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A Publication of the Building Performance Association a Publication of the Building Performance Association A PUBLICATION OF THE BUILDING PERFORMANCE ASSOCIATION A PUBLICATION OF THE BUILDING PERFORMANCE ASSOCIATION LETTER FROM OUR DIRECTOR OF ADVERTISING Home Energy Advertiser, elcome to Home Energy, the magazine for building professionals who care about measurably improving the performance, comfort, and affordability of W North American homes. In our 36th year, we're extending the reach of your ad in our quarterly print issues by distributing a digital replica of each Home Energy issue to over 50,000 contacts at the foremost trade organizations in the home performance and green building industry. Our publication has a new home with the Building Performance Association (formerly HPC), who acquired us in November! In the late months of 2018, the Home Perofmance Coaliton joined forces with Home Energy magazine and Efficiency First to become the Building Performance Association. The Association is a unified nonprofit memebership-based in- dustry association dedicated to advancing the home and building perfomance industry. Home Energy will deliver your print ads directly to attendees at leading regional and national trade shows and conferences—see the partial list on page 4. These partnerships provide increased distribution of your ad to the right audience at an affordable price. Home Energy readership is unique in the green building and HVAC industries. We reach a wide spectrum of readers working in energy efficiency and measured home performance— from federal, state, and utility energy efficiency and weatherization program managers to home performance, building, and HVAC contractors, raters, auditors, and consultants. Our readers are leaders! Our readers—in print and online—trust that the products and services advertised in Home Energy will help them measurably improve the efficiency, durability, and comfort of the homes they build, rate, and retrofit. I invite you to be part of the community of suppliers and manufacturers who are helping to build and maximize the power of home energy efficiency. Yours in building a clean energy future, Maggie Forti Director of Advertising COVER: The Honda Smart Home US, located at the University of California, Davis, was developed to showcase the company's vision for sustainable, low-carbon living and personal transportation. Photo courtesy of American Honda Motor Co., Inc. 2 2019 EDITORIAL CALENDAR; AD SPACE RESERVATION; AD DUE DATES SPRING, 2019 SUMMER, 2019 (MARCH, APRIL, MAY) (JUNE, JULY, AUGUST) ▪ Perlita House: The First Passive House ▪ Building Envelope Retrofit Building in Los Angeles ▪ Advanced Air Sealing ▪ The Energy Water Nexus—E = H20 ▪ Measuring IAQ ▪ Boost Your Sales with the Experts ▪ Ventilation Standard 62.2, 2016 and ▪ Air Sealing with AeroBarrier TItle 24 Ventilation & IAQ in New California ▪ Ad space reservation due date 4/18; Ad Homes due 5/2 (mailed in May) Lessons Learned from a Smart Home ▪ Distribution at HabitatX, ACEEE Energy Demonstration in New York City Efficiency in Buildings, Connections Ad Space reservation due date 1/31; Ad Conference, NEHA & HUD NY Passive due 2/21 (mailed in March) House Conference Distribution at NESEA, ACCA Indoor Envi- ronment & Energy Expo, Building Performance Association Regional and National Conferences FALL, 2019 (SEPTEMBER, WINTER, 2019-2020 OCTOBER, NOVEMBER) (DECEMBER, JANUARY, FEBRUARY) GO TO WWW.HOMEENERGY.ORG FOR THIS ISSUE’S ONLINE-ONLY ARTICLES! SEPTEMBER/OCTOBER 2015 ▪ Water and Energy ▪ Dust Control Strategies for Energy $15 ▪ Home Performance Business Best Upgrades Practices ▪ Vermiculaite and Wx ▪ Weatherizing Multifamily Buildings ▪ Future of Sustainability ▪ Tackling the Biggest Energy User in Ad space reservation due date 10/19; the House: The Occupant Ad due 11/8 (mailed in December) Ad space reservation 7/11; Ad due 7/25 Distribution at ASHRAE Winter (mailed in August) Conference, Energy Design Conference Distribution at The World's Largest and Expo, NAHB International Building Net Zero Conference & Expo–NZ19, Show, NASCSP EEBA, ACI Smart Home and Energy Management Systems Conference, The Getting to Zero National Forum, ICAA Convention and Trade Show, and the PA Home Performance Regional Conference and Trade Show “Home Energy is such a great way to get information to the folks who really care, and who are doing great things for our FOR MORE INFORMATION industry.” Maggie Forti –Lew Harriman 510-524-5405 ext. 8 CHAIR, ASHRAE MULTIDISCIPLINARY TASK GROUP: DAMP BUILDINGS [email protected] 3 A PUBLICATION OF THE BUILDING PERFORMANCE ASSOCIATION INDUSTRY CONFERENCES CONFERENCES “EEBA's sharing Home Energy In addition to its subscribers, Home Energy magazine reaches a broad audience through magazine as a bundled distribution at a number of conferences targeting home performance and weatherization benefit of registration provides contractors. Home Energy is also a Media Sponsor for many of these conferences. Below additional value and awareness is a partial list. to our supporters and attendees, AMERICAN COUNCIL FOR AN ENERGY-EFFICIENT INSULATION CONTRACTORS ASSOCIATION OF and strengthens the outreach of ECONOMY (ACEEE)'s Hot Water Forum is the AMERICA (ICAA)’s educational tradeshow our shared mission: increasing premier tech conference dedicated to making represents residential, commercial, and energy efficiency in the water hot, distributing it with low loss, and multifamily insulators and includes cellulose, using water-efficient fixtures and practices. foam, and fiberglass insulation. residential construction sector.” ENERGY AND ENVIRONMENTAL BUILDING NORTH AMERICAN PASSIVE HOUSE CONFERENCE Nancy Bakeman ALLIANCE (EEBA) delivers unique and rel- (PHIUS) brings together leading national and EXECUTIVE DIRECTOR, evant, multi-platform educational resources international passive builders, policy makers, ENERGY & ENVIRONMENTAL BUILDING ALLIANCE (EEBA) with the intention to manifest sustainable energy consultants, architects, academics, and responsible building principles in the energy media members and consumers. design, marketing, and execution of the NORTH AMERICAN PASSIVE HOUSE NETWORK building process. (NAPHN) conference and expo will gather HABITAT X hosts the Habitat X Summer Passive House leaders from across the National Conference, a respected strategic continent and around the world to share new planning event for the sustainable housing developments in the future of low carbon industry where committed professionals construction. gather to optimize the performance of their NORTHEAST SUSTAINABLE ENERGY ASSOCIATION organizations. (NESEA) is the Northeast’s leading organization BUILDING PERFORMANCE ASSOCIATION of professionals and concerned citizens work- (Formerly HPC) has both regional and na- ing in sustainable energy and efficient building. tional conferences. Attendees include remodelers, builders, HVAC contractors, home inspectors, energy raters, weatheriza- tion personnel, architects, manufacturers, program managers, and educators. 4 READERSHIP PROFILE TYPES OF CONTRACTORS OTHER READERS Builder Other Other 8% 10% 16% Energy auditor/rater Manufacturer 17% 3% Non-profit Home 7% performance 23% Insulation/ Do-it-yourself air sealing homeowner 16% 11% Energy analyst/ consultant 18% Real estate 2% Researcher HVAC 5% 12% Utility staff Government Weatherization 3% 6% 15% Architecture/ Education/training Remodeler design 10% provider 8% 10% READER DISTRIBUTION SOCIAL MEDIA 20,537+ FOLLOWERS WA 22% @HomeEnergyMag MT ME ND OR MN VT NH ID SD WI MA NY + WY CT 1,800 LIKES 26% MI RI IA PA NE www.facebook.com/homeenergymag NJ 26% OH NV MD IN DE UT IL CA CO WV VA KS MO KY 800+ FOLLOWERS NC AZ TN AR www.pinterest.com/homeenergymag NM OK SC AL 26% MS GA TX LA 600+ FOLLOWERS FL AK www.linkedin.com/company/home-energy-magazine HI 12,000+ E-NEWSLETTER OPT-IN SUBSCRIBERS Since Spring, 2017, Home Energy has been promoting free, single-copy distribution of a digital replica of each print issue that includes your display ad with live links. Without increasing our ad rates, Home Energy extends your reach to a targeted audience of 50,000 home perfor- mance and energy efficiency professionals on the combined constituent lists of Home Energy, the Home Performance Coalition (HPC), Building FOR MORE INFORMATION Performance Institute (BPI), and Efficiency First. Home Energy publishes 3,500 print copies per quarterly issue. This circulation includes paid Maggie Forti subscribers at office addresses and distribution at home performance, 510-524-5405 ext. 8 weatherization, and sustainable building conferences. [email protected] 5 A PUBLICATION OF THE BUILDING PERFORMANCE ASSOCIATION MAGAZINE ISSUE AD SPECIFICATIONS Print & Digital Replica Definitions DESIGN SPECS ▪ CROP/TRIM: The edge of the printed page where the ▪ Color: All graphics, text, and images need to be in CMYK in order to be printed. If your paper is cut during production. ad contains RGB, we will convert it to CMYK, which may cause some color shifting. ▪ PAGE CROP: (8.5” x 10.875”) The estimated final size Please also keep all colors under 320% TAC. of each printed page. ▪ BLEED: (0.125” on all sides) The area beyond the crop/ ▪ Resolution: All ads must be 300 dpi, including all embedded graphics and images. trim into which the ad extends, allowing the printer a Please make sure that all images placed in your ad are not stretched beyond their origi- margin of error when trimming the page; bleeds are nal size, as this will lower their effective resolution. required for all ads that contain any elements that ▪ Lines: Our printer cannot print lines that are thinner than
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