Fact Sheet

Intel® Insider™: Opening Up a Whole New World of Premium Content

Intel® Insider™ is a new hardware feature of the 2nd Generation Intel® Core™ processors that will allow consumers to purchase and rent the latest high-definition (HD) movies in 1080p on their PC. Until now, online movie services could only offer a subset of movies in HD for the PC due to security concerns. With Intel Insider’s hardware-based protection, consumers will have access to a larger and growing library of movie titles in 1080p HD. Additionally, Intel Insider technology offers a “proactive queue” capability that enables consumers to pre-download films in advance of the release date and the ability to purchase those films, securely, even if they are not connected to the Internet. This would allow consumers to start watching their movies immediately on the release date without waiting for the mail or needing to download during peak traffic times. Entertainment companies in the United States, Western Europe and India are expected to announce movie services for PCs with Intel® Insider™ throughout the year.

Studio Support for Intel Insider Intel has been working with movie studios in Hollywood and Bollywood including Warner Bros. Digital Distribution*, Twentieth Century Fox Home Entertainment*, Image Entertainment*, Yash Raj Films* and UTV Motion Pictures* to offer an expanded library of movies and entertainment. Here’s what some of those companies say in support of Intel Insider:

“Warner Bros. sees the PC as a broadly available and versatile platform for delivering premium digital entertainment, and now that Intel has made it more secure, we’re able to provide new releases and popular catalog titles in full HD to the PC through our WBShop* storefront and from partners like CinemaNow* the same day that the DVD is available." – Kevin Tsujihara, Warner Home Entertainment group president.

"Our partnership with Intel creates a game changing opportunity to provide consumers around the globe our highest value content in a secure environment. The innovations that Intel has developed will give consumers maximum flexibility to enjoy a premium viewing experience." – Mike Dunn, president worldwide, Twentieth Century Fox Home Entertainment.

“With the introduction of Intel® Insider™, DreamWorks Animation sees a bright future for premium, online entertainment that families can enjoy at home or wherever their imaginations take them.” – Ed Leonard, chief technology officer, DreamWorks Animation. -- more --

“Intel Insider allows us the ability to reach the vast user base that is willing to pay for quality Indian content legitimately, whom we aren’t currently able to reach through the traditional modes of distribution.” – Avtar Panesar, head of operations, Yash Raj Films.

“The new-age film consumer wants the flexibility to be able to access high-quality content and pay a premium to access content as early as possible, on his or her preferred mode of viewing at that time. Intel Insider gives us the ability to reach out online to the audience of Indian films spread worldwide. This is in line with our objective to provide ease of access to our content on multiple platforms.” – Amrita Pandey, senior vice president, UTV Motion Pictures.

Premium Content Distributor Support for Intel Insider Intel is also working with CinemaNow*, Sonic Solutions*, Dixons Retail*, WBShop*, Hungama Digital Media Entertainment* and other video distribution partners by enabling their existing video services so customers can access the latest movies in true HD from PCs with Intel Insider.

“The online video market is the fastest-growing segment for premium digital media. At CinemaNow*, we see the PC playing a key role in driving this growth, bolstered by our collaboration with Intel to make the PC more secure for premium content delivery. We look forward to enhancing our customer experience by offering select new releases and popular catalog movies in 1080p HD on PCs with Intel Insider.” – Matt Norman, senior manager, CinemaNow

“The large and growing PC-installed base is an opportunity for us to look at new models for delivering premium entertainment to our customers and help us fulfill our promise to bring life to technology. We plan to offer our customers a broad selection of exclusive and early-release HD movies that they can download to watch at home or take with them on the go.” – Jeremy Fennell, category director, Dixons Retail.

“Bollywood, the world’s largest film industry by number, as well as the world of digital media would be well served by the flexible business models, HD and secure online film distribution options under Intel Insider. Hungama aims to have new releases and also convert existing catalogs over time, to be available on this technology platform.” – Neeraj Roy, M.D. and CEO, Hungama Digital.

Computer Manufacturer Support for Intel Insider Intel Insider is available on PCs with 2nd Generation Intel Core processors with built-in visuals. Computer manufacturers are supporting this new technology with more than 500 design wins in place already.

“With the introduction of our new 2nd Generation Intel Core processor-powered systems and Dell video stage service, we see the PC becoming a mainstream platform for premium entertainment. Intel Insider will play a key role in ensuring that customers have access to the latest new releases and popular catalog movies in full HD on Dell PCs and Dell video stage.” – Michael Tatelman, vice president, Global Consumer Channel (Sales & Marketing), Dell Inc.

--more-- “Toshiba* is increasingly committed to providing access to premium HD content for our customers. Intel Insider will help us enable the best customer experience for browsing, renting or purchasing true HD content from your laptop or watching movies on a laptop or HDTV.” – Ron Smith, vice president of marketing, Toshiba* America, Inc.

To learn which movies are now available in full HD for PCs with 2nd Generation Intel Core processors, please contact an Intel Insider-enabled online video service.

CONTACT: Connie M. Brown [email protected] 503-791-2367

*Other names and brands may be claimed as the property of others.

Intel® Insider™ is a hardware-based content protection mechanism. Requires Intel Insider-enabled PC, Internet connection, and content purchase or rental from a qualified provider. Consult your system manufacturer. For more information, visit www.intel.com.