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£5 World 3.5 Million Broadcast the Worth of Tour De France Billion Media Coverage

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£5 World 3.5 Million Broadcast the Worth of Tour De France Billion Media Coverage Tour de France 2014 - Yorkshire Grand Départ OVER 188 A WORLDWIDE TV COUNTRIES AUDIENCE OF AROUND THE £5 WORLD 3.5 MILLION BROADCAST THE WORTH OF TOUR DE FRANCE BILLION MEDIA COVERAGE 100 DAY CULTURAL FESTIVAL 2,000 INTERNATIONAL JOURNALISTS ATTENDANCE IN IN LEAD UP 4,700 ESTIMATED HOURS 250,000 £5 SPECTATORS OF TV WILL LINE THE £10 COVERAGE ROUTE IN MILLION ANNUALLY Sheffield ECONOMIC£ IMPACT Yorkshire Festival of Cycling 4 - 6 July 2014 Including an EXPO featuring all the latest cycling gadgetry. Venue: Harewood House, Yorkshire. www.festivalofcycling.org Turning Yorkshire Yellow An initiative between Welcome To Yorkshire & The Royal Horticultural Society highlighting pride in the cities, towns & villages of Yorkshire. www.rhs.org.uk/RHSYorkshireTDF Grand Départ Official Corporate Hospitality Exclusive packages with guaranteed road-side seating & entertainment Contact Tracy Commons: [email protected] International Trade Event Showcase of major Sheffield City Region Businesses in association with UKTI. Venue: EIS Sheffield Sheffield [email protected] Find the right opportunity for your business. www.welcometosheffield.co.uk/TDF2014 Grand Départ Official Corporate Hospitality Exclusive packages with guaranteed road-side seating & entertainment Contact Tracy Commons: [email protected] Grand Départ Yorkshire 2014 Cultural Festival March - July 100 Day Cultural Spectacular. www.letour.yorkshire.com International Trade Event 3-5 July 2014 Showcase of major Sheffield City Region Businesses in association with UKTI. Venue: EIS Sheffield [email protected] TdF FAQ When is the Tour De France coming to Sheffield? On Sunday 6 July 2014 the Stage 2 of the Yorkshire Grand Départ will start off from York and finish in Sheffield- 200km/125 miles. Has the route been confirmed yet? The Stage 2 route enters Sheffield at Midhopestones and takes in High Bradfield, Worrall, Oughtibridge, Grenoside, Hillsborough, Lower Don Valley and finishing at the Motorpoint Arena. Sheffield City Council is currently working with ASO to announce exact details in 2014. Can I set up a campsite on my land? In the first instance you should contact Sheffield City Council or the National Park Authority. Some preliminary guidance information is available on www.welcometosheffield.co.uk/ TDF2014 Will car parking be available along the route? Sheffield City Council, in conjunction with South Yorkshire Passenger Transport Executive, are currently planning for park & ride services; additional car parking and traffic management plans are well underway. Some information on providing temporary car parking facilities will be available on www.welcometosheffield.co.uk/TDF2014 Can I use the Tour De France logo or any other TdF branding on products? You cannot use the Tour De France or Yorkshire Grand Départ logos in marketing or on merchandise without written permission from both ASO and Welcome to Yorkshire. However you can make reference to the tour in related copy or editorial. Other things to bear in mind… Businesses should anticipate an increase in trade over the course of the Tour weekend, especially catering outlets or hospitality providers located near to the route. Road closures will also inevitably affect deliveries to areas close to the route over the weekend and so with this in mind we recommend you plan in advance and stock up to meet demand. If you’re thinking of entertaining any business guests for the Tour, it’s worth bearing in mind that their travel may also be affected. Book hotels as soon as possible, think about viewing points and accessibility. More details around related hospitality packages specifically for Sheffield businesses are in the process of being finalised and will be announced in 2014. Details will be available on www.welcometosheffield.co.uk/TDF2014 And finally… If you think you’ve identified an opportunity for local businesses to work collaboratively and collectively to benefit from the Tour, there’s probably somebody else with a similar thought. Let us know what you’re thinking and we’ll help put you in contact with the right people. Contact Wendy Ulyett at Marketing Sheffield [email protected].
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