽŶ Ϯс ŝŶĨŽƌŵĂƚŝŽŶ ĂďŽƵƚ ƐŝƚĞƐĐŽƵůĚ ďĞ ĨŽƵŶĚ ŝŶ ŝŶƚĞƌƉƌĞƚŝǀĞ ĂǀĂŝůĂďůĞƚŽ ĚŽĐƵŵĞŶƚƐĂŶĚ ŚƚƚƉ͗ͬͬǁǁǁ͘ƚǌĚƵďƌŽǀŶŝŬ͘ŚƌͬůĂŶŐͬĞŶͬŶĞǁƐͬƐƉŽŵĞŶŝĐŝͬŝŶĚ ŝŶĨŽƌŵĂƚŝŽŶŝƐ ǀŝƐŝƚŽƌƐŝŶ ĞǀŝĚĞŶĐĞŽĨ Ğǆ͘Śƚŵů ƉƌŽǀŝĚĞĚĂƚ ƚŽƵƌŝƐƚŽĨĨŝĐĞƐ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŶĂƚƵƌĂůĂŶĚ ĂŶĚĂƚŶĂƚƵƌĂů ĐƵůƚƵƌĂůƐŝƚĞƐ͘dŚĞ ĂŶĚĐƵůƚƵƌĂů ŝŶĨŽƌŵĂƚŝŽŶŝƐ ƐŝƚĞƐ

92 2019 GSTC Destination Assessment - Dubrovnik

ĐƵůƚƵƌĂůůǇ ϱ͘ď͘ ϯс /ƚǁĂƐĨŽƵŶĚĞŶŽƵŐŚƉƌŽŽĨƐŽŶƚŚĂƚŝƐƐƵĞŝŶƉůĂĐĞ͘dŚĞŝƚǇ ĂƉƉƌŽƉƌŝĂƚĞ͕ /ŶƚĞƌƉƌĞƚŝǀĞ ĚŽĐƵŵĞŶƚƐ͕ ŽĨƵďƌŽǀŶŝŬŚĂƐƐƚĂƌƚĞĚƉƌĞƉĂƌŝŶŐƚŚĞƉƌŽũĞĐƚŽĨŵĂƌŬŝŶŐ ĚĞǀĞůŽƉĞĚǁŝƚŚASSESSMENTŝŶĨŽƌŵĂƚŝŽŶ METHODOLOGYŝƐ ĞǀŝĚĞŶĐĞ͕ĂŶĚ ĐƵůƚƵƌĂůͲ ŚŝƐƚŽƌŝĐ ŵŽŶƵŵĞŶƚƐ ŝŶ ƚŚĞ KůĚ ŝƚǇ ĞŶƚƌĞ ĐŽŵŵƵŶŝƚǇ ĐƵůƚƵƌĂůůǇ ŝŵƉƌŽǀŝŶŐƚƌĞŶĚƐ ;hE^K ^ŝƚĞͿ͕ ĨŽůůŽǁŝŶŐ /KDK^ͬhE^K ŽŵŵŝƐƐŝŽŶ ĐŽůůĂďŽƌĂƚŝŽŶĂŶĚ ĂƉƉƌŽƉƌŝĂƚĞ ƌĞĐŽŵŵĞŶĚĂƚŝŽŶ ĨƌŽŵ ϮϬϭϱ͕ ĂŶĚ ƌĞĐŽŵŵĞŶĚĂƚŝŽŶ ƚŚĂƚ ĐŽŵŵƵŶŝĐĂƚĞĚŝŶ ƚŚĞŵĂƌŬƐŚŽƵůĚďĞŝŶĐŽŶƐƉŝĐƵŽƵƐĂŶĚĂĚĂƉƚĞĚƚŽŵŽĚĞƌŶ ůĂŶŐƵĂŐĞƐ ƚĞĐŚŶŽůŽŐŝĞƐ͘ dŚĞ ŐƌĂƉŚŝĐ ĚĞƐŝŐŶ ǁŝůů ďĞ ƉƌŽĚƵĐĞĚ ďǇ ƉĞƌƚŝŶĞŶƚƚŽ renowned Croatian designer Orsat Franković. He will ǀŝƐŝƚŽƌƐ͘ ŝŶĐŽƌƉŽƌĂƚĞ/ĞĂĐŽŶ–ĂŵŽĚĞƌŶtŝ&ŝƐŝŐŶĂůƌĞůĂǇŝŶƚŽƚŚĞ ŵĂƌŬ͕ ĂƐ ƌĞĐŽŵŵĞŶĚĞĚ ďǇ ƚŚĞ ŝƚǇ ŽĨ ƵďƌŽǀŶŝŬ ĞǀĞůŽƉŵĞŶƚ ŐĞŶĐǇ – hZ͘ dŚŝƐ ĐŽŵďŝŶĂƚŝŽŶ ŽĨ ƚĞĐŚŶŽůŽŐǇĂŶĚǀŝƐƵĂůĞǆƉĞƌŝĞŶĐĞǁŝůůĞŶĂďůĞǀŝƐŝƚŽƌƐĂŶĚ ƚŽƵƌŝƐƚƐ ƚŽ ŐĞƚ ĂĐƋƵĂŝŶƚĞĚ ǁŝƚŚ ƚŚĞ ĐƵůƚƵƌĂůͲŚŝƐƚŽƌŝĐ ŵŽŶƵŵĞŶƚƐ͘ dŚĞƌĞ ĂƌĞ ϱϮ ƉƌŽƚĞĐƚĞĚ ƐĞůĨͲĐŽŶƚĂŝŶĞĚ ŵŽŶƵŵĞŶƚƐŝŶƚŚĞKůĚŝƚǇĞŶƚƌĞ͘ĨƚĞƌĂĚŽƉƚŝŽŶŽĨƚŚĞ ƉƌŽƉŽƐĂů͕ĂĚũƵƐƚŵĞŶƚƚŽĐŽŶƐĞƌǀĂƚŝŽŶŝŶƐƚƌƵĐƚŝŽŶƐĂŶĚƚŚĞ ĂƉƉƌŽǀĂůďǇƚŚĞŽŶƐĞƌǀĂƚŝŽŶĞƉĂƌƚŵĞŶƚŽĨƚŚĞDŝŶŝƐƚƌǇ ŽĨ ƵůƚƵƌĞ ŝŶ ƵďƌŽǀŶŝŬ͕ ƚŚĞ ƉƌŽƉŽƐĂů ǁŝůů ďĞ ƐĞŶƚ ƚŽ hE^K ĐŽŵƉĞƚĞŶƚ ďŽĚŝĞƐ ĨŽƌ ĨƵƌƚŚĞƌ ĞǆĂŵŝŶĂƚŝŽŶ͘ ĂƐĞĚ ŽŶ ƚŚĞ ŽďƚĂŝŶĞĚ ĂƉƉƌŽǀĂůƐ͕ WƌŽũĞĐƚ ĂƉƉůŝĐĂƚŝŽŶ ŝƐ ĞǆƉĞĐƚĞĚŝŶϮϬϮϬ͘ ϱ͘Đ͘ /ƚ ǁĂƐ ĨŽƵŶĚ ŝŶ ƉůĂĐĞ Ă ƉƌŽĐĞĚƵƌĞ ŽĨ ĂĚŽƉƚŝŶŐ ƵůƚƵƌĂů /ŶƚĞƌƉƌĞƚŝǀĞ WƵďůŝĐEĞĞĚƐŽĨƚŚĞŝƚǇŽĨƵďƌŽǀŶŝŬǁĂƐĨŽƵŶĚŝŶƉůĂĐĞ ŝŶĨŽƌŵĂƚŝŽŶŝƐ ϭсĚŽĐƵŵĞŶƚƐ ŝŶ ŚƚƚƉƐ͗ͬͬǁǁǁ͘ĚƵďƌŽǀŶŝŬ͘ŚƌͬǀŝũĞƐƚŝͬĂŬƚŝͲƵƉƌĂǀŶŽŐͲ ĚĞǀĞůŽƉĞĚ ĞǆŝƐƚ ŽĚũĞůĂͲϮϰ͘ ,ŽǁĞǀĞƌ͕ ŶŽƚ ĞŶŽƵŐŚ ƉƌŽŽĨƐ ǁĞƌĞ ĨŽƵŶĚ ŝŶ ǁŝƚŚ ƉůĂĐĞƚŽũƵƐƚŝĨǇƚŚĞŝŵƉůĞŵĞŶƚĂƚŝŽŶ͘ ĐŽŵŵƵŶŝƚǇ ĐŽůůĂďŽƌĂƚŝŽŶ ϱ͘Ě͘ ƵƌŝŶŐƚŚĞĂƐƐĞƐƐŵĞŶƚ͕ĞǀŝĚĞŶĐĞƐǁĞƌĞĨŽƵŶĚŝŶƉůĂĐĞŝŶ /ŶƚĞƌƉƌĞƚŝǀĞ Ϯс ƚŚĞdŽƵƌŝƐŵŽĂƌĚtĞďƐŝƚĞďƵƚĂůƐŽŝŶƉůĂĐĞŝŶƚŚĞƐŝƚĞƐ /ŶĨŽƌŵĂƚŝŽŶŝƐ ĚŽĐƵŵĞŶƚƐĂŶĚ ĂǀĂŝůĂďůĞ;ŚƚƚƉ͗ͬͬǁǁǁ͘ƚǌĚƵďƌŽǀŶŝŬ͘ŚƌͿ͘ ĂǀĂŝůĂďůĞŝŶ ĞǀŝĚĞŶĐĞŽĨ ůĂŶŐƵĂŐĞƐ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ƉĞƌƚŝŶĞŶƚƚŽ ǀŝƐŝƚŽƌƐ ϱ͘Ğ͘dŽƵƌŐƵŝĚĞ ϭсĚŽĐƵŵĞŶƚƐ Based on the stakeholder’s discussion, this is achieved, ƚƌĂŝŶŝŶŐŝŶƚŚĞ ĞǆŝƐƚ ǁŚŝĐŚŝƐĂůƐŽƐƵƉƉŽƌƚĞĚďǇĂĚŽĐƵŵĞŶƚ͘,ŽǁĞǀĞƌ͕ŵŽƌĞ ƵƐĞŽĨ ƉƌŽŽĨƐĂƌĞŶĞĞĚĞĚĨŽƌƚŚĞĞĨĨŝĐŝĞŶƚŝŵƉůĞŵĞŶƚĂƚŝŽŶŐŝǀĞŶ ŝŶƚĞƌƉƌĞƚŝǀĞ ƚŚĂƚƚŚĞƌĞŝƐŵĂŶǇƚŽƵƌŐƵŝĚĞƐ͕ĞƐƉĞĐŝĂůůǇŝŶŚŝŐŚƐĞĂƐŽŶ͕ ŝŶĨŽƌŵĂƚŝŽŶ ĂŶĚƚŚĞƌĞǁĞƌĞĚŽƵďƚƐĂďŽƵƚƚŚĞƌĞƐƵůƚƐ͘ ϲ /ŶƚĞůůĞĐƚƵĂů ϲ͘Ă͘>ĂǁƐ͕ dŚĞƌĞ ǁĂƐ ĨŽƵŶĚ ŝŶ ƉůĂĐĞ ƐĞǀĞƌĂů ůĂǁƐ ĂďŽƵƚ ƚŚŝƐ ŝƐƐƵĞ͘ WƌŽƉĞƌƚǇ͗ ƌĞŐƵůĂƚŝŽŶƐŽƌ ůƐŽ͕ ƐŝŶĐĞ ϮϬϭϭ͕ ƚŚĞ ƵďƌŽǀŶŝŬ dŽƵƌŝƐƚ ŽĂƌĚ ŚĂƐ ďĞĞŶ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ƉƌŽŐƌĂŵƐƚŽ Ϯс ŵĂƌŬŝŶŐ ƉŽŝŶƚƐ ŽĨ ƐĂůĞ ǁŝƚŚ ƚŚĞ ƐŝŐŶ “Authentically ŚĂƐĂƐǇƐƚĞŵƚŽ ƉƌŽƚĞĐƚ ĚŽĐƵŵĞŶƚƐĂŶĚ Croatian” where only Croatian and Dubrovnik souvenirs ĐŽŶƚƌŝďƵƚĞƚŽƚŚĞ ŝŶƚĞůůĞĐƚƵĂů ĞǀŝĚĞŶĐĞŽĨ ĂƌĞ ŽĨĨĞƌĞĚ ŽŶ ƐĂůĞ͘ dŚŝƐ ĞŶĐŽƵƌĂŐĞƐ ĂŶĚ ƐƵƉƉŽƌƚƐ ƚŚĞ ƉƌŽƚĞĐƚŝŽŶĂŶĚ ƉƌŽƉĞƌƚǇƌŝŐŚƚƐ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ƉƌŽĚƵĐƚŝŽŶĂŶĚƐĂůĞŽĨƚƌĂĚŝƚŝŽŶĂůŽƌŝŐŝŶĂůƐŽƵǀĞŶŝƌƐĂŶĚ ƉƌĞƐĞƌǀĂƚŝŽŶŽĨ ŽĨůŽĐĂů ĞŶŚĂŶĐĞƐ ƚŚĞ ƋƵĂůŝƚǇ ŽĨ ƚŚĞ ƐŽƵǀĞŶŝƌ ŽĨĨĞƌ͕ ǁŚŝůĞ ĂůƐŽ ŝŶƚĞůůĞĐƚƵĂů /ŶĚŝǀŝĚƵĂůƐĂŶĚ ŵĂŬŝŶŐŝƚĞĂƐŝĞƌĨŽƌŐƵĞƐƚƐƚŽĨŝŶĚƋƵĂůŝƚǇƉƌŽĚƵĐƚƐ͘ ƉƌŽƉĞƌƚǇƌŝŐŚƚƐŽĨ ĐŽŵŵƵŶŝƚŝĞƐ ĐŽŵŵƵŶŝƚŝĞƐĂŶĚ ŝŶĚŝǀŝĚƵĂůƐ͘

2019 GSTC Destination Assessment - Dubrovnik 93

DĂǆŝŵŝǌĞďĞŶĞĨŝƚƐƚŽƚŚĞĞŶǀŝƌŽŶŵĞŶƚĂŶĚŵŝŶŝŵŝǌĞŶĞŐĂƚŝǀĞŝŵƉĂĐƚƐ

ϭ ŶǀŝƌŽŶŵĞŶƚĂů ϭ͘Ă͘ ƵƌŝŶŐ ƚŚĞ ĂƐƐĞƐƐŵĞŶƚ ĞǆĞĐƵƚŝŽŶ͕ ŵĂŶǇ ĞǀŝĚĞŶĐĞƐ ƌŝƐŬƐ͗ ^ƵƐƚĂŝŶĂďŝůŝƚǇ ŝĚĞŶƚŝĨŝĞĚ ƚŽ ĐŽǀĞƌ ƚŚŝƐ ŶĞĞĚ͘ ƐƉĞĐŝĂůůǇ ǁŚĞŶ ƚŚŝƐ ŝƐ Ă dŚĞĚĞƐƚŝŶĂƚŝŽŶ ĂƐƐĞƐƐŵĞŶƚŽĨ EĂƚŝŽŶĂůͬhĚĞŵĂŶĚ͘&ŝƌƐƚůǇ͕ĂŵĂũŽƌƐƚƵĚǇƚŚĂƚƐƵƉƉŽƌƚƐ ŚĂƐŝĚĞŶƚŝĨŝĞĚ ƚŚĞĚĞƐƚŝŶĂƚŝŽŶ ϭс ƚŚŝƐŝƐƚŚĞŝƚǇŽĨƵďƌŽǀŶŝŬ^ƚƌĂƚĞŐŝĐŶǀŝƌŽŶŵĞŶƚĂůƐƚƵĚǇ ĞŶǀŝƌŽŶŵĞŶƚĂů ǁŝƚŚŝŶƚŚĞůĂƐƚ ĚŽĐƵŵĞŶƚƐ ŚƚƚƉ͗ͬͬǁǁǁ͘ĚƵďƌŽǀŶŝŬ͘ŚƌͬƵƉůŽĂĚƐͬϮϬϭϴϭϬϬϭͬWƌŽŐƌĂŵͺǌ ƌŝƐŬƐĂŶĚŚĂƐĂ ĨŝǀĞǇĞĂƌƐ͕ ĞǆŝƐƚ ĂƐƚŝƚĞͺŽŬŽůŝƐĂͺƵƐǀŽũĞŶŽ͘ƉĚĨ͘ ƐǇƐƚĞŵŝŶƉůĂĐĞƚŽ ŝĚĞŶƚŝĨǇŝŶŐ /ŶĂĚĚŝƚŝŽŶ͕ƚŚĞůŝŵĂƚĞĚĂƉƚĂƚŝŽŶWůĂŶƵďƌŽǀŶŝŬǁŚŝĐŚ ĂĚĚƌĞƐƐƚŚĞŵ͘ ĞŶǀŝƌŽŶŵĞŶƚĂů ǁĂƐƉƵďůŝƐŚĞĚŝŶEŽǀϮϬϭϵŝƐĐŽǀĞƌŝŶŐŝŶŵĂŶǇŝƚĞŵƐƚŚĞ ƌŝƐŬƐ ĚĞƐĐƌŝďĞĚ ŶĞĞĚ͘ DŽƌĞŽǀĞƌ͕ /> ƉƌŽũĞĐƚ ŽǀĞƌĂůů ŝƐ ƚŽ ƐƵƉƉŽƌƚůŽĐĂůƉƵďůŝĐĂĚŵŝŶŝƐƚƌĂƚŝŽŶƐƚŽƚĂŬĞĂƉƉƌŽƉƌŝĂƚĞ ĚĞĐŝƐŝŽŶƐƌĞůĂƚĞĚƚŽĐůŝŵĂƚĞĂĚĂƉƚĂƚŝŽŶŵĞĂƐƵƌĞƐĂŶĚƚŽ ĚĞǀĞůŽƉ ĐŽŚĞƌĞŶƚ ĂŶĚ ĂƉƉƌŽƉƌŝĂƚĞ ĐůŝŵĂƚĞ ĂĚĂƉƚĂƚŝŽŶ ƉůĂŶƐĨŽƌďŽƚŚƌŽĂƚŝĂŶĂŶĚ/ƚĂůŝĂŶƚĞƌƌŝƚŽƌŝĞƐ͘dŚĞƉƌŽũĞĐƚ ƚĞŶĚƐƚŽĂĐŚŝĞǀĞƚŚŝƐŽďũĞĐƚŝǀĞƚŚƌŽƵŐŚĂƐŚĂƌĞĚƉƌŽĐĞƐƐ ŽĨ ŬŶŽǁůĞĚŐĞ ĐŽŶƐƚƌƵĐƚŝŽŶ ĂŶĚ ƚŚƌŽƵŐŚ ƚŚĞ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŽĨ Ă ĐŽŵŵŽŶ ^^ Ͳ ĞĐŝƐŝŽŶ ^ƵƉƉŽƌƚ ^ǇƐƚĞŵĚĞǀĞůŽƉĞĚďǇĐĂƉŝƚĂůŝǌŝŶŐƚŚĞ^^ĐƌĞĂƚĞĚǁŝƚŚŝŶ ƚŚĞƉƌŽũĞĐƚdZZ;^ŽƵƚŚͲĂƐƚƵƌŽƉĞͿ͘ ^ŽŵĞĞǆĂŵƉůĞƐŽĨƐĞĐƚŽƌŝĂůŝŶŝƚŝĂƚŝǀĞƐƚŽƐƵƉƉŽƌƚƚŚĞŝƚǇ ŽĨƵďƌŽǀŶŝŬĂƌĞŐŝǀĞŶďĞůŽǁ͘ hZKsE/< WKZd hd,KZ/dz ;dŚĞ WŽƌƚ ƵƚŚŽƌŝƚǇ ŝƐ ŝŶ ϭϬϬйŽǁŶĞĚďǇƚŚĞ'ŽǀĞƌŶŵĞŶƚŽĨZĞƉƵďůŝĐŽĨƌŽĂƚŝĂ͕ŝĞ͘ ƚŚĞDŝŶŝƐƚƌǇŽĨ^ĞĂ͕dƌĂŶƐƉŽƌƚ͕ĂŶĚ/ŶĨƌĂƐƚƌƵĐƚƵƌĞ͘ŝƚǇŽĨ ƵďƌŽǀŶŝŬ ƐƵďŵŝƚƐ ŝƚƐ ƌĞƉƌĞƐĞŶƚĂƚŝǀĞ ƚŽ ƚŚĞ 'ŽǀĞƌŶŝŶŐ ŽƵŶĐŝůŝŶĂĐĐŽƌĚĂŶĐĞǁŝƚŚƚŚĞ>ĂǁŽŶŵĂƌŝƚŝŵĞĚŽŵĂŝŶ ĂŶĚƐĞĂƉŽƌƚƐ͘sŝĂƚŚŝƐ͕ƚŚĞŬĞǇƉůĂŶŶĞƌƐŽĨƚŽƵƌŝƐŵƉŽůŝĐǇ ŚĂǀĞŝŶĨůƵĞŶĐĞŽŶƉŽůŝĐŝĞƐĂŶĚƉƌĂĐƚŝĐĞƐƚŚĂƚŝŵƉĂĐƚƚŚĞ ŝƐƐƵĂŶĐĞŽĨƉŽƌƚĂƌƌŝǀĂůƐ͕ŝŶƚĞƌŵƐŽĨŽǀĞƌĂůůǀŽůƵŵĞĂŶĚ ŵŽƌĞ ƐƉĞĐŝĨŝĐ ŵĂƚƚĞƌƐ ŽĨ ĂƌƌŝǀĂů ƚŝŵĞƐ ĂŶĚ ǀŽůƵŵĞ ďǇ ŚŽƵƌͬĚĂǇͬĞƚĐͿ ▪ ĐŽŽƌĚŝŶĂƚĞ ƉŽƌƚ ƉůĂŶƐ ĐŽŶƐƚĂŶƚůǇ ǁŝƚŚ ƚŚĞ ĐŽƵŶƚǇ ĞŶǀŝƌŽŶŵĞŶƚĂůƉƌŽƚĞĐƚŝŽŶƉůĂŶƐ ▪ ĐŽŶƐƚĂŶƚ ŝŵƉƌŽǀĞŵĞŶƚ ŽĨ ƚŚĞ ƐǇƐƚĞŵ ĨŽƌ ƚŚĞ ĐŽůůĞĐƚŝŽŶ ĂŶĚ ƚƌĂŶƐƉŽƌƚ ŽĨ ŚĂǌĂƌĚŽƵƐ ƐƵďƐƚĂŶĐĞƐ͕ ǁŚŝĐŚ ƐŚŽƵůĚ ĂůƐŽ ďĞ ŵĂĚĞ ƉŽƐƐŝďůĞ ĨŽƌ ƐŚŝƉƐ Ăƚ ĂŶĐŚŽƌĂŐĞ ▪ ĚĞƚĞƌŵŝŶĞ ĂŶĚ ŵĂŝŶƚĂŝŶ ƚŚĞ ŵŝŶŝŵƵŵ ůĞǀĞů ŶĞĐĞƐƐĂƌǇ ĂŶĚ ƐƵŝƚĂďůĞ ĞƋƵŝƉŵĞŶƚ ĨŽƌ ƚŚĞ ďĂƚƚůĞ ĂŐĂŝŶƐƚƉŽůůƵƚŝŽŶŝŶƚŚĞƉŽƌƚĂƌĞĂ͕ĨŽƌƚŚĞŽƉĞƌĂƚŽƌƐŝŶ ƚŚĞƉŽƌƚ ▪ ŝŶ ĐŽŽƉĞƌĂƚŝŽŶ ǁŝƚŚ ƚŚĞ ĐŽƵŶƚǇ ĂŶĚ ĐŝƚǇ ĂĚŵŝŶŝƐƚƌĂƚŝǀĞ ďŽĚŝĞƐ͕ ƚŽ ĐŽŶƚŝŶƵĞ ƚŽ ƐƵƉƉŽƌƚ Ă ĐŽŶƚƌĂĐƚǁŝƚŚ ƐƉĞĐŝĂůŝǌĞĚ ĐŽŵƉĂŶǇ ǁŚŝĐŚ ƉŽƐƐĞƐƐ Ă ŵƵůƚŝƉƵƌƉŽƐĞ ƐĞůĨͲƉŽǁĞƌĞĚ ǀĞƐƐĞů ŽĨ ƐƵŝƚĂďůĞ ĐŚĂƌĂĐƚĞƌŝƐƚŝĐƐĨŽƌƌĞŵŽǀŝŶŐƉŽůůƵƚŝŽŶ ▪ ŝŶŚĂƌŵŽŶǇǁŝƚŚƚŚĞĚǇŶĂŵŝĐƐŽĨƚŚĞĐŽŶƐƚƌƵĐƚŝŽŶŽĨ ƚŚĞ ŚĂƌďŽƵƌ͕ ƚŽ ƉĞƌĨŽƌŵ ƚŚĞ ĞǆƉĂŶƐŝŽŶ ĂŶĚ ŝŶƚĞŐƌĂƚŝŽŶ ŽĨ Ă ƐĞǁĂŐĞ ƐǇƐƚĞŵ ĨŽƌ ƚŚĞ ƉŽƌƚ ĂƌĞĂ ǁŝƚŚŝŶƚŚĞƵƚŝůŝƚŝĞƐƐǇƐƚĞŵŽĨƚŚĞĐŝƚǇŽĨƵďƌŽǀŶŝŬ >K

94 2019 GSTC Destination Assessment - Dubrovnik

forest vegetation Island Lokrum” has, since 2015, initiated Ă ƉƌŽŐƌĂŵ ŽĨ ŶĂƚƵƌĂůŝƐƚŝĐ ƌĞƐĞĂƌĐŚ ƚŽ ŝŵƉƌŽǀĞ ƚŚĞ ASSESSMENT METHODOLOGYŵĂŶĂŐĞŵĞŶƚŽĨƚŚĞƌĞƐĞƌǀĞ͘ ĂƚĂŽŶĂŶŝŵĂůƐĂŶŝŵƉĂĐƚ ĂƐƐĞƐƐŵĞŶƚŽŶĂŶŝŵĂůƐŚĂƐďĞĞŶĐŽůůĞĐƚĞĚďǇƚŚĞƉƵďůŝĐ ŝŶƐƚŝƚƵƚŝŽŶŝŶƚŚĞĨƌĂŵĞŽĨŶƵŵĞƌŽƵƐƐƵƌǀĞǇƐŽŶĂŶŝŵĂůƐ ;ϮϬϭϲͲϮϬϭϵͿ͕ ďƵƚ ƉĂƌƚ ŽĨ ƚŚĞ ĚĂƚĂ ŚĂƐ ŶŽƚ ǇĞƚ ďĞĞŶ ƉƵďůŝƐŚĞĚ ŝŶ ƐĐŝĞŶƚŝĨŝĐ ƉĂƉĞƌƐ͘ WƵďůŝĐ ŝŶƐƚŝƚƵƚŝŽŶ >ŽŬƌƵŵ ZĞƐĞƌǀĞ ƉůĂŶƐ ƚŽ ĐŽŶƚŝŶƵĞ ŵŽƌĞ ĚĞƚĂŝůĞĚ ƌĞƐĞĂƌĐŚ ǁŝƚŚ ƌĞĨĞƌĞŶĐĞƚŽƚŚĞďŝƌĚĂŶĚďĂƚĨĂƵŶĂ͘ ϭ͘ď͘^ǇƐƚĞŵŝŶ /ƚǁĂƐŶŽƚŝĚĞŶƚŝĨŝĞĚĂƐǇƐƚĞŵŝŶƉůĂĐĞƚŽŝĚĞŶƚŝĨŝĞĚƌŝƐŬƐŝŶ ƉůĂĐĞƚŽ ĂĐŽŵƉƌĞŚĞŶƐŝǀĞǁĂǇ͘^ĞǀĞƌĂů^ƚƵĚŝĞƐĂŶĚŽƌƉŽƌĂƚŝŽŶƐ ĂĚĚƌĞƐƐ ϬсŶŽĚŽĐƵŵĞŶƚƐ ǁŝƚŚ ŵĂŶǇ ĞŶƚŝƚŝĞƐ͕ ĨƌŽŵ ƌŽĂƚŝĂ͕ ŚĂǀĞ ĞǆĞĐƵƚĞĚ ƵŶƚŝů ŝĚĞŶƚŝĨŝĞĚƌŝƐŬƐ ĞǆŝƐƚ ƚŽĚĂǇƚŚĞƌĞƋƵĞƐƚĞĚƐƚƵĚŝĞƐ͘ĐĞŶƚƌĂůƌŽůĞŽƌĂƐǇƐƚĞŵ ƐŚŽƵůĚ ƉůĂĐĞ ŝŶ ŽƌĚĞƌ ƚŽ ĐŽǀĞƌ ƚŚŝƐ ŶĞĞĚ ŝŶ ƚŚĞ ĨƵƚƵƌĞ͕ ŐŝǀĞŶ ƚŚĂƚ ƚŚĞ ĞŶǀŝƌŽŶŵĞŶƚĂů ĐŚĂůůĞŶŐĞƐ ĂŶĚ ƌŝƐŬƐ ĂƌĞ ŐĞƚƚŝŶŐŵŽƌĞŝŵƉŽƌƚĂŶƚ͘ Ϯ WƌŽƚĞĐƚŝŽŶŽĨ Ϯ͘Ă͘ 'ŝǀĞŶ ƚŚĂƚ Ă ůĂƌŐĞ ĂƌĞĂ ŝŶ ƵďƌŽǀŶŝŬ ZĞŐŝŽŶ ŝƐ EĂƚƵƌĂ ƐĞŶƐŝƚŝǀĞ DĂŝŶƚĂŝŶĞĚ ϮϬϬϬ͕ Ă ĚĞƚĂŝůĞĚ ĂŶĂůǇƐŝƐ ĂŶĚ ĚĂƚĂ ĂƌĞ ŝŶ ƉůĂĐĞ͘ dŚĞ ĞŶǀŝƌŽŶŵĞŶƚƐ͗ ĂŶĚƵƉĚĂƚĞĚ Ϯс ŐŽǀĞƌŶŝŶŐůĞŐŝƐůĂƚŝŽŶĨŽƌƚŚĞƐƵďũĞĐƚǁĂƐĨŽƵŶĚŝŶƉůĂĐĞ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ŝŶǀĞŶƚŽƌǇŽĨ ĚŽĐƵŵĞŶƚƐĂŶĚ ĂŶĚŝƐĚĞƐĐƌŝďĞĚďĞůŽǁ͗ ŚĂƐĂƐǇƐƚĞŵƚŽ ƐĞŶƐŝƚŝǀĞĂŶĚ ĞǀŝĚĞŶĐĞŽĨ KƌĚŝŶĂŶĐĞŽŶƚŚĞůŝƐƚŽĨŚĂďŝƚĂƚƚǇƉĞƐ͕ŚĂďŝƚĂƚŵĂƉƐĂŶĚ ŵŽŶŝƚŽƌƚŚĞ ƚŚƌĞĂƚĞŶĞĚ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ĞŶĚĂŶŐĞƌĞĚĂŶĚƌĂƌĞŚĂďŝƚĂƚƚǇƉĞƐ;K'ϴϴͬϭϰͿ ĞŶǀŝƌŽŶŵĞŶƚĂů ǁŝůĚůŝĨĞĂŶĚ dŚŝƐKƌĚŝŶĂŶĐĞĞƐƚĂďůŝƐŚĞƐĂůŝƐƚŽĨŚĂďŝƚĂƚƚǇƉĞƐ͕ĂŵĂƉŽĨ ŝŵƉĂĐƚŽĨ ŚĂďŝƚĂƚƐ ŚĂďŝƚĂƚƐĂŶĚĞŶĚĂŶŐĞƌĞĚĂŶĚƌĂƌĞŚĂďŝƚĂƚƚǇƉĞƐ͕ŝŶĐůƵĚŝŶŐ ƚŽƵƌŝƐŵ͕ĐŽŶƐĞƌǀĞ ƉƌŝŽƌŝƚǇŚĂďŝƚĂƚƚǇƉĞƐŽĨŝŶƚĞƌĞƐƚƚŽƚŚĞƵƌŽƉĞĂŶhŶŝŽŶ͕ ŚĂďŝƚĂƚƐ͕ƐƉĞĐŝĞƐ͕ ǁŚŝĐŚŵƵƐƚďĞŵĂŝŶƚĂŝŶĞĚŝŶĂĨĂǀŽƌĂďůĞƐƚĂƚĞ͘dŚĞƚǇƉĞƐ ĂŶĚĞĐŽƐǇƐƚĞŵƐ͕ ŽĨ ŚĂďŝƚĂƚ ƚǇƉĞƐ ĞƐƚĂďůŝƐŚĞĚ ďǇ ƚŚŝƐ KƌĚŝŶĂŶĐĞ ŝƐ ŝŶ ĂŶĚƉƌĞǀĞŶƚƚŚĞ ĂĐĐŽƌĚĂŶĐĞ ǁŝƚŚ ƚŚĞ ƌĞůĞǀĂŶƚ ƵƌŽƉĞĂŶ ŚĂďŝƚĂƚ ƚǇƉĞ ŝŶƚƌŽĚƵĐƚŝŽŶŽĨ ĐůĂƐƐŝĨŝĐĂƚŝŽŶƐ͘ ŝŶǀĂƐŝǀĞƐƉĞĐŝĞƐ͘ KƌĚŝŶĂŶĐĞ ŽŶ ĐŽŶƐĞƌǀĂƚŝŽŶ ŽďũĞĐƚŝǀĞƐ ĂŶĚ ďĂƐŝĐ ŵĞĂƐƵƌĞƐĨŽƌĐŽŶƐĞƌǀĂƚŝŽŶŽĨďŝƌĚƐŝŶĞĐŽůŽŐŝĐĂůŶĞƚǁŽƌŬ ;K'ϭϱͬϭϰͿ dŚŝƐ ŽƌĚŝŶĂŶĐĞ ƉƌĞƐĐƌŝďĞƐ ĐŽŶƐĞƌǀĂƚŝŽŶ ŽďũĞĐƚŝǀĞƐ ĂŶĚ ďĂƐŝĐ ŵĞĂƐƵƌĞƐ ĨŽƌ ƚŚĞ ĐŽŶƐĞƌǀĂƚŝŽŶ ŽĨ ƚŚĞ ƚĂƌŐĞƚ ďŝƌĚ ƐƉĞĐŝĞƐ ŝŶ ĞĐŽůŽŐŝĐĂů ŶĞƚǁŽƌŬ ĂƌĞĂƐ ĂŶĚ ƚŚĞ ǁĂǇ ĐŽŶƐĞƌǀĂƚŝŽŶŵĞĂƐƵƌĞƐĂƌĞŝŵƉůĞŵĞŶƚĞĚ͘dŚŝƐKƌĚŝŶĂŶĐĞ ĞŶƐƵƌĞƐ ƚŚĞ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŽĨ ƚŚĞ ĨŽůůŽǁŝŶŐ ƵƌŽƉĞĂŶ hŶŝŽŶ ŝƌĞĐƚŝǀĞƐ͗ ,ďŝƚĂƚƐ ĂŶĚ ďŝƌĚ ĚŝƌĞĐƚŝǀĞ͘ dŚĞ ĐŽŶƐĞƌǀĂƚŝŽŶŽďũĞĐƚŝǀĞƐĂŶĚďĂƐŝĐĐŽŶƐĞƌǀĂƚŝŽŶŵĞĂƐƵƌĞƐ ŽĨ ƚŚĞ ƚĂƌŐĞƚ ďŝƌĚ ƐƉĞĐŝĞƐ ĨŽƌ ĞĂĐŚ ŝŶĚŝǀŝĚƵĂů ŝƌĚ ŽŶƐĞƌǀĂƚŝŽŶƌĞĂĂƌĞĚĞĨŝŶĞĚŝŶŶŶĞǆ/ŽĨƚŚŝƐKƌĚŝŶĂŶĐĞ͘ dŚĞ ďĂƐŝĐ ďŝƌĚ ĐŽŶƐĞƌǀĂƚŝŽŶ ŵĞĂƐƵƌĞƐ ŝŶ ŶŶĞǆ / ŽĨ ƚŚŝƐ KƌĚŝŶĂŶĐĞ ŝƐ ŝŵƉůĞŵĞŶƚĞĚ ǁŝƚŚŝŶ ƚŚĞ ĨƌĂŵĞǁŽƌŬ ŽĨ ŶĂƚƵƌĂů ƌĞƐŽƵƌĐĞ ŵĂŶĂŐĞŵĞŶƚ ƉůĂŶƐ͕ ƐƉĂƚŝĂů ƉůĂŶŶŝŶŐ ĚŽĐƵŵĞŶƚƐ͕ ĞĐŽůŽŐŝĐĂů ŶĞƚǁŽƌŬ ŵĂŶĂŐĞŵĞŶƚ ƉůĂŶƐ ĂŶĚ ƐƚƌŝĐƚůǇƉƌŽƚĞĐƚĞĚƐƉĞĐŝĞƐŵĂŶĂŐĞŵĞŶƚƉůĂŶƐ͘ ZĞŐƵůĂƚŝŽŶŽŶĞĐŽůŽŐŝĐĂůŶĞƚǁŽƌŬ;K'ϴϬͬϭϵͿ dŚŝƐZĞŐƵůĂƚŝŽŶĞƐƚĂďůŝƐŚĞƐĂůŝƐƚŽĨƐƉĞĐŝĞƐĂŶĚŚĂďŝƚĂƚƐ ǁŚŽƐĞ ĐŽŶƐĞƌǀĂƚŝŽŶ ƌĞƋƵŝƌĞƐ ƚŚĞ ĚĞƚĞƌŵŝŶĂƚŝŽŶ ŽĨ ƚŚĞ ĞĐŽůŽŐŝĐĂů ŶĞƚǁŽƌŬ ĂƌĞĂ ;ƌĞĨĞƌĞŶĐĞ ůŝƐƚ ŽĨ ƐƉĞĐŝĞƐ ĂŶĚ ŚĂďŝƚĂƚƐͿ͕ ŝŶĐůƵĚŝŶŐ ƉƌŝŽƌŝƚǇ ǁŝůĚ ƐƉĞĐŝĞƐ ĂŶĚ ƉƌŝŽƌŝƚǇ ŶĂƚƵƌĂůŚĂďŝƚĂƚƚǇƉĞƐ͕ĞǆƉĞƌƚĐƌŝƚĞƌŝĂĨŽƌƚŚĞĚĞƚĞƌŵŝŶĂƚŝŽŶ ŽĨ ǀWKs^ ĂŶĚ WKWƐ ĐƌŝƚĞƌŝĂ ĂĐĐŽƌĚŝŶŐ ƚŽ ǁŚŝĐŚ dŚĞ ƵƌŽƉĞĂŶŽŵŵŝƐƐŝŽŶĞǀĂůƵĂƚĞƐƚŚĞǀWKs^ŝŶƚĞƌŵƐŽĨŝƚƐ

2019 GSTC Destination Assessment - Dubrovnik 95

ƌĞůĞǀĂŶĐĞ ƚŽ ƚŚĞ ƵƌŽƉĞĂŶ hŶŝŽŶ͕ ƚŚĞ ŵŽĚĞ ŽĨ ŝĚĞŶƚŝĨŝĐĂƚŝŽŶĂŶĚƚŚĞůŝƐƚŽĨǀWKs^͕ WKs^͕WWKs^ŝWKWͲĂǁŝƚŚƚŚĞŝƌƌĞƐƉĞĐƚŝǀĞƚĂƌŐĞƚƐƉĞĐŝĞƐ͕ ŝĞ ŚĂďŝƚĂƚ ƚǇƉĞƐ ŽĨ ƚŚĞƐĞ ĂƌĞĂƐ͕ ƚŚĞ ǁĂǇ ďŽƌĚĞƌƐ ĂƌĞ ĚŝƐƉůĂǇĞĚĂŶĚƚŚĞŵĂƉŽĨǀWKs^͕WKs^͕WWKs^ĂŶĚWKW͕ ĂƐǁĞůůĂƐĂǁĂǇŽĨƐŚŽǁŝŶŐƚŚĞǌŽŶŝŶŐŽĨĂůůƚŚĞĂďŽǀĞ ĂƌĞĂƐŝŶƌĞůĂƚŝŽŶƚŽƚŚĞĚŝƐƚƌŝďƵƚŝŽŶŽĨƚĂƌŐĞƚƐƉĞĐŝĞƐĂŶĚ ŚĂďŝƚĂƚƚǇƉĞƐ͘ EĂƚƵƌĞƉƌŽƚĞĐƚŝŽŶĂĐƚ;K'ϴϬͬϭϯ͕ϭϱͬϭϴ͕ϭϰͬϭϵͿ dŚŝƐĐƚƌĞŐƵůĂƚĞƐƚŚĞƐǇƐƚĞŵŽĨƉƌŽƚĞĐƚŝŽŶĂŶĚĐŽŵƉůĞƚĞ ĐŽŶƐĞƌǀĂƚŝŽŶŽĨŶĂƚƵƌĞĂŶĚŝƚƐƉĂƌƚƐĂŶĚŽƚŚĞƌŝƐƐƵĞƐŝŶƚŚŝƐ ƌĞŐĂƌĚ͘ dŚĞ ĨŽůůŽǁŝŶŐ ŝƌĞĐƚŝǀĞƐ ŽĨ ƚŚĞ ƵƌŽƉĞĂŶ hŶŝŽŶ ĂƌĞ ƚƌĂŶƐƉŽƐĞĚŝŶƚŽƚŚĞůĞŐĂůŽƌĚĞƌŽĨƚŚĞZĞƉƵďůŝĐŽĨƌŽĂƚŝĂ ďǇƚŚŝƐĐƚ͗ –,ĂďŝƚĂƚĚŝƌĞĐƚŝǀĞϵϮͬϰϯͬ –ŝƌĚƐĚŝƌĞĐƚŝǀĞϮϬϬϵͬϭϰϳ/EZ o zaštiti divljih ptica (SL L 20, Ϯϲ͘ϭ͘ϮϬϭϬ͘Ϳ EĂƚƵƌĞ ƉƌŽƚĞĐƚŝŽŶ ĂĐƚ ŝĚĞŶƚŝĨŝĞƐ ŶŝŶĞ ĐĂƚĞŐŽƌŝĞƐ ŽĨ ƉƌŽƚĞĐƚĞĚĂƌĞĂƐ͘EĂƚŝŽŶĂůĐĂƚĞŐŽƌŝĞƐůĂƌŐĞůǇĐŽƌƌĞƐƉŽŶĚƚŽ ŽŶĞŽĨƚŚĞŝŶƚĞƌŶĂƚŝŽŶĂůůǇƌĞĐŽŐŶŝǌĞĚ/hEƉƌŽƚĞĐƚĞĚĂƌĞĂ ĐĂƚĞŐŽƌŝĞƐ͘/ƚĂůƐŽƌĞŐƵůĂƚĞƐŵĂŶĂŐĞŵĞŶƚĂŶĚƉƌŽƚĞĐƚŝŽŶ ŽĨĞĐŽůŽŐŝĐĂůŶĞƚǁŽƌŬ͘ Ϯ͘ď͘ dŚĞƌĐŚŝǀĞŽĨWƵďůŝĐŝŶƐƚŝƚƵƚŝŽŶĨŽƌƚŚĞŵĂŶĂŐĞŵĞŶƚŽĨ DĂŶĂŐĞŵĞŶƚ Ϯс ƉƌŽƚĞĐƚĞĚ ĂƌĞĂƐ ŝƐ ƚŚĞ ƌĞƐƉŽŶƐŝďůĞ ĞŶƚŝƚǇ ĨŽƌ ƵďƌŽǀŶŝŬͲ ƐǇƐƚĞŵƚŽ ĚŽĐƵŵĞŶƚƐĂŶĚ EĞƌĞƚǀĂ ĐŽƵŶƚǇ ;ĐŽƐǇƐƚĞŵ ƐĞƌǀŝĐĞƐ ŝŶ ƉƌŽƚĞĐƚĞĚ ŵŽŶŝƚŽƌ ĞǀŝĚĞŶĐĞŽĨ significant landscape Rijeka dubrovačka, Natural and ŝŵƉĂĐƚƐĂŶĚƚŽ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ landscape valorization in Rijeka dubrovačka, reptilian ƉƌŽƚĞĐƚ ĨĂƵŶĂ ŝŶ ZŝũĞŬĂ ĚƵďƌŽǀačka etc). Archive of PƵďůŝĐ ĞĐŽƐǇƐƚĞŵƐ͕ ŝŶƐƚŝƚƵƚŝŽŶ ĨŽƌ ƚŚĞ ŵĂŶĂŐĞŵĞŶƚ ŽĨ ƉƌŽƚĞĐƚĞĚ ĂƌĞĂƐ ŝŶ ƐĞŶƐŝƚŝǀĞ ƵďƌŽǀŶŝŬͲEĞƌĞƚǀĂĐŽƵŶƚǇĐŽŶƚĂŝŶƐĚŝĨĨĞƌĞŶƚƌĞƉŽƌƚƐĨƌŽŵ ĞŶǀŝƌŽŶŵĞŶƚƐ͕ ƚŚĞ ĂƐƐĞƐƐŵĞŶƚ͕ ƌĞƐĞĂƌĐŚ ĂŶĚ ƌĞĚƵĐƚŝŽŶ ŽĨ ƚŚĞ ƐƉĞĐŝĞƐ͕ ĂŶĚƐƉĞĐŝĞƐ ŚĂďŝƚĂƚ ĂŶĚ ƉƌŽƚĞĐƚĞĚ ĂƌĞĂ͘ ůƐŽ͕ ƚŚŝƐ ŝƐ ƉĂƌƚ ŽĨ ƚŚĞZƚ ĐƚŝŽŶ WůĂŶ ƵŶĚĞƌ ƚŚĞ ^ƵƐƚĂŝŶĂďŝůŝƚǇ ĂŶĚ ZĞƐŝůŝĞŶĐĞ ƉƌŝŽƌŝƚǇ͘ Ϯ͘Đ͘^ǇƐƚĞŵ /Ŷ ƉƌĂĐƚŝĐĞ ŝƚ ǁĂƐ ĨŽƵŶĚ ŝŶ ƉůĂĐĞ ĂŶ /ŶǀĞŶƚŽƌǇ ĂƐ ĂŶ ƉƌĞǀĞŶƚƐƚŚĞ Ϯс /ŶĨŽƌŵĂƚŝŽŶĂů ƐǇƐƚĞŵ ŽĨ ŶĂƚƵƌĞ ƉƌŽƚĞĐƚŝŽŶ͘ dŚĞ ŶĂƚƵƌĞ ŝŶƚƌŽĚƵĐƚŝŽŶŽĨ ĚŽĐƵŵĞŶƚƐĂŶĚ ƉƌŽƚĞĐƚŝŽŶ ŝŶĨŽƌŵĂƚŝŽŶ ƐǇƐƚĞŵ ŝƐ ĂŶ ŝŶĨŽƌŵĂƚŝŽŶ ƐǇƐƚĞŵ ŝŶǀĂƐŝǀĞ ĞǀŝĚĞŶĐĞŽĨ ƚŚĂƚ ĐŽŵďŝŶĞƐ ƉƌŽĨĞƐƐŝŽŶĂů ĂŶĚ ƐĐŝĞŶƚŝĨŝĐ ĚĂƚĂ ŽŶ ƐƉĞĐŝĞƐ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ďŝŽĚŝǀĞƌƐŝƚǇĂŶĚŶĂƚƵƌĞƉƌŽƚĞĐƚŝŽŶ͕ĂŶĚŝŶƉĂƌƚŝĐƵůĂƌĚĂƚĂ ŽŶǁŝůĚŝŶǀĂƐŝǀĞĂůŝĞŶƐƉĞĐŝĞƐ͕ƐƉĞĐŝĞƐ͕ŚĂďŝƚĂƚƚǇƉĞƐĂŶĚ ĞĐŽůŽŐŝĐĂůƐǇƐƚĞŵƐ͕ƉƌŽƚĞĐƚĞĚĂŶĚĞĐŽůŽŐŝĐĂůůǇƐŝŐŶŝĨŝĐĂŶƚ ĂƌĞĂƐ͕ ĂƌĞĂƐ ŽĨ ĞĐŽůŽŐŝĐĂů ŶĞƚǁŽƌŬ͕ ŐĞŽͲĚŝǀĞƌƐŝƚǇ͕ ƐƉĞůĞŽůŽŐŝĐĂůŽďũĞĐƚƐĂŶĚŽƚŚĞƌƌĞůĞǀĂŶƚƉƌŽĨĞƐƐŝŽŶĂůĂŶĚ ƐĐŝĞŶƚŝĨŝĐĚĂƚĂ͘ /Ŷ ĂĚĚŝƚŝŽŶ͕ >ŽŬƌƵŵ /ƐůĂŶĚ Ͳ Ă ƐƉĞĐŝĂů ƌĞƐĞƌǀĞ ŽĨ ĨŽƌĞƐƚ ǀĞŐĞƚĂƚŝŽŶ ĂŶĚ ĂŶ ĂƌĞĂ ŽĨ ƚŚĞ EĂƚƵƌĂ ϮϬϬϬ ĞĐŽůŽŐŝĐĂů ŶĞƚǁŽƌŬ ĂŶĚ ĂŶ ŝŶƚĞŐƌĂů ƉĂƌƚ ŽĨ ƚŚĞ hE^K tŽƌůĚ ,ĞƌŝƚĂŐĞ ^ŝƚĞ ŽĨ ƵďƌŽǀŶŝŬ͕ ƉƌĞƐĞŶƚƐ͘ DĂŶǇ ĚĂƚĂ ŽŶ ĂŶŝŵĂůƐŚĂƐďĞĞŶĐŽůůĞĐƚĞĚďǇƚŚĞƉƵďůŝĐŝŶƐƚŝƚƵƚŝŽŶĚƵƌŝŶŐ ŶƵŵĞƌŽƵƐƐƵƌǀĞǇƐ͕ďƵƚƉĂƌƚŽĨƚŚĞĚĂƚĂŚĂƐŶŽƚǇĞƚďĞĞŶ ƉƵďůŝƐŚĞĚŝŶƐĐŝĞŶƚŝĨŝĐƉĂƉĞƌƐ͘ůƐŽ͕ŝƚǁĂƐĨŽƵŶĚŝŶƉůĂĐĞ ƚŚĞ >KE /EsEdKZz K& E/D>^ ;ϮϬϭϱͲ ϮϬϭϵͿ͘

96 2019 GSTC Destination Assessment - Dubrovnik

ϯ tŝůĚůŝĨĞ ϯ͘Ă͘ ƌŽĂƚŝĂŝƐĂĐŽƵŶƚƌǇƚŚĂƚƐŝŐŶĞĚƚŚĞ/d^ĐŽŶǀĞŶƚŝŽŶĂŶĚ ƉƌŽƚĞĐƚŝŽŶ͗ ŽŶǀĞŶƚŝŽŶŽŶ ϯс ŝƚŝƐƉĂƌƚŽĨƚŚĞŶĂƚŝŽŶĂůƌĞŐƵůĂƚŝŽŶ͘ dŚĞĚĞƐƚŝŶĂƚŝŽŶASSESSMENT/ŶƚĞƌŶĂƚŝŽŶĂů METHODOLOGYĚŽĐƵŵĞŶƚƐ͕ ŚĂƐĂƐǇƐƚĞŵƚŽ dƌĂĚĞŝŶ ĞǀŝĚĞŶĐĞĂŶĚ ĞŶƐƵƌĞĐŽŵƉůŝĂŶĐĞ ŶĚĂŶŐĞƌĞĚ ŝŵƉƌŽǀŝŶŐƚƌĞŶĚƐ ǁŝƚŚůŽĐĂů͕ ^ƉĞĐŝĞƐŽĨtŝůĚ ĞǆŝƐƚƐ ŶĂƚŝŽŶĂů͕ĂŶĚ &ĂƵŶĂĂŶĚ ŝŶƚĞƌŶĂƚŝŽŶĂůůĂǁƐ &ůŽƌĂ;/d^Ϳ ĂŶĚƐƚĂŶĚĂƌĚƐĨŽƌ ϯ͘ď͘ ƵƌŝŶŐ ƚŚĞ ĂƐƐĞƐƐŵĞŶƚ͕ ŝƚ ǁĂƐ ĨŽƵŶĚ ŝŶ ƉůĂĐĞ Ăůů ƚŚĞ ƚŚĞŚĂƌǀĞƐƚŽƌ ZĞŐƵůĂƚŝŽŶƐĂŶĚ ŶĞĐĞƐƐĂƌǇůĞŐŝƐůĂƚŝŽŶƚŽƐƵƉƉŽƌƚƚŚŝƐŝŶĚŝĐĂƚŽƌ͘/ŶĚĞƚĂŝů͗ ĐĂƉƚƵƌĞ͕ĚŝƐƉůĂǇ͕ ƐƚĂŶĚĂƌĚƐĨŽƌ Ϯс dŚĞ ŝƌĚƐ ŝƌĞĐƚŝǀĞ ;ŽƵŶĐŝů ŝƌĞĐƚŝǀĞϳϵͬϰϬϵ͖ͬ ĂŶĚƐĂůĞŽĨǁŝůĚůŝĨĞ ĐŽŶƚƌŽůůŝŶŐ ĚŽĐƵŵĞŶƚƐĂŶĚ ϮϬϬϵͬϭϰϳͬͿ ;ŝŶĐůƵĚŝŶŐƉůĂŶƚƐ ŚĂƌǀĞƐƚŝŶŐ͕ ĞǀŝĚĞŶĐĞŽĨ dŚĞ ŝƌĚƐ ŝƌĞĐƚŝǀĞ ǁĂƐ ĂĚŽƉƚĞĚ ŝŶ ϭϵϳϵ ĂŶĚ ĂŝŵƐ ƚŽ ĂŶĚĂŶŝŵĂůƐͿ͘ ĚŝƐƉůĂǇ͕ƐĂůĞ͕ŽĨ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ƉƌŽƚĞĐƚ Ăůů ǁŝůĚ ďŝƌĚƐ ĂŶĚ ƚŚĞŝƌ ŵŽƐƚ ŝŵƉŽƌƚĂŶƚ ŚĂďŝƚĂƚƐ ƉůĂŶƚƐĂŶĚ ĂĐƌŽƐƐƚŚĞh͘/ƚƌĞƐƚƌŝĐƚƐĐĞƌƚĂŝŶĂĐƚŝǀŝƚŝĞƐ͕ƐƵĐŚĂƐŬĞĞƉŝŶŐ ĂŶŝŵĂůƐ ŽƌƐĞůůŝŶŐǁŝůĚďŝƌĚƐ͕ĂŶĚŝŶƚƌŽĚƵĐĞƐůĞŐĂůŵĞĐŚĂŶŝƐŵƐƚŽ ƌĞŐƵůĂƚĞ ŽƚŚĞƌ ĂĐƚŝǀŝƚŝĞƐ͕ ƐƵĐŚ ĂƐ ŚƵŶƚŝŶŐ ƚŽ ĞŶƐƵƌĞ ŝƚƐ ƐƵƐƚĂŝŶĂďŝůŝƚǇ͘dŚŝƐŝƌĞĐƚŝǀĞĂůƐŽƌĞƋƵŝƌĞƐĂůůhDĞŵďĞƌ ^ƚĂƚĞƐ ƚŽ ŝĚĞŶƚŝĨǇ ƚŚĞ ŵŽƐƚ ŝŵƉŽƌƚĂŶƚ ĂƌĞĂƐ ĨŽƌ ϭϵϯ ĞŶĚĂŶŐĞƌĞĚƐƉĞĐŝĞƐĂŶĚĨŽƌĂůůŵŝŐƌĂƚŽƌǇďŝƌĚƐĂƐEĂƚƵƌĂ ϮϬϬϬ ;^WͿ ĂƌĞĂƐ͕ ĞƐƉĞĐŝĂůůǇ ĐŽŶƐŝĚĞƌŝŶŐ ǁĞƚůĂŶĚƐ ŽĨ ŝŶƚĞƌŶĂƚŝŽŶĂůŝŵƉŽƌƚĂŶĐĞ͘ ,ĂďŝƚĂƚƐŝƌĞĐƚŝǀĞ;ŽƵŶĐŝůŝƌĞĐƚŝǀĞϵϮͬϰϯͬͿ /Ŷ ϭϵϵϮ͕ ƚŚĞ h ĂĚŽƉƚĞĚ ƚŚĞ ,ĂďŝƚĂƚƐ ŝƌĞĐƚŝǀĞ͘ /ƚ ŝŶƚƌŽĚƵĐĞƐ ƐŝŵŝůĂƌ ŵĞĂƐƵƌĞƐ ĨŽƌ ƚŚĞ ƉƌŽƚĞĐƚŝŽŶ ŽĨ ƵƌŽƉĞĂŶĨůŽƌĂĂŶĚĨĂƵŶĂĂƐƚŚĞŝƌĚƐŝƌĞĐƚŝǀĞ͕ďƵƚĞǆĐĞƉƚ ĨŽƌ ďŝƌĚƐ͘ /ƚ ĐŽǀĞƌƐ ĂŶ ĂĚĚŝƚŝŽŶĂů ϭϬϬϬ ƐƉĞĐŝĞƐ ;ƉůĂŶƚƐ͕ ŵĂŵŵĂůƐ͕ƌĞƉƚŝůĞƐ͕ĂŵƉŚŝďŝĂŶƐ͕ĨŝƐŚ͕ĐĞƌƚĂŝŶŝŶǀĞƌƚĞďƌĂƚĞ ŐƌŽƵƉƐͿĂŶĚŵŽƌĞƚŚĂŶϮϯϬŚĂďŝƚĂƚƚǇƉĞƐ;ƐŽŵĞǁĞƚůĂŶĚ͕ ŐƌĂƐƐůĂŶĚ͕ĨŽƌĞƐƚ͕ŵĂƌŝŶĞĂŶĚŽƚŚĞƌŚĂďŝƚĂƚƐͿ͘&ŽƌƚŚĞϮϭϴ ŚĂďŝƚĂƚƚǇƉĞƐŝŶŶŶĞǆ/ĂŶĚĨŽƌƚŚĞƐƉĞĐŝĞƐŝŶŶŶĞǆ//ŽĨ ƚŚĞŝƌĞĐƚŝǀĞ;ϮϵϰĂŶŝŵĂůĂŶĚϰϰϵƉůĂŶƚƐƉĞĐŝĞƐͿ͕ĐŽƵŶƚƌŝĞƐ ƉƌŽƉŽƐĞƚŽƚŚĞƵƌŽƉĞĂŶŽŵŵŝƐƐŝŽŶĂƌĞĂƐŽĨƉƌŽƉŽƐĞĚ ^ŝƚĞƐ ŽĨ ŽŵŵƵŶŝƚǇ /ŵƉŽƌƚĂŶĐĞ ;W^/Ϳ ƚŚĂƚ͕ ĂĨƚĞƌ ƚŚĞ ĞǀĂůƵĂƚŝŽŶ ĂŶĚ ĂƉƉƌŽǀĂů ƉƌŽĐĞƐƐ͕ ĚĞĐůĂƌĞ ^/ ;^ŝƚĞƐ ŽĨ ŽŵŵƵŶŝƚǇ /ŵƉŽƌƚĂŶĐĞͿ͕ ĂŶĚ ĂĨƚĞƌ ĞƐƚĂďůŝƐŚŝŶŐ ŵĂŶĂŐĞŵĞŶƚ ŽĨ ƚŚĞƐĞ ĂƌĞĂƐ͕ ƚŚĞǇ ďĞĐŽŵĞ ^ ;^ƉĞĐŝĂů ƌĞĂƐŽĨŽŶƐĞƌǀĂƚŝŽŶͿ͘/ŶŽƌĚĞƌƚŽĨĂĐŝůŝƚĂƚĞƚŚĞƉƌŽĐĞƐƐŽĨ ĞǀĂůƵĂƚŝŶŐ ĐŽƵŶƚƌǇ ƉƌŽƉŽƐĂůƐ ĂŶĚ ĐŽŶƐŝĚĞƌŝŶŐ ƚŚĞŵ ŝŶ Ă ďƌŽĂĚĞƌĐŽŶƚĞǆƚŽĨĂƵƌŽƉĞĂŶŶĂƚƵƌĞ͕ƚŚĞhŝƐĚŝǀŝĚĞĚ ŝŶƚŽ ŶŝŶĞ ďŝŽŐĞŽŐƌĂƉŚŝĐ ƌĞŐŝŽŶƐ͕ ĞĂĐŚ ĐŚĂƌĂĐƚĞƌŝǌĞĚ ďǇ ǀĞŐĞƚĂƚŝŽŶ͕ ĐůŝŵĂƚĞ͕ ƚŽƉŽŐƌĂƉŚǇ ĂŶĚ ŐĞŽůŽŐǇ͘ dŚĞ ďŽƵŶĚĂƌŝĞƐŽĨƚŚĞƌĞŐŝŽŶƐŚĂǀĞďĞĞŶĞƐƚĂďůŝƐŚĞĚƚŽĂůůŽǁ ŵŽŶŝƚŽƌŝŶŐŽĨĐŽŶƐĞƌǀĂƚŝŽŶƚƌĞŶĚƐŝŶƐƉĞĐŝĞƐĂŶĚŚĂďŝƚĂƚƐ ŝŶ ƐŝŵŝůĂƌ ĐŽŶĚŝƚŝŽŶƐ ĂĐƌŽƐƐ ƵƌŽƉĞ͕ ǁŝƚŚŽƵƚ ĐŽŶƐŝĚĞƌŝŶŐ ŶĂƚŝŽŶĂů ďŽƌĚĞƌƐ͘ dŚĞƐĞ ŶŝŶĞ ƌĞŐŝŽŶƐ ĂƌĞ͗ ůƉŝŶĞ͕ ŽŶƚŝŶĞŶƚĂů͕ DĞĚŝƚĞƌƌĂŶĞĂŶ͕ WĂŶŶŽŶŝĂŶ͕ ^ƚĞƉƉĞ͕ ŽƌĞĂů͕ ƚůĂŶƚŝĐ͕ůĂĐŬ^ĞĂĂŶĚDĂĐĂƌŽŶĞƐŝĂŶ͕ŽĨǁŚŝĐŚƚŚĞĨŝƌƐƚ ƚŚƌĞĞĞǆƚĞŶĚƚŚƌŽƵŐŚƌŽĂƚŝĂ͘ ZĞŐƵůĂƚŝŽŶŽŶĞĐŽůŽŐŝĐĂůŶĞƚǁŽƌŬ;K'ϴϬͬϭϵͿ dŚŝƐZĞŐƵůĂƚŝŽŶĞƐƚĂďůŝƐŚĞƐĂůŝƐƚŽĨƐƉĞĐŝĞƐĂŶĚŚĂďŝƚĂƚƐ ǁŚŽƐĞ ĐŽŶƐĞƌǀĂƚŝŽŶ ƌĞƋƵŝƌĞƐ ƚŚĞ ĚĞƚĞƌŵŝŶĂƚŝŽŶ ŽĨ ƚŚĞ ĞĐŽůŽŐŝĐĂů ŶĞƚǁŽƌŬ ĂƌĞĂ ;ƌĞĨĞƌĞŶĐĞ ůŝƐƚ ŽĨ ƐƉĞĐŝĞƐ ĂŶĚ ŚĂďŝƚĂƚƐͿ͕ ŝŶĐůƵĚŝŶŐ ƉƌŝŽƌŝƚǇ ǁŝůĚ ƐƉĞĐŝĞƐ ĂŶĚ ƉƌŝŽƌŝƚǇ

2019 GSTC Destination Assessment - Dubrovnik 97

ŶĂƚƵƌĂůŚĂďŝƚĂƚƚǇƉĞƐ͕ĞǆƉĞƌƚĐƌŝƚĞƌŝĂĨŽƌƚŚĞĚĞƚĞƌŵŝŶĂƚŝŽŶ ŽĨ ǀWKs^ ĂŶĚ WKWƐ ĐƌŝƚĞƌŝĂ ĂĐĐŽƌĚŝŶŐ ƚŽ ǁŚŝĐŚ dŚĞ ƵƌŽƉĞĂŶŽŵŵŝƐƐŝŽŶĞǀĂůƵĂƚĞƐƚŚĞǀWKs^ŝŶƚĞƌŵƐŽĨŝƚƐ ƌĞůĞǀĂŶĐĞ ƚŽ ƚŚĞ ƵƌŽƉĞĂŶ hŶŝŽŶ͕ ƚŚĞ ŵŽĚĞ ŽĨ ŝĚĞŶƚŝĨŝĐĂƚŝŽŶĂŶĚƚŚĞůŝƐƚŽĨǀWKs^͕WKs^͕WWKs^ŝWKWͲĂ ǁŝƚŚ ƚŚĞŝƌ ƌĞƐƉĞĐƚŝǀĞ ƚĂƌŐĞƚ ƐƉĞĐŝĞƐ͕ ŝĞ ŚĂďŝƚĂƚ ƚǇƉĞƐ ŽĨ ƚŚĞƐĞĂƌĞĂƐ͕ƚŚĞǁĂǇďŽƌĚĞƌƐĂƌĞĚŝƐƉůĂǇĞĚĂŶĚƚŚĞŵĂƉŽĨ ǀWKs^͕WKs^͕WWKs^ĂŶĚWKW͕ĂƐǁĞůůĂƐĂǁĂǇŽĨƐŚŽǁŝŶŐ ƚŚĞ ǌŽŶŝŶŐ ŽĨ Ăůů ƚŚĞ ĂďŽǀĞ ĂƌĞĂƐ ŝŶ ƌĞůĂƚŝŽŶ ƚŽ ƚŚĞ ĚŝƐƚƌŝďƵƚŝŽŶŽĨƚĂƌŐĞƚƐƉĞĐŝĞƐĂŶĚ ŚĂďŝƚĂƚƚǇƉĞƐ͘ EĂƚƵƌĞƉƌŽƚĞĐƚŝŽŶĂĐƚ;K'ϴϬͬϭϯ͕ϭϱͬϭϴ͕ϭϰͬϭϵͿ dŚŝƐĐƚƌĞŐƵůĂƚĞƐƚŚĞƐǇƐƚĞŵŽĨƉƌŽƚĞĐƚŝŽŶĂŶĚĐŽŵƉůĞƚĞ ĐŽŶƐĞƌǀĂƚŝŽŶŽĨŶĂƚƵƌĞĂŶĚŝƚƐƉĂƌƚƐĂŶĚŽƚŚĞƌŝƐƐƵĞƐŝŶƚŚŝƐ ƌĞŐĂƌĚ͘dŚĞĨŽůůŽǁŝŶŐŝƌĞĐƚŝǀĞƐŽĨƚŚĞƵƌŽƉĞĂŶhŶŝŽŶĂƌĞ ƚƌĂŶƐƉŽƐĞĚŝŶƚŽƚŚĞůĞŐĂůŽƌĚĞƌŽĨƚŚĞZĞƉƵďůŝĐŽĨƌŽĂƚŝĂ ďǇƚŚŝƐĐƚ͗ –,ĂďŝƚĂƚĚŝƌĞĐƚŝǀĞϵϮͬϰϯͬ –Birds directive 2009/147/EZ o zaštiti divljih ptica (SL L 20, Ϯϲ͘ϭ͘ϮϬϭϬͿ EĂƚƵƌĞ ƉƌŽƚĞĐƚŝŽŶ ĂĐƚ ŝĚĞŶƚŝĨŝĞƐ ŶŝŶĞ ĐĂƚĞŐŽƌŝĞƐ ŽĨ ƉƌŽƚĞĐƚĞĚĂƌĞĂƐ͘EĂƚŝŽŶĂůĐĂƚĞŐŽƌŝĞƐůĂƌŐĞůǇĐŽƌƌĞƐƉŽŶĚƚŽ ŽŶĞŽĨƚŚĞŝŶƚĞƌŶĂƚŝŽŶĂůůǇƌĞĐŽŐŶŝǌĞĚ/hEƉƌŽƚĞĐƚĞĚĂƌĞĂ ĐĂƚĞŐŽƌŝĞƐ͘/ƚĂůƐŽƌĞŐƵůĂƚĞƐŵĂŶĂŐĞŵĞŶƚĂŶĚƉƌŽƚĞĐƚŝŽŶ ŽĨĞĐŽůŽŐŝĐĂůŶĞƚǁŽƌŬ͘ ϰ 'ƌĞĞŶŚŽƵƐĞŐĂƐ ϰ͘Ă͘WƌŽŐƌĂŵ ƵƌŝŶŐƚŚĞĂƐƐĞƐƐŵĞŶƚĂŶĚďĂƐĞĚŽŶƚŚĞĞǀŝĚĞŶĐĞƐƚŚĂƚ ĞŵŝƐƐŝŽŶƐ͗ ƚŽĂƐƐŝƐƚ ǁĞƌĞƚƌĂĐĞĚŽŶƐŝƚĞ͕ƚŚĞŽŶůǇĂĐƚŝǀŝƚǇƚŚĂƚĂĐŬŶŽǁůĞĚŐĞƐ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ĞŶƚĞƌƉƌŝƐĞƐĂŶĚ ĂĐƚŝǀŝƚŝĞƐ ƚŚĂƚ ĂƌĞ ƌĞůĂƚĞĚ ǁŝƚŚ ','Ɛ ŵĞĂƐƵƌĞŵĞŶƚƐ͕ ŚĂƐĂƐǇƐƚĞŵƚŽ ƚŽŵĞĂƐƵƌĞ͕ ϭс ŵŽŶŝƚŽƌŝŶŐ ĂŶĚ ŵŝŶŝŵŝǌŝŶŐ ĂĐƚŝŽŶƐ ĂŶĚ ƌĞƉŽƌƚŝŶŐ ĨŽƌ ĞŶĐŽƵƌĂŐĞ ŵŽŶŝƚŽƌ͕ ĚŽĐƵŵĞŶƚƐĞǆŝƐƚ enterprises was the initiative ‘Respect the City’. Results of ĞŶƚĞƌƉƌŝƐĞƐƚŽ ŵŝŶŝŵŝǌĞĂŶĚ ƚŚŝƐŝŶŝƚŝĂƚŝǀĞǁŝůůďĞĚĞůŝǀĞƌĞĚŝŶƚŚĞŶĞǆƚǇĞĂƌ;ϮϬϮϬͿ͘ ŵĞĂƐƵƌĞ͕ŵŽŶŝƚŽƌ͕ ƌĞƉŽƌƚ ůƐŽ͕ƐŽŵĞƐƉĞĐŝĨŝĐĂĐƚŝŽŶƐĂďŽƵƚƚŚĞĂďŽǀĞƚĂƌŐĞƚǁĞƌĞ ŵŝŶŝŵŝǌĞ͕ƉƵďůŝĐůǇ ŐƌĞĞŶŚŽƵƐĞ ŝĚĞŶƚŝĨŝĞĚďǇƚŚĞĂĐƚŝǀŝƚŝĞƐŽĨƚŚĞWŽƌƚŽĨƵďƌŽǀŶŝŬ͘dŚŝƐŝƐ ƌĞƉŽƌƚĂŶĚ ŐĂƐĞŵŝƐƐŝŽŶƐ ƌĞůĂƚĞĚǁŝƚŚĂŶŝƌƋƵĂůŝƚǇŵŽŶŝƚŽƌŝŶŐƐǇƐƚĞŵƚŚƌŽƵŐŚƚŚĞ ŵŝƚŝŐĂƚĞƚŚĞŝƌ ŝŶƐƚĂůůĞĚ Ăŝƌ ƋƵĂůŝƚǇ ŵŽŶŝƚŽƌŝŶŐ ƐƚĂƚŝŽŶ ŝŶ ƚŚĞ ƉŽƌƚ ŽĨ ŐƌĞĞŶŚŽƵƐĞŐĂƐ ƵďƌŽǀŶŝŬ ĂǀĂŝůĂďůĞ Ăƚ ƚŚĞ ĨŽůůŽǁŝŶŐ ůŝŶŬ͗ ĞŵŝƐƐŝŽŶƐĨƌŽŵĂůů ŚƚƚƉ͗ͬͬǁǁǁ͘ƉŽƌƚĚƵďƌŽǀŶŝŬ͘ŚƌͬĂŝƌƋ͘ ĂƐƉĞĐƚƐŽĨƚŚĞŝƌ ĂƐĞĚ ŽŶ ƚŚĂƚ͕ ĂŶ ŝƌ YƵĂůŝƚǇ ĂĐŬŐƌŽƵŶĚ /ŶĚĞǆ;Y/Ϳ ŝƐ ŽƉĞƌĂƚŝŽŶ ƵƐĞĚ ĂƐ Ă ƐŝŵƉůŝĨŝĞĚ ŵĞƚŚŽĚ ŽĨ ĚŝƐƉůĂǇŝŶŐ ĐƵƌƌĞŶƚ ;ŝŶĐůƵĚŝŶŐ ĐŽŶĐĞŶƚƌĂƚŝŽŶŽĨEKǆĂŶĚŽƚŚĞƌŝŶĚŝĐĂƚŽƌƐ͘/ƚŝƐĚĞĨŝŶĞĚĂƚ ĞŵŝƐƐŝŽŶƐĨƌŽŵ h ůĞǀĞů ĂŶĚ ĚĞƚĂŝůƐ ĐĂŶ ďĞ ĨŽƵŶĚ Ăƚ͗ ƐĞƌǀŝĐĞƉƌŽǀŝĚĞƌƐͿ͘ ŚƚƚƉƐ͗ͬͬǁǁǁ͘ĂŝƌƋƵĂůŝƚǇŶŽǁ͘ĞƵͬĚŽǁŶůŽĂĚͬ/d/ZͲ ŽŵƉĂƌŝŶŐͺhƌďĂŶͺŝƌͺYƵĂůŝƚǇͺĂĐƌŽƐƐͺŽƌĚĞƌƐ͘ƉĚĨ

98 2019 GSTC Destination Assessment - Dubrovnik

ϰ͘ď͘^ǇƐƚĞŵ dŚĞ ŽŶůǇ ƐǇƐƚĞŵ ƚŚĂƚ ǁĂƐ ĨŽƵŶĚ ŝŶ ƉůĂĐĞ ƚŽ ƐƵƉƉŽƌƚ ƚŽĂƐƐŝƐƚ ƉĂƌƚŝĂůůǇ ƐƵĐŚ Ă ƚĂƌŐĞƚ ǁĂƐ ƚŚĞ dƌĂǁĞů ƉƉ ͬ dŚŝƐ ASSESSMENTĞŶƚĞƌƉƌŝƐĞƐƚŽ METHODOLOGY ĂƉƉůŝĐĂƚŝŽŶ ŝƐ Ă ƉĂƌƚ ŽĨ ƐŵĂƌƚ ǀŝƐŝƚŽƌ ĨůŽǁ ĂŶĚ ǀŝƐŝƚŽƌ ŵŝƚŝŐĂƚĞ ϬсŶŽĚŽĐƵŵĞŶƚƐ ĞǆƉĞƌŝĞŶĐĞŵĂŶĂŐĞŵĞŶƚƐǇƐƚĞŵƚŚĂƚŝŶǀŽůǀĞƐĞůĞŵĞŶƚƐŽĨ ŐƌĞĞŶŚŽƵƐĞ ĞǆŝƐƚ ĂĐƚŝŽŶ ƉůĂŶ ƌĞĐŽŵŵĞŶĚĂƚŝŽŶƐ͕ ǀŝƐŝƚŽƌ ŝŶĨŽƌŵĂƚŝŽŶ ĂŶĚ ŐĂƐĞŵŝƐƐŝŽŶƐ ĂǁĂƌĞŶĞƐƐ ƌĂŝƐŝŶŐ ŽŶ ƐƵƐƚĂŝŶĂďŝůŝƚǇ ƐƚĂŶĚĂƌĚƐ͕ ƌĞĂů ƚŝŵĞ ǀŝƐŝƚŽƌ ĨůŽǁͬĐƌŽǁĚ ŵŽŶŝƚŽƌŝŶŐ͕ ƌĞĂů ƚŝŵĞ ƌŽƵƚŝŶŐ ĐŽŵďŝŶŝŶŐ ĂǀĂŝůĂďůĞ ƚŝŵĞ͕ ƌĞůĞǀĂŶƚ ǀŝƐŝƚŽƌ ŝŶƚĞƌĞƐƚƐ ĂŶĚ ŵŽŽĚƐ ǁŝƚŚ ĚĞƐƚŝŶĂƚŝŽŶ ĂƚƚƌĂĐƚŝŽŶƐ ĂŶĚ ǀŝƐŝƚĂƚŝŽŶ ƌĞĐŽŵŵĞŶĚĂƚŝŽŶƐ͕ ǁŝƚŚ ƐƵƐƚĂŝŶĂďŝůŝƚǇ ŐĂŵŝĨŝĐĂƚŝŽŶ ĞůĞŵĞŶƚƐ͘ DŽƌĞ ŽŶ ƚŚŝƐ ŝƐ ĂǀĂŝůĂďůĞ ŝŶ ƚŚĞ ƉƌĞƐĞŶƚĂƚŝŽŶ ŵĂƚĞƌŝĂůĂƚƚĂĐŚĞĚ͘However, this is focused on the visitors’ ŝŶƚĞƌĂĐƚŝŽŶĂŶĚŝƚŝƐĂŶŝŶĚŝƌĞĐƚƚŽŽů͘ ϱ ŶĞƌŐǇ ϱ͘Ă͘WƌŽŐƌĂŵ ĂƐĞĚ ŽŶ ƚŚĞ ŽƵƚĐŽŵĞƐ ŽĨ ƚŚĞ ĂƐƐĞƐƐŵĞŶƚ ĂŶĚ ƚŚĞ ĐŽŶƐĞƌǀĂƚŝŽŶ͗dŚĞ ƚŽƉƌŽŵŽƚĞ stakeholder’s discussions, there was limited activity in ĚĞƐƚŝŶĂƚŝŽŶŚĂƐĂ ĞŶĞƌŐǇ ƚŚĂƚ ĂƌĞĂ͘ dŚĞ ŽŶůǇ ĞǀŝĚĞŶĐĞƐ ƚŚĂƚ ĐŽƵůĚ ƐƵƉƉŽƌƚ ƐŽŵĞ ƐǇƐƚĞŵƚŽ ĐŽŶƐĞƌǀĂƚŝŽŶ ĂĐƚŝǀŝƚǇ ŝŶ ƚŚĂƚ ĂƌĞ ĨŽĐƵƐĞĚ ŝŶ ĐƌĞĂƚŝŽŶ ŽĨ ŝŶĚŝĐĂƚŽƌ ŝŶ ĞŶĐŽƵƌĂŐĞ ĂŶĚŵĞĂƐƵƌĞ͕ ϭс ZK^dK concerning ‘ĞŶĞƌŐǇ ĐŽŶƐƵŵƉƚŝŽŶ ďǇ ƚŽƵƌŝƐƚƐ ŝŶ ĞŶƚĞƌƉƌŝƐĞƐƚŽ ŵŽŶŝƚŽƌ͕ ĚŽĐƵŵĞŶƚƐĞǆŝƐƚ ƌĞůĂƚŝŽŶ ƚŽ ƚŚĞ ĞŶĞƌŐǇ ĐŽŶƐƵŵƉƚŝŽŶ ďǇ ƉĞƌŵĂŶĞŶƚ ŵĞĂƐƵƌĞ͕ŵŽŶŝƚŽƌ͕ ƌĞĚƵĐĞĂŶĚ ƌĞƐŝĚĞŶƚƐ͘ ůƐŽ͕ ƚŚĞƌĞ ǁĞƌĞ ĨŽƵŶĚ ŝŶ ƉůĂĐĞ ƚǁŽ ĂĐƚŝǀĞ ƌĞĚƵĐĞ͕ĂŶĚ ƉƵďůŝĐůǇƌĞƉŽƌƚ ƌĞƐĞĂƌĐŚͬĚĞŵŽŶƐƚƌĂƚŝŽŶƉƌŽũĞĐƚƐ͗ ƉƵďůŝĐůǇƌĞƉŽƌƚ ĞŶĞƌŐǇ K^dEZ'z ĞŶĞƌŐǇ ĐŽŶƐƵŵƉƚŝŽŶ dŚĞ ŽǀĞƌĂůů ŽďũĞĐƚŝǀĞ ŽĨ K^dEZ'z ŝƐ ƚŽ ĨŽƐƚĞƌ ƚŚĞ ĐŽŶƐƵŵƉƚŝŽŶ͕ĂŶĚ ǁŝƚŚŝŶƚŚĞ ĐƌĞĂƚŝŽŶ ŽĨ Ă ĨĂǀŽƌĂďůĞ ĞŶǀŝƌŽŶŵĞŶƚ ĨŽƌ ďƵƐŝŶĞƐƐ ƌĞĚƵĐĞƌĞůŝĂŶĐĞŽŶ ĚĞƐƚŝŶĂƚŝŽŶ ŝŶŝƚŝĂƚŝǀĞƐ ŝŶ ƚŚĞ ůƵĞ ŶĞƌŐǇ ƐĞĐƚŽƌ ĂŶĚ ƉƌŽŵŽƚĞ ƚŚĞ ĨŽƐƐŝůĨƵĞůƐ͘ ƌĞĂůŝǌĂƚŝŽŶ ŽĨ ĐŽĂƐƚĂů ďůƵĞ ĞŶĞƌŐǇ ƐǇƐƚĞŵƐ ŝŶ ƚŚĞ WƌŽŐƌĂŵŵĞĂƌĞĂ͘/ƚŝƐƉĂƌƚŝĐƵůĂƌůǇĨŽĐƵƐŝŶŐŽŶǁĂǀĞĂŶĚ ƚŚĞƌŵĂůĞŶĞƌŐǇĐŽŶǀĞƌƚĞƌƐƚŽďĞŝŶƚĞŐƌĂƚĞĚŝŶƐƚƌƵĐƚƵƌĞƐ ƐƵĐŚĂƐďƌĞĂŬǁĂƚĞƌƐ͕ŵĂƌŝŶĂƐ͕ĞƚĐ͘dŚĞƐĞŝŶŝƚŝĂƚŝǀĞƐŵƵƐƚ ďĞ ŝŶĨŽƌŵĞĚ ĂŶĚ ĚĞƐŝŐŶĞĚ ƚŽ ŐƵĂƌĂŶƚĞĞ ƚŚĞ ĨƵůů ƉƌĞƐĞƌǀĂƚŝŽŶŽĨŵĂƌŝŶĞĞĐŽƐǇƐƚĞŵƐĂŶĚƚŚĞůĂŶĚƐĐĂƉĞĂŶĚ ĐŽŵƉůǇǁŝƚŚƚŚĞŶĞĞĚƐŽĨŽƚŚĞƌŵĂƌŝƚŝŵĞĂĐƚŝǀŝƚŝĞƐƐƵĐŚĂƐ ĨŝƐŚŝŶŐ͕ĂƋƵĂĐƵůƚƵƌĞ͕ƚŽƵƌŝƐŵ͕ĂŶĚƐŚŝƉƉŝŶŐ͘ dŚĞƉƌŽũĞĐƚǁŝůůĂĚŽƉƚĂƉĂƌƚŝĐŝƉĂƚŽƌǇĂƉƉƌŽĂĐŚ͕ŐĂƚŚĞƌŝŶŐ ĂŶĚ ŝŶǀŽůǀŝŶŐ YƵĂĚƌƵƉůĞ ,Ğůŝǆ ĂĐƚŽƌƐ ŝŶ Ă ŵƵůƚŝͲůĞǀĞů ŶĞƚǁŽƌŬĨŽƌƚŚĞĚĞǀĞůŽƉŵĞŶƚŽĨĂĐŽŵŵŽŶƌŽĂĚŵĂƉĂŶĚ ƚŚĞ ĚĞƉůŽǇŵĞŶƚ ŽĨ ĐŽĂƐƚĂů ďůƵĞ ĞŶĞƌŐǇ ƐǇƐƚĞŵƐ ŝŶ ƉŝůŽƚ ĂƌĞĂƐ͘ ^Z/KE dŚĞŵĂŝŶŽďũĞĐƚŝǀĞŽĨƚŚĞ^Z/KEŝƐƚŽŝĚĞŶƚŝĨǇďĞŶĞĨŝƚƐ ĂŶĚďĂƌƌŝĞƌƐĂƐƐŽĐŝĂƚĞĚǁŝƚŚƚŚĞƵƐĞŽĨƚŚŝƐƚĞĐŚŶŽůŽŐǇĂŶĚ ƚŽĨŝŶĚĂƐǇƐƚĞŵƐŽůƵƚŝŽŶĚĞƐŝŐŶĞĚƚŽŝŵƉƌŽǀĞƚŚĞƵƐĞŽĨƚŚĞ ƐĞĂǁĂƚĞƌŚĞĂƚƉƵŵƉƚĞĐŚŶŽůŽŐǇĂŶĚƚŽŵĂŬĞƚŚĞďƵŝůĚŝŶŐΖƐ ĞŶĞƌŐǇƐĞůĨͲƐƵĨĨŝĐŝĞŶƚĂŶĚŝŶĚĞƉĞŶĚĞŶƚŽĨĨŽƐƐŝůĨƵĞůƐ͘

2019 GSTC Destination Assessment - Dubrovnik 99

ϱ͘ď͘WŽůŝĐŝĞƐ ǀĞŶƚŚŽƵŐŚŝƚŝƐĂŶhƉŽůŝĐǇĂďŽƵƚƚŚŝƐŝƚĞŵ͕ƚŚĞƌĞǁĂƐ ĂŶĚŝŶĐĞŶƚŝǀĞƐ ŶŽ ŝŵƉŽƌƚĂŶƚ ĂĐƚŝǀŝƚŝĞƐ ƚŽ ƐƵƉƉŽƌƚ ƚŚŝƐ ĚƵƌŝŶŐ ƚŚĞ ƚŽƌĞĚƵĐĞ ĂƐƐĞƐƐŵĞŶƚ͘dŚĞŽŶůǇŝƚĞŵƐƚŚĂƚǁĞƌĞĨŽƵŶĚ͗ ƌĞůŝĂŶĐĞŽŶ Ͳ>ŝŵŝƚĞĚƵƐĞŽĨWsƐĂƚďƵŝůĚŝŶŐƐ Ϯс ĨŽƐƐŝůĨƵĞůƐ͕ Ͳ>ƵƐĞŝŶƚŚĞDƵŶŝĐŝƉĂůůŝŐŚƚŝŶŐƐǇƐƚĞŵ͕ǁŚĞƌĞŝŶƐŽŵĞ ĚŽĐƵŵĞŶƚƐĂŶĚ ŝŵƉƌŽǀĞ ĐĂƐĞƐŝŶĐŽƌƉŽƌĂƚĞĚǁŝƚŚWsƐ ĞǀŝĚĞŶĐĞŽĨ ĞŶĞƌŐǇ ͲhƐĞŽĨĨĨŝĐŝĞŶƚ,ĞĂƚWƵŵƉƐŝŶDƵŶŝĐŝƉĂůƵŝůĚŝŶŐƐ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ĞĨĨŝĐŝĞŶĐǇ͕ĂŶĚ Ͳ hƐĞ ŽĨ 'ĞŽƚŚĞƌŵĂů ,ĞĂƚ WƵŵƉƐ ŝŶ ƉƵďůŝĐ ďƵŝůĚŝŶŐƐ ͬ ĞŶĐŽƵƌĂŐĞƚŚĞ ZĞƐĞĂƌĐŚƉƌŽŐƌĂŵ ĂĚŽƉƚŝŽŶĂŶĚ ͲhƐĞŽĨƐŵĂƌƚĂŶĚĞŶĞƌŐǇƐĞůĨͲƉŽǁĞƌĞĚƐŝƚŝŶŐĐƌĞĂƚŝŽŶƐ ƵƐĞŽĨ ͲƉƌŽĐƵƌĞŵĞŶƚŽĨĂĨĞĂƐŝďŝůŝƚǇƐƚƵĚǇĂŶĚƉƌĞůŝŵŝŶĂƌǇĚĞƐŝŐŶ ƌĞŶĞǁĂďůĞ ŽĨĂƉŚŽƚŽǀŽůƚĂŝĐƉŽǁĞƌƉůĂŶƚŝŶƚŚĞƉŽƌƚŽĨƵďƌŽǀŶŝŬǁŝƚŚ ĞŶĞƌŐǇ ƚŚĞĂŝŵŽĨƐƵƉƉůǇŝŶŐĐƌƵŝƐĞƐŚŝƉƐǁŝƚŚĞůĞĐƚƌŝĐƉŽǁĞƌĨƌŽŵ ƚĞĐŚŶŽůŽŐŝĞƐ ƚŚĞƐŚŽƌĞĂŶĚƌĞĚƵĐŝŶŐƚŚĞĞŵŝƐƐŝŽŶŽĨŚĂƌŵĨƵůŐĂƐĞƐĨƌŽŵ ƐŚŝƉƐ ĂŶĚ ƚŚĞ ŶĞŐĂƚŝǀĞ ĞŶǀŝƌŽŶŵĞŶƚ ŝŵƉĂĐƚ Ͳ ƐƚĂƚƵƐ ŝŶ ƉƌŽŐƌĞƐƐ͘ &ŝŶĂůůǇ͕ƚŚŝƐŝƐŽŶĞŽĨƚŚĞƉƌŝŵĂƌǇŐŽĂůƐŽĨƚŚĞZƚĐƚŝŽŶ WůĂŶ ĂŶĚ ŝƚƐ ƐƚƌĂƚĞŐŝĐ ŝŶƚĞŐƌĂƚĞĚ ĚĞǀĞůŽƉŵĞŶƚ ƉƌŽŐƌĂŵ ƵďƌŽǀŶŝŬϮϬϯϬƐƚĂƌƚŝŶŐǁŝƚŚŝŶǀĞƐƚŵĞŶƚŝŶƚŽƐƵƐƚĂŝŶĂďůĞ ƚƌĂŶƐƉŽƌƚ ƐŽůƵƚŝŽŶƐ ŝŶ ƚŚĞ ŝƚǇ ŽĨ ƚŚĞ ƵďƌŽǀŶŝŬ ĂŶĚ ďĞǇŽŶĚ͘ ϲ tĂƚĞƌ ϲ͘Ă͘WƌŽŐƌĂŵ ĂƐĞĚ ŽŶ ƚŚĞ ŽƵƚĐŽŵĞƐ ŽĨ ƚŚĞ ĂƐƐĞƐƐŵĞŶƚ ĂŶĚ ƚŚĞ ŵĂŶĂŐĞŵĞŶƚ͗dŚĞ ƚŽĂƐƐŝƐƚ stakeholder’s discussions, there was limited activity in ĚĞƐƚŝŶĂƚŝŽŶŚĂƐĂ ĞŶƚĞƌƉƌŝƐĞƐƚŽ ƚŚĂƚĂƌĞĂ͘>ŽĐĂůĂŶĚƌĞŐŝŽŶĂůƐĞůĨͲŐŽǀĞƌŶŵĞŶƚĞƐƚĂďůŝƐŚĞĚ ƐǇƐƚĞŵƚŽ ŵĞĂƐƵƌĞ͕ ƵƚŝůŝƚǇ ĐŽŵƉĂŶŝĞƐ ĨŽƌ ƚŚĞ ŽƌŐĂŶŝǌĂƚŝŽŶ ŽĨ ƉƵďůŝĐ ƵƚŝůŝƚǇ

ĞŶĐŽƵƌĂŐĞ ŵŽŶŝƚŽƌ͕ ƐĞƌǀŝĐĞƐŽĨǁĂƚĞƌƐƵƉƉůǇĂŶĚĐŽůůĞĐƚŝŽŶĂŶĚƚƌĞĂƚŵĞŶƚŽĨ ϭсĚŽĐƵŵĞŶƚƐ ĞŶƚĞƌƉƌŝƐĞƐƚŽ ƌĞĚƵĐĞĂŶĚ ǁĂƐƚĞǁĂƚĞƌ͘ sŽĚŽǀŽĚ ƵďƌŽǀŶŝŬ Ě͘Ž͘Ž͘ ŝƐ Ă ƵƚŝůŝƚǇ ĞǆŝƐƚ ŵĞĂƐƵƌĞ͕ŵŽŶŝƚŽƌ͕ ƉƵďůŝĐůǇƌĞƉŽƌƚ ĐŽŵƉĂŶǇ ĨŽƌ ǁĂƚĞƌ ƐƵƉƉůǇ ĂŶĚ ƚŚĞ ĐŽŵŵƵŶĂů ,ǇĚƌŽ ƌĞĚƵĐĞ͕ĂŶĚ ǁĂƚĞƌƵƐĂŐĞ ŶŐŝŶĞĞƌŝŶŐ͕ ŝƚ ƉƌŽǀŝĚĞƐ ƐĞƌǀŝĐĞƐ ŝŶ ƚŚĞ ĂƌĞĂ ŽĨ ϰ ƉƵďůŝĐůǇ municipals (City of Dubrovnik, Municipal Župa ƌĞƉŽƌƚǁĂƚĞƌƵƐĂŐĞ Dubrovačka, Municipal Dubrovačko PrimorjĞŝŵƵŶŝĐŝƉĂů ^ƚŽŶͿ͘ sŽĚŽǀŽĚ ƵďƌŽǀŶŝŬ Ě͘Ž͘Ž͘ ŝƐ ŐŽŝŶŐ ƚŽ ŝŵƉůĞŵĞŶƚ ŵĞƚĞƌĚĂƚĂŵĂŶĂŐĞŵĞŶƚƐǇƐƚĞŵƚŚĂƚǁŝůůĞŶĂďůĞƌĞŵŽƚĞ ĐŽŶƚƌŽůŽĨĞǀĞƌǇǁĂƚĞƌŵĞƚĞƌŝŶƚŚĞĂƌĞĂ͘dŚŝƐƐǇƐƚĞŵǁŝůů ĂůůŽǁƚŚĞƵƚŝůŝƚǇƚŽŵĂŶĂŐĞ͕ĂĐŽŶƚŝŶƵŽƵƐĨŽůůŽǁͲƵƉŽĨŝƚƐ ĂĐƚŝǀŝƚŝĞƐ Ăƚ ĂŶǇ ŐŝǀĞŶ ŵŽŵĞŶƚ ĂŶĚ ƚŽ ĂƵƚŽŵĂƚŝĐĂůůǇ ŽƌŐĂŶŝǌĞƚĂďůĞƐ͕ŐƌĂƉŚƐĂŶĚƌĞƉŽƌƚƐƐƵĐŚĂƐĐŽŵƉĂƌĂƚŝǀĞ ĐŽŶƐƵŵƉƚŝŽŶ͕ŚŝƐƚŽƌǇĚĞǀŝĂƚŝŽŶ͕ĂŶĚƐŽŽŶ͘dŚĞŵĞƚĞƌĚĂƚĂ ŵĂŶĂŐĞŵĞŶƚ ƐǇƐƚĞŵ ǁŝůů ĞŶƐƵƌĞ͗ tĞďͲďĂƐĞĚ ƐǇƐƚĞŵ͕ ƚŚĞƌĞĨŽƌĞ ĂǀĂŝůĂďůĞ ĨƌŽŵ ĂŶǇ ĐŽŶŶĞĐƚĞĚ ĐŽŵƉƵƚĞƌ͘ dŚĞ ƐǇƐƚĞŵ ǁŝůů ŽĨĨĞƌ tĞď ƉŽƌƚĂů ĂĐĐĞƐƐ ƚŽ ĐŽŶƐƵŵĞƌƐ͕ ĞŶĂďůŝŶŐƚŚĞŵƚŽĂĐĐĞƐƐƚŚĞŝƌŵĞƚĞƌŝŶŐƐƚĂƚƵƐĂŶǇǁŚĞƌĞ͕ ĂŶǇƚŝŵĞ͕ƵƉŽŶĂƵƚŚŽƌŝǌĂƚŝŽŶ͘dŚŝƐƚƌĂŶƐƉĂƌĞŶĐǇŚĂƐďĞĞŶ proven to significantly reduce calls to the utility’s service ĐĞŶƚĞƌ͘ ĐĐƵŵƵůĂƚĞĚ ŵĞƚĞƌ ƌĞĂĚŝŶŐ ĚĂƚĂ ZĂƚĞ ŽĨ ĨůŽǁ ŝŶĚŝĐĂƚŝŽŶ ĂŶĚ ĂůĞƌƚƐ tĂƚĞƌ ƐƵƉƉůǇ ůŽƐƐ ĐĂůĐƵůĂƚŝŽŶ ĂŶĚ ŝŶĚŝĐĂƚŝŽŶ͘ ůƐŽ͕ƚŚĞƌĞŝƐĂŶŝŶĚŝĐĂƚŽƌŝŶZK^dKconcerning ‘ǁĂƚĞƌ ĐŽŶƐƵŵƉƚŝŽŶ ďǇ ƚŽƵƌŝƐƚƐ ŝŶ ƌĞůĂƚŝŽŶ ƚŽ ƚŚĞ ǁĂƚĞƌ ĐŽŶƐƵŵƉƚŝŽŶďǇƉĞƌŵĂŶĞŶƚƌĞƐŝĚĞŶƚƐ͘/ŶĂĚĚŝƚŝŽŶ͕ƚŚĞƌĞ ǁĞƌĞŝĚĞŶƚŝĨŝĞĚƌĞůĞǀĂŶƚŝƚĞŵƐŝŶƚŚĞĨŝƌƐƚŽƵƚĐŽŵĞƐĨƌŽŵ the ‘ƌŽĂƚŝĂŶ^ƵƐƚĂŝŶĂďůĞdŽƵƌŝƐŵKďƐĞƌǀĂƚŽƌǇ’ study.

100 2019 GSTC Destination Assessment - Dubrovnik

ϳ tĂƚĞƌƐĞĐƵƌŝƚǇ͗ ϳ͘Ă͘ ƐůŽŶŐĂƐŝƚĐŽŶĐĞƌŶƐƚŚĞǁĂƚĞƌƐĞĐƵƌŝƚǇ͕ƚŚŝƐǁĂƐĂĐŚŝĞǀĞĚ dŚĞĚĞƐƚŝŶĂƚŝŽŶ DĂŶĂŐĞŵĞŶƚ ǁŝƚŚƚŚĞ ĐƌĞĂƚŝŽŶ ŽĨ ƚŚĞ ŶĞǁ ǁĂƚĞƌ ƉůĂŶƚ ĨŽƌ ƵďƌŽǀŶŝŬ ŚĂƐĂƐǇƐƚĞŵƚŽASSESSMENTƐǇƐƚĞŵƚŽ METHODOLOGY ĂƌĞĂ ďǇ sKKsK͘ sŽĚŽǀŽĚ ƵďƌŽǀŶŝŬ Ě͘Ž͘Ž͘ ƉƌŽǀŝĚĞƐ ŵŽŶŝƚŽƌŝƚƐǁĂƚĞƌ ĞŶƐƵƌĞƚŚĂƚ ƐĞƌǀŝĐĞƐ ŝŶ ƚŚĞ ĂƌĞĂ ŽĨ ϰ ŵƵŶŝĐŝƉĂůƐ ;ŝƚǇ ŽĨ ƵďƌŽǀŶŝŬ͕

ƌĞƐŽƵƌĐĞƐƚŽ ǁĂƚĞƌƵƐĞďǇ Municipal Župa Dubrovačka, Municipal Dubrovačko ĞŶƐƵƌĞƚŚĂƚƵƐĞďǇ ĞŶƚĞƌƉƌŝƐĞƐ WƌŝŵŽƌũĞŝŵƵŶŝĐŝƉĂů^ƚŽŶͿ͘dŚĞĐŽŵƉĂŶǇĂĚŚĞƌĞĚƚŽƚŚĞ ϭсĚŽĐƵŵĞŶƚƐ ĞŶƚĞƌƉƌŝƐĞƐŝƐ ĂŶĚǁĂƚĞƌ >ŽĐĂů&ŽŽĚĐƚ͘dŚĞŶĞǁƉƌŽĚƵĐƚĨŽŽĚƐĂĨĞƚǇůĞŐŝƐůĂƚŝŽŶŝƐ ĞǆŝƐƚ ĐŽŵƉĂƚŝďůĞǁŝƚŚ ƌĞƋƵŝƌĞŵĞŶƚƐ ŝĚĞŶƚŝĨŝĞĚĂŶĚƵƉĚĂƚĞĚďǇƚŚĞ,WƚĞĂŵǁŝƚŚŚĞůƉŽĨ ƚŚĞǁĂƚĞƌ ŽĨƚŚĞ ůĞŐĂůĂƵƚŚŽƌŝƚŝĞƐ͘,ŽǁĞǀĞƌ͕ƚŚĞŶĞǁƉůĂŶƚŽƉĞŶĞĚƌĞĐĞŶƚůǇ ƌĞƋƵŝƌĞŵĞŶƚƐŽĨ ĚĞƐƚŝŶĂƚŝŽŶ ƐŽǁĞĂƌĞƐƚŝůůŵŝƐƐŝŶŐƚŚĞŽƉĞƌĂƚŝŽŶĂůĚĂƚĂĨŽƌĂƌĞůŝĂďůĞ ƚŚĞĚĞƐƚŝŶĂƚŝŽŶ ĐŽŵŵƵŶŝƚǇĂƌĞ ƉĞƌŝŽĚƚŽũƵƐƚŝĨǇƚŚĞĚĞǀĞůŽƉĞĚƐǇƐƚĞŵĞĨĨŝĐŝĞŶĐǇ͘ ĐŽŵŵƵŶŝƚǇ͘ ďĂůĂŶĐĞĚĂŶĚ ĐŽŵƉĂƚŝďůĞ ϴ tĂƚĞƌƋƵĂůŝƚǇ͗ ϴ͘Ă͘ tĂƚĞƌ ƋƵĂůŝƚǇ ĐŽŶƚƌŽů ŝŶ ƚŚĞ ZĞƉƵďůŝĐ ŽĨ ƌŽĂƚŝĂ ŝƐ dŚĞĚĞƐƚŝŶĂƚŝŽŶ DĂŶĂŐĞŵĞŶƚ Ϯс ƌĞŐƵůĂƚĞĚďǇƚŚĞ>ĂǁŽŶƚŚĞtĂƚĞƌ/ŶƚĞŶĚĞĚĨŽƌ,ƵŵĂŶ ŚĂƐĂƐǇƐƚĞŵƚŽ ƐǇƐƚĞŵƚŽ ĚŽĐƵŵĞŶƚƐĂŶĚ Consumption („Official Gazette“, No. 56/13, 64/15, ŵŽŶŝƚŽƌĚƌŝŶŬŝŶŐ ŵŽŶŝƚŽƌĂŶĚ ĞǀŝĚĞŶĐĞŽĨ ϭϬϰͬϭϳͿ͕ ƉƌŽǀŝƐŝŽŶ ŽĨ ŽƵŶĐŝů ŝƌĞĐƚŝǀĞ ϭϵϵϴͬϴϯͬ ŽĨ ĂŶĚƌĞĐƌĞĂƚŝŽŶĂů ƉƵďůŝĐůǇƌĞƉŽƌƚ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ EŽǀĞŵďĞƌϯ͕ϭϵϵϴ͕ŽŶƚŚĞƋƵĂůŝƚǇŽĨǁĂƚĞƌŝŶƚĞŶĚĞĚĨŽƌ ǁĂƚĞƌƋƵĂůŝƚǇƵƐŝŶŐ ŽŶĚƌŝŶŬŝŶŐĂŶĚ ŚƵŵĂŶ ĐŽŶƐƵŵƉƚŝŽŶ͕ ĂŶĚ ŽŵŵŝƐƐŝŽŶ ŝƌĞĐƚŝǀĞ ;hͿ ƋƵĂůŝƚǇƐƚĂŶĚĂƌĚƐ͘ ƌĞĐƌĞĂƚŝŽŶĂů 2015/1787 оf October 6, 2015, amending AnnĞǆĞƐ//ĂŶĚ dŚĞŵŽŶŝƚŽƌŝŶŐ ƋƵĂůŝƚǇ ///ƚŽŽƵŶĐŝůŝƌĞĐƚŝǀĞϵϴͬϴϯͬŽŶƚŚĞƋƵĂůŝƚǇŽĨǁĂƚĞƌ ƌĞƐƵůƚƐĂƌĞƉƵďůŝĐůǇ ŝŶƚĞŶĚĞĚĨŽƌŚƵŵĂŶĐŽŶƐƵŵƉƚŝŽŶ;K:>ϮϲϬ͕ϳͬϭϬͬϮϬϭϱͿ͘ ĂǀĂŝůĂďůĞ͕ĂŶĚƚŚĞ ĞƐŝĚĞƐƚŚĂƚ͕ǁĂƚĞƌĨŽƌŚƵŵĂŶĐŽŶƐƵŵƉƚŝŽŶŵƵƐƚĐŽŶĨŽƌŵ ĚĞƐƚŝŶĂƚŝŽŶŚĂƐĂ ƚŽ ƉĂƌĂŵĞƚĞƌƐ ĨŽƌ ĐŽŶƚƌŽů ŽĨ ĐŽŶĨŽƌŵŝƚǇ ŽĨ ǁĂƚĞƌ ĨŽƌ ƐǇƐƚĞŵƚŽƌĞƐƉŽŶĚ ŚƵŵĂŶ ĐŽŶƐƵŵƉƚŝŽŶ ƚŽ ƐƚĂŶĚĂƌĚƐ ĚĞĨŝŶĞĚ ďǇ ƚŚĞ ŝŶĂƚŝŵĞůǇŵĂŶŶĞƌ KƌĚŝŶĂŶĐĞŽŶĐŽŶĨŽƌŵŝƚǇƉĂƌĂŵĞƚĞƌƐ͕ĂŶĂůǇƚŝĐĂůŵĞƚŚŽĚƐ͕ ƚŽǁĂƚĞƌ ŵŽŶŝƚŽƌŝŶŐĂŶĚĚƌŝŶŬŝŶŐǁĂƚĞƌƐĂĨĞƚǇƉůĂŶƐ͕ĂŶĚŬĞĞƉŝŶŐ ƋƵĂůŝƚǇŝƐƐƵĞƐ͘ ƌĞŐŝƐƚĞƌŽĨůĞŐĂůĞŶƚŝƚŝĞƐǁŚŝĐŚƉƌŽǀŝĚĞƉƵďůŝĐǁĂƚĞƌƐƵƉƉůǇ („Official Gazette“, No. 125/17) . As regards quality, the ƐƚĂŶĚĂƌĚƐŽĨǁĂƚĞƌƋƵĂůŝƚǇĂŶĚƐĂĨĞƚǇĂƌĞƚŚĞƐĂŵĞĂƐŝŶ ŽƚŚĞƌƉĂƌƚƐŽĨƚŚĞZĞƉƵďůŝĐŽĨƌŽĂƚŝĂ͕ĂŶĚĂůůƉƵďůŝĐǁĂƚĞƌ ƐƵƉƉůǇĨĂĐŝůŝƚŝĞƐĂƌĞƵŶĚĞƌƌĞŐƵůĂƌƐƵƉĞƌǀŝƐŝŽŶ͘ sŽĚŽǀŽĚƵďƌŽǀŶŝŬĚ͘Ž͘Ž͘ƉƌŽǀŝĚĞƐƐĞƌǀŝĐĞƐŝŶƚŚĞĂƌĞĂŽĨ 4 municipals (City of Dubrovnik, Municipal Župa Dubrovačka, Municipal Dubrovačko Primorje i municipal ^ƚŽŶͿ͘dŚĞĐŽŵƉĂŶǇĂĚŚĞƌĞĚƚŽƚŚĞ>ŽĐĂů&ŽŽĚĐƚ͘dŚĞ ŶĞǁ ƉƌŽĚƵĐƚ ĨŽŽĚ ƐĂĨĞƚǇ ůĞŐŝƐůĂƚŝŽŶ ŝƐ ŝĚĞŶƚŝĨŝĞĚ ĂŶĚ ƵƉĚĂƚĞĚďǇƚŚĞ,WƚĞĂŵǁŝƚŚŚĞůƉŽĨůĞŐĂůĂƵƚŚŽƌŝƚŝĞƐ͘ /ŵƉůĞŵĞŶƚĞĚŵĂŶĂŐĞŵĞŶƚƐǇƐƚĞŵƐ͗ Ͳ /^K ϮϮϬϬϬ ƐĞƚƐ ŽƵƚƚŚĞ ƌĞƋƵŝƌĞŵĞŶƚƐĨŽƌ Ă ǁĂƚĞƌ ƐĂĨĞƚǇ ŵĂŶĂŐĞŵĞŶƚƐǇƐƚĞŵĂŶĚĐĂŶďĞĐĞƌƚŝĨŝĞĚƚŽ͘/ƚŵĂƉƐŽƵƚ ǁŚĂƚĂŶŽƌŐĂŶŝǌĂƚŝŽŶŶĞĞĚƐƚŽĚŽƚŽĚĞŵŽŶƐƚƌĂƚĞŝƚƐĂďŝůŝƚǇ ƚŽĐŽŶƚƌŽůǁĂƚĞƌƐĂĨĞƚǇŚĂǌĂƌĚƐŝŶŽƌĚĞƌƚŽĞŶƐƵƌĞƚŚĂƚŝƐ ƐĂĨĞ͘/ƚĐĂŶďĞƵƐĞĚďǇĂŶǇŽƌŐĂŶŝǌĂƚŝŽŶƌĞŐĂƌĚůĞƐƐŽĨŝƚƐ ƐŝǌĞŽƌƉŽƐŝƚŝŽŶ͘ Ͳ ,WƐǇƐƚĞŵĚŽĐƵŵĞŶƚĂƚŝŽŶǁĂƐĚĞǀĞůŽƉĞĚ͕ĐŽǀĞƌŝŶŐĂůů ůŽĐĂƚŝŽŶƐ ĂŶĚ ƉƌŽĐĞƐƐĞƐ ŽĨ ǁĂƚĞƌ ƚƌĞĂƚŵĞŶƚ ǁŝƚŚŝŶ ĐŽŵƉĂŶǇ sŽĚŽǀŽĚ ƵďƌŽǀŶŝŬ Ě͘Ž͘Ž͘ WƌŽĐĞĚƵƌĞ ĨŽƌ ĚŽĐƵŵĞŶƚ ĂŶĚ ƌĞĐŽƌĚƐ ŵĂŶĂŐĞŵĞŶƚ ŝƐ ƉĂƌƚ ŽĚ ,W ŵĂŶĂŐĞŵĞŶƚƐǇƐƚĞŵ͘ƉƉƌŽǀĂůŽĨƚŚĞĂƉƉƌŽƉƌŝĂƚĞŶĞƐƐŽĨ ƚŚĞĚŽĐƵŵĞŶƚƐƉƌŝŽƌƚŽĚŝƐƚƌŝďƵƚŝŽŶƚŽƚŚĞƉŽŝŶƚŽĨƵƐĞͲ ƌĞǀŝĞǁĂŶĚƵƉĚĂƚŝŶŐĂŶĚƌĞͲĂƉƉƌŽǀĂůŽĨĚŽĐƵŵĞŶƚƐ͘dŚĞƌĞ ŝƐƐƚƌƵĐƚƵƌĞŽĨĚŽĐƵŵĞŶƚĂƚŝŽŶĚĞĨŝŶĞĚĂĐĐŽƌĚŝŶŐƚŽǁŚŝĐŚ ƚŚĞĚŽĐƵŵĞŶƚĂƚŝŽŶŝƐĚŝǀŝĚĞĚŝŶƚŽƚŚƌĞĞůĞǀĞůƐ͗ϭƐƚ>s>͗

2019 GSTC Destination Assessment - Dubrovnik 101

^ĂĨĞƚǇ WŽůŝĐǇ ĂŶĚ ŽďũĞĐƚŝǀĞƐ͖ ,W ƚĞĂŵ ŵĂŶĂŐĞŵĞŶƚ ŵĂŶƵĂůϮŶĚ>s>͗ZĞŐƵůĂƚŝŽŶƐĂŶĚWƌŽĐĞĚƵƌĞƐϯƌĚ>s>͗ tŽƌŬ ŝŶƐƚƌƵĐƚŝŽŶƐ ĨŽƌŵƐ ĂŶĚ ƌĞĐŽƌĚƐ ŽĐƵŵĞŶƚĂƚŝŽŶ ŽĨ ŵĂŶĂŐĞŵĞŶƚƐǇƐƚĞŵŝƐŵĂŝŶƚĂŝŶĞĚŝŶƉƌŝŶƚĞĚĨŽƌŵ͘ ϴ͘ď͘ ĂƐĞĚŽŶƚŚĞĚŝƐĐƵƐƐŝŽŶƐǁŝƚŚƚŚĞƐƚĂŬĞŚŽůĚĞƌƐ͕ŽŶůǇƚŚĞ DŽŶŝƚŽƌŝŶŐ ϭс ďĂůŬĂŶĚďĂƐŝĐĚĂƚĂĂƌĞĂǀĂŝůĂďůĞƉƵďůŝĐůǇ͘ ƌĞƐƵůƚƐĂƌĞ ĚŽĐƵŵĞŶƚƐĞǆŝƐƚ ƉƵďůŝĐůǇ ĂǀĂŝůĂďůĞ ϴ͘Đ͘^ǇƐƚĞŵƚŽ tĂƚĞƌĚŝƐƚƌŝďƵƚŝŽŶƐĞƌǀŝĐĞĂƌĞĂŚĂƐĂƐǇƐƚĞŵƚŽŵŽŶŝƚŽƌ ƌĞƐƉŽŶĚŝŶĂ Ϯс ĚƌŝŶŬŝŶŐ ĂŶĚ ƌĞĐƌĞĂƚŝŽŶĂů ǁĂƚĞƌ ƋƵĂůŝƚǇ ƵƐŝŶŐ ƋƵĂůŝƚǇ ƚŝŵĞůǇŵĂŶŶĞƌ ĚŽĐƵŵĞŶƚƐĂŶĚ ƐƚĂŶĚĂƌĚƐ͘DŽŶŝƚŽƌŝŶŐŽĨĚƌŝŶŬŝŶŐǁĂƚĞƌƐĂĨĞƚǇŝƐĐĂƌƌŝĞĚ ƚŽǁĂƚĞƌ ĞǀŝĚĞŶĐĞŽĨ ŽƵƚŽŶĂŶĂƚŝŽŶĂůůĞǀĞůĂĐĐŽƌĚŝŶŐƚŽDŽŶŝƚŽƌŝŶŐWůĂŶŝƐƐƵĞĚ ƋƵĂůŝƚǇŝƐƐƵĞƐ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ďǇƚŚĞ DŝŶŝƐƚĞƌ ŽĨ ,ĞĂůƚŚ ŽŶ ĂƉƌŽƉŽƐĂů ŽĨƚŚĞ ƌŽĂƚŝĂŶ /ŶƐƚŝƚƵƚĞ ŽĨWƵďůŝĐ,ĞĂůƚŚ ;,:Ϳ ĂƐ Ă ĐŽŽƌĚŝŶĂƚŝŶŐ ďŽĚǇ͘ DŽŶŝƚŽƌŝŶŐƉůĂŶŝƐĐĂƌƌŝĞĚŽƵƚďǇŝŶƐƚŝƚƵƚĞƐŽĨƉƵďůŝĐŚĞĂůƚŚ ŝŶƌŽĂƚŝĂŶĐŽƵŶƚŝĞƐ͕ĂĐĐŽƌĚŝŶŐƚŽƚŚĞŝƌůŽĐĂůĂƵƚŚŽƌŝƚǇĂŶĚ ĨŝŶĂŶĐŝĂů ƌĞƐŽƵƌĐĞƐ ƉƌŽǀŝĚĞĚ ďǇ ƚŚĞŝƌ ƌĞƐƉĞĐƚŝǀĞ ůŽĐĂů ĂƵƚŚŽƌŝƚŝĞƐ͘ /ŵƉůĞŵĞŶƚĂƚŝŽŶ ĚǇŶĂŵŝĐƐ ŝƐ ĚĞĨŝŶĞĚ ďǇ ƚŚĞ KƌĚŝŶĂŶĐĞŽŶĐŽŶĨŽƌŵŝƚǇƉĂƌĂŵĞƚĞƌƐ͕ĂŶĂůǇƚŝĐĂůŵĞƚŚŽĚƐ͕ ŵŽŶŝƚŽƌŝŶŐĂŶĚĚƌŝŶŬŝŶŐǁĂƚĞƌƐĂĨĞƚǇƉůĂŶƐ͕ĂŶĚŬĞĞƉŝŶŐ ƌĞŐŝƐƚĞƌŽĨůĞŐĂůĞŶƚŝƚŝĞƐǁŚŝĐŚƉƌŽǀŝĚĞƉƵďůŝĐǁĂƚĞƌƐƵƉƉůǇ („Official Gazette“, No. 125/17) and depends on the ƋƵĂŶƚŝƚǇŽĨǁĂƚĞƌƐƵƉƉůŝĞĚ͘ dŚƵƐ͕ϳϬϴϭƐĂŵƉůĞƐĨƌŽŵƌŽĂƚŝĂŶƉƵďůŝĐǁĂƚĞƌƐƵƉƉůǇĂŶĚ ϲϭϳƐĂŵƉůĞƐĨƌŽŵůŽĐĂůƐƵƉƉůǇǁĞƌĞĂŶĂůǇǌĞĚŝŶϮϬϭϳ͘/Ŷ addition to „state“ŵŽŶŝƚŽƌŝŶŐ͕ŝŶƚĞƌŶĂůĐŽŶƚƌŽůŽĨĚƌŝŶŬŝŶŐ ǁĂƚĞƌ ƐĂĨĞƚǇ ŝƐ ĂůƐŽ ƉĞƌĨŽƌŵĞĚ – ůĞŐĂů ĞŶƚŝƚŝĞƐ ǁŚŝĐŚ ƉƌŽǀŝĚĞ ƉƵďůŝĐ ǁĂƚĞƌ ƐƵƉƉůǇ ĂƌĞ ŽďůŝŐĞĚ ƚŽ ŝĚĞŶƚŝĨǇ ĂƉƉƌŽƉƌŝĂƚĞ ƐĂŵƉůŝŶŐ ƐŝƚĞƐ ĂŶĚ ĨƌĞƋƵĞŶĐǇ͘ tŝƚŚŝŶ ƚŚĞ ĨƌĂŵĞǁŽƌŬ ŽĨ ŝŶƚĞƌŶĂů ĐŽŶƚƌŽůƐ ŵĂĚĞ ďǇ ǁĂƚĞƌ ƐƵƉƉůǇ ƐǇƐƚĞŵƐŝŶƚŚĞŝƌŽǁŶŽƌŝŶĞǆƚĞƌŶĂůůĂďŽƌĂƚŽƌŝĞƐ͕ϲϵϳϬϬ ƐĂŵƉůĞƐǁĞƌĞĂŶĂůǇǌĞĚŝŶƌŽĂƚŝĂŝŶϮϬϭϳ͘ ,: ƉƵďůŝƐŚĞƐ ĂŶŶƵĂůZĞƉŽƌƚƐ ŽŶ ƐĂĨĞƚǇ ŽĨ ǁĂƚĞƌ ĨŽƌ ŚƵŵĂŶ ĐŽŶƐƵŵƉƚŝŽŶ;ŝŶ ƌŽĂƚŝĂŶͿ ĂǀĂŝůĂďůĞ ŽŶWĞƌŝŽĚŝĐ ƉƵďůŝĐĂƚŝŽŶƐŽĨ ƚŚĞ ƌŽĂƚŝĂŶ /ŶƐƚŝƚƵƚĞ ŽĨ WƵďůŝĐ ,ĞĂůƚŚ ǁĞďƐŝƚĞ͘&ŽƌĂŶǇĂĚĚŝƚŝŽŶĂůŝŶĨŽƌŵĂƚŝŽŶĂŶĚůĂƚĞƐƚĚƌŝŶŬŝŶŐ ǁĂƚĞƌŵŽŶŝƚŽƌŝŶŐĚĂƚĂ͕ĐŝƚŝǌĞŶƐĂŶĚƚŽƵƌŝƐƚƐĐĂŶĐŽŶƚĂĐƚĂ ĐŽƵŶƚǇ ƉƵďůŝĐ ŚĞĂůƚŚ ŝŶƐƚŝƚƵƚĞ ŽĨƚŚĞŝƌ ƌĞƐŝĚĞŶĐĞ Žƌ ǀŝƐŝƚ͕ ĂŶĚ ŝŶĨŽƌŵĂƚŝŽŶ ŽŶ ƉƵďůŝĐ ŚĞĂůƚŚ ŶĞƚǁŽƌŬ ĂŶĚ ĐŽŶƚĂĐƚ ŝŶĨŽƌŵĂƚŝŽŶ ŝƐ ĂǀĂŝůĂďůĞ ŽŶ ƚŚĞ ĨŽůůŽǁŝŶŐ ůŝŶŬ͗ŚƚƚƉƐ͗ͬͬǁǁǁ͘Śǌũǌ͘ŚƌͬŵƌĞǌĂͲǌĂǀŽĚĂͬ ϵ tĂƐƚĞǁĂƚĞƌ͗ ϵ͘Ă͘ ĂƐĞĚ ŽŶ ƚŚĞ EĂƚŝŽŶĂů ƌĞŐƵůĂƚŝŽŶƐ͕ ƚŚĞ /ŶƐƚŝƚƵƚŝŽŶĂů dŚĞĚĞƐƚŝŶĂƚŝŽŶ ZĞŐƵůĂƚŝŽŶƐĨŽƌ ĨƌĂŵĞǁŽƌŬǁĂƐĨŽƵŶĚŝŶƉůĂĐĞĂŶĚŝƐĚĞƐĐƌŝďĞĚĂƐĨŽůůŽǁĞĚ ŚĂƐĐůĞĂƌĂŶĚ ƚŚĞƐŝƚŝŶŐ͕ Ͳ WƵďůŝĐǁĂƚĞƌƐƵƉƉůǇĂŶĚǁĂƐƚĞǁĂƚĞƌƐĞǁĂŐĞĂƌĞ ĞŶĨŽƌĐĞĚ ŵĂŝŶƚĞŶĂŶĐĞ ƵŶĚĞƌ ƚŚĞ ĂƵƚŚŽƌŝƚǇ ŽĨ ůŽĐĂů ƐĞůĨͲŐŽǀĞƌŶŵĞŶƚ ƵŶŝƚƐ

ŐƵŝĚĞůŝŶĞƐŝŶƉůĂĐĞ ĂŶĚƚĞƐƚŝŶŐŽĨ ;ƚŽǁŶƐͬŵƵŶŝĐŝƉĂůŝƚŝĞƐͿ͘ tĂƚĞƌ ƐƵƉƉůǇ ĂŶĚ ǁĂƐƚĞ ǁĂƚĞƌ

ĨŽƌƚŚĞƐŝƚŝŶŐ͕ ĚŝƐĐŚĂƌŐĞĨƌŽŵ ϭс ƐĞǁĂŐĞĂĐƚŝǀŝƚŝĞƐĂƌĞƉĞƌĨŽƌŵĞĚďǇƵƚŝůŝƚǇĐŽŵƉĂŶŝĞƐ͘ ŵĂŝŶƚĞŶĂŶĐĞĂŶĚ ƐĞƉƚŝĐƚĂŶŬƐ ĚŽĐƵŵĞŶƚƐĞǆŝƐƚ Ͳ /ŶŽƌĚĞƌƚŽĨƵůĨŝůůƚŚĞƌĞƋƵŝƌĞŵĞŶƚƐŽĨƚŚĞhttd ƚĞƐƚŝŶŐŽĨ ĂŶĚ ŝƌĞĐƚŝǀĞ͕ ƚŚĞ ZĞƉƵďůŝĐ ŽĨ ƌŽĂƚŝĂ ŽƉƚƐ ĨŽƌ ƚŚĞ ĚŝƐĐŚĂƌŐĞĨƌŽŵ ǁĂƐƚĞǁĂƚĞƌ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŽĨ Ă ŵŽƌĞ ĂĚǀĂŶĐĞĚ ǁĂƐƚĞǁĂƚĞƌ ƐĞƉƚŝĐƚĂŶŬƐĂŶĚ ƚƌĞĂƚŵĞŶƚ ƚƌĞĂƚŵĞŶƚ ŝŶ Ăůů ĂŐŐůŽŵĞƌĂƚŝŽŶƐ ůĂƌŐĞƌ ƚŚĂŶ ůĂƌŐĞƌ ƚŚĂŶ ǁĂƐƚĞǁĂƚĞƌ ƐǇƐƚĞŵƐĂŶĚ ϭϬ͘ϬϬϬ W͘ ŽŶƐƚƌƵĐƚŝŽŶ ĂŶĚ ĚĞǀĞůŽƉŵĞŶƚ ƐŚĂůů ďĞ

102 2019 GSTC Destination Assessment - Dubrovnik

ƚƌĞĂƚŵĞŶƚ ĞǀŝĚĞŶĐĞŽĨ ĨŝŶĂŶĐĞĚƚŚƌŽƵŐŚĂĐŽŵďŝŶĞĚŵŽĚĞů;hĨƵŶĚƐ͕ĂĚĚŝƚŝŽŶĂů ƐǇƐƚĞŵƐ͕ĂŶĚ ƚŚĞŝƌ ŶĂƚŝŽŶĂůƐŽƵƌĐĞƐŽĨĨƵŶĚŝŶŐ͕ĞƚĐͿ͘ ĞŶƐƵƌĞƐǁĂƐƚĞƐASSESSMENTĞŶĨŽƌĐĞŵĞŶƚ METHODOLOGY Ͳ ƚŚĞ ŝƌĞĐƚŽƌĂƚĞ ĨŽƌ ^ĂŶŝƚĂƌǇ /ŶƐƉĞĐƚŝŽŶ ŝƐ ĂƌĞƉƌŽƉĞƌůǇ ƌĞƐƉŽŶƐŝďůĞ ĨŽƌ ǁĂƐƚĞ tĂƚĞƌ ^ĂĨĞƚǇ ŽŶƚƌŽů͕ /ŶƐƉĞĐƚŝŽŶ ƚƌĞĂƚĞĚĂŶĚƌĞƵƐĞĚ ĂŶĚƐƵƉĞƌǀŝƐŝŽŶƌĞŐƵůĂƚŝŽŶƐƌĞŐĂƌĚŝŶŐƉŽƐƚͲƚƌĞĂƚŵĞŶƚŽƌ ŽƌƌĞůĞĂƐĞĚƐĂĨĞůǇ ĚŝƐĐŚĂƌŐĞ ĨƌŽŵ ƐĞƉƚŝĐ ƚĂŶŬƐ ĂŶĚ ǁĂƐƚĞǁĂƚĞƌ ƚƌĞĂƚŵĞŶƚ ǁŝƚŚŵŝŶŝŵĂů ƐǇƐƚĞŵƐŝƐƵŶĚĞƌƚŚĞŝƌĞĐƚŽƌĂƚĞĨŽƌ^ĂŶŝƚĂƌǇ/ŶƐƉĞĐƚŝŽŶ͘ ĂĚǀĞƌƐĞĞĨĨĞĐƚƐƚŽ ϵ͘ď͘ /ƚǁĂƐĨŽƵŶĚŝŶƉůĂĐĞƚŚĞƌĞŐƵůĂƚŝŽŶŽŶtĂƚĞƌƌŝŐŚƚƐƉĞƌŵŝƚ ƚŚĞůŽĐĂů ZĞŐƵůĂƚŝŽŶƐƚŽ Ͳ >ĞŐĂů ĂŶĚ ŶĂƚƵƌĂů ƉĞƌƐŽŶƐ ƚŚĂƚ͕ ǁŚŝůĞ ƉĞƌĨŽƌŵŝŶŐ ƉŽƉƵůĂƚŝŽŶĂŶĚ ĞŶƐƵƌĞƚŚĞƐŝǌĞ ĐŽŵŵĞƌĐŝĂů Žƌ ŽƚŚĞƌ ďƵƐŝŶĞƐƐ ĂĐƚŝǀŝƚŝĞƐ͕ ŝŶƚƌŽĚƵĐĞ͕ ƚŚĞĞŶǀŝƌŽŶŵĞŶƚ͘ ĂŶĚƚǇƉĞŽĨ ĚŝƐĐŚĂƌŐĞ Žƌ ĚŝƐƉŽƐĞ ŚĂǌĂƌĚŽƵƐ ƐƵďƐƚĂŶĐĞƐ Žƌ ŽƚŚĞƌ ϭс ǁĂƐƚĞǁĂƚĞƌ ƉŽůůƵƚĂŶƚƐŝŶƚŽǁĂƚĞƌƐŚĂůůƉĂƌƚŝĂůůǇŽƌĐŽŵƉůĞƚĞůǇƌĞŵŽǀĞ ĚŽĐƵŵĞŶƚƐĞǆŝƐƚ ƚƌĞĂƚŵĞŶƚŝƐ ƚŚĞ ĐŽŶĐĞƌŶĞĚ ƐƵďƐƚĂŶĐĞƐ ƉƌŝŽƌ ƚŽ ĚŝƐĐŚĂƌŐĞ ŝŶƚŽ ƉƵďůŝĐ ĂĚĞƋƵĂƚĞĨŽƌ ƐĞǁĞƌĂŐĞĨĂĐŝůŝƚŝĞƐŽƌŽƚŚĞƌƌĞĐĞŝǀŝŶŐǁĂƚĞƌƐŝŶĂĐĐŽƌĚĂŶĐĞ ƚŚĞůŽĐĂƚŝŽŶ ǁŝƚŚ ƚŚĞ ŝƐƐƵĞĚ ǁĂƚĞƌ ƌŝŐŚƚƐ ƉĞƌŵŝƚ ĨŽƌ ǁĂƐƚĞǁĂƚĞƌ ĂŶĚĞǀŝĚĞŶĐĞ ĚŝƐĐŚĂƌŐĞ Žƌ ĚĞĐŝƐŝŽŶ ŽŶ ŝŶƚĞŐƌĂƚĞĚ ĞŶǀŝƌŽŶŵĞŶƚĂů ŽĨƚŚĞŝƌ ƉƌŽƚĞĐƚŝŽŶƌĞƋƵŝƌĞŵĞŶƚƐ͘dŚĞƉƌŽĨĞƐƐŝŽŶĂůƐƵƉĞƌǀŝƐŝŽŶŽĨ ĞŶĨŽƌĐĞŵĞŶƚ ƚŚĞƐĞ ŝƐƐƵĞƐ ŝƐ ƉĞƌĨŽƌŵĞĚ ďǇ ,ƌǀĂƚƐŬĞ sŽĚĞ ;ǁǁǁ͘ǀŽĚĂ͘ŚƌͿ͘>ŽĐĂůƐĞůĨͲŐŽǀĞƌŶŵĞŶƚƵŶŝƚƐƐŚĂůůĞŶƐƵƌĞ ƚŚĞĐŽůůĞĐƚŝŽŶĂŶĚƚƌĞĂƚŵĞŶƚŽĨƵƌďĂŶǁĂƐƚĞǁĂƚĞƌƉƌŝŽƌƚŽ ƚŚĞŝƌĚŝƌĞĐƚŽƌŝŶĚŝƌĞĐƚĚŝƐĐŚĂƌŐĞŝŶƚŽǁĂƚĞƌŝŶĂĐĐŽƌĚĂŶĐĞ ǁŝƚŚ ƚŚĞ ŝƐƐƵĞĚ ǁĂƚĞƌ ƌŝŐŚƚƐ ƉĞƌŵŝƚ ĨŽƌ ǁĂƐƚĞǁĂƚĞƌ ĚŝƐĐŚĂƌŐĞ͘ ϵ͘Đ͘WƌŽŐƌĂŵ dŚĞƌĞǁĂƐŶŽƚĨŽƵŶĚŝŶƉůĂĐĞĂŶǇƉƌŽŐƌĂŵƚŽƐƵƉƉŽƌƚƚŚŝƐ ƚŽĂƐƐŝƐƚ ĚƵƌŝŶŐƚŚĞĂƐƐĞƐƐŵĞŶƚ͘ ĞŶƚĞƌƉƌŝƐĞƐƚŽ ϬсŶŽĚŽĐƵŵĞŶƚƐ ĞĨĨĞĐƚŝǀĞůǇ ĞǆŝƐƚ ƚƌĞĂƚĂŶĚƌĞƵƐĞ ǁĂƐƚĞǁĂƚĞƌ ϵ͘Ě͘WƌŽŐƌĂŵ /ƚǁĂƐĨŽƵŶĚŝŶƉůĂĐĞĚƵƌŝŶŐƚŚĞĂƐƐĞƐƐŵĞŶƚƚŚĞĂĐƚŝǀŝƚŝĞƐ ƚŽĞŶƐƵƌĞ ƚŚĂƚŐŝǀĞĂŶ ŝŶĚŝĐĂƚŝŽŶŽĨƐƵĐŚĂƉƌŽŐƌĂŵ͘,ŽǁĞǀĞƌ͕ŶŽ ƉƌŽƉĞƌ ĚŽĐƵŵĞŶƚĂƚŝŽŶ ǁĂƐ ĨŽƵŶĚ ŝŶ ƉůĂĐĞ ĨŽƌ ƚŚĞ ϭсĚŽĐƵŵĞŶƚƐ ƚƌĞĂƚŵĞŶƚŽĨ ŝŵƉůĞŵĞŶƚĂƚŝŽŶŽĨƚŚŝƐ͘ ĞǆŝƐƚ ǁĂƐƚĞƐĂŶĚ ůƐŽ͕ ŝƚ ǁĂƐ ĚĞǀĞůŽƉĞĚ Ă ƌĞůĞǀĂŶƚ ŝŶĚŝĐĂƚŽƌ ŝŶ ZK^dK ƐĂĨĞƌĞƵƐĞŽƌ ‘ƉĞƌĐĞŶƚĂŐĞŽĨǁĂƐƚĞǁĂƚĞƌƐŽĨƚŚĞĚĞƐƚŝŶĂƚŝŽŶƚƌĞĂƚĞĚƚŽ ƌĞůĞĂƐĞǁŝƚŚ ĂƚůĞĂƐƚƐĞĐŽŶĚĂƌǇůĞǀĞůďĞĨŽƌĞĚŝƐĐŚĂƌŐŝŶŐ’. ŵŝŶŝŵĂů ĂĚǀĞƌƐĞĞĨĨĞĐƚƐ ƚŽůŽĐĂů ƉŽƉƵůĂƚŝŽŶĂŶĚ ĞŶǀŝƌŽŶŵĞŶƚ ϭϬ ^ŽůŝĚǁĂƐƚĞ ϭϬ͘Ă͘tĂƐƚĞ ƵƌŝŶŐ ƚŚĞ ĂƐƐĞƐƐŵĞŶƚ ĞǆĞĐƵƚŝŽŶ͕ ƚŚĞƌĞ ǁĂƐ ĨŽƵŶĚ ƌĞĚƵĐƚŝŽŶ͗ ĐŽůůĞĐƚŝŽŶ ϮсĚŽĐƵŵĞŶƚƐ ĞǀŝĚĞŶĐĞƐŽĨĂǁĂƐƚĞĐŽůůĞĐƚŝŽŶƐǇƐƚĞŵ͘ůƐŽ͕ŝƚǁĂƐĨŽƵŶĚ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ƐǇƐƚĞŵƚŚĂƚ ĂŶĚĞǀŝĚĞŶĐĞŽĨ ŝŶ ƉůĂĐĞ Ă tĂƐƚĞ ŵĂŶĂŐĞŵĞŶƚ WůĂŶ ĨŽƌ ƚŚĞ ŝƚǇ ŽĨ ŚĂƐĂƐǇƐƚĞŵƚŽ ŵĂŝŶƚĂŝŶƐ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ƵďƌŽǀŶŝŬ ĞŶĐŽƵƌĂŐĞ ƉƵďůŝĐƌĞĐŽƌĚƐ ;ŚƚƚƉ͗ͬͬǁǁǁ͘ĚƵďƌŽǀŶŝŬ͘ŚƌͬƵƉůŽĂĚƐͬϮϬϭϴϬϱϮϵͬWůĂŶͺŐŽƐƉ ĞŶƚĞƌƉƌŝƐĞƐƚŽ ŽŶƚŚĞĂŵŽƵŶƚ ŽĚĂƌĞŶũĂͺŽƚƉĂĚŽŵͺϮϬϭϴͺϮϬϮϯ͘ƉĚĨͿ͕ ǁŚŝůĞ ƚŚĞ ŶĂƚŝŽŶĂů ƌĞĚƵĐĞ͕ƌĞƵƐĞ͕ĂŶĚ ŽĨ ǁĂƐƚĞ ƉůĂŶ ŝƐ ŐŝǀĞŶ ŝŶ ŚƚƚƉƐ͗ͬͬŶĂƌŽĚŶĞͲ ƌĞĐǇĐůĞƐŽůŝĚ ŐĞŶĞƌĂƚĞĚ ŶŽǀŝŶĞ͘ŶŶ͘ŚƌͬĐůĂŶĐŝͬƐůƵǌďĞŶŝͬϮϬϭϳͺϬϭͺϯͺϭϮϬ͘Śƚŵů͘ ǁĂƐƚĞ͘ŶǇ ĂƐĞĚ ŽŶ ƚŚĞ ĞǀŝĚĞŶĐĞƐ͕ ƚŚĞ ĐŝƚǇ ŽĨ ƵďƌŽǀŶŝŬ ŝƐ ŝŶ Ă ƌĞƐŝĚƵĂůƐŽůŝĚ ƚƌĂŶƐŝƚŝŽŶƐƚĂŐĞĨŽƌƚŚĞǁĂƐƚĞŵĂŶĂŐĞŵĞŶƚƉůĂŶ͘ŶĞǁ ǁĂƐƚĞƚŚĂƚŝƐŶŽƚ ĂƌĞĂ ĨŽƌ ƐŽůŝĚ ǁĂƐƚĞ ƚƌĞĂƚŵĞŶƚ ǁŝůů ďĞ ĞƐƚĂďůŝƐŚĞĚ ŝŶ Ă ƌĞƵƐĞĚŽƌƌĞĐǇĐůĞĚ ůŽĐĂƚŝŽŶ ƚŚĂƚ ǁĂƐ Ɛƚŝůů ƉĞŶĚŝŶŐ ĚƵƌŝŶŐ ƚŚĞ ĂƐƐĞƐƐŵĞŶƚ͘

2019 GSTC Destination Assessment - Dubrovnik 103

ŝƐĚŝƐƉŽƐĞĚŽĨ ƵƌŝŶŐƚŚŝƐƉĞƌŝŽĚĂŶĚƉƌŽďĂďůǇĨŽƌƚŚĞŶĞǆƚϮͲϯǇĞĂƌƐ͕ĂŶ ƐĂĨĞůǇĂŶĚ ŽůĚ ĂŶĚ ƐĂƚƵƌĂƚĞĚ ŽŶĞ ǁŝůů ďĞ ƵƐĞĚ͘ DŽŶŝƚŽƌŝŶŐ ŽĨ ƚŚĞ ƐƵƐƚĂŝŶĂďůǇ͘ ƐŝƚƵĂƚŝŽŶŝƐŽďůŝŐĞĚƚŽŚĂǀĞŝŶƉůĂĐĞďǇƚŚĞĐŽŵƉĂŶǇ;ŽŶĞ ĨƌŽŵƚŚĞŝƚǇŽĨƵďƌŽǀŶŝŬͿ͘ůƐŽ͕ƚŚĞŶƵŵďĞƌƐŽĨƌĞĐǇĐůŝŶŐ ĂƌĞ ŝŶĐƌĞĂƐŝŶŐ͕ ďƵƚ ďĞƚƚĞƌ ƌĞƐŝĚĞŶƚƐ͕ ǀŝƐŝƚŽƌƐ ĂŶĚ ďƵƐŝŶĞƐƐĞƐ ĂǁĂƌĞŶĞƐƐ ŝƐ ŶĞĐĞƐƐĂƌǇ ŐŝǀĞŶ ƚŚĂƚ ŝƚ ǁĂƐ ŝĚĞŶƚŝĨŝĞĚ ǁƌŽŶŐ ƵƐĞ ŽĨ ƚŚĞ ƌĞĐǇĐůŝŶŐ ĐŽŶƚĂŝŶĞƌƐ ŝŶ ƚŚĞ ƉƵďůŝĐ ƐƉĂĐĞƐ͘ ůƐŽ͕ ƉƌŽďůĞŵĂƚŝĐ ůĂďĞůŝŶŐ ŽŶ ƚŚĞƐĞ ĐŽŶƚĂŝŶĞƌƐŝŶƐŽŵĞĐĂƐĞƐǁĂƐŝĚĞŶƚŝĨŝĞĚ͘ /ŶĂĚĚŝƚŝŽŶ͕ĂZK^dK indicator was created ‘ĐŽŵŵƵŶĂů ǁĂƐƚĞŐĞŶĞƌĂƚĞĚďǇƚŽƵƌŝƐƚƐŝŶƌĞůĂƚŝŽŶƚŽƚŚĞĐŽŵŵƵŶĂů ǁĂƐƚĞŐĞŶĞƌĂƚĞĚďǇƉĞƌŵĂŶĞŶƚƌĞƐŝĚĞŶƚƐ͘ ůƐŽ͕ŵĂũŽƌĞŶƚŝƚŝĞƐŝŶƚŚĞŝƚǇtĂƐƚĞŵĂŶĂŐĞŵĞŶƚ͕ŚĂǀĞ ďĞĞŶ ĚĞǀĞůŽƉĞĚ ŝŵƉŽƌƚĂŶƚ ŝŶŝƚŝĂƚŝǀĞƐ ĂŶĚ ĂĐƚŝŽŶ ƚŽ ƐƵƉƉŽƌƚ ƚŚĞ ƉůĂŶ͘ dŚĞ ŽƉĞƌĂƚŝǀĞ ƚĂƐŬƐ ŽĨ ƚŚĞ ƵďƌŽǀŶŝŬ WŽƌƚƵƚŚŽƌŝƚǇĚƵƌŝŶŐƚŚĞŶĞǆƚƉĞƌŝŽĚĐĂŶďĞƐƵŵŵĂƌŝǌĞĚ ĂƐĨŽůůŽǁƐ͗ ▪ ƚŽƌĞƋƵŝƌĞǀĞƐƐĞůƐƚŽƵƐĞƐƉĞĐŝĨŝĐƋƵĂǇƐĞƋƵŝƉƉĞĚ ǁŝƚŚ ƐƉĞĐŝĂů ĞƋƵŝƉŵĞŶƚ ŝŶ ƚŚĞ ĞǀĞŶƚ ŽĨ ƚŚĞ ŝŶƚĞƌŶĂů ŚĂŶĚůŝŶŐŽĨƉŽůůƵƚĂŶƚƐ ▪ ƚŽŝŵƉůĞŵĞŶƚƚŚĞůŽŐŝƐƚŝĐƐĐŽŶĐĞƉƚƚŚĂƚŝƐďĂƐĞĚ ŽŶƚŚĞƚĞŵƉŽƌĂƌǇĂŶĚŝŶĚŝƌĞĐƚƐƚŽƌĂŐĞŽĨůŝƋƵŝĚŽŝůǁĂƐƚĞ͕ ƚŽŐĞƚŚĞƌǁŝƚŚƚŚĞƉƌĞǀŝŽƵƐůǇŬŶŽǁŶĂŶĚŽƌŐĂŶŝǌĞĚƚƌĂŶƐĨĞƌ ŽĨƚŚĞǁĂƐƚĞƚŽƚŚĞĨŝŶĂůĚĞƉŽƚ ▪ ĐŽŶƐƚĂŶƚ ŝŵƉƌŽǀĞŵĞŶƚ ŽĨ ƚŚĞ ƐǇƐƚĞŵ ĨŽƌ ƚŚĞ ĐŽůůĞĐƚŝŽŶĂŶĚƚƌĂŶƐƉŽƌƚŽĨŚĂǌĂƌĚŽƵƐƐƵďƐƚĂŶĐĞƐ͕ǁŚŝĐŚ ƐŚŽƵůĚĂůƐŽďĞŵĂĚĞƉŽƐƐŝďůĞĨŽƌƐŚŝƉƐĂƚĂŶĐŚŽƌĂŐĞ ϭϬ͘ď͘^ŽůŝĚ Within the activities of project “ReDuͲ/ŵƉůĞŵĞŶƚĂƚŝŽŶŽĨ ǁĂƐƚĞ ƚŚĞtĂƐƚĞDĂŶĂŐĞŵĞŶƚĚƵĐĂƚŝŽŶĂůWƌŽŐƌĂŵŽĨƚŚĞŝƚǇ ŵĂŶĂŐĞŵĞŶƚ of Dubrovnik”, and in cooperation with the company ƉůĂŶƚŚĂƚŝƐ “Čistoća”, ƐƚƵĚĞŶƚƐĨƌŽŵƚŚĞƐĞĐŽŶĚŐƌĂĚĞƐŽĨůĞŵĞŶƚĂƌǇ ŝŵƉůĞŵĞŶƚĞĚ͕ ϮсĚŽĐƵŵĞŶƚƐ ƐĐŚŽŽůDĂƌŝŶ'ĞƚĂůĚŝĐǀŝƐŝƚĞĚƚŚĞ'ƌĂďŽǀŝĐĂůĂŶĚĨŝůůĂŶĚƚŚĞ ĂŶĚŚĂƐ ĂŶĚĞǀŝĚĞŶĐĞŽĨ recycling yard “Pod Dubom”.>Ƶcija Kusalić, an employee ƋƵĂŶƚŝƚĂƚŝǀĞ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ of the company Čistoća gave a lecture to the students ŐŽĂůƐƚŽ ĂďŽƵƚ ƚŚĞ ƚǇƉĞƐ ŽĨ ǁĂƐƚĞ͕ ƚŚĞ ŝŵƉŽƌƚĂŶĐĞ ŽĨ ƐĞƉĂƌĂƚĞ ŵŝŶŝŵŝǌĞ͕ĂŶĚ ǁĂƐƚĞ ĐŽůůĞĐƚŝŽŶ ĂŶĚ ŚŽǁ ƚŽ ĚŝƐƉŽƐĞ ŽĨ ǁĂƐƚĞ Ăƚ ƚŚĞ ĞŶƐƵƌĞƐĂĨĞ 'ƌĂďŽǀŝĐĂůĂŶĚĨŝůů͘ ƐƵƐƚĂŝŶĂďůĞ KŶƚŚĞŝƌǁĂǇďĂĐŬĨƌŽŵ'ƌĂďŽǀŝĐĂ͕ƐƚƵĚĞŶƚƐǁĞƌĞŐŝǀĞŶ ĚŝƐƉŽƐĂůŽĨ ďƌŽĐŚƵƌĞƐĐƌĞĂƚĞĚĂƐƉĂƌƚŽĨĂƉƌŽũĞĐƚƚŚĂƚĚĞĨŝŶĞĚďĂƐŝĐ ǁĂƐƚĞƚŚĂƚŝƐ ĐŽŶĐĞƉƚƐĂďŽƵƚǁĂƐƚĞŵĂŶĂŐĞŵĞŶƚ͕ƚŚĞƚǇƉĞƐŽĨǁĂƐƚĞǁĞ ŶŽƚƌĞƵƐĞĚŽƌ ƚĂŬĞ ĂǁĂǇ ĂŶĚ ǁŚĞƌĞ ǁĞ ĚŝƐƉŽƐĞ ƚŚĞŵ͕ ĂƐ ǁĞůů ĂƐ ƌĞĐǇĐůĞĚ ĐŽŵƉŽƐƚŝŶŐ͘ĨƚĞƌƚŚĂƚ͕ƚŚĞƐƚƵĚĞŶƚƐǀŝƐŝƚĞĚƚŚĞƌĞĐǇĐůŝŶŐ yard “Pod Dubom”, and at the end of the meeting, they ǁĞƌĞŚĂŶĚĞĚŽƵƚĂƉƉƌŽƉƌŝĂƚĞƉŝĐƚƵƌĞďŽŽŬƐĂŶĚĐŽůŽƌŝŶŐ books called “I Care for My City”, which weƌĞĂůƐŽŵĂĚĞĂƐ ƉĂƌƚŽĨƚŚĞZĞƵƉƌŽũĞĐƚĂĐƚŝǀŝƚŝĞƐ͘ Specifically, it is a project “ReDu Ͳ/ŵƉůĞŵĞŶƚĂƚŝŽŶŽĨƚŚĞ ĚƵĐĂƚŝŽŶĂůWƌŽŐƌĂŵŽŶtĂƐƚĞDĂŶĂŐĞŵĞŶƚŝŶƚŚĞŝƚǇŽĨ Dubrovnik” with a total value of HRK 1,386,98Ϭ͕ŽĨǁŚŝĐŚ ƚŚĞƵƌŽƉĞĂŶhŶŝŽŶƚŚƌŽƵŐŚƚŚĞŽŚĞƐŝŽŶ&ƵŶĚĂŶĚƚŚĞ ŽŵƉĞƚŝƚŝǀĞŶĞƐƐĂŶĚŽŚĞƐŝŽŶKƉĞƌĂƚŝŽŶĂůWƌŽŐƌĂŵϮϬϭϰͲ ϮϬϮϬŽͲĨŝŶĂŶĐĞƐϭ͕ϭϳϴ͕ϵϯϯ,Z<͘dŚĞƉƌŽũĞĐƚĞŶǀŝƐĂŐĞƐĂ ƐĞƌŝĞƐ ŽĨ ĂĐƚŝǀŝƚŝĞƐ ƚŚĂƚ ǁŝůů ĐŽŶƚƌŝďƵƚĞ ƚŽ ŝŶĐƌĞĂƐŝŶŐ ƚŚĞ ƌĂƚĞŽĨƐĞƉĂƌĂƚĞůǇĐŽůůĞĐƚĞĚŵƵŶŝĐŝƉĂůǁĂƐƚĞ͕ƌĞĚƵĐŝŶŐƚŚĞ

104 2019 GSTC Destination Assessment - Dubrovnik

ĂŵŽƵŶƚ ŽĨ ǁĂƐƚĞ ĚŝƐƉŽƐĞĚ ŝŶ ůĂŶĚĨŝůůƐ ĂŶĚ ďƵŝůĚŝŶŐ ĂǁĂƌĞŶĞƐƐŽĨƚŚĞĐŝƚŝǌĞŶƐŽĨƚŚĞŝƚǇŽĨƵďƌŽǀŶŝŬĂďŽƵƚ ASSESSMENT METHODOLOGYƚŚĞŝŵƉŽ ƌƚĂŶĐĞŽĨŵƵŶŝĐŝƉĂůǁĂƐƚĞŵĂŶĂŐĞŵĞŶƚ͘ ǁĞď͗ ŚƚƚƉ͗ͬͬǁǁǁ͘ĚƵďƌŽǀŶŝŬ͘ŚƌͬǀŝũĞƐƚŝͬƉƌŽũĞŬƚͲƌĞĚƵͲ ŐĞƚĂůĚŝĐŝͲŽďŝƐůŝͲŐƌĂďŽǀŝĐƵͲŝͲƌĞĐŝŬůĂǌŶŽͲĚǀŽƌŝƐƚĞͲϭϯϮϲϱ ϭϬ͘Đ͘WƌŽŐƌĂŵ ƵƌŝŶŐ ƚŚĞ ĂƐƐĞƐŵĞŶƚ͕ ƚŚĞƌĞ ǁĂƐ ĨŽƵŶĚ ĞǀŝĚĞŶĐĞƐ ŽŶ ƚŽĂƐƐŝƐƚ ϭс ƉƌŽŐƌĂŵƚŽĂƐƐŝƐƚĞŶƚĞƌƉƌŝĐĞƐƚŽZĞĚƵĐĞ–ZĞƵƐĞ–ZĞĐǇĐůĞ ĞŶƚĞƌƉƌŝƐĞƐƚŽ ĚŽĐƵŵĞŶƚƐĞǆŝƐƚ ǁĂƐƚĞ͕ďƵƚǁŝƚŚŶŽƋƵĂŶƚŝƚŝǀĞƌĞƐƵůƚƐƵŶƚŝůƚŽĚĂǇ͗ZĞͲƵ ƌĞĚƵĐĞ͕ƌĞƵƐĞ͕ ĂŶĚ^>Kt&KK͘dŚĞŵŽƐƚŝŵƉŽƌƚĂŶƚƉƌŽũĞĐƚŽĨƚŚĞƐĞ ĂŶĚƌĞĐǇĐůĞ ŝƐƚŚĞZĞƵ–ŝŶĨŽƌŵĂƚŝŽŶͲĞĚƵĐĂƚŝŽŶĂůĂĐƚŝǀŝƚŝĞƐůĞĂĚŝŶŐƚŽ ǁĂƐƚĞ ĂŶ ŝŶĐƌĞĂƐĞ ŝŶ ƚŚĞ ǀŽůƵŵĞ ŽĨ ƐĞƉĂƌĂƚĞůǇ ĐŽůůĞĐƚĞĚ ŵƵŶŝĐŝƉĂů ǁĂƐƚĞ͕ Ă ĚĞĐƌĞĂƐĞ ŝŶ ƚŚĞ ǀŽůƵŵĞ ŽĨ ǁĂƐƚĞ Ăƚ ǁĂƐƚĞ ĚƵŵƉƐ͕ ĂŶĚ ďƵŝůĚŝŶŐ ƉƵďůŝĐ ĂǁĂƌĞŶĞƐƐ ŽŶ ƚŚĞ ŝŵƉŽƌƚĂŶĐĞŽĨŵƵŶŝĐŝƉĂůǁĂƐƚĞŵĂŶĂŐĞŵĞŶƚ͘ The Project „ReDu –ŝŵƉůĞŵĞŶƚĂƚŝŽŶŽĨƚŚĞWƌŽŐƌĂŵŵĞŽĨ ĞĚƵĐĂƚŝŽŶĂůͲŝŶĨŽƌŵĂƚŝǀĞĂĐƚŝǀŝƚŝĞƐŽŶǁĂƐƚĞŵĂŶĂŐĞŵĞŶƚ in the City of Dubrovnik“, as well as implementation of its ĂĐƚŝǀŝƚŝĞƐ͕ ŝƐ ĂŝŵĞĚ Ăƚ ĂŶ ŝŶĐƌĞĂƐĞ ŝŶ ƚŚĞ ǀŽůƵŵĞ ŽĨ ƐĞƉĂƌĂƚĞůǇ ĐŽůůĞĐƚĞĚ ŵƵŶŝĐŝƉĂů ǁĂƐƚĞ͕ Ă ĚĞĐƌĞĂƐĞ ŝŶ ƚŚĞ ǀŽůƵŵĞ ŽĨ ǁĂƐƚĞ Ăƚ ǁĂƐƚĞ ĚƵŵƉƐ͕ ĂŶĚ ďƵŝůĚŝŶŐ ƉƵďůŝĐ ĂǁĂƌĞŶĞƐƐ ŽŶ ƚŚĞ ŝŵƉŽƌƚĂŶĐĞ ŽĨ ŵƵŶŝĐŝƉĂů ǁĂƐƚĞ ŵĂŶĂŐĞŵĞŶƚ͘ dŚĞ WƌŽũĞĐƚ ŝŶĐůƵĚĞƐ Ă ƐĞƌŝĞƐ ŽĨ ŝŶĨŽƌŵĂƚŝŽŶͲĞĚƵĐĂƚŝŽŶĂů ĂĐƚŝǀŝƚŝĞƐ ƚŽ ĂĐƋƵĂŝŶƚ ĐŝƚŝǌĞŶƐ Ͳ ƚŚĞ ŵĂŝŶ ƚĂƌŐĞƚ ŐƌŽƵƉͲ ǁŝƚŚ ƚŚĞ ǁĂƐƚĞ ŵĂŶĂŐĞŵĞŶƚ ŽďũĞĐƚŝǀĞƐĂŶĚƚŽĞŶĐŽƵƌĂŐĞƚŚĞŝƌƌĞĂůŝƐĂƚŝŽŶ ůƐŽ͕ƚŚĞCity of Dubrovnik, its utility service Čistoća d.o.o. ŝƐ ĐƵƌƌĞŶƚůǇ ŝŶ ƚŚĞ ƉƌŽĐĞƐƐ ŽĨ ƉƵƌĐŚĂƐŝŶŐ ĐŽŶƚĂŝŶĞƌƐ ĨŽƌ ƐĞůĞĐƚŝǀĞ ĐŽůůĞĐƚŝŽŶ ŽĨ ǁĂƐƚĞ ǁŝƚŚ ƚŚĞ ƉƵƌƉŽƐĞ ŽĨ ĞƐƚĂďůŝƐŚŝŶŐ ĂŶ ŝŶƚĞŐƌĂƚĞĚ ǁĂƐƚĞ ŵĂŶĂŐĞŵĞŶƚ ƐǇƐƚĞŵ͕ ƚƌĂŶƐƉĂƌĞŶĐǇĂŶĚƐŝŵƉůŝĨŝĐĂƚŝŽŶŽĨĐƵƌƌĞŶƚƉƌŽĐĞĚƵƌĞƐ͕ĂƐ ǁĞůůĂƐƌĞĂůŝǌŝŶŐƐĞůĞĐƚŝǀĞǁĂƐƚĞĐŽůůĞĐƚŝŽŶĂŶĚƌĞĐǇĐůŝŶŐ ĂŝŵƐ͘ dŚŝƐ ƉƌŽũĞĐƚ ĞŶƐƵƌĞƐ ƉƌŽĐƵƌĞŵĞŶƚ ŽĨ ĐŽŶƚĂŝŶĞƌƐ ĨŽƌ ƐĞůĞĐƚŝǀĞ ĐŽůůĞĐƚŝŽŶ ŽĨ ǁĂƐƚĞƉĂƉĞƌ ĂŶĚ ĐĂƌƚŽŶ͕ ƉůĂƐƚŝĐ͕ ŐůĂƐƐĂŶĚďŝŽǁĂƐƚĞŽĨĚŝĨĨĞƌĞŶƚǀŽůƵŵĞƐ͕ĐůĞĂƌůǇŵĂƌŬĞĚ ǁŝƚŚhůĂďĞůƐ͘ dŚĞŶǀŝƌŽŶŵĞŶƚĂůWƌŽƚĞĐƚŝŽŶĂŶĚŶĞƌŐǇĨĨŝĐŝĞŶĐǇ&ƵŶĚ ůĂƵŶĐŚĞĚĂĐĂůůĨŽƌƉƌŽƉŽƐĂůƐŝŶƉƌŝůϮϬϭϴ͕ƚŚƌŽƵŐŚǁŚŝĐŚ ŝŶĨŽƌŵĂƚŝŽŶ ŽŶ ƚŚĞ ŶĞĞĚƐ ŽĨ ůŽĐĂů ƐĞůĨͲŵĂŶĂŐĞŵĞŶƚ ĞŶƚŝƚŝĞƐǁĂƐĐŽŵƉŝůĞĚ͘dŚĞ&ƵŶĚǁŝůůŝŵƉůĞŵĞŶƚĂŐƌŽƵƉ ƉƵƌĐŚĂƐŝŶŐ ƉƌŽĐĞĚƵƌĞ ďĂƐĞĚ ŽŶ ƚŚĞ ŐŝǀĞŶ ŝŶĨŽƌŵĂƚŝŽŶ͘ dŚĞƉƌŽũĞĐƚŝŶĐůƵĚĞƐ͗ ϭ͘WƌŽĐƵƌĞŵĞŶƚŽĨĐŽŶƚĂŝŶĞƌƐ Ϯ͘/ŶĨŽƌŵĂƚŝŽŶ͕ƉƌŽŵŽƚŝŽŶĂŶĚƉƌŽũĞĐƚƚƌĂŶƐƉĂƌĞŶĐǇ ϯ͘WƌŽũĞĐƚŵĂŶĂŐĞŵĞŶƚ ϭϬ͘Ě͘ dŚĞƌĞǁĂƐŶŽƚŝĚĞŶƚŝĨŝĞĚƐƵĐŚĂƉƌŽŐƌĂŵŝŶƚŚĞĚĞƐƚŝŶĂƚŝŽŶ WƌŽŐƌĂŵƚŽ ĚƵƌŝŶŐƚŚĞĂƐƐĞƐƐŵĞŶƚ͘ ƌĞĚƵĐĞƚŚĞƵƐĞ ϬсŶŽĚŽĐƵŵĞŶƚƐ ŽĨďŽƚƚůĞĚ ĞǆŝƐƚ ǁĂƚĞƌďǇ ĞŶƚĞƌƉƌŝƐĞƐ ĂŶĚǀŝƐŝƚŽƌƐ

2019 GSTC Destination Assessment - Dubrovnik 105

ϭϭ >ŝŐŚƚΘŶŽŝƐĞ ϭϭ͘Ă͘ ƵƌŝŶŐƚŚĞĂƐƐĞƐƐŵĞŶƚ͕ĞǀŝĚĞŶĐĞƐǁĞƌĞĨŽƵŶĚŝŶƉůĂĐĞĨŽƌ ƉŽůůƵƚŝŽŶ͗ 'ƵŝĚĞůŝŶĞƐĂŶĚ Ϯс ƚŚĞŝŶƚƌŽĚƵĐƚŝŽŶŽĨƉůĂŶŶŝŶŐͬƌĞŐƵůĂƚŝŽŶĂŐĂŝŶƐƚƚŚĞůŝŐŚƚ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ƌĞŐƵůĂƚŝŽŶƐƚŽ ĚŽĐƵŵĞŶƚƐĂŶĚ ƉŽůůƵƚŝŽŶ͘ Ɛ ŽĨ Ɖƌŝů ϭ͕ ϮϬϭϵ͕ Ă ŶĞǁ Đƚ ŽŶ WƌŽƚĞĐƚŝŽŶ ŚĂƐŐƵŝĚĞůŝŶĞƐĂŶĚ ŵŝŶŝŵŝǌĞŶŽŝƐĞ ĞǀŝĚĞŶĐĞŽĨ ŐĂŝŶƐƚ>ŝŐŚƚWŽůůƵƚŝŽŶŚĂƐďĞĞŶŝŶĨŽƌĐĞ͘dŚŝƐĐƚŐŽǀĞƌŶƐ ƌĞŐƵůĂƚŝŽŶƐƚŽ ĂŶĚůŝŐŚƚ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ƚŚĞ ƉƌŽƚĞĐƚŝŽŶ ĂŐĂŝŶƐƚ ůŝŐŚƚ ƉŽůůƵƚŝŽŶ͕ ǁŚŝĐŚ ĐŽǀĞƌƐ Ăůů ŵŝŶŝŵŝǌĞůŝŐŚƚĂŶĚ ƉŽůůƵƚŝŽŶ ŽďůŝŐĞĚ ĞŶƚŝƚŝĞƐ͕ ƉƌŽƚĞĐƚŝŽŶ ŵĞĂƐƵƌĞƐ͕ ƚŚĞ ŵĞƚŚŽĚ ŽĨ ŶŽŝƐĞƉŽůůƵƚŝŽŶ͘ ĞƐƚĂďůŝƐŚŝŶŐ ƚŚĞ ŚŝŐŚĞƐƚ ĂƉƉƌŽǀĞĚ ǀĂůƵĞƐ͕ ůŝŐŚƚŝŶŐ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ƌĞƐƚƌŝĐƚŝŽŶƐĂŶĚďĂŶƐ͕ƉůĂŶŶŝŶŐĐŽŶĚŝƚŝŽŶƐ͕ƉƵďůŝĐůŝŐŚƚŝŶŐ ĞŶĐŽƵƌĂŐĞƐ ŵĂŝŶƚĞŶĂŶĐĞ ĂŶĚ ƌĞĐŽŶƐƚƌƵĐƚŝŽŶ͕ ŵĞĂƐƵƌŝŶŐ ĂŶĚ ĞŶƚĞƌƉƌŝƐĞƐƚŽ ŵŽŶŝƚŽƌŝŶŐĞŶǀŝƌŽŶŵĞŶƚĂůůŝŐŚƚŝŶŐĂƐǁĞůůĂƐŽƚŚĞƌŝƐƐƵĞƐ ĨŽůůŽǁƚŚĞƐĞ ĂŝŵĞĚĂƚĂƌĞĚƵĐƚŝŽŶŝŶƚŚĞĞŶǀŝƌŽŶŵĞŶƚĂůůŝŐŚƚƉŽůůƵƚŝŽŶ ŐƵŝĚĞůŝŶĞƐĂŶĚ ĂŶĚƚŚĞĞĨĨĞĐƚƐƌĞƐƵůƚŝŶŐĨƌŽŵůŝŐŚƚƉŽůůƵƚŝŽŶ͘ ƌĞŐƵůĂƚŝŽŶƐ͘ WƌŽƚĞĐƚŝŽŶĂŐĂŝŶƐƚůŝŐŚƚƉŽůůƵƚŝŽŶĞŶƐƵƌĞƐŚƵŵĂŶŚĞĂůƚŚ ƉƌŽƚĞĐƚŝŽŶ͕ĐŽŵƉůĞƚĞĞŶǀŝƌŽŶŵĞŶƚĂůƋƵĂůŝƚǇƉƌĞƐĞƌǀĂƚŝŽŶ͕ ƉƌŽƚĞĐƚŝŽŶ ŽĨ ďŝŽ – ĂŶĚ ůĂŶĚƐĐĂƉĞ ĚŝǀĞƌƐŝƚǇ͕ ĞĐŽůŽŐŝĐĂů ƐƚĂďŝůŝƚǇƉƌŽƚĞĐƚŝŽŶ͕ĨůŽƌĂĂŶĚĨĂƵŶĂƉƌŽƚĞĐƚŝŽŶ͕ƌĂƚŝŽŶĂů ƵƐĂŐĞŽĨŶĂƚƵƌĂůĂƐƐĞƚƐĂŶĚĞŶĞƌŐǇƚŽďĞĞŶǀŝƌŽŶŵĞŶƚĂůůǇ ĨƌŝĞŶĚůǇ͕ĂƐƚŚĞďĂƐŝĐƉƵďůŝĐŚĞĂůƚŚĐŽŶĚŝƚŝŽŶĂŶĚƚŚĞďĂƐĞƐ ĨŽƌƚŚĞƐƵƐƚĂŝŶĂďůĞĚĞǀĞůŽƉŵĞŶƚĐŽŶĐĞƉƚ͘ dŚĞŝƚǇŽĨƵďƌŽǀŶŝŬ͕ďĞŝŶŐĂƐĞůĨͲŐŽǀĞƌŶŵĞŶƚĞŶƚŝƚǇŝŶ ƚŚĞ ZĞƉƵďůŝĐ ŽĨ ƌŽĂƚŝĂ͕ ĂĐƚƐ ŝŶ ĂĐĐŽƌĚĂŶĐĞ ǁŝƚŚ ƚŚĞ ŵĞĂƐƵƌĞƐ ŝŶĚŝĐĂƚĞĚ ŝŶ ƚŚĞ ƐƵďũĞĐƚ Đƚ ŝŶ ƚŚĞ ĂƌĞĂ ŽĨ ƉůĂŶŶŝŶŐ͕ ǁŚŝĐŚ ŝƐ ĂƉƉƉƌŽǀĞĚ ŝŶ ĂĐĐŽƌĚĂŶĐĞ ǁŝƚŚ ƚŚĞ ĐŽŶƐƚƌƵĐƚŝŽŶ ĂĐƚ͘ WƵďůŝĐ ůŝŐŚƚŝŶŐ ƉƌŽũĞĐƚƐ ĞŶƐƵƌĞ ĞŶĞƌŐǇ ĞĨĨŝĐŝĞŶĐǇ͕ƉĞƌĨŽƌŵĂŶĐĞŝŶůŝŶĞǁŝƚŚŐŽǀĞƌŶŝŶŐƐƚĂŶĚĂƌĚƐ͕ ƌĞŐƵůĂƚĞĚ ůŝŐŚƚŝŶŐ ŵĂŶĂŐĞŵĞŶƚ ĂŶĚ ŵĂŶĂŐĞŵĞŶƚ ŽĨ ǀĂůƵĞƐĚĞĨŝŶĞĚďǇƚŚĞƐĂŝĚĐƚ͘ dŚĞŝƚǇŽĨƵďƌŽǀŶŝŬŚĂƐďĞĞŶƵŶĚĞƌƚĂŬŝŶŐƚŚĞĨŽůůŽǁŝŶŐ ůŝŐŚƚŝŶŐ–ƌĞůĂƚĞĚĂĐƚŝŽŶƐ͗ –ƉƌĞǀĞŶƚŝŽŶŽĨůŝŐŚƚŝŶŐĞǆĐĞƐƐͲĞŵŝƐƐŝŽŶ͖ – ƌĞĚƵĐƚŝŽŶ ŽĨ ĞǆŝƐƚŝŶŐ ĞŶǀŝƌŽŶŵĞŶƚĂů ƚŽ ƚŚĞ ĂƉƉƌŽǀĞĚ ǀĂůƵĞƐ͖ –ŵĞĞƚŝŶŐďĂƐŝĐƌĞƋƵŝƌĞŵĞŶƚƐƌĞůĂƚĞĚƚŽůƵŵŝŶĂŝƌĞ͕ƚŚĞŝƌ ŽƉĞƌĂƚŝŽŶ͕ĂŶĚŝŶƐƚĂůůĂƚŝŽŶ͖͖ ͲƌĞĚƵĐƚŝŽŶŽĨƚŚĞǁĂǀĞůĞŶŐƚŚůŝŐŚƚĞŵŝƐƐŝŽŶƚŽƵŶĚĞƌϱϬϬ Ŷŵ ŝŶ ƚŚĞ ĞŶǀŝƌŽŶŵĞŶƚ͕ ĂĨĨĞĐƚŝŶŐ ŚƵŵĂŶ ŚĞĂůƚŚ͕ ĞĐŽƐǇƐƚĞŵ͕ ĂƐ ǁĞůů ĂƐ ƚƌĂĨĨŝĐ ƐĞĐƵƌŝƚǇ ƵŶĚĞƌ ƵŶĨĂǀŽƌĂďůĞ ǁĞĂƚŚĞƌĐŽŶĚŝƚŝŽŶƐ͖ ͲƐĂŶŶĂƚŝŽŶŽĨůŝŐŚƚŝŶŐƐŽƵƌĐĞǁŚĞƌĞƚŚĞůƵŵŝŶŽƵƐĨůƵǆŝƐ ĚŝƌĞĐƚĞĚ ĂďŽǀĞ ƚŚĞ ŚŽƌŝǌŽŶƚĂů ůŝŶĞ ĚƵƌŝŶŐ ƌĞŐƵůĂƌ ŵĂŝŶƚĞŶĂŶĐĞ͖ ͲŝŶƐƚĂůůĂƚŝŽŶŽĨĞŶĞƌŐǇͲĞĨĨŝĐŝĞŶƚ>ĐƵƚŽĨĨůŝŐŚƚƐǁŝƚŚůŝŐŚƚ ƚĞŵƉĞƌĂƚƵƌĞŽĨϯϬϬϬ<͕ǁŝƚŚƚŚĞƉƵƌƉŽƐĞŽĨůŝŐŚƚƉŽůůƵƚŝŽŶ ƉƌŽƚĞĐƚŝŽŶĂŶĚĂŶĞŶĞƌŐǇĞĨĨŝĐŝĞŶĐǇŝŶĐƌĞĂƐĞ͘ ^ŝŵŝůĂƌŐƵŝĚĞƐĂŐĂŝŶƐƚŶŽŝƐĞƉŽůůƵƚŝŽŶǁĞƌĞĚĞƐĐƌŝďĞĚďǇ ƚŚĞ ŝƚǇ ŽĨ ƵďƌŽǀŶŝŬ ŽĨĨŝĐŝĂůƐ͕ ŚŽǁĞǀĞƌ͕ ŶŽ ƐƉĞĐŝĨŝĐ ĚŽĐƵŵĞŶƚĂƚŝŽŶǁĂƐĨŽƵŶĚ ŝŶ ƉůĂĐĞ͘ dŚĞ ŶŽŝƐĞ ŝƐƐƵĞǁĂƐ ŝĚĞŶƚŝĨŝĞĚ ĂƐ ŽŶĞ ŽĨ ƚŚĞ ŵĂũŽƌ ŝƐƐƵĞƐ ďǇ ƚŚĞ ŽůĚ ĐŝƚǇ ƌĞƐŝĚĞŶƚƐ͘

106 2019 GSTC Destination Assessment - Dubrovnik

ϭϭ͘ď͘ ƵƌŝŶŐ ƚŚĞ ĚŝƐĐƵƐƐŝŽŶƐ ǁŝƚŚ ƚŚĞ ƐƚĂŬĞŚŽůĚĞƌƐ ĂŶĚ WƌŽŐƌĂŵƚŽ ĞƐƉĞĐŝĂůůǇ ǁŝƚŚ ƚŚĞ ŽĨĨŝĐŝĂůƐ ĨƌŽŵ ƚŚĞ ĚŵŝŶŝƐƚƌĂƚŝǀĞ ASSESSMENTĞŶĐŽƵƌĂŐĞ METHODOLOGYϭсĚŽĐƵŵĞŶƚƐ DƵŶŝĐŝƉĂů ĂŶĚ >ŽĐĂů ^ĞůĨͲ'ŽǀĞƌŶŵĞŶƚ ĞƉĂƌƚŵĞŶƚ͕ dŚĞ ĞŶƚĞƌƉƌŝƐĞƐƚŽ ĞǆŝƐƚ ŝƚǇŽĨƵďƌŽǀŶŝŬ͕ƐƉĞĐŝĂůĚŽĐƵŵĞŶƚĂƚŝŽŶǁĂƐŵĞŶƚŝŽŶĞĚ ĨŽůůŽǁ ĂďŽƵƚ ƚŚĞƐĞ ƚǁŽ ŝƐƐƵĞƐ͘ ,ŽǁĞǀĞƌ͕ ŶŽ ƐƉĞĐŝĨŝĐ ŶƵŵďĞƌƐ ŐƵŝĚĞůŝŶĞƐĂŶĚ ƌĞůĂƚĞĚ ǁŝƚŚ ƚŚĞ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŽĨ ŵĞĂƐƵƌĞƐ ǁĞƌĞ ƌĞŐƵůĂƚŝŽŶƐƚŽ ƌĞƉŽƌƚĞĚ͘ ŵŝŶŝŵŝǌĞŶŽŝƐĞ ĂŶĚůŝŐŚƚ ƉŽůůƵƚŝŽŶ ϭϮ >ŽǁͲŝŵƉĂĐƚ ϭϮ͘Ă͘ DŝŶŝƐƚƌǇŽĨ^ĞĂ͕dƌĂŶƐƉŽƌƚĂŶĚ/ŶĨƌĂƐƚƌƵĐƚƵƌĞĨŽƌŵĂůůǇĂŶĚ ƚƌĂŶƐƉŽƌƚĂƚŝŽŶ͗ WƌŽŐƌĂŵƚŽ Ϯс ĨŝŶĂŶĐŝĂůůǇ ƐƵƉƉŽƌƚĞĚ ƚŚĞ Zƚ ĐƚŝŽŶ WůĂŶ ĞĨĨŽƌƚƐ ĂŶĚ dŚĞĚĞƐƚŝŶĂƚŝŽŶ ŝŶĐƌĞĂƐĞƚŚĞ ĚŽĐƵŵĞŶƚƐĂŶĚ ŝŶŝƚŝĂƚĞĚ ƉƌĞƉĂƌĂƚŝŽŶ ŽĨ ƐƚƵĚŝĞƐ ĂŶĚ ĚŽĐƵŵĞŶƚƐ ŝŶ ŚĂƐĂƐǇƐƚĞŵƚŽ ƵƐĞŽĨůŽǁͲ ĞǀŝĚĞŶĐĞŽĨ ĐŽŽƉĞƌĂƚŝŽŶǁŝƚŚ͕/ĂŶĚZdĞĐŚŶŝĐĂůƐƐŝƐƚĂŶĐĞ ŝŶĐƌĞĂƐĞƚŚĞƵƐĞŽĨ ŝŵƉĂĐƚ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ :^WZ^ ĨŽƌ ƉƌĞƉĂƌĂƚŝŽŶ ŽĨ ƐƚƌĂƚĞŐŝĐ ƉƌŽũĞĐƚƐ ĂŶĚ ůŽǁͲŝŵƉĂĐƚ ƚƌĂŶƐƉŽƌƚĂƚŝŽŶ ŝŶƚĞƌǀĞŶƚŝŽŶƐŝŶƚŚĞŝƚǇŽĨƵďƌŽǀŶŝŬŝŶĐůƵĚŝŶŐŝŶƚĞŐƌĂƚĞĚ ƚƌĂŶƐƉŽƌƚĂƚŝŽŶ͕ ŝŶƚĞƌŵŽĚĂů ƚƌĂŶƐport centre in Gruž, sea eͲƚƌĂŵ ƐǇƐƚĞŵ ŝŶĐůƵĚŝŶŐƉƵďůŝĐ ĂŶĚƐƵƐƚĂŝŶĂďůĞĂŶĚƐŵĂƌƚƚƌĂŶƐƉŽƌƚƐŽůƵƚŝŽŶƐĂĐƌŽƐƐƚŚĞ ƚƌĂŶƐƉŽƌƚĂƚŝŽŶĂŶĚ ĐŝƚǇ;ƉƵďůŝĐƚƌĂŶƐƉŽƌƚ͕ĞͲǀĞŚŝĐůĞƐ͕ƉĂƌŬΘƌŝĚĞƐǇƐƚĞŵƐ͕/d^ ĂĐƚŝǀĞ ƐŽůƵƚŝŽŶƐ ĞƚĐ͘Ϳ͘ dŚĞƐĞ ĂƌĞ ĂůƐŽ ƉĂƌƚ ŽĨ /ŶƚĞŐƌĂƚĞĚ ƚƌĂŶƐƉŽƌƚĂƚŝŽŶ ĞǀĞůŽƉŵĞŶƚWƌŽŐƌĂŵƵďƌŽǀŶŝŬϮϬϯϬ͘ ;Ğ͘Ő͕͘ǁĂůŬŝŶŐĂŶĚ ^ĞǀĞƌĂůĞǀŝĚĞŶĐĞƐǁĞƌĞŝĚĞŶƚŝĨŝĞĚŝŶƉůĂĐĞƚŽƐƵƉƉŽƌƚƚŚĞ ĐǇĐůŝŶŐͿ͘ ŝŵƉůĞŵĞŶƚĂƚŝŽŶŽĨĂĐƚŝŽŶƐ͘dŚĞŵĂŝŶĐŽŶƚĞŶƚŝƐďĂƐĞĚŽŶ ƚŚĞĨŽůůŽǁŝŶŐ͗ • ^ƵƐƚĂŝŶĂďůĞ dƌĂŶƐƉŽƌƚ ^ƚƌĂƚĞŐǇ ŽĨ ƚŚĞ ŝƚǇ ŽĨ ƵďƌŽǀŶŝŬ;ϮϬϬϴͿ • >ŽĐĂů^ƵƐƚĂŝŶĂďůĞDŽďŝůŝƚǇWůĂŶ;ϮϬϭϯͿ • dƌĂĨĨŝĐ^ƚƵĚǇΗ;ϮϬϭϮͿ • ^ƉĞĐŝĨŝĐ ŽďũĞĐƚŝǀĞƐ ŽĨ dƌĂŶƐƉŽƌƚ ^ƚƌĂƚĞŐǇ ŽĨ ƚŚĞ ZĞƉƵďůŝĐŽĨƌŽĂƚŝĂ;ϮϬϭϳ͘ϮϬϯϬͿ ĂƐĞĚŽŶƚŚĂƚ͕ĐƚŝŽŶƉůĂŶƐĂƌĞĚĞǀĞůŽƉĞĚŝŶƚŚĞ^K> ƉƌŽũĞĐƚ͗dŚĞƐŚŽƌƚͲƚĞƌŵƐƚƌĂƚĞŐǇĚĞĨŝŶĞƐŵĞĂƐƵƌĞƐƚŚĂƚĚŽ ŶŽƚƌĞƉƌĞƐĞŶƚŵĂũŽƌĐŽŶƐƚƌƵĐƚŝŽŶƉƌŽũĞĐƚƐƐƵĐŚĂƐƚŚĞŽŶĞ ŝŶƚŚĞůŽŶŐͲƚĞƌŵƐƚƌĂƚĞŐǇ͘DĞĂƐƵƌĞƐĂƌĞŽƌŐĂŶŝǌĂƚŝŽŶĂůĂŶĚ ŝŶĨƌĂƐƚƌƵĐƚƵƌĂů͕ ĂŶĚ ƐŽŵĞ ŽĨ ƚŚĞŵ ĐĂŶ ďĞ ŝŵƉůĞŵĞŶƚĞĚ ŽǀĞƌĂƐŚŽƌƚƉĞƌŝŽĚ ŽĨƚŝŵĞ͕ǁŚŝĐŚǁŽƵůĚŝŶŝƚŝĂƚĞĂƐŚŝĨƚ ƚŽǁĂƌĚƐĂƐƵƐƚĂŝŶĂďůĞƚƌĂŶƐƉŽƌƚƐǇƐƚĞŵ͘ůƐŽ͕ƚŚĞĚĞĨŝŶĞĚ ŵĞĂƐƵƌĞƐǁŝůůƐŝŐŶŝĨŝĐĂŶƚůǇŝŵƉƌŽǀĞƚŚĞƚƌĂŶƐƉŽƌƚƐǇƐƚĞŵ ĨƌŽŵ ĂŶ ĞĐŽůŽŐŝĐĂů ĂƐƉĞĐƚ ŝŶ ƚŚĞ ƵƌďĂŶ ƐĞƚƚůĞŵĞŶƚ ŽĨ ƵďƌŽǀŶŝŬ͘dŚĞƌĞŽƌŐĂŶŝǌĂƚŝŽŶŽĨŝŶĚŝǀŝĚƵĂůƌŽĂĚƐĂŶĚƚŚĞ ŝŵƉůĞŵĞŶƚĂƚŝŽŶ ŽĨ Ă ůŝŵŝƚĞĚ ŵŽƚŽƌŝǌĞĚ ƚƌĂŶƐƉŽƌƚ ǌŽŶĞ ;ĐŽŶŐĞƐƚŝŽŶ ĐŚĂƌŐŝŶŐ ǌŽŶĞͿ ǁŝůů ƐŽůǀĞ ƚŚĞ ĐŽŶŐĞƐƚŝŽŶ ƉƌŽďůĞŵ ŝŶ ƚŚĞ ŶĂƌƌŽǁĞƌ ĂƌĞĂ ŽĨ ƚŚĞ KůĚ dŽǁŶ͘ ŽŶƐŝĚĞƌŝŶŐ ǁŝĚĞƌ ǌŽŶĞ͕ ƚŚĞ ƉƌŽƉŽƐĞĚ ŵĞĂƐƵƌĞƐ ǁŝůů ŝŶĐƌĞĂƐĞƚŚĞĐĂƉĂĐŝƚǇŽĨƚŚĞĞǆŝƐƚŝŶŐƐƚĂƚĞƌŽĂĚϴĂƚƚŚĞ ĐƌŝƚŝĐĂů ůŽĐĂƚŝŽŶƐ͕ ǁŚŝĐŚ ǁŝůů ƌĞƐƵůƚ ŝŶ ďĞƚƚĞƌ ĐŽŶŶĞĐƚŝŽŶ ďĞƚǁĞĞŶ ƚŚĞ ĂŝƌƉŽƌƚ ĂŶĚ ĐŝƚǇ͘ dŚŝƐ ǁŝůů ŝŵƉƌŽǀĞ ƚŚĞ ƚŽƵƌŝƐƚŝĐ ŽĨĨĞƌ ŽĨ ƚŚĞ ǁŝĚĞƌ ĂƌĞĂ͕ ĂƐ ǁĞůů ĂƐ ƚŚĞ ůŝǀŝŶŐ ĐŽŶĚŝƚŝŽŶƐŽĨƚŚĞůŽĐĂůŝŶŚĂďŝƚĂŶƚƐ͘ ůƐŽ͕ƚŚŝƐŝƐŽŶĞŽĨƚŚĞƉƌŝŵĂƌǇŐŽĂůƐŽĨƚŚĞZƚĐƚŝŽŶWůĂŶ ĂŶĚ ŝƚƐ ƐƚƌĂƚĞŐŝĐ ŝŶƚĞŐƌĂƚĞĚ ĚĞǀĞůŽƉŵĞŶƚ ƉƌŽŐƌĂŵ ƵďƌŽǀŶŝŬϮϬϯϬƐƚĂƌƚŝŶŐǁŝƚŚŝŶǀĞƐƚŵĞŶƚŝŶƚŽƐƵƐƚĂŝŶĂďůĞ ƚƌĂŶƐƉŽƌƚ ƐŽůƵƚŝŽŶƐ ŝŶ ƚŚĞ ŝƚǇ ŽĨ ƚŚĞ ƵďƌŽǀŶŝŬ ĂŶĚ ďĞǇŽŶĚ͘

2019 GSTC Destination Assessment - Dubrovnik 107

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108 2019 GSTC Destination Assessment - Dubrovnik E. Other Priorities

While stakeholders prioritized 6 issues as the most urgent to address over the next few years, there are several other areas of risk that the GSTC team recommend destination organizations keep front of mind and determine how best to address.

• Access for All (A8) – The destination does not have enough sites and facilities (a critical mass) that are accessible for people with disabilities or others who have specific access requirements. Apart from the cruise port itself, activities and attractions in the City of Dubrovnik are not accessible for people with mobility issues. Transportation to get to attractions is not designed for people with mobility issues, nor is the infrastructure at attractions themselves. This is important to address, as the expanding cruise passenger demographic is older individuals who frequently have mobility issues to some degree. In the short term, accessibility can increase visitation to the destination, particularly with the number of visitors exiting the cruise ships that are in port. Accessibility needs to be addressed in the medium term and long term to be more accommodating to visitors and develop the City of Dubrovnik into a destination for all.

• Local Community Opinion (B4) – The destination does not directly monitor the local community’s opinion about impact from tourism. Members of the local community are impacted by tourism decisions daily whether they are directly involved in the industry or not. It is important to consider the opinions of the local community as tourism development progresses in the City of Dubrovnik to have a greater awareness of the impact of tourism at various levels.

• Greenhouse Gas Emissions (D4) – The destination does not have a system to encourage enterprises to measure, monitor, minimize, publicly report, and mitigate their greenhouse gas emissions. Greenhouse gas emissions are a major contributor to climate change, which can hurt tourism products—particularly in destinations such as the City of Dubrovnik that are already prone to extreme weather heat waves and the extensive use of split units in the old city. It is important to focus on greenhouse gases to take part in the global initiatives to reduce emissions and fight climate change. Taking part in these efforts now can help dramatically reduce the negative impacts of climate change in the future.

• Water Management (D6) – There is no system in the destination to really encourage enterprises to measure, monitor, reduce, and publicly report water usage. While properties connected to the main water line can monitor their water consumption, there is no system to encourage this monitoring beyond measures to track water leaks. Beginning better water management practices now would allow trends to be spotted as water usage increases with the increase of tourists, following the current upward trend of tourists in the destination. Monitoring and measuring water usage will help ensure that water is being more efficiently consumed and is available to sustain both the locals and visitors.

There are also a few issues and critical topics that were recurring themes throughout the implementation of new themes on transportation inside the city borders, like the sharing Taxi services (Uber, etc). There is a notable contrast between activities and perceptions inside the port and outside the port. The taxi system and system for tour operators that exists within the city and the port limits provides more structure; however, upon leaving the port, there is no structure for either of these services.

Rather, taxis and tour operators can approach visitors directly to offer cheaper rates in order to generate additional business. Visitor perception visiting the city by plane or cruise ship about traffic and safety does not align with the reality of the Dubrovnik City. The City of Dubrovnik has been taking actions to reduce safety and traffic concerns, where visitors can bring any complaints they may have about operators anywhere in the city, with a large planning and innovation activity, supported by DURA.

There have also been several port development projects under consideration or in progress in recent years for the City of Dubrovnik. An increase in the number of arrivals in the port of the City of Dubrovnik may change the current distribution of

2019 GSTC Destination Assessment - Dubrovnik 109 visitors and could impact the sustainability plans and infrastructure of the destination. The developer currently says there is an aggressive timeline from the project; however, no concrete dates of completion have been established. There has been a local conversation on projects like the electrification of the cruse boats in the next years but with several issues still open like the necessary infrastructure, the necessary investment, etc. that have to be under discussions between the developers and both cruise lines and public sector entities.

110 2019 GSTC Destination Assessment - Dubrovnik References

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