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2016 1 Mhnyma Προεδρου 2 Message from the President Περιεχομενα Contents ΣΕΤΕ AΠΟΛΟΓΙΣΜΟΣ SETE ΑNNUAL REPORT ΑΠΟΛΟΓΙΣΜΟΣ ΑΝNUAL REPORT 2016 1 MHNYMA ΠΡΟΕΔΡΟΥ 2 MESSAGE FROM THE PRESIDENT ΠΕΡΙΕΧΟΜΕΝΑ CONTENTS Mήνυμα Προέδρου Συγχρηματοδοτούμενα προγράμματα ΣΕΤΕ 06 Message from the President 34 SETE Co-Funded Programs Eξέλιξη Τουριστικής Κίνησης 2016 08 Tourism Flow 2016 40 Marketing Greece Δίκτυο Μελών 16 Memberships Στρατηγική Συμβουλευτική Marketing 41 Μαrketing Consultling Strategy Ενημέρωση Μελών 19 Μembers' Update Δημόσιες Σχέσεις 47 Public Relations Ενέργειες Κοινωνικού Εταίρου 20 Social Partner Framework Discovergreece.com Iνστιτούτο ΣΕΤΕ 58 24 SETE Institute Εκδηλώσεις ΣΕΤΕ 62 SETE Events SETE Intelligence 26 Διοικητικά Συμβούλια 70 Board of Directors 30 SETE Training ΑΠΟΛΟΓΙΣΜΟΣ ΑΝNUAL REPORT 2016 3 ΣΕΤΕ ΙΣΤΟΡΙΑ - ΣΤΑΘΜΟΙ Ίδρυση ΣΕΤΕ 217 Μέλη 250 Μέλη 285 Μέλη SETE was founded 217 Members 250 Members 285 Members 2003 2004 1991 1995 2000 2005 ΣΕΤΚΕ ΣΕΕΝ Συνομοσπονδία Σύνδεσμος Επιχειρήσεων Επιχειρηματιών Επιβατηγού Ναυτιλίας Τουριστικών SEEN Καταλυμάτων Ελλάδος Association of Passengers SETKE Shipping Companies Confederation of Entrepreneurs of Greek HAPCO Tourism Enterprises Συνδέσμου Ελλήνων Επαγγελματιών ΕΠΕΣΤ Οργανωτών Συνεδρίων Ένωση Πλοιοκτητών HAPCO Ελληνικών Σκαφών Hellenic Association Τουρισμού of Professional Congress HPYOA Organizers Hellenic Professional Yacht Owners Association HATTA Σύνδεσμος των ΣΤΕΕΑ εν Ελλάδι Τουριστικών Σύνδεσμος Τουριστικών & Ταξιδιωτικών Γραφείων Επιχειρήσεων Ενοικιάσεως HATTA Αυτοκινήτων Hellenic Association GSRA of Travel & Tourism Greek Car Rental Agencies Companies Association ΕΕΑΕ Ένωση Ελληνικών Αεροπορικών Εταιρειών HACA Hellenic Air Carriers Association ΣΕΟΕΣ Σύνδεσμος Ελλήνων Οργανωτών Εκθέσεων και Συνεδρίων AGECO Association of Greek Exhibition & Conference Organizers ΣΕΤΕ ΙΣΤΟΡΙΑ - ΣΤΑΘΜΟΙ 4 SETE HISTORY - TIMELINE SETE HISTORY - TIMELINE 385 Μέλη 409 Μέλη 385 Members 409 Members 2006 2008 2010 2011 2012 2013 2016 ΓΕΠΟΕΤ ΠΟΞ ΕΛΙΜΕ ΕΜΑΕ ΣΕΠΟΑ Θεσμοθέτηση Γενική Πανελλήνια Ένωση Λιμένων Ένωση Μαρίνων Σύνδεσμος Κοινωνικού Πανελλαδική Ομοσπονδία Ελλάδος Ελλάδος Επώνυμων Εταίρου Ομοσπονδία Ξενοδόχων ELIME GMA Οργανωμένων Social Partner Επιχειρήσεων HHF Hellenic Ports Greek Marinas Αλυσίδων Institutionalization Τουρισμού Hellenic Hotels Association Association Εστίασης GEPOET Federation SEPOA Ίδρυση General Association of Ινστιτούτου ΣΕΤΕ Pan-Hellenic ΣΑΑΕ Organized και Μarketing Federation of Σύνδεσμος Branded Food Greece Tourism Enter- Αντιπροσώπων Service Chains SETE Ιnstitute and prises Αεροπορικών Marketing Greece Εταιρειών were founded SAAE Hellenic Association of Airlines Representatives ΧΡΟΝΙΑ25 • YEARS ΑΠΟΛΟΓΙΣΜΟΣ ΑΝNUAL REPORT 2016 5 ΜΗΝΥΜΑ ΠΡΟΕΔΡΟΥ ο 2016 ο ΣΕΤΕ συμπλήρωσε 25 χρόνια από την Ένα από τα πιο σημαντικά επιτεύγματα του ΣΕΤΕ και κατ’ ίδρυσή του, με το όραμα των ιδρυτικών Μελών επέκταση του ελληνικού τουρισμού, είναι το γεγονός ότι Ττου να παραμένει αναλλοίωτο έως και σήμερα. υπάρχει συγκεκριμένο όραμα, αλλά και καταγεγραμμένη στρατηγική για την επίτευξή του. Συνθέτοντας τα βέλτιστα Όλοι οι άνθρωποι του ΣΕΤΕ, τα μέλη των Διοικητικών των δυνατοτήτων κάθε τομέα, η χώρα μας μπορεί να γίνει Συμβουλίων, καθώς και τα στελέχη του, αταλάντευτα ηγέτιδα, παγκοσμίως, στην παροχή υπηρεσιών υψηλών εργάζονται στο τρίπτυχο ποιοτική αναβάθμιση, προδιαγραφών και να συμπαρασύρει έτσι τον πρωτογενή εμπεριστατωμένη μελέτη και διάλογος με την Πολιτεία. τομέα, τη μεταποίηση, τις κατασκευές, όλους τους τομείς της οικονομίας. Αυτός θεωρούμε ότι είναι ο εφικτός Ο στόχος όλων μας είναι ένας: Η συστράτευση των δρόμος για να ξεκινήσουμε όλοι μαζί την ανασυγκρότηση δυνάμεών μας ώστε να τοποθετήσουμε τον ελληνικό της επιχειρηματικότητας και την περαιτέρω ενίσχυση της τουρισμό στην κορυφή. Δρόμος σύνθετος, ο οποίος ελληνικής οικονομίας. προϋποθέτει τη διαρκή αναβάθμιση του συνόλου των υπηρεσιών που παρέχουμε και την περαιτέρω διασφάλιση Από την πλευρά μας, κρατάμε σταθερά στα χέρια μας το υψηλής ποιότητας του τελικού τουριστικού προϊόντος. τιμόνι το οποίο θα κατευθύνει όλες μας τις προσπάθειες Πλέον, ως επίσημα αναγνωρισμένος Κοινωνικός Εταίρος, ο προς τον κοινό μας στόχο. ΣΕΤΕ έχει στη διάθεσή του εξειδικευμένα εργαλεία για να μπορέσει να καταθέσει και να υλοποιήσει προτάσεις προς Μόνο έτσι θα συμβάλλουμε στην ανάπτυξη της αυτή την κατεύθυνση. ανταγωνιστικότητας της χώρας μας. Απαιτείται τεχνογνωσία, αποφασιστικότητα και συνεργασία Πολιτείας, τραπεζικού συστήματος και επιχειρηματικού Ανδρέας Α. Ανδρεάδης κόσμου, για την επεξεργασία και υλοποίηση ρεαλιστικών Πρόεδρος ΔΣ ΣΕΤΕ πολιτικών που θα ενισχύουν και δεν θα επιβαρύνουν την υγιή επιχειρηματικότητα, αφού μόνο αυτή μπορεί να φέρει την ανάπτυξη, τα δημόσια έσοδα και την απασχόληση. O ΣΤΟΧΟΣ ΟΛΩΝ ΜΑΣ ΕΙΝΑΙ ΕΝΑΣ: ΝΑ ΤΟΠΟΘΕΤΗΣΟΥΜΕ ΣΤΟΝ ΕΛΛΗΝΙΚΟ ΤΟΥΡΙΣΜΟ ΣΤΗΝ ΚΟΡΥΦΗ MHNYMA ΠΡΟΕΔΡΟΥ 6 MESSAGE FROM THE PRESIDENT ΜΕSSAGE FROM THE PRESIDENT n 2016, SETE celebrated 25 years since its inception, with One of SETE’s, and by extension Greek tourism’s, most the vision of the founding members remaining unaltered significant achievements is that there is a clear vision in Ito this day. place and a recorded strategy to achieve it. By showcasing the best each sector has to offer, Greece can become a All the people of SETE, the BoD members and its executives worldwide leader in the provision of services of the highest have been working arduously on the three-fold effort that standards, carrying along the primary sector, processing, combines quality upgrade, well-documented research and constructions and other industries. We consider that dialogue with the State. this is a feasible way, for all of us, to start restructuring entrepreneurship and further bolstering the Greek We all have one objective: to join forces with the aim of economy. bringing Greek tourism to the top. It is a complex path that requires us to constantly upgrade the services we offer On our part, we stay on course, steadilly, guiding all our and further safeguard the top quality of the Greek tourism efforts towards our common objective. product. Βeing a recognised social partner, SETE has access to special tools to help the Confederation submit This is the proper way to contribute towards stimulating and implement proposals to achieve this objective. Greece’s competitiveness. This requires know-how, determination and the cooperation of the State, the banking system and the business world, so Andreas A. Andreadis as to develop and implement realistic policies that would SETE BoD Chairman boost rather than burden healthy entrepreneurship, as it is the only force that can bring about development, public revenues and employment. WE ALL HAVE ONE OBJECTIVE: TO BRING GREEK TOURISM TO THE TOP ΑΠΟΛΟΓΙΣΜΟΣ ΑΝNUAL REPORT 2016 7 EΞΕΛΙΞΗ ΤΟΥΡΙΣΤΙΚΗΣ ΚΙΝΗΣΗΣ 8 TOURISM FLOW 1 ΕΞΕΛΙΞΗ ΤΟΥΡΙΣΤΙΚΗΣ ΚΙΝΗΣΗΣ ΤΟURISM FLOW 2016 2016 Ο ελληνικός τουρισμός παραμένει σε υψηλή θέση στον Greek tourism is highly competitive on an international basis. δείκτη ανταγωνιστικότητας του τουριστικού κλάδου According to the 2016 Travel & Tourism Competitiveness Index κατέχοντας την 24η θέση σύμφωνα με τα στοιχεία του of the World Economic Forum, Greece climbed 7 positions to Παγκόσμιου Οικονομικού Φόρουμ (κατάταξη 2016), the 24th position. ανεβαίνοντας 7 θέσεις σε σχέση με το 2015. Το 2016, οι διεθνείς τουριστικές αφίξεις ανήλθαν σε 24,7 During 2016, international tourism arrivals reached 24.7 million, εκατ., παρουσιάζοντας αύξηση 5,1%. Επιπλέον, οι αφίξεις with an increase of 5.1% over the previous year. In addition, κρουαζιέρας ανήλθαν σε 3,3 εκατ., παρουσιάζοντας αύξηση cruise arrivals reached 3.3 million with an increase of 30.1%. 30,1%. Άνοδο παρουσίασαν το 2016 και οι αφίξεις των Competitive countries also saw an increase of international ανταγωνιστριών χωρών. Η Ισπανία είχε 10,4% αύξηση, η arrivals in 2016. Spain showed an increase of 10.4 % in arrivals, Κροατία 8,8% και η Κύπρος 19,8%. Croatia 8.8% and Cyprus 19.8%. Όσον αφορά στα έσοδα, και σύμφωνα με τα στοιχεία της According to data from the Bank of Greece, international Τράπεζας της Ελλάδος, οι ταξιδιωτικές εισπράξεις του 2016 ανήλθαν στο ποσό των 12,755 εκατ. ευρώ, έναντι 13,679 εκατ. tourism receipts in Greece in 2016 reached 12.755 million euros, ευρώ του αντίστοιχου διαστήματος του 2015, σημειώνοντας a decrease of 6.8%, compared to 2015. πτώση 6,8%. 2016 2015 Θέση της Ελλάδας στο δείκτηWEF 2014 24Greek Tourism Position in WEF 2013 ΑΠΟΛΟΓΙΣΜΟΣ ΑΝNUAL REPORT 2016 9 BΑΣΙΚΑ ΜΕΓΕΘΗ ΤΟΥ ΕΛΛΗΝΙΚΟΥ ΤΟΥΡΙΣΜΟΥ 1 GREEK TOURISM BASIC FIGURES Συμμετοχή στο ΑΕΠ Συμμετοχή στην Απασχόληση Θέσεις Εργασίας Contribution to GDP Contribution to Employment Jobs 18,6% 23,4% 860.315 Πηγή: WTTC Source: WTTC Διεθνείς Ταξιδιωτικές Εισπράξεις Συγκέντρωση Προσφοράς Ξενοδοχείων International Tourism Receipts Concentration of Hotels Supply 12.755c Μέση κατά Κεφαλή Δαπάνη Average per Capita Tourism Expenditure 514c Δεν περιλαμβάνονται έσοδα κρουαζιέρας 70% των κλινών σε Κρήτη, Νότιο Αιγαίο, Kεντρική Μακεδονία, Ιόνιο of beds in Crete, South Aegean, Central Macedonia, Ionian Islands Διεθνείς Τουριστικές Αφίξεις Ξενοδοχειακό Δυναμικό International Tourist Arrivals Hotel Capacity Ξενοδοχεία 9.730 Hotels 24.799.346 Κλίνες εκατ./mil. 788.553 Beds Δεν περιλαμβάνονται αφίξεις κρουαζιέρας Πηγή: Τράπεζα της Ελλάδος, επεξεργασία στοιχείων SETE Intelligence Πηγή: Ξενοδοχειακού Επιμελητηρίου Ελλάδος, επεξεργασία στοιχείων SETE Intelligence Source: Bank of Greece, processing SETE Intelligence Source: Hellenic Chamber of Hotels, processing SETE Intelligence EΞΕΛΙΞΗ ΤΟΥΡΙΣΤΙΚΗΣ ΚΙΝΗΣΗΣ 10 TOURISM FLOW EIΣΕΡΧΟΜΕΝΟΣ ΤΟΥΡΙΣΜΟΣ ΙΝCOMING TOURISM Διεθνείς Τουριστικές Αφίξεις,
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