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Paypal Insights 2015-INDIA Millennials Report

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Paypal Insights 2015-INDIA Millennials Report PayPal Cross-Border 2015 Millennials Reporting INDIA Report PayPal Cross Border contacts: Melissa O’Malley, Astrid Huijssoon, Ritesh Arora PayPal Market Research Contact: Daniel Jenkinson Ipsos MORI Contacts: Eleanor Pettit & Peter Attwell © 2015 PayPal Inc. All rights reserved. Confidential and proprietary. Background & Objectives Advancement of technology is helping to open up commerce opportunities for everyone - across borders, anywhere, anytime and via any device. Understanding that we are going through a commerce revolution, PayPal in partnership with Ipsos, conducted a global 29 market survey with approximately 23,000 consumers to examine how people shop online and across borders. This survey is designed to gain insight into 3 main areas: • How online commerce, and specifically cross-border commerce is evolving • How and why consumers shop online across borders • How consumers pay for cross-border transactions This report focuses specifically on the habits and attitudes of Millennial shoppers (those aged 18-34) and how these differ from those of the general population © 2015 PayPal Inc. All rights reserved. Confidential and proprietary. Research Methodology This study was conducted across 29 markets and approx. 23,000 consumers globally. Fieldwork Sample, per market Global Fieldwork 29 markets conducted Sept-Oct This research was Sample of 800 Own and/or use an 2015 carried out to Internet-enabled th per market. India fieldwork 17 the international device* Sept – 6th Oct 2015 Nationally quality standard representative of Online for market online population survey research, ISO Aged 18+ Data weighted to adjust for 20252:2012 Respondents known population incidence 20 minute recruited from questionnaire online panels Questionnaire Transaction & Spend: Cross-Border Drivers, barriers and Cross-Border Past 12 Months & transactions & attitudes to cross- Screening Payment Next 12 Months spend border shopping *Desktop computer/Laptop/ notebook computer/Tablet /Smartphone/Some other type of mobile phone/Electronic © 2015 PayPal Inc. All rights reserved. Confidential and proprietary. 3 organizer / PDA with wireless voice and data features/Games console with Internet connectivity (e.g. Wii) /Smart TV Publication Note The following information should be included in any news releases or materials for publication by PayPal. Additional guidelines on news releases are in Appendix A. Please note: All PR releases/materials for publication should be sent to the Ipsos team for approval prior to publication Research was carried out on behalf of PayPal by Ipsos Audience surveyed: Adults (aged 18+) who own and/or use an internet enabled device - *Desktop computer/Laptop/ notebook computer/Tablet /Smartphone/Some other type of mobile phone/Electronic organizer / PDA with wireless voice and data features/Games console with Internet connectivity (e.g. Wii) Sample size: 808 Method of data collection: Online survey Weighting: Online shoppers down-weighted by factor of 0.85 to adjust for known population incidence Sampling method: Quota sample If results are being published, please include contact details of the PayPal team Example of technical note On Behalf of PayPal, Ipsos interviewed a representative quota sample of 800 adults (aged 18 or over) who own and/or use an internet enabled device* across United Kingdom (England, Scotland, Wales and Northern Ireland)[INSERT APPLICABLE MARKET]. Interviews were conducted online between [INSERT APPLICABLE FIELD DATES FROM P3] 2015. Data was weighted to known incidence of online shoppers. *Desktop computer/Laptop/ notebook computer/Tablet /Smartphone/Some other type of mobile phone/Electronic organizer / PDA with wireless voice and data features/Games console with Internet connectivity (e.g. Wii) /Smart TV © 2015 PayPal Inc. All rights reserved. Confidential and proprietary. 4 INDIA FINDINGS Millennials (Aged 18-34) © 2015 PayPal Inc. All rights reserved. Confidential and proprietary. 5 1. CROSS-BORDER TRANSACTIONS 2. CROSS-BORDER BARRIERS & DRIVERS 3. CROSS-BORDER SHIPPING 4. CROSS-BORDER PAYMENTS © 2015 PayPal Inc. All rights reserved. Confidential and proprietary. 6 Millennials are as likely to have shopped online in the past 12 months as the general population, and are no more likely to shop cross-border 78% General population Shopped Online in Past 12 Months Base: Internet users n= 808 82% Millennials Shopped Online in Past 12 Months Base: Internet users, Millennials n= 517 Incidence of Cross-border shopping Mix of Domestic and Cross-Border Shoppers among Millennials 62 Cross-Border Shoppers Domestic only 61 Proportion of online spend cross- 8% border: Domestic and Cross 36 1-10% Domestic Only 12% border 37 Shoppers 61% 11-50% 2 General 19% Cross border only Population 51-100% 2 Millennials Q27. Thinking about shopping online, from which of the following country or geographies’ Q29 In the past 12 months, how much do you think you have spent on websites websites have you purchased in the past 12 months? Please include your home country if from other countries? . Base: Online shoppers (Millennials aged 18-34 n = 422) applicable. Base: Online shoppers (General Population n=632, Millennials aged 18-34 n = 422) © 2015 PayPal Inc. All rights reserved. Confidential and proprietary. * Significantly higher than the other sample (95% confidence level) 7 Millennials shop cross-border from the same categories as the general online population but Millennials are more likely to buy events tickets online Incidence of Top Categories for Cross-Border Shopping (%) Incidence of Categories s for Shopping Online 53 86 Clothing/apparel, footwear and accessories 59 (%) 88 51 76 Consumer electronics 53 78 44 67 Entertainment/education (digital) 46 70 42 63 Entertainment/education (physical items) 43 66 42 64 Cosmetics/beauty products 42 65 36 60 Jewellery/watches 40 62 38 81 Travel and transportation 39 82 General Household appliances, household goods and 36 Population 66 furniture 39 66 33 Millennials 72 Events Tickets 37 79* 36 55 Toys and hobbies 35 58 31 51 Sports and outdoors equipment 35 54 Q28. In the past 12 months what kinds of products have you purchased from websites in Q6. Thinking about each of the categories below, please estimate your total other countries? Base: Cross-Border shoppers (General Population n =241, Millennials n= spend in each category over the past 12 months: 162) Base: Online Shoppers (General Population n = 632, Millennials n = 422) © 2015 PayPal Inc. All rights reserved. Confidential and proprietary. 8 * Significantly higher than the other sample (95% confidence level) Where Millennials shop (their cross-border destinations) is similar to the general population of online shoppers, with US being the most popular Top 10 Countries for Cross-Border Shopping (%) Cross-Border Shopping by Region (NET %) 27 North USA 27 America Europe China 11 11 Middle East 10 United Kingdom 10 28% 28% 17% 18% 8% 9% 9 Asia Singapore 9 5 Germany 6 Central/South 5 Africa 22% 21% Canada 6 America Japan 6 6 5% 6% 5 4% 5% Australia / New Zealand 6 6 General UAE 6 Population 3 Millennials Switzerland 4 Q27. Thinking about shopping online, which of the following countries or regions’ websites have you purchased from in the past 12 months? Base: Online shoppers (General Population n = 632, Millennials aged 18-34 n = 422) © 2015 PayPal Inc. All rights reserved. Confidential and proprietary. * Significantly higher than the other sample (95% confidence level) 9 Millennials’ share of online spend via different devices is the same as the general population, with almost a third of domestic and cross-border transactions made on smartphones Online Shopping share of spend Cross-border Shopping share of purchases Gen. Pop. Millennials Gen. Pop. Millennials 100% 100% 4% 4% 6% 7% 8% 7% Other device 11% 11% 80% 80% 29% 32% Tablet 30% 32% 60% 60% Smartphone 40% 40% 59% 57% Desktop/laptop/ 53% 49% 20% notebook 20% 0% 0% Base: online Base: online Base: cross-border Base: cross-border shoppers shoppers shoppers shoppers (General (Millennials aged (General (Millennials aged Population n = 632) 18-34 n = 422) Population n = 241) 18-34 n = 162) Q10. You indicated that your total annual online spend in the last 12 months is as follows. How does this split by device? If unsure, please provide your best guess Q33. Thinking only about the purchases you make on websites in other countries, what proportion of your purchases in the last 12 months do you think were made using each device? © 2015 PayPal Inc. All rights reserved. Confidential and proprietary. * Significantly higher than the other sample (95% confidence level)10 Millennials are just as likely to use mobile devices for shopping online as the general population Devices used for Shopping online (% use each) Devices used for Cross-border Shopping online (% use each) 93 95 Desktop/laptop/notebook Desktop/laptop/notebook 92 94 82 82 Smartphone Smartphone 84 85 38 48 Tablet Tablet 38 49 General Other device (e.g. Smart 24 Population Other device (e.g. Smart 30 TV/console) 26 Millennials TV/console) 33 6% Shop online only on a smartphone/tablet 4% Shop cross-border only on a smartphone/tablet 7% Shop online only on a smartphone/tablet 5% Shop cross-border only on a smartphone/tablet Q10. You indicated that your total annual online spend in the last 12 months is as follows. How does this split by device? If unsure, please provide your best guess Base: Online shoppers (General Population n = 632, Millennials aged 18-34 n = 422) Q33. Thinking only about the purchases you make on websites in
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