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Describing and Discovering Art through Social Tagging

Peggy Keeran, University of Denver

Treden Wagoner, Minneapolis Instute of Arts

Marly Helm, Arizona State Museum Library, University of Arizona ~~~~ ARLIS/NA‐MW Chapter 2010 Virtual Conference Adapt, Evolve, Transform: Current Issues in Art Informaon November 4, 2010

Social Tagging

• “tagging” is the process of choosing and assigning terms • “,” is a conflaon of folk and taxonomy, and is the collecve vocabulary that results from tagging • “social tagging” is the socio‐technical context within which tagging takes place, tags that are supplied and shared by the general public in a common on‐line environment

/ soware programming reference Web.20 usa, hongkong, london, 2005, 2006, 2007 beach

blue, green, red autumn or fall, night cameraphone, canon, Nikon music the

video dance of “Explore Everyone’s Tags” Delicious search on tags: santafe newmexico Flicker search on tags: santafe newmexico

Flickr geotagging: bridges scotland geotagging hp://www.flickr.com/map/: bridges scotland

No Tags, No

Trant, Jennifer. Tagging, Folksonomy and Art Museums: Results of steve.museum’s research.” hp://conference.archimuse.com/files/trantSteveResearchReport2008.pdf. . Metadata Tags Tags and Metadata “Effects of Background Informaon and Social Interacon on Image Tagging”

• Group 1 – images with no informaon • Group 2 – images plus a short, descripve tle • Group 3 – images, tle, and a URL to the page where the image appeared online • Stage 1 – none of the parcipants saw tags from other parcipants • Stage 2 – everyone saw the other tags assigned and were encouraged to interact with each other in assigning more •Objects seen by an individual with no context solicited the least useful tags •Background informaon allowed for more specific idenficaon •Combined knowledge of a group that interacts can help overcome the lack of context

How does/can social tagging work with tradional controlled vocabulary? • “Controlled vocabulary can be used to supplement natural language tagging, and natural language tags supplied by users can be used to enrich and extend controlled vocabulary. For example, when a user bookmarks ski resorts with the ski, the LCSH descriptor Dry slope skiing could be added to disambiguate the natural language tag and allow future users to evaluate the appropriateness of the resource” (“Perspecves on Social Tagging,” p. 2392). Evolving Conversaon/Evolving Pracce • Conundrum ‐ natural language keywords can impede discovery – Following the tag stream of trusted taggers – Pre‐defined tags • subverng the “wisdom of the crowds”? • Stabilizing of vocabulary vs. serendipity of discovery Selected Sources

Bar‐Ilan, Judit, Maayan Zhitomirsky‐Geffet, Yitzchak Miller, and Snunith Shoham.“Effects of Background Informaon and Social Interacon on Image Tagging.” Journal of the American Society for Informaon Science and Technology 61, no 5 (2010): 940‐951. Ding, Ying, Elin K. Jacob, Zhixiong Zhang, Schubert Foo, Erjia Yan, Nicolas L. George, and Lijiang Guo.“Perspecves on Social Tagging” Journal of the American Society for Informaon Science and Technology, 20, no. 12 (2009): 2388‐2401. Moulaison, Heather Lea. “Social Tagging in the Web 2.0 Environment: Author vs. User Tagging.” Journal of Library Metadata 8, no. 2 (2008): 101‐111. Steve.Museum, hp://www.steve.museum, accessed 3 Nov 2010. Trant, Jennifer. “Studying Social Tagging and Folksonomy: A Review and Framework.” Journal of Digital Informaon 10, no. 1 (2009): 44 pages. Trant, Jennifer. “Exploring the Potenal for Social Tagging and Folksonomy in Art Museums: Proof of Concept.” New Review of Hypermedia & Mulmedia 12, no. 1 (2006): 83‐105. Trant, Jennifer. Tagging, Folksonomy and Art Museums: Results of steve.museum’s research.” hp://conference.archimuse.com/files/ trantSteveResearchReport2008.pdf.