Why is Professional right for my organization?

Windows 7 for small and midsize businesses and public sector organizations

Upgrade the Desktop | Objection Handling Guide

“Why should I invest in Windows 7 Professional today?” Suggestion for customer: Look at whether upgrading Investing in the Windows® 7 Professional can to will help protect your organization from bring long-term value to your organization, while helping your unforeseen costs in the future. workers be more productive today – at home, at work and on “Will my legacy applications work with Windows 7?” the road. New PCs with Windows 7 Professional are designed to be faster, more reliable, more secure and easier to use than Windows 7 Professional has an option to run some applications in older PCs running Windows XP or the Windows Vista® operating compatibility mode. There is also Windows XP Mode – a valuable system. More sophisticated networking and mobility features transition tool that lets you run many existing older Windows XP help mobile workers access their computer programs, files applications until a Windows 7-compatible path is available and and network resources away from the office. PCs with can be deployed. Windows XP Mode is easy to find and access Windows 7 Professional can do more to protect your valuable from either the Start menu or the Windows 7 taskbar. data. At the same time, compatibility features let you run many of the applications and devices you use today – including “Why do I need a new PC when my old one may run applications for Windows XP. Windows 7 Professional?” New PCs are designed to get the most out of Windows 7 in “How is Windows 7 better than Windows XP?” ways that older PCs simply can’t handle. Windows 7 Professional With Windows 7 Professional, we listened to our business is preinstalled, preconfigured and fully supported on a new customers. First and foremost, we strengthened fundamentals PC, which helps to maximize performance for faster startup, around performance, reliability and security. We improved shutdown and web browsing. New PCs are also optimized ease of use through user interface (UI) improvements, for the latest peripheral and mobility devices – better wireless networking and more comprehensive (and supporting multitouch functionality, all your wireless devices, comprehensible) troubleshooting. We added Windows XP Blu-ray, WiMAX, digital tuners and much more. And with the Mode*, giving businesses the option to extend the life of many improved battery life, you can keep going longer without older Windows XP productivity applications by running them having to stop and connect. “With Windows 7, you’re never on their Windows 7 machine. And we made it easier to make paying more and getting less.” the transition between work and home with features like – Roger Kay, Endpoint Technologies Location-Aware Printing. “Why choose Windows 7 Professional over Windows 7 “Can’t I just continue using Windows XP forever?” Home Premium?” Fact: Mainstream support for Windows XP will be replaced by Extended Support in April 2009 and will run until April 2014. With Windows 7 Professional, you get all of the home and This will only provide security updates, and customers will entertainment features of Windows 7 Home Premium, as well have to pay on a per-incident basis for all other support. as key business features. This gives users the experience that Hardware and software vendors are shifting their development they are looking for in a PC. Backup and Restore lets you efforts and support to the Windows Vista platform. schedule a periodic backup to save your data or an entire system image to a network location or a local drive. This By contrast, Windows 7 delivers significant benefits to midsize helps you quickly restore individual files or folders that get organizations. It includes new features not found in previous accidentally deleted. The Encrypting File System feature helps Windows XP, including enhanced security, technology to enable you protect your confidential information with powerful a growing mobile workforce to be more productive in any technologies that encrypt your files and folders. And Location- environment, powerful, integrated Instant Search capabilities Aware Printing detects whether you’re at work or at home – and reduced environmental impact. automatically sending your documents to the right printer.

*Available only on Windows 7 Professional and above. Windows XP Mode requires either OEM pre-installation or post-purchase installation of Windows XP Mode (which runs on Windows 7 Professional or Ultimate) and a virtualization technology such as Windows Virtual PC. Both Windows XP Mode and Windows Virtual PC can be downloaded from www.windows.com/business/downloads. For more information on system requirements, go to www.microsoft.com/virtual-pc “How is Windows 7 better than Windows Vista?” as training, deployment planning, software upgrades and With Windows 7 Professional, we listened to our business product support. It also gives you Windows 7 Enterprise – an customers. First and foremost, we strengthened fundamentals exclusive benefit that offers your organization all the benefits around performance, reliability and security. We improved of Windows 7 Professional, plus: ease of use through user interface (UI) improvements, • Enhanced data protection with Windows BitLocker™ Drive better wireless networking and more comprehensive (and Encryption in case a laptop is lost or stolen. comprehensible) troubleshooting. We added Windows XP Mode giving organizations the option to extend the life of older • Even greater protection for PCs and removable drives with productivity applications by running them in a virtual Windows BitLocker To Go, along with the ability to control which XP environment. And we made it easier to make the transition applications may run on users’ desktops (AppLocker). between work and home with features like Location-Aware Printing. • Support for advanced application compatibility solutions, with support for four virtual operating systems and “How much time do I need to invest to learn how to use it?” Subsystem for UNIX Applications (SUA). Using Windows 7 Professional is intuitive and easy. Everyday • Lower deployment and image management costs with tasks have been streamlined and simplified – with commonly the ability to deploy a single operating system image for used resources put within easy reach and clutter minimized on multiple languages and hardware types. the desktop. UI improvements make finding things easy – simply type a few letters in the search box, and documents, • Increased ability by mobile users to access corporate networks applications or even menus appear in seconds. Easily access without a VPN (DirectAccess), and for Branch Offices to programs you use the most with one click by pinning them on download what they need across the network (BranchCache) your taskbar. Or with a simple keystroke, you can minimize or when using the latest version of Windows Server. maximize windows or arrange them side by side.

“Why should I add Microsoft® Software Assurance to my purchases of new PCs?” Microsoft Software Assurance is an enhanced maintenance program that provides you with access to added benefits such