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Passion Fueled. Results Driven PASSION FUELED. RESULTS DRIVEN. Go2Eventlink.com Adler, Space Tour WHAT WE DO EventLink is a full- service marketing agency focused on experiential and digital- based campaigns, working behind the scenes with our agency Porsche, Travel Experience Travel Porsche, partners to provide all necessary support in planning, executing and measuring meaningful engagements. ® Makers Mark, Bartender Cup OUR APPROACH Strong connections between people and brands don't just happen overnight...or can they? Our focus is to craft experiences tailored to our clients' vision of success. Beam, Fashion Meets Photography We create Why didn't I think of that? moments and back them with measurable results. Northwestern Medicine Experience Tour OUR MISSION We focus on the brand, the client and the consumer. Being a behind the scenes partner is something we embrace because our client’s success is our success. Our creativity combined with exceptional execution capabilities lead to successful results for our broad range of clients. We’ve built forward thinking, BMW M highly effective experiences that increase brand opinion and customer acquisition and deliver great ROI. - Track Days Track We execute events across the United States and Canada for many brands and clients. We have a robust network of offices, warehouses, and staff to execute each project to perfection. Treasury Wine Estates, Walking Dead Wine Program WalkingDeadWine Estates, Wine Treasury NATIONAL PRESENCE CORE OFFICES MICHIGAN HQ ILLINOIS NEW JERSEY 5500 18 Mile Road 100 w 22nd Street, Ste. 134 20 Harmich Road Sterling Heights, MI 48314 Lombard, IL 60148 South Plainfield, NJ 07080 Phone: 248.585.0520 Phone: 630.983.8900 Phone: 732.310.9971 EVENTLINK CANADA CALIFORNIA 2 - 5168 Everest Drive 2760 Junipero Mississauga ON, Canada Signal Hill, CA 90755 Phone: 248.585.0520 Phone: 562.528.5136 We self- source and train candidates across the country and our staff portal makes ambassadors in all major markets easily accessible. Jim Beam, Outsidelands FestivalBeam, Program Jim STAFF REACH 900+ 600+ 110+ 700+ Audi, RADE Event RADE Audi, BRAND CLIENTS Nissan, Drive Electric Week Electric Drive Nissan, AGENCY CLIENTS UNMATCHED KNOWLEDGE IN AUTOMOTIVE consumer engagement, training, product launches MULTI- INDUSTRY EXPERIENCE automotive, retail, food and beverage, healthcare, government, spirits, finance, non- profit DIFFERENTIATORSZ STAFFING RESOURCES over 1,600 product and event specialists located in nearly every state and 700 professional drivers our staff is hired directly on our payroll and we have very high retention DEDICATED TRAINING GROUP experienced group of training experts who can implement large- scale efforts and prepare custom curriculums DEFINED SYSTEMS AND PROCESS complete and transparent oversight and execution of all plans and tactics our processes and systems are specific to your project and help keep everyone on track PROPRIETARY ANALYTICS PLATFORM Tour STEM Navy, Glimpse allows our clients to see how their campaigns or activations are doing in real- time via desktop or mobile relevant measurement is at their fingertips CORE SERVICES Northwestern Medicine, Experience Tour Tour Experience Medicine, Northwestern WE CAN DO IT ALL OR JUMP IN AT ANY POINT To ensure flawless execution, the lifecycle of projects requires strong attention to detail, organization and leadership through all day- to- day tasks. We utilize a shared key milestone document to keep all stakeholders aligned on priorities + responsibilities. Industry Trends Brainstorming Creative Production Recruitment Entertainment On-site Metrics Competitor Analysis Sketching Display Creation Vendor Coordination Media Involvement Foot Print Heat Mapping Social Analysis Tiered Proposals Printing Display Set-up Social Media Content Capture Survey Results Focus Groups Presentations Site Procurement Site survey Development Staffing Recaps & Documentation SWOT Analysis Mock-ups Lighting & Sound Timelines Production Set & Strike Product Research Interactive Games Beta Testing / Marketing Trends Digital Production Layouts Consumer Experience Budget Beam, Fashion Meets Photography EXPERIENTIAL Strategic Planning Sponsorship Execution Ride and Drives Influencer Events Product Displays Asset Sourcing Mobile Tours Event Planning & Execution CORE SERVICE CORE Performance Drive Experiences Specialized Staffing Pop- up Experiences VIP Travel Clubs Event Management & Production Auto Shows Product Launches Hospitality & Travel Activation/Engagement Strategy Training Premiums and Incentives Branded Environments Sampling Activations Drive to Retail Sweepstakes Retail Engagement/Sales Support PR Stunts Street Teams Retail Activations Multilingual Personnel Onsite Porsche, Travel Experience DIGITAL Web Development Dynamic Email Campaigns CORE SERVICE CORE Automotive LMA Vehicle Landing Pages CRM Management Text/Email Campaigns On & Off- line Data Capture Onsite & Online Lead Collection Proprietary Photo Activation Multilingual Surveys & Websites Northwestern Medicine Experience Tour Jim Beam, Outsidelands Festival CREATIVE Creative Ideation Concept Development Experience Design & Activities Strategy & Execution Concepting Brand Storytelling & Event Ideation Presentations CORE SERVICE CORE Creative Production Mobile & Static Display Concepting Display Production Management Printing Interactive Gaming Lighting & Sound Video & Photography Vehicle Wraps Multilingual Marketing Material Translation Floor Plan Design Vendor Management Nissan, Drive Electric Week Porsche, 911 Training Experience TRAINING Training Conferences & Tours Auto Show Booths Internal Corporate Award Ceremonies Numerous Trade Shows Specialized Training SERVICE CORE Course Design Registration Training Seminars Involving Product Awareness Concepting Tradeshow Displays Display Build Management Curriculum Development Dynamic Training Classroom Training E - Learning Specialized Staff Truck Training Beam, Around the World Porsche, Launch Training HOSPITALITY & PR CORE SERVICE CORE Venue Selection Transportation Beverage Pairings Food & Beverage Coordination Audio/ Visual Services Expert Staff Event and Hospitality Planning Hospitality Management Talent Procurement Entertainment WAREHOUSING & LOGISTICS CDLA Drivers 50,000 Sq. Ft. Warehouse Space SERVICE CORE Full- Time Warehouse Staff Vehicle Fleet Top 10 Percentile DOT Record Specific Insurance Coverage For Our Initiatives Warehouse Asset Tracking Software Digital Truck Tracking And Logging Rentable Assets Premium UPS Partner Status Hyundai, Nashville Sounds Tour SWEEPSTAKES & FULFILLMENT Administration of Sweepstakes Rules CORE SERVICE CORE Abbreviated Rules Legal Letters of Opinion (LLO) Registration/Bonding for Required States (FL, NY, & RI) Indemnification Letters Sweepstakes Creative Review/Approvals Sweepstakes Prizing Fulfillment Prize Release Forms and 1099s Multilingual Sweepstakes Rule Translation Accel Entertainment, $50,000 Summer Sweeps Navy, STEM Tour CRM SERVICES Lead Collection CORE SERVICE CORE Lead Management Lead Software & Hardware Third Party Integration API Integration Hyundai, Ravinia Tour Adler, Space Tour MEASUREMENT Measurement Strategy Design & Execution Reporting Sales Effectiveness CORE SERVICE CORE Engagement Media Impressions Opinion & Consideration Lifts Social Monitoring Lead Generation ROI Heat Mapping Attribution Purchase Intent Qualitative Feedback Email Metrics Competitive Comparison Glimpse Platform MEASUREMENT DIFFERENTIATOR MEASUREMENT MEASUREMENT AND ANALYTICS PLATFORM In order to effectively measure client campaigns, we created Glimpse, GLIMPSE a proprietary, client- facing, data collection and measurement tool. Glimpse allows our clients to see how their campaigns or activations are doing in real- time via desktop or mobile. Relevant measurement is at their fingertips. We pride ourselves on being able to adjust our client’s reporting requirements quickly and accurately. BMW, Longest Drift CASE STUDIES Jim Beam, Golf Tournament NISSAN LEAF DRIVE & DISCOVER The All-New Nissan Leaf Drive & Discover Experience personally delivered the vehicle to consumers for a one-on-one ride & drive to experience the new Leaf – on their terms and in their world. This program launched with a formal dining event and vehicle reveal held exclusively for current Leaf owners. SERVICES • Custom portal development • RSVP management • Drive reservation administration portals • Consumer test drives • Vehicle logistics • Email re-contacting platform • Dedicated customer facing service representative • CRM reporting • Staff recruitment training and management 3,438 3,200 TOTAL DRIVES DRIVE OBJECTIVE 7 400+ CITIES VEHICLES SOLD NAVY STEM TOUR In order to recruit and educate students and young adults on the wide variety of career opportunities within the U.S. Navy, EventLink designed and implemented the Navy STEM tour. Working in conjunction with the Wunderman Agency, EventLink designed all mobile units, sourced assets, secured and managed all staff, provided technical assistance, inventory services and ultimately full tour execution and oversight as part of a multi-year relationship. SERVICES • Designed all mobile units • Sourced assets • Secured and managed all staff • Provided technical assistance • Inventory services • Full tour execution and oversight 99,969 ENGAGEMENTS TO DATE MOUNTAIN DEW We designed all elements of the Mountain Dew NASCAR trailer including graphics, deployment and staffing that launched at the Bristol, TN race featuring a Dale Earnhardt Jr. virtual reality experience for race fans. SERVICES • Display
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